The Power of Local, SEEbtm No 19

Specijalizovani časopis za poslovna putovanja i kongresni turizam Jugoistočne Evrope Specialized magazine for business travel and meetings industry of South East Europe Broj 19 / septembar 2015 / No. 19 / September 2015 www.SEEbtm.com

tema broja:

MOĆ LOKALNOG

cover story:

POWER OF LOCAL

Istraživanje:

REGION JUGOISTOČNE EVROPE – IZOBILJE AUTENTIČNIH DOŽIVLJAJA

Jedinstvena aktivnost za zaposlene:

TIMSKO KUVANJE

Research:

SOUTH EAST EUROPE – PLENTY OF AUTHENTIC EXPERIENCE

Unique activity for employees:

TEAM COOKING

uvod

u v o d

I M P R E S S U M Izdavač, produkcija i marketing: The Best Solutions Ljube Šercera 13/10 11000 Beograd, Srbija Tel/fax: +381 11 3960 388 Tel: +381 11 3098 468 Web: www.SEEbtm.com www.kongresniturizam.com, www.SEEmice.com E-mail: office@kongresniturizam.com Direktor: Ivan Milić

Nakon što se vratite sa putovanja i obilaska neke destinacije, koje utiske prvo prenesete porodici, prijateljima i kolegama?

Glavni i odgovorni urednik: Miona Milić

To su naravno, događaji, doživljaji i ljudi koji su u nama pobudili jaka osećanja. Bilo da su pozi­ tivna ili ne, ona formiraju primarne utiske.

Urednički tim: Svetlana Gavrić, Mirjana Jokić, Miroslava Jeremić

Ako je poslovni put u pitanju, onda je stručno usavršavanje i kvalitet edukacija, pravih informacija i dobrih kontakata primaran utisak koji nosimo sa sobom.

Lektura: Lexica prevodilačka agencija

Kada to ostavimo po strani, ono što ostavlja najjači utisak na većinu ljudi jeste iskustvo destinacije. Doživljaj destinacije kroz kulturu, umetnost, istoriju, hranu, način života,

Dizajn i priprema za štampu: Dizajn Studio Nemet

ljude. Pročitajte polako još jednom prethodno navedeno. Svaka stavka je važna.

Štampa: Štamparija Stojkov

Ako makar nešto od toga doživimo kao jedinstveno, karakteristično i svojstveno nekoj de­stinaciji, naši utisci će biti izraženiji i duže će trajati. Sa druge strane, miks svih ovih ele­menata kreiraju krajnji utisak i tzv. vajb koji osećamo vezano za neko mesto ili desti­ naciju.

Tiraž: 3.000 Periodičnost: kvartalno Datum izdavanja: septembar 2015.

Broj 19 Godišnja pretplata za SEEbtm sa PDV-om i dostavom na adresu (4 izdanja) za: - Srbiju iznosi 2.500,00 dinara - inostranstvo 35,10 eura Zahtev za pretplatu dostaviti na e-mail: pretplata@SEEbtm.com Copyright © The Best Solutions; sva prava zadržana Iako su veliki napori učinjeni kako bi se osigurala tačnost svih informacija uključenih u ovoj pu­ blikaciji, The Best Solutions ne može biti odgo­­ voran za eventualne greške i nepreciznosti na­ stale u njoj. Za korišćenje bilo kojih sadržaja iz publikacije potrebna je pismena dozvola.

Znamenitost nije samo lepa i neobična građevina ili velelepni park. Svi smo, manje ili više, takvo nešto već videli. Tim bilding aktivnost nije samo okupljanje zaposlenih da provedu dva sata zajedno u nekoj igri. Verovatno je većina u sličnoj igri već učestvovala. Ono što neku znamenitost ili aktivnost izdvaja od ostalih jeste kulturna ili istorijska autentičnost, priča koja stoji u pozadini, ljudi koji su uključeni, domaćini, slučajni prolaznici... ukusi i mirisi... zbirne vibracije i atmosfera.

Prilikom organizacije događaja, tim bilding aktivnosti, obilazaka, specijalnih događaja, mudro je uzeti u obzir značaj lokalnog - kulture, istorije i običaja, kao i lokalnih namirnica i domaćih specijaliteta karakterističnih za određenu lokaciju. Da li postoji bolja polazna tačka za kreiranje autentičnih doživljaja?

Otkrijte mnoštvo sjajnih ideja i budite inspirisani lokalnim u ovom broju SEEbtm ma­ gazina.

CIP - Каталогизација у публикацији Народна библиотека Србије, Београд

Vrlo često su nam najbolje stvari pred nosem, na dohvat ruke.

640. 4 ( 497 ) ( 036 ) 338. 48 - 6 : 65 (497)

Potrebno je samo promeniti percepciju.

SEEbtm : Southeast Europe business travel and meetings magazine : 2015 / [ editor in chief Miona Milić ] . - 19th ed. - Belgrade : The Best Solutions , 2015 ( Belgrade : Stojkov ). 108 str . : fotogr . ; 30 cm

Miona Milić, glavni i odgovorni urednik

Tiraž 3 . 000 .

ISBN 978-86-87655-00-3 1. Milić, Miona [ главни и одговорни уредник ] а ) Угоститељски објекти - Балканске државе - Водичи COBISS . SR - ID 152412940

SEE Business Travel & Meetings magazine · septembar 2015

sadržaj

s a d r ž a j

30.

Tema broja:

47.

Moć lokalnog

Tema broja:

Recepti za događaje

54.

Tehnologija:

#Hashtag u event industriji

66.

Destinacija:

Budva

99.

Zanimljivost:

60.

Timsko kuvanje

Intervju:

UNESCO

Novosti i događaji................................................5 Novo i renovirano...............................................14 Aktuelan događaj: 18. ECCO – 40. ESMO Evropski kongres o kanceru ............................18 Kongresni centar: Belexpocentar – Kreativna transformacija hale........................22 Aktuelna tema: Festivali kao deo tradicije i običaja ................24 Tema broja: Moć lokalnog – Inspiracija za autentične događaje . ..............30 Istraživanje: Region jugoistočne Evrope – Izobilje autentičnih doživljaja .......................37 Tema broja: Recepti za nesvakidašnje događaje .................................47

Tehnologija: Vodič za heštegove (#) u kongresnoj industriji i event menadžmentu . ....................................54 Intervju: UNESCO lista svetske kulturne baštine ................................60 Hotel: Best Western Hotel M .....................................64 Destinacija: Grad Budva – Spoj istorije i budućnosti ................................66 Praksa: Talas-M DMC – Nesvakidašnji incentive u Crnoj Gori i Hrvatskoj....................................70 Intervju: Gdin Žarko Radulović, suvlasnik hotelske grupe Montenegro Stars ...........................................74

SEE Business Travel & Meetings magazine · septembar 2015

Hotel: Hotel Budva .....................................................80 Sajam: IMEX Amerika – Svi ciljevi na jednom mestu.............................84 Sajam: Šta se očekuje od ovogodišnjeg ibtm world 2015?.....................89 Sajam: ACE of M.I.C.E. – Rast novog svetskog kongresnog tržišta...........................96 Zanimljivost: Timsko kuvanje – Jedinstvena aktivnost za zaposlene...............99 Rečnik pojmova . .............................................103 Zanimljivosti ...................................................105

introduction

i n t r o d u c t i o n

I M P R E S S U M Publisher, production and marketing: The Best Solutions Ljube Sercera No 13/10 Street 11000 Belgrade, Serbia Phone/fax: +381 11 3960 388 Phone: +381 11 3098 468 Web: www.SEEbtm.com www.kongresniturizam.com, www.SEEmice.com E-mail: office@kongresniturizam.com Director: Ivan Milic Editor-in-Chief: Miona Milic Editorial team: Svetlana Gavric, Mirjana Jokic, Miroslava Jeremic Translation: Lexica Translation Agency Design & Layout: Dizajn Studio Nemet Printing office: Štamparija Stojkov Circulation: 3.000 Periodicity: quarterly Issue date: September 2015.

No 19 Annual subscription for SEEbtm magazine, VAT and shipment included (4 issues) for: - Serbia 2,500.00 RSD - abroad (4 issues) 35.10 EUR Request for subscription please send to an e-mail: subscription@SEEbtm.com Copyright © The Best Solutions All rights reserved Although every effort is made to ensure that ac­curacy of information contained in this pu­ bl­i­­cation, The Best Solutions cannot be he­ld re­sponsible for any errors or inaccuracies conta­ i­­ned within it. For the content reproduction it is required to get the written editorial co­nsi­ gnment.

CIP - Каталогизација у публикацији Народна библиотека Србије, Београд

After coming back from a trip or vacation, what are the first impressions that your family, friends, or colleagues will hear about?

Of course, the events, experiences, and p­eople that brought about strong feelings in you.

Whether positive or not, these are what forms our initial impressions.

If you went on a business trip, professional development and the quality of education, right information, and valuable contacts are the main impressions that we take away.

Leaving this aside, what makes the strongest impression on most people is the experience of the destination – through culture, art, history, cuisine, way of life, and people.

Please reread the aforesaid carefully. Every single aspect counts.

If any of these things is experienced as unique, distinct, and specific to a destination, our impressions are more profound and stay longer with us. On the other hand, the combi­ nation of all these components creates the final impression and the so-called vibes we get from a destination or location.

Beautiful or interesting architecture or magnificent parks are just some of the highlights.

More or less, we’ve all seen such things before. Team building activities include more than getting employees together to spend two hours playing fun games. The chances are that most of them already experienced something similar. What separates one tou­ rist attraction or activity from another is their cultural authenticity, background story, people who are involved, hosts, accidental passers-by... flavors and smells... overall vibes and setting.

When organizing events, team building activities, tours, or special events, it would be wise to take into account the significance of local culture, history and tradition, as well as local foodstuffs and dishes that are unique to a specific location. What better starting point is there for creating authentic experiences?

Discover many great ideas and be inspired by local in this issue of the SEEbtm magazine.

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More often than not, the best things are right under our noses, at arm’s reach.

SEEbtm : Southeast Europe business travel and meetings magazine : 2015 / [ editor in chief Miona Milić ] . - 19th ed. - Belgrade : The Best Solutions , 2015 ( Belgrade : Stojkov ). 108 str . : fotogr . ; 30 cm

Shifting our perspective is all it takes.

Tiraž 3 . 000 .

Miona Milic, Editor-in-Chief

ISBN 978-86-87655-00-3 1. Milić, Miona [ главни и одговорни уредник ] а ) Угоститељски објекти - Балканске државе - Водичи COBISS . SR - ID 152412940

SEE Business Travel & Meetings magazine · September 2015

contents

c o n t e n t s

33.

Cover story:

The power of local

50.

Cover story:

Recipes for events

57.

Technology:

#Hashtag in event industry

67.

Destination:

Budva

101.

Interesting:

62.

Team cooking

Interview:

UNESCO

News and events .................................................9 New and improved ............................................16 Hot topics: 18th ECCO – 40th ESMO European Cancer Congress . ............................20 Congress centre: Belexpocentar – Creative transformation of the venue ...........23 Hot topics: Festivals as a part of tradition and customs . ....................................27 Cover story: The power of local – Inspiration for anuthentic experiences ........33 Research: South East Europe – Plenty of authentic experience ......................42 Cover story: Recipes for extraordinary events....................50

Technology: A hashtag (#) guide for MICE tourism and event management ..................................57 Inteview: UNESCO World Heritage Sites...................................................62 Hotel: Best Western Hotel M .....................................65 Destination: City of Budva – A blend of history and future .........................68 Practice: Talas-M DMC – Extraordinary incentive in Montenegro and Croatia.............................72 Intervju: Mr Zarko Radulovic, Co-Owner of Montenegro Stars Hotel Group ............................................77

SEE Business Travel & Meetings magazine · September 2015

Hotel: Hotel Budva .....................................................81 Exhibition: IMEX America – All goals in one place.......................................86 Exhibition: What to expect from ibtm world 2015?....................................92 Exhibition: ACE of M.I.C.E. – World’s new growing MICE market.................97 Interesting: Team cooking – Unique activity for employees......................101 Term dictionary................................................103 Interesting news..............................................107

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MK Group proširuje poslovanje i na region MK Group u čijem se sa­s­t­a­ vu nalaze „Gr­a­nd Hotel & Spa”, Hotel „An­gel­la”, A­p­a­rt­ manski ko­m­p­leks „Su­n­ča­ni vr­h­o­vi” na Ko­pa­oni­ku i be­o­ gra­d­ski 88 R­o­oms Ho­tel, po­ stala je v­la­s­nik i Ke­m­pi­nski P­alace Ho­tela ko­ji se nalazi u Por­toro­žu. Kem­pin­ski Pala­ce Hotel je jedan od naj­lu­ksuznijih hotela u Portorožu i re­giji, koji je katego­risan sa 5 zvezdica.

U sklopu hotela se nalazi 181 smeštajna jedinica, od kojih su 164 sobe i 17 apartmana, kao i konferencijski prostor, restorani i spa centar. Prema izjavi g-dina Miodraga Kostića, kupovina Kempin­ ski Palace Hotela bila je u skladu sa strateškim ciljem kompanije, a to je da se pozicioniraju kao vodeća kompanija iz oblasti turiz­ ma u regionu.

SEET 2015 konferencija okupiće preko 400 učesnika

Biznis konferencija SEET 2015 „Kako povećati konk­u­rentnost i pri­hode turi­s­ti­čkog tržišta jugoistoč­ne Ev­rope“, održaće se 30. se­pte­mbra 2015. go­di­ne, u Sava Centru u Beogradu.

Cilj konferencije je da unapredi konkurentnost i povećanje pri­ hoda turističkih privreda u regionu JIE, kao i jačanje regionalne saradnje, rasta prometa turista između zemalja u regionu i pri­ vlačenja turista sa dalekih emitivnih tržišta.

Očekuje se da će konferencija okupiti preko 400 učesnika, među kojima će biti prisutni visoki predstavnici relevantnih instituci­ ja, strukovnih udruženja, kao i turoperatora iz EU, Rusije, Kine, SAD, UAE, Turske, zatim vodeći međunarodni stručnjaci za oblast održivog razvoja i poslovanja u turizmu, donosioci odluka u najvećim kompanijama iz oblasti turizma, avio i drumskog sa­ obraćaja, turističkih agencija, predstavnici državnih i lokalnih uprava, obrazovnih i javnih institucija, predstavnici finansijskih institucija i vodeći regionalni mediji.

Hotel Metropol Palace u oktobru predstavlja Starwood loyalty programe Početkom oktobra 2015. go­ dine Hotel M­etro­pol Pa­lace, a S­tarwood Luxury Col­lecti­on iz Beogra­da održaće korpora­ ti­v­ni doga­đaj koji će ugostiti sva poznata domaća i strana lica poslov­nog sveta.

Na događaju gosti će imati priliku da se upoznaju sa Starwood loyalty programima: Starwood Preferred Planner®, Starwood Pro i Star Choice koji postaju postaju jedan program lojalnosti sa još više nagrada: SPG® Pro. Uz SPG Pro organizatori događaja, profesionalni organizatori korporativnih i privatnih putovanja, kao i izvršni asistenti mogu zaraditi poene (Starpoints®) i elitni status na osnovu svojih poslovnih rezervacija – sve kroz jedan SPG nalog.

novosti i događaji

n o v o s t i

Opera & Theatre Madlenianum domaćin KAKTUS festivala 2015 Marketing mreža 29. oktob­ ra, u Opera & The­a­tre M­a­d­le­ nianum u Beogra­du or­ga­ni­ zu­je prvi na­cio­nalni Festival integrisa­nih ko­m­unikacija – KA­K­TUS 2015.

Festival pod sloganom „Ide­ je koje opstaju“ ponudi­će bo­gat i zanimljiv program iz različitih oblasti integrisanih komunikacija, kao i pregled najnovijih svet­ skih trendova.

Večernji program festivala obeležiće dodela nagrada najboljima u struci.

Nagrade se dodeljuju u 13 kategorija, a dobijaju ih organizacije, kompanije, institucije i agencije za najkvalitetnije i najprofesio­ nalnije integrisane kampanje u protekloj godini.

O tome ko će dobiti ovogodišnje KAKTUS nagrade odlučuje stručni žiri koji čine 25 uglednih profesionalaca iz kreativnih, PR i digitalnih agencija iz Srbije i regiona.

EIAT 2015 Investicioni forum održava se u Beogradu Centar za istraživanja i studije turizma sa Ministarstvom trgovine, turizma i telekomunikacija i Gra­ dom Beogradom i ove godine organizuje EIAT Investicioni forum i Forum budućih lidera.

Konferencija EIAT će se održati u Beogradu, od 23. do 25. oktob­ra 2015. godine. Ono što čini EIAT ko­n­ferenciju neizostavnim događajem je stvaranje partnerstava i mreža između profesionalaca iz ob­la­sti turizma i hotelijerstva. EIAT je proizvod koji se iz godine u go­dinu razvija i usmerava ka mo­de­rnim trendovima i novim partnerstvima sa organizacijama koje posluju sa jasnim ciljem: po­ dizanjem turističkog kapaciteta u regionu jugoistočne Evrope. Svetski eksperti iz oblasti turizma, koji će i ove go­dine pozicionirati EIAT kao događaj od izuzetnog značaja za razvoj turizma i hotelijerstva su: g-dine Rasim Ljajić potpredsedni Vlade Republike Srbije, g-din Lukas Hochedlinger generalni direktor Christie + CO Austria and CEE, g-din Gerald Kroell generalni direktor Horwath HTL Austrija, g-din Paolo Greco generalni direktor Etihad Airways Srbija, g-đa Tijana Maljković sekretar za privredu Grad Beograd, g-đa prof. Lidija Bagarić generalni sekretar Parlament Hrvatske, g-din Nir Gilad kreativni director Nous Design London Velika Britanija i mnogi drugi.

SEE Business Travel & Meetings magazine · septembar 2015

novosti i događaji

n o v o s t i

World Prestige Dealers sastanak održan u Dubrovačkim Vrtovima Sunca Najpoznatiji svetski br­e­­ndovi, Jeanneau i Pre­stige organizira­li su svoj World Presti­ ge Dealers sa­stanak, od 22. do 30. juna 2015. godi­ne, u Ra­ di­s­son Blu Res­ort & Spa, u Dubro­vač­kim Vr­tovima Sunca, u Hrvatskoj. Najuspešniji distribu­teri u 2015-oj godini predstavljeni su na gala večeri koja je okupila na sto­ti­ne distributera iz celog sveta.

Događaj u trajanju od 7 dana pratio je predstavljanje najiščeki­ vanijeg modela u dizajnu motornih jahti, Prestige Yachts 680.

Predstavljene su najvažnije tačke strateškog plana za Prestige brend, a vrhunac događaja bilo je prvo službeno predstavljanje novog modela 680 na vodi.

Tokom dana distributeri su imali priliku testirati nove modele jahti, dok su večeri završavali uzbudljivim koktelima i večerama na različitim lokacijama unutar Vrtova Sunca.

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Rovinj i ove godine domaćin Weekend Media Festivala 8. Weekend Media Festival će se održati od 24. do 27. se­p­te­mbra 2015. godine u Ro­vi­nju. Weekend Me­dia Festival ok­u­plja vo­de­će lju­ de i str­u­č­njake iz ob­la­s­ti ko­muni­ka­ci­je i pos­lov­nom svetu, pre­dstavlja no­ve po­kretače, pru­ža no­ve po­gle­de na po­ sao, nudi nova kreativna rešenja za stva­rne po­slo­vne probleme, podučava o novim trendovima, sku­plja po­trebne informacije iz susednih država, a pritom je za­garantova­na i odli­čna zabava.

Festival je organizovan pod pokrovi­teljstvom Adris grupe, a ove godine donosi pregršt novih, poslovnih tema sa više od 130 pre­ davača i obiljem zanimljivih i aktuelnih predavanja, panel di­sku­ sija, radionica i prezentacija.

Pored 130 predavača, Weekend Media Festival će okupiti i preko 4.000 učesnika i 550 novinara iz susednih država.

47. Stručno – naučni skup hrvatskih pulmologa

Dani Hrvatskog turizma održaće se u Poreču Poreč u Hrvatskoj će u perio­ du od 13. do 14. oktobra 2015. go­di­ne bi­ti mesto o­drža­vanja Hr­vatskih dana turi­zma koji će okupiti pre­dsta­vnike tu­ri­ sti­č­ke in­du­strije.

Na konferenciji će se analizi­rati turistička sezona 2015. godine, ali će biti predstavljene i gla­­vne aktivnosti za pripremu naredne turističke sezone.

Po prvi put na konferenciji će biti predstavljeni planovi za razvoj specijalnih oblika turizma koji su pripremljeni na osnovu Strate­ gije razvoja hrvatskog turizma do 2020. godine.

Organizatori konferencije, Ministarstvo turizma, Hrvatska privre­ dna komora i kongresni biro Hrvatske, očekuju preko 1.000 uče­ snika. U okviru konferencije biće održana i ceremonija dodele na­grada na kojoj će se nagraditi pojedinici, predstavnici i najbo­ lje destinacije.

47. Stručno – naučni skup hrvatskih pulmologa sa međunaro­ dnim učešćem održaće se od 15. do 18. oktobra 2015. godine u Hotelu Olympia Vodice, u Hrvatskoj.

Na ovogodišnjem kongresu jedna od glavnih tema biće sarkoi­ doza, sa posebnim osvrtom na lečenje. Eminentni domaći i ino­ strani stručnjaci odgovaraće na sva pitanja učesnika, a neka od pitanja na koja će se davati odgovori su i kako započeti lečenje sarkoidoze, kako lečiti sarkoidozu biološkim lekovima, koliko du­ go treba da traje lečenje, i sl. Pored sarkoidoze, na ovogodišnjem skupu biće reči i o neinvazivnoj mehaničkoj ventilaciji (NIV), ko­ morbiditetima KOPB-a. Kongres je organizovan od strane Hrvat­ skog pulmološkog društva Hrvatskog liječničkog zbora.

6. Balkanski kongres artroskopije, sportske traumatologije i hirurgije kolena U periodu od 1. do 3. oktobra 2015. godine u Banja Luci, u BIH će se održati 6. Balkanski kongres artroskopije, sportske traumatologije i hirurgije kolena. Kongres je rezultat dugog i napornog rada usmerenog prema zajedničkom cilju - uspešnijem lečenju pacijenata.

Neke od glavnih tema kongresa su artroskopija kolena, artroskopija ramena, ostale artroskopske procedure, regenerativna medicina, artritis kolena.

Ovaj kongres je i kruna obeležavanja velikog jubileja, 100. godišnjice ortopedije u Banja Luci, pa je uključena i promocija monografije.

Tehnički organizator kongresa je agencija Promo Tours iz Sarajeva.

SEE Business Travel & Meetings magazine · septembar 2015

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Regent Porto Montenegro obeležio prvu godišnjicu Regent Porto Monte­ne­gro je tokom av­gu­sta 2015. go­ di­ne pro­s­lavio svoju pr­vu go­d­i­nu us­pe­šnog ra­da.

Pre­tho­dnih 12 me­se­ci do­ ne­li su hote­lu punu listu na­g­ra­da - 14 me­đunarod­­ nih i nacio­nalnih prizna­nja za besprekornu uslugu ovog ho­te­la.

Pored toga što je postao prepoznat kao mesto za savršen od­mor, Regent Porto Montenegro je dokazao da je pravo mesto za or­ ganizaciju događaja, konferencija, proslava i venčanja.

Pretvarajući reči u brojeve: 42 konferencije i raznih događaja je održano u hotelu kao i 21 venčanje, proslava rođendana i zaba­ va, 5 događaja sa fokusom na jahting industriju, 5 nagradnih pu­tovanja i 3 spektakularna događaja u organizaciji privrednih subjekata iz automobilske industrije. „Jako smo ponosni na sva postignuća do sada i radujemo se što ćemo toplu dobrodošlicu ukazati sve brojnijim gostima koji prepoznaju jedinstveno Regent iskustvo na Jadranskoj obali“ izjavili su iz menadžmenta hotela Regent.

Srpska košarkaška reprezentacija u HIT holidays Kranjska Gora Ovog leta, hoteli Hit holi­ days Kranjska Gora ugos­ tili su veliki broj sportista i sportskih timova.

Među nji­ma našli su se i sr­pski koša­r­kaški reprez­e­­­ n­tativci, učesnici u kva­l­ifi­ kacijama za Olimpij­s­ke igre, Khimki Moscow i Anadolu Efes, uče­ snici Evrokupa - Lokomotiva Kubanj i Gaziantep Turska, učesnici rukometne lige ša­m­piona – Vardar, i košarkaška reprezentacija Slovenije.

Aleksandar Đorđević, Jure Zdovc, Rimas Kurtinaitis, Dušan Duda Ivković, Matjaž Kek, Miloš Teodosić, Zoran Dragić samo su neki od sportista koji su odseli u hotelima HIT holidays.

Prirodni uslovi za trening i pripremu mogu se pronaći u dvora­ni Vitranc; fitnes, fudbalski teren, skijaški skokovi, žičare. Zahva­ ljujući sme­štajnim kapacitetima raspoređenim u 5 hotela (640 soba, 4 wellness centra i 15 sala za seminare) Hit holidays Kra­ njska Gora su veoma poželjna lokacija za organizovanje pos­lo­ vnih događaja, konferencija, seminara, kongresa i sastanaka.

20. Regionalni Miločerski razvojni forum 20. Regionalni Miločerski fo­ rum održaće se u periodu od 14. do 16. septembra 2015. godi­ne u Ho­te­lu Ma­estral u Prž­nu, u Cr­ noj Go­ri.

Cilj ovogodišnjeg foruma je po­ kretanje novih pitanja ko­ja sa sobom nosi globaliza­ci­­ja, tač­ni­ je da ukaže na novu pa­radig­mu razvoja i na sve veću ulogu i uticaj globalnog na lo­kal­ne bi­z­ni­se, kako postojeće tako i nove.

Miločerski razvojni forum je organizovan od strane Društva eko­ n­o­mista i menadžera Crne Gore, u saradnji sa Univerzitetom Donja Gorica i sa Alijansom univerziteta centralno istočne Evro­ pe (Alliance of Central-Eastern European Universities).

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Ljubljana domaćin ESRA kongresa 2015

34. godišnji ESRA kongres – Najsavremeniji bezbednosni stan­ dardi u anesteziologiji na regionalnom nivou održaće se od 2. do 5. septembra 2015. godine u Ljubljani, u Sloveniji.

Fokus naučnog programa biće na vrhunskim prezentacijama u do­menu anestezije, kao i na novim uvidima u bazičnu nauku, kli­nička istraživanja i terapijske intervencije.

Organizatori su osmislili naučni program u kom je interakcija iz­me­đu govornika i publike kontinuirana, što je i osnovni cilj na­u­č­nog programa. ESRA 2015 okupiće oko 1.500 regionalnih spe­ci­ja­lista anesteziologije.

SEMPL konferencija o medijskim trendovima održaće se u Sloveniji 17. konferencija o medijskim trendovima - SEMPL održaće se od 26. do 27. novembra 2015. godne u Por­to­ rožu u Sloveniji.

Ovogodišnja konferencija baviće se svevremenskim pravilima marketinga, integracijom i strate­š­kim razmi­ š­lja­njem i inovacijama u industriji medija i komunikacije, uspešnim poslovnim modelima programskog media buying-a i kreativnosti u eri u kojoj dominiraju mobilni uređaji.

Kroz ključne teme konferencije, otkriće se šta je „naredna značajna stvar“ u industriji medija i komunika­cije i koja su nova rešenja u medijima i oglašavanju već postala stvarnost. Na ovogodišnjoj konferenciji uče­stvo­ vaće preko 30 govornika i panelista, a posetiće je više od 850 učesnika.

SEE Business Travel & Meetings magazine · septembar 2015

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Konferencija ICT Inovacije 2015 na Ohridu

Topconf Bukurešt održaće se u septembru 2015

Konferencija ICT Inovacije 2015 održaće se na Ohridu u Makedo­ niji, od 1. do 4. oktobra. Konferenciju organizuje Udruženje za in­formacione i komunikacione tehnologije ICT-ACT. Glavna tema 7. konferencije ICT Inovacije je „Najnovije tehnolo­ gije za bolji život“.

Cilj konferencije je prikazivanje, kako akademicima, tako i struč­ njacima iz industrije, pregleda najnovijih tehnologija, sistema, ap­likacija i standardizacija koje omogućuju bolji život, kao i iden­ tifikaciju njihovih prilika i izazova.

Govornici ove godine dolaze iz Slovenije, Poljske, Irske i Portu­ gala.

Topconf Bukurešt održaće se od 28. do 29. septembra 2015. u ho­telu Radisson Blu u Rumuniji. Konferencija je namenjena pro­ gramerima, vlasnicima proizvoda / menadžerima, arhitektama, menadžerima projekta, stručnjacima za metode i procese.

Govornici na ovogodišnjoj konferenciji će biti autori, stručnjaci i lju­di iz struke iz oblasti razvoja softvera.

Topconf Bukurešt nudi učesnicima idealnu priliku za učenje, um­re­žavanje i praćenje inovacija u zajednicama Java, Mobile, .Net, OpenSource, Lean/Agile, projektnog menadžemanta, arhi­ tekture, novih jezika i procesa.

Topconf Bukurešt je deo Topconf softverskih konferencija.

Internet and Mobile World 2015 konferencija u Bukureštu

Bansko domaćin SEEOC & SEEMOC 2015

Internet and Mobile World 2015 (IMWorld) konferen­ ci­ja održaće se od 7. do 8. ok­tobra u Bukureštu u Ru­ m­u­niji.

Internet and Mobile World koncipiran je kao pl­atforma za deljenje mišljenja, iz­na­ laženje poslovnih partnerstava i saradnju, a sve u svrhu dobro­ biti njihovih kompanija.

IMWorld ohrabruje na stvaranje novih poslovnih partnerstava, a takva partnerstva pomažu u izgradnji odličnih događaja.

Ove godine, konferencija će pokrivati široki spektar tema, a neke su poslovna softverska i cloud rešenja, iskustva i veštine digital­ nih i programera za e-trgovinu. Konferencija će okupiti preko 100 izvrsnih govornika i eminentnih stručnjaka.

U periodu od 26. do 30. avgusta 2015. godine Bansko u Bugar­ skoj, bilo je mesto održavanja 5. Južnoevropskog takmičenja u orijentiringu (SEEOC) i 4. Južnoevropskog master takmičenja u orijentiringu (SEEMOC).

Na ovogodišnjem takmičenju učestvovalo je više od 700 uče­s­ ni­ka iz 11 zemalja SEEOA (Južnoevropske asocijacije za orijen­ti­ ring) i još 6 zemalja, a učesnici su se takmičili za titulu najboljeg u raznim disciplinama.

Kao i svake godine, i na ovogodišnjem sastanku održan je go­di­ šnji sastanak acosijacije.

Svetski samit pedijatara 2015 u Sofiji Svetski samit pedijatara 2015 održaće se od 23. do 25. oktobra u hotelu Hilton u So­fiji, u Bugarskoj.

Samit nudi učesnicima platformu za deljenje znanja i iskustava sa brojnim eksper­ tima u domenu pedijatrije.

Isto tako, učesnici će imati priliku da vode diskusije na međunarodnom nivou kroz ra­zmenu ideja i znanja sa kolegama iz raznih zemalja, da se umreže sa drugim stru­ čnjacima u multidisciplinarnom ambijentu, i da učestvuju u društvenim i edukati­ vnim programima. Neke od tema koje će se obrađivati su dermatologija, neonato­ logija, ishrana, infektivne bolesti i sl.

SEE Business Travel & Meetings magazine · septembar 2015

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MK Group expands its operations to the region

Hotel Metropol Palace in October presents Starwood loyalty programmes

MK Group, which operates „Grand Hotel & Spa”, Hot­el „Angella”, Suite comp­lex „Su­ncani vrhovi” at Ko­pa­ o­nik and Belgrade’s 88 Ro­oms Hotel, has become and the owner of Kem­pin­ ski Palace Hotel in Portoroz. Kempinski Palace Hotel is one of the most luxurious hotels in Portoroz and in the region, cate­go­rized with 5 stars. Hotel disposes with 181 accommodation units, from which 164 are rooms and 17 are suites.

Also, within the hotel are and meeting facilities, restaurants and spa center. According to the statement of Mr Miodrag Kostic, buying of Ke­mpinski Palace Hotel was in line with the strategic goal of the company, which is to be positioned as a leading com­ pany in the field of tourism in the region.

In October 2015 Ho­ tel Met­ro­pol Palace, a Star­wood Lu­x­u­ry Col­ le­ction from Bel­­g­ra­de will be the ho­st of co­ r­­po­rate ev­ent for all do­me­s­tic and fo­­reign pe­r­sons from business wo­rld. This event will take a pe­r­fo­r­ma­nce of a new Starwood loyalty programme, Starwood Pre­ferred Plan­ner®, Starwood Pro and Star Choice are being combined into one, even more rewarding loyalty offering: SPG® Pro. With SPG Pro, meeting and event planners, corporate and leisure travel professionals, and executive assistants can earn Starpoints® and elite status for their professional bookings – all in one easy SPG account.

SEET 2015 Conference will gather more than 400 participants

Opera & Theatre Madlenianum host of KAKTUS Festival 2015

5th Business Conference SE­ET 2015 “How to in­c­r­e­ a­se competi­tiveness and in­co­mes from tou­rism in So­uth East Euro­pe” will be held on 30th Septem­ ber 2015, in Sava Center in Be­l­g­ra­de. The aim of the co­n­fe­rence is to improve the competitiveness and increa­­ sing the in­co­me from tourism in South East Europe, to strength regio­nal co­operation, growth in tourists’ turnover between the cou­ntries with­in the region, as well as to attract tourists fr­om other distant emis­sive markets.

SEET 2015 is expected to host over 400 participants - represen­ ta­tives of rele­vant organizations and indu­stry associations, as well as tour ope­rators from EU, Russia, China, USA, India, Turkey, lea­ding experts for sustainable development and business in to­urist industry, decision makers from leading companies in to­u­ rism, air and road transport, travel agencies, representatives of state and local governments, industry associations, educatio­nal and public institutions, as well as representatives of financial in­ stitutions and leading regional media.

On 29th October in Opera & Theatre Madlenianum in Be­l­grade, Marketing mre­ za is organising the first na­tio­nal Festival of Inte­g­ ra­ted Com­munications – KAKTUS 2015. The festi­v­al theme is Ide­as that Pe­r­s­i­st, and the programme will include broad and interesting con­te­nts from different areas of integrated communications, alongsi­de an overview of the latest global trends.

The daytime conference segment of the festival will feature le­ ctures and workshops by leading European and international experts. The evening programme will include an award cer­ emony cele­brating the best in the field.

The awards are divided into 13 categories and given to organi­ sations, companies, institutions, and agencies for the highest quality and most professional integrated campaigns from the previous year.

This year’s KAKTUS awards are granted by a jury panel of 25 reputable professionals from creative, PR, and digital agencies from Serbia and the region.

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EIAT 2015 Investment Forum will be held in Belgrade Centre of Tourism Research and Studies is organizing EIAT Investment Forum and Future Leaders Forum, which will be held in Belgrade, from 23rd to 25th Oc­tober 2015. What makes EIAT confer­ ence indispensable event is the creation of partnerships and networks between professionals in the field of tourism and hospitality.

EIAT is a product which develop and guide from year to year to modern trends and new partner­ ships with organizations that do business with a clear objective: raising the tourist capacity in Southeastern Europe. World experts in the field of tourism, which this year will position EIAT as an event of great importance for the development of tourism and hospitality are: Mr. Rasim Ljajic Government of Serbia, Deputy Prime Minister, Mr. Lukas Hochedlinger Managing Director of Christie + Co Austria and CEE, Mr. Gerald Kroell Managing Director of Horwath HTL Austria, Mr. Paolo Greco manager Etihad Airways Serbia, Mrs. Tijana Maljkovic Secretary of Economy, City of Belgrade, Mrs. Prof. Lidija Bagaric Secretary General of the Croatian Parliament, Mr. Nir Gilad creative director Nous Design London UK.

SEE Business Travel & Meetings magazine · September 2015

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World Prestige Dealers meeting held in Dubrovnik Sun Gardens

Rovinj is the host of Weekend Media Festival

The most recognized brands in the world, Jeanneau and Pres­ ti­­ge held the World Pre­stige Dealers me­ eti­ng, from 22nd until 30th June 2015 in Ra­ disson Blu Resort & Spa, Dubrovnik Sun Gardens, Croatia. The most successful dealers of 2015 were an­ nounced at the gala dinner with the attendance of hundreds of dealers from around the world.

The event took over 7 days revealing the highly anticipated launch of the latest evolution in motor yacht design, the Pres­ tige Yachts 680. Exciting information was passed on the strate­ gic plan for the Prestige brand and the highlight of the event was the first official view of the new 680 on the water.

The dealers had a chance to test the new model during the day, topping it off with exciting cocktails and dinners on various lo­ cations within the Sun Gardens.

8th Weekend Media Festival will be held from 24th to 27th September 2015 in Rovinj.

Weekend Media Festival ga­ thers the top leaders and ex­ perts in communi­­ca­tion and business industries, presents new “game cha­n­ge­rs”, gives new point of view, gives new crea­ tive solutions for real bu­si­ness problems, learns participa­nts abo­ut new trends, gathers necessa­ry information from neigh­ borhood countries, but all that with having excellent fun.

Festival is organized under the auspices of the Adris group and this year it brings a handful of new business topics with more than 130 speakers, and an abundance of interesting and topical lectures, panel discussions, workshops and presentations.

Beside 130 speakers, Weekend Media Festival will bring toge­ t­her more than 4,000 participants and 550 journalists form the en­tire region.

Croatian Tourism Days to be held in Porec

47th Professional – Scientific Conference of the Croatian Pulmonary Society

Porec in Croatia, in the pe­ riod from 13th to 14th Octo­ ber 2015 will be the host of Croatian Tourism Days.

The conference will bring together the representati­ ves of tourism industry.

At the conference will be analyzed the tourist season 2015 and it will be presented the main activities for the preparation of the tourist season 2016.

For the first time, at the conference will be presented action plans for the development of special forms of tourism prepared based on the basis of Strategy of Development of Croatian Tour­ ism by 2020.

Organizers of the conference, Ministry of Tourism, the Croatian Cha­mber of Commerce and the Croatian Tourist Board expect mo­re than 1,000 participants.

Within the conference will be held and award ceremony to indi­ viduals, representatives and best destinations.

47th Professional – Scienti­ fic Co­nference of the Cro­ati­ an Pu­l­monary Socie­ty wi­th in­ter­na­tional parti­ci­pation is go­ing to be he­ld from 15th until 18th October 2015 in Ho­tel Oly­mpia in Vodice, Croa­tia.

At this year’s Conference, one of main topics will be sarcoidosis, with particular emphasis on the treatment.

Eminent domestic and international experts will answer to all questions of the participants, including: how to start with the sarcoidosis treatment, how does the biological therapy work, how long should the treatment last, etc.

Beside the sarcoidosis, this conference will discuss the noninva­ sive mechanical ventilation (NIV), COPD comorbidities.

Conference is organized by the Croatian Pulmonary Society of the Croatian Medical Association.

6th Balkan Congress of arthroscopy, sports traumatology and knee surgery In the period from 1st to 3rd October 2015 in Banja Luka will be held the 6th Bal­kan Congress of arthroscopy, sports traumatology and knee surgery.

This congress is a result of a long and hard work and desire to steer towards the common goal - a more successful treatment of patients.

Some of the main to­pics of the congress are knee arthroscopy, shoulders arthroscopy, other art­hroscopic procedures, regenerative medicine and knee arthritis.

This Congress is also the crown, marking the 100th anniversary of the Great Jubilee of orthopa­edics in Banja Luka, so it will include a presentation of the monograph. Technical organizer of the congress is Promo Tours agency from Sarajevo.

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Regent Porto Montenegro marked its first anniversary

20th Regional Milocer Forum

Regent Porto Montene­ gro marked its first an­ ni­versary and full year of successful operation in Au­gust 2015.

The very fi­rst 12 mon­ ths brought to the ho­ tel a list full of ac­colades – 14 international and national reco­ gnitions for impec­cable service this hotel offers.

Besides leisure, Regent Porto Montenegro proved to be a great choice for different events, conferences, celebrations and wed­ dings.

Putting it in numbers, 42 conferences and business group ev­ ents took place at this hotel together with 21 weddings, birth­ days and parties, 5 yacht shows, 5 incentives and 3 automotive events.

The management stated: “We are very proud of the achieve­ ments during the previous year and we are looking forward to seeing even more guests coming to the hotel and enjoying the Regent bespoke experience on the Adriatic coast.”

20th Regional Milocer Fo­rum will be held fr­om 14th to 16th Sept­e­m­ber 2015 at Hotel Ma­­estral in Przno, Mo­n­tenegro.

Serbia national basketball team at HIT holidays Kranjska Gora This summer Hit holida­ ys Kranjska Gora hotels hosted a wide range of te­ams and athletes.

Among them were Ser­ bia national basketball team, qualifiers for Oly­ mpic games Khimki Moscow and Anadolu Efes, participants of the European Cup - Lokomotiv Kuban and Gaziantep Turkey, Handball Champions League participants – Vardar and Slovenia national basketball team. Aleksandar Djordjevic, Jure Zdovc, Ri­ mas Kurtinaitis, Dusan Duda Ivkovic, Matjaz Kek, Milos Teodosic, Zoran Dragic are just some of the athletes who stayed in the Hotels of Hit Holidays.

Natural conditions for sports training and preparation are sup­ plemented by Vitranc hall, fitness, football pitch, ski jumps, ski lifts. Thanks to its capacities in 5 hotels (640 rooms, 4 wellness centers and 15 seminar rooms) Hit holidays Kranjska Gora are also very desired location for the organizers of business events, such as conferences, seminar, congresses and meetings.

The aim of this year’s fo­ rum is to i­nitiate new is­ sues that globalization brin­gs wi­th it, namely to po­int to a new pa­ra­ di­gm of development and the increasing role and influence of global to local businesses, both existing and new.

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Milocer Development Forum is organized by the Association of Economists and Managers of Montenegro, in cooperation with the University of Donja Gorica and the Alliance of Central-East­ ern European Universities.

Ljubljana the host of ESRA 2015 Congress

34th Annual ESRA Congress - State of the Art Safety Standards in Regional Anaesthesia will be held from 2nd to 5th September 2015 in Ljubljana in Slovenia.

The focus of the scientific programme will be on state of the art presentations in field of anaesthesia as well as new insights into basic science, clinical research and therapeutic interventions.

Organizers created a scientific programme in which the interac­ tion between speakers and audience is to be continuous and the basic aim for the scientific programme.

ESRA 2015 will bring together around 1,500 Regional Anaes­ thesia Specialists.

Media trends conference SEMPL to be held in Slovenia The 17th media trends conference - SEMPL will take place from 26th to 27th of November 2015 in Portoroz, Slovenia. This year conference will focus on the eternal rules of marketing, inte­gration of strategic thinking and innovation in the media and communications industry, successful business models of the programmatic media buying and creativity in the era when the mobile devices rule the world.

Through key topics of the conference, it will be revealed which is the next “big thing” in the media and communications industry and what new media and advertising solutions have already become a reality.

At this year conference will participate over 30 speakers and panelist and it will be attended by more than 850 participants.

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ICT Innovations 2015 conference to be held at Ohrid

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Topconf Bucharest to be held in September 2015 Topconf Bucharest will be held from 28th to 29th Sep­ tember 2015 at Radisson Blu Hotel.

ICT Innovations 2015 conference will be held at Ohrid, Macedo­ nia from 1st to 4th October. Conference is organized by Associa­ tion for Information and Communication Technologies ICT-ACT. The main topic of the 7th ICT Innovations 2015 conference is “Emerging technologies for better living”.

Conference aims to bring, for academics as well as industrial pra­ ctitioners, an overview of the emerging technologies, systems, applications, and standardization activities for better living, and identify their opportunities and challenges.

Speakers for this year conference are coming from Slovenia, Po­ land, Ireland, and Portugal.

Internet and Mobile World 2015 Conference in Bucharest Internet and Mobile World 2015 (IMWorld) Confere­n­ce will be held from 7th to 8th October in Bucharest, Ro­ma­ nia.

Internet and Mobile World was designed as a platform where participants can sh­a­ re opinions, find new business partnerships and collaborate for the benefit of their companies.

IMWorld encourages businesses to create new partnerships all the time. And it’s partnerships like these that help build a great event from the ground up.

This year conference will cover topics of wide interest, such as Business Software and Cloud solutions, Digital and E-commerce and Developers know-how. Conference will gathering over 100 exceptional speakers and thought leaders.

Conference is designed for developers, product own­ ers / managers, architects, pro­ject managers, metho­ ds- and process-experts.

Speakers at this year conference are authors, experts and practi­ tioners across various areas of software development.

To the participanst, Topconf Bucharest offers ideal opportuni­ ties for learning, networking and tracking innovation occur­ ring in the Java, Mobile, .Net, OpenSource, Lean/Agile, Project Ma­nagement, Architecture, New Languages & Process commu­ nities.

Topconf Bucharest is part of the international Topconf Software Conferences.

Bansko – the Host of SEEOC & SEEMOC 2015

5th South East European Orienteering Championships (SEEOC) and 4th South East European Orienteering Masters Champion­ ships (SEEMOC) was held from 26th to 30th August 2015 in Ban­ sko, Bulgaria.

More than 700 competitors from 11 countries of SEEOA (South East European Orienteering Association and 6 other countries competed for the titles of the best in South East Europe.

As usually, during Championships also SEEOA Council meetings will be held.

World Pediatric Summit 2015 in Sofia World Pediatric Summit 2015 will be held from 23rd to 25th October at Hotel Hilton Sofia, in Bulgaria.

To the participants summit offers a platfo­ rm where knowledge and experience can be shared with numerous experts in the field of Pediatrics.

Also, to the participants World Pediatric Summit provides the opportunity to discuss at an international level through exchanging ideas and knowledge with colleagues from different countries, networking with other professionals in a multidisciplinary setting and partici­ pating in social and educational events.

Some of the topics will be dermatology, neonatology, nutrition, infectious diseases, etc.

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novo i renovirano Courtyard Belgrade City Center otvoren početkom septembra Poznati hotelski lanac Marriott International početkom septembra 2015. godine otvorio je svoj prvi Court­ yard Belgrade City Center. Courtyard Belgrade City Center raspolaže sa 114 soba, kao i sa salom za sastanke, kapaciteta do 16 osoba. Takođe, gostima je na raspolaganju i poslovni centar, radni prostor i bežični internet u svim prosto­rijama. Organizatorima događaja na raspolaganju je i raznovrsna audio-vizuelna oprema, LCD projektor i TV. U sklopu Courtyard Belgrade City Center nalazi se i restoran mediteranske kuhinje, bar i pro­ davnica koja je otvorena 24h, kao i fitnes centar.

Courtyard Belgrade City Center gostima može da ponudi i 14 parking mesta u garaži. Zahvaljujući svojoj lokaciji Courtyard Belgrade City Center je idealna opcija, kako za turiste, tako i za poslovne putnike.

Nova konferencijska sala 88 Rooms Hotela Nakon godinu i po dana od otvaranja 88 Rooms Hotela u srcu Beograda i prestižnog priznanja koje mu je dodeljeno za najpopularniji hotel u Srbiji za 2015. godinu, proširenje kongresnih ka­pa­citeta bilo je sasvim očekivano.

Beograd je od septembra 2015. godine bogatiji za još jedan izvanredan prostor za organizaciju događaja, ležerno prostrt na poslednjem spratu 88 Rooms Hotela, odakle se pruža nezaboravan pogled na Beograd i obale Dunava.

Novi event prostor ima kapacitet do 200 mesta i raspolaže sa hi-tech opremom za rad i savreme­ nu komunikaciju. Event prostor u okviru 88 Rooms Hotela počeo je sa radom od septembra 2015. godine i nudi brojne mogućnosti za organizaciju svih vrsta događaja. Inače, 88 Rooms Hotel je prvi hotel na ovim prostorima uređen po feng shui principima.

Renovirani kapaciteti IN Hotela Beograd U cilju održavanja kontinuiranog nivoa kvaliteta, IN Hotel je renovirano 50 soba, sa planom da do 10. godine poslovanja, sve sobe budu ponovo nove.

S obzirom na to da sve konferencijske sale imaju prirodno osvetljenje a u skladu sa potrebama gostiju, septembra 2015. godine hotel je predstavio i poslednju renoviranu INform salu sa direktnim izlazom na baštu restorana, koja stvara balans poslovnog i privatnog.

INform sala, opremljena je bežičnim internetom, projektorom, platnom i flipchart-om. Sala je ideal­na za organizaciju poslovnih sastanaka i događaja, kapaciteta do 40 mesta.

Elegantan i sofisticiran, IN Hotel, smešten u urbanoj zoni savremenog dizajna na Novom Beogradu, odličan je izbor za poslovne ljude koje teže spoju ko­mfora, funkcije i stila. Poslovni hotel od 10.000 metara kvadratnih, kategorije 4 zvezdice, raspolaže sa 187 smeštajnih jedinica, 5 konferencijskih sala ka­pa­citeta do 100 mesta, 2 restorana, 2 bara i fitnes centrom sa dve saune, hidromasažnom kadom i uslugom svih vrsta profesionalnih masaža.

Tami Residence Hotel iz Niša proširuje svoje kapacitete U sklopu Tami Residence Hotela u toku je izgradnja najmodernijeg kongresnog centra u ovom delu Srbije. Pored 70 soba, 2 restorana, 7 kongresnih sala, otvorenog bazena, SPA centra i par­kin­ga za oko 60 vozila, Tami Residence Hotel izgradnjom novog objekta proširiće svoje ka­pacitete za još 42 sobe i 3 apartmana od po 85 m2, kao i svečanu dvoranu kapaciteta do 300 mesta.

Takođe, izgradnjom novog objekta hotel će imati i Sky Lounge bar – restoran kapacite­ta do 250 me­sta, bilijar salu, kongresnu salu do 400 mesta i parking prostor za još oko 100 vozila.

Zahvaljujući izgradnji dodatnih kapaciteta, Tami Residence Hotel će moći da zadovolji i potrebe or­­ganizatora događaja koji okupljaju veći broj učesnika.

D-Resort otvoren u Šibeniku u julu 2015. godine D-Resort je novi resort koji je otvoren u julu 2015. godine u Šibeniku. Resort raspolaže sa 63 sobe, 6 apartmana i 3 ekskluzivne vile. U okviru D-Resorta postoji restoran koji se nalazi na poslednjem spratu, odakle se pruža prelep pogled na stari grad Šibenik i na D-Marinu Mandalina. Takođe, gosti mogu uživati i u a la carte hotelskom restoranu, i u a la carte restoranu koji se nalazi u Yacht Club-u.

Gostima je na raspolaganju i D-Spa, koji je savršeno mesto za opuštanje, a u čijem se sklopu nalaze privatni hamam, 2 saune, parno kupatilo, sobe za tretmane, i deo za relaksaciju.

Takođe, u sklopu Resorta se nalazi i teretana. Što se tiče konferencijskih kapaciteta D-Resort Šibenik raspolaže sa jednom, u potpunosti opremljenom salom koja je deljiva na tri dela. U zavisnosti od broja učesnika i postavke, sala raspolaže kapacitetom od 35 do 160 mesta.

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novo i renovirano Sheraton Dubrovnik Riviera Hotel otvorio svoja vrata Sheraton Dubrovnik Riviera Hotel koji se nalazi u Starwood Hotels & Resorts Worldwide hotelskom lancu, ugostio je prve goste tokom avgusta 2015. godine.

Hotel raspolaže sa 250 smeštajnih jedinica koje su raspoređene u 239 soba i 11 apartmana.

Hotel, koji je investicija Hotela Dubrovačka rivijera d.d., raspolaže sa jednim od najmodernijih i naj­ve­ ćih kongresnih centara u Hrvatskoj, sa salom koja može da primi do 1.000 učesnika.

Pored konferencijskih kapaciteta, u sklopu hotela se nalazi i Wellness i Spa centar koji je opremljen prema najvišim standardima kako bi u potpunosti zadovoljio potrebe gostiju.

Renovirani sadržaji Hotela Zora iz Primoštena Hotel Zora iz Primoštena ove sezone je svoje goste dočekao sa renoviranim Ape­ritiv barom i novim di­zajnerskim uređenjem hotelskog restorana, u kojem se os­im do­maćih i internacionalnih specija­liteta nude i sveže pripremljene po­ slastice iz hotelske poslastičarnice.

Ugodniji odmor gostima omogućila je i novouređena šljunkovita plaža u neposrednoj blizini hote­la, upotpunjena novim suncobranima i ležaljkama kao i brojnim sportskim sadržajima. Popodnevna i večernja zabava gostiju organizovana je u moderno uređenom baru Ruža vjetrova, smeštenom uz samu plažu.

Ukoliko dolazite u Primošten radi odmora, rekreacije na svežem mors­kom vazduhu ili učestvovanja na poslovnom događaju, u hotelu Zora naći ćete sve što je potrebno za prijatan boravak.

Osim prekrasnog pogleda na more i stari deo Primoštena, posebnost hotela je grejani bazen sa morskom vodom i kupolom koja se pomera, koji je uklesan u stene i savršeno uklopljen u pri­ro­dni ambijent.

Nova konferencijska sala Tirana International Hotela i konferencijskog centra Nova konferencijska sala Tirana International Hotela i konferencijskog centra – „Classic Room” odi­še prefinjenim elegantnim stilom, i raspolaže kapacitetom do 200 mesta u zavisnosti od po­ sta­vke. Zahvaljujući kapacitetu i tehničkoj opremi poslednje generacije konferencijska sala je po­ godna za organizaciju različitih vrsta događaja, kao što su konferencije, seminari, treninzi, ili pak privatne proslave.

Konferencijska sala ima izlaz na balkon, sa kojeg učesnici mogu uživati u prelepom pogledu na Ti­ranu. Takođe, balkon može biti idealna opcija za organizaciju kafe pauza.

Bohinjska tujska soba – dodatna ponuda Bohinj ECO Hotela Bohinj ECO hotel je u junu 2015. godine obogatio svoju ponudu još jednim održivim sadržajem: Bohinjska tujska soba predstavlja prototip i originalnu, tradicionalnu turističku sobu.

Bohinjska tujska soba je prilika za posetioce da dožive iskustvo autentičnog smeštaja.

Bohinj ECO hotel teži ka tome da ostavi lokalni utisak kroz prirodan, svež ambijent koji je pažljivo is­prepletan sa tradicionalnim elementima Bohinjskog nasleđa.

Sav nameštaj je u potpunosti napravljen na starinski stolarski način uz upotrebu lokalnog drveta, kojem se može ući u trag čak do samih stabala, koja su morala da se posade i poseku kako bi se ova jedinstvena stara priča preporodila u jednoj modernoj, energetski efikasnoj atmosferi. Inovatorski pristup Bohinj ECO hotela se nadalje prepoznaje i u nje­ govoj uspešnoj povezanosti sa različitim sektorima s obzirom na to da obuhvata saradnju sa lokalnim stolarima, dizajnerima, zanatlijama i predstavnicima turističke industrije.

Renovirani konferencijski centar Grand Hotela Union u Ljubljani Tokom leta 2015. godine Grand Hotel Union iz Ljubljane je radio na renoviranju konfe­ rencijskog centra.

Prilikom renoviranja velika pažnja je posvećena osvetljenju, s obzirom da je osvetljenje sale jako bitan deo prilikom odabira prostora za neki događaj.

Takođe, Grand Hotel Union je uložio sredstava i u poboljšanje tehničke opreme.

Shodno tome, za što kvalitetnije prikazivanje projekcija prilikom održavanja događaja, kupljeno je novo platno i projektor. Zahvaljujući investicijama u tehničku opremu, Grand Hotel Union je svrstan u prvih pet hotela u Evropi koji nude Pansonic 3D projekciju.

SEE Business Travel & Meetings magazine · septembar 2015

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new and improved Courtyard Belgrade City Center Opened in September Hotel chain Marriott International opened its first Courtyard Belgrade City Center, at the begging of September 2015.

To the guests Courtyard Belgrade City Center offers 114 rooms, and a meeting room with a capacity up to 16 people. Also, at guests disposal is and business center, work spaces and free WiFi. For event organizers is available and various audio-visual equipment, LCD projector and TV. Within Courtyard Belgrade City Center is and a Mediterrenean restaurant, a bar, a 24-hour market shop and a fitness centre. Also, Courtyard Belgrade City Center has and 14 parking spaces in the garage.

Thanks to its location Courtyard Belgrade City Center is an ideal option for the tourists and for business guests.

New Conference Room of 88 Rooms Hotel A year and a half after the opening of 88 Rooms Hotel in the heart of Belgrade and a prestigious award for the most popular hotel in Serbia for 2015, the extension of the meeting facilities was expected.

From September 2015 Belgrade is richer for another remarkable space for organizing events, casually lying on the top floor of 88 Rooms Hotel, offering a breathtaking view of Belgrade and the Danube.

New space has a capacity up to 200 seats and hi-tech equipment for work and modern commu­ nication. Event venue within 88 Rooms Hotel starts with work from September 2015, and it offers numerous possibilities for the organization of all kinds of events. Also, 88 Rooms Hotel is the first hotel in this region arranged by feng shui principles.

Renovated Capacities of IN Hotel Belgrade With the purpose of continuous quality, IN Hotel renovated 50 rooms, with the plan to renovate all rooms by the 10th year anniversary.

Since all the conference rooms have natural daylight, in accordance with guests needs, this Septem­ ber, the hotel opened last renovated INform hall, with direct access to the restaurant’s patio, which creates the balance of business and personal. INform hall is equipped with wireless internet access, a projector, a screen and flip chart. This conference room is an ideal place for meetings and other types of events, for up to 40 seats.

Elegant and sophisticated, IN Hotel Belgrade, situated at the best location of contemporary design in New Belgrade, is a perfect choice for business travelers seeking novelty and exclusivity. Four star business hotel complex of 10,000 square meters, capacities of 187 accommodation units, 5 conference rooms capacity up to 100 people, 2 restaurants, 2 bars, and Fitness Center with 2 saunas, hydro- massage tub and the offer of different types of massages.

Tami Residence Hotel in Nis Expands Its Capacities Tami Residence Hotel is currently undergoing the construction of a state-of-the-art congress cen­ tre in this part of Serbia. In addition to its 70 rooms, 2 restaurants, 7 conference rooms, an outdoor swimming pool, a Spa centre, and a parking lot with some 60 parking spaces, Tami Residence Hotel will expand its capacities by another 42 rooms and three 85 m2 suites, and a banquet hall with seating capacity for up to 300 people.

Furthermore, the construction of the new facilities will supplement the hotel with the Sky Lounge Bar – a 250 seating restaurant, a snooker hall, a 400 seating congress hall, and a parking lot with another 100 parking spaces. Thanks to these additional capacities under construction, Tami Residence Hotel will also be able to meet the needs of events organisers of large-scale events.

D-Resort Opened in Sibenik in July 2015 D-Resort is a new resort which has been opened in July 2015 in Sibenik. Resort offers 63 rooms, 6 suites and 3 Exclusive Villas. Within the resort there is a top floor restaurant from which guests can enjoy in a spectacular view of old town of Sibenik and D-Marin Mandalina. Also, guest can enjoy in à la carte hotel restaurant and à la carte restaurant in the Yacht Club.

At guests disposal there is also D-Spa, a perfect place to relax and recharge with a private Hammam, 2 saunas, a steam room, treatment rooms, and extensive relaxation area. Also, with in the hotel there is and D-Gym. Regarding the conference facilities, D-Resort Sibenik has one fully equipped meeting room. Meeting room is convertible into 3 smaller executive rooms. Depending of the number of participants, capacity of the meeting room is from 35 to 160 seats.

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SEE Business Travel & Meetings magazine · September 2015

new and improved Sheraton Dubrovnik Riviera Hotel Opened Its Doors Sheraton Dubrovnik Riviera Hotel which is a part of Starwood Hotels & Resorts Worldwide hotel chain, welcomed its first guests in the August 2015.

Hotel offers 250 accommodation units, which are divided in 239 rooms and 11 suites.

Hotel, which is the investment of Hotel Dubrovacka rivijera d.d., has one of the most modern and the biggest congress center in Croatia, which can host events for up to 1,000 delegates.

In addition to the conference capacities, within the hotel are and Wellness and Spa center, equipped to the highest standards in order to completely satisfy the guest needs.

Renovated Facilities of Hotel Zora from Primosten This season hotel Zora from Primosten awaited its guests with refurbished Ape­ ritif bar and new design of the hotel restaurant, where in addition to local and in­ternational specialties, freshly prepared desserts from the hotel’s pastry shop were offered.

Newly renovated pebble beach near hotel, equipped with new sunshades and deck chairs as well as numerous sports facilities, provides pleasant holidays for all guests. Afternoon and evening entertainment is organized in modern bar Ruza Vjetrova, located near the beach. If you are going to town of Primosten, either for vacation, recreation in the fresh sea air, or participating in business event, you will find everything you need for pleasant stay in hotel Zora.

Beside beautiful view of the sea and the old town of Primosten, hotel has unique swimming pool with heated sea water and sliding dome – carved into the rocks perfectly integrated into natural environment.

New Conference Room of Tirana International Hotel & Conference Center Classic Room – the new conference room at Tirana International Hotel & Conference Center comes in a refined elegant style with a capacity of 200 persons, depending on the set up.

Thanks to its capacities, and the latest technology equipment this conference room is suitable for the organization of different types of events, such as conferences, seminars, trainings, or other pri­vate celebrations.

Conference room has a balcony, from which participants can enjoy in a beautiful view over the city of Tirana. Also, balcony is an ideal choice for the organization of coffee breaks.

Bohinjska tujska soba – Additional Offer at Bohinj ECO Hotel In June 2015 the Bohinj ECO Hotel has presented another innovative, sustainable addition to its offer: Bohinjska tujska soba is a show-room and a prototype of the original, traditional tourist’s room. Bohinjska tujska soba is an opportunity for visitors to experience authentic accommo­dation.

Bohinj ECO Hotel aims to exhibit a local impression, a natural, fresh ambient, carefully inter­ wined with traditional elements of Bohinj heritage. The furniture has entirely been made with old-fashioned carpenter approach, produced with local wood, tracable all the way back to the trees, which needed to be planted and cut down in order for this unique old story to be reborn in a modern, energy efficient atmosphere. Bohinj ECO Hotel’s innovative approach can furthermore be found in its successful connection with various local departments, since it involves co-working with local carpenters, designers, craftsmen and tourism representatives.

Renovated Conference Center of Grand Hotel Union Ljubljana Over the summer of 2015, Ljubljana’s Grand Hotel Union has been working hard on renovating its conference centre.

The renovation greatly focused on the lighting, since this segment plays a very significant role in venue selection for organising events. In addition, Grand Hotel Union also invested in the mo­dernisation of its technical equipment.

A new screen and film projector were purchased for higher quality presentations.

Thanks to the investments made in the technical equipment, Grand Hotel Union has been ran­ ked among the top five hotels in Europe offering Panasonic 3D screenings.

SEE Business Travel & Meetings magazine · September 2015

17

aktuelan događaj

18. ECCO – 40. ESMO Evropski kongres o kanceru

Najveći kongres posvećen kanceru u Evropi ove godine 18. ECCO – 40. ESMO Evropski kongres o kanceru (ECC2015) održaće se od 25. do 29. septembra 2015. godine u izložbenom i kongresnom centru Messe Wien u glavnom gradu Austrije. U pitanju je najveći događaj u Evropi u 2015. godini na kojem će biti predstavljeni novi podaci i revolucionarne informacije za stručnjake iz oblasti onkologije.

Na ovogodišnjem Evropskom kong­ re­su o kanceru teme će biti izuzetno raznolike, od baznog i translacionog is­traživanja kancera do najnovijih re­ zultata iz kliničkih ispitivanja u trećoj fazi.

Naučnici koji predsedavaju ovim oku­ pljanjem, Piter Naredi i Elizabet de Vrijes, pružaju nam uvid u neke od te­ma, segmenata i sastanaka koje iš­ čekuju s posebnim uzbuđenjem. „Ono što je za mene najuzbudljivije

Elizabet de Vrijes (druga sa desne strane), Evropski kongres o kanceru 2013, Amsterdam

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SEE Business Travel & Meetings magazine · septembar 2015

je to što je ovo zaista multidisciplina­ ran evropski kongres. Za svaku oblast postoji odličan program.

Ovo nije kongres za samo jednu, dve ili tri oblasti, već za brojne različite profesije.“ - kaže Piter Naredi.

A Elizabet de Vrijes se slaže sa njim. „Za sve koji se bave negom pacijena­ ta koji boluju od kancera, ovo pred­ stavlja zaista značajno okupljanje jer otvara izuzetno širok pogled na stvari; prisutni su stručnjaci iz celog Evropski kongres o kanceru (ECC2015) je kongres koji se održava svake druge godine i koji predstavlja kombina­ciju na­pora najznačajnijih evrop­s­ kih stručnjaka iz ob­lasti on­ko­ lo­gije, sa ciljem una­pređe­nja pre­vencije, di­ja­gnoze, le­če­nja i nege pacijenata koji bo­lu­ju od kancera.

d o g a đ a j

aktuelan događaj

a k t u e l a n

· ECC2013 – Amsterdam, Holandija · ECC2011 – Štokholm, Švedska · ECC2009 – Berlin, Nemačka · ECC2007 – Barselona, Španija sveta i iz najrazličitijih oblasti. Posto­ je neki novi segmenti, a biće i preze­ n­tacija i interakcija u svakoj oblasti in­teresovanja.“ „Povrh toga, biće predstavljeno mno­ go novih podataka, od kojih će mno­ gi biti zanimljivi onkolozima koji se ba­ve lečenjem jer postoje b­rojne pro­me­ne u tretmanima koje se tre­ nu­­tno dešavaju, na primer, u vezi sa imuno­terapijama koje su sada na ra­ s­po­la­ganju.“ Zašto Beč?

Beč predstavlja logičan izbor za domaćina ECC2015.

Istorija ovog grada i njegove naučne zajednice i prakse go­ vore same za sebe.

Beč je ostavio traga u ključ­ nim oblastima kao što su ra­di­ o­te­rapija, klinička dijagnoza i ja­vno zdravlje, da izdvoji­mo samo nekoliko.

Evropski kongres o kanceru 2013, Amsterdam

Kao predsedavajući, Piter Naredi i Eli­­zabet de Vrijes imali su ne­koliko ra­ z­li­čitih stvari na umu dok su osmišlja­ vali program, zajedno sa predse­da­ vajućima iz drugih segmenata.

Ključni kriterijumi bili su nauka vrhu­ nskog kvaliteta, ravnoteža u zastup­ ljenosti ljudi različitih godina, porek­ la i pola uz fokus na integraciju. „Integracija podrazumeva da smo di­s­kutovali o tome koje teme su naj­­ za­ni­m­ljivije i kako da ih učinimo pri­­v­ la­č­nima za ljude iz više oblasti“, kaže Piter. „To odražava našu svakodnevnu bri­ gu o pacijentima sa kancerom, jer lečenje ovih pacijenata postaje mul­ tidisciplinarno u pogledu dijagnosti­ ke, donošenja odluka i tretmanima, a to se ogleda i u programu najvećeg evropskog kongresa na temu kance­ ra“, kaže on.

Očekivani broj učesnika je preko 18.000.

Imunoterapija Imunoterapija je tema koja će se pro­ vlačiti kroz nekoliko različitih sasta­ naka, ali imaće i sopstveni segment. „Smatramo da će ovo biti jako važno na kongresu“, kaže Elizabet.

Ona ističe izlaganje Kerolin Robert sa instituta Gustave-Roussy na otvara­ nju u subotu, čija je tema „Imunote­ rapija: prošlost, sadašnjost i buduć­ nost“.

Mladi onkolozi Za mlade evropske onkologe organi­ zovana je konferencija koju ne smeju da propuste. „Mladi onkolozi imaju veliko prisustvo na kongresu.

Ne samo da imaju sopstveni se­g­me­ nt, već očekujemo da ih vidimo kao izlagače i u drugim segmentima“, ka­ že Elizabet. Sastanci koji će biti pose­ bno korisni obuhvataju mentors­tvo, izbegavanje trošenja u radu i on­ko­lo­ ška obuka i planiranje karijere, kao i prilike za mlade onkologe u Evropi.

Evropski kongres o kanceru 2013, Amsterdam

„Pokretačka ideja koja stoji iza toga je to što ljudi vole da prođu kroz iskustva iz drugih zemalja i vole raz­ mene, ali potrebna im je pomoć pri organizaciji, pri izboru kontakata i očekivanjima“, kaže ona.

Mirjana Jokić

SEE Business Travel & Meetings magazine · septembar 2015

19

hot topics

18th ECCO – 40th ESMO European Cancer Congress

The largest congress dedicated to cancer in Europe this year The 18th ECCO – 40th ESMO European Cancer Congress (ECC2015) will be held du­ring the period from 25th to 29th September 2015 in Messe Wien, Exhibition & Con­gress Centre, Vienna, Austria. This is the largest event in Europe in 2015 to pre­sent new data and ground-breaking information to oncology professionals.

At this year’s European Cancer Con­ gress, topics will cover a wide range, from basic and translational cancer research through to the very latest results from phase III clinical trials.

The scientific co-chairs of the meet­ ing, Peter Naredi and Elisabeth de Vries, give us a preview of some of

the themes, tracks or sessions that they are particularly excited about.

“Most exciting for me is that this is a true multidisciplinary European co­ n­g­ress. All disciplines will find that th­e­re is an excellent programme for th­em. It’s not a congress for just one,

two or three disciplines, but for ma­ ny different professions.” - says Pe­ter Naredi.

And Elisabeth de Vries agrees. “For anyone involved in cancer care, this is a really nice meeting because it gives you this extremely broad pe­ rspective; there are experts from everywhere and from all different ba­ckgrounds. There are some new tracks and there will be presentati­ ons and interactions in your own fi­ eld of interest”.

The European Cancer Co­n­g­ r­ess (ECC 2015) is a bienni­al co­ngress which combines the efforts of the most importa­nt European oncology pro­fessi­ on­als with the aim of im­pro­v­ i­ng the prevention, dia­gno­sis, treatment and care of ca­n­cer patients.

Peter Naredi, the European Breast Cancer Conference 2014, Glasgow

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SEE Business Travel & Meetings magazine · September 2015

t o p i c s

hot topics

h o t

· ECC2013 – Amsterdam, Netherlands · ECC2011 – Stockholm, Sweden · ECC2009 – Berlin, Germany · ECC2007 – Barcelona, Spain “In addition, there will be a lot of new data presented, much of whi­ ch will be especially interesting for medical oncologists as there are so many changes in treatment occu­ rring at the moment, for example, with the immunotherapies that are becoming available.”

As co-chairs, Peter Naredi and Elisa­ beth de Vries had several different things in mind as they constructed Why Vienna?

Vienna is a natural host of ECC2015.

Its track record as a leader in medical thought and pra­cti­ ce speaks for itself.

It has made its mark in key are­as like radiotherapy, cli­ni­ cal dia­gnosis and public he­ a­lth to name a few.

European Cancer Congress 2013, Amsterdam

the programme, together with the chairs of the individual tracks.

Key requirements were top quality science, a good balance between ages, countries and gender and a fo­ cus on integration.

“Integration means that we have di­ scussed what are the most intere­sti­ ng topics and how do we make them attractive to people from more than just one or two disciplines,” says Pe­ ter.

“It’s a reflection of our daily cancer care, because cancer care in Euro­ pe is becoming multidisciplinary in diagnostics, in decision-making and also in treatments, and this is reflec­ ted in the programme for this, the largest European cancer congress,” he says.

European Cancer Congress 2013, Amsterdam

The expected number of participants is above 18,000.

Immunotherapy Immunotherapy is a theme that will be running through several different sessions as well as having its own track. “We think this will be import­ ant in the congress,” says Elisabeth.

She hi­gh­lights the talk in the open­i­ ng se­s­sion on Saturday on “Immuno­ therapy, past, present and future”,

by Caroline Robert, from the Institut Gustave-Roussy.

Young oncologists For young oncologists in Europe this is a “must attend” conference.

“Young oncologists are a real prese­ nce in the congress as a whole.

Not only do they have their own tr­a­ ck but we expect to see them as pre­ senters elsewhere,” says Elisabeth.

Sessions that will be particularly use­ ful include mentoring, avoiding bur­ nout and cancer training and care­er planning, and opportunities for yo­ ung oncologists in Europe.

“The idea behind this is that pe­ople like to get experience in other coun­ tries, and they like exchanges, but they need help with how they should organise it, with whom s­hould they be in touch and what to expect,” she says.

Mirjana Jokic

SEE Business Travel & Meetings magazine · September 2015

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kongresni centar

BELEXPOCENTAR – prostor za organizaciju različitih događaja sa zahtevnom scenografijom

Kreativna transformacija hale Površina od 2.500 m2 za preko 5.000 posetilaca, fleksibilnost prostora bez potpo­­ rnih zidova i savremena tehnologija omogućavaju transformaciju Belexpocentar hale prema svim kreativnim zamislima organizatora događaja.

Dodatna pre­d­nost organizovanja događaja u hali je i direktna veza sa hotelom Holiday Inn Beograd. · Kongresi · Sajmovi i izložbe · Korporativne proslave · Koncerti · Modne revije · Promocije vozila · Sportski turniri Korporativne svečane večere za pre­ ko hiljadu ljudi u kompletnoj orga­ni­ zaciji hotela Holiday Inn Beograd i Be­ lexpocentra (www.belexpocentar.rs) svaki put ostavljaju bez daha. Postav­ ke hale sa banket ili koktel stolovima, binom sa oz­vuče­njem i rasvetom daju prostor za be­z­broj ideja.

Maksimalno dozvoljeno op­terećenje poda je 2 tone po m2, 2 tone po nose­ ćoj gredi (ukupno 8 greda), po čemu je prostor i jedinstven u gradu.

Prilaz hali, kao i sam ulaz u nju omo­ gućuju jednostavno postavljanje ve­ ćeg broja automobila i većih vozila, ali i manjih aviona.

Fudbalski teren Ove godine je jedna internacionalna kompanija organizovala fudbalski tu­ r­nir za zaposlene iz filijala širom is­to­ čne i zapadne Evrope. Brojne e­kipe su bile smeštene u hotelu, dok su u ha­li bi­li organizovani fudbalski meč­evi na dva terena.

Automobil, kamion ali i avion u hali Za potrebe snimanja reklame hala je pretvorena u veliki studio.

Pored sta­ndardnih zahteva, snimanje spota je zahtevalo da se u halu uve­ ze i avion, što zaista predstavlja veliki izazov.

Međutim, upravo tehničke karakte­ ristike hale omogućuju organizaciju ovakvih događaja bez problema.

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SEE Business Travel & Meetings magazine · septembar 2015

Događaj je trajao dva dana a samo pri­premanje hale i postavljanje tere­ na ta­kođe dva dana.

Specifičnost ovakvih događaja je mo­ gućnost da se hala pregradi, u jed­ nom delu napravi fudbalski teren a u dru­gom posluženje hrane i pića.

Tokom dana održavali su se fudbalski mečevi, a uveče zabava.

Brza promena namene hale i enteri­ jera iz oficije­lnog u zabavni karakter, kao i komp­le­tna podrška organizato­ rima kroz te­h­ničke usluge, smeštaj, ke­tering, tr­a­n­s­fere i organizaciju, či­ ne Holiday Inn i Belexpocentar pobe­ dničkim timom.

Creative transformation of the venue

congress centre

BELEXPOCENTAR – A venue for organising different events with complex staging

The surface area of 2,500 m2 for over 5,000 visitors, the flexibility of the space wi­ t­h­out any supporting walls, and the state-of-the-art technology allow for the Bel­ expocentar Hall to be transformed according to all creative concepts of event organisers. An additional feature beneficial for event organising at the hall is also the direct connection with the Hotel Holiday Inn Belgrade. · Conventions · Exhibitions and expos · Corporate celebrations · Music performances · Fashion shows · Car promotions · Sports competitions Corporate dinners for over 1,000 gu­ ests entirely organised by Hotel Ho­li­ day Inn Belgrade and Belexpocentar (www.belexpocentar.rs) never fa­il to impress. The venue settings for ban­ quet or cocktail, a stage wi­th a sound system and ligh­ting op­en up space for countless ide­as.

per square metre, two tonnes per lo­ ad-bearing beam (8 beams in to­tal), which makes this venue uni­que in the entire city. The access and ent­ rance allow easy installation of big car fleets and lar­ge vehicles, as well as smaller airpla­nes.

Football Pitch This year, an international company organised a football competition for its employees from branches across Eastern and Western Europe.

The ma­ny teams were staying at the ho­tel, while the venue was used for the football matches played on two pitches. The event was two days lo­ ng, and the preparations of the ve­

nue and the installation of the pitc­ hes also took two days. An event as unique as this one required the ven­ ue to be divided into sections – one section was reserved for the football pitch and the other was used for serving food and drinks. The football matches took place du­ring daytime, and the evenings were reserved for entertainment.

The quick changes to the venue’s fe­ atures and interior from an official to a leisure setting and the full support provided to the organisers through technical services, accommodation, catering, transportation and organi­ sation make Holiday Inn and Belex­ pocentar a winning team.

A car, a truck and an airplane in the hall The Belexpocentar Hall was turned into a huge studio for the filming of a commercial. In addition to the usual requests, the filming also required an airplane to be placed inside the venue, which is a truly challenging task. However, the very technical fe­ atures of the venue enable stream­ lined organising of such events. The ma­ximum floor load is two ton­nes

SEE Business Travel & Meetings magazine · September 2015

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Budite deo neobične zabave

Festivali kao deo tradicije i običaja Pored zabave, festivali predstavljaju mesto susreta kulture, običaja kao i t­radicije od­ređene destinacije. Shodno tome, ovakve manifestacije obezbeđuju autenti­ čnost i prepoznatljivost lokacije gde se održavaju, a posetiocima pružaju ne­za­ bo­ravne doživljaje i utiske. Predstavljamo vam evropske festivale koji se ističu po svojoj originalnosti.

La Tomatina La Tomatina predstavlja najveći fes­ti­ val hrane, odnosno najveću svet­s­ku bo­rbu sa hranom. Festival se tra­di­ci­ o­nalno održava svake godine, posle­ dnje srede u avgustu, a ove godi­ne održan je 70-i po redu festival gađa­ nja paradajzom.

La Tomatina se održava u malom gra­ du Bunjol, koji se nalazi nedaleko od Valensije. Kako je veliko interesova­ nje za ovaj festival od 2013. godine ula­znice su ograničene na 20.000 po­ setilaca, jer kapaciteti ovog gradi­ća ne mogu da podrže veći broj ljubite­ lja ovog neobičnog festivala.

Tokom trajanja festivala sve lokalne radnje, lokali i izlozi se prekrivaju pla­

stičnim zaštitnicima, kako bi ih zašti­ tili od „borbe” paradajzom.

Festival datira od davne 1945. godi­ ne, a ne zna se sa tačnošću kako je za­i­sta počeo. Postoje razna nagađa­ nja i verzije začetka festivala a naj­ popularnija je priča o nezadovoljstvu građana gradskim vlastima koji su za vreme proslave grada gađali odbor­ nike paradajzom iz protesta, što se nastavilo i narednih godina.

Interesantno

Bunjol uopšte nije poznat po uzgajanju paradajza, već po pro­izvodnji cementa, stoga se paradajz za ovu priliku po­se­ b­no uvozi.

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Festival počinje uvek u 11h kada se kamioni prepuni paradajza postav­ lja­ju na centralni gradski trg, Plaza del Pueblo. Tehnički, festival počinje kada neko od posetilaca uspe da se popne uz visoku drvenu šipku nama­ zanu ulj­em, na čijem vrhu se nalazi šu­nka, međutim kako je ovo jako te­ ško postići, nestrpljivi posetioci svo­ju bitku paradajzom po običaju za­­po­ čnu ranije.

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Pravila festivala, odnosno „bitke pa­ radajzom” su jasno utvrđena i uče­ snici su u obavezi da ih poštuju.

Nakon sat vremena borbe, festival se završava i paradajz se više ne sme bacati.

Nakon završetka, proces čišćenja gra­ da odmah započinje, a posetioci ne­ retko uskaču u reku Bunjol kako bi sa sebe sprali tragove „borbe”.

Škotske igre Škotske igre odnosno The Scottish Hi­ g­hland Games predstavljaju najpopu­ la­r­niji događaj u Škotskoj, ka­ko za sta­ novnike Škotske tako i za po­se­ti­o­ce iz drugih zemalja.

Igre se tradicionalno održavaju od ma­ja do septembra na mnogim loka­ cijama u Škotskoj ali i u mnogim ze­ mljama širom sveta, gde se poštuju keltska i škotska kultura i običaji.

Igre su se razvile u Viktorijanska vre­ mena, nakon Škotske nezavisnosti.

Igre su se u svom izvornom obliku sa­ stojale iz sportskih i atletskih takmi­ čenja, a ono po čemu su bile i ostale pre­poznatljive je čuveno „bacanje ča­ bra”. Što se tiče muzičkih nadmeta­ nja, takmičenje u bubnjevima je bilo najzastupljenije.

Danas, sve škotske igre skoro pod oba­ vezno podrazumevaju takmiče­nja u sviranju bubnjeva i frule, high­land pl­ esna takmičenja, bacanje ča­bra kao i raznovrsna sportska nadmetanja.

„Highland” ples Highland ples, od kojih je najpopula­ rniji Highland Fling, su originalno ple­ sali samo muškarci, a ples je oslika­ valo imitaciju udvaranja jelena.

Krajem 19. veka, Dženi Daglas je bila prva žena koja se prijavila za plesno takmičenje. Narednih godina su po­ čela da se održavaju ženska takmiče­ nja u plesu. Highland ples je tehnički veoma zahtevan, potrebno je mnogo ve­žbe i godina iskustva da bi se ples usa­vršio.

ž­i­ne do 60 kg. Učesnik ove igre ima težak zadatak da podigne čabar, iz­ba­­ lan­si­ra i nakon toga ga baci što da­lje.

Bacanje čekića Bacanje čekića predstavlja još jednu igru koja je zaštitni znak škotskih ta­ kmičenja. Čekić je metalna kugla te­ žine 7 ili 10 kg, vezana za četiri vrati­la i baca se na sličan način kao kladivo.

Pobednik je onaj ko čekić baci na na­ jveću udaljenost, a u ovom takmiče­ nju učestvuju i žene.

Tokom leta, širom Škotske se održa­ vaju Highland okupljanja a finale iga­ ra predstavlja Braemar G­athering, na kojem krajem septembra s­vake go­di­ne prisustvuje i kraljevska poro­ di­ca. Najveće škotske igre su Cowal Hi­­gh­land Gathering poznatije kao Co­ w­al Ga­mes, koje se održavaju s­va­kog av­gu­sta u gradu Dunoon.

Bacanje čabra je najstarija i naj­ popularnija atletska disciplina škotskih igara.

Ove igre oku­p­lja­ju najveći broj pose­ ti­laca, u pro­se­ku oko 20.000, a broj uč­e­­snika ov­ih iga­ra je oko 3.500. Škotske igre su rasprostranjene širom sveta, kako su škotski migranti sa so­ bom poneli tradiciju, kulturu i za­dr­žali običaje. Igre imaju veliku popularnost širom Amerike i Kanade.

Il palio di Siena Il Palio di Siena je poznata tradicio­ nalna trka konja koja se svake godi­ ne dva puta održava u gradu Siena u Italiji i to 2. jula i 16. avgusta. Il Palio koji se održava u julu se naziva Palio di Provenzano i posvećen je Bogoro­

Bacanje čabra Bacanje čabra je najstarija i najpo­ pu­larnija atletska disciplina škotskih ig­a­ra. Čabar je zapravo veliki drveni stub, dužine između 5 i 6 metara i te­

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Više od pobede

Pobeda na Il Palio trci ne pre­d­ stavlja samo pobedu na ko­nji­ čkim trkama, već i čast i sla­vu ok­ruga. dici, a avgustovska trka se održava u čast Uspenja Bogorodice i naziva se Palio dell’Assunta. Trke se održavaju na čuvenom trgu Piazza del Campo, a učesnici trka su predstavnici okru­ ga ovog grada.

Siena je podeljena u 17 okruga (con­ trade) koji su od davnina u rivalstvu i povezuje ih zajednička strast da os­ voje Il Palio. Svaki okrug funkcioniše kao zaseban grad. Rivalitet između „contrada“ se prenosi sa generacije na generaciju još od 12. veka. Čast i slava okruga koji osvoji Il Palio za stanovnike Siene ne predstavljaju samo pobedu na konjičkim trkama, već imaju daleko veći značaj.

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Pravilo trke je da džokeji jašu konje bez sedla. Trka obično traje oko 90 se­kundi, odnosno tri kruga oko trga Pi­az­za del Campo. Kako su trke veo­ ma brze, većina džokeja padne sa ko­nja pre kraja trke. Zanimljivo je da se pobeda važi iako konj sam završi trku, bez džokeja.

Najuspešnija contrada je Oca (the Go­ose) koja je osvojila 63 trke. Okrug koji dugo ne može da osvoji nagra­

SEE Business Travel & Meetings magazine · septembar 2015

du stanovnici Siene obično nazivaju „nonna“ (baka).

Okruzi se za trke spremaju tokom ce­ le godine, razvijaju se strategije, džo­ keji naporno treniraju, prikupljaju se donacije, sprovode se medijske kam­ panje i sve to da bi se opravdali čast i slava i osvojio Il Palio, što predstavlja suštinu Siene i njenih stanovnika.

Miroslava Jeremić

hot topics

Be part of the unusual entertainment

Festivals as a part of tradition and customs Beside entertainment, festivals are a meeting point of culture, customs and tra­ di­­tions of a particular destination. In accordance to that, such events provide au­ the­nticity and recognizability for locations where they are held, as well as me­mo­ rable experiences and impressions for visitors. Let us introduce you with European festivals that stands out by its creativity.

La Tomatina La Tomatina is the largest food fes­ tival, and it represents the world’s largest food fight. This festival is an­ nual event that takes place on the last Wednesday in August, and this year the 70th tomato throwing festi­ val was held.

La Tomatina takes place in Buñol, a small town near Valencia. Since the­ re is a great interest in this event, si­nce 2013 official ticketing limited the number of participants to just 20,000, because this town does not have enough capacity to host more lovers of this unusual festival. Dur­ ing the festival, all local shops, stores and windows are covered with plas­

tic shields, protecting them from the tomato “fight”.

Festival dates since 1945, and no one is really sure how it all began.

The­re are different speculations and versions, and the most interesting sto­ry is the one on how the citizens were unhappy with the local author­ ities, and during the town celebra­ tion they started to throw tomatoes on councilmen as a sign of protest, wh­ich continued in years to follow.

Festival always starts on 11 a.m. wh­ en trucks loaded with tomatoes are pa­rked in the city central square, Pla­ za del Pueblo.

Technically, the festival starts when one of the visitors climbs to the top of a two-story high, gre­a­sed-up wo­ oden pole and reaches the coveted ham at the top. However, since this is a tough job, anxious participants usually begin their tomato fights so­ oner.

Interesting fact

Buñol is not famous for toma­ to growing; furthermore, it is famous for cement, so to­ma­ to­es are specially impo­rted for this occasion.

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ing task to lift the caber, balance it and throw it as far as possible.

Throwing the Hammer Throwing the Hammer is another tra­ demark of Scottish competitions.

The Hammer is a metal bowl weighi­ ng 7 or 10 kg, attached to the end of a shaft, and it is similar to the ham­ mer throw as seen in modern-day track and field competitions.

The winner is the person who th­ro­ ws the hammer to the greatest dista­ nce, and women are allowed to pa­ rti­cipate.

The rules of the festival or “tomato fi­ ght” are strict and participants ha­ve to follow them. After one hour the fighting ends no more tomatoes can be thrown.

The cleaning process starts immedi­ ately after the festival, and visitors of­ten jump into the Buñol River to wa­sh away the “fight” traces.

The Scottish Highland Games The Scottish Highland Games is the mo­st popular event in Scotland, bo­ th for local residents and for visitors from different countries.

Games are held from May until Septe­ mber on many locations in Scotla­nd, but also on many other locations in the world, where Celtic and Scottish culture and tradition are ho­no­red.

The Games developed in Victorian ti­ mes, after Scotland achieved indepe­ ndence. They originally consisted of sport and athletic competitions, and the thing they were recognizable and remained by is the famous “Tossing the Caber”. In musical competitions, the most common is the competiti­ on in drumming.

Today, all games involve competitio­ ns in drums, flutes, and “pipes”, hi­ ghland dancing competitions, caber tossing and a variety of sporting co­ ntests.

Tossing the Caber is the oldest and the most popular athletic discipline. originally danced only by men, and it reflected the imitation of deer co­ urtship. In the late 19th century, Jen­ ny Douglas was the first woman to apply for the dancing contest and in the following years, women contests were held. Highland Dancing is a ve­ ry demanding dance that requires mu­ch exercise and experience to pe­ rfect it.

Tossing the Caber Tossing the Caber is the oldest and the most popular athletic discipline.

The caber is a large wooden log, 5 or 6 meters long and weighing up to 60 kg. The participants have a demand­

Highland Dancing Highland Dancing, with Highland Fli­ ng as the most popular dance, was

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SEE Business Travel & Meetings magazine · September 2015

During the summer, Highland gathe­ rings take place across Scotland, wi­ th Braemar Gathering as the fina­le held at Braemar on the first Satur­ day in September and is traditionally attended by the British Royal Family.

The largest games are Cowal High­ land Gathering, better known as the Cowal Games, held in August in the town of Dunoon. These games bring together the largest number of vi­si­t­ o­rs, around 20,000 with about 3,500 participants.

The Scottish Highland Games are sp­­r­ e­­ad around the world, since the Sc­ot­ tish migrants retained the traditi­on, culture and customs.

The Ga­m­es are also popular in Ame­ rica and Ca­na­da.

Il palio di Siena Il Palio di Siena is famous traditional horse race that takes place on July 2nd and August 16th in Sienna, Italy.

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More than win

The winning at Il Palio is more than just winning a horse ra­ ce, it is the honor and fame of the county.

Il Palio that takes place in July is na­ med Palio di Provenzano in honor of the Madonna of Provenzano.

The Palio held on August 16th is na­ med Pa­lio dell’Assunta, in honor of the As­su­mption of Mary. The race ci­ rcles the famous Piazza del Campo.

The Siena is divided in 17 rivalry ci­ ty wards (contrade) joined by the sh­ared passion to win Il Palio. Every county functions as a separate to­wn.

The rivalry among the “contrade” is passed from one generation to ano­ ther since the 12th century. The hon­ or and fame of the county that wins Il Palio has a far greater significance to residents of Sienna, than just win­ ning a horse race.

The jockeys ride bareback. The race itself lasts for about 90 seconds, or three circles around Piazza del Cam­ po. It is common for some of the jo­ ckeys to be thrown off their horses while making the treacherous turns in the piazza, and indeed, it is usual to see unmounted horses finishing the race without their jockeys.

The most successful contrada is Oca (the Goose) that won 63 races.

The contrada that has been the lon­

gest without a victory is nicknamed Non­na (grandmother).

The counties prepare for this event th­orough the year – they develop the­ir strategies, jockeys train very ha­rd, donations are being collected, media campaigns conducted, all so that fame and glory would be justi­ fied, and Il Palio won, since it repre­ sents the essence of Sienna and its residents.

Miroslava Jeremic

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Događaji koji ostavljaju utisak, ali ne glamurom i luksuzom

Moć lokalnog – Inspiracija za autentične doživljaje Tradicionalno radno okruženje na korporativnim sastancima, konferencijama i kongresima, smešteno u određeni prostor, izolovano od lokalnih uticaja, sve više gubi na vrednosti. Bez lokalnog doživljaja i iskustva, koje učesnici mogu „poneti” sa sobom, događaj ostaje bezličan i njegova lokacija skoro potpuno nebitna.

Ukoliko je recimo, reč o istom lancu hotela, koji imaju sličan enterijer, sa­ držaje i nivo usluge, učesnici ne pra­ ve neku razliku da li su u Nemačkoj, Hrvatskoj, Mađarskoj ili Srbiji.

Ukoliko ne maknu dalje od hotela ili im se u samom prostoru ne obezbe­ di neki autentičan doživljaj, ostaje ste­rilan osećaj prisustva na događa­ ju, za koji znaju u kom su gradu tek kad pogledaju avionsku kartu ili pod­ metače u lobiju hotela.

spremljenih od lokalnih namirnica i pomaganje / doniranje lokalnoj za­ je­dnici.

Lokalna kultura kao inspiracija za autentične doživljaje – primeri Delegati i učesnici na događajima ŽE­ LE da dožive lokalne običaje, upozna­ ju lokalne ljude i kulturu.

· Šta delegati žele? Žele da osete, dodirnu, pomirišu, upoznaju, probaju... jednom rečju da dožive LOKALNO. To im se može omogućiti na više na­ čina: u vidu aktivnosti ili razgleda­ nja, probanja lokalnih specijaliteta

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Brojna istraživanja ukazuju na ovaj trend i potrebu, stoga organizatori doga­đaja sve više traže prostore, ho­ tele i de­stinacije koji pružaju mogu­ ćnosti da grupa bude izložena lokal­ noj kultu­ri i zajednici.

To mogu biti kreirani programi i akti­ vnosti u hotelima, u sklopu njihovih sa­držaja, a mogu biti kreirani progra­

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mi od strane agencija sa kojima ho­ teli sarađuju, a nude karakteristično i jedinstveno iskustvo na toj lokaciji ili u okruženju.

To mogu biti lokalni običaji, stari za­ nati, verovanja, nešto što je karakte­ ristično za to područje, a predsta­vlje­ no na zanimljiv i participativan na­čin, prilagođen određenoj grupi.

Primera radi, vajanje posuđa od gli­ ne, štrikanje i pletenje, šišanje ova­ ca... Zanimljivo je, recimo, da ima i stranaca koji bi voleli da prisustvuju tradicionalnoj srpskoj slavi (onoj od 3 dana, koja se slavi u određenim kra­ jevima). Ovo naravno nije adekvatan primer za poslovne delegacije, nego čisto kao tema za razmišljanje - šta autentično ponuditi klijentima.

Obzirom da je leto i dalje aktuelno, evo i zanimljivog primera lokalne ak­ ti­vnosti, koji nude određeni hoteli na egzotičnim ostrvima kao što je Bo­ra Bora. Oni organizuju takmiče­ nje u pravljenju zamaka od peska.

Tim bilding aktivnost karakteristična za lokaciju, jednostavna, nije skupa, svako može da učestvuje, a vrlo sim­ patična i zabavna.

Zatim, učestvovanje u izradi narod­ nih nošnji može biti vrlo autentično,

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kao što u Japanu postoje radionice za izradu tradicionalnih letnjih kimo­ na, u južnoj Africi ali i na drugim me­ stima ronjenje sa ajkulama ili hra­ njenje ajkula i slično.

Ljubav preko stomaka – lokalni specijaliteti Učesnici žele i OČEKUJU da probaju lokalnu hranu i specijalitete, ili ba­ rem jela spremljena od lokalnih na­ mi­r­nica. Žele da probaju nove ukuse, načine spremanja i posluživanja. Na taj na­ čin upoznaju i lokalne ljude, obzirom da hrana, način na koji sklapamo na­ mirnice i koje ukuse kreiramo, govori puno o našem mentalitetu, karakte­ ru i potrebama.

Interesantno je omogućiti delegati­ ma da prisustvuju spremanju nekog specijaliteta, kao „live cooking” u ne­ kom modernom prostoru ili reci­mo pečenje pogače na starinski način, u improvizovanom prostoru kako je to izgledalo u vreme naših prabaka.

Sve to dodatno daje lični pečat celo­ kupnom iskustvu.

S tim u vezi su sve popularniji i ča­ sovi kuvanja kao aktivnost, zabava i učenje. Ukoliko organizujete ovo za vaše klijente koji nisu sa ovih prosto­

ra, više će ceniti ukoliko je na meniju neki lokalni i tradicionalni specijali­ tet nego recimo, spremanje pice (a ni­ste u Italiji).

Socijalni i ekonomski uticaj događaja na lokalni razvoj i napredak Smatra se da je najveća vrednost ko­ ngresa, konferencija i ostalih pos­lo­v­ nih događaja, uloga koji oni imaju u podršci ekonomskog, aka­de­m­s­kog, profesionalnog i socijalnog na­­p­re­ tka. To može biti očuvanje pri­rodnih lepota ili pomaganje socijalno ugro­ ženih...

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Kod nas može da se, recimo, posadi bor, jelka, palma ili nešto treće.

U svakom slučaju, vredelo bi smisliti tako neku aktivnost za očuvanje bi­ lj­nih i životinjskih vrsta u našem re­ gionu.

Zaključak Današnji putnici, individualci ili uče­ snici nekog događaja, žele da se vra­ te kući obogaćeni iskustvom i auten­ tičnim doživljajima, inspirisani, puni priča koje će sa uzbuđenjem prepri­ čavati porodici, prijateljima i kolega­ ma. Žele da dožive lokalnu kulturu.

Nešto jedinstveno i originalno.

Reč je o tzv. socijalnom nasleđu koje jedna konferencija ili događaj ostav­ lja za sobom na lokaciji na kojoj se održava.

O tome bi trebalo voditi računa zbog reputacije konferencije i njenom uti­ caju i opravdanosti održavanja koji ana­liziraju glavni stejkholderi, kao i po­tencijalni delegati.

O socijalnom uticaju je važno voditi računa i prosto zbog lepog osećaja učesnika da su imali uticaj ili bili deo toga da se nekome pomogne i posti­ gne neki viši cilj.

To mogu biti sasvim jednostavne ak­ tivnosti, samo je potrebno da se ne­ ko seti da to uradi i da se malo anga­ žuje.

Ostaci spremljene, a nepojedene hra­ ne (koji često ostaju u priličnim ko­li­ činama) mogu da se doniraju lokal­ nim svratištima, može da se anga­žuje lokalno udruženje za pomoć de­ci da naprave neke čestitke ili fi­gurice sa motivom konferencije, a koje će se od njih kupiti kao pokloni i suveniri za delegate.

sredine, jeste da imate sopstveni ko­ ral na Maldivima.

U određenom obliku, sa ispisanom po­rukom po želji, a možete da ga pra­ tite kako raste. A u isto vreme ste i do­prineli očuvanju korala.

Prilično kul, zar ne?

Znači, postoji mogućnost da donira­ te da se posade korali u vaše ime.

Oni se vezuju na konstrukcije kojih ima u različitim oblicima (recimo sr­ ce) i veličinama.

Biolozi povežu korale na konstrukciju koja se zatim spušta u more da dalje rastu. Na taj način ostavlja se nesva­ kidašnji pečat i to ni manje ni više, ne­go u okeanu, istovremeno vodeći ra­ču­na o flori i fauni.

Na taj način je obezbeđen određen iznos za podršku rada tog udruženja, a delegati će dobiti originalni poklon sa znanjem da se nekome makar ma­ lo pomoglo na taj način. To će svaka­ ko pre zapamtiti nego rokovnik i he­ mijsku olovku.

Primera ima raznih, a meni dosta za­ nimljiv, koji se tiče očuvanja životne

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Zato, razmislite, šta je to što vaš kraj / region ima specifično? Zanimljiva kul­ turna ili istorijska činjenica?

Po čemu ste jedinstveni? Stari zana­ ti? Karakteristični načini proizvodnje hrane i predmeta? Običaji?

Umotajte to u dobro organizovanu ak­ tivnost, prilagođenu ciljnoj g­rupi, uz po­moć kreativnosti i mašte, u pozi­ ti­­v­noj i opuštenoj atmosferi, postići će­te ono što postižu samo najbolji – da vaš događaj bude originalan i pru­ži jedinstveno iskustvo, pa da vas zapa­ m­te i još dugo prepričavaju iz dob­rih razloga.

Miona Milić

cover story

Events that impress, but not by glamour or luxury

The power of local – Inspiration for authentic experiences The traditional work environment at corporate meetings, conferences, or con­g­ res­ses – when placed in a certain venue and isolated from local surroundings – is rapidly losing its value. Without any local encounters or experiences for par­ ticipants to take away with them, the event becomes very bland, and its location almost entirely irrelevant.

If we are talking about a chain of ho­tels that have similar interiors, am­enities, and service levels, parti­ci­ pa­nts can’t see much difference be­ twe­en staying in Germany, Croatia, Hu­ngary, or Serbia.

If they never get too far from the ho­ tel or they’re not provided with aut­ hentic experi­ences, all that remains is a sterile sense of presence at the event, whose location they know on­ ly from looking at the plane ticket or using coasters in the lobby.

or sightseeing, tasting local dishes made from local foodstuffs, or hel­ ping/donating to the local commu­ nity.

Local culture as inspiration for authentic experiences – examples Delegates and participants at events WANT to experience local customs, meet local people, and learn about

local culture. Many research studi­ es draw attention to this trend and need, so event organisers are increa­ singly looking for venues, hotels, and destinations that provide their gue­ sts with opportunities to be exposed to the local culture and community.

This can include programmes and activities within hotel premises or programmes designed by travel ag­ encies working with hotels.

· What do delegates want?

They want to feel, touch, smell, taste, learn... in a word – they want to experience LOCAL. This can be afforded to them in se­ veral ways: in the form of activities

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cover story

c o v e r The experience is specific and unique to the location or the surroundings.

These can involve local customs, old trades and crafts, or beliefs – somet­ hing specific to the area – presented in interesting and engaging ways ap­ propriate for the target group.

For example: making pottery out of clay, knitting and weaving, sheep shearing... What’s interesting is that there are foreigners who would love to attend a traditional Serbian cele­ bration of a patron saint holiday (the one that goes on for three days in certain parts of the countries).

This, of course, is not an appropriate ex­ample for business delegations; it’s just a thought – what authentic th­i­ ngs could be included.

Considering that it’s still summer, here’s an example of a local activity, pr­o­vided by some hotels on exotic is­ la­nds like Bora Bora. They organise sa­nd castle competitions.

This team building activity is specific to the location; it’s simple, inexpen­ sive, anyone can join in, and it’s very enjoyable and fun.

Also, taking part in making folk cos­ tumes can feel very authentic.

In Ja­pan, there are shops for making traditional summer kimonos.

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s t o r y

South Africa – but other places, as well – has diving with sharks, feed­ ing them, or the like.

To the heart through the stomach – local dishes Participants want and EXPECT to try local cuisine and dishes, or at least meals prepared with local foodstu­ ffs. They want to try out new flavo­ urs or ways of preparing and serving food.

This is how they also learn about lo­ cal people – our food, the way that we prepare our meals and the flavo­ urs we create can tell a lot about our mind-set, nature, or needs.

SEE Business Travel & Meetings magazine · September 2015

It would be interesting to enable de­ le­gates to attend a preparation of a di­sh, like live cooking in a modern sp­a­ce baking bread in traditional wa­ ys, in some improvised space that re­se­m­bles those of our ances­tors.

All this adds a personal touch to the entire experience.

This is also related to the increasing­ ly popular cooking classes as activi­ty, fun, and learning.

If you’re organising this for clients who are not from this region, they will ap­preciate if the menu contains so­me tra­diti­onal dish than making piz­za (whi­le not being in Italy).

s t o r y sea to keep growing. This leaves an amazing personal touch and in the oce­an, no less, at the same time ta­ king care of flora and fauna.

In our region, you can plant a pine tree or a palm tree or something el­ se. In any case, it would be good to co­me up with an activity to preserve plants or animals in our region.

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c o v e r

Conclusion

Social and economic legacy of events on local development and progress The biggest perceived value of con­ gresses, conferences, and other bu­ si­ness events is the role that th­ey ha­ve in supporting economic, aca­ de­mic, professional, and social de­ velop­ment.

This can include preservation of na­ ture or providing aid to disenfranc­ hised groups... This so-called social legacy is what an event or a confer­ ence leaves behind at the location where it was held.

This should be an important consid­ eration also because of the event’s reputation and its influence and go­ als analysed by the main stakehold­ ers, as well as potential delegates.

Social effects should be taken into consideration also because of the si­­mple good feeling among partici­ pants that they made a difference and contributed to helping someone or achieving a greater purpose.

This would secure certain funds for supporting the association, and de­l­e­ gates would get original gifts, know­ ing that they helped someone in this way. They would surely remember th­is better than a calendar or a pen.

There are many examples, and one that I find very interesting concerns environmental protection – having your own coral in the Maldives.

It can have a defined form, a note, and you can keep up with its growth.

At the same time, you’re he­lping their preservation. Pretty cool, right?

So, there is the possibility to make a donation for corals to be planted in your name. They get tied onto diffe­ rent shapes (like a heart) and sizes.

Marine biologists tie on the coral to the shape and then put it in the

Today’s travellers – both indivi­duals and event participants – wish to co­ me back home with more au­thentic experiences under their belt, in­spi­ red and full of exciting stories to tell their families, friends, and col­lea­gu­ es. They want to feel l­ocal culture.

Something unique and original.

So, think about what is specific to yo­ ur area / region? An interesting cul­tu­ ral or historical fact?

What makes you unique? Old tra­d­es?

Unique ways of making food or obje­ cts? Customs?

Wrap it in a well organised ac­tivity appropriate for the target group and, using your creativity and imagina­tion in a relaxed setting, you can achieve that which is achieved only by the best – you can make your event orig­ inal and provide unique experiences, and be talked about lo­ng after your event ends for good reasons.

Miona Milic

This can include quite simple acti­ vi­ties, all it takes is someone who would remember to do it and get a bit proactive. Food leftovers, which are often found in great quantities, can be donated to local halfway ho­ uses. A local children associati­on can be hired to make cards or figu­ res with the event’s visual eleme­ n­ts, which would be bought from them as gifts for delegates.

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Region jugoistočne Evrope – Izobilje autentičnih doživljaja

istraživanje

Šta kažu #eventprofs?

Da li postoji tražnja i svest o tražnji za autentičnim lokalnim doživljajima i kul­tu­r­ nom komponentom u našem regionu? Koliko se takvi programi nude i šta zapra­vo jedan takav program može da obuhvata? Sve to, kao i predloge i ideje za neke no­ ve programe i aktivnosti, odgovorili su #eventprofs iz regiona jugoistočne Ev­ro­pe tokom istraživanja koje je sproveo SEEbtm magazin sredinom 2015. go­dine.

Sudeći po odgovorima na sprovede­ no istraživanje, u regionu jugoistoč­ ne Evrope postoji značajna tražnja (ukupno 65%) za lokalnim običajima i kulturom, tačnije za željom da se iskusi „lokalno“.

Skoro polovina učesnika ankete, tač­ nije njih 40%, navelo je da često ima zahteve za autentičnim lokalnim do­ življajima i kulturnom komponen­ tom.

Privatno, učesnici ankete ističu sopst­ venu želju za lokalnim i kulturnim sa­ držajima i na taj način, „upoznavanje okoline“.

Na njihovim poslovnim putovanjima, ono što ih sprečava da više pažnje us­mere ka lokalnim aktivnostima je agenda koja je u najvećem broju slu­ čajeva zauzima previše vremena.

Većina učesnika ankete istakla je da nema unapred kreirane sa­držaje i mo­gućnosti u smislu lokalnih i kultu­ rnih aktivnosti i doživljaja, navodeći da ovake sadržaje uglavnom pripre­ maju po potrebi i afinitetu klijenta, kao i u zavisnosti od situacije.

Sa druge strane, 35% učesnika istra­ živanja navodi da ima unapred kre­

Ovakvi zahtevi najčešće dolaze do iz­ ražaja kada su u pitanju gosti, ko­le­ge, poslovni partneri i delegati iz ino­st­ ranstva. Takođe, uglavnom se ve­zuju za MICE grupe. Njih 25% nave­­lo je da ima povremeno ovakve za­hte­ve.

Kako je kod nas situacija često crna ili bela, tako je i sa mišljenjima, koja su neretko oprečna.

Zanimljivo je da je, nasuprot onih 40% koji često imaju ovu vrstu zah­te­va, sli­čan procenat (35%) onih koji ja­­ko re­tko imaju ovu vrstu zahteva.

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i s t r a ž i v a n j e kao najatraktivniji lokalitet za pose­ti­­ oce. Ispitanici posebno izdvajaju Sa­ vama­lu kao design district, novi deo gra­da koji predstavlja mesto susreta ume­­tnosti, kulture, istorije i zabave.

Stranci je doživljavaju kao srpski Ber­ lin.

Konak Knjeginje Ljubice u Beogradu

irane aktivnosti u vidu izleta, obila­ zaka, lokalnih restorana itd.

Oko 20% is­pitanika ističe da ima or­ ga­­nizo­vane aktivnosti koje sprovo­di u saradnji sa lokalnim agencija­ma zadu­že­nim za organizaciju tura, obi­ la­zaka, tim bilding aktivnosti i slično.

Najmanji broj učesnika ankete, tačni­ je 8% učesnika, navodi da ovakve ak­ tivnosti sprovodi samo na privatnom planu prilikom putovanja i izleta u so­pstvenoj režiji.

Primeri unapred organizovanih akti­ vnosti, su recimo, u vidu team buil­ d­i­nga: pravljenje domaćih kolača, ro­š­tiljijada, „predavanje“ o rakijama, na­činu njihove pripreme i degustaci­ ji, kvizovi „Koliko poznajete određe­ nu destinaciju“ sa simboličnim na­ gradama – obeležjima te zemlje, ig­re

me­morije sa memo-karticama na ko­ ji­ma su odštampani određeni simbo­ li. Kao predmeti i­nteresovanja ističu se i lokacije pod zaštitom UNESCO. Sad dolazimo i do najzanimljivijeg de­ la. Izdvajamo odgovore na pitanje šta je to što određen kraj/region ima specifično.

Zanimljiva kulturna ili is­torijska činje­ nica i građevine, kao i stari zana­ti, obi­čaji i karakteristični načini sp­re­ ma­nja hrane... pročitajte šta od to­ga izdvajaju event profesionalci iz re­gi­ ona.

Iz Srbije...

Najveći broj učesnika istraživanja iz Srbije izdvaja Beograd kao, kako kul­ tu­r­nu i istorijsku prestonicu, tako i

Bombondžija u ulici Gavrila Principa u Beogradu

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Pored Beogradskih dvorova (Stari i Novi dvor, Kraljevski i Beli dvor), is­ to­rijski i kulturni značaj ima i Konak Knje­ginje Ljubice, kao i legat Kralja Pe­tra I. Dosta stranaca je zaintereso­ vano da poseti Kuću cveća, kao i mu­ zej Nikole Tesle.

Od starih zanata, event pro­fe­ sionalci koji su učestvovali u an­keti, ističu Bombondžiju u ul­i­ci Gavrila Principa, ali i jor­ gan­džiju u Zemunu.

Neki od učesnika ankete smatraju i da legende o vampi­rima, vilama i zlo­ du­hovima mogu bi­ti iskorišćene u tu­ rističke svrhe. „Beograd ima jako bogatu ku­lturnoistorijsku ponudu (preistorijsko, rim­­s­ ko, srednjevekovno, tursko, austri­js­ko i srpsko nasleđe) i reputaciju gr­a­d­afeniksa.

Beograd je jedina evropska prestoni­ ca na 2 reke i raj za ornitologe u blizi­ ni samog centra grada.

Specifičnost grada je grad ispod gra­ da (zanimljiv je projekat „Beograd is­ pod Beograda“), koji nije dovoljno is­ tražen niti prezentovan javnosti (što poslednih godina radi grupa urbanih arheologa okupljena oko Centra za ur­bani razvoj i postepeno menja tu sli­ku i stavlja istraženo nasleđe u svr­ hu turizma i kulture), kao i nasleđe bi­vše SFRJ, osnivača nesvrstanih (ovo su 2 nove turističke niše koje tre­ba iskoristiti).

Karakteristično za celu Srbiju su na­ še slave, sa brdom hrane, takođe i ajvar.

Naš srpski hedonizam je u neku ru­ ku atrakcija za strane goste.“, ističe Slavica Jovanović Kubat, Evropski po­ kret u Srbiji.

istraživanje

i s t r a ž i v a n j e

Savet

Ako želite da osetite puls gra­da i dnevni ritam stanovništva u ne­kom gradu, posetite pijacu! Đavolja Varoš i Potpećka pećina su ču­da prirode koja ostavljaju jak uti­ sak. Petrovaradinska tvrđava, zatim Sre­mski Karlovci poznati po vinu, gde se može posetiti i muzej pčelarstva.

Obilazak manastira na Fruškoj Gori ta­ kođe ne bi trebalo propustiti.

Gospa od Škrpjela, Crna Gora

Inače, u Srbiji postoji dosta vrhuns­ kih vinarija, čiji obilazak i degustaci­ ja tamošnjih vina, svakako ostavlja au­tentičan doživljaj. Neke od njih su Aleksandović, Zvonko Bogdan, Kova­ čević, Šapat, Janko, Temet.

Smederevska tvrđava je najveća rav­ ničarska tvrđava u Evropi, a ovaj sred­ njevekovni grad oivičen je sa 25 kula, visokih preko 20 metara i bedemima visine oko 10 i širine do 4 metra.

U Smederevu ne bi trebalo propusti­ ti ni posetu Vili dinastije Obrenović, koja je sredinom ove godine otvore­ na za javnost.

Crna Gora...

Učesnici istraživanja iz Crne Gore, na­ vode da su prirodne lepote Crne Go­ re ono što predstavljaju specifičnost ove zemlje, bilo da se radi o Jadran­

skom primorju ili brdovitom severu Crne Gore.

Takođe, običaji i bogata istorija su pre­poznatljivi pečat ovog regiona, kao i ne­zaobilazna pršuta, kajmak i lo­za. Jedinstven primorski ambijent Bo­kokotorskog zaliva i starog grada Ko­tora, nikoga ne ostavlja ravnodu­ šnim, dok ostrvca u blizini kao što su Gospa od Škrpjela, Sveti Đorđe, Gos­ pa od Milosti, Mamula (tokom oba

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istraživanje

i s t r a ž i v a n j e

Treba prisustvovati i pripre­mi i degustaciji Soparnika – jedno­ stavnog, ali veoma popular­ nog i ukusnog tradicio­na­l­nog jela u tradicionalnim po­su­da­ ma koji se peku na og­nji­štu.

Grad Omiš u Dalmaciji

Za pogled koji se ne zaborav­ lja, svaka­ko vredi posetiti Na­ cionalni park Lo­v­ćen i Nje­go­ šev Mauzolej. sv­e­ts­ka rata tvrđava na ovom ostrvu je služila kao zatvor), svako za sebe pri­ča jedinstvenu priču.

Duh starih, raskošnih vremena može da se oseti i na Dvoru Kralja Nikole na Cetinju, koji je danas pretvoren u mu­zej.

Stari Grad Budve oživljava pravi pri­ morski i pomorski duh, sa gradskim bedemima (po kojima morate da pro­ šetate za pravi doživljaj), puškarni­ cama, crkvama Svetog Ivana i Santa Ma­ri­ja in Punta...

Fantastična Pulska Arena, Stari grad Rovinja i Poreča, samo su neki od au­ tentičnih lokacija.

Bajkovito brdovito Zagorje i park pri­ rode Medvednica u blizini Zagreba, ne­zaobilazni su za ljubitelje prirode.

Za ljubitelje tradicije i istorije, treba posetiti prelepe drvene turopoljske kuće, kao i dvorce kojih u Hrvatskoj ima preko 100, a svaki ima svoju pri­ ču koja budi maštu.

Folklorno pevanje i ples karakteristi­ čan je narodni običaj za svaku zemlju regiona, koji se razlikuje po izgledu na­rodne nošnje i samom plesu.

Omiš je gradić u srcu Dalmacije, po­ znat i kao dom gusara koji su živeli ov­de u 13. i 14. veku, ima dosta zani­

Citadela u starom gradu Budve je je­ dinstven prostor za događaje, koja pr­e­dstavlja srednjevekovni zamak bo­gat upečatljivim sadržajima.

U Hrvatskoj... Što se tiče učesnika ankete iz Hrva­t­ ske, ono što ističu kao specifičnost ove zemlje je hrvatsko primorje.

Učesnici smatraju da je Istra najat­ra­ ktivniji lokalitet za turiste, zbog sv­o­ j­ih kulturnih znamenitosti, raznovrs­ nih manifestacija tokom cele godine, kao i lokalnih specijaliteta.

Takođe to je područje vina, maslino­ vog ulja, tartufa, sveže ribe, sira...

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Stećak - srednjovekovni nadgrobni spomenik u BiH

SEE Business Travel & Meetings magazine · septembar 2015

mljivih tradicionalnih manifestacija i običaja. Zanimljive su manifestacije Gu­itar fest, Festival dalmatinskih kla­ pa i naravno, Gusarska bitka.

Od lokalnih specijaliteta treba proba­ ti i zagorske štrukle (nešto slično pi­ tama sa raznim punjenjem, najčešće sirom), ili greblicu (recimo da je to ne­ka varijacija gibanice i proje). „U Hrvatskoj ima otoka za koje stranci niti ne znaju, a naše turističke „vlasti” se niti ne trude da ih predstave. Seo­ ski turizam koji bi mogao postati pravi „boom” u Slavoniji.

A tek Lika i Gorski kotar koji bi m­og­li privlačiti turiste sa bogatom gas­t­ro­ no­mskom ponudom i povoljnim kli­­­m­ a­tskim uvjetima ljeti.“, smatra Raj­na Štern.

A u međuvremenu, u Bosni...

Bosnu i Hercegovinu su učesnici is­t­ raživanja opisali kao zemlju lokalnih gurmanluka i slatkih specijaliteta na koje gotovo niko ne ostane ravnodu­ šan. To su karakteristični načini pro­iz­ vo­dnje bosanskih kolača i roštilja sa po­sebnom vrstom mesa.

„Raznolika kulturna (očuvane razno­ li­ke vjerske i kulturne zajednice) i pr­i­rodna (duboki kanjoni i visoke pla­ nine...) baština i tradicionalna gosto­ ljubivost stanovnika koja je naročito vidljiva kroz običaje i tradicionalno ka­fenisanje.

Književnik M. Krleža je za­pisao: Neka oprosti gospođa Europa ona nema sv­oje spomenike kulture. Pleme Inka ima svoje spomenike. Egipat ima svo­ je spomenike kulture.

Neka oprosti gospođa Europa samo Bosna ima svoje autohtone spome­ nike kulture – stećke (srednjoveko­v­­ni na­dgrobni spomenici kakvih ne­ma ni­g­de u Evropi).”, ističe Zoran Biba­n­ ović, Wigwam Travel & Consul­ting.

Šta event profesionalci pamte na sopstvenim putovanjima?

Na pitanje vezano za doživljaje koji se pamte sa privatnog ili poslovnog pu­tovanja, većina učesnika našeg is­ traživanja odgovorila je da je to hra­ na, odnosno lokani specijaliteti.

Da li je to riblji paprikaš u Mađars­ koj, domaći sir u Danskoj, sladoled u

istraživanje

i s t r a ž i v a n j e

Ita­li­ji, vino u Francuskoj ili baklave u Tu­rskoj, svako je na svoj način uživao u lo­kalnim specijalitetima i ukusima ko­ji određena zemlja nosi.

Takođe, ispitanici ističu kulturnu ko­ m­ponentu i veru kao posebne do­ži­v­ ljaje koje pamte i koji su im izabra­nu destinaciju učinili još interesantni­ jom, kao što je u Tirani odlazak kod lo­kal­ne vračare koja „proriče” gleda­ ju­ći u kristal šećer.

Kao jedinstvene doživljaje i sećanja na neko putovanje, navode se i lok­a­ l­ni festivali i manifestacije. Prilikom pu­to­vanja, svako na svoj način doži­ vlja­va različitu kulturu, veru i običa­ je, ali u jednom su se svi učesnici an­ kete složili, a to je da svako mesto, grad ili državu čine i najviše ostavlja­ ju utisak stanovnici koji na poseban način daju pečat i gostoprimstvo.

Miona Milić

SEE Business Travel & Meetings magazine · septembar 2015

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research

What do #eventprofs say?

South East Europe – Plenty of authentic experience Is there a demand and the awareness of a demand for the authentic local experien­ c­es and cultural component in our region? Are such programs offered and what do they involve? The answers to these questions as well as suggestions and ideas for so­me new programs and activities are given by #eventprofs from the region of South East Europe during a survey organized by SEEbtm magazine during mid 2015.

Judging by the answers to questions asked during the survey, there is a considerable demand (65% in total) for local customs and culture, or to be more precise – for the desire to ta­ste “the local”.

Almost half of the participants in the survey, 40 % of them, said that they often seek authentic local experi­en­ ces and cultural component.

Such demands are often expressed by guests, colleagues, business pa­ rtners and delegations from other co­u­nt­ries. Also, they are mostly exp­ res­sed by MICE groups. 25% of par­ ticipants said that they occasionally have such demands.

When travelling as tourists, the par­ ticipants emphasize the desire to ex­ pe­rience local and cultural offer and “get to know the place” this way.

When travelling for business purpo­ ses they are usually prevented by ti­ ght schedules from focusing on local activities.

The majority of participants pointed out that they do not plan local and cultural activities and experiences in

The situation being often black and wh­ite, so were the opinions which we­re often opposing. Interesting­ly en­o­u­gh, as distinct from the 40% of the participants who have this ty­pe of de­mands, there is an almost equ­ al pe­rcentage (35%) of those who hardly ever make this type of dem­ ands.

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SEE Business Travel & Meetings magazine · September 2015

advance, since they mostly prepare them according to the needs and af­ finities of the clients, and depending on the situation.

On the other hand, 35% of the parti­ cipants stated that they, in advance planed the activities such as tours, sightseeing trips, dining at local res­ taurants and so on. Around 20% of the participants said that they orga­ nize activities which are then carri­

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r e s e a r c h ed out with local agencies that or­ ganize tours, sightseeing trips, team building activities and the like.

The least of the questionees, 8% to be more precise, said that they orga­ nize these activities only when they travel for pleasure and when they or­ ganize the trip on their own.

Activities planned in advance are, for ex­ample, team building activiti­es, su­ ch as: baking home made c­o­okies, ba­rbecues, “courses” on rakija (h­o­me ma­de brandy), the process of its pre­ pa­ration and tasting, q­uizzes “How much do you know about a ce­r­tain de­stination” with symbolic pri­zes – symbols of the country, me­mo­ry ga­ mes with memory cards with ce­rtain symbols printed on them.

UNESCO heritage sites are al­so part of the demand.

Now we come to the most interest­ ing part. We give you the answers to the question - what makes a certain place/region - specific.

An interesting cultural or historic fa­ct and mo­numents, as well as old cra­fts, customs and characte­ristic me­thods of food preparation…

Read what event professionals from the region have selected.

From Serbia…

Most of the participants have sing­ led out Belgrade, not only as the cul­ tural and historical capital of Serbia, but also as the most attractive des­

White Palace in Belgrade

tination for visitors. The participants have distinguished Savamala as the design district, a new part of the city which is a meeting point of art, cul­ ture, history and entertainment.

The foreigners often call it – the Ser­ bian Berlin.

Aside from Belgrade royal palaces (Old and New Palace, the Royal P­a­l­ ace, the White Palace), Princess Lju­bi­ ca’s Re­sidence, House of King Pe­t­er I. A great number of foreign to­u­ri­sts are interested in visiting the Ho­use of Flowers, as well as the Ni­ko­la Tesla Museum.

Talking about old-crafts, eve­ nt professionals who took pa­ rt in the survey, point out the old fashioned candy store in Gavrila Principa Street, as well as the quilt maker in Zemun.

Devil’s Town (Djavolja Varos), Serbia

Some of the survey participants beli­ eve that the legends of vampires, fa­ i­ries and the evil spirits can be used for tourism purposes.

“Belgrade has a rich cultu­ral-histo­ rical offer (heritage from pre­hi­storic pe­riod, Ancient Rome, Middle Ages, Ottoman Empire, Austro-Hu­ngarian Empire and national heritage as well) and the reputation of the pho­e­nixcity.

Belgrade is the only capital in Euro­ pe which is positioned on two rivers and has an ornithology haven in the very vicinity of the city center.

What is special about Belgrade is its underground city (a very interesting project called “Belgrade below the surface of Belgrade”) which is insuf­ ficiently explored and presented to the general public (for the past seve­ ral years, a group of urban archeolo­ gists gathered around the Center for the Urban Development has been gradually changing this image of Bel­ grade and trying to use researched heritage for the purpose of tourism and culture), and the heritage of the former Socialist Federal Republic of Yugoslavia, the founder of the NonAligned Movement (these are two new tourism niches which should be used).

The characteristic of the whole Ser­b­ia is the “slava”, the tradition invo­lving loads of food, and ajvar. Our Serbian hedonism is in a way a tourist attrac­ ti­on of its own for fore­ign tourists”, says Slavica Jovanovic Kubat, Euro­ pean Movement in Serbia.

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r e s e a r c h

A tip

If you want to feel the pulse of a city and the daily rhythm of its people you should visit the green market!

When you are in Smederevo you si­ m­ply must visit Obrenovic Villa be­lo­ nging to the royal family Obreno­vic, which has been open for public visits since mid 2015.

Old Town Budva, Montenegro

Devil’s Town (Djavolja Varos) and Po­ tpecka Cave are miracles of nature which leave a strong impression.

Petrovaradin Fortress, the town of Sr­e­mski Karlovci, famous for wine, also has the Museum of Beekeepi­ ng to offer. Fruska Gora Monastery T­o­urs must not be missed.

Serbia offers many top rated wineri­ es. Wine tours and tasting local wi­nes are certainly an authentic experience.

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Montenegro...

Wineries like Aleksandovic, Zv­o­n­ko Bo­g­dan, Kovacevic, Sapat, Ja­n­ko, Te­ m­­et are some of the many wi­ne­ri­es this county has to offer.

Smederevo Fortress is the biggest pla­teau fortress in Europe, and this me­dieval town is surrounded by 25 towers with over 20 meters in height and battlements approximately 10 me­ters high and 4 meters wide.

SEE Business Travel & Meetings magazine · September 2015

The participants in the survey from Montenegro say that the natural beauty of Montenegro, whether it`s the Adriatic coast or the mountains in the north, are what is specific for this country.

Also, the traditions and the rich his­ tory make this region recognizable, as well as prsuta, kajmak and loza which are a must for every tourist.

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r e s e a r c h A unique ambiance of the the Bay of Kotor and the Old Town Kotor will make a lasting impression, whereas nearby islands such as Lady of the Ro­ck (Gospa od Skrpjela), Saint Ge­ or­ge (Sveti Djordje), Lady of Mercy (Gospa od Milosti) and Mamula (du­ ring both World Wars the fort on th­is island served as a prison) each ha­ve a unique story to tell.

If you want an unforgettable view, you should visit National Park Lovcen and Njegos Mau­ soleum.

The spirit of the history and the lu­ xurious days of the old can also be felt in the Palace of King Nikola on Cetinje, which has been turned into a museum.

The Old Town Budva is reviving a true spirit of the seaside with the battle­ ments of the old city (you must take a walk on the battlements for a real experience), parapets, churches of St. Ivan and Santa Marija in Punta.

A Citadel in the Old Town Budva is a unique place for many events and it represents a Mideaval castle rich in distinguishing features.

In Croatia…

As for participants from Croatia, th­ ey emphasize the Adriatic coast as the specific feature of Croatia.

For them Istra is the most attractive tourist destination, because of its cu­ ltural heritage, various manifestati­ o­ns all year round, as well as local cu­i­sine. It is also a region famous for wine, olive oil, tartouffes, fresh fi­sh, cheese.

A glorious Pula Arena, Old Town Ro­ vinj and Porec are also some of the authentic destinations.

The fairytale hills of Zagorje, Natu­ ral Park Medvenica in the vi­cinity of Zagreb are a must for nature lo­ vers.

Lo­vers of tradition and histo­ry sho­ u­ld visit beautiful wooden houses

City of Rovinj, Croatia

of Tu­­ropolje, as well as some of the nu­merous castles (more than 100 in Cro­atia), and each one of them has a story which will tingle your imagi­ nation.

Folklore songs and dance are chara­ cteristical tradition for each country in this region, and differ in tradition­ al clothing and the dance itself.

Omis, a town in the heart of Dalma­ tia, famous for being the home of the pirates in the XIII and XIV centu­ ry has many interesting traditional manifestations and customs.

Guitar Fest, Dalmatian Klapa Songs Fe­stival and the Battle of the Pirates are some of its interesting events.

From dishes in the local cuisine tou­ri­ sts should try “zagorske st­rukle” (sim­ ilar to pies with different fillin­gs, usu­ ally it`s cheese), or “greblica” (which is closest to gibanica and pro­ja).

Tourists should see the prepa­ ra­tion of Soparnik and taste it.

It is a very simple, but p­opular and ta­sty traditional dish ba­ ked on the tradi­ti­o­nal plate ov­­ er a stone h­earth.

“There are islands in Croatia unkno­wn to tourists, and our tourism “re­pre­se­ ntatives” do not even try to pre­sent them.

Village tourism could be a “hit” in Sla­­ vonia, and Lika and Gorski kotar co­u­ ld attract tourist with their rich cou­ sines and mild climate in the sumer”, says Rajna Stern.

Meanwhile, in Bosnia...

The survey participants have descri­ bed Bo­snia and Hercegovina as the country of rich local cuisine and des­ serts which leave a deep impression.

Soparnik - Traditional dish in Croatia

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r e s e a r c h There are characteristic methods of preparation of local desserts and bar­ becue with special kinds of meat.

“Various cultural (preserved differe­ nt religious and cultural communiti­ es) and natural (deep canyons and hi­gh mountains…) heritage and the traditional hospitality of the people are visible especially through custo­ ms and traditional drinking of coffee.

The writer Miroslav Krleza said: Let Ms. Europe forgive me but she has no cultural monuments. Inca tribe in South America has monuments, Egy­ pt has real cultural monuments.

Let Ms. Europe forgive me, but only Bo­s­nia has monuments. Stecke! To­­ mb­stones! (Medieval tombstones th­ at can be find in no other country in Eu­rope, except Bosnia)”, says Zoran Bi­banovic, Wigwam Travel & Consu­ lting.

What do #eventprofs remember from their travels?

When questioned about the experi­ ences from private or business trips, most participants said that it was the food, that is – local cuisine.

Whether it is the fish stew in Hunga­ ry, home made cheese in Denmark,

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ice-cream in Italy, wine in France or baklava in Turkey, each one on them enjoyed local cuisine and flavors of a particular country.

Also, they point out the cultural co­ mponent and religion as special, me­ morable experiences which ma­de a particular destination even more in­teresting, as in Tirana going to the lo­cal witch which “foretells” by look­ ing into crystal sugar.

Among the unique experiences and memories of a destination, they also

SEE Business Travel & Meetings magazine · September 2015

mention local festivals and manifes­ tations.

During their travels, each one of th­ em had a specific way of ex­pe­rien­ cing different culture, religion and tra­ditions, but they were una­nimous when talking about what leaves the strongest impression – the hospitali­ ty of the local people of each place, city or country.

Miona Milic

tema broja

Otkrijte tajne lokalne kulture i tradicije

Recepti za nesvakidašnje događaje Ako želite da postignete da vaši delegati dožive i iskuse destinaciju na pravi na­čin, on­da vam svakako predlažemo da razmislite o tradiciji i običajima, dodate kul­turne i isto­rijske komponente, sve to začinite lokalnim specijalitetom i ponekom legendom, i pospete osmehom. SEEbtm magazin vam, za početak, daje neke od predloga šta od toga možete iskoristiti iz regiona Jugoistočne Evrope.

Slovenija

Hrvatska

Slovenija je poznata po pčelarstvu – ona je jedina zemlja članica Evropske unije koja ima svoju zaštićenu autoh­ tonu vrstu, sivu kranjsku pčelu.

Ova pčela se smatra drugom najras­ prostranjenijom pčelinjom vrstom na svetu. Još jedna posebna karakteris­ ti­ka slovenačkog pčelarstva spada u narodnu umetnost – umetnost osli­ ka­vanja košnica, nešto što postoji sa­mo u ovoj zemlji. Odlična ideja za akti­vnosti za jačanje timskog duha!

U jednom malom mestu koje se zo­ve Idrija, u 16. veku u Sloveniji je zapo­ četo izrađivanje čipke.

Danas još uvek postoje škole idrijske čipke, u kojoj bi predavači mogli da pokažu posetiocima i nauče ih kako se izrađuje čipka. Od ove čipke može da se pravi odeća i maramice, zavese i posteljina, ukrasi za odeću, pa čak i naušnice, ogrlice i rukavice, kao i po­ slovni pokloni ili suveniri.

Ukoliko želite da osetite ukus tradici­ je, probajte slovenačku poticu.

Ovo jelo oduvek je bilo sinonim za sve­čane prilike u slovenačkim poro­ dicama. Meštani mogu da vam poka­ žu kako se pravi slatka ili slana potica i usput vam ispričaju svoju porodič­ nu priču.

Kada se pomene turizam u Hrvats­ koj, prvo se pomisli na više od hilja­ du dvesta ostrva, ali postoji jedno ma­lo mesto, ne tako poznato, koje se mora videti. Gradić Hum u Istri važi za najmanji grad na svetu, sa svega oko 20 stanovnika. Porodice ovog gra­dića su između ostalog sačuvale način tradicionalnog pravljenja le­ kovite rakije od imele, „biske”, kao i običaj biranja seoskog poglavara, urezivanjem glasova na drveni štap „raboš”.

Ovaj običaj se može iskoris­titi i među zaposlenima, zadajte mi da izaberu na­jzanimljivijeg kolegu, lidera ili mo­ žda slabu kariku u firmi.

Ako vas zanimaju vina, iz Istre, koja ima najveći broj porodičnih vinogra­ da sa sopstvenim etiketama, i Dal­ macije, u kojoj veza između čoveka i vina traje vekovima, možete da ode­ te na sever u Kutjevo i posetite ori­ ginalne vinske podrume iz 13. veka.

Tokom celog puta možete da se upo­ znajete sa tradicijom uzgoja grožđa i proizvodnje vina.

Obavezno probajte hrvatska vina!

Ali usudite se da se okušate u prav­ ljenju vina na starinski način.

Skinite obuću, uskočite u bure sa gro­ žđem i počnite da hodate po njemu. Što se tiče suvenira, delegati mogu da se oprobaju u pravljenju drvenih de­ čijih igračaka.

U tradicionalnoj pro­izvodnji u Zagorju učestvuju i mu­š­­kar­ci i žene. Muškar­ ci sakupljaju vrbu, lipu, bukvu i javor

iz okoline i suše, se­ku i rezbare drvo uz pomoć tradici­onalnih alata; žene onda nanose ekolo­šku boju i improvi­ zuju cvetne ili ge­o­metrijske dezene.

Suveniri mogu da budu zviždaljke, au­ tomobili, mini­jaturni nameštaj, ba­le­ rine koje se vr­te, konji u skoku i pti­ce u letu – sve sko­ro identično onima od pre više od sto godina.

Srbija Ukoliko bi želeli da zavirimo u proš­ lost, u potrazi za autentičnim nači­ nom života u Srbiji pre mnogo godi­

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Osnovni sastojci su krompir i kukuru­ zno brašno, a tajnu recepturu takmi­ čari mogu dobiti od svojih domaćina.

Pored titule pobedničkog tima, cilj je pobediti crnogorce u pravljenju nji­ hovog tradicionalnog jela.

na, dovoljno je da posetimo salaše u Vojvodini. Salaši su gazdinstva sa ku­ćom za stanovanje, pratećim ob­je­ ktima i zemljištem koje se obrađuje, udaljeni od naseljenih mesta.

Stanovnici salaša su se snabdevali vo­ dom iz bunara kopanih na sr­edini dvo­ ri­šta, koji i dalje predstavljaju obe­le­­ žje salaša. Danas, oni mogu ugos­titi tu­riste i pružiti im kompletan do­ži­v­ ljaj u očuvanom ambijentu.

Iz severnog dela Srbije, iz ravnica i be­ skrajnih pejzaža, morali bi se popeti i na neku planinu Srbije.

U selima Zlatibora, domaćini su uvek spremni da pokažu gostima zanate ko­je čuvaju već dugi niz godina.

Tako, mogu se naučiti tehnike prav­ ljenja opanaka i vunenih čarapa, ja­ ko bitnih za zimske dane na planini.

Pored toga što će naučiti stare zana­ te, učesnici mogu poneti sa sobom suvenire koje naprave, ali i kupiti ru­ čno pravljene vunene prsluke, džem­ pere i kape. Potpuna oprema za sle­ deće zimovanje!

Kada kažemo Šljivovica i stranci zna­ ju da izgovore naziv ove domaće ra­ kije koja im se nudi uz dobrodošlicu u skoro svim krajevima Srbije.

Mada, ako želimo možemo izdvojiti gradić Blace u kome se svake godine organizuje manifestacija Dani šljive.

U ovom kraju se pravi najbolja rakija, i uvek stoji otvoren poziv za branje šljiva, pečenje rakije i njenu degusta­ ciju. Tako da, trebalo bi da prihvatite poziv i pridružite se meštanima u pro­ cesu pravljenja rakije, a naravno i de­ gustacija odlično zvuči.

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Crna Gora Najprepoznatljivija slika crnogorskog folklora jesu mladi momci, koji u dva kruga stoje jedni drugima na rame­ nima, dok devojke igraju pored.

Ova slika predstavlja završetak crno­ gorske igre pod nazivom Crnogorsko Oro. U igri se mladi približe i na­prave krug, počnu da pevaju, obično u obli­ ku rugalice prema nekome sa druge st­rane i pozivaju ga da uđe i zaigra.

Najhrabriji momak ulazi u kolo i poči­ nje da igra u stilu imitiranja orla, a cilj je da osvoji devojku koja mu se pri­ ključuje sa elegantnijim im­itiranjem orla. Publika ih bodri i parovi se sme­ njuju. Obučeni u narodne noš­nje ovi mladi ostavljaju snažan utisak na sve prisutne.

U regionu se kaže da niko ne pravi bo­lji kačamak od Crnogoraca. Zato, mo­žete pozvati turiste na izazov u pravljenju posebne vrste kačamaka koji zovu tučanik po starom receptu.

SEE Business Travel & Meetings magazine · septembar 2015

Za Bosnu i Hercegovinu se kaže - T­a­ mo se uvek dobro jede, ne može­te oti­ći gladni iz ove zemlje.

Ako počnete dan sa kafom i ratluk­om, pa doručkujete burek sa do­maćim ki­ selim mlekom, za ručak uz­mete por­ ci­ju ćevapa sa lukom, zasladite sa tu­ fa­hija­ma i baklavom, usput popije­te domaću rakiju i čašu piva, pa opet ka­fu prema običaju meštana, shvati­ ćete zašto. Za dobru bosansku kah­vu neophodni su džezva i fildžani, ko­je na tradici­onalni način izrađuju i uk­ra­ šavaju ka­zandžije.

Uz degusta­ci­ju kafe, u du­ća­nima u Ba­ š­­čaršiji, ovi domaćini su uvek raspolo­ že­ni da vam pokažu svoj zanat.

U Makedoniji možete otkriti pažljivo čuvanu tajnu, tajnu izrade jedinst­ venih Ohridskih bisera, kojima kažu ni­je odolela ni britanska kraljica Eli­ za­beta.

Samo dve porodice danas prave ori­ ginalne bisere, tačnije zadržali su ru­č­ nu proizvodnju, a rade samo s pri­ro­d­ nim materijalima.

Način izrade možete posmatrati u nji­hovih ra­dnja­ma, probati biserne ogr­lice, minđuše i nakit pa poneti sa sobom bar neku fotografiju, ukoliko već ne možete priuštiti sebi ove luk­ suzne bisere.

Svetlana Gavrić

Slovenija

Hrvatska

Jedna od zanimljivih stvari kojoj možete prisustvovati u Slo­ veniji je definitivno Kurentovanje u Ptuju.

Kurenti su tradicionalni karnevalski likovi koji u ruci drže je­­ževku – tanku drvenu palicu sa pravim bodljama ježa na vr­hu – obučeni su u kožuhe, a oko struka nose pet vezanih klepetuša.

Ovako kurenti najavljuju odlazak zime i do­lazak proleća.

Kako biste osetili lokalnu atmosferu, definitivno bi trebalo da prisustvujete hiljadu godina starom prazniku koji slavi du­ brovačkog zaštitnika Svetog Vlaha svakog 3. februara.

Veče pred praznik, dok gradom odzvanjaju sva crkvena zvo­ na i puštaju se bele golubice kao simbol mira, vernici se oku­ pljaju radi ritualnog isceljenja koje ih čuva od bolesti.

Na sam 3. februar mošti Svetog Vlaha se nose niz Stradun i uli­ce Dubrovnika u ogromnoj povorci.

BUDITE DEO LOKALNIH FESTIVALA Velika gužva, mnogo ljudi na jednom mestu, mi­ risi hrane, glasna muzika, buka i energija, od­like su festi­vala.

Sve zemlje imaju manje ili veće festivale, neke me­ đu­na­rodnog karaktera a neke tradicionalne ko­je ne možete videti nigde drugde.

Kad putujete ili organizujete događaj u nekoj zemlji, odaberite datume kada se odr­ žavaju baš ti jedinstveni festivali.

Iskoristite bar malo vre­m­ena da uđ­ete među lju­de, oseti­te u va­zduhu eu­foriju i po­­ku­ša­ te da se uklo­pite i budete je­dan od meštana.

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Srbija

Ukoliko niste čuli dovoljno o Srbiji, trebalo bi da „osluš­nete“ zvuke trube, i budete deo sedmodnevnog festiva­la u Guči.

Verovatno ste bili na raznim festivalima filma, muzike i slič­ no, ali ovaj tradicionalni instrument možete čuti samo na ovom festivalu.

Crna Gora

Makedonija

Na crnogorskom primorju, u Bokokotorskom zalivu, pored istorijskog grada Kotora zauzmite svoja najbolja mesta uz vodu i posmatrajte maskembal brodova. Svečanost na vodi, Bokeljska noć, je manifestacija koja okupi na desetine hiljada posetilaca, u okviru koje učesnici imaju zadatak da što bolje, lepše i originalnije ukrase svoju barku. Nakon defilea svih barki sledi proglašenje pobednika, praćeno veličanstvenim vatrometom i feštom u Starom gradu.

U malo selo Vevčani, povodom proslavljanja praznika Sve­ tog Vasilija, dolaze hiljade turista.

Tokom Vevčanskog Karnevala, lokalno stanovništvo or­ ga­nizuje raznovrsne predstave uz zvuke tradicionalne mu­ zike, zurle (autentičnog drvenog instrumenta), bu­bnjeve i uzvike. Svi nose maske i oponašaju đavola, demona i druge mitske arhaične likove iz prošlosti.

SEE Business Travel & Meetings magazine · septembar 2015

Svetlana Gavrić

t e m a

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cover story

Discover the secrets of local culture and tradition

Recipes for extraordinary events If you want to get your delegates to experience a destination in the right way, then we are definitely suggest that you consider the tradition and customs, adding cultural and historical components, all this spice with local food and a few legends, and sprinkle with a smile. SEEbtm magazine, for start, offers some of the suggestions of those things you can take from the Southeast European region.

Slovenia Slovenia is well known by beeke­eping, it is the only European Union Me­m­b­ er State to have protected its na­­ti­ve bee, the Carniolan bee. This breed of bee is regarded as the second most widespread bee breed in the world.

Another special feature of Slovenian be­ekeeping is in the area of folk art – the art of painting beehive panels, so­mething not known anywhere else in the world. Excellent idea for team building activity!

In small place, called Idrija, in 16th ce­ ntury, lacemaking in Slovenia b­egan.

Today, there are still Idrija lace sc­ho­ ols, and their teachers could present and teach delegates the methods of lacemaking. Products that can be made of it are cloths and napkins, cu­rtains and bed linen, clothes and or­na­ments for clothes, even earrings, ne­ckla­ces and gloves, as well as bu­ siness gifts or souvenirs.

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If you want to “taste” the tradition, try Slovenian potica. This baked di­ sh has always been a synonym for fe­stive events in Slovenian families.

Local people can show you how to ma­ke sweet or salt potica, in additi­ on with their family story.

Croatia The first thing that comes to mind at the mention of Croatian tourism is its 1,200+ islands. However, there is a small place in Croatia that is rarely talked about, an absolute must.

The small town of Hum in Istra is the smallest town in the world with its population of 20. The families living in this town have managed to prese­ rve, among other things, the tradi­ tional production of medicinal Biska rakija (local variety of brandy) made of mistletoe, as well as the town leader election process – by carving the votes on a wooden stick called rabos. This custom can also be used for employees; they could vote for the most interesting co-worker or leader, or perhaps the weakest link at the company.

As for wines, from Istria, where is the greatest number of family-run vi­neyards with their own labels, and Dalmatia with a centuries long bond between man and wine, you could

SEE Business Travel & Meetings magazine · September 2015

go to the north and visit original 13th century cellars in Kutjevo. All the way, you can meet the tradition of gra­pegrowing and wine production. Don’t miss to try Croatian wines!

But, dare to participate in wine ma­ king in the old way. Take your shoes, jump into barrel with grapes and st­ art stepping.

For souvenirs, delegates could try to make children’s wooden toys. Tra­d­ itional manufacturing in the region of Croatian Zagorje involve men and wo­men equally. The men in a fa­mi­ly take soft willow, lime, beech and ma­ ple wo­od from the region and dry, hew, cut and carve it using tra­di­tio­ nal tools; the women then ap­ply ec­ ologically-friendly paint in im­pro­visa­ tional floral or geometric pat­terns.

Souvenirs can be w­histles, cars, tiny furniture, spinning dance­rs, jumping horses and flapping birds, almost identical to those made more than a century ago.

Serbia All it takes to glimpse at the past and find out what life in Serbia looked like many years ago is a trip to one of Vojvodina’sethno village. The Vojvo­ dina ethno village (called Salasi) are homesteads with the farmhouse, out­buildings, and farming land that

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are located far from settlements.

The people living at these farms us­ ed to get their water from wells dug at the centre of the front yard that still represent a distinctive feature of the Salas. Today these places can accommodate tourists and provide them with a total experience in an entirely preserved setting.

From the north part of the country, from the plains and endless lands­ capes, one would be impelled to cli­ mb some of Serbia’s mountains.

In the villages of Zlatibor, the hosts are always willing to show their gu­ est old trades that they have been saving from oblivion for many years.

You can learn methods of making tra­ ditional shoes and wool socks, es­ sential items for mountain winters.

In addition to learning old trades, the participants can bring back with them the souvenirs they make, as well as buy handmade wool vests, sweaters, and hats. Full attire for the following winter!

Sljivovica is a homemade beverage whose name is well known even am­ ong foreigners, presented with the brandy as part of welcome in nearly every corner of Serbia.

However, there are places that dese­ rve special mention like Blace, whe­re Plum Days are celebrated eve­ry year.

This area is home of the best rakija, and its invitation to pick plums and prepare and taste rakija is open at all times.

So you should accept the invitation and join the locals in the process of making rakija. Of course, tasting it also sounds like an excellent idea.

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Montenegro The most recognizable image of the Montenegrin folklore are young men, sit­ting on each other’s shoulders in two cir­cles while girls dance next to th­em. This image is the finale of a Mo­ntenegrin folk dance called Crno­ gorsko Oro. Young people get close and form a circle, after which they begin to sing, usually poking fun at someone on the other side and chal­ lenging them to join the circle and dance. The most courageous fellow enters the circle and starts dancing by imitating the eagle, aiming to win over the girl who joins him by the sa­me, if more elegant, imitation of the bird. The spectators encourage them and couples take turns.

Dressed in national costumes, the yo­ung people make a strong impres­ sion on everyone watching.

Montenegrins are known for ma­king the best kacamak (local variety of hasty pudding). You can challenge to­urists to try and make a special so­ rt of the pudding called tucanik, an old-times recipe. The basic ingredi­

ents are potato and corn flour, and the contestants can get their secret recipes from their hosts. In addition to winning the title, the goal is to beat Montenegrins in ma­king their tra­ditional meal.

They say that the food is always go­ od in Bosnia and Herzegovina, so you can never leave the country wi­ th an empty belly. If you start your day with coffee and Turkish delight, then have burek with homemade so­ur cream for breakfast, a plate of cevapi with onions for lunch, tufahi­ je and baklava for dessert, and on top of it all treat yourself with home­ made rakija or a glass of beer, and th­ en coffee again in keeping with the lo­cal custom, you’ll know why.

For making good Bosnian coffee, you’ll need the coffee pot and cups, tra­ditionally made and decorated by caldron makers. While taking sips of cof­fee at the shops on Bascarsija, th­ e­se hosts are always willing to de­mo­­ nstrate their trade.

When in Macedonia, you can learn the carefully kept secret of m­aking the one-of-a-kind Ohrid pearls, who­ se appeal is said to have enti­ced ev­ en Queen Elizabeth.

Today only two families make the ori­ ginal pearls, staying true to the ha­n­ d­made process, and they use on­ly na­tu­ral materials. You can observe th­eir creative process at their shops, as well as try on pearl necklaces, ear­ rings, and other jewellery, and take with you at least a couple of photos, if the luxury pearls are out of your pri­ ce range.

Svetlana Gavric

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Slovenia

Croatia

Something interesting to attend in Slovenia is definitely Ku­ rentovanje in Ptuj.

Kurent is traditional carnival figure, they hold a jezevka, a thin wooden bat with real hedgehog spikes at the top end, wear sheepskin coats and 5 cow bells tied around their waist. In this way, Kurent announce that winter is saying goodbye and that spring is coming.

To feel the local atmosphere, one should definitely visit a thousand year old celebration of the Dubrovnik Patron, Sa­ int Blaise Day, on the 3rd of February. The evening before, as all the church bells in the city ring and white doves are released as symbols of peace, worshippers gather for a ritu­ al healing, to preserve them against illness. On official day, the relics of St Blaise are carried in Stradun and the streets of Dubrovnik in a huge procession.

JOIN THE LOCAL FESTIVALS Large crowds, many people in one place, food smells, loud music, noise and energy – all these are inevitable elements of festivals. Every country in the world has its small or big festivals.

Some are international and some are traditional, and these you can’t find anywhere else.

When travelling or organising an event in a par­ ticular country, choose the dates when those uni­ que festivals take place.

Take a moment to go out am­ong people, feel the excite­ ment in the air and try to blend in and be one of the locals.

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s t o r y

Serbia

If you know next to nothing about Serbia, you should lend your ears to the sounds of the trumpet and join the sevenday-long festival in Guca. You’ve probably visited different film, music, or similar festivals, but this traditional instru­ ment can be truly heard only at this event.

Montenegro

Macedonia

On the coast of Montenegro, in the Bay of Kotor, near the hi­storic town of Kotor, take the best place by the water and wa­tch the masquerade ships. This ceremony on the water, Boka’s night, is an event that gathers tens of thousands of vi­sitors, in which participants have the task to decorate their boat better, more beautiful and original then others. After the parade of boats follows the announcement of the win­ne­ rs, with magnificent fireworks and festivities in the Old City.

Thousands of tourists visit the small village of Vevcani at the time of celebrating Saint Vasil Day. During the Vevcan­ski Carnival, the locals organise various performances accompanied by traditional music, zur­las (authentic wo­oden instrument), drums, and exclamations.

Everyone present is wearing a mask and imitating the devil, demons, and other archaic mythical characters from the past.

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Svetlana Gavric

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tehnologija

Digitalne komunikacije

Vodič za heštegove (#) u kongresnoj industriji i event menadžmentu Na društvenim mrežama, hešteg pre­d­­sta­vlja osnov komunikacije, bilo da oz­na­či pri­ sustvo ili ko­mentarisanje od­ređenog događaja, vezu sa nekom temom, pro­fesijom, hobijem, stavom... ili prosto da istakne određe­no ras­po­loženje i atmo­sferu.

Heštegovi se u­veliko koriste u kon­g­ res­noj industriji i ev­e­­nt menadžme­ n­tu, pa pomoću njih mo­žete pratiti de­šavanja na raznim događajima, pra­­ti­ti i priklju­čiti se temama koje vas zanimaju, biti u toku sa trendovi­ ma, ili čak lansirati sopstvenu ideju i biznis.

po­stigne velikim slovima za početak reči. Hešteg se najčešće koristi na Twit­te­ru, na kojem to najviše i ima smi­s­la, iako i na drugim mr­ežama (Ins­ta­gram, Facebook i sl. ) ima ulo­ gu pri pre­t­ra­živanju i isticanju od­re­ đene ci­lj­ne grupe, raspoloženja i klju­ čnih mo­me­nata.

Šta je hešteg (#)?

Hešteg kao oznaka je reč ili fraza sa prefiksom simbola hešteg - #.

Može se reći da heštegovi predsta­v­ ljaju ključne reči koje definišu od­re­ đe­ni događaj, ciljnu grupu, atmosfe­ ru, proizvod, kampanju. Koriste se i za po­vezivanje sa određenim trend­ om ili izražavanjem osećanja.

Hešteg oznaka može da sadrži i više reči, samo mora da se piše bez raz­ maka, a bolja čitljivost može da se

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Čemu služi hešteg?

Komunikacija putem heštega pred­s­ tavlja univerzalan jezik koji ne poz­ naje granice zemalja ili kontinenata.

Korišćenje ovih oznaka je na­jlakši na­ čin da se priključite bilo kojoj temi, di­skusiji ili trendu, bez obzira gde se

tehnologija

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Da li ste znali?

Korišćenje ovih oznaka je najlakši način da se priključite bilo kojoj temi, diskusiji ili trendu, bez obzira gde se nalazite ili da li ste pozvani. na­lazite ili da li ste pozvani. Bilo da je u pitanju sportski događaj ili neko drugo takmičenje, možete da pode­ lite svoja zapažanja i utiske, kao i da pratite komentare svih onih koji su uku­cali hešteg koji se odnosi na taj do­gađaj. Isto važi za diskusiju o ne­ kom novom filmu ili seriji, određe­ nom političkom ili ekonomskom de­ ša­va­nju ili javnoj ličnosti. Bukvalno o bi­lo čemu što vas zanima. Recimo, dok pišem ovaj članak, jedna od ak­ tuelnih tema i heštega na Twit­teru je #KalamSir. Trenutno, lju­di iz ce­ log sveta, koji poštuju lik i de­lo pre­ minulog bivšeg predsednika Indije, APJ Abdul Kalam-u, izražavaju mu po­ čast, koristeći pomenuti hešteg.

U event industriji, putem heštega mo­žete da pratite dešavanja, utiske i komentare na svim kongresima, sku­povima, edukacijama, koji se de­­ ša­vaju u realnom vremenu, samo ko­­ri­ste­ći oz­naku koja označava taj do­ga­đaj.

Kao i da delite sopstveno iskustvo i utiske, ukoliko vi sami učestvujete na nekom skupu.

Takođe, možete da budete u toku sa trendovima i novostima u kongres­ nom i poslovnom turizmu iz celog sve­ta, prateći odgovarajuće hešteg­ ove. Što je još važnije, možete da im se priključite.

Na primer, zanimaju vas hoteli ili ve­ sti i trendovi iz kongresnog turizma iz Ju­goistočne Evrope, samo u Search po­lje ukucate #KongresniTurizam, i iz­listaće se sve postovi ili tvitovi sa ovim heštegom.

Pretraživač ne pravi razliku između ma­lih i velikih slova, tako da nećete po­grešiti ukoliko nekad otkucate reč ma­lim, a nekad veli­kim slovima.

Brojevi takođe mogu biti uključeni u hešteg i u event industriji obično

se koriste da označe godinu u ko­ joj se događaj održava (#confex15, #IMEX15). Ipak, znaci interpunkcije ni­su podržani, zato zaboravite na zna­ ke navoda, uzvika i slično.

Heštegovi u event industriji Najčešće i najšire prihvaćen i koriš­ ćen je svakako #eventprofs. Ima ši­ roku primenu i koristi se u tvi­tovima koji se na bilo koji način odnose na event industriju i profesionalce iz ove oblasti. Sličnu ulogu ima i ozna­ ka #me­etingprofs. #eventtech se odnosi na sve vezano za tehnologiju u event industriji, bilo da su to mobilne aplikacije, softveri za registraciju i event menadžment

ili promovisanje, u poslednje vreme, mnogobrojnih i aktuelnih startu­po­va iz ove oblasti. #EventCareers koristi se za postavlja­ nje postova o znanjima i veštinama za event planere, kao i u slučajevima regrutovanja i zapošljavanja. #EventJobs slično kao i prethodno na­vedeni, odnosi se na sve one koji traže posao ili zapošljavaju u oblasti event menadžmenta. #eventdesign odnosi se na dizajn i dekorisanje evenata. #event se koristi kada želi da se ista­ kne događaj bilo kog tipa. #eventplanning se naravno, odnosi na pripremu i planiranje događaja. #eventplanner koristi se u postovi­

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ma u kojima želi da se istakne uloga event planera. #EventTip se dodaje uz post koji pre­ dstavlja savet ili neku novu ideju za organizatore događaja. #kongresniturizam, #SEEmice kao i #SE­Ebtm heštegovi koji prate hote­le, pro­store, agencije kao i vesti, tren­d­ o­ve i istraživanja iz kongresnog tu­ri­ zma i event menadžmenta Jugoisto­ čne Evrope. #Eventhour, #EventPlannersTalk, #Ev­entBlogChat su heštegovi za t­­vi­t­ er če­tovanje event profesionalaca.

Diskusija se održava, respektivno, sv­a­kog ponedeljka, odnosno srede od 21-22h po BST (British St­andard Time) vremenskoj zoni, dok se #event­BlogChat održava svakog pr­ vog ponedeljka u mesecu od 21-22h

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po GMT (Greenwich Mean Time) zo­ni.

Dobra prilika da čujete o čemu ev­ent profesionalci iz celog sveta di­s­ku­tu­ ju, kao i da se sami priključite ra­z­go­ voru. Svi su pozvani.

Vredi pratiti i značajna svetska i re­ gionalna profesionalna udruženja iz event industrije.

Naravno, sva znača­jna udruženja ima­ ju svoj hešteg koji obično pred­sta­v­­lja njihovu skraćeni­cu.

Isto važi i za naj­zna­čajnije saj­move i ok­u­­pljanja. Neki od njih su: #pcma (Professional Convention Ma­ nagement Association) #mpi (Meeting Professionals Inter­ national) #ICCA (International Congress and Co­nvention Association)

SEE Business Travel & Meetings magazine · septembar 2015

#asae (American Society of Associa­ tion Executives) #ises (International Special Events So­ciety) #gmic (Green Meetings Industry Co­un­ cil), #CSR (Corporate Social Res­po­n­si­ bi­lity) obuhvataju „ze­lena” pu­tovanja i eko događaje, kao i #greenme­etings #CMP (Certified Meeting Professio­ nal) odnosi se na zvanje sertifikova­ nog organizatora događaja #ibtm, #imex su oznake za najznačaj­ nije sajmove kongresne industrije, a #SEEbtmParty hešteg za okupljanje event profesionalaca iz regiona Jugo­ istočne Evrope.

Primećujete da su neki heštegovi na­ pisani sve malim slovima, a pojedini sa velikim ili kombinacijom malih i velikih. Pretraživač ne pravi razliku, tako da je ispravno kako god napi­ šete.

Ostali heštegovi koji se koriste u ev­ ent industriji jesu #venue, #hotel, #me­eting, #networking, #tra­deshow, #MICE, #EventStudents i tako dalje.

Ova lista nikada nije konačna, obzi­ rom da praktično svakoga dana može da se pojavi neki hešteg od značaja za praćenje i/ili priključivanje.

Miona Milić

A hashtag (#) guide for MICE tourism and event management

technology

Digital communications

On social media, the hashtag is the foundation of communication, signi­fying either presence or comme­n­tary on a certain event, an associ­ation wi­th an issue, profession, hob­by, op­inion... Or simply un­derlining a cer­t­ain mood or atmosphere.

Hashtags are widely used in MICE to­ urism and event ma­nagement. You can use them to ke­ep up with ha­p­ pe­ni­ngs at various eve­nts, join in on is­su­es that interest you, keep up with trends, or even la­unch your own idea or business.

What is the hashtag (#)?

The hashtag as a designation is a wo­ rd or a phrase that has the hashtag symbol (#) a prefix. You can say that hashtags represent keywords that define a certain event, target group, mood, products, or ca­m­paign. They are also used for association with a certain trend or expres­sing feelings.

ing a specific target audience, mood, or key moments on other social me­ dia (Instagram, Facebook).

What are hashtags for?

Communicating by using hashtags re­ presents a universal language that is not limited by countries or co­nti­ne­­ nts.

Using these tags is the easiest way to join in on an issue, discussion, or trend – regardless of where you are

or whether you are invited. Whether it is a sports event or ano­ther kind of competition, you can sha­re your im­ pressions and observati­ons, as well as monitor comments ma­de by all who typed the hashtag relating to the event.

The same applies to discussing a new movie or TV show, some po­litical or economic event or a celebrity. It can mean literally anything that you’re in­terested in.

A hashtag can contain more than one word – you just need to write it without any spaces – and higher readability can be achieved by ca­ pitalising each word. Hashtags are most often seen on Twit­ter, where they make most se­nse, although it also has a role in se­arching or reach­

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Did you know?

Using these tags is the easiest way to join in on an issue, discussion, or trend – regardless of where you are or whether you are invited.

For example, while I’m writing this article, one of the topics and hash­ tags trending on Twitter is #KalamSir. At the moment, people from all ov­ er the world who admire the late ex-President of India APJ Ab­dul Ka­ lam are honouring him by using this hashtag.

In the event industry, you can use ha­shtags to keep up with events, im­ pressions, and comments at all con­ gresses, meetings, or seminars that are taking place in real time, just by using the tag for the event.

You can also share your own expe­ rience or impressions, if you’re invo­ lved in an event. In addition, you can keep up with trends and news in MICE tourism and business travel from around the globe by monitor­ ing the appropri­ate hashtags. More importantly, you can join in.

For example, if you’re interested in hotels or news and trends in MICE tourism from South-East Europe, all you need to do is to type in the search field #Kongre­sniTurizam and you’ll get a list of all postings or tweets that contain this hashtag.

The search engine cannot discern capitalised and non-capitalised let­ ters, so you won’t make a mistake if you sometime type out the word dif­ ferently.

Numbers can also be included in ha­ shtags, and the event industry usu­ ally uses them to designate the year in which the event is taking place (#confex15, #IMEX15). However, pu­ nctuation marks are not supported, so you can forget about quotes, ex­ clamations, or the like.

certainly #eventprofs. It has wide ap­plication, and it is used in tweets that are in any way related to event management or pro­fessionals from this field. #meetingprofs also has a similar role. #eventtech relates to all things te­c­­h­ nology in event management, be it mo­bile apps, event mana­gement and registration software, or promoti­ons of the numerous brand new st­artups in this field. #EventCareers is used for posting stuff about know-how for event plan­ ners, as well as recruitment and em­ ployment. #EventJobs serves a similar purpose

Hashtags in event management The most common and widely spre­ ad hashtag in our industry is most

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as the previous hashtag: it pertains to all those looking for work or emp­ loyment in event management. #eventdesign pertains to designing and decorating events. #event is used for highlighting an ev­ ent of any kind. #eventplanning, of course, pertains to preparing and planning events. #eventplanner is used in postings th­­at aim to highlight the role of the ev­­ent planner. #EventTip is added to postings that serve as advice or new ideas for ev­ ent organisers. #kongresniturizam, #SEEmice, and #SE­Ebtm are keeping up with hotels,

#ises (International Special Events So­ciety) #gmic (Green Meetings Industry Co­ uncil), #CSR (Corporate Social Re­s­po­ n­sibility), #greenmeetings include gre­en travel and eco-events #CMP (Certified Meeting Professi­ onal) pertains to the title of certified event organiser. #ibtm, #imex designate the most im­portant MICE trade shows, and #SEEbtmParty is used for the gathe­ ring of event management profes­ sionals from the South-East Europe region.

venues, agencies, news, trends, and studies in MICE tourism and event management in South-East Europe. #Eventhour, #EventPlannersTalk, and #EventBlogChat are used for chats on Twitter among industry profes­ si­o­­nals. The discussion takes place, respecti­vely, every Monday and We­dnesday from 9 to 10 p.m. BST, while #eventBlogChat is held every first Monday of the month between 9 and 10 p.m. GMT. This is a good opportunity to hear what event professionals from all over the world are talking about, as well as to join in on the conversa­ tion. Everyone’s invited.

Additional worthwhile items global and regional professional associati­ ons in event management. Natural­ ly, every significant association has its own hashtag that is usually its ac­ ronym. The same goes for the most important trade fairs and gatherings.

Some of these are: #pcma (Professional Convention Ma­ nagement Association) #mpi (Meeting Professionals Inter­ national) #ICCA (International Congress and Convention Association) #asae (American Society of Associa­ tion Executives)

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You can see that some hashtags are written in all lower case, and some combine capital and lower case let­ ters. The search engine cannot dis­ cern these, so you’ll get it right any­ way you write it.

Some other hashtags used in event management are #venue, #hotel, #meeting, #networking, #tradeshow, #MICE, #EventStudents, etc.

The list is never final, considering the fact that practically every day you can see a new hashtag that is important to keep up with and/or join.

Miona Milic

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intervju

UNESCO lista svetske kulturne baštine

Očuvanje kulturnih nasleđa i jačanje lokalnih zajednica Pokazalo se da broj turista može značajno da se poveća kada se lokacija nađe na Listi svetske kulturne baštine. Važno je da turisti posete ove lokacije, ali je još važnije da se one sačuvaju za naredne generacije, za predstojeće godine. · 1.031 lokacija širom sveta, u 163 zemlje: - 802 kulturne - 192 prirodne - 32 mešovite Za pitanja koja smo imali i za više in­formacija o UNESCO listi svetske ku­l­turne baštine, pronašli smo odgo­ vo­re na pravom mestu, u Svetskom ce­n­tru kulturne baštine (World Heri­ tage Center).

kri­te­ri­juma, koji su zapravo ka­ra­k­te­ risti­ke kulturnih ili prirodnih lokacija, a svaka lokacija mora da is­pu­ni naj­ manje jedan od njih (npr. re­mek-delo ljudske kreativnosti ili izu­zetni pri­ rodni fenomen). Ovih de­set kriteriju­ ma mogu da se pogleda­ju na adresi http://whc.unesco.org/en/criteria/.

2. Koje su ključne aktivnosti koje UNE­ SCO organizuje u vezi sa ovim lokaci­ jama?

Najvažniji cilj Konvencije o svetskoj ku­l­turnoj baštini je očuvanje lokacija.

Komisija za svetsku kulturnu baštinu ima 21 člana iz zemalja koje su ra­tifi­ kovale ovaj dokument i sastaje se je­ d­nom godišnje kako bi proverila oču­ va­nost lokacija, dodala nove lokaci­­je na Listu ili, ukoliko je potrebno, do­da­ la lokacije na Listu ugrožene sve­tske kulturne baštine.

Održivi turizam se fokusi­ra na oču­vanje lokacija dok isto­vre­ me­no uključuje i osnažuje lo­ kalne za­jednice.

1. Kada kažemo da je neka lokacija na UNESCO listi svetske kulturne bašti­ne svakom je jasno da je u pitanju nešto što treba videti. Šta je potrebno da se jedna lokacija na­đe na listi? Koji je najvažniji kriteri­ jum?

Ključni element za stavljanje na Listu svetske kulturne baštine je izvanre­ d­na univerzalna vrednost (Outstan­ ding Universal Value - OUV), što z­na­ či da lokacija mora da bude v­ažna za či­ta­vo čovečanstvo, a ne samo za ze­m­lju u kojoj se nalazi. Postoji d­e­s­et

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Lumbini, Nepal - mesto budističkog hodočašća

Cilj

Najvažniji cilj Konvencije o svet­ skoj kulturnoj baštini je oču­va­ nje lokacija.

intervju

i n t e r v j u

UNESCO slavi 70. godišnjicu svog os­ nivanja kao organizacije Ujedinjenih nacija, a 2015. godina takođe pred­ stavlja prekretnicu za UN – označava kraj Milenijumskih razvojnih ciljeva i pokretanje novog globalnog progra­ ma za održivi razvoj.

Vulingiuan laguna i oblast od istorijskog značaja, Kina

3. Kako prema vašem mišljenju ove lo­kacije utiču na imidž zemalja u koji­ ma se nalaze?

Pokazalo se da broj turista može zna­ čajno da se poveća kada se lokacija nađe na Listi svetske kulturne bašti­ ne. To povećava svest o značaju loka­ cije, kao i potrebu da se ona očuva.

Naravno, pored toga postoji nada da tu­risti mogu da nauče da uživaju u nji­ma bez nanošenja štete.

da doprinesemo njihovom očuvanju putem podizanja svesti i međunaro­ dne solidarnosti.

5. Ove godine UNESCO slavi 70. godiš­ njicu. Kako je izgledala vaša rođen­ danska zabava?

U znak pokretanja slavljeničke go­d­i­ ne održan je koncert All-Star Global u UNESCO sedištu na Međunaro­dni dan džeza (30. april), na kom se oku­ pilo preko dvadeset čuvenih umetni­ ka i ličnosti na istoj sceni kako bi od­a­li poštovanje džezu i kulturnoj d­i­p­lo­ma­ tiji.

Svetlana Gavrić

Održivi turizam se fokusira na očuva­ nje lokacija dok istovremeno uključu­ je i osnažuje lokalne zajednice.

4. Da li možete da navedete neke od naj­posećenijih lokacija sa Liste?

Teško je reći. Trenutno postoji 1.031 lokacija u svim delovima sveta – 802 kulturne, 197 prirodnih i 32 mešo­ vi­te (i kulturne i prirodne) u 163 ze­ m­lje. Ohrabrujemo sve ljude da se in­for­mišu o njima, a velika je verova­ tno­ća da u svačijoj blizini postoji ne­ ka lokacija sa Liste. Čak i ako niste u mogućnosti da pose­ tite sve lokacije, naš zajednički cilj je Konvencija

Najznačajnija karakteristika Ko­n­ vencije o svetskoj ku­lturnoj ba­š­ tini iz 1972. godine je u tome što po­vezuje zajedno, u jednom do­ kumentu koncept za­šti­te pri­rode i očuvanje kultur­nih dob­a­ra.

Istorijski centar Oahaki i arheološko nalazište u Monte Albanu, Meksiko

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interview

UNESCO World Heritage Sites

Preserving of heritage sites and empowering local communities It has been found that tourism can increase significantly once a site is inscribed on the World Heritage List. The important thing is to bring tourist to visit these sites, but to preserve them for incoming generations, for following years, is more important. · 1,031 sites around the world, in 163 countries: - 802 cultural - 197 natural - 32 mixed

be met (for example, to be a ma­ster­ pi­ece of creative human genius; or to contain superlative natural phen­ o­mena).

The ten criteria can be seen at http:// whc.unesco.org/en/criteria/.

2. What are the main activities orga­ nized by UNESCO regarding the sites?

Sustainable tourism focuses on preserving sites while in­ volving and empowering lo­ cal communities.

The most important goal of the Wo­r­ ld Heritage Convention is the preser­ vation of sites.

For questions that we had and more about UNESCO World Heritage Sites, we found answers at the right place – in World Heritage Center.

1. When we say It is UNESCO World He­­ritage Site, all people in the world know that it’s worth seeing.

What it takes to be included in the list? What is the most important cri­ teria?

The essential element for World He­ ritage sites is Outstanding Universal Value (OUV), meaning that the site mu­st be important for the whole of hu­manity, not just the country on wh­o­se territory it is located.

There are ten criteria, ch­aracteristic of cultural or natural sites, and for each site, at least one of these must

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Okavango Delta, Botswana

Goal

The most important goal of the World Heritage Convention is the preservation of sites.

We encourage everyone to learn about them, and it is likely that there is a World Heritage site near you.

interview

i n t e r v i e w

Even if one does not get to visit all si­ tes, our common goal is to help pre­ serve them through raising aware­ ness and international solidarity.

Old City of Dubrovnik, Croatia

This raises awareness of the impor­ tance of the site, and of the need to preserve it.

And of course, tourists hopefully le­ arn to enjoy visiting sites without da­ maging them.

Giant’s Causeway and Causeway Coast, UK

The 21-member World Heritage Com­ mit­tee, made up of countries who have ratified the World Heritage Co­ nvention, meets once a year to re­vi­ ew the state of conservation of sites, add new sites to the World He­rita­ge List, or add sites to the List of World Heritage in Danger, if ne­eded.

Sustainable tourism focuses on pre­ serving sites while involving and em­ powering local communities.

4. Could you name one or few Herita­ ge sites most visited in the world?

This is difficult to say, as there are now 1,031 sites around the world, 802 cultural, 197 natural, and 32 mi­ x­ed (both cultural and natural) in 163 countries.

5. This year UNESCO celebrates 70th bi­rt­hday. What your birthday party lo­oked like?

UNESCO is celebrating the 70th anni­ versary of its establishment as a UN Organization, and 2015 is also a turn­ ing point for the UN – it marks the end of the Millennium Development Goals and the launch of a new global sustainable development agenda.

To launch the celebration year, an All-Star Global Concert was held at UNESCO Headquarters for Interna­ tional Jazz Day (30th April), bringing mo­re than two dozen renowned ar­ tists and personalities together on one stage in a celebration of jazz and cultural diplomacy.

Svetlana Gavric

3. In your opinion, how these sites co­ n­­tribute to the tourist image of cou­n­ t­ries?

It has been found that tourism can in­ crease significantly once a site is ins­ cribed on the World Heritage List.

The Convention

The most significant feature of the 1972 World Heritage Con­ vention is that it links toget­h­er in a single document the con­ c­e­pts of nature conservati­on and the preservation of c­ul­tu­ ral pro­perties.

Royal Palaces of Abomey, Benin

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Intervju: g-din Radomir Podinić

hotel

Best Western Hotel M – Tradicija duga 4 decenije Best Western Hotel M, kategorije 4 zvezdice i kao prvi kongresni hotel u Beogradu, ide­ alan je izbor kako za poslovne ljude, tako i za turiste. Hotel se nalazi u jednom od naj­ mirnijih delova Beograda, u Banjičkoj šumi na svega nekoliko minuta uda­lje­nosti od ce­ntra grada. Potvrdu kvaliteta rada i na međunarodnom nivou hotel je dobio 2002. go­dine, kada je kao prvi hotel iz Srbije postao član Best Western ho­telskog lanca.

O prednostima BW Hotela M i bu­ dućim planovima razgovarali smo sa g-di­n­om Radomirom Podinićem, pred­se­dnikom nadzornog odbora T.P. Mla­dost Turist a.d., u čijem se sas­ta­vu ho­tel nalazi.

1. S obzirom na to da je BW Hotel M me­sto održavanja mnogobrojnih do­ gađaja, možete li nam reći koje su njegove prednosti za organizatore?

Kada se radi o organizaciji događaja, prednost hotela su 6 konferencijskih sala, čiji je kapacitet od 20 do 440 me­sta. Zahvaljujući tome, u hotelu se mo­gu organizovati manji sastanci, ali i velike konferencije, kao i ko­n­g­ re­si. Sale su opremljene i svom po­t­ rebnom tehničkom opremom, kao i opremom za simultano prevođenje.

U sklopu hotela se nalaze i 2 restora­ na, kao i parking sa preko 150 mes­ ta. Takođe, zahvaljujući smeštajnom kapacitetu koji čini 180 soba i apart­ mana, hotel može smestiti veliki broj gostiju, pogotovo kada je potrebno da se učesnici događaja smeste u isti hotel u kom se događaj i održava.

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Pored kapaciteta kojima raspolaže, prednost hotela su naravno i zapos­ le­ni koji u svakom momentu stoje na ra­spo­laganju kako organizatorima do­ga­đaja, poslovnim gostima tako i tu­ristima koji su u poseti Beogradu.

Kao potvrda da je BW Hotel M ide­a­ l­no mesto za organizaciju događaja, je i kategorizacija kongresnog hotela koju je dobio 2013. godine, čime je postao prvi kongresni hotel u Beo­ gradu.

2. U prilog toj priči govori i činjenica da je BW Hotel M bio mesto održava­ nja 3.000 domaćih i međunarodnih skupova sa preko 250.000 učesnika.

Možete li nam navesti neke od vaših klijenata, kao i kongrese koji su orga­ nizovani?

Neki od klijenata koji su organizovali događaje u hotelu su OSCE, GIZ, Am­ e­rička ambasada, Hypo Alpe Ad­ria Banka, Klinički centar Srbije, Air Ser­ bia, Lekarska komora Srbije, ali i sp­ o­rt­ski savezi Srbije među kojima su Odbojkaški savez, Rukometni sa­vez, kao i mnogi drugi.

SEE Business Travel & Meetings magazine · septembar 2015

Kada se radi o kongresima BW Hotel M je bio me­sto održavanja BASIC-a, ko­ng­re­sa of­talmo­loga, kongresa re­ umatologa, ko­n­gresa psihoterape­ u­ta, BBICC ko­n­gresa, kao i mnogih dru­g­ih konfe­re­n­cija i seminara.

3. Da li imate u planu neke nove inve­ sticije?

Pored stalnih investicija u stručno us­ a­vršanje zaposlenih kao i renoviranje 42 premier sobe, u planu je i izgrad­ nja spa centra površine 500 m2 kao i bazena koji bi bili opremljeni prema svetskim standardima.

Dodeljena priznanja: · TOS 1995 · TOB · Turistički cvet · SACEN · Privredna komora Beograda · Priznanje Novosadskog sajma · Žiri novinara i stručnjaka Mirjana Jokić

Interview: Mr Radomir Podinic

hotel

Best Western Hotel M – Four decades of tradition Best Western Hotel M, Belgrade’s first MICE hotel boasting four stars, represents an ideal choice both for business people and tourists alike. The hotel is situated in one of the quieter parts of Belgrade – Banjica Forest – just a few minutes away from the city centre. In 2002, the hotel was rewarded for its global-scale quality of service when it became the first hotel in Serbia to join the Best Western hotel chain.

Mr Radomir Podinic, President of the Supervisory Board of T.P. Mladost Tu­ rist a.d., part of which is BW H­o­tel M, talked about the hotel’s ad­vantages and future plans.

1. Many different events take place at BW Hotel M. Can you tell us a bit ab­ o­ut what advantages the hotel offers to event organisers?

When it comes to event organising, the hotel advantages are 6 conferen­ ce rooms, which can accommodate between 20 and 440 attendees. This allows the hotel to organize smal­ler meetings and large conferen­ces, as well and congresses. The co­nference rooms are also equipped with the re­ quired technical equipment and si­ multaneous translation eq­uipment.

There are 2 restaurants at the hotel, as well as a parking lot with over 150 parking spaces. In addition, tha­ nks to its capacity of 180 rooms and suites, the hotel can accommodate large numbers of guests – especi­ ally when event participants are re­ qui­red to stay at the same location

wh­ere their event is taking place.

On top of the available capacities, the ho­tel also counts its employees am­o­ng its advantages. The staff is al­ ways at disposal to event or­ganisers and business travellers, as well as to tourists who are visiting Belgrade.

Another thing that proves that BW Ho­tel M is an ideal place for organisi­ ng events is the MICE hotel category since 2013, making it the first ever MICE hotel in Belgrade.

2. This is also backed by the fact that BW Hotel M hosted 3,000 national and international events attended by more than 250,000 participants.

Can you name a few of your clients or events that took place at your hotel?

Some of our clients who decided to or­ganise their events at our hotel are OSCE, GIZ, US Embassy, Hypo Alpe Adria Bank, Klinicki centar Srbije (Serbian Medical Centre), Air Serbia, Serbian Medical Chamber, as well as Serbian athletic associations such as the Volleyball Association, Handball Association, and many more.

When it comes to congresses, BW Ho­tel M hosted events such as B­A­S­­ IC, an ophthalmologists c­ongress, a rheuma­tologists congress, psycho­ the­ra­­pists congress, BBICC, and nu­ m­e­ro­us other conferences and se­mi­ nars.

3. Do you have any plans for new in­ vestments?

In addition to the on-going invest­­­ ments in our employees’ professio­ nal de­ve­lopment and the renovati­o­ ns of 42 premier rooms, we are also g­o­ing to add a 500 m2 spa centre and a swim­ming pool that will meet the hi­gh­est world-class standards.

Awards: · TOS 1995 · TOB · Turisticki cvet (The Flower of Tourism) · SACEN · Belgrade Chamber of Commerce · Award of Novi Sad Fair · Jury panel of journalists and professionals Mirjana Jokic

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destinacija

Najposećenija destinacija Crne Gore

Grad Budva – Spoj istorije i budućnosti Budva je jedan od najstarijih urbanih centara Jadrana koji je nastao pre 2.500 go­ dina. Prelepe plaže, mnoštvo restorana i hotela, bogat noćni život, mogućnosti za tim bilding i podsticajna putovanja čine Budvu jako privlačnom destinacijom kako za individualne goste tako i za organizatore događaja.

Istorija Budve ja jako duga, a u prilog tome govore i brojni antički i spome­ nici srednjeg veka. Prema istorijskim izvorima Budva je poznata pre više od 2.500 godina, kao „grad Ilirije”.

Prema legendi Budvu je osnovao Ka­ dmo, sin feničanskog kralja Agenora i kraljice Telefose, koji je bio osvajač i vladar Beotije, pokrajine u Grčkoj.

Kada je iz grada Tebe proteran sa svo­­ jom ženom Harmonijom, pr­onašao je utočište kod ilirskog plemena En­ he­leja. Prema legendi Kadmo je do­š­ ao sa volovskom zapregom u Bud­vu.

Budva je otuda i dobila ime, s obzi­ rom da bous na grčkom znači vo.

Budva je bila poznata i pod imenima Butua, Buthos, Butoba i Civitas Anti­ que (Stari grad).

i izložbi pa je tako postao i Grad Te­ atar, a tako se zove i festival koji se održava od 1987. godine.

Posebnu vrednost Starog grada pre­ dstavlja i Crkva Santa Maria in Pun­ ta, kao i crkve Sv. Ivana, Sv. Trojice i Sv. Save Osvećenog.

Pored crkve Sv. Ivana nalaze se ostaci ranohrišćanske ba­zilike, a na Citadeli ostaci crkve Sv. Ma­ri­je. Između crkva je i scena za pre­d­stave Grada teatra.

U Starom gradu se mogu videti i zi­ dovi najstarije kapije Budve, rimski pi­loni.

Takođe, u Starom gradu se na­laze i Mu­zej grada Budve, u kojem je izlo­ že­na ar­heološka i etnografska po­sta­­ vka, kao i Moderna galerija, i spom­ en dom Stefan Mitrov Ljubiša.

Statua Budvanske plesačice koja se nalazi na putu ka plaži Mogren, je po­ stala jedan od simbola grada Budve pored koje zastane veliki broj turista kako bi se slikali.

Nekadašnja tvrđava Kaštel, a dana­ šnja Citadela je najmonumentalniji ob­je­kat koji se nalazi u sastavu bud­ vanskih zidina. Citadela je određeno

Šta videti Stari grad je najpoznatiji deo Budve, sa brojnim malim uličicama u kojima se nalaze restorani, galerije, barovi, butici. Stari grad je opasan bedemi­ ma, kulama i kapijama.

Tokom letnjih meseci mesto je odr­ žavanja brojnih predstava, koncerata

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Ulaz u tvrđavu Citadela

destinacija

d e s t i n a c i j a

Da li ste znali?

Budva je jedan od najstarijih gradova na Jadranskoj obali. vre­me bila i scena na kojoj se održa­ vao i festival Grad Teatar. Danas je Citadela mesto sa ugostiteljskim sa­ držajima, koje predstavlja jedinstve­ nu lokaciju za održavanje raznih vr­ sta događaja.

Na koje plaže otići Budva je poznata po plažama, a me­ đu najpoznatijim su Mogren, Ričar­d­ o­va glava, Pizana, Slovenska, i Beči­ ćka plaža.

Mogren plaža je ime dobila po mor­ naru Mogrenu kojeg su talasi izbaci­li na obalu, nakon što je preživeo na­ pad gusara. Zauzvrat, Mogren je sa­ gra­dio crkvu Svetog Antuna, od ko­je su danas ostali samo temelji.

Neki Budvani se i dalje drže običaja da se ne kupaju u moru pre 13. juna koji je dan Svetog Antuna.

Plaža Ričardova glava je jedna od najposećenijih plaža u Budvi, koja se nalazi ispod zidina Starog grada.

Ime je dobila po glumcu Ričardu Vi­ dmarku koji je tu snimao film „Dugi Bro­dovi” 1963. godine.

Pizana je najmanja plaža na Budva­ nskoj obali duga svega 50 metara.

Pizana se kao i Ričardova glava nala­ zi u podnožju zidina Starog grada, a posetiocima pruža i prelep pogled na Ostrvo Sv. Nikole.

Za razliku od Pizane, Slovenska pla­ ža je najduža plaža (duga 1.600 m) u Budvi koja je poznata po peščanom sprudu koji je povezuje sa ostrvom Sv­eti Nikola. Iznad ove plaže se na­ lazi budvansko šetalište. Plaža je ime dobila po prvim turistima iz Češke ko­ ji su na njoj boravili pre 80 godina, a ranije se zvala plaža Pod polje.

Bečićka plaža je proglašna za najle­ pšu plažu u Evropi, davne 1935. go­ dine, a 1965. godine je proglaše­na za najlepšu plažu Mediterana.

Pla­ža je duga oko 2.000 metara, a pre­ po­znatljiva je po raznobojnom pe­ sku. Takođe, Bečićka plaža je jedna od plaža sa najčistijom vodom.

Ulice u Starom gradu

Kongresni turizam Budve Pored toga što je popularno letova­ lište koje turiste privlači svojim pla­ žama, istorijskim obeležjima i luksu­ znim hotelima i restoranima, Budva je i najpoznatija kongresna destina­ cija Crne Gore.

U Budvi se nalaze mnogobrojni hote­ li visoke kategorije, koji zahvaljujući kako smeštajnim, tako i kongresnim kapacitetima u potpunosti mogu za­ dovoljiti potrebe organizatora najza­ htevnijih događaja.

Blizina aerodroma u Tivtu, dodatno do­prinosi odabiru Budve kao desti­ nacije za događaj, zahvaljujući orga­ nizovanju čarter letova.

Među hotelima koji se ističu po kva­ li­te­tu kongresne ponude su Hoteli Mo­ntenegro Stars grupe - Hotel Mo­ n­te­ne­g­ro, Ho­tel Blue Star i Hotel Sp­ l­e­n­d­id Confere­nce & Spa Resort u Beči­ći­ma, kao i Ava­la Re­sort & Vi­l­las, Ho­t­el Que­en of Montenegro, Hotel Me­d­i­te­r­an Be­či­ći.

Kongresnu ponudu Budve upotpuni­ će i novootvoreni Hotel Budva, gde je u planu izgradnja konferencijskih sala.

Budva može biti i odlična destinacija za organizaciju tim bildinga i podsti­ cajnih putovanja.

Pa se tako na plaža­ma mogu organi­ zovati razne igre za zaposlene, kao što su sportska nad­metanja na pes­ ku i u sportovima u vodi, potraga za blagom, a oni ma­lo smeliji mogu uži­ va­ti u čarima ronjenja ili ribolova.

Zahvaljujući pos­to­janju marine za g­ru­­pe se mogu organizovati krstare­ nja ili pak je­drenja, putem kojih će upoznati Budvu i njenu okolinu iz po­ tpuno drugačijeg ugla.

Za grupe koje su željne planinskog avanturizma, zahvaljujući blizini pla­ nina mogu se organizovati i sjajne biciklističke i planinarske ture.

Mirjana Jokić

Crkva Santa Maria in Punta

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destination

The most popular destination in Montenegro

City of Budva – A blend of history and future Budva is one of the oldest urban centres of the Adriatic coast, founded 2,500 ye­ ars ago. Beautiful beaches, a plenty of restaurants and hotels, bustling night life, as well as team building and incentive options are what makes Budva very attracti­ve destination, both for individual travellers and for event organisers.

Budva has a very long history, and ma­ny ancient and medieval monu­ ments speak of it. According to his­ torical records, Budva was known mo­re than 2,500 year ago as “a city of Illyria”.

Legend says that Budva was found­­ed

by Cadmus, son of king Agenor and qu­e­en Telephassa and conqueror and ru­ler of Boeotia, a province in Gr­e­e­ce.

When he was banished f­rom the city of Thebes with his wife Har­mo­nia, he found refuge with the Illy­ri­an tribe of Enchelei. According to le­­ge­nd, Cadm­ us came to Budva on an ox­cart.

That is where Budva got its na­me, si­ nce bous means ox in Greek. Budva was at times also known as Bu­tua, Bu­t­hos, Butoba, and Civitas Anti­que (Anci­ent City).

In the summer, the city hosts many stage plays, performances, and exhi­ bitions, so it became known as the Theatre City, which is also the name of the festival that has been running since 1987.

Another special feature of the Old Town is the Church of Santa Maria in Punta, alongside the churches of St. Ivan, Holy Trinity, and St. Sava.

Next to the Church of St. Ivan are the remains of an early Christian ba­silica, and the Citadel holds the re­mains of the Church of St. Mary.

Between the churches lies the stage

for the Theatre City plays. The walls of Budva’s oldest gate and Roman pil­ lars are also part of the Old Town’s charm.

The Budva Museum, with its perma­ nent archaeological and ethnogra­p­ hic display, the Modern Gallery, and the Stefan Mitrov Ljubisa Memori­al House are also among the things to be seen in the Old Town.

The Statue of the Budva Dancer, lo­cated on the way to the Mogren be­ach, became one of the city’s land­ ma­rks where a large number of touri­ sts stop to take pictures.

What to see?

The Old Town is the most well-kno­ wn part of Budva, with numerous al­ lies filled with restaurants, galleries, bars, and boutique shops.

The Old Town is surrounded by walls, towe­rs, and gates.

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The church of St. Ivan

destination

d e s t i n a t i o n

Did you know?

Budva is one of the oldest ci­ ties on Adriatic coast.

The once fortress of Castel, today’s Ci­tadel, is the most monumental bu­­ilding situated between Budva’s walls. For a certain period, the Cita­ del was the stage where the Thea­ tre City festival took place. Now the Citadel boasts hospitality establish­ ments, as a unique location for dif­ ferent types of events.

On which beach to go Budva is famous for its beaches, and among the most well-known are Mo­ gren, Ricardova glava, Pizana, Slo­ venska and Becici beach.

The Mogren beach was named af­ter the sailor Mogren, who was wa­shed ashore by waves after he sur­vi­ved a pirate attack. As sign of tha­nks, Mo­ gren built the Church of Sa­int Anto­n, of which today only its fo­undati­ons are still here.

Some locals still adhere to the cus­ tom of not swimming in the sea be­ fore 13th June, Saint Anton Day. Ricardova glava is one of the most fre­quented beaches in Budva, loca­ ted below the walls of the Old Town.

It got its name after the actor Rich­ ard Widmark, whose film The Long Ships was filmed there in 1963.

Pizana is the smallest beach on the coast of Budva, only 50 metres long.

Like Ricardova glava, Pizana is situ­ ated at the bottom of the Old Town walls, and its visitors can enjoy the beautiful view of Saint Nicholas’ Is­ land.

Unlike Pizana, Slovenska beach is the longest beach (1,600 m) in Budva, kn­own for its backshore linking it to Saint Nicholas’ Island.

Above the beach is the Budva prom­ enade. The beach was named after the first tourists from the Czech Re­ public who stayed at the beach 80 years ago, replacing its earlier name of Pod polje.

Becici beach was voted the most be­ autiful beach in Europe in 1935, and in 1965 it was crowned the most be­

Marina

au­tiful beach of the Mediterranean.

Its 2,000 metres stretch over the di­s­ ti­nct colourful sand. In addition, Be­ci­ ci beach is counted among the bea­ ches with the clearest water.

MICE Tourism in Budva On top of being the most famous re­ sort, attracting tourists with its bea­ c­h­es, historical landmarks, and lu­­x­u­ rious hotels and restaurants, Bud­va is the most famous MICE destina­ti­ on in Montenegro.

Budva boasts numerous high-end ho­ tels that, thanks to their accommo­ dation and event capacities, can ful­ ly meet any requirement of the most demanding events. The proxi­mity of the airport in Tivat additional­ly ma­ kes Budva the go-to ev­ent de­stina­ tion thanks to chartering.

Among the hotels that stand out for their event organising qualities are the Montenegro Stars Group hotels – Ho­­tel Montenegro, Hotel Blue Star and Hotel Sple­ndid Conference & Spa

Resort in Becici, as well as A­vala Re­s­ ort & Villas, Ho­tel Queen of Mo­n­te­ne­ gro, and Ho­tel Mediteran Becici.

Budva’s MICE offer will be suppleme­ nted by the recently opened Hotel Bu­dva, which will also include confe­ re­nce rooms.

Budva can be a great destination for team building events and incentives.

Beaches can serve as locati­ons for dif­ ferent games for employe­es, such as sports competitions on sand and in water, treasure hunt, and those a lit­ tle more boldly can en­joy in diving or fishing. Thanks to the marina cruises or sailing can be organized, at which participants will meet Budva and its surroundings from a completely dif­ ferent point of view.

For groups that are looking for a mo­ untain adventure, thanks to the near mountains can be organized and gre­ at biking and hiking tours.

Mirjana Jokic

Beach in front of Hotel Splendid in Becici

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praksa

Tajna destinacija u organizaciji Talas-M DMC

Nesvakidašnji incentive u Crnoj Gori i Hrvatskoj „Netlight”, konsultantska firma, odlučila je da nagradi svoje zaposlene trodnev­nim putovanjem u Crnu Goru i Hrvatsku dok je sama destinacija do samog dolaska bi­la tajna. Putovanje je trajalo od 08. do 10. maja 2015. godine, a za organizaciju ov­og incentive programa odabrali su agenciju Talas-M DMC iz Budve. · 2 zemlje · 3 dana · 5 ekskluzivnih lokacija · 500 učesnika Zaposleni koji rade u sjedištima ove kompanije širom Evrope do­putovali su iz Švedske, Nemačke i Finske.

Agencije Talas-M DMC i Occasion od­ a­brane su da sprovedu u d­jelo ovo spe­kta­kularno putovanje u Cr­nu Go­ ru i Hr­vatsku sa incentive pr­ogra­m­om na vi­so­kom nivou.

Talas-M DMC i Occasion pronašle su nov način da, kombinujući 2 zemlje u samo 3 dana, ponude 5 ekskluzivnih lokacija za ukupno 500 učesnika.

Za ovaj nesvakidašnji događaj bilo je potrebno angažovati preko 200 ljudi

Konferencija, Cetinjska Ljetnja pozornica

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koji su uspješno obavili svoj zadatak.

Grupa je doputovala na dubrovački ae­rodrom iz različitih gradova, Helsi­ nki­ja, Stokholma, Minhena.

Program je počeo u Dubrovniku, iz či­je je luke putovanje nastavljeno tra­ je­ktom „Sveti Stefan” ka drugoj ta­j­n­oj destinaciji, Crnoj Gori. U znak do­bro­ do­š­lice, uz igru i pjes­mu tradicio­na­l­nih balkanskih pjesama, goste su do­če­ka­li trubači. Nakon ove tople do­b­ro­­do­š­li­ ce, uslije­dila je večera u fa­n­tasti­č­nom restora­nu na brodu.

Tokom večeri, za vrijeme krstarenja ka Crnoj Gori, uživajući u panorams­kom pogledu sa terase na morsku pu­činu, učesnici su slušali raznovrs­nu mu­ziku koja se puštala sa 5 bina.

Drugi dan započeo je konferencijom na Cetinjskoj Ljetnjoj pozornici, gdje su na samom dolasku učesnici imali prilike da probaju domaće priganice s medom, domaću kafu i čaj.

Po završetku konferencije, uputili su se ka Nacionalnom parku Lovćen, čiji su istorijski i kulturni razlozi, i pored rijetke i nesvakidašnje ljepote, zaslu­ žni za status Nacionalnog parka.

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Na jednom od lokaliteta Nacionalnog parka Lovćen članovi grupe su bi­li podijeljeni u timove kako bi učestvo­ vali u različitim aktivnostima, od tri­ atlona, peintbola, preko zip-laj­na, osvajanja šumskih vrhova sa kono­p­ cima u Nacionalnom parku, steličar­ stva i gađanja praćkom, do tenisa, ru­kometa i košarke.

A za one koji nisu obožavaoci ovak­ vih aktivnosti organizovana je pos­je­ ta Njegoševom Mauzoleju.

Nakon ovih iscrpljujućih aktivnosti, učesnici su imali priliku da uživaju u rustičnom pikniku, švedskom stolu na otvorenom, degustirajući okrep­ ljujuće lokalne proizvode.

Nakon toga, učesnici su iz Nacional­ nog parka krenuli preko serpentina za Tivat, uživajući usput u panoram­ skom pogledu. Grupa se zatim upu­ tila ka ostrvu Mamula, krstareći od Tivta na 15 brodova.

Veče je počelo neobičnom večerom na tvrđavi „Mamula” gdje su dodije­ ljene nagrade zaposlenima sa najbo­ ljim rezultatima.

Nakon večere, učesnici su imali pri­ like da uživaju u performansima ne­ svakidašnje akrobatske trupe, popu­ larnog trubačkog orkestra „Dejana Petrovića” i DJ-eva.

Ovaj svečani dan na tvrđavi ostrva „Mamula” završio se još jednim neo­

Triatlon u Nacionalnom parku Lovćen

bično upečatljivim iskustvom, jer su učesnici imali priliku da spavaju u za­ tvorskim ćelijama i to u vrećama za spavanje.

Sledećeg jutra, nakon buđenja, učes­ nici su pozdravljali zoru uz krike gale­ bova i piknik doručak na ostrvu, pri­je nego što su brodom napustili os­trvo „Mamula”.

Uz muziku i hranu pored bazena, če­ kao ih je crnogorski nacionalni vater­ polo tim poznat pod imenom „crno­ gorske ajkule” sa kojim su odmje­rili snage.

Nakon utakmice koje je bila praćena vatrenim navijanjem, odlikovani su medaljama. Učesnici su bili presreć­ ni što su dio jednog takvog jedinst­ venog iskustva.

Na putu za Herceg Novi, imali su pri­ like da uživaju u prelijepim pejzaži­ ma Boko-kotorskog zaliva pod zaš­ ti­tom UNESCO-a. Uslijedila je žurka na bazenu. Pob­jednici triatlona od pre­thodnog da­na teško da bi bolje mo­gli biti nagrađeni.

Ovaj događaj je odličan primer kako agencija kao što je Talas-M DMC sa iskustvom i posvećenošću koje pos­ jeduje može da organizuje velike do­ gađaje i sprovede u djelo jedinstve­ ne ideje na neobičnim lokacijama u Crnoj Gori. „Netlight” je konsultantska firma čiji je neprikosnoveni rad zasnovan na negovanju društvenog profesionalizma.

Utakmica sa crnogorskim nacionalnim vateropolo timom

„Genuine consulting” znači kombinacija KOMPETENT­ NOSTI, KREATIVNOSTI i OS­JEĆAJA ZA POSLOVANJE, čiji je cilj da ponudi nezavisna rješenja i opipljive rezultate od izuzetnog značaja za svoje klijente. Kompanija „Netlight” izgrađena je na principima ove tri vrijednosti kojima do­ prinosi svaki pojedinac, svako angažovanje i firma u cjelini.

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“Secret Destination” in the organization of Talas-M DMC

Extraordinary incentive in Montenegro and Croatia Netlight is a genuine consulting firm which has decided to reward their employe­ es with a three – day “secret destination” trip to Croatia and Montenegro. The trip was held from 8th to 10th May 2015, and for the organization of this incentive pro­ grame they have choose Talas-M DMC from Budva. · 2 countries · 3 days · 5 venues · 500 participants

which house Netlight offices in the­ir be­autiful cities. Talas-M DMC and Oc­ casion were selected to execu­te a spe­c­ta­cular travel incentive pro­gram that would evoke a high-end experie­ nce to Montenegro and Croatia.

Their employees gathered from va­ ri­ous European countries including Swe­den, Germany, and Finland, all of

Talas-M DMC and Occasion found a new way to combine two countries, only three days and five venues for a total of 500 participants.

Fortress Mamula

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This event included over 200 st­aff mem­bers who successfully accom­ plis­hed their goal.

The group arrived at the Dubrovnik airport from various cities such as Helsinki, Stockholm and Munich.

The program began at the Port of Dubrovnik and continued on to the Ferry boat “Sveti Stefan” on their way to the second secret de­s­tina­ti­ on, Montenegro.

The Netlight visitors were greeted by a Gipsy band that sang traditional Balkan songs and danced to welcome the­ir guests. This warm greeting was followed by a welcome dinner in the wonderful boat restaurant. During the night the participants had the op­portunity to utilize five sta­ges wi­ th dif­ferent kinds of music, as they were cruising from Croatia to Monte­ ne­gro and overlooking the sea on the panoramic terrace.

The second day started with a con­ fe­rence on the Summer Stage in Ce­ t­i­nje, upon arrival the participants

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ta­­s­ted local donuts with honey, do­ mestic coffee and tea. When th­­ey fi­ni­shed with the conference at the Am­p­hi­theater they went to the Na­ti­ onal Park Lovcen.

Apart from its unusual and extraor­ dinary beauty, historical and cultural reasons prevailed for it to become a National Park.

At the National Park Lovcen the par­ ticipants were organized into teams that participated in numerous acti­vi­ ti­es ranging from a triathlon, to pa­ intball, not to mention zip line, hi­gh rope course, archery, sling sho­oting, tennis, handball, as well as basket­ ball.

However for the individuals who don’t necessarily enjoy outdoors ac­ tivities as much, Talas-M DMC went ahead and catered to their needs as well by organizing a cultural tour to Mausoleum. After such energy con­ suming activities participants enjo­ y­ed an open air rustic buffet lunch wi­th local products to restore their energy.

In the meantime various buses gath­ ering waiting as the participants em­ barked on their departure from the National Park to Tivat via the serpen­ tine panoramic road. The group took 15 boats shuttles, from Tivat to Fort Mamula.

The evening began with an unusual dinner on the Fortress Mamula and awards were being given out to the best employees.

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Triathlon at National Park Lovcen

Following the dinner, participants en­ joyed a spectacular acrobatic show, a famous Gipsy band “Dejan Petrovic” as well as a DJs. The ever so festive day was ended on the beautiful Fortress Mamula as the participants had the unusually stri­ki­ ng experience of sleeping in the pri­ son cells.

The next morning, after being work up by the sound of various seagulls, the participants enjoyed a nice bre­ akfast right before leaving the Fort Mamula by boat.

During their journey to Herceg Novi they had the pleasure of seeing the Boka Bay which is protected by UNESCO. Their next activity included a po­ol party.

As referenced before, the triathlon win­ners from a day earlier would be compensated very heavily.

Along with the music and food, at the pool, awaited Montenegro National Water-polo team otherwise known as Montenegro Shark’s.

The triathlon winners were more th­ an happy to partake in such a uni­que experience. After some hardcore co­ mpletion, needless to say, the win­ ners were gifted medals.

This event is an excellent example how agency, with experience and de­di­ca­ti­on such as Talas-M DMC is capa­b­le of organizing huge events, uni­q­ue ideas at unusual locations in the co­unt­ry of Montenegro.

Netlight is a genuine consult­ ing firm based on a culture of social professionalism.

Gala dinner on the Fortress Mamula

Genuine consulting is about the combination of COM­ PETENCE, CREATIVITY and BUSINESS SENSE, to provide independent solutions and tangible results of significant value to their clients.

Netlight builds upon these three values from every per­ son, every engagement and the entire firm.

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Intervju: gdin Žarko Radulović, suvlasnik hotelske grupe Montenegro Stars

Lider razvoja turizma Crne Gore Gospodin Žarko Radulović je suvlasnik kompanije Montenegro Stars u okviru ko­ je posluju 3 hotela: Splendid Conference & Spa Resort 5*, Montenegro Beach Re­ sort 4* i Blue Star Hotel 4*. Kompanija je za prvih 10 godina ugostila više od četvrt miliona gostiju iz 121 države sveta, a i dalje je zadržala kosmopolitski duh.

Istovremeno, gospodin Radulović je jedan od osnivača Saveta stranih investitora u Crnoj Gori, ali i predsednik Crnogorskog turističkog udruženja koje okuplja oko 80 posto turističke privrede Crne Gore. · „Važno je da energija postoji.“ 1. Kako ste došli do odluke da osnu­ jete Montenegro Stars Hotel Group, i šta je bio pokretač te ideje?

Kako to obično biva u životu – najbo­ lje stvari se dese spontano. I Mon­ tenegro Stars projekat se mogu slo­ bo­dno reći desio! Pokretač te ideje bio je moj partner i danas sam si­gu­ ran da je dobro što se i nama i Cr­noj Gori de­sio Montenegro Stars.

dio–vizuelnom opremom, broj sku­p­ ova koji je okupio i okuplja najuticaj­­ nije ljude današnjice iz r­aznih ži­v­o­t­nih i poslovnih sfera, možda naj­bo­lje ilu­ struje našu ulogu i mjesto u toj pri­či.

Naša uloga bila je u tome što smo st­vorili infrastrukturu za razvoj ko­n­g­­ re­s­nog turizma, pokazali da pote­n­ci­ jal postoji, jačajući na taj način imidž Budve ali i destinacije. Kong­re­sni tu­ ri­zam se iz godine u go­di­nu sve in­­ten­­

zi­vnije razvija i bez na­mjere da zvu­ čim pretenciozno, mi­slim da mo­gu da ka­žem da je kompanija Montenegro Sta­rs dala značajan do­pri­nos tom ra­ zvoju.

3. Po čemu se ponuda Vaših hotela iz­ dvaja od ponude drugih hotela?

Svi hoteli manje više nude isti pro­ i­­zvod. Onoga trenutka kada ko­nzu­ mira­te taj proizvod, znate da li je vaš

2. Hotel Splendid je samo u ovoj go­ dini u periodu od septembra do juna ugostio preko 100 skupova i smatra se ključnim kongresnim odredištem u Crnoj Gori. Koliko hoteli iz vaše gru­ pacije doprinose razvoju Crne Gore kao destinacije za kongresni turizam?

Sama činjenica da imamo multi­fu­nk­ cionalnu salu koja je najveća te vr­s­te, donedavno i sa naj­savremenijom au­

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Žarko Radulović

destinacija

d e s t i n a c i j a iz­bor bio pravi ili ne. Mislim da v­­e­ći­ na „konzumenta“ našeg proizvoda i us­lu­ga ima pozitivan doživljaj hote­ la Splen­did. Međutim, mislim da to nije zato što je Splendid n­ajbolji ho­ t­el. Splen­did, nesporno ima d­obar hardwa­re, ali ima mnogo bolji s­o­ft­ wa­re – a to su ljudi. I ako se čime po­ no­sim – to su upravo ljudi sa k­ojima radim u kom­paniji, zahvaljujući ko­ji­ ma gost ov­dje ima pun doživljaj to­ kom bo­ra­v­ka u hotelu.

4. Svaki gost je bitan, ali da li imate tržišta i goste sa određenih destina­ cija koja su za Vas najznačajnija?

Svi su značajni – razliku je nemoguće napraviti. Ipak možda blagu predno­ st dajem onom gostu koji dolazi zi­mi, što ne znači da mi je više drag.

Naprosto, kada radite ovaj posao ht­ je­li to ili ne, ako volite ovaj posao vaš us­lovni refleks postane želja da uči­ni­ te sve da gost bude zadovoljan i baš to zadovoljstvo vas čini sretnim.

I to je nešto što me ispunjava i hrab­ ri, jer primjećujem da odlaze izuze­t­ no zadovoljni, bar ako je suditi po ko­ mentarima koje svakodnevno či­­tamo na najuticajnijim svjetskim porta­lima za turizam i putovanja. Ono što nam je još dragocjenije i što nas najvi­še mo­ti­više da stalno unaprjeđujemo kva­li­tet usluge i servisa jeste to što se 35 do 40 odsto tih gostiju već slje­ deće godine vrati u naše hotele.

5. Kada govorimo o korporativnim do­ gađajima, da li imate neki koji biste izdvojili?

Konobari plešu za goste na zabavi

Ime i prezime iz razumljivih razloga, naravno neću saopštiti a i to je manje važno spram koncepta samog do­ga­ đaja. Pamtiću ga po te­matskoj pro­s­ lavi i načina na koji smo je organizo­ vali mje­se­cima: Casino Royal - James Bond. Pola sale je bilo uređe­no kao re­storan, dok je druga polovina od­ vojena zavjesom transformi­sana u Casino.

Kada je nakon večere „zavjesa pala” – nesvakidašnja predstava je mogla da počne. Uključuju se svjetla i poja­vlju­ je se grandiozni Casino isti kao onaj koji su gledaoci mogli da vide u istoi­ menom filmu o James Bond-u.

Kuriozitet je bio što je za ruletom sje­ dio danski glumac Mads Mikkelsen koji je igrao glavnog negativca u tom filmu Le Chiffre-a i baš on je pozivao zvanice da mu se pridruže i okušaju

„Ako se čime ponosim – to su upravo ljudi sa kojima radim u kompaniji, zahvaljujući ko­ji­ ma gost ovdje ima pun do­ži­ vljaj tokom boravka u ho­te­lu.” sreću. To je recimo, događaj koji bih mogao da izdvojim, kao jedan od onih koji ma koliko da su zahtjevni i izazovni uvijek su šansa da pokažete koliko zaista možete da uradite.

6. Da li imate u planu neke nove in­ vesticije?

Nove investicije uvijek planiramo i stalno investiramo, jer stalno inovi­ ramo... Svojevremeno su me tokom gradnje Splendida prije 12 godina pi­tali: „A kada ćeš da završiš Splen­ did?“ i tada sam odgovorio: „Nikad!“, jer tako je to sa hotelskim biznisom -

Izuzetno je teško odgovoriti na ovo pi­­ tanje. Svi minuli događaji, a u ovom hotelu se godišnje organizuje pre­ko 100 različitih vrsta događaja, su bi­li izazovni na svoj način.

Uporni smo u naumu da nakon sva­ kog i klijent i mi budemo zadovoljni.

Mogao bih možda da izdvojim jedan.

Bila je to rođendanska proslava jed­ nog od najuticajnijih svjetskih ban­ kara.

U hotelu Splendid tih dana bilo je za­ hvaljujući njegovim gostima koncen­ trisano 85 odsto svjetskog kapitala.

OSCE konferencija

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d e s t i n a c i j a Prilikom upoznavanja mi je rekao: „O, Vi ste taj Gospodin Radulović, ko­ji je poredio Monako i Crnu Goru?

E pa, juče sam posjetio Žabljak, Ko­ lašin, danas obalu i mogu Vam reći da ste u pravu”.

Nesporno je da Crna Gora ima pote­ n­cijal, šarm koji plijeni i ne blijedi i si­ guran sam da ima šansu da jedno­ga dana bude i bolja od Monaka.

Na tome intenzivno ra­dimo svakoga dana i radićemo i ubuduće.

9. Za Vas je savršeno proveden dan ...?

Žarko Radulović i Princ Albert od Monaka

posao nikada nije završen. Stalno se nešto unaprjeđuje, mijenja,... a zato su investicije neopho­dne i biće ih si­ gurno.

7. Odakle crpite energiju za posao ko­ jim se bavite?

To ni sam ne znam da objasnim. Pret­ postavljam da osjećaj velike odgo­vo­ rnosti prema ljudima sa kojima ra­ dim (kompanija tokom cijele godine zapošljava 570 ljudi, tokom ljeta i do 850) me tjera da pronalazim tu do­datnu energiju koja je ogromna i ne mogu da objasnim odakle je sve crpim, ali svakoga dana je iznalazim, ali to je manje važno. Važno je da ta energija postoji i da je tu.

8. Upoznali ste puno svetski poznatih i uticajnih ljudi. Možete li da podeli­ te sa nama neku anegdotu iz Vašeg ži­vota?

Svojevremeno sam izjavio da će Cr­ na Gora za 10 do 15 godina biti tako ure­đena turistička destinacija i do te mj­e­re prepoznatljiva, da kad neko bu­de želio da objasni kako zapravo izgle­da da će reći kako je Monako ne­ što po­put Crne Gore. Možda malo vi­še optimizma, uobličeno u smjelo po­re­đenje kroz vedru poruku – ali ta po­ruka je našla svoj put. Ni m­anje ni više nego do Princa Alberta od Mo­na­ ka. Prošle godine Princ Albert je bo­ ra­vio u zvaničnoj posjeti Crnoj Gori.

Posjetio je i hotel Splendid.

Kako sam ja Crnogorac, a oni su po­ slovično lijeni – možda bi savršeno proveden dan bio: ležanje na udob­ noj ležaljci pored bazena uz dobru knjigu, na nekih 33 stepena i BEZ TE­LEFONA!!! ALI, već sljedećeg dana znam da bih pomamno zatražio i te­ lefon i da radim.

Riječju, za mene kao Crnogorca, taj savršeni dan može da traje bukvalno samo jedan dan. Čak i nedjeljom – pod uslovom da je slobodna odnos­ no ako ne radim – osjećam se poma­ lo nelagodno – kao da mi nešto fali.

Biće da smo se mi Crnogrci „iskvari­ li“ i navikli da ipak umjesto ležnika – naporno radimo.

Mirjana Jokić

Riblji restoran u Hotelu Splendid

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destination

Interview: Mr Zarko Radulovic, Co-Owner of Montenegro Stars Hotel Group

Leader of Montenegro tourism development Mr Zarko Radulovic is co-owner of Montenegro stars within the operating 3 ho­tels: Splendid Conference & Spa Resort 5 *, Montenegro Beach Resort 4 * and Blue Star Ho­tel 4 *. The company for the first 10 years has hosted more than a quarter million visitors from 121 countries of the world, and continues to maintain the cosmopolitan spirit. At the same time, Mr Radulovic is one of the founders of the Council of fore­ ign investors in Montenegro, but also the president of the Montenegrin tourist as­so­ ciation that gathers about 80 % of the tourism industry of Montenegro. · “The important is that the energy exists.”

1. How did you decide to establish Mo­ n­tenegro Stars Hotel Group and how did you get this idea in the first pla­ce?

Just like most things in life – the be­st things come about spo­ntaneously.

I can say that the Montenegro Stars project also just happened! My part­ ner came up with the idea, and to­ day I am certain that it’s a good thing that Montenegro Stars happened – both for us and for Montenegro.

la­test audio and visual equipment, the number of events that take pla­ ce the­re, as well as the fact that it gathers the most influential people of today from different areas of life and business are perhaps the best il­ lustration of our role and place.

We created the infrastructure for the development of MICE tourism, we sho­wed that the potential was there, strengthening both the repu­ tation of Budva and the destination

itself. MICE tourism is developing mo­re and more year after year and, wi­thout any intent to sound preten­ tio­us, I think it’s safe to say that Mo­ ntenegro Sta­rs has contributed sig­ nificantly to this de­ve­lo­pment.

3. What sets the offer of your hotels apart from other hotels?

All hotels offer the same product, mo­ re or less. Once you try the pr­oduct, you can tell whether you made the

2. Hotel Splendid hosted over 100 ev­ ents between September and June, and this hotel is considered to be the key MICE destination in Montenegro.

How much do the hotels from your group help the development of Mon­ tenegro as a meetings destination?

The fact that we have a multifuncti­ onal hall that is the biggest of its ki­­nd, until recently it also had the

Michel de Blust, Secretary General of ECTAA and Zarko Radulovic

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d e s t i n a t i o n

Outdoor party by the pool

“If there’s anything I’m proud of it’s the people I work with at the company, thanks to wh­ om our guests here can expe­ rience the full advantages of staying at the hotel.” right choice or not. I believe that mo­ st consumers of our products and se­r­ vices have a positive experi­ence with Splendid. However, I don’t think it’s because Splendid is the best hotel.

There’s no doubt that Splendid has ex­cellent hardware, but its software is much better – and its software are its people. If there’s anything I’m proud of it’s the people I work with at the company, thanks to whom our guests here can experience the full advantages of staying at the hotel.

4. Every guest matters, but are there any markets or guests from certain de­stinations that are the most im­ portant to you?

they are extremely satisfied, at least by the comments that we read every day on the most influential global websites for tourism and travel.

The thing that we value even more and that motivates us most to keep improving the quality of our servi­ ces is the fact that 35-40% of these guests return to our hotels next year already.

5. Are there any corporate events that you would like to mention by name?

It’s really hard to give an answer to this question. All past events – and the­re are over 100 of different ev­e­ nts taking place every year at the ho­ tel – were challenging in their own ways.

Our main goal is for both us and our customers to be satisfied after eve­ry event. There is maybe one that sta­n­ ds out above others. It was a birth­ day party of one of the most influen­ tial bankers in the world.

They are all important – it’s impos­ sible to discern any differences. Still, I may slightly favour the guests who come during winter, which doesn’t mean that I like them more.

Simply, when you’re in this business, whether you like it or not, if you love this job your default reaction beco­ mes your desire to do everything to make your guest satisfied, and this sa­tisfaction is what makes you hap­ py. This is what makes me fulfilled and gives me encouragement, beca­ use I can tell that when they leave

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Thanks to his guests, around 85% of global capital was at Splendid at the time. Of course, I can’t give you the name for obvious reasons, but the name itself is less important than the concept of the event itself.

I will always remember it for the the­ me party and the way we were orga­ nising it for months: Casino Royal James Bond. Half the hall was set up as a restaurant, while the other half was separated by a curtain and transformed into the Casino.

After dinner – when the curtain fell – the once-in-a-lifetime show began.

We turned on the lights and the ma­ gnificent Casino appeared, the same one that the viewers saw in the Ja­ mes Bond film.

One interesting fact was that we had Mads Mikkelsen – the actor who played the main bad guy, Le Chiffre, in the film – sitting at the roulette table, and he was inviting guests to join him and try their luck.

This is an event that is worth menti­ on as one of those that – no matter how demanding or challenging – al­ ways give you a chance to show how much you can actually do.

6. Do you have any plans for new in­ vestments?

We always have plans for new invest­ ments, because we are always com­ ing up with new innovations...

Once, while Splendid was still un­ der construction 12 years ago, I was asked when I would finish the hotel and I replied, “Never!” That’s how things are in the hotel business – the

Balkan Networking

destination

d e s t i n a t i o n job is never finished. There’s always something to improve or change...

That’s why investments are neces­sa­ ry, and there certainly will be more of them.

7. Where do you get the energy to do your job?

Even I can’t explain where. I think that the feeling of great responsibi­ li­ty to the people I work with (the company employs 570 people over the year, and up to 850 during sum­ mer) is what makes me find that ex­tra energy that is enormous, and I can’t quite explain where I get it from. I manage to find it every day, but that’s less important. The im­ portant thing is that the energy is there.

8. You’ve met many world-famous influential people. Are there any an­ ecdotes you can tell us about?

Once I said that Montenegro was go­ing to be such a distinguishable tra­vel destination in 10-15 years th­ at when someone would want to ex­pla­in what it actually looked like, they would say that Monaco is a bit like Montenegro. That was perhaps overly optimistic, a bold comparison with a cheerful message – but this mes­sage found its way. As far as to Prince Albert of Monaco. Last year, Prince Albert made an official visit

Mario Vargas Llosa, Nobel Prize Winner and Zarko Radulovic

to Montenegro. He also came to Sp­ le­ndid. When we were being in­tro­ duced, he told me, “Oh, you’re Mr Ra­dulovic, the one who compared Mo­n­tenegro to Monaco? Well yes­ terday I went to Zabljak and Kolasin, and today I saw the coast, and I can say that you’re right.” Montenegro undoubtedly has potential, a winni­ ng and everlasting charm, and I am certain that it has a chance to even surpass Monaco one day.

We are diligently working on it every day, and we will continue to do so in the future.

9. How would you describe your per­ fect day?

Being a Montenegrin, and we are known to be lazy by default, a per­ fect day could look like this: lying in

a comfortable deckchair by the pool with a good book at about 33 degre­ es and NO PHONES!!!

HOWEVER, I know that I would ask both to have my phone and to start working the next day already.

In short, for me as a Montenegrin, this perfect day can last literally just for a day. Even on Sundays – under the condition that I’m not at work – I feel a bit uneasy, like I’m missing something.

It must be that we “lost our track” somewhere along the way and got used to working hard instead of put­ ting our feet up.

Mirjana Jokic

Anniversary of Montenegro Stars Hotel Group

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hotel

Hotel Budva

Nov hotel u centru dešavanja u Budvi Hotel Budva je novo-izgrađeni hotel na odličnoj lokaciji u srcu grada Bu­dve. Nalazi se na glavnom šetalištu, tik uz more i u neposrednoj blizini Starog gra­da i gradske marine. Okružen tržnim centrima, brojnim plažnim barovima, no­ćnim klu­bovima i diskotekama, hotel Budva je savršen izbor ukoliko želite da os­jetite atra­ktivan dnevni i noćni život grada Budve.

Potrebno je manje od 30 minuta da do­đete do Hotela Budva od Tivats­ kog aerodroma, dok sa aerodroma u Podgorici treba oko 1 sat vožnje.

Budva je specifična kombinacija Me­ diteranskog pejzaža, istorije i kulture južnog dijela Jadranske obale.

Unutar i u neposrednoj blizini grada Budva, krije se jedinstvena, preko dva milenijuma duga istorija, koja Bu­d­vu postavlja među najstarije naseljene ce­n­tre regiona.

Sa modernim, savremenim d­izajnom, elegantnom i opremom v­rhun­skog kv­aliteta, sve sobe hotela B­u­d­va su na­p­ra­v­ljene da zadovolje sve potre­ bne iskusnog putnika, te da im obez­ bje­de besprekoran k­omfor.

Svaka so­ba ima mali radni sto, otvo­ reni gar­de­rober i salonsku stolicu.

Sve sobe su opremljene zvučno izolo­ vanim pro­zorima i vatrostalnim vra­ tima. Dječiji krevetac je dostupan po zaht­jevu.

Lociran u glavnom lobiju, Restoran i aperitiv bar nude savremenu ku­hi­ nju sa modernim dodacima favoriti­

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ma klasične kuhinje, uz pažljivo oda­ branu vinsku kartu i koktele. Meniji pro­movišu sezonske sastojke nabav­ ljene od lokalnih farmera i proizvođa­ ča, zbog čega sa ponosom hotel po­ sjeduje i HACCAP sertifikat.

Moderni otvoreni bazen na terasi ho­tela može biti odlično mjesto za or­ ga­ni­zaciju koktela, prijema, p­rivatnih proslava ili samo relaksaciju uz izva­ nredne osvežavajuće koktele i sve­že voće.

SEE Business Travel & Meetings magazine · septembar 2015

Za kraj 2015. godine očekuje se i izg­ radnja konferencijskih sala.

Velika sala će biti kapaciteta do 320 osoba, dok će 3 manje sale biti idea­ lne za radionice i treninge.

Sa izuzetno dizajniranim prostorom do najsitnijih detalja i savremenom te­h­ničkom opremom hotel Budva će zasi­gurno biti nezaobilazno mesto de­ ša­­va­nja u Budvi.

hotel

Hotel Budva

New hotel in the center of events in Budva Hotel Budva is a newly-built four+ star hotel that enjoys a great location in the heart of Budva’s city centre. It is situated on the main promenade, just by the sea and in immediate vicinity to the Old Town and Marina. Surrounded by a shopping mall, nu­ merous beach bars, night clubs and discos, Hotel Budva is the perfect choice if you li­ke to experience the attractive day and night life of the town of Budva.

It takes less than 30 minutes to ar­rive from the Hotel Budva to the Air­­port of Tivat, while the Podgorica Ai­r­port is an hour drive away.

Budva is a specific Mediterranean co­ mbination of landscape, history and cu­lture in the south part of the Adri­ atic coast.

Inside and in the near vicinity, Budva hides a unique history over two and a half millenniums long, positioning it among the oldest urban centers of the area.

With modern contemporary d­esign, elegant furnishings and high class eq­u­ipment, all rooms in Hotel Budva are designed to satisfy experienced travelers and to provide them with su­perb comfort. Every room has a sm­all working desk, walk-in wardro­ be and saloon chair.

All rooms are eq­u­ipped with sound­ proof windows and fireproof doors.

Baby crib is ava­ilable upon request.

Situated on the main floor, Restau­ rant and aperitif bar offers contem­ porary cuisine and modern updates

to classic favorites, along with a li­­st of carefully chosen wines and ha­nd­ ma­de co­ckta­ils.

Our menus f­eature se­asonal ingredi­ ents sourced f­rom lo­cal farmers and producers, all of wh­i­­ch are proud to have H­ACCAP ce­r­ti­fi­cate.

Modern outdoor pool on the ter­ra­ce can be a gre­at venue for cocktail pa­r­ ties, re­ce­ptions, private parties or ju­ st re­la­xing with excellent refre­sh­i­ng cocktails and fresh fruits.

For the end of 2015 conference ro­ oms are expected to be finished.

Large hall will have a capacity of up to 320 people, while 3 smaller ro­oms will be ideal for workshops and tra­i­ nin­gs.

With highly designed space to the smallest detail and modern techni­ cal equipment Hotel Budva will defi­ nitely be a must place for events in Budva.

SEE Business Travel & Meetings magazine · September 2015

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PREDSTOJEĆI DOGAĐAJI UPCOMING EVENTS IMEX Amerika 2015 13.-15.10.2015. / Las Vegas IMEX Amerika 2015 održaće se u kon­gre­ snom centru Sands Expo® i The Ve­ne­tian®| The Palazzo®. IMEX Amerika je glo­balni američki sajam namenjen podsticajnim putovanjima, sastancima i događajima, koji će još jednom ponuditi širok spektar drago­ cenih i inspirativnih novih ideja, znanja i iskustava putem svog izuzetno popularnog edukativnog programa. Sajam će okupiti preko 1.800 učesnika, 2.900 gostujućih kupaca i 2.900 izlagača.

ibtm world 2015 17.-19.11.2015. / Barselona Sajam će okupiti preko 15.500 profesiona­ laca iz kongresne industrije kao i preko 3.000 izlagača. ibtm world pruža veliki broj događaja za umrežavanje, kao i inovativne i dinamične edukativne sesije.

Ove godine, ibtm world uvodi sedam novih globalnih tema kojima se naglašava Knowledge Programme.

ACE of M.I.C.E. Exhibition 16.-18.03.2016. / Istanbul Vodeći regionalni događaj za sastanke, podsticajna putovanja, konferencije, događaje i poslovna putovanja, koji okuplja domaće i međunarodne kongresne kom­ panije uz ključne klijente iz Turske i celog sveta. Program gostujućih kupaca predsta­ vlja naj­va­žniji korak ACE of M.I.C.E. sajma.

ACE of M.I.C.E. Exhibition 2015 okupio je 11.687 profesionalaca i preko 269 kompani­ja izlagača iz 25 zemalja i 656 gostujućih kupaca.

IMEX America 2015 13th - 15th October 2015 / Las Vegas IMEX America 2015 will be held at the Convention Center Sands Expo® and The Venetian®| The Palazzo.

IMEX America is America’s worldwide ex­ hibition for incentive travel, meetings and events, which will once again offer a wide range of valuable and inspiring new ideas, knowledge and experiences through its highly popular education program. It gath­ ers over 1,800 participants, 2,900 hosted buyers and 2,900 exhibitors.

ibtm world 2015 17th - 19th November 2015 / Barcelona ibtm world, the leading global MICE event will bring together over 15,500 meetings industry professionals, and over 3,000 exhibitors. ibtm world delivers a number of networking events as well as innovative and dynamic education sessions.

This year, ibtm world is introducing seven new global themes to its Knowledge Programme.

ACE of M.I.C.E. Exhibition 16th - 18th March 2016 / Istanbul The leading regional event for the meeti­ ngs, incentives, conferences, events and business travel industry, gathers national and international MICE companies with the Hosted Buyers from Turkey and all over the world. Hosted Buyer Programme is the most important step of ACE of M.I.C.E. Exhibition. ACE of M.I.C.E. Exhibition 2015 gathered 11,687 industry professionals wi­ th over 269 exhibiting companies from 25 countries and 656 high-level hosted buyers.

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sajam Mesto okupljanja svetske kongresne industrije

IMEX Amerika – Svi ciljevi na jednom mestu IMEX Amerika 2015, globalni američki sajam namenjen podsticajnim putovanji­ ma, sastancima i događajima koji će se održati u Las Vegasu od 13. do 15. oktobra u kon­gresnom centru Sands Expo® i The Venetian®| The Palazzo®, najavio je nove i broj­nije izlagače, intenzivan edukativni program i najnovija istraživanja.

Uz prošireno bogatstvo izbora i no­ vih ideja za kupce i organizatore, no­ vi izlagači na IMEX Amerika sajmu za sada pokrivaju brojne sektore.

Pored toga, 21 izlagač, kojima ovo ni­je prvi nastup na sajmu, odlučio je da poveća svoje štandove, koji po­ krivaju skoro četvrtinu svih do sada prodatih izlagačkih mesta.

„Vrlo smo uzbuđeni zbog toga što pri­mećujemo da izlagači povećavaju svo­ja ulaganja u IMEX Amerika dok se spremamo za njegovo peto izda­ nje“, izjavila je Karina Bauer, izvršna direktorka kompanije IMEX Group. „Verujemo da je to odraz pozitivne energije koja trenutno raste širom Sjedinjenih Država i u kongresnoj in­ dustriji na globalnom nivou.

Pred nama je dosta poslova, novih poznanstava i partnerstava za skla­ panje, kao i uvek najboljih praksi za de­ljenje.”

Intenzivna edukacija i najnovija istraživanja IMEX Amerika će još jednom ponudi­ ti širok spektar dragocenih i inspira­ tivnih novih ideja, znanja i iskustava pu­tem svog izuzetno popularnog ed­ u­kativnog programa.

U okviru programa, koji nosi naziv In­spiration Hub, edukativni termini će biti prezentovani u najrazličitijim formatima – od seminara, neformal­ nijih okupljanja, upoznavanja struč­ njaka (Meet the Expert) do okruglih stolova sa aktuelnim temama (Hot Topis Tables) i istraživačkih grupa.

Smart Monday, čiji je sponzor MPI, biće održan i ove godine 12. oktobra uz predavanja u organizaciji ASAE i ICCA, a mladim i starijim profesio­

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sajam

sajam

Na pitanje „Iz koje sfere misli­ te da će poteći sledeća veli­ka in­o­vacija u orga­nizaciji do­ga­ đaja?“, više od 50% prisutnih gostujućih kupaca i izlagača i preko 40% posetilaca ozna­ čilo je tehnologiju iznad ob­ ra­zo­vanja, brige o zdravlju i do­brostanju i osmišljavanja do­ga­đaja. nalcima biće na raspolaganju dva no­ va edukativna segmenta.

Prema rezultatima istraživanja u kom je učestvovalo preko 800 k­upaca i do­ ba­v­lja­ča na ovogodišnjem IMEX sa­j­ mu u Frankfurtu, tehnologi­ja je se­k­ tor od kog se očekuje da će izroditi sle­deću veliku inovaciju u ko­ngre­s­ noj industriji.

Na pitanje „Iz koje sfere mislite da će poteći sledeća velika inovacija u organizaciji događaja?“, više od 50% prisutnih gostujućih kupaca i izlaga­ ča i preko 40% posetilaca označilo je tehnologiju iznad obrazovanja, brige o zdravlju i dobrostanju i osmišljava­ nja događaja.

Karina Bauer, izvršna direktorka kom­ panije IMEX Group, objasnila je to sle­

dećim rečima: „Uz neverovatno brz te­mpo razvoja tehnologije, ne izne­­n­ a­đuje to što među našim učesni­cima i posetiocima preovlađuje mi­š­ljenje da će iz ovog sektora poteći najviše inovacija.

Primetili smo da su mnoge kompani­ je koje su ušle u uži konkursni krug us­merene na aplikacije kao svoju gla­ vnu ponudu, što govori o tome koli­ ko je ovo plodno tlo za brze inovacije i dodatnu vrednost.“

Ova pojava se već ogleda u mladim kompanijama koje tek počinju i koje prave nezanemarljive pomake na tr­­ži­štu. Zato smo mi na prošlogodiš­ njem IMEX Amerika sajmu pokrenuli #IM­EXpitch kako bismo podržali te­ hnološke kompanije u usponu koje ra­de na inovativnim rešenjima i ser­ vi­sima za kongresnu industriju.

Gore navedeno se ogleda u sve ve­ ćem korišćenju IMEX App ap­likacije, koja će biti pokrenuta za IMEX Ame­ rika 2015 u septembru i koja poma­že i kupcima i izlagačima da se orga­­ni­ zuju i da budu u toku sa svim de­ša­va­ njima na sajmu.

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exhibition

The place where worlds meeting industry meets

IMEX America – All goals in one place IMEX America 2015, America’s worldwide exhibition for incentive travel, meetings and events, taking place in Las Vegas on October 13th to 15th at the Sands Expo® and The Venetian®| The Palazzo®, announced a new and expanded exhibitors, po­wer education programme and the latest researches.

Providing an expanded wealth of op­ tions and new ideas for buyers and planners, new IMEX America exhibi­ tors to date span many industry sec­ tors.

In addition, twenty-one returning ex­hibitors have increased the size of the­ir booths - representing nearly

a quarter of all booth sales to date.

“It is very exciting to see the expan­ ding investment that exhibitors are making in IMEX America as we go in­ to our fifth show,” said Carina Bauer, CEO of the IMEX Group.

“We think it is reflective of the posi­ tive energy building across the US

and global meetings and events indu­ stry right now. There is a lot of busi­ ness to be done, new connections and partnerships to be forged, and al­ways best practices to be shared.”

Power Education and latest’s researches IMEX America, will once again offer a wide range of valuable and inspir­ ing new ideas, knowledge and expe­ riences through its highly popular education program.

At the Inspiration Hub, the ed­ucation sessions will be presented in a va­ri­ ety of formats, from Seminars, Ca­m­ p­fires and Meet the Expert to Hot To­pic Tables and a Research Pod. Smart Monday, Powered by MPI will be held and this year on 12th October, with sessions delivered by ASAE and ICCA and for Young & Senior Profes­ sionals two new session tracks will be available.

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exhibition

exhibition

On the question What sp­ here do you think the next big innovation in meetings will come from, over 50% of hosted buyers and exhibi­ tors and over 40% of visi­ tors identified technology ahead of education, health and wellbeing and meetin­ gs design.

According to research of more than 800 buyers and suppliers at this ye­ ar’s IMEX in Frankfurt, technology is the sector set to deliver the next ma­jor innovation in the meetings in­dustry.

On the question What sphere do you think the next big innovation in me­etings will come from, over 50% of hosted buyers and exhibitors and over 40% of visitors identified tech­ nology ahead of education, health and wellbeing and meetings design.

We’re already seeing this with many start-ups making waves in the mark­ et, and we launched #IMEXpitch at IMEX America last year to support bud­ding tech companies who devel­ op innovative solutions and services for the meetings industry.

Carina Bauer, CEO IMEX Group, exp­ lains: “With technology evolving at a rapid rate, it’s no surprise that our event attendees are in overwhelm­ ing agreement that this sector will deliver the most innovation.

We’ve noticed that many companies shortlisted for the competition focus on apps as their main product offe­ ring, demonstrating that this is fer­ tile ground for fast innovation and ad­ded value.“

This is demonstrated by the g­rowing usage of the IMEX App which la­un­ ches for IMEX America 2015 in Sep­ tember and helps both buyers and exhibitors stay organised and up to date with everything happening at the show.

SEE Business Travel & Meetings magazine · September 2015

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Šta se očekuje od ovogodišnjeg ibtm world 2015?

sajam

Intervju: g-din Grejm Barnet

Na ovogodišnjem ibtm world sajmu koji će se održati od 17. do 19. novembra u Ba­r­­se­­loni, sedam novih globalnih tema će naglasiti Knowledge Programme: Ko­ ne­kcije su sve, Osmišljavanje sastanaka u praksi, Alati za produktivnost planera, Angažovanje u in­du­striji, Inspiracija „spolja“, zatim Inovativni događaji i Vodeća svetla za vodeće do­gađaje.

Za ovo izdanje SEEbtm magazina im­a­li smo čast da razgovaramo sa g-di­n­om Grejmom Barnetom, višim di­re­kto­ rom ibtm world, o glavnim ci­lje­vi­ma, ključnim predavačima, edu­ka­tivnom programu kao i o o­stalim no­vostima za ovogodišnji sajam.

1. Koji su glavni ciljevi ovogodišnjeg ibtm world sajma?

Glavni cilj nam je da ponudimo i ku­ p­cima i dobavljačima pla­tformu za razvoj njihovog poslovanja u sferi ko­ ngresne industrije, kao i optimizaci­ju njihovog neto profita.

Adekvatno profilisanje je ključno za proces usklađivanja i za planere i za do­bavljače, a mi neprestano težimo ka tome da izlagači ispune profile spe­cifičnim i značajnim informacija­ ma, koje su planerima neophodne ka­ko bi identifikovali sa kime tačno že­le da se sastanu. Istovremeno se trudimo da obezbedimo prave kup­ ce – zapravo, radi se o relevantnosti za obe zainteresovane strane.

Naš jedinstveni program go­stujućih kupaca ugosti oko 4.000 kupaca vi­ šeg nivoa sa dokazanim bu­džetima i međunarodnim poslovanjima, omo­ gućavajući izlagačima dobijanje i osi­ guravanje budućih poslovanja.

Naš deo posla je da stalno unapređu­ jemo programe za planere iz korpo­

racija, asocijacija i agencija, kako bi­s­ mo dostizali odgovarajuće cifre, i što je još važnije, odgovarajući kvali­tet. ibtm world pruža veliki broj događa­ ja za umrežavanje, kao i inovativne i dinamične edukativne sesije, iz čega se jasno vidi da su nam glavni fokusi i učenje i umrežavanje.

Grejm Barnet, Senior Exhibition Director, ibtm world

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sajam

s a j a m

· Naš jedinstveni program go­stujućih kupaca ugosti oko 4.000 kupaca Ove godine, ibtm world uvodi s­ed­am novih globalnih tema kojima se na­ glašava Knowledge Programme za 2015. godinu, i to sa novoosmišlje­ nog ACS Knowledge Village, koji se sastoji od četiri amfiteatra koja će bi­ti locirana na samom izložbenom nivou.

Najvažniji događaji za umrežavanje obuhvataju: zvaničan prijem dobro­ došlice ibtm world-a, Welcome Rece­ ption, u utorak, 17. novembra, kao i popularni Networking Hour u sredu, 18. novembra, koji za cilj ima omo­ gućavanje svim izlagačima da sami organizuju prijeme i društvene akti­ vnosti na svojim štandovima za sve učesnike. Networking hour se d­ešava pre Club Night-a, koji će se i ove go­ di­ne održati u klubu Opium Mar – i sma­tra se godišnjim industrijskim dr­u­štvenim događajem. (www.opium­mar.com) 2. Koje su glavne karakteristike Kno­ wledge Programme 2015?

Recite nam i nešto o samom Knowle­ dge Village-u.

Ove godine nudimo svež pristup Kno­ wledge Programme-u, uvodeći no­ve sadržaje sazdane oko 7 glo­balnih te­

ma: Konekcije su sve, Os­mišljavanje sastanaka u praksi, Alati za produk­tiv­ nost planera, Angažovanje u indu­stri­ ji, Inspiracija „spolja“, zatim Inova­ti­v­ ni do­gađaji i Vodeća svetla za vo­de­će do­gađaje.

Individualne sesije biće „povezane“ sa jednom od ovih tema. Naša strate­ gija sastoji se u tome da pružimo „iz­vajaniji“ program u kom uče­snici mogu da povežu svoj edukativni ra­­s­ po­red sa ovim temama ili, pak, mo­ gu da izvrše odabir u skladu sa za­se­ bnim govornicima i temama.

Ove godine će se ibtm world edu­ ka­cija odvijati na izložbenom n­ivou, unu­­tar novog ACS Knowledge V­il­la­ ge-a, u okviru četiri tematska amfite­­­ a­tra. Koncept ACS Knowledge Vil­la­­ ge-a je omogućavanje jednog „ce­n­tra

· Koncept ACS Knowledge Vil­la­ge-a je omogućavanje je­d­nog „centra u­č­e­nja“ na iz­lo­žbe­nom nivou, kako bi bi­lo pristupačnije svim po­ se­ti­o­ci­ma, gostujućim ku­ pci­ma i izlagačima. učenja“ na izložbenom nivou, kako bi bi­lo pristupačnije svim po­se­ti­o­ci­ma, go­stu­ju­ćim kupcima i iz­la­ga­čima.

Ovaj hrabar i uzbudljiv potez odraža­ va želju ibtm world-a da implementi­ ra principe osmišljavanja sastanaka u cilju ostvarivanja vrhunskog sadržaja i okruženja, istovremeno odražava­ jući našu posvećenost edukaciji.

Oduševljeni smo saradnjom sa krea­ tivnim partnerima u ACS Audio Visu­ al Solutions, koji su nam pomogli da realizujemo ACS Knowledge Village viziju, i lično osećam veliko uzbuđe­ nje što ćemo imati priliku da tako ne­ što vidimo.

3. Ko će biti glavni govornici na ovo­ godišnjem ibtm-u? Koje su glavne te­­me i glavni trendovi o kojima će se ra­z­govarati?

Knowledge Programme će sadržati i „key­no­te“ sesije lidera iz industrije i ob­­ra­đivaće različite teme koje se bave pi­tanjima industrije danas i industrije u budućnosti, a neke od sesija su i:

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SEE Business Travel & Meetings magazine · septembar 2015

novih događaja. Mnogi učesnici su mišljenja da je događaj iz 2014. go­ dine najbolji do tada, prevashodno zbog kvaliteta kupaca.

Generalno, globalno ekonomsko us­ poravanje je prilično neujednačeno, tako da neke oblasti pate više od dru­ gih, dok mnoge osećaju pozitivan uti­ caj investiranja u turizam.

Naročito se za poslovni turizam mo­ že reći da je u procvatu: London i Ve­ lika Britanija, na primer, beleže reko­ r­dne posete.

· Šta možemo naučiti iz besprekor­ nih događaja?

Tokom ove sesije, Debora A­rmst­ro­ ng, direktorka kompanije Strong & Co diskutovaće o tome šta je za­pravo „besprekoran događaj“ u praksi i za­ što su oni toliko značajni.

Debora će podeliti ključna saznanja u vezi sa ostvarivanjem značajnijih i dugotrajnijih angažovanja. Temelj­ nom analizom dobre i loše pr­a­kse, ovaj razgovor će učesnicima pokaza­ ti kako da to rade na pravi način i šta je to što budućnost iskusnih nosi. · Angažovanje na događajima – u sa­radnji sa ISES Angažovanje je izraz koji se često ko­ risti u jeziku event planera, ali kao za i mnoge oblasti u našoj industriji, ne postoji opšta saglasnost oko njego­ vog značenja.

Ova sesija, koju predvode Kevin Dže­ kson, potpredse­dnik EMEA, Džordž P. Džonson i predsednik ISES UK, ot­ kriće šta je to angažovanje na doga­ đajima, i još važnije, govoriće o to­me kako da zainteresujete publiku da se naginje ka vama, a ne da se naslanja unazad.

· ibtm world Trand Watch 2015 Tokom ove uvek aktuelne sesije, Rob Dejvidson, direktor MICE Knowled­ ge, pružiće učesnicima sveobuhva­ tan i detaljan pregled ključnih glob­ alnih trendova u industriji, koji će im pomoći da oblikuju svoju poslovnu strategiju.

4. Koliko trenutno ima izlagača u od­ nosu na broj izlagača koji su učestvo­ vali prethodnih godina?

Ove godine vidimo ranije donošenje odluka od strane naših stalnih izlaga­ ča, ali i od novih mogućih klijenata, na­ročito onih iz Evrope.

Uopšteno, pozitivno se razmišlja o do­gađaju, što je umnogome posledi­ ca velikog uspeha prethodnog doga­ đaja, ali istovremeno razlog leži i u činjenici da dobavljači žele da unap­ rede prodaju, a planeri da dođu do

sajam

s a j a m

Neke od kompanija koje se vraćaju su Accor, Corinthia Hotels Interna­ tional, Kongresni biro Finske, Visit Denmark, Iberostar, Kempinski, Mo­ naco, Starwood Hotels, Switzerland Tourism i Visit England.

Godina 2015. će biti sa najviše no­ vih izlagača, uzbudljivih brendova i de­stinacija. Neki od njih su i Minis­ ta­­r­stvo Turizma Republike Bugars­ ke; Se­cretaria Nacional de Turismo de Paraguay; Commune di Napoli; Mi­ni­stere de l’Economie Direction Ge­ne­rale du Tourisme, Luxemburg; Kon­gre­sni biro Ibice; Prague City To­ urism; India Tourism; Basque Count­ ry Tourist Board – Basque Tour; Ko­ ngresni biro Šri Lanke; Dorchest­er Collection, Europalco, GOAPP, Sa­n­ dals and Beaches Resorts, Etud Ev­ ent Technologies, TapCrowd by etou­ ches i World Hotels.

Miroslava Jeremić

· Apetit za promene Ivo Franšic, vlasnik i direktor EN­IT­ ED Business Events i Vanesa Š­mora­ n­cer, Brand Leadership kon­sul­tant i tre­ner upravljanja promena­ma u ma®kenkind.de, govoriće o promen­­ ljivim potrebama profesionalnih po­ slovnih događaja, a posmatraće ih iz perspektive domaći­na i učesnika.

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exhibition

Interview: Mr Graeme Barnett

What to expect from ibtm world 2015?

At this year’s ibtm world, held from 17th to 19th November in Barcelona, 7 new global the­mes will underpin Knowledge Programme: Connections Mean Everything, Put­­ ting Meeting Design into Practice, Tools for Planner Productivity, Industry En­ga­ ge­ment, Inspiration from Outside, and Innovative Events and Leading Lights for Le­ading Events.

For this edition of SEEbtm magazine, we spoke with Mr Graeme Barnett, Senior Exhibition Director, ibtm wo­ rld, about this year’s main objecti­ v­es, key-note speakers as well as Kno­wledge Programmme and other news.

1. What are the main objectives of this year’s ibtm world?

Our unique Hosted Buyer Program­ me hosts some 4,000 top level buy­ ers with proven budget and interna­ tional business to place that enable exhibitors to win and secure future business at the event.

Ensuring we keep evolving the pro­ grams for the corporate, association

Our main focus is to offer both buy­ ers and suppliers a platform to grow their business in the global me­etings, events, conference, incentives indu­ stry and maximise their ROI. Ensuring the right profiling of both planners and suppliers is fundame­ ntal to the matching process and we co­n­tinually strive to ensure exhibi­t­ ors complete their profiles with ve­ry specific and relevant informati­­on, which is key to helping planners ide­ n­ti­fy who they want to meet with.

We also make sure to have the right buyers - it really is about relevance on both sides.

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SEE Business Travel & Meetings magazine · September 2015

and agency planners is key to deliv­ ering the right numbers but crucial in delivering the right quality. ibtm world also delivers a number of networking events as well as innova­ tive and dynamic education sessions so both learning and connecting are also key focuses for us.

Graeme Barnett, Senior Exhibition Director, ibtm world

· Hosted Buyer Pro­gramme hosts some 4,000 top le­vel buyers

· The concept of the ACS Kn­o­ w­ledge Village is to pr­o­vi­de si­ngle ”learning hub“ on the show floor, ma­ki­ng it more ac­ce­ssible to visi­t­­ors, Ho­s­ted Bu­y­e­rs and ex­hi­­bi­to­rs.

This year, ibtm world is in­troducing seven new global themes to under­p­ in its 2015 ibtm knowledge program­ me and will deliver all of its ed­u­­cation content from a newly de­si­gn­ed ACS Knowledge Village con­si­sting of four purpose built theatres, which will be located on the show floor.

Key networking events include; the official ibtm world Welco­me Re­ce­ ption taking place onsite on Tu­es­ day 17th November and the popular ibtm world Networking Hour on We­­d­nesday 18th November which is ai­med at allowing exhibitors to or­­ga­ ni­ze their own receptions and so­cial activity on their stands for all atten­ dees.

This networking hour takes place pri­­or to the ibtm world Club Night, wh­ich will again be hosted at Opium Mar – probably considered one of the annual industry social events (www.opiummar.com).

This year we will be delivering a fre­sh approach to the ibtm knowle­ d­­ge programme introducing new co­n­tent created around 7 global the­ mes; Connections Mean Everything, Putting Meeting Design into Practice, Tools for Planner Productivity, In­d­u­ stry Engagement, Inspiration from Out­side, and Innovative Events and Le­ading Lights for Leading Events.

Individual sessions will be ‘linked’ to one of these themes.

This year participants will see all of ibtm world’s education delivered on the show floor, located within the newly created ACS Knowledge Villa­ ge, consisting of four purpose built and themed theatres.

The concept of the ACS Knowledge Vil­lage is to provide single ”learning hub“ on the show floor, maki­ng it

more accessible to visitors, Hosted Buyers and exhibitors.

This is a bold and exciting move for ibtm world and reflects our desire to implement principles of meeting design to ensure both the content and environment is world-class and demonstrates our commitment to edu­ca­tion.

We are delighted to be wo­r­king with such a creative and solutions-driven partner in ACS Audio Visual Soluti­ ons who have helped us deliver the vision of the ACS Knowledge Village, which is something I am really exci­ ted to see at the show.

exhibition

e x h i b i t i o n

3. Please tell us who are the key-note speakers at this year’s ibtm? What are the main topics and trends, which will be discussed?

The Knowledge Programme will fea­ ture keynote sessions from industry thought leaders and will address di­ verse topics facing the industry now and in the future through sessions including: · What Can We Learn From Immer­ sive Events?

In this session, Deborah Armstrong, Ma­naging Director of Strong & Co will discuss what exactly ”Immersi­ve

2. What are the key features of Kno­ wledge Programme 2015?

Please tell us something about Kno­ wledge Vil­lage.

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exhibition

e x h i b i t i o n Ev­en­ts“ mean in practice and why th­­ey are so important. Deborah will sha­re key learnings around ac­hievi­ ng meaningful and longer lasting en­ ga­ge­ment.

Through careful analysis of good and bad practice this talk aims to show you how to do it right and what the future of Experiential holds. · Engagement at Events – in partner­ ship with ISES Engagement has long been a go-to phrase for event professionals but li­ke many areas of our industry, the­ re’s little consensus on what it real­ ly means. This session, delivered by Kevin Jackson, Vice President EMEA, George P. Johnson and Preside­nt of ISES UK will unpack what engageme­ nt at events is and more importantly how you get audiences leaning for­ ward instead of leaning back. · Appetite For Change Presented by Ivo Franschitz, Owner & Managing Director, ENITED Busi­ ness Events and Vanessa Schmora­ nzer, Brand Leadership Consultant and Change Management Coach, ma®kenkind.de, this session will ad­ dress the shifting needs of professio­ nal business events and review them from the perspective of the host and of the participant. · The ibtm world Trends Watch 2015 In this ever popular session, Rob Da­ vi­­dson, Managing Director, MICE Kno­ wle­dge will give the attendees a com­

pre­hensive and in-depth o­verview of key global trends in the industry whi­ ch will help them shape their busi­ ness strategy.

4. What is the current situation in terms of number of exhibitors com­ pared to previous years?

We have seen slightly earlier decisi­ on-making, especially from long-sta­ nding exhibitors, and new prospects – particularly from Europe.

Generally there is a positive fe­eling about the event, a lot is due to the suc­cess of last year’s event but also the desire for suppliers to drive sa­ les forward and for planners to be sourcing for more events.

Many participants thought 2014 was the best edition to date, largely be­ cause of the quality of buyers.

And generally, even if the global eco­ no­mic slowdown was patchy wi­th so­me regions suffering more th­an ot­hers, ma­ny areas recognise the po­ sitive im­pa­ct of investment in tour­ ism and pa­r­ti­cu­la­rly business tour­ ism and are cl­e­a­rly booming: London and the UK for exa­mple is seeing record bre­aking arrivals.

Some of the companies re­turning include Accor, Corinthia Hotels Inter­ national, Finland Convention Bureau, Visit Denmark, Iberostar, Kempinski, Monaco, Starwood Hotels, Switzer­ land Tourism and Visit England.

2015 will also be the year of the lar­ gest number of new exhibitors, inc­ lu­ding exciting brands and destina­ tions.

Just some of them include Ministry of Tourism of the Republic of Bulga­ ria; Secretaria Nacional de Turismo de Paraguay; Commune di Napoli; Mi­ni­stere de l’Economie Direction Ge­ne­rale du Tourisme, Luxemburg; Ibi­za Convention Bureau; Prague Ci­ ty Tourism; India Tourism; Basque Co­untry Tourist Board – Basque To­ ur; Sri Lanka Convention Bureau; Dor­ chester Collection, Europalco, GO­ APP, Sandals and Beaches Resorts, Etud Event Technologies, TapCrowd by etouches and World Hotels.

Miroslava Jeremic

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ACE of M.I.C.E.

sajam

Rast novog svetskog kongresnog tržišta ACE of M.I.C.E. Exhibition je vodeći regionalni događaj za sastanke, podsticajna putovanja, konferencije, događaje i poslovna putovanja. Drugo izdanje ovog sajma organizovano je ove godine u glavnom gradu Turske, u Istanbulu.

Događaj je okupio 11.687 profesio­ nalaca i preko 269 kompanija izlaga­ ča iz 25 zemalja i 656 gostujućih ku­ paca iz različitih udruženja, agencija i korporacija.

ACE of M.I.C.E. Exhibition 2015 je ta­ kođe obuhvatio raznovrsne okrugle sto­love i konferencije tokom tri dana na kojima je prezentacije održalo 70 stručnjaka. Učesnici će na trodne­v­ nom događaju imati priliku da prisu­ st­vu­ju zaka­z­a­n­im sastancima sa lo­ ka­l­nim i m­eđuna­ro­dnim gostujućim ku­pci­ma, učestvu­ju u seminarima, za­ ba­va­ma za um­re­ža­va­nje i sl.

Dok će se na ACE of M.I.C.E. Awards Ceremony, 17. marta 2016. godine,

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koji okuplja više od 2.500 predstav­ nika profesionalaca iz lokalne kong­ resne industrije, izabrati najbolji za 2015. godinu.

Regionalni sektor poslovnih okuplja­ nja se sve više razvija – uključujući zemlje Mediterana, Istočne Evrope, Bliskog Istoka i oko Crnog Mora.

A Turska je posledično postala izu­ zetno značajna destinacija i tržište, pri čemu se Istanbul još od 2010. go­dine rangira među deset najboljih de­stinacija za kongresni turizam na međunarodnom nivou.

B2B sastanci = Poslovna moć sajma Program gostujućih kupaca, koji pre­ d­stavlja najvažniji korak sajma ACE of M.I.C.E., okupio je domaće i me­đu­ naro­dne kongresne kompanije uz go­ s­tu­juće kupce iz Turske i celog sve­ta.

Kompanije za podsticajna puto­vanja, profesionalni organizatori ko­n­gresa i sportskih događaja, event kompa­ni­ je, kompanije za destina­cijski mena­

SEE Business Travel & Meetings magazine · septembar 2015

džment, agencije za kongre­sni i po­s­ lovni turizam, PR agencije i ag­en­cije za odnose sa javnošću održa­le su una­ pred zakazane B2B sas­ta­nke putem in­ternet sistema.

Sastanci su trajali po 20 minuta i bi­li su od velike koristi učesnicima.

Gos­tu­jući kupci koji su došli iz celog sve­ta uspostavili su čvrste poslovne ve­ze sa turskim kompanijama koje se posluju u okviru kongresne industri­ je. Broj gostujućih kupaca na sajmu je povećan u poređenju sa prošlom go­dinom, pa je tako povećan i broj sklo­pljenih poslova.

Predstojeći

Treći ACE of M.I.C.E. Exhibi­ tion sajam organizovaće se u Kongresnom centru Istanbul (ICC) i Istanbul Lutfi Kırdar – ICEC i trajaće od 16. do 18. marta 2016. godine. www.ameistanbul.com

exhibition

ACE of M.I.C.E.

World’s new growing Mice market ACE of M.I.C.E. Exhibition is the leading regional event for the meetings, in­cen­ ti­ves, conferences, events and business travel industry, organised in capital of Turkey, in Istanbul for the second time this year.

March 17th, 2016 which is gathering more than 2.500 MICE professionals from all local industry stakeholders and choosing the best of the year.

The event gathered 11,687 industry professionals with over 269 exhi­ biting companies from 25 countries and 656 high-level hosted buyers from associations, agencies and cor­ porate companies.

ACE of M.I.C.E. Exhibition 2015 held also colorful panels and various con­ ferences for 3 days which hosted 70 expert speakers.

At the 3 day show, participants will be able to have pre-scheduled B2B meetings with local and internatio­ nal hosted buyers, participate to se­ minars, networking parties and ACE of M.I.C.E. Awards Ceremony on

The meetings sector in the region is gr­owing including Mediter­ranean, Eas­te­rn European, Middle Eastern and Bl­a­ck Sea countries and Turkey co­n­s­e­­qu­ently became a top destina­ ti­on and a market in particular Is­ta­n­ bul being one of the top 10 con­g­ress tourism destinations since 2010 at the international rankings.

B2B Meetings = Business Power of the Exhibition Hosted Buyer Programme which is the most important step of ACE of M.I.C.E. Exhibition gathered national and international MICE companies with the Hosted Buyers from Turkey and all over the world.

Incentive companies, professional con­g­ress and sports organizers, ev­

ent companies, DMCs, business and co­n­fe­re­nce travel agencies, PR and ad­ver­ti­se­ment agencies held pre-sc­ he­du­led B2B meetings thro­u­gh onli­ ne system.

The meetings were 20 minutes long and very beneficial for everyone.

Hosted buyers who came out from all over the world had a strong busi­ ness connection with Turkey MICE in­dustry companies.

The number of hosted buyers at the exhibition has increased according to last year and this strengthened the size of business.

Next

3rd ACE of M.I.C.E. Exhibition will take place at Istanbul Co­ ngress Center (ICC) and Ista­ nbul Lutfi Kırdar – ICEC from 16th to 18th March 2016. www.ameistanbul.com

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Timsko kuvanje – Jedinstvena aktivnost za zaposlene

zanimljivost

Tim bilding

Kuhinja može biti glavno mesto neformalnog okupljanja, pa tako i odlično mesto za neki naredni tim bilding u kojem mogu učestvovati svi, bez obzira na godine i fi­zičku spremnost. Bilo da su vaši zaposleni eksperti u kuhinji, ili amateri ova akti­v­ nost će im sigurno biti zanimljiva.

Uobičajene tim bilding aktivnosti, po­ stale su na neki način previše zastu­ pljene, a možda i očekivane kada ih kompanija organizuje za svoje zapo­ slene.

U mislima zaposlenih, kada im se spo­ mene odlazak na tim bilding već su pa­intbal, kuglanje, odlazak na vike­nd u wellness centar i sl. jer su na te ak­ tivnosti, na neki način i navikli.

Stoga je na kompanijama da osmisle neku originalnu tim bilding aktivno­ st, kako bi ih iznenadili.

Organizovanje timskog kuvanja Kuhinja može biti glavno mesto ne­f­or­ malnog okupljanja, pa tako i od­li­čno mesto za neki naredni tim bil­­ding.

U ovoj aktivnosti mogu učestv­ovati svi, bez obzira na godine i fizičku sp­ re­mnost jer ne iziskuje fizičke napo­ re, kao što je to slučaj sa nekim tim bilding aktivnostima.

Kuvanje, se sem u zatvorenom pro­ storu može organizovati i napolju,

na­ravno u zavisnosti od broja učes­ nika, a i vremenskih prilika.

Tim, ili timovi zaposlenih dobijaju re­ cepte tradicionalnih jela koje udru­ ženim snagama moraju pripremiti.

Na njima je da raspodele dužnosti u timu, ko će seckati, ko će mesiti, ko će pržiti, peći i sl.

Na ovaj način će se videti kako zapo­ sleni rade kao tim, ko se izdvaja kao vo­đa, i koliko im je vremena potreb­ no da se dogovore oko određenih stva­ri. Za ovu aktivnost, učesnici ne moraju biti profesionalci, s obzirom da ih tokom kuvanja može nadgleda­ ti profesionalni kuvar.

Organizovanje kuvanja, kao tim bil­ ding aktivnosti za više grupa može bi­ti jako zanimljivo. Na primer, s­vaka grupa može dobiti recept za isto je­ lo koje mora pripremiti, kako bi ga predstavili žiriju, koji bi na primer bio sastavljen od profesionalnih ku­ vara ili prethodno izabranih ostalih

članova. Isto tako, svaka grupa može pripremati različito jelo, pa ga ostale grupe mogu ocenjivati. Grupa čije je jelo dobilo najviše glasova, bila bi pobednik i osvojila bi određenu na­ gradu. Ukoliko se kuvanje organizuje za jednu grupu, mogu dobiti zadatak da sami smisle, ili pak da dobiju rece­ pte da pripreme meni za ručak ili za večeru za celu grupu. Ovo je možda verzija sa manje pritiska, s obzirom da ne postoji jedan pobednik, ali mo­ že isto tako biti podjednako zanim­ ljiva.

Naravno, postoji i opcija da se isklju­ či takmičarska nastrojenost, već da grupa sprema neko jelo iz čiste zaba­ ve u kojem bi kasnije svi zajedno uži­ vali.

U svakom slučaju, učesnici će, n­akon uloženog truda uživati u tradicional­ nim jelima koja su pripremili od sve­ žih sastojaka. Idealno rešenje je da ova tradicionalna jela, konzumiraju u

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zanimljivost

z a n i m l j i v o s t če, dok u Sloveniji mogu praviti štru­ klje, poticu, prekmursku gibanicu ili koba­sice.

U Crnoj Gori mogu se okušati u prip­ re­mi kačamaka, raštana, punjenih pa­prika, podgoričkih popeka, a u Makedonji se mogu oprobati u prip­ re­mi makedonskog kotlića, turli ta­ ve, makedonske pogače.

U BiH mogu se okušati u pravljenju tu­fahija, kadaifa, bosanskog lonca i sl.

objektima koja su tradicionalna za to područje. Ili možda u prirodi, ukoliko vremenski uslovi to dozvoljavaju.

Na taj način se mogu upoznati i sa ku­l­turom određene destinacije, a i sa običajima.

Pored pripreme obroka, ideja za ku­ vanje može biti i priprema zimnice ili pak džemova. Po završenom zadatku, učesnici kao suvenir mogu poneti sa sobom teglicu zimnice koju su pripre­ mili.

Na nalepnici koja bi se nalazila na te­glici mogu biti ispisani datum i na­ ziv kompanije, ili pak imena članova

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koja su učestvovala u pripremi, a ko­ ja će ih podsetiti na divno provede­ no vreme i timski rad.

Učesnicima se mogu dati recepti za neka, možda malo komplikovanija je­ la, ali i za neka jednostavna.

Pa tako, ukoliko su na nekoj destinaci­ ji u Srbiji, mogu pripremati gibanicu, lepinje sa kajmakom, proju, sarmu, roštilj, pitu sa jabukama, ili višnja­ ma i sl.

Ukoliko se događaj organizuje u Hr­ v­a­tskoj mogu pripremati maneštru, bru­det, sinjske arambašiće, orah­nja­

SEE Business Travel & Meetings magazine · septembar 2015

Bilo da su vaši zaposleni eksperti u ku­ hi­nji, ili amateri ova aktivnost će im sigurno biti zanimljiva.

Vašem timu će kuvanje pružiti priliku da se međusobno bolje upoznaju, da ojačaju timski duh i na kraju svega da uživaju u pripremi ali i konzumiranju lokalnih specijaliteta koje su pripre­ mili zajedničkim naporima.

Učesnici će sa sobom poneti divno is­kustvo, koje će sigurno želeti da po­ no­ve, ali na nekoj drugoj destinaciji i da uživaju u pripremi lokalnih speci­ jaliteta baš te destinacije.

Mirjana Jokić

Team cooking – Unique activity for employees

interesting

Team building

Kitchen can be the main place for organizing informal gatherings, and an excellent place for the next team building everyone could take part in, regardless of their age and physical fitness. Whether your employees are experienced cooks or ama­ te­urs, they are going to find this to be a very interesting activity.

Typical team building activities be­ came overrepresented in a way, and maybe even anticipated.

When team building comes up in a conversation, employees already thi­ nk of paintball, bowling, weekend in a spa center, etc., because they are used to doing those activities.

Therefore it is up to companies to co­me across original team building ac­ti­vities, and give their employees so­mething they don’t expect.

Organizing team cooking Kitchen can be the main place for or­ganizing informal gatherings, and an excellent place for the next team buil­ding. Everyone can take part, re­ gardless of their age and physical fit­ ness, because it requires no physical efforts, like some other team build­ ing activities.

Cooking can be both indoor and out­­ door activity, depending on the nu­m­ ber of participants and the weat­her conditions.

A team, or teams, get recipes for ma­ king traditional meals they have to prepare together. They have to dele­ gate responsibilities - who does the chopping, who kneads, bakes, who fries, and so on.

This is an excellent way to see how em­ployees function as a team, who sta­nds out as a leader, and how mu­ ch time do they need to agree on particular tasks. Participants do not need to be professionals, conside­ ring that a professional chef can su­ pervise the cooking.

Organizing cooking as a multi-group activity can be rather interesting.

For example, every group could get a recipe for preparing the same dish they would later on present to judg­ es. Judges could be either professio­ nal chefs or previously selected team members.

Also, groups could prepare different meals, and then ot­her groups could

evaluate it. Group whose dish wins the most votes wo­uld be a winner, and win a certain award.

If the cooking is organized for just one group, members could define the concept themselves, or they co­ uld get recipes for preparing lunch or dinner for the entire group.

This is a low-pressure version of the event, since there is no single win­ ner, and it can be equally fun.

Of course, competitive mindset co­ u­ld be completely ruled out, and gr­ o­ups could prepare meals for pure fun, and enjoy them together.

Anyway, after they put in their effo­ rts, participants will enjoy trying out traditional meals they prepared fr­ om fresh ingredients.

Ideally, they would savor these tradi­ tional meals in venues or places that are traditional for the chosen area, should the weather conditions al­ low. That way they could get to kn­

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interesting

i n t e r e s t i n g ka gi­ba­nica (layer cake) or sausa­ ges. In Montenegro they could make kacamak (maize por­ridge), rastan, stuffed peppers or podgoricki po­ peci (veal dish), and in Macedonia th­ey could cook Macedonian Gou­ lash, turli tava (vegetable and meat stew), or Macedonian pogaca (ty­pe of bread).

In Bosnia and Herzegovina, team members could try and make tufa­ hije (walnut-stuffed apples), kadaif (sweet noodles), bosanski lonac (ve­ getable and meat stew), etc. ow both the culture and tradition of a certain destination.

Besides from preparing meals, parti­ cipants could also prepare zimnica (food stored for winter) or jams.

Upon completion of the task, parti­ cipants could bring a jar of zimnica or jam as a souvenir.

Jar sticker could contain information such as the date, name of the comp­ any or names of team members that prepared it and it would be a remin­ der of the wonderful time they sp­e­ nt together and the team work th­ey invested.

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Recipes for preparing meals can be mo­re or less complicated.

So, if participants go to a destinati­on in Serbia, they co­uld prepare gi­banica (mu­l­ti layered pastry), po­gaca wi­­th ka­j­m­ak (bread with cre­am che­ese), pr­o­ja (co­rn bread), sar­ma, ba­r­be­ cue, a­p­ple or cher­ry pi­es etc.

If the e­v­ent should take place in Cr­o­ a­tia, par­ticipants could make ma­ne­ s­tra (vegetable stew), brud­et (fi­sh st­ew), sinjski aram­basici, orahnja­­ca (walnut roll), and in Slovenia, their co­­oking-task could be struklji (fil­led pa­stry), potica (nut roll), prekmurs­

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Whether your employees are expe­ rienced cooks or amateurs, they are going to find this to be a very intere­ sting activity.

Cooking will provide your team a ch­a­ nce to get to know each other bet­ter, strengthen the team spirit, and en­ joy preparing and consuming lo­cal specialties they prepared.

Team members will surely have a wonderful experience they will be eager to repeat in another location, and enjoy preparing area-specific spe­cialties.

Mirjana Jokic

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Termin autohtono Termin autohtono se odnosi na nešto što je izvorno, autentično, originalno. Ovim terminom se može opisati nešto što je tradicionalno, bilo da se radi o običajima ili kulturi nekih mesta i naroda, ili pak o autentičnim prozivodima koji se mogu naći samo na određenim lokacijama.

Stećak Stećak je srednjovekovni nadgrobni spomenik u obliku monolitnog velikog kamena koji je ukrašen elementima arhitekture, bordurama, krstovi­ ma, biljnim, geometrijskom ili astralnim motivima, oružjem i oruđem, ljudskim i životinjskim predstavama, različitim scenama iz života.

Stećak može biti u formi ploče, usadnika, krsta, sanduka, sa i bez postolja. Najveći broj stećaka se nalazi u Bosni i Hercegovini, a nešto manje ih ima i u Srbiji, Crnoj Gori i Hrvatskoj.

HACCP HACCP (Hazard Analysis and Critical Control Points; analiza opasnosti i ključne kontrolne tačke) predstavlja preventivan sistem za bezbednost hrane u okviru kog se svaki korak u proizvodnji, skladištenju i distribuciji nekog prehrambenog proizvoda naučno analizira u pogledu mikrobioloških, fi­ zičkih i hemijskih opasnosti.

term dictionary

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Kupovina medijskog prostora Kupovina medijskog prostora predstavlja pribavljanje medijskog prostora u skladu sa optimalnim mestom (TV, bilbordi itd.) i cenom. Glavni po­sao u okviru kupovine medijskog prostora je pregovaranje u vezi sa cenom i mestom u cilju osiguravanja najbolje moguće vrednosti za određenu reklamu.

Glavni govornik Glavni govornik je osoba čiji govor predstavlja centralno obraćanje na konferenciji, seminaru ili kongresu. Glavni govornik najčešće drži predava­ nja vezana za glavnu temu događaja.

The term indigenous The term indigenous refers to something that is original, authentic, native. This term can be used to describe something that is traditional, whe­ ther it be customs or culture of places and people or authentic products that can be found only at specific locations.

SteCak Stecak is a medieval tombstone in the shape of a large monolith ornamented by elements of architecture, borders, crosses, herbal, geometric, or astral motifs, arms or tools, human or animal representations, different scenes depicting life.

Stecak can be found in the form of a plate, shaft, cross, coffin, with or without a base. Stecaks are mostly found in Bosnia and Herzegovina, but also – though somewhat less – in Serbia, Montenegro, and Croatia.

HACCP HACCP (Hazard Analysis and Critical Control Points) is a preventive food safety system in which every step in the manufacture, storage and di­stri­ bution of a food product is scientifically analyzed for microbiological, physical and chemical hazards.

Media buying Media buying represents the procurement of media real estate at an optimal placement (TV, billboards, etc.) and price. The main task of media bu­ying lies within the negotiation of price and placement to ensure the best possible value can be secured for an advertisement.

Keynote speaker Keynote speaker is a person who gives a keynote address at the conference, seminar or congress. Usually, keynote speaker talks about the main to­pic of the event.

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MEKA ĆE BITI DOM NAJVEĆEG HOTELA NA SVETU Najveći hotel koji će biti izgrađen u Meki imaće 10.000 soba, ali i četiri heliodroma.

U sklopu hotela nalaziće se i 70 restorana, a pet spratova hotela biće na raspolaganju isključivo saudijskoj kraljevskoj porodici.

Hotel koji će imati pet zvezdica će na vrhu imati kupolu koja će biti okružena sa četiri heliodroma.

Gostima ovog hotela na raspolaganju će biti i mnogobrojne prodavnice, ali i konferencijske sale.

Još jedan dodatni sadržaj koji će ovaj hotel izdvajati od ostalih, jeste i železnička stanica.

Izgradnja ovog hotela koštaće 2,3 milijarde funti.

USISIVAČ OD 1,1 MILIONA EURA

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Pored mnogobrojnih luksuznih stvari koje danas postoje, od skoro je na listu dodat i usisivač od zlata.

Ukoliko niste bili ljubitelj ovog kućnog aparata, možda ćete sada kada je napravljen od zlata promeniti mišljenje.

Naime, usisivač težine 7,5 kilograma napravljen je od 24-karatnog zlata i prodaje se sa sertifikatom o auten­ti­č­ nosti.

Prema mišljenju proizvođača, ovaj usisivač je idealan za crvene tepihe, jahte ali i za luksuzne limuzine.

Cena ovog unikatnog usisivača iznosi oko 1,1 milion eura (800.000 funti) i predstavlja najskuplji usisivač koji je na­pra­vljen na svetu.

ŽIVOT U ZELENIM GRADOVIMA Pitanje ekologije i života u nezagađenoj sredini dobija sve više na značaju, pa je tako holan­ dski arhitekta Rejmond de Hulu otkrio kako on vidi budućnost Zemlje, to jest način života stanovnika naše planete.

Naime, arhitekta je predstavio svoju ideju za 100% ekološke gradove gde bi ljudi živeli u neboderima koji su napravljeni od recikliranog drveta i prekrivenim lišćem da bi se pametnije trošila energija.

U ovim gradovima, automobili se ne bi vozili, a sva energija i voda koja bi se proizvodila bi bila dovoljna za upotrebu stanovnika.

Ovaj koncept nosi naziv „The OAS1S foundation”, a uključuje i četvorospratnice sa solarnim panelima i trodelne prozore. Prema mišljenju arhitekte ovo je odgovor na potrebu ljudi da se sjedine sa prirodom. Takođe, ljudima je danas potreban 100% zeleni koncept i to ne samo na arhitektonskom nivou, već i na urbanističkom nivou.

Ovaj koncept može biti idealan izbor za srednju klasu stanovništva koji žele kvalitetatn i ekološki način života.

U MILANU JE OTVOREN „PAVAROTI MILANO RESTORANT MUSEUM“ Ukoliko ste u poseti Milanu, i ljubitelj ste poznatog tenora Lučijana Pavarotija onda možete i da jedete hranu kakvu je voleo italijanski operski pevač. „Pavaroti Milano Restorant Museum” je naziv restorana u kojem će se služiti omiljena hra­na ovog operskog pevača. Restoran je otvoren u galeriji Vitorija Emanuela Drugog, spe­kta­kularnoj milanskoj trgovačkoj arkadi, koja na taj način odaje priznanje jednom od najvećih italijanskih umetnika.

Pored omiljenih jela koja se nalaze na meniju, u restoranu je izložena i Pavarotije­ va odeća kao i njegove brojne fotografije. Takođe, restoran je na svega 300 metara udaljenosti od Milanske Skale, opere u kojoj je Pavaroti često nastupao.

RUČAK NA VISINI OD 25 METARA Da li biste se usudili da ručate za stolom koji se nalazi na visini od 25 metara?

Ukoliko biste se odlučili na ovakav korak onda bi trebalo da posetite putujući restoran.

Putujući restoran, koji je do sada bio u Las Vegasu, Dubaiju, Kejptaunu, posetio je i London.

Ovaj restoran je zapravo, luksuzno postavljen sto koji se premešta po svetskim prestoni­ cama.

Ukoliko ste željni adrenalina, ali ako imate i malo dublji džep moći ćete da sednete za ovaj sto, s obzirom da je cena doručka oko 70 eura a večere 285 eura po osobi.

Specijalitete u ovom putujućem restoranu pripremaju poznati kuvari, a u cenu je uključen i prelep pogled na grad koji se pruža sa ove visine.

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ŠPAGETE OD KANABISA?!

Italijanski proizvođači koji su krajem jula ove godine, učestvovali na sajmu hrane u Londonu predstavili su svoje proizvode od konoplje – rezance, ulje i hleb.

Kako ovi proizvođači tvrde, osoba koja bude jela ove proizvode neće biti omamljena, već će uživati u zdravim i ukusnim proizvodima, koji su alternativa proizvodima od žitarica. Prema jednom od proizvođača, ovde se radi o pravoj organskoj hrani, s obzirom da konoplja ne zahteva upotrebu ni pesticida, ni đubriva, već samo umerenu količinu vode. Iako se konoplja najčešće dovodi u vezu sa psihoaktivnim dejstvima marihuane, postoje i pojedine vrste ove biljke koje se mogu uzgajati u prehrambene svrhe. Pored degustacije špageta od kanabisa, posetiocima sajma je ponuđeno da probaju i keks i ulje od konoplje, koje ima jači, orašasti miris.

ZNATE LI ZA PUSTINJU OD BELOG PESKA? Svi znamo, ili barem očekujemo da je pesak u pustinjama žute boje. Međutim, u Nju Meksiku, tačnije u nacionalnom parku Vajt Sends, pesak je bele boje.

Ova pustinja se prostire na 8 kvadratnih kilometara i kada je prvi put pogledate imate utisak da je pao sneg.

Jedinstvenost ove pustinje je činjenica da je pesak sačinjen od kalcijum sulfata i gipsa, za razliku od peska u ostalim pustinjama. Ovaj pesak je hladan na dodir zahvaljujući visokom stepenu ispara­ vanja vlage sa površine. Takođe, ovaj pesak ne apsorbuje sunčeve zrake, već ih reflektuje. Još jedna jedinstvenost ove pustinje je i ta da u njoj, prema popisu iz 2010. godine živi čak 1.651 stanovnik.

JASTUČNICA PROTIV BORA Jedan od novijih izuma u borbi protiv bora, je i jastučnica koja ih pegla. Jastučnica nosi naziv „Skin Rejuvenating Pillowcase” i delo je kompanije „Iluminage”.

S obzirom da metali poput bakra i zlata igraju jako važnu ulogu u borbi protiv starenja, tačnije u održavanju zdrave kože, glavni sastojak ove jastučnice je bakar, tačnije bakar oksid. Prema tvrdnji proizvođača, spavanje na ovakvoj jastučnici može dovesti do smanjenja bora za 4 nedelje.

Jastučnicu možete prati kao i sve ostale, jer je bakar deo tkanine pa se ne može istrošiti, ali jedino ne smete koristiti omekšivač.

Inače, jastučnica je od satena, i zlatno-bakarne boje a njena cena je oko 60 dolara.

VODENI KOMPJUTER Naučnici sa Stenford Univerziteta uspeli su da razviju novu vrstu kompjutera koja radi uz pomoć ka­ pljica vode, tako što koristi njene fizičke karakteristike.

Poenta rada ovog kompjutera je da jedna kapljica zamenjuje jedan bit. Umesto 1 i 0, zamenjuje prisustvo i odsustvo vode i na taj način stvara kod. Ovaj vodeni kompjuter je sinhronizovan sa satom koji pomera kapljice u određenom vremenskom intervalu i to bez greške.

Naučnici kojima je trebala skoro čitava decenija da naprave ovaj kompjuter demonstrirali su njegovu upotrebu za gotovo sve osnovne radnje kompjutera. Kako magnetno polje kontroliše milione kapljica u isto vreme, naučnici tvrde da ovaj kompjuter može da se koristi za mnoštvo aplikacija.

Tim sa Univerziteta sa Stenforda se nada da će uskoro moći da unaprede ovaj sistem da operacije mnogo brže obavlja nego što to radi sada.

DA LI BISTE ODSELI U HOTELU NA LITICI? Hotel Skylodge Adventure Suites nalazi se u Svetoj dolini nadomak Maču Pikčua u Peruu i sačinjen je od tri odvojene staklene luksuzne kapsule.

Ovaj hotel je otvoren u junu 2013. godine i prvi je viseći hotel na svetu. Kapsule u kojima gosti mogu odsesti su napravljenje od vrste aluminijuma i polikarbonata, a u svakoj od njih se nalaze četiri kreveta, trpezarija i kupatilo.

Obroci i piće se direktno dostavljaju u sobe, a noćenje u ovom hotelu po osobi košta 300 dolara.

U cenu su uključeni večera, vino i doručak, koji se dostavljaju direktno u sobe, ali i upotreba žičare koja je jedini način dolaska do ovog hotela.

Pogled koji se pruža na Peru iz ovih soba je zaista predivan, tako da možda možete zanemariti činjenicu da u kupatilu ne postoji tuš.

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MECCA TO BECOME HOME TO THE WORLD’S BIGGEST HOTEL The biggest hotel in the world, which will be built in Mecca, Saudi Arabia, is going to feature 10,000 ro­oms, as well as four helipads.

The hotel will also boast 70 restaurants, and five of its floors will be reserved for exclusive use by the royal family of Saudi Arabia. This five star hotel will be topped by a dome that will be surrounded by four helipads. The hotel’s guests will also have plenty of shopping options at their disposal, alongside conference rooms. Another feature that will set this hotel apart from others is a train station.

The cost of construction is estimated at GBP 2.3 billion.

A VACUUM CLEANER WORTH EUR 1.1 MILLION The long list of luxury items available today has recently been expanded to include a vacuum cleaner made out of gold. If you’ve never quite been a fan of this household appliance, maybe you’ll have a change of heart now that there’s one made of gold.

This 7.5 kg vacuum cleaner is made of 24-carat gold and comes with a certificate of authen­ ticity. According to its manufacturer, the appliance represents an ideal choice for red carpets, yachts, and upscale limos.

The price of this unique vacuum cleaner stands at around EUR 1.1 million (GBP 800,000), ma­ king this device the world’s most expensive vacuum cleaner ever manufactured.

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GREEN CITY LIVING The issues of environment and living in unpolluted areas are becoming increasingly im­ portant, so Dutch architect Raimond de Hullu decided to reveal what he sees as the future of our planet and of the way we live.

The architect unveiled his vision for 100% eco-cities, where people would live in skyscrap­ ers constructed of recycled wood and covered in foliage for smarter energy consumption.

There would be no cars driving around these cities, and the production of energy and water would be sufficient to meet the needs of the entire population.

Named The OAS1S Foundation, the concept also includes four-floor buildings that use triple glazing windows and solar panels. The architect believes that this is the answer to the human need to become one with nature. People today also need a 100% green concept – not only on the architectural level but on the city planning level as well. This concept can be ideal for members of the middle class, who want quality and environmentally friendly way of living.

PAVAROTTI MILANO RESTAURANT MUSEUM OPENS IN MILAN If you’re a fan of the renowned tenor Luciano Pavarotti and find yourself visiting Milan, you’ll have a chance to taste the food that the Italian opera singer himself enjoyed.

The Pavarotti Milano Restaurant Museum is the name of the restaurant whose menu will offer some of the maestro’s favourite dishes. The restaurant opened at the spectacular Milanese shopping mall Galleria Vittorio Emanuele II, which in this way pays homage to one of the greatest Italian artists.

In addition to his favourite dishes on the menu, the restaurant also features an exhibition of items from Pavarotti’s wardrobe alongside a numerous collection of his photographs.

The restaurant is located only 300 metres away from La Scala, the Milanese opera house where Pavarotti frequently performed.

DINING AT 25 METRES Would you have the courage to have lunch at a table placed 25 metres above the ground?

If you would gladly accept the challenge, we recommend that you visit the traveling restaurant.

The travelling restaurant – which has so far been to Las Vegas, Dubai, and Cape Town – also visited the city of London. The restaurant is actually a luxuriously set table that hops from one world capital to another. If you’re an adrenaline lover with a deep pocket, you can have a seat at the table with the prices of breakfast and dinner at around EUR 70 and EUR 285, respectively.

The specialties in this travelling restaurant are prepared by renowned chefs, and the price in­ cludes beautiful city views that stretch from this height.

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CANNABIS SPAGHETTI?!

Italian producers that attended a London food expo at the end of July 2015 introduced their hemp products – spaghetti, cooking oil, and bread.

According to these food producers, people who eat these foods don’t get drowsy, but instead enjoy tasty and healthy products that serve as alternative to products made with cereal grains.

One of the producers claims that these are true organic foods, considering the fact that growing hemp doesn’t require any pesticides or fertilisers – the only prerequisite is a moderate quan­ tity of water. Although hemp is mainly associated with the psychoactive properties of cannabis, there are varieties of this plant that can be grown for nutritional purposes. In addition to can­ nabis spaghetti tasting, the expo visitors were also offered to try hemp cookies and hemp oil, which has a stronger smell resembling nuts.

HAVE YOU HEARD OF THE WHITE SAND DESERT? We are all aware – or at least we expect – that desert sand is yellow in colour. However, the sand at the White Sands National Monument in New Mexico is actually white.

This desert spreads over eight square kilometres, and at first glance it looks like it’s covered in snow.

The unique sand in this desert gets its colour from calcium sulphate and gypsum, unlike sand in any other desert.

The sand feels cold when you touch it thanks to the high levels of evaporation from its surface. Further­ more, sun rays are reflected off by the sand instead of being absorbed. Another one-of-a-kind feature in this desert is that, according to the 2010 census, as many as 1,651 people call it their home.

ANTI-WRINKLE PILLOWCASE One of the latest inventions in the fight against wrinkles is a pillowcase that smoothens them.

Named Skin Rejuvenating Pillowcase, the products was developed by Iluminage.

Since metals like copper and gold play a vital role in the fight against aging – or more precisely in keeping the skin healthy – the main ingredient of this pillowcase is copper oxide.

According to the manufacturer, sleeping on this pillowcase can result in reduced wrinkles in four weeks.

The pillowcase can be washed just like any other – the copper is integrated into the fabric so it can’t wear off. However, softeners are not recommended.

The pillowcase is made of satin in a golden-copper colour, and its price is around USD 60.

WATER COMPUTER Scientists from Stanford University developed a new type of computer that runs on drops of wa­ ter by using their mechanical properties.

The main idea behind this is that one drop replaces one bit. Instead of 1 and 0, it replaces the presence and absence of water and creates code this way.

This water computer is synchronised with a clock that moves the drops in set intervals, without error. The scientists, who were working on the computer for nearly a decade, demonstrated its use for almost every basic computer operation. As the magnetic field controls millions of drops simultaneously, the scientists claim that this computer can be used for many applications.

The Stanford University team hopes that soon they’ll be able to upgrade the system to run operations much faster than it does now.

WOULD YOU DARE TO STAY AT A HOTEL ON A CLIFF? The Skylodge Adventure Suites hotel is located in the Holy Valley not far from Ma­ chu Picchu, Peru, and it’s made up of three separate luxury glass capsules.

The hotel opened in June 2013, and it is the first suspended hotel in the world.

The capsules, where the guests stay are made of aluminium and polycarbonate, and each of them has four beds, a dining room, and a bathroom.

Food and drinks are served in the rooms, and an overnight stay at this hotel is priced at USD 300 per person. The price includes dinner, wine, and breakfast – served in the room – as well as using the cable car, which is the only way to get to the hotel.

The view over Peru from these rooms truly is magnificent, so maybe you just might turn a blind eye to the fact that the bathroom has no shower.

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