Future ready: Sustainable wheat ingredients for functional concepts How the corona crisis has led
trends through innovative technology.
consumers to rethink their attitude to
As a result, manufacturers benefit from
food – a statement by Henrik Hetzer,
higher quality end products using the
Managing Director of Loryma
same or optimised production processes.
The post-corona era calls for innovation
There are three megatrends at the
and more global responsibility in the
epicentre of the corona disaster that
food industry. Consumers increasingly
will prove to be true innovation drivers
demand sustainable, safe and
in years to come. The crisis has led to
uncomplicated products. Market research
a reorganization of the way we work,
institutes such as Mintel1 are forecasting
greater respect for the older generation
a long-term trend reversal in the food
and a desire to take more responsibility
market after the crisis: towards higher
for our environment. These experiences
expectations in terms of quality, as well
will have a lasting impact on people’s
as increased awareness of added health
living and consumption habits. Key
benefits and environmental compatibility.
learnings are a daily diet with less meat,
As experts in ingredients made from
easy preparation of food at home and a
the natural raw material wheat, we at
need for healthy and ethically justifiable
Loryma can respond to current consumer
nutrition.
36 FDPP - www.fdpp.co.uk
