local business
with Michael Shadforth, Ray White Commercial North Coast Central
Take a step back and have a good look at your business! Working in the world of commercial real estate I often hear business owners lamenting about the negative impact the internet has had on their business, or the fact that a larger competitor has opened up down the road and has impacted their market share. While these are not factors that can be dismissed, it often strikes me as interesting that more often than not, the very same business owner has not re-evaluated their business with a degree of regularity. It could be that the fit out had not been changed for some time, or that the magazines in the foyer were all dated back in 1992, or that their product offering has not kept in touch with what their customers were after. Complacency, whether you realise it or not, allows a competitor to come up with a better fit out, a fresher menu, friendlier staff
and better communications – all of which could very easily impact your business. It’s often hard to stand back and take a good hard look at your business when you are knee deep in the reality of trying to make a living. However, looking at your business with a fresh pair of eyes, might be just what you need to realise that, unless you are in publishing, the internet is probably not the real reason business is slowing. In fact, if you get savvy with your social media, you can use the internet to tell your clientele about the changes you are making and invite them to come along and enjoy the newly renovated space – and if they mention seeing your promotion on social media they get a discount!
Michael Shadforth is President of the Caloundra Chamber of Commerce, President of Sunshine Coast Chambers Alliance and Managing Director of Ray White Commercial North Coast Central. ca 1300 25 50 75 // www.raywhitecommercialnorthcoastcentral.com
Why book a
Latin America trip
with us?
Because we have the experience to take you to places only a local would know. You will feel safe without missing the excitement of discovering a new world. You will feel valued as our itineraries are designed to cater for all your needs. And you will be connected with the local people so your experience will be a personal growth but you will also feel that you have given something back to the local community. Don’t hesitate, join us in one of our escorted tours or call us to design the itinerary of your dreams. Our passion and knowledge is our difference.
LATIN AMERICA GROUP TOURS 50 ISSUE 74
Office: 5492 5274 Mobile: Stella 0400 193 040 | Horacio 0466 721 446 Email: latinamericagrouptours@gmail.com Facebook: www.facebook.com/Latinamericagrouptours www.latinamericagrouptours.com
