Events are about 5Ps, SEEbtm magazine No 20

Specijalizovani časopis za poslovna putovanja i kongresni turizam Jugoistočne Evrope Specialized magazine for business travel and meetings industry of South East Europe Broj 20 / februar 2016 / No. 20 / February 2016 www.SEEbtm.com

tema broja:

cover story:

Industrija:

Industry:

Svrha Events događaja are about su 5P 5Ps Uticaj nemilih događaja u Evropi na kongresnu industriju

UNICEF:

NajveĆi bal na svetu namenjen potrebama dece

Effects of the Unfortunate Events in Europe on the MICE industry

UNICEF:

The greatest ball in the world aimed for children needs

I M P R E S S U M Izdavač, produkcija i marketing: The Best Solutions Ljube Šercera 13/10 11000 Beograd, Srbija Tel/fax: +381 11 3960 388 Tel: +381 11 3098 468 Web: www.SEEbtm.com www.kongresniturizam.com, www.SEEmice.com E-mail: office@kongresniturizam.com Direktor: Ivan Milić Glavni i odgovorni urednik: Miona Milić Urednički tim: Svetlana Gavrić, Mirjana Jokić, Miroslava Jeremić Prevod: Lexica prevodilačka agencija Dizajn i priprema za štampu: Dizajn Studio Nemet Štampa: Štamparija Stojkov Tiraž: 3.000 Periodičnost: kvartalno Datum izdavanja: februar 2016.

Broj 20 Godišnja pretplata za SEEbtm sa PDV-om i dostavom na adresu (4 izdanja) za: - Srbiju iznosi 2.500,00 dinara - inostranstvo 35,10 eura Zahtev za pretplatu dostaviti na e-mail: pretplata@SEEbtm.com Copyright © The Best Solutions; sva prava zadržana Iako su veliki napori učinjeni kako bi se osigurala tačnost svih informacija uključenih u ovoj pu­ blikaciji, The Best Solutions ne može biti odgo­­ voran za eventualne greške i nepreciznosti na­ stale u njoj. Za korišćenje bilo kojih sadržaja iz publikacije potrebna je pismena dozvola.

CIP - Каталогизација у публикацији Народна библиотека Србије, Београд 640. 4 ( 497 ) ( 036 ) 338. 48 - 6 : 65 (497) SEEbtm : Southeast Europe business travel and meetings magazine : 2016 / [ editor in chief Miona Milić ] . - 20th ed. - Belgrade : The Best Solutions , 2016 ( Belgrade : Stojkov ). 96 str . : fotogr . ; 30 cm Tiraž 3 . 000 .

ISBN 978-86-87655-00-3 1. Milić, Miona [ главни и одговорни уредник ] а ) Угоститељски објекти - Балканске државе - Водичи COBISS . SR - ID 152412940

Deca instiktivno vole da se igraju sa decom sa kojom dele smeh, slična interesovanja i način zabave. Mi odrasli, namećemo im i učimo ih da to ipak treba da budu deca sa kojom se deli soci­ jalni status, boja kože, vera, jezik i nacionalnost kojoj pripadaju.

Proračunati smo u emocijama, odnosu sa dru­ gim ljudima, partnerom, u poslu. Iz straha da ne budemo povređeni, predupređujemo moguće si­tuacije da se to ne dogodi.

Ali, dok radite ono „što bi trebalo“ da li vam se desilo da sa setom razmišljate o nekim prošlim trenucima sa osobom ili društvom koje je u vama prosto budilo dobar osećaj? Ali prekinuto je zbog raznih nametnutih restrikcija?

Da li sreća i zadovoljstvo dolaze iznutra ili spolja?

Kad smo mlađi, uvereni smo da dolazi spolja. Kako smo stariji i možda, mudriji... pa, shvatate već.

Realnost je da se svi međusobno, najviše vrednujemo po spoljašnosti. Prosto rečeno – po spoljašnjem izgledu i koliko ličimo da imamo para i uticaja. Međutim, istina je da je svi­ ma nama, bez obzira na socijalni status, izgled, verska i kulturna obeležja koja nosimo ili ne, najpotrebnije ono što nam je instiktivno bilo potrebno kad smo bili deca.

Pažnja, neko da nas voli kakvi jesmo i sa kim delimo smisao za humor, uspeh i pad. Neko je rekao – „Ljudi će zaboraviti šta si rekao, ljudi će zaboraviti šta si učinio. Ali nikada neće zaboraviti kakve si osećaje u njima probudio.“ Razmislite o tome.

#seebtm #kongresniturizam #seemice

u v o d

Osmeh baš svima lepo stoji, bez obzira koje je nacionalnosti. Suza je slana, duboka i muti pogled, bez obzira da li klizi niz bele, crne, bogate ili siromašne obraze.

Tekst je inspirisan događajima koji su, nažalost, obeležili prošlu godinu, ali i sve pretho­ dne događaje i nesreće u kojima su ljudi prisiljeni da napuštaju svoje domove, ostaju bez najmilijih i prolaze kroz najteža psihička i fizička razaranja. Za svu decu kojima je de­tinjstvo i osmeh ukradeno. To niko nije zaslužio.

U ovom broju SEEbtm magazina fokusiraćemo se na događaje i praksu koja slavi mir, slo­ bodu i jednakost ljudi. Takvih događaja, zapravo, ima veliki broj, obzirom da su suština kongresne industrije – ljudi. Okupljanje ljudi, povezanih interesovanjima, profesijom, ciljevima. Pokušaćemo da probudimo empatiju kod ljudi. Sposobnost da se postavimo na nečije mesto i da zamislimo kako se neko oseća, jeste ono što nas čini ljudima.

Nije loše podsetiti se toga.

U 21 veku trebalo bi da smo svesni da su razlike i mržnja između naroda medijski i poli­ tički nametnute. Ono što mi možemo da uradimo, jeste da mislimo svojom glavom i ne dozvolimo da se manipuliše našim rečima i delima. „Svako koga sretnete vodi bitku o kojoj vi ne znate ništa.

Budite ljubazni. Uvek.”

Ian Maclaren

Miona Milić, glavni i odgovorni urednik

SEE Business Travel & Meetings magazine | februar 2016

sadržaj

s a d r ž a j

41.

Tema broja:

34.

18.

Događaj:

ESCVS 2016

Svrha događaja su 5P

Trening:

Lideri rade stvari drugačije

67.

Industrija:

Izbeglička kriza i napad na Pariz

74.

Tehnologija:

Hibridni događaji 86.

Zanimljivost:

Karling Novosti.................................................................5 Događaji . ............................................................7 Novo i renovirano...............................................14 Aktuelan događaj: Beograd domaćin ESCVS kongresa 2016........18 Kongresni centar: Novo lice kongresnog turizma na Kopaoniku ..................................................26 Aktuelna tema: Izazovi organizacije EP u vaterpolu 2016.......31 Trening: Seminar sa konjima za GM-ove Falkensteiner lanca hotela............34 Hotel Constantine the Great: Luksuzni hotel u centru Beograda .................38

Tema broja: Svrha događaja su 5P . .....................................41

Industrija: Uticaj nemilih događaja u Evropi na kongresnu industriju ..................67

Primer iz prakse: LG Life’s Good party .........................................48

Terme Olimia, Slovenija: MICE destinacija na koju se učesnici vraćaju .............................73

UNICEF: Najveći bal na svetu namenjen potrebama dece ............................53 Hotel Zlatibor Mona: Lider kongresnog turizma u zapadnoj Srbiji .............................................58 Eko turizam: Sustainable Tourism konferencija 2016 . .......62 HUP-Zagreb: Vrhunske lokacije u Zagrebu za konferencije i događanja............................64

SEE Business Travel & Meetings magazine | februar 2016

Tehnologija: Hibridni događaji – Šta je važno prilikom organizacije? ...............74 Sajam: IMEX Frankfurt 2016........................................81 Zanimljivost: Karling – „Šah na ledu“ . .................................86 Intervju: O karlingu u Srbiji iz prve ruke .......................90 Rečnik pojmova . ...............................................94 Zanimljivosti .....................................................95

I M P R E S S U M Publisher, production and marketing: The Best Solutions Ljube Sercera No 13/10 Street 11000 Belgrade, Serbia Phone/fax: +381 11 3960 388 Phone: +381 11 3098 468 Web: www.SEEbtm.com www.kongresniturizam.com, www.SEEmice.com E-mail: office@kongresniturizam.com Director: Ivan Milic Editor-in-Chief: Miona Milic Editorial team: Svetlana Gavric, Mirjana Jokic, Miroslava Jeremic Translation: Lexica Translation Agency Design & Layout: Dizajn Studio Nemet Printing office: Štamparija Stojkov Circulation: 3.000 Periodicity: quarterly Issue date: February 2016.

No 20 Annual subscription for SEEbtm magazine, VAT and shipment included (4 issues) for: - Serbia 2,500.00 RSD - abroad (4 issues) 35.10 EUR Request for subscription please send to an e-mail: subscription@SEEbtm.com Copyright © The Best Solutions All rights reserved Although every effort is made to ensure that ac­curacy of information contained in this pu­ bl­i­­cation, The Best Solutions cannot be he­ld re­sponsible for any errors or inaccuracies conta­ i­­ned within it. For the content reproduction it is required to get the written editorial co­nsi­ gnment.

CIP - Каталогизација у публикацији Народна библиотека Србије, Београд 640. 4 ( 497 ) ( 036 ) 338. 48 - 6 : 65 (497) SEEbtm : Southeast Europe business travel and meetings magazine : 2016 / [ editor in chief Miona Milić ] . - 20th ed. - Belgrade : The Best Solutions , 2016 ( Belgrade : Stojkov ). 96 str . : fotogr . ; 30 cm

Children instinctively like to play with other chil­ dren with whom they share jokes, similar intere­ sts, and ways of having fun. We as adults tell them and teach them that the children they are friends with should be of the same social status, skin color, religion, language, and nationality.

Our actions are calculated in emotions, relation­ ships, partners, or business. Out of fear of getti­ ng hurt, we try to prevent situations that would potentially end in this way.

But, while you’re doing “what you should”, did it ever happen that you’re yearning for moments past spent with a person or a group of pe­ople who just made you feel good? Are there any relationships in your life that came to their end because of different imposed restrictions? Does happiness come from inside or outside?

When we’re young we are certain that they come from outside of us. As we get older and, perhaps, wiser... well, you get the point.

The reality is that we all determine our value by the outside. In short - by our appear­ ance and by how much money or influence we appear to have. When in fact the truth is that all of us - regardless of our social status, appearance, religious or cultural markings that we wear or not - need most the things that we needed instinctively when we were children. Having people who pay attention to us and love us as we are, and who share our sense of humor, our success and our failures. Someone once said, “People will forget what you said, people will forget what you did. But they’ll never forget how you made them feel.” Think about that.

#seebtm #kongresniturizam #seemice

i n t r o d u c t i o n

A smile will look good on anyone, no matter their nationality. A tear will be salty and deep, blurring the eye regardless of the cheek being white, black, rich, or poor.

This introduction is inspired by the unfortunate events in the last year, but also by all ot­her events or misfortunes where people were forced to leave their homes, losing their loved ones and going through the hardest mental and physical destruction. For every child who had their childhood and joy taken away. No one deserves that.

This issue of SEEbtm focuses on events and actions that celebrate peace, freedom, and equality among people. Events like those are actually many, bearing in mind the fact that people are the focus of the meetings industry. Gathering of people brought togeth­ er by interests, occupations, goals. We are going to try to inspire empathy in people.

The ability to put ourselves in someone else’s shoes and imagine what they feel like is indeed what makes us human beings. It can’t hurt to be reminded of that.

Living in the 21st century, we should know that differences and hatred between peoples are generated by the media and politics. What we can do is to think for ourselves and not let our words or actions be used for manipulation.

“Everyone you meet is fighting a battle you know nothing about it.

Be kind. Always.”

Ian Maclaren

Tiraž 3 . 000 .

ISBN 978-86-87655-00-3 1. Milić, Miona [ главни и одговорни уредник ] а ) Угоститељски објекти - Балканске државе - Водичи COBISS . SR - ID 152412940

Miona Milic, Editor-in-Chief

SEE Business Travel & Meetings magazine | February 2016

contents

c o n t e n t s

45.

Cover story:

Events are about 5Ps

36.

22.

Event:

ESCVS 2016

Training:

Leaders do Things Differently

70.

Industry:

The Refugee Crisis and Paris Attacks

76.

Technology:

Hybrid Events

88.

Interesting:

Curling News....................................................................6 Events ...............................................................10 New and improved.............................................16

Example from practice: LG Life’s Good Party .........................................50

Hot topics: Belgrade is the Host of the ESCVS Congress 2016............................22

UNICEF: The Greatest Ball in the World Aimed for Children Needs ...............................55

Congress center: New Image of the Congress Tourism on Kopaonik. .....................28

Hotel Zlatibor Mona: A Leader in MICE Tourism in Western Serbia ............................................60

Hot topics: Challenges in Organization of European Water Polo Championships 2016....................32

Eco tourism: Sustainable Tourism 2016 ..............................63

Training: Seminar with Horses for Falkensteiner’s GMs....................................36 Hotel Constantine the Great: Luxury Hotel in the Heart of Belgrade . .........38

Cover story: Events are about 5Ps ........................................45

HUP-Zagreb: TOP Locations in Zagreb for Conferences and Events.............................65 Industry: Effects of the Unfortunate Events in Europe on the MICE Industry . ....................70

SEE Business Travel & Meetings magazine | February 2016

Terme Olimia, Slovenia: MICE Destination Guests are Happy to Visit Again . ....................73 Technology: Hybrid Events – What is Important When Organizing One?......76 Exhibition: IMEX Frankfurt 2016........................................83 Interesting: Curling – “Chess on Ice“...................................88 Interview: About Curling in Serbia from First Hand . ..............................92 Term dictionary .................................................94 Interesting news ...............................................96

n o v o s t i Trijumf Splita na „Danima turizma 2015” U oktobru na „Danima turizma 2015” u Poreču, najprestižnijoj dodeli nagrada u hrvatskom turizmu, izabrane su najbolje destinacije, smeštajni objekti, događaji, atrakcije kao i zaposleni.

U kategoriji, Kongresni hotel godine, briljirao je hotel Radisson Blu Resort, Split koji je i osvojio prvo mesto.

Hotel je potvrdio kvalitet i u kategoriji Odmarališni hotel godine u kojoj je osvojio drugo mesto, te je jedini hotel s dve nominacije u dve različite kategorije. U korak sa splitskim hotelom išao je i grad Split kojem je dodeljena nagrada za najbolju City break destinaciju, kao i događaj Ultra Europe Festival koji je proglašen turističkim događajem godine.

IN Hotel Beograd zvanično „zeleni” hotel u Srbiji Dodelom Green Key (Zeleni ključ) sertifikata IN Hotelu 25.12.2015. godine, Beograd i Srbija dobili su još jedan hotel sa ovom ekološkom oznakom.

Hotel je započeo proces sertifikacije sredinom 2015. godine i uspešno ispunio preko 100 kriterijuma koje propisuje ovaj program.

Menadžment i zaposleni IN Hotela su veoma brzo shvatili važnost ovakvog odgovornog ponašanja prema životnoj sredini i zato nije bilo preterano teško obezbediti brojne uslove i ispuniti kriterijume koji su bili neophodni za dobijanje sertifikata.

Restauracija tvrđave Mamula u Crnoj Gori Tvrđava Mamula koja se nalazi na ulazu u Bokokotorski zaliv biće obnovljena i renovirana u „boutique” hotel i spa visoke klase.

Pored hotela, na ostrvu će biti otvoren i memorijalni muzej.

Rekonstrukcija tvrđave i ostrva je planirana u skladu sa konzervatorskim uslovima i utvrđenim standardima zaštite životne sredine.

Za restauraciju Mamule i celog ostrva izdvojeno je 15 miliona evra, a investitor je kompanija Oarscom Development Holding.

Zlatibor dobija savremenu gondolu Dugo najavljivana gondola na Zlatiboru biće duga skoro 9 km, sa 36 stubova i 55 kabina i prevoziće 1.000 ljudi na sat vremena u jednom pravcu i to čak brzinom od 6 m u sekundi.

Prema specifikacijama predstavljaće najdužu ikada napravljenu jednožičnu gondolu u Srbiji i svetu.

Vrednost projekta je oko 13 miliona evra i predstavlja najveću investiciju u istoriji Čajetine. Po planu je da gondola bude puštena u rad do kraja tekuće godine. Iz ho­ tela Zlatibor Mona kažu da su sigurni da će izgradnja gondole povećati atraktivnost destinacije pogotovo kada se radi o organizaciji incentive programa.

Prvi „EV friendly” hotel u Srbiji Hotel Holiday Inn Beograd proširuje obim ekološki svesnih usluga, jer je zaštita životne sredine ključni element korporativno odgovorne politike poslovanja.

Shodno tome, Hotel Holiday Inn Beograd je postao prvi hotel sa stanicom za punjenje električnih vozila u Srbiji. Učešćem u ovom projektu, menadžment hotela prepoznaje potrebe i tendencije njihovih gostiju.

SEE Business Travel & Meetings magazine | februar 2016

n e w s

n o v o s t i

Split’s triumph at the “Days of Tourism 2015” The most prestigious hospitality awards in Croatian tourism “Days of Tourism 2015” was held in October, in Porec. There were selected the best destinations, accommodation fa­cilities, events as well as employees. Radisson Blu Resort, Split was stellar and has won the first place in the Congress hotel category.

Its quality has been confirmed with the nomination and second place in category for Leisure Hotel of the Year. Radisson Blu Resort, Split was the only hotel with no­mi­nations in two different categories. Keeping pace with the hotel, city of Split was awarded for the best City break destination with Ultra Music Festival as the best event of the year.

IN Hotel Belgrade is officialy “GREEN” hotel in Serbia Belgrade and Serbia had obtained another eco label hotel when IN Hotel was awarded with Green Key certificate on December 25th 2015.

Hotel started the certification process in mid 2015 and successfully had fulfilled more than 100 criteria which were required by this program.

IN Hotel management and staff have promptly realized the importance of responsible behavior towards the environment and because of it that was not so demanding to ensure numerous conditions required and to meet the criteria for obtaining the certificate.

The restoration of the fortress Mamula in Montenegro Fortress Mamula located at the entrance to the Boka Bay will be restored and renovated into a “boutique” hotel and high class spa.

Beside the hotel, on the island will be opened a memorial museum.

Reconstruction of the fortress and the island is planned in accordance with conservation requirements and established environmental standards.

For the restoration of Fortress Mamula and the whole island has been allocated 15 million euros, and the investor is company Oarscom Development Holding.

Zlatibor gets a modern gondola Long announced gondola on Zlatibor will be almost 9 km long, with 36 towers and 55 cabins and will transport 1,000 people per hour in one direction and with a speed of 6 m per second.

According to the specifications it will represent the longest ever produced singlewire gondola in Serbia and abroad.

The project is worth about 13 million euros and represents the largest investment in the history of Cajetina. According to the plan gondola will be put into operation by the end of the 2016. Management of the hotel Zlatibor Mona pointed that they are confident that the construction of the gondola will increase attractiveness of the destination especially when it comes to the organization of incentive programs.

First EV friendly hotel in Serbia Hotel Holiday Inn Belgrade supports green and environmentally friendly servi­ces, because environmental protection is a key element of corporate social responsibi­lity. So, Hotel Holiday Inn Belgrade became the first hotel with electric vehicle charging station in Serbia.

The management of the hotel recognized their guest’s needs and tendencies by taking part in this project.

SEE Business Travel & Meetings magazine | February 2016

događaji

Događaji u regionu jugoistočne Evrope 38. MEĐUNARODNI SAJAM TURIZMA Beograd, Srbija 18. – 21. februar 2016. godine 38. Međunarodni sajam turizma održaće se u periodu od 18. do 21. februara 2016. godine.

Organizatori sajma očekuju više od 1.100 izlagača iz rekordnog broja zemalja.

Prethodne godine na sajmu je učestvovao 1.031 izlagač, a broj posetilaca je iznosio preko 62.000.

Međunarodni karakter ovog sajma potvrdilo je i pri­ sustvo 290 inostranih izlagača iz 53 zemlje.

Kao i svake godine, pod okriljem sajma turizma održaće se i 12. Sajam ugostiteljske opreme – HORECA, kao i 7. Međunarodni sajam vina – BEOWINE. Zemlja partner ovogodišnjeg sajma je Slovenija.

Prostor: Hale Beogradskog sajma

EAPD 2016 Beograd, Srbija 02. – 05. jun 2016. godine 13. Kongres Evropske Akademije za Dečju Stomatologiju - EAPD održaće se od 02. do 05. juna 2016. godine u Beogradu.

Na kongresu će učestvovati govornici iz Velike Britanije, Grčke, Belgije, Irske, SAD, Turske, Italije i Srbije.

Simpozijumi koji će se održavati tokom kongresa pokrivaće teme kao što su traumatske povrede kod dece, upotreba lasera u dečjoj stomatologiji, rekonstruktivni materijali i tehnike, itd.

Prostor: Sava Centar

LOMBARD INCENTIVE TRIP Bokokotorski zaliv, Crna Gora 03. – 05. jul 2015. godine Talas-M DMC organizovao je nezaboravno incentive putovanje za najbolje pojedince iz sfere unit-linked životnog osiguranja iz Luksemburga.

Tokom trodnevnog puta, grupi je priređen veoma zanimljiv program sačinjen od mnogih atrakcija, kao što su: vožnje gliserima kroz predivan zaliv, Jeep safari sa folklornim plesovima u nacionalnom parku Lovćen, poseta nekadašnjoj prestonici Cetinje, gala večera na luksuznoj jahti tokom krstarenja Bokokotorskim zalivom. Na ovom nagradnom putovanju bili su najbolji menadžeri prodaje za 2015. godinu.

Uz prijatan program, učesnici su ostvarili i cilj putovanja – sa sobom su poneli fantastične i nezaboravne utiske iz Crne Gore.

Tehnički organizator: Talas-M DMC

SEE Business Travel & Meetings magazine | februar 2016

d o g a đ a j i 47. PRAZNIK MIMOZE Herceg Novi, Crna Gora 30. januar – 27. februar 2016. godine U periodu od 30. januara do 27. februara 2016. godine u Herceg Novom se održava 47. Praznik mimoze.

Karakterišu ga svakodnevni zabavni, sportski i kulturno umetnički sadržaji.

Maskenbali će biti održani 06. i 20. februara a Riblja večera 27. februara. Ove događaje karakteriše mediteranska muzika, primorska kuhinja i dobro raspoloženje.

Tokom ovog događaja održava se i međunarodna izložba cveća od 12. do 14. februara, na kojoj će svoju ponudu predstaviti preko 100 izlagača iz okruženja.

Prostor: Maskenbali će se održati u Institutu Igalo, a u objektu Titove vile „Galeb“ se održava međunarodna izložba cveća.

MERCEDES BENZ GLOBAL TRAINING EXPERIENCE 2016 Dubrovnik, Hrvatska 9. februar – 14. april 2016. godine Od 9. februara do 14. aprila 2016. godine Dubro­ vnik će biti mesto održavanja Mercedes Benz Glo­ bal Training Experience-a.

Događaj će okupiti oko 12.000 gostiju iz preko 150 zemalja sveta, a namenjen je prodajnom osoblju Mercedes Benz-a. Dolazak prve grupe je zakazan za 9. februar, a nedeljno će dolaziti po 4 grupe učesnika, na tri dana. Luka Dubrovnik biće centralno mesto održavanja treninga i polazno mesto test vožnji. Tokom događaja biće održana i evropska premijera luksuznih limuzina C, S i E klase.

Tehnički organizator: DT Croatia - Dubrovnik Travel DMC

CROINTERVENT 2016 Zagreb, Hrvatska 10. – 12. mart 2016. godine 7. Nacionalni sastanak o kardiovaskularnim intervencijama s međunarodnim učešćem - CROINTERVENT 2016 održaće se od 10. do 12. marta u Zagrebu.

Organizator događaja je Radna zajednica za invazivnu i intervencijsku kardiologiju Hrvatskog kardiološkog društva.

Neke od glavnih tema biće akutni koronarni sindrom, mreža primarne PCI, kompleksne lezije, intrakoronarne metode oslikavanja, itd.

U okviru 7. Nacionalnog sastanka održaće se i 6. sastanak intervencijskih kardioloških medicinskih sestara i tehničara.

Prostor: Hotel Westin

SEE Business Travel & Meetings magazine | februar 2016

MEĐUNARODNI POLUMARATON NOVALJA-LUN Pag, Hrvatska 14. maj 2016. godine Međunarodni polumaraton na ostrvu Pag održaće se po prvi put 14. maja 2016. godine.

Nakon trke, učesnici će moći da uživaju u vožnji brodom od Luna do Novalje, kao i u „Maratonskoj zabavi“ i večeri.

Polumaraton organizuje Run Croatia sa ciljem da se promoviše sport, zdrav način života i pobednički duh. Pored toga da se produži i obogati predsezona, cilj je da se promoviše i ostrvo Pag kao ostrvo zdravlja i aktivnog odmora, bogate tradicije i kuhinje. Lokalna turistička zajednica u Novalji se priključila promo­visanju ovog događaja, a organizatori su jako zadovoljni sa saradnjom koju imaju.

Lokacija: Start trke je u Novalji, a završnica u Lunu.

ICENS 2016 Sarajevo, Bosna i Hercegovina 24. – 28. maj 2016. godine

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2. Međunarodna konferencija tehnike i prirodnih nauka ICENS 2016 održaće se od 24. do 28. maja u Sarajevu.

Cilj konferencije je okupljanje vodećih svetskih akademskih naučnika, istraživača i stipendista radi razmene iskustava i rezultata istraživanja u svim domenima tehnike i prirodnih nauka.

Isto tako, jedan od ciljeva je i formiranje naučnog foruma za sve internacionalne prestižne stipendiste širom sveta i omogućavanje interaktivne razmene vrhunskih saznanja.

Prostor: Hotel Hollywood

EVROPSKI ROBOTIČKI FORUM Ljubljana, Slovenija 21. – 23. mart 2016. godine Evropski robotički forum održaće se od 21. do 23. marta 2016. godine u Ljubljani.

Forum okuplja inženjere, menadžere, istraživače, preduzetnike, i poslovne ljude iz Evrope.

Učesnici će imati priliku da nauče mnogo toga o najnovijim saznanjima iz oblasti novih poslovnih potencijala, identifikovanja potencijalne primene robotike u poslovanju, stvaranja radnih mesta, itd.

Forum podržava i Evropska Komisija, dok je organizator događaja euRobotics iz Brisela.

Očekuje se da događaj okupi oko 500 posetilaca.

Prostor: Kulturni i kongresni centar Cankarjev dom

SEE Business Travel & Meetings magazine | februar 2016

events

Events in the region of South East Europe 38th INTERNATIONAL TOURISM FAIR Belgrade, Serbia 18th – 21st February 2016 38th International Tourism Fair will be held from 18th to 21st February 2016.

Over 1,100 exhibitors are expected to come from a record-breaking number of countries.

Last year fair was visited by 1,031 exhibitors and more than 62,000 visitors.

International character of the fair is confirmed by the participation of 290 exhibitors from 53 countries.

As every year, the 12th International Hotel and Catering Equipment Fair HORECA and the 7th Wine Fair BEOWINE will be held within the Fair.

Partner country of this year’s fair is Slovenia.

Venue: Belgrade Fair Halls

EAPD 2016 Belgrade, Serbia 2nd – 5th June 2016 13th Congress of European Academy of Paediatric Dentistry - EAPD will be held from 2nd to 5th June 2016 in Belgrade.

Speakers at this year congress will be from UK, Greece, Belgium, Ireland, USA, Turkey, Italy and from Serbia.

Symposiums which will be held during the congress will cover topics such as traumatic injuries in children, lasers in paediatric dentistry, restorative materials and techniques, etc.

Venuе: Sava Center

LOMBARD INCENTIVE TRIP Boka Bay, Montenegro 3rd – 5th July 2015 Talas-M DMC made an unforgettable incentive journey for leader in unit-linked life assurance from Luxembourg. During the three-day incentive trip group had a very interesting program, which contained many of the Montenegrin attractions, such as: Rib boat ride in beautiful Boka Bay, Jeep safari with folklore dances on National park Lovcen, visit of Old Royal Capital Cetinje, gala dinner on luxury yacht during their cruise in Boka Bay. On this prize trip were the best sales managers in 2015. With a pleasant program they have reached the goal of their journey and brought beautiful and unforgettable impressions from Montenegro.

Technical organizer: Talas-M DMC

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SEE Business Travel & Meetings magazine | February 2016

47th MIMOSA FESTIVAL Herceg Novi, Montenegro 30th January – 27th February 2016 47th Mimosa Festival will be held in Herceg Novi from 30th January – 27th February 2016.

It has daily entertainment, sports, cultural and artistic activities. Costume parties are taking place from 6th to 20th February, and the Fish dinner will be held on 27th February. These events are characterized by Mediter­ ranean music, coastal cuisine and a lot of good vibes.

The International floral exhibition will be held from 12th to 14th February, enabling 100 local exhibitors to present their offer.

Venue: Costume parties will be held in the Igalo Institute, and the International floral exhibition will be held in Titos’s Villa “The Seagull”.

MERCEDES BENZ GLOBAL TRAINING EXPERIENCE 2016 Dubrovnik, Croatia

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9th February – 14th April 2016 Dubrovnik will host the Mercedes Benz Global Training Experience from 9th February to 14th April 2016.

The event will gather 12,000 visitors from over 150 countries, and it is meant for the sales staff of the Mercedes Benz. Arrival of the first group is scheduled for 9th February, and 4 groups will arrive every week, and stay for 3 days. Port Dubrovnik is the main location and test drive starting point.

During this event, European premiere of the luxury products of the C, S and E class will be held.

Technical organizer: DT Croatia - Dubrovnik Travel DMC

CROINTERVENT 2016 Zagreb, Croatia 10th – 12th March 2016 7th National Meeting on Interventional Cardiology CROINTERVENT 2016 will take place in Zagreb from 10th to 12th March.

Organizer of the event is the Working Group for Invasive and Interventional Cardiology of the Croatian Cardiac Association.

Some of the main topic will be the acute coronary syndrome, Primary PCI Network, complex lesions, intracoronary imaging methods, etc.

Within 7th National Meeting, the 6th Meeting of the Working Group for Invasive and Interventional Cardiology of the Croatian Cardiac Nurses will be held.

Venue: Hotel Westin

SEE Business Travel & Meetings magazine | February 2016

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e v e n t s INTERNATIONAL HALF MARATHON NOVALJA-LUN Pag, Croatia 14th May 2016 Island of Pag will be the host of an international half marathon, which will be held for the first time, on 14th May 2016.

After the race participant can enjoy in a boat ride from Lun to Novalja, as well and in “Marathon party” and dinner.

Half Marathon is organized by Run Croatia which wants to promote sport, healthy way of life and winning spirit.

In addition, to extend and to enrich the preseason, the goal is to promote the island of Pag as an island of health and active holidays, rich traditions and cuisine. Local Tourist Board Novalja joined the promotion of this event, and the orga­ nizers are very satisfied with the cooperation they have.

Track: The start of the race will be in Novalja and the finish in Lun.

ICENS 2016 Sarajevo, Bosnia and Herzegovina 24th – 28th May 2016 2nd International Conference on Engineering and Natural Sciences – ICENS 2016 will be held from 24th to 28th May in Sarajevo.

The conference aim is to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results about all aspects of Engineering and Natural Sciences.

Also, one of the goals is the establishment of a scientific forum for all international prestigious scholarship students around the world and to enable interactive exchange of state-of-the-art knowledge.

Venue: Hotel Hollywood

EUROPEAN ROBOTIC FORUM Ljubljana, Slovenia 21st – 23rd March 2016 European Robotic Forum will be held from 21st to 23rd March 2016 in Ljubljana.

Forum brings together engineers, managers, researchers, entrepreneurs and business people from all over Europe. Participants will have opportunity to learn about state-of-the-art and most recent breakthroughs in applications, to learn about new robotic business potentials, to identify the potential of robotics applications for business, creation of jobs, etc.

Forum is supported by European Commission, and the organizer of the event is euRobotics association from Brussels.

Event will bring together around 500 delegates.

Venue: Culture and Congress Centre Cankarjev Dom

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SEE Business Travel & Meetings magazine | February 2016

SEE Business Travel & Meetings magazine | februar 2016

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Niš dobija kongresni centar U sklopu Hotela Constantinus Palace čije je otvaranje planirano tokom 2016. godine u Nišu biće izgrađen i kongresni centar.

Hotel će raspolagati sa 45 soba, banket salom sa 300 mesta, kongresnom salom sa 400 mesta i parkingom za 100 vozila.

Kongresna sala imaće mogućnost podele na dva dela, i biće opremljena svom neophodnom opremom za održavanje kongresa i ostalih vrsta događaja.

Takođe, na poslednjem spratu hotela nalaziće se Sky Lounge Bar. Hotel Constantinus Palace poslovaće u sastavu Hotela Tami Residence.

Ovakva kongresna ponuda doprineće razvoju Niša kao kongresne destinacije.

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RENOVIRANO Providni LED ekrani Sarajevo dobija kongresni centar Krajem oktobra 2015. godine opštinsko veće Novi Grad Sarajevo usvojilo je Nacrt odluke o usvajanju urbanističkog projekta „Kongresni centar Sarajevo“ sa odlukom o njegovom sprovođenju. Na ovaj način stekli su se uslovi za realizaciju jednog od najvećih projekata u Sarajevu i šire.

Kongresni centar biće izgrađen na lokalitetu pored zgrade Radio-televizije BiH, u neposrednoj blizini zgrade Opštine Novi Grad, a vrednost investicije procenjena je na oko 300 miliona KM. U sklopu centra nalaziće se više sala i dvorana, dok će u sklopu kompleksa biti izgrađeni i hotel, šoping centar, garaže, poslovni sadržaji, stambeni prostor.

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SEE Business Travel & Meetings magazine | februar 2016

Wizard electronic sa već preko 20 godina rada u oblasti rasvete i ozvučenja specijalnih efekata i LED ekrana, stalno prati i uvodi na tržište najnovije tehnologije iz ove oblasti.

Shodno tome, u svoju ponudu Wizard je uvrstio i LED ekrane, svih dimenzija, rezolucije i namene, od klasičnih bilborda na ulicama do providnih LED ekrana koji se mogu koristiti prilikom organizacije događaja.

Nov hotel u Sarajevu Hotel Hills Sarajevo, Congress & Thermal Spa Resort je novoizgrađeni hotel koji se nalazi na atraktivnoj lokaciji u centru zelene oaze Sarajeva i na 2 km udaljenosti od Internacio­ nalnog aerodroma Sarajevo.

Hotel raspolaže sa 260 soba i apartmana sa biranim detaljima i balkonom.

Gostima je na raspolaganju i višenamenski kongresni centar sa modernom konferencijskom tehnologijom, termalni spa sadržaji, unutrašnji i spoljašnji bazeni, adrenalin park za decu i odrasle na 2.200 kvadratnih metara, sale za venčanja, nekoliko restorana sa nacionalnom i interna­ cionalnom hranom kao i restoranom na krovu hotela.

Wellness centar Hotela Sloboda Hotel Sloboda, deo lanca A hoteli u Šapcu, kategorije 4 zvezdice, od sada može u potpunosti da zadovolji sve zahteve gostiju i pruži im raznovrsne sadržaje.

Među sadržajima je i SPA & Wellness centar za relaksaciju i rekreaciju. SPA & Wellness centar gostima nudi korišćenje bazena, đakuzija, finske saune, slane sobe, parnog kupatila, tepidarijuma i kardiofitnesa.

Takođe, u ponudi su i raznovrsne masaže i tretmani za opuštanje i podmlađivanje.

Centar Terme Bucuresti otvoren u Rumuniji Centar Terme Bucuresti otvoren je 14. januara 2016. godine u Baloteštiju, 20 km od Bukurešta, u Rumuniji.

Pruža se na 30.000 kvadratnih metara i obuhvata sadržaje za relaksaciju i zabavu zasnovane na termalnoj vodi.

Centar ima 8 bazena sa toplom vodom, 16 tobogana ukupne dužine 1,5km, bazen sa talasima i tematske saune. Terme Bucuresti predstavlja najveći kompleks ove vrste u Evropi.

U centru će se nalaziti i najveća botanička bašta na zatvo­re­nom koja će imati preko 800.000 biljaka, uključujući 500 palmi. Terme Bucuresti je projekat austrijske grupe A-Heat, a u njega je uloženo 50 miliona evra.

SEE Business Travel & Meetings magazine | februar 2016

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New Congress Center in Nis Within the Constantinus Palace Hotel, whose opening is scheduled for 2016 in Nis, congress center will be built.

The hotel will have 45 rooms, a banquet hall with 300 seats, a conference room with 400 seats, and a parking lot for 100 vehicles. The conference room will be di­visible into two sections and equipped with all required equipment for organizing conventions and other events.

In addition, the Sky Lounge Bar will be located on the top floor. The Constantinus Palace Hotel will be operating within the Tami Residence Hotel. This feature will surely contribute to the development of Nis as a MICE destination.

New and

IMPROVED New Convention Center in Sarajevo In October 2015, the Novi Grad Sarajevo municipal council adopted the Draft Decision on the adoption of the city planning project called Sarajevo Convention Center, deciding on its implementation. This means that one of the biggest projects in Sarajevo and its surroundings got its green light.

The convention center will be built next to the building of Radio-televizija BiH, nearby the Novi Grad city hall, and the investment is valued at around BAM 300 million. The center will contain several meeting rooms and halls, while the complex will have a hotel, a shopping mall, garages, office buildings, and residential area.

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SEE Business BusinessTravel Travel&&Meetings Meetingsmagazine magazine| |February februar 2016

Transparent LED Screens Wizard Electronic has 20 years of experience in lighting, sound systems, special effects, and LED screens, and it always keeps up with and introduces the latest technologies in this area. True to its form, Wizard now offers LED screens in all sizes, resolutions and for all uses – from standard street billboards to transparent LED screens for different events.

New Hotel in Sarajevo Hotel Hills Sarajevo, Congress & Thermal Spa Resort is a newly built hotel located at the center of Sarajevo’s oasis and 2 km away from Sarajevo’s international airport.

The hotel has 260 rooms and suites with selected details and balconies.

Guests are also able to use a multipurpose convention center equipped with the latest conference technology, thermal spa, indoor and outdoor pools, adrenaline park for kids and adults spread over 2,200 square meters, wedding hall, several restaurants with local and international cuisine, and a restaurant on the hotel’s rooftop.

Wellness Center at Sloboda Hotel The four-star Sloboda hotel, part of the A hoteli hotel chain in Sabac, can now fulfill all requests made by its guests and provide them with a variety of amenities.

This includes the SPA and Wellness center that is intended for relaxation and fitness.

To the guests, SPA & Wellness center offers a pool, hot tub, Finnish sauna, salt room, steam room, tepidarium, and cardio fitness.

In addition, the center’s visitors can also get different massages and treatments.

Therme Bucuresti Opened in Romania Therme Bucuresti is opened on 14th January 2016, in Balotesti, 20 km from Bucharest, Romania. It covers 30,000 sqm of wellness, relaxation and entertainment center based on thermal waters. Therme Bucuresti offers 8 heated pools, 16 water slides with a total length of 1.5 km, wave pool and themed saunas. Therme Bucuresti is the biggest complex of this kind in Europe.

Within the Therme will be and largest indoor botanical garden, which will have over 800,000 plants, including 500 palm trees. Therme Bucuresti is the project of Austrian group A-Heat, in which was invested 50 million euros.

SEE Business BusinessTravel Travel&&Meetings Meetingsmagazine magazine| |February februar 2016

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aktuelan događaj

65. Međunarodni kongres Evropskog udruženja za kardiovaskularnu hirurgiju

Beograd po drugi put domaćin prestižnog ESCVS kongresa 2016 65. Međunarodni kongres Evropskog udruženja za kardiovaskularnu hirurgiju odr­žaće se u Beogradu, u periodu od 21. do 24. aprila 2016. godine. Beograd će po drugi put, nakon 40 godina biti mesto održavanja ovog kongresa, čime će se pridružiti još nekolicini gradova koji su ovaj kongres organizovali po dva puta.

1. Ove godine održaće se 65. ESCVS kongres. Možete li nam reći nešto više o samom kongresu?

Evropsko udruženje za kardiovaskularnu hirurgiju (ESCVS), osnovano je 1951. godine u Torinu.

Prvi kongres ovog udruženja održan je u Strazburu sledeće 1952. godine.

Njemu su prisustvovali predstavnici samo 11 evropskih zemalja.

Prof. Dr Lazar Davidović

U susret kongresu imali smo čast da razgovaramo sa Prof. Dr Lazarom Davidovićem, koji je predsednik lokalnog organizacionog komiteta i jedan od najzaslužnijh za odabir Beograda kao mesta održavanja kongresa.

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Jedan od njih bio je i Prof. Dr Vojislav Stojanović kao nacionalni delegat tadašnje SFRJ. Prof. Stojanović je sledeće dve i po decenije bio veoma aktivan u ovom udruženju postavši u međuvremenu i njegov Potpredsednik. Zahvaljujući njemu prvi jubilarni – 25. kongres ovog udruženja, održan je u Beogradu 1976. godine.

Sadašnja generacija srpskih vaskularnih i kardijalnih hirurga ima svoju

SEE Business Travel & Meetings magazine | februar 2016

šansu i privilegiju. Naime, 65-ti Ko­ ngres ovog udruženja održaće se u Beogradu od 21. do 24. aprila 2016. godine.

2. U okviru Kongresa, trudite se da afirmišete mlade hirurge, kao i da pro­širite mogućnosti učestvovanja.

Na koji način to postižete?

Mladi kardijalni i vaskularni hirurzi, ali isto tako kardiolozi, anesteziolozi, medicinske sestre i tehničari će imati mogućnost da mnogo nauče prisust­ vujući ekspertskim predavanjima tokom kongresa. Naime, na kongresu će predavače po pozivu činiti skoro Na kongresu će učestvovati oko 100 predavača po pozi­ vu, od kojih su neki svetski li­deri u oblastima kojima se bave, kao i 500 do 600 uče­ snika.

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Prof. Dr Davidović nomino­ van je za Predsednika ES­ CVS u periodu 2016.- 2018. godine što je najveće me­ đu­narodno zvanje koje je do sada imao jedan srpski kardiovaskularni hirurg. sto eksperata (kardiohirurzi, vaskularni hirurzi, anesteziolozi, kardiolozi...) iz Evrope. Neki od njih su svetski lideri u oblastima kojima se bave.

Njihova predavanja biće organizovana u okviru plenarne sesije kongresa, specijalizovanih kardiohirurških i vaskularnih simpozijuma, seminara, radionica i lunch simpozijuma.

Kardiolozi predvođeni Prof. Dr G. Milašinovićem i Prof. Dr P. Seferovićem organizovaće dodatne zajedničke se­ sije posvećene akutelnim problemi­ Da li ste znali?

Evropsko udruženje za kardi­ ovaskularnu i endovaskular­ nu hirurgiju je najstarije svet­ sko udruženja ovog tipa.

ma iz oblasti pejsmejker terapije i le­čenja srčane slabosti.

Svoje sesije imaće kardiovaskularni anesteziolozi (organizator Prof. Dr M. Jović), medicinske sestre i tehni­ čari uključujući i one koji se bave pe­ rfuzijom.

Po treći put biće organizovana zajednička sesija ESCVS i evropskog udruženja vaskularnih hirurga (ESVS).

Drugi put za redom na ESCVS kongre-

su biće organizovana UNESCO sesija posvećena bioetičkim problemima u kardiovaskularnoj medicini.

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Jedna od aktivnosti koja će prethodi­ ti kongresu biće i redovni godišnji sa­ stanak saradnika velike multicentri­ čne randomizirane ACST2 studije po­svećene lečenju karotidne bolesti ko­ji će se održati 20. i 21. aprila.

Ovaj sastanak je organizovan u saradnji sa Univerzitetom u Oksfordu, a više nego značajno učešće imaju

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„Ovom kongresu prethodi­ lo je osam godina aktiv­no­s­ ti Prof. Dr Davidovića, a pet godina aktivnosti Dr Konča­ ra u udruženju.“

60. ESCVS kongres, Moskva 2011. - Dr Končar sa nagradom za najbolji rad iz kategorije mladi vaskularni hirurzi

Klinika za vaskularnu i endovaskularnu hirurgiju KCS, odnosno Klinika za vaskularnu hirurgiju Instituta „Dedinje“.

3. Beograd će po drugi put, posle 40 godina, biti mesto održavanja ESCVS kongresa. Koliko je bilo zahtevno do­ biti organizaciju ovog događaja po drugi put?

Na ovom sastanku će učestvovati oko 100 učesnika iz elitnih evropskih centara koji se bave lečenjem ovih obo­ljenja, od kojih će većina učest­vo­ vati i na Kongresu.

Zahvaljujući ovom kongresu Beograd će se pridružiti nekolicini evropskih gradova, koji su ovaj kongres organi­ zo­vali dva puta (Moskva, Istanbul, Ve­necija i Budimpešta).

Već sam rekao da je profesor Stoja­ no­vić dve i po decenije bio veoma

Na kongresu će biti organizovan tradicionalni Cardiovascular Resident Forum. Na njemu će predavanja ima­ ti po tri mlada kardijalna i vaskularna hirurga. Posebnu šansu za mlade hirurge predstavljaće mogućnost učešća na takmičarskim sesijama kardijalnih i vaskularnih hirurga mlađih od 35 godina.

Oni najbolji biće i novčano nagrađeni od stručnog žirija. U okviru predstojećeg kongresa prisutni će moći da vide i trikove najvećih evropskih eksperata koji će biti prikazani u okviru bioskop sesije - Cardiovascular cinema.

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ak­tivan u ESCVS. Posle nekoliko de­ cenija takva se šansa i privilegija uka­ zala meni i Dr Končaru.

Naime, ja sam 2008. godine izabran za člana izvršnog komiteta ESCVS. U njemu sam imao do sada funkcije specijalnog savetnika za vaskularnu hirurgiju, odnosno Predsednika naučnog komiteta za vaskularnu hirurgiju. Na toj funkciji organizovao sam na­učni vaskularni program tokom go­di­šnjih kongresa ESCVS u Moskvi 2011. g., Dubrovniku 2012. g., Rege­ nzburgu 2013.g. i Nici 2014.godine.

U Nici sam nominovan za Predse­d­ nika ESCVS u periodu 2016.-18. go­ dine što je najveće međunarodno zva­nje koje je do sada imao jedan srpski kardiovaskularni hirurg.

Istovremeno Dr Končar je od 2011. do 2015. godine bio prvi Predsednik Junior Committee ovog udruženja či­ji je glavni zadatak popularizacija udruženja među mladim kardijalnim i vaskularnim hirurzima.

Ovaj komitet je pored ostalog, pokrenuo i „Letnje-zimsku školu” sa te­ mom „Kako napisati stručni rad?”.

Do sada škola je oraganizovana u Ao­sti, Italija 2012.g., Izmiru, Turska 2013.g., Beogradu 2014.g. i Kritu, Gr­

61. ESCVS kongres, Dubrovnik 2012. - Sa leve strane: Prof. Treska (Češka) Generalni skretar; Prof. Davidović član izvršnog komiteta; Prof D. Palombo (Italija) Predsednik; Prof Oto (Turska) član izvršnog komiteta; Prof Schueler (Velika Britanija) član izvršnog komiteta

SEE Business Travel & Meetings magazine | februar 2016

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čka 2015. godine. Dr Končar je sa­da savetnik izvršnog komiteta ESCVS. Mislim da je ova naša višegodišnja ak­tivnost glavni razlog da Beograd do­bije organizaciju 65. godišnjeg ko­ n­gresa ESCVS 2016. godine.

Konkretno ovom kongresu prethodilo je osam godina moje, a pet godina aktivnosti Dr Končara u udruženju.

4. Koji broj učesnika i iz kojih zemalja očekujete na kongresu?

Kao što sam spomenuo, na kongresu će biti skoro 100 predavača po pozivu. Kada govorimo o broju učesnika oče­kujemo da će kongresu prisutvovati od 500 do 600 učesnika.

Najveći broj činiće učesnici iz evropskih zemalja imajući u vidu karakter kongresa, ali već sada učešće su nam potvrdili hirurzi iz USA, Azerbejdžana, Kazahstana, Južne Koreje, Kine, Japana, Brazila...

5. Prema Vašem mišljenju, koliki je zna­čaj kongresa za kardiovaskularnu i endovaskularnu medicinu Srbije, ali i za Srbiju kao kongresnu destinaciju?

Prema mom iskustvu organizacija ova­kvih događaja značajna je i za naj­ve­će zemlje u svetu. Zbog toga se neki od najznačajnijih međunarodnih sastanaka iz oblasti kardiova­ skularne hirurgije svake godine or­ga­nizuju u najvećim svetskim metropolama (Njujorku, Londonu, Pa­ri­ zu, Rimu…).

Zbog svega toga je ovaj kongres od velikog značaja ne samo za srpsku kar­diovaskularnu medicinu, već za i či­tavu medicinu. Pored velikog stru­ čnog postoji i ekonomski interes.

Beograd kao kongresna destinacije se sve bolje kotira na svetskom trži-

štu i verujem da će organizacija ovog kongresa doprineti daljoj afirmaci­ji na­še prestonice. Smatramo da će ovaj događaj doda­tno doprineti pro­ mociji Beograda i naše zemlje na me­ đunarodnom pla­nu.

Zahvaljujući kongresu Beograd će po­setiti mnogi već afirmisani, ali isto tako i mladi hiruzi po prvi put.

Istovremeno mišljenja sam da će predstojeći kongres doprineti ukup­ nom razvoju vaskularne i kardiohiru­ rgije hirurgije i kardiologije u našoj ze­mlji i regionu.

#seebtm #kongresniturizam #seemice

a k t u e l a n

Mirjana Jokić

SEE Business Travel & Meetings magazine | februar 2016

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hot topics

65th International Congress of the European Society for Cardiovascular and Endovascular Surgery

Belgrade is the host of the prestigious ESCVS congress 2016 for the second time 65th International Congress of the European Society for Cardiovascular and Endo­ vascular Surgery will take place in Belgrade, from April 21st to 24th 2016.

After 40 years, Belgrade will host this congress for the second time, thereby joining the mere few other cities that organized this event two times. for selection of Belgrade as the destination for this years’ congress.

1. The 65th ESCVS Congress will take place this year. Can you tell us more about this event?

PhD Lazar Davidovic

As the upcoming congress approac­ hes, we had opportunity to talk to PhD Lazar Davidovic, President of the Local organizing committee and one of the most meritorious people

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European Society for Cardiovascular and Endovascular Surgery (ESCVS) was founded in Torino in 1951.

The first congress of this society took place in Strasbourg in 1952. Only 11 European countries’ representatives participated. One of them was PhD Vojislav Stojanovic, national representative of the former SFRY. PhD Stojanovic was very active in the following couple of decades, so he even became the Vice-president of the Society. It was because of him that the first jubilee – 25th congress was organized in Belgrade in 1976.

Current generation of Serbian cardi­ ovascular and endovascular surge­ ons has its chance and also a privi-

SEE Business Travel & Meetings magazine | February 2016

lege. Namely, 65th Congress is to be held in Belgrade, from April 21st to 24th 2016.

2. Within the Congress you are trying to affirm young surgeons, as well as to expand the possibilities of partici­ pation. In what way are you accom­ plishing that?

Young cardiac and vascular surgeo­ns – but also cardiologists, anesthesi­olo­ gists, nurses, and technicians – will be able to learn a lot by attending ex­pert lectures during the congress.

In fact, the invited speakers at the congress will include close to a hundred experts (cardiac surgeons, vasThe congress will see nearly 100 invited speakers, from which some are the global leaders in their fields and 500 to 600 participants.

t o p i c s

PhD Davidovic was nomi­ nated for the President of the ESCVS for 2016 – 2018, which is the biggest inter­ national title that any Ser­ bian cardiovascular surge­ on has held so far. cular surgeons, anesthesiologists, car­diologists...) from Europe. Some of them are counted among global leaders in their fields. Their lectures will be organized within the plenary session of the congress, specialized cardiosurgical and vasculosurgical sy­mposia, seminars, workshops, and lu­nch symposia. Cardiologists led by PhD G. Milasinovic and PhD P. Seferovic will organize further joint sessions dedicated to current issues in pacemaker therapy and treatment of heart failure.

There will also be sessions intended for cardiovascular anesthesiologists (organized by PhD M. Jovic), nurses, and technicians – including those de­ aling with perfusion. A joint session of the ESCVS and the European Society of Vascular Surgeons (ESVS) will be organized for the third time. The UNESCO session will see its second edition at the ESCVS congress addressing bioethical issues in cardiovascular medicine.

treatment of these diseases, most of which will be participating in the Congress.

One of the activities preceding the congress will also be the regular annual meeting of the associates of the large multicentric randomized ACST2 study on the treatment of carotid disease to be held on 20th and 21st April.

The meeting is organized in collaboration with the University of Oxford, with the Department of Vascular and Endovascular Surgery of the Clinical Center of Serbia and the Department of Vascular Surgery of the Dedinje Institute taking on particularly significant roles as participants.

The meeting will be attended by around 100 participants from prominent European centers that provide

The congress will also include the traditional Cardiovascular Re­sident Forum. It will involve lectures by car­ di­ac and vascular young surgeons, three representatives from each pro­ fession. Young surgeons will be presented with a special opportuni­ty to participate in competitive sessions of cardiac and vascular surgeons under 35 years of age.

The best among them will also rece­ ive financial rewards awarded by a jury panel of specialists. At the upcoming congress, the attendees will also be able to witness tips and tricks by the leading European experts to be presented within the cinema session named Cardiovascular Cinema.

#seebtm #kongresniturizam #seemice

h o t

Did you know?

European Society for Cardi­ ovascular and Endovascular Surgery is the world’s oldest association of this type.

3. For the second time after 40 years, Belgrade will be proud host of the ES­ CVS congress. How challenging was it to get organization of this event for the second time?

Thanks to the congress, Belgrade will join the mere few European cities that organized the congress twice (Moscow, Istanbul, Venice, and Budapest). I have already said that Professor Stojanovic has been extremely active in the ESCVS for two and a half decades. After several decades, MD Koncar and I have been present-

SEE Business Travel & Meetings magazine | February 2016

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h o t

t o p i c s

This Congress was prece­d­ed by the eight years of PhD Davidovic and five ye­ars of MD Koncar’s activity in the association.

Summer School 2014, Belgrade

ed with this chance and privilege. As it were, in 2008 I was elected as a member of the Executive Committee of the ESCVS. So far I served on it as Special Adviser for Vascular Surgery, as well as President of the Scientific Committee for Vascular Surgery. In that capacity I organized the scientific vascular program during the annu­ al ESCVS congresses in Moscow in 2011, Dubrovnik in 2012, Regensburg in 2013, and Nice in 2014.

In Nice I was nominated for the President of the ESCVS for 2016 –

2018, which is the biggest international title that any Serbian cardiovascular surgeon has held so far.

At the same time, from 2011 to 2015 MD Koncar was the first President of the Junior Committee of the asso­ ciation, and the main task was the promotion of associations among young cardiac and vascular surgeons.

Among other things, the Committee initiated the Summer-Winter School themed “How to write a professional paper?”. So far, the school has been organized in 2012 in Aosta, Italy, in

2013 in Izmir, Turkey, in 2014 in Belgrade, and in 2015 in Crete, Greece.

Now MD Koncar is an adviser to the Executive Committee of the ESCVS. I believe that the many years of our activity are the main reason for Belgrade getting to host the 65th annual congress of the ESCVS in 2016. Specifically, this Congress was preceded by the eight years of mine and five years of MD Koncar’s activity in the association.

4. How many participants are you expe­cting at the congress and from whi­ch countries?

As I mentioned, the congress will see nearly 100 invited speakers.

As for the number of participants expected to attend the congress, the forecast is between 500 and 600 participants.

The highest number of participants will be from European countries considering the nature of the congress,

61st ESCVS, Dubrovnik 2012 - B. Braun Adria.

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SEE Business Travel & Meetings magazine | February 2016

t o p i c s

but we already have confirmations by surgeons from the USA, Azerbaijan, Kazakhstan, South Korea, China, Japan, Brazil...

5. In your opinion, what is the sig­ni­ ficance of the congress for cardiovas­ cular and endovascular medicine in Serbia, as well as for Serbia as a MICE destination?

In my experience, the organization of such events is important even for the biggest countries of the world.

That is why some of the most important international gatherings in the field of cardiovascular surgery are organized each year in major cities around the world (New York, London, Paris, Rome...).

For all those reasons, this congress is of great importance – not only for the Serbian cardiovascular medici­ ne, but for medicine as a whole.

In addition to the professional, there are great economic interests.

Belgrade as a MICE destination is cli­mbing the global market ranks hi­

gher and higher, and I believe that organization of this congress will con­tribute to the further affirmation of our capital.

We believe that this event will further contribute to the promotion of Belgrade and our country in the international arena.

Thanks to the congress, Belgrade is going to be visited by many already

well-established but also by many young surgeons for the first time.

At the same time, it is my opinion that the forthcoming congress will contribute to the overall development of vascular and cardiac surgery and cardiology in our country and the region.

#seebtm #kongresniturizam #seemice

h o t

Mirjana Jokic

SEE Business Travel & Meetings magazine | February 2016

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hotel

Nov kongresni centar u Hotelu Grand

Novo lice kongresnog turizma na Kopaoniku Kopaonik će, čini se, ove godine biti centar održavanja poslovnih događaja na Balkanu.

Razlog tome je što je ovaj planinski centar od ove go­ dine bogatiji za novi kongresni centar koji se nalazi u ok­viru novog bloka hotela Grand.

Novo lice kongresnog turizma na Kopaoniku svakako će dati nedavno otvoreni kongresni centar za koji se priča da je trenutno jedan od najboljih i najmodernijih kongresnih centara u Srbiji.

U okviru potpuno novog i funkcionalnog kongresnog centra nalazi se kongresna sala kapaciteta i do 600 učesnika, koja pruža mogućnost prilagođavanja prostora različitim zahtevima i postavkama.

Ovo je ujedno i jedini kongresni prostor na Kopaoniku koji ima pristup i mogućnost uvoženja automobila u zatvoreni prostor.

Pored toga, najveća multifunkcionalna sala u hotelu Grand može da primi i do 1.300 učesnika.

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Sve konferencijske sale su moderno opremljene savremenom audio i video opremom, neophodnom za kvalitetno održavanje skupova i prezentacija.

Inovativan pristup omogućava dostupnost svih potrebnih sadržaja kao i mogućnost smeštaja učesnika

„Mnogo okolnosti doprinosi tome da je Kopaonik već godinama u samom vrhu pri izboru destinacija za organizaciju poslovnih skupova, a sa novim kongresnim centrom dijametralno ćemo promeniti poziciju Kopaonika u kongresnom turizmu. Nadam se da ćemo izgradnjom ovog centra omogućiti da se turistička sezona na Kopaoniku produži na punih 10 meseci godišnje”, ističe Nikola Avram, generalni direktor MK Mountain Resorta.

SEE Business Travel & Meetings magazine | februar 2016

KONGRESNI CENTAR Kongresni centar MK Mountain Resorta prostire se na ukupnoj površini od preko 3.000 kvadratnih metara, raspoređenih u dva hotela – Grand Hotel & Spa**** i Hotel Angella. U sklopu kongresnog centra na raspolaganju je osam kongresnih i konferencijskih sala, jedna multifunkcionalna sala kapaciteta do 1.300 učesnika i VIP salon u atraktivnoj kuli Konaka.

na jednom mestu, uz korišćenje pogodnosti koje nudi samo okruženje u središtu Nacionalog parka, na 1.770 m nadmorske visine. Šestospratni novootvoreni blok rasplaže sa 70 novih luksuznih apartmana sa kojih se pruža najlepši pogled na Pančićev vrh i otvoreni bazen hotela.

Kombinacijom prirodnih materijala i modernog stila blok hotela Grand predstavlja unikatan turistički objekat koji odiše i elegancijom i komforom i može ravnopravno da stoji rame uz rame sa najboljim svetskim hotelima.

#seebtm #kongresniturizam #seemice

h o t e l

Značajni događaji Novootvoreni kongresni centar hotela Grand, ove godine će biti domaćin nekih od najznačajnijih kongresa, konferencija, simpozijuma i drugih skupova u zemlji i regionu.

U planu je da ugosti brojne stručnjake iz oblasti medicine, farmacije, IT sektora i drugih privrednih grana.

Neki od najznačajnijih događaja koji će se održati u Kongresnom centru MK Resorta su: Biznis Forum, YU Info Konferencija, 65. Simpozijum farmaceuta Srbije, Kongres kardiologa Srbije, Kongres ORL ali i mnogi drugi.

Svetlana Gavrić

SEE Business Travel & Meetings magazine | februar 2016

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hotel

New Congress Center in Grand Hotel

New image of the congress tourism on Kopaonik It seems that Kopaonik is going to be the center of bu­si­ness events in Balkan this year. Reason for that li­es in the fact that this mountain center is richer for a congress center located within the new block of Grand hotel.

Newly opened congress center will give a brand new image to the congress tourism on Kopaonik, and the rumour has it that it is one of the best congress centres in Serbia.

This brand new, functional center encompasses a congress hall with the capacity of 600 seats, a space that can be adapted in line with various requirements and settings.

This is the only congress venue in Kopaonik that has the access and the option of driving vehicles into the closed space.

Besides that, the largest multifunctional hall in the Grand hotel can seat up to 1,300 participants. All conference rooms are equipped with the state-of-the-art audio and

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video equipment necessary for professional holding of meetings and presentations.

Innovative approach makes all the necessary contents available at one point, and can accommodate all participants in one place, with all the environment benefits in the center of the National park on 1,770 m altitude can offer.

“For years now, there are many factors contributing to Kopaonik being among top-locations for the organization of business meetings, and this new congress center will diametrically shift Kopaonik’s position in the MICE sector.

I hope this center will extend the tourist season on Kopaonik for full 10 months a year”, says Nikola Avram, General Manager of the MK Mountain Resort.

SEE Business Travel & Meetings magazine | February 2016

CONGRESS CENTER MK Mountain Resort Congress Center occupies a total area of 3,000 square meters in two hotels – Grand Hotel & Spa**** and Angella Hotel.

The congress center has eight congress and conference rooms, one multifunctional hall with 1,300 seats and a VIP lounge in the Konaci Tower.

Newly opened six-stores block has 70 new luxury suites which offer a beautiful view of the Pancic Peak and outdoor pools.

this year. It is planned to host numerous experts in the field of medicine, pharmacy, IT, and other branches of industry.

With a combination of natural materials and modern style it represents a unique tourist facility, elegant and comfortable, and can be equal to stand shoulder to shoulder with the best world hotels.

Some of the most significant events planned to be held in the MK Resort congress center are: Business Forum, YU info confere­ nce, 65th Serbian Congress of Pharmacy, Congress of the Cardiology Society of Serbia, ORL Congress and many other events.

Significant events Newly opened congress center of Grand hotel will host some of the most important congresses, conferences, symposiums and other events in the country and region

#seebtm #kongresniturizam #seemice

h o t e l

Svetlana Gavric

SEE Business Travel & Meetings magazine | February 2016

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SEE Business Travel & Meetings magazine | februar 2016

aktuelna tema

Postavljeni novi standardi u organizaciji događaja

Evropsko prvenstvo u vaterpolu 2016 Od 10. do 23. januara u Kombank Areni u Beogradu održano je Evropsko prve­ n­stvo u vaterpolu, uz učesće 16 muških i 12 ženskih nacionalnih timova.

Na Evropskom prvenstvu odigrano je ukupno 100 utakmica, 56 u muškoj i 44 u žen­skoj kategoriji, odigranim po prvi put na jednom plivalištu.

Reprezentacija Srbije osvojila je zlatnu medalju u muškoj konkurenciji sa­ vladavši reprezentaciju Crne Gore u finalu rezultatom 10:8, i na taj način odbranila titulu evropskog prvaka iz Mađarske 2014. U ženskoj konkure­n­ ciji, reprezentativke Mađarske su za­ služeno ponele zlatnu titulu.

Tradicija takmičenja u muškoj konku­ renciji datira iz davne 1926. godine kada se održalo prvo vaterpolo pr­ venstvo u Budimpešti, dok je takmi­ čenje u ženskoj kategoriji počelo 1985. godine prvenstvom u Oslu.

Ovogodišnje takmičenje je 32. po re­ du u muškoj i 16. u ženskoj konkure­ nciji.

Pored osvojene zlatne medalje, Ev­ro­ psko prvenstvo u vaterpolu za Srbiju i organizatore je imalo veliki značaj posmatrano iz ugla organizacije događaja. Pored organizatora, organizacionog i izvršnog odbora, u samoj organizaciji prvenstva učestvovalo je 400 volontera. Svi zajedno doprineli su uspešnoj realizaciji ovog velikog događaja.

Za ovu priliku Kombank Arena je ko­ m­pletno preuređena u najveće pli­ vali­šte na svetu. To je podrazumeva­ lo izgradnju 2 inox bazena Sistema

Myrtha Pools, sa pool deck-ovima ko­ ji su zauzimali površinu od 1.500 kva­ dratnih metara oko bazena, i to tak­ mičarskog (dimenzija 34 x 21 x 2 m) kao i bazena za zagrevanje (dim­en­ zija 25 x 15 x 2 m). Oba bazena je pro­izvelo i montiralo italijansko preduzeće Piscine Castiglione.

Montaža bazena počela je 27. dece­ mbra i trajala je do 3. januara, kada je i počelo punjenje bazena vodom.

Putem hidratanske mreže oko 1.300 kubika vode usuto je u dva bazena.

Punjenje bazena vodom, kao i zagrevanje trajalo je 36 sati. Takmičarski bazen bio je opremljen novim sistemom za cirkulaciju vode, koji dezinfikuje i čisti vodu, i nakon toga je vraća u bazen.

Za izgradnju i montažu bazena ulože­ no je 1.25 miliona evra (NETO). Demontaža bazena je trajala 4 dana, a u mesecu maju se planira montaža oba bazena u Vrnjačkoj Banji, gde se planira izgradnja Nacionalnog vaterpolo centra.

Evropskom prvenstvu u vaterpolu je bila posvećena velika medijska paž­ nja. Prvenstvo je pratilo preko 337 akreditovanih novinara i predstavnika medija od kojih je čak 167 bilo iz inostanstva.

Evropsko prvenstvo je oborilo rekord i u tv gledanosti, naime direktan pre­ nos preko malih ekrana je pratilo čak 2.761,691 gledalaca.

Rekordna poseta gledalaca u Kombank Areni postavljena je još prvog da­na prvenstva, kada je utakmici Sr­bija-Hrvatska pisustvovalo 11.000 gleda­laca, što je i bio maksimalni kapacitet posetilaca. Srpske vaterpoliste je publika u sličnom broju pratila i na ostalim utakmicama.

Zbog velikog interesovanja, za finale Evropskog prvenstva, postavljeni su do­datni kapaciteti u Kombank A­re­ ni, pa je finalni meč uživo pratilo 18.473 osobe. Ovaj broj po­setilaca po­stavio je novi svetski rekord i nad­ mašio pre­­thodni postavljen na Olim­ pijskim ig­ra­ma u Sidneju 2000. godine kada je finalu vaterpolo utakmice iz­među Mađarske i Rusije prisustvovalo 17.000 posetilaca.

Domaćini su nakon veoma uspešne realizacije Evropskog prvenstva u va­terpolu dokazali da je Beograd u sta­nju da ispuni sve uslove i zahteve koji se nameću prilikom organizacije ovako velikih događaja.

Miroslava Jeremić

SEE Business Travel & Meetings magazine | februar 2016

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hot topics

New standards in organizing events has been set

European Water Polo Championships Belgrade 2016 From 10th to 23rd January Belgrade’s Kombank Arena hosted the European Wa­ ter Polo Championships, with 16 men’s and 12 women’s national teams parti­ cipating. A total of 100 games have been played – 56 in men’s and 44 in women’s category – played for the first time at a single swimming area.

The Serbian team won the gold me­ dal in men’s competition by defea­ ting the Montenegrin team in the fi­nals by 10:8, defending its title of the European champion from 2014 in Hungary. The Hungarian women’s team deservedly took gold.

The tradition of competing in men’s category can be dated back to 1926, when the first water polo champi­on­ ship took place in Budapest, whi­le women’s competition first sta­r­ted in 1985 in Oslo. This year’s competition is the 32nd in men’s and the 16th in women’s category.

The European Water Polo Championship was of great importance to Serbia and the organizers in terms of event organizing.

In addition to the organizers, the organizational and exe­cutive boards, the championship was organized wi­ th the help of 400 volunteers.

All of them together contributed to the success of this big event.

Kombank Arena was completely re­ de­corated for the occasion and trans­ formed into the biggest swimming grounds. This included the construction of two Myrtha Pools System inox pools, with the pool decks around the pools of 1,500 square

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meters in surface, one for competi­ tions (size 34 x 21 x 2 m) and one warm-up pool (size 25 x 15 x 2 m).

Both pools were manufactured and installed by the Italian company Piscine Castiglione.

Pool installation started on December 27th and ended on January 3rd, when the filling of the pools with wa­ter started. The hydrant network poured around 1,300 cubic meters of water in the two pools. Filling the pools with water, and then heating them, took 36 hours. The competiti­ on pool was equipped with a new wa­ter flow system that disinfects and purifies water, after which the po­ols are refilled with it.

The construction and installation of the pools were investments worth EUR 1,25 billion. The dismantling of the pools took four days, and May is set to see both pools installed in Vrnjacka Banja, where the National Water Polo Center is planned for construction.

The Championships received widespread media attention. It was atte­ nded by more than 337 accredited reporters and media representati­ ves, as many as 167 of them being from abroad.

SEE Business Travel & Meetings magazine | February 2016

The Championships broke the reco­ rd in TV ratings, also – the live bro­a­d­ cast on the small screen was wat­ched by as many as 2,761,691 vi­e­w­ers.

The crowds visiting Kombank Arena broke the record on the first day of the championship already, when the game between Serbia and Croatia was attended by 11,000 spectators, which was also the venue’s maximum capacity.

Due to the great interest in the finals of the Championships, additional capacities were installed, so the final game was attended by 18,473 people. This number of visitors has set a new world record and surpassed the previous one, set at the Olympic Games in Sydney in 2000 when the final game between Hungary and Russia saw 17,000 spectators.

After a very successful run of the European Water Polo Championships, the hosts proved that Belgrade is ab­ le to fulfill all demands and requirements that are necessary in organizing events this big.

Miroslava Jeremic

SEE Business Travel & Meetings magazine | februar 2016

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t r e n i n g

Seminar sa konjima za GM-ove Falkensteiner lanca hotela

Lideri rade stvari drugačije Aleksandar Vasilijević stoji na sredini površine u obliku kvadrata obe­leženog kočićima. Oko njega kru­ži konj, pravi zaokret i prilazi mu, vidno iscrpljen. Aleksandrov trud je urodio plodom. Uspeo je da prevede Maksija preko manježa. Ljudi na drvenim klupama su primetno odahnuli i počinju da tapšu.

O

pisana scena bi možda delovala neobično nekom sa strane, ali u pi­tanju je deo seminara koji organizuje Akademija Falkensteiner. Aleksandar Vasilijević je generalni direktor Falken­ steiner Hotela Belgrade i jedan od uče­snika u seminaru pod nazivom „Liderska percepcija“. Ovaj seminar je na njega ostavio snažan utisak: „Prvi put učestvujem u obuci ove vrste i uveren sam da će ona u velikoj meri uticati na način na koji ćemo ja i članovi mog tima međusobno komunicirati ubuduće. Sada mi je jasno koliko su povratne informacije od zaposlenih važne i u kolikoj meri moj liderski metod utiče na opšte raspoloženje u timu, ali i na poslovanje hotela.“ Ljudi igraju ključnu ulogu u svim segmentima hotelijerstva: od rezervacija

Aleksandar Vasilijević, Generalni direktor hotela Falkensteiner Belgrade: „Liderstvo se zasniva na izgradnji dobrih odnosa.“

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do čišćenja soba. Uprkos tome, kompanije su često spremne da ulažu pre u opremu nego u dalji razvoj svojih zaposlenih.

Sredstva koja se izdvajaju za razvoj osoblja u ovom sektoru su neverovatno mala. Ona iznose 79 evra po članu osoblja na godišnjem nivou. Nasuprot tome su, na primer, sredstva koja se izdvajaju za razvoj osoblja u osiguranju u iznosu od 1.500 evra. (DeStatis 2011)

Monika Štrahvald, Menadžer za trening i razvoj zaposlenih kompanije Falkensteiner: „Učenje i razvoj ostvaruju se kroz iskustvo i uključivanje, a ne samo gledanjem powerpoint prezentacija.”

Poslovni sistem Falkensteiner Group, koji obuhvata više od 30 hotela i rezidencijalnih objekata u šest zemalja, primenjuje drugačiji pristup. Elizabet Burgis, direktorka kadrovske službe kompanije Falkensteiner Group, naglašava: „Naši zaposleni imaju jednu od glavnih uloga u kreiranju onog posebnog osećaja Kao kod kuće, po kome je Falkensteiner prepoznatljiv. Zbog toga je izuzetno važno da im pružimo priliku da stalno rade na svom daljem ličnom razvoju.“ Odgovorno lice za Akademiju Falkensteiner Monika Štrahvald

SEE Business Travel & Meetings magazine | februar 2016

se nadovezuje: „U ponudi imamo raznovrsne stručne seminare, kao što su obuke za somelijere ili ugostiteljske sisteme, u centru naše pažnje je dalji razvoj rukovodećeg osoblja i to je nešto gde primenjujemo nov pristup.

Sala za seminar ne mora da bude jedino mesto gde se odvija učenje.“ Seminar sa konjima je u samom vrhu sveobuhvatnog edukacijskog programa na Akademiji Falkensteiner.

Tine Brodnjak, rezidentni direktor hotela Falkensteiner Iadera u odmaralištu Punta Skala, smatra da je ovaj seminar najbolji od svih obuka koje je prošao: „Ne postoji ništa bolje od testiranja i unapređivanja liderskih veština kroz aktivnosti sa životinjama kao što su konji. Konji najbolje reaguju na iskren odnos koji je izgrađen na

t r e n i n g autentičnosti, poverenju i poštovanju.

Kada radite sa njima ispitujete sebe i vidite kako reagujete na različite tipove zaposlenih. Da li će se pretvoriti u one koji prate ili u one kojima je potrebno ohrabrivanje? Ili jesu uz vas ili prosto uopšte ne obraćaju pažnju na vas, baš kao i u svakodnevnom životu.“ Trener programa „Liderska percepcija“ je Monika Ajbler. Ona se prvi put u životu susrela sa konjima kada je imala pet godina i sada je svoju strast pretvorila u zanimanje. Ona vodi efikasne, visokokvalitetne kurseve usmerene na liderske veštine, komuni-

kaciju i građenje timskog duha za mala i srednja preduzeća i velike međunarodne kompanije, kao i za pojedince.

Rezultati ovakvih programa obuka su očigledni: „Ljudi uče nove stvari kroz stvarna iskustva. Konji obezbeđuju iskustvo. Pored racionalnog nivoa, rad sa konjima obuhvata i emocionalni nivo. To je ono zbog čega je učenje održivo i što definiše ključnu polaznu tačku u procesu promena.“ Glavni cilj seminara sa konjima je sličan ciljevima drugih seminara za liderske veštine. Radi se o poverenju.

Radi se o autentičnom ponašanju.

Radi se o motivaciji. Radi se o ostvarivanju svojih ciljeva. Direktor kadrovske službe kompanije Falkensteiner Group Elizabet Burgis smatra da postoji velika razlika između ovog seminara i drugih vrsta seminara – snažni uticaj iskustva.

Ona ističe: „Iskustva koja doživite sa ovim konjima se urezuju u pamćenje.

Svi članovi našeg osoblja osećaju entuzijazam učesnika koji traje i posle seminara, a to – na kraju krajeva –osećaju i naši gosti.“ Miona Milić

Falkensteiner Hotels & Residences

Monika Eibler Coaching & Training ‘ANDERS’ „Obuke za lidere uz pomoć konja ne bi trebalo da budu jednokratni događaji, već treba da formiraju temelj za dugoročan lični i liderski razvoj.“

„Dobro došli kući“ predstavlja moto više od 30 Falkensteiner hotela i rezidencijalnih ob­ jekata u okviru hotelske grupe na čijem čelu su članovi porodice koja ju je osnovala.

Upravo taj osećaj boravka kao u svom do­ mu je ono u čemu možete da uživate u svim ho­telima u Austriji, Hrvatskoj, Češkoj, Italiji, Slova­čkoj i Srbiji.

www.falkensteiner.com

www.monika-eibler.at

Za Falkensteiner: Sala za seminar ne mora da bude jedino mesto gde se od­vija učenje.

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t r a i n i n g

Seminar with horses for Falkensteiner’s GMs

Leaders do things differently Aleksandar Vasilijevic stands in the middle of a pegged out square area. A horse circles him, makes a turn and, visibly exhausted, ap­ proaches him. Aleksandar Vasilijevic has done it. He has succes­ sful­ly directed “Maxi” over the dressage area. The people on the wo­oden benches are clearly relieved and start clapping.

W

hile this may seem strange to an outsider, it is actually part of a Falkensteiner Academy seminar.

Aleksandar Vasilijevic is the General Manager of Falkensteiner Hotel Belgrade and one of the participants in the seminar “Leadership Perception”.

The seminar has left a deep impression on him: “It is the first time I have had a training experience like this and I am sure it will make a great impact on the way in which me and my team members communicate with each other in future. I now realise how important feedback from employers is and how much my leadership style affects the team’s spirit, as well as hotel operations.”

People have a key function in the hotel business: from reservation, to

Tine Brodnjak, Resident Manager of the Falkensteiner Iadera: “Horses are great teachers when it comes to leadership skills.”

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housekeeping. However, companies are often readier to invest in hardware than they are in their employees’ further development. The money spent on personnel development in this sector is shockingly low.

It amounts to 79 Euros per member of staff per year. In comparison: The amount spent on personnel development in the insurance sector is 1,500 Euros. (DeStatis 2011)

Adriana Marchetti, General Manager of Falkensteiner Schladming: “A unique experience – I still profit from it today.”

The Falkensteiner Group, with over 30 hotels and residences in six countries, takes a different approach. Elisabeth Burgis, Director of HR for the Falkensteiner Group, makes this clear: “Our employees play a central role in giving our guests that special Falkensteiner ‘Welcome Home’ feeling.

It is therefore essential that we give them the opportunity to constantly work on their further personal development.”

Monika Strahwald, responsible for the Falkensteiner Academy, expands on this; “Even though we offer a variety

SEE Business Travel & Meetings magazine | February 2016

of professional seminars, such as wine steward training and hospitality systems training, our focus lies on the further development of our management staff and we are taking a new approach here. Learning doesn’t only have to take place in the seminar room.”

The seminar with horses is one of the highlights of the extensive educational program at Falkensteiner Academy. For Tine Brodnjak, Resident Manager of the Falkensteiner Iadera in the Punta Skala Resort, it was the best training he has ever had: “There is nothing better than testing and improving your leadership skills by dealing with animals like horses.

Horses respond best to an honest relationship which is built on authentic-

t r a i n i n g ity, trust and respect. When working with them, you are testing yourself to see how you react to different types of employees. Will they be followers or will they be those whom you have to push? They are either with you, or they are simply not even paying attention to you, just as in everyday life.”

The trainer for “Leadership Perception” is Monika Eibler. She had her first experience with horses when she was 5 years old and has now turned her passion into a profession. She provides effective, high quality horseassisted leadership, communication

and team-building training courses for small to midsize companies and for large international enterprises, as well for individuals. The benefits of these types of training programs are obvious; “People learn through actual experience. Horses give experience.

In addition to the rational level, the work with horses also addresses the emotional level. This makes learning sustainable and defines the essential starting point for the change process.”

The aim of the horse seminar is similar to that of other leadership seminars. It’s about trust. It’s about

acting authentically. It’s about motivation. It’s about achieving your goal.

Elisabeth Burgis, Director of HR of the Falkensteiner Group, sees a big difference between this seminar and other types of seminar, namely, the strong impact of the experience.

She notes: “Your experience with these horses becomes engraved on your memory. All of our members of staff can feel the enthusiasm the participants bring back with them from the seminar and, in the end, so can our guests.”

Miona Milic

Falkensteiner Hotels & Residences

Monika Eibler (first left) Coaching & Training ‘ANDERS’ “Leadership trainings with horses sho­ uldn’t be one shot events - they sho­u­ld build the foundation for long term personal & leadership development.’’

‘Welcome Home’ is the motto of the fami­lyrun hotel group’s more than 30 Falkenstei­ ner Hotels & Residences.

And it is this feeling of being at home whilst on holiday or business trip that you can enjoy in their hotels in Austria, Croatia, the Czech Republic, Italy, Slovakia and Serbia.

www.falkensteiner.com

www.monika-eibler.at

For Falkensteiner: Learning doesn’t only have to take place in SEE Business Travel & Meetings magazine februar 2016 the| seminar room. 37

hotel

Hotel Constantine the Great

Luksuzni hotel u srcu Beograda

Luxury hotel in the heart of Belgrade

Constantine the Great, luksuzni hotel u srcu Beograda, gostima i organizatorima događaja nudi nezaboravna is­kustva.

Constantine the Great, luxury hotel in the heart of Bel­ grade offers to guests and event organizers a great ex­ perience.

All of 54 spacious rooms and luxury suits are equipped with mo­d­ ern facilities and high-tech perks.

Cosy and stylish at­mosphere, fri­e­ ndly and professional staff to the guests will offer a well deserv­ed mo­ments of peace after strol­ling around the city or after a long day’s work. Within short walking di­stance to many of the cultural and historical sites, hotel Consta­ nti­ne the Gre­at is the great start point for exploring one of the most intere­sting capitals of Europe.

Conference room with a capacity of 70 people repre­ sents an ideal place for the organization of different types of events, whether it is a seminar or internal me­ eting.

With restaurant Edict you will al­ w­ays make a right choice for bu­si­­ ness lunch or dinner, coffee bre­aks between meetings, after wo­rk co­ cktails, romantic dinners or pri­va­ te gatherings.

For business guests another advantage is and the easy access to the International airport “Nikola Tesla“, which is just 20 minutes away from the hotel.

Svaka od 54 prostranih soba i lu­ k­suznih apartmana sadrži moderan nameštaj i opremu poslednje generacije.

Prijatan i moderan ambijent, ljubazno i stručno osoblje pružiće go­stima zasluženi mir posle dugih šetnji gradom ili napornog dana na poslu.

Na pešačkoj udaljenosti od mno­g­ih kulturno-istorijskih znameni­to­sti ho­tel je odlična početna po­zicija za istraživanje jedne od naj­uz­bu­d­ljivijih prestonica Evrope.

Konferencijska sala kapaciteta 70 mesta, predstavlja idealno mesto za organizaciju raznih vrsta događaja, bilo da se radi o seminaru ili pak internim sastancima.

Sa restoranom Edict uvek ćete napraviti pravi izbor za poslovni ručak ili večeru, kafe pauzu između sastanaka, koktele posle posla, romantične ve­čere ili druženja.

Međunarodni aerodrom „Nikola Te­sla” nalazi se na samo 20 minu­ ta od hotela, što za poslovne go­s­ te predstavlja dodatnu prednost.

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tema broja

5P – Ljudi, Planeta, Prosperitet, Mir i Partnerstva

Svrha događaja su 5p

A

genda Ujedinjenih Nacija 2030 za održivi razvoj iz septembra 2015. godine predstavlja plan akcije za ljude, planetu i prosperitet.

Takođe, nastoji da ojača svetski mir u većoj slobodi.

Ovaj plan moguće je realizovati samo kroz partnerstvo svih zemalja i zainteresovanih strana.

Zvuči dobro.

A možemo li reći da ovih 5P predstavljaju zapravo i osnovu kongresne industrije i događaja?

Ako razmišljamo o događajima u širem spektru, možemo reći da su osnove održivog razvoja, zacrtane u Agendi Ujedinjenih Nacija 2030, zapravo i osnove event i kongresne industrije.

Hajde da malo detaljnije razmotrimo ovih 5P sa aspekta događaja.

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Okupljanje ljudi, povezanih interesovanjima, profesijom, interesima, njihovo umrežavanje, slušanje, učestvovanje, deljenje informacija i sve ostale aktivnosti čine srž svakog događaja.

1 Ljudi Događaje svih vrsta čine ljudi. Bez ljudi nema događaja. To je vrlo jasno.

2 Planeta 3 Prosperitet Pored viših instanci i značenja koje imaju, možemo reći da su i neizostavni ciljevi organizacije događaja.

Konferencije i kongresi, pogotovo naučni i tehnološki, imaju za cilj očuvanje planete, socijalnu i zdravstvenu zaštitu, kao i bolji i ugodniji život ljudi.

Možemo podeliti većinu događaja na konferencije sa direktnom temom zaštite životne sredine, održivosti i razvoja, zatim na medicinsko-naučne kongrese iz svih oblasti medicine

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Predavači, govornici, event menadžeri i organizatori sa druge strane, jesu ljudi bez kojih događaji ne bi imali ni začetak.

A bez projektnih menadžera, asistena­ta, konobara, kuvara, izvođača, dizajne­ra, volontera i mnogih drugih – ni realizaciju.

Dakle, svakako možemo reći da su ljudi osnov bilo kog događaja.

Događaji se odnose na pruža­ nje jednake šanse učesnicima da učestvuju, uče, da se pove­ zuju i da uspeju.

Zadovoljni os­meh na licu sva­ kog učesnika i osećanje zajed­ ničkog duha među ljudima ko­ ji su pre događaja bili stranci su verovatno najinspirativnije i najlepše stvari u event indu­ striji.

i farmakologije, kao i događaje vladinih i nevladinih organizacija za zaštitu određenih socijalnih grupa i borbu za određena prava.

Naravno, tu su i vrlo zastupljeni događaji koji promovišu najnovija dostignuća tehnologije i nauke, bilo da su u pitanju softveri i uređaji različite primene, gde spadaju, recimo, svi događaji iz IT i automobilske industrije, ali i medicine, u smislu najnovijih medicinskih uređaja i aparata. Ili najnovija tehnologija u građevinarstvu, proizvodnji hrane, hemijskih proizvoda i slično.

Razvoj nauke i tehnologije direktno utiče na zdravlje, udobnost ljudi i način života. Bilo da je u pitanju tehnologija koja omogućava naprednu dijagnostiku i lečenje pacijenta ili povećava sigurnost u vožnji, doprinosi smanjenju emitovanja štetnih gasova i supstanci, dok koncept „pametnih” zgrada u potpunosti menja način života.

Kao što to čini rapidan razvoj mobilne tehnologije.

Novi načini proizvodnje hrane, pakovanja namirnica, ali i novih standarda i koncepata kao što su

SEE Business Travel & Meetings magazine | februar 2016

bezglutenski proizvodi i organska hrana, utiču na kvalitet ishrane i zdravlje ljudi.

Primećujemo da su u pitanju praktično svi glavni kupci u kongresnoj industriji, tj. grane in­du­strije koje su najza­stupljenije u organizaciji događaja – medicina i farmacija, IT, automobilska, građevina, prehrambena i hemijska industrija, kao i aktivnosti raznih NVO. Na osnovu navedenog, možemo reći da ove grupe događaja svojim aktivnostima doprinose razvoju i zaštiti planete i ljudi, kao i njihovom opštem i ličnom prosperitetu.

Razvoj ličnog prosperiteta odnosi se i na organizovane tim bildinge i edukaciju ljudi, kao još jednu važnu i veoma zastupljenu grupu događaja, a koji direktno utiču na lični razvoj i zadovoljstvo učesnika.

4 Partnerstva Osnovni cilj svakog događaja, bilo da je u pitanju interni, u sklopu određene organizacije ili eksterni, jeste uspostavljanje ili učvršćivanje partnerstava. Šta je krajnji cilj internih obuka, raznih edukacija i tim bildinga?

- U pitanju je svojevrsno partnerstvo između kompanije ili organi-

zacije i njenih zaposlenih. Mi ćemo ti pružiti uslove za učenje, rast i razvoj, a ti primeni svoje znanje i sposobnosti kako bi bio činalac ili pokretač našeg uspeha, rasta i razvoja.

Tim bilding aktivnosti takođe razvijaju partnerstvo među učesnicima.

Procenjivanje međusobnih sposobnosti i spremnost da se uzajamno nadomeste slabosti a nadogradi snaga. Šta je poenta sajmova i konferencija?

- Upoznavanje ljudi i uspostavljanje partnerstava. Svi smo svesni važnosti pravih kontakata i dobrih odnosa sa ključnim stejkholderima. Umrežavanje, „muvanje” među ljudima, kreiranje prilika. Događaji širokog

5 Mir

Da li postoje događaji bez ljudskosti, slobode i mira? Mnogi bi možda rekli, najvažniji je novac.

Razmišljanjem na ovu temu, pada mi na pamet bajka So vrednija od zlata. U njoj svaka od tri princeze, govori ocu koliko ga voli. Prve dve ljubav prema njemu upoređuju sa najfinijem dragim kamenjem i zlatom. Najmlađa, pak izjavljuje: „Volim te, oče, kao so.” Ova izjava, nailazi, naravno na nerazumevanje, ogorčenost i progon najmlađe kćeri.

Nakon toga, so nestaje u čitavom

kraljevstvu i pretvara se u zlato, sve ono što je plodilo počne da vene i da se osipa, a ljudi razboljevaju i postaju bezvoljni.

Zlata je pak, bilo u izobilju. Kralj je pokušao da napravi velelepnu zabavu koja bi značila kraj svih muka, međutim, jela od najskupljih i najkvalitetnijih sastojaka bila su totalno bezukusna i bezvredna bez soli.

Kralj je na kraju uvideo značenje ekviva­lenta so = ljubav.

Dakle, može li postojati i razvijati se kongresna industrija, bez osnovnih načela ljubavi i mira? Može li se razvijati bilo koja industrija u tom slučaju (izuzev vojne)?

o­psega, od radionica, preko promocija i svečanih okupljanja, do sajmova i kongresa, nam upravo to omogućuju. I možemo reći da su bili uspešni onoliko koliko je bilo dobrih i realnih prilika za umrežavanje. čujete predavanje o poslednjim trendovima, a vi, odakle ste i koje vere? Može li se na velikim konferencijama i kongresima govoriti o napretku i očekivanjima, ako ni sutra nije izvesno? Može li se uživati na insentiv putovanju dok na plaži talasi izbacuju nesrećnike pobegle od stradanja? Može li?

Kao što u pomenutoj Agendi UN 2030 kažu: „Ne može biti održivog razvoja bez mira, i mira bez održivog razvoja.” Isto važi i za događaje.

Miona Milić

Ima li svrhe na sajmovima uspostavljati kontakte za buduća partnerstva bez očekivanja progresa i nekog boljitka? Mogu li se vršiti edukacije u uslovima gde su predavanja podeljena prema socijalnim grupama ljudi, kao, vi možete da

Događaje čine ljudi, njihova partnerstva i buduća prijateljstva, u cilju razvoja zajedničkog prosperiteta, slobodnih od straha i nasilja.

Na kraju, događaji su o humanosti, ljubavi i jednakosti.

To ne treba zaboraviti.

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cover story

5Ps – People, Planet, Prosperity, Peace and Partnerships

EVENTS ARE ABOUT 5ps

T

he 2030 Agenda of UN for Sustainable Development from September 2015 is a plan of action for people, planet and prosperity.

It also seeks to strengthen universal peace in larger freedom.

This plan is possible to be implemented only through collaborative partnership of all countries and stakeholders.

Sounds good. And yet, can we say that those 5Ps actually also represent the foundation of the meetings and event industry?

If we think about events from a broader perspective, we can say that the basics of sustainable development, outlined in the 2030 Agenda of UN for Sustainable Development, are actually also the basics of the meetings industry.

Let’s consider these five Ps in more detail from the events perspective.

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Bringing together people who share interests, occupations, or goals; their networking, listening, participating, sharing information, and all other activities are at the core of any event.

1 People Events are all about the people.

Without people there would be no events. That is very clear.

2 Planet 3 Prosperity Conferences and conventions – especially those concerning science and technology – are aimed at preserving the planet, welfare and healthcare, as well as better, more comfortable living.

Most events can be divided into conferences that directly address environmental protection, sustainability, and development; medical and scientific conventions in all fields of medicine and pharmacology; and events organized by government and non-government

Lecturers, speakers, event mana­ gers, and organizers, on the other hand, are people without whom events wouldn’t even have their inception. And without project managers, assistants, servers, chefs, performers, designers, volunteers, and many others – they could also never be realized. So, we can say with certainty that people represents the foundation of any event.

organizations that protect certain social groups and fight for certain rights.

Of course, many events are meant to promote the latest technology and scientific achievements, whether these be software programs or devices for different uses, which includes, for example, all events in the IT and auto industries, but also medicine, in terms of the latest medical devices and equipment.

There’s also the latest technology in construction, food production, chemicals, and the like.

The development of science and technology has direct effects on human health, comfort, and way of living.

There’s technology that enables advance diagnostics and patient treatment, increases traffic safety, or contributes to reducing gas emissions or substances, while the smart buildings concept entirely changes the way we live.

As does the rapid advancement of mobile technology.

New ways of producing or packing food, as well as new standards or concepts such as gluten free products or organic

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Events are about equal chan­ ces for everyone to participa­te, to learn, to connect, to suc­ce­ ed. Satisfied smiles on faces of each participant and feeling of common spirit among peop­le who prior the Event we­re stra­ n­gers are probably the mo­st in­spiring and beautiful thi­n­gs abo­ut event indu­stry.

SEE Business Travel & Meetings magazine | February 2016

food, affect the quality of nutrition and human health.

We can see that these are all key customers in the meetings industry, those industries that are most present in organizing events – medicine and pharmacology, IT, auto industry, construction, food and chemicals, as well as various NGO activities.

Having in mind the aforesaid, we can say that these groups of events contribute with their activities to the development and protection of the planet and people, as well as to their general and personal prosperity.

The development of personal prosperity also refers to organizing team building and trainings, as another important and very common group of events that have direct effects on the personal development and satisfaction of participants.

4 Partnerships

The focus goal of any event – be it internal within a single organization or external – is to establish and strengthen partnerships.

What’s the goal of internal trainings, different educational events, or team building?

- It’s a certain kind of partnership between the company and its

employees. We are going to provide you with the required conditions for learning, growing, and development and you are going to apply your knowledge and abilities in a way that makes you a factor or a driver of our success, growth, and development.

Team building activities also promote partnerships between participants. Mutually evaluating abilities and willingness to mutually eliminate weak spots and support strengths.

What is the point of trade shows and conferences?

- Meeting people and establishing partnerships. We are all aware of the importance of the right conta­ cts and good relations with key sta­keholders. Networking, mingling,

5 Peace

Are there Events without humanity, freedom, or peace? Many people might say that money comes first.

Pondering over the issue, the fairy tale The Salt Prince comes to mind.

In it, each of the three princesses tells their father how much she loves him. The first two compare their love for him with the finest precious stones and gold. The youngest, however, says, “I love you, father, like I love salt.” This statement, of course, is met with disdain and bitterness, resulting in the youngest daughter being banished. After that, salt in the entire

kingdom disappears and turns into gold, everything that bore fruit starts to wither and vanish, and people get ill and lethargic. Gold, on the other hand, was abundant.

The king tried to organize a lavish celebration that would mark the end of all trouble, but the meals made of the best and most expensive ingredients were completely tasteless and worthless without salt. Finally, the king realized that the equivalent meaning of salt was love.

So, can the meetings industry exist and advance without the basic principles of love and peace?

Is there any point in establishing contacts for future partnerships at exhibitions without any expectations of progress and betterment?

creating opportunitie­s.

Broad-range events – from workshops to trade shows – allow us exactly that.

And we can say that an event’s success is measured by the number of solid and realistic opportunities for networking. latest trends, and you here, where are you from and what’s your religion?

Can there be any talk of progress and expectations at conferences or conventions if even our tomorrow is uncertain? Can we enjoy in incentive travels while the less fortunate ones running from destruction are washing up on beaches? Can we?

As the mentioned 2030 UN Agenda states, “There can be no sustainable development without peace and no peace without sustainable development.” The same goes for events.

Miona Milic

Is it possible to have lectures sectioned by social groups, like, you there can hear the lecture on the

Events are all about the people, their partnerships and future frien­ dships, in order to develop common, growing prosperity, free from fear and violence. At the end, events are about humanity, love and equality. We shouldn’t forget that.

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p r i m e r

i z

p r a k s e

LG Life’s Good Party

Partnerstvo i saradnja – Uvek dobar povod za slavlje Svake godine u decembru, predstavništvo kompanije LG za Srbiju i Crnu Goru, u skladu sa njihovim dobro poznatim konceptom Life’s Good, organizuje okupljanje partnera i saradnika, u opuštenoj atmosferi, sa zanimljivim zabavnim sadržajima, kako bi proslavili dotadašnje uspehe i napravili dobru osnovu za buduće. Ovaj put, prostor koji je u potpunosti odgovarao njihovim potrebama, bio je Top of the Hub, poznat kao „krov Beograda” na 25. spratu PC Ušće.

LG

Life’s Good Party, održan sre­di­nom decembra 2015. go­dine, predstavlja godišnji događaj predstavništva kompanije LG za Srbiju i Crnu Goru, sa primenom Life’s Good koncepta u praksi, namenjen njihovim partnerima, sa kojim sarađuju tokom godine. U pitanju su LG distributeri iz Srbije, Crne Gore i Makedonije, partneri iz maloprodajnih lanaca, servisni centri, mediji i marketing agencije.

Prvi put, događaj je organizovan 2006. godine, kada je bilo otvaranje predstavništva, a nakon toga se u tom periodu organizovao hospitality event za partnere, čiji je broj iz godine u godinu rastao, kako je i LG rastao u Srbiji. „Ovom prilikom ugostili smo preko 250 partnera, dok krajem godine, za na­redno okupljanje, slavimo 10 godina predstavništva LG Electronics za Srbiju i Crnu Goru, tako da će event u 2016. godini biti i povodom malog jubileja”, kaže Branislav Jordanov, Marketing Manager LG Electronics-a, predstavništva za Srbiju i Crnu Goru.

je zaista jako profesionalno odradio svoj posao, kao i prostor Top of the Hub, i tako osigurali uspeh događaja”, objašnjava Jordanov.

On ističe da se prostor pokazao kao jako zahvalan, s obzirom da je mogao da se tematski podeli, za ljude koji su hteli da se fotografišu, one koji su hteli da sednu i popričaju, kao i one koji su mogli da se zabavljaju uz odličnu muziku. Konobari su, što im je bilo posebno važno, uspešno izneli nalet povećanih zahteva za pićem i hranom u određenim trenucima.

Postavka događaja je bila da se gosti nakon ulaska fotografišu kod LG wall-a, a kasnije su imali opciju i za fotografisanje sa maskama na photo booth-u.

Naročito je bilo zanimljivo kako je vre­me odmicalo, a nakon nekoliko pića dobrodošlice, kako to već biva, fotografije su bile sve zanimljivije i opuštenije.

U ponoć je bila organizovana lutrija gde su gosti mogli da osvoje neke od proizvoda iz LG portfolija.

Utisci nakon događaja…

„Zahtev sa naše strane je bio da se naših 250 partnera osećaju prijatno, da se izbegnu gužve na ulazu, kao i u samom prostoru u vreme najveće frekventnosti gostiju. U pitanju je bio hospitality event, uz reč dobrodošlice direktora, dok je ostatak vremena bio posvećen zabavi. Bend koji je nastupao je malo drugačiji zbog duvačkih in­strumenata korišćenih u adaptaciji stranih hitova. Blackberries band iz Niša

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„Najveća zamerka koju smo imali je ta što do­ga­đaj nije trajao do jutra. Mada je bilo i par uobičajenih pritužbi onih koji nisu os­vo­ jili ništa na lutriji”, kaže Jordanov sa os­me­ hom i zaključuje: „Nama je najbitnije bi­lo da je našim gostima bilo prijatno i da su uži­vali u eventu koji nam je Top of the Hub or­ga­nizovao. I pored opsežnih priprema i pla­ niranja, nikad se ne zna kako će ljudi biti raspoloženi. Kad smo videli osmehe na njihovim licima, shvatili smo da smo uspeli.”

SEE Business Travel & Meetings magazine | februar 2016

Miona Milić

i z

p r a k s e

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#seebtm #kongresniturizam #seemice

p r i m e r

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o r g a n i z a t i o n

LG Life’s Good Party

Partnership and cooperation – Always a good cause for celebration Every year in December, LG’s branch office for Serbia and Mon­te­ negro – in accordance with their well-known Life’s Good concept – organizes a gathering for partners and associates in a relaxed at­ mosphere with interesting entertainment, with the aim to celebrate the achieved success and form a solid foundation for future success.

This time, the venue that fully met their needs was Top of the Hub, also known as “the roof of Belgrade” on the 25th floor of BC Usce.

LG

Life’s Good Party, which took place in mid-December 2015, is an annual event for LG’s branch offices for Serbia and Montenegro, applying the Life’s Good concept in practice, intended for their partners with whom they work throughout the year. Among them are LG distributors from Serbia, Montenegro, and Macedonia, partners from retail chains, service centers, media, and marketing agencies.

The first event took place in 2006, when the branch office was opened, followed by hospitality events for partners that became more frequent year after year as LG expanded in Serbia.

“On this occasion we welcomed more than 250 partners, while at the end of the year for our next gathering we will be celebrating the ten years of LG Electronics in Serbia and Montenegro, so the 2016 event will also be our little anniversary,” says Branislav Jordanov, Marketing Manager at LG Electronics in Serbia and Montenegro.

“Our requirements were for our 250 partners to feel good, to avoid crowds at the entrance and at the venue itself during the highest guest frequency.

This was a hospitality event with the General Manager welcoming the guests in his speech, while the rest of the time was meant for entertainment.

The band we had performing was a bit different because of their wind instruments used in their covers of world hit singles. The Blackberries Band from Nis

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was truly professional, as was the Top of the Hub venue, which ensured our event’s success,” explains Jordanov.

He notes that the venue proved to be very convenient, since the organizers were able to divide it into sections for those who wanted to take pictures, those who wanted to sit and talk, as well as those who wanted to have fun with great music. The servers succeeded in responding to the increasing requests for food and drinks at certain times, which was especially important.

The event was set up so that the guests could get their pictures taken in front of the LG wall, and later on also in the photo booth. It was especially interesting to see how, as time passed and as it usually happens after a few welcome drinks, the photographs started to get more and more interesting.

At midnight, the guests had a chance to participate in a lottery and win some of the products from the LG range.

Impressions after the event…

“The biggest complaint was due to the fact that the event didn’t last until morning. Alth­ o­ugh, there were a few common comp­la­ints from those who failed to win anything in the lottery,” says Jordanov with a smile and con­ cludes, “The most important thing for us is th­at our guests had fun and that they en­joyed the event organized by Top of the Hub. Despite the extensive planning and prepa­rations, you never know if people will be in a go­od mood. When we saw smiles on their fa­ces, we realized that we accomplished our goal.”

SEE Business Travel & Meetings magazine | February 2016

Miona Milic

o r g a n i z a t i o n

SEE Business Travel & Meetings magazine | February 2016

#seebtm #kongresniturizam #seemice

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događaj

UNICEF-ov Bal snežnih pahulja

Najveći bal na svetu namenjen potrebama dece UNICEF-ov Bal snežnih pahulja je jedan od zapaženijih događaja godine u Nju­ jo­r­ku. Ali uloga ovog bala je dosta značajnija: proslava, sakupljanje sredstava i podizanje svesti o UNICEF-ovom radu koji spasava živote dece širom sveta.

11. godišnji UNICEF-ov Bal snežnih pahulja održan je 1. decembra 2015. godine u Njujorku, uz koktel priređen u Muzeju američkih finansija, i večeru i zabavu koji su potom usledili u Cipriani Wall Street-u.

Ovaj black-tie događaj okupio je preko 800 posetilaca, među kojima su bile javne ličnosti, filantropi, i vodeći biznismeni i ugledni ljudi iz zajednice.

Događaj je upriličio nastup pevačice P!nk, dobitnice Gremi nagrade i ambasadora UNICEF-a.

Glumac i UNICEF-ov ambasador do­ b­re volje, Orlando Blum, dobio je na­­gradu Odri Hepbern, prestižno pri­znanje za ostvareni humanitarni rad.

O UNICEF-ov­om Balu snežnih pahulja smo imali čast da razgovaramo sa Dženifer Lopez, pomoćnicom direk­ tora specijalnih do­gađaja za U.S. Fo­ nd za UNICEF. 1. Prvi UNICEF-ov Bal snežnih pahulja održan je 2004. godine.

Kako je sve počelo?

Od javnih ličnosti, događaju su između ostalih prisustvovali Liam Nison, Debi Mazar, Bruk Burk-Šarve, Džon Mo­lner, Kejti Kjurik, Padma Lakšmi, Kuot Viel, Rajli Keog, Mia Moreti i Mišel Monagan.

11. godišnji UNICEF-ov Bal sne­ žnih pahulja prikupio je više od 3,5 miliona dolara, doprinevši ukupnom iznosu od 27 miliona dolara, koliko je prikupljeno od prvog događaja 2004. godine.

UNICEF Goodwill Ambassador & Honoree: Audrey Hepburn Humanitarian Award Orlando Bloom (Photo by Jemal Countess/Getty Images for UNICEF)

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d o g a đ a j

Kodeks oblačenja

Muškarci – black-tie Dame – blistavo u zlatnim i srebrnim nijansama Isto tako, imamo i proizvodni tim i nekoliko vendora koji pomažu organizaciju čitavog događaja.

3. Da li nam možete reći nešto više o uređenju enterijera?

(L-R) Serena Miniter, Mia Moretti of The Dolls, Caitlin Moe of The Dolls, Jaime Jimenez, gala co-chair Gillian Miniter, and gala co-chair Moll Anderson (Photo by Michael Loccisano/Getty Images for UNICEF)

UNICEF-ov Bal snežnih pahulja prvi put je održan 2004. godine, u cilju po­dizanja svesti i prikupljanja sredstava za UNICEF-ovu borbu za spa­ savanje i unapređenje kvaliteta života najugroženije dece na globalnom ni­vou.

UNICEF-ova pahulja, ukras težak oko 1.360 kg koji je dizajnirao Ingo Maurer, i koji je ukrašen sa 16.000 Baccarat kristala, uključuje se uoči doga-

đaja, tako da obasjava raskrsnicu 57.

Ulice i 5. Avenije u Njujorku, čineći simbol svetionika nade, mira i saosećanja za decu iz ranjivih kategorija.

2. Koliko ljudi je uključeno u organi­ zaciju događaja?

Komitet koji organizuje događaj či­ ni 29 članova, pod vođstvom Mol Anderson i Džilijan Miniter, a dire­ ktor projekta je Pamela Fiori.

UNICEF-ov ambasador Vern Jip pomaže u osmišljanju osnova enterijera poslednjih 7 godina.

Vern je dizajner koji je veoma usredsređen na misiju, i uvek iznalazi kre­ ativan način da prostor pretoči u glavnu atrakciju UNICEF-ovog rada.

Ove godine, uz pomoć Rafanelli Ev­ e­nts i Scott Mauro Entertainment, en­terijer je poslužio kao svojevrsna proslava UNICEF-ove Pahulje.

Na događaju je bilo postavljeno nekoliko apstraktnih centralnih Pahulja, svetlucave plafonske instalacije, kao i prelepe presvlake za stolice sa crno-belim fotografijama dece kojima je UNICEF-ov rad pomogao.

Svetlana Gavrić

UNICEF Ambassador P!nk performs on stage (Photo by Jemal Countess/Getty Images for UNICEF)

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event

The UNICEF Snowflake Ball

The greatest ball in the world aimed for children needs The UNICEF Snowflake Ball is one of the most notable events of the year in New York. But it has a more important role: to celebrate and raise funds and awareness for UNICEF’s lifesaving work for children around the world.

The 11th annual UNICEF Snowflake Ball took place on 1st December 2015 in New York City, with a cocktail reception at the Museum of American Finance followed by a dinner and an after party at Cipriani Wall Street.

ing ar­tist and UNICEF Ambassa­dor P!nk.

Actor and UNICEF Goodwill Ambassador Orlando Bloom was presented with the prestigious Audrey Hepburn Humanitarian Award.

The black-tie event brought together over 800 guests, including celebrities, philanthropists, and business and community leaders.

About UNI­CEF Snowflake Ball we had the ho­n­or to speak with Jenni-

fer Lopez, Assistant Director, Special Events for the U.S. Fund for UNICEF. 1. The first UNICEF Snowflake Gala was in 2004.

How did everything start?

The UNICEF Snowflake Gala was la­ unched in 2004 to raise awareness and funds to support UNICEF’s work

Celebrities in attendance included Li­am Neeson, Debi Mazar, Brooke Burke-Charvet, John Molner, K­atie Couric, Padma Lakshmi, Kuoth Wiel, Riley Keough, Mia Moretti and Mi­ chelle Monaghan, among others.

The event featured a performance

by Grammy-Award winning recordThe 11th annual UNICEF Snow­ flake Ball raised over $3.5 mil­ lion, contributing to a total of $27 million raised since its in­ ception in 2004.

(L-R) Luca Dotti, UNICEF Goodwill Ambassador & Honoree: Audrey Hepburn Humanitarian Award Orlando Bloom, UNICEF Goodwill Ambassador Liam Neeson, and President and CEO of the U.S. Fund for UNICEF, Caryl Stern (Photo by Michael Loccisano/Getty Images for UNICEF)

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Iris Apfel (2nd L) and Honoree: Spirit of Compassion Award Mindy Grossman (2nd R) and guests (Photo by Cindy Ord/Getty Images for UNICEF)

Dress code

A black-tie affair Ladies shine in gold and silver to save and improve the lives of the world’s most vulnerable children.

The UNICEF Snowflake, a 3,000 po­ und ornament designed by Ingo Ma­u­rer and adorned with 16,000 Bac­carat crystals, is lit on the night of the gala and illuminates the intersection of 57th Street and 5th Ave­nue in New York City, serving as a beacon of hope, peace and compassion for vulnerable children around the world.

UNICEF Ambassador P!nk (Photo by Jemal Countess/Getty Images for UNICEF)

This year, with the he­lp of Rafanelli Events and Scott Mauro Entertainment, the décor fo­cu­sed on the celebration of the UNICEF Snowflake ornament.

The event included abstract snowflake centerpieces, twinkling ceiling

installations, and beautiful chair covers featuring black and white photos of the faces of the children who benefit from UNICEF’s lifesaving work.

Svetlana Gavric

2. How many people are involved in the event organization?

The Snowflake Gala Committee in­ cludes 29 members with leadersh­ ip from our co-chairs Moll Ander­ son and Gillian Miniter, and Project Chair, Pamela Fiori. In addition, we have a production team and seve­ ral vendors that help execute the gala.

3. Could you tell us about the décor for gala?

UNICEF Ambassador Vern Yip has he­ lped create the décor concepts for the last 7 years.

Vern is an incre­di­b­ly mission-focused designer and al­ways looks for creati­ ve ways to tr­a­n­s­form the venue to hi­ghlight UNICEF’s work.

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General atmosphere at the 11th Annual UNICEF Snowflake Ball Honoring Orlando Bloom, Mindy Grossman And Edward G. Lloyd at Cipriani, Wall Street on December 1, 2015 in New York City / Photo by Michael Loccisano/Getty Images for UNICEF

SEE Business Travel & Meetings magazine | February 2016

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hotel

Hotel Zlatibor MONA

Lider kongresnog turizma u zapadnoj Srbiji Može se reći da je lider u regionalnom kongresnom turizmu planina Zlatibor, turistička destinacija koja upravo zbog toga živi i radi tokom cele godine, stoga na godišnjem nivou ostvari preko milion noćenja. Ovaj centar se nalazi na oko 200 km od Beograda, Podgorice i Sarajeva, što ga čini idealnim mestom za domaće i regionalne skupove. · 10 mil. evra investicija · Kongresni centar sa 500 mesta · 4 board sale · Najmodernija tehnologija · Wellness centar 1.000 m2

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cionalne i internacionalne kuhinje, bar, igranonica za najmlađe, kao i mo­deran wellness centar Inspirium na 1.000 m2.

U samom centru Zlatibora, nadomak jezera i tržnog centra, na najekskluzi­ vnijoj lokaciji, nalazi se hotel Zlatibor MONA (www.monazlatibor.com).

Kongresni centar Koledo hotela Zlatibor MONA kapaciteta je do 500 me­ sta. Nalazi se u neposrednoj blizi­ni glavnog ulaza povezan sa lobi barom hotela i restoranom.

Po potrebi ovaj multifunkcionalni pro­stor se deli u 2 ili 3 nezavisne ce­li­­ ne, koje raspolažu sa ko­mfornim pre­ d­prostorom, u zavisnosti od po­t­re­ba organizatora događaja.

U proteklom periodu, u renoviranje i proširenje kapaciteta uloženo je više od 10 miliona evra.

Danas ovaj hotel čini udobni smeštaj u 120 soba i apartmana, savremeni kongresni centar, 2 restorana tradi-

Prostor je opremljen najmodernijom tehnologijom, klimatizacijom, ozvučenjem, rasvetom, kao i sa optičkim pristupom internetu.

Takođe, svojim gostima hotel nudi si­multano prevođenje, mogućnost

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us­po­stavljanja izlagačkog prostora u fo­a­je­i­ma kongresnog centra i banket pro­storu.

Za sekcijski rad ili rad u manjim grupa­ ma hotel nudi biznis centar koji raspolaže sa 4 board sale za 15-40 ljudi u teatar stilu.

Sale su opremlje­ne kompjuterom, pro­jektorom i platnom, klimom, oz­ vu­čenjem, flip chart-om.

Dnevna svetlost kongresnog centra Koledo garantuje prijatan i ugodan rad, što dodatno odvaja ovaj centar od drugih.

Pored redovne ponude samog kongresnog centra, hotel organizuje ko­ ktele, radne ručkove, pauze za kafu.

Posebna draž organizacije skupa u ovom hotelu je banket ponuda i

fine dining usluge restorana, čija se ponuda zasniva na Slow Food konceptu.

Ovaj koncept podrazumeva pri­premu jela po tradicionalnim metoda­ma i recepturama, od lokalno proizvede­ nih namirnica, uz bogatu po­nu­du do­ maćih vina i rakija.

A nakon završetka sastanka i uživanja u hrani i piću, gosti imaju mogućnost da odu na neki od izleta (Mećavnik, Mokra Gora, Višegrad, Stopića pećina, Sirogojno, Uvac, kanjon reke Tare...) nakon čega ih čeka topli ambijent wellness centra Inspirium.

Wellness centar Inspirium raspolaže sa 60 sedećih i ležećih mesta, 3 bazena, sauna svetom sa bio i finskom saunom sa 12, odnosno 20 soba.

#seebtm #kongresniturizam #seemice

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U okviru centra se nude i masaže i tre­tmani sa autohtonim biljkama Zla­tibora koje je specijalno osmislio wel­lness tim.

Od dodatnih sadržaja i usluga, gos­ tima hotela je na raspolaganju i fit­ ness centar.

Profesionalni tim hotela Zlatibor MO­ NA, iza kojeg je desetogodišnje is­ ku­stvo, brojnim događajima koje su ugostili, garantuju jednostavno i br­ zo rešenje svih poslovnih skupova.

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hotel

Zlatibor MONA Hotel

A leader in MICE tourism in Western Serbia The Zlatibor Mountain can be rightfully called a leader in the regional MICE to­ u­rism, since it is a travel destination that lives and works during the whole year because of it and has more than a million overnight stays annually. The center is located at around 200 km away from Belgrade, Podgorica, and Sarajevo, making it an ideal place for both local and regional events. · 10 mill euros investment · Congress center with 500 seats · 4 board rooms · Latest technology · Wellness center 1,000 m2 The Zlatibor MONA hotel (www. monazlatibor.com) is located at the very center of Zlatibor, nearby the lake and the shopping area, at the most exclusive location.

Over the previous period, more than 10 million euros has been invested in its renovations and capacity expansions. Today this hotel offers com­fortable accommodation in 120 rooms and suites, a state-of-the-art

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congress center, 2 restaurants serving traditional and international cu­ isine, a bar, a kids’ playroom, and a modern wellness center called Ins­ pirium spread over 1,000 m2.

Zlatibor MONA Koledo congress ce­­ n­ter holds up to 500 seats. It is lo­ca­ ted nearby the main entrance, con­ ne­c­ted to the hotel lobby bar and the restaurant.

When required, this multifunctional space can be divided into two or three independent spaces, with spacious foyer, depending on the needs of event organizers.

The center is equipped with the la­ te­st technology, air conditioning, so­und systems, lighting, and optical broadband Internet connection.

In addition, the hotel offers simultaneous translation, the option of

SEE Business Travel & Meetings magazine | February 2016

displaying an exhibition at the congress center’s foyers, and a banquet room.

For workshops or smaller groups, the hotel offers a business center that has 4 board rooms accommodating 15-40 people in theater set up.

The rooms are equipped with co­m­ puters, projection screens, air condi­ tioning, sound systems, and flip ch­a­ rts.

The daylight at the Koledo congress center guarantees pleasant and co­ mfortable working, which additi­onal­ ly sets this center apart from others.

In addition to the regular offering of the congress center itself, the hotel organizes cocktails, working lunches, or coffee breaks.

A special charm to the events orga­ ni­zed at the hotel is provided by the

banquet offering and fine dining re­staurant services, which includes the slow food concept.

The slow food concept means that me­als are prepared according to traditional methods and recipes, made from locally sourced foodstuffs, accompanied by a wide range of local wines and rakija.

After finishing the meetings and enjoying food and drinks, guests can go on tours (Mecavnik, Mokra Gora, Visegrad, Stopica Cave, Sirogojno, Uv­ac, Tara River Canyon...), after whi­ch they are welcomed by the wa­­rmth of the Inspirium wellness ce­nter.

Wellness center Inspirium has 60 se­ating and lying places, 3 pools, sa­ una world with Bio or Finnish sauna for 12 or 20 persons. In wellness ce­ nter massages and treatments with special plants of Zlatibor region which are specially created by wel­ lness team, are also offered. Also, from additional facilities, at guests disposal is fitness center.

#seebtm #kongresniturizam #seemice

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Zlatibor MONA’s teams of professi­ onals with their ten years of experience have countless events behind them to guarantee easy and quick so­lutions for all kinds of business me­ etings.

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eko turizam

Sustainable Tourism 2016

Razvoj turizma mora uključiti i zaštitu znamenitosti i lokalnog stanovništva Sedma međunarodna konferencija o održivom turizmu, Sustainable Tourism 2016, održaće se od 18. do 20. maja u Valensiji. Organizator ove konfe­ren­cije je prestižni engleski institut tehnologije Wessex.

Dosadašnji gradovi domaćini ove ko­ n­ferencije bili su Segovia (2004), Bo­ lonja (2006), Malta (2008), Nju Fo­ rest (2010), Korunja (2012) i Opati­ja (2014).

Kako je turizam davno prestao da bu­de privilegija nekolicine, zauzeo je jako bitno mesto u razvoju ekonomi­ je, znanja, edukacije kao i uopšte lju­ dskog blagostanja i načina života.

Turizam u današnje vreme u mnogo­ me doprinosi novim oblicima ekono­ mskog razvoja.

Takođe, turizam je za­služan za naše znanje o svetu, upo­znavanje sa različitim kulturama, obi­čajim i utiscima koje nosimo sa nekog putovanja.

pred veliki izazov. Ekologija je pod ve­ likim uticajem tehnologije i razvoja društva. Gradovi se munjevito razvijaju što dovodi do razvoja industrije.

Sa druge strane ruralne sredine sve više postaju napuštene.

Turizam igra značajnu ulogu i ima veliki uticaj kod ovakvih problema i mora biti u stanju da odgovori na izazove „novog doba”.

Cilj konferencije održivog turizma je pronalaženje načina da se zaštite pri­ rodne i kulturne znamenitosti.

Takođe, velika pažnja se posvećuje ra­

Sa druge strane turizam je doveo i do određenih problema koji podra­zu­me­ vaju ekološke promene kao i so­cija­l­ ne troškove. Mnoge lokacije su svo­ju ekonomiju orijentisale isklju­čivo na granu turizma, u cilju da povećaju pri­hode, što je rezultiralo i negativno se odrazilo na destinaciju, kulturu i iden­titet određene lokacije.

Prirodni ekosistemi su prava retkost u današnje vreme. Naučnici sve češ­ će govore o „društvenim ekosistemima”, što turizam i ekologiju dovodi

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SEE Business Travel & Meetings magazine | februar 2016

zvoju novih rešenja i mogućnosti koji bi smanjili negativne efekte turizma.

Da bi strategije i ciljevi bili ostvarivi, društvo kao celina bi moralo više da se uključi u ovakve projekte.

Neke od glavnih tema ovogodišnje ko­nferencije su: ekološki problemi, kli­matske promene, eko turizam, de­ s­tina­cijski menadžment, eTurizam, tu­ri­zam u sportu, turizam i tehnolo­ gi­ja, turizam u zdravstvu, turizam me­ t­ropola, ruralni turizam, turizam u in­du­striji, kulturna baština, uticaj ra­­z­ vo­ja turizma, pomorski turizam, itd.

Miroslava Jeremić

eco tourism

Sustainable Tourism 2016

Tourism development must include the protection of landmarks and the local population Sustainable Tourism 2016, the seventh international conference on sustainable tou­ rism, is to be held from May 18th to 20th in Valencia. The conference is organized by renowned British Wessex Institute of Technology.

So far, the conference was held in Se­ govia (2004), Bologna (2006), Malta (2008), New Forest (2010), La Coruna (2012) and Opatija (2014).

Tourism ceased to be the privilege of a few long time ago, and it to­ok a ve­ry important place in the develop­­ ment of economy, kno­wledge, edu­ca­ tion and human welfare and life­sty­ le. Nowadays tourism si­gnificantly co­n­tributes to the new forms of economic development.

Our knowledge of the world now in­ clu­des a strong component due to to­u­rism, since it introduces different cultu­res, customs and impressions we take from a journey.

by technology and development of society. Cities are rapidly changing which leads to the industry development. Opposite to that, rural enviro­ nments are being abandoned.

tive effects of tourism. For strategi­es and goals to become sustainable, en­tire society has to become more in­vol­ved in these projects.

Some of the main topics covered on

Tourism has great impact on this year’s conference are: ecologi­c­ these problems and has to be al problems, climate changes, eco able to meet the challenges of to­u­r­i­sm, destination ma­nagement, eTo­u­­ri­sm, sport tourism, tourism the “new age”.

Goal of the conference on sustainable tourism is to find ways to protect natural and cultural landmarks.

Also, great deal of attention is paid to the development of new solutions and capabilities to reduce the nega-

and te­c­h­no­lo­gy, medical tourism, ci­ ty to­u­r­i­sm, rural tourism, industrial to­u­r­i­sm, he­ritage tourism, tourism de­v­e­lo­p­ment impact, marine touri­ sm, etc.

Miroslava Jeremic

Nevertheless, it led to certain problems regarding ecological changes and social costs. Many destinations oriented their entire economies to­ wards tourism, so they could incre­ ase their incomes, and that resulted with negative impact on the destination, its culture and identity.

Natural ecosystems became true ra­ rity. Scientists more and more talk about “social ecosystems”, and that is rather challenging for tourism and ecology. Ecology is deeply influenced

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hotel

HUP-ZAGREB

Vrhunske lokacije u Zagrebu za besprijekorne konferencije i događanja Svi koji su barem jednom osjetili šarm Zagreba, znaju da je Zagreb idealna de­s­ti­ nacija za odraditi poslovne sastanke, ali i za osjetiti čari metropole nakon naporna radna dana.

Bogatstvo ponude grada: gastronomija, eventi, cafei na otvorenom, parkovi, ka­ z­a­lišta i muzeji te nezaobilazni festivali i koncerti, jamče Zagrebu titulu event pri­ jestolnice Hrvatske i regije.

The Westin Zagreb Hoteli najveće i najstarije zagrebačke hotelijerske grupacije, HUP-ZAGREB, smješteni su u središtu glavnog grada.

Unatoč velikom porastu broja odmorišnih i tzv. city break turista, Zagreb je i dalje poslovno središte regije te najveći udio gostiju hotela ove kompanije čine poslovni ljudi.

Upravo je zbog toga kongre­ sna ponuda HUP-a Zagreb dominantna i odlikuju je vr­ hunske dvorane za kongrese i sastanke, moderna oprema i profesionalno i iskusno konferencijsko-banketno osoblje.

Više o HUP-u ZAGREB: www.hupzagreb.com/ konferencijske_usluge

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Želite li biti u središtu gradskih zbivanja, u poslovnom središtu grada i nadomak glavnih gradskih kulturnih atrakcija, idealan izbor je hotel The Westin Zagreb.

Njegovih 349 moderno preuređenih soba i apartmana od­li­ku­je vrhunska us­luga, oprema i ugo­đaj dostojan po­ znatog i cijenjenog poslovno kongresnog hotela vrhunske kvalitete.

Sheraton Zagreb Hotel Obnovljen u 2015., Sheraton Zagreb hotel raspolaže s 306 soba i apartmana te s 13 konferencijsko-banketnih dvorana ukupne površine 1.080 m2.

Najveća od njih je elegantna Velika dvorana površine 617 m2 i ukupnog kapaciteta 800 gostiju.

Sheraton Zagreb Hotel u neposrednoj je blizini glavnih gradskih znamenitosti.

SEE Business Travel & Meetings magazine | februar 2016

Hotel International U samom središtu zagrebačke poslo­ vne zone smješten je hotel International sa 207 prostranih, elegantnih i moderno uređenih soba koje su po­ t­puno prilagođene potrebama po­s­ lovnih gostiju kojima su na raspola­ga­ nju konferencijski prostori, odno­sno 6 višenamjenskih dvorana za sastanke, opremljene najmodernijom tehničkom opremom.

Hotel Panorama Zagreb Hotel Panorama Zagreb, smješten na­suprot Doma sportova, raspolaže s 280 soba i apartmana koji p­ruža­ju ugodan odmor, a gostima na ra­s­po­ laganju stoji čak 9 moderno ure­đe­ nih i opremljenih dvorana s dne­vnim svjetlom. Hotel je poznat po ugošćavanju brojnih sportskih kon­ferencija.

hotel

HUP-ZAGREB

TOP locations in Zagreb for flawless conferences and events Anyone who experienced charming Zagreb at least once, know that this city is an ideal destination for business meetings, but also for enjoying the advantages of a life in a capital after a busy day at work.

Zagreb’s rich and diverse social scene; from gastronomy, events, cafés, parks, the­ aters, to museums and must-visit festivals and concerts, is what puts Zagreb on the top of the of event destinations in Croatia and the region.

The biggest and the oldest hospitality group in Zagreb, HUP-ZAGREB, has hotels positioned all around the center of the capital.

Despite an increase in leisure and, so called, city break tourists, Zagreb remains the region’s business center – the biggest portion of HUPZAGREB hotels’ guests are, in fact, business travellers.

HUP-ZAGREB’s competitive MICE offering has placed the company as the market leader, due to the group’s exquisite conference and meeting facilities, modern equipment, and professional and highly skilled teams.

More on HUP-ZAGREB: www.hupzagreb.com/ conference_services

The Westin Zagreb If you wish to stay at the heart of thi­ngs, in the city’s business center, just around the corner from all the ma­in sightseeing points, The Westin Za­g­­reb is your ideal choice.

Featu­ring 349 modernly refurbished rooms and suites; the hotel is cha­ra­ cterized by excellent service, equ­i­p­ ment, worthy a pro­mi­nent and reputable business-con­gress hotel of high quality as The Westin Zagreb is.

Sheraton Zagreb Hotel Renovated in 2015, Sheraton Zagreb Hotel has 306 rooms and suites, and a total of 1,080 sqm of conference and congress spaces, including 13 con­ference and congress halls.

The hotel’s 617-sqm big Gr­a­nd Ballroom can host up to 800 gu­ests.

Hotel is in near proximity of all main tourist attractions.

Hotel International In the center of Zagreb’s business zo­ne, Hotel International offers 207 spacious, elegant and modernly eq­ u­ip­ped rooms, completely adapted to fit the needs of the hotel’s guests tra­veling on business. Hotel’s guests have at the­ir disposal elegant confe­ rence spa­c­es, including 6 multifunctional me­eting rooms equipped with the la­test audiovisual technology.

Hotel Panorama Zagreb Hotel Panorama Zagreb, located acr­ oss from Zagreb’s famous indoor sp­ o­r­ting arena Dom Sportova, has 280 ro­oms and suites ideal for a pleasa­nt and comfortable stay, and 9 mo­de­r­n­ ly equipped congress halls wi­th day­ light. Hotel is famous for ho­sting a large number of sporting events.

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industrija Izbeglička kriza i napad na Pariz

Uticaj nemilih događaja u Evropi na kongresnu industriju Možda je još rano da sumiramo efekte izbegličke krize na kongresni turizam u re­gionu i Evropi, ali trebalo bi na početku 2016. godine pogledati unazad i po­me­nuti prošlogodišnja dešavanja. U istoriji će zasigurno 2015. godina ostati zapam­ćena kao godina rekordnih migracija ljudi u potrazi za sigurnošću i begu od ratova.

Koliko je migracija uticala na organi­ zaciju i održavanje događaja po gradovima u Evropi, pitali smo kongres­ ne biroe.

Iako je opšti utisak da nerado pričaju na ovu temu, neki od kongresnih bi­roa koji su dali svoj komentar su Lo­ndon & Partners, Kongresni biro Be­ča, Amsterdam Marketing, Kong­ resni bi­ro Madrida, kao i Kongresni bi­ro Sr­bi­je.

„Previše je rano dati sud o tome da li su poslednje bliskoistočne migracije uticale na kongresnu industri­ju u Madridu; nije nerazumno miš­ ljenje da ova kretanja stanovništ­va

ne­će predstavljati krizni faktor za nas: mi smo zemlja koju migranti iz Se­verne Afrike tradiciona­lno bi­ ra­ju kao destinaciju i ova či­nje­nica nikada nije usmeravala evoluciju

Većina pomenutih kongresnih biroa smatra da izbeglička kriza nema posebnih uticaja na kongresni turizam u njihovoj zemlji niti ima statistiku o otkazivanju događaja zbog ovog pi­tanja.

Takođe oseća se tendencija da se ovi događaji preokrenu u šanse, u pr­i­li­ke za dokazivanje sigurnosti de­s­tinacije, pre nego negativan uticaj.

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i n d u s t r i j a

* The Barometer objavljen to­ kom 25. godišnjeg EVP doga­ đa­ja, koji je kompanija GBT or­ganizovala u Parizu.

Izveštaj The Barometer prip­ remio je Concomitance na os­ no­vu intervjua sa 580 osoba koje se bave korporativnim bu­džetima za putovanja uz uku­pnu potrošnju od 1,3 mi­ lijarde evra.

Ispitanici su bili zaposleni u ko­ mpanijama sa sedištima u de­ set velikih evropskih gradova. ovog specijalizovanog turističkog se­g­menta. Zbog političke i be­z­be­­d­ no­sne situacije na Bliskom I­stoku i se­vernoafričkim zemljama treba­ lo bi da iskoristimo okolnosti i po­ sta­ne­mo prvi izbor kompanija i udru­že­nja koji traže najbezbedni­ju me­di­te­ransku i južnoevropsku de­ stina­ciju“, navode iz KB Madrida.

Krajem 2015. godine desio se naža­ lost još jedan događaj koji je pot­re­ sao čitav svet, ali i imao odraza na mnoge industrije, između ostalog i or­ga­nizaciju događaja u Evropi.

Stravičan napad na Pariz u novembru iza­zvao je razuman strah i određenu nelagodnost prilikom organizovanja većih skupova.

„Primetna je obazrivost klijenata u odabiru evropskih destinacija,” is­ti­ ču iz Kongresnog biroa Sr­bije. „Po­jedini događaji, čak i velike ko­­n­ fe­rencije se otkazuju, tj. dolazi do pro­mene mesta njihovog održavanja.

Na Srbiju se ovo odnosi u manjoj me­ri, budući da nas navedeni izazo­ vi ne pogađaju u tako izraženoj me­ ri kao druge države. Iako po­stoje na­znake da bi ovakav ra­zvoj doga­ đaja mogao da nam po­go­du­je, zb­ og odluke po­jedinih or­ganiza­to­ra da neke skupove pre­me­ste kod nas, činjenica je da dugoročna ne­ sta­bi­lnost ne pogoduje nikome i da svi u industriji priželjkujemo brzo i trajno prevazilaženje tekućih neprilika”, zaključuju iz KB Srbije.

U međuvremenu, bezbednosna i si­ g­u­r­nosna pitanja su prevazišla kont­ ro­lu troškova kao glavni priori­tet kor­po­rativnih rukovodilaca kada ra­z­ mi­šljaju o razvoju poslovnih putova­ nja, tvrdi se u novom istraživanju ko­m­pa­nije American Express Global Bu­si­ness Travel (GBT). *

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Prema odgovorima os­talih Kongre­ snih biroa, njihovi gradovi nisu imali ot­kazivanja već do­g­o­vorenih doga­đ­a­ ja, dok je recimo, Amsterdam imao za­htev da se događaj za Mišelin za 550 osoba umesto u Parizu održi kod njih.

Evidentna su bila otkazivanja događaja u Parizu, ali ne u velikoj meri.

rekorde, londonsku Nedelju tehnologije i evropsku Nedelju reklama.

Godina 2016. ima sve preduslove da bude jednako uspešna uz sjajne nove događaje u prestonici, uključujući New Scientist Live, događaj koji će pokazati kako nauka i tehno­ logija mogu da unaprede život i oblikuju društvo, kao i AI samit, koji će istražiti moguće primene vešta­ čke inteligencije u poslovne svrhe“, iz­javila je Trejsi Halivel, direktorka za poslovni turizam i velike događaje u kompaniji London & Part­ ners.

Svakako došlo je do otkazivanja mu­ zičkih događaja, dok je koncert gru­ pe U2 umesto u novembru bio pom­ eren za decembar. Što se tiče filmske industrije, promo­ cije filmova Jane Got a Gun sa Natali Portman, kao i Bridge of Spies gde je trebalo da se pojave Stiven Spilberg, Mark Rilanc i Ejmi Rajan, bile su otkazane.

U prilog tome navodimo sa­mo neke planove za 2016. godinu ko­je ističu iz Kongresnih biroa širom Ev­rope. „Godina 2015. bila je fantastična za londonski kongresni sektor, imali smo mnogo novih i ponovljenih događaja u gradu, kao što je kongres Evropskog društva za kardiologiju, koji je po broju prisutnih oborio sve

„Mi na tržištu kongresne industrije uvereni smo da će se nastaviti trend povećane aktivnosti u Madridu; generalno u oblasti podsticajnih putovanja i korporativnom sektoru, s obzirom na to da kompanije više ulažu nego u ovih poslednjih ne­koliko godina ekonomske krize, a deluje kao da Madrid pobuđuje sve više i više interesovanja među or­ganizatorima“, rekao je Dejvid Noak, direktor Kongresnog biroa Madrida.

#seebtm #kongresniturizam #seemice

i n d u s t r i j a

Svetlana Gavrić

Airbnb Open, konferencija koja se odr­žava u Parizu i koju poseti više od 6.000 učesnika iz preko 100 zemalja iz celog sveta, ove godine je otkazana. Trenutno, kompanija ima više od 600 zaposlenih u gradu, kao i 5.000 Airbnb domaćina i super-domaćina u gradu koji su bili na konferenciji.

Organizatori su sada u potrazi za „sigurnim destinacijama” na kojima bi održali konferencije, kongrese ili sastanke, sa nešto većom obazrivošću nego inače.

Možemo zaključiti da su svi svesni i prate situacije u Evropi, i samim tim rade na promociji svoje destinacije kao sigurne za organizaciju doga­đ­a­ ja. Očekuju da se sve vrati u normalu, bez velikog uticaja na kongresni tu­rizam.

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industry

The refugee crisis and Paris attacks

Effects of the unfortunate events in Europe on the MICE industry Perhaps it is too soon to analyze the effects of the refugee crisis on the MICE to­ urism in Europe and the region, but we should look back and revisit last year’s ev­ents at the start of 2016. History will surely remember 2015 as a year of record bre­aking migrations of people searching for security and fleeing wars.

We asked convention bureaus how mu­ch impact has migration had on or­ganizing and running events in European cities.

Although the overall impression is that they avoid talking about the to­ pic, some of them that did com­ment are the London & Partners, Vien­na Co­n­vention Bureau, Am­sterdam Ma­ r­ke­t­ing, Madrid Convention Bure­au, and Serbia Convention Bureau.

“It’s too soon to know if the last Mid­dle East migrations have a­f­fec­ t­ed the meetings industry in Ma­d­ rid; it is reasonable to think that th­ e­se population movements won’t be a crisis factor for us: we belong

Most of these Convention bureaus be­lieve that the refugee crisis has no special impact on MICE tourism in their countries and they have no statistical data about events cancellati­ ons due to the problem.

Also, there is a tendency to turn the­ se events into opportunities, chan­ ces to prove the safety of a destination exceeding any negative effects.

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to a country traditionally chosen as a destination by migrants coming fr­om the African North, and this fa­­ ct has never been a parameter for the evolution of this specialized to­ u­ri­­sm segment.

What we should do – due to the po­litical and safety situation of the Mid­dle Eastern and Northern African countries – is use the advanta­ ge to become first choice for companies and associations looking for safer Mediterranean and South Eu­ ro­pean destinations,” says the Ma­d­ rid Convention Bureau.

“We notice how carefully customers decide on European destinati­ ons,” notes the Serbia Convention Bu­reau. “Certain events – even big co­nferences – are getting cancel­led or having their venues changed.

The tendency is less present in Serbia, since these challenges are not af­fecting us as much as they are ot­ her countries.

Although there are indications that we could benefit from these de­ ve­lo­pments, due to the de­cision of some organizers to move the­ir events to Serbia, the fact is that lo­ng-term instability benefits no one and the whole industry is wi­ shing for a soon and permanent so­lution to the ongoing troubles,” concludes the Serbia Convention Bureau.

Meanwhile, security and safety concerns have overtaken cost control as the number one priority of corporate executives when considering business travel growth, according to new research from American Express Global Business Travel (GBT).*

Sadly, at the end of 2015 another ev­ ent took place and shook the globe, at the same time touching on many industries – event organizing in Europe being among them.

The horrific November attack in Paris caused justified fear and certain discomfort in organizing larger gatherings. According to the responses of other Convention bureaus, their ci­ties saw no cancellations of alrea­ dy arranged events, while – for exa­ mple – a Michelin event for 550 people was requested to be moved fr­om Paris to Amsterdam. Paris events we­re getting cancelled, but not in lar­

ge numbers. Music events certainly we­re getting cancelled, while U2’s pe­r­formance planned for November was moved to December.

#seebtm #kongresniturizam #seemice

i n d u s t r y

As for the movie industry, Jane Got a Gun featuring Natalie Portman and Bridge of Spies, where Steven Spielberg, Mark Rylance and Amy Ryan we­re scheduled to appear, saw the ca­ncelling of their promotions.

The Airbnb Open conference that takes place in Paris where more th­ an 6,000 attendees reportedly visit from over 100 countries across the globe has been cancelled.

* The Barometer released du­ ring the GBT’s 25th annual EVP, held in Paris. The Barometer was prepared by Concomita­ n­ce from interviews with 580 persons in charge of corpora­ te travel budgets and pos­ses­ sing an aggregated expen­di­ ture of €1.3 bn.

The interviewees were spre­ad over companies based in 10 ma­jor European countries.

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i n d u s t r y at­ten­dance, London Tech­nology We­ ek, and Ad­vertising We­ek Eu­rope.

2016 is set to be eq­u­ally succes­sful with great new ev­en­ts ta­king place in the capital in­clu­ding New Scienti­ st Live, which will demonst­rate how science and technolo­gy can improve lives and sha­pe society, and the AI Summit, which will explore the pos­ sible applications of Artificial Intelligence for business pu­rposes.” – T­racy Hal­li­well, Dire­ctor of Busin­ ess To­urism & Major Events at Lon­ don & Pa­rt­ners.

Currently, the company has over 600 employees in the city, as well as 5,000 Airbnb hosts and “superho­ sts” in town who attended the co­n­ ference.

Now, organizers are looking for “sa­fe destinations” for their conferenc­es, conventions, or meetings, so­mewhat more carefully than under normal ci­ rcumstances.

We can say that everyone is aware of and following the situation in Eu­ rope, and by this working on prom­

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oting their destinations as safe for event organizing. They are expecting everything to get back to normal, without any major effects on MICE tourism.

This is evident in some of the 2016 plans noted by Convention bureaus from across Europe.

“2015 has been a fantastic year for London’s MICE sector, we’ve had so­ me great events coming, and re­turn­ ing, to the city, such as the Eu­ro­pe­ an Society of Cardiology co­n­g­ress, which broke all pr­evious re­c­o­rds of

SEE Business Travel & Meetings magazine | February 2016

“In the meetings industry market, we are confident that there will be a con­tinuous increase of the ac­ti­vi­ty in Madrid; overall in the in­ce­n­ti­ves and corporate sector, as the compa­ nies are investing more budget th­ an in these last years of eco­nomic crisis and it appears that Madrid is awakening more and mo­re in­terest between event orga­nizers.” – Da­vid Noack, Director of the Mad­ rid Convention Bureau.

Svetlana Gavric

hotel

Terme Olimia, Slovenia

MICE destinacija na koju se učesnici sa zadovoljstvom vraćaju

MICE destination guests are happy to visit again

Danas su poslovni susreti sve sa­mo ne forma­ l­no druženje. Ako želite da do­ga­đaj ko­ji or­ga­ nizujete zaista inspiriše učesnike, Ter­me Oli­mia je prava adresa.

Već šest godina za­re­dom Terme Olimia po­me­ ra gra­nice u slo­vena­čkom wellness turizmu i sve­o­bu­hva­tni je po­nu­đač selfness usluga u Slo­­­­veniji, s toga može omo­gućiti jedinstven, prvenstveno drugačiji, po­slovni susret.

Nowadays, business meetings are everything but a formal gathering. If you wish your event to be an inspiration, Terme Olimia is the right choice.

For the six years running, Terme Oli­mia moves the boundaries of Slovene wel­lness to­u­rism, as an integrated provider of selfness se­r­vices in Slovenia. Therefore, they can offer a uni­que, and primarily distinct, business me­eting.

Atmosfera koja inspiriše:

Atmosphere which inspires:

· 8 tehnički izvanredno opremljenih sala u sklopu kong­ resnog centra Olimia, osmišljene su kao višenamenski prostori, pogodni za različite vrste događaja, s kapacitetom do 750 učesnika · Wellness Orhidelia je najprestižniji, već 6 godina zare­ dom najbolji wellness u Sloveniji · selfness priča – upoznavanje / učenje veština, je pot­ re­­bno savladati kako bi uspešno upravljali stresom (ku­ć­ni opuštajući ritual, tehnike disanja, meditacije s vi­zu­a­lizacijom, terapije glasom, plesom…) – priuštite uče­sni­cima događaja drugačiji odmor · klub za večernje događaje i prostor za večernje druženje uz degustaciju vina, tematski događaji na bazenu i u saunama · birana gastronomska ponuda, s naglaskom na ukus­ noj, vitalnoj hrani · razne aktivnosti za slobodno vreme (izlet drumskim vozom, razgledanje manastira u Olimju, degustacije, gađanje glinenih golubova, golf…)

· 8 technically exquisitely equipped conference rooms wi­thin the Olimia congress center, designed as multipur­pose spaces appropriate for different event types, with the capacity of 750 seats · Wellness Orhidelia is the most prestigious, for the si­x years in a row, the best wellness in Slovenia · selfness story – knowing / learning skills, one has to ma­ster in order to manage stress successfully (at-home re­laxing rituals, breathing techniques, meditations wi­ th visualisation, voice and dance therapy, etc.) – af­ford event participants a different kind of vacation · club for evening events and a place for evening gath­ erings with vine tasting, pool and sauna thematic ev­ ents · selected culinary offer, with emphasis on delicious, vital food · various leisure activities (sightseeing train tours, visits to Olimje Monastery, tastings, sitting ducks shooting, golf…)

Osluškujući želje i potrebe organizatora, Terme Olimia teži da pruži nezaboravan poslovni događaj.

By listening to wishes and needs of event organizers, Terme Olimia strives to provide an unforgettable business ga­thering.

Više na www.terme-olimia.com

More on www.terme-olimia.com

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tehnologija

Tehnologija i događaji

Hibridni događaji – Šta je važno prilikom organizacije?

Svi znamo da postoji mnogo vrsta „tradicionalnih“ događaja kao što su kon­fe­ren­ cije, seminari, sajmovi i obuke koje se sprovode uživo sa učesnicima, ali da li ste čuli za hibridne događaje? Možda i učestvovali na nekom od njih? Šta su hibridni događaji?

Hibridni događaji predstavljaju kom­ bi­na­ciju događaja uživo i virtuelne on­lajn komponente. Konkretno, oni pod­ra­zumevaju publiku koja je pri­ su­t­na lično i virtuelnu publiku koja je povezana audio ili video te­hno­lo­ gijom. Jednostavno rečeno, hi­bri­dni do­gađaji su vrsta onlajn do­ga­đaja.

Zašto hibridni događaji?

U današnje vreme ljudi su jako zauzeti. Moglo bi se reći da u pojedinim slučajevima nemaju dovoljno vreme­ na da obave sve stvari iz planera koje su zakazane za određeni dan.

To je dovelo do nemogućnosti da uče­stvuju na pojedinim događajima kao što su konferencije, kongresi ili seminari koji bi im mogli biti korisni u poslu. Često može da im se desi da neki događaj bude koristan ili čak i ne­ophodan, ali da nemaju vremena za putovanje i učešće na njemu.

Zahvaljujući razvoju tehnologije i nje­ noj primeni u organizovanju događaja, to se sada menja u vidu različitih

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tipova virtuelnih događaja kao što su hibridni događaji.

Dobro je znati Pri organizovanju ovakvog događaja trebalo bi voditi računa o nekoliko stvari. Na prvom mestu je sadržaj.

Pošto utvrdite koje će teme biti zas­ tupljene na događaju i sesijama, treba da odlučite koja publika će učestvovati na događaju.

Za vreme događaja vrlo je važno znati kada treba uključiti onlajn učesnike, a kada će lično prisutni učesnici imati sastanke, diskusije itd.

SEE Business Travel & Meetings magazine | februar 2016

Zahvaljujući tehnologiji, na hi­ b­ri­dnim događajima mogu se povezati učesnici iz svih delo­ va sveta. Čak i kada je sve organizovano i sve funkcioniše kako treba pre početka samog događaja, organizator bi ipak trebalo da ima rezervni plan za krizne situacije.

Taj plan bi trebalo da obuhvata svaku sitnicu koja bi mogla da krene na­o­pako, kao i spisak rešenja za sve po­ten­cijalne probleme.

Organizatori hibridnih događaja bi trebalo da budu dobro informisani i upoznati sa korišćenjem int­eraktiv­ nih alata i platformi za živi prenos, po­što se odluče za kompaniju koja će biti zadužena za prenos.

Takođe bi trebalo da obuče moderatore i go­vornike da se obraćaju kamerama, tačnije onlajn učesnicima, podjednako kao što se obraćaju i onima koji su lično prisutni.

Takođe je važno da se prisustvo onlajn učesnika prepozna, što znači da moderator ili govornik treba da po­želi dobrodošlicu i lično prisutni­ ma i onlajn učesnicima gledajući u kamere. Još jedan način za uključiva­ nje svih učesnika u događaj su dru­ štvene mreže, na kojima onlajn učesnici i lično prisutni učesnici mogu da komentarišu i razmenjuju utiske.

Upotreba društvenih mreža je dobar način za interakciju između svih učesnika. Interakcija može da se obavlja i putem onlajn platformi za prenos i onlajn zajednice. Kao što je rečeno, uz prave alate svi učesnici

dt-SEEbtm.indd 1

mogu da budu uključeni u određenu ak­tivnost, kao što su postavljanje pitanja ili sprovođenje anketa i slično.

Vreme predstavlja još jedan bitan as­pekt hibridnih događaja s obzirom na to da pojedini onlajn učesnici žele da budu aktivni samo u određenim de­lo­vima događaja, pa zbog toga mo­ra­te biti tačni i pratiti raspored i program koji je na raspolaganju učesnicima.

Angažovanje obe vrste učesnika je ta­kođe važno, i zato prezentacije tre-

ba da budu zanimljive i kratke kako bi držale pažnju.

Organizovanje hibridnih događaja je trend koji će imati veći uticaj u budućnosti na organizaciju događa­ja zahvaljujući stalnom razvijanju te­h­ no­logije. Za učesnike koji nisu u mo­ gu­ćno­sti da dođu na samu lokaciju događaja onlajn učešće predstavlja odličnu priliku za učenje novih stvari i otkrivanje novih informacija.

#seebtm #kongresniturizam #seemice

t e h n o l o g i j a

Mirjana Jokić

14.01.2016. 19:50

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technology

Technology and events

Hybrid events – What is important when organizing one?

We all know that there are many types of “traditional” events, such as conferen­ ces, seminars, trade shows, trainings which are held face-to-face, but have you heard of hybrid events? Or have you participated in one?

So what are hybrid events?

Hybrid events represent an event which combines “live” in-person ev­ e­nt with a “virtual” online compone­ nt. More precisely it involves in-pe­ rson audience and online audien­ce which are connected via audio and video technology. Simply put hybrid events are a kind of online events.

Why hybrid events?

Nowadays people are very busy.

We can say that in some cases they don’t have enough time to do all the things from a planner scheduled for a particular day. This has led to an inability to participate at some events, such as conferences, congresses or seminars which could be very useful for their job. They may often find some event useful and even necessary to be involved and participate, but can not find time to travel and participate.

Thanks to the development of technology and its application in the or­ ganization of events, this is chang-

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ing, through various kinds of virtual events, such as hybrid events.

Good to know When organizing this type of event it is important to have several things on mind. At first place it is the content.

After you determine what will be the topics of the event and the sessions, you have to decide which audience will participate at the event. During the time of the event it is ve­ry important to know when to inclu­de online participants, and when will the

SEE Business Travel & Meetings magazine | February 2016

Thanks to the technology at hyb­­rid events you can con­ nect pa­r­ti­cipants from all pa­ rts of the world. in-person participants have meetin­ gs, discussions, etc.

Even if everything is arranged and wo­rks before the beginning of the ev­ ent, organizer should still have a crisis plan. This plan has to cover every least thing that could go wrong, and a list of solutions for all possible pro­ blems.

Organizers of hybrid events should be good informed and to know how to use interactive tools and platforms for live streaming, after the cho­osing the streaming company. They should also give instructions and to train mo­derators and speakers to address the cameras, actually to online audience, as often as they do it to the inperson audience.

Also, it is very important that the online participants are acknowledge, which means than when welcoming in person participants, speaker or mo­derator should look at the came­ ra and address to them too.

One mo­re way to include all parti­ ci­pants in the event is to use social media, where online and in pe­rson participants can comment and share their impressions. Using of so­cial me­ dia is a good way and for the inter­ action between all participants.

Interaction can be done and through streaming platforms and through online communities. Like me­n­tioned, wi­th the right tools, all participants

can be involved in certain activity, su­ch as asking questions, or condu­c­ ti­ng surveys, etc.

Time is one more important aspect of the hybrid event, considering that some online participants would like to be active only in some part of the event, so you have to be punctual and follow the previously program whi­ch all participants have.

Engagement of both types of pa­r­ ticipants is also important, so pre­ sen­tations should be interesting and

not too long, in order keep them in­ volved.

At the end, organization of hybrid ev­ ents is a trend which will have bigger impact on the event organization in the future, thanks to the constant development of the technology.

For participants, who are not able to come on the site of event, online participation is a great chance to le­arn new things and find out new infor­mation.

#seebtm #kongresniturizam #seemice

t e c h n o l o g y

Mirjana Jokic

SEE Business Travel & Meetings magazine | February 2016

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PREDSTOJEĆI DOGAĐAJI UPCOMING EVENTS MCE CEE 2016 21. - 23.02.2016. / Berlin MCE Centralna i Istočna Evropa 2016 je poslovni MICE forum za Centralnu i Istočnu Evropu koji je organizovan od strane Europe Congress, a koji će se održati u Berlinu, u Nemačkoj.

Forum će okupiti 120 kupaca agencije, korporativne kompanije i asocijacije, koji su izabrani na osnovu MICE poslovanja u Centralnoj i Istočnoj Evropi.

IMEX Frankfurt 2016 19. - 21.04.2016. / Frankfurt IMEX Frankfurt 2016 održaće se u u kongresnom centru Messe u Frankfurtu, a učesnicima pruža mogućnost da unaprede svoje poslovanje, ali i znanje. Upoznavanje sa najnovijim trendovima, edukativni programi vodećih stručnjaka iz oblasti kongresne industrije samo su neke od prednosti učešća na sajmu.

Ove godine, IMEX će okupiti preko 3.500 izlagača, 3.964 gostujuća kupca, i preko 4.900 trade posetilaca.

Venue Expo 2016 08. - 09.11.2016. / Liverpul Venue Expo 2016 održaće se u izložbenom centru Liverpol u Ujedinjenom Kraljevstvu.

Posetioci sajma imaće pristup direktnim kontaktima sa kupcima iz kongresne industrije.

Učesnici će moći da prisustvuju vr­hunskim CPD akreditovanim seminarima.

Glavna svrha programa je da kupcima pruži mogućnost poslovanja sa dobavljačima iz cele Velike Britanije, kao i mogućnost učenja od stručnjaka iz ove industrije.

MCE CEE 2016 21st - 23rd February 2016 / Berlin MCE Central & Eastern Europe 2016 is the MICE business energizer forum for Central and Eastern Europe organized by Europe Congress to be held in Berlin, Germany.

At the Forum will participate 120 buyers - agencies, corporate companies and associations, selected based on upcoming MICE business for Central & Eastern Europe.

IMEX Frankfurt 2016 19th - 21st April 2016 / Frankfurt IMEX Frankfurt 2016 which will be held at congress center Messe Frankfurt, is set to provide the visitors with the possibility to improve their business and knowledge.

Learning about latest trends, educational programmes of leading experts from meetings industry are just some of advantages of participation at the fair.

This year IMEX will bring together around 3,500 exhibitors, 3,964 hosted buyers, and over 4,900 trade visitors.

Venue Expo 2016 8th - 9th November 2016 / Liverpool Venue Expo 2016 will be held in Exhibition center Liverpool in UK. Visitors at the fair will have direct access to buyers from meeting industry. Visitors will have the opportunity to participate in top quality CPD Accredited Seminars.

The main purpose of buyer programme is to provide the opportunity to do business with suppliers from around the UK, as well as learning from specialists from within the industry.

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Personalizovane poslovne prilike na svakom koraku

sajam

IMEX Frankfurt 2016

Sajam IMEX, koji se održava od 19. do 21. aprila 2016. godine u kongresnom cen­ tru Messe u Frankfurtu, kreiran je tako da svakom posetiocu priredi fleksibilno iskustvo koje je prilagođeno njegovim poslovnim potrebama.

Obogaćeni program za gostujuće kupce

Pored novih izlagača, novih eduka­ tivnih segmenata i mogućnosti um­ režavanja posvećenih svakom sekto­ ru industrije, IMEX je dodao važne no­ve komponente prepoznatljivom programu za gostujuće kupce (Hos­ ted Buyer Programme).

Novina za 2016. godinu je to što ev­ ropski kupci imaju mogućnost da se unapred odluče za trodnevni program (dve noći).

To im obezbeđuje više vremena za sajam i ostvarivanje svojih poslovnih ciljeva, kao i za učešće u networking događajima i edukacijskim segmentima. Ta opcija čini program iz­uzetno

fleksibilnim i predstavlja dodatak jed­ nodnevnim i dvodnevnim programima, koji su za 13 godina stekli dobru reputaciju.

Revidirano vreme za grupne sastanke će obezbediti gostujućim kupcima više vremena za istraživanje sajamskog prostora – događaj počinje u 9.45h, a grupni sastanci su rezervisani za vreme od 11.00h do 16.00h.

Nove destinacije i prostori Potražnja od strane kupaca za prisustvo na sajmu je rekordno visoka, uz već potvrđene 24 grupe gostujućih kupaca iz cele Evrope i sveta. Kao i uvek, među 3.500 izlagača iz 150 ze­malja, IMEX će obuhvatiti brojne nove dobavljače iz kongresne industrije, destinacije i prostore koji kori­ ste sajam kao priliku da predstave svoje proizvode i usluge na tržištu.

Edukacija Ovogodišnji sajam prožimaju dve no­ve teme: Business + ME se fo­ku­ si­ra na lični razvoj, društvenu od­go­

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sajam

Da li ste znali?

Ove godine gostujući kupci iz Evrope imaju mogućnost da se odluče za trodnevni pro­gram. vor­nost i dobrostanje duha i tela wel­­lbeing. Nov je i segment koji se fo­kusira na zajedničku ekonomiju i to kako ona oblikuje načine na koje putujemo i poslujemo, što će biti pre­ dmet okruglog stola koji je za­kazan za sredu, 20. april, na kom će se ras­ pravljati o uticaju ove ekonomije na kongresnu industriju.

Inspiration Hub, koji pokriva sve segmente edukacije na sajmu, takođe će predstaviti mišljenja stručnjaka o ličnom brendiranju, poslovnim veštinama, kreativnom učenju, marketingu i društvenim mrežama, istraživanjima i trendovima i tehnologiji.

Dan pre početka IMEX sajma u Fran­ k­furtu, ponedeljak 18. april, ovog pu­ta biće ispunjen edukativnim akti­ vno­stima namenjenih i kupcima i do­ ba­vlja­čima, uključujući: · Exclusively Corporate @IMEX – razvoj ličnog brenda U pitanju je dragocena prilika u hotelu Villa Kennedy za organizatore korporativnih događaja iz celog sve­ ta da se okupe u okviru njima prila­ gođenog programa za edukaciju i privatno umrežavanje.

Ovogodišnji Exclusively Corporate događaj baca svetlo na planiranje događaja kao profesiju, uz fokus na mogućnosti razvijanja sopstvenog brenda, pokazivanja svoje vrednosti unutar organizacije i veću efikasnost i efektivnost.

planete bave ovim pitanjem biće istražena putem specijalno smišljenog programa edukativnih sesija i radionica za rešavanje problema sa kolegama. Ceo dan je posvećen diskusijama o problemima sa kojima se suočavaju udruženja iz svih industrija, zahvaljujući čemu će de­legati imati priliku da uspostave partnerstva i dragocene kontakte.

Dan se završava izuzetno popularnim Večem za udruženja (Association Evening) u hotelu Marriott. · Prva PCMA poslovna škola u Evropi – pocepajte pravilnik i razmišljajte van šablona PCMA (Udruženje za profesionalni kongresni menadžment) po prvi put otvara vrata svoje prestižne poslovne škole u Evropi rame uz rame sa IMEX sajmom u Frankfurtu. Ovaj besplatni program je namenjen svima i nudi rukovodiocima šansu da izgrade ključne po­slovne ve­štine i uče na predavanjima pro­fesora MBA nivoa. Dr Kaihan Kri­pendorf, renomirani poslovni stra­teg, konsultant i pisac bestselera, predvodi-

· Association Day & Evening – koli­ko je relevantno vaše udruženje?

Za profesionalce koji rade za udruženja organizujući međunarodne ko­n­ferencije i događaje, As­sociati­ on Day predstavlja priliku da pro­ ce­ne koliko dobro se njihovo ud­ru­ ženje prilagođava u svetu koji se sta­lno menja. Ovogodišnji doga­ đaj se fokusira na relevantnost, a načini na koji se udruženja širom

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će interaktivni čas na temu „Uputstva za razmišljanje van šablona i smišljanje disruptivnih strategija“, koja istražuje negovanje novih pri­ stupa poslovnom razmišljanju i us­vajanje svežeg razmišljanja van šablona kao odgovor na promene u poslovanju. Ovaj inovativni kurs takođe ima CMP sertifikat.

Rej Blum, predsednik IMEX Grou­p-e, objašnjava: „IMEX u Frankfurtu, koji se održava po 14-ti put, nastavlja da prikazuje neverovatnu ra­znolikost i inovacije u našoj industriji, pri če­ mu i novi i stari izlagači koriste sajam kao svoju glavnu platformu za predsta­vljanje proizvoda, destinacija i pro­stora globalnom kongresnom tr­ži­štu. Isto tako mi stalno unapređu­ jemo sajam i ova godina neće biti izuzetak, pri čemu najveću investiciju predstavlja program za gostujuće kupce koji im obezbeđuje fleksibilnost i vreme potrebno za maksimalno iskorišćavanje širokog spektra po­slovnih i edukativnih prilika na sajmu.“

Tailored business opportunities at every step of the way

exhibition

IMEX Frankfurt 2016

IMEX in Frankfurt, taking place from 19th to 21st April 2016 at Messe Frankfurt, is set to provide an experience that is flexible and tailored to fit each visitor’s busi­ ness needs.

Alongside new exhibitors, new educational tracks and networking opportunities dedicated to each sector of the industry, IMEX has added important new features to its distincti­ ve Hosted Buyer programme.

Enhanced Hosted Buyer programme New for 2016, European buyers can extend their visit to IMEX and opt in advance for a three day (two night)

programme. This will allow them to spend more time at the show, giving them more time to complete their business objectives and take part in networking events and education ses­sions.

This new option makes the prog­ram­ me highly flexible and is in addi­tion to the day only and two day (one night) programmes which have become well-established over the last 13 years.

Revised group appointment timings will give hosted buyers more time to explore the show floor - the show will now open at 9.45am, with no group appointments scheduled before 11am or after 4pm.

New destinations and venues Demand from buyers to attend is at an all-time high with 24 new host­ ed buyer groups already confirmed from across Europe and the world.

As always, among the 3,500 exhibitors who represent 150 countries, IMEX will feature a host of new me­ etings industry suppliers, destinations and venues who use the show to launch their products and servi­ ces to the market.

Education Two new themes will run throughout the show this year: ”Business + ME” focusses on personal development, CSR activities and wellbeing. New also is a track focused on the sharing economy and how it is

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exhibition

Did you know?

European buyers can extend their visit to IMEX and opt for a three day (two night) prog­ ramme. reshaping the way we travel and do business – this will include a high level panel discussion, due to take place on Wednesday 20th April, that will debate its impact on the meetings industry. The Inspiration Hub, home to all the show floor education, will also host experts exploring personal branding, business skills, creative learning, marketing and social media, research and trends and technology.

The day prior to IMEX in Frankfurt, Monday 18th April, is now packed with high level educational activities for both buyers and suppliers inclu­ ding: · Exclusively Corporate @IMEX – building your personal brand Taking place at the Villa Kennedy Hotel, this is a valuable opportunity for corporate meeting planners from around the world to gather for a tailor-made day of education and private networking.

This year’s Exclusively Corporate event puts the spotlight on meeting and event planning as a career, focusing on how attendees can bu­ ild their personal brand, demons­ trate their value within an organisation and be more effective and efficient.

lem-so­lving workshops. Throughout the day, issues experienced by associ­ations across all industries are discussed, giving delegates the chance to forge partnerships and make worthwhile connections.

The Day concludes with the everpopular Association Evening event at the Marriott Hotel. · Inaugural PCMA Business School in Europe – rip up the rule-book, become an “outthinker” PCMA (Professional Convention Ma­ nagement Association) is brin­g­i­ng its prestigious Business School to Europe for the first time alo­ng­side IMEX in Frankfurt.

This free of charge programme is open to all and offers executives the chance to develop core business skills and learn from an MBA le­vel professor. Dr. Kaihan Krippendorff, renowned business strategist, consultant and best-selling au­thor, will lead the interactive sessi­on on ”The Outthinker Play-

· Association Day & Evening – how relevant is your association?

For professionals working for associations, organising international conferences and events, Association Day is a chance to assess how well their association is adapting in an ever-changing world. Relevancy is the focus for this year’s event and the ways in which associati­ ons across the globe are tackling this issue will be explored via a ta­ ilored programme of educational sessi­ons and peer-to-peer prob-

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book – Devising Disruptive Strategies”, ex­plo­ring how to cultivate new approaches to business thinking and adopt a fresh ”outthinkers” approach in response to changes in business. The innovative class is also CMP certified.

Ray Bloom, Chairman of the IMEX Group explains: “IMEX in Fr­ankfurt, now in its 14th year, continues to showcase the amazing diversity and innovation within our industry, with both our new and established exhi­ bitors using the show as their main platform to launch their products, de­stinations and venues to the global meetings market.

At the same time we are constantly evolving the show and this year will be no exception, with major inve­ stment in our hosted buyer prog­ ramme ensuring that buyers have the flexibility and time that they ne­ ed to make the most of the range of business and educational opportunities at the show.”

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zanimljivost

„Šah na ledu”

Karling – Zimski olimpijski sport Karling predstavlja jedan od Zimskih olimpijskih sportova čije se poreklo vezuje za Škotsku, s obzirom da su prvi tragovi ove igre pronađeni baš tamo.

To je igra koju mogu igrati i muški i ženski timovi različite starosti, a za koji vam nije potrebno puno snage.

Počeci karlinga Karling je sport koji se igra skoro po­ la milenijuma, a prvi tragovi ove ig­re vode iz Škotske, tačnije iz 1540. go­ dine.

Vremenom karling se iz Škotske proširio na Kanadu, Ameriku, Švajcarsku, Švedsku, Norvešku i Novi Zeland.

Zabeleženo je da su prvi međunaro­ dni događaji u karlingu odigrani u 19. veku i to u Evropi i Severnoj Americi, ali je tek na Zimskim olimpijskim igrama održanim 1924. godine zabeleženo prvo, zvanično međunarodno takmičenje za muške timove.

U početku, karling se igrao na otvorenom prostoru, s obzirom da nisu

po­stojale ledene hale. Zaleđeno jeze­ ro, kamenje i četke od drveta bili su osnovna obeležja karlinga.

Danas, sa razvojem tehnologije, igranje karlinga izgleda drugačije.

Za početak igra se u ledenim dvorana­ ma gde je temperatura leda kontrolisana, i sa kamenjem od granita, koje je obrađeno i koje mora imati određenu težinu.

Kako se igra?

Karling se igra na terenu dužine 44,5 m sa 5 m, sa kamenjem od granita te­ži­ne 20 kg.

Na oba kraja terena se nalaze dva skupa sa po četiri koncentrična kruga, a na samim krajevima terena se nalaze odbojnici. Igrač koristi odbojnike kako bi se odgurnio i odgirao sv­ oj potez i gurnuo kamen.

Kada govorimo o timovima, karling se igra u dva tima od po četiri igrača

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Da li ste znali?

Royal Caledonian Curling Club osnovan 1838. godine je najstariji karling klub na svetu i u njemu su i napisana prva pravila. gde igrači uz pomoć četki i metli nastoje da ubace po 8 kamenih kugli, što bliže središtu kuće. Timovi mogu biti muški, ženski ili pak mešoviti. Što se tiče opreme za ovaj sport je potrebna posebna obuća i četka.

Obuću čine slajder koji se nosi na je­ dnoj nozi i koji se koristi za klizanje, dok se na drugoj nozi nosi griper koji se koristi za sprečavanje klizanja po ledu.

Prema pravilima, slajder se nosi na no­zi koja je suprotna od ruke koja se koristi za izbacivanje kamena.

Pored osnovne postoji i dodatna op­ rema, kao što su specijalne rukavice, pomagači za izlazak iz odbojnika, što­ perice za merenje vremena za koje se izbaci kamen.

Jednostavno rečeno, karling se igra tako što se dva tima nadmeću ko će pre dogurati kamenje sa jednog kraja na drugi kraj terena, gde se nalazi velika okrugla meta.

Cilj je da ekipa ima što više kamenja blizu centra mete i da se utvrde timske sposobnosti igrača.

Igrač koji poštuje ovaj kodeks neće pokušati da na nesportski način ili pak kršenjem pravila stavi svoje protivnike u neprijatan položaj.

Može se reći da duh karlinga zahteva časno, ljubazno i dobro sportsko po­ našanje.

Bilo da se radi o amaterskim ili profesionalnim takmičenjima duh karlinga igra ključnu ulogu, s obzirom da u većini zemalja ne postoje sudije.

Danas, karling je sport koji se proširio po celom svetu, pa se igra i u Andori, Austriji, Bugarskoj, Belgiji, Holandiji,

Igrač karlinga će radije izgubiti nego nepravedno pobediti.

#seebtm #kongresniturizam #seemice

zanimljivost

Hrvatskoj, Srbiji i još mnogim zemljama, dok najveći broj igrača dolazi iz Kanade.

Da je karling postao značajan sport svedoče i svetski kongresi karlinga koji su se do sada održali u Danskoj, Americi, Srbiji, a ove godine kongres će se održati u Švedskoj.

Mirjana Jokić

Duh karlinga predstavlja na određeni način kodeks igrača.

Zapravo to je poštovanje koje igrači imaju jedni pre­ma drugima, ali i prema samoj igri.

Postoji čak i jedna izreka koja kaže da će igrač karlinga radije izgubiti nego nepravedno pobediti. Poštovanje ig­ ra­ča je jedan od osnovnih principa du­ha karlinga.

Od 1924. godine karling je priznat kao Olimpijski sport.

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interesting

“Chess on Ice”

Curling – A Winter Olympic Sport Curling is one of the Winter Olympic sports whose origins are related to Scotland, since this is where the very first evidence of the sport was discovered.

This game can be played by teams of women or men of different ages and re­qu­ ires little strength.

Early Days of Curling Curling is a sport that has been pla­ yed for nearly half a millennium and the game can be traced as far back as 1540 in Scotland.

Over time, curling spread from Scotland to Canada, America, Switzerland, Sweden, Norway, and New Zealand.

The first international curling events were recorded in the 19th century in Europe and North America, but only at the 1924 Winter Olympic Games was the first, official international co­mpetition for men’s teams re­co­r­ ded.

The early curling games were pla­ yed outdoors, since ice rinks did not e­xist.

A frozen lake, stones, and wo­oden br­ushes were the elementa­ry mar­ kings of curling.

Today, the development of techno­ logy transformed what curling looks like.

First of all, games are played on ice sheets where ice temperature is controlled using manufactured gra­ nite stones that must have prescri­ bed weight.

How to Play?

Curling is played on a field 44.5 m lo­ng and 5 m wide, using granite sto­ nes that weigh 20 kg.

Both ends of the field have two sets of four concentric circles with hacks on the very ends of the field.

The player uses hacks to push off for the shot and deliver the stone.

As for teams, curling is played in two teams consisting of four p­layers

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SEE Business Travel & Meetings magazine | February 2016

Did you know?

Royal Caledonian Curling Club, founded in 1838, is the oldest curling club in the world and the first ever rules of curling were written in the club. who use brushes and brooms to try and push eight stones each as near to the center of the house as possible. Teams can be men’s, wo­men’s, or mi­xed.

The sport requires special shoes and brush. Shoes are comprised of a slider, worn on one leg and used for sliding, and a gripper, worn on the other leg and used for improving tra­ction.

According to the rules, the slider is worn on the leg opposite of the ha­ nd used for throwing the stone.

In addition to the basic there is also the additional equipment, such as spe­cial gloves, aids for exiting the ha­ck, stopwatch for measuring the ti­me it takes to throw the stone.

In short, curling is played by two te­ ams competing to be faster in pushing the stones from one end of the field to the other, where a big round target is located.

There is even a proverb saying that a curling player would rather lose than win unfairly. Respecting other players is one of the basic principles of the spirit of cur­ling.

A player who adheres to this code will never try to put competitors in an awkward position by unsportsmanlike conduct or by breaking the rules. It could be said that the spirit of curling requires honorable, kind, and sportsmanlike behavior.

Regardless of whether competitions are professional or amateur, the spi­ rit of curling plays the key role, since there are no judges for the sport in most countries.

Curling has been an Olympic sport since 1924.

#seebtm #kongresniturizam #seemice

interesting

Today, curling is a global sport played in Andorra, Austria, Bulgaria, Belgi­ um, Netherlands, Croatia, Serbia, and many others, while Canada has the highest number of players.

The significance of curling as a sport is also evident in world curling conventions that have so far taken place in Denmark, America, Serbia, and th­ is year in Sweden.

Mirjana Jokic

The end goal is to have as many sto­ nes as possible near the target cen­ ter as a team and to determine team skills of the players.

The spirit of curling in a certain way represents the players’ code.

It is ac­tually the mutual respect am­ ong the players, as well as for the ga­ me itself.

Curling player would rather lose than win unfairly.

SEE Business Travel & Meetings magazine | February 2016

89

intervju

G-din Marko Stojanović, Predsednik Nacionalnog saveza za karling Srbije

O karlingu u Srbiji iz prve ruke O tome kako je karling stigao u Srbiju, i o utrošenom trudu i vremenu koje je bilo potrebno da se uloži u organizaciju 4. Svetskog kongresa o karlingu razgovarali smo sa g-dinom Markom Stojanovićem, Predsednikom Nacionalnog saveza za karling Srbije i Ambasadorom kongresnog turizma Srbije za 2015. i 2016. godinu. da idem na Olimpijske igre”. Ideja je dakle postojala, ali ne i preduzimljivost. Lično sam gledao karling na fra­ ncuskim TV kanalima 1992. godine dok sam živeo u Parizu gde sam učio pantomimu.

Marko Stojanović (Foto: Nebojša Babić)

1. Kada je karling stigao u Srbiju?

Karling je stizao u Srbiju odnosno Ju­ goslaviju više puta koliko mi je poz­na­ to. Moja supruga Da­ra, naš prijatelj i generalni se­kretar sa­veza Miodrag Kastratović i ja osnovali smo prvu ka­ r­ling sportsku organiza­ci­ju 2003. go­ dine i Karling savez Srbije i Crne Go­re 2004. godine.

Nakon raspada i te države osnovali smo Nacionalni savez za karling Srbi­ je 2006. godine. Tada su nam mnogi ljudi prilazili sa rečenicom „eeee i ja sam hteo da napravim savez pa

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Te godine je karling bio demonstracioni sport na Zimskim olimpijskim igrama u Albertvilu u Francuskoj i bio pravi hit na TV-u. Nakon mog po­ vra­tka u Beograd 1994. godine svima sam pričao o karlingu i ideji da se ode na Olimpijske igre.

u kojem piše da je Savez kuglaških sportova Jugoslavije od 1949. do 1953. godine objedinjavao kuglanje, bo­ća­nje i „kuglanje na ledu” odnosno karling.

2. Prošle godine je održan 4. Svetski karling kongres u Beogradu. Kako je Beograd odabran za domaćina ovog događaja?

Miodraga Kastratovića upoznajem kra­jem devedesetih i to je pr­ekretni­ ca jer se on više decenija bavio sport­ skim plesom, imao klub, vodio savez i imao puno iskustva sa administraci­ jom. Ali i od tog trenutka nam je tre­­balo da mnogo puta uz kafu raz­ gova­ramo o karlingu i sanjarimo o Olim­pijskim igrama da bismo posle 3 - 4 godine registrovali savez.

Mi smo dva puta aplicirali za organizaciju kongresa. Oba puta u saradnji sa agencijom DMC Vekol iz Beograda i uz podršku Kongresnog biroa Srbije.

Oba puta smo imali jake konkurente. Prvog puta je pobedio grad Rino u Nevadi u SAD, poznat po velikim hotelima-kockarnicama kao u Las Ve­ gasu. Međutim, dodatnim trudom i lobiranjem, a i dobrom voljom člano­ va upravnog odbora Svetske karling fe­de­racije da makar kongres pošalju u neku od novih karling zemalja koje nemaju uslova za organizaciju takmičenja, Beograd pobeđuje.

Kuglaški savez Srbije je 2013. godine proslavljao jubilej 60 godina postojanja i tada su mi dali dokument

Tako smo, nakon Tarnberija, golf rizo­ rta pored Glazgova, Ko­penhagena u Danskoj i Rina u SAD, mi dobili pri­li­

SEE Business Travel & Meetings magazine | februar 2016

4. Svetski karling kongres u Beogradu: · 200 posetilaca · preko 140 delegata iz 47 zemalja ku da organizujemo ovaj najveći netakmičarski događaj Svetske karling fe­deracije. Velika odgovornost za Na­ cionalni savez za karling Srbije i v­eli­ka čast za Beograd i Srbiju.

3. Koliko je bilo učesnika na kongresu i iz kojih zemalja?

Najčešće se razni stručni kongresi promovišu u stručnoj javnosti pozi­ vnim pismom za učešće i nekim sitnim prospektom. Mi smo odlučili da napravimo ozbiljniju PR kampanju putem interneta.

Godinu pred kongres mi smo sve čla­nice Svetske karling federacije in­ formisali o Beogradu i Srbiji, našoj kulturi, turizmu, istoriji. Upućivali ih na linkove na Vikipediji, Turističkoj or­ganizaciji Srbije i Beograda, razne zanimljive snimke na Jutjubu.

Upoznavali smo ih i sa muzičkom sce­ nom, restoranima i specijalitetima, vi­nima i rakijama, običajima, ali i sa mo­gućnostima medicinskog, stomatološkog i banjskog turizma.

Foto: Dara Gravara - Stojanović

preko 140 delegata iz 47 zemalja od 53 zemlje članice Svetske karling federacije. To je do sada bi najveći, najposećeniji i najbolji kongres.

S tim u vezi mi je Kongresni biro Sr­ bije dodelio titulu Ambasadora ko­ n­gresnog turizma Srbije za 2015. i 2016. godinu. Naravno ta nagrada pri­pada svima koji su učestvovali u or­ganizaciji.

4. Najupečatljiviji utisak nakon do­ gađaja?

Najupečatljiviji utisak za nas iz orga­ nizacije, jeste promena predrasuda prema Srbiji. Neki su se plašili za svo­ ju bezbednost, pa nisu poveli supru­ žnike, drugi su „rizikovali” pa su došli sa ženama i muževima, ali svi su otiš-

Nacionalni savez za karling Srbije osnovan je 2006. godine.

#seebtm #kongresniturizam #seemice

i n t e r v j u

li oduševljeni Srbijom, Beogradom, ljudima, kulturom i istorijom, hranom i pićem, našim običajima i svim do­gađajima koje smo im priredili.

Većina je obećala da će se vratiti da provede godišnji odmor u Srbiji neke od narednih godina, a svi jedva čekaju da mi sazidamo prvu halu za karling na Balkanu u čiji prvi zid su svi ugradili po jednu ciglu koju su potpisali.

Mirjana Jokić

Snimili smo i mini serijal „Srpski za tu­riste” koji smo postavili na Jutjub i epizodu po epizodu im slali iz nedelje u nedelju putem kojih smo ih učili kako da kažu „Dobar dan”, da se mi ljubimo tri puta, šta je rakija i kako se poručuje muzika u kafani, te da im treba ostaviti i bakšiš.

Otvorili smo i stranicu našeg saveza na Fejsbuku koja sada ima skoro 2.000 ljubitelja i preko nje smo plasirali različite informacije.

Sav naš trud je urodio plodom tako da smo imali oko 200 posetilaca,

Michael Marklund SWE, Kate Caithness WCF, Marko Stojanović Foto: Antonio Ahel, ATAStars

SEE Business Travel & Meetings magazine | februar 2016

91

interview

Mr. Marko Stojanovic, President of National Curling Association of Serbia

About curling in Serbia from first hand About the arrivnig of curling in Serbia, great efforts and time which was necessary to invest in the organization of the 4th World Curling Congress, we talked with talked with Mr. Marko Stojanovic, President of the National Curling Association of Serbia and Congress Ambassador of Serbia for 2015 and 2016. as­so­ciation, too, and go to the Oly­m­ pics.” So, the idea was there, but the entrepreneurial spirit wasn’t.

I myself watched curling on French TV in 1992 when I lived in Paris, whi­ ch is where I was training in mime.

Marko Stojanovic (Photo: Nebojsa Babic)

1. When did curling come to Serbia?

As far as I know, curling came to Ser­ bia, or Yugoslavia, several times.

My wife Dara, our friend and Secre­ tary-General of the Associati­on Mi­o­ drag Kastratovic, and I founded the first curling sports organization in 2003 and the Curling Association of Serbia and Montenegro in 2004.

After that country also collapsed, and we founded the National Cur­ li­ng Association of Serbia in 2006.

Many people at the time would tell us something along the lines of, “Well, I was planning to set up an

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That year curling was a demonstration sport at the Winter Olympic Ga­mes in Albertville, France, and tu­ rned out to be quite a hit.

After I returned to Belgrade in 1994, I was telling everyone about curling and the idea to go to the Olympics.

I met Miodrag Kastratovic at the end of the ‘90s, which was a tu­rning point because he had also been involved in competitive dancing; he had a club and headed an associa­ tion; he had a lot of experience with administration. But even from that mo­ment on it took a lot of cups of cof­fee, talking about curling, and dreaming about the Olympics for us to register the association after th­ ree or four years.

The Bowling Association of Serbia was celebrating its 60th anniversary in 2013, and that’s when I got a do­

SEE Business Travel & Meetings magazine | February 2016

cument that said that from 1949 to 1953 the Bowling Sports Association of Serbia represented bowling, bocce, and ice bowling, i.e. curling.

2. The 4th Annual World Curling Con­ gress took place in Belgrade last year.

How was Belgrade chosen to host the event?

We applied to host the event two times. On both occasions the application was submitted in partnership with DMC Vekol from Belgrade and with the support of the Serbia Convention Bureau.

The competition was serious both ti­mes. The city of Reno in Nevada, USA, known for its big hotels and casi­nos resembling those in Las Vegas, won the first time.

However, with ex­tra effort and lobbying, as well as the good will of the members of the Management Board of the World Curling Federation to at least send the event to some of the emerging curling countries that don’t meet the requirements for competitions, Belgrade won. That’s how, after a golf resort near Glasgow

4th World Curling Congress in Belgrade: · 200 visitors · More than 140 delega­ tes from 47 countires called Turnberry, Denmark’s Copenhagen, and the USA’s Reno, we got the chance to organize the biggest non-competitive event of the World Curling Federation. This was a great responsibility for the National Curling Association of Serbia and a great honour for Belgrade and Serbia.

3. How many participants were in­ volved in the event and which coun­ tries did they come from?

Professional events are most commonly promoted among industry people by sending an invitation to participate and a small brochure.

We decided to develop a more serious PR campaign online. A year before the event we sent information to the members of the World Curling Federation about Belgrade and Serbia, our culture, tourism, and history. We referred them to links on Wi­kipedia, Tourist Organization of Se­rbia and Belgrade, different inte­ resting videos on YouTube. We told them about musicians, restaurants and specialty dishes, wines and rakijas, customs, but also the options in medical, dental, and spa tourism.

We also filmed a mini-series called Serbian for Tourists, which we uplo­ aded to YouTube, and we were sending them links weekly, one episode after another, teaching them to say “Hello” and telling them about the three kisses when meeting, about what rakija is and how to order it in pubs, about leaving the tip.

We set up a Facebook page for the Association that now has nearly 2,000 fans, and we used it to share different information.

Marko Stojanovic signs the brick for foundation stone for curling center in Surcin Photo: Antonio Ahel, ATAStars

All our efforts paid off – we had aro­ und 200 visitors and more than 140 delegates from 47 countries out of the 53 member countries in the Wo­ rld Curling Federation. This is the big­ gest, the best, and the most visited congress so far.

That’s what prompted the Serbia Co­ nvention Bureau to grant me the ti­t­le of the Congress Ambassador of Serbia for 2015 and 2016. Of course, the reward belongs to everyone who was involved in the event planning.

4. What made the biggest impression after the event?

The biggest impression on us who or­ganized the event was changing the prejudice against Serbia. Some fe­ared for their safety so they didn’t

National Curling Association of Serbia was founded in 2006.

#seebtm #kongresniturizam #seemice

i n t e r v i e w

bring their spouses, others “took a risk” and came with their husban­ds and wives, but all of them left thril­ led with Serbia, Belgrade, their pe­ o­ple, culture, and history, food and drinks, our customs, and every event we planned for them. Most of them promised to come back and spend their holidays in Serbia, and all of th­ em can’t wait for us to build the first curling venue in the Balkans, whose first wall holds a brick signed and placed by each of them.

Mirjana Jokic

Congress Ambassador of Serbia Convention Bureau Award Photo: Serbia Convention Bureau

SEE Business Travel & Meetings magazine | February 2016

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term dictionary

r e č n i k

p o j m o v a

Rangiranje destinacija Rangiranje destinacija (Tier destination) je termin koji se koristi u kongresnoj industriji, a odnosi se na rangiranje gradova kao destinacije 1., 2. ili 3. nivoa u određenoj zemlji. Destinacije 1. nivoa su uglavnom glavni gradovi i najveći kongresni gradovi, a destinacije 2. nivoa su manji gradovi koji su cenovno pristupačniji od destinacija 1. nivoa. Ovakve destinacije najčešće imaju manji broj međunarodnih letova.

Kada su destinacije 3. nivoa u pitanju, najčešće se određuju po veličini grada ili mesta i po kongresnoj ponudi. To su obično turistička mesta, koja mogu biti i odličan izbor za incentive putovanja.

Airbnb Airbnb je tržišna zajednica namenjena turistima, i predstavlja mesto na kom mogu da se izlistaju, otkriju i bukiraju jedinstveni smeštaji širom sveta, a pokrenuta je 2008. godine. Povezuje turiste sa nesvakidašnjim putnim iskustvima, u bilo koje vreme i po bilo kojoj ceni, u preko 34.000 gradova i 190 zemalja.

EV Friendly EV Friendly, odnosno Electric Vehicle Friendly, je termin kojim se označavaju hoteli, restorani i ostale lokacije na kojima se mogu puniti električna vozila. Danas, kada se pažnja u velikoj meri usmerava na korporativnu društvenu odgovornost, mnogi prostori uvode i ovaj element brige o životnoj sredini.

UNICEF United Nations Children’s Fund – UNICEF je deo Ujedinjenih Nacija koji obezbeđuje dugoročnu humanitarnu i razvojnu pomoć deci i majkama iz zemalja u razvoju. UNICEF promoviše pravo i dobrostanje svakog deteta u svemu što rade. U saradnji sa partnerima, funkcioniše u 190 zemalja.

U svom radu, UNICEF praktikuje pristup praćenja čitavog životnog ciklusa, prepoznajući značaj razvoja u najranijem detinjstvu i adolescenciji. www.unicef.org Održivi turizam Održivi turizam je turizam koji u potpunosti vodi računa o trenutnoj ili budućoj ekonomiji, društvenim uticajima i uticajima na životnu sredinu, istovremeno vodeći računa o potrebama posetilaca, industriji, okolini i lokalnim zajednicama. www.sdt.unwto.org

Tier destination Tier destination is a term used in meetings industry which refers to the ranking of city as 1st, 2nd or 3rd destinations within a certain country. 1st tier destination are mostly capital and the biggest convention cities, 2nd are the smaller cities which are more affordable than the 1st tier destination.

Usually these destinations have a smaller number of international flights. Regarding the 3rd destinations they are usually based on the size of the city or a destination and its convention offerings. For example they can include tourist resorts, which can be a great choice for an incentive trip.

Airbnb Airbnb is a community marketplace for tourists to list, discover, and book unique accommodations around the world which was launched in 2008.

It connects tourist to unique travel experiences, at any price point, in more than 34,000 cities and 190 countries.

EV Friendly EV Friendly or Electric Vehicle Friendly is a term which is used to mark hotels, restaurants or other types of venues which have an access for the charging of this vehicle. Today, when a lot of attention is dedicated to corporate social responsibility many venues are implementing this element of environmental protection.

UNICEF United Nations Children’s Fund – UNICEF is a United Nations which provides long-term humanitarian and developmental assistance to chil­ dren and mothers in developing countries. UNICEF promotes the rights and wellbeing of every child, in everything they do.

Together with their partners, it works in 190 countries. In all of its work, UNICEF takes a life-cycle based approach, recognizing the particular importance of early childhood development and adolescence. www.unicef.org Sustainable tourism Sustainable tourism is a tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities. www.sdt.unwto.org

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SEE Business Travel & Meetings magazine | februar 2016

Da li st e z na l i ?

ZANIMLJIVOSTI

1.

ZANIMLJIVOSTI

ZANIMLJIVOSTI

ZANIMLJIVOSTI

Restoran u pećini Hotel Grota Palazese koji se nalazi u gradu Polinjanu na jugu Italije gostima pruža mogućnost da uživaju u pomalo neobičnom restoranu. Naime, njihov restoran se nalazi u unutrašnjosti pećine, odakle se pruža prelep pogled na more i litice.

Inače, ovaj restoran se koristi čak od 1700-te godine.

Muzej posvećen favelama

2.

Mumbaj u Indiji će uskoro postati mesto muzeja posvećenog favelama, i to će biti prvi muzej ove vrste.

Inicijator ovog projekta je španski umetnik Horhe Rubio, a cilj je da se istakne kreativnost koju imaju stanovnici ovih oblasti, pa će tako u muzeju biti izloženi predmeti koji se proizvode u Daraviju, jednoj od najvećih sirotinjskih četvrti Azije, u kojoj je snimljen film „Milioner iz blata”.

3.

Robot prtljag Kofer koji je opremljen senzorskom kamerom i bluetooth tehnologijom, i koji uz pomoć smartphone aplikacije prati putnike u stopu dizajnirala je izraelska kompanija NUA Robotics, a u prodaji bi trebao da se pojavi krajem godine.

Kofer koji je još uvek fazi prototipa, ima sposobnost detektovanja blizine korisnika i izbegavanja prepreka na putu. Njegova brzina trenutno je ograničena na 5 km na čas, ali će se u budućnosti kretati znatno brže.

Imaće bateriju na punjenje koja će trajati od 60 do 90 minuta, a moći će da se koristiti za punjenje raznih električnih uređaja putem USB priključka. Takođe, opremljen je i specijalnim alarmom koji sprečava krađu, kao i sistemom za slanje podataka na smartphone u realnom vremenu, poput njegove težine i lokacije.

4.

Hram Džedaja za privlačenje turista u Irskoj Star Wars su bili inspiracija za Irske vlasti da na ostrvu na Keri obali, koju Irci zovu „Skelling Michael” naprave hram posvećen Džedaju.

Hram će biti izgrađen na ruševinama hrišćanskog manastira, a osma epizoda „Star Wars” sage će se snimati u hramu. Vlasti Republike Irske se nadaju da će izgradnjom ovog hrama, povećati broj turističkih poseta.

Ledeni lavirint

5.

Ledeni lavirint površine 2.500 m2 nalazi se u poljskom gradu Zakopane. Lavirint je napravljen pored skijaške skakaonice, a nadmašiće „Arctic Glacier” iz Bafala koji je 2010. godine ušao u Ginisovu knjigu rekorda.

Dizajner lavirinta je Artur Haber, a na njemu radi 40 građevinaca koji oblikuju 60.000 snežnih blokova. Posetioci lavirinta se mogu izgubiti u njemu, ali će moći da vide i različite zanimljive predmete.

SEE Business Travel & Meetings magazine | februar 2016

95

DI D YO U K N OW ?

INTERESTING

1.

INTERESTING

INTERESTING NEWS

INTERESTING NEWS

Restaurant in a Cave The Grotta Palazzese hotel in the city of Polignano in south of Italy, provides its guests with the option of enjoying at a restaurant that could be called a bit unusual.

Its restaurant is located inside a cave, with a beautiful view over the sea and cliffs. An interesting fact is that the restaurant has been in use since 1,700 years ago.

Slums Museum Mumbai in India, will soon become the location of a museum dedicated to slums, the first museum of its kind.

The initiator of the project is Spanish artist Jorge Rubio, and the goal is to draw attention to the creativity of the people living in these areas.

The museum will display objects made in Dharavi, one of the biggest slums in Asia and the filming location of Slumdog Millionaire.

2.

Robot Baggage A suitcase equipped with camera sensors and Bluetooth using a smartphone app to keep close track of the passengers is designed by the Israeli company NUA Robotics, and its market launch is planned for the end of the year.

The suitcase, still in the prototype stage, has the ability to detect the user’s proximity and avoid obstacles while moving. Its speed is currently limited to 5 km/hour, the idea being to exceed this rate in the future.

It will have a rechargeable battery lasting between 60 and 90 minutes, and it will be able to charge different electronic devices via its USB port.

In addition, the suitcase has a special alarm that prevents theft, as well as a system for sending information to the owner’s smartphone in real time, like its weight or location.

3.

Jedi Temple as Tourist Attraction in Ireland

Star Wars served as an inspiration for the authorities in Ireland to erect a Jedi temple on the island of Skellig Michael.

The temple will be erected on the ruins of a Christian monastery, and the eight sequel of the Star Wars saga is going to be filmed at the temple.

The government of the Republic of Ireland hopes that the construction of the temple will increase the number of visiting tourists.

4.

Ice Maze

5.

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SEE Business Travel & Meetings magazine | February 2016

The Ice Maze spread over 2,500 m2 is located in the Polish town of Zakopane. The maze is placed near the town’s ski ramp, and it will surpass Buffalo’s Arctic Glacier, which in 2010 entered Guinness Book of Records.

The maze was designed by Artur Haber, and its construction employs 40 workers who are giving form to 60,000 blocks of ice.

Visitors could get lost in the maze, which will also have different interesting objects on display.