6 month Campaign Report

Macro environment (PEST) Political Brexit -A post-Brexit scenario will see a weaker pound turning Greece and Cyprus into fiercer rivals. However, Malta could leverage the fact that English is one of its official languages in order to expand niche markets in tourism, teaching and training.

Covid-19 Economic Economy expected to slow down, but will remain one of the EU’s strongest growing Employment rate decreased Lower disposable income Malta dependent of tourism and services is going to suffer due to airports and restaurants forced to shut People more likely to save their money in-case of another pandemic Social and cultural Social distancing Less gatherings Events cancelled due to covid-19 Two new netflix series ‘Too hot to handle and Love is blind” are binge worthy series based around finding love or romantic connection. They are both similar in having some sort of physical restraint from each-other in order to find a deeper connection. This can be relevant and relatable at a time like this when people are in quarantine. They also both take place in Mexico, a hot climate, close to the beach and wearing beach resort clothing.

Technological E-commerce has come in very handy since all shops are closed Opportunity to increase online traffic due to people having to stay home 6