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What is design? The answer to that question is difficult to answer unanimously, but you will find a lot people who can agree that design is the process of imagining and creating some kind of object. The designer, whether it is fashion design, furniture design or jewellery design will always have an idea or a plan, the design process can evolve from. In other words, centred in the design process is a designer, who has a vision or an idea of the final design object. What colour is the object? What material is the object made of? How does the object feel? What is the function of the object?
At Media College Denmark, a class of photographers was given the task of making a photo of a design object. As in all tasks, there were limitations and requirements for the final photo, with one over-all requirement that the photo should not be a standard product photo, but a photo in which the photographer interpreted the design object photographically. The photographer could choose to follow the designer’s vision and ideas or set a whole new scene, a new feeling and new idea for the design object. In a sense, the photographer had to follow the exact same design process as the designer and ask the same questions. How do I want the viewer to react to my photo? What kind of story am I aiming for in my photo?
The final answers to those questions are in this booklet. You will see photos which run parallel to the designer’s vision and you will find photos which not only challenge the design object itself, but communicate a whole different story. Enjoy this great collection of design photography and make sure to watch the behind-the-scenes videos as well. Scan the QR-code on the left to watch the videos and enjoy!
The teaching team in photography, Media College Denmark
March 2023
DON´T LEAVE _ME
DESIGN_
The Hay Don’t Leave Me coffee table is a functional piece of furniture designed by the Danish designer Thomas Bentzen. Combined with a sleek design and practicality, the table is designed for modern homes and with its powder-coated steel, it has a modern and minimalist appearance. The legs of the table are angled to create a sense of lightness and the tabletop is round with a raised edge, ensuring that nothing falls off the table. It has a handle, which makes it easy to move around.
IDEA__
I chose to photograph the Hay Don’t Leave Me coffee table in front of an abandoned house in order to create a sense of irony and drama. Since my table has been standing outside for 2 winters, it fitted well into the abandoned theme with its rusty coating. The cloudy weather and muted colours of the scene also add to the moody and dramatic atmosphere of the photo.
By taking an abstract approach to the photoshoot, I wanted to capture the essence, personality and brand image of the boots through visual storytelling. My goal was to create a striking and unforgettable photo that would leave a lasting impression on viewers. I chose to use a wide-angle lens to highlight the unique features and details of the boots, while also making them the centrepiece of the photo. Ultimately, my aim was to showcase the high-end fashion quality and edginess of the boots in a way that would make them stand out and leave a lasting impact.
NeroGiradini’s smooth leather moto boots are the essence of high-end fashion and functionality. With their chunky block heels and lugged platform soles, these boots provide both height and stability. The golden polished logo and details add a touch of elegance to their otherwise rugged design, making them suitable for a wide range of outfits, from casual to formal.
Crafted from high-quality leather, the boots are not only stylish but also durable and comfortable. The leather is sleek and sturdy, while the platform soles provide cushioning and support for the feet. The lug sole makes the boots an ideal choice for winter weather, since they are perfect for navigation on slippery surfaces.
Photographer: Malmir Bega
Model: Xheneta Kaqiku
CREATIVE IN REVERSE
COLLABORATION WITH MARIE BREINBJERG
In her designs, Marie tries to be innovative, creative and forward-looking. Her designs break with conventions and traditional approaches within fashion. It is clear that this set of clothes reflects great courage and a desire to stand out. As can be seen from the picture, Marie has, among other things, sewn a duvet jacket/top that is cut above chest height. As a result, Marie creates a distortion in our understanding of a normal duvet jacket. Before the photoshoot really went of the rails, I talked to Marie about what approach to the visuals would be appropriate so that the photos were in line with her designs and the ideas behind them. As reflected in the clothing, we wanted to create a modern yet unconventional visual image. The mission was to create picture with analogue references, as we both agreed that the images, for all intents and purposes, must not be too nice and polished, but rather raw and without too much retouching. In this way we were able to highlight the clothes as well as Marie’s great integrity as a designer. We chose for the shoot to take place in the foyer of the Youth Culture Center (UKH) in Aarhus. This room contains several graphic references to Marie’s design. As an example of this, we placed the model in front of the staircase’s large railing, which actually acts as a graphic contrast to the shape of the duvet jacket/top. Here you can clearly see an oval play between the railing’s strict curves and the jacket’s clearly frayed, yet round shapes. All in all, this project was an attempt to create a modern interpretation of a distinctive and alternative piece of clothing. With the power of the advantages of the analog world as a storytelling tool, we were able to create an image with energy and honesty.
Villads Illemann
Photographer MagnusBendtsen
Designer EvaHarlou
Mask Stool
The Mask Stool is designed by the Danish architect Eva Harlou and produced by Mater. The design is the result of a new production method using the low-value waste from Carlsberg’s beer production – the spent grain (Danish ‘mask’) – and turn it into useful design. In collaboration with Danish Technological Institute Mater has developed a new industrial technology to process waste.
After years of research and tests, Mater managed to process the waste material and mix it with industrial plastic waste in a new compound for press moulding. The Mask stool demonstrates a waste-to-value technique and solution for reusing companies’ resources more efficiently, caring for Mother Earth and the next generations. Furthermore, Mask Stool is created to support the UN’s sustainable development goals 12, 13 and 17.
The idea behind having the chair in an environment entirely made of curled-up and crushed plastic products, is to make a reference to the issues of the large plastic waste in nature, with most of the inspiration from images of trash in the sea. My hope is to inspire a shared sense of responsibility to keep the environment clean and healthy. I see this chair as a part of how we get to a less wasteful consumer society, by not always using virgin materials and just throwing away leftovers that do not have an immediate use.
With roots in the Finnish-Swedish countryside, Linnea Myrskog designed the table lamp “Mushroom”. The lamp draws a parallel to the forest and more specifically to mushrooms which are easy to find in the bottom of the woods. The table lamp is made out of reused wood from a Finnish shipyard, where the pieces of thin wood, is a waste product. The thin slices of wood make it possible to make the curvy and smooth shapes contra the solid base of the lamp. Wood as a material has many functions and Linnea took this opportunity to create her table lamp drawing on inspiration from her countryside memories.
Mushroom
In the photo of the table lamp, I focused on the smooth shapes versus the story of the rough nature you will find in Finland, and not to forget the shipyard where the materials come from. The soft cloth in the photo imitates the soft curves in the lamp and recreates some of the same structures of round shapes, that are repeated multiplied times in the photo. The box
which the lamp is standing on, does the opposite and interrupts with the setting of the curves and smoothness. This interruption is thought as a contrast between the hard nature and tough times at the shipyard and the calmness you will find in the forest. The light defines the table lamp and specify the shape by leaving a soft shadow in the background.
Designer: Linnea Myrskog
Photographer: Jonas Malmberg
Levi’s Trucker
Worn by rockstars, greasers, cowboys, punks and hippies alike, this is a jacket that has left its mark on several different cultures and subcultures throughout history. In many ways - a timeless design that, like other brands, has found its way from workwear to fashionwear. This fact alone is something I find extremely compelling in a way. For me personally, the denim jacket is a symbol of the ‘free-spirited’ so to speak, which this is why I’ve chosen to photograph this particular design of the Levis Trucker jacket.
Throughout history, the denim jacket has had many different interprtations, but this specific design further emphasises the open-mindedness and creative freedom that helps to sum up the denim jacket. This is also expressed by words such as “Love”, “Relax”, “Good Morning”, “Ciao Baby” and “Dance with me”, which are printed all over the jacket from front to back.
“Under Masken”, which is a bar in Aarhus, Denmark, fully supports the desired free-spirited theme, which is why I chose to use this particular place as a location. The model is located in the bar’s toilet, surrounded by what they call “Toilet Art”. Free-spirited people who, over time, have left their mark on the colorful walls and shiny white tiles at “Under Masken”.
My choice of light is hard, direct and raw. Simply because the opposite would not support my story. 2023.
Phtographer: Jacob Haas
The New Way Of Running
Hoka Clifton 8 is an awardwinning running shoe, best made for running on an asphalt road. Clifton 8 is crafted with a lighter and more responsive midsole, which is made from the lightest and most energetic foams to date, which is why it is perfect for runners.
The fabric of the shoe is light and breathable, so your feet will be able to breath on long runs, walks or trips. The sole is made for a soft landing while running and an easier transition for the next step. The shoe is designed to make running easier, more comfortable and more fun.
The shoes have a breathable mesh upper and ultra-plush tounge provides better comfort and a better fit.
I chose to portray the shoe in a colourful photo because it fits the look and the use of the shoe.
A variation of colour and lightness to fit a shoe which is taking you places fast but also lightly at the same time as they look good.
They are light but at the same time firm. The photo has a playfulness to it, which I feel fits the shoe very well. The use of the shoes is limitless, which the colourful lights in the background represents.
FOTOGRAF: ANNE MARI GUNDERSEN OLASVEEN
STATEMENT
This sweater is made by the brand Futuremilf, who knits unique sweaters and produces knitting patterns for you to knit similar clothes yourself. They are being sold worldwide including England, USA and Schwitzerland. Futuremilf knits different types of sweaters, but each one is made uniquely to fit the customer’s style but with the same text. It is handmade of 100% Highland Inca wool and since it is a small business, every sweater is knitted with time, love and of very high quality.
The sweater is not only sustainable and fashionable but comes with a strong message too: Future milf. It is an occurring expression used especially in today’s internet culture, whereas the design becomes relevant and modern – while being contrasted with the more traditional way to knit.
‘MILF’ is short for ‘Mom I’d Like to Fuck’ and so, the statement underlines the future to become a milf – which many people can strive to become.
I chose to photograph this design on a young person with a rebellious feeling. It could have been a male model as well - because being a future hot mom is not defined by gender. I wanted to focus on the contrasts in the sweater, while mixing something soft and traditional with provocation and edge.
Designer Kamille Wenneberg
Futuremilf studios
2023
Photographer Nadia Karvonen
About
BLOOM OBJECTS are 3D printed, sculptural and collectable pieces. The idea behind BLOOM OBJECTS was born out of the desire to bring the future a little bit closer to the present by creating products that were not only functional and aesthetically pleasing, but also environmentally conscious by combining technology, design and sustainability. The name BLOOM OBJECTS means «the flower of a plant» which refers to the plants used in the production and the desire to bring the energy of nature into your surroundings, allowing the objects to bloom and flourish in your space. Every object is designed and produced in Aarhus, Denmark. The technology of 3D printing allows using %100 bio-sourced and biodegradable bioplastic - based on renewable resources from corn or sugarcane.
All objects are inspired by the beauty of nature, feminine curves and soft organic shapes.
Process
Every object is drawn by hand and digitalised in a 3D modelling software. The objects are all made of PLA (Polylactic Acid) which is both %100 bio-sourced and biodegradable bioplastic. In recent years, the issue of plastic waste has become a major environmental concern, and the search for sustainable alternatives has become a top priority. One such alternative is polylactic acid (PLA), which due to the composition of the biodegradable material, can be industrially composted after its use and return organic and non-toxic nutrients to the soil.
BLOOM OBJECTS
DESIGNER: PERNILLE VEJBÆK
PHOTOGRAPHER: FREDERIKKE FLYVHOLM
THE WOMAN IN THE ENDLESS
As a photographer, I like to be creative and think differently. I am a person who likes colours, and that is very apparent in my photography. I like to shoot fashion, and I in this photo I have combined my two favourite things: Fashion and colours!
I have chosen a purple raincoat from Bestseller and immediately I thought of combing the coat with water. To add a humoristic touch, I added goldfish, and it was important to me that the fish were real to emphasise the naturality in the photo. Furthermore, the goldfish should invoke questions in the mind of the viewer and make the viewer wonder for a longer period.
What started as an idea in my head, quickly grew into where and how to do the photo. I have used two stones of glass to create a watery feeling. Instead of filling a photo studio with water, I used an aquarium and I think my workplace, where the shoot took place, are happy about that!
Photographer: AMALIE SIKJÆR ROSBJERG
Colourless Circus meets1950’s Teddy Boys
Designer Marianne Dam designed this outfit back in 2022 as a part of her menswear project at VIA Design and Business, Denmark.
She was inspired by the colourless circus and the 1950’s Teddy Boys, who in her opinion represented both the rebellion and classic design in menswear. This is also why you get a different feeling looking at the clothes: She made a rebel-twist to the classic wear, wanting to create something different.
If you take a look at the design, it has many details. The vest is short with straps to connect to the pants, which are all classic but with a harness that goes around the left leg. This makes all the difference, and make the design different, more daring than the classic menswear.
The photoshoot took place at a classic location, Viborg Theatre. To enhance the rebellious vibe to the design, I flipped the canvas horisontally.
I was inspired by the systematic echo of the red chairs to make the design stand out. My lighting design is natural with one main light to communicate the actual lighting in the theatre.
Photographer Ida Dragvik Designer Marianne Dam
The dress has been produced for the fashion brand Gudrun & Gudrun. They wanted a light, airy and temperature-regulating yarn for their summer collection, which also has a woolly look. The dress is hand-knitted by the designer herself, but the design was made in collaboration with two fellow students from VIA Design and Business.
Mermaid longing
The designer chose to make the dress from milk yarn, which has many of the same properties as wool. Milk yarn is made from milk that becomes too old, before it reaches consumers and would otherwise be wasted. The designer’s choice to make the dress from milk yarn makes it very comfortable to wear, as the milk yarn is very soft and does not scratch the skin when you wear it.
Gudrun & Gudrun is a Faroese brand and therefore the designer has chosen to focus on nature as inspiration for the creation of the design and thereby coming up with the four weather phenomena: wind, rain, sun and fog. The dress I have photographed is inspired by rain, which should look like the rain that washes down the body and leaves a puddle where you stand. The dress is one of the four showpieces in total and
was included in the exhibition ‘’Fashion Tech & Fashion’s Sustainable Growth Layer’’ at the Geological Museum in 2019. I got inspiration from Pinterest, where I wanted to photograph my New Designs assignment as a new interpretation of the story of the mermaid. In this dress from Gudrun and Gudrun I found the perfect dress to continues my ideas. I therefore chose to photograph on the beach at the blue hour to create the mysterious atmosphere in the image. Blue makeup has been applied to the model, following my desire to make her resemble a mermaid. I then tied yarn to the dress and to the model to symbolise that she, as a mermaid, is caught after she comes ashore and to put a clear focus on the fact that the dress is made of yarn.
Designer: Amalie Ege
Photographer: Poi Saiwaeo
A CANVAS offlowers
My chosen design piece is a ceramic vase by Kähler made by the designer-duo Meyer-Lavigne. It belongs to a series of vases under the name ‘CANVAS’ as they consider the vases their blank, convex and voluminous canvases on which to apply their artistic brush strokes. The shape of the vase is brought from Kähler’s archives, and the brush strokes is their way of making an authentic and artistic look with a thick glaze, creating extra depth and a vivid expression.
The designers wished to create a vase which combined Kähler’s own traditional craft heritage and classical techniques and as each one is hand-painted, they made every piece a work of art. Every brush stroke is intentional and authentic and makes it appear confident, unique and decorative. The blackglazed top adds contrast to an otherwise light and delicate look, giving the vase more expression and definition. By studying the vase, I saw a minimalistic,
organically shaped, feminine design piece much like an upside-down flower head, which gave me the fundamental idea to my project. I wished to create echos in shapes between the flowers and the vase, highlighting the organic and aesthetically pleasing shape of the design. Hanging the flowers upside-down is an attempt to give the photo an eye-catching quality whilst letting the colour of the background compliment the delicate colours of the design and making the vase stand out.
My aim is simply to emphasize the beauty of the vase, and this is the result of my plan.
Tina Rosing
PHOTOGRAPHER
Warm inthe Dark
The ArcChair
is designed by TAKT studios, a Danish furniture company known for their minimalist and sustainable designs. The chair is created from just two pieces of wood that are bent and curved to create the seat. In Denmark, one design philosophy is apparent and that is form following function. In the design process, this design philosophy is seen in for example the chair’s backrest which is curved to fit the natural curve of the human spine. Furthermore, the seat is angled slightly downward to ensure good posture. The chair is made from sustainably sourced oak or ash wood. The minimalistic design makes it not only a functional chair, but a timeless piece of furniture.
To emphasise the wooden style and the sustainable nature of the chair, I decided to photograph the chair in a forest setting but with a twist of one chair being the dominant figure and another chair playing the role as more uncertain figure. The natural light of the forest is the key light design which ensures that both form and materiality is communicated in the photo.
Photographer: Mathias Saugmann
Something New
Something New is a brand with a mission to provide you with unique clothing that is easily accessible and adaptable. Their items are daring, experimental and not afraid to stand out. They want to inspire and encourage you to be daring and follow your own will instead of the mainstream fashion trends. To be brave and confident. They do not do what everybody else do and are not locked into a certain style or expression. They want to bring you something new!
This pink matching set is made for a collection in collaboration with the brand and the Norwigian influencer Madeleine Pedersen. The whole collection consists of pieces
that elevate and colour up every wardrobe. Madeleine hopes that the collection inspires others to jump out and embrace themselves as they are.
Madeleine says: “Make sure, all the lights are on you. This is what the pink set is all about. Separately or together - it's all up to you.”
Both crop tops and cargo pants are popular pieces in today's fashion but gained their first popularity in the 80’s fashion and grew in popularity for several years up to the 2000s. was inspired to put the outfit in an older retroinspired setting with bold colours that match the set.
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Design: SomethingNew Photographer: Lena Nygaard Jespersen
Designer: Linea Emilie Grundvad Skovgaard
Photographer: Mathias Sobczyk
THE BOBBA COLLECTION
THE BOBBA Collection is the name of Lineas graduation collection at Scandinavian Acadamy of Fashion Design (SAFD). The collection is inspired by old myths and legends of the subterranean legendary figures from Bornholm, Denmark. from the book “De Underjordiske” by Valdemar Seier.
“De Underjordiske” is filled with illustrations by the artist Jens Jacob Sabber Jensen. Sabber is known for his fine paper clippings which he cut freehand. In the collection, Linea has translated Sabber’s illustrations from paper to textile, based on the illustrations of the subterranean trolls from Bornholm.
When I contacted Linea to do a photoshoot with her and her designs, she immediately said yes. To begin with, I had the idea of going to Bornholm, doing the shoot in a cave, but it was logistically not an option. My second idea was getting it into a museum to have it stand out
from the museum artefacts with white statues matching the black and white design of the clothing. However, that idea did not feel right. Then, I remembered Superkilden in Copenhagen: It had a lot of lines which could give an echo of the design into the background.
The next problem was how could i to make the black and white lined design stand out from the background? I decided to do the photo shoot around sun set. In that way, the darker background and the well-lit model and clothing could stand out more and make the design pop. It turned out amazing!
The Danish Chair
SACKit is a Danish furniture design company that specialises in creating comfortable and functional bean bag chairs. The SACKit bean bag chair is a high-quality, durable and stylish chair that is perfect for any modern living space. Furthermore, it also keeps its shape.
The Cura Lounge Chair portrayed in this photo is a chair made in Cura fabric which is a multifunctional fabric. In addition to having a soft touch it is made from 98% recycled polyester. When you sit in the chair, the two inner parts will be pressed against each other, so that you get optimal support and comfort for your back. It is a versatile piece of furniture that can be used in a variety of settings, from lounging in the living room to relaxing in a home office.
I have chosen to take a photo of one of the many ways the chair can be used. As the chair is exceptionally durable, I had to go out to test its strength. In my lighting design, I have worked with an intimate lighting to create a lounge room in the middle of nature. I would like to invoke the viewer of the photo with a feeling of being home and to able to sit down to relax, no matter where in the world you are situated.
Foto: Lena Nygaard Jespersen
Angularand utilitarian
Angular and utilitarian are the characteristics of the design of this future-like shoulder bag. The indvidual designer ‘Jonathan Evald’ has taken a classic silhouette and made his own reinterpretation, thereby altering the classic shape. The idiom pretends to have a specific function that is not immediately obvious to the viewer. Therefore, it becomes somewhat alien in its environment, but still recognisable as it has the outline and silhouette of a bag in the classic sense. The designer himself says that “one could describe the style as pseudoutilitarian.”
The desire is not to stand out or to be different, the design must be anonymous to the person, stylishly futuristic and with the help of the sharp lines, the prominent pocket that pretends to be made perfectly for a mobile phone, it becomes completely as intended, clean, stylish and in itself utilitarian-made.
The inspiration mainly comes from the pursuit of functionality in clothing and tries to answer the question of ‘what lies after utilitarianism’.
As the designer is an architect student, geometry naturally becomes one of the prominent inspiration sources as well. This becomes clearly
obvious in the design with the sharp ‘in your face’ lines of the bag. The same kind of sharp lines and geometry you can find in today’s newly finished apartment buildings of the bigger cities.
As a photographer, this ultimately becomes my reasoning to photograph the model and clothes outside in the streets, where the architectural work reflects the design of the bag and vice versa -and somewhat also reflects the idea of the whole design. This was for me the best and almost the only solution to photograph the bag and clothes - in an environment where the design almost finds comfort in similar reflecting design and architecture.
Designer: Jonathan Evald Photographer: Tobias Nielsen
Bag: Architectural CB-bag w/pocket Jacket: Checkered jacket
FEMININE POWER
Design is a big part of our lives. Design is meant to make life more beautiful, more functional and aesthetic. Design can also have different forms, meanings and utilities. We love to watch it, feel it and rediscover it.
In this photo, the design product is a coat from the brand “Kaffe”. As a photographer, I visualized an image of a strong, modern woman that is self-confident and not afraid to embrace both her feminine and her masculine side. The photo has a fresh approach on a classical clothing accessory and location, which in this case is Jorgensen’s Hotel in Horsens, Denmark.
We see new touches of design on a timeless product, a piece of clothing that in its details is showing us its purpose, and how an outside element can also affect an inside one,
bringing the personality of the woman wearing it in the centre, in the place of which we put our focus when watching the image. The interior design of the hotel with its renaissance angels, merged with the colours of the roses and the red lips of the model bring an element of passion, feminity and why not, a bit of drama. That is also a part of being a woman sometimes.
So, with no further ado, just close your eyes, open them and look at the photo and enjoy! Photographer
Andreea Matei
Design: Rains
Photographer: Simone Jonstrup Henriksen
VerSATILE BASICS
.. with a slight crinkle effect
Rains is an outerwear lifestyle brand. The brand blends a conceptualmeets-functional design approach a strong urban inspiration, and a signature fabric identity. This coated waterproof fabric palette is inspired by Rains first design – a contemporary reinterpretation of the classic rubber raincoat.
A raincoat I have owned several samples of over the years myself. I was first introduced to the brand in 2014. The then radio host of the popular radio program Monte Carlo on DR P3 Peter Falktoft together with his companion Esben Bjerre hosted this year’s “Kapsejlads” in Aarhus. Here, Peter was presented while riding a jet ski wearing a shiny brass colored raincoat from Rains. I had never seen anything like it and I was sold from that moment.
This look consists of two pieces from one of Rains’ latest collections called
The Garment Project This project is a collection of versatile basics to suit any Rains look. In this case, a vest and a pair of cargo pants. Both pieces are unisex designs.
The vest is designed to be worn under a coat or as a light outerwear on its own. The vest has inset shoulder panels, two zipped pockets and a snug hood with adjustable drawstrings at the neck.
The pants have a relaxed, wide fit and oversized cargo pockets with adjustable elastic drawstrings and two front pockets with zips. The design is completed with an elastic waistband and laces at the bottom of the legs. Both designs are made of lightweight nylon, with a slight shine and a discreet crinkle effect.
GreenStitch
When looking for a product to photograph, I was looking for something different where I would be able to play with a creative setup but with a modern twist. I found the Danish brand ISNURH, which has the vision of creating detail driven designs that keeps evolving.
The brand wants to stay innovative with their designs and themes that change every season. This inspired me a lot to make a photoshoot of their green stitch shirt showing both front and back of the shirt. The shirt is olive green with fine details with white buttons in the front that matches the details of the white thread stitches on the back. By using the long exposure technique while shooting the photo, I was able to showcase the stitches and details of the design both front and back at the same time. Playing around with a creative idea of wanting to highlight the extraordinarity of this brand.
ISNURH finds creative freedom in not defining themselves and their brand which gives them the flexibility to create without compromise. Their attitude towards design and responsibility is to create designs with classic silhouettes, with their unique and recognizable details. ISNURH strives to keep creating approachable, yet extraordinary designs.
Photographer TeaFalkenberg
OLD BUT NEW
Walking around this small designer’s wood shop, looking for some new furniture for my home, it pretty much hit me: His products would be perfect for my New Designs shoot.
This designer’s projects are all about recycling. Giving new life to old products, and making sure that good materials do not go to waste. Being an old fart myself, I just had to work with this.
He likes to find old worn products, take them apart and find new use for them.
This is all done with the idea of making as small an impact on our Earth as possible. He is calling this collection Re-using. An old floor could be turned into small shelfs, the legs of a table could be new candlesticks and so on. When he is done, almost nothing goes to waste, and you will have a product that will last for many years to come. You will also have a one of a kind in your house.
For this shoot, I was looking at a small bookcase.
The base of the bookcase is actually the top of an old tablze - the shelfs the same, but they are sanded down making them look brand new. This way the bookcase fits into a new home as well as an older home.
The challenge for me was to take a gallery photo, showing the functions of this great bookcase.
It would take away the focus of the book case, if I put too many things on the shelves. So, I came up with the idea of playing with shadows. This way, you would see the function of the bookcase without the products taking too much focus. Now, all I had to do was to get in the studio and begin my photoshoot. The candlestick (with a candle in it) you see as a shadow, is actually a part of the old leg for the same table, that is now being reused for this bookcase.
Photographer: Thomas Haugsted
Designer: CasaNordic
For this project I was determined to contact Felicia Danser, with whom I have worked with before, and asked if she had any new designs. She had new designs, but instead she wanted to create something completely new, based on the ideas we had together. So, the process began and together we created this photograph.
About the design Felicia says: “Auric tenderness is about seeking strength in vulnerability and expressing a power statement through soft feminine values. For this project, the inspiration is transparency through fabric, to give a seduced feeling to the garment in an elegant and modern way. As a designer I describe myself as a storyteller, I like to tell stories through my designs and to give the consumer more value and a stronger connec-
tion through clothing. My design-universe is often inspired by these characteristics: earthiness, organic, asymmetrical or a personal belief.”
Nature was a constant element in our talks about this project, so naturally it had to be a large part of the photo as well. The nature though, was not meant to represent beauty and softness, but instead a raw, uncompromising and unwelcoming place, thus playing up against the elegant and feminine characteristics of the design. In the photo, I wanted to emphasise the earthiness and organic universe of the clothes, and the vulnerability, strength and determination of our two main characters.
Andreas Dam Zagler
“AURIC TENDERNESS”
ØRERINGE
The “Leia” earrings are made of gold and have a square shape with four small stones. They are made in a minimalist style with a glossy surface and a simple closure mechanism on the back. The earrings are designed by Romance Jewelry and have a special story behind them.
Initially, they were created at the request of a man who wanted to make a personalised piece of jewelry for his wife from him and their four children. The shape of the jewelry was inspired by a swing and has four small stones representing their children.
The designer wanted the jewelry to be slightly larger, but still minimalistic. The focus is clearly on the uniqueness of the design and the details. The way light sparkles and dances on the surface of the jewelry is simply breathtaking. It is easy to imagine how “Leia” would complement any outfit and add an extra touch of elegance and refinement.
DESIGNER
At the photoshoot, I chose to shoot with both a light and a dark-skinned model, but the picture with the dark-skinned model was chosen for the final image, as it was here the beauty of the jewelry was highlighted the most. To focus on the jewelry and not the model, I chose to shoot through a piece of fabric with a square hole that matches the shape of the jewelry. The lighting was created using big softbox on the model and then a spotlight as a ekstra light sources to highlight the jewelry and create the right atmosphere.
Emina Mulabecirovic
Pia Størup PHOTOGRAPHER
PHOTOSHOOT
Scan the QR code and watch the Behind The Scenes Videos:
Media College Denmark / Medieskolerne Skaldehøjvej 2 · DK 8800 Viborg · mcdm.dk