A feeling of discreet luxury

The Davidoff brand resonates throughout the world as one of the benchmarks of luxury and exclusivity, thanks to the tenacity and courage of one of its founders, Mr Zino Davidoff. Zino celebrated life as an artisan – open minded, keen on travelling with an unquenchable thirst to discover the world, endowed with a fine sense of humour and a highly-developed sense of what constitutes true quality. Today, his heritage lives on in Zino Davidoff SA, a Swiss company, whose premium products convey the founder’s spirit: a mix of character, charisma, finest quality, style, and authenticity. All these characteristics are inherent in the art of living that Davidoff is sure to inspire.

In 2008, Davidoff unveiled a new lifestyle concept at the BASELWORLD world watch and jewellery show with the symbolic name “Very Zino.” Independently, and no longer under license, Zino Davidoff SA now manufactures Swiss-made watches, writing instruments manufactured in Germany, and Italian leather goods from the finest French leather. A full range of new products has been unveiled, each capturing the spirit of Davidoff in a variety of exquisite forms.

The heart of this range is the watch collection that combines Swissmade expertise with the finest finishes, top-quality components, and modern design. The hallmarks of Davidoff are noticeably evident, with the balanced oval case creating the subtle iconic style. Exquisite models in 18-carat red gold, like the gentlemen’s sophisticated chronograph, and feminine timepieces for ladies with mother-of-pearl or guilloche dials and precious diamond settings, are elegant by nature. The complication pieces are designed in the spirit of travel and offer functions displaying dual time zone.

The “Very Zino” line also has watches with rubber straps, designed for more active lifestyles.

For cosmopolitan ladies, diverse and delicate materials transform the designs into creations rich with feminine charisma. The Limited Edition Jewellery Watch is a masterpiece in red gold and diamonds, and only 150 pieces exist worldwide.

Davidoff’s collection of pens offers the perfect selection of writing instruments. Produced by German craftsmen, the collection includes fountain pens, roller ball pens, and ballpoint pens. All fountain pens have an 18-carat Davidoff-engraved gold nib. One special piece – a limited edition – is covered with the finest alligator leather in classic black or elegant Davidoff red.

The leather collections, manufactured in Italy with finest French leather, are perfect for people on the move. The handcrafted details of the bags, briefcases, small leather goods, and belts exude a feeling of discreet luxury.

Zino Davidoff was an aesthete who understood human nature. All the accessories in the “Very Zino” collection have a precise aim, one which honours the heritage of Zino in the best way possible: enriching life through pleasure and products of perfection.

Watches and writing instruments from the Davidoff’s Very Zino collection will be unveiled from the 3rd of December at l’Espace de haute Horlogerie Weber on the Promenade.

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