Barbershop Year 13 Issue 2

Linda Woodhead linda@mochagroup.com.au GENERAL

Jarred Stedman jarred@mochagroup.com.au

Louise

louise@mochagroup.com.au

ADVERTISING

Nina

nina@mochagroup.com.au ART

Kellie

kellie@mochagroup.com.au

EDITOR IN CHIEF

LOUISE

P:

mail@mochagroup.com.au www.mochagroup.com.au

MAY

Hello and welcome! We are beyond thrilled to roll out our second issue of Barbershop Magazine for the year. But wait! This isn’t just your regular issue; it’s something special!

We are honoured to have the phenomenal Gareth Philpott as our guest editor for this edition. Gareth is no stranger to the barbering industry; he wears many hats as a barber, educator, owner & founder of The Barber Academy Australia, and he was also an AMBA Finalist for Best Men’s Educator for 3 consecutive years in 2021, 2022 and 2023, and AMBA Finalist in 2023 for Best Team Collection and BTS Crew!

Gareth’s guest editor’s touch is just the beginning! This issue is packed with exclusive features and insights. We take you behind the scenes at the recent Barber Expo on the Gold Coast and get up close and personal with the Barber Battle winners, an event we were proud to partner with as the official media partner,.We spotlight the UK’s Sam Campagna and showcase Reed Studio who are the AMBA 2023 winners of Team Collection of the Year. We also get candid with Jon Carmona from Titan Barbers, the UK’s Liam Oakes and the incredibly talented Naser as well as a 10-minute chat with ever so cool Ryan Poole!

Our amazing business writers and bloggers also bring a wealth of knowledge and valuable advice to every issue of Barbershop Magazine, so, grab the magazine, find a comfy spot, pop your feet up, and enjoy your favourite beverage while diving into this epic issue of Barbershop. I hope you enjoy it.

P.S. Don’t forget, the 2024 AMBAs are now open for entry at www.mochagroup.com.au

Enjoy!

Louise May Editor in Chief

GUEST EDITOR

GARETH PHILPOTT

As I sit down to write this guest editor’s letter, I find myself reflecting on the journey that has led me to this point, and the passion that drives me forward in the world of barbering; a passion that inspired the creation of The Barber Academy Australia.

We wanted to provide a space where aspiring barbers could receive the highest quality training and education, learning not just the technical skills of the trade, but also the artistry and professionalism that are essential for success in this industry.

We also recognise that the barbering industry is constantly evolving, and that there is a growing need for skilled professionals who can hit the ground running from day one, so we have recently launched an online course, designed specifically to train apprentices, and equip them with the skills and knowledge they need to thrive in the modern barbering world.

This online course is about preparing apprentices to be valuable assets to their shops from the moment they walk through the door. From customer service to marketing, from product knowledge to business management and all aspects of the barbering business, ensuring that our graduates are not just skilled barbers, but savvy entrepreneurs as well.

At The Barber Academy Australia, we’re not just training barbers; we’re shaping the future of the industry. We’re passionate about helping our students realise their full potential and achieve their dreams, whether that’s opening their own shop, working in a highend salon, or traveling the world as a master barber.

I have thoroughly enjoyed being part of Barbershop magazine as the guest editor and have brought you a few stories in this issue including a profile on one of our apprentices Ian Yuen, a great colab we have put in place with the well-respected Jimmy Rods Barbershop brand not to mention information on our online courses .

I invite you to join us on this journey, whether as a student, a mentor, or simply a fellow lover of the craft. Together, we can continue to elevate the art of barbering and ensure that it thrives for generations to come.

Gareth Philpott Founder, The Barber Academy Australia

OPEN FOR ENTRY

IAN YUEN

BARBER

APPRENTICE AT JIMMY RODS

BY GUEST EDITOR, GARETH PHILPOTT

Barbering Apprenticeships are a vital route to becoming a barber as they require dedication and hard work to both learn a trade and discover your creative ability.

Many in the trade don’t think about the other side of barbering education and what do our apprentices really think of this industry? We need to be very aware that apprentices are the ones who will continue to push the boundaries and keep this industry moving in the right direction.

Ian Yuen, Barber Apprentice at Jimmy Rods has been working with The Barber Academy as part of his apprenticeship, learning valuable skills of the trade in the modern Academy learning facilities and live barbershop.

A chat with Ian Yuen…

Ian what inspired you to pursue a career in barbering, and how has your experience at the academy and your shop shaped your journey so far?

The relationships with people, atmospheres in barber shops, and the art was what drew me to barbering from the start. Going into the Barber Academy has definitely helped me improve my craft heaps, l am learning a bunch of new things along the way.

Can you share a bit about your daily routine as a barber apprentice? What are some of the key skills and techniques you’re learning?

My daily routine as a barber apprentice is the same as a normal barber in a shop. Being a good worker is just as important, making sure the workplace is tidy, the daily tasks in a barber shop and listening to the seniors is the crucial part. Whether I learnt new techniques and skills in hair cutting or understanding the principles in a barbershop are all from paying attention to my mentors.

How do you balance hands-on training in the academy with theoretical learning? What aspects of your education do you find most beneficial for your development as a barber?

I believe that theoretical learning is necessary, it allows you to understand the basics of the certain topic before jumping straight into practical training. Although physical training is what helps me and allows me to improve the most, I still try to balance theory work with it to understand more to avoid messing things up.

“TO ME, A PERFECT/SUCCESSFUL BARBER ISN’T ALL JUST ABOUT HOW MUCH YOU MAKE, BUT IT IS ALSO THE RELATIONSHIP SIDE OF THINGS” IAN YUEN

What role do mentors and instructors play in your learning process at the academy and your shop? Can you share any memorable lessons or advice they’ve imparted to you?

My mentors at the academy had been nothing but wonderful in explaining things to me, teaching me techniques, new skills, everyone’s always had good attitude in the academy. My mentors at my shop are also great, everyone I’ve met so far in my career had been amazing. One bit of advice I would never forget is to always consult your clients up to satisfaction and understanding.

As a barber apprentice, what challenges have you encountered, and how have you overcome them with the support of your peers and instructors?

The challenges I had was when I first start at new shops, not understanding how things normally operate, or not knowing how to work the computer/ booking systems. I think it’s important to know that no questions are dumb questions. Always ask your peers or mentors something you don’t understand.

Jimmy Rods is known for educating their apprentices with weekly training sessions. Can you tell us about any unique or cutting-edge techniques you’ve learned during your time there?

During my time at Jimmy Rods, I have visited the academy from time to time for extra training. Such as use of feather razor and completing my bleaching unit.

How does The Barber Academy prepare you for real-world scenarios and client interactions? Can you share any experiences that have helped you growas a professional barber?

The Barber academy has covered everything an individual needs to know before starting at an actual barber shop. Such as cutting hair of course, the retail side, how to communicate with clients, etc. I had no problems or fear of entering a barber shop after going to the academy, it has definitely boosted my confidence and helped me with communication with other barbers and clients.

In your opinion, what qualities make a successful barber, and how do you strive to embody these qualities in your training and future career?

To me, a perfect/successful barber isn’t all just about how much you make, but it is also the relationship side of things. Your clients, how you’re able to be “the barber” for each person, being able to create a relationship not only as a barber but a friend to your clients, perfecting the craft and understanding everything you need to do to cut all hairstyles, and having a good reputation and name.

How do you stay inspired and motivated in such a fastpaced and creative industry? Are there any barbers or stylists who inspire you?

Social media has always been the key to learning new trends in this industry especially the past couple of years. Everything you need and want to learn are on the internet, new styles, new track designs, are all available to the public, the internet is the biggest reference when you want to see what the new trends are.

Looking ahead, what are your aspirations and goals as you continue your journey at The Barber Academy and Jimmy Rods?

How do you envision your future in the world of barbering?

My goal is to one day have my own shop, or at least my own business. Whether it’s partnering up with someone or doing it alone, I will always be grateful for all the help I got and everyone who helped me at the barber academy and at Jimmy Rods. I will always strive for improvements; it is a never-ending industry when you’re passionate about it. There should always be room for improvement, and that is my goal to stay consistent with this mentality by any means necessary, and good things will come along automatically.

@jimmyrods

@thebarberacademyaus

SAM THE MAN

BY ZOE RICHARDS - UK

In the ever-evolving world of barbering, Sam Campagna stands out in more ways than one. Not only can he craft the perfect cut, but he’s a guy who knows how to nurture the next generation.

With over 25 years’ experience, Sam has served as the lead educator for Wahl UK, VTCT and Matakki, among others, and has owned a number of outstanding barber shops in the UK. Now, he’s elevating the barbering industry through a passion for mentorship, instilling pride, exceptional skill, and good business acumen in those coming up.

So, how does he do it? We met with Sam to find out…

Sam begins by telling us about his early days in the industry, showing a true appreciation for where it all started. He joined Toni&Guy in 1998 as an apprentice, learning hairdressing, but quickly found his calling as a barber. “I moved on to a unisex salon where I focused on the barbering side of the industry and really honed my skills at that place and have been working in barber shops ever since,” he explains.

Opening his own barber shop in 2010 was a pivotal moment and spurred him on to develop his training formula for success. “I built the business based on taking someone on initially and teaching them exactly how I like things to work. As I repeated this process, we grew and grew. I used this style of training in four shops and with 25 members of staff. It worked every time.”

Sam’s vision extended beyond the chair and technical excellence. He was keen to build a pathway for people to understand the business of barbering and follow in his footsteps if they so desired. Believing in mentorship and nurturing talent, Sam didn’t just see his team as staff; he saw them as individuals full of potential.

“Something I’ve always believed in and been very passionate about is building up a team by creating as much of a bias towards them as possible. In an industry that requires a lot of

dedication from everyone involved, you need to give yourselves to them as much as they give themselves to you. By doing this, you essentially create a structure which didn’t exist in my early career. It allows people to progress from being a salon junior to management and potential ownership. That type of full support is 100 per cent necessary to foster growth. I always had the idea that this was the way forward for my business.”

These strong leadership qualities didn’t go unnoticed. Wahl recognized Sam’s unique capabilities and he became their lead educator. “I was extremely lucky to be identified in 2016 by Simon Shaw at Wahl,” Sam says. “I quickly developed into the role of lead educator, and it was a fantastic collaboration. It was great to work at such a high corporate level in the industry and I learned a lot. I honed my teaching and presentation skills, as well as developed my stage work. My man management also levelled up. Working at that calibre gave me a huge insight into the various aspects of education and learning across the barbering industry.”

“I’ve also been very fortunate to work with Matakki scissors,” he adds. “And they’ve always supported me. I’ve taken an unofficial role there, giving feedback on tools and I’ve helped them out at shows. It’s just a very kind of friendly, mutually beneficial collaboration. They’ve always sponsored my salons, which they continue to do today, and we lean on each other’s expertise.”

Now, you’ll find Sam working on his latest project: Barbone. This barber shop has a nostalgic vibe, with its Italian-inspired green marble and terrazzo finishings and expert craftsmanship, giving a firm nod to Sam’s heritage. Plus, there’s the name…

“Being of Italian origin, this one’s quite cool because it was my gamer tag years ago. I chose it because in Italy it’s slang, meaning “Big Beard” and I’ve had a beard ever since I was 18. Yet, the true connection lies deeper—the word “barbering” traces its roots to “barbone”. We really couldn’t go by any other name!” Sam smiles.

With big beards and even bigger hearts, Barbone is set on investing in its team and creating a structure for progression. “With the new brand Barone, we’re focusing on how to mentor and support individuals in creating their own journey and success. This can come in the form of owning a salon of their own with us, so we can really support and guide them in their process. Hopefully they can then take it on themselves and grow in the same way.”

So, what else can we expect from the Barbone brand? From the client’s point of view, Barbone offers an inviting setting for clients to relax and unwind while they get a great cut. “We also have our own products,” Sam says, “which really gives us a point of difference. It allows our clients another great way to connect with the brand.”

From the barber’s perspective, Sam is focusing on being a unique voice in the industry and setting the record straight, not only for those he works with, but for barbers everywhere. “I want to help people navigate the industry noise and glean the most important pieces of information. A lot of information is out there to help, but I think we’ve got to question things further in an industry that, in the UK at least, has no regulations.

Sam plans to create a series of questions and guidance where he simply sticks to the facts. “Hopefully that will help people level up in the barbering industry and benefit personally at the same time,” he explains.

Ultimately, Sam plans to distil facts from opinions, creating an in-depth mentorship and business package that empowers barbers and helps to shape the industry as a whole. The Barbone brand isn’t just about hair; it’s about building the next generation. Quite simply, good guys really do give back.

MINUTES WITH

Classic Ryan Poole 10

WINNER 2023 AMBA Best Men’s Collection -

BY LOUISE MAY

Originally from New Zealand, Ryan Poole has called Brisbane home for the past 12 years. His family expected him to go straight to university, but since he couldn’t access government loans, he had to pay for his studies himself. Halfway through a business degree, he found out he was going to be a dad at 19. This made him rethink his choices. Should he keep studying business, getting into debt in a field he didn’t love, or find another way to support his new family?

Ryan’s journey changed at Esquire Male Grooming; the first salon that made him care about hair. Nathan, a barber there, taught him how to use a blow dryer and the best products for his style. Ryan adopted a pompadour or loose slick back, inspired by his love for the Arctic Monkeys and the cool look of their frontman, Alex Turner. He enjoyed going to the salon so much that he decided to try barbering as a career.

He went in for a job interview with his six-month-old son Finn on his shoulder and started his apprenticeship right away. Balancing fulltime parenthood with his apprenticeship was challenging and required constant adaptation. This June marks his sixth anniversary with Esquire, a milestone he’s grateful for, especially for the support from Mark, which has been key in helping him master barbering despite some tough times.

We chat with Ryan about his industry journey, his collections, and a little bit of fun stuff...

When did you realise you were good at this, and what motivates you and keeps you inspired?

Well realistically, everyone has the potential to thrive in this industry, if they’re hungry enough! I was fortunate enough to be picked up by a great shop, run by a great guy. Mark’s approach with Esquire, gave me the confidence and drive to be more than just a guy with a certificate 3 in barbering. The focus for myself and my colleagues at Esquire, is constant education and continually improving your skillset. I’ve been in the industry for six years, but with all the knowledge I’m yet to learn, I still feel green. We also have a fun day shooting our annual shop collection, allowing us to get creative. Seeing the incredible shots coming out of these collections, inspired me to dive further into the world of editorial styling and shooting. My exposure to the finalist galleries, coming out of the AHIA’s, has always been incredibly inspiring to me. Whether it’s the use of abstract wardrobe pieces, interesting lighting, creative makeup, or incredible camera angles and effects, something clicked, and I decided that I want to further explore editorial work; to create interesting, thought-provoking concept shoots. I really wanted to lean into that obscure side of creativity. I jumped right in and had a crack at my first photoshoot in 2022, and decided to take a chance, and submit for the Best Men’s Classic Collection for the AMBA’s; to my surprise and delight, I finalized! I think that securing my position as a finalist, assured me I was heading in the right direction, and I’ve stayed hungry since!

You won 2023 AMBA Best Men’s CollectionClassic, and you were just named finalist for the 2024 AHIA Creatives - Men’s Hair Specialist of the Year. Can you walk us through the process of conceptualising a collection and executing it from start to finish?

Yeah well, it’s funny - I always find myself in this endless loop of wrapping up a shoot and loving it so much, that I immediately start planning the next shoot concept in my head! Haha... I’m heavily inspired by music and the impact it’s had on me, in my life. In the 9 years I’ve been collecting records, I’ve clocked over 200 so far! My 2023 AMBA collections, Street Worms (Best Men’s Collection - Classic) and Sound of Silver (Barber of the Year Collection) are both albums that I adore and wanted to replicate the feeling I get when I listen to them.

Street Worms is a gritty punk album by Viagra Boys, that is equal parts erratic, filthy and carelessly cool. For this shoot, I wanted to recreate those elements, I adore off the record.

We managed to capture this dirtbag attitude, based on the fashion pieces we used, alongside the posing. Sound of Silver, on the other hand, is the complete opposite. James Murphy, LCD Soundsystem frontman, wanted to create an album that sounded like “like silver” so he ended up covering the studio in silver fabrics, foil, and silver trinkets, to encompass the studio in this glistening atmosphere. I read that and thought “why not make that a shoot concept?”

With my most recent collection, Boys Don’t Cry, I wanted to delve into a deeper concept, relevant to more current societal issues. I wanted this series of images to say something and start a conversation. This collection is incredibly personal to both me, and my amazing partner Sarah (@ makemeoverartistry) and has become something we’re incredibly proud of. The concept was inspired by themes surrounding toxic masculinity and society’s continued, abhorrent inability to allow men to openly express emotion and vulnerability.

The way in which men express depression is often external, through anger or violence. It is the age-old Aussie mentality around masculinity, defined by one’s ability to “toughen up” and “be a man” and the conversation for change must start now. I’ve found in a grim sense of hindsight since shooting this collection. This concept feels more relevant than it should, when you see the horrific crisis we’re facing this year, by the increasing number of women being killed by men in this country. I want to use these platforms to share what’s on my mind. Once you have a general concept, that’s when you start mood boarding. The most important principle in a photoshoot is cohesion, and visual mood boarding is a great way to see if your concept all flows together. You start looking at more than just the haircuts you want to display. This is when you consider your looks in makeup and wardrobe, to elevate your overall concept, and tell a story. You start looking at lighting options and different ways your photography could look, maybe it’s the poses you want to direct models to do on the day. The more in depth a mood board is, the clearer your idea will be! Shoot days are always a lot of fun but I still find them super hectic. I will organise a run sheet with all my models, call-times for MUA, Stylist and Photographer, at least two weeks beforehand. One thing I learned on my recent shoot was that you don’t have to style the hair as it’s been cut. Shoot your look then take the model back and try something completely different with the hair. It’s your day and your vision so don’t be afraid to get weird with it!

LET’S TALK ABOUT TOOLS!!

Scissors… What do you love and why?

Since the beginning of my apprenticeship, I was given a second-hand pair of Toyo 6” scissors and I absolutely loved them. After almost 6 years of service, they’ve recently been retired, so I decided to purchase a pair of the Excellent Edges “Hawk” scissors. They’ve been great for all my precision cutting as well as slide cutting for that softer texture I love showcasing in my work.

Machines… What do you love and why?

At the Barber Expo this April, I picked up a pair of Heiniger Sirius clippers. They’ve been amazing all-around clippers. They can cut through even the thickest hair with ease, but they’re also great for freehand fading. I’ve found a cool trick with these clippers: using the slower speed setting and using a slower flicking motion to get out any pesky lines. Since I got these clippers, I’ve even become a content creator for Heiniger, and I can’t wait for what the future holds with this company. I also found a great new hairdryer at the Expo, the No Ego. It’s sleek and fits perfectly in my travel bag. What surprised me most is how powerful it is for its size. The way you can reverse the motor to clean the filter is unheard of!

What does your ideal Sunday look like?

Anything past a 6am wake up is always ideal. A game of golf paired with a sleep-in is too good to be true.

What are you watching on Netflix/Stan right now?

I just finished Baby Reindeer and now I need to have a long, hot shower to feel clean again.

Favourite style of Music?

I’ve been gravitating back towards modern psych-rock bands. The Black Angels, Osees and Frankie and the Witch Fingers have been on heavy rotation. If you got this far, please send me more recommendations!

Favourite food?

A warm bowl of ramen, especially coming into the cooler time of year, just hits the spot every time.

Favourite Drink?

Pint of VB please.

Favourite holiday destination?

I love Germany! Munich and Berlin have been some of the most memorable places I’ve travelled to. The history in Munich is fascinating but pairing it with fantastic food and beer halls justifies multiple trips. Berlin on the other hand has so much going on at any time and any day.

What advice do you have for emerging talent in the Barbering industry?

I think that whatever your goals in this industry might be; whether it’s money, chasing brand deals or shooting editorial work, you should never stop learning. I love going to as many workshops as I can fit in. I’m always finding myself either picking up something new or refamiliarising myself with concepts I’ve forgotten. I know that’s what helped me avoid my burnout. Have a chat with your manager or your boss about helping you out with costs for courses if that’s a concern. We work in an industry that can, at times, feel quite routine with the haircuts we do but to learn something new, can very easily break that feeling and get you inspired again. Develop a passion for learning and you’ll never cease growing.

@_ryanpoole_hair @esqmalegrooming

Behind The Lens

BY REX A.C. SILVER

Liam Oakes is a distinguished UK-based photographer renowned for his expertise in barber, hair, and fashion photography.

His portfolio showcases a wide array of styles, from classical barbering to avant-garde hairdressing, highlighting his versatility and dedication to the art form. Liam is particularly appreciated for his creative flair and technical excellence, with his work frequently appearing in prominent hair and barber magazines.

Liam Oakes’ work has culminated in his clients achieving numerous wins and finalist nominations in Barber and Hair awards in the UK.

Oakes has cultivated a unique style that instantly distinguishes his work—a quality he finds both flattering and occasionally challenging to manage. However, this recognizable style also serves as motivation for him to continually strive for more and experiment with new techniques.

His style is characterised by its dramatic lighting and composition, which perfectly accentuates the textures and shapes of hairstyles. His ability to capture motion and emotion, ensuring that each photograph tells its own story, sets him apart in the field of hair photography.

Oakes approach to photography cleverly blends traditional techniques with modern aesthetics, making his work timeless and innovative. This combination ensures that every detail, from the hair texture to the model’s expression, is captured with precision and artistry.

His collaborative projects often involve intricate setups with makeup artists and stylists, creating comprehensive looks that set trends within the beauty industry.

Oakes’ influence extends to high-profile branding and promotional campaigns for global brands, hair salons and barbershops, where his images help define the businesses’ professional identities.

His ongoing involvement in the photographic community is marked by regular exhibition features and numerous accolades, underscoring his significant contributions to photography and the hair industry.

“If people can instantly recognise your work, you’re not being creative enough”

What did you start shooting when you started with photography?

I first started photographing live music, band promos, and BMX. As time went on, I started photographing people, creating, and getting creative. I photographed my partner, friends, and test-shooting models. I didn’t really know what I wanted to do, but I soon found my passion for portraits and hair photography.

When did you think you were first interested in shooting Hair? That was about ten years ago, it was a start-up men’s grooming brand called Apothecary87. They were launching their first beard oil products and needed a photographer, so they got in touch. At this point, I had done no hairwork whatsoever. I helped them grow into a global brand. I helped them grow through my photographic and social media work from making beard oils in the kitchen to a large premises and warehouse selling globally, with over 250k social media following.

Tariq Howes

Mercedes Pagninton Peter Healy

That’s where I met most of my connections with Hair. After about three years, I left the brand and went completely solo. I realised I was good at hair photography and that I enjoyed it.

Explain the scope of work back then and how it’s changed…

Seven years ago, people wanted pro shots for their social media, now they have high-tech phone cameras.

My work has shifted entirely to competition submissions, editorial collections, advertising campaigns, product launches, and other similar projects. That initial ‘from the ground up’ experience was instrumental in how I learned my craft and developed my approach to hair work.

I am grateful to have been witness to the transition of continuously better images being delivered… alongside the growth of social media as it has evolved in real-time. It is undoubtedly a turning point in history that will be marked, especially for hair and fashion.

Do clients come with set ideas, or is it a collaboration from the get-go and how does the creative process start when you are charged with realising someone else’s creative vision?

I like it when a client comes to me with an idea and we can elaborate further into the idea and come up with something innovative and fresh. Sometimes my client will leave the entire aesthetics up to me which is also good as I get to create something new and can really get my creative juices flowing. There was a point in my career where I felt my work was all looking to similar and recognisable.

When you say ‘similar’, are you saying you were starting to get a signature look that is recognisable as your work?

I think that was it. I had my signature look and go-to lighting setups, which I did all the time.

People would open a magazine and say, Oh, that’s Liam’s work…that’s Liam’s work….. And I loved that of course….. it’s fantastic people recognise your work, but then it also means that if people can instantly recognise your work, you’re not being creative enough.

You need to push yourself more. You need to keep pushing forward, changing things, and coming up with new ideas, new concepts, and new techniques. I try and think about doing things that I’ve not seen being done before.

You know, you want to be the leader in the industry. You don’t want to copy other people’s work.

Tips for our barbers in Australia who want to shoot their work and work with a professional photographer.

Be confident in your skill set, have a positive mindset, and believe in yourself. I’ve done photo shoots for clients before, and I have had to encourage them to enter the photo shoot (in awards). Then they ended up finalising!! They weren’t even going to enter.

Believe in yourself and 100 percent believe in your abilities. Don’t be afraid to talk creatively with the photographer about your ideas, mood boards, and other similar things. Collaborate before you go in. Definitely don’t wing it. You need an idea, a theme, and something that ties everything together. The models and the clothing make a huge difference.

You have some kitty in the budget left after the cost of a photographer; where is it best spent?

Priority-wise, it would-be models. And then second to that, it would be a stylist. For barbering, I always recommend not to use makeup. It shows up in the pictures. Okay, Unless you’re going to do something avant-garde, of course, then it’s gloves with the makeup.

For those fascinated by the intersection of photography and hairstyling, Liam Oakes’ work is a source of inspiration. It demonstrates the profound impact of visual storytelling in photography. His latest projects and career updates can be explored through his professional website and social media platforms, where he continues to share his creative journey and inspirations.

liamoakesphoto.com @liamoakesphoto @rex.a.c.silver

The Roots Foundation 1638

Rob Braid

Rob Braid

heinigeR Backstage with

BY LOUISE MAY

Heiniger Creative Director, Rex Silver, has been busy these last twelve months. First, he shot the launch collection for the Intergalactic Range both here and in the UK. Then, he toured the Australian launch of the Heiniger machines with his appointed Artistic Director, Robert Braid, and the Australian creative team members Matt Clarke and Jules Tognini.

Fast forward to March this year, and he repeated the cycle with another series of shoots here and in the UK, this time to focus on the release of the new model for Heiniger ….The Tauro, which launched officially at Cosmoprof ‘24 in Bologna, Italy, this March.

The Tauro was launched here in Australia at the inaugural Expo4Barbers on Queensland’s Gold Coast. The Heiniger stand was an interactive hub where barbers could test drive the complete range on mannequins and also, for the first time anywhere in the world, The Tauro.

Set in front of a sprawling 9m backdrop of stunning images from The Tauro collection shoot featuring Robert Braid and Rex’s work shot by Liam Oakes, barbers were able to check out the machines, chat, and work on the mannequins with Heiniger senior Educator and AMBA Barber of the Year, Matt Clarke, Rex, of course and Heiniger Ambassador and International Barber of the Year Winner, Frank Ciccone.

We chatted with Rex and got a behind-the-scenes look at how this unfolded.

Rex, can you tell us about the Tauro launch shoot in the Uk with Robert Braid and Liam Oakes?

This was the second time we had all worked together shooting, and it was an amazing experience. Rob and Liam have this magic that happens when they get together. We had a choreographer, Dennis French, who was a model for us in the first shoot, work with us, directing the model’s poses. He is a hot property model in London and LA right now and wants to branch out a little bit on this side of the camera.

Liam Oakes, Robert Braid and Rex Silver London 2024

HEINIGER CREW ‘24

By Rex Silver

Great job, Dennis! Anyway, we had 13 models and went to work! Rob and Liam are so easy to brief and direct.

As it is the second time we have done this, they both understand the importance of featuring and capturing the ease with which the Heiniger machines can perform and cut hair. This is featured in detail in the step-by-step series, shooting the process of each cut, but the quality of their cutting excellence is amplified by the amazing, finished looks of the models, everyone is in awe of the images…I might be biased.

Guest Judge at the Expo4Barbers Barber Battle?

Man, what a night that was. A totally packed-out venue and all categories full. Over 60 barbers were battling and a whos’ who of judges circled them with eagle eyes. Loud, electric, and so much fun. The talent didn’t disappoint. Us judges were all blown away. An absolutely stella way to kick start the weekend and Expo event.

And then Expo4Barbers and the Australian launch of The Tauro?

The expo was such a great weekend and event; Fraser Forsey and you guys’ mocha group as media partners, did a cracking job. We had the best time, and the guests at our stand really resonated with the hands-on interaction experience. They enjoyed working alongside Matt, Frank and myself and our knowledgeable team of Heiniger Clipper experts and were able to take their time exploring our range. Matt and myself did 2 stage shows Matt also worked his magic at the chair and stage we had at the stand. I have to say Matt did an amazing job, as always, with the video shoot we did in Brisbane with James Latter, with which we made a showreel; his style really presents a different take on demonstrating the dexterity of the Tauro clippers… super edgy… and his love for the big A5 clippers we have the Orion and Sirius he again showed off his skills at expo4barbers by doing some of his signature afro magic… work that just leaves the rest of wondering ….how does he do it?.. remarkable artist.

And what’s next, Rex?

By Matt Clarke

It’s time to hit the road again. We are now planning the launch of Heiniger machines and our Intergalactic Range to enter the UK, Europe, and US markets. I will be setting up Artistic/Creative/ Education teams in each region along with Ambassadors that will all be creating content that everyone can watch and enjoy and experience alongside us, as we grow the Heiniger name and our family of end-users that love our products. We have already started with our print media campaigns in the UK and Europe and will be live launching in the coming months.

Meanwhile, here in Australia, expect to see more of us at Hair Festival in Sydney this June, and some shows in conjunction with our stockists and distributors as we take our creative team on the road. Stay tuned.

@heinigerprofessionals_ausnz

@rex.a.c.silver

@the_sophisticated_scumbag

@heinigerprofessionals_ausnz

@r.braid

@liamoakesphoto

By Robert Braid

NEWS & GEAR.

INTRODUCING THE BLACKBIRD II… FROM COMFORTEL.

Super Sleek with its matte black details, this barber’s chair is for the modernist. For the modern man, who never compromises on style, the design features a lean, matte black frame with textured slate/black look upholstery. A comfortable and supportive seat that is firm and well supported, the adjustable height range is this barber’s chair is perfect the tall and even short barber. Traditional styling is met with the highest grade of durability, finish, and of course maximum comfort (nothing is more important). With a super sleek matte black frame, this barber’s chair is a striking accent piece to any barbershop.

Features

• 360º (lockable) rotation

• Reclining backrest

• Adjustable, integrated, removable headrest

• Upholstered padded armrests

• Recline lever

• Upholstered and padded footrest

• Raised leg support

• Lockable hydraulic lift

• Round black base

Available from Comfortel Salon Furniture. www.comfortel.com.au

NEW FROM M&U IMPORTS

Don’t settle for second best, CLUBMAN talc powder is used by all the leading Barbers worldwide.

New Hi Lift Cutline Series Scissors use high carbon stainless steel and micro serrated bevelled edges, ideal for all the latest cutting techniques. Available in 5.5”, 6” and 6.5”.

Contact M&U Imports 03 9555 1533 sales@muimports.com.au

INTRODUCING VITAMAN OZC VITAMIN C SERUM: THE ULTIMATE SKIN TRANSFORMATION WITH THE POWER OF AUSTRALIAN NATURAL BOTANICALS

VITAMAN, an Australian leader in men’s natural skincare and grooming since 1999, is proud to announce the launch of its latest product: OzC Vitamin C Serum. This groundbreaking serum, crafted with a blend of organic botanicals, is set to redefine men’s skincare by offering men what they’ve always craved: a more handsome, youthful appearance.

OzC Vitamin C Serum is uniquely designed to invigorate, revitalise, and transform men’s skin. Its secret ingredient is concentrated Kakadu Plum - Australia’s most cherished Vitamin C source, which is known for reducing wrinkles and boosting skin luminosity. Combined with the pure Kakadu Plum is Sodium Ascorbyl Phosphate (another stable Vitamin C), Niacinamide, and Hyaluronic Acid, all of which raise the bar on men’s skincare.

As Clare Castles, Founder of VITAMAN, states, “I’ve been wanting to launch this OzC serum for years, then COVID hit, which delayed the release but in a positive way, as it enabled us to improve the formula even further with Niacinamide and Hyaluronic Acid”.

This supercharged formula uses a high percentage of pure, concentrated Kakadu Plum rather than the more diluted cosmetic grade. “I’ve been using this serum myself and the difference is remarkable” states Clare Castles.

OzC Vitamin C Serum tackles a range of common men’s skincare problems, including pore size, pigmentation, redness, and uneven skin tone. OzC Vitamin C Serum promises more than just remarkable skin transformation. It offers an opportunity for men to elevate their grooming routine and enjoy skin that reflects their inner vitality.

Men deserve a skincare solution that does not compromise on quality or results. And OzC Vitamin C Serum embodies VITAMAN’S commitment to health and high performance by harnessing nature to create products that empower men to pursue a confident and revitalised appearance. OzC Vitamin C Serum is now available on the VITAMAN website and select retailers. For more information, visit www.vitaman.com.au.

NEW FROM DEAR BARBER

Mattifier Hair Dust adds volume, texture and strong hold to all hair types and lengths, with a natural, matte finish. The water-based formula can be quickly applied, reworked throughout the day, and easily washed out. Infused with Dear Barber’s signature “With Confidence” scent, you’ll be left looking and smelling fresh.

Post Shave Balm contains luxurious soothing, moisturising and hydrating properties that reduce skin irritation and tames razor burn. It is specially formulated with a combination of Aloe, Allantoin and Witch Hazel extracts to alleviate skin dryness and tone your skin. It is subtly infused with Dear Barber’s signature scent to ensure that you are smelling great and feeling fresh all day.

With Confidence Fragrance, this aromatic Eau De Toilette is a masculine, vintageinspired fragrance with an invigorating fresh, spicy twist. A light top note of Bergamot gives depth with hints of Musk, Vanilla, and Leather. An intense, daring scent for the 21st century gent.

Available from SALON COSMETICS www.saloncosmetics.com.au

SHORT BACK & SIDEWALKS DELIVERS FIRST REGIONAL SERVICE

Short Back & Sidewalks (SBSW) delivered its first regional service recently, with over 20 people in need receiving haircuts free of charge and free of judgment at Bunbury’s Intown Centre.

Bunbury is the first of 11 regional locations forming part of SBSW’s expansion, with Geraldton beginning next week.

From humble beginnings in a Perth carpark to now creating positive connections in regional Western Australia, SBSW was a simple idea that has gone on to create positive connections across Australia.

Hungry, scared and not sure where they’ll be sleeping, a haircut isn’t a high priority for people experiencing homelessness and poverty.

“Our first haircut took place nine years ago for someone going for a job interview who’d fallen on hard times,” said SBSW founder Craig Hollywood. “It was more than just a haircut. It was an opportunity for a person to connect, to have a conversation, and to feel like they belong. We’ve now delivered over 7,000 haircuts around Australia and to see SBSW go on to positively impact people in regional WA is a big moment.”

After Geraldton, the regional expansion will continue to Kalgoorlie in May with Carnarvon to follow soon after. CEO Natalie Jenkins has welcomed the support SBSW has already received from local communities.

“We have had tremendous support from the local community in Bunbury to be the first regional city to have Short Back & Sidewalks’ services,” she said. “We are also in discussions with Derby in the hope to have services up and running there over coming months and then we’ll be turning our attention to the southern regions of WA. By the end of the year, Short Back & Sidewalks will be in 11 regional cities and towns in WA.

“We are grateful for the support received from the Federal Government through the Department of Social Services and Lotterywest toward this important expansion.”

Short Back & Sidewalks aim is to give 15,000 free haircuts and positive community connections by 2025.

BARBER ACADEMY INTRODUCES ONLINE COURSES

The Barber Academy Australia, has always been passionate about providing top-notch education and training for aspiring barbers. Now, they are thrilled to announce a new chapter in their journey: the launch of their brand-new range of online courses designed to bring their world-class education directly to you, wherever you are, whenever you’re ready to learn. Their online courses are built on the same principles of excellence and professionalism that have made The Barber Academy Australia a leader in the field. Whether you’re a seasoned barber looking to brush up on your skills or a complete beginner eager to dive into the world of barbering, their courses are accessible to everyone.

Comprehensive Curriculum: From the fundamentals of barbering to advanced techniques and trends, The Barber Academy online courses cover a wide range of topics to ensure that you receive a comprehensive education. Whether you’re learning how to wield a straight razor with precision or mastering the art of the perfect fade, their expert instructors will guide you every step of the way.

Interactive Learning Experience: The Barber Academy believe that learning should be engaging, interactive, and fun. That’s why their online courses are designed to be as immersive as possible, with video tutorials, interactive quizzes, reference guides and hands-on assignments that allow you to practice and refine your skills in real time. And with access to their online community of fellow students and instructors, you’ll never feel like you’re learning alone.

Flexible Schedule: One of the biggest advantages of their online courses is the flexibility they offer. Whether you’re a busy professional juggling work and family responsibilities or a student with a packed schedule, their courses are designed to fit seamlessly into your life. Study at your own pace, on your own time, and from the comfort of your own home – the choice is yours.

Expert Instruction: The Barber Academy team of instructors are seasoned professionals with years of experience in the field, and they’re passionate about sharing their knowledge and expertise with the next generation of barbers. With their guidance and support, you’ll be well on your way to mastering the art of barbering.

Real-World Application: At The Barber Academy Australia, they believe in learning by doing. That’s why their online courses are packed with practical, hands-on exercises and real-world case studies that allow you to apply what you’ve learned in a practical setting. Whether you’re practicing your scissor techniques on a mannequin head or learning how to manage a busy shop, their courses will give you the skills and confidence you need to succeed. Join the Barbering Revolution: At The Barber Academy Australia, they’re committed to empowering the next generation of barbers with the knowledge, skills, and confidence they need to succeed. With their brand-new online courses, they’re making hair education more accessible and convenient than ever before. Join The Barber Academy on this journey and shape the future of barbering together.

@thebarberacademysaus

NEWS & GEAR.

MINI HOT TOWEL STEAMER

This new method heats towels using steam to create hot, moist towels for 15 minutes. Portable and lightweight, this Mini Hot Towel Steamer is ideal for Barbershops. Great for facials, massages, and hot shaves.

- Black base

- Power indicator light|

- 60 minute timer,

- 15-minute heat-up, and

- Automatic shut-off.

- Holds up to six facial cloth towels,

- Tweezers included.

- 220-240V

- 50/60 Hz

- 500Watts

** TOWELS NOT INCLUDED**

Key Features:

- No pre-soaking of towels, towels are ready in minutes.

- Traditional systems rely on pre-soaking towels, which is timeconsuming and often produces towels that drip and are sodden with water.

With our method, the steamed towels are moisture-rich and hot

- Simply place dry, rolled towels inside the unit, add water to the base and turn on.

Pour extra water over the towels while loaded for towels to be ready for 5 minutes.

- Steam kills 99.99% of bacteria without the need for a separate steriliser machine

Suitable for Barber Shop or mobile use.

Automatically stops when the water has evaporated for safety. www.joiken.com.au

EFFORTLESS LUXURY

Australian made and owned, Rhone Mens Care, provide a range of expertly curated, purely potent, and innovative skincare and grooming products that are formulated specifically for male skin.

Understanding that male and female skin is structurally different in epidermal thickness, sebaceous output, and texture, and discontented with synthetic products available in the mens grooming category, Rhone Men’s Care launched their powerful range that uses evidencebased and natural bioactive phytonutrients to assist male- specific grooming concerns.

Uncomplicated, accessible, and uncompromising, the premium range of natural skincare and grooming products provide men with the effortless and manageable tools they need to look and feel their best.

After years of research and development, Rhone Mens Care was formulated by expert chemical engineers in state-of-the-art facilities, with no expense spared on the finest, purest, and undiluted ingredients to support the integrity and health of men’s skin. www.rhoneskincare.com.au @rhoneskin

BARBER STRONG – THE BARBER APRON BARBER STRONG is engineered for the professional barber. Durable apparel crafted for optimal comfort and performance in the barbershop.

Featuring NanoShield Technology which repels hair and maximizes airflow for peak performance.

The Barber Apron (available in standard and extra-wide size) Features water-resistant and bleach-proof material, protecting clothing from spills and hair splinters. Multiple pockets allow for multi-tool storage and adjustable padded neck system provides extra comfort.

The range also includes:

- The Barber Jacket (water, bleach, and chemical proof)

- The Barber Vest (mesh side panels for breathability)

- The Barber Polo (moisture-wicking material)

- The Barber Tech Tee (100% polyester)

- The Barber Snapback (100% premium blend)

- The Barber Mat (heat resistant and easy to clean)

- The Barber Gripper (grips hair with a soft feel) Available from www.saloncosmetics.com.au

SMASH IT - VOTED #1 BEST MENS STYLING

PRODUCT IN AUSTRALIA BY AUSTRALIAN MODERN BARBER AWARDS

Smash it is a semi matte hairstyling paste that allows you to mould your hair into any shape. A strong hold texture that is oil free and allows you to restyle your hair throughout the day without feeling hard or sticky and with no residue. Used by celebrities from all around the world. Smash It is the only go to product that does it all!!! Australian made and owned. Available from www.saloncosmetics.com.au

New to the intergallactic collection

· Lightweight at only 260 grams

Crafted with Swiss engineering excellence, the all-new Heiniger clipper range embodies unparalleled quality - each one delivering power, precision and performance when results matter.

· Fits comfortbly in the hand, for great manoverability

· Runs quiet, still retaining clipping power

Cultures & Excellence A FUSION OF

BY LOUISE MAY

Meet Naser, the creative force behind Western Australia’s Naser Haircuts. Naser’s journey began unexpectedly in an aged care centre, where he discovered his passion for giving haircuts, bringing joy to others.

Renowned for his intricate designs and meticulous attention to detail, Naser has garnered prestigious awards like AHIA 2023 Men’s Hair Specialist and WA/NT Hairdresser of the Year. 2023 Behind the Chair 2 x finalist in the men’s category - USA and 2023 LIVE Finalist Male Hairdresser of the Year - SPAIN

As an ambassador for Andis clippers, he shares his skills generously, helping others to perfect their craft. His commitment to blending cultures and making people look and feel amazing defines the essence of Naser Haircuts.

Hair Biz Editor Louise May chats with Naser...

What inspired you to pursue a career in hair and how did it start?

I started in an aged care centre while working as a nurse. I would cut the men’s hair because they could not get out to have this done, seeing the need for help in the elderly community and how it made them feel good about themselves.

What sets Naser Haircuts apart from other salons in your area?

My approach to men’s grooming goes all the way from how you present yourself, to the look of the salon. I have tried to bring my middle eastern culture and blend it with western culture. I think that bringing in my free hand designs for both men and women is what sets me apart from the conventional men’s barbershop. As a middle eastern man, beards and facial hair have always been a big part of my upbringing and focusing on this in the salon has also been a distinct signature of Naser Haircuts.

Congratulations on being awarded the AHIA 2023 Men’s Hair Specialist and WA/NT Hairdresser of the Year. How do you feel these accolades have impacted your career?

Winning these awards made me feel that I have achieved a huge goal, I am always striving to build on the brand. It has elevated the awareness of my work in Perth in the men’s barbering world, as well as opened up some platforms overseas. Last year I was invited to Dubai to be a guest at a hair and beauty show. I was also recognised with a certificate in my home country, Iraq, for my achievements in Australia.

You’ve worked in various countries like Jordan, America, Malaysia, UAE and Australia. How have these diverse experiences shaped your approach to hairdressing?

The experience of different styles relative to the country and being able to adapt to the culture of the place I am in, has been most interesting and educational. These experiences have allowed me to learn many different techniques which I have used in my shop.

As an ambassador for Andis clippers, what does this partnership mean to you? What do you love about and is and what are your favourite tools to use and why?

Being an Ambassador for Andis is important to me because it was a goal of mine for a while. They are an important company in our industry, a great platform to show my work and also to network within my industry, meeting other ambassadors and gaining more knowledge. You never stop learning. My favourite tool is their gold master clipper. I feel that the weight of this tool allows me to have better control over my haircuts. I can use this for cutting and designs.

Beyond providing exceptional haircuts, you’re also dedicated to barbering education and volunteering your skills. Why is this aspect of giving back important to you?

Volunteering goes back to why I started, I believe that giving back allows for personal and learning growth. I find it rewarding to teach because I did not have someone that was willing to teach me when I first started. I am not afraid to share my skills and knowledge.

What advice would you give to aspiring hairdressers or barbers who are just starting their journey in the industry?

To be open to different techniques and methods. I believe that barbers from other countries have new and diverse ideas; so always be willing to learn. Don’t be afraid to dream big and to set big goals, we all start somewhere.

Looking ahead, what are your future goals or aspirations for Naser Haircuts? And what is on the agenda for you over the next 12 months?

Future goals: entering more competitions, more international exposure. IHA is a big goal for me and as far as business goals: more awareness of the shop and expanding to other locations.

collaborative excellence:

THE PARTNERSHIP BETWEEN THE BARBER ACADEMY AUSTRALIA AND JIMMY ROD’S BARBER SHOP .

BY GARETH PHILPOTT

In the world of barbering, excellence isn’t just about skill; it’s about commitment, collaboration, and a dedication to the craft.

At The Barber Academy Australia, we are proud to partner with Jimmy Rod’s Barber Shop in an innovative collaboration that exemplifies these values.

Founded by Jimmy Rod in 2003, Jimmy Rod’s Barber Shop has become synonymous with quality, professionalism, and a commitment to training the next generation of barbers. With multiple locations across Australia and a reputation for excellence, Jimmy Rod’s is not just a barber shop; it’s a community, a family, and a beacon of inspiration for aspiring barbers everywhere.

At The Barber Academy Australia, our mission is to provide the highest quality training and education for aspiring barbers, equipping them with the skills and knowledge they need to succeed in this competitive industry. And our partnership with Jimmy Rod’s is a natural extension of that mission, combining our expertise in barber education with Jimmy Rod’s unparalleled experience in the field. Central to this collaboration are our weekly training sessions, where apprentices from Jimmy Rod’s Barber Shop come together with our experienced instructors to hone their skills, learn new techniques, and share their passion for barbering. These sessions are not just about learning; they’re about building relationships, fostering a sense of community, and inspiring each other to be the best barbers they can be.

Jimmy himself is deeply committed to the training and development of his apprentices, recognising that they are the future of the industry. He is a regular presence at our training sessions, offering guidance, encouragement, and wisdom gleaned from his years of experience behind the chair. His passion for barbering is infectious, and his dedication to his apprentices is truly inspiring. Jimmy’s commitment to training goes

beyond just attending weekly sessions. He has created a culture within his shops that prioritises education and growth, providing ongoing support and mentorship to his apprentices as they progress through their training. From one-on-one coaching to opportunities for hands-on experience, Jimmy Rod’s Barber Shop is a place where apprentices can thrive and succeed.

The most remarkable thing about our partnership with Jimmy Rod’s is the sense of camaraderie and mutual respect that exists between our two organisations. We share a common goal: to elevate the standard of barbering and ensure that future generations of barbers are equipped with the skills, knowledge, and passion to succeed.

As we look to the future, we are excited about the possibilities that lie ahead. With more and more barber shops moving their apprentices over to The Barber Academy, we are confident that we can continue to push the boundaries of barber education, inspire the next generation of barbers, and ensure that the legacy of this timeless craft lives on for years to come. When you really look at it, our collaboration with Jimmy Rod’s Barber Shop is not just about training apprentices; it’s about building a supportive community, fostering a sense of camaraderie, and shaping the future of the barbering industry. Together, we are simply stronger, more innovative, and more passionate than ever before. Can’t wait to see what the future holds.

@thebarberacademyaus @jimmyrods

EXPERIENCE THE RICH LEGACY OF TRADITIONAL MEN’S GROOMING FOR THE MODERN MAN - A FULL SERIES

HAIR

SERIES. 000 PRE CLEANSING

SERIES. 100 HAIR CLEANSING

SERIES. 200 HAIR TREATMENTS

SERIES. 300 HAIR STYLING

SHAVING

SERIES. 400 SHAVE SPECIFICS

BEARD

SERIES. 500 BEARD & MOUSTACHE SPEC I FI CS

BODY

SERIES. 600 BODY SOLUTIONS

SERIES. 800 SKIN SPECIFICS

FRAGRANCES

SERIES. 900 SCENTS

AKA TITAN BARBER. USA John Carmona

BY REX A.C. SILVER

John Carmona, also widely recognised as Titan Barber, has made a significant mark in the barbering world from his base in Denver, Colorado. With a career that bridges the distinct realms of cosmetology and barbering, John has emerged as a critical influencer and educator in the industry.

His journey began with a solid foundation in Sassoon training. He primarily focused on women’s hair cutting and colouring before venturing into barbering in 2016. This transition marked a pivotal shift, allowing him to blend intricate cosmetology techniques with the robust art of men’s grooming.

His philosophy centres on understanding the fundamental aspects of haircutting rather than just the steps to complete a style. This approach has shaped his career and defined his educational endeavours, where he emphasises process and technique to empower other professionals.

His educational sessions are renowned for their depth and focus on technique, drawing attendees from across the globe.

As a co-owner of Barber Theory, a group of modern barbershops across three locations in Denver, Colorado, Carmona fosters a culture of “expression through image,” where style is seen as an extension of personal identity. His influence extends beyond his shops, as he regularly commands stages worldwide as an educator for major brands like Wahl Professional and STMNT Grooming and independently as a platform artist.

John’s commitment to excellence has not gone unnoticed. His work has

earned him multiple accolades, including the prestigious Behind the Chair One Shot Award and the title of Men’s Groomer of the Year by Modern Salon.

His influence is not limited to a single region. His work has been featured in over 20 magazine publications across the UK, Europe, USA, and Australia, attesting to his broad influence and recognition in the field. In aligning with these brands, Carmona underscores his belief in the importance of reliable tools and products achieving precise and consistent results. These partnerships reflect his dedication to quality and his status as a trusted figure in the barbering community, consistently pushing the boundaries between traditional barbering techniques and contemporary hair artistry.

This is proof of his hectic schedule: John’s second appearance with this masthead and writer sees us catching up with this incredibly talented and progressive artist on the eve of an international tour.

John, tell us about the last 12 months…

The last year of my career has been one of the craziest I have ever experienced. Every year, I think things will slow down, but fortunately, the Barber industry has other plans. Lately, I’ve been concentrating on perfecting my approach to videography (with education). It opens a lot

of doors for people who may otherwise not be able to get (in-person) education, and I’ve become extremely passionate about it as a hobby, too. Other than that, I’ve just been doing the usual classes and shows, meeting new people and making new friends all over the place. Currently I’m getting geared up to go teach in Ukraine and then off to Barcelona for the STMNT grooming summit.

I love the work you are presenting; walk us through this. It’s actually interesting and a testament to the power of social media at the same time. What you see from me online—almost none of the colours are actually done by me anymore.

I started doing many of the colours myself and then built a name for cutting coloured hair. So, many people getting vibrant colours are coming to me with their colours already done. Other than that, things have inspired me to take classic shapes and find ways to rework them creatively. Sometimes, the outline is already there, and we just need to push it a little bit further for it to make more of a statement.

Tell us about your love for short hair and no gender boundaries…

I worked for many years in the salon, and it was a great experience. It gave me a lot of foundations that I use today. It’s made me realise that cutting hair is just cutting hair, and the gender of the person I am doing the haircut on doesn’t matter. I’ve always expressed an interest in being well-rounded in general, so short hair is my specialty, not necessarily just for male clients.

The shops…

I own three shops in Denver, Colorado, called Barber Theory. I own them half-and-half with my business partner Eric Fuller. Our vibe for the shop

was more along the lines of a fashion-forward men’s salon as opposed to just a barbershop. We wanted elements of the barbershop, but we also wanted to feel approachable to anyone regardless of who walked in the door. The energy is welcoming and inviting, and we all strive to do better every single day. I’m very thankful for the staff that I have as well as the clients that sit in our chairs because it gives me energy every single day.

How is your personal Education Platform going? Can you expand on that, please?

While I’m working on a better structure to manage my class requests, I have just been going where the brands I represent send me. I’ve been doing a lot of in-salon classes and large shows. However, I prefer the more intimate courses as they allow me to convey information in an easy-tounderstand way.

Predictions…

It’s always difficult to predict trends because there are so many influences around us. Social media carries a big weight on what becomes popular; unfortunately, that can sometimes be governed by people who don’t do hair.

I think it’s our job to help influence quality work. That being said, I see many people embracing their natural curl, and I hope that trend continues. I think Colour will always be something that people experiment with in the barbershop, but I don’t see it becoming a mainstay as far as a regular service is concerned. That could all change in the future, though.

@titan_barber

@barber.theory

@rex.a.c.silver

BUILDING A BARBERING EMPIRE WITH JORDAN TABAKMAN

BY LOUISE MAY

Jordan Tabakman, the Lead Educator for Gamma Plus, has a rich family background in hairdressing. After exploring various career paths, he ultimately found his passion in barbering. His dedication and innovative approach have led him to international acclaim, educating barbers around the world.

Jordan discusses his role with Gamma Plus, the importance of social media in his career, and his favourite tools. He also shares his insights on upcoming hair trends and the inspiration behind his successful journey. Join us as we delve into the fascinating career of Jordan Tabakman and his contributions to the barbering industry.

Barbershop Editor Louise May chats with Jordan…

Where did the Barbering journey all begin?

Having both parents who were hairdressers I grew up around it. I went off and tried different careers before I fell into barbering and haven’t looked back since.

Can you share a bit about your journey?

After starting my barbering career, I tried many different paths to break through, photo shoots and education which is what I had a big passion for and got my first sponsor, which allowed me to travel globally educating in Europe, UK, and India where I met a lot of top stylist and built a network in which I’ve been able to utilise in business. Not only Barbering but also building brands that we have done. and now ultimately has led to opening up salons in India and Dubai.

What factors do you feel have contributed the most to your success as a social media influencer?

The biggest attribution to social media has been showing what’s possible in the industry, from being trusted by some of the biggest celebrities in the world with their haircuts to also showing if you work hard and be yourself, organically you can build a big network in which personal brands see your value which ultimately can lead to great opportunities in travelling the world educating or doing business.

You are lead educator for Gamma + can you tell us about this role and why you chose to work with the brand, what do you love about Gamma+?

I actually parted ways with a brand previously I’d worked with for 6 years and wanted to focus on our salons and personal development and then was lucky enough to be approached by gamma+ to have a discussion on what we could do together. First, I wanted to try the tools and see if they worked for me which is an essential when it comes to promoting a reputable product, I instantly fell in love with the tools and decided it’s the right thing to work closely with a brand that I value and the people who work for the brand and their vision aligned with mine that I value a lot. we have put together an amazing education and ambassador team that all bring so much value to the brand and they make my job being the lead educator easy.

What are you most looking forward to with your role with Gamma+?

Separate to the current exciting plans within Australia and New Zealand, Carmelo head of Gamma+ Aust/NZ and I, challenged ourselves to look outside the box as I’d been doing business in India, and with his contacts in Pro Edge Blades it made sense to take Gamma+ to India and give the hair artists the tools they deserve. Ultimately, I’m excited about the growth of the brand in both countries and the opportunities we get to give people being associated with a strong brand like Gamma+

What are your favourite Gamma+ tools to work with and why?

Currently I’m using the x-ergo clipper, cyborg trimmer, skin clipper and boosted foil shaver. They’re my go to tools for my haircuts.

Can you share any insights or predictions regarding upcoming hair trends that you believe will be popular over the next 12 months?

We tend to follow suit of UK with trends, but it was exciting to see the mullets with skin fades becoming very popular over there now in which Australia has been doing for a while. Personally skin fades will never die out but I’m noticing a lot more tapers and burst fades are in trend currently.

Who inspires you in the industry?

My biggest inspiration has been my father who has trusted me as a business partner to take The Barber Club brand into a whole new element of modern barbering and to see the team we have now at all our shops and the growth of each team member through the internal and external opportunities is what inspires me every day. I tend not to look for inspiration so much within the industry as my main focus is on creating opportunities for everyone through all the platforms, we have through Gamma+, the Barber Clubs new education platform in which our team is running, and many overseas projects we are doing with new hair care/styling brands.

Can you talk to us about your Gamma+ tour? Where are you off to and when and what education are you doing?

We have a jam-packed Calendar this year. The end of May will see us Launch the extensions to the Boosted Family in Trimmer and Shaver. Then in July we are doing a road show tour of major cities in India expressing new styles India hadn’t seen before through using the Gamma+ tools and getting stylists to understand how important the tools they use on haircuts are. Over and above this, our team of Educators and myself continually work with Schools and Tafe Colleges around Australia to help bring the art of barbering to the next level with Gamma + Tools.

Can you tell us about the India Academy. We have launched our first salon in Delhi, next month we open in Hyderabad which will be our flagship salon with our first academy and have signed contracts with master franchise licence holders to expand The Barber Club and newly formed women’s hair and beauty company The Beauty Club largely over all of India and Dubai.

DOuble up

Fodaya Turay’s journey from Sierra Leone to establishing Doubleup Barbershop, a successful home-based barbershop in Queensland is a testament to his resilience and passion for barbering. After migrating to Australia in 2007, Fodaya, AKA fkon, completed high school in Sydney before moving to Canberra in 2011, where he met his wife, Angiie.

Inspired by his elder brother, who cut hair and provided a communal space for friends, Fodaya honed his skills in an environment where barbershops catering to textured hair were scarce. His talent for cutting hair, initially a hobby, became a profession when he returned to Sydney. He exclusively sought barbering positions, working in various locations while completing his Cert III at TAFE NSW, primarily through Recognition of Prior Learning (RPL).

In 2020, seeking new opportunities, Fodaya and his family moved from Sydney to Queensland with only a carload of belongings. Now settled with three children, they run a successful home-based barbershop in South Ripley QLD. Fodaya’s story highlights his dedication to his craft and his ability to adapt and thrive in new environments.

Editor of Barbershop Louise May chats about business and life with Fodaya

What motivated you to establish your own home-based barbershop in South Ripley? When we were looking for a home online, Angiie came across our now community page and started searching and posting. She realised there was no barber close by, so she started gaining interest and promoting my services even before we moved from Sydney. We put the word out in local Facebook groups and received a lot of positive reviews, which really fuelled our excitement and gave us confidence that we were making the right decision. With limited

family support, working from home is ideal for managing the kids. We needed flexibility and had an interest in running our own business. There was no barber in our community/estate, so we saw a real opportunity with lots of families and a school, plus future community growth.

What challenges did you face in relocating to different cities, and how did you overcome them?

We faced challenges like not knowing anyone and lack of childcare. Connecting in community groups and utilising other local small business owners for our own needs helped us connect. We moved here two weeks before COVID border closures, so the mandates were challenging at first when trying to build a customer base. People didn’t feel comfortable leaving home, but that was also a blessing as we now still have customers who started with us four years ago and continue to come regularly. They’ve become close friends, which is amazing. Our community has seen us grow from a family of three to five and has always been so supportive. We feel really accepted and blessed to be in such a welcoming community, which made relocating easier.

Angiie wife works in the business also. Can you tell us about her role? And how do you balance work and personal life with young kids and working from home full time?

Angiie has always believed in me and saw barbering as a talent to pursue seriously and not just a hobby. She handles all the behind-the-scenes work, setting

up the booking system, website, social media promotions, and more. She’s into project management and digital marketing. Working from home has given us both the opportunity to be more present as parents. We can coordinate and share the load of parenting and housework easier as we have better control of our hours. When life gets too hectic, it’s much easier to take a few days off or work shorter hours to reset. We are both hard workers, so we don’t think too much about what we don’t have; it’s more about getting it done and working with what we’ve got. We’re blessed with a lot. We are appointment-only, so we can adjust our calendar depending on our needs. I work my hours around school drop-offs and pick-ups. It’s a constant juggle, but both of us working from home has helped a lot with flexibility. Some days are tougher than others, especially if the kids are sick. Luckily, most of our customers are families with young children, so they’re very understanding about changing appointments due to life events. Last year, we had to cancel a few days of appointments because Angiie went into labour early, and everyone was so understanding and rescheduled easily. Communication and building networks and a support system are key.

Could you tell us about the inclusive atmosphere you’ve cultivated in your barbershop, especially in catering to families with ASD kids?

I’ve worked in many barbershops where parents would leave without their kids getting a haircut because it was too challenging. My wife, Angiie, pointed out early on how overwhelming it is for a mum to head into a busy shopping centre barbershop with multiple children. We wanted to provide a space where mums can relax knowing the garage is closed, so there’s no chance for little ones to run off. This setup allows them to actually relax. We also saw adults who deal with anxiety and feel uncomfortable being around strangers, so the 1:1 appointments have proved to be valuable. Another amazing thing that has happened since our barbershop is in the garage space of our house is that we’ve had handicapped customers driven directly into the garage and then assisted into the chair. We’re appointment-only to limit unfamiliar faces and noise. We listen to our customers’ needs and make adjustments to create a better experience. Flexibility is crucial; we allow extra time for kids who need it to settle in. It’s all about making everyone feel comfortable.

Can you tell us about the scepticism early on in your career?

To be honest where I come from, barbering wasn’t taken seriously and was often seen as a woman’s job. Early on, I got comments that I needed to do something more “manly.” Had I listened to the pressure and scepticism, I would have stayed in a job I didn’t enjoy. Now, the same people encourage me to do more. Following my passion and choosing to listen to the right voices is what kept me going. The industry has changed a lot in the last 5-10 years,

and now there’s a positive response to barbershops, especially since COVID, with people wanting to look their best.

Can you share some insights into the challenges you’ve encountered in finding barbers who can proficiently cut diverse hair textures, and how you aim to address this issue?

I’ve faced many “We don’t do that kind of hair here...try the shop down the road” moments. When completing training at TAFE or private educators, students should be required to complete a set minimum of different hair textures and styles as part of their assessment before being certified. In the future, when we hopefully expand, I hope to train new apprentices or qualified barbers in working with different hair types. You don’t know what you don’t know. We need safe spaces for trial and error and learning from one another as barbers. Barber Events should cater to different categories, and to be a true master of the trade, you should be familiar with other hair textures besides your own as part of your foundational skills.

As you reflect on your journey so far, what are you most proud of? And what are your future goals?

I’m most proud of how far I’ve come and for not letting other people’s opinions control my career or life choices. We didn’t give up and kept trying new things. I’m proud that I can do this for a living and support our family. Looking back, we’ve had what seemed to be so many cards stacked against us, but we took leaps of faith time and time again. It’s helped us see the possibilities and allowed us to dream bigger and bigger.

For the future, the goal is to first take on an apprentice as it’s just myself cutting right now, then hope to expand into a commercial space and really build the Doubleup Barber brand, a shop in every state! Private rooms would be a key element of the shops to cater to those that need quiet spaces. Maybe one day we will have Doubleup Barber Academy where we train future barbers.

Another dream is to one day be in a position to give back and provide employment opportunities to young people in Sierra Leone or Malawi by training them as apprentices. That way, they can have a better future too.

There’s only so much we can do right now with young kids, but we’re excited about what we’ve achieved so far. We also hope that our kids grow up and know that they can follow their heart and pursue different interests, not just what seems ‘right’ and that they can form their own path. It would be great to have all three train as barbers, but I won’t hold it against them if they choose to do something completely different. Looking at how far we have come continues to motivate, and keep us hopeful for a bigger future.

@doubleupbarber

REED STUDIO SETTING THE STANDARD

BY LOUISE MAY

Reed Studio emerged from the vision of addressing a unique gap in Melbourne’s men’s hairdressing market. As the landscape of barbershops and men’s hairdressers continually evolves, Director Angela Sassano recognised the absence of spaces where men could receive top-notch haircuts in a serene, welcoming environment without feeling rushed. Angela aspired to create a haven where clients could unwind, savour the experience, and leave feeling rejuvenated. Additionally, she envisioned a workplace where team members are genuinely engaged and have ample time to connect with their clients. This vision brought Reed Studio to life..

Reed Studio recently celebrated a significant triumph at Australia’s premier awards program for the barbering industry, the Australian Modern Barber Awards (AMBA’s). Held on November 5th at the Plaza Ballroom in Melbourne, this event honoured the finest barbers and barbershop owners in the country. Reed Studio proudly took home the award for AMBA Collection of the Year Team 2023, cementing their reputation for excellence in the industry.

Could you tell us about your journey from hairdressing to barbering?

I had been working in the salon for almost eight years when I decided to make the switch from hairdressing to barbering. In the years just before, I had gravitated to really enjoying cutting over colour and it showed in my bookings. I was 70% cuts, 30% colour and of those cuts, more than half were men. I left the salon in 2013, just as the modern barber shop was on the rise, and I haven’t looked back since.

What inspired you to establish Reed Studio and the vision you had for it in the Melbourne market?

My inspiration for Reed Studio came from two things, where would I want to work as a barber, and how would I like to feel as a client. It seemed there was a lack of places a guy could go to receive a high-quality haircut in an environment that was calming and inviting, where you weren’t rushed out the door. My vision was high end, so I knew the space needed to feel open and big, and I wanted it to be a destination rather than on a high street.

What sets Reed Studio apart from other barbershops in Melbourne, particularly in terms of the experience you offer to clients?

From a service perspective, each appointment includes a basin service with head massage, an in-depth consultation, and a highquality haircut. But I think what sets us apart is an inviting and welcoming environment where clients can relax.

Editor of Barbershop Magazine Louise May chats with Angela Sassano

Angela Sassano

Could you describe the atmosphere you strive to create at Reed Studio, both for your team members and your clients?

The ideal atmosphere at Reed Studio is for it to be fun. Of course, Reed is professional when it comes to servicing clients but in my opinion, if you’re not having fun then what’s the point? I always tell my team to have a laugh with their clients. Try to find that common ground and make it light hearted. Not only is it good for our clients, but it’s good for the team as well. My favourite sound in the shop is when I can hear the team laughing with their clients about something I probably shouldn’t know about, ha.

Winning the AMBA Award for Best Team Collection in 2023 is a remarkable achievement. How has this recognition impacted Reed Studio and your vision for the future?

The recognition in the industry has been great! It’s been really nice to connect with other business owners and barbers but equally it’s been great to see the roll-on effect it had with people wanting to work at Reed. We will definitely be entering in the future... we’ve got a big trophy cabinet to fill!

Can you tell us about your winning collection and where the inspiration come from? Can you talk us through it and how it all came together?

We sat down as a team and decided that we wanted to do a collection that we could use not only for the competition but would also be good for marketing Reed as a brand. To do that we decided to create a collection that was like the work we were sending out the door every day.

When I say it was a team effort, I really mean that. We delegated different tasks to each of us and then collectively made decisions based on the research we’d done. We put mood boards together and had a clear idea of the outcome we were looking to achieve so it was no surprise that everything ran pretty smooth on the day. There were some nerves to start but that soon went away. We shot with Leigh Windsor who was also really great to bounce off when we needed it. The hardest part was when Leigh sent us the thousand pictures he’d taken and narrowing them down to just four. But as it turned out we did alright!

We’ve heard that you have a passion for mentoring and educating aspiring barbers. Could you share a bit about your approach to mentoring and why it’s important to you?

My approach to educating and mentoring is first to understand the persons level of knowledge and then tailor my approach to their learning style. I like to provide clear expectations and goals then create a plan to achieve them. I think understanding how people learn is really important and find out their ‘why’ or what drives them helps me encourage them along the way. Sharing tips and tricks can help to form good habits early on in someone’s career so they can become efficient operators. It’s been great to see some of those barbers go on to build successful businesses and brands in the Melbourne scene.

cont’d over page

What role do you think barbershops play in modern society, and how does Reed Studio contribute to that?

I think barbershops are no longer just a place to get a haircut, I think they’re definitely a place of community, friendship and putting people in touch. An example of that is recently I’ve had a few clients go through similar experiences, so I’ve introduced them and they’ve connected.

What do you think is the most rewarding aspect of being both a skilled barber and a business owner?

As a business owner I don’t think it gets much better than watching the growth of the team both personally and professionally. It’s so nice seeing confidence grow in their skill and watching them grow a clientele that reflects their personality (funny how that happens, hey?). It’s also great achieving goals that have been set.

As a barber it’s two things, learning off the younger guys! This is my 19th year in hair and I’m still picking things up from my team and online. But by far my favourite thing about being a barber is the relationships we build with our clients. I’ve laughed where I’ve almost pee’d my pants and equally cried with clients through loss and struggles. I’ve seen clients go through uni, get married, have kids and now I cut their hair too. I think that’s really special, and I feel privileged I get to be a part of people’s lives.

Can you share some insights into the philosophy or ethos behind Reed Studio’s approach to men’s grooming?

Our approach to styling is 90% wearable, 10% styled. We believe that the cuts we are creating should look good not only on the day of service but every other day before the client returns. In my experience, most clients aren’t gonna use a hairdryer let alone a brush, so why not cut their hair so it’s wash and wear. Sure, we can definitely give our clients the option to style with more detail, but we try to make it as low fuss as possible.

Looking ahead, what are your aspirations for Reed Studio and yourself, over the next 12 months, will we see you entering the AMBA’s this year?

Over the next 12 months I would love to develop and grow the team at Reed, allowing the business to venture out from the norm and be more than just a barbershop. We’d love to allow others to utilise the space for various education and hair events in the industry. As for me, I’ll be here along the way! We’re working on a few big things this year and aiming to enter the AMBA awards again.

Create a wholesale account @ www.vitaman.pro All enquires and requests for samples @ info@vitaman.com.au

A GAME CHANGING GHOST STORY

JRL Professional isn’t just a brand, it’s a legacy. For decades, JRL has been a trusted name in barbering, delivering innovative tools crafted with the expertise barbers demand. Their commitment to quality and cutting-edge technology ensures you have the performance and precision needed to create any style with confidence.

Their most recent release is the Onyx Ghost Edition, reviewed across the globe as an absolute GAME CHANGER! Ergonomically designed in a sleek White Matt Colour, the range comprised of Clipper, Trimmer, Foil Shaver and Dryer; with a glowing brand name, is taking the world by storm.

We caught up with Robbie Lippett, owner of Attaboy and JRL Ambassador about the new launch, his role, and the experience of shooting for the Front Cover of Barber Shop Magazine in this special JRL, Ghost edition!

Could you describe the creative process behind the front cover shoot featuring the new JRL Onyx Ghost edition?

After seeing the new Onyx Ghost edition, my mind instantly wanted to involve colour and create a clean blonde look. We love our colour at Attaboy and we wanted to incorporate this with a late 90’s early 2000’s style that is now becoming a trend again.

Which product/s in the Onyx series do you use most in your day to day and what are your favourite features and benefits?

Since changing to the JRL Onyx Clipper, I feel like my clipper work has become a lot cleaner. Besides the quiet motor, my favourite feature would be the 5 click lever which gives you more control and consistent results. These clippers are a gamechanger and there’s a reason why ALL of my staff, across the four Attaboy locations, plus our team at Boy Oh Boy in Perth, all use the Onyx Clipper. In saying that, its hard to choose your favourite child, because the new trimmer and foilers are unreal also.

As someone deeply involved in the barbering community, how do you think these new JRL tools will impact the industry as a whole?

It’s safe to say that JRL are turning heads, and a lot of barbers are jumping across to these clippers for a reason. Gone are the days of using bulky, loud and inconsistent clippers. The innovation from JRL has changed the barber industry – for example, the quiet motor, the LED battery status display, 5 hour run time, the 3.5mm precision blade, 6000 & 7500 RPM power, and the cool blade technology.

Can you share your experience as a JRL Ambassador and how it has influenced your career in the barbering industry?

I’m so privileged to be a part of such an amazing and talented team. When you’re around the Australian JRL team, their ambassadors, and educators, they naturally lift and motivate you. Which as a business owner, it’s something I want to take back into my salons and get the crew excited about what’s happening in the industry.

What has been the highlight of your Ambassador role with JRL to date?

Hard to choose my favourite as there’s so many. Being asked to represent JRL and shoot the cover look of the Barbershop Magazine could take the cake. But it’s also pretty damn cool getting your hands on new tools before they go to market, to trial and give feedback. And lastly, being asked to represent JRL Australia in Hong Kong later in the year.

How do you see your role as a JRL Ambassador evolving as the brand continues to innovate and expand its product offerings?

Like other industries such as fashion, cosmetic, sporting, I see the industry collaborating a lot more with brands. Hear me out, JRL, I’m picturing a neutral range of Attaboy x JRL clipper collab.

Lastly, what advice would you offer to aspiring barbers looking to incorporate cutting-edge tools like the new JRL Onyx Ghost edition into their craft?

Put simply - do it! Having the right tools makes me fall in love with this industry even more. There is no better feeling in the world than looking down at your tools before your first client arrives, and instantly knowing you’re going to do some awesome haircuts today, before even picking them up.

Ghost Clipper Features: Adjustable 6,000 & 7,500 RPM, 5 hour run time, patented Smart-Clip Technology - Constant speed, motor won’t drag or stall

Ghost Trimmer Features: Genuine 8,200 RPM, 3.5 hour run time, patented Smart-Clip Technology, patented EZ-GAP Metal Blade ensures clean, flawless zero gaps every time

Ghost Foil Shaver Features: Powerful 8,000 RPM, charge time 2 hours for 3 hours run time, low noise due to magnetic levitation blade system, for a smoother, cleaner cut

INSpiRiNG BRANDS

BY LOUISE MAY

Carmelo Francese, owner and founder of Inspire Brands is a name you may already know having already had an incredible career in the hair industry.

His story started very simply many years ago as a teenager, and unsure what direction to take in life, he ended up starting a job with a Retail business called Priceline. “I started in stores, and within a year was moved to Head Office in a buying role. Within 6 years I was heading up the Beauty Division and for some reason Skin and Hair was where I was leaning my focus. When the company purchased Price Attack in 2000, I was made GM of that business and cut my teeth on Professional Haircare.”

Louise spoke to Carmelo about his past achievements and his new love Gamma+…

Can you tell us a little more about your background?

Well, after 6 years I parted ways with Price Attack and decided to do it on my own. I had built up a great network both within Australia and globally, enabling me to start my own distribution business. After, 4 years and a few health scares I was finally able to establish a business in Australia, taking on some major International Brands, whilst also developing our own local Australian Made Products.

It was at this stage I reassociated with a long-time friend in Ross Caia (a Hairdresser with over 40 Years’ Experience) as one of my business partners, starting a separate company. Through this relationship, I established a close association with Corey Farrugia (coowner of SalonWorld) and started another business.

Inspire Brands was then born, to communicate all our businesses under one banner. In choosing a Company name we had to work out what we stood for. This was easy, because we are all about these 4 principles PASSION / INNOVATION / KNOWLEDGE / COLABORATION and through these platforms we were able to focus on our strengths of Hair and Skincare Brands, where we could liaise our customers our full portfolio whilst segmenting brands to certain industries.

Over the span of your career, what pivotal moments or decisions have contributed most significantly to your success as a global strategist in retail and wholesale developments?

In life there are people and decisions that have a significant impact in who you are as a person. For me, the people I consider my life mentors are, my father, whose values of honesty and hard work were instilled in me, and my business mentor Jack Goldin, a South African entrepreneur who was able to guide me through the retail landscape.

At the age of 22 I was offered to be a shareholder in a Hospitality business, which I had been in from an early age, the decision not to go ahead proved to be the right one as the business didn’t go well.

In 2006 leaving a secure corporate role to embark on my own business, when I had a young family was one of those “What the hell are you doing?”, moments.

friend but from a business capacity one of the best salespeople I have ever met.

Could you give us insight into the selection process for brands under the Inspire Brands banner, particularly focusing on the Gamma+ ranges?

Not being a Global brand, customers have choices on whether they buy your brand, as we don’t have the marketing dollars to support our brands that these multi nationals have. It has always been our strategy to find or create brands with a point of difference, for example Hemp Worx was the first Hemp Seed Oil based Body Care range in the Retail Sector. Bio Magic is the only retail hair colour with its own colour swatch on every box. Gamma+ continues to come out with original unique designs. Australia, maybe far from the rest of the world, but we are over marketed when it comes to Beauty brands, so to find or develop a brand in our market that is successful is not only about the brand, but also about the relationships with your customers, you need to harness all this to make sure that you get cut through.

You have just secured the distribution rights for Gamma+ in India. What are your plans for the brand over there?

India is an interesting market, many Brands have tried to crack this market and failed. The question we keep being asked is why India. Knowing a little about this market and having a very good friend for over 30 years running a multi million dollar company over there, we have insights that others may not.

Our strategy with India is to target the A Class Salons and Barbers as Gamma+ will be a premium offer in the marketplace. Like Australia we will look at a number of core pillars in developing the market.

- Develop a Team of Key Professionals who are recognised in the Industry as Influencers

- Focus on Education

- Deliver Differentiated products that the market has not seen before.

- Supported by a Local Team of Industry Experts with E-Commerce playing a big component.

Long term, Inspire Brands Australia and India will be able to leverage expertise from both countries in ensuring that we deliver the best offer to each market.

The “Get Boosted Launch” event in Melbourne sounds exciting. Could you tell us more about what attendees can expect?

Our association with Jordan started back in April 2023, since then we as a business and on a personal note have really connected with each other. He is a determined and visionary young man who has had challenges throughout his life, however family has helped guide him to who he is today. Today Jordan is the preimminent Barber in Australia and soon to be India. With Gamma+ alongside him we have managed to build a Team of Educators and Barbers to support him and deliver on the Best of Gamma+.

2024, is a busy year for both Jordan and Gamma+, late April will see him head to Delhi where he will open his 1st Barber Club India, with plans on many more to come. On his return we launch Get Boosted which will take the Gamma+ brand further ahead in the Australian Barbering Market.

The BIG news though, with our collaboration is that we will be taking Gamma+ to India, launching the brand in May 2024, with a Roadshow in 4 major cities. On this roadshow Jordan will be joined by some of India’s elite Hairdressers and Barbers who are Indian Royalty.

One of the objectives that as a business we have is to replicate the success that we have had on the Barbering side with Jordan and the team and put together a similar team on the Hairdressing side, we know that we have the right tools to do this, now it’s about finding the key Industry experts that are open to working with us, we are speaking to a key individual who we can’t speak about now, but looking at making an announcement soon.

Within the Gamma+ Portfolio of product the Boosted Clipper has by far been the Biggest success. Launched in Oct 2022 this Clipper has outsold any other Clipper in the market and is still much sort after by both Experienced and New Barbers. Now Gamma+ are extending their family of Boosted products to include a Trimmer and Shaver. So, we thought let’s create an event to celebrate this launch and give our Wholesale customers and local Barbers the opportunity to touch and feel the products whilst having our Gamma+ Education team use them to create some of today’s latest haircuts.

In your opinion, what sets Gamma+ apart from other brands in the haircare industry?

It was 3 years ago that Gamma+ Italy decided to take on the Barbering Sector which has proved to be a very good move. With a history in Dryers and Straighteners, Barbering was going to be challenge. Except for one thing, there was a definite need for an innovative brand in the Barbering Sector. Over the past 3 years we have been able to establish Gamma+ as one of the premium Barbering offers in the market, through Innovation and newness, Barbers and Hairdressers alike have supported the brand. With our current distribution and the growth of Gamma+ , has come more opportunity to grow our range of products across the needs of the Professional Sector, now providing, 2 full ranges of Colour, Italian Bleach, Foil, Brushes & Salon Furniture

Looking ahead, what are your longterm goals or aspirations for Inspire Brands, especially in terms of expanding your global footprint and impacting the industry?

Honestly, I don’t often think about the long term. Now, in my 50’s you would think I would. I love what I do and have some great business partners that share the same philosophy with a supportive team, wife and family. So business is not hard, it’s about enjoying what we do and working with people who we can not only trade with but also share a friendship with.

Our approach is to maximise our full potential hopefully without too much stress. What I can say is that without Risk there is no Reward, so whilst we are taking on India with Gamma+ we will also continue to look at expansion plans into other global markets, as we have done with some of our other brands already, Bio Magic into the Philippines and Hemp Worx into Thailand. Within Australia and New Zealand, we will continue to bring the latest in global trends to the market, work with our customer base to listen to their needs and continue to have FUN while we do it.

www.inspirebrands.com.au

Photographer: Leigh Winsor

Stylist: Irfan Ozalp

Luke Munn, Havachat Barbershop

Chroma Couture

Photgrapher: David Mannah Stylist: Monica Morales

Makeup Artist: Pablo Morgade

Photography:

Photographer: David Mannah Stylist: Monica Morales Make-up: Mikele Simone

STEP-BY-STEP ZERO FADE ON VERY THICK HAIR

with Heiniger Artistic Director Robert Braid

1. Bump-in your guideline in with the Libertas T-Trimmer starting at one side, in this instance, just above the temple and moving around the head to the other side.

2. Remove the bulk with the Sirius on the highspeed setting and the 00000-cutting head.

or 3 teeth.

3. Perfect your baseline accurately with the Libertas T-Trimmer.

4. Using the Pegasus Midi start fading down with the 12 comb - 8 comb - 4 comb and then no comb using the adjustable lever to get to zero.

5. Using the Pegasus Midi with no guard and just the adjustable lever flick upwards first flush against the scalp and then tilted sideways using the first 2

6. Remove weight lines and blend the sides with Clipper – over – comb using the Pegasus Midi.

7. Blend with texturizing scissors.

8. Box-out the frame with the Libertas T-Trimmer.

9. Detail the beard with the Libertas T-Trimmer. 10. Detail eyebrows with the Libertas T-Trimmer. 11. The Finish!!

Pegasus Midi Clipper

Libertas T-Trimmer

Sirius Clipper

Hair Robert Braid @r.braid

Photography Liam Oaks @liamoaksphoto Creative Director Rex Silver

PURIFY ANTI-HAIR LOSS

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Discover more

AUSTRALIA’S BIGGEST BARBER BATTLE HEAD TO HEAD

The Gold Coast was buzzing this April as the Barber Expo Opening Party set the stage for an unforgettable evening. With drinks, delicious food, and great music, the biggest barber battle in the country took centre stage. Over 350 spectators watched as 70+ talented barbers competed for the title of champion.

The Australia and New Zealand Barber Battle featured four categories: Senior, Old School, New School, and Apprentice. After an intense competition, four amazing barbers came out on top, each winning in their category.

BARBER BATTLE WINNERS:

Senior - Jacque Power (Jaxx) Old School – Laura Banford New School - Milo Le Apprentice – Keeanu Ranui-Manunui

Editor of Barbershop, Louise May, chats with the winners to learn about their experiences, techniques, and what drives their passion. Join us as we celebrate the skill and dedication of these incredible barbers who have set a new standard in the industry.

How long you have been in the industry, and what inspired you to get into Barbering?

Laura: I’ve been in the hairdressing industry for two decades and have spent the last decade focusing on barbering. My journey began with a passion for creativity and a desire to connect with people. The precision and artistry involved in barbering drew me in, and I knew I had found my true calling.

Milo Le: I have been interested in this industry since I was younger. I’ve always looked at barbering as an art and it intrigued me greatly. I moved to Australia 7 years ago for higher education. During that time, I worked part time as a barber for the past 6 years alongside studies. During my early learning process as a barber, I had the opportunity to be trained by an inspiring barber who also became my mentor. As my career grew, I had the chance to meet many other talented barbers who inspired me to have better visions and goals that I would like to achieve in this industry.

Jaxx: I have been cutting for nearly 6+ years now I think and what inspired me was seeing all the boys reconnecting and getting their home haircuts. Back then there weren’t skin fades or any of that just basic 2 back and sides with the spiky Dragon Ball Z style with the Dax wax lol.

Keeanu: I have been cutting and in the industry for just over 2 years now and what inspired me to be a barber was the feeling when I went into a barbershop, it’s always a good vibe and such a great environment to be around not only that I loved looking at haircuts I was always so fascinated by it and that’s what made me want to become a barber I asked my uncle who was one of the most known barbers in my area to help me out and that’s when I started.

What do you love most about the industry and what you do?

Laura: What I love most about the industry is the constant evolution of styles and techniques, which keeps things exciting and fresh. I also cherish the relationships we build with our clients and community It’s a privilege to be a part of their lives and see the positive impact a great haircut can have on their day.

Milo Le: One thing I love about this industry is the creativity, innovation, growth, and the endless opportunities for me to learn.

Jaxx: What I love about the industry is the networking with other people and being an ear to listen to others off load what’s on their minds, in confidence. I like to make people feel comfortable and know that when they sit in my chair they will be well looked after.

Keeanu: I love taking my time on my haircuts to get the most out of my artwork and I love watching people gain their confidence back when I’m finished with their cut. It makes me feel fulfilled seeing my customer walk out them doors a happier person, I also love having a good laugh and chat with the boys which is probably the best part about being a barber, you can always catch up with all your friends while working, and also having a safe space to create some content which is mad, especially with my mates.

What are you best known for? what is your signature style?

Laura: I am best known for my attention to detail and ability to customise each haircut to the individual. My signature style is a blend of classic and contemporary techniques, ensuring that each client leaves with a look that is both stylish and uniquely theirs. I am constantly learning. I may also be known for lots of dmc’s (Deep & meaningful conversations) ha-ha it just happens.

Milo Le: I believe I am aiming for a creative style. What I love to do is customise and bring something unique to my craft. I want to let the world know that barbering is an art, and that there is no limit to creativity. What sets me apart is my passion for pushing boundaries and thinking outside the box. Every client is a canvas, and I relish the opportunity to create unique, personalised looks that truly reflect their individuality. Whether it’s experimenting with innovative techniques, incorporating unconventional elements, I strive to deliver an experience that goes beyond just a haircut.

Jaxx: To be honest I would love to say I have one signature cut, but I love a challenge and will take on any cut no other barber will want to do.

Keeanu: I would probably say my fades and designs I love doing a simple burst fade or a taper fade probably because the type of clients I draw in is full of teens and young adults. I get a lot of them, which I fell in love with quickly... which I would probably say is my signature haircuts or style of barbering. I love doing a nice clean fade with some texture in the top and then to finish it off with a clean design makes it really pop and standout.

Was this your first Battle? How did you feel going into it?

Laura: Competing in the latest awards on the Gold Coast was an exhilarating experience, and I’m so grateful to have taken first place. This wasn’t my first competition, as I also won the Australian Female Barber of the Year in 2019. Going into the battle, I felt a mix of nerves and excitement. The energy from the crowd and the camaraderie among the contestants were incredible. I loved the opportunity to showcase my skills and push my creative boundaries.

Milo Le: This is my 3rd time competing. I had previously competed in Hair Festival 2022 & 2023 prior to Barber Battle. I’m incredibly pleased to say that Barber Battle is my 2nd win. The moment I entered the venue, I saw a huge number of contestants. Truthfully, I felt intimidated and nervous,

but I was also excited as I had anticipated this moment for a very long time. I loved how people were connected in this space and were super supportive of each other. The crowd cheered on for the contestants with huge excitement while watching the competition. It felt like a safe space where people can learn and showcase their creativity.

Jaxx: Expo4barbers’s will forever be my all-time favourite battle, something I will never forget. I was super nervous knowing that I was showcasing my work in front of a crowd of talented barbers, but the authenticity and vibe of the event was incredible!

Keeanu: Man, the barber battle was crazy…. To be very honest I didn’t want to even go. I was that nervous and that scared that I was too scared to even go to it, as it was my first ever barber battle. But my girlfriend actually encouraged me to do it and it really helped me. My uncle told me he was going, so legit a week before the competition, I bought a ticket. I didn’t have much planned or set up, so I ended up asking my little brother if he would like to be my model and for the whole week, I didn’t talk to anyone. I was just super nervous the whole time, even the week leading up to it I was just trying to mentally prepare myself, and when it came to the day, I had to ask my mate to borrow some of his tools because I didn’t have much myself, and asked my uncle for some stuff as well because I’m so unorganised. But I got there about an hour early, so I can get right in there and as soon as those doors opened, I felt so much pressure and looking at the setup I was like damnnnn we right in the middle, so I knew there was gonna be a lot of eyes on us. But In saying that, I was super excited and happy to be in this type of environment, especially to step out of my comfort zone. I got to meet a lot of cool people and barbers I’ve seen on social media, especially the man himself Josh O.P. It was a crazy experience, I got to talk to some cool influencers and cool barbers about where they’re from and their haircuts, I had such a good time. When I got up on the stage to start the battle off, I legit just switched modes man… I stayed super focused and didn’t worry about anything, just kept my head down and stuck to what I knew best. As soon as I finished, I felt so relieved, but hearing my number get called out was such a crazy experience I was super surprised and amazed man, I can’t tell you how much joy and happiness I felt. It’s definitely an unreal experience, with my family to support me I had a lot of love behind me and even better my brother was the model.

• cont’d over page...

What are your tools of choice to use? And why do you love them?

Laura: My tools of choice include high-quality scissors by Icandy, they have encouraged me and supported me from early on in my career. With clippers, trimmers etc, I have a few different options in my kit, I am currently not aligned with any one brand in particular. I do particularly favour brands that offer precision and durability, and also brands that embody good culture whilst supporting our industry’s evolution.

Milo Le: My favourite tools are the FXONE clipper & FXONE trimmer from BaByliss Pro, and scissors from Mizutani. I consider these my “lucky tools” for winning the competition. I love the modern design, powerful, and sharp blades of the FXONE clipper and trimmer. The scissors are precise, lightweight, and of course look sensational. Both of these tools align with my ideas of innovation and creation. They have helped me boost my speed and design better crafts.

Jaxx: I really don’t have a tool of choice as I have a mixture of tools from all brands, as they all do different things for different purposes.

Keeanu: I’m currently using the silver bullet headliner combo they’re just toooo goood… super small light and easy, when I look for a clipper I look for something that sits in my hand comfortably and I actually got them the next day at the barber expo which was super nice, and the trimmer that comes with it f##king hits like a dog bro I’m telling you, straight out the box no need to zero gap.

What did you love most about Barber Expo?

What I loved most about the Barber Expo was the opportunity to connect with other professionals who share the same passion for barbering. The event was filled with inspiring showcases, educational sessions, and a sense of community that reinforced my love for this industry.

Milo Le: The vibes were immaculate. Everything was well organised. The music and decor were absolutely enjoyable. All the contestants were incredibly supportive. It was a fun environment and an opportunity to reunite with other barbers. The energy was so contagious, and it continued to stay exciting till the very end. Whether it was catching up with old friends or making new connections, Barber Expo truly fosters a sense of community and connection among attendees. Plus, the opportunity to see talented barbers showcasing their skills is just the icing on the cake. It’s an event that leaves you feeling inspired and eager for the next one.

Jaxx: Entering the competition with no intention of winning but to cut! Keeanu: What did I love most about the barber battle? Definitely getting to talk with the other barbers… there’s so much you can learn just by talking to someone, a lot of them were super proud of me, but I feel like the overall experience is what I loved about the barber battle. From walking in the doors with my family by my side and my girlfriend, to being on the stage doing the haircut to winning the award and all the prizes... it was amazing and still can’t believe it till this day.

Will we see you competing at next year’s Barber Battle at Expo?

Laura: Absolutely! I am committed to continuing my journey of growth and excellence in barbering. Competing in these events pushes me to improve and innovate. Moreover, I aim to win more awards this year and next, and ultimately, help other females reach success through a holistic approach. I am looking forward to the next Barber Battle and the chance to showcase new skills and styles. Thank you so much to the organisers and sponsors of these events for creating such incredible opportunities for barbers to shine.

Milo Le: 100%. I am keen on challenging myself further in the future. I am looking forward to connecting with many more talents in the future. It’s such a great opportunity to showcase skills, learn from others, and be part of a vibrant community. The atmosphere is electric, and the support from fellow barbers and enthusiasts is incredibly motivating. Plus, being surrounded by so much talent only fuels my passion for the craft even more. I can’t wait to see what the next Barber Battle has in the event and to continue pushing myself to new heights.

Jaxx: Hell yessssss…. See you there!

Keeanu: You will definitely see me competing next year!

@laura_heartsandminds @barber.milo.le @barber_jaxx @kizza_cuts @expo4barbers

INTRODUCING SEVERED HEAD POMADE, A STRONG HOLD MATTE CLAY

NATURAL INGREDIENTS - ARGAN OIL | ALOE

expo4baRbeRs

INAUGURAL EXHIBITION DRAWS OVERWHELMING RESPONSE FROM BARBER AND HAIR INDUSTRY

EXPO4BARBERS, the premier exhibition dedicated to the barber and hair industry, made a stunning debut at the Gold Coast Convention Centre in April, marking a monumental success with over 40 exhibitors and a staggering attendance of over 1250 barber enthusiasts.

EXPO4BARBERS offers a dynamic platform for professionals and enthusiasts to connect, learn, and celebrate their passion for barbering. With a diverse range of exhibitors, educational sessions, and exciting events, EXPO4BARBERS now most certainly sets the standard for excellence in the industry.

Hosted over two bustling days, EXPO4BARBERS offered an immersive experience that brought together the finest in barbering. Attendees were treated to a showcase of cuttingedge products, innovative barbering technologies, and exclusive insights from top industry experts. The event featured a VIP Lounge, food and beverage outlets, tattooing, and an array of renowned retailers specialising in barber and hair products from across the country.

A highlight of the exhibition was the sold-out education sessions with the incredible Barber Josh OP, offering invaluable learning opportunities and garnering huge praise from attendees. The main stage witnessed awe-inspiring performances by the nation’s leading barber educators, captivating audiences with their unparalleled talent and expertise.

To get everyone in the mood, the electrifying opening night party and barber battle held at the Mobile Barber Shop Depot, saw a remarkable turnout of 300 attendees with the energy off the charts as participants showcased their skills, fostering camaraderie and celebrating the artistry of barbering.

Exhibitors included top brands such as Babyliss, Silver Bullet, JRL, Barberbrands International and Level 3, as well as BarberCo, Heiniger, Morfose Ossion and Salon Furniture Australia.

Official Media Partner, mocha group/barbershop magazine, were on hand in the custom build media lounge which took on the look of a full photographic studio, taking shots of all models from the education sessions and stage shows as well as on stand activations and attendees.

“EXPO4BARBERS is here to not change the industry but continue to lift the game in what we do and ensure that the people and brands gain the recognition they deserve, ” said Fraser Forsey, Organiser, EXPO4BARBERS and owner of 4Barbers.

Linda Woodhead, owner of mocha group – the offical media partner said, “The inaugural exhibition exceeded all of our expectations, providing a dynamic platform for industry professionals and enthusiasts to connect, learn, and celebrate their passion for barbering. We were honoured to be the official media partner of this event and will most certainly be partnering again bin years to come”.

Due to the resounding success of the event, EXPO4BARBERS is set to return in 2025, promising an even more exceptional experience. Additionally, organisers have announced plans for a new exhibition in New Zealand at the end of 2024, further expanding the reach and impact of this groundbreaking initiative.

For more information about EXPO4BARBERS and updates on upcoming events, visit www.expo4barbers.com.au

FRASER FORSEY MAKES INTERNATIONAL

DEBUT AT CT BARBER EXPO 2024 , FOR BABYLISSPRO AUSTRALIA

On May 6th 2024, in Connecticut USA, Fraser Forsey, the renowned barber behind Expo4Barbers, made his international debut for BaBylissPRO Australia at the Connecticut (CT) Barber Expo 2024. Joined by fellow BaBylissPRO Barberology G.O.A.T Ambassadors, Fraser captivated the audience with his expertise in freehand cutting techniques.

CT Barber Expo is a vibrant celebration of the barbering industry, bringing together professionals and enthusiasts from around the world. Hosted in Connecticut, USA, this annual event serves as a melting pot of creativity, innovation, and camaraderie within the barbering community. With over 500 vendors showcasing the latest trends, products, and techniques, attendees are immersed in a dynamic atmosphere of learning and networking.

With a passion for barbering cultivated since the age of 13, Fraser Forsey has emerged as a leading figure in the industry. As the lead educator for BaBylissPRO Australia, creator of 4Barbers, and the visionary behind EXPO4BARBERS, Fraser’s influence extends far beyond the salon. He advocates for continuous growth within the barbering community, urging his peers to strive for excellence.

The bustling BaBylissPRO Booth served as the epi centre of BaBylissPRO Barberology’s showcase, featuring a stand and stage where Fraser and his colleagues demonstrated their craft throughout the event. On day one, Sunday, May 5th, Fraser took to the BaBylissPRO stage with Barberology stalwarts Frank Soto and Josh Hawkins showcasing a fade with freehand finishes from start to finish using the newly launched BaByliss PROFXONE tools - one battery, unlimited tools, Fraser shared his unique perspective on barbering and barber education from the point of view of the Australian industry. “It’s a surreal feeling being up on stage with brothers [Frank Soto and Josh Hawkins], doing what I’ve loved for the past 19 years!”, Fraser reflected postdemonstration.

Day two, Monday, May 6th witnessed Fraser’s return to the BaBylissPRO stage for an evening showcase alongside BaByliss PRO Barberology Ambassadors Brandi Lashay and David Connor. Here, Fraser showcased fading and texture techniques, offering yet another glimpse into the unique approach to barbering from Down Under. A highlight of the evening was Fraser’s surprise collaboration with Josh Hawkins, demonstrating popular enhancement techniques from the US. These techniques are often used to create a sharper, more defined look where the natural hairline may be less dense, or imperfections exist.

Fraser’s commitment to education extends beyond the stage, serving as a beacon for the Australian barbering industry on a global scale. “Thank you to BaBylissPRO Australia and Dateline Imports for our ever-growing partnerships and opportunities!... Thank you to every single amazing human that has had anything to do with the growth of myself, our team, family and network in AU and NZ!”, Fraser said.

This milestone marks just the beginning of Fraser’s journey with BaBylissPRO Australia and Dateline Imports, as they continue to elevate the Australian barbering industry to unprecedented heights.

@fraser4barbers

@4barbersau

@babylissproau
 @datelineimports
 @datelineimportsaustralia

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Is the art of scissor cutting gradually fading?

By Frank Ciccone

Yes, I thought that was a cool intro as well.

But it’s a serious question. A question tackling the future of barbering:

When does education take centre stage? How can we (us older barbers) show the young kids the right way to cut hair? Are we too focused on doing the perfect fade that we have forgotten about the art of scissor cutting?

I have seen many amazing fades by barbers. But when it comes to scissor cutting and blending, I feel as if the art is “fading” away.

There are many amazing barbering schools across the country whom I communicate with regularly. They are creating fantastic barbers: barbers who will become our future.

My question is: do we have a universal system with a national curriculum to maintain a high standard for every aspiring student, and what do we need to do to improve our system moving forward so that we can enable young barbers to learn the art of old and new barbering skills ?

We need a system that allows us to assist and educate our educators to keep the art of barbering on a progressive path that is both exciting and shows all the fundamentals of haircutting.

I have spoken to some incredible educators and asked for their input:

“Having a National qualification like Certificate 3 in barbering can boost your credibility and skills significantly. It’s important to keep the industry professional. Would you take your car to an unqualified mechanic? “ - Rocco, Trainer and Assessor in Certificate 3 Barbering at TAFE NSW

“Working with industry partners and hosting regular industry collaborations events, ensures our students a seamless transition into the industry and equips them with the essential skills in men’s cutting and grooming.” - Bree Mangione-Lead Educator Hairdressing and Barbering.

This article won’t have the answers, but hopefully it will be the catapult into addressing the issues at hand with barbering education and spark a conversation.

I honestly believe that there should be a forum or community of some sort that can bring together industry leaders, educators, and current students from each state and allow them to come up with a system that works for all. The next Barber’s Expo could be a great opportunity for this connection and union to happen.

I have been operating my salon for over 28 years and have had several apprentices come through the doors. They have all gone through the TAFE system here in Victoria which has been great for their skill building and theory education.

With more education facilities popping up all over the country recently, now is the time to unite and work together to give our future barbers the right tools physically and emotionally to have the best chance in this cutthroat industry: to allow them the freedom to master the art of barbering.

Frank Ciccone is the owner of Hair by Ciccone, SMASH IT and founder of Barbers of Australia Facebook Group. www.smash-it.com.au Phone: 0402085648

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Are Events/ Expos Needed?

BY Lance Liufau

History was made here in Australia on the 21st and the 22nd of April, Australia’s first expo that was solely based around barbers. The event was called the Expo4Barbers.

It was so amazing to see so many barbers come from all over Australia and New Zealand to take part and experience the expo. There were even educators from the other side of the world that were present and presenting on stage, to share their knowledge of the industry and cutting hair.

Now, why I bring this up is to ask you as a reader. Are these events needed or not? And if they are, why?

For all those that didn’t attend Australia’s first ever Barber Expo, let me tell you how the experience usually goes with these types of events.

When you get to the venue, first things first, register your ticket and get your passes so you can enter. But before you do that, you will usually see some of your peers that you either already know or you have seen or spoken to on social media. Once you’ve done that you make your way to the doors of the expo, and you get your clearance from the staff at the door with your wrist band or lanyard.

As soon as you walk through those doors of the huge convention centre, you will be overwhelmed by the sheer size of the space and then by seeing all your favourite brand’s booths that are set up. As you begin to walk through you will feel like a kid in candy store and you will want to leave with all the tools that you have seen online.

You will then notice that some of the booths have educators on them, that are showcasing their skillsets and sharing some knowledge of which you can get at no charge. But if you have purchased a ticket that includes the education packages then you have the privilege of learning from one of the guest educators that have been flown in from anywhere in the world. This usually happens in a separate part of the convention centre. Let me tell you, it is worth every penny. So do not miss out on these.

Back in the main part of the expo there are so many things to see, including a main stage where you’ll see some of your favourite barbers up there representing a brand or an education company. On this stage there will also be people speaking all things business so you can learn about the other side of what we do. Then as you make your way around the entirety of the expo you will see that not only barber related booths are there but also booths of companies that align with the barbering culture. At this particular expo there were tattooists and car detailing and so many others.

But for me the best part about these events is the networking, the people you will meet… because you never know who might be able to open a door that you didn’t know existed. Once you’ve experienced a whole day of this, you get to do it all over again the next day, which is even more fun filled action just like the first day.

So, when I’m asked, “are these events needed?”

I will say hell yes. Shit yes!

So, if you didn’t attend this year, you better get yourself ready for Expo4Barbers 2025 coz it is only going to get bigger and better. And I’ll see you there.

Signing out as usual, Never stop learning, Stay on your grind, and keep it TopShelf.

Lance Liufau @lance_topshelfbarber

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THE AI DILEMMA: Barbers Caught Between Digital Perfection and Real World Constraints

by COLLETTE

SAUNDERS

As AI generated images impact our spaces, there is a choice to integrate AI into work flow and whether it is seen as a springboard for innovation, or as a limitation in artistic freedom.

Some use AI in their social media posts, some absolutely refuse to! Some clients bring AI generated images as inspiration to appointments which inevitably, in some way, has an effect on the stylist executing the cut. AI expectation versus cold hard reality has entered our sphere!

AI is impacting our Industry here and now. It is evolving and our future generation’s experience of it will form a completely different process of consultation and execution. Not just images but also into the world of the virtual salon assistant, for instance, who can do a pre-consultation by scanning a client’s face and head for shape, length, density, and colour. AR Apps (Augmented Reality) with styling previews, and hair analysis recommendations that give the client a visualisation of the style they are thinking of in real time showing styling potential without risk of dissatisfaction. AI driven hair analysis will streamline and make personalised home care routine suggestions a breeze. AI algorithms will predict maintenance of tools and anticipate repairs and maintenance by monitoring performance data. Style trend predictions are already being generated by AI analysis of media, social media, and industry material. These advancements will empower and provide new levels of creativity.

As technology continues to blur the lines between fantasy and reality, navigating it requires good communication, mutual understanding, and a willingness to embrace the beauty of imperfections in the pursuit of genuine self expression.

I love a great philosophical back and forth between peers. So I reached out to a few of mine who I know enjoy a mind expanding conversation.

We all get it. It’s been a “thing” since the introduction of the glossy magazine and in particular the Golden Age of the 1950’s, 60’s and 70’s where fashion influenced and brought a wider window to the world shaping cultures and norms. The onset of AI in digital media and its relationship between barbers, hair stylists and clients has fragmented those of us who stand behind the chair into distinct groups who now must incorporate new strategies into our consultation processes. Who loves an AI generated Instagram post being thrust into your face by a well meaning and extremely motivated client who has scrolled for hours searching for their new style inspiration?!

We all, as creatives, like to think of ourselves as forward thinkers with a passion for embracing innovation. In an era where technology intersects with artistry, those who embrace AI images find that they spark creativity in the visual reference point, and heightens communication between themselves and the client. Those who do not embrace it find that too many dynamics are at play. The gap between client expectation and the barber struggling to meet that expectation is obviously one aspect. That can be a fair balancing act for even the most seasoned barber. Let’s also not forget the apprentice, starting out in their fledgling wings, who are having their senses stretched and their minds challenged with every moment on the floor. The difference between the digitally perfect image and the hair texture, face shape and individual features creates hurdles. Clients also may find themselves grappling with the idealised image and the limits of their own natural features.

One common theme stands out in the cons camp. That being the potential homogenisation of hairstyling, as AI generated images may put forward unrealistic beauty standards. Then there’s the risk of over-reliance on technology which could detract from our hands on approach that defines our profession. AI can impact the authenticity of barbers and hairdressers by providing pre-generated templates that will influence their own creative process which could create reliance on pre-existing trends rather than on individual creativity.

Flip to the other hand and there is no doubting the wealth of resources at our fingertips to stimulate and stay current with latest looks and trends. Catering to a diverse range of client’s preferences can be challenging, so using AI can save time and enhance efficiency.

Pressure to conform to AI generated trends could potentially stifle artistic vision. Yet is this not the same as the Golden Age magazine presentations that emerged in the 1950’s and beyond where they simply had what they had on paper. A predicated arrangement of styles and colours that were generated by minds that steered the fashion of the world in one universal direction which is devoured by the consumer who is hell-bent on having that look.

Ultimately, as I’ve mentioned earlier, it depends on how stylists choose to integrate AI into their workflow and whether they use it as a springboard for innovation or a limitation on their artistic freedom. With its potential to revolutionise our industry it’s essential we strike a balance between harnessing its benefits and preserving the artistry and authenticity of hair styling.

Collette Saunders @collettesaundershair Founder @australianfemalebarbers @afb_recruit

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Why are you forcing your customers to shop elsewhere for products they want to buy from you?

By Matt Braddy

The men’s grooming market is growing at an astronomical rate and the humble barbershop is perfectly positioned to reap the benefits.

Driven by changing societal norms and increased awareness of the importance of self-care, men are spending more than ever on grooming products and services. This extends beyond the traditional offerings of a barbershop to include the likes of skin care and fragrances.

This shift in consumer behaviour has created a significant opportunity for barbershops to expand their offerings and create a new and significant revenue stream through retail.

Historically, barbershops have primarily relied on service revenue for profitability, with perhaps the odd jar of hair gel on a dusty shelf for sale.

You already have a shopfront, staff, and paying customers. All that’s left to do is to introduce a well-presented, dedicated retail space where your customers can browse for all their grooming needs.

Not only does a comprehensive retail offering increase profit, but it allows barbershops to enhance the customer experience. Think beyond a bit of styling product in the hair when you are done cutting; as a professional, you can arm your client with the tools and skills to recreate their hair style at home. You can also introduce them to a skin care routine by offering these products as a service, and also on the shelf to purchase.

Providing clients with products that complement services and teaching clients how to use them, barbers can bolster their position as trusted experts, fostering loyalty and repeat business.

Barbers are in a unique position when it comes to retail. 100% of the people in the barber chair are there to spend money on themselves and their appearance. By offering an array of products to cater for all of their grooming needs, your clients will always return to your barbershop when they need to look and feel their best, even between haircuts.

Your barbershop has the ability to be a one-stop shop for all things grooming products. A barber AND a shop, where your client can come for a haircut and a beard trim; and then take home a face wash or moisturiser, deodorant, body wash, shampoo, a shaving brush, or even a new fragrance. Your customers are already purchasing these items, just not from their barber.

Basically, there is the opportunity to have a secondary business under the one roof.

In addition to creating a new revenue stream and enhancing the customer experience, a well thought out retail offering can also attract more customers.

Stocking brands that suit your shop (whether that be the brands aesthetic, or ethos) will not only be appealing to your existing customers but will help attract new clients in your target demographic too. This is particularly evident with the rise of social media platforms like Instagram and TikTok. Showing off your skills as a barber is one thing, but sharing the personality of the shop, and partnering with brands that share your target audience is a powerful way to get new customers in the door.

So, it is important to think strategically and purposefully about the brands on your shelves. Choosing the rig ht brands, and the right products to best suit your clients will ultimately lead to success.

By 2028, the global men’s grooming market is tipped to be worth $115 billion.

This is spread across many types of retailers – supermarkets, pharmacies, department stores etc. However, there is only one type of shop that has potential consumers literally forming a queue at the door. The barbershop.

Mat Braddy is the National Business Manager for Barber Brands International

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Navigating Apprentice Training in the Barbering Industry:

From Application to Employment

By Jimmy Rod

Starting a career in the barbering industry through an apprenticeship can be both exciting and challenging. The path to becoming a skilled barber requires dedication, professionalism, and a proactive approach from the very beginning.

Beginning Your Journey: Professionalism and Commitment

When applying for an apprenticeship, it’s essential to go beyond the casual approach of sending a message through social media. Instead, demonstrate your commitment and professionalism by putting in the effort.

Contact Training Organizations and Barbershops: Reach out to established training organisations such as MEGT and Busy at Work. These organisations can provide valuable information about apprenticeship programs, government incentives, and employer/ employee responsibilities. Additionally, contact local barbershops directly to inquire about apprenticeship opportunities or your local barber RTO

Tailor your Resume and Cover Letter: Your application should include a well-structured resume and a cover letter that highlights your interest in barbering and any relevant experience. Ensure your communication is formal and respectful, showcasing your eagerness to learn and grow in the industry.

Prepare Thoughtful Questions for any Potential Employers: Asking insightful questions during your application process shows your genuine interest and helps you understand what to expect. Consider questions like:

- What specific skills and qualities are you looking for in an apprentice?

- Can you describe the typical training and progression path for apprentices here?

- What are the key responsibilities and expectations for an apprentice in your barbershop?

- Are there opportunities for advanced training or specialization during the apprenticeship?

This is where dedication to the industry really comes into play, your first meeting with a potential employer is what can make or break it.

1. Presentation and Professionalism: Dress appropriately and ensure you are wellgroomed and styled. This not only reflects your respect for the profession but also gives potential employers a glimpse of your skills and attention to detail.

2. Research and Preparation: Learn about the barbershop’s history, style, and clientele. Understanding the establishment shows your genuine interest and can help you tailor your responses during the interview.

3. Exude Confidence and Enthusiasm: Employers look for candidates who are motivated, confident, and enthusiastic about learning. However, it’s important to balance confidence with humility and a willingness to take constructive criticism.

4. Demonstrate Key Qualities: Highlight your availability, punctuality, and a strong work ethic. Emphasise your ability to take feedback positively and your commitment to improving your skills.

5. Ask Insightful Questions: Show your interest in the role and the barbershop by asking thoughtful questions about the apprenticeship program, team dynamics, and potential growth opportunities.

What Employers Look For:

Barbershop owners and managers seek specific qualities in potential apprentices. These include:

- Well-Dressed and Styled: Your appearance reflects your understanding of the industry’s standards and your personal grooming skills.

- Motivated and Eager to Learn: Demonstrating a strong desire to develop your skills and grow in the profession is crucial.

- Good Communication Skills: Making eye contact, speaking clearly, and engaging confidently yet respectfully.

- Ability to Handle Feedback: Showing that you can take constructive criticism and learn from mistakes is vital for growth.

- Great Attitude and Customer Service: A positive attitude and the understanding that the customer is always right are essential in the service industry.

Government Incentives and Employee Responsibilities

There are various government incentives available for apprenticeships in the barbering industry. Organisations like MEGT and Busy at Work can provide detailed information on these incentives, which often include financial support for training and development.

As an apprentice, you have several responsibilities:

- Commitment to Learning: Stay dedicated to mastering the skills and techniques taught during your apprenticeship.

- Punctuality and Reliability: Being dependable and punctual demonstrates professionalism and respect for your employer’s time.

- Adherence to Workplace Standards: Follow the barbershop’s protocols, including hygiene practices, dress code, and customer service standards.

Embarking on an apprenticeship in the barbering industry is a rewarding journey that requires dedication, professionalism, and a genuine passion for the craft. By approaching each step with commitment—from the initial application to the final interview—you can set the foundation for a successful and fulfilling career.

Remember, the effort you put in today will shape the barber you become tomorrow.

Till next time. Live fast and look sharp @jimmyrod

The Interview Process: Making a Lasting Impression

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Balancing

Mental Health

While Maintaining Standards in your Hair Salon or Barbershop.

BY JULIE PIANTADOSI

Running a business in 2024 sure is challenging. Navigating through making profit, creating client experience, taking care of your staff, and importantly taking care of yourself can feel like a world wind of emotions and, if you’re doing it while trying to look after a family as well, it truly becomes almost what feels unsustainable.

Firstly, there is a big difference between mental health and mental illness. Mental health is something that we all struggle with from time to time. We now have a tired, overworked, and burnt-out workforce. Often, young people especially struggle with their own personal resilience. When our resilience is poor, we lose focus, standards, and performance drop, and we are more likely to be sick more often. Therefore, building resilience in our teams is essential not only for their mental health but for their overall well-being.

Mental health has lots of variations on the spectrum. Many people suffer from mild symptoms of anxiety, like sweaty palms feeling anxious around a difficult client, low self-esteem, and lots of self-doubt, these can lead to physical symptoms and when these symptoms are overbearing can lead to panic attacks.

Some people suffer from mental illness, which is very different to mental health. Mental illness requires a doctor in a psychiatrist and treatment can be ongoing for the rest of their life. it is our duty of care as leaders that if we think one of our team members is suffering from mental illness that we get them to the GP at the very least. It is our responsibility to do so. The goal Is to balance the wellbeing of those around us, while knowing it’s absolutely crucial to still maintain excellent standards for our salon, ensuring our clients are always receiving the best level of care and service possible. This requires ongoing effective communication, an abundance of kindness and empathy and a tough backbone.

Balancing these two aspects can be challenging but is essential for creating a thriving, sustainable workplace, where people show up together as cheerleaders bringing out the best in each other and supporting each other in our dark days so that we can enjoy the bright days too.

Mental health issues can affect anyone. It shows no discrepancy and can affect the young and the old. Barbers often face unique stressors, including long hours, high client expectations, often difficult clients, and the physical demands of their work. Burnout, anxiety, and stress are common, impacting job performance and personal well-being. Clients may also visit salons seeking not just a hair or barbering service , but a reprieve from their own mental health challenges, looking for relaxation and a boost to their self-esteem.

Not only a does a barber need to be committed to delivering the best service possible, but they also need to learn how to effectively communicate, demonstrating empathetic communication while knowing they don’t actually have the tools or skill sets to help their clients with mental health, that’s what professionals do who work in this space of treatment for mental health day after day. So sometimes, being an effective listener as a barber is the very best support, we can give to our clients who are struggling.

To be sustainable in these challenging times, it’s essential to create a supportive environment. To foster a compassionate and inclusive workplace, start with education. Provide training sessions for your team that cover the basics of mental health awareness, including recognising signs of mental health issues, understanding how to approach conversations sensitively, and offering support effectively. This foundational knowledge helps create an environment where employees feel safe discussing their mental health without fear of stigma or reprisal. Often, local psychologists are committed to impacting their community and may be willing to share their expertise with your team.

Implementing well-being Policies and Practices is essential for your business. You could Consider implementing flexible scheduling options to help employees balance their work and personal lives. Regular breaks are vital, especially in an industry where employees are on their feet for extended periods. Provide access to mental health resources, such as counselling services or Employee Assistance Programs (EAPs), which offer confidential support and guidance. Business owners should always be recommending their staff for checking in with their general practitioner to discuss their mental health and well-being and if necessary, seeking the skill set of a psychologist can be very positive.

Clearly communicate these policies to your team and ensure they are implemented consistently. An open-door policy where employees can discuss their mental health concerns with management without fear of negative consequences can also be very beneficial.

While it’s important to prioritise mental health, maintaining the high standards your clients expect remains critical. This balance can be achieved by setting clear expectations and providing ongoing training. Ensure your team stays updated on the latest barbering techniques and industry best practices through regular workshops and training sessions.

Foster a culture of teamwork where employees support one another in achieving both personal and professional goals. When team members understand that their well-being is a priority, they are more likely to stay engaged and committed to maintaining high standards.

My Practical Tips for Balancing Mental Health and Standards in salon:

1. Regular Check-Ins: Schedule regular one-on-one meetings with employees to discuss their workload, stress levels, and overall well-being. These check-ins can help identify issues before they escalate and show employees that their well-being is valued.

2. Healthy Work Environment: Create a calming and organised workspace that reduces stress and promotes well-being. This might include ergonomic equipment, soothing decor, and a well-maintained break area where employees can relax.

3. Encourage Self-Care: Promote self-care practices among your team. This could involve offering yoga or meditation sessions, providing healthy snacks, or encouraging activities that promote physical and mental health.

4. Client Education: Inform clients about the importance of mental health and create a welcoming environment where they can feel comfortable and cared for. Consider offering services that specifically address relaxation and stress relief, such as scalp massages or aromatherapy treatments even for clients not booked for these services.

5. Recognition and Rewards: Recognise and reward employees for their hard work and dedication. Positive reinforcement can boost morale and show appreciation, which in turn fosters a positive work environment.

6. Transparent Communication: Maintain open and transparent communication channels. Keep your team informed about business goals, changes, and expectations, and encourage feedback. Feeling heard and involved can significantly impact employees’ mental well-being.

7. As a leader, and business owner never ever stop learning. I always recommend that anyone running a business who is struggling with their own mental health needs to visit the general practitioner, asked for recommendations to a counsellor or psychologist who can support you during these challenging times.

8. Replace the word mental health, with well-being. For an example if you are encouraging a team member to have a mental health day, you would change the words to a well-being day so that we can use positive language around mental health rather than negative language.

9. Everybody has something going on in their life. All of us have some trauma either from our past or things that we’re going through right now so staying compassionate and using empathetic communication is essential for continuous success in business and if you see someone is struggling, get them to make an appointment and talk to their GP!

Balancing mental health and maintaining high standards in salons is not only achievable but essential for long-term success. By prioritising mental health, creating supportive policies, and fostering a positive work environment, you can enhance both employee satisfaction and client experience. This approach not only benefits your team but also leads to a loyal and satisfied customer base, ultimately contributing to the growth and success of your salon.

Remember, mental health and mental illness often need treatment so unless you are a trained professional like I am, always, always, encourage your team to speak to the general practitioner.

Together, we can better understand mental health and thrive in our businesses at the same time while supporting the people around us and ourselves.

Julie Piantadosi is a former salon and spa owner who is now a sought-after speaker high in demand corporate trainer and qualified psychotherapist specialising in the link between standards in the workplace and trauma.

Much more than a booking system. Fresha will transform your business

As Fresha redefines the norms in the beauty and wellness industry, we want to delve deeper into what their software includes and how it can truly take your business to the next level.

The beauty and wellness industry is a dynamic world, buzzing with creativity, innovation, and an endless quest to make the industry even better than it is today. There’s always a lot of work to be done.

So, with every interaction, beauty service providers want a 360 degree view of each client. What are they booking? When are they booking? Do they have preferences we haven’t thought of? Do they have a favourite way to pay?

Having these insights into the industry are vital because it allows us to always make sure we’re giving 110% to our clients.

Fresha, the first subscription-free booking platform, has been working tirelessly to innovate and transform the process, helping the beauty and wellness industry join the digital revolution and transform the way they operate.

They offer a spread of innovative features that bring convenience, efficiency, and an improved experience for both service providers and their clients. And with reports and insights, you’ll get to know your business inside out.

Fresha started as a booking platform, with the calendar being its core function

From there, the scheduling and calendar management features have exploded. With scheduling group appointments and smart pricing (where you can change your pricing based on time) you’ll save hours every week letting Fresha schedule your days in the most efficient way possible.

In the words of their brand ambassador, Mark Macavier: “[using Fresha] means I don’t have to worry if there are any slots, how do I squeeze this person in, what payment should I choose, and so on. I can just trust that when someone makes an appointment it’s sorted.”

You can also manage all your payments through Fresha

There are flexible payment options for all your clients, and an easy way to manage your payroll.

Fresha’s most recent add-on, Team Pay, handles everything from payroll to tips calculations, to commissions. You no longer have to spend a whole day dedicated to payroll admin. Team Pay will use timesheets to work out wages, and once everything’s totalled up, you can send payroll out to everyone in a couple of clicks.

And by selling up cancellation and no-show policies that will automatically charge your client’s card on file, or allow you to set up upfront payments, you can reduce no-shows by up to 89%.

And finally, Fresha’s marketplace puts you alongside the best in the business

With over 18 million monthly users and 20,000 appointments made every day, the Fresha marketplace is the best way to reach new clients with almost no effort. Salons tend to gain at least 26% more clients after joining the marketplace, and 4 out of 5 of those clients return for a second appointment.

Having a profile allows new clients to find you easily and book you quickly. It also means your clients will always have a smooth booking experience, and you can apply sales to your services easily, making them visible to your clients.

Fresha has always been built on a strategy that puts their partners first. So, the features that they continue to release are always those that partners ask for, keeping them ahead of the game and constantly pushing the boundaries of what’s possible. See it as a software that not only makes your day to day smoother and easier, but a software that can completely transform the way your business runs, growing client lists and helping you wake up to a fully booked day, every day.

If you want to see how you could grow your business, check out Fresha, the world’s #1 online booking platform.

www.fresha.com/for-business

Let’s stop looking at what’s happening in our industry as a problem and start finding opportunities and solutions.

BY HAYLEY MEARS – SIX UNDERGROUND MEDIA

Recently I’ve been overwhelmed with discussion on how our industry is in rapid decline. Things are a shitshow everywhere, apprentice numbers are dropping, salons are closing, the rising cost of living and increased stock prices, oh and burnout is here, there, fu##ing everywhere.

But… My podcast co-host Stephanie Mason said to me, “In crisis, there is always opportunity”. She is so right. We are looking at this all wrong. While there is no denying the traditional business frameworks we have always known are now shapeshifting and the future is less stable than ever before, can we not look at this as the verge of huge innovation?

We may have to go through this to come out the other end with newfound philosophies, disruptive ideas and letting go of what we have always done.

I’m sure we all have those moments, experiences and eras of our lives that have been awful, full of turmoil and maybe even trauma. Right now, many people are experiencing business hardships and seeing the light at the end of the tunnel is REALLY hard when you’re in the thick of chaos. Some of the most devastating blows I have ever had eventually turned out to be blessings. You know the things like, not getting the job or a gig you desperately wanted, because something even better was waiting for you just around the corner. Sometimes it takes years and hindsight to see what the real plan was and how the universe had your back this whole time. Sadly, I don’t know what the second coming or the future

of hairdressing and barbering will look like, but I do know if we do what we have always done, we will get what we have always got. I keep seeing these memes and quotes presenting themselves to me as I scroll through Instagram.

Quotes like:

“The world belongs to the risk-takers who bet on themselves when no one else will”.

“Your biggest supporter is a stranger; your biggest hater is someone you know.”

“Life begins at the end of your comfort zone”.

“Choose people who say your name in a room full of opportunities.”

Maybe it’s going to be a bunch of superstar hairdressers and barbers creating a SUPERGroup style salon, that operates as a new education hub.

Maybe it means apprentices working in multiple salons at any one time to give apprentices more scope to learn and salons the flexibility to host an apprentice in a part-time capacity. Maybe the salons that thrive are the key to industry entry. They are the lifeblood of new hairdresser and barber intake, holding up the rest of the industry and without them, progress stops. Are we going to collaborate instead of competing?

Can we start throwing out some crazy ideas and see if anyone is brave enough to put their hand up and dive in? Is there another salon you can share a space with... I don’t mean collaborate and work in the space together at the same time but share the salon 3 days a week each. Find clever ways to switch the signage depending on who is onsite. Explore the option of “sharing” an apprentice. Did you know this is becoming a huge trend in hospitality? One team or business operates the cafe in the morning, of an evening, a different business bumps in and uses the premises. GENIUS!

It’s easy to think the state of our industry is someone else’s problem. It’s often forgotten that we have people fighting the fight for us at the front lines. Sandy Chong the CEO of the AHC is regularly meeting with state and federal policymakers to refine the shape of our industry and better protect the longevity of our craft. The AHC can’t do it all on their own, it takes all of us to make changes, help each other and collaborate for change. If you find yourself thinking... “This has to change”, don’t wait for someone else to take action. Start making the first steps and collaborate with like-minded peers to build something better.

Am I still on the hook for my lease after I sell my business?

BY KELLY CUNNINGHAM – YOUR LEASING CO

Most people don’t know that when you sell your business and assign your Lease, you are not always off the hook for the remaining Lease liability?

If this has raised some questions, please read on …

BACKGROUND:

Michael has been running his food business for eight years in a shopping precinct in regional NSW. Michael has decided it is time to hang up his boots. He is approaching 65, has another two years to go on his Lease, but has a five-year option available, meaning there is another seven years of life in the Lease, available for a buyer, which he thinks will be attractive.

A BUYER IS FOUND:

Michael speaks with a business broker and within a few weeks, he has secured a buyer and feels like Lady Luck has been on his side. As standard procedure, the Landlord needs to approve the buyer and consent to the transfer of the Lease to the buyer. Michael meets with the Landlord and lets them know that he is selling his business and he has found a really great buyer, who seems to fit the bill, with experience in food and the money to buy the business. The Landlord approves the buyer and is also comfortable that the buyer is suitable to take over the existing Lease, by way of an Assignment of Lease. This means that the buyer takes over all of the terms and conditions of the existing Lease, exactly as they stand, including the rental commitments.

Michael is happy that his business of eight years is in good hands, he can now retire, and he no longer needs to think about the day-to-day operation of the food business.

A SLIP UP IN DOCUMENT PROCEDURE:

The Landlord provides Michael with an Assignment of Lease document, as well as a Landlord’s Disclosure Statement. Michael takes the Assignment of Lease document to the buyer and asks them to sign it, providing them also with a copy of the current Lease. Michael doesn’t share the Lessor’s Disclosure Statement, as he has read through it and feels that it is just the same information as the Lease, a duplicate which is not needed.

The Assignment of Lease document is only a three-page document, which is fairly simple to read, so Michael feels that with his experience, he can finalise this document himself and save money on a lawyer.

The Assignment of Lease and the sale documents are signed by the buyer, when Michael reconsiders sharing the Landlord’s Disclosure Statement and gives it to the buyer, just for his information. “It is just the same information as the Lease, but you may as well have it”, he said, and Michael goes out to celebrate. The end of an era!

RETIREMENT OVER AND BACK TO WORK …

Fast forward three years, Michael is enjoying spending time with his grandchildren and lazy mornings at home. The buyer has been operating the business happily and has

exercised the option to stay for the next five years, with four years still left to go.

AN UNEXPECTED CALL:

Michael receives a call from the Landlord of his old business to say that they would like to meet. As you can imagine, he is confused! Michael is right, he did sell the business three years ago, but when he was finalising the documentation, he failed to share the Landlord’s Disclosure Statement with the buyer within the set timeframe.

He finds out that the new owner of the business has had a family emergency and had to unexpectedly return overseas, leaving the business closed and not paying the rent. The Landlord has cashed the security deposit, but hasn’t been able to recover enough, so are now looking to the original Lease holder to step in.

BACK TO WORK …

Unfortunately, due to Michael not following the set process outlined by the Retail Leases Act, including the sharing of the Landlord’s Disclosure Statement with the buyer, seven days prior to assigning the Lease, he remains liable for any amounts payable under the Lease until the end of the term (another four years!)

It is important to know as well, that this liability also extended to Michael’s wife, Lola, as she was a personal guarantor under the Lease.

What can we learn from this case study ?

• When selling your business, ensure you get Landlord consent to assign the Lease.

• Use a lawyer to review all the documents and ensure you have complied with all the necessary paperwork, within the set timeframes.

• Comply with the Retail Leases Act provisions for assignment, to avoid being left attached to the Lease, after you have sold the business (these requirements may vary state to state, so check your local legislation).

Can my landlord say no to my buyer?

Yes, your Landlord can say no to the assignment of the Lease on the following grounds:

• The buyer wants to change the use of the premises.

• The buyer is not suitably experienced.

• The buyer does not have the equivalent financial capability that you do.

How can we work around this?

Yes, there are some things you can try to negotiate to assist if you have issues gaining Landlord consent, depending on the reason:

• The seller agrees to stay working at the business for an agreed period of time, until the buyer becomes suitably experienced.

• The buyer provides a bigger than usual security deposit to the Landlord, so that the Landlord can be more comfortable with their financial risk.

• The seller can stay on as a guarantor under the Lease (not recommended)

If you are about to sell your business or are looking to assign your Lease, feel free to call us on our FREE phone hotline 1300 356 702 or email us to discuss the process for interacting with your Landlord and what our tips are to avoid finding yourself in this situation!

@yourleasingco

Business Old School!

BY MARIO & DION FALLACE

How to pick the right apprentice for your barbershop:

Adding an apprentice to your barbershop team is a strategic move aimed at enhancing your business and helping build talent within the industry. However, selecting the right apprentice is crucial.

Understanding Your Responsibilities:

Before embarking on the journey of hiring an apprentice, it’s important to familiarise yourself with your obligations as an employer in regard to apprentices. This includes understanding the ins and outs of apprentice pay, TAFE fees, and distinguishing between school-based and fulltime apprenticeship arrangements. Adhering to these obligations is fundamental to creating a supportive and compliant work environment.

Investing in Mentorship:

Recognise that an apprentice is more than a student; they are an employee who requires active mentorship and guidance. While education at trade school plays a role, the bulk of their learning will happen hands on, in the barbershop. You must keep in mind that an apprentice will most likely not have any industry experience at all, as this may be their first job. You need to have patience with them whilst committing to providing consistent attention and mentorship, which is essential for nurturing their skills and integrating them seamlessly into your team.

Selecting an Apprentice:

1. Initiative: During the trial period, observe the apprentice’s initiative. Are they proactive in executing tasks and displaying resourcefulness? Look for candidates who demonstrate a willingness to take initiative and show eagerness to learn and contribute.

2. Engagement: Seek apprentices who actively engage with the workplace environment. Are they observant and eager to learn from senior team members? opt for individuals who show a genuine interest in the craft and demonstrate a desire to be part of your team.

3. Support System: For younger apprentices, particularly those under 18 or enrolled in school-based programs, assess their support network outside of the workplace. Meeting their parents can provide insights into their reliability and transportation arrangements. Select apprentices who have a dependable support system, mirroring the reliability you expect from full-time employees.

Selecting the right apprentice is a pivotal decision if you want success in hiring apprentices. By understanding your responsibilities as an employer, investing in mentorship, and employing a discerning selection process, you can identify individuals who will not only become an asset to your team and your business, but also contribute to the advancement of the barbering industry as a whole.

What’s your story?

BY DWIGHT HODGE

Times are tough, the cost of living is affecting everyone, and the lack of capable, qualified barbers or even willing apprentices is destroying the future of our industry. Not to mention, any halfdecent stylist leaves to rent a chair or work for themselves.

It intrigues me that so many business owners feel this way. Yet, just down the street, other business owners see endless opportunities for growth. As their business grows, they engage with and offer positions to incredible, driven, empathetic, and inspiring barbers and apprentices. They are excited and passionate about the industry’s future and what it holds for them and their people.

How is this possible? How can two business owners in the same industry, town, and economic climate experience two such extreme realities?

Fortunately, success leaves clues. I’ve noticed a recurring pattern in my experience working with accomplished leaders and business owners. Most others would assume strategy is the key to their success, but it’s more than that. Successful leaders develop the right state of mind and tell themselves the right stories. These two precursors, state, and story, impact the outcomes they achieve much more than strategy alone.

Why, you might ask, do state and story so heavily impact the results of successful business owners? Let’s consider a person who consciously or subconsciously tells themselves they are fortunate, grateful, have a growth mindset, and deserve all the opportunities that may come their way. If this were you, you’d be more likely to develop a strategy to achieve success. Or suppose your story was closely aligned with the description at the beginning of this article. How effective do you feel your strategy would be then?

If we can agree that the story you’re telling yourself can heavily impact your strategy and your results, why not just tell yourself a better story?

The challenge is that your current state of mind holds you back and limits your ability to tell yourself a better story.

Okay, so to tell yourself a better story, you first need to develop a stronger state of mind.

Fantastic!

To have a more successful business, create a better strategy.

To create a better strategy, tell yourself a better story.

To tell yourself a better story, create a stronger state of mind.

State + Story + Strategy = Success

Well, that is all simple in theory, but how do you begin to create a stronger state of mind?

Here are three hacks I use to change my state:

1, Physiology first

Moving your body is the quickest way to change your state. How you hold and move your body significantly impacts your state of mind. Your body language and posture are a mirror of your thoughts and feelings.

Have you ever seen a friend from across the room? As they walk towards you, their head is down, shoulders rolled forward, and they stare at their feet as they drag them along the floor.

On the flip side, you see another friend head up, shoulders back, and chest out. They effortlessly move across the floor as they stride towards you with a smile. It’s obvious which friend has a positive state of mind, and which does not.

Did you know you can change your state in a moment? Here are some tips:

a. Play loud music and dance full-on like nobody is watching for 30 seconds.

b. Do 10 star jumps, or

c. Run on the spot for 20 seconds.

A short burst of activity does wonders for your state and increases your energy levels.

2, Pattern recognition

Up to 90% of what you do each day is habitual. You consistently perform the same tasks following the same pattern each time. Consider the act of putting your socks and shoes on. Most people unconsciously put a sock on the same foot first each morning. Do you go for the right or left foot first? Do you put one sock, then one shoe, or both socks and then both shoes? Or what about the pattern you follow to make a cup of coffee? Do you always put the coffee, milk, or

boiling water in first?

Like putting on your socks and shoes, success follows a pattern. Remember when you were in a strong state of mind; what was the pattern? What led to your strong state? Or consider emulating the pattern of someone you admire who is in a strong state.

Be aware of your often unconscious patterns and consciously commit to following the steps to recreate your strongest state.

3, Visualisation

Now that you’ve uncovered your pattern for a strong state of mind, close your eyes and visualise being in that state. In your mind, follow each step of the pattern and experience your strong state.

Feel all the feelings and emotions you experience when in your strong state. Create a vivid memory in your mind of what it’s like when you are in your strong state.

Your mind is an incredible thing. Interestingly, it cannot decipher between vivid memories and actual events. That means you can practise getting into your strong state at any time. The more you do it, the more you rewire your brain to easily and effortlessly enter your strong state.

You’re dangerous when you are aware of and can control your state! You can powerfully rewrite your stories, effectively develop strategies, and achieve ultimate success.

Dwight Hodge | NLP Master Practitioner | Coach | Author | dwight@dwighthodge.com

@dwighthodge_leadership_coach

STAFF MOTIVATION!

BY LIZ MCKEON

Motivation is the driving force which causes us to achieve goals. Since employee motivation is extremely essential for the growth of a salon, managers and supervisors need to know how to motivate their employees.

Maintain your own enthusiasm

It is impossible to be a motivating, effective manager if your own enthusiasm for the salon starts to diminish. To prevent this happening, you will help to maintain your passion for your salon by maintaining your health and managing your own stress. Surround yourself with positive people, train all your staff in how your business operates. Make good rules, stick to them yourself and you will reap the rewards. Be open and honest, lead by example and your team will follow.

If you are enthusiastic about your job, it will be easy to make those working with you enthusiastic also. What can you do better to motivate yourself?

Always work with the objective of aligning the goals of the organisation with the goals of the employees. Learn to delegate and give due importance to teamwork. Don’t do everything yourself. Excellent leadership involves delegating responsibility and authority to employees. Let them decide how they want to carry out tasks. When you delegate, your team will get the impression that you want them to take stronger roles in their jobs.

Top 10 Proven Ways to Motivate Employees:

1. Personally thank employees for doing a good job one to one, in writing, verbally or both. Do it timely, often and sincerely.

2. Be willing to take the time to meet with and listen to employees – as much as they want or need.

3. Provide therapists specific and frequent feedback about their performance. Support them in improving performance.

4. Recognise, reward and promote high performers, attend to and deal with low and marginal performers so that they improve or leave.

5. Provide information on how the company makes and loses money, upcoming new products/services and strategies for competing in the market place. Explain each therapist’s role in the overall plan.

6. Involve all staff members in decisions, especially as those decisions affect them. Remember involvement equals commitment.

7. Give employees a chance to grow and learn new skills; encourage them to do their best. Show them how you can help them meet their goals while also achieving the salon’s goals. Create a partnership with each employee.

8. Provide employees with a sense of ownership in their work and the salon. The ownership

can be symbolic (for example, appointment/ business cards for all therapists)

9. Strive to create a working environment that is open, trusting and fun. Encourage new ideas, suggestions and initiative. Learn to allow staff to learn from, rather than punish mistakes.

10. Celebrate the success of the salon and of the individuals working with you. Take time for team and morale building meetings and activities. Be creative and fresh with your ideas.

Everybody wants to feel proud of the salon they work for. It enhances their reputation, makes them feel good, look good and gives the salon access to the best people. Don’t be afraid to work with the best. But sometimes the best people can be difficult. They are single minded, they have tunnel vision – that’s what makes them good. They can be reluctant to compromise, can even be intimidating, but if you motivate them with an attitude that you want to do something well, they will respond positively.

Effective Feedback

Just moving your team into action isn’t quite enough because sometime, they will move in the wrong direction. You’ve also got to master the art of giving constructive feedback, that doesn’t de-motivate them.

Give staff the chance to correct their own mistakes whenever possible and praise them for doing so. The two guidelines of giving feedback are:

1. Always exaggerate the good and downplay the bad.

2. Always praise in public and correct in private.

Tackling Poor Morale

Poor morale undermines the commitment of employees, hurts the product and service they offer, and can alienate clients. It can arise for many reasons such as a difficult economic climate, a personality clash or poor management – all of which may result in a high stress environment and this is the last thing you

want your clients to experience.

Poor morale can be encompassing that, after a while it is difficult to know how to find its source, and thus how to reverse it.

The good news is, however, it is reversable!

Personal problems, work stress for example, will affect a team at all levels, including the manager. So, do you know how to get yourself back on track when your morale is the worst in your team? Everybody need to vent frustration and anger sometimes or to receive assurance that they are appreciated, don’t let paths of communication break down when you are feeling low.

Your staff are the salon’s most valuable resource. By creating an environment of open, constructive feedback, staff will feel inclined to co-operate with you as you drive your salon forward. Tackling poor morale is not a once in a lifetime activity; it needs to be sustained over a long period of time. Communicating in these ways will show that you are in charge of your salon, you care and value your team, and you are committed to providing a satisfying place to work.

Be Honest and Transparent

A large part of motivation is about trust. Your team should consider you the most reliable source of information. Never lie to your team, keep them informed about what’s going on as much as possible. If there is bad news, it is better they hear it from you first, rather than from corridor gossip, often exaggerated and distorted. Give them a chance to voice their questions and answer to the best of your ability.

Remember peoples’ feelings matter. When faced with doubts, they need to feel comfortable coming to you for clarification, allowing you to put concerns in perspective for them, helping them to remain focused and motivated.

Don’t be an average manager or boss – be a motivated leader, because people do amazing things when they are truly motivated. And, watch your business soar to new heights!

@lizmckeonbizliz

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