6 month Campaign Report

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Introduction Mia Vickery is a Malta-based designer womenswear brand. This brand is relatively new, only having launched one collection and can still be considered a startup business. It’s name is known amongst the local fashion scene having been on the catwalks of London Fashion week and Malta Fashion week but seeks to reach a larger audience within the local and international market. The brand focuses on creating quality bespoke garments. The signature look of the brand is elegant, smart-casual wear which can be worn day-to-night. The brand seeks to inspire confidence in young women, making them feel comfortable in their own skin by creating comfy yet flattering silhouettes. It embraces the feminine and is inspired by the natural shades found in the Mediterranean. The brand is most well known for it’s fully customizable trousers which are flowy and have a slit in the leg, this is a signature piece of the brand’s identity since it gained most attention in the first collection. Mia Vickery is an ethically conscious brand throughout it’s process, from fabric sourcing to packaging and it aims to become more sustainable over time. Previous collections have been minimal yet classy and it aims to incorporate more unique textile prints in future collections whilst still being cohesive with the first collection.

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