Beauty Biz Year 15 Issue 3

Page 6

PUBLISHER

Linda Woodhead linda@mochagroup.com.au

EDITOR

Louise May louise@mochagroup.com.au

Editor’s Note Editor’s Note

ADVERTISING MANAGER Nina Barbara nina@mochagroup.com.au

ART DIRECTOR

Kellie Woodhead kellie@mochagroup.com.au

ADMINISTRATION

Jess Richmond jess@mochagroup.com.au

CONTRIBUTORS Louise May Robyne McAlpine Nancy Abdou Alanna Douglas Gay Wardle Corri Marshal Charlotte Ravet Julie Cross Elle Wilson Paul Frasca Angeli Marie Shaw Rechelle Coombes Lisa Conway Mark Chapman Kelly Cunningham Andy Heyne Estelle Carroll Gry Tomte Rebecca Miller Tamara Reid Kara Lehmann Angela Sanchez

OFFICE

PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 mail@mochagroup.com.au www.mochagroup.com.au

DISTRIBUTION

Australia Post - Print Post 100005498

PRINTING Printcraft

PUBLISHED BY

OMG Can you believe that we are halfway through the year already?? The approach of EOFY means that the Beauty Expo and the ABIA’s are just around the corner! How exciting! It’s been such a tumultuous couple of years, we can finally all come together as an industry and celebrate being able to connect with each other... Have you got your tickets yet? It’s also time to do some financial year preparation and get proactive with your new goals coming into the next 12 months so you can review how far you’ve come. Tax time can be daunting and frustrating – but so rewarding when you see growth. So many business owners set goals at the start of the year or at the start of the new financial year, but so rarely do they go back and review their progress or put actionable steps in place to achieve their goals. An action plan is the most important element to achieving these. Having a goal isn’t the same as having a plan. Having a plan is a ROAD MAP to achieving your goal. It’s your goal broken down into bite sized chunks. ACHIEVABLE CHUNKS that get you closer and closer to your big goal. When you reverse engineer your goals and break them down to small steps, the overwhelm disappears and each step makes total sense and doesn’t seem so daunting. Each month, have a meeting with yourself and analyse how much progress you have made toward achieving your goals and adjust them as necessary. Moving on to what’s inside of this issue…. I have curated some great experts for you, this issue we have 10 Minutes with the powerhouse Deb Farnworth, we celebrate Nicola Le Lievre and her amazing business intherapy Ethical Beauty, we chat with registered nurses Jess Hone & Grace Luce, and we see what one Mama has achieved after losing her business during Covid Lockdown, pivoting at its finest!

mochagroup

We also bring you all our business writers and bloggers, with great advice to help and guide you through this next financial year.

PUBLISHERS OF

I hope you enjoy this issue as much as I have loved putting it together for you!

HAIR BIZ, Beauty Biz & Barber Shop Beauty Biz is published six times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Beauty Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Beauty Biz are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2022 mocha group All rights reserved.

Louise x Louise May, BEAUTY BIZ EDITOR


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Articles inside

INCREASE RETAIL SALES WITH EMAIL MARKETING!

5min
page 74

WHY YOUR MARKETING MAY NOT BE WORKING By Kara Lehmann

6min
pages 72-73

HOW TO AUTOMATE YOUR CLIENT EXPERIENCE WITHOUT LOSING THE HUMAN TOUCH!

5min
page 70

WHY CORE VALUES ARE THE HEARTBEAT OF YOUR BUSINESS!

5min
page 68

WHERE DID ALL OUR WORKFORCE GO? By Gry Tomte

10min
pages 66-67

THE EMPLOYEE JOURNEY By Estelle Carroll

8min
pages 64-65

HOW TO ENTER THE NEW FINANCIAL YEAR READY TO GROW & EXPAND YOUR BUSINESS!!

8min
pages 62-63

WHAT ROLE DOES YOUR LANDLORD PLAY IN YOUR RUNWAY TO A COVID RECOVERY?

7min
pages 60-61

EOFY TAX TIPS FOR HAIR AND BEAUTYBy Mark Chapman, Director of Tax Communications for H&R Block Australia.

8min
pages 58-59

THERE IS ALWAYS A MESSAGE IN THE MESS, IT’S UP TO YOU TO FIND IT.

8min
pages 56-57

ARE YOU REALLY A CONSCIOUS BRAND? OR JUST JUMPING ON THE BANDWAGON?

6min
page 54

Becoming Bigger than Your Problems By Angeli Marie Shaw

6min
page 52

BLOG Spot. Paul Frasca

5min
page 50

BLOG Spot. Elle Wilson

5min
page 49

BLOG SPOT. Julie Cross

6min
page 48

French Beauty Secrets By Charlotte Ravet

4min
page 40

Setting the Education Bar High

4min
page 38

10th Anniversary of the World's First Meso-Infusion Skincare Range

4min
page 36

THE SECRET TO SKIN RENEWAL

5min
pages 34-35

What's NEW for Beauty Expo

2min
page 32

The role of Keratinocytes in Atopic Dermatitis/Eczema By Gay Wardle

6min
page 30

A Differentially Diagnosis By Alanna Douglas

5min
page 28

Home Skin Decives Can replace Professional Devices Right? By Nancy Abdou

6min
page 26

Finding Confidence in Community By Robyn McAlpine

7min
pages 24-25

PRO restore - An Industry First

5min
pages 22-23

A True Champion

4min
page 16

Mama & Bird

5min
pages 14-15

10 Minutes with Deb Farnworth-Wood by Louise May

9min
pages 12-13

Beauty Boss By Louise May

5min
pages 10-11

Sharing A Love of Beauty by Louise May

9min
pages 8-9

Editor's Note 

2min
page 6
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