AROUND THE CLUB
THE PRINTED
CHERRY DIAMONDReturns
ack by popular demand, the printed magazine has finally returned to Members' mailboxes, and the MAC is happy to share the newest iteration of the magazine with everyone. For more than a century, Members have relied on the magazine to keep up with Club news, upcoming events, Member happenings and more. In August of 1903, one month prior to the Club’s grand opening, the MAC published its first magazine. In the inaugural magazine, Club President Marmaduke outlined the mission statement for the Club’s new publication. “The primary purpose of the Missouri Athletic Club Journal is to chronicle events pertaining to the Club, and, as the Club
with the rest of the Club despite the closures that have occurred. Throughout the years, the magazine has gone through several iterations including three names: the Missouri Athletic Club Journal in 1903, Ye Clubbe in 1906 and, finally, the Cherry Diamond in 1916, which was named in honor of the Club’s renowned logo. As technology has advanced over the past century, so has the Club magazine. Illustrations and black and white photos have given way to color photos and computer-generated graphics. The Club's magazine was first produced in black and white until 1997 when eight four-color pages were produced. In 2000, the number of color
which it kept until this year. Our current size, 9.5 by 11.5 inches, allows for larger photos, features and fonts to help enhance our Members’ reading experience. While the Club publications have been primarily focused on MAC-related activities, subjects pertaining to the "interests of St. Louis" have also been covered. The 1904 Olympics and World's Fair; the historic Lindbergh flight; the opening of the Planetarium, Arch, Busch Stadium, and Edward Jones Dome; the revitalization of Forest Park; and the American Legion Centennial Celebration are just a few of the civic events that have been chronicled in the pages of MAC magazines.
expects to exert a potential influence in fostering wholesome athletics and contribute to the social and material interests of St. Louis, the need for this journal is apparent.” Since the opening of the Missouri Athletic Club (called the Missouri Athletic Association at the time), the Club’s magazine has continued to uphold the mission statement. Even during the pandemic, the MAC continued to publish the magazine online, helping Members to stay in touch
pages grew to 16 — half the pages in the magazine. In January 2003, to kick off the Club's centennial year, the Cherry Diamond made a change to full color. The Club publication has come in a variety of sizes as well. The Journal measured 7 by 10 inches and Ye Clubbe was a small booklet, measuring 4.5 by 6 inches. In the 1950s the Cherry Diamond adopted an oversized 9-by-12-inch format before returning to an 8.5-by-11 format in 1980,
The Cherry Diamond remains an essential communication outlet for Club Members, although the rapid evolution in technology led some prognosticators to predict the demise of printed publications. While the magazine is available online for those who prefer to read it in a digital format, the membership survey results indicate that the printed Cherry Diamond is still the preferred source of Club information for most. The increasing variety
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