How to be a successful event planner? - SEEbtm No 24

SEE Business Travel & M eetings magazine · maj 2017 / M ay 2017 / broj 24 / No. 24

Specijalizovani časopis za poslovna putovanja i kongresni turizam Jugoistočne Evrope Specialized magazine for business travel and meetings industry of South East Europe Broj 24 / maj 2017 / No. 24 / May 2017 www.SEEbtm.com

tema broja:

cover story:

be o t w o H i t i b Kako ul f s s e c c u S a n uspeša er? n n a l P t n e v E event planer?

Saveti:

resom Kako se nositi sa stustriji u event ind

intervju:

Svetlana Gavrić, rtala Event menadžer pom.com Kongresnituriza

tips:

ress How to Deal with Stry in the Event Indust interview:

Svetlana Gavric, Event Manager at .com kongresniturizam

I M P R E S S U M Izdavač, produkcija i marketing: The Best Solutions Vitanovačka 18/5 11000 Beograd, Srbija Tel/fax: +381 11 3960 388 Tel: +381 11 4099 344 Web: www.SEEbtm.com www.kongresniturizam.com, www.SEEmice.com E-mail: office@kongresniturizam.com Direktor: Ivan Milić Glavni i odgovorni urednik: Miona Milić Urednički tim: Svetlana Gavrić, Mirjana Jokić, Milica Novak Prevod: Lexica prevodilačka agencija Dizajn i priprema za štampu: Dizajn Studio Nemet Štampa: Štamparija Stojkov Tiraž: 3.000 Periodičnost: kvartalno Datum izdavanja: maj 2017.

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CIP - Каталогизација у публикацији Народна библиотека Србије, Београд 640. 4 ( 497 ) ( 036 ) 338. 48 - 6 : 65 (497) SEEbtm : Southeast Europe business travel and meetings magazine : 2017 / [ editor in chief Miona Milić ] . - 24th ed. - Belgrade : The Best Solutions , 2017 ( Belgrade : Stojkov ). 116 str . : fotogr . ; 30 cm

Kako biti uspešan Event planer?

Znate one ljude ili baš neke od vaših ko­lega koji su uglavnom rastrzani, kon­stantno proveravaju mejlove sa mo­bil­nog, s vremena na vreme dobi­ju na­pad panike, komu­ niciraju sa bez­broj ljudi, od kojih moraju da isfiltriraju samo „prave“ informacije, ne­ retko kažu – ne mogu ovo više, ali uprkos svemu, imaju taj neki tajanstveni osmeh na licu?

Da, to su Event planeri. Bave se veoma stresnim poslom, tačnije, prema istraživanju saj­ta CareerCast, nalaze se na 5. mestu najstresnijih poslova u 2016., a iznad njih, či­s­to da uporedite, nalaze se – vojska, vatrogasci, piloti i policajci. Pitate se, zaboga, zašto bi onda neko to radio uopšte?

#seebtm #kongresniturizam #seemice

u v o d

Obično se bave nekom fizičkom aktivnošću kako bi se rasteretili nakon posla, a često vole adrenalinske sportove i/ili su hedonisti. Organizovanost, analitičnost, odgovor­ nost i veština komunikacije su im jača strana. Vole izazove.

Uprkos napornom i stresnom radu, koji se ne vidi i ne ceni baš uvek, posao Event pla­nera pruža jako visok stepen lične i poslovne satisfakcije, kada se odradi uspešno.

Lično smatram ovo najvećom vrednošću. Što je komplikovaniji posao, to je stepen sa­tisfakcije, nakon uspeha, veći. A ako se desi neka greška, to je prilika da se veoma svesno i brzo uoči propust i nauči šta ne sme da se ponovi. Ukoliko se prilika za uče­ njem u ovom slučaju propusti, ispada se iz igre zvane uspešan Event planer.

Pravila su stroga, a očekivanja visoka.

U ovom broju SEEbtm magazina možete pročitati koje su osobine potrebne za us­ pešnog Event planera, kako da predupredite najčešće greške, šta treba znati o VIP protokolu, šta je „zdrava“ komunikacija, kako se boriti sa stresom i još mnogo toga.

Dobar Event planer, bilo da je zaposlen i/ili spoljni saradnik, zlata je vredan za svaku kompaniju i organizaciju. On drži u rukama aktivnosti i događaje kompanije, balan­ sira između očekivanja klijenata, nadređenih, ostalih zaposlenih, i usklađuje sa imi­ džom, politikom kompanije, i, ne najmanje važno, njenim budžetom.

Uz gore navedeno, zanimanje Event planera je veoma dinamično, koje omogućava upoznavanje velikog broja ljudi, prostora, hotela, putovanja i široku paletu iskustva i doživljaja. Ipak, kako odoleti?

Miona Milić, glavni i odgovorni urednik

Tiraž 3 . 000 .

ISBN 978-86-87655-00-3 1. Milić, Miona [ главни и одговорни уредник ] а ) Угоститељски објекти - Балканске државе - Водичи COBISS . SR - ID 152412940

SEE Business Travel & Meetings magazine · maj 2017

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Novosti .................................................................... 5 Događaji . ................................................................ 7 Novo i renovirano................................................... 14 Hotel: Pierre & Vacances sklapa svoj prvi menadžmentski ugovor u Hrvatskoj........... 18 Tema broja: Kako se nositi sa stresom u event industriji?..... 23 Destinacija: Nacionalni park Brijuni . ...................................... 28 Aktuelna tema: Promocija destinacije uz pomoć Travel Blogera . ................................... 33 Industrija: Igor Kovačević, KBS – Izazovi za novih 10 godina.................................. 39 Tema broja: Kako ugostiti VIP osobu? . .................................... 44 Istraživanje: Kako biti uspešan event planer? ........................ 51

Intervju: Svetlana Gavrić, Event menadžer portala Kongresniturizam.com .......................... 58 Događaj: MIBES – Međunarodna konferencija o sadržajima na plaži..................... 62 Primer iz prakse: Konferencija „Kreiranje budućnosti” . ................ 65 Mišljenje stručnjaka: Značaj i uloga komunikacije u organizaciji događaja ....................................... 67 Zepter hoteli: Kvalitet, stil i vrednost . ...................................... 73 Zepter hoteli: Zdrav život u centru Beograda............................ 74 Zepter hoteli: Hotel na reci Uni, Kozarska Dubica – oaza mira i udobnosti ......... 76 Hotel i Vila Drina: Tri dragulja u okolini planine Tare i reke Drine...................................... 77

SEE Business Travel & Meetings magazine · maj 2017

Industrija: Kako je Livestream promenio Event industriju . ................................ 83 Kalamper Hotel & Spa: Nov hotel u Baru za događaje i opuštanje . ......................................... 89 Lifestyle: Razvijte veštinu razumevanja sebe i drugih ................................. 91 Hotel Aristos: Poslovni hotel za događanja u Zagrebu . ........................................ 95 Lifestyle: Joga kao način života . ........................................ 97 Hotel Premier Aqua i Etno naselje Vrdnička kula: Unapredite svoje zdravlje i kvalitet života ........ 109 Predstojeći događaji . .......................................... 113 Zanimljivosti ....................................................... 115

I M P R E S S U M Publisher, production and marketing: The Best Solutions Vitanovacka 18/5 Street 11000 Belgrade, Serbia Phone/fax: +381 11 3960 388 Phone: +381 11 4099 344 Web: www.SEEbtm.com www.kongresniturizam.com, www.SEEmice.com E-mail: office@kongresniturizam.com Director: Ivan Milic Editor-in-Chief: Miona Milic Editorial team: Svetlana Gavric, Mirjana Jokic, Milica Novak Translation: Lexica Translation Agency Design & Layout: Dizajn Studio Nemet Printing office: Štamparija Stojkov Circulation: 3.000 Periodicity: quarterly Issue date: May 2017.

No 24 Annual subscription for SEEbtm magazine, VAT and shipment included (4 issues) for: - Serbia 3,000.00 RSD - abroad (4 issues) 35.10 EUR Request for subscription please send to an e-mail: subscription@SEEbtm.com Copyright © The Best Solutions All rights reserved Although every effort is made to ensure that ac­cu­racy of information contained in this pub­ li­­ca­tion, The Best Solutions cannot be held re­s­ ponsible for any errors or inaccuracies con­tained within it.

For the content reproduction it is required to get the written editorial co­nsi­gnment.

CIP - Каталогизација у публикацији Народна библиотека Србије, Београд 640. 4 ( 497 ) ( 036 ) 338. 48 - 6 : 65 (497) SEEbtm : Southeast Europe business travel and meetings magazine : 2017 / [ editor in chief Miona Milić ] . - 24th ed. - Belgrade : The Best Solutions , 2017 ( Belgrade : Stojkov ). 116 str . : fotogr . ; 30 cm Tiraž 3 . 000 .

ISBN 978-86-87655-00-3 1. Milić, Miona [ главни и одговорни уредник ] а ) Угоститељски објекти - Балканске државе - Водичи COBISS . SR - ID 152412940

How to Be a Successful Event Planner You know those people – maybe even at your workplace – who are more often than not all over the place, constantly checking their email on their phones, suffering from anxiety attacks from time to time, communicating with countless people whose in­ formation they must filter, often saying how they’re fed up, but despite everything, they always have a mysterious smile on their faces?

Yep, those are event planners. They’re doing a very stressful job. In fact, according to Ca­re­erCast’s survey, their job places fifth on the 2016 most stressful jobs list. One spot above – just for comparison – are soldiers, firefighters, pilots, and policemen. You’re probably wondering why in the world anyone would choose this line of work?

#seebtm #kongresniturizam #seemice

i n t r o d u c t i o n

They usually use exercise to blow off steam after work, and many enjoy extreme sports and/or have a hedonistic streak. Their strong suits include organizing, analy­ zing, communicating, and taking responsibility. They also love challenges.

Despite all the hard work and stress, which are not always evident or appreciated, the job of event planner offers a great deal of personal and professional satisfac­ tion, when done right. The more complex the project, the bigger is the satisfaction after success. And if something goes wrong, it’s an opportunity to demonstrate how quickly you identify oversights and learn what must never happen again. If this op­ portunity to learn a lesson is missed, the game of being a successful event planner is over. The rules are strict, and the expectations are high.

In this issue of SEEbtm, you can read about what it takes to be a successful event planner, how to prevent the most common errors, what you need to know about the VIP protocol, what healthy communication actually means, how to deal with stress, and much more.

A good event planner – whether in employment or hired as a consultant – is price­ less for any company or organization. He handles company events and activities; balances between the expectations of clients, superiors, other employees; and en­ sures alignment with company policies and reputation, and – last but not least – company budget.

All these things make the job of event planner very dynamic and create many oppor­ tunities to network, visit places and hotels, travel, and encounter myriad different experiences. How could one resist, really?

Miona Milic, Editor-in-Chief

SEE Business Travel & Meetings magazine · May 2017

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News ....................................................................... 6 Events ................................................................... 10 New and improved................................................. 16 Hotel: Pierre & Vacances Signs Its First Management Contract in Croatia . ..................... 20 Cover story: How to Deal with Stress in the Event Planning Industry? . ....................... 25 Destination: National Park Brijuni ........................................... 30 Hot topics: Travel Bloggers Promote Destinations .............. 36 Industry: Igor Kovacevic, CBS – Challenges for the New-Coming 10 Years . ........ 41 Cover story: How to Handle a VIP Guest? . ............................... 47 Research: How to Be a Successful Event Planner? . ............ 54

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Lifestyle

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Interview: Svetlana Gavric, Event Manager at kongresniturizam.com ................................... 60 Event: MIBES – Montenegro International Beach Entertainment Show................................ 63 Example from practice: Conference “Creating Future”.............................. 66 Expert opinion: The Role of Communication in the Organization of Events . ............................ 70 Zepter hotels: Quality, Style and Value . .................................... 78 Zepter hotels: Healthy Life in Belgrade Center.......................... 79 Zepter hotels: Hotel on the River Una, Kozarska Dubica – Oasis of Peace and Comfort ................................ 80 Hotel and Vila Drina: Three Gems Around the Mountain Tara and Drina River........................... 82

SEE Business Travel & Meetings magazine · May 2017

Industry: How Livestreaming Changed Event Industry ...................................... 86 Kalamper Hotel & Spa: A New Hotel in Bar for the Events and Relaxation . ........................... 90 Lifestyle: Develop a Skill to Understand Yourself and Others . ........................................... 93 Hotel Aristos: Business Hotel for Events in Zagreb .................................................. 96 Lifestyle: Yoga as a Way of Life ......................................... 103 Hotel Premier Aqua and Vrdnicka kula Ethno Village: Improve Your Health and Quality of Life . .......... 111 Upcoming Events ................................................ 113 Interesting news ................................................. 116

n o v o s t i Hotel Constantine The Great preuzeo Kovilovo Na samo 12 km od Beograda nalazi se, već poznati, sportski kompleks Kovilovo sa hote­ lom President čije se ponovno otvaranje uskoro očekuje jer su radovi već uveliko u toku.

Na 26 hektara, pored hotela, prostiru se travnjaci, park i sportska hala sa četiri terena za male sportove, fitnes centrom, saunom i pratećim sadržajima. Kongresni centar sastoji se od Kristalne dvorane, ali i Kongresne sale u kojima je moguće organizovati različite tipove svečanosti. Pored ovog Kovilovo kompleks raspolaže i sa otvorenim sportskim terenima sa podlogom od tartana i veštačke trave i dva travnata fudbalska terena sa noćnim osvet­ ljenjem, prvoklasno strelište za leteće mete kao i atraktivno uređeni prostor za piknik.

Uskoro „Avantura park“ u Kragujevcu i „Akva park“ u Nišu Grad Kragujevac će uskoro u zoni jezera u Šumaricama imati „Avantura park“.

Predviđeno je da se sastoji iz dve celine: prva će biti za malo stariju decu i odrasle, dok će druga biti isključivo namenjena mlađoj deci, početnicima i obuci sa najmanje 10 staza na visini koja neće biti veća od 2 metra. Zamisao je da se oba dela mogu koristiti posebno, ali će takođe moći i da se spoje.

Na mestu na kom je nekada bio niški hotel Nais, uskoro se počinje sa izgradnjom „Akva parka“. Planirano je da otvaranje bude sledeće godine u aprilu, početna investicija iznosi oko 5 miliona evra, a ukupna ulaganja će biti 20 miliona.

Planovi u vezi sa izgradnjom se nalaze u završnoj fazi, a površina celog „Akva parka“ biće neverovatnih 7 hektara.

Najavljeno ponovno otvaranje Hrvatskog kongresnog ureda Nakon što je Hrvatski kongresni i incentive ured zbog nove organizacione šeme Hr­ vatske turističke zajednice (HTZ) ukinut 2013. godine, postao je deo nove Službe za razvoj ponude među kojima se nalaze i selektivni oblici turizma.

Međutim, ponovno otvaranje ovog ureda pri HTZ-u najavljeno je krajem prošle godine. Za ovu godinu su predviđene pripremne radnje kako bi ova zamisao mogla biti realizovana.

U te pripreme spada i otvaranje novog terminala aerodroma u Zagrebu, ali i kvalitetnije vazdušno povezivanje sa ključnim kongresnim centrima zemlje – Zagrebom, Dubrovnikom, Splitom, Opatijom, Porečom i Rovinjom.

Hotel Zlatibor Mona uvodi tim bilding aktivnosti u ponudu Bez obzira na to da li ste ljubitelj letenja, adrenalinske vožnje ili tražite neki drugi oblik uzbuđenja, Zlatibor je pravi raj za ljubitelje aktivnog turizma, prirode i adrenalina.

Shodno tome, Hotel Zlatibor Mona, sa velikim iskustvom u organizaciji kongresa i tim bildinga povezao je profesionalni boravak sa aktivnostima interaktivnog karaktera pružajući klijentima usluge organizacije aktivnog odmora na Zlatiboru.

Svi programi i aktivnosti podstiču kreativnost i razmišljanje, bude sportski duh i želju za pobedom, a istovremeno poboljšavaju komunikaciju među članovima i razvijaju timski duh.

Fotografija: Zoran Jelača, izvor: Hrvatska turistička zajednica

DT Croatia dobila sertifikat novog ISO standarda DT Croatia postala je prva DMC agencija u Hrvatskoj koja je sertifikovana novim ISO 9001: 2015 standardom koji garantuje superioran kvalitet usluge.

Novi ISO 9001:2015 standard podrazumeva da agencije mogu da utvrde rizike koji mogu da utiču na kvalitet usluge, a sve u cilju poboljšanja i povećanja zadovoljstva klijenta.

Pored navedenog, ovaj standard potvrđuje da organizator treba da se bavi mogućnostima za poboljšanje koje su bazirane na analizi rizika. Imajući u vidu ovako baziran pristup, DT Croatia je potvrdila da je proaktivan organizator koji je fokusiran na prevenciju i smanji­ vanje neželjenih efekata, kao i na promociju kontinuiranog poboljšanja.

SEE Business Travel & Meetings magazine · maj 2017

n e w s hotel constantine the great took over kovilovo Only 12 km from Belgrade there is sport complex Kovilovo with hotel President.

Opening is expected soon since construction works are in process.

On 26 ha there are lawns, park and sports hall with 4 courts, fitness center, sauna and other amenities. Congress Center has Crystal Hall and Congress Hall meant for organization of various types of events.

Kovilovo complex also has first class shooting ground for clay targets and special designed picnic space.

Adventure Park to Open in Kragujevac and Aqua Park in Nis The city of Kragujevac’s lake zone in Sumarice will soon have its own Adventure Park (Avantura Park).

The park will consists of two sections: the first will be designed for slightly older children and adults, while the second will be designed exclusively for younger children, beginners, and training with at least 10 lanes at a height not higher than 2 meters. On the locality where it used to be Nis’s hotel Nais, soon will begin the building of Aqua Park.

The opening is planned for April next year, initial investment is around 5 million EUR, and the total investment will be around 20 million. Building plans are in terminal phase, and the whole Aqua Park area will be impressive 7 hectares.

Croatian Convention Bureau to Re-Open After the Croatian Convention and Incentive Bureau was abolished in 2013 because of the new organizational chart of the Croatian National Tourist Board (HTZ), it became part of the new Product Development Office, which also focuses on selective forms of tourism.

However, the re-opening of this office operating within HTZ was announced late last year. This year is set to see preparations intended to enable this idea to come to fruition.

These also include the launching of a new terminal at Zagreb’s airport, as well as better flights from and to the country’s central convention hotspots – Zagreb, Dubrovnik, Split, Opatija, Porec, and Rovinj.

Hotel Zlatibor Mona Offers Team Building Activities No matter if you are a fan of flying, adrenalin ride or seek for any other kind of excitement, Zlatibor is true heaven for active tourism lovers, nature and adrenalin.

According that, Hotel Zlatibor Mona, with great experience in meeting industry and team building organization, offers organization services for active vacation on Zlatibor.

All programmes and activities encourage creativity and thinking, empower sports spirit and, at the same time, make better communication in team and develop team spirit.

Photo: Zoran Jelača, Source: Croatian National Tourist Board

DT Croatia Gets New ISO Standard Certificate DT Croatia became the first destination management company in Croatia certi­ fied under the new ISO 9001:2015 standard. The new ISO 9001:2015 standard explicitly expects organizations to identify and address risks affecting service compliance; resulting in improved customer satisfaction. Besides identifying the risks, the new ISO standard expects organizations to address opportunities for improvement based on the risk analysis. By taking a risk-based approach, DT once again confirms its place as a proactive organization, focused on prevent­ing and reducing undesired effects and promoting continual improvement.

SEE Business Travel & Meetings magazine · May 2017

događaji

Događaji u regionu jugoistočne Evrope Peti BBICC 2017 Beograd, Srbija 3 – 8. april 2017. godine Ukupno 64 studenta sa 16 univerziteta iz Amerike, Australije, Kanade, Portugala, Danske, Norveške, Hong Konga, Singapura, Tajlanda i Srbije rešavalo je dve studije slučaja u okviru petog internacionalog studentskog takmičenja u rešavanju poslovnih studija slučaja, Belgrade Business International Case Competition (BBICC) 2017. BBICC takmičenje održano je od 3. do 8. aprila u organizaciji Centra za poslovne studije slučaja Fakulteta organiza­ cionih nauka (FON) i studentske organizacije Case Study Club.

Prvu studiju slučaja studenti su rešavali 5 sati, a zadala je vodeća kompanija u gejming industriji, Nordeus. Drugu studiju slučaja koju su studenti rešavali 24 sata zadala je Vlada Republike Srbije na temu brendiranja države Srbije kao buduće turističke i biznis destinacije.

Prostor: Hotel Radisson Blu Stari Mlin

Prvi sastanak oftalmologa na Balkanu Sarajevo, Bosna i Hercegovina 21 – 23. april 2017. godine Turska oftalmološka asocijacija zajedno sa Oftalmološkom asocijacijom Bosne i Hercegovine organizovala je prvi put sastanak oftalmologa na Balkanu.

Skup je održan u Sarajevu, od 21 – 23. aprila, a prisustvovali su oftalmolozi iz regiona i okolnih zemalja.

Naučni komitet je razvio program sa temama koje se tiču generalnih polja u oftalmologiji, dok su pozvani stručnjaci iz Turske i Bosne i Hercegovine spremili zasebna predavanja te su ih na samom skupu ukrstili. Ideja je bila da se iskustva razmene i prodiskutuju različiti pristupi.

Prostor: Hotel Europe

ADIT 2017 Beograd, Srbija 11 – 13. maj 2017. godine Konferencija ADIT 2017 ove godine održala se u Beogradu od 11 – 13. maja u hotelu Crowne Plaza. Organizator, ovog devetog po redu događaja, bila je AGADA – Institut za edukaciju o dijabetesu i istraživanja, neprofitna nevladi­ na organizacija koja je posvećena napretku i kvalitetu edukacije o ovoj bolesti kao i nezi pacijenata i kliničkoj praksi.

U tom smislu, za tri dana konferencije, svi prisutni su na ovom skupu mogli da čuju preda­ vanja najboljih endokrinologa iz sveta.

Neke od tema o kojima se govorilo bile su dija­ betes i trdunoća, bubrezi i dijabetes, hipogli­ke­ mija, komplikacije dijabatesa i mnoge druge.

Prostor: Hotel Crowne Plaza

SEE Business Travel & Meetings magazine · maj 2017

d o g a đ a j i Konferencija Microsoft NT 2017 Portorož, Slovenija 15 – 17. maj 2017. godine Najveća slovenska konferencija posvećena tehnologiji i biznisu, 22. po redu, Microsoft NT 2017, ove godine se održala od 15 – 17. maja u Portorožu u hotelu Grand Bernardin.

Microsoft NT konferencija se, kroz godine, profilisala i postala najznačajniji IT i biznis događaj u ovom regionu, te predstavlja važnu platformu za sastanke sa biznis partnerima.

Na ovom skupu prisustvovalo je preko 2.000 učesnika koji su imali prilike da vide i čuju neke od najboljih do­ ma­ćih i insotranih eksperata na poljima tehnologije i biznisa, a kojih je bilo 150.

Prostor: Grand Hotel Bernardin

10. Kongres urgentne medicine sa međunarodnim učešćem Šabac, Srbija 18 – 21. maj 2017. godine Ovogodišnji jubilarni 10. Kongres urgentne medicine sa među­narodnim učešćem održan je u hotelu Sloboda u Šapcu.

Ovaj kongres, u organizaciji Srpskog lekarskog društva (SLD) – sekcije za urgentnu medicinu, trajao je od 18 – 21. maja 2017. godine. Neke od tema koje su na ovom skupu bile pokrivene su: urgentna neurologija, urgentna pedijatrija, trauma i ma­so­vne nesreće, urgentna hirurgija, edukacija u urgentnoj medicini kao i slobodne teme.

Ove godine je na ovom kongresu Sekcija za urgentnu medicinu obeležila i 25 godina postojanja, kao jedna od najmlađih sekcija SLD-a.

Prostor: Hotel Sloboda

Drugi Polo Beach Kup u Rovinju Rovinj, Hrvatska 18 – 21. maj 2017. godine Rovinj je od 18 – 21. maja ugostio najboljih 6 internaci­ onalnih polo timova sa preko 60 argentinskih konja, na Drugom Rovinj Beach Polo Kupu.

Za ovo vreme, ovaj istarski grad posetio je veliki broj ljudi iz sveta sporta, ali i svetskih zvaničnika. Mesto održavanja kupa bila je plaža Porton Biondi koja se prostire na 7.000 m2, a postavljen je „lounge“ deo i kao i prostor za spon­ zore. Dok je turnir trajao, organizovan je niz događaja na različitim lokacijama grada Rovinja.

Pored tradicionalne parade koja je održana, najbolji res­ to­rani su imali posebnu ponudu menija inspirisani Polo Beach Kupom. Po prvi put postojalo je i javno gledalište tako da su lokalno stanovništvo i turisti bili u prilici da prate nadmetanje.

Lokacija: Porton Biondi plaža

SEE Business Travel & Meetings magazine · maj 2017

Peta Konferencija Asocijacije lekara opšte / porodične medicine jugoistočne Evrope Budva, Crna Gora 25 – 28. maj 2017. godine U Budvi će se ove godine održati peta Konferencija Asocijaci­je lekara opšte prakse jugoistočne Evrope od 25 – 28. maja.

Zajedno sa ostalim članicama koju, pored Crne Gore čine, i Albanija, Bo­sna i Hercegovina, Bugarska, Hrvatska, Rumuni­ja, Makedonija, Slo­ veni­ja i Turska, ova asocijacija radi na pro­mociji porodične medicine kao i na jačanju njene pozicije u zdravstvenom sistemu kako bi se obezbe­ di­li najveći mogući stan­dardi u edukaciji lekara opšte prakse, ali i etici i le­čenju pacijenata.

Na konferenciji će učesnici imati prilike da čuju i razmene međusobno stručna iskustva i znanje, ali i da pro­diskutuju različite teme vezane za kvalitet, organizaciju rada, socijalne i ekonomske interese lekara u ovom delu Evrope.

Prostor: Hotel Mediteran

13. Centralno-evropski onkološki kongres Opatija, Hrvatska

#seebtm #kongresniturizam #seemice

d o g a đ a j i

21 – 24. jun 2017. godine Ovogodišnji 13. Centralno-evropski onkološki kongres Hr­ vatskog Udruženja Onkologije održaće se u hotelu Kvarner u Opatiji od 21 – 24. juna. Ceo program rađen je po licenci Američkog Udruženja Kliničke Onokologije.

Ovo je regionalni međunarodni skup koji je namenjen kontinu­ iranoj edukaciji svima koji rade u oblasti onkološke medicine, radiologije i hirurgije, ali i profesionalcima iz drugih oblasti koji su na bilo koji način uključeni u lečenje i negu pacijena­ ta koji imaju neki oblik kancera. Prezentacije govornika i pa­ne­lista na kongresu biće orijentisane na mlade onkologe, sate­litske simpozijume farmaceutskih komapnija i rezultate kliničkih ispitivanja.

Prostor: Hotel Kvarner

Private MICE Forumi 2017 Ljubljana, Slovenija 29 – 31. avgust i 31. avgust – 2. septembar 2017. godine Private MICE Forumi predstavljaju sastanke specijalno napravljene za nezavisni hotelijerski sektor. Ideja ovih „1 na 1“ sastanaka, koji su raspoređeni u dva termina, krajem svgusta i početkom septembra, jeste da se u intimnoj atmosferi usko povežu organizatori događaja sa nezavisnim hotelima. Koncept je napravljen tako da organizatori unapred izaberu 25 hotela sa kojima će održati sastanak.

Ovogodišnjem Private MICE Forumima prisustvovaće 80 organizatora događaja, 75 hotela, a ukupan najavljeni broj „1 na 1“ sastanaka biće oko 2.000. Pored ovoga, biće organizovana gala večera za sve učesnike kao i program za međusobno povezivanje prisutnih.

Prostor: Grand Hotel Union

SEE Business Travel & Meetings magazine · maj 2017

events

Events in the region of South East Europe The Fifth 2017 BBICC Belgrade, Serbia April 3rd – 8th, 2017 A total of 64 students of from 16 universities of America, Austra­ lia, Canada, Portugal, Denmark, Norway, Hong Kong, Singapore, Thailand, and Serbia put their efforts to solve two case studies in The Fifth International student competition in solving business case studies, Belgrade Business International Case Competition (BBICC) 2017. The BBICC took place from April 3rd to 8th, organi­ zed by the Faculty of Organizational Sciences’ Business Case Study Center and the Case Study Club student organization.

The students were solving the first case study for five hours, as designed by the gaming industry leader Nordeus.

The second case took 24 hours, and the Government of the Republic of Serbia centered it on branding Serbia as a future tourist and business destination.

Venue: Hotel Radisson Blu Old Mill

The First Ophthalmologists Gathering in the Balkans Sarajevo, Bosnia and Herzegovina April 21st – 23rd, 2017 The Turkish ophthalmologists association and the Ophthalmic Association of Bosnia and Herzegovina joined forces to organi­ ze the first gathering of ophthalmologists in the Balkans.

The event took place from April 21st – 23rd in Sarajevo, atten­ ded by ophthalmologists from the region and neighboring countries.

The Scientific Committee has developed a program with topics that touch on general fields in ophtha­lmology, while the visiting experts from Turkey and Bosnia and Herzegovina prepared separate lectures that they combined at the event itself. The idea was to exchange experiences and discuss dif­ ferent approaches.

Venue: Hotel Europe

ADIT 2017 Belgrade, Serbia May 11th – 13th, 2017 This year’s ADIT conference took place from May 11th to 13th at hotel Crowne Plaza.

The organizer of the ninth event was AGADA – Institute for Education and Research on Diabe­ tes, a non-profit NGO focused on progress and quality of education about the disease, as well as patient care and clinical practice.

Over the three days of the conference, all at­ tendees at the event heard lectures from the world’s best endocrinologist.

Some of the topics to be discussed include diabetes and pregnancy, kidneys and diabetes, hypoglycemia, diabetes complications, and many others.

Venue: Hotel Crowne Plaza

10

SEE Business Travel & Meetings magazine · May 2017

2017 Microsoft NT Portoroz, Slovenia May 15th – 17th, 2017 The biggest Slovenian conference dedicated to techno­ logy and business, taking place for the 22nd time, 2017 Microsoft NT, this year took place from May 15th to 17th in Portoroz, at hotel Grand Bernardin.

Over the years, Microsoft NT grew to become the key IT and business event in the region and represent an impor­tant platform for networking with business partners.

This event was attended by more than 2,000 partici­ pants who saw and heard some of the best local and foreign experts in the fields of technology and business, as many as 150 of them.

Venue: Grand Hotel Bernardin

10th International Emergency Medicine Convention Sabac, Serbia

#seebtm #kongresniturizam #seemice

e v e n t s

May 18th – 21st, 2017 This year’s 10th annual International Emergency Medicine Convention took place at the Sloboda hotel in Sabac.

The convention, organized by the Serbian Medical Society (SMS) – Emergency Medicine Division, ran from May 18th to 21st, 2017.

Some of the topics that were covered at the event included: emergency neurology, emergency pediatrics, trauma and mass accidents, emergency surgery, training in emergency medicine, as well as topics by choice.

This year, the Emergency Medicine Division celebrates its 25th anniversary, as one of the youngest divisions of the SMS.

Venue: Hotel Sloboda

The Second Polo Beach Cup in Rovinj Rovinj, Croatia May 18th – 21st, 2017 From May 18th to May 21st, Rovinj welcomed the top six in­ ternational polo teams with more than 60 Argentine horses at the Second Rovinj Beach Polo Cup. During this time, the Istrian town was visited by a number of people from the world of sports, as well as officials from across the globe.

The venue was the Porton Biondi beach, which stretches over 7,000 m2, and it also included a lounge area and an area for sponsors. The competition encompassed a series of events in different locations all over Rovinj.

In addition to the traditional parade, the best restaurants offered special menus inspired by the Polo Beach Cup. For the first time there was also a public auditorium so that locals and tourists were able to watch the competition.

Location: Porton Biondi beach

SEE Business Travel & Meetings magazine · May 2017

11

e v e n t s The Fifth Conference of the SEE General / Family Medicine Association Budva, Montenegro May 25th – 28th, 2017 This year, Budva will play host to the fifth Conference of the SEE General Practitioners Association from May 25th to 28th.

Together with the other member states that – besides Montenegro – include also Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Roma­ nia, Macedonia, Slovenia, and Turkey, this association works to promote family medicine and strengthen its position in the healthcare system, with a view to ensure the highest possible standards in the education of general practitioners, as well as in ethics and treatment of patients.

The conference attendees will hear and share professional experiences and knowledge, as well as discuss various topics concerning quality, work organization, and social and economic interests of physicians in this part of Europe.

Venue: Hotel Mediteran

13th Central European Oncology Convention Opatija, Croatia June 21st – 24th, 2017 This year’s 13th Central European Oncology Conventi­on organized by the Croatian Oncology Association will take place from June 21st to 24th at Opatija’s Hotel Kvarner.

The whole program was designed under license from the Ame­ rican Society of Clinical Oncology. This is a regional international conference, aimed at a continuing education and intended for those working in the fields of oncology, radiology, and surgery, as well as for professionals from other fields who are in any way involved in the treatment and care of patients who have some form of cancer. The speakers’ and panelists’ presentations at the convention will be focused on young oncologists, satellite sym­ posia of pharmaceutical companies, and results of clinical trials.

Venue: Hotel Kvarner

2017 Private MICE Forums Ljubljana, Slovenia

August 29th – 31st and August 31st – September 2nd, 2017 Private MICE Forums are meetings that are specially designed for the independent hospitality sector.

The idea behind these one-on-one meetings, which will take place at the end of August and early September, is to use an intimate setting to closely connect event plan­ ners and independent hotels.

The concept is designed so that the organizers in advan­ ce select 25 hotels with which they will hold meetings.

This year’s Private MICE Forums will be attended by 80 event planners and 75 hotels, and the total announced number of one-on-one meetings is around 2,000.

In addition, the participants will get to attend a gala din­ ner, as well as a networking program.

Venue: Grand Hotel Union

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SEE Business Travel & Meetings magazine · May 2017

13

Boka Kotorska dobija nov hotel – The Chedi Luštica Bay U Boki Kotorskoj, u Crnoj Gori, počelo se sa izgradnjom hotela sa pet zvezdica, a hotel će nositi naziv The Chedi Luštica Bay. Pored toga što se radi o luksuznom objektu, ovo će biti i najveći hotelski objekat te kategorije u Boki.

Hotel će biti lociran na centralnoj poziciji šetališta Luštica Bay marine sa koje se pruža pogled na samu marinu i Jadransko more. Biće kapaciteta 110 soba, imaće dva restorana, bar, kon­ ferencijski i poslovni centar, otvoreni bazen, luksuzni spa i fitness centar sa zatvorenim bazenom, teretanu i druge prateće objekte.

Očekuje se da će hotel biti završen sredinom sledeće godine, kada će zvanično biti otvorena i Marina Luštica Bay, nautički objekat sa 176 vezova za prihvat brodova dužine do 35 metara.

Novo i

RENOVIRANO Olympia Sky u Vodicama otvara se u junu Hotel Olympia u Vodicama u junu otvara novo krilo pod na­ zivom Olympia Sky, tik uz more i poznatu plažu. Olympia Sky imaće 150 smeštajnih jedinica od čega će 18 biti apartmani.

Tri sobe biće prilagođene osobama s invaliditetom, a toplim prolazom Sky će biti povezan s ostalim zgradama hotela. Posebna atrakcija biće a la carte restoran Olympia Sky na 10 spratu hotela sa pogledom na ostrva i Vodice.

U prizemlju hotela postojaće tri nove kongresne sale, a jedna od njih biće jedinstveni amfiteatar koji će omogućavati održavanje kongresa i prezen­ tacija u modernom prostoru koje se uklapa u mediteransko okruženje Vodica.

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SEE Business Travel & Meetings magazine · maj 2017

Nov kongresni centar u hotelu Budva Krajem aprila u hotelu Budva otvo­ ren je nov kongresni centar.

Konferencijski centar hotela Budva prilagođen je za međunarodne i regionalne konferencije, semina­ re i druge vrste događaja jer ima potpuno integrisan sistem podrške.

Glavna sala se može podeliti u 3 pojedinačne sale kada su u pitanju manji skupovi, dok, kada su sve sale spojene, može primiti i do 300 učesnika u teatar postavci.

Sale su opremljene ugrađenim LCD projektorima i platnima, bežičnim pristupom internetu, interaktivnim ekranom, ozvučenjem, sistemom zatamnjivanja kao i zvučnom izola­ cijom. U sklopu kongresnog centra nalazi se i kongresni bar.

Nov hotel na Vračaru sa konferencijskim sadržajima Boutique hotel Saint Ten na Vračaru je Beogradu doneo moderan kon­ ferencijski prostor. U svojoj ponudi ima pet konferencijskih sala, koje su opremljene najnovijom tehničkom opremom. Paper, Pen i Stamp (Papir, Olovka i Pečat) su tri savremeno opremljene sale, koje zajedno čine The Covenant (Sporazum) – salu koja može da ugosti više od 100 osoba, i za potrebe događaja prilagoditi postavku. Na šestom spratu se nalazi Multifunkcionalna soba, savremen prostor za poslovne sastanke ili koktele. Za najdiskretnije sastanke na drugom spratu se nalazi tzv. Secret Room – Tajna soba koja kao što sam naziv kaže garantuje mir.

Radisson Blu Resort Split otvara novu zgradu Aneks zgrada hotela, srušena je u januaru, a na njenom mestu će biti izgrađena nova zgrada sa pet spratova koja će pružati pogled na more sa terasa ili balkona svih soba.

Otvaranje nove zgrade je zakazano za mart 2018., kada će hotel ponovno nuditi ukupno 250 soba i apartmana. Na velikoj terasi ispred hotelskog restorana i bara, renoviranje je u završnoj fazi, a otvaranje će biti u maju. Renoviranjem će hotel dobiti novu terasu na kojoj će se uz restorane i barove nalaziti i Champagne & Wine Lounge.

I teretana će dobiti proširenje, u kojem će se nalaziti soba za jogu čime će hotel gostima pružiti sofisticiraniju raznolikost wellnessa, fitnessa i relaksacije.

SL Industry – Nov hotel u Trebinju Nov hotel u Trebinju, SL Industry, sve­ča­no je otovoren u aprilu 2017.

Hotel se nalazi u upravnoj zgradi indu­ strije alata koja je restaurirana i ima četiri zvezdice. Smeštajni kapacitet je 49 soba od kojih je 46 dvokrevetnih i delux dvokrevetnih, dve delux dvokre­ vetne sobe prilagođene osobama sa invaliditetom i jedan Executive apart­ man. Takođe, u sklopu hotela nalazi se i á la carte restoran sa 100 sedećih mesta, konferencijska sala koja može da ugosti do 100 osoba, ali i Kristalna sala kapaciteta 40 mesta i namenjena je za bankete, koktel večeri i svečane večere. Sve sobe su unikatno urađene a enterijer samog hotela predstavlja spoj indus­trijskog i modernog dizajna.

Najbliži ae­rodromi hotelu SL Industry su Ćilipi u Dubrovniku (30 km) i Tivat (58 km).

SEE Business Travel & Meetings magazine · maj 2017

15

Kotor Bay is to Get a New Hotel – The Chedi Lustica Bay In the Bay of Kotor, in Montenegro, it was started the a construction of a five-star hotel, and the hotel will be called The Chedi Lustica Bay. In addition to being a luxury facility, this will be the largest hotel facility of such a category in the Bay. The hotel will be located in a central position of the promenade of Lustica Bay marine with a view to the marina itself and to the Adriatic Sea. It will be of a capacity of 110 rooms, with two restaurants, a bar, confe­ rence and business center, an out­ door pool, a luxury spa and fitness center with indoor swimming pool, a gym and other supporting facilities.

It is expected that the hotel will be completed by mid next year, when it will be officially opened Lustica Bay Marina as well, nautical facility with 176 berths for boats up to 35 meters.

New and

IMPROVED Olympia Sky in Vodice Will be Opened in June In June, Hotel Olympia in Vodice will open a new wing called Olympia Sky, close to the sea and the famous beach. Olympia Sky will have 150 accommoda­ tion units, out of which there will be 18 suites. Three rooms will be adapted for people with disabilities, while, with a warm aisle, Sky will be connected to other buildings of the hotel.

A special attraction will be a la carte restaurant Olympia Sky on the 10th floor of the hotel, over­ looking the island and Vodice.

The ground floor of the hotel will comprise three new confe­rence rooms, one of which will be a unique amphitheatre that will be available for conferences and presentations in a modern space that fits in a Mediterranean environment of Vodice.

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SEE Business Travel & Meetings magazine · May 2017

The New Congress Center in the Budva Hotel Since the end of April, Budva Hotel has a new congress center opened.

Congress Center of Budva Hotel is adapted for international and regional conferences, seminars and other types of events because it has a fully integrated support sys­ tem. The main meeting room can be divided in 3 individual meeting rooms for cases of me­etings of a smaller capacity, while, all meeting rooms, when combined, can ac­ commodate up to 300 par­ti­cipants in the theatre setting.

The meeting rooms are equipped with built-in LCD projectors and screens, Wi-Fi access, interactive screen, sound system, dimming system as soundproofing.

As part of the convention center, there is a conference bar as well.

New Hotel on Vracar with Conference Facilities Boutique hotel Saint Ten in Vracar brought to Belgrade a modern confe­ rence room. It offers five conference rooms, which are equipped with the latest technical equipment.

Paper, Pen and Stamp are three modern equipped halls, which jointly form The Covenant – hall that can accommodate more than 100 people, and, for the needs of an event, adjust the setting.

On the sixth floor, there is a multifun­ c­tional room, a modern space for busi­ness meetings or cocktails.

For the most discreet meetings, there is, on the second floor, a so-called Secret Room, which, as its name implies, guarantees the calmness.

Radisson Blu Resort Split Opens a New Building The annex building of the hotel was demolished in January, and, in its place, there will be built a new building with five flo­ ors, which will provide sea view from the terraces or balconies of all rooms.

The opening of a new building is scheduled for March 2018, when the hotel will again offer 250 rooms and suites.

On the large terrace in front of the restaurant and bar, the reno­ vation is in its final phase, while the opening will occur in May. After the renovation, the hotel will get a new terrace, whereat, along with the restaurants and bars, Champagne & Wine Lounge will be located. The gym will be expanded as well, and will inclu­ de a yoga room, with which the hotel will provide the guests with a sophisticated variety of wellness, fitness and relaxation.

SL Industry – a New Hotel in Trebinje A new hotel in Trebinje, SL Industry, was officially opened in April 2017. The hotel is located in the administrative building of the tools industry, which has been restored and has four stars. The accom­ modation capacity is 49 ro­oms, out of which 46 are double-bed ro­oms, and deluxe double-bed rooms, two deluxe double-bed rooms accommodated to persons with disabilities and one Execu­ tive suite. Also, the hotel has the á la carte restaurant with 100 seats, a con­ ference hall that can accommodate up to 90 persons, and the Crystal Hall with 40 seats designed for banquets, cocktail evenings and gala dinners. All rooms are uniquely made while the interior of the hotel is a blend of industrial and mod­ ern design. The nearest airports to the SL Industry hotel are Ćilipi in Dubrovnik (30 km) and Tivat (58 km).

SEE Business Travel & Meetings magazine · May 2017

17

hotel

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Okružena nacionalnim parkovima

18

SEE Business Travel & Meetings magazine · maj 2017

Kornati, Paklenica i Krka, te povije­ snim gradovima Zadrom, Šibeni­ kom i Splitom, Crvena Luka idealna je polazna točka za otkrivanje Zadra i zadarske regije.

Godina 2006. je godina kada su Crvenu Luku kupili njeni sadaš­ nji vlasnici iz Italije i kompletno renovirali sve njene kapacitete, ulažući desetke milijuna eura u podizanje kategorije na četiri zvjezdice i poboljšavajući kvalitetu usluge i ponude, ne samo hotela i rezidencijal­nog kompleksa, već i cijele Biogradske regije.

Smješten usred borove šume, turistički kompleks kategorizi­ ran sa četiri zvjezdice, veličine od 67.000 m2 koje uživa svu privatnost koje mu zaljev pru­ ža. Resort broji ukupno 166 smještajnih jedinica sa izrav­nim pristupom plaži. Među tim smje­štajnim jedinicama je i 20 luksuznih vila koje se nalaze na svega 10 m od mora.

„Colloquium 1“ dvorana je površine 110 m pogodna za različite evente, kapaciteta 120 osoba. „Colloquium 2“, veličine 88 m2 i ka­pacitete do 60 osoba kazališne postavke. Uz njih nude se i dvije mul­tifunkcionalne „Il Doge“ dvorane, kapaciteta do 250 osoba, te dvorana „Kana“ kapaciteta do 40 osoba kazališne postavke.

2

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Nova Pierre & Vacances destinacija za M.I.C.E. tržište Premium Residence Crvena Luka Hotel & Resort**** uz sve to ujedno je i centar za konvencije i skupove sa 5 modularnih dvorana koje će zadovoljiti zahtjeve različitih grupa gostiju, bilo da žele održati seminare, motivacijske ili slične skupove. „Colloquium 1“ dvorana je povr­ šine 110 m2 pogodna za različite evente, kapaciteta 120 osoba. „Colloquium 2“, veličine 88 m2 i kapacitete do 60 osoba kazališne postavke.

Uz njih nude se i dvije multifunk­ cionalne „Il Doge“ dvorane, kapaci­ teta do 250 osoba, te dvorana „Kana“ kapaciteta do 40 osoba kazališne postavke.

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hotel

Enjoy Yourself in Pierre & Vacances Premium Crvena Luka Hotel & Resort****

Pierre & Vacances Signs Its First Management Contract in Croatia Pierre & Vacances, the European leader on the holi­ day residences market, is announcing the ope­ning of its first managed residence in Croatia. Pierre & Vacances will assure the full management of the premium residence Crvena Luka Hotel & R­esort**** located in the region of Zadar, Croatia.

Located in the heart of a pine­ wood, this 4 stars’ beach resort complex is a 67.000 m2 estate and benefits from a private bay.

The residence has 166 accommo­ dations units in total that all have a direct access to the beach.

The property hosts as well in 166 accommodation units 20 excepti­ onal villas at less than 10 meters from the sea.

Thanks to its ideal location, dome­ stic and international, business and leisure customers will enjoy a wide number of services, a various restauration offer with a la carte gourmet restaurant located in a very amazing see view location, meetings and conferences rooms and a wellness area.

First Full Managed Pierre & Vacances Resort in Croatia The premium Crvena Luka Hotel & Resort**** is located in Biograd na Moru, tiny seaside resort of the Croatian Adriatic coast that was in the past a royal city.

Surrounded by the National Parks of Kornati islands, Paklenica Na­ tional Park and Krka waterfalls and by the neighbouring historic cities

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of Zadar, Sibenik and Split, Crvena Luka is an ideal starting point to explore Zadar and its region.

In year 2006 was the year when Crvena Luka’s current owners from Italy, bought the resort and completely renewed its capacities investing tens of millions of euros in raising the category level up to four stars and improving the qual­ ity of the service and of the offer, not only for the hotel and residen­ tial complex, but for the whole Biograd region.

“Realizing the great strategic and conceptual importance of our in­vestment, as well as the possi­ bilities of further development, we have decided to join forces with Pierre & Vacances, one of Europe’s Located in the heart of a pine­ wood, this 4 stars’ beach resort complex is a 67.000 m2 estate and benefits from a private bay.

The residence has 166 ac­com­ modations units in total that all have a direct access to the be­ ach. The property hosts as well in 166 accommodation units 20 exceptional villas at less than 10 meters from the sea.

The “Colloquium 1” which has a surface of 110 square meters can welcome all kind of events until 120 people in theater style set up; the “Colloquium 2” has a capacity of 60 people in theater style set up with 88 square meters. There are moreover two multifunctional areas “II Doge” that can welcome until 250 guests.

Plus, there is a sub-commission room, “Kana” that can host me­ etings in theatre style set up with 40 people. biggest leaders in managing residential estates. This cooperation in form of full management contract, will ensure not only an increased number of French guests in this re­gion and in Croatia, but also stan­dard operating processes that will lead to improving the quality of service and recognizably through Pierre & Vacances Premium brand.

The management and the brand In year 2006 was the year when Crvena Luka’s current owners from Italy, bought the resort and completely renewed its capacities investing tens of millions of euros in raising the category level up to four stars and improving the quality of the service and of the offer, not only for the hotel and residen­ tial complex, but for the whole Biograd region.

itself will definitely increase the va­lue of our investment in Crvena Luka as well as bring numerous pos­ sibilities that will open up through this form of cooperation”- said the CEO of Crvena Luka d.d., Mr. Pier Paolo Prodi.

The premium residence Crvena Luka Hotel & Resort**** is located on a private bay on the edge of one of the rare fine sandy beach, which is identified as “White Flag International” - an ecological sym­bol that aims to commend the preservation initiatives of oceans, lakes and rivers in partnership with Global Underwater Awareness Association.

Its accommodations with a modern and contemporary level, its infini­ ty-edge pool with a panoramic vi­ew on the lush bay, its spa and

its indo­or pool and its recreational facility such as nautical sports, mul­ti-sports ground or even tennis courts will offer to the visitors a memo­rable stay on the Croatian Adriatic.

A New Pierre & Vacances Destination for the MICE Market In addition, the premium residence Crvena Luka Hotel & Resort**** has a convention center with 5 mo­ dular rooms in order to answer to the Groups demand, seminars and incentives segment.

The “Colloquium 1” which has a surface of 110 square meters can welcome all kind of events until 120 people in theater style set up; the “Colloquium 2” has a capacity of 60 people in theater style set up with 88 square meters.

There are moreover two multifunc­ tional areas “II Doge” that can wel­ come until 250 guests. Plus, there is a sub-commission room, “Kana” that can host meetings in theatre style set up with 40 people.

SEE Business Travel & Meetings magazine · May 2017

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SEE Business Travel & Meetings magazine | februar 2016

Kako se nositi sa stresom u event industriji?

tema broja

Veći profesionalac – manje stresa

Da li ste znali da se posao event menadžera, tj. organizatora događaja, po istraži­ vanjima vezanim za stresne poslove koja se svake godine sprovode, uvek nalazi u prvih 10? Šta više, poslednjih pet godina se rapidno penje na ovoj skali, pa po­s­lednja istraživanja pokazuju da se ovaj životni poziv nalazi na petom mestu – odmah iza vojnika, generala, vatrogasaca i pilota.

Portal Careercast.com razvio je po­seban sistem klasifikacije koji po­kazuje različite karakteristike određene grupe poslova – onih koji­ma je stres zajednički imenilac.

Dalje, svaka od tih karakteristika je posebno vrednovana: da li je posao fizički zahtevan, da li zahteva česta putovanja, koji prostor za napre­ dovanje pruža, da li postoje rokovi, da li se radi o poslu koji uključuje javnost, da li je opasan po život po­jedinca koji ga obavlja ili drugih ljudi, da li je takmičarski orijentisan i da li podleže faktorima koje diktira sredina i okruženje. Rezultat nije, složićete se, iznenađujuć – profe­ sionalci u organizaciji događaja zauzeli su peto mesto.

Ukoliko se bavite organizacijom do­gađaja ili ste indirektno u to uk­lju­čeni, ne dopustite da Vas ova statistika uplaši. Treba imati na umu činjenicu da pored svog truda, rada i planiranja, ipak!, ne možete sve i uvek!, držati pod kontrolom.

Biti profesionalac u ovom poslu ne znači da baš svaki put treba da predvidite potencijalne probleme i / ili komplikacije koji se mogu do­go­diti prilikom razvoja stvari na događaju koji ste organizovali.

Biti profesionalac znači da ste pri­hvatili činjenicu da to nije uvek moguće. Ovo je, u našem poslu, prva lekcija koja se odnosi na sma­ njivanje stresa. Što je brže prihva­ tite – više vremena ćete imati da reagujete u situacijama kada je Vaša brza reakcija potrebna!

Uzmimo za primer sledeću situaci­ ju: događaj samo što nije počeo, a u konferencijskoj sali je neko prolio piće po centralnom delu svetlog te­ piha, tik ispred bine. Dakle, ovo je nešto na šta svakako niste računali da bi se moglo desiti, niti ste na to mogli da utičete na bilo koji način.

U tom trenutku je, za početak, zai­ sta najvažnije da duboko udahnete, smirite svoj puls koliko god je to mo­guće, potpuno eliminišete stres

koji Vas, sigurni smo, preplavljuje i krenete da rešavate problem pre nego što svi gosti uđu u salu.

Npr., izlaz iz situacije može biti po­meranje saksije sa cvećem na to mesto. Što ste „hladnije glave“, rešenje će brže doći.

Lekcija broj dva se odnosi na Vaš osmeh. Nikada ne treba da budete bez osmeha na licu pred klijentom. Razlog tome je jednostavan i naučno potkovan – ljudi koji se često smeju, imaju vidno smanjen nivo stresa jer se luče hormoni sreće – seratonin i endorfin.

Nauka je dokazala da je čak i ono što zovemo „lažnim osmehom“ lekovito za nas i pomaže da se opu­ stimo u napetoj i stresnoj situaciji.

A da ne pominjemo još jedan vrlo važan benefit Vašeg osmeha – svi gosti se, uključujući i klijenta, osećaju sigurno, bezbedno i veruju da situaciju apsolutno držite pod kontrolom šta god da se desi. Što, uostalom, i jeste Vaš posao.

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t e m a

b r o j a

I možda najvažniji savet od svih prethodnih koji će Vam pomoći da nivo stresa bude što niži – budite samokritični.

Interesantan je podatak je da u ze­mljama Zapada postoje i terapi­je smehom koje se primenjuju u lečenju stresa.

Jako je važno da nikada, ali nika­ da, ne gubite živce. Što nije uvek lako i jednostavno, slažemo se.

Ali, ako to pogledamo iz druge per­s­pektive, ako se ovo desi, na dobr­om ste putu da upropastite ceo događaj na kom ste marljivo i dugo radili. Kada dođe do situacije koja najavljuje „kataklizmu“ posta­ vite sebi uvek jedno pitanje: „Šta je najgore što sada može da se desi?“.

Događaj je već u toku, te se ne mo­že zaustaviti. Ostanite pribrani i brzo rešite prioritete. Napravite razliku između „hitnog“ i „bitnog“ i krenite u akciju. Ako Vaše ljubazno i mirno obraćanje osobi koja treba da Vam pomogne / asistira u reša­ vanju situacije ne donosi re­zultat, još ljubaznije zamolite da pozove drugog kolegu i / ili njegovog nad­ ređenog sa kojim ćete nastaviti ko­ mu­nikaciju. Promena sa­govornika u takvim prilikama skoro uvek sa sobom donosi rešenje.

Ovo je timski posao bez obzira na Vas kao pojedinca koji je zadužen za direktnu organizaciju događaja.

Dakle, ako neki deo krene po zlu, ili se događaj razvija u pravcu koji nije planiran, važno je da u timu imate ljude na koje možete da se osloni­ te. Vaša podrška u tim situacijama treba da se, prema instrukcijama koje su dobili od Vas, bavi učesnici­ ma dok Vi rešavate problem.

Nivo stresa jako brzo opada kada znate da postoji neko u vašoj blizini ko će Vam pomoći i držati sve pod kontrolom u vezi sa učesnicima.

I možda najvažniji savet od svih prethodnih koji će Vam pomoći da nivo stresa bude što niži – budite samokritični. Prihvatite sebe sa svim svojim vrlinama i manama.

Zapamtite da ste jedino Vi, ako ste iskreni, taj neko ko zaista zna da li je sve na događaju koji ste organi­ zovali prošlo kako treba ili je bilo propusta. Ukoliko je i bilo propusta, nemojte ih negirati. Svaki od njih analizirajte i učite iz njih. Šta je do­ velo do situacije u kojoj ste izgubili živce? Ili ste bili namrgođeni?

Možda ste bili u stresu jer ste stal­ no mislili o potencijalnim nepred­ viđenim situacijama, a koje se nisu ni dogodile? Ako se tako postavite, ako ste ot­vo­renog uma, sledeći put se iste greške neće ponoviti.

Utvrdite da li u takvim prilikama

Sledeći savet se odnosi na uprav­ ljanje ljudima. Ukoliko želite da prepreke i nepredviđene situacije rešavate sami, bez tuđe asistencije i pomoći, odmah vam m­oramo re­ ći da to jednostavno nije moguće.

Biti profesionalac u ovom poslu ne znači da baš svaki put treba da predvidite potencijalne prob­ leme i / ili komplikacije koji se mogu dogoditi prilikom razvoja stvari na događaju koji ste orga­ nizovali. Biti profesionalac zna­ či da ste prihvatili činjenicu da to nije uvek moguće.

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SEE Business Travel & Meetings magazine · maj 2017

imate isti obrazac ponašanja.

Ako je odgovor na ovo pitanje potvrdan, promenite pristup.

Uprkos činjenici sa početka koja go­ vori da je posao event menadžera jedan od pet najstresnijih poslova, postoje brojne tehnike kojima se taj stres može, ako ne sasvim uklo­ niti, onda barem svesti u neke ra­ zumne okvire. Menjajte ono što se može promeniti – a to je način na koji se sa stresom borite. Potrudite se da uvek budete spremni, pravite pauze kada god je to moguće, po­ stavite realna očekivanja u odnosu na ono što radite i samim tim ćete voditi i zdraviji život.

Jako je važno da nikada, ali nikada, ne gubite živce. Što više pažnje budete posvećivali ovim stvarima, sve više ćete otkri­ vati da je stres u planiranju doga­ đaja manji, a svaki sledeći zadatak prolaziće bolje. Dakle, udahnite svež vazduh, verujte u sebe i svoje planerske i organizacione sposob­ nosti, razvijajte ih svakodnevno i prilagođavajte situacijama, a Vaš um i događaj će Vam na kraju biti zahvalni!

Milica Novak

How to Deal with Stress in the Event Planning Industry?

cover story

More You are Professional – Less Stress You have

Did you know that the job of event manager / planner – according to numerous annual surveys related to stressful jobs – always ends up in the top ten?

What’s more, over the last five years it’s been rapidly climbing these lists, and the latest surveys show that this line of work comes in fifth – right behind sol­ diers, generals, firefighters, and pilots.

Careercast.com has developed a special rating method that points out to different specifics of certain job groups – whose common deno­ minator is stress.

Further each of these specifics is considered on its own: is the job physically demanding, does it re­ quire frequent travel, is there room for advancement, are there dead­ lines, does it involve the public, does it pose risks to the lives of the person doing it or ot­her people, does it involve com­petition, and is it subject to any out­side factors, for example those dictated by the environment.

You’ll agree that the result is not surprising – event management professionals come in fifth.

If you’re involved in event manage­ ment – either directly or indirectly – don’t let the statistics scare you.

Remember that despite all the ef­ fort, hard work, and planning, you can’t have everything under cont­

rol always. Being a professional in this business doesn’t necessarily mean that you must predict every possible issue or complication eve­ ry time something comes up at an event you planned.

Being a professional means that you accept the fact that this isn’t always possible. In our line of wo­rk, the first lesson is that which pertains to reducing stress.

The quicker you accept it, the more time you’ll have to react when the situation requires a quick response!

Let’s consider the following situa­ tion: the event is about to start, and someone spilled a drink over the middle area of the carpet in the conference room, right in front of the stage.

This is something you most defi­ nitely did not plan for could have done anything about. At this point, for starters, the single most impor­ tant thing is that you take a deep breath, normalize your heartbeat

as much as possible, completely eliminate the stress that – without a doubt – must be overwhelming, and start re­solving the issue before the attendees en­ter the room.

For example, you could move a pla­nt to the spot on the carpet.

The more level headed you are, the more quickly the solution will emerge.

Change the things you can change – one of them being the way you deal with stress.

Lesson number two pertains to yo­ur smile. Never drop your smile in front of your client.

The reasoning behind this is simple and backed by science – people who smile a lot experience eviden­ tly lower stress levels thanks to two happiness hormones: seroto­ nin and endorphins. Science has pro­ven that even what we call a

SEE Business Travel & Meetings magazine · May 2017

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s t o r y

Finally, perhaps the most im­ portant advice of all mentioned to help you lower your stress level as much as possible – be self-critical. fa­ke smile can sooths us and help us relax when in stressful or tense situations.

Not mention another very impor­ tant benefit of smiling – it makes all your attendees (inclu­ding your client) feel secure and safe, trust­ ing that you have the si­tuation un­der your control no mat­ter what.

Indeed, this is your job exactly.

It’s interesting that in Western co­untries there are forms of smile therapy used in treating stress.

If you want to be overcoming obstacles and unfore­seen situa­ tions on your own – without any help or assistance from others – we must tell you that this just isn’t possible.

It is crucial that you never ever lose your nerve. And you’ll agree that this isn’t always easy and simple.

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However, if we look at this from a different perspective, should this happen to you, you could be well on your way to rui­ning the entire event you worked so hard and di­ligent on.

When a situation arises that indi­ cates a catastrophe, always ask yo­urself this: “What’s the worst that could happen?” The event is already underway, so you can’t really stop it. Stay calm and quickly deal with your priorities.

Separate the „urgent” from the „im­ portant” and get down to it.

If your calmly and politely speaking to the person who should help or

SEE Business Travel & Meetings magazine · May 2017

Lesson number two pertains to yo­ur smile. Never drop your smile in front of your client. assist you in resolving the situati­on is futile, be even more polite and ask that person to call another co­worker or a superior to continue your communication. Including new people in the conversation almost always leads to solutions.

Next on our advice list is people management. If you want to be overcoming obstacles and unfore­ seen situations on your own –

Being a professional in this business doesn’t necessarily mean that you must predict every possible issue or compli­ cation every time something comes up at an event you pla­n­ned. Being a professional means that you accept the fact that this isn’t always possible. without any help or assistance from others – we must tell you that this just isn’t possible.

This job mandates teamwork reg­ ardless of you being the individu­al in charge of the event planning itself.

So if any segment goes wrong, or if the event is heading toward a di­rection that was not planned for, it is important to have people on your team whom you can rely on.

In these situations, the people sup­porting you should be dealing with the participants – in line with the instructions they received from you – while you’re troubleshooting the problem.

Stress levels decrease very quickly when you know that there’s some­

one close by who will assist you and keep everything in connecti­ on with the participants under control.

Finally, perhaps the most important advice of all mentioned to he­lp you lower your stress level as mu­ch as possible – be self-critical.

Acknowledge and embrace all your faults and virtues. Remember that you – if you are honest to yourself – are the only person who really kno­ws if everything at an event you planned went well and if there were any omissions.

And even if there were, don’t de­ny them. Analyze each one and le­arn from them. What led to the situa­ tion that made you lose your nerve?

Or be in a bad mood?

Maybe you were under stress be­ cause you kept thinking about the possible unforeseen situations that never even came about?

If you adopt this attitude and have an open mind, you won’t repeat the same mistakes next time.

Determine whe­ther your behavior has a pattern in these situations.

If the answer to this question is yes, change your approach.

Despite the fact from the begin­ ning of this article stating that the

s t o r y

event manager profession is one of the five most stressful jobs, there are countless methods that you can use to eliminate stress entirely or – if that’s not possible – then at least reduce it to a reasonable level. Change the things you can change – one of them being the way you deal with stress.

Try to always be prepared, take breaks whenever possible, set rea­ listic expectations of what you are doing, and in turn this will help you lead a healthier life.

It is crucial that you never ever lose your nerve.

The more attention you give to the­ se things, the more you will re­alize that the stress you feel when plan­ ning events is lower, and each next step goes better than the last.

So breathe in fresh air, believe in yourself and your planning and or­ga­nizational skills, work on them every day and modify them to dif­ferent situations, and your mind and your event will be grateful in the end!

#seebtm #kongresniturizam #seemice

c o v e r

Milica Novak

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destinacija

Nacionalni park Brijuni

Vanvremenski eventi u fantastičnoj prirodi otoka Brijuni Brijunsko otočje izuzetan je spoj prirodnih vrijednosti i kulturno-povijesne baš­ tine. Blaga klima i pogodni zemljopisni uvjeti, duboko u kopno uvučeni zaljevi te dobro branjeni visinski položaji, osigurali su kontinuitet djelovanja čovjeka na otoku od prapovijesti do najnovijeg doba.

Na relativno malom otočju, površine nešto veće od 7 km2, evidentira­ no je stotinjak lokaliteta i objekata arheoloških i kulturno-povijesnih vrijednosti koji obuhvaćaju razdo­ blje od prvog neolitskog naselja polu­zemunica u zaljevu Soline do stvaranja mondenog ljetovališta i lječi­lišta početkom proteklog stolje­ ća te predsjedničke rezidencije koju su tijekom 25 godina (1954-1979) pohodili državnici čak trećine zema­ lja diljem svijeta.

Doživjeti Brijune znači koračati kroz povjest, upoznati razne kultu­ re i civilizacije koje su ostavile svoj neizbrisivi trag i time otočje oboga­ tile magičnom tajanstvenošću.

Zalasci sunca nad Kastrumom, vo­ žnja biciklom pitomom divljinom, igranje golfa na obali mora pod

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stoljetnim borovima, livade pune jelenske divljači u smiraj dana ne mogu se opisati rječima.

mir od dnevnih obaveza i stresa, neke zanima golf, a neke jedinstveni safari-park.

Otkrivajući dio po dio te skrivene i vjekovima čuvane ljepote iz dana u dan sve se više počinje osjećati ta neodoljiva privlačnost koja tjera na ponovno vraćanje i prepuštanje brijunskoj čaroliji.

Nađe se još uvijek i onih koji ovo otočje smatraju Titovim pa ovamo dolaze ne bi li osjetili dašak prošlih vremena.

Brijuni su idealna turistička odmo­ rišna destinacija, još idealniji izbor za kongrese, poslovne sastanke i nagradna, incentive putovanja.

Ljeti pružaju užitak opuštanja za cijelu obitelj u kristalno čistom moru, a u proljeće i jesen u brojnim programima aktivnog odmora.

Turisti na Brijune dolaze iz mnogo razloga: većina ih bježi u brijunski

SEE Business Travel & Meetings magazine · maj 2017

Dok su ih nekad obilazili prinčevi, nadvojvode, baruni, industrijalci, književnici, glumci, političari i pri­ jestolonasljednici, današnji svjetski jet set ponovno upisuje Brijune na listu poželjnih destinacija pa godiš­ nje u lučicu Velikog Brijuna uplovi nekoliko stotina luksuznih jahti.

Brijuni danas nude smještaj u hotelima Istra – Neptun i Karmen te u nekoliko vila doživljaj boravka na ovim otocima djevičanske ljepote je nezaboravan.

Nacionalni park Brijuni Na Brijunima je malo što nemoguće, a to je najvažnija preporuka za organizatore stručnih okupljanja, poslovnih sastanaka i kongresa.

Usluga osoblja zaposlenog u nacio­ nalnom parku svakako je vrhunska, što s prirodnim ljepotama i boga­ tom poviješću ovih otoka zaista čini pravi razlog za dolazak.

Na Brijunima je malo što nemogu­ će, a to je najvažnija preporuka za organizatore stručnih okupljanja, poslovnih sastanaka i kongresa.

Kvaliteta usluge i prekrasne brijun­ ske lokacije omogućuju maštovite evente u prirodi, bez obzira na doba godine.

Time se, svakako, obogaćuje cjelo­ kupan doživljaj boravka poslovnih

#seebtm #kongresniturizam #seemice

d e s t i n a c i j a

ljudi na Brijunima, a stručni skup dobiva svoju opuštajuću dimenziju.

I pustolovni programi sve popularnijeg team buidlinga fantastično se uklapaju u brijunsku ponudu, bilo da se radi o potrazi za blagom u prekrasnom prirodnom i povije­ snom ambijentu ili o orijentacijskoj utrci s kotama tijekom koje se ta­ko­đer upoznaje bogata povijest Brijuna.

Brijuni su idealno mjesto za odmor i kreativan rad pa nemojte propu­ stiti priliku i priuštite si magičan doživljaj koji pružaju Brijuni.

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destination

National Park Brijuni

Timeless Events in a Fantastic Nature of the Island Brijuni The archipelago of Brijuni is an extraordinary blend of natural, historical and cul­tu­ral heritage. The mild climate and favorable geographical conditions, de­ ep retracted bays and easily defendable elevated fortifications, have secured a continuum in the human activity on the island from a pre – historic age until the present day.

Exsperience Brijuni means walking through the history, meeting differ­ ent cultures and civilizations that have left their indelible imprint which has enriched the islands with magic mystery.

The sunsets above the Byzantine Castrum, bike riding through gentle wilderness, playing golf near the beach under the centennial pines tree, meadows were game deer pasture at the close of day – all this is indescribable.

Revealing part by part of this hid­den and through centuries pre­served beauty day by day, more and more is possible to feel its ir­resistible charm that drives us into the renewed return of Brijuni enchantment.

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Brijuni National Park is ideal tou­r­ ist – resort destination, even much mo­re ideal choice for congresses, busi­ness meetings and awarded incen­tive tours.

During the summer, Brijuni offer pleasant relaxation in the crystal sea, and during the spring and au­tumn there are many active ho­li­day programmes for the whole family.

There are many reasons why the tourists arrive on Brijuni Islands: most of them break out into Brijuni peace far away from daily duties and stress, others are interested in golf or safari park.

There are also those ones who inspired by Tito’s period arrive on

SEE Business Travel & Meetings magazine · May 2017

the island impressed by former times.

Once visited by princes, archdukes, barons, industrialists, writers, ac­t­ ors, politicians and heirs to thro­ne, today Brijuni are one of most desir­ able destinations for the worldwi­ de elite, therefore annually some hundred of luxury yachts anchor in the port of Big Brijun.

Accommodated in hotels Istra Neptun and Karmen or in one of the villas, your sojourn on these virgin beauty islands will become unforgettable.

The service of the staff employed in the national park is certainly excellent and connected with the nature beauties and rich history

National Park Brijuni On Brijuni almost all can be done, and this is the most important message to the organizers of the congresses, business meetings and incentives.

of these islands really represents the right reason to come and visit Brijuni.

On Brijuni almost all can be done, and this is the most important message to the organizers of the congresses, business meetings and incentives.

The quality of service and beauti­ ful Brijuni’s locations allow the organization of fanciful events in the nautre, no matter the season.

In that way the complete experi­ ence for businessmen sojourn­ ing on Brijuni islands becomes enriched and in the other hand

#seebtm #kongresniturizam #seemice

d e s t i n a t i o n

the congress gets its relaxing dimension.

Adventurous programmes such team building is, perfectly blend with Brijuni offer, no matter if we talk about the treasure hunting in the beautiful natural and histori­ cal ambient or orientational race during which all participants get acquainted with rich history of Brijuni archipelago.

Because of all these Islands are an ideal place for rest and creative work and do not miss opportunity and treat yourself with magical experience that provide Brijuni.

SEE Business Travel & Meetings magazine · May 2017

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SEE Business Travel & Meetings magazine | februar 2016

Promocija destinacije uz pomoć Travel Blogera

aktuelna tema

Jan Petersen/TBEX Events

Novi trendovi u travel industriji

TBEX je međunarodna organizacija koja okuplja blogere iz svih delova sveta koji se bave turizmom. Cela priča počinje još 2009. godine kada je travel blogerka Kim Mott tražila saputnike – druge travel blogere, za svoje sledeće putovanje i predložila manji sastanak i viđanje sa zainteresovanima. S obzirom na to da je oku­pljanje trajalo kratko, a pokazalo da postoji ogorman potencijal, ubrzo je pre­ra­slo u veći događaj. Danas, TBEX predstavlja najveće udruženje vezano za puto­vanja. Svaka od ovih konferencija privuče između 600 i 1.000 delegata iz čitavog sveta, među kojima su novinari, PR kompanije i njihovi klijenti, ali i DMC agencije, kako bi se povezali sa najuticajnijim travel blogerima i onima koji kreiraju digitalne sadržaje.

Svake godine, održavaju se tri međunarodne konferencije: u Sjedinjenim Američkim Državama, u Evropi i jednoj nasumično izabranoj destinaciji, popularno nazvanoj international.

Ove godine, za international des­ tinaciju, koja ujedno predstavlja i destinaciju prve konferencije, izabran je Jerusalim, glavni grad Izraela, a datum održavanja bio je od 20 – 22. marta 2017. godine.

Za američku destinaciju kongresa izabran je grad Hantsvil u državi Alabama, a evropska destinacija ovaj put je grad Kilarnej u Irskoj.

„Jerusalim je izabran za prvu TBEX međunarodnu destinaciju zbog svo­je, uglavnom svima poznate, mul­ti-kulti istorije”, izjavila je Patti Hosking, potpredsednica TBEX-a. „Geografski, nalazi se u Aziji, ali je ekonomijom i kulturom puno bliži i sličniji Evropi.

Zbog toga, ovaj grad zapravo pred­ stavlja posebnu destinaciju i najbo­ lje ga opisuje reč international.

Za mnoge ljude koji vole da putuju i travel blogere ovo je mesto koje su oduvek želeli da posete, tako da znamo da su svi učesnici sa sobom poneli najrazličitije i jedinstvene utiske destinacije.”

Ova trodnevna konferencija uklju­ čivala je radionice i predavanja u ICC (Internacionalni kongresni cen­tar) Jerusalim, a učesnici su tako­đe imali prilike da učestvuju u različitim aktivnostima po gradu koje su za cilj imale da ih dodatno kreativno inspirišu.

Neke od njih bile su obilasci i vo­ đe­ne ture prilikom kojih su bili u mogu­ćnosti da vide i čuju nešto no­vo o istorijskim znamenitostima, pose­te centrima multikulturnih zaje­d­nica kao i ture tokom kojih su im bila predstavljana umetnička i kulturna dostignuća Jerusalima.

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a k t u e l n a

t e m a

Ono što je interesantno za ovaj do­gađaj, jeste da je ovo prvi put da je TBEX konferencija održana na Bliskom istoku, a bila je inicirana od strane razvojnih organa Jerusalima koji su dobili veliku podršku opšti­ na, Ministarstva turizma i Ministar­ stva nasleđa.

Danas, kada se najveći deo komu­ nikacije generalno odvija online, možemo shvatiti koliko je zapravo veliki potencijal promocije destinacije putem društvenih mreža.

Društvene mreže i njihova snaga postale su odličan promotivni alat u turističkom marketingu jer je nji­hov glavni zadatak da ohrabre svoje korisnike da budu deo mreže i interaktivno učestvuju.

One menjaju način na koji ljudi mi­sle i dele svoja, u ovom slučaju, putna iskustva. Imajući u vidu da je turizam praktično proizvod, od izuzetne i presudne važnosti je pro­ movisati „lepo i pozitivno iskustvo” destinacije.

Stoga, biranje destinacije i/ili re­gi­ ona postalo je važan deo mar­ke­ting pla­na, a travel blo­govi dra­go­ce­ni

Jan Petersen/TBEX Events

izvori informacija koji za cilj ima­ju da „ispričaju priču”, us­pos­ta­ve i na­ prave čvrstu vezu sa po­ten­­ci­jal­nim posetiocima.

Travel blogovi zapravo predstavljaju virtuelne dnevnike koji su dostu­ pni svakom korisniku interneta bez obzira na to gde se nalaze.

Postovi se, dalje, dele među poro­ dicom, prijateljima, kolegama, sa­ radnicima, što čini da je interakcija sve veća, a samim tim se povećava i šansa da potencijani posetioci po­stanu novi posetioci.

Kombinuju tekstualne sadržaje sa fotografijama, video klipovima i audio zapisima, nude prave virtu­ elne priče koje lako i brzo zaokupe pažnju prikazujući nam šta sve mo­

Svemu ovome idu u prilog i najno­ vije studije koje svedoče tome da ljudi danas više veruju digitalnim sadržajima nego tradicionalnim medijima.

Jan Petersen/TBEX Events

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žemo da doživimo, osetimo, vidimo i naučimo na toj destinaciji.

SEE Business Travel & Meetings magazine · maj 2017

Motivacija i kreativnost travel blogera u opisima destinacije zavise od zabave, informacija koje su im na raspolaganju, ali i najvažnije, od mogućnosti da se slobodno izaraze.

Oni igraju značajnu ulogu u online svetu i zauzimaju veliki deo njego­ vog prostora, i na taj način pomažu ljudima da donesu odluku u vezi sa destinacijom.

Statistika pokazuje da u svetu po­s­toji 173 miliona blogova na in­ter­netu na kojima se postovi postavlja­ju i ažuriraju na dnevnoj bazi, a svake godine ovaj broj rapidno raste.

Dobar primer saradnje između tra­vel blogera i destinacije jeste uspešna kampanja za turizam Južne Afrike koja sarađuje sa 15 međuna­ rodnih blogera koji imaju zadatak da promovišu ovu destinaciju.

Hešteg #meetsouthafrica kao deo kampanje na društvenim mrežama

t e m a

Portal Eyefortravel.com kaže da 52% onih koji planiraju putovanje za to koriste društvene mreže, dok na portalu Sproutsocial.com možete pronaći podatak da je 52% ljudi bilo pod tako velikim uti­ cajem društvenih mreža da su zbog toga promenili svoje početne planove vezane za putovanja. i travel blogovima pomogao je da se poveća broj poseta ove države.

Britanci su otišli još jedan korak na­ pred – uvrstili su u deo marketing strategije saradnju sa blogerima koje menjaju na svake dve godine.

Sve u svemu, blogovi posetiocu pri­ kazuju živo iskustvo koje destinacija poseduje.

Ono stvara obećanje koje destina­ cija daje krajnjem korisniku, što se pokazalo da je od vitalnog značaja za turističku industriju generalno.

A kako sve ovo funkcioniše u pra­ksi?

Pođimo od najčešćeg puto­vanja: planiranje godišnjeg odmora. Veru­

jemo da se, kao i mi uostalom, pre planiranja raspitujete o destinaciji.

Kako je ovo vreme digitalne komuni­ kacije i sadržaja, sve potrebne infor­ macije su na samo „klik” od vas.

Tako da, imajući sve ovo u vidu, treba biti svestan uticaja koji travel blogeri mogu da imaju na destina­ ciju.

Takođe, treba razmišljati i o nači­ nima na koji se oni mogu uključiti u budućnosti u svrhu promocije de­stinacije i kreiranja njenog imi­ dža, što će, samim tim, dovesti i do povećanja prodaje i tražnje za tom destinacijom.

#seebtm #kongresniturizam #seemice

a k t u e l n a

Milica Novak

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Travel Bloggers Promote Destinations

Jan Petersen/TBEX Events

hot topics

New Trends in Travel Industry

TBEX is an international organization that brings together bloggers from all cor­ners of the world who are involved in tourism. The idea has been around sin­ce 2009, when travel blogger Kim Mott started looking for travel buddies – other travel bloggers – for her next trip and suggested a small meet and gre­et to interested people. Since the gathering was brief, but showed huge poten­ tial, it soon grew into a major event. Today, TBEX represents the biggest travel association. Each of these conferences draws somewhere between 600 and 1,000 delegates from around the world, including reporters, PR companies and their clients, as well as DMCs, which network with the most influential travel bloggers and those who create digital content.

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Every year, three international con­ ferences are held: in the Uni­ted States, in Europe, and a randomly selected destination, aptly dubbed international.

This year’s international destina­ ti­on – which also represents the de­s­tination of the first conference – was Israel’s capital Jerusalem, wh­i­le the dates were March 20-22, 2017.

be­cause of its quite well-kno­wn multicultural history,” says Pat­ti Hosking, TBEX Vice President.

“Geographically in Asia, but more economically and culturally aligned with Europe.

The American leg of the convention took place in Huntsville, Alabama, and the European destination this time was Killarney, Ireland.

“Jerusalem was picked for the first TBEX international destination

It’s a bucket-list destination for many people who like to travel, including travel bloggers, and we know that our attendees found diverse and unique experiences there.”

That is why this city actually rep­ resents a special destination, best described as international.

SEE Business Travel & Meetings magazine · May 2017

The three-day conference included workshops and lectures at the ICC (International Convention Center) Jerusalem, and the attendees also had opportunities to participate in different activities around the city that were meant to further inspire them in creative ways.

Some of these included guided tours where they were able to see and hear new things about historical landmarks, visits to mul­ticultural community centers, and tours that introduced them to Jerusalem’s achievements in art and culture. What is interesting

t o p i c s

important part of marketing plans, and travel blogs are now valuable sources of information that aim to “tell stories,” establish and form strong connections with potential visitors.

Jan Petersen/TBEX Events

about this event is that this is the first time that TBEX was held in the Middle East, and it was initia­ t­ed by Jerusalem’s development b­odies, which received big support from municipalities, the Ministry of To­urism, and the Ministry of H­eritage.

Today, when most of communica­ tion takes place online, we realize how actually great the potential to promote destinations through social media is. Social media and their power have become an excel­

lent promotional tool in tourism marketing, as their main goal is to encourage their users to network and interact.

They are changing the way people think and share their – in this case travel – experiences. In light of the fact that tourism is practically a pro­duct, it is extremely important and crucial to promote a “good and positive experience” of destination.

That is why choosing a destinati­on and / or region has become an

Travel blogs are actually virtual journals that are available to any Internet user regardless of his or her location.

They combine text with photos, videos, and audio recordings, of­ fering authentic virtual stories that easily and quickly captivate us by showing all the different things we can experience, feel, see, and learn at different destinations.

Blog posts are then shared with family, friends, colleagues, and associates, making this interacti­ on bigger and bigger and in turn increasing the chances for pros­ pective visitors to become new visitors.

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h o t

All this is further supported by re­ cent studies that testify to the fact that people today have more trust in digital content than the traditio­ nal media.

Jan Petersen/TBEX Events

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37

h o t

t o p i c s

Travel bloggers’ motivation and creativity in their descriptions of destinations depend on entertain­ ment, available information, and most importantly opportunities to freely express themselves.

They play a significant role in the online world and occupy a large se­g­ment of this space, helping pe­o­ ple to make decisions regard­ing po­ tential destinations. Statistics show that there are 173 million blogs on the Internet where posts are published and updated on a daily basis, and every year this number is growing rapidly.

One good example of collaboration between travel bloggers and desti­ nations is South Africa’s successful tourist campaign, which involves 15 international bloggers tasked with promoting this destination.

The #meetsouthafrica hashtag, as part of the campaign on social

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Portal Eyefortravel.com says that 52% of travelers use social media to plan a trip, and on Sproutsocial.com you can find that 52% of travelers were so influenced by social media that they changed their original travel plans.

media and travel blogs, has helped to spike the number of visits to this country.

Brits went one step further: part of their marketing strategy includes collaboration with bloggers who switch every two years.

All in all, blogs demonstrate a live experience of a destination to visi­ tors. This creates a promise of the destination to the end user, which has proven to be vital to the tou­ rism industry in general.

But how does all this work in pra­ c­tice? Let us start with the most usu­al type of travel: planning a vacation.

We’re sure that – just like we do – you too make inquiries about the destination before the planning starts. And since this is a time of digital communication and digital content, all the information you need is just a click away.

Having all this in mind, we should be aware of the impact that travel bloggers can have on a destination.

Finally, we also need to think about the ways to involve them in the fu­ture in order to promote a des­ tination and create its reputation, which will in turn lead increased sales and demand for the desti­ nation.

Milica Novak

industrija

Igor Kovačević, Kongresni biro, Turistička organizacija Srbije

Izazovi za novih 10 godina

Ove godine, Kongresni biro slavi 10 godina rada. Kako je sve počelo? Kada se osvrnete, šta smatrate da je najvažnije što je urađeno u proteklom periodu?

Pre 10 godina Turistička organiza­ cija Srbije (TOS) je donela odluku o formiranju posebnog odeljenja koje će u fokusu imati jedan od strateških win-win proizvoda tu­ rizma Srbije, a koji po formi treba da prati međunarodne standarde destinacijskog menadžmenta.

Od tada do danas Kongresni biro Srbije funkcioniše kao sastavni deo TOS-a, i ono što je najbitnije, predstavlja integralni deo svih stra­teških i operativnih aktivno­sti TOS-a.

Biro je prepoznat od strane doma­ ćih asocijacija, udruženja, saveza, uvaženih stručnjaka, doktora,

istra­živača, profesora i profesiona­ laca kao entitet koji im bez rezerve pomaže u postupku isticanja kan­ didature za organizovanje među­ narodnih kongresa u Srbiji, i time se kreira mogućnost da domaću ekspertizu, znanje i inovativnost predstave svojim kolegama iz ino­ stranstva upravo u Srbiji.

Na taj način aktivnosti Biroa posta­ ju jedan od elemenata kreiranja društva baziranog na znanju.

Ono što je osnov svih aktivnosti je platforma privatno-javnog part­ ner­stva, jer bez komunikacije i part­nerstva sa privatnim sektorom i našom kongresnom industrijom (hotelima, PCO i DMC agencijama), rezultati sigurno ne bi bili tako značajni. Pre 10 godina, osim nasleđenih kongresnih kapaciteta, Srbija je imala nisku baznu osnovu.

Kako se industrija razvijala, kako su

otvoreni novi kapaciteti i renovira­ ni postojeći, tako je tržište raslo, ta­ko je i Biro u svojim aktivnostima napredovao.

Bez uzajamnog podržavanja, razgo­ vora i konstruktivnih kritika, kong­ resni turizam Srbije ne bi danas bio jedan od nosećih proizvoda.

Odnos saradnje i koopeticije unutar Srbije i pojedinačnih destinacija, odnos međusobnog poverenja i uvažavanja među svim činiocima lanca vrednosti kongresnog iskus­ tva je nešto što strani organizatori kongresa i klijenti osećaju i nešto na čemu moramo da nastavimo da gradimo vidljivost na stranom tržištu. Šta je ono na šta ste Vi najviše ponosni?

Period za nama pokazuje kontinui­ tet aktivnosti, što je veoma bitno za

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i n d u s t r i j a jednu javnu instituciju. Veliki broj stvari je urađen, a veliki broj stvari tek predstoji da bude urađen.

Veoma sam ponosan što su aktivnosti destinacijskog menadžmenta koje se rade u Birou u potpunosti kreirane prema međunarodnim standardima i svetskoj praksi, i što se ni po čemu ne razlikuju od aktivnosti naših kolega iz nekih od najuspešnijih evropskih i svetskih destinacija. One su fokusirane na principe proaktivne prodaje i isticanje kandidature.

Iako raspolažemo ograničenim re­ sursima (pre svega ljudskim), stan­ dard kvaliteta, prodaje i komunika­ cije destinacije je nešto što klijenti prepoznaju i znaju da cene.

Kada jedna mala destinacija kao što je Srbija može da konkuriše velikim „igračima“ na svetskom tržištu kva­litetom svog odnosa i proizvo­ dom, onda je to i odgovornost da u na­rednom periodu radimo još bolje kako bi standard održali.

U pojedinim stvarima, kao što je broj podnetih kandidatura po zaposlenom, ili broj uspešnih kandida­tura po zaposlenom, naš Biro je vodeći u svetu.

Takođe, od prošle godine zajedno sa našim partnerima iz kongresne industrije počinjemo da budemo aktivniji i na korporativnom tržištu.

Slobodno možemo reći da udruži­ vanjem resursa i kontakata dobri rezultati nisu izostali.

U prethodnih 10 godina kongresna industrija i Biro su uspeli da Srbiju ponovo dovedu na mapu međunarodnog kongresnog tržišta.

Pre 10 godina nas nije bilo nigde, klijenti ništa nisu znali o našim ka­ pacitetima, a danas se sa ponosom kandidujemo za najveće događaje, konkurišemo vodećim svetskim

40

gradovima, i konačno, organizuje­ mo najprestižnije svetske i evrop­ ske kongrese, i u tih nekoliko dana Srbija postaje centar sveta, tada je Srbija broj 1 u datoj oblasti.

Zaista je odličan osećaj kada me­se­ce i godine uložene u neku kandidaturu, zajedno sa našim profeso­rima, doktorima i struč­ njacima pred­stavite svetu.

A ako dobijemo kandidaturu, onda znate da je to prava stvar. Čak i kada izgubimo, a uglavnom je to u korist većih i bogatijih destina­ cija, ja sam zadovoljan, jer je samo predstavljanje podrazumevalo iz­la­ ženje iz zone komfora i takmi­čenje po uslovima u kojima znate da kre­ćete sa niske startne pozicije.

Koji su bili najveći izazovi za Kongresni biro?

Veliki je broj profesionalnih izazova.

Ono što TOS strateški i operativno realizuje tokom čitave godine, i sa­mim tim i Biro, je kontinuirano unapređenje imidža koje Srbija ima na stranim tržištima.

Iako se kongresno tržište čini nisko saturiranim, veoma je teško za no­vu destinaciju pronaći prostor i steći poverenje klijenta.

Vrlo je dobro što je kvalitet usluge naših hotela, PCO, DMC i AV kom­ panija na visokom nivou, jer je to ne­što što klijenti očekuju i to pita­ nje se više ne postavlja.

Sad ulazimo u drugu fazu izgradnje imidža i to na bazi prepoznavanja jedinstvenih iskustava i doživljaja koje Srbija pruža.

Na koje aktivnosti Kongresni biro Srbije je najviše usmeren?

Aktivnosti Kongresnog biroa Sr­bi­je su usklađene sa godišnjim planom TOS-a, jer je neophodno ostvariti sinergetske efekte ukupne promo­ cije Srbije.

SEE Business Travel & Meetings magazine · maj 2017

Sa druge strane, aktivnosti Biroa usaglašavamo i sa planovima kongresne industrije, imajući u vidu snažnu međusobnu podršku.

Budžetski najintenzivnije aktivnosti se odnose na nastup na sajmovi­ ma, a od prošle godine koncept nastupa je unapređen u svakom smislu, i ono što raduje je oko 300 sastanaka koji se realizuju tokom sajmova.

Aktivnosti kandidovanja Biro svr­sta­ va u red najnaprednijih, a sa­mo u prošloj godini započeto je gotovo 40 kandidatura, pozitivno je pot­vr­ đeno 20, a u ovoj godini već imamo novih 10 kandidatura i 4 potvrde.

Neophodno je istaći i organizova­ nje inspekcija destinacije za među­ narodne asocijacije i korporativne klijente, a samo u prošloj godini Biro je u saradnji sa partnerima ugostio 250 klijenata.

Koji su planovi za naredni period?

Trenutno očekujemo odluke za međunarodne kongrese koji poten­ cijalno donose oko 100.000 noćenja u Srbiju i prihod od oko 35 miliona evra.

Proces standardizacije PCO i DMC agencija će takođe do kraja godine biti realizovan, jer je to jedna od poslednjih faza etabliranja desti­ nacije i kongresne industrije.

Nastavljamo razvoj odnosa sa vo­ dećim AMC i global PCO kompani­ jama, u isto vreme dižući vidljivost prema domaćim stručnjacima koji su aktivni u međunarodnim asoci­ jacijama.

Miona Milić

industry

Igor Kovacevic, Convention Bureau, Tourism Organization of Serbia

Challenges for the New-Coming 10 Years

This year, the Convention Bu­­ re­­au is celebrating 10 years of work. How did it all begin?

When you look back, what do you consider the most important thing done in the past period?

10 years ago, Tourism Organization of Serbia (TOS) has decided to form a special department which will be focused on a strategic win-win tourism product of Serbia, which should follow the international standards of destination manage­ ment. Since then, Serbia Convention Bureau functions as an integral part of the TOS, and most importantly, is an integral part of all strategic and operational activi­ ties of the TOS. Biro has been recognized by the national associations, unions, alliances, eminent experts, doc­ tors, researchers, professors and

professionals as an entity that helps them unreservedly in the process of candidacy for organizing international congresses in Serbia, and, thus, creates the possibility for them to present local expertise, knowledge and innovation to their counterparts from abroad in Serbia itself. In this way, the activities of the Bureau become one of the elements of creating a knowledgebased society.

The basis of all activities is a platform of public-private partner­ ship, as without communication and partnership with private sector and our congress industry (hotels, PCO and DMC agencies), the results would not have been so significant. 10 years ago, except for inherited convention facilities, Serbia had a low base grounds. As the industry evolved, as the new capacities opened and the existing

ones renovated, thus the market was growing, and thus the Bureau moved on in its activities.

Without mutual support, dialogue and constructive criticism, congress tourism of Serbia would not today be one of the leading products.

The relation of cooperation and co-petition within Serbia and indi­ vidual destinations, a relationship of mutual trust and respect among all stakeholders of the value chain of congress experience is some­ thing felt by the foreign congress organizers and the clients, and the ground on which we must continue to build the visibility in foreign market.

Which is the issue you are the most proud of?

Past period shows the continuity of activities, which is very important

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i n d u s t r y for a public institution. A great number of things was done, and many things are yet to be done.

I am very proud to have destination management activities performed in the Bureau fully designed according to international standards and global practice, and in no way different from the activi­ ties of our colleagues from some of the most successful European and world destinations.

Those are focused on the principles of proactive sales and emphasis of candidacy.

Although we have limited resourc­ es on disposal (especially human ones), the standard of quality, sales and destination communication is something recognized and ap­ preciated by the customers. When a small destination like Serbia can compete the great “players” in the global market by the quality of its relation and the product, then it represents a responsibility for us to do even better in the future in order to keep the standard at that level. As for certain issues, such as the number of candidatures submitted per employee, or the number of successful candidatures per employee, our Bureau is the leading one in the world.

Also, since last year, together with our partners from the convention industry, we are beginning to be more active in the corporate mar­ ket. We can safely say that joining the resources and contacts ended up in good results.

In the past 10 years, the convention industry and the Bureau managed to bring Serbia back on the map of the international convention market. 10 years ago, there were no sign of us, clients knew nothing about our capacities, and, nowadays, we are proud to candidate for the biggest events, compete with the world’s lead­

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ing cities, and finally, organize the most prestigious world and European congresses, and, for tho­se few days, Serbia becomes a centre of the world, Serbia is then number 1 in a given field.

It’s really a great feeling when mon­ ths and years invested in a candida­ cy, together with our professors, doctors and experts, are presented to the world. And if we get the no­mination, then you know it’s the right thing to do. Even when we lo­se, mainly in favour of larger and richer destinations, I am satisfied, because the representation itself meant getting out of the comfort zone and contesting in the conditi­ ons in which you know are mo­ving from a low starting point.

What were the greatest challenges for the Convention Bureau?

A great number of professional challenges. What strategically and operationally realizes the TOS throughout the year, and therefore the Bureau as well, is a continu­ ous improving of the image got by Serbia in foreign markets. Although the convention market seems to be low saturated, it is very difficult to find space for a new destina­ tion and gain the trust of the client therein. It is very good that the quality of service of our hotels, PCO, DMC and AV companies is at a high level, as it is something expected by the customers and no longer questioned. Now we are en­ tering the second phase of image creating on the basis of recognition of unique experiences and adven­ tures offered by Serbia.

Which are the activities that the Convention Bureau of Serbia is the most focused on?

The activities of the Conven­ tion Bureau of Serbia are aligned

SEE Business Travel & Meetings magazine · May 2017

with the annual plan of the TOS, because it is necessary to achieve synergetic effects of the overall promotion of Serbia. On the other hand, we comply the activities of the Bureau with the plans of the convention industry as well, taking into account the strong mutual support.

The most intense activity in terms of budget refers to the perform­ ance at the fairs, and, since last year, the performance concept is improved in every way, and what makes us happy is around 300 meetings realized during the fairs.

The activities of candidacy ranks the Bureau among the most ad­ vanced, and only last year almost 40 candidatures began, 20 positively confirmed, and in this year we already have 10 new candidatures and 4 confirmations.

It is necessary to emphasize the organization of destination inspec­ tions for international associa­ tions and corporate clients, and, only last year, in cooperation with partners, the Bureau hosted 250 clients.

What are the plans for the future?

Currently we expect the decisions for international congresses which could potentially bring about 100,000 overnight stays in Serbia and revenues of around 35 million euro. The process of standardiza­ tion of PCO and DMC agencies will also be realized by the end of this year, as it is the one of the final stages of establishing a destina­ tion and convention industry. We continue to develop relationships with leading AMC and global PCO companies, at the same time rais­ ing visibility to local experts who are active in international associa­ tions.

Miona Milic

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tema broja

Kako ugostiti VIP osobu

Šta svaki organizator događaja treba da zna o VIP protokolu?

Organizacija VIP događaja nije nešto sa čime se susrećemo svakodnevno. Radi se o posebno planiranim događajima za koje važe posebna i nova pravila koja mo­ra­ju biti ispoštovana. Pogotovo ako je ta VIP osoba iz druge zemlje, gde va­že drugi običaji i postoje norme sa kojima nismo upoznati. Nije isto kada va­šem događaju treba da prisustvuje neko od visokih državnih zvaničnika, amba­sadora ili predstavnika top menadžmenta neke od kompanija. Zbog toga postoje protokoli.

Protokol zapravo predstavlja pisa­ ne norme, običaje i pravila koja su ustaljena na određenim tipovima događaja i kojih bi svi koji su direk­ tno uključeni u organizaciju trebalo da se pridržavaju.

Kada se radi o događajima na koji­ ma će prisustvovati i neki od zvani­ čnika, zadatak event menadžera je da svim svojim internim i eksternim saradnicima objasni zbog čega se stvari rade na određen način.

Drugim rečima, ukoliko vašem do­ga­ đaju treba da prisustvuje neka VIP ličnost, protokol se mora poštovati od početka do kraja.

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Kojim redom govornici treba da pričaju, ko će tačno gde da sedi, kada ko treba da uđe, sa kim da se pozdravi, ko se sa kim pozdravlja...? Upravljanje ovakvim tipom događaja nije ni malo lako, pogo­ tovo ako to nije nešto što radite svakodnevno.

U svakom slučaju, ne škodi pri­ premiti se za ovaj tip događaja na vreme. Ministri, predstavnici ministarstava, gradonačelnici, ge­neralni menadžeri, možda čak i članovi kraljevske porodice, mogli bi da jednog dana budu deo vašeg događaja. A ove posebne prilike zahtevaju temeljne pripreme.

SEE Business Travel & Meetings magazine · maj 2017

S tim u vezi, ako budete sledili i pra­tili sledeće korake protokola pri organizaciji ove specifične vrste događaja, sve će biti u redu.

Pravilo #1 – VIP gost treba da bude pozdravljen na odgovarajući način Kao event menadžer, treba da zna­ te da nije na Vama da pozdravljate VIP goste. Ovaj deo treba da odradi druga VIP osoba koja se nalazi u ti­mu za koji radite – u zavisnosti od tipa događaja to može biti general­

b r o j a

Što više informacija imate na ras­po­ laganju, manji je prostor za greške.

Na kraju, ne biste želeli da ljudi sa kojima radite, a koje je trebalo da uputite u protokol, ne budu dobro ili dovoljno obavešteni.

Pravilo #3 – Gde sedi VIP gost?

ni menadžer kompanije ili najviše službeno lice koje će prisustvovati događaju.

Primer: organizujete važnu prosla­ vu povodom otvaranja fabrike, a jedna od zvanica je i Ministar eko­ nomije. Njega bi trebalo da sačeka i pozdravi generalni menadžer fa­brike.

Dakle, Vaš posao je da poznajete protokol i njegova pravila i da time svom klijentu ili ljudima sa kojima radite pomognete ono što zovemo „navigacija događaja“.

Pravilo #2 – Ako se radi o VIP osobi iz druge zemlje...

Bilo bi dobro da se, kada saznate ko će VIP osoba biti, raspitate o tome odakle dolazi, da li postoje neki po­sebni običaji, kakva su njegova religijska ubeđenja, da li ima nekih posebnih zahteva oko ishrane, koliko će dugo ostati, kojim jezikom govori, te u skladu sa tim na vreme obezbediti prevodioca itd.

Jedna od najvažnijih stvari koju tre­ ba da znate u vezi sa protokolom jeste gde ko treba da sedi.

Ako je VIP ličnost takođe i jedan od govornika ili uzima učešće u nekoj diskusiji za okruglim stolom, treba da znate gde on treba da sedi. Primer: ukoliko treba da sedi za stolom, njegovo počasno mesto je prvo mesto desno od osobe koja predsedava događajem - domaćin.

Sledeći po važnosti VIP gost sedi sa leve strane domaćina i tako da­lje.

Ako je samo član publike, Vaš po­sao je da njegovo mesto jasno obeležite (najčešće papirom sa ime­nom i prezimenom) u prvom redu sedenja. Takođe, ukoliko je moguće, treba izbeći da dva muš­ karca ili dve žene sede jedan pored drugog/druge.

SEE Business Travel & Meetings magazine · maj 2017

#seebtm #kongresniturizam #seemice

t e m a

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t e m a

b r o j a

Ako se radi o sastanku ili konferen­ ciji raspored sedenja uslovljen je programom i rasporedom stolova.

U najvećem broju slučajeva radi se o „britanskoj postavci“ - kada domaćin sedi u čelu ili „francuskoj postavci“ kada sedi u centralnom delu dužeg dela stola. Ostali gosti se smeštaju po protokolu koji smo objasnili u pasusu iznad.

Pravilo #4 – Početak događaja i VIP gost Kao što postoje pravila vezana za sedenje, tako postoje i za obraća­ nje. Treba da znate ko prvi treba da se obrati, a ko je sledeći za njim.

U najvećem broju slučajeva, praksa je da konferenciju/događaj otvara domaćin, a zatim da reč da svom VIP gostu, i nakon toga se obraća­ ju svi ostali koji prisutni po rangu važnosti. Razlog za ovakvo pravilo je sledeći: visoki zvaničnici i VIP osobe uglavnom imaju prebukiran dnevni raspored i nemaju puno vremena. Često se dešava da se, nakon što završe obraćanje, VIP gosti ljubazno zahvale svima na prisustvu i izvine što moraju da krenu.

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Pravilo #5 – Umeće komunikacije sa osobljem drugih odeljenja Event protokola Aktivnostima visokih državnih zvaničnika i predstavnika države upravljaju odeljenja Event protokola. Tako da, kada VIP osoba pri­ sustvuje događaju, očekujte poziv nekog od savetnika za protokol koji će sa Vama imati zadatak da prođe kroz sve detalje događaja. Budite spremni i prokušajte da što detalj­ nije i sadržajnije informacije dajete u svojim odgovorima. Uz to, ovo je uvek dobra prilika da naučite nešto novo jer se ti ljudi bave organizaci­ jom samo takvih tipova događaja!

Pravilo #6 – Ko gde stoji kada dođe do fotografisanja?

Ako ste mislili da je ovo posao fo­tografa, prevarili ste se - nije!

Fotograf će samo uslikati, ali Vi ćete morati da svakom od gostiju da nađete mesto. Ovo može biti zahtevno jer za malo vremena koje Vam je na raspolaganju, treba da

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napravite dobar raspored. Primeti­ te sledeće: koliko ljudi treba da se fotografiše, ko je visok, ko je nizak, kakva je pozadina ispred koje treba da se slikaju, da li je neko došao sa svojim partnerom itd. Nije baš jednostavno, zar ne?

Sve ovo ne može biti dobro izve­ deno bez dobre komunikacije i po­štovanja svih članova tima.

Timski rad u poslu organizacije do­gađaja je od presudnog značaja, pogotovu kada se radi o događaji­ ma koji se ne organizuju svakod­ nevno.

Svi mi koji se bavimo ovim poslom treba da se trudimo da sebe izgra­ dimo kao što boljeg člana tima, a to se može postati samo usvajanjem novih znanja.

U tom smislu, ako poznajete proto­ kol i razvijate sposobnosti interne i eksterne komunikacije, možete biti veoma dragocena karika u lancu organizacije.

Takođe, to Vas lako može izdvoji­ti od konkurencije jer u očima kli­ jenta postajete prepoznatljivi po pro­fesionalnosti i znanju.

Milica Novak

cover story

How to Handle a VIP Guest

What Every Event Planner Needs to Know About the VIP Protocol?

Planning VIP events isn’t something we encounter every day. These events are special, and the rules that apply are special and new. In particular if the VIP individual is from another country, with entirely different customs or standards we’re not familiar with. It’s different when your event is to be attended by high officials, ambassadors, or company top management. That is why there are protocols to be put in place.

Protocols are actually standards, customs, and rules laid down in writing that are common at certain types of events and that everyone who is directly involved in the ev­ ent planning must abide by.

When it comes to events that are attended by officials, the event ma­ nager is responsible for explaining why things are done a certain way to all internal and external col­ laborators. In other words, if your event is to be attended by a VIP individual, the protocol must be adhered to from start to finish.

What speakers go first, who sits where, who enters when, who sho­uld greet who...? Managing this kind of events is not at all easy, especially if it’s not something you do every day.

In any case, it would be good to pre­pare for this type of event on time. Ministers, representatives of ministries, mayors, general mana­ gers, or perhaps even members of royal families could one day be part of your event.

And these special occasions requ­ ire thorough preparations. In this regard, if you adhere to and follow these protocol steps in planning these particular events, everything will be fine.

Rule #1 – VIP guests should be welcomed in certain ways As an event manager, you should know that it’s not your job to

wel­come VIP guests. This part has to be done by another VIP indivi­du­al who is on the team you are working for – depending on the kind of the event, this could be the company’s general manager or the highest official who is going to attend the event.

For example: you’re planning an important celebration to mark the launch of a factory, and one of the guests is the Minister of Economy.

He should be welcomed and gre­ eted by the General Manager of the factory.

Your job is to know the protocol and its rules, and this way help your client or the people you work to navigate the event.

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c o v e r

s t o r y to take part in a roundtable discus­ sion, you need to know where the person is supposed to be seated.

Rule #2 – If the VIP individual is from another country...

It would be good – once you learn who the VIP is – to inquire about where the individual comes from, whether there are any special cu­stoms there, if the individuals has any religious beliefs, whether there are any special diet requirements, how long will the individu­ al stay, and what language the in­dividual speaks and accordingly secure an interpreter, etc.

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The more information you have available, the less room for error.

Finally, you would not want the people you work with, whom you are supposed to introduce to the protocol, to be poorly or insuffici­ ently informed.

Rule #3 – Where will the VIP sit?

One of the most important things you need to know about the proto­ col is the seating. If your VIP is also one of the speakers or scheduled

SEE Business Travel & Meetings magazine · May 2017

For example: if you need to sit at the table, the VIP’s place of honor is the first seat to the right of the person presiding the event – the host. The VIP guest subsequent in line by importance should be seated on the left side of the host, and so on.

If the individual is only a member of the audience, your job is to cle­ arly mark the person’s seat in the first row (usually with the full name printed on a piece of paper).

Also, if it’s possible, you should avoid seating two men or two women next to each other.

If the event is a meeting or a con­ ference, the seating is determined by the program and the layout of tables. In most cases, the seating will be British seating – when the host sits at the head – or French seating, when the host sits at the central part of the longest side of the table. Other guests are seated according to the protocol, which we explained in the paragraph above.

Rule #4 – Start of the event and the VIP guest Just as there are rules for the sea­ ting, there are rules for speaking, too. You need to know who should speak first, and who should follow.

In most cases, the common practi­ ce is for the conference/event to be launched by the host, who then introduces the VIP guest, and then follow all the other individuals in attendance in the order of impor­ tance. The reason for this rule is the following: high officials and VIPs tend to have overbooked daily schedules and do not have much time on their hands. It often hap­ pens that – after they finish their speech – VIP guests kindly thank everyone for attending and excu­se themselves.

Rule #5 – The art of communicating with the staff of other Event Protocol departments Activities of senior government of­ficials and state representatives

are managed by Event Protocol departments.

This means that when a VIP indi­ vidual is attending your event, you should expect call from some of the protocol advisors who are tasked with going through all the details of the event with you.

Be prepared and try to provide as many details and significant information when you answer.

In addition, this is always a good opportunity to learn something new, because these people deal with planning these types of ev­ ents only!

Rule #6 – Who should be standing where in photos?

If you thought that this was the photographer’s job, you were wrong – it is not! The photogra­ pher only takes pictures, and you have to find a spot for each of the guests. This can be challenging because you need to come up with a good placement in the little time you have. Bear in mind the follow­ ing: How many people need to be

s t o r y

photographed, who is tall and who is short, what is the background in front of which people are to be photographed, is someone there with a partner, and so on.

Not so simple, is it?

All this cannot be done well with­ out good communication and re­ spect between all team members.

Teamwork in the event manage­ ment business is crucial, especially when it comes to events that are not planned every day.

All of us who are in this business should strive to learn to become as good a team member as possi­ ble, and this can be done only by adopting new knowledge.

In this sense, if you know protocols and develop your internal and ex­ternal communications abilities, can come to be quite a valuable link in the planning chain.

Also, this can easily make you sta­nd out from the competition beca­use in the eyes of your client you become recognized for being professional and knowledgeable.

#seebtm #kongresniturizam #seemice

c o v e r

Milica Novak

Interior of Emirates Business Class Lounge

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50

Kako biti uspešan event planer?

istraživanje

Ljubaznost i strpljenje na prvom mestu

U svakom poslu postoje ključne osobine i veštine koje je potrebno posedovati i razvijati kako bi ga obavljali uspešno. U ovom broju istražujemo koje osobine i veštine čine uspešnog organizatora događaja. Kako izbeći najčešće greške?

A ako se dese, kako ih rešiti? Koji savet dati mladim kolegama? Ova pitanja pos­ tavili smo iskusnim regionalnim event profesionalcima iz kompanija, hotela i agencija.

Ako se pitate koje su vam osobine potrebne da bi bili uspešni u poslu organizovanja događaja, najvažnije je, za početak, da ste ljubazni i str­p­ljivi. Društvenost, razumevanje potreba, predusretljivost i veština uspostavljanja dobrih odnosa sa ljudima su generalno važni u svim segmentima event menadženta.

Učesnici u istraživanju ističu strast, entuzijazam i energičnost u ovom po­slu. Bez ovih osobina, može da se desi da brzo „pregorite”.

Skoro podjednako važno je da ste pouzdani, dosledni i sigurni u se­be, svoje sposobnosti i ono što radite, što će vam dalje pomoći da ste u stanju da brzo donosite od­luke, koja je jedna od sposob­

nosti za koju su učesnici u ovom istraživanju naveli kao prioritet.

Ukoliko radite u kompaniji i zadu­ ženi ste za organizaciju događaja, neophodno je da baratate svim in­formacijama vezanim za događaj, da znate koji je njegov cilj, da ga razumete – kako biste bili sigurni u ono što radite i zahtevate dalje u lancu procesa organizacije.

Isto tako, ukoliko radite u hotelu ili nekom drugom prostoru, neopho­ dno je da sam prostor poznajete kao „svoj džep”, koje je površine, kapaciteta, mogućnosti adaptacije i slično. Što detaljnije, to bolje.

Sledeće po važnosti, jeste da ste fleksibilni prema zahtevima i ada­

ptivni na trenutne ili novonasta­le situacije, što opet ima veze sa em­ patijom i razumevanjem potreba, ali i strpljenjem, kao što je pome­ nuto na početku.

Za ovaj posao svakako treba da bu­ dete i kreativni, što će vam neretko trebati kako bi napravili nešto je­din­ stveno, a možda i prilikom rešava­ nja nekih problema, ili kako bi nadomestili manjak budžeta.

Preciznost, tačnost, organizovanost i spretnost su još neke od oso­ bina bez kojih nećete dugo ostati u poslu event planera. Što se tiče veština (grafik 2, str. 55), na prvom mestu su veštine komunikacije (više o ovoj temi možete

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i s t r a ž i v a n j e

Spretnost Proficiency Preciznost i tačnost Accuracy Organizovanost Being organized Kreativnost Creativity Fleksibilnost i adabtilnost Flexibility and Adaptability Strast, entuzijazam i energičnost Passion, Enthusiasm and Energy Pouzdanost, sigurnost, doslednost Reliability, Confidence and Consistency Ljubaznost, strpljivost, razumevanje potreba Kindness, Patience and Needs Understanding 0,00%

5,00%

10,00%

15,00%

20,00%

25,00%

Grafik 1 – Najvažnije osobine uspešnog event planera / Chart 1 – The most important features of a successful event planner

pročitati na stranici 67), slušanje sa­govornika i tačno prenošenje informacija.

Sledeće po važnosti jeste snalažljivost, kao i sposobnost postavljanja, a zatim i ostvarivanja ciljeva.

Bez organizacionih veština, to je teško ostvarivo.

Pregovaračke sposobnosti su tako­ đe značajne u ovom poslu, kao i spo­sobnost sagledavanja svih de­ lova posla kao celine, ili sportski rečeno, potrebno je imati dobar pre­gled igre, ali i biti timski igrač.

Prilikom planiranja događaja, koje po pravilu traje duže od same rea­

lizacije, event profesionalci koji su učestvovali u istraživanju smatraju da je najbitnije dobro osmisliti i po­ staviti cilj i u skladu sa tim kreirati sadržaj, napraviti strategiju i plan, kao i pravi izbor saradnika, zatim jasno definisati ponude, uslugu i uslove.

Pravovremeno dogovoriti i potvrditi prostor kao i listu učesnika, ali i uvek imati plan B. Detaljan plan i kostur svih aktivno­ sti sa tačno definisanim rokovima za svaku pojedinačnu fazu planira­ nja događaja, ali u isto vreme treba voditi računa da se ne izgubi iz vida generalna slika.

Najčešće greške event planera Kako event profesionalci koji su uče­stvovali u ovom istraživanju na­vode, najčešće greške proizilaze iz loše komunikacije, nepredviđanjem rizika, nedovoljne razrade događaja odnosno potrebnih detalja i na vreme.

Tako da su najčešće greške: · Nerazumevanje sa klijentom – klijent misli i podrazumeva neke usluge ili uslove, a planer ih ne proveri ili ne bude dovoljno jasan tokom davanja ponude (verbalne i/ili pismene) · Nepredviđanje kriznih situacija ili rizika · Nepoznat broj ljudi koji dolazi na događaj · Nedovoljno poznavanje ciljne grupe · Neobraćanje pažnje na detalje · Informacije ne prosleđuju pravovremeno · Rade stvari u zadnji tren · Vođenje aktivnosti usmeno, bez plana

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SEE Business Travel & Meetings magazine · maj 2017

Nepredviđene situacije se u praksi, čak i uz detaljno planiranje, ipak sa vremena na vreme, dese.

U tom slučaju snalažljivost, pribranost i fleksibilnost do­ laže do izražaja, a mi vam prenosimo nekoliko primera iz ličnog iskustva event profesionalaca iz hotela.

Vesna Vlatković, Marketing & PR menadžer, A Hoteli Bila sam gost predavač na skupu gde je „zatajila” te­h­nika pa sam umesto planirane PP prezentacije slu­ šaocima rekla: „Pošto znam da vi u komunikaciji sa klijentima nemate ništa sem sebe, sada ću i ja ugasiti kompjuter i pokazati vam da vas u sve mogu ubediti samo rečima”.

Bilo je to jedno od boljih predavanja jer me adrenalin faza „naterala” da dam svoj maksimum.

Saveti za mlade kolege Kaže se, sa razlogom, da je dobar savet zlata vredan.

Iskusni event profesionalci koji su učestvovali u ovom istraživanju bili su ljubazni i podelili sa nama savete koje imaju za mlade kolege.

Prenosimo Vam neke od njih. · Strpljenje J · Stalno usavršavajte veštinu slušanja.

Ne samo da saznate šta klijent govori, već i šta želi. · Ne postoji druga šansa. · Nikada ne mogu SVI biti zadovoljni. · Strpljivost i saznanje da su ljudi različiti. · Posvetite veliku pažnju detaljima i vodite računa o tome da se mnoge stvari ne podrazumevaju. · Važno je da se uz dobar event zna i kome je namenjen; kako doći do ciljne grupe i kako izmeriti efekte eventa.

Bojana Kuzmanović, Menadžer sektora za kongrese i skupove, MK Resort Problemi se rešavaju brzom reakcijom i nalaženjem alternativnog rešenja. Recimo, kada je pregoreo video bim u jednoj sali, gosti su pozvani na koktel dok se druga sala namestila, kako bi se nastavilo nesmetano odvijanje programa.

Ranka Gismondi, Event Manager, Milenij Hoteli Usred velikog događanja na otvorenom prostoru je neočekivano počeo pljusak i velika kiša; uz vrlo profesionalan i sposoban tim kolega koji su bili uključeni u event, brzo sam reagirala te je event prebačen u unutrašnji prostor, a sa izvođa­ čima sam u roku 10 minuta dogovorila alternativ­ no rješenje (plan B) kako bi se cijela stvar odradi­ la najbolje moguće u gotovo najgorim mogućim uvjetima tog trena.

· Dobro se informirajte prije nego krenete u realizaciju projekta i istrajte u svojim čvrstim stavovima, ali nikako ne dopuštajte da Vaš ego i nefleksibilnost usporavaju u osobnom i poslovnom razvoju. · Doslijednost i korektnost prema ljudima sa kojima surađujete će Vam možda koristiti i više od budžeta sa kojim raspolažete. · Ovo je vrlo stresan posao (a kako da se stresom izborite pročitajte na stranici 23) što ljudi često uopće ne ra­zumiju i na posao event managera gledaju kao na vrstu „zabave”. Ovo je posao u kojem ste Vi zadovoljni tek nakon završetka događanja na kojem su se svi os­ tali dobro „zabavili”, a kao rezultat Vašeg rada. · Na svaku grešku treba gledati kao na naučenu lekciju.

Ne treba dozvoliti da Vas greške obeshrabre, već iz njih treba učiti.

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i s t r a ž i v a n j e

Miona Milić

SEE Business Travel & Meetings magazine · maj 2017

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research Beeing Kind and Patient Comes First

How to Be a Successful Event Planner?

Every business is characterized by the key attributes and skills that one need to possess and improve in order to perform such a business successfully.

This edition will be focused on our research of which attributes and skills make a successful event organizer. How to avoid common mistakes? And if those occur, how to solve them? What advice to give to young colleagues?

We asked these questions the experienced regional event professionals from companies, hotels and agencies.

If you are wondering what features you need to be successful in the bu­siness of event organizing, most importantly, for a start, is that you are kind and patient (chart 1, pa­ge 52).

Sociability, understanding of needs, attentiveness and a skill of establi­ shing good relations with people are, in general, important in all aspects of event management.

Participants in the survey empha­ size the passion, enthusiasm and energy in this business.

Without these qualities, it can hap­ pen that you quickly “burn out”.

Almost equally important is that you are reliable, consistent and

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self-confident, confident in your abilities and your performance, which will further help you to be able to make decisions quickly, which is one of the skills that the participants in this survey indica­t­ed as a priority.

If you work in a company and you are responsible for the event orga­ nization, it is necessary to handle all the information related to the event, to know its goal, to under­ stand it – so as to make sure of what you are doing and requiring further in the chain of the organi­ zation processes.

Also, if you work in a hotel or some other venue, it is necessary to kn­ow the premises themselves as

SEE Business Travel & Meetings magazine · May 2017

“your pocket”, their surface, ca­ pacities, possibilities of adaptation and the like. The more detailed, the better.

The next issue of importance is that you are flexible to the require­ ments and adaptive to the current or newly emerging situations, whi­ ch further has to do with empathy and needs understanding, but al­so patience, as mentioned at the beginning.

In order to be engaged in this wo­ rk, you certainly need to be creative as well, which you will often need for the purpose of creating something unique, or perhaps for solving some problems, or to of­fs­et the budget deficit.

Being a Team Player Sposobnost timskog rada Ability of Considering Every Issue of the Business Veština sagledavanja svih delova posla Negotiation Skills Pregovaračke sposobnosti Quick Decision Making Brzo donošenje odluka Organization Skills Organizacione veštine Resourcefulness, the Ability to Set and Achieve the Goals Snalažljivost, postavljanje i ostvarivanje ciljeva Communication Skills Veštine komunikacije 0,00%

5,00%

10,00%

15,00%

20,00%

25,00%

Chart 2 – The most important skills of a successful event planner / Grafik 2 – Najvažnije veštine uspešnog event planera

Precision, accuracy, being organized and skilled are some of the qualities without which you will not stay long in the business of event planners.

As for the skills, the highest posi­ tion belongs to the communication skill (for more information on this subject, go to the page 70), listening to speakers and accura­

te transmission of information.

The next important one is the resourcefulness, as well as the ability to set and then achieve the goals. Without organizational skills, those would be difficult to achieve.

Negotiating skills are also import­ ant in this business, as well as the ability to take all parts of the busi-

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r e s e a r c h

ness as a whole, or, in sport terms, it is necessary to have a good over­ view of the game, but also to be a team player.

When planning the event, which usually lasts longer than its realiza­ tion, the event professionals who participated the survey believe that the most important is to well design and set up a goal, and,

SEE Business Travel & Meetings magazine · May 2017

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r e s e a r c h ac­cordingly, create the content, ma­ke a strategy and plan, as well as well choose the associates, then cle­arly define the offers, service and conditions.

Timely agree on and confirm the venue as well as the list of parti­ cipants, and always have a plan B. A detailed plan and the overview of all activities with precisely de­fi­ned deadlines for each phase of planning the event, but, at the same time, one should take into account not to miss to keep the track of the general picture.

The most common errors of the event planners As stated by the event profession­ als who participated in this survey, the most common mistakes result from a poor communication, failure to envisage a risk, insufficient elaboration of the event or necessary details and timely manner.

Therefore, the most common mis­ takes are the following:

· Lack of understanding with the client – the client thinks of and considers included some of the ser­vices or conditions, while the planner does not check those or is not sufficiently clear during the bidding (verbal and/or written) · Failure to envisage a crisis situation or risk

· Inattention to details · The information not being forwarded in due time · Do things at the last minute · Managing the activities orally, without a plan

· An unknown number of people attending the event

Unforeseen situations in practice, even with the detailed planning, yet occur from time to time.

In such a case, resourcefulness, calmness and flexibility comes into play, and we convey to you a couple of examples from personal experience of event professionals from a hotel.

Vesna Vlatkovic, Marketing & PR Manager, A Hoteli I was a guest speaker at a meeting where the tec­h­ nique “failed”, and, instead of a planned PP pre­sen­ tation, I said to the listeners: “As I know that, when communicating with the custo­ mers, you have nothing but yourself, I will turn off the computer now and show you that I can convince you with only the words”.

It was one of my best speeches because my adrenalin phase “forced” me to give my best.

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· Lack of knowledge about the target groups

SEE Business Travel & Meetings magazine · May 2017

Bojana Kuzmanovic, Manager of the Sector for Congresses and Meetings, MK Resort Problems are solved by a quick reaction and finding an al­ter­ native solution.

For example, when a video screen in a hall broke, guests were invited to a cocktail while the other hall was set up, in order to continue the smooth running of the program.

Ranka Gismondi, Event Manager, Milenij Hotels In the midst of a great outdoor event, it unexpectedly began to downpour and a heavy rain; with a very professional and capable team of colleagues who were involved in the event, I quickly reacted, and the event was moved into the interior, and, within 10 minutes, I agreed an alternative (plan B) with the performers in order to get the whole thing done the best possible in almost the worst possible circum­ stances at the moment.

Tips for young colleagues It is said, for a reason, that a good advice is gold worth.

Experienced event professionals who participated in this study were kind enough to share with us the tips they have for young colleagues.

We bring you some of those. · Patience J · Continuously improve your listening skill. Not just to find out what the client is saying, but what he wants as well. · There is no second chance. · It can never happen to have them ALL satisfied. · Patience and knowing that people are different. · Take great care of details and make sure that a lot of things are not meant to be accompanying the event. · It is important that, in addition to a good event, one should know whom it is intended for; how to get to the target group, and in which manner to measure the effects of the event. · Make sure you are well informed before you start the project realization and be persistent with your st­ro­ng attitudes, but certainly do not let your ego and inflexibility slow down your personal and professio­nal development. · Consistency and fairness to people you work with will maybe be of use for you ever more than the budget you have.

· This is a very stressful job (and to find out how to fi­g­ht the stress, read the page 25) and people often do not understand that, and take the business of an event manager as a kind of “entertainment”.

This is a job where you are satisfied only after the ev­ ent on which all other have a good “fun”, as a result of your work.

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r e s e a r c h

· Every mistake should be taken as a lesson learned.

You should not let mistakes discourage you, but you should take those as a lesson to learn from.

Miona Milic

SEE Business Travel & Meetings magazine · May 2017

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intervju

Svetlana Gavrić, Event menadžer portala Kongresniturizam.com

Svaki događaj je kao slaganje puzle

Svetlan a Ga portala vrić, Event me nad Kongresn iturizam žer .com

Istina je da je posao organizatora događaja percipiran kao vrlo atraktivan, zanimljiv i dinamičan. Što svakako jeste.

Stalni kontakt i komunikacija sa velikim brojem ljudi, kreativnost, inovativnost i česta putovanja se podrazumevaju. Šta još „krije” posao Event menadžera i šta sa sobom nosi?

Odgovore na ova pitanja dobili smo od Svetlane Gavrić, dokazanog profesionalca u ovoj oblasti i Event menadžera portala Kongresniturizam.com.

Koliko dugo se bavite poslom Event menadžera?

U timu portala Kongresniturizam.com sam punih 7 go­ dina, tako da mogu reći da sam svih ovih godina u kongresnoj industriji. Na samom početku, moj posao je bio usmeren na komunikaciju sa korporativnim klijentima i prezentovanje portala. Ali ubrzo smo postali prepoz­ nati od istih klijenata kao pouzdan servis i pomoć u or­ganizaciji događaja i tako počinje moj posao Event menadžera.

Kako generalno izgleda priprema događaja?

Prvi korak je zahtev klijenta koji može imati samo par informacija ili detaljnije zahteve koji naravno olakšavaju planiranje.

U tom momentu po­či­ nje slaganje puzle J. Stres često posmatram kao Najbolje je sve na sastavni deo posla/života, ne sa­mom početku defikao izgovor za sve što ne mogu nisati, ići do naj­sitnijih da uradim ili postignem. detalja, pokriti sve uglo­ve, predvi­deti par koraka unapred, šta mo­že da krene u jed­nom ili drugom pravcu.

Po formiranju upita uključujemo dobavljače - hoteli i prostori, re­storani, prevoznici, specijalizovane agencije za tim bildinge, prevodilačke agencije, tehnička podrška, vodiči i hostese

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itd., od kojih stižu ponude, odgovori i mogućnosti, čime svako od njih raspolaže. Tada naša puzla dobija oblik i popunjavamo rupe. Nekad izgubimo neki deo, zamenimo ga drugim (boljim ili alternativom) i sve tako do formirane slike kako želimo da događaj izgleda i teče.

Iako planiranje predstavlja najzahtevniji deo u koji ulažemo najviše truda, do samog kraja ima dosta posla u održavanju naše puzle u punom sastavu, da svaki deo ostane na svom mestu.

Pod „MI” mislim na klijenta sa jedne strane i sebe sa celim timom sa druge. MI igramo na istoj strani i imamo isti cilj a to je uspešno organizovan događaj.

Od čega sve zavisi da li će događaj biti uspešan?

Od svega! Doslovno svaka stavka, i najmanja, može uticati na to da se uspešnost događaja od besprekorno isplaniranog dovede u pitanje. Mogu izdvojiti jedno osnovno pravilo u mom poslu, a to su profesionalni odnosi sa svim činiocima tj. osobama uključenim u događaj. Od presudnog je značaja da imamo korektan odnos, međusobno poštovanje i poverenje da će svako odraditi svoj deo po planu. Event menadžer jeste karika koje sve spaja i drži pod kontrolom situaciju ali ne može sam ništa.

Možete li nam dati primer nekog događaja sa nepredviđenom situacijom i objasniti na koji ste je način re­šili?

Nepredviđene situacije jesu upravo to – nepredviđene, ali ako razmišljam 5 koraka unapred i razmotrim svaki mogući scenario, potencijalne probleme mogu svesti na minimum i to je cilj. Mogu navesti je­ Pod „MI” mislim na kli­jenta dnu situaciju koja se sa jedne strane i sebe sa celim desila prošle goditimom sa druge. MI igramo na ne, kad se jedno od istoj strani i imamo isti cilj vozila sa učesnicima a to je uspešno organizovan koji su išli na dogadogađaj. đaj pokvarilo.

Proveren više puta, pouzdan i profesio­nalan dobavljač, ali, eto, desilo se da se vozilo pokvarilo.

Neko bi rekao, ništa strašno, prosto takve situacije mogu da se dese.

Ali, malo je razumevanja od strane onih koji su se našli u konkretnoj situaciji.

U jednom momentu stižu pozivi sa svih strana, 10 poruka po se­kundi i ogromna količina pitanja i podpitanja.

biti i zanimljivo videti kako se sve može sa malo volje i upornosti. Naravno, poznavanje sebe i svojih limita je ključno, koliko mogu da izdržim, koliko mogu još da „povučem” i pomerim svoje granice, a kad je potrebno zatražiti pomoć.

I naravno, instant prva pomoć u ovoj borbi su mi slatkiši J i osmeh, pa mogu dalje.

Po Vašem mišljenju, koliko su karakterne osobine Ev­ ent menadžera važne za ovaj posao? Da li je to nešto što može da se nauči ili prosto mora biti određen sklop ličnosti?

Ono u šta sam sigurna jeste da se većim procentom ra­di o sklopu ličnosti. Možete naučiti osnove ali s obzirom na

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i n t e r v j u

Pritisak od strane učesnika i klijenta tada prevazilazi sam problem i pre­ uzima prioritet sa kojim morate da se izborite, dok u isto vreme rešavate problem sa logističke strane.

Rešavate situaciju slanjem drugog vozila, što naravno iziskuje određeno vreme. Iako je to u minutima mereno malo, vama izgleda kao večnost a nivo stresa i broj poziva se povećava rapidno.

Meni je ovo bio konkretan primer i za nauk kako prevazići sopstveni stres, apsorbovati stres klijenta i trezne glave sa smirenošću rešavati situaciju u što kraćem ro­ku, ali svakako uvek veliki trud ulažem prvenstveno u to da nema nepredviđenih situacija.

Kako komentarišete istraživanja koja pokazuju da je posao event menadžera jedan od najstresnijih poziva? Kako se Vi borite sa stresom?

U potpunosti se slažem! Kao što sam u primeru iznad navela, nalazite se na poziciji udara sa dve strane, kli­ jenta i dobavljača.

Tako da računamo da se količi­na stresa množi sa tri.

Stres često posmatram kao sa­stavni deo posla/života, ne kao izgovor za sve što ne mogu da uradim ili postignem.

Ako stres prihvatim kao izazov, trudim se da ga prevaziđem pozitivnim stavom od samog starta, može

zahteve posla, morate baš da volite ovaj posao i budete, kako se kaže, rođeni za organizaciju ka­ko biste otišli korak dalje od pro­seka. Što se tiče osobina možda mo­gu izdvojiti nekoliko kao što su organizovanost, sna­lažljivost i br­zina reakcije, Mogu izdvojiti jedno osnovno pravilo multitasking koji u mom poslu, a to su profesionalni nije baš u prirodi odnosi sa svim činiocima tj. osobama muškaraca J, uključenim u događaj. Od presudnog sigurnost u sebe i je značaja da imamo korektan odnos, odluke koje često međusobno poštovanje i poverenje da morate donositi će svako odraditi svoj deo po planu. u tre­nutku na sa­ mom događaju. Šta najviše volite u svom poslu?

Dinamičnost! Ludnicu koje me pokreće! I naravno onaj osećaj na kraju kada su svi zadovoljni, moje telo je na ivici snage a mogla bih da trčim maraton.

Mirjana Jokić

SEE Business Travel & Meetings magazine · maj 2017

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interview

Svetlana Gavric, Event Manager at kongresniturizam.com

Every Event is Like Building a Puzzle

Svetlan a Gavric, at kong Event Manage resnituri r zam.com

It’s true that event planning is perceived as very appealing, interesting, and dynamic.

Which it most certainly is.

Always being around many people and communicating with them, creativity, innovation, and frequent travels are a given.

What else does this line of work hold and entail?

Our questions were answered by Svetlana Gavrić, a proven professional in the field and Event Manager at kongresniturizam.com.

How long have you been an event manager?

I’ve been with the kongresniturizam.com team for seven years now, so I can say that I have been in the MICE industry all these years.

At the very start, my job was focused on communicating with corporate clients and presenting the website.

However, soon those clients began to recognize us as a reliable service and aide in event planning, and I started my work as an event manager.

What do preparations for an event look like in general?

The first step is the client’s brief – which can mean eit­her just a few information or detailed requests that, naturally, make the planning easier.

I often see stress as an integral At that point we start part of work / life, and not as an to build the puzzle J. excuse for everything that It’s best to define eve­ I can’t do or make time for. rything at the outset, go into the tiniest detail, cover all the an­gles, and anticipate a few steps ahe­ad that can go in one di­re­ction or another.

Once we outline the brief, we con­tact suppliers – hotels, venues, restaurants, transport companies, specialized agencies for team building, translation agencies, technical support, guides and hostesses, etc., which send

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us of­fers, responses, and options, letting us know what they can do. That’s when our puzzle starts to take sha­pe, and we start to fill in the gaps. Sometimes we lose a piece, replace it with another (a better or alternative one), and keep going until the event takes its final shape. Although the planning is the most demanding part that requires the most effort, there is a lot of work until the very end to keep all our puzzle pieces locked together, each one in its place.

By WE, I mean the client on one end and me and the entire team on the other. WE are all on the same side with a common goal – which is a successful event.

What are the things that make an event successful?

Everything! Virtually every item – even the smallest one – can have an effect and call a seamlessly plan­ ned event into question. One basic rule stands out in my line of work: professional relationships with all stakeholders, all the people involved in an event. It is crucial to have fair relationships and mutual respect, and trust that everyone will do their part according to plan. Event managers are the link that connects it all and keep the situation under control, but they can’t do anything on their own.

Can you give us an example of an unexpected situation at an event and explain how you resolved it?

Unexpected situations are exactly that – u­nexpected, but if I think five steps ahead and consider every pos­ sible scenario, we can minimize potential issues, and that’s the goal.

I can cite a situation that happened last year, when one of the vehicles with the attendees who were going

By WE, I mean the client to the event broke on one end and me and the down. A reliable entire team on the other. and professional WE are all on the same side with a common goal – which supplier with a prois a successful event. ven track record, but it just happened that the vehicle broke down.

Some would say it’s not a big deal, these things can happen. But those who found themselves in this particular situation were not so understanding.

At one point we had calls coming in from all sides, ten texts per second, and a huge amount of questions and cross-ques­tions.

The pressure from the participants and the client then exceeds the issue itself and takes priority, which you have to co­ pe with, while at the same time solving the problem on the logistics side.

You solve the situation by sending a new vehicle, which of course takes some time. Not many minutes pass, but to you it seems like eternity, and the level of stress and number of calls are growing rapidly.

To me this was an actual example and a lesson on over­ coming my own stress, absorbing the client’s stress, and calmly resolving the situation with a cool head as quickly as possible.

However, I most certainly always invest great efforts to make sure to provide for every contingency.

What are your thoughts on the research that shows that the job of event manager is among the most stressful ones? How do you deal with stress?

I absolutely agree! As I mentioned in the example abo­ ve, you are caught in a double line of fire between the client and the suppliers.

So we can multiply the le­vel of stress by three.

I often see stress as an integral part of work / life, and not as an excuse for everything that I can’t do or make time for.

If I accept stress as a challenge, I try to overcome it with a positive attitude from the very start.

Sometimes it can be interesting to see how everything can be done with a little will and perseverance.

Of course, knowing yourself and your limits is essential – how much I can stand, how much further I can push beyond my limits, and when the time to ask for help is.

Of course, my instant first aid in these ordeals are candies J and a smile, I take it from there.

In your opinion, how much are personal traits important in this job? Is this something that can be taught or it simply takes a certain type of personality?

One thing I am sure about is that in most cases it’s the personality. You can learn the basics, but given what this job requi­res,

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i n t e r v i e w

you have to really love it and, as they say, be born for planning to go a step further than the average. As for personal traits, I would maybe point out a few such as being organized, resourceful, and quick to respond, as well as able to multitask, which is not really in One basic rule stands out in my line male’s nature J. of work: professional relationships You have to be with all stakeholders, all the people confident about involved in an event. It is crucial to yourself and the have fair relationships and mutual decisions that respect, and trust that everyone will do their part according to plan. you often need to make on the spot at the event.

What do you like most about your job?

The dynamics! The madness that gets my juices flowing! And of course that feeling in the end when everyone is happy, my body is worn out, and I could still run a marathon.

Mirjana Jokic

SEE Business Travel & Meetings magazine · May 2017

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događaj

U hotelu Splendid Conference & Spa Resort u Bečićima održan drugi MIBES

Netaknuta priroda i odgovorno upravljanje – Adut za bolju valorizaciju plaža Hotelska grupa Montenegro Stars iz Budve organizo­ vala je od 23. do 25. marta 2017. godine u Hotelu Splendid Conference & Spa Resort, Međuna­rodnu konferenciju o sadržajima na plaži – Montene­gro In­ ter­­national Beach Entertainment Show (MIBES).

Više od 30 predavača iz cijelog svijeta tokom tri dana prenijelo je dio svog iskustva i predstavilo kon­ cept održivog upravljanja obalnim područjem, ali i brendiranju tog resursa. „Stručnjaci iz oblasti plažnog me­ nadžementa, stvaranja i razvoja povezanih proizvoda i usluga, pro­ daje, marketinga i komunikacija do­šli su i predstavili nove trendove i strategije koje su dobile potvrdu u praksi, odnosno rastu turističkog pro­meta, u nekim od najrazvijenijih evropskih i svjetskih destinacija kao što su Španija, Francuska, Velika Brita­nija ili Ujedinjeni Arapski Emi­rati. Ključni motiv organizovanja ovog skupa – jedinog te vrste u Evropi jeste stvaranje uslova za podizanje konkurentnosti zakupaca plaža u Crnoj Gori novo iskustvo i unaprijeđivanja svog poslovanja u oblasti upravljanja plažama”, rekao je Žarko Radulović, predsjednik Crnogorskog turističkog udruženja (CTU) i suvlasnik kompanije Montenegro Stars.

MIBES je okupio više od 160 uče­ snika među kojima predstavnike in­stitucija sistema, ali i renomirane turističke radnike iz cijelog svijeta. „Uvijek je dobro podijeliti sa ostalima različite know-how metode, ali i čuti nove. Ovo je prelijepa destinacija. Siguran sam da će ovakvi

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događaji „otključati” dodatne potencijale Crne Gore ali i regiona.”, smatra Aleksander Šnajder, mena­ džer Nikki Beach Resort & Spa iz Ujedinjenih Arapskih Emirata.

Direktorica Nacionalne turističke organizacije (NTO) Željka Radak Kukavičić napomenula je da u Cr­noj Gori svake godine raste broj turista. „U narednom periodu treba raditi na proširenju i razvoju novih turističkih ponuda u Crnoj Gori, jer se više od 96 % turističkog prometa ostvaruje u primorskom regionu, od čega čak 50 % u Budvi” istakla je direktorica NTO Crne Gore.

Najveće pitanje je kako osigurati protok investicija, bez uticaja na nesmetan „život na obali”, smatra­ ju hrvatski turizmolozi.

Stručnjaci iz Marseja i sa Ibice su­geriasli su da bi i za državu i za lokalno stanovništvo bilo intere­ santno da se plažama rukovodi kao javnim prostorima.

Ponuda različitih destinacija, upr­ kos svim izazovima treba da se kon­ cipira tako da autentični doživljaj sredine bude ono što će posjetilac ponijeti sa sobom, zaključeno je na skupu u hotelu Splendid.

event

Hotel Splendid Conference & Spa Resort in Becici Welcomed the Second MIBES

Unspoiled Nature and Responsible Management – Trump for Better Valorisation of Beaches Montenegro Stars Hotel Group from Budva has orga­ni­ zed the International conference on facilities on the be­ ach – Montenegro International Beach En­ter­tainment Show (MIBES) at the Hotel Splendid Conference & Spa Resort from March 23rd to March 25th, 2017.

During those three days, more than 30 speakers from around the world has transferred a part of the­ir experience and presented a concept of sustainable coastal zone management, and the branding of that resource.

“Experts in the field of beach mana­ gement, creation and development of related products and services, sa­les, marketing and communications came and presented new tre­nds and strategies confirmed in practice, i.e. in the growth of tourist traffic, in some of the most developed European and world de­s­tinations such as Spain, France, Great Britain or the United Arab Emirates. The key motive for organi­ zing this meeting – the only of its ki­nd in Europe, is to create conditions for increasing competitiveness of tenants of the beaches in Montenegro, a new experience and improvement of their operations in the field of beach management”, said Zarko Radulovic, president of the Montenegrin tourist asso­ ciation (MTA) and co-owner of Mon­tenegro Stars company.

MIBES brought together more than 160 participants including represen­ tatives of system institutions, as well as renowned tourist workers from around the world.

“It’s always good to share with ot­h­ers diverse know-how methods,

and to hear new ones as well. This is a beautiful destination. I am sure that such events would “un­lock” additional potentials of Montenegro and the region., said Alexander Schneider, the manager of Nik­ki Beach Resort & Spa from the United Arab Emirates.

Director of the National Tourism Organization (NTO), Zeljka Radak Kukavicic, noted that, every year the number of tourists increases.

“In the future, we should work on the expansion and development of new tourist offers in Montenegro, because more than 96% of tourist turnover is realized in the coastal region, out of which almost 50% in Budva”, said Director of NTO Montenegro.

The greatest question is how to ensure the flow of investment, without affecting the smooth “coast life”, refer Croatian tourism experts. Experts from Marseilles and Ibiza suggested that it would be interesting, both for the country and for the local population, to manage the beaches as public areas.

Despite all the challenges, the offer of different destinations should be conceived in a manner that the visitor shall bring with himself the authentic experience of the envi­ ronment, as it was concluded at the meeting in the Hotel Splendid.

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SEE Business Travel & Meetings magazine | februar 2016

Konferencija „Kreiranje budućnosti” za ostvarivanje vrhunskih rezultata Budva je poslednjih godina postala veoma tražen kongresni grad. Aviokompanije iz cijelog svijeta prepoznale su ovaj potencijal i stavile crnogorske aerodrome Tivat i Podgorica na ma­ pu svojih letova, što je uticalo na to da Budva postane jedan od najatraktivnijih kongresnih gradova u Crnoj Gori.

Dokaz tome je i veliki događaj koji je bio organizovan u ovom gradu po­četkom aprila 2017. godine.

Ovaj put Talas-M DMC imao je za­ dovoljstvo da organizuje konferenciju za RN banku (Renault Nissan Bank) iz Rusije za 220 ljudi.

Učesnici su proveli tri dana u Crnoj Gori, kombinujući konferencijske obaveze sa istraživanjem znameni­ tosti primorskih gradova.

Domaćin događaja bio je hotel „Ava­la Resort and Villas“, a sam kon­cept konferencije bio je inova­ tivan sa puno detalja na koje se ob­ratila pažnja – specijalno za ovu priliku stigao je neobičan set stolica iz Milana. Vodeći se time da događaj dobija na vrijednosti ukoliko se uključi i kreativnost i pokrene mašta, poboljšana je interakcija između učesnika i govornika, uz korišćenje više rasvjete i ozvuče­

nja kako bi sve prezentacije bile interaktvnije, a LED ekrani pomo­ gli su u vizualnom smislu i stavili govornike u fokus.

Nakon ove konferencije, grupa je imala opuštajuću šetnju po jed­ nom od najlepših gradova Boke Kotorske – Starom gradu Kotoru.

Posle tradicionalnog obilaska gra­ da, gde su učesnici bili u prilici da probaju različite vrste crnogorskih proizvoda i vide folklorne plesove, došlo je vrijeme za večeru na kojoj su servirana ukusna mediteranska jela.

Još jedna zanimljivost vezana za or­ganizaciju ovog velikog događaja bila je transformacija restorana „Bruno“, u moderno dizajniran prostor, što je postignuto korišće­ njem različitih vrsta rasvjete i spe­cijalnim efektima.

primer iz prakse

Nova energija i kreativne ideje koje pokreću svet

Ideja gala večere bila je da se gosti osjećaju kao da su došli na druže­ nje, a ne na formalan događaj.

Poseban ugođaj za goste bio je vatromet koji je organizovan na terasi s pogledom na Budvansku rivijeru. Slavilo se do kasno u noć uz zvuke poznatog ruskog benda, saksofonista i akrobata koji su za­ bavljali sve prisutne.

Svrha konferencije „Kreiranje budu­ ćnosti“ bila je da se Renault Nissan banka zahvali svojim zaposlenima i klijentima na uspješnoj godini.

Da ih napune novom energijom, kre­ativnim idejama, da dobiju novo iskustvo i dođu do informacija koje će im pomoći da poboljšaju svoje performanse i kvaltet u radu kako bi nastavili sa ostvarivanjem vrhun­ skih rezultata.

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example from practice

New Energy and Creative Ideas that Make the World Go Round

Conference “Creating Future” for Achieving Top Results Budva as meetings and conference city is growing fast as an events destination! It has be­ come very advanced and viable conference city. Airline companies from around the world have recognized the potential and placed airport Tivat and Podgorica on their flight maps.

Now, Budva is among the most attractive conferences cities in Montenegro.

Once again Budva and Montene­ grin coast were the center of acti­ on at the beginning of April.

This time Talas-M DMC had the pleasure to organize a Monteneg­ ro conference for RN Bank (Rena­ ult Nissan Bank) from Russia for 220 participants.

They spent 3 days in Montenegro combining conference activities with incentive touch of coast sightseeing.

The conference was held in hotel “Avala Resort and Villas” and the new concept of the event was in­novative with lots of details – a very unique set of chairs arrived from Milan special for this occa­ sion.

Having on mind that the event is better when there is creativity, the interaction between speakers and attendees was encouraged by

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using more lighting and sound so the presentations were interactive and LED screens helped visually and managed to put the speakers in focus.

Afterwards, the group had a re­la­xing walking tour in one of the most beautiful cities in Boka Kotoska – Old Town of Kotor.

After traditional city tour where guests had a chance to try different types of Montenegrin products and see folklore dances, it was time for dinner where tasty Mediterranean dishes were served.

Another interesting thing about this conference was transformati­ on of restaurant Bruno with rustic interior into a modern designed venue, what was possible using different lighting and special effects.

SEE Business Travel & Meetings magazine | februar 2016

The idea was for guests to feel as they are attending social gathering rather than a formal event.

The attendees enjoyed the fire show that was organized on the terrace, overlooking Budva Riviera. The day ended in high spirits as everyone celebrated until late in the night with the sounds of the famous Russian Bend, acrobatics and saxophonist.

The purpose of the Conference “Creating Future” was to Re­nault Nissan Bank thank its emplo­yees for a successful year.

To fill them with new energy and creative ideas, give them new ex­periences and information that will help them to improve their per­ formance and achieve high results.

mišljenje stručnjaka

Šta je važno za dobru komunikaciju

Značaj i uloga komunikacije u organizaciji događaja

Dragana Deh, Msc psiholog, sistemski psihoterapeut, lajf kouč

Svako od nas je bio u prilici da prisustvuje ili da bude u značajnoj ulozi na ne­kom događaju. Kada pomislimo na reč „događaj“, javlja nam se misao o nekoj va­ž­ noj, posebnoj, zvanično (u manjoj ili većoj meri) prihvaćenoj, ličnoj i / ili javnoj aktivnosti. Ta aktivnost, dešavanje – treba da okupi i osigura učešće određene ciljne grupe ili da obeleži specifičnost trenutka koji treba da ostane upamćen, od­nosno da ukaže na možda sasvim nove, za budućnost važne ljude, ideje, te­ me... A svako učešće, zasniva se na onome što je specifična odlika ljudske vrs­te, a to je komunikacija.

Od same ideje o nekom događaju, pa do konkretne realizacije, po­s­ toji čitav niz koraka, za mnoge u potpunosti nevidljivih, a bez kojih nijedno dešavanje neće ostvariti postavljen cilj.

Bilo da se planira organizacija sku­ pa, kongresa, konferencija, koncer­ ta, sajmova, seminara, festivala (i mnogih drugih vrsta dešavanja), u procesu realizacije učestvuje či­tav tim, čiji sinhronicitet i kvalitet saradnje predstavlja temelj uspeš­ nosti samog događaja.

U većini slučajeva organizovanje događaja predstavlja potrebu za profesionalcima iz najrazličitijih poslovnih sfera, kojima je jedi­ na tačka ukrštanja – ostvarenje

za­datog cilja. Uspešnost zavisi od načina korišćenja svima dostupnog i neophodnog alata – komunikacije.

Uzimajući u obzir upravo različitost ličnih i profesionalnih profila svih onih koji učestvuju u organizaciji događaja, često se zaboravlja na potrebu za osobom koja će, pored koordinacije samog događaja, ko­ ordinirati i proces komunikacije.

Misli se na osobu koja će biti, nazovimo je – menadžer komunikacije, čiji je zadatak veoma zahtevan i podrazumeva supervizijske, pa i medijatorske veštine, a pre svega veštine asertivne komunikacije.

Bez ovog člana tima, koji ima sa­svim pozitivno konitiranu ulogu „voditelja iz senke“, delovanje tima

u organizaciji događaja može biti značajno umanjenog kvaliteta.

Menadžer komunikacije može biti i event menadžer ili kao potpuno zasebna uloga. Ali svaki event me­ nadžer mora posedovati veštine komunikacije.

Jasna, otvorena i direktna komunikacija je pravilo baš svakog kvalitetnog odnosa, a time i delovanja.

Posledice „odnošenja“ poslo­ vnih briga kući, upravo kao i donošenje ličnih problema na posao mogu biti veoma toksične i kontaminirati kako lični, tako i profesionalni sta­ tus i pojedinca i celog tima.

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m i š l j e n j e

s t r u č n j a k a

Jasna, otvorena i direktna komunikacija je pravilo baš svakog kvalitetnog odnosa, a time i delovanja.

Nadalje, raspored uloga koji se ba­zira na kompetencijama, ali i ambiciji i stavu člana tima da u sva­kom segmentu da svoj (mogu­ći maksimum), takođe je predmet komunikacije.

Pri tome se ne mi­sli na jedan obav­ ljen razgovor i potpisan ugovor, već na komunikaciju kao proces tokom čitavog trajanja organizacije, od po­četka pa do zvaničnog završet­ka event-a.

Raspodela uloga podrazumeva i hi­jerarhiju moći, principe i sposo­b­ nost (obavezu) odlučivanja, a zna se da se moć usko povezuje sa od­govornošću, odnosno da te dve komponente ne mogu da postoje jedna izvan druge.

Nemamo moć nad svim nad čim bismo je želeli, a automatski ne­mamo ni odgovornost ni nad jednim segmentom nad kojim ne posedujemo moć uticaja i delo­vanja. U skladu sa tim, mudro treba prihvatati i delegirati odgo­ vornost za elemente procesa čla­ novima menadžerskog i poslovnog tima uopšte.

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U zavisnosti od vrste samog doga­ đaja, organizacija menadžmenta se pretvara u mrežu interpersonal­ nih uticaja, sa pojedinačnim i / ili timskim zadacima, sa obavezom kontinuirane komunikacije.

Bilo da organizacija događaja traje jedan, mnogo više dana ili meseci, neophodno je podeliti proces u konkretne korake, pri kojima će svaki početak i kraj svakog narednog koraka (dana) biti započet / dovršen zajedničkim sastankom i „raportom“ o (ne)učinjenom, o novim momentima, poteškoćama, preprekama ili prilikama.

Prihvatanje mogućnosti pr­omene, pa i u poslednjem trenutku, adap­ tira­nje na njih, jednostavnije reče­ no – fleksibilnost i prilagodljivost svakog pojedinca u timu i čitavog tima, temelj je dobre organizacije.

Za koordinaciju upravo ovakvih okolnosti, neophodna je koordina­ cija jedne osobe koja će se baviti isključivo, kako je već pomenuto –

SEE Business Travel & Meetings magazine · maj 2017

menadžmentom komunikacije, in­terakcije u timu. Taj postupak možemo nazvati vrstom timske su­ pervizije (kada postoji nadređena osoba) ili intervizijskim sastancima (kada se verbalno predočavaju svi elementi narednog koraka i, ako je potrebno, iznova delegiraju zadaci).

U savremenom, umreže­ nom svetu u kome živimo, u kome svaka reč i postupak ili odsustvo istih kada su po­ trebne, dobija mnogo veći značaj i uticaj koji se multi­ plicira u veoma kratkom vremenu, a posledice ostaju mnogo duže vidljive nego što je to nekada bio slučaj.

Osim toga što ovakav pristup pred­ stavlja temelj dobre organizacije i umanjuje mogućnost da proces krene neželjenim pravcem, postiže se još jedan veoma važan element, a to je – oslobađanje svih članova tima od (nepotrebne) tenzije, koja prati mnoge profesije, a posebno iz oblasti organizacije događanja.

Event-i sadrže jedan specifičan fenomen, a to je usko fokusiran cilj koji treba da obezbedi satisfakciju

s t r u č n j a k a

većeg broja (često različitih tipova) ljudi, iako uglavnom pripadaju is­toj targetiranoj grupaciji.

Pritisak koji ta okolnost izaziva, do­ bro je poznata svima koji učestvuju u or­ganizaciji događaja i dobro znaju koliko je važno da se „radni dan“ započne harmonizovano sa ostatkom tima i isto tako završi. „Malignim“ možemo nazvati situa­ cije u kojima se prave alijanse po­ jedinaca sa negativističkim stavom prema nekim drugim savezima is­tog tima.

To se takođe sprečava zajedničkim svakodnevnim komu­niciranjem, od­ nosno napred opisa­nim postupci­ ma menadžera komunikacije.

Nedorečenost, ignorisanje, „nes­ posobnost“ ili odsustvo želje za aktivnim slušanjem, nedostatak saradljivosti, dvosmislenost, ta­ ko­zvane „duple poruke“ (poruke su­p­rotnog / različitog značenja

na nivou verbalne i neverbalne komunikacije), individualna a neiz­rečena odluka o promeni plan(ov)a i delovanja, samo su mali delovi onoga što zovemo nezdravom komunikacijom.

Event menadžeri, neosporno je, tre­ba da poseduju znanje, profesio­ nalne veštine i sposobnost komuni­

kacije. Ono što se često zaboravlja je to da sve ovo treba da koristimo, ne samo na nivou dobre volje, već na nivou ljudske i profesionalne obaveze.

#seebtm #kongresniturizam #seemice

m i š l j e n j e

Dragana Deh, Msc psiholog, sistemski psihoterapeut, lajf kouč www.psihooaza.com

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еxpert opinion

What is Important for Good Communication

The Importance and the Role of Communication in the Organization of Events

Dragana Deh, MSc psychologist, system psychotherapist, life coach

Each of us has been found in a situation to attend or be of a significant role at an event. Thinking of the word „event“, there occurs a thought of an important, special, officially (to a lesser or greater extent) accepted, personal and / or public activity. Such an activity, event – should gather and ensure a participation of spe­cific target group or to mark a specificity of the moment that should be remembered, or to point to perhaps brand newly emerged, important for the future, people, ideas, themes... And each participation shall be based on the spe­ cific characteristic of the human species, which is communication.

From the very idea of an event, to the concrete realization, there is a whole chain of steps, for many people entirely invisible, but with­ out which no event will achieve its set objective.

Whether one is planning an orga­ nization of a symposium, congress, conference, concert, trade show, seminar, festival (and many other types of events), the implementa­ tion of the process shall involve the entire team, the synchronicity and quality of coope­ration of which is the cornerstone of the success of the event. In most cases, events organizing represents a need for professionals from various business spheres, for which the only cros­ sing point is the achievement of a specified goal.

The success depends on the man­ ner of use of widely available and necessary tool – communication.

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Taking into account the variety of personal and professional profiles of all those involved in organizing the event, we often forget the ne­ ed for a person who, in addition to coordinating the event, will coordi­ nate the pro­cess of communicati­on as well.

This refers to a person who will be, let’s call it – Communication Ma­na­ ger, whose task is very deman­d­ing and involves supervisory skill, and even mediating ones, but pri­marily the skills of assertive com­mu­nica­ tion.

Without this team mem­ber, who has a quite positive continuous ro­le of a “leader from the shadow”, the operation of the team in event organizing can be of a significantly reduced quality. Communication Manager can be the event mana­ ger or the one with a completely separate role.

SEE Business Travel & Meetings magazine · May 2017

But each event manager must pos­­ sess the communication skills.

Clear, open and direct communica­ ti­on is the rule of exactly every go­­od relationship, and thus of the ope­rations as well.

Furthermore, the arrangement of the roles that is based on compe­ tencies, but also on ambition and attitude of the team member to, in each segment, give his / her (possi­ ble) maximum, is also the subject of communication. The foregoing is not referring to an interview and The consequences of “taking” home the business concerns, as well as bringing at work the personal problems, can be very toxic and contamina­ te both personal and profe­ ssional status of the individu­ al and the entire team.

Clear, open and direct communication is the rule of exactly every good relationship, and thus of the operations as well. signed contract, but to communi­ cation as a process throughout the whole duration of the organization, from the beginning until the official end of the event. The distribution of roles implies also a hierarchy of power, principles and ability (obli­ gation) of decision making, and it is well know that the power is closely associated with the responsibility, i.e. each of those two components cannot exist without the other one.

We have no power over all we wo­uld wanted, and automatically we have no responsibility over any segment over which we have no power to influence and action.

In line with the foregoing, the res­­ponsibility for elements of the process shall be wisely accepted and delegated to members of the management team and the business team in general. Depen­ ding on the type of the ev­ent, the organization of the ma­na­gement turns into a network of interper­ sonal reactions, with in­di­vidual

and/or team tasks, with an obligati­ on of a continuous communication.

Whether the organization of an event takes one day, or a lot more days or months, it is necessary to divide the process into concrete steps, in which each start and end of each of subsequ­ent stage (days) will be started / finished with a joint meeting and a ‘report’ on (not) performed actions, new occurrences, difficulti­es, obstacles or circumstances. Accepting the possibility of change, even the one at the last moment, adapting to those, to be put simply – the flexibility and adaptability of each individual in the team and the en­ tire team, shall be the foundation of a good organization.

The co­ordination of the admin­istra­ tion of exactly such circumstances necessarily requires a coordination of one person who will deal exclusi­ vely, as already mentioned – with the management of communica­ tion, interaction in the team.

o p i n i o n

This procedure can be called a kind of team supervision (where there is a superior) or intervision meetings (when there are verbally outlined all the elements of a next step and, if necessary, re-delegated tasks).

In the modern, networked world in which we live, in which every word and action or lack of it when necessary, gets much greater impor­ tance and the impact that is multiplied in a very short time, while the consequenc­ es remain much more visible than it used to be the case.

Notwithstanding that this appro­ ach represents a foundation of good organization and reduces the possibility of the process to turn into undesirable direction, there is achieved one still very important element, and that is – the release of all members of the team of (un­ necessary) tension that accompa­ nies many professions, especially in the field of events organization.

Events are followed by a specific phenomenon, which is a closely

SEE Business Travel & Meetings magazine · May 2017

#seebtm #kongresniturizam #seemice

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o p i n i o n

focused objective to provide sa­tis­ faction to a larger number of (often of different types) per­sons, altho­ ugh they usually belong to a same targeted group.

The pressure caused by such a circumstance is well known to everyone involved in organizing the event and they know it very well how important it is to start a “working day” in a harmony with the rest of the team, and come to its end in the same atmosphere.

“Malignant” are called the situa­ tions in which a real alliances of individuals with negative attitude towards other associations of the same team. It is also prevented by a mutual daily communication, i.e. therefore described methods of a communication manager.

Understatement, ignoring, “incom­ petence” or a lack of desire for ac­­ti­ve listening, lack of collaboration ability, ambiguity, so-called

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“double messages” (the messages of the opposite / different meaning at the level of verbal and nonver­bal communication), individual but unspoken decision to change the plan(s) and operation, are only small parts of what we call unhealthy communication.

It is undeniable that the event ma­na­gers should have knowledge,

professional skills and ability to communicate. What is often for­ gotten is that all of this need to be used, not only at the level of a good will, but at the level of hu­ man and professional obligation.

Dragana Deh, MSc psychologist, system psychotherapist, life coach www.psihooaza.com

Kvalitet, stil i vrednost

Zepter International je multinacionalna kompanija koja proizvodi, prodaje i distribuira ekskluzivne, visokokvalitetne proizvode.

Kompanija Zepter prisutna je u više od 60 zemalja, na 5 kontinenata, ne samo kroz direktnu prodaju, već poseduje i brojne prodavnice i salone, locirane u najlepšim ulicama svetskih metropola. O ovome najbolje govori podatak da na minimum svakih 10 sekundi negde u svetu započne nova prezentacija njihovih proizvoda.

Kompanija poseduje 7 fabrika smeštenih u Ne­ mačkoj, Italiji i Švajcarskoj i više od 320.000 m2 poslovnog prostora na najboljim lokacijama u metropolama širom sveta.

Tokom proteklih, veoma uspešnih 25 godina, kom­ panija Zepter stekla je više od 80.000.000 zadovolj­ nih korisnika.

Zepter grupa je uspešno proširila svoje poslovanje i na oblasti finansija, osiguranja, nekretnina ali, u našem regionu, i na oblast hotelijerstva.

Ova uspešna kompanija je u martu zvanično potvr­ dila da je preuzela hotel Zvezda u Vrnjačkoj Banji sa ciljem da ga pretvori u zdravstveni, kongresni i turistički centar. Kako će u njega biti uloženo 10 miliona evra, ova investicija će, pored renoviranja samog hotela, biti značajna i zbog novih zapošlja­ vanja, ali i razvoj opštine i zdravstvenog turizma.

U ovom broju SEEbtm magazina ekskluzivno vam predstavljamo Zepter hotele u Beogradu, Bajinoj Bašti i Kozarskoj Dubici.

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zepter hoteli

Hotel koji nudi zdrave alternative za hranu, vodu i vazduh

Zdrav život u centru Beograda Zepter hotel u srcu Beograda, na Terazijama 10, pred­ stavlja nešto novo na ovim prostorima, jer osim što bri­ne o udobnosti svojih gostiju, brine i o njihovom zdra­vlju.

Hotel nudi zdrave alternative za osnovne ljudske potrebe: hranu, vodu i vazduh, te zato predstavlja dobar izbor za poslovne ljude ili turiste koje je Beograd privukao na duži vremenski period.

Zepter hotel raspolaže sa 32 sme­štajne jedinice od čega su 25 apart­mani, 2 junior studija i 5 delux soba. Sve smeštajne jedinice su op­ rem­ljene Zepter proizvodima za zdrav i dug život.

SmartLife Fitness, oaza za održava­ nje telesne forme, opremljena naj­ novijim tehno-gym spravama, centrom za masažu, slanom sobom i saunom, učiniće boravak u Hotelu nezaboravnim iskustvom i jedinst­ venim užitkom.

Restoran hotela, SmartLife, kori­ sti tehnološke inovacije u cilju pri­pre­ma­nja hrane koja doprinosi očuvanju zdravlja i lepote.

Sva hrana u Zepter hotelu se pri­ prema bez ulja i suvišnih začina, na specijalan način koji nivo toksina u hrani svodi na minimum, uz očuva­ nje nutritivne vrednosti i bogatsva vitamina.

U hotelu je dostupna filtrirana vo­ da, prečišćena posebnim sistemom koji ne troši električnu energiju i

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SEE Business Travel & Meetings magazine · maj 2017

čuva životnu sredinu. Kako bi se smanjio nivo otrovnih su­pstanci u vazduhu koje su 40 – 100% pri­ sutnije u zatvorenom prostoru, sve prostorije Zepter hotela oprem­ ljene su inovativnim sistemom koji filtrira, prečišćava i obogaćuje vazduh negativnim jonima.

Hotel nudi i Zepter Conference hall, terasu Joy Me i aperitiv bar pored restorana, što su mnogi do sada prepoznali kao idealna mesta za obeležavanje najrazličitijih događaja.

Impozantna terasa otvorenog tipa Horizont nalazi se na VII spratu Hotela. Sa ove terase pruža se je­dinstveni panoramski pogled na Beograd i njegove reke. Idealna je za razne vrste događaja na otvore­ nom.

Garden Block Zepter hotela je pet friendly, što je veliki plus za sve goste koji rado putuju sa svojim kućnim ljubimcima.

Hotel pravljen po meri savreme­ nog čoveka, modernog dizajna, u zgradi iz 1937. bio je arhitektonski podvig, koji zapravo od užurbanog gradskog života skriva kutak mira i relaksacije uz maksimalnu brigu o zdravlju.

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zepter hoteli

Kozarska Dubica

Zepter hotel na reci Uni – oaza mira i udobnosti Zepter hotel, lociran u centru Kozarske Dubice, na samoj obali rijeke Une, postavio je nove standarde hotelskog smještaja i usluge, kvalitete i stila. Ambijent koji je pravo osvježenje za kraj u kojem se hotel nalazi, atraktivan eksterijer i udobnost enterijera, bogata gastro ponuda samo su neki od razloga da posetite ovaj hotel.

S obzirom da se hotel nalazi na granici sa Hrvatskom, a u blizini je i autoput Beograd – Zagreb, za poslovne ljude idealno je mjesto za bijeg iz grada i stresne svakod­ nevice, a za turiste lokacija koja predstavlja sasvim novu mogućnost za istraživanje kulturnih i prirodnih bogatstava okoline.

Zepter hotel je kategorizovan sa četiri zvjezdice, a smještajni kapa­ citeti raspoređeni su u tri etaže.

Hotel raspolaže sa 8 dvokrevetnih soba, 5 soba sa francuskim ležajem, 5 apartmana i 3 de lux apartmana. Sobe su opremljene po sistemu „pametnih soba”, a za pot­ pun ugođaj raspolažu sa custom made namještajem, minibarom, TV plazmom, WI-FI i kablovskim internetom, klimom i terasom.

U Zepter hotelu, potpuna i profesi­ onalna usluga jedan je od imperati­ va poslovanja, a gostima su na ras­

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polaganju i recepcija 24 h, parking, room service i panoramski lift.

Bogata i sadržajna ponuda prilago­ đena je potrebama turista, pos­lo­ vnih ljudi, sportista.

Gastronomska ponuda sadržana je u dva restoranska prostora.

U Klub restoranu Zepter kapaciteta do 100 mjesta, A-la-carte jelovnik nudi bogat izbor jela iz domaće i internacionalne kuhinje, te bogatu vinoteku, dok će u prostoru itali­ janskog restorana Lido, kapaci­ teta do 50 mjesta, gosti uživati u širokom izboru pizza i italijanskih pasti. Prekrasne terase s panoramskim pogledom na rijeku Unu koje primaju 150 gostiju savršeno su mjesto za opuštanje i odmor.

Poslovna okupljanja u vidu team buildinga, workshopa, seminara, kongresa i konferencija u konferencijskoj sali Zepter hotela, za vaše poslovne sastanke i potrebe,

proći će u savršeno opremljenom radnom prostoru kapaciteta do 50 mesta, kao i prostoru kapaciteta do 200 mjesta.

Za idealan spoj odmora i zabave, relaksacije i njege zdravlja hotel nudi usluge Wellness & Spa centra.

Savremeni Wellness centar je smje­ šten na dvije etaže, a pored saune, parnog kupatila i jacuzzija, stručni tim nudi i usluge raznih masaža, tretmane lica i tijela, depilacije, manikir, pedikir, a gostima je na raspolaganju i teretana.

Ako maštate o vjenčanju iz snova, savršenoj rođendanskoj zabavi, krštenju, wellness vikendu ili nekoj drugoj kulturno – zabavnoj manife­ staciji u nesvakidašnjem ambijentu, u Zepter hotelu možete dobiti jedan sasvim drugačiji doživljaj.

Stručni tim, individualan pristup i tehnička podrška u organizaciji, svaki vaš korak učiniće posebnim.

Tri dragulja u okolini planine Tare i reke Drine 1. Hotel Drina – Vrhunska usluga i udobnost Hotel Drina je smešten u samom centru Bajine Bašte (168 km od Be­ograda i 38 km od Užica), na obroncima planine Tare, uz reku Drinu.

Hotel raspolaže sa 80 moderno opremljenih soba i pet apartmana.

Sve sobe imaju kupatilo, televizor i telefon. Gostima je na raspolaganju bežični internet, TV, sala za zabave, poslastičarnica. Hotel raspolaže kongresnom dvoranom komplet­ no opremljenom za održavanje kongresa, seminara, treninga, proslava. Restoran hotela Drina smešten u samom centru Bajine Bašte, sa salom za ručavanje koja može da ugosti 200 ljudi, pogodan je za organizaciju raznih svečanosti.

Na jelovniku restorana su domaći specijaliteti.

2. Vila Drina – Udoban i prijatan smeštaj Vila Drina je ušuškana u bujno zelenilo naselja Perućac, u pod­ nožju planine Tara. Smeštena je u zagrljaju dve reke – Vrela i Drine.

Neposredno uz Vilu Drina reka Vrelo (najkraća reka u Evropi, duga 365 metara) obrušava se u Drinu, praveći veličanstven vodopad.

Zahvaljujući takvom položaju, gosti Vile Drina ponesu nezaboravnu uspomenu na okrepljujući boravak i zdrav san uz huk vodopada.

Raskošna vila, građena između dva svetska rata, temeljno je restauri­ rana i predstavlja pravi dragulj na turističkoj mapi Srbije.

U želji da svojim gostima pruži maksimalan komfor i luksuz, na površini od 570 m2 isprojektovano je svega 15 smeštajnih jedinica.

zepter hoteli

Hotel i Vila Drina, Bajina Bašta

3. Restoran Vrelo Restoran Vrelo je smešten na vo­do­ padu reke Vrelo na samo nekoliko metara od Vile Drina.

Reka je na nekoliko mesta premoš­ ćena drvenim terasama na koje su postavljeni stolovi. Većina bašten­ skih stolova je uz sam vodopad.

Stoletno drveće natkriljuje ceo ba­štenski deo restorana, stvarajući prijatnu hladovinu i za vreme naj­ većih letnjih vrućina. Ručak u bašti restorana je nezaboravan doživljaj.

Zatvoreni deo restorana ima 120 mesta i pogodan je za organizaciju raznih svečanosti.

Na jelovniku res­torana su domaći specijaliteti i najsvežija kalifornijska pastrmka (iz obližnjeg ribnjaka).

Ponuda za kompanije i organizaciju događaja Tara Green je idealan partner za realizaciju specifičnih kompanijskih događaja koji spajaju poslovan i za­bavan sadržaj. Seminari, konfe­ rencije, promocije, team building aktivnosti, ali i svadbene proslave, promocije i svečanosti su događa­ ji koje je moguće organizovati u kompleksu Tara Green. Postoji i dodatna mogućnost organizacije aktivnosti iz njihove ponude, kao što je vožnja čamcima ili raftingom.

Sportske pripreme Tara Green, sa svojim hotelom Drina, smeštenim u centru Bajne Bašte i udaljenim svega 300 m od Sportsko-rekreativnog centra „Braća Milutinović”, predstavlja vaš pravi izbor za održavanje sportskih priprema.

Hotel Drina nudi odlične uslove za smeštaj i ishranu sportista.

SEE Business Travel & Meetings magazine · maj 2017

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Quality, Style and Value

Zepter International is a multi-branded multinati­ onal company that produces, sells and distributes exclusive, high-quality consumer goods around the world, principally through its own sales network as well as through high-end stores.

Zepter International owns 8 factories in Switzer­ land, Germany and Italy and over 320,000 m² of business space in the world’s top locations.

A new presentation of Zepter products starts every 10 seconds somewhere in the world, as Zepter is present on 5 continents in more than 60 countries.

The past 25 years have been very successful as over 80,000.000 people have become satisfied users of Zepter products.

Together with the Zepter Finance Holding AG, a financial, banking and insurance company, it forms part of the Zepter Group. In our region, Zepter Group expands its business to hotel indu­ stry, as well.

This successful company has officially confirmed in March that they took over hotel Zvezda in order to turn it into health, congress and touristic centre.

Total investment of 10 mil. Eur will, beside hotel renovation, be very important because they will hire and simulative for municipality and health tourism development.

In this issue of SEEbtm magazine, we exclusively represent to you Zepter’s hotels in Belgrade, Bajina Basta and Kozarska Dubica.

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zepter hotels

Zepter Hotel

Healthy Life in Belgrade Center Zepter hotel in the heart of Belgrade, Terazije 10, re­ p­resents something new in this region. In additi­on to taking care of the comfort of their guests, hotel takes care of the guests’ health.

The hotel offers healthy alternati­ ves for basic human needs: food, water and air, and therefore it is a good choice for business people or tourists attracted by Belgrade for a extended period of time.

Zepter hotel has 32 accommodati­ on units, of which 25 are suites, 2 studios and 5 junior studios.

All accommodation units are equ­ ipped with Zepter products for a healthy and long life.

SmartLife Fitness, an oasis where our guests can work out, is equip­ ped with the latest technogym equipment, massage center, salt room and sauna. It will make your stay at our hotel an unforgettable experience and a unique pleasure.

The hotel’s restaurant, SmartLife, uses technological innovation in pre­paring food, that makes a con­tri­bution to the preservation of health and beauty.

All the food in the hotel Zepter is prepared without oil and excessi­ ve spices. Special way of meal pre­paration brings the level of to­x­ins in food to a minimum, while preserving nutritional value and all of the vitamins.

The filtered water is available, pu­ri­fied through a specific system,

that does not waste energy and preserves the environment.

In order to reduce the level of toxic substances in the air, that are 40 100% present in the confined space, all rooms of the Zepter hotel are equipped with an innovative system that filters, purifies and enriches the air with negative ions.

Hotel offers Zepter Conference hall, terrace Joy Me and cocktail bar next to the restaurant, and all of this is already recognized as an ideal place for organizing various events.

The impressive open-air HORIZON Terrace is situated on the seventh floor. It offers a unique panoramic view of Belgrade and its two riv­ ers. It is ideal for various open-air events.

Garden Block in the Zepter hotel is pet friendly, which is a big plus for all guests who like to travel with their pets.

Hotel built to meet the needs of a contemporary man, with a modern design, in a building from 1937 was a true architectural accompli­ shment. Giving a hiding place of peace and relaxation, a getaway from the hectic city life, the hotel offers a maximum healthcare as well.

SEE Business Travel & Meetings magazine · May 2017

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zepter hotels

Kozarska Dubica

Zepter Hotel on the River Una – Oasis of Peace and Comfort Zepter hotel, located in the center of Kozarska Dubica on the river Una, has set new stan­ dards for hotel accommodation and services, quality and style. A light, airy environment is true refreshment to the area where the hotel is located, attractive exterior and interior comfort are just some of the reasons to visit this hotel.

Since the hotel is located on the border with Croatia and near the Belgrade-Zagreb highway, for bu­si­ ness people is an ideal place to es­ cape from the city and the stress of everyday life, and for to­urists site that presents a whole new oppor­ tunity for investigations in cultural and natural resources environment.

Zepter hotel is categorized with four stars and accommodation facilities are divided into three lev­ els. The hotel has 8 double rooms, 5 bedrooms with double beds (French bed), 5 suites and 3 de luxe suites. The rooms are equipped with the system of “smart room”, and for the perfect atmosphere rooms have custom made furniture, mini-bar, plasma TV, Wi-Fi and cable internet, air conditioning and ter­ race. In Zepter hotel, complete and professional service is one of the imperatives of business, and guests

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have access to the reception service 24 hours, parking, room service and a panoramic ele­vator. Rich and content offer is adapted to the needs of tourists, business people, athletes...

The gastronomic offer is contained in two restaurant spaces. In the Zepter restaurant club, seats up to 100, A-la-carte menu offers a wide selection of dishes from the local and international cuisine and a rich offer of wines, while in Italian restaurant Lido, with up to 50 pe­ople, guests will enjoy a wide selec­tion of pizzas and Italian pasta. Beautiful terrace with panoramic views on the river Una, with seats up to 150, is perfect place to relax and rest.

Business meetings in the form of team building, workshops, semi­ nars, conventions and conferences in the conference hall of the hotel Zepter, for your business m­eetings

and needs, it will be in perfect wor­king space equipped with up to 50 seats and space for up to 200 people. For the perfect combination of vacation and fun, relaxation and health care services the hotel offers Wellness and Spa center. Modern Wellness Center is located on two levels, and besides saunas, steam baths and Jacuzzi, professional team offers a variety of massage, facial and body treatments, waxing, manicure, pedicure, and guests have at their disposal gym. If you wish for a wedding of your dreams, the perfect birthday party, baptism, a wellness weekend or some other cultural and entertainment event in an unusual ambience in the ho­tel Zepter you can get a complete­ly different experience. Professional team, individual approach and tech­ nical support in organization, will make your every step special.

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zepter hotels

Hotel and Vila Drina, Bajina Basta

Three Gems Around the Mountain Tara and Drina River 1. Drina Hotel – Top Service and Comfort

15 accommodation units were designed on the area of 570 sqm.

The Drina Hotel is situated in the very centre of Bajina Basta (168 km from Belgrade and 38 km from Uzice), on the slopes of the Tara Mountain, by the Drina River.

The hotel has 80 modern furnish­ed rooms and 5 suites. All ro­oms have a bathroom, TV and telephone.

Guests have at their dispo­sal WiFi, TV, a dancing room, a pastry shop. The hotel has a conference room (capacity: 150 guests), fully equipped for organizing congress­ es, seminars, training courses, celebrations. The restaurant of the Drina Hotel is located in the centre of Bajina Basta. Its dining room can accommodate 200 guests and is sui­table for various events. It offers a menu of local specialties.

3. Vrelo Restaurant

2. Vila Drina – Comfortable and Cozy Accommodation The Vila Drina is tucked in the lush greenery of the settlement of Perucac, at the base of the Ta­ra Mountain. It is located in the embrace of two rivers – Vrelo and Drina. Very near the Vila Drina, the Vrelo River (the shortest river in Eu­rope, 365 m long) tumbles into Drina, creating a magnificent water­ fall. Thanks to that position, the gu­ ests of the Vila Drina will treasure their unforgetable memories of the refreshing stay and sound sleep to the rumble of the waterfall. A luxu­ rious villa, built between the two world wars, has been completely renovated and is a true jewel on the tourist map of Serbia. With the wish to offer its guests all conven­ iences and maximum luxury, only

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The Vrelo Restaurant is situated on the waterfall of the Vrelo River, just a few meters from the Vila Drina.

The river is spanned in several pla­ces by wooden terraces, where tables are placed for guests.

Most garden tables are very near the wa­terfall. One-hundred-year old trees provide a pleasant shade du­ring the hottest summer days.

A lunch in the restaurant garden is a memorable experience.

The restaurant indoor section has 120 seats and is suitable for vari­ ous ce­lebrations. Local specialties are on the restaurant menu as well as the freshest rainbow trout (from the nearby fish pond).

Offer for Companies and Organization of Events Tara Green is an ideal partner for the realization of specific company events that combine business and entertainment. Seminars, confer­ ences, promotions, team building activities, but weddings, celebra­ tions and promotions as well are possible to organize here.

As additional activities, could be organized various excursions, boat tours and rafting.

Sports Preparations Tara Green with its Drina Hotel, located in the centre of Bajina Basta and only 300 m far from the Sports & Recreational Centre Braca Milutinovic, is a good choice for holding sports preparations.

The Drina Hotel offers excellent conditions for accommodation and food for athletes.

SEE Business Travel & Meetings magazine · May 2017

Kako je Livestream promenio Event industriju

industrija

Tu ste, a niste tu

„Streaming“ tehnologija je mnogo starija nego što mislimo. Davne 1920. godine prva streaming platforma – Muzak, pre nego što je uopšte izmišljen kompjuter, korišćena je uz slične audio sisteme za kontinuirano puštanje muzike.

Ali, danas se prenos uživo, pre svega povezuje sa korišćenjem interneta.

Livestream predstavlja tehnologiju koja uživo prenosi neki sadržaj do svog korisnika putem Smart te­le­fo­ na ili kompjutera uz pomoć inter­ ne­ta, a najčešće se radio o au­dio ili video formatu.

Ono što je karakteristično za sam streaming jeste to da se podaci pre­nose kontinuirano što krajnjem korisniku omogućava da odmah počne da sluša i / ili gleda sadržaje u realnom vremenu, popularno zvano „real time“.

Prvi livestream na svetu imao je „ga­ražni bend“ Severe Tire Damage još 1993. godine.

Oni su zapravo uži­vo prenosili svoj koncert Xerox PARC putem interneta.

Dve godine kasnije je prvi put emi­ tovana bejzbol utakmica, a za to je bio zadužen sajt Real Networks.

Ipak, prvi kontinuirani re­gularni stre­aming pripisuje se World maga­ zinu, koji je ovo i zvanično lansirao 1995. godine, te se ona uzima za prekretnicu.

Ovaj magazin je bio prvi koji je pu­štao online muziku, ali ne uživo (livestreaming) već nasnimljenu.

Ovaj prvi pokušaj bio je us­meren ka audio sadržajima jer za to nije potrebno toliko tehničkih stvari kao za video sadržaje, što je rešeno omogućavanjem bržim internet ko­ nekcijama. Streaming radio zapravo predstavlja pionira u komercijal­ nom streaming-u.

Međutim, pre toga, i video strea­ ming imao je svoje početke još 90-tih godina prošlog veka.

Prvi video broadcast (prenos) de­­sio se 1996., a u pitanju je bio Tibetian Freedom koncert.

Čak ga je i američki predsednik Bil Klinton koristio za događaje koji su organizovani u opštinama.

Ubrzo nakon toga, kada je 2005. godine osnovan Youtube, ovo je postalo posebno popularno.

Danas se termin „live streaming“ često upotrebljava u pogrešnom kontekstu. Najbolji primer za to je­ ste korišćenje Youtube-a i Netflix-a, kao i mnogih drugih komercijalnih streaming izvora, što predstavlja streaming „na zahtev“.

Ovde korisnici mogu slušati i gle­ dati sadržaje koji sami odaberu, dok je „live streaming“ moguć samo i isključivo u tom trenutku, u realnom vremenu tj. u trenut­ku samog dešavanja.

U tom smislu, moguć je samo uko­liko na događaju postoje vi­deo ka­mere i mikrofoni.

SEE Business Travel & Meetings magazine · maj 2017

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i n d u s t r i j a

Korišćenje Livestreaming-a na dru­štvenim mrežama postao je deo marketing strategija velikih kompanija.

Pitate se zašto? Između ostalog zbog toga što se opcija Live video sve češće koristi u komunikaciji sa ciljnom grupom.

Pokazalo se kao odličan i učinko­ vit način da se publika pozove na interakciju.

Time što se kompanije odlučuju na ovo, sa svojim konzumentima grade čvrstu vezu i stvaraju osećaj da su za svoje potrošače stalno dostupni.

Ova tehnologija se danas često ko­risti u organizaciji najrazličitijih događaja. Sigurno ste se nekada našli u situaciji da biste želeli da odete na neki koncert, ali su karte

rasprodate, treba da prisustvuje­ te važnom sastanku, ali on je na dru­gom kontinentu, pozvani ste da budete govornik na nekom panelu, ali ne možete da izađete sa posla jer imate previše stvari koje treba da uradite.

Sve ovo je danas rešivo upravo za­ hvaljujući opciji „live stre­aming-a“.

Veliki broj organizatora događaja okrenuo se upotrebi ovog jedno­ stavnog i danas svima dostupnog alata u savremenoj i modernoj komunikacji.

Razlozi su višestruki: događaj je at­raktivniji jer ga prati veći broj lju­di, ne zahteva fizičko prusutvo, a moguće je pratiti ga putem bilo kog smart uređaja (svako od nas po­seduje barem jedan J) ili komp­ jutera. Sve što vam je potrebno je internet konekcija!

Kao što smo već napomenuli, za prenos uživo, naravno, potrebne su video kamere.

Nove generacije video kamera, tzv.

3600 video kamere, koje omogu­ ćavaju da do­slovno budete u vir­tuelnoj re­alnosti.

Ono što njih razlikuje od ostalih, starijih modela, jete činjenica da sve što se dešava, radi i o čemu se govori na događaju možete videti uz utisak da ste zaista tamo i prisutni. Postavljaju se u prostoriji u kojoj se događaj odvija, a kamera­ ma koje su postavljene na sve šetiri strane, gledaocima daje mogućnost da bukvalno „prošetaju“ kroz pros­ tor i „gledaju“ kao da su prisutni i okreću glavu levo-desno-gore-dole.

Impresivno, složićete se...

Ukoliko se kamere postave u naj­bo­lji mogući ugao koji je u tom tre­nutku na raspolaganju, gledaoci će imati veći pregled celokupnog događaja.

Tako da će zapravo, vide­ti onoliko koliko im vi dozvolite. Idelano je da bude na mestu na kom je najveća preglednost i gde je najveća akcija.

Nekada to može biti i sredina pro­ storije, ali ukoliko vaš događaj ima nekoliko delova koji se istovremeno odvijaju, može se postaviti više ka­ mera koje prenosti šta se pojedinačno dešava u svakom delu.

Ovo će gledaocima omogućiti da sami izaberu koji deo događaja že­le da prate.

Ali, koliko god ovo zvučalo atrakti­ vno (kao što neosporno i jeste! J) dajemo vam savet: upotreba vi­še kamera zahteva više video up­lo­ ad-ova, što može otežati pri­stup sadržajima onim koji žele da prate.

Istini na volju, 360° video tehno­logi­ ja je još uvek relativno nov feno­ men koji je tek u poslednje vre­me počeo da ima širu primenu, te su takve vrste kamera trenutno sku­p­ lje. Ali svakako, ukoliko imate sred­ stava ovo može biti odlična prilika za event menadžere u pomeranju granica kada je organizacija doga­ đaja u pitanju.

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SEE Business Travel & Meetings magazine · maj 2017

Međutim, razvojem tehnologija, kao „light“ opcije danas postoje i jef­tini načini da se deo nekog do­ga­ đaja, obraćanja, atmosfere isprati uživo, pa u tu svrhu ne može da se ne spomene relativno nova LIVE opcija Facebook društvene mreže.

Pomoću nje, je­dnostavnim snima­ njem kamerom smart tele­fona, mo­guće je uživo preneti pra­tiocima odre­đene konferencije, pro­mo­cije i slično, deo atmosfere i klju­čnih tre­nu­taka sa događaja.

Druga jeftinija opcija livestream­ ing-a je Instagram Live video koja je svetu predstavljenja krajem no­ vembra meseca prošle godine.

Ovo je deo Instagram Stories-a, koji je lansiran u avgustu 2016. godine i danas ga svakodnevno koristi oko 100 miliona ljudi.

Mana Instagram Live videa jeste ta što samo može biti pregledan u re­ alnom vremenu. Dakle, nakon što se završi tzv. „broadcast“, ili prenos

podataka, snimak nije moguće ponovo pregledati.

Korišćenje Livestreaming-a na dru­š­tvenim mrežama postao je deo marketing strategija velikih kom­panija. Pitate se zašto? Između ostalog zbog toga što se opcija Live video sve češće koristi u komunika­ ciji sa ciljnom grupom. Pokazalo se kao odličan i učinkovit način da se publika pozove na interakciju.

Time što se kompanije odlučuju na ovo, sa svojim konzumentima grade čvrstu vezu i stvaraju osećaj da su za svoje potrošače stalno do­stupni. Kada se sve uzme u obzir, današnji korisnik i učesnik nekog do­gađaja očekuje da sve informaci­ je i mo­gućnosti ima onlajn, a makar deo sadržaja putem prenosa uživo.

A ovaj trend će u budućnosti samo rasti.

#seebtm #kongresniturizam #seemice

i n d u s t r i j a

Svetlana Gavrić

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industry

You’re There, but You’re Not There

How Livestreaming Changed the Event Industry The streaming technology is much older than we think it is. Back in 1920, the first streaming platform – Muzak – was used with similar audio systems for conti­nuous music playback, long before computers were even invented.

But today live broadcast is primarily associated with Internet use.

Livestream represents a technology that transmits live content to users via smartphones or computers on the Internet, and the most com­ mon formats are audio or video.

The thing that is specific to streaming itself is that data is transmitted continuously, which allows the end user to immediately start to listen and/or watch the content in real time.

The first live stream in the world came from a garage band called Se­vere Tire Damage back in 1993.

They actually live-streamed of their Xerox PARC performance over the Internet. The first live-streamed ba­ seball game came two years la­ter, on the Real Networks website.

However, the first continuous regu­lar streaming is attributed to

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World magazine, which officially launched the service in 1995, the widely ac­cepted milestone.

This magazine was the first to play mu­sic online, although not live (-streamed), but instead pre-re­cor­ ded. This first attempt focused on audio because it does not require so mu­ch technical stuff like video do­es, which was solved by enabling faster connection speeds.

Streaming radio is actually a pio­ ne­er in the commercial streaming are­na.

ter, when YouTube was launched in 2005, streaming became particula­ rly popular.

Today the term live streaming is of­­ten used in the wrong context.

The best example of this is using YouTube or Netflix, as well as ma­ny other commercial streaming sour­ces, which actually represent on-de­mand streaming.

However, before that, video strea­ ming also saw its first steps in the 1990s. The first video broadcast (stream) took place in 1996 – the Tibetan Freedom event.

Here users can listen or watch con­ tent they pick on their own, while live streaming is possible only at one particular moment, in real ti­me, as the event is happening.

In this regard, live streaming is possible only if there are video cameras and microphones at the event.

Even US President Bill Clinton used it for events that were taking place in municipalities. Shortly thereaf­

This technology is nowadays widely used in planning myriad events.

You must have found yourself so­

SEE Business Travel & Meetings magazine · May 2017

me time in a situation where you wanted to go to a concert, but the tickets were sold out; you needed to attend an important meeting, but it was taking place on another continent; you were invited to be a speaker on a panel, but you could not get out of work because you had too many things to do.

All this is solvable today thanks to the option of live streaming.

A number of event planners turned to this simple and accessible tool in modern-day communication.

The reasons are manifold: the ev­ent is more appealing because the audience is bigger, it does not requ­ire physical presence, and it can be viewed on any smart device (we all have at least one of those J) or computer. All you need is an internet connection!

As already mentioned, live stre­a­ m­ing, of course, requires video ca­meras.

The new-generation vi­deo came­ ras, the so-called 3600 video ca­ me­ras, allow you to lite­rally be in vir­tu­al reality. What distinguishes them from other, older models is

the fact that you can see everything that is happening or be­ing done or spoken at the event and feel like you are really there and present.

They are placed in the room where the event takes place, and the ca­meras mounted on all four sides allow the viewers to literally walk around the room and the look aro­ und as if they were present, turn­ ing their heads to the left or right, up or down. You have to admit this is quite impressive...

If the cameras are placed in the best possible corner that is ava­ila­­ ble at the time, the vi­ewers ha­ve a better overview of the enti­re event.

This means that they actually see as much as you allow them.

Ideally, this would be the spot wi­ th the best view and where all the action takes place.

Sometimes this can be the middle of the room, but if your event has several segments that run simultaneously, you can set up a number of cameras that would transmit what is happening in each indivi­dual segment. This will allow the viewers to choose

which segment of the event they want to watch. However, as much as this may sound appealing (as it undoubtedly is! J), here’s a piece of advice: using multiple cameras requires more video upload, which can hamper access for those who want to watch.

Truth be told, the 360° video tech­ nology is still a relatively new phe­ nomenon that has only recently started to be used more widely, me­aning that these cameras are currently on the expensive side.

However, if you do have the funds this can most certainly serve as a great opportunity for event mana­ gers to push the envelope when it comes to event planning.

#seebtm #kongresniturizam #seemice

i n d u s t r y

On the other side, the develop­ ment of technology brought abo­ut some light options that are avai­la­ ble today – cheaper ways to watch an event, listen to a spe­ech, or fe­­el the mood in real time, so we have to mention here Facebook’s relatively new LIVE feature.

This feature enables you to use the camera on your smartphone to live-stream conferences, promoti­

Founders Fight club conference, live stage conference on exhibition Cebit 2017 in Hannover Messe, Germany

SEE Business Travel & Meetings magazine · May 2017

87

i n d u s t r y ons, and the like, the mood or key moments at an event.

Other cheaper livestreaming opti­ on is Instagram Live video that is released at the end of November last year.

This is part of Instagram Stories, la­unched in August 2016 and today is daily used by 100 milion people.

The thing with Instagram Live video is that is only possible in real time.

So, when broadcasting is over, it is not possible to replay it again.

Using live streaming on social net­ works has become part of market­ ing strategies in big companies.

Want to know why?

One of the thing is that Live option is very often used in communicati­ on with target groups now days.

It is a great tool to invite and en­ gage the audience in interaction.

By companies deciding to do this,

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they are making and establishing very bold and strong relationships with the consumers making them feel they are on disposal all the ti­me for them.

All things considered, the modernday users and participants in events

SEE Business Travel & Meetings magazine | februar 2016

expect to have all information and options available online, and at le­ast part of the content via live stre­am. And this trend will only grow bigger in the future.

Svetlana Gavric

hotel

Prijatna atmosfera i duh Mediterana

Kalamper Hotel & Spa – Nov hotel u Baru za događaje i opuštanje Turistički kompleks Kalamper su novi ekskluzivni ob­ jekti na crnogorskom primorju, u Baru, koje karakte­ ri­še mode­ran i luksuzan dizajn. Gosti mogu uživati u kom­fornim so­bama sa pogledom na more, fantastič­ nom lounge baru na krovu hotela i koristiti široku le­ pezu sadržaja koje posjeduje kompleks.

Od Starog grada Bara udaljen je 5 km, od Luke Bar 12 km, 10 km od željezničke i autobuske stanice Bar, a 50 km od aerodroma u Tivtu i Pod­gorici. Hotel ima 24 smještajne jedinice od kojih je 17 standardnih soba, 6 apartmana i Predsjednički ap­art­man.

Takođe, raspolaže sa­lom za sastan­ ke, opremljenom najnovijom teh­no­ logijom, Spa & Wel­lness centrom, Lounge barom, i restoranom.

Visoko profesionalno i ljubazno os­o­ blje Kalamper Hotel & Spa tima sto­ji na usluzi svim gostima hotela i time upotpunjujući ugođaj i do­­ živ­ljaj.

Uvala Veliki pijesak ima finu, pješ­ ča­nu podlogu u vodi i na obali.

Zbog izvanrednog položaja možete uživati u fantastičnom izlasku i za­­ lasku sunca.

Uređeno kupalište zah­vata 100 m plaže sa predivnom terasom i plaž­ nim barom. Kalam­per plaža i plažni bar sadrže: suncobrane, ležaljke, svlačionice i tuševe.

Gostima su na raspolaganju razni sportovi na vodi i pijesku.

Sala za sastanke, kapaciteta od oko 65 mjesta, odličan je prostor za or­ga­nizaciju svih vrsta poslovnih susreta i sadrži kompletnu opremu za audio-vizuelne prezentacije.

Spa & Wellnes centar se prostire na 1.200 m2 i sadrži veliki, dječiji, hladni bazen i jacuzzi, tursko kupatilo, sla­ nu sobu i saunu. Posebne tre­nutke relaksacije se mogu upotpuniti uz razne vrste masaža. U Spa centru možete naći najkvalitetniju ponudu kozmetičkih preparata. Takođe, u svom sastavu ima oprem­ljenu tere­ tanu i dječiju igraonicu.

Lounge bar se nalazi na krovu Ho­ tela Kalamper & Spa. Ovde je gosti­ ma na raspolaganju vanjski bazen sa ležaljkama, a pogled na pučinu sa terase, prilagođene za apsolutno uživanje i relaksaciju, upotpunjen je adekvatnim muzičkim izborom.

Gostima je na raspolaganju pažljivo odabran izbor hrane i pića.

Restoran raspolaže sa 65 mjesta u zatvorenom dijelu i 70 mjesta na terasi restorana. Idealno je mjesto da se opustite i uživate u specijali­ tetima domaće i internacionalne kuhinje, koji su pažljivo odabrani, a bogata karta pića čini ponudu kompletnom.

Ukoliko ste ljubitelji mediteran­s­kog duha i dobre hrane i uživate u mor­ skoj atmosferi, novi Kalamper Hotel & Spa je pravi izbor za sastanke, se­ minare, konferencije, ali i pot­puno opuštanje i uživanje.

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hotel

Pleasant Atmosphere and the Spirit of the Mediterranean

Kalamper Hotel & Spa – A New Hotel in Bar for the Events and Relaxation Tourist Complex Kalamper comprises new exclusive facilities on Montenegrin coast, in Bar, which is chara­ cterized by a modern and luxurious design.

The gu­ests can en­joy comfortable rooms with sea vi­ ews, a fantastic lo­un­ge bar on the hotel roof and use a wide range of offers of the complex.

It is located 5 km from the Old Town of Bar, 12 km from the Port of Bar, 10 km from the train and bus sta­ tion in Bar, and 50 km from both the airports in Tivat and Podgorica.

The hotel has 24 accommodation units, out of which 17 standard ro­oms, 6 suites and a Presidential Suite. It also has a conference room, equipped with the latest technolo­ gy, Spa & Wellness Center, Lounge Bar and Restaurant.

Highly professi­onal and friendly st­aff of Kalamper Hotel & Spa Team is at the service of all hotel guests, thus complementing the impressi­on and experience.

The Great Sand Bay has a fine, sa­n­dy surface under the water and on shore. Due to the extraordinary location, you can enjoy a fantastic sunrise and sunset.

The arranged swimming area stre­t­ ches at 100 m of the beach with a beautiful terra­ce and beach bar.

The Kalamper Beach and the Beach Bar include: umbrellas, deck chairs, dressing rooms and showers.

The guests have on disposal the water and sand sports.

The conference room, with a ca­ pa­city of about 65 seats, is a gre­at place for organizing all kinds of bu­si­ness meetings and contains a com­plete equipment for audio-vi­ sual presentations.

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SEE Business Travel & Meetings magazine · May 2017

Spa & Wellness center is spread ov­er 1,200 m2 and contains the lar­ge pool, child pool, cold pool and jacuzzi, Turkish bath, salt room and sauna. Special moments of re­ laxation can be supplemented with various kinds of massage.

In the Spa center you can find the highest quality cosmetics offer.

It also comprises a fully equipped gym and children’s playroom.

Lounge Bar is located on the roof of Kalamper Hotel & Spa. Here the guests have on disposal the outdoor swimming pool with deck chairs, with a view of the sea from the ter­race, adapted for an absolute enjoyment and relaxation, comple­ mented by an appropriate music played. Guests are offered attenti­ vely chosen food and beverages.

The restaurant has 65 seats indoor and 70 seats on the restaurant ter­race. It is an ideal place to relax and enjoy the specialties of local and international dishes, which are carefully selected, while an amaz­ ing drink menu makes the offer complete.

If you are a fan of the Mediterra­ nean spirit and good food, and you enjoy the seaside atmosphere, a new Kalamper Hotel & Spa is an ide­al choice for meetings, seminars, conferences, as well as complete relax­ation and enjoyment.

lifestyle

Probajte, eksperimenta radi

Razvijte veštinu razumevanja sebe i drugih Stres i napetost su, za većinu ljudi, svakodnevnica. Propratni neželjeni efekti ži­vo­ta u gradu, naročito. Stalno negde jurimo, pod pritiskom smo i na i poslu i kod ku­će, kako zbog realnih obaveza, tako i zbog obaveza i očekivanja koje sami sebi namet­ ne­mo, količine posla, i prirodne želje da budemo uspešni u tom putova­nju koje se zo­ve život. Ako uz to, imate i decu, vaš život je obogaćen bezrezervnom ljubavlju, neopisivim ponosom, dubokim zadovoljstvom i potpunim nedostatkom vreme­ na, totalnim haosom i konstantnom burom svih vrsta emocija.

Udahnite duboko, sve je u redu. Svi se mi, manje više, tako osećamo.

Svi imamo napade panike, nezado­ voljstva i neuspeha, s vremena na vreme. Svi. Poznate ličnosti, svetski uspešni lju­ di, vaš kolega, mama i tata, čo­vek koji je prošao pored nas na ulici. Svi imaju loše momente.

Svi su pod stresom. To je, na neki način, ohrabrujuće. Znamo da nis­ mo sami, nismo jedini. Ništa nam ne fali, sve je u redu sa nama što se tako osećamo ponekad.

Isto tako, ovo saznanje treba da uti­če na veće razumevanje među ljudima. Možda baš danas kada je vaš kolega nešto džangrizavo od­bru­sio ili prodavačica bila vidno neprijatna, možda baš danas imaju loš dan i prolaze tu fazu.

Možda baš danas to važi i za vašeg saradnika na organizaciji događaja, kada vam je postavio isto pitanje po treći put. Možda, a možda i ne

rade svoj posao kako treba. Ali ne sudite odmah, dajte šansu. I vama bi značilo da ljudi imaju razumeva­ nja za vas kada vam je teško i kada niste sasvim svoji. Uzvratite im os­ mehom i iskrenom ljubaznošću.

Probajte, eksperimenta radi.

Zamislite sledeću situaciju. Devojka koja je imala estetske zahvate, na­pa­ d­no obučena sedi veoma sa­mo­uve­ reno u kafiću, a nekoliko sto­lo­va da­lje, neugledna devojka, skromno obučena, ispija svoj sok, plašljivo skrivajući pogled. Naizgled dva ra­z­li­čita sveta, bez ikakvih dodir­nih ta­č­a­ka. Nikome ne bi palo na pamet da obe ove devojke pate zbog usam­ lje­nosti i bore se sa nedostatkom samopouzdanja, misleći da nisu dovoljno lepe i uspešne.

Verovatno bi na ulici jedna drugu prezrivo pogledale, ni ne sluteći da imaju toliko toga zajedničkog.

Sigurno neće svako biti otvoren da primi ljubav. Ali, druga, treća, če­ tvrta osoba hoće, i to ćete shvatiti kada vam se osmehne očima.

Prepoznaćete se. To će vam dati onu energiju koju crpite u situaci­ jama kada se pitate: Ne znam, oda­ kle mi više snage za sve to? Svaki dan, ljubaznim gestom, prostom pozitivnom ili inspirišućom mišlju možete praviti male rezervoare energije, držati ih kao skrivene čo­ koladice u džepu, koje ćete crpeti kada va­ma bude loš dan i doživite „pad sistema”.

Probajte, eksperimenta radi.

A ako shvatite da „radi” nema raz­ loga da vam to ne postane praksa, zar ne? Svet bi zaista bio mnogo lepše mesto za život, kada bi vlada­ lo veće razumevanje, poštovanje i ljubav među ljudima. A nema raz­loga da tako ne bude, jer, kada

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91

l i f e s t y l e se skinu maske i pokažu ranjivosti, svi bijemo slične bitke, samo sa sop­ stvenim strahovima, strepnjama, teskobama.

Kao što rekoh, svi, povremeno, ima­mo napade nezadovoljstva i straha, osećaj neuspeha, svi smo pod nekom vrstom stresa.

Razlika je u tome kako izlazimo na kraj sa njim. Koliko radimo na sebi u smislu sređivanja sopstvenih misli, koliko volimo sebe i koliko vodimo računa o sopstvenom zd­ra­vlju. Sve ovo utiče posle na to koliko nas je stres „oštetio”.

Sve to što radimo za svoju mental­ nu higijenu, fizičko zdravlje i sklad­ ne odnose sa ljudima u svom okru­ ženju, možemo doživeti kao štitnike na glavi, laktovima i kolenima, kao dok vozimo rolere. Ako padnemo, ugruvaćemo se, ali ni blizu onoliko koliko da tu zaštitu nismo imali.

I baš zato je dobro pronaći zaštitu koja vam najviše odgovara. Koja će vas zaštititi na način koji je za

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vas najadekvatniji i najbliži vašem senzibilitetu i tipu ličnosti.

Svaka rekreativno-sportska aktiv­ nost ili hobi vam u tome može po­ moći. Pitanje je u kojoj se najbolje snalazite. Šta vam najviše prija?

Kao neko ko je preko deceniju u ev­ent industriji – jednoj od najstre­ snijih profesija, moram priznati da sam se bavila raznim vrstama sport­

skih aktivnosti. Pre nekog vremena sam probala jogu. Poznato je da joga jedan od najboljih načina da se izborite sa stresom. Zašto?

Probajte, eksperimenta radi.

Ali i pročitajte u tekstu na strani 97.

Miona Milić

Develop a Skill to Understand Yourself and Others

lifestyle

Try It Out, for the Purpose of an Experiment

Stress and tension are the everyday life for most people. Those are the accom­pa­ nying side effects of city life, especially. We constantly rush around, we are un­der pressure both at home and at work, both due to real obligations, and the ob­liga­ tions and expectations that we impose to us ourselves, due to the load of work, and a natural desire to be successful in that journey called life.

If, in addition, you have children, your life is enriched with unconditional love, indescribable pride, deep satisfaction and a complete lack of time, total chaos and constant storm of all kinds of emotions.

Take a deep breath, everything’s fine. All of us feel likewise, more or less. From time to time, we all have the attacks of panic, frustration and failure. Each of us.

Celebrities, worldwide successful people, your colleague, mom and dad, a man who passed you on the street. Everyone has bad moments.

All are under stress. This is, in a way, encouraging.

We know that we are not alone, we are not the only one.

There’s nothing wrong with us, everything is fine with us feeling thus sometimes.

Also, such a finding should affect the greater understanding betwe­ en people. Perhaps even today, when one of your colleagues has snapped something cranky or sales­ woman was visibly uncomfortab­le, perhaps exactly today they have

a bad day and pass through this phase. Perhaps it is exactly today such a day for your collaborators on the organization of the event, when he asked you the same qu­e­ stion for the third time.

It could be so, and it could be that they are not doing their job pro­ per­ly. However, do not jump into con­clu­sions right away, give them a chance. It would mean to you, too, that people have sympathy for you when you find it difficult, and when you’re not quite yourself.

Respond them with a smile and genuine kind­ness.

Try it out, for the purpose of an experiment.

Imagine the following situation.

A girl who had gone aesthetic pro­ ce­dures, conspicuously dressed, is

sitting quite confidently in a bar, whi­le a few tables away, a homely girl, modestly dressed, is sipping her juice, timidly hiding the view.

Seemingly, two different worlds, with no points of contact.

No one would ever think that both these girls suffer from loneliness and they struggle with a lack of self-esteem, thinking that they are not sufficiently beautiful and suc­cessful. Probably, they will con­ temptuously look each other in the street, unaware that they have so much in common.

Certainly not everyone will be open to receive love. However, second, third, or fourth person will be, and you will understand that when he/she smiles at you with her/his eyes. You will recognize each other.

It will boost you with that energy you consume in situations when

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93

l i f e s t y l e you ask yourself the following: I do not know where I got any more strength for all of these?

Every day, with a friendly gesture, with a simple positive or inspir­ ing thought, you can create small reservoirs of energy, keep those as hidden candies in your pocket, which you will take when you have a bad day or experience a “system failure”.

Try it out, for the purpose of an experiment.

And, if you realize that it is “work­ ing”, there is no reason for it not to be become a practice, right?

The world would indeed be a much nicer place to live in, when there would rule the greater understan­ ding, respect and love among pe­o­ple. And there’s no reason for it not be like that, because, when the mask are off and the vulnera­ bility shown, each of us is fighting

94

a similar battle, but with our own fears, anxieties, anguishes.

As I said, everyone, from time to time, has attacks of frustration and fear, a feeling of failure, we are all under some kind of stress.

The difference is in a manner of how we deal with it. And how much we improve ourselves in ter­ms of settling down our own thoughts, how much we love oursel­ves and how much we care about our own health.

All this, afterwards, affects the ex­tent to which the stress has “da­maged” us. All we do for our mental hygiene, physical health and harmonious relationships with people in our environment, can be experienced as protectors on our head, elbows and knees, like those for skating. If we fall, we will lump ourselves, but not even close as we would if we had no such p­ro­tection.

And for that reason exactly it’s go­od to find a protection that best suits you. The one that will protect you in a way that is most appropriate for you and closest to your sensibility and personality.

Every recreational-sports activity or hobby can be of help for you.

The question is which one is the most convenient for you to handle.

Which one you like the best?

As someone who has been over a decade in the event industry - one of the most stressful professions, I have to admit that I have been engaged in all kinds of sport activi­ ties. Some time ago, I tried yoga.

It is known that yoga is one of the best ways to deal with stress. Why? Try it out, for the purpose of an experiment.

But also read in the text on page 103.

Miona Milic

A r i s t o s

hotel

H o t e l

Poslovni hotel za događanja u Zagrebu Hotel Aristos je hotel 4 zv­jezdice, smješten u Novom Zagrebu, uda­ ljen nekoliko minuta vožnje od zra­čne luke i centra grada.

gađanja, gostima je na raspolaga­ nju moderan kongresno banketni centar s recepcijom, sedam multi­ funkcionalnih dvorana i apartmani za sastanke.

Uz kvalitetan boravak u 150 comfort i deluxe soba, hotel nudi pravi gastronomski doživljaj, organizaci­ ju raznih događanja, opuštajuću Wellness & Spa oazu i moderan kongresni centar.

Visoka razina opremljenosti kon­ gre­snog centra i multifunkcional­ nost prostora omogućuju njegovu pri­lagodbu u skladu sa različitim zahtje­vima klijenata.

Hotel Aristos s ugodnim ambijen­ tom i profesionalnim pristupom omogućava ugodan boravak i ola­­k­­šava organizaciju poslovnih do­ gađanja te pruža vrhunsku uslugu.

Za potrebe organizacije raznih do­

Restoran Tiara je pravo mjesto za ručkove i večere te druženja uz bogatu gastronomsku ponudu jela nacionalne i internacionalne kuhinje, dok bar hotela i ljetna te­rasa idealna su oaza za predah

uz bogatu ponudu pića, ukusnih zalogaja i vr­hunskih slastica.

Prave opuštajuće trenutke gosti mo­gu pronaći u Wellness & Spa centru Aristos gdje mogu uživati u relax i spa zoni uz ponudu bio, infracrvene, parne saune i hidro­ masažne kupelji.

Wellness centar svakodnevno nudi velik izbor terapijskih i wellness masaža te vrhunske tretmane njege lica i tijela. www.hotel-aristos.hr

Hotel Aristos Za sve koji žele posjetiti Zagreb, mogu odabrati odmor za dvoje i obitelj po posebnim cijenama uz City break, vikend i obiteljske pakete.

SEE Business Travel & Meetings magazine · maj 2017

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hotel

H o t e l

A r i s t o s

Business Hotel for Events in Zagreb Four star Aristos Hotel is located in New Zagreb, only a few minu­ tes drive from Zagreb Airport, to City Center and with easy access to Highway. Hotel Aristos has all the comforts of a standard luxury property. Hotel offers pleasant stay in 150 deluxe and comfort rooms with free usage of gym, business center, complimentary outdoor parking and hotel garage.

Guests can experience gourmet dining, a Wellness & Spa centre, a cutting edge conference facility and top quality services.

The hotel’s conference facilities include a congress reception, a plenary hall for large events up to

350 seats as well as seven multi­ function meeting rooms ideal for workshops and trainings. Summer terrace can be a great venue for cocktails, welcome drinks or other gatherings. The state of the art technology and the flexibility of the space gives a opportunity that space can be adapted in line with various requirements and settings.

Restaurant Tiara is a right choice for lunch or dinner with national and international dishes and hotel bar with summer terrace can be ideal place to take a break during the day with wide selection of dri­ nks, hot and cold beverages, fruit

salads, snacks and sandwiches and excellent pastries.

Relaxing moments can be found in Aristos Wellness & Spa center whe­re guests can experience spa zone with bio, infrared, steam, hyd­romassa­ge or choose some of the inte­grated beauty programs, exclu­sive professional face and body care treatments.

Unique massages and wellness ri­ tuals will provide a feeling of being genuinely relaxed, revitalized, and comfortable; and bring body and soul into balance. www.hotel-aristos.hr

Hotel Aristos Do not miss special city break, weekend and family packages.

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Joga kao način života

lifestyle

Ne dozvolite da vam se život prosto dešava, živite ga svesno

Pola života bavila sam se raznim fizičkim aktivnostima, preko individualnih do gru­pnih treninga, od statičkih vežbi do koreografija. Sve su bile fizički i energetski jako zahtevne. To je bio moj način „pražnjenja“, oslobađanja od napetosti, i na­ ravno, ostajanja u formi. Za mene trening nije bio trening ako ne budem skroz mok­ra nakon njega. Ali u međuvremenu sam postala mama, prešla tridesetu, a pro­b­lem sa vratom, leđima i varenjem je postao sve učestaliji.

Zbog svega toga sam odlučila da probam jogu, iako u startu sebe nisam videla kao „joga” tip.

Većina stvari mi je delovala prespo­ ro, ne suviše zanimljivo i bez nekog efekta. Da ne spominjem to što se veliki broj vežbi radi zatvorenih oči­ ju, izgovaraju neke mantre i stalno vraća pažnja na disanje, pa blago rečeno, učesnici izgledaju kao grupa „ludaka“ ili, kako, verovali ili ne, neki ljudi zaista i misle, kao neka sekta. Moj treći čas gde smo svi naglas počeli da se smejemo 5 minuta bez razloga, doprineo je tom osećaju.

Međutim, vrlo brzo, možda delom i zato što sam štreber u vežbanju, počela sam da uviđam blagodeti vežbanja joge. Svaka sitnica koja se radi, način disanja i položaja ima svoj razlog i određeni uticaj.

Ja skoro svakog dana, kako otkri­ vam sloj po sloj ove veštine življe­ nja, ostanem zatečena i fascinirana, njenom jednostavnošću, i koliko je zapravo, sve logično i ima smisla.

Kao one stvari koje su toliko oči­ gledne, samo ih niste bili svesni dok ih ne izgovorite naglas.

Ili recimo kao neka misao sa kojom se apsolutno slažete, ali je niste bi­li svesni, dok je niste pročitali.

Joga je zapravo način da postanete svesniji sebe, svog delanja, ljudi i okruženja oko vas.

Pored fantastičnog osećaja da tih sat i po vremena radite nešto sa­mo za sebe, za svoje zdravlje i blago­stanje, što je samo po sebi dovoljno da se dobro osećate, moji gore navedeni problemi su znatno umanjeni.

Od vrata i kičme koji su vidno poče­ li da se ispravljaju i da manje bole, prestala sam da se kočim, što mi se pre, naročito od rada na računaru, dešavalo zabrinjavajuće često.

Vežbe disanja i određeni položaji su mi potpomogli varenje, smanji­ li naduvenost i ublažili gastritis.

Reakcije na probleme, a samim tim i na stres, su se promenile, postala sam mnogo svesnija svojih reakcija i misli (iako za mene na ovom polju i dalje ima puno prostora za nap­ redovanje).

Namerno navodim svoje probleme i iskustvo rešavanja istih, zato što većina ljudi, pogotovo onih koji se­de u kancelarijama, imaju sličnih problema. Svesna sam da sve ovo pomalo zvuči kao neka reklama top shop-a, ali ostaje vam dobra volja da mi ipak verujete. Danas, iskreno, smatram da je vež­ba­nje

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“Ako niste spremni da se menjate svakog trenutka, nećete nikada spoznati istinu” – Swami Vivekananda

Ja danas jogu smatram apsolutno sastavnim delom svog života i često se pitam kako sam uopšte funkcio­ nisala bez nje.

Blagodeti joge su odavno uvidele i kompanije širom sveta, a u posled­ njih par godina i u našem regionu, koje svojim zaposlenima nude nje­ no praktikovanje u radno vreme.

Kad ovo kažem, pre svega mislim na to da joga poboljšava koncen­ traciju, smiruje disanje, a samim tim i nivo stresa kom smo izloženi, neguje naše misli i uči nas da sebi

Suzana

joge nešto što je neopisi­vo važno za mentalnu i fizičku higijenu, za zdravlje unutrašnjih organa, kičme, zglobova, kukova, za postizanje unutrašnje harmonije i mira, za redukciju stresa.

Većina nas sedi 8 sati na poslu i u konstantoj smo borbi sa vreme­ nom, pa nam je puls uglavnom ubrzan, a stres se samo nakuplja.

Takođe, tužna je i ta činjenica da smo navikli da sami sebi govorimo uglavnom ružne reči kad nešto pogrešimo, ne obavimo kako treba, kako izgledamo i slično. Joga nas podseća koliko je važno da volimo sebe i svoje telo.

Od toga dalje proizilaze skladni od­ nosi sa okolinom, zdravlje i uspeh.

Miona Milić

Suzana Jaković, instruktor joge koju odlikuju iskustvo i po­ svećenost promenama u oblasti obrazovanja primenom širokog znanja jogijske filozofije i psihologije i naročitog značaja joge u održavanju zdravog tela i zdravog uma.

Prema njenim rečima, joga kao zdrav životni stil, donosi opuštanje i sreću u svakodnevnom životu.

Kako i zašto ste počeli da se bavite jogom?

Kao dete sam bila fascinirana čuvenom knjigom Yoga – Jas­mina Puljo, uz koju je moja majka praktikovala jogu.

Nakon višegodišnjeg vežbanja raznih sportova, organizmu je bilo neophodno nešto umirujuće, nešto što deluje na celokupno zdravlje, ne samo fizičko već na svim poljima.

Imam utisak da je joga počela da se bavi sa mnom, a ja sam joj se otvorila, prepustila, prihvatila i poštovala je kao disciplinu samorazvoja koji ona neminovno donosi, na fizi­čkom, umnom i duhovnom polju.

Zašto je disanje toliko važno u jogi?

Tehnike disanja oslobađaju potisnute emocije, strahove, komplekse, aktiviraju disanje, samim tim dopremaju više kiseonika u telo i mozak i time utiču na emotivno i mentalno zdravlje i opuštanje.

Vežbamo kompletno odnosno potpuno disanje, učimo da dišemo pravilno i da svesno kontrolišemo disajni proces.

Potpuno disanje obuhvata tri osnovna načina disanja – abdominalno, grudno i klavikularno (vazduh puni vr­ho­ ve pluća) – izvedeni jedan za drugim oni sačinjavaju je­

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šaljemo pozitivne poruke. Sve to za rezultat ima opuštenije i zadovolj­ nije zaposlene, a samim tim poziti­ vnu radnu atmosferu i poveća­nu produktivnost.

Ovom prilikom, imali smo zadovolj­ stvo da razgovaramo sa dve sjajne instruktorke joge, sa ciljem da joga početnicima, ali i svima ostalima, približimo ono na čemu se joga zasniva kao i da odgovorimo na uobičajena pitanja i nedoumice.

SEE Business Travel & Meetings magazine · maj 2017

d­nu celinu. Duboko, mirno i ravnomerno disanje je od pre­sudne važnosti za naše zdravlje pošto usklađuje i smi­ruje telo i um, puni nas energijom i čini da se oseća­ mo odmorno i opušteno dok, ubrzano i plitko disanje ima veoma negativno dejstvo jer pojačava uznemirenost, napetost, stres i bolove.

Shodno tome, disanje je važno kako u jogi tako i u svakodnevnom životu. Šta su i čemu služe mantre/meditacija?

Mantre su zvučne vibracije, kvantna tehnologija, stvorene da neutrališu um i misli. Pevanjem ili izgovaranjem mantri, stimulišemo 84 refleksne tačke u ustima, što direktno utiče na hipotalamus, koji je povezan sa hipofi­ zom i epifizom, i šalje signal svakoj ćeliji u telu da se op­u­sti, da bude neutralna i da se sjedini sa beskrajem.

Zvuk i vibracije mogu imati snažno dejstvo na čoveka.

Od svih mantra najviše se praktikuje pevanje sloga AUM ili OM pošto se on smatra najbližim univerzalnoj vibraciji koju čovek može da primi. Mantre bude duh, energizuju telo, opuštaju um i otvaraju vrata meditaciji.

Meditacija, a naročito Samadhi – identifikacija sa obje­ ktom odnosno idejom meditacije i najviši vid koncentra-

l i f e s t y l e

cije u meditaciji – kao izuzetno stanje utonulosti duha, u filozofiji joge zauzima najviše mesto dostignuća individue.

Tehnike meditacija iI relaksacija dubinski čiste um i emo­ cije od umora, nervoze, stresa, kompleksa, duboko ukorenjenih strahova, ograničenja i uslovljenosti.

Tokom vežbanja joge, često se koristi moć vizualizacije. (Zamislite da ste Zlatno jaje, da ste Zvezda, Trougao i slično, prim. Aut.) Čemu to služi?

Vizualizacije i vežbanje koncentracije odnosno usredsre­ đivanje pažnje u jogi i meditaciji služe za unutrašnje bu­ đenje.

Vizualizacijom simbola, slika, boja ili unutrašnjih zvukova se obavlja komunikacija sa podsvesnim jer to je jezik podsvesnog uma, oživljavamo svoja iskustva i potisnute impresije.

U jogi se koncentracija – Dharana (koncentracija misli i pažnje) – nalazi na višem stepenu lestvica telesnog i duhovnog razvoja čoveka i ona je preduslov da se preko kontemplacije i meditacije mo­že dospeti do samog vrha – Samadhi – poslednjeg člana duhovne discipline. Postoji mnogo načina za uvežbavanje usredsređivanja pažnje i treba ih menjati, a znatno pomažu poboljšanju sposobnosti zapažanja, pamćenja i reprodukovanja primljenih utisaka. Produžavanjem mentalnog napora da

se dublje dopre u suštinu ideje ili objekta koncentracije, dolazi se do pretposlednjeg stepena spiritualnog razvoja, do meditacije – Dhyane (kontemplacija i meditacija).

Primenom vizualizacije i koncentracije možemo primetiti koliko su naša zapažanja površna ne samo prema stvarima kojima smo okruženi i kojima se svakodnevno služimo, već i prema osobama sa kojima se često susrećemo ili su nam čak veoma bliske.

Na osnovu dosadašnjeg isustva, kod kojih teškoća i problema je joga najefektnija?

Praktikovanje joge utiče na celokupno fizičko, mentalno i emotivno zdravlje, otklanja nagomilani stres, tenziju i napetost koji se svakodnevno formiraju u nama i puni nas pozitivnom energijom.

Razvija fleksibilnost i opuštenost celog tela, do­vodi um i emocije u stanje opuštenosti i balansa što je izdvaja od ostalih fizičkih ak­tivnosti.

Joga je uopšteno efektna disciplina koja nas jača kao osobe i kao ljude, na fizičkom, psihičkom i duhovnom planu.

Hatha joga se, između ostalog, može posmatrati i kao kompletan trening autonom­ nog nervnog sistema.

Joga može pomoći kod zdravstvenih problema, većinu može ublažiti, a neke potpuno eliminisati.

Zbog svog načina delovanja na telo, um i emocije, joga

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Radmila

se bori sa problemom na svim poljima, deluje istovremeno na ublažavanje simptoma bolesti i eliminisanja uzroka problema.

Na fizičkom planu konkretno, vežbanjem kičmenog stuba kroz jogu, dolazi do fantastičnih rezultata i potpunog ispravljanja kičmenog stuba.

Na psihičkom nivou odnosno mentalnom, onom koji sta­ l­no nešto priča i mnoštvom misli mori, vremenom dostižemo umirenje nemirnog uma kako nam joga pomaže da budemo prisutni u trenutku, potpuno svesni svega sada.

Redovnim vežbanjem joge postiže se unutrašnji balans, stanje sreće i ispunjenosti, a zdravlje i imunitet se podižu na viši nivo.

Otvaraju se mogućnosti za rešavanje problema na lakši i efikasniji način, sa manje stresa i nerviranja, svakodne­ vno funkcionisanje postaje lakše.

Gotovo svi položaji – asane – u jogi su od posebnog značaja, iza njih stoji čitava nauka. Nije lak zadatak izdvojiti samo jedan položaj ali bih za ovu priliku predložila j­ed­ nu vežbu, sačinjenu od 12 položaja – pozdrav Suncu – Su­r­ya Namaskar. Drevna tehnika odavanja počasti i iz­ ra­žavanja zahvalnosti Suncu koje je izvor svih oblika ži­ vo­­ta na planeti. Solarni pleksus je, kao centralna tačka ljudskog tela, povezan sa Suncem.

Ova tehnika podstiče intuitivne sposobnosti i povećava kreativnost. Poboljšava cirkulaciju krvi u celom telu, odr­ ža­va zdravlje i imunitet, srce, jetru, creva, grudi, vrat, no­ge, od glave do pete svaki deo tela se aktivira.

Pozd­rav Suncu je odličan kardiovaskularni trening i dobar na­čin da izgubite težinu.

Radmila Knežević, kojoj je višegodišnji hobi postao pro­ fesija, licencirani instruktor joge Vidya Voga škole, koja je pod pokroviteljstvom Evropske Joga Alijanse.

Kako kaže, konačno je pronašla profesiju kojoj sa ljubavlju može da se posveti u potpunosti.

Kako i zašto ste počeli da se bavite jogom?

U fitnes centru u kome sam trenirala, joga je bila jedan od ponuđenih grupnih programa. Posle nekoliko meseci različitih treninga polako sam uvidela da se jedino pos­ le joge osećam osveženo i osnaženo. Npr. posle joge bih došla kući i sredila ceo stan. Posle nekih drugih treninga, samo bih razmisljala kako da „potrefim krevet“.

Naravno, ne osporavam benefite kvalitetnog aerobnog treninga, ali ovo je ono što je kod mene bilo presudan faktor. Dok čovek to ne oseti na svojoj koži, svi opisi su suvišni.

Koje vrste joge postoje i koje su razlike između njih?

Kada se govori o jogi, najčešće se misli na klasičnu Hatha jogu koja se radi uglavnom lagano, pokreti prate dah i nešto je duže zadržavanje u položajima.

Ashtanga je uređen sistem zahtevnijih pokreta i položa­ ja i ja lično u njoj najviše uživam. Ali, kao i u svemu ostalom, ne valja preskati stepenice, ipak je ne bih preporučila vežbacima početnicima.

Vinyasa je koncept koji je, moglo bi se reći, kombinacija predhodna dva. Dinamičnija je i akcenat je na usklađiva­ nju daha i pokreta, skoro kao da plešete. Manje je poz­ nata Akro joga u kojoj se vežba najčešće u paru koji čine baza i letač. Na rukama ili nogama baze, letač može iz­

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Možete li da izdvojite jedan položaj, koji je posebno značajan? Zbog čega?

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vesti najrazličitije položaje i pokrete. Ovo je predivan na­čin za vežbanje poverenja i usklađivanja, pored svih os­ta­lih benefita koje joga po sebi donosi.

Tu mislim na fleksibilnost i snagu, pa balans i fokus. Prenošenje ovih osobina sa joga prositirke na život i posao, dešava se neizbežno.

U kom delu tela se najčešće skuplja stres?

Stresu su podložni svi sistemi organa. I digestivni s­istem, i koža, ali najlačešće primetimo kada nam se na­ku­pi ten­ zi­­ja u mišićima gornjih leđa, ramena i vrata.

To često do­vo­di i do glavobolja. Asane koje tangiraju ovaj deo te­la sas­tavni su deo svakog joga časa, a poseban način di­sa­nja tzv. Uđaji dah, dodatno pomaže.

Reći da niste dovoljno fle­ksibilni za jogu, isto je kao i reći da ste suviše prljavi da se okupate.

To možete izvesti i za svojim kancelarijskim stolom. Dovo­ ljno je da zatvorenih usta sasvim lagano dišete kroz nos, nešto dublje nego obično. Pri izdahu, lagano stegnite mi­ ši­će grla, tako da proizve­dete zvuk, nalik šumu talasa.

Sva pažnja je na dahu. Neka ovaj zvuk nekoliko minuta

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Tittibhasana položaj

bude jedini zvuk koji čujete, sta god da se dešava oko vas. Ovo nije lako kao sto zvuči, ali pokušajte.

Samo nekoliko minuta ovakvog fokusiranog disanja mo­ že pomoći da se smanji tenzija, ublaži glavobolja, pa čak i da se snizi krvni pritisak i uspori rad srca.

Ovo je, naravno, samo prva pomoć.

Kome biste preporučili da vežba jogu?

Joga je za sve. Bez obzira na kondiciju i predispozicije.

Jedino je važno izabrati iskusnog instruktora koji će čas umeti da prilagodi potrebama svakog pojedinačnog vežbača. Njegovom opštem stanju, godinama i zdravst­ venim og­ra­ničenjima. Neki ljudi imaju običaj da kažu

„Ja nisam do­voljno fleksibilan za jogu.” Ali reći da niste dovoljno fle­ksibilni za jogu, isto je kao i reći da ste suviše prljavi da se okupate.

Neke kompanije kod nas nude jogu svojim zaposlenima u sklopu radnog vremena. Šta mislite o tome?

Neprestano sedenje i stresno radno okruženje nemino­ vno vode odsustvovanju sa posla. Nema sumnje da je kompanijama isplativije da priušte stvari kao sto je joga za zaposlene, nego da se nose sa posledicama ove pojave. Poznato je i da kvalitetne pau­­ze podižu radnu efikasnost. Joga čas je svakako jedan od načina da se pauza dobro iskoristi. Pored finansijskog faktora, ovo je je jedan od najboljih načina da kompanija svojim ljudima pokaže da ih uvažava i razmišlja o njihovoj dobrobiti.

Koji je, za vas, najzahtevniji položaj? Čemu on služi?

Ne postoji položaj koji bismo mogli nazvati najzahtevnijim. Neko uloži mnogo truda u osvajanje položaja koji važe za lakše, nekome se i oni teži takoreći sami otvaraju. To zavisi kako od stanja vašeg tela tako i od osobina ličnosti. Kao što kažu „Nije stvar u tome da li ste dotakli svoje prste, već šta ste naučili na putu do njih.” Prihvati izazov. Pomeri svoju granicu. To je suština.

Položaj Tittibhasana, je jedan od mojih omiljenih izazo­ va. Ovo je balans na rukama koji više zahteva snagu mišića kora nego snagu ruku. Podići se u balans na rukama i onda lagano pomerati težište, može da bude prilično zahtevno. Onda bi treba­lo ispraviti noge, koliko god je moguće, a da pri tom karlica ostane dovoljno visoko da noge budu paralelne sa podom. Ja još nisam ni blizu.

Ali se trudim veoma, i dra­go mi je što je tako.

Miona Milić

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lifestyle

Don’t Let Life Simply Happen, Live it Mindfully

Yoga as a Way of Life I spent half of my life doing different forms of exercise, from individual to group training sessions to static exercise and choreography. They were all physically very demanding, requiring a lot of energy. That was my way of venting, releasing tension, and – of course – staying in shape. For me, a training session wouldn’t count if I wasn’t sweating all over when I finish. In the meantime, however, I be­ came a mom. I was in my thirties and my neck, back, and digestion issues we­re getting increasingly common.

For all these reasons I decided to try out yoga, even though in the beginning I did not see myself as “the yoga type.” Most of the things seemed too slow, not too interest­ ing, and with no effect.

Not to mention that you’re suppo­ sed to keep your eyes closed dur­ ing many moves, recite man­tras, and keep your focus on breathing.

Putting it mildly, the practitioners look like a group of freaks or as – believe it or not – some people actually think – a cult.

My third session, when we all start­ ed to laugh for five minutes for no reason, added to this fe­eling.

However, very soon – perhaps in part because I’m a nerd when it comes to exercise – I began to rea­ lize the benefits of practicing yoga.

Every little thing that you do, the

breathing, and the positions – eve­ rything has a reason and an effect.

Almost every day, as I’m revealing layer after layer of this art of living, I am surprised and fascinated – by its simplicity, by just how logical it all is and how much it makes sen­se.

It’s like those things that are so ob­ vious, but they go unnoticed until you say them out loud.

Or, for example, a thought that you completely agree with, but you we­ren’t aware of it until you read it. Yoga is actually a way to become more aware of yourself, your acti­ ons, the people around you, and your surroundings.

In addition to feeling fantastic be­ca­use in that hour and a half you’re doing something just for

yourself, for your health and wellbeing – which is in itself enough to feel good – my previously menti­ oned problems have significantly reduced. My neck and my back vi­ sibly started to get better and hurt less, and I stopped freezing up, whi­ch used to happen more than it should, especially from working on a computer.

Breathing exercises and certain po­ sitions have helped my digestion, reduced bloating, and mitigated gastritis. My response to problems and stress changed.

I became mu­ch more aware of my reactions and thoughts (although there still a lot of room for im­ provement in this area for me).

I’m mentioning my own issues and experience of resol­ving them because most people – especi­ally

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l i f e s t y l e those who work sitting – have si­mi­ lar problems. I am aware that all this sounds a bit like an infomerci­ al, but you’re left with good faith to trust me.

Today, honestly, I think that practi­ cing yoga is something incredibly important for mental and physical hygiene, for healthy internal orga­ ns, spine, joints, and hips, as well as for reaching inner peace and balance and reducing stress.

Most of us sit for eight hours at work and we are in a constant bat­ tle with time, so we usually have accelerated heart rate, and the st­ress just keeps accumulating.

Yoga reminds us how important it is to love ourselves and our bodies.

That further inspires balance with the environment, as well as health and success. Today, yoga to me ab­ solutely re­presents an integral part of my li­fe and I often wonder how I ever ma­na­ged without it.

The benefits of yoga have long be­en recognized by companies ar­ o­und the world, also in our region ov­er the last few years, and their emplo­ye­es can practice it during work hours.

When I say this, I mainly mean that yoga improves focus and steadies

Suzana

It’s also sad that we have a habit of often telling bad things to ourselv­ es when we get something wrong, when we make a mistake, or when we don’t like the way we look.

If you are not prepared to change every moment, you will never know the truth – Swami Vivekananda

It nurtures our mind and teaches us to think positive about oursel­ ves. All this results in more relaxed and happier employees, and in tu­ rn a positive working environment and increased productivity.

We had the pleasure of sitting do­wn with two excellent yoga in­ structors, with a view to clear up what is yoga based on and answer com­mon questions and concerns – both of yoga begin­ners and everyone else.

Miona Milic

Suzana Jakovic, a yoga instructor with experience and com­ mitment to change in education using a deep knowledge of the yoga philosophy and psychology, as well as the particu­ lar importance of yoga in maintaining a healthy body and a healthy mind. According to her, yoga as a healthy lifestyle brings relaxation and happiness to everyday life.

How and why did you start doing yoga?

When I was a kid I was fascinated by the famous book Yoga by Jasmina Puljo, which my mother used to practi­ ce yoga.

After years of practicing different sports, my bo­dy needed something soothing, something that impacts overall health, not just the physical but on all levels.

I feel like yoga started doing me, and I merely opened up, let go, accepted it, and respected it as a discipline of self-development, which it inevitably leads to – on the phy­­sical, mental, and spiritual level.

Why is breathing so important in yoga?

Breathing techniques release repressed emotions, fe­a­rs, and frustrations.

They activate breathing, which he­l­ps to get more oxygen into the body and the brain, in turn affecting the emotional and mental health and relaxation.

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bre­athing, which in turn reduces the level of stress we are subjec­ted to.

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We practice total or full breathing, learning to breathe pro­perly and to consciously control the breathing pro­ cess.

Full breathing includes three basic modes of breat­hing – abdominal, thoracic, and clavicular (when the air fills the top third of the lungs) – and when done one after the other these form a single whole.

Deep, calm, and ba­lanced breathing is vital for our health because it balances and calms the body and the mind, fills us with energy, and makes us feel rested and relaxed, while rapid and shallow breathing has a very negative effect – it incre­a­ses anxiety, tension, stress, and pain.

Consequently, brea­thing is important both in yoga and in everyday life.

What are mantras and meditation for?

Mantras are sound vibrations, quantum technology, de­ signed to neutralize the mind and thoughts.

l i f e s t y l e

C­hanting or reciting mantras stimulate 84 reflex points in the mouth directly affecting the hypothalamus, which is connected to the pituitary and pineal glands, sending a signal to eve­ry cell in the body to relax, be neutral, and become one with infinity.

Sound and vibration can have a power­ful effect on pe­ ople. The most practiced mantra is singing the syllable AUM or OM since it is considered to be closest to the uni­versal vibration that human beings can receive.

Mantras wake the spirit, energize the bo­­dy, relax the mind, and open the door to meditation.

Meditation, especially Samadhi – identi­ fying yourself with the subject or the id­ ea of meditation and the highest form of concentration in meditation, as an exceptio­nal sta­te of mindfulness ranks highest among individual ac­ hievements in the philosophy of yo­ga.

Meditation and relaxation techniques deeply cleanse the mind and emotions of fatigue, anxiety, stress, frustra­ tion, deep-rooted fears, limitations, and conditiona­lity.

this is the lan­guage of the subconscious mind, reviving our experiences and repressed im­pressions. In yoga, con­centration – Dharana (concentrated thoughts and at­tention) – is at the higher level of physical and spiritu­ al human development and it is a prerequisite for using contemplation and meditation to reach the very top – Samadhi – the last segment of the spiritual discipline. There are many ways to practice fo­cu­sing attention and these should be swi­tched, and they significantly help to im­prove observation and memory, as well as playback of impressions.

Prolonging the mental effort to reach deeper into the essence of an idea or the object of concentration leads to the pen­ ultimate degree of spiritual development, to meditation – Dhyana (contemplation and medi­ tati­on). By using visualization and concentration we can see how superficial our observations are, not only con­cern­ing the things that surround us and that we use daily, but also in relation to the people whom we often meet or even who are very close to us.

While practicing yoga, we often use the power of visualization. (A/N: Imagine you’re a golden egg, a star, a triangle, and the like.) What is it for?

Based on your experience so far, what difficulties and issues yoga works best for?

Visualization and practicing concentration or focusing at­tention in yoga and meditation are used for internal awa­kening.

By visualizing symbols, images, colors, or in­ternal sou­ n­ds, we communicate wi­th the subconscious, becau­se

Practicing yoga affects the entire physical, mental, and emotional health, removes the accumulated stress, tension, and anxiety that form within us every day, and fills us with positive energy.

It develops flexibility and relaxation of the whole body, it brings the mind and emotions to a state of relaxation

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l i f e s t y l e and balance, which makes it different from other physical activities.

Yoga is generally an effective discipline that makes us stronger as individuals and as people, on the physical, mental, and spiritual level.

Hatha yoga, among other things, can be seen as a complete exercise of the autonomous nervous system. Yoga can help with health issues, mitigating mo­st of them and some eliminating entirely.

Thanks to its effect on the body, mind, and emotions, yo­ ga battles is­sues on all fronts, working simultaneously to alleviate the symptoms and eliminate the cause.

On the physical level, exercising the spine through yoga brings fantastic results and full correction of the spinal column.

On the psychological or mental level, the one that’s always running and pressuring with endless thoughts, in time we calm a restless mind since yoga helps us to be present in the moment, fully aware of everything now.

Regular practice of yoga results in inner balance, a sta­ te of happiness and fulfillment, and health and immunity are raised to a higher level.

Possibilities open up for solving problems in easier and more effective ways, with less stress and frustration, everyday functioning becomes easier.

Can you single out one position that is especially im­ por­tant? For what reason?

Almost all positions in yoga – asanas – are of special im­ portance, there’s a whole science behind them. It’s not an easy task to pick just one position, but this ti­me I would like to suggest an exercise made up of 12 po­si­tions – the

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sun salutation – Surya Namaskar. The an­ci­ent technique of honoring and expressing gra­titude to the sun, which is the source of all life forms on the pla­net.

The solar plexus is, as the focal point of the human bo­dy, associated with the sun.

This technique encourages intuitive abilities and incre­ ases creativity.

It improves blood circulation throughout the body, ma­ i­n­­tains health and immunity, heart, liver, bowel, chest, ne­ck, feet – from head to toe every part of the body is ac­ti­vated.

The sun salutation is an excellent cardiovascular worko­ ut and a good way to lose weight.

Radmila

l i f e s t y l e

Radmila Knezevic, who turned her years-long hobby into a profession, is a licensed yoga instructor of the Vidya Voga school, which is under the auspices of the European Yoga Alliance. As she says, she finally found a profession that she can commit fully to with love.

How and why You started practicing yoga?

For a few months, in a fitness center where I practiced, I was trying different fitness group programs. Yoga was the only class that made me feel refreshed and empowered. After yoga class, I could come home and clean entire apartment. Some other classes only made me think of “hitting the bed”. I have no intention to deny benefits of a good aerobic training, but this was a deciding factor for me. Until you feel it within your own body, all ar­gu­ments are redundant.

headache. These areas of the body are being targeted in every yo­ga class. A special way of breathing, Ujjayi, is additio­nal help. You can practice it even while you are sitting at your office table. First, seal your lips and start to bre­at­he in and out thro­ugh your nose. Take in­ha­lation th­at is slightly deeper than normal. Exhale slow­ly while constri­cting the muscles in the back of your throat.

What are the yoga types and what are differences?

Most people associate yoga with one branch of yoga practice, Hatha. Hatha is all about the basics in these slower moving classes that require you to hold each po­ se for a few breaths. Ashtanga is a traditional and stru­ ctured system of more complex movements and positions, and I enjoy it the most. It generates internal heat and builds strength, but just like with everything else, skipping steps is not always a good idea. I wouldn’t recommend it for beginners. Vinyasa yoga combines these two. It is a dynamic practice that links movement and breath together in a dance-like way. Acro yoga is a less known concept, performed usually in pairs consisting of a base and a flyer. On base’s hands or legs, the flyer can per­form a wide range of movements and positions.

“I’m not flexible enough to do yoga”. Saying that is like saying you’re too dirty to take a bath.

If you’re do­ing this correctly, you should sound like waves in the oce­an. You should keep attention on the breath.

For a few minutes, focus only on this sound, no matter what is happening around you. It is not easy, but give it a try. Only a few minutes of focused Ujjayi breathing can release tension and tight areas of the body, alleviate headaches, even lower blood pressure and regulate heartbeat. This is an only first aid, of course.

Whom would You recommend yoga practicing to?

This is a wonderful way of gaining trust and harmoniza­ tion, combined with other benefits that yoga brings – buil­ding flexibility and strength, improvement of balan­ ce and focus. The transmission of these qualities from a yoga mat to one’s personal and business aspect of life is invaluable asset.

What part of the body is the biggest stress container?

Stress influences all organ systems. It affects digestion, skin, but accumulated tension can be usually noticed in upper back muscles, shoulders and/or neck and lead to

Yoga is for everybody and every type of a body. Only important thing to remember is to choose an experienced teacher to adapt class for the needs of a specific person and body condition, age and health.

Some people tend to say “I’m not flexible enough to do yoga”. Saying that is like saying you’re too dirty to take a bath.

Some companies offer yoga classes for their employees during working time. What do You think about that?

Sedentary lifestyle and disrupt work-life balance lead to absenteeism. Undoubtedly, companies should rather

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l i f e s t y l e offer well designed type of physical activity during work­ day such as yoga than deal with consequences.

It is kno­wn that quality time during the breaks can incre­ ase work efficiency.

Yoga class is ideal for filling those breaks. Excluding fin­ ancial factors, this is one of the be­st ways for a compa­ ny to show care and appreciation to its people.

For You personally, what is the most demanding yoga position? What does it do?

There is no posture which can be described as the most demanding. Some people put a lot of effort in conque­r­ ing postures that are relatively simple.

For some other, even difficult ones are going smoothly.

It surely depends of a body’s physical condition and of practitioner’s personality also.

It is often said that “Yoga is not about to­u­ching your to­ es; it’s about what you learn on the way down.”

Accept the challenge. Expand your limits.

That’s what it is all about.

Firefly pose is one of my favorite challenges. It is an arm ba­lance pose that requires more core strength than arm strength.

Lifting yourself off the floor by careful­ly shi­f­ting your ce­n­ter of gravity can be really complex.

With an inhale, you should stretch your legs out to the si­des as straight as you can, keeping your pelvis high to make your legs parallel to the floor.

I’m not even close. However, I’m happy to share with you that I’m constantly improving.

Miona Milic

hotel

Hotel Premier Aqua i Etno naselje Vrdnička kula

Unapredite svoje zdravlje i kvalitet života u okruženju Fruške gore Na samoj granici sa Nacionalnim parkom Fruške gore okruženo prelepom priro­ dom nalaze se Hotel Premier Aqua i Etno kompleks, pravi elitni spoj tradicije, is­­ torije i savremenih dostignuća namenjenih ljudima koji žele da svoje vreme pro­ ve­du u pravoj prirodnoj oazi.

Luksuzni hotel sa 5* „Premier Aqua“ nalazi se u Banji Vrdnik, na svega 45 minuta vožnje od Beograda i 30 minuta od Novog Sada.

Hotel raspolaže sa 41 Lux soba, 4 executive suite-a, 7 Lux apartma­ na i ekskluzivnim „Premier“ apart­ manom. Svaka soba nudi smirujući ambijent i pogled ka prelepim pejzaži­ma Fruške Gore.

AQUA MEDICA je specijalistička or­dinacija za fizikalnu medicinu i rehabilitaciju koja uz usluge una­ pređenja zdravlja nudi čitav niz Spa, beauty i fitness sadržaja.

Svi navedeni elementi uz stručnost medicinskog tima doprinose harmo­ niji tela, uma i duha. Medicinski i spa tretmani inpirisani su prirodom koja oplemenjuje. Termalna voda koristi se u bazenima i spa tretma­ nima, a čist vazduh bogat ozonom i veliki broj sunčanih sati pružaju dodatni balneo-klimatski efekat na regeneraciju organa.

KATARSYS centar Hotela nudi veliki izbor luksuznih tretmana, umirujući ambijent sauna i relax zone, kao i unutrašnji i spoljašnji bazen sa ter­ malnom vodom.

Sportski kompleks hotela Premier Aqua raspolaže sa tri teniska tere­ na i multifunkcionalnim terenom, najviših standarda.

Hotel Premier Aqua je „Stazom zdra­vlja“ povezan sa Etno komplek­ som Vrdnička kula do koje se stiže laganom šetnjom od 30 minuta ili prevozom za 5 minuta.

Etno kompleks se sastoji iz 10 Etno apartmana i Etno hotela kategori­ zovanog sa 4* koji raspolaže sa 22 Etno sobe i jednog Luksuznog

Lux soba, hotel Premier Aqua

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h o t e l apartmana. Ukoliko gosti žele da se odmore i opuste tu su paketi i programi namenjeni za njihov bo­ra­vak kao i wellness i spa centar sa svojim sadržajem. Gostima je na raspolaganju fitness centar, soba za igru, igraonica za decu i veliko igralište na otvorenom.

Svaki detalj je posebno isplaniran i izgrađen sa puno ljubavi i želje da svako može da uživa u bogatstvu sadržaja: Etno restoranu koji nudi niz gurmanskih tradicionalnih spe­ cijaliteta, Vinskom podrumu gde se toče samo najbolja Fruškogorska vina i domaće rakije Premier, rakije pravljene od 100% voća vrhunskog kvaliteta.

U ovom kompleksu postoji niz mo­ gu­ćnosti za korporativne događaje, kongrese, svadbe, nova sala u Vrd­ničkoj kuli može da primi do 500 zvanica sa kompletnom tehni­ čkom podrškom i profesional­nim osobljem.

Sama Fruška Gora je poznata i kao

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Etno hotel Vrdnička kula

Sveta gora jer je mesto 16 pravo­ slavnih manastira. Kružne ture sa licenciranim turističkim vodičima ili vožnjom bicikli je sjajan način da se upozna okruženje.

Kompleks se širi, sa vlasnikom vizi­ onarom planovi su veliki.

Kao što je otvaranje novog komple­ ksa sa velikim olimpijskim bazenom na samom rubu planine koji će oda­ vati utisak plutanja između neba i

zemlje, adrenalin parka koji će biti nešto sasvim posebno i drugačije do žičare koja će povezivati dva ob­jekta.

Kompleks je dobitnik brojnih priz­ nanja, kao što su SEEbtm Awards 2016 za „Najbolji wellness i spa ho­tel“, „Ambasador dobre usluge“ i „Kapije uspeha“ kao jedan od dokaza kvaliteta i konstantnog razvoja.

Etno Complex Vrdnicka kula

hotel

Hotel Premier Aqua and Vrdnicka kula Ethno Village

Improve Your Health and Quality of Life in Fruska Gora At the very edge of the Fruska gora National Park, surrounded by beautiful na­ tu­re are the Hotel Premier Aqua and Ethno Complex, a true eclectic blend of tra­dition, history, and modern achievements intended for people who want to spe­nd their time in an authentic natural oasis.

The luxury five-star hotel Premier Aqua is located in Banja Vrdnik, on­ly 45 minutes’ drive away from Belgrade and 30 minutes from Novi Sad. The hotel boasts 41 luxury rooms, four suites, seven luxury apartm­ ents, and the exclusive Premier suite. Each room offers a calming setting and a view of the beautiful Fruska gora scenery.

body, mind, and spirit. The medical and spa treatments are inspired by uplifting nature.

The swimming pools and spa tre­ at­ments use thermal water, and clean air rich in ozone and a high

number of sunshine hours provide an extra balneal-climatic effect on tissue regeneration.

The hotel’s KATARSYS center offers a wide range of luxury treatments, the soothing ambiance of saunas and the relax zone, as well as

AQUA MEDICA is a specialist cli­n­ic for physical medicine and reha­bi­ li­ta­tion that offers – along with ser­vices designed to improve he­ alth – a range of spa, beauty, and fitness programs.

Coupled with the expertise of its medical team, all these features add to creating a balance of the

Hotel Premier Aqua

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h o t e l indo­or and outdoor pools with ther­mal water. The Premier Aqua’s sports complex features three tennis courts and a multifunctional recreational area, all meeting the highest standards.

The Hotel Premier Aqua is one side of the Health Path, connecting it to the Vrdnicka kula Ethno Complex, which can be reached by a 30-minu­ te walk or 5-minute drive.

The ethno complex consists of ten ethno suites and a four-star ethno hotel, which has 22 ethno rooms and one luxury suite.

When its gu­ests want to unwind and relax, they can pick from pac­ kages and programs designed for their stay, or enjoy the wellness and spa center amenities.

The facilities also include a fitness center, games room, playroom, and a large open-air playground.

Every detail has been carefully de­signed and developed with a lot of love in a desire for everyone to enjoy the wealth of amenities: An ethno restaurant that offers a variety of traditional gourmet di­shes, and a wine cellar that ser­ves only the best Fruska gora

Etno Room, Etno Hotel Vrdnicka kula

wines and the homemade Premier rakijas, whi­ch are made from 100% fruit of superior quality.

This complex also offers a number of possibilities for corporate ev­en­ ts, conventions, and weddings – the new hall in Vrdnicka kula can accommodate up to 500 guests wi­th full technical support and professional staff.

Fruska gora itself is also known as the Holy Mountain since it is home to 16 Orthodox monasteries.

Tours led by licensed guides or bike rides are great ways to get to know the surroundings.

This complex is expanding, and its visionary owner has great plans.

For example, a new complex with a large Olympic-size swimming pool at the very edge of the mountain that will create a feeling of floating between the sky and earth, an ad­ re­nalin park that will be something truly special and different, or a ski lift that will connect the two buil­ dings.

The complex has received numero­ us awards, such as SEEbtm’s 2016 Best Wellness and Spa Hotel, Qua­ lity Service Ambassador, and Gates of Success – which prove its quali­ty and continuing growth.

Banquet Hall, Etno Hotel Vrdnicka kula

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PREDSTOJEĆI DOGAĐAJI UPCOMING EVENTS MCE South Europe 2017 8 – 10.10.2017. / Katanija, Sicilija MCE South Europe je MICE događaj koji nudi jedinstvene prilike za destinacije Južne Evrope i MICE organizatore da se sretnu 1 na 1 sa odabranim svetskim planerima događaja, imajući na umu zajednički inter­ est u pronalaženju novih poslovnih partnera u pomenutom regionu za svoje upite.

Sastanci su koncipirani tako da zadovol­ javaju potrebe kupaca koji imaju potrebu za proizvodima i uslugama koje nude Kongresni biroi i dobavljači.

Venue Expo 7 – 8.11.2017. / Liverpul, Velika Britanija Venue Expo je izgradio reputaciju lidera sajmova u MICE industriji Severne Eng­ leske. Učesnici ovog događaja imaće priliku da prisustvuju jednom od najboljih akredi­ tovanih seminara koji se bave kontinuiran­ im profesionalnim razvojem, poslovno se povežu i upoznaju sa uslugama i proizvodi­ ma koje nude izlagači. Ovo je dobra prilika za sve koji rade u organizaciji događaja da se dirketno povežu sa dobavljačima i pristupe liderima ove industrije.

ibtm world 2017 28 – 30.11.2017. / Barselona, Španija ibtm world okuplja profesionalce koji se bave organizacijom događaja na konferenciji koja će trajati tri dana, a biće fokusirana na poslovne prilike, profesionlanu edukaciju i poslovno povezivanje u cilju poboljšanja poslovanja. Preko 15.500 međunarodnih profe­si­onalaca MICE industrije prisustvo­vaće ovom događaju, a predstaviće se preko 150 zemalja i 3.000 vodećih brendova.

MCE South Europe 2017 8th – 10th October 2017 / Catania, Sicily MCE South Europe is the high-end MICE ev­ ent offering unique opportunities for So­uth European destinations and its MICE providers to meet up face-to-face with sele­cted world­ wide meeting planners, having imminent in­terest in finding new business partners in South Europe for their pending inquiries.

These meetings are tailored according the needs of the hosted buyers matching the products and services of the participating Convention Bureaus and suppliers.

Venue Expo 7th – 8th November 2017 / Liverpool, UK Venue Expo has built a strong reputa­ tion for being the leading exhibition for the MICE industry in the North of England. Attendees to this show will have the opportunity to attend top quality CPD accredited seminars, benefit from networking opportuni­ ties, wide variety of exhibitors offering services and products and make direct contact with key suppliers and access to industry leaders.

ibtm world 2017 28th – 30th November 2017 / Barcelona, Spain ibtm world gathers meetings in­ dustry professionals for three days of focused business opportunities, thought provoking professional education and networking to drive your business into the future. ibtm world brings together over15,500 international MICE industry professionals, representing over 150 countries and 3,000 leading brands.

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Da li st e z na l i ?

ZANIMLJIVOSTI

1.

ZANIMLJIVOSTI

ZANIMLJIVOSTI

ZANIMLJIVOSTI

U istoj zgradi žive svi stanovnici grada Na Aljasci, u gradu Vitieru, skoro svi stanovnici, kojih ima oko 200, žive u istoj zgradi. Reč je o soliteru koji ima 14 spratova. Kada se ovaj grad izgra­ dio, služio je kao prebivalište za vojnike, ali danas ima svoj poštanski broj, crkvu, igralište, ambulantu, prodavnicu i policijsku stanicu. Jedini način da se do ovog grada dođe jeste preko mora ili tunelom koji je dug 4 km, a čija se vrata otvaraju i zatvaraju na pola sata. Noću je tunel zatvoren.

Tokom letnjeg perioda, Vitier ima 22 sata dnevne svetlosti, dok je preko zime debljina snežnog prekrivača oko 6 m.

2.

Pametniji, zdraviji i kreativniji posle „dremke“ Dr Metju Voker sa Kalifornijskog Univerziteta sproveo je istraživanje nakon kog je zaključio da dremanje koje traje sat vremena osvežava deo mozga koji je zadužen za stvaranje se­ ćanja – hipokampus. Takođe, pomaže osvežavanje kratkoroč­ ne memorije i utiče na to da bolje pamtimo nakon buđenja.

Moć opažanja se drastično povećava, kao i kreativnost, šta više, preporučuje se da i se odluke donose nakon „dremke“.

Uz sve ove „pogodnosti“ koje imamo od spavanja, istraživa­ nje je pokazalo i onu najvažniju – spavanje popodne smanju­ je mogućnost pojavljivanja srčanih bolesti za čak 37%!

„Iglo“ u pustinji Hotel pod nazivom Full of Stars je naizgled običan hotel koji je lociran u Vadi Rum pustinji u Jordanu. Ali, ako vam otkrijemo da Wadi Rum ustvari znači Dolina meseca, možda ćete moći da naslutite njegovu posebnost. Sobe zapra­ vo predstvljaju „igloi“ sa potpuno providnim krovovima, osmišljenim tako da se cele noći možete diviti pustinjskom zvezdanom nebu iznad sebe. Opremljene su svim što ima sva­ ka standardna hotelska soba – krevet, kupatilo, klima uređaj, čak i ograđenom terasom! Inače, još jedna interesantna stvar vezana za ovaj neobičan hotel jeste ta da je napravljen za potrebe snimanja filma „Marsovac“, ali je i nakon toga ostao otvoren i počeo da prima svoje prve goste.

3.

4.

Volite jaku kafu, najjaču na svetu?

Zrno kafe koje u sebi ima blizu 200 posto više kofeina od standar­ dnog zrna pronašla je kompanija Death Wish Coffee iz Nju Jorka.

Tako su, prema recepturi koju čuvaju, uspeli da naprave najjaču kafu na svetu, jakog i robustnog ukusa, samlevenu na poseban način.

Ova kafa je toliko jaka da se ne preporučuje baš svima! U skladu sa tim je na njihovom zvaničnom sajtu postavljeno i obaveštenje u kom se navodi da nije preporučljiva za jutarnje ispijanje i svakodnevnu konzumaciju. Takođe, nije je moguće nabaviti u slobodnoj prodaji, već samo putem online naručivanja koja važi za SAD i Kanadu.

5.

Grad u kom se ne umire Na norveškim ostrvima Svalbard, nalazi se zvanično najseverniji grad na svetu Longjearbjen – ali u njemu je zabranjeno umreti. Naime, ukoliko je neko od stanovnika teško bolestan ili na samrti, hitno se prevozi na kopno avionom ili brodom. Čak i da se desi da umre u gradu, nije moguće da tamo bude sahranjen. Takođe, zabranjeno je i držanje mačaka kao kućnih ljubimaca jer se smatra da se tako ugrožavaju ptice. Pored ovoga, svi gra­ đani imaju dozvolu da se šetaju sa puškama jer postoji velika opasnost od susreta sa polarnim medvedima, kojih se procenjuje da ima preko 3.000. Čini se da se zabrana umiranja ovde ne odnosi na medvede.

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DI D YO U K N OW ?

1.

INTERESTING

INTERESTING

INTERESTING NEWS

INTERESTING NEWS

The Whole Town in One Building In Whittier, Alaska, nearly all of the inhabitants – around 200 of them – live in the same building. The high-rise has 14 floors. While the town was being built, it served as a residential community for soldiers. Today, it has its own ZIP code, church, playground, clinic, store, and police station.

The only way reach the town is by water or a 2.5 miles long tunnel whose gates are opened and closed every half hour. At night, the tunnel stays clo­ sed. During the summer, Whittier has 22 hours of daylight, while the winter snow piles up around 19 feet.

Naps Make Us Smarter, Healthier, and More Creative

2.

Dr. Matthew Walker of the University of California conduc­ ted a study showing that an hour long nap re-energizes the part of the brain that is responsible for creating memories – the hippocampus. In addition, napping for an hour helps to reinvigorate short-term memory and gives boost to our remembering things after waking up. Alertness considerably increases, as does creativity. And what’s more, the study recommends that we take a nap before making decisions.

Alongside all these benefits of napping, the study also showed the most important one – afternoon naps reduce the chances of heart disease by as much as 37%!

Desert Igloo The Full of Stars hotel is a seemingly ordinary hotel, located in the Wadi Rum desert in Jordan. But if you learn that “Wadi Rum” actually means “Valley of the Moon”, you’ll probably gu­ess what’s so special about the hotel. The rooms are ac­tu­al­ ly igloos with completely transparent roofs, designed so that you can admire the starry desert sky above the whole night.

They are furnished with everything that you’ll find in any standard hotel room – a bed, bathroom, air conditioning, and even an enclosed balcony! Another interesting thing about th­is curious hotel is that it was made for the filming of Marti­ an. After the film crew had wrapped shooting, the structure remained open and started to welcome its first guests.

3.

Love Strong Coffee?

Have You Tried the Strongest in the World?

The coffee beans, which contain close to 200 percent more caffeine compared with standard coffee, were discovered by Death Wish Cof­fee, a New York company.

Thanks to its discovery, the company devi­sed a secret recipe to make the strongest coffee in the world, strong and robust in flavor and ground using a special method.

This coffee is so strong that caution is advised to those who would like to try it!

For that reason, the official company website has a warning that states the coffee is not recommended for daily morning sips. Furthermore, it’s not available in just any retail outlet, but only through online orders shipped only inside USA and Canada.

4.

Dying Ban

5.

116

The Norwegian island of Svalbard is home to the officially northernmost town in the world Longjerbijen—where people are prohibited from dying.

In fact, if any of the residents is seriously ill or dying, they are urgently tran­ sported to the mainland by plane or boat. Even if a person happens to die in town, the deceased can’t be buried there. Also, cats are not allowed as pets because they are believed to endanger the birds. On top of all this, all of the town’s inhabitants have the permission to walk around with guns because of high risk of encounters with polar bears, which are estimated at more than 3,000. It seems that the dying ban here does not apply to the bears.

SEE Business Travel & Meetings magazine · May 2017

SEE Business Travel & M eetings magazine · maj 2017 / M ay 2017 / broj 24 / No. 24

Specijalizovani časopis za poslovna putovanja i kongresni turizam Jugoistočne Evrope Specialized magazine for business travel and meetings industry of South East Europe Broj 24 / maj 2017 / No. 24 / May 2017 www.SEEbtm.com

tema broja:

cover story:

be o t w o H i t i b Kako ul f s s e c c u S a n uspeša er? n n a l P t n e v E event planer?

Saveti:

resom Kako se nositi sa stustriji u event ind

intervju:

Svetlana Gavrić, rtala Event menadžer pom.com Kongresnituriza

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ress How to Deal with Stry in the Event Indust interview:

Svetlana Gavric, Event Manager at .com kongresniturizam