Beauty Biz Year 16 Issue 5 by mochagroup

YEAR 16 ISSUE 05

HONEST BEAUTY, SIMPLE ROUTINES AND QUALITY SKIN CARE. Discover Natural Look Australia new Skincare range, an expression of clean, conscious & effective skincare.

NATURAL LOOK

SKINCARE Honour Nature, Honour Your Beauty

ON THE COVER

18 Honest Beauty, Simple Routines and Quality Skin Care By Natural Look Australia

REGULARS

on the cover

Natural Look Australia

06 Editors Letter 20-21 Industry News 52 Beauty Shop 54 Dateline Imports

CONTENTS

FEATURE

08 Spotlight on Dr Andrew Christie By Louise May 10 A Fusion of Medicine and Skincare By Louise May 12-14 Changing Lives One Salon at a Time By Louise May

SALON FEATURE

16 Skin Solutions for Him & Her By Louise May

www.naturallook.com.au

AUSTRALIAN BEAUTY INDUSTRY AWARDS

22-23 The Best in the Australian Beauty Industry have been named! 24-29 Meet the 2023 ABIA WINNERS! 30 2023 ABIA Hall of Fame & Humanitarian 31 Industry’s Next Gen Stars names in Beauty Squad at ABIA 2023 32 Meet the Beauty Squad ‘23 – Morgan Harris

DERMAL

34 Going Beyond the Skin By James Vivian 36 Consultation Deliberation By Alanna Douglas 38 Merkel Cells, What Are They? What Do They Do? By Gay Wardle

PROFILE

39 The Latest Regenerative Force in Skin Rejuvenation 40 Will Fennell’s German Adventure in Clean Beauty with Biodroga By Louise May

PRODUCT PROFILE

42 New Retinol Accelerator by dermalogica pro

BEAUTY

44 ABIA 2023 Bridal/Formal Make Up Artist of the Year: Pearlin McCarthy By Chereine Waddell

WELLNESS

46 The Liberating Power of Not Caring By Angeli Marie Shaw 47 Envy and Jealousy By Tina Winchester

BLOG SPOT

48 Look Sharp, Do Good By Paul Frasca 49 The Value of Awards By Elle Wilson 50 The Ten Essential Leadership Lessons By Rebecca Miller

BUSINESS

56 Mastering Pricing Strategies in the Fluctuating Economy By Chrissy Alger 58 5 Ways to make Every Day a Good Day In Your Salon 60 Copycats Stealing Your Thunder By Robyn McAlpine 62 Digital Workflow Systems Your Beauty Salon Needs to Save Time 64 10 Reason why the Journery in Business matter more than the Destination By Gry Tømte 66 Dealing with the Challenging Clients and Complaints By Nicola Le Lievre 67 Empowering Beauty Professionals Through Leadership, Self-Care and Mentorship By Kara Lehmann 68 Who are your Clients? By Daniela Boerma 70 The Fortune Teller says “You have a very bright future.” By Kurek Ashley 71 How to Prevent Burnout This Holiday Season

32 70

MARKETING

72 Knowing What To Post on your Social Media By Kayla Zigic 73 Effective ways to Nail your Social Media Content Strategy By Angela Sanchez 74 Craft an Unforgettable Omni-Channel Experience for your Beauty Business By Sarah Garner

NATURAL LOOK

SKINCARE Honour Nature, Honour Your Beauty

Natural Look Skincare is clean, conscious, effective skincare that is gentle on your skin and gentle on our planet. Made using nature’s most restorative, nourishing ingredients, showcasing natural, clean, plant-based formulas,

GAN &

E E

R TY F

AINA

NATURALLOOK.COM.AU | INFO@NATURALLOOK.COM.AU | +61 8 8300 1999 |

ER - B I N

Moist Matrix E

ONME NTA

OW NED

Discover more:

BEAU

HI G

AL IAN M

that are never tested on animals plus they are Vegan Friendly and Australian Owned & Made.

HN OLO

NATURALLOOK_AUSTRALIA

PUBLISHER

Linda Woodhead linda@mochagroup.com.au

Editor’s Note

GENERAL MANAGER

Jarred Stedman jarred@mochagroup.com.au

EDITOR IN CHIEF

Louise May louise@mochagroup.com.au

ADVERTISING MANAGER Nina Barbara nina@mochagroup.com.au

ART DIRECTOR

Kellie Woodhead kellie@mochagroup.com.au

ADMINISTRATION

Jess Richmond jess@mochagroup.com.au

CONTRIBUTORS Louise May Gay Wardle Alanna Douglas By James Vivian Chereine Waddell Paul Frasca Rebecca Miller Elle Wilson Angeli Marie Shaw Chrissy Alger Robyn McAlpine Gry Tømte Nicola Le Lievre Daniela Boerma Angela Sanchez Sarah Garner Kayla Zigic Kara Lehmann

OFFICE

PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 mail@mochagroup.com.au www.mochagroup.com.au

DISTRIBUTION

Australia Post - Print Post 100005498

PRINTING Printcraft

PUBLISHED BY mochagroup

PUBLISHERS OF

HAIR BIZ, Beauty Biz & Barber Shop Beauty Biz is published six times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Beauty Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Beauty Biz are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2023 mocha group All rights reserved.

What an absolutely amazing evening we had at the recent Australian Beauty Industry Awards! On Sunday, the 24th of August, over 700 esteemed guests gathered at the Grand Ballroom of The Star Sydney for our annual ABIA awards ceremony. It was a night of extraordinary moments, a lovely coming together to honour each other’s triumphs and successes. The atmosphere was adorned with welldeserved accolades, heartfelt speeches, and an abundance of hugs and tears—a true testament to the collective spirit of our industry. A sincere thank you to everyone who attended, showing unwavering support for each finalist and our ever-evolving industry. As the Editor of Beauty Magazine and Editor in Chief of Mocha Group, I was honoured to present the Humanitarian of the Year Award. The overwhelming emotion that filled the room as Zoe and Otto Mitter accepted the award made this experience all the more touching. In this edition of Beauty Magazine, we celebrate the memories of our recent ABIA Gala Event, immortalising the Hall of Fame and Humanitarian of the Year and let’s not overlook the pinnacle of our celebration—the ABIA 2023 winners! We’ve curated a wonderful collection of salon, clinic, and spa profiles, infused with invaluable business advice and blogs, marketing insights, and some upcoming event information to fuel your aspirations. In a world where we often wear multiple hats and try to juggle it all, we recognise the importance of business boundaries and nonnegotiables for salon, spa, and clinic owners. It’s crucial to know when to delegate and set limits, allowing your business to thrive while maintaining your own well-being. Additionally, we’re thrilled to share the excitement of our Beauty Squad winners, who are gearing up for a transformative experience at our upcoming Beauty Squad house event. Three days on the Gold Coast, surrounded by mentorship from guest icons and experts, promise to be an enriching and life-altering event. Thank you for being an integral part of our vibrant and dynamic industry. Together, we continue to elevate and celebrate the beauty profession, nurturing innovation, and inspiring excellence. Big love to you all,

Louise May x Louise May

Editor, Beauty Magazine & Editor in Chief, Mocha Group louise@mochagroup.com.au

FEATURE

e i st i r Ch w e r Dr And SPOTLIGHT ON

By Louise May

Dr Andrew Christie is a micro-needling specialist with over 25 years’ experience in aesthetics. He has lectured in over 65 countries and has been invited as a key speaker at over 55 major congresses across the world. He trains over 50,000 medical practitioners each year and is considered a world authority on automated skin needling.

As the Global Medical Trainer for Dermapenworld, Andrew is the author of Advanced Innovations With Micro-Needling. Andrew has also authored three other training manuals on skin needling and written over 600 articles for industry publications, trade magazines, consumer media and journals. Andrew has been a regular judge for the ABIAs and Beauty Squad in Australia and was awarded the prestigious Educator Of The Year. Beauty Biz Editor Louise May chats with Dr Andrew Christie about skin needling, Dermapen and advanced innovations.

As a world authority on automated skin needling, what advancements have you witnessed in the field of microneedling over the past decade? While earlier forms of microneedling (including the stamp and roller) date back to around 1997, it wasn’t until 2010 that automated skin needling was created. Would you believe that Sydney-based DermapenWorld is the inventor of this automated technology? Arguably the biggest development however in aesthetic needling history, is the creation of digitalised automation in 2018. The revolution from analogue, dial devices to digitalisation has delivered a new precision that promotes exact, predictable, and reliable depth outcomes. Dermapen 4™ is the world’s only skinneedling device which features a digital, depth adjustment mechanism. This feature references off a zero baseline to guarantee true needle penetration, particularly with depths over 1.0– 1.5mm. In 2017, Dr Fernandes (a developer of dermal rollers), published a commentary where he argued that analogue, automated needling pens were not delivering precise puncture depth into the skin. Essentially the needle insertion was often more superficial than what had been dialed on the device. With Dermapen 4 ingenuity, the digitalisation allows each increase of depth increment to be 100% exact, ensuring the precision of every puncture. This is also supported by an RFID chip in both the pen and our single-use, needle cartridges to promote even greater control, facilitating a smooth, comfortable application and glide.

Beauty Biz Year 16 Issue 5

This is why Dermapen 4 won Good Design Awards in Germany, Australia, and South Korea. *Des Fernandes, MD, Commentary on: Micro-Needling Depth Penetration, Presence of Pigment Particles, and Fluorescein-Stained Platelets: Clinical Usage for Aesthetic Concerns, Aesthetic Surgery Journal, Volume 37, Issue 1, 1 January 2017, Pages 86–88

What makes Dermapen Treatments™ the leading authority on microneedling results?

Dermapen Treatments are centred around patient safety, comfort, and confidence. And just as the great Greek physician Hippocrates stated, “first, do no harm”. DermapenWorld’s global network of Authorised Treatment Providers are experts in synergistic solutions who understand that needling is only one component of successful patient results. The facilitation of appropriate mesotherapy-glides, serve as a unique chemical regeneration that delivers potent actives into the skin during the procedure. The application of anabolic chemical peels such as ÜBER PRO™ and ÜBER MD™ and even LED therapy now maximise results that go beyond the classic limitations of autologous, mechanical needling. Each DermapenWorld protocol for each indication has been expertly designed and tested to deliver safe and effective results that surpass patient expectations and deliver new versatility in what can be successfully treated. Furthermore, Dermapen 4 offers evidence-based innovations that have been published by leading academics and physicians across the world. Such practitioners include Drs Gabriella Frabbriocini (Italy), Gabriela Casabona (Spain) and Gordon Sasaki (USA). Publications include J Drugs Dermatol; ASJ, ECD and JOCD. Dermapen 4 is TGA, FDA, CE, Health Canada, MHRA, ANIVISA and ISO accredited and approved.

How do you approach training and education for medical practitioners, and what is your vision for empowering professionals in the field of microneedling? What are your key focus areas?

Education needs to be accessible, inspirational, and most importantly memorable, irrespective of the audience or level of practitioner. I think of music as my motivation. While Wagner’s

Ring Cycle may be technically brilliant and complex, it is long and odious for many people and therefore unlikely to inspire. Education needs to reach practitioners on all levels – visually, auditorily, emotionally, and physically. I think of modern pop songs, they inspire, repeat the key themes, and leave the listener singing their tune. My approach to training is to identify how to inspire, educate and motivate practitioners to “sing MY tune”. Like a Mozart opera, it’s a combination of technicality, experience, theatre, entertainment, and repetitive riffs. I choose to empower professionals with evidencebased information, concepts, and protocols. Training needs to be relevant, practical, and educational. There is no benefit in telling people what they already know. My key focus is making the most technical of topics easy to understand with simple examples and an open approach. It was Albert Einstein who stated, “I never teach my pupils, I only provide the conditions in which they can learn”. He also stated that educators who cannot make their subjects accessible and simple, obviously are not as expert as what they may think.

With your extensive experience in aesthetics, what specific results or improvements have you witnessed in patients who have undergone microneedling treatments?

We have known since the late 1990s that skinneedling delivers effective collagen induction therapy for the treatment of scars, striae and rhytids (wrinkles), so I’d love to focus on a few unfamiliar applications. Veterinary surgeon Dr Joanna KaraśTęcza (Dermawet, Warsaw), has innovated revolutionary techniques to treat alopecia X, an auto-immune disease that creates mass hair loss on Pomeranian dogs. Her success has just been incredible. Likewise, Dr Melissa Goddard, a dental surgeon and academic (Manchester, U.K.) has applied new methods with skin needling for receding gums and xerostomia (dry mouth syndrome). Due to the improvements, she has introduced needling as a regular service at her dentistry practice. Dr Ana Hernández Morales from G Clinic, Mexico City is a pioneer for intimate rejuvenation, treating the outer labia and vulva for post-inflammatory hyperpigmentation disorders. This is a common trend also performed throughout the Middle

East. Indian practitioners have demonstrated great success for the reduction of axillary hyperpigmentation and chronic inflammatory, recalcitrant issues including melasma and erythema dyschromicum perstans (ashy dermatosis). Personally, I have seen spectacular improvement in inflammatory conditions including acne, acral vitiligo and even erythematotelangiectasic rosacea. Needling possesses so much more opportunities and success that go above and beyond mechanical revision of post-acne scars.

What are some of the advanced techniques or approaches that you recommend to maximise the effectiveness of Dermapen Treatments?

Dermapen 4 delivers an unprecedented 1,920 puncture channels per second into the skin. This is unsurpassed globally. When we look at the physiological process of mechanical needling, it instigates an autologous regenerative cascade including the release of regulatory growth factors and communicating agents which promote balanced collagen renewal and refined angiogenesis. Infusing these puncture channels with non-donor dependant, chemical regenerative agents, can further enhance skin quality, integrity, functionality, and health. This ‘chemical rejuvenation’ was first proposed by Dr Michel Pistor from France in 1948, and the technique became known as mesotherapy in 1958. By contrast to nappage or point by point technique, Dermapen is injection free, does not promote bruising and can administer biocompatible ingredients and complexes into the skin to enhance their penetration and activation. The Dp Dermaceuticals™’ MG-Collection is an absolute gamechanger for in-clinic, skin needling procedures. Featuring a base of patented HylaFuse™, triple molecular weighted and noncross-linked Hyaluronic Acid, its concentration up to 35mg/ml, promotes lubrication and facilitation to effortlessly glide the Dermapen over the skin with no drag, resistance or pulling. Molecularly weighted down to just 10 kiloDaltons, it also serves as an encapsulation system which delivers other actives into the skin with expert precision and dosage. No burning, no discomfort or risk. The blend of mechanical and chemical regenerative therapies becomes the ultimate synergy which can overcome donor dependency to address all aspects of skin deterioration. The unique approach can be customised based on condition and delivers superior success which targets dyschromia, acne, rhytids, rosacea, scars, striae and even alopecia. The post-op application of Dp Dermaceuticals ÜBER PRO and MD anabolic chemical peels

promotes even greater efficacy as the renewing actives drizzle down the puncture channels delivered by Dermapen 4. The addition of phototherapy combination therapies is also an effective way to maximise in-clinic results. Whilst I have been hesitant in the past to apply red (633nm) or Near InfraRed (831nm) light emitting diodes over freshly needled skin (for fear of sedating the inflammatory results. Very up to date clinicals from Jan Birch RN (2020, U.K.), have shown that the combination of L.E.D. following skin-needling, in fact supports and strengthens the regenerative cascade to an even greater extent. Other studies show an increased production of pro-collagen and a reduction of pro-fibrotic growth factors as part of the combination therapies. With such an abundance of new evidence-based material, I am happy to change my tune and promote this photo-synergy.

What future developments or advancements do you envision for microneedling technology?

Exosomes! This is truly the birth of a new regenerative force and will change regenerative aesthetics as we know it – on a world-wide scale. I am confident practitioners will want to be a part of this innovative phenomenon. Exosomes are allogeneic (compatible with human skin and recognised by the ribosome in the cell), vesicles which are acellular and do not feature active DNA or negative surface markers. These little bags are expelled by any fluid secreting cell, but the ones associated with Wharton’s Jelly derived, mesenchymal stem cells contain over 1,000 peptides, 800 proteins, 800 growth factors, cytokines, antioxidants, messenger-RNA, microRNA, proton transporters, antigens and integrins – all focused and active for the regeneration and repair of human skin, irrelevant of indication. DermapenWorld is first to market with this technology in Australia and is already making an influential impact on how we treat the modern patient. Exosomes have been shown to be over 5 times more powerful than PRP, these protein molecules are non-donor dependant, ethical, highly concentrated, and not limited by patient age, health, or condition. It is truly the most impactful revolution in aesthetic biochemistry and how we will treat all skins in the future. Dp Dermaceuticals rewrites regenerative procedures with the in-clinic MG-EXO-SKIN™ and the patient homecare EXO-SKIN™. As Exosomes are not cells, their application needs to be supported with twice daily topical homecare. This ensures 24 hours a day of active signalling and communication. They are very pH sensitive, so are not compatible with Alpha Hydroxy, Salicylic or Ascorbic Acids.

What advice would you give to skin clinic owners who are interested in incorporating microneedling treatments into their practice in terms of staff training, pricing strategies, and maximising client satisfaction and retention?

Work with the best from the inventors of automated skin-needling – DermapenWorld. As the most used device in the medical aesthetic market globally and coverage in more than 70 countries, DermapenWorld’s multi-awardwinning technology, evidence-based protocols and advanced practitioner education delivers the ultimate in regenerative synergies. By contrast to so many other treatments, Dermapen 4, Dp Dermaceuticals and LED therapy physically addresses skin health, quality, repair, recovery, performance, and integrity. Better skin functionality equals faster recovery, increased results, and the ultimate support to enhance other modalities and procedures. In Australia, DermapenWorld has partnered with Inskin Cosmedics to deliver one of the most intensive educational programmes on the market. This is supported with practical, advanced, and master trainings to ensure procedural confidence, safety and a deep understanding of applications, products, synergies, and patient results. In general terms, leaning on your extensive knowledge, what can you tell us about upcoming trends in aesthetics globally, that salon owners can be aware of. The Exosome phenomenon is taking over the world and is the newest and most comprehensive approach to regenerative therapies to date. Although it possesses a premium price point, this is the future of skin and aesthetics. Also remember that deeper treatments don’t equal a better result. Just because Dermapen 4 has a maximum depth of 3mm, does not mean all scars and striae require such deep attention. Both Drs Liebl and Greco prove that new collagen only forms just 0.6mm into the skin. Even Drs Fernandes and Aust re-assessed much of their earlier work and established that similar results for collagen induction can be achieved whether at 1mm or 3mm. *Aust & Fernandes, “Percutaneous Collagen Induction Therapy: An Alternative Treatment for Scars, Wrinkles & Skin Laxity”, Plastic & Reconstructive Surgery, April 2008 **Greco, J., “Micro Needling & Injecting Platelet Rich Plasma to Enhance Collagen Synthesis & Skin Tightening, Jan 16, 2008 – July 16, 2008, ***Liebl, H., “Abstract Reflections About Collagen Induction Therapy”, 1st edition, February 2006

Beauty Biz Year 16 Issue 5

FEATURE

e ar c in k S d n a e in c i d e M A FUSION OF

By Louise May

Meet Kara Johns, a dedicated General Practitioner, and the creative force behind SBK Skincare. Her journey in healthcare, inspired by her own skincare challenges, led to the birth of a brand that blends medical expertise with a love for skincare. Kara’s story represents resilience and entrepreneurial spirit, making a lasting impact on holistic wellness and self-care. Editor Louise May chats with Kara Johns about her journey to date, and her new Skincare brand

Can you share with us how your journey in the industry began?

As a child, I struggled with eczema, and later, as a young adult, I faced various skin issues like dermatitis, acne, and rosacea. I noticed that certain products exacerbated these conditions, prompting me to pay closer attention to the products I used. My fascination with skincare peaked during medical school in my late 20s, as I started seriously considering my skin’s health. During a rotation with a passionate GP specialising in skincare, I delved deeper into learning about different brands, their products, and individual ingredients.

What motivated you to start SBK, and what’s the inspiration behind the brand? Several factors. Firstly, my medical career wasn’t unfolding as expected due to personal choices

Beauty Biz Year 16 Issue 5

like becoming a parent and dealing with health challenges. Secondly, my passion for skincare had become consuming—I was constantly researching, watching videos, and trying skincare from around the world. Thirdly, my health challenges impacted my income, prompting me to explore ways to support myself and my family if I had to step back from being a medical doctor. One night, while struggling with skeletal joint pain, the idea of creating my own skincare brand struck me with excitement and joy, pushing me to pursue this new venture.

weeks were humbling, and I grappled with the drastic shift in my life’s dynamics. I struggled with the societal perception of motherhood conflicting with my professional identity. Eventually, finding a balance by gradually returning to work made me a happier parent. It clarified what truly mattered to me—being an active parent while still pursuing my personal goals, which had gained new significance now that I had a little one to look up to.

How did becoming a parent change your perspective on life and your career goals?

After the challenging first year of motherhood, I thought life would gradually ease up. However, spondyloarthritis started affecting me when my son was about one year old. The gradual onset and subsequent diagnosis were tough to grapple with. Initially hopeful that medications would control the disease, I faced the reality of their side effects slowing me down. I had to change

Becoming a parent was an intense experience. It was something I had longed for, but the journey to pregnancy was challenging. The pregnancy itself was difficult, impacting my career and confidence. After my son was born, the initial

How has your recent diagnosis with spondyloarthritis affected your daily life and career aspirations?

my mindset and accept that this was my new reality, finding a way to work with it instead of seeing it as a hindrance. My daily life now revolves around managing the disease, acknowledging that my productivity is not what it used to be. I had to accept that my medical career has fundamentally changed and that I need to run my own race, as traditional medical paths are no longer practical for me. Interestingly, my brand wouldn’t exist if I hadn’t developed spondyloarthritis. This disease redirected my career path away from the constant pressure of traditional medicine. It made me realise that there could be a new path for me beyond my medical career. Translating my love for skincare into a hopeful venture became inspiring and empowering. It felt like a beautiful integration of my career, education, and skills. Creating SBK brought purpose to my prior scientific and medical background, making those years of education valuable in a new way.

How does SBK differ from other skincare brands?

Authenticity is a core value of SBK. I want the brand to be recognised as genuine and honest. Our branding is deliberately abstract, allowing customers to interpret it for themselves. The choice of colours and design aims to offer a sense of fun and self-care without conforming to conventional beauty standards. SBK is a bridge between simple pharmacy skincare products and exciting, skincareobsessed options. It incorporates ingredients that may benefit sensitive skin, especially plant-based ones, with a goal to create products that sensitive skin sufferers can comfortably try. My medical and scientific background helps me ensure that marketing claims align with the actual function of the formulations, avoiding known skin irritants and focusing on soothing, anti-inflammatory, and healing ingredients.

Do you have any upcoming products or projects that you’re particularly excited about? I’m enthusiastic about expanding the product range. We have already developed some products like a body cleansing oil suitable for sensitive skin and ideal for babies. Other products, such as a scalp serum for

itchy scalps, are currently in development. Additionally, I’m eager to see SBK venture into the salon space—both in terms of products used during treatments and through wholesale partnerships. This was not an initial goal, but the interest from salons has led me to consider this avenue, aligning with SBK’s commitment to offering highquality, Australian-made, cruelty-free, and sensitive skin-friendly options to a broader audience.

What has been the most rewarding aspect of your journey as the creator of a skincare range. The most rewarding aspect has been witnessing people’s positive reactions after trying the products for the first time. It’s akin to a musician sharing a song they’ve meticulously crafted. The time and effort spent developing these products, and then seeing them appreciated, is truly exhilarating and fulfilling.

What future goals do you have?

I envision my brand growing, increasing brand awareness and market share while remaining true to the initial goals. Steady growth is essential to maintain our commitment to quality and affordability. I aspire to see the brand become a recognised and trusted name in the skincare industry, offering a range of products that cater to diverse needs and contribute positively to people’s skin health and self-care routines.

FEATURE

! e m i T a nO e Salon at

CHANGING LIVES

By Louise May

Julie Piantadosi is the founder and CEO of Total Coaching Academy, her mission is to help people and organisations be the very best they can be, especially during challenging times. Together with her team, their commitment to their clients is to provide them with the highest standard of service and care.

By Louise May

At The Total Coaching Academy their mentoring services aim to sustain the things you are good at while developing new ideas. They share their own experiences to help your business uncover new opportunities. TCA service include business performance reviews, strategic planning and leadership coaching, mindset training and life coaching which they provide in a diligent manner on a timely basis and at a reasonable cost. Our qualified and highly trained coaches will push you to become the very best you can be while breaking down barriers and obstacles that get in your way. Hair Biz Editor Louise May chats with Julie about Total Coaching Academy, and her team of master coaches.

Can you share the journey that led you from being a salon owner to establishing Total Coaching Academy? What motivated you to transition into the field of coaching?

I think I originally stumbled into coaching. As I was building up my retail Empire of salons in spas, I had many product companies asking me what I was doing, and if I could teach classes in workshops. training, I began public speaking, and then people started asking me if I could mentor them, and that’s when my coaching business began. This was about 20 years ago when coaching wasn’t even really a thing the only person who was coaching at the time that I knew of, was Tony Robbins. I had bought all of his tapes and box sets, and I invested in as much education as possible. Remembering there was no social media or Google, so you actually had to buy hard products and take them home and do the work yourself. I’ve been part of Tony’s Academy for a long time. I studied NLP a long time ago and recently went on to get my master coaching certification. My coaching now consists of mindset, tools, life-coaching, and business strategies.

What makes Total Coaching Academy unique?

We are one of the only coaching companies, in the Hair and Beauty, space that offer life and business certification - that I know of here in Australia. Not only do we offer one on one coaching, but we also host two international events a year. 12

Beauty Biz Year 16 Issue 5

Your coaching philosophy emphasises breaking down barriers and obstacles. what are some common challenges you’ve encountered, and how does your coaching method help them overcome these obstacles?

Salon owners often buy them self a job. They think they buy them self a business, but what they actually do is the complete opposite of what an entrepreneur does, and they become technicians rather than an entrepreneur- who see the vision and hire people who are better than themselves to get the job done. Our team of coaches help Salon owners make the shift from salon owner to entrepreneur. We use many different coaching modalities depending on the needs of our clients. I personally do not think there is a set way of doing things in business. We like to make sure that our clients are aligned with their goals. That they are doing what they desire the most, and then we show them how to move towards those goals, and let go of any limited thinking that gets in their way… so they become fearless and limitless.

As the founder of Total Coaching Academy, you’ve built a team of Master Coaches. Could you share your philosophy on coaching coaches and how it contributes to the overall mission of your academy?

It’s actually the legacy of the academy is to coach other coaches and to give coaches their own tool kit, so they can use the right tool at the right time, depending on our client’s needs. We are also very careful to never blur the lines with what coaching actually is. We are very fortunate to have sister companies in the accounting and financial planning sector so that we can give a complete experience to our clients from oneon-one coaching and team trainings, mentoring and scholarships, to qualified business advice, bookkeeping and complete accounting and financial planning. Coaching on its own is not business planning or business advise. I think it’s very important that the Hair and beauty industry understand this.

In coaching coaches, how do you strike a balance between providing guidance and fostering their individual coaching styles? We have helped hundreds and hundreds of master coaches to find their unique calling both inside of the industry and outside of the industry.

We teach the framework for life and business coaching while providing many different coaching modalities with that framework and business model. Our master coaches are able to build the business that they desire. The biggest sabotage we see in the coaching industry is coaches, feeling like imposters, we give them the confidence in the tools to be able to truly serve others around them. And actually, through our coaching and mentoring programs, they change their own life along the way, that’s actually the very best part . Through all the corporate work we do across Australia and overseas, many of our coaches who train with us, go on to have amazing opportunities and coach and train in many corporate leading companies and organisations, it’s truly rewarding to see, once again, this is my legacy.

How do you and your team of Master Coaches approach the process of breaking down barriers and obstacles that hinder the growth of salon owners and their businesses?

Understanding the way people think, and the trauma they carry allows us to realise the humans that they become and how they live their business life. Most business owners work more than the rest of the staff and live a life that is unsustainable. They are sometimes broken and tired and lose focus very quickly, we bring back life and joy and remind them of all the things that matter, so they can truly step up and be the entrepreneur they know they can be. We find most business owners and leaders need framework. I do know that we all carry around our own trauma. Some of us have more than others, but that trauma often untreated, stays with us and we leave our business and life out of alignment, with who we truly can be.

Having transitioned from salon ownership to coaching, you’ve had a unique vantage point on both sides of the industry. What advice would you give to salon owners today who are looking to navigate the everevolving landscape of beauty and hair while also focusing on personal and professional growth? Continuous Education is king. And education that we knew 20 or 30 years ago, is definitely different to the education that exists now.

Schools and university are great, but there are many different ways to become educated and savvy both with your goals and your financial freedom. Don’t bother trying to reinvent the wheel. That’s too hard to do . Go and find people who are already doing what it is, that you want to do, and find a mentor. There’s a big difference between a coach and a mentor. A coach is someone who inspires you to be better, works With you helping you smash your goals while providing a whole bunch of choices as far as making decisions goes. A good coach will never tell you what to do, they will just give you options and choices and guide you to make the best choice possible for yourself aligned with your goals. But a mentor is someone who has already done what it is you want to do. Someone who’s living proof that it’s been done. And ideally, I always suggest to any entrepreneur/ salon owner who truly wants to live their best life is to find both find a coach to guide you to be better, A coach who will support you and guide you to be the best you can but also find a mentor who has already done what it is you want to do and will support you to get there also.

How do you foster a sense of community and collaboration among your Master Coaches, who may be spread across different regions, and how does this collective expertise benefit your clients and the industry as a whole? We have coaching clients throughout Australia, New Zealand, America, Canada, and in the UK. We also have many of our coaching clients hosting masterclasses and helping others, sometimes in a different country flourish and grow. In business, it’s a good idea to use KPI’s and benchmarks as a guide, but seeing beyond those KPI’s and benchmarks is essential to entrepreneurship, so that business owners can set their own standards and get focused on smashing their own goals, and being better, both financially and mentally, and they were the year before and the year before that! So that’s anything and everything IS possible and achievable.

• cont’ over page...

Beauty Biz Year 16 Issue 5

• cont’ from page 13

A FEW WORDS FROM THE TOTAL ACADEMY MASTER COACHES Daniela Boerma – Business Expert & Analysis Knowledge should be acquired and passed on for others to grow. After 40 years of experience in the beauty industry I’m honoured to be a master coach with TCA. Sharing my failures and teaching others “what not to do” in business, along with educating clients in finance, budgeting, and life skills. These key areas combined enables salon owners to thrive. Small business can be lonely at times but with the support of a business coach wonderful things can be achieved. Will and Peta’s skin clinic in Bondi Junction Sydney has been one of many salons I’ve coached, Peta Friend is a sole operator and giving her support has provided motivation and drive to become one of the top salons in Sydney. Daphne Savage - Mindset and self-worth expert. With over four decades of experience in the hair and beauty industry, I am now a master business and life coach for TCA with an unwavering focus on the transformative power of mindset and self-worth. My expertise lies in empowering individuals to thrive within their businesses by becoming the best versions of themselves. Central to my approach is the art of shifting mindsets, enabling you to find comfort in your own skin and embrace your authentic self. My true passion lies in instilling belief in oneself, unlocking the boundless potential within. Throughout my journey in life, I’ve encountered both remarkable successes and humbling failures, and I am here to guide you through the intricacies of these experiences, helping you navigate challenges while embracing the positives to achieve lasting success. We are the director, producer and main character in this thing called life, it’s up to us to write the narrative.

Beauty Biz Year 16 Issue 5

Kerrie Di Mattia – Team Culture Queen Working alongside Julie & the coaches at TCA is not only a privilege but an opportunity to give back to an industry that has given me so much! When I started my journey with Julie, I was a great hairdresser but a lousy business owner, I had spent years feeling like a hamster on a wheel, repeating the same mistakes but continuously expecting better results... At some point I reached my F**K IT moment, and I knew that if I wanted things to change, I had to get help! I bit the bullet and faced my biggest fear, humiliation! I had owned salons for half my life and here I was about to admit to someone I had no idea what I was doing! I could write endless examples of what Julie has done for me as my coach, because there are many, she encouraged, guided, and mentored me to become the best version of a salon owner and employer I could be, and then she offered me the opportunity to do the same for others. Fast forward nearly 5 years and here I am taking everything I’ve learned from one of the best coaches in the business and I’m now working with Salon owners and Teams specialising in Team Culture and Intergenerational Leadership and I absolutely love it! Carly Knowles - Sales and Marketing Catalyst With over 20 years of hands-on experience and scaling 3 businesses of my own, I am a seasoned business coach with a laser focus on sales and marketing strategies to drive results and profits fast. I have honed my expertise in helping businesses not only survive but thrive in competitive landscapes. My passion lies in transforming challenges into opportunities, equipping owners, and teams with the tools they need to achieve unparalleled success. I love giving back and mentoring. By sharing knowledge, experiences, and best practices, collectively we can contribute to the growth and success of our clients and the industry as a whole. I will show you how to step into your power by taking 100% accountability with ZERO excuses. I will show you how to run your business fearlessly. You need to find the right people to have in your corner. Those who vibrate on a frequency of growth, self-reflection, and abundance. Here at TCA, we want to be the community that motivates other business owners, supports them, and pushes them higher.

SALON FEATURE

r e h d n a him

SKIN SOLUTIONS FOR By Louise May

His and Hers Beauty and Skin Solutions was established in July 2015 and is owned and operated by Brisbane beauty therapist Amanda Marsilio. The beauty salon is located in beautiful Aspley on Brisbane’s Northside.

His and Hers Beauty and Skin Solutions offers exceptional beauty treatments and services that dramatically transform client’s confidence and self-esteem. Working in the industry since 2004, Amanda has undertaken a variety of study and courses in the field to widen her range of knowledge and qualifications.

more men are taking care of their skin, mind, and body. There are a lot of salons that don’t like treating men and it is understandable, I recommend a phone consultation prior to booking.

Realising her desire to become a beauty therapist from an early age after experiencing her very first treatment as a thirteen-year-old girl, she instantly fell in love with the environment and knew beauty treatments and skin solutions were her passion. Beauty Biz Editor spoke to Amanda to find out more…

Building a loyal clientele over the years, predominantly is the reason for my success. I achieved this by getting involved within in community, attending events, and getting to know other small business owners, such as Studio Pilates. I believe in community over competition, and supporting other small beauty business owners is essential to keeping us in business.

Can you tell us about the journey in the industry, where you started and what inspired you to start His and Hers Beauty and Skin Solutions?

Congratulations on being a finalist for ABIA and the Australian Small Business Champions! How have these recognitions impacted your business and its growth?

At the age of 13 years, I had my first wax; after I said to my mum, “That’s what I want to do”, and I have never looked back. Nine years into being a beauty therapist, I challenged myself and opened Hers Beauty and Skin Solutions on the north side of Brisbane. My business has the entire ground floor of my humble home. I have one big treatment room, a generous reception area with seats, and a beautiful retail area. I have owned my business for 8 years. My inspiration was that I wanted to provide a space for clients to come and receive the best care possible and le, create a nurturing environment where they can take time out, with quality and results-driven in-salon treatments and high-quality home-to-maintain results.

Your salon has been thriving for 8 years now, catering to both women and men. What inspired you to create a space that focuses on providing a pampering experience for men as well, as acknowledging the importance of their mental health?

Men’s mental health is vast, and we need to offer them a space. I have named my business His and Hers to invite men to feel comfortable entering my business. It was always something I wanted to offer, I felt like men were always super uncomfortable walking into a salon space and I wanted to make a chance for them. Since owning my business this has changed and more and

Beauty Biz Year 16 Issue 5

What do you attribute your long-term success to, especially in the competitive beauty industry?

It shows myself, the community, and clients that I am not just a home salon, I am more, I am a professional establishment that has worked hard to get where I am. These awards have inspired me to strive and want to take my business even further. Overwhelmed with where to start with the awards process, I contacted my friend and awards mentor Nicola Le Lievre. She supported me step by step through the process. Reflecting on my business was such a learning and valuable experience. I will be entering the ABIA again next year.

You’re known for running profitable VIP events from your home salon in Brisbane’s North Side. Could you share some insights into the strategies you’ve used to make these events successful and engaging for your clients? Knowing your end goal is essential in a successful event; my clients wait and get excited about these events. It’s well-planned, and I am very clear about my goals. You must sell your event; you have to be excited about it and tell clients it’s the event of the year they do not want to miss out on. • Get suppliers/reps involved. • Knowing what I want to target before I plan an event: if it’s products or services, the promotions

are designed around this. • It takes 3-6 months to plan my events. • Raffle prizes I put together, from my two suppliers as well as local businesses. • Everything is laid out in Word for the clients to see and for me to keep records. • Clients arrive at the event and get champagne, their goodie bag, a form, and a raffle ticket. • It’s a seated event; I talk about the available promotions, and my business development manager Ricky and my Issada BDM Nina get up and say something and whatever we have decided to target.

His and Hers Beauty and Skin Solutions is an O Cosmedics Bronze Salon and also stocks Issada products. What led you to choose these brands, and how do they enhance the services you provide to your clients?

• Australian Made • Active and clean ingredients • Support and education These are the 3 most important things I looked for when deciding on my ranges in my salon. Education is so important so there had to be that and support for me as a business owner. More and more clients now are wanting and asking if it is Australian Made, and I am a ingredients girl so that had to be at the forefront of the industry for me.

Operating a successful home-based salon is no small feat. Can you tell us about the challenges and rewards of running your business from home and any tips you might have for others looking to do the same?

A lot of challenges but the rewards prevail. Don’t open a salon straight out of college work for someone to gain experience, soak up knowledge listen and learn. You will always make mistakes so don’t get too caught up in them, learn from them and grow. Support other therapists in the industry you can’t do it all on your own.

As a silent achiever in the industry, you’ve undoubtedly overcome obstacles and achieved great results. Could you share a specific story or experience that has been particularly inspiring or challenging during your journey as a salon owner?

I struggled to start with how I should promote myself working alone at home. I found myself saying it’s at home, but it’s all set up professionally and it has a reception and room. I struggled with this for probably around 2-3 years. Business is challenging most of the time but in the first 1-3 years it can make or break you, you need people supporting you and lifting you. I had a little negativity in the beginning which did

affect my confidence, but I had to push through, and I did. I now do not do that, I tell clients my address or give out my business cards with confidence. I have worked super hard to get my salon where it is today, and I own it.

How has your dedication to maintaining a high standard of service contributed to the growth and positive reputation of your salon in the Brisbane community?

I believe in supporting my local community. I connect regularly with my local chamber of commerce Brisbane North. When I first started my business, I found a lot of small business groups that I could go and connect with to help grow my business. I believe in collaboration over competition. I donate raffle prizes to various local schools. Building a loyal clientele over the years, predominantly is the reason for my success. The look and professionalism of the salon are super important as well.

Lastly, Amanda, what advice do you have for aspiring beauty entrepreneurs who are looking to start their own salon business, especially those considering a home-based setup like yours?

• Make sure your house is suitable, a separate entrance or at the front of your home. Check with your local council on rules and regulations. • A uniform, you need to look the part. • Professional-only products- show that you are serious about what you stock and sell. • Your online presence and having a professional salon. It isn’t easy and you will question yourself often, but it will be one of the best things you did because that is exactly how I feel 8 years later. Lastly, don’t let anyone tell you, you are just a “home salon” because you are not, we work just as hard to achieve the same results as any other business owner or clinic.

Beauty Biz Year 16 Issue 5

COVER STORY

Honest Beauty, Simple Routines and Quality Skin Care. Bioactive Hydrating Serum by Natural Look Australia Natural Look Australia have a recognised reputation to uphold, their continued efforts to meet all expectation and do justice to their proudly Australian made and owned ethos, are honourably represented in their Natural Look Skincare Range. Utilising natural and organic, locally sourced and ecologically sound ingredients, this beautiful Skincare range is a true expression of clean, conscious, effective skincare, that is gentle on the skin and gentle on the planet too. Natural Look’s Bioactive Hydrating Serum with MoistMatrix© is a true contender in its field and will elevate any skincare routine; its weightless, antioxidant-rich, skin firming formula combats the natural loss of Collagen and brightens the complexion. Maintaining optimal hydration to the skin is crucial to having a healthy, youthful glow and slowing the skinaging process. New MoistMatrix© Hydrating Technology, is a new cutting-edge technology, for ultimate hydration performance. MoistMatrix© is a highly versatile complex with an extremely high water-binding capacity, offering instant moisture to the skin while acting as a “Water Reserve”.

Enhanced with Hyaluronic Acid and Centella, two powerhouse anti-aging ingredients to plump, smooth and hydrate the skin, reducing lines and improving skin tone, Bioactive Hydrating Serum helps to repair the moisture barrier, balancing its natural water levels, for beautifully hydrated, younger, smoother and firmer looking skin. The pure, natural, herbal and plant extracts used in Bioactive Serum are cold filtered and carefully extracted to maintain purity and ensure optimal multi-active results. Vegan Friendly, Cruelty Free & Australian Made, Natural Look Skincare uses nature’s most restorative, nourishing ingredients, showcasing natural, plant-based formulas, developed through cutting-edge science and technology with the philosophy based on honest beauty, simple routines and quality formulas, for youthful, radiant skin. Established in 1954 in Adelaide South Australia, by founder Arturo Taverna; Artav Australia has become one of the largest manufacturers of professional beauty and hair care products in Australia and continues to honour Arturo’s legacy by remaining passionate and prevalent product developers for the Hair & Beauty sector, committed to consistently delivering quality products, without compromise. www.naturallook.com.au E: info@naturallook.com.au P: 08 8300 1999

Beauty Biz Year 16 Issue 5

INDUSTRY NEWS • INDUSTRY NEWS • INDUSTRY NEWS • ELEVATE 2024. COLLABORATE AND ELEVATE TOGETHER!

SOCIALS FOR SALONS LAUNCHES ‘WHAT TO POST’ CARDS FOR BEAUTY THERAPISTS TO HELP SMASH THEIR SOCIALS

Socials For Salons Founder Kayla Zigic, has launching a first-of-its-kind deck of cards specifically curated for the professional beauty industry focusing on social media management. WTP cards provide Business Owners and their team members with daily prompts of inspiration in an effort tosmash their socials, by teaching professionals how to show up on social media. After the huge success of ABIC’s inaugural Educational Conference earlier this year, get ready to kick off 2024 in style! Back by popular demand is the annual ABIC Education Conference, Elevate – with the promise that 2024 will be even better, and here’s why: We listened. The ABIC team have feverishly studied the feedback from delegates and sponsors to facilitate an even more immersive, fast-paced educational experience for their valued members. ABIC are confident Elevate 2024 will leave delegates more inspired, empowered and connected and of course, gifted with their incredible swag bags. The Elevate event is for one day only, the 19th of February, to be held on the water’s edge at Darling Island, Pyrmont, overlooking Sydney’s stunning harbour. The purposefully designed program is fast paced with engagement, empowerment and education underlying every aspect. They have separated the day into three core components: Dermal Deep Dive, Business and Medical Aesthetics. The feedback on the MC was overwhelming, and as requested they have asked Grazina Fechner to be their MC once again for 2024. The full list of speakers and the program will be released closer to the date, however a few keynote speakers in their must-see line-up include Rebecca Miller, James Vivian, Gry Tomte, Dr Steven Liew, Dr John Holbrook, Chrissy Alger, AMET and international guest, Dr Tina Meder. The Parkview Room and Signorelli Gastronomia room will run simultaneously with two workshops. These workshops will be hands on, with Parkview exclusively for Healthcare Professionals only. The Injecting Village will allow professionals to learn exciting, new techniques with practical training. New to market products will be launched and their HCP members will be first to try the latest products. The SKIN Space afternoon workshop will be hosted by international speaker Dr Tina Meder with an advanced workshop with clinicians looking to learn how Dr Meder has successfully treated challenging skin conditions such as rosacea and acne.

Designed to reduce the overwhelm of content creation and instead elicit empowerment, the ‘What To Post’ cards assist with content creation ideation, help to increase engagement through the likes of audience communication and serve to build brand awareness for beauty businesses, who are otherwise putting social media on the backburner. With over 75% of the world’s population using social media, at an incredible time allowance of 2 hours and 28 minutes per day, Kayla says “Beauty Business Owners know their businesses need to be on social media, but often, they just don’t know what to post. While the beauty industry provides a world class experience in the treatment room, that experience is often lost when translated into the digital world. Hearing this pain point from our Socials For Salons members inspired me to help encourage the industry on what to post, rather than posting for them. The deck provides people with 8 weeks of content from each card, and then allows them the freedom to let the cards decide their next post beyond that. Now we can say ‘thank you, next’, to figuring out what to post and hoping it lands with their dream client!” The What To Post Cards is a 40 deck of cards which takes the user through the essential (yet often overwhelming) content pillars of social media through education, engagement and awareness and community building and is available online to all hair and beauty professionals. www.socialsforsalons.com.au/whattopostcardswaitlist

2023 ASCD EMERGING TRENDS IN COSMETIC DERMATOLOGY

The Exhibitor Hall will be packed with trusted ABIC Foundation and Supplier members only, where Industry Members will be showcasing their best modalities, products, and their latest technology. For those who choose to have a treatment on the day they also have Dermalux® LED Phototherapy. Dermalux® is a multi-award-winning British brand trusted by skincare professionals worldwide. This will be followed post-procedure by Young Blood Mineral Make Up artists being on hand to provide make up touch-ups and tips. ABIC are excited and honoured to be facilitating education and networking while bringing the industry together once again. The ABIC team promise to deliver new innovative delegate opportunities to the event. Delegates will leave with plenty of Instagram worthy pictures – ready to elevate their business. Mark your calendar and do not miss out on a ticket! *All ABIC Professional Members and Clinic Owner members will receive one complimentary ticket to attend. For further information contact: Nicole Montgomery nicole@theabic.org.au 0408 082 846

After the resounding success of our inaugural 2022 ASCD ETCD Symposium, they are back bigger and better than ever, and with newer information. This one-day symposium will be help at Crown Conference Centre, Melbourne, with a focus on what has changed, what is new and what is emerging in cosmetic dermatology in the last 12 months. CROWN CONFERENCE CENTRE – MELBOURNE 12 NOVEMBER 2023 tphe.eventsair.com/2023-ascd-etcd/registrationportal/Site/Register

INDUSTRY NEWS • INDUSTRY NEWS • INDUSTRY NEWS •

INDUSTRY NEWS • INDUSTRY NEWS THE BREAST CANCER TRIALS 2024 WOMEN’S HEALTH DIARY Everyday 57 Australians are diagnosed with breast cancer, that’s 20,000 in a year and 1 in 7 women will be diagnosed with breast cancer in their lifetime. With diagnosis rates continuing to rise, it is more important than ever to continue to invest in finding preventions and treatments for breast cancer. The Breast Cancer Trials 2024 Women’s Health Diary is a unique way to support the research and work that goes into changing those statistics. Each diary purchase directly funds breast cancer trial research, saving lives and broadening our understanding of breast cancer diagnosis, treatment, and eradication. The A5 diary features all the essential diary features as well as health and wellbeing advice, budget planner, health checklist, and weekly motivational tips.

EXCEED MEDICAL MICRONEEDLING CONFERENCE The day after presenting Bobbie Charles with the ABIA QLD salon/spa/clinic of the year for 5 treatment rooms or more, Dermaviduals and Exceed brought out world renowned Dr Matthias Aust for the Medical Microneedling Conference. 200 eager experts packed the room to learn all the latest in techniques and advances in the Exceed world. There was a specific focus on the real-life use for Exceed in the clinic. With examples from Dr Aust on improving burn victims scare tissue, to fixing natural forming stretch marks. The following day, a small group got the opportunity to head to the Dermaviduals HQ on the northern beach of Sydney for a hands-on day course. This truly unique face-to-face experience was something special. They were fortunate enough to discuss practical and technical questions and get a global authority to answer.

INDUSTRY NEWS • INDUSTRY NEWS

The Best of the Best in the Australian Beauty Industry have been named!

Jarred Stedman & Linda Woodhead. mochagroup.

MC. Will Fennell

Australian Salon/Spa/Clinic of the Year (4 Treatment Rooms or Less) Skintifix

BEAUTY SQUAD with Sponsors

Australian Salon/Spa/Clinic of the Year (5 Treatment Rooms or More) James Vivian

Sunday 27th August saw the who’s who of the Australian beauty industry celebrate as the winners of Australian Beauty Industry Awards 2023 (ABIA’s) were announced. The illustrious ABIA gala awards event was held at The Star, Sydney and saw almost 700 of the country’s most aesthetically clinical, creative, and entrepreneurial minds gathered for a night to remember. Led by Founder and CEO Linda Woodhead, Mocha Group have championed the best in beauty around the country since 2012 through this trusted award platform. The ABIA’s provide a benchmark of excellence across both specialist and individual categories in beauty and makeup, with a wide variety of categories which highlight the leaders and experts in their fields and encompass the industry’s diversity.

The evening was led by long-time MC Will Fennell as the 36 winners were announced, including the acclaimed Beauty Squad program which supports and spotlights four of our nextgen talent. The entertainment for the night showcased a multi-genre performance that spanned the cool, current and contemporary pop culture of now, right through to the artistic, abstract and avant-garde with an unforgettable, emotive multimedia and magical onstage moment. The Star also played host to the muchanticipated after-party in the stunning Grand Foyer, sponsored by Guiya Minerals. Winners were judged by a comprehensive list of over 30 local and international make-up artists, stylists, business, media and industry expert judges including Rae Morris, Julie Piantadosi, Faye Murray, Cameron Jane Thomas and

Narelle Lancaster, whilst ‘Hall of Fame’ inductee Elle Wilson and ‘Humanitarian of the Year’ honourees Otto and Zoe Mitter were nominated by their peers for their incredible impact. Sponsors for the awards included TAFE NSW, Naked Tan, Dermapen World, TADLI, Circadia, Gay Wardle Skin Institute, Exceed, Timely, Global Beauty Group, Dermalogica, Dermaviduals, Shortcuts, Inskincosmedics, Beauty Biz, Kitomba, Beauty Pro by Dateline, Dermaplaning Australia, Sustainable Salons, Comfortel, Beauty Expo Australia, Biodroga, Ellebanna, Professional Beauty Solution, Your Coach, Mayerling Skincare and Australian Dermal Science Institute.

HALL OF FAME: Elle Wilson

mochagroup Team

2023 ABIA WINNERS Junior Therapist of the Year Sponsored by Australian Dermal Science Institute Karla Jaudzems, Sana Skin Clinic Beauty Therapist of the Year Sponsored by Mayerling Skincare Natalie Herschell, The Skin Coaches Dermal Therapist of the Year Sponsored by Dermalogica Alana Giovenco, Bliss Day Spa Sole Operator of the Year Sponsored by Professional Beauty Solutions Karen Geiszler, Karen Geiszler Hair & Beauty Business Director/Owner of the Year Sponsored by Kitomba Gry Tømte, HÜD Cosmetic Tattooist of the Year Sponsored by Dermaplaning Australia Katherine McCann, FaceBox Cosmetic & Medical Tattoo Clinic Best Business Performance of the Year (non Salon) Sponsored by Beauty Expo Australia Circadia Best Marketing Sponsored by Shortcuts Bella Pelle Body Clinic Best Salon Training Sponsored by Dermaviduals The Skin Coaches

Best Salon Design Sponsored by Comfortel Indie Spa Best Eco Salon/Spa/Clinic Sponsored by Biodroga House of Samara Best Newcomer Salon/Spa/Clinic of the Year Sponsored by Your Coach Mediluxe Best Customer Care Sponsored by Global Beauty Group Peachy Skin Clinic Best Salon/Spa/Clinic Team of the Year Sponsored by Inskincosmedics Bobbie Charles Skin & Cosmetic Clinics Bridal/Formal Make Up Artist of the Year Sponsored by Bodyography Pearlin McCarthy High Fashion/Editorial Make Up Artist of the Year Sponsored by Bodyography Julia Green NSW/ACT Salon/Spa/Clinic of the Year (4 Treatment Rooms or Less) Sponsored by TAFE NSW Skintifix QLD Salon/Spa/Clinic of the Year (4 Treatment Rooms or Less) Sponsored by Gay Wardle Skin Institute Ultra Medi Spa

HUMANITARIAN OF THE YEAR: Otto and Zoe Mitter

QLD Salon/Spa/Clinic of the Year (5 Treatment Rooms or More) Sponsored by Exceed Bobbie Charles Skin & Cosmetic Clinics VIC/TAS/SA Salon/Spa/Clinic of the Year (5 Treatment Rooms or More) Sponsored by TADLI (The Australian Dermal and Laser Institute) James Vivian WA/NT Salon/Spa/Clinic of the Year (5 Treatment Rooms or More) Sponsored by Guiya Minerals Love Beauty BEAUTY SQUAD Sponsored by INSKINCOSMEDICS, DERMAPENWORLD, ELLEEBANA, TIMELY & GAY WARDLE SKIN INSTITUTE Chelsea Holmes, Skin Love Clinic Elise Birchall, LILI Skin Co Laura Mitchell, James Vivian Morgan Harris, The Beauty Extract NATIONAL WHOLESALER OF THE YEAR WINNER Sponsored by Beauty Pro by Dateline Imports The Global Beauty Group HALL OF FAME Sponsored by Elleebana Elle Wilson HUMANITARIAN OF THE YEAR Sponsored by mocha group Otto and Zoe Mitter

VIC/TAS/SA Salon/Spa/Clinic of the Year (4 Treatment Rooms or Less) Sponsored by Dermapenworld Luminary Melbourne

AUSTRALIAN SALON/SPA/CLINIC OF THE YEAR (4 TREATMENT ROOMS OR LESS) Sponsored by mocha group Skintifix

Educator of the Year – Organisation Sponsored by Beauty Biz The French Beauty Academy

WA/NT Salon/Spa/Clinic of the Year (4 Treatment Rooms or Less) Sponsored by Circadia Sapphire Skin Studio

AUSTRALIAN SALON/SPA/CLINIC OF THE YEAR (5 TREATMENT ROOMS OR MORE) Sponsored by mocha group James Vivian

Educator of the Year - Product/Equipment Company Sponsored by Sustainable Salons Dermalogica

NSW/ACT Salon/Spa/Clinic of the Year (5 Treatment Rooms or More) Sponsored by Naked Tan Skin Correctives

Facebook: Mocha Beauty Australia Instagram: @mochabeautyaustralia #abia2023

Educator of the Year – Individual Sponsored by Timely Chrissy Alger, The Zing Project

Each Year we bring you a short sharp look at the winners of the Australian Beauty Industry Awards, celebrating their accolade and giving them the recognition, they truly deserve. “The ABIA’s continue to smash our expectations as far as both the number and the quality of entries with a record number of incredible submissions this year. This continued commitment to exceeding industry benchmarks within the beauty industry is truly testament to the incredible individuals and businesses which are propelling the Australian market. Our clinical beauty and make-up experts are operating at a global standard right here at home and making a lasting impact on each of their local communities as they do.” LINDA WOODHEAD, CEO MOCHA GROUP JUNIOR THERAPIST OF THE YEAR

Sponsored by Australian Dermal Science Institute

Karla Jaudzems, Sana Skin Clinic

Karla is a beauty therapist with a deeply caring attitude, leading her to form warm and trusting relationships with her clients. Diploma qualified, she has a strong focus on skin and body treatments, striving to improve her clients’ self-confidence through helping them to look and feel their best, ultimately heightening their overall sense of wellbeing and positivity. Working out of the beautiful SANA Skin Clinic, she is surrounded by an incredibly supportive and highly qualified team. Established in 2015, it is a boutique style clinic offers a clean, relaxing and inviting atmosphere with a philosophy that general well-being is not only the new currency, but also leads to a more vibrant, healthy appearance, improved confidence and overall better results. Partnered with dermatological grade skincare prescriptions, they work on the perfect balance of custom compounded home care and accompanying high end in clinic treatment option along with in clinic naturopathy.

BEAUTY THERAPIST OF THE YEAR Sponsored by Mayerling Skincare

Natalie Herschell, The Skin Coaches

Coming form an award-winning salon, over the past year, Natalie has not only played an important role in treating and educating her 270 regular guests in servicing them; she has been 100% committed to providing an exceptionally strong focus on outstanding customer service, continually self-improving and keeping up to date with the latest trends, upskilling her professional skills, leadership and ability to perform better as a Beauty therapist. She is passionate about keeping abreast of all educational, industrial and regional changes and was a member of the Beauty Squad in 2022. Her current role is that of the salon Manager/Senior Beauty Therapist/Skin Coach/ Senior Trainer/ Head Coach of IPL & Laser and has completed several advanced courses and workshops within the industry such as; Needling, Advanced Peels, Dermaplaning, Body Contouring, infrared Sauna, RF Skin Tightening, SHR, IPL Skin, Microdermabrasion, skin assessments and diagnosis. She is most certainly one to watch!

DERMAL THERAPIST OF THE YEAR Sponsored by Dermalogica

Alana Giovenco , Bliss Day Spa

Alana is one of the most popular and highly requested Dermal Therapists in the Sutherland Shire. Alana joined award winning salon Bliss Day Spa in 2013 whilst completing her Diploma of Beauty Therapy. In 2018 she was appointed Manager, enabling her to offer leadership with many responsibilities in the salon. As her career progressed, she was drawn to advanced treatments and education in Dermal therapies, working with and training in a variety of modalities and devices, offering her clients advanced services. Her career history has been a journey of learning and growing and despite some personal challenges, she has risen to the occasion, shown tenacity and passion and is a credit to herself and all those around her.

SOLE OPERATOR OF THE YEAR Sponsored by Professional Beauty Solutions

Karen Geiszler, Karen Geiszler Hair & Beauty

Karen Geiszler has been working in hair and beauty for over 30 years and now operates her highly successful one-woman salon where she delivers hairdressing, skin consultations, relaxation facials, microdermabrasion, advanced facials, peels, IPL, LED, laser skin rejuvenation, radiofrequency skin tightening, ultrasound fat cavitation, laser vascular lesion removal, Plasma Fibroblast, laser tattoo removal and EpiBlading. She also holds the highest qualification for laser in Queensland and specialises in laser and energy-based device education which is unique to the area and sets her apart.

BUSINESS DIRECTOR/OWNER OF THE YEAR Sponsored by Kitomba

Gry Tømte, HÜD

Founded in 2014, HÜD is an award-winning skin clinic, based in Melbourne and is the Scandi, minimalist brainchild of Norwegian born skin expert, Gry Tømte. Founded in 2014 HÜD is now one of Australia’s premium beauty experiences and features seven treatment rooms, plus a brow bar, skin consultation lounge, spray tan room and reception. Gry’s team of 16 talented and passionate staff are focused on delivering personalised, purpose driven skincare solutions and exceptional customer service. Gry is open to admitting that to learn better ways to lead her business she knew that first she had to lead the team rather than managing processes and through her success in exactly that, HÜD is today one of the top clinics in Australia; famous for its purpose driven, people first business model, life changing results, a leading team culture and multiple accolades.

COSMETIC TATTOOIST OF THE YEAR

Sponsored by Exceed

Bobbie Charles is a high-quality skin and cosmetic clinic located across two Brisbane locations offering a holistic range of treatments to save time for the busy client, with one at Lutwyche as well as the recently opened clinic at West Village in West End. The Lutwyche clinic has three treatment rooms, offering skin, lash and brow services while the West Village clinic serves as the flagship location, with six treatment rooms offering skin, lash, brow, makeup, cosmetic tattoo and injectables services. Education, expert technique and strict attention to detail is at the forefront of everything they do, priding themselves on empowering clients at each and every visit. Led by owner Danielle Dwyer, the industry leading team consists of Educators, Registered Nurses, Dermal Clinicians, Skin Therapists and Lash and Brow Technicians, delivering the best skin and cosmetic treatments to their clients.

BRIDAL/FORMAL MAKE UP ARTIST OF THE YEAR Sponsored by Bodyography

Pearlin McCarthy

Pearlin believes being a good makeup artist requires a creative imagination, a strong visual sense, patience as well as good communication skills. With a qualification in graphic design from Curtin University, she ha salways been fascinated by the power of the visual image, whether on the page or on a face. Her style is versatile and she is able to cater for a wide variety of clients of all ages. Already multi-accoladed, this is not her first award. She regularly takes part in competitions which have cemented her professional standing within the industry. She has most recently helped judge the Perth Makeup Competitions and will soon be judging the makeup competitions at the Sydney Beauty Expo.

HIGH FASHION/EDITORIAL MAKE UP ARTIST OF THE YEAR Sponsored by Bodyography

Julia Green

For over 20 years, Julia has had a full career working seamlessly across fashion editorial, advertising, runway shows, tv commercials, film, music videos and celebrity clients. Whatever the look that Julia

Winners continued over page...

is creating, her mantra is ‘Is this beautiful?’. Be it for a commercial shoot or editorial, she aims for beauty. Her advertising clients have includeded Maybelline New York, Garnier, Inika Organic, Raww Cosmetics, DB Cosmetics, Nike, Speedo, Georg Jensen, Tourism Australia, Fetch TV, Thurley, CottonOn, Just Jeans and Bonds. She has also worked with several VIP’s including Rachel Griffiths, Eric Bana, Essie Davis, Ruby Rose, Rachael Taylor, Natalie Bassingthwaighte, Magda Szubanski, Elizabeth Debicki, Sigrid Thornton, Lisa McCune, Kerry Armstrong, Georgie Gardner, Tiff Hall and Anna Heinrich.

QLD SALON/SPA/CLINIC OF THE YEAR (4 TREATMENT ROOMS OR LESS) Sponsored by Gay Wardle Skin Institute

Ultra Medi Spa

Formerly known as Ultra Essence, Ultra Medi Spa is still Mackay’s premium choice for a relaxing yet restorative experience and they are renowned in the community for their personalized experience and unparalleled results. This tranquil day spa treats every client like royalty and provide a wide range of professional treatments including the incredibly beneficial float tank therapy. Their extensive service menu and use of environmentally conscious Australian products, combined with their talented, passionate and skilled beauty therapists places them at the highest level in care and knowledge in the industry. They are also committed to the future of our environment and community with many sustainability initiatives. Lush with greenery, inside and out, their tropical outdoor oasis with comfy lounges and organic teas is renowned throughout the local area as the ultimate escape.

VIC/TAS/SA SALON/SPA/CLINIC OF THE YEAR (4 TREATMENT ROOMS OR LESS) Sponsored by Dermapenworld

Luminary Melbourne

WA/NT SALON/SPA/CLINIC OF THE YEAR (4 TREATMENT ROOMS OR LESS) Sponsored by Circadia

Sapphire Skin Studio

Led by Bel Macri, Sapphire Skin Studio have fast established themselves as the go-to skin clinic in Perth’s East & Hills suburbs for results driven and the most advanced skin treatments. They have built their reputation on honest, knowledgeable conversations around skin concerns, the most natural and undetectable looking results, and nurturing approach. What truly sets them apart though is their dedication to being a nurse-led, therapist driven clinic, helping our clients to achieve optimum skin health and maintain their long term skin goals. Bel has had a strong industry presence for the last 15 years and has worked alongside some of Perth’s best plastic surgeons and cosmetic physicians. Sapphire Skin is a second venture for her, already running the successful, award-winning skin clinic, Cosmedica Skin, Mindarie, in Perth’s Northern suburbs since 2014.

NSW/ACT SALON/SPA/CLINIC OF THE YEAR (5 TREATMENT ROOMS OR MORE) Sponsored by Naked Tan

Skin Correctives

Since 2011, Skin Correctives Shellharbour have helped clients to improve their skin through state-of-the-art skin revision technologies and paramedical skincare. After an incredibly successful first year, Skin Correctives expanded to Wollongong in 2012 making them a leading force in beauty throughout the Illawarra region. Combined with their expertise and extensive track record of real, visible results, Director Karen Meiring De Gonzalez enjoys leading and mentoring her local and national award-winning team of dedicated skin professionals who share her passion for skin. Community involvement is key and they have proudly been a member and platinum sponsor for Illawarra Women In Business for several years plus their Our Care For You program provides pampering experiences for carers and parents of children with Autism.

WA/NT SALON/SPA/CLINIC OF THE YEAR (5 TREATMENT ROOMS OR MORE) Sponsored by Guiya Minerals Luminary Melbourne was created by internationally trained skin expert Nicolette Kocsi Goldberg to be a safe haven for skin concerns and conditions. The approach involves a complete holistic approach, transforming the skin from within with classic and modern technology with active ingredients to achieve long lasting clinical results. The calm and inviting environment is a true reflection of Nicolette’s approach to treating the skins health and bringing holistic clinical effective treatments to the Australia. She is one of the first Australians to be trained on the Dr Vodder method of Lymphatic drainage, Gua Sha Fusion Facial, Qi Beauty & Advanced Neo Lifting Facial & Buccal Massage and the only one trained or advanced certified in all four methods. The Luminary reputation has been built on excellent levels of client care and service that has set a new benchmark for clinical dermal treatments in Melbourne.

Love Beauty

With the holistic mantra of ‘healing over concealing’, LoveBeauty Skin Clinic was created by Rachel Diaz as a business fundamentally based on client care. Rachel and the team promote self-love and acceptance as a starting point, guiding clientele to listen to their symptoms and supporting them with the knowledge to take back control of their health via the mind, body, skin connection. They even have an in-house Holistic Skin Nutritionist as common problematic skin conditions are more than just skin deep. Above all they are passionate about delivering the latest innovations and technologies to Perth and making sure locals never miss out, ensuring they were first in WA to introduce the Dermalux MD system and new laser genesis treatment with the Cutera XEO platform.

AUSTRALIAN SALON/SPA/CLINIC OF THE YEAR (5 TREATMENT ROOMS OR MORE) Sponsored by mocha group

NATIONAL WHOLESALER OF THE YEAR Sponsored by Beauty Pro by Dateline Imports

The Global Beauty Group

AND VIC/TAS/SA SALON/SPA/CLINIC OF THE YEAR

(5 TREATMENT ROOMS OR MORE)

Sponsored by The Australian and Dermal Laser Institute

The Global Beauty Group mission is to make people feel wonderful, by providing all beauty businesses with the opportunity to experience the latest in cutting-edge aesthetic technology. Their emphasis is on superior quality and innovation delivered at the best possible price. They offer an extensive equipment range, flexible financing and gold standard customer service ensure each and every client feels they are receiving the very best that the industry has to offer. Co-Founders Kane Hammond and Gary Posner are committed to being regarded by Salon, Spa, Clinic and Practice Owners as the No. 1 Aesthetic and Medical Grade Devices company in the world.

AUSTRALIAN SALON/SPA/ CLINIC OF THE YEAR (4 TREATMENT ROOMS OR LESS) Sponsored by mocha group AND NSW/ACT SALON/

SPA/CLINIC OF THE YEAR (4 TREATMENT ROOMS OR LESS) Sponsored by TAFE NSW

Skintifix

Skintifix was created by industry powerhouse and author Robyn McAlpine to empower every person who walks through the doors. It is her passion to help women understand their skin so that they can feel empowered making skin care choices. For 14 years and counting, the Skintifix values have been built on education, kindness, leadership and accountability in this intimate and luxurious Newcastle clinic. Everything they do is deeply rooted in purpose and intention and every interaction is based on a desire to do what will support the client best, with the art of Corneotherapy and their famous skin consultations at their core.

James Vivian

After experiencing a life-changing facial back in 2003 James Vivian was inspired to swap a career in music for one in dermal therapies. James’ entrepreneurial spirit has taken him all over the world wheeling and peeling and he is now joined by a carefully selected team of experienced clinicians, transformative technologies and kick-ass cosmeceuticals at his eponymous clinic in Toorak. Dubbed a skincare luminary, his dedication, care and innate understanding of the links between skin, mind, body and environment flow through every skin venture he touches, making each clinic visit an experience that goes far beyond skincare. Here the approach is holistic, the methods proven and the commitment unwavering. With access to sophisticated technologies, products that pack a punch and a considered follow up system, the James Vivian experience is something that far exceeds just a facial.

www.mochagroup.com.au Facebook: Mocha Beauty Australia Instagram: @mochabeautyaustralia

2023 ABIA Hall of Fame & Humanitarian A highly anticipated and very special part of the Annual ABIA’s is the surprise announcements of 2 very special, nominated awards, recognising exceptional service to the Industry and this years recipients were no exception

The visionary creators of global beauty brand Elleebana, Otto and Zoe Mitter were awarded ABIA Humanitarian of the Year 2023, representing the phenomenal impact this industry duo has had both here and overseas and announced by mocha group’s Editor in Chief, Louise May

inducted into the ABIA Hall of Fame 2023, representing the phenomenal impact she has had on the next-gen as well as her peers.

Otto and Zoe Mittner are best known for their brand Elleebana’s superior quality of products, their innovative research and development and state-of-the-art training programs and symposiums that offer stylists and educators the competitive edge to succeed in the fastpaced world of beauty. This passion and dedication has seen Elleebana expand to over 60 countries worldwide. But, it is their dedication to making a difference behind the scenes that stands out. They have raised literally thousands of dollars specifically towards various domestic and family violence foundations and shelters. They have helped fund a bus that goes out to remote communities offering free hair and beauty services. And they were dedicated to incredible work for the Bush Fire Appeal saving our precious wildlife after environmental disasters. Annually they are always looking for ways to help disadvantaged children and play a huge role in supporting families with a PKU diagnosis of new born’s through MDDA.

Elle Wilson is a distinguished entrepreneur, educator, author, and mentor with a steadfast commitment to the beauty industry and the empowerment of women. Originating from Geelong, Victoria, she acquired her first beauty salon in 1985 at the age of 21 and subsequently expanded it to a large team, laying the foundation for a remarkable career. In 2012, she founded Brow Artists International, which later evolved into TrueBrow International relocating for a time to New York, speaking at events across the United States as well as launching her business coaching and mentoring career alongside business analyst Bryan Santos. She also introduced Elevate, an international mentoring program for women, and subsequently published her Amazon best-selling book, The Power Shift. In 2022, she travelled to her beloved Greece to expand TrueBrow International throughout Europe and the UK, with a vision to establish Australia as a global leader in natural eyebrow education. Her extensive experience, passion, and unwavering commitment to the beauty industry and women’s empowerment has inspired countless individuals, businesses, and industry professionals.

Presented by Otto MItter, sponsored Elleebana and supported by mocha group, Beauty industry icon Elle Wilson was

Congratulations to our worthy 2023 inductees, Otto and Zoe Mitter and Elle Wilson

Industry’s Next Gen Stars Named in Beauty Squad at ABIA 2023.

Four of the country’s beauty industry’s most promising new talents have been named as part of the ABIA Beauty Squad 2023 at the Australian Beauty Industry Awards. The annual Australian Beauty Squad competition is aimed at the rising stars of the Australian Beauty Industry to assist four talented beauty therapists, dermal clinicians and/or salon owners, aged 35 and under, on their road to fame and fortune. The team enjoy a host of prizes as well as a stay in the BEAUTY SQUAD House where industry icons and mentors visit to get up close and personal with the team making this competition the most coveted of all competitions aimed at these next-gen superstars. The Beauty Squad winners for 2023 are:

Chelsea Holmes,

Skin Love Clinic, Camden, NSW

Elise Birchall, LILI Skin Co, Philip, ACT Laura Mitchell, James Vivian, Toorak, VIC Morgan Harris, The Beauty Extract, Vermont, VIC

“These four individuals represent the next generation of beauty industry talent and are shining beacons for where the industry is headed. I am continuously so impressed with the level of skill each of our Beaty Squad winners continue to show and our incredible team can’t wait to mentor them all to reach exciting new heights.” Linda Woodhead, mocha group and Beauty Squad Owner

2023 Beauty Squad with Sponsors

Chelsea Holmes has been in the beauty industry for 10 years, specialising in skin for 3 of her proudest years so far. Having put her heart and soul into each individual client and treatment, providing skin education, performing both relaxation and results driven treatments in a safe space and support her clients in and outside of clinic is what she loves to do. Her current role at Skin Love Clinic Camden draws on her strengths and she loves to create an environment to match her client’s energy through her role as a skin therapist. Elise Birchall is a qualified Dermal Clinician, Trainer and Assessor working in the industry for over 10 years as a practicing skin therapist, dermal clinician, beauty therapist, and educator. As a Dermal Clinician, her approach to skin health comes from working primarily on skin function. She thrives on the problem-solving aspect of skin care and skin health, determining the external and internal issues that can cause concern. She holds a full membership with the Australasian Society of Dermal Clinicians (ASDC) and is on the board for the ASDC in a governance role. and prior to owning LILI Skin Co, she worked in cosmetic clinics and for the Australian Capital Training Institute as Director and Educator.

From Left Elise Birchall, Morgan Harris, Laura Mitchell & Chelsea Holmes.

Laura Mitchell is employed at James Vivian in Toorak, as a full-time Dermal Therapist. Her thirst for knowledge originally led her to want to become a teacher, however, a part-time role at a beauty salon back in England derailed these plans as she quickly fell in love with the environment of such a magical place. This desire to deepen her knowledge in beauty and skin eventually led her to Australia, where she took every possible opportunity to learn and refine her Beauty Therapy practices. Her thirst for knowledge is being met and she looks forward to every opportunity available to further her career and knowledge. Morgan Harris has almost 14 years of experience in the beauty industry and is a proud owner of The Beauty Extract, a successful salon located in Vermont, Victoria. She specialises in Cosmetic Tattoo, Skin and Beauty services and has a team of three individuals who are like family, whose skills and strengths complement each other, working collaboratively to foster growth and development. Her passion is to provide a personalised approach to care that emphasizes a more natural and effortless appearance, rather than the heavily stylized and often exaggerated looks commonly seen on social media platforms with a philosophy that is in line with her eco-conscious salon and first hand understanding of the importance of our planet and its vulnerabilities. The Squad house is planned for February 2024 and the initiative is proudly sponsored by Dermapenworld, inskincosmedics, Gay Wardle Skin Institute, elleebana and Timley

Meet the

With almost 14 years of experience in the beauty industry, Morgan Harris is the proud owner of The Beauty Extract, a successful salon located in Vermont, Victoria. They specialise in Cosmetic Tattoo, Skin and Beauty services. The salon has been situated in their new location for approximately 18 months and it has been an incredible rewarding experience seeing Morgan’s vision become a reality. Morgan is fortunate to have a team of three individuals who are like family to her. Their skills and strengths complement each other, and they work collaboratively to foster growth and development. Morgan always strives to improve herself, she possesses strong leadership skills, excels in client relations, and impeccable attention to detail in all aspects of her career. Her passion is to provide a personalised approach to care that emphasises a more natural and effortless appearance, rather than the heavily stylised and often exaggerated looks commonly seen on social media platforms like Instagram. This philosophy is in line with her eco-conscious salon and her first hand understanding of the importance of the planet and its vulnerabilities. Editor Louise May chats with Morgan Harris about her industry journey, what she is looking forward to with the Beauty Squad House and some other fun stuff!

What made you want to be a Beauty Therapist?

For me, it all started with a desire to be creative and artistic. My cousin, a ballroom dancer who frequently competed in competitions, introduced me to makeup and tanning at a young age, which ignited my interest in the big wide world of beauty! Working in the beauty industry allows me to express my creativity while uplifting and

nurturing others. I am proud to be part of such a diverse industry that offers countless opportunities for personal and professional development. As I continue to grow in my career, I have developed a strong desire to inspire and support my team in reaching their full potential.

What kind of treatment is your favourite and why?

Throughout my 14-year career in the beauty industry, I have dabbled in various fields, including makeup, nails, brows, and eyelash extensions. However, it was cosmetic tattooing that truly captured my heart and became my niche eight years ago. This line of work offers limitless opportunities for growth and specialization, making it an exciting field to be a part of. Nothing brings me more joy than helping my clients rock a fresh, flattering Cosmetic Brow, Lip or Eyeliner procedure! As a cosmetic tattoo artist, I live and breathe the art of enhancing natural beauty with expertly crafted shapes, colours, and techniques that flatter each unique face. Seeing my clients light up with confidence and radiance is what fuels my passion for this art form. I’m all about enhancing natural beauty, and my goto techniques are the lash line enhancement and soft shading for the eyes. It’s the perfect way to add a little oomph without shouting it from the rooftops. I’ve recently learned a cool new technique called nano brows that’s a game-changer. Instead of using a microblade, I wield a machine to craft the most natural-looking strokes that look so much more flattering and has minimal trauma to the skin. And let’s not forget the lip blush! I love emphasising the perfect cupid’s bow and border, delivering a natural fresh and youthful vibe.

How do you manage life and work balance?

Ahh, the timeless pursuit of juggling work and play! As someone who loves to learn and loves what I do, it’s often difficult to step away, but I’ve found that goal setting and a structured calendar help me stay focused and balanced. Prioritizing my well-being, relationships, career, goals, and hobbies is essential for ensuring a healthy balance. Embarking on the path to self-mastery and finding the balance between work and play isn’t a breeze, but I’m all for it. It’s a non-stop adventure that lasts a lifetime.

Who inspires you in the beauty industry and why?

The beauty industry is populated by so many remarkable business owners and therapists, all of whom I admire. I’m fascinated by how each individual finds their way in the industry, whether it’s through coaching, teaching, expanding their business, or simply creating their ideal lifestyle while treating clients. I draw inspiration from all of these amazing people around me. One individual who has left a profound impact is Tess Tattoo, a world-renowned lip tattoo artist from Canada. I had the privilege of attending her course in Australia last year. Tess Tattoo has already made a name for herself in the world of Lip PMU despite being 24years old. Not only is she confident and poised, but she also trains individuals from all around the globe. Her ability to connect with others is truly impressive... Her approach is authentic, research-based, and knowledgeable. She taught me to think simply and intentionally about things and to always go with your gut.

If you could spend a day with anyone from a business or lifestyle mentorship perspective, who would it be and why? For me, it’s all about soaking up some wisdom from the skincare legend, Gay Wardle. Her passion and expertise in the field are truly inspiring, and I’d be all ears as she spills the beans on all things skin. Not only is she a font of knowledge, but her courses and discussions are also seriously captivating. Plus, rumour has it she’s one of the nicest people out there. Spending a day under her wing would be an absolute dream come true.

How important is training and education for you?

Learning is a passion for us, and we make it a point to share our newfound knowledge with our clients and offer the most extraordinary service. Monthly training sessions are a must, and we love to stay on top of our game by attending online courses and events. My favourite? The APMAC course, which connects us with talented cosmetic tattooists from around the world! It’s mind-blowing to see how much the industry has evolved over the years, with learning made easypeasy thanks to the wealth of online courses out there. Our industry is on fire at the moment with knowledge!

Can you tell us a little about what you are most looking forward to being a member of the Beauty Squad team? I am thrilled to embark on this one-of-a-kind experience, and eager to acquire new skills and knowledge. I cannot wait to be amongst so much talent in the beauty squad house, I am absolutely thrilled about this opportunity; it feels like a dream come true! I cannot wait to be up close and personal with so many of the industries talented trainers and mentors. I’m excited to work alongside the other three members of the “Beauty Squad,” soak up the knowledge, embrace the journey, and have a blast!

Where do you see yourself in 10 years’ time?

In a decade, I’d love to see our clinic grow and blossom, all while keeping our earthy and grounded atmosphere and top-quality service. I’m thrilled to have a team of three and would love our supportive team to grow and amplify the incredible experience and offerings at the Beauty Extract. I am excited to see where these next few years take us!!

FUN FIVE MINUTES WITH MORGAN

Worst fashion moment: I am not a trendy fashionista that’s for sure! So, there are many moments I have had a not-so-great fashion moment, particularly one when I was holidaying and forgot to pack my shoes, so I had to wear runners to a fancy restaurant. Fave place to holiday: up the coast, beach, or national park is where you will find me! Fave drink: tea, as my team would know, half drunken rooibos tea with rice milk left around the clinic! And of a night out, Pornstar Martinis! Fave type of music/song: I am a fan of ambient music! Whether it’s calming atmosphere tunes or with a touch of country, I enjoy it all. Just no screamo music! If you weren’t a Beauty Therapist, you would be? - If I wasn’t a Beauty Therapist, I would do something to do with animals. Work at a zoo or animal shelter.

DERMAL

Going Beyond the Skin: Consultations That Connect. By James Vivian, Dermal Clinician.

For many of us, consultations form an essential part of our businesses. It’s often where the client journey begins and it’s where our clients first discover if we’re the right people for the gig. Every clinic will offer consultations in their own unique way and I encourage you to continually assess and adapt your consultation processes as your business and clientele evolves. For me, I consider the consultation as a performance and with that I have my ‘spiel’ that I have honed over the years. But spiel aside, no two consultations are ever the same, and just when I think I’ve perfected my consultation process (my version of perfect) that I find a new way that allows me to better connect with my clients. Emphasis on connect. I’ve read Beauty Biz enough times to know there are always excellent articles appearing on the art of consultation, such as suggested language to consider, how to analyse the skin and the importance of homecare and treatment plans. In addition to these essential points, I would like to share with you some information that we touch on within each and every consultation – information that you might notice has nothing to do with the skin but everything to do with the person sitting (or laying) across from you. Now somewhere along my Dermal Clinician journey, I took a long hard look at why clients may not return to our clinic. Whilst I wish I could say we’ve never lost a client, it’s simply not true. I learned early on that you’ll never make everyone happy but it certainly shouldn’t stop you from trying. Clients can come and go for a multitude of differing reasons and in my analysis I decided that people didn’t return to our business when they: a. Didn’t like us personally b. Didn’t like their results c. Had too much downtime/discomfort d. Cost/time barriers The moment I refined these became the moment I did everything I could to prevent them from reoccurring. How did I do this? I discussed them in my consultation. Not always, of course, but clients will often have a pretty good idea of the type of client they want to be before they book in for their consultation. 34

Beauty Biz Year 16 Issue 5

They might have been to a few clinics before and therefore they know how regularly they like to visit and they have the means to invest! Alternatively, they might be a first time facial-goer, however, and they don’t have all the money in the world to spend on their skin. Doesn’t it just make sense that the person who knows this information more than anyone is you? At James Vivian, getting on the same page with a client is our main priority when it comes to the consultation process. For example, we ask our clients to either bring in the skincare they’re using or a photo of them so that we can review what they’re using and, if suitable for their skin, include them in their skincare plan. But what I also want to know is: a. Where did this skincare come from? Did they buy it? Did someone gift it to them. How long have they had it? Do they like it? Are they working (in their opinion)? b. Are they happy to start a fresh with skincare that I will suggest post-consultation c. Do they want to use up as much of it as possible They answer and we’re on the same page. We ask if clients are open to downtime and discomfort so that we can ensure that the treatment plans we’re suggesting will align. We also want to know restrictions around: a. Budget b. Ability to visit regularly c. Ability to commit to an at-home skincare routine The above questions, and more, are asked on our consultation form that a client completes preconsultation. They provide clear areas of focus and it’s important to note that just because a client has highlighted budget concerns, for example, we will still provide them with all the advice and education they need for us to do our best work as we’re still in charge of this consultation. For the budget topic (which FYI initially I would always be no nervous broaching but now no longer), I make

a statement such as… ‘You’ve mentioned that budget is a consideration. We ask the question as a conversation starter to let you know that as we make suggestions for your skin, both from a treatment and homecare perspective, that you should always feel comfortable to let us know how that’s feeling from your end budget-wise. You’re the only one who knows your budget and we want to ensure that our suggestions are suiting both your skin and your personal needs.’ I’m always so surprised after I say something like this to people who have highlighted budget as a concern that they say ‘Oh, James…I’ll take whatever advice you give me.’ Great news, of course, but we had still had a great conversation and opened up the space for this to be reviewed by the client if needed as a client’s ability to visit and spend does fluctuate over the years. In life, in love and in skin, many of us are looking for connection. We’re looking for The One and you never know who’s about to walk through your doors. Let your client know that you’re The One and take your consultations to the next level. Consider what information you might want to know more about so that you can connect your clients with their best skincare and treatment options that not only suit their skin but also them. Remember, attached to every skin is a person with needs and wants so don’t be afraid to ask exactly what they are. (Please take everything above with a grain of exfoliant as they are just my opinion and tools we use in our business daily.) @jamesvivian

DERMAL

Consultation Deliberation: To Charge Or Not To Charge? By Alanna Douglas, Skin Freak Academy

This conversation has been around since I started in the industry (a long time ago) and it’s still a point on contention. To charge or not to charge? Profitability, worthiness and backing yourself need to come into the equation. Your offerings also need to match your mission and values if they don’t align you will end up beating your head up against a brick wall wondering why everything is so hard! Let’s begin with profitability, you know that time in our industry is precious and investing it wisely is always a good idea. There are two ways to think about this the first being that giving of your time will result in a reciprocation of the gesture in the client then deciding to invest in you. The second being that time is a valuable resource along with knowledge and much alike other specialists charging for your time and energy is vital. What are the pros and cons of not charging for your time? To begin not charging for your time is possibly more on the risky side, you are not guaranteed a return on your time. This can leave you feeling burnt out and falling out of love with what you do. Being rejected repeatedly from a free consult is soul crushing over time. It doesn’t mean that this will be the case always, but in my experience often these are clients who want the information and will jump online when they get home and find something similar. This system is not something that I personally do but I know that for some business models it can work well if they have a solid client attraction program and are super specific on who they serve. 36

Beauty Biz Year 16 Issue 5

Let’s dive into the pros and cons of charging for your time. The only downside is that it may feel a little icky for you to begin with (side note this is a sign that you need to work on receiving from others) but once you get past this and see the amazingness that comes from charging for your time you will be kicking yourself that you didn’t do it sooner! The greatest advantage that comes from charging for you time is that you get clients who are serious about their skin and want your knowledge and help. Yes, you read that right you will be able to help them, have conversations about their skin health and wellness and take them on a skin journey. Here is what I do and the way I have implemented this strategy effectively and why it works so well! When a client books their first appointment with me, I have a service that they book called a “Skin Wellness Facial” this includes a 40-minute skin health check-up and consultation. I then prescribe an hour facial treatment based on their skin needs on the day. Creating the space to have conversations and taking back control of the treatment room is incredibly empowering! You the clinician who has trained and is an expert in their field creates the treatment; not the client choosing

from a pricelist based on what they think they need. Now I know this is different to the usual book xyz facial come in have the treatment and voila! If you want to get serious about skin then you need to get serious about your time, and what you offer for prospective clients to book in for. This, in my experience has led to very happy engaged clients and allows me to fulfill my mission of changing skin and changing lives.

www.skinfreakacademy.com.au

TAKE

TH E

WORRY

OVERP ROC ESSING

OUT

LASHE S

WIT H

I N N O V A T I O N L A S H

B R O W

I N

L A M I N A T I O N

• UTILISING A CYSTEAMINE HCL ACTIVE AND CONTAINING NO THIOGLYCOLATE ALLOWS FOR GENTLE AND EFFECTIVE LASH LIFT/LAMINATION RESULTS WHICH MINIMISES THE CHANCE OF OVER PROCESSING • LASTS UP TO 6 TO 8 WEEKS, WITH REDUCED CHANCE OF UNRULY GROW OUT IN THE LASH GROWTH CYCLE. • A SYNERGISTIC SYSTEM THAT INCORPORATES RE-GEN WITH REVOLUTIONARY POWERBOND TECHNOLOGY • VEGAN FRIENDLY FORMULATION

Scan to unlock our Lash & Brow Lamination Secrets

C L I N I C A L T R I A L S O F R E - G E N U N D E R S E M I M AG I N G

Lashes treated with an alternative lash lift system

A U S T R A L I A N

B O R N

w w w.e l l e e b a n a .c o m

info@elleebana.com

Lashes treated with Elleeplex Profusion + ReGen

G L O B A L L Y

@elleebana

Improved strength and condition after chemical process

L O V E D

elleebana

DERMAL

Merkel Cells! What Are They? What Do They Do? By Gay Wardle

Cell Biology has always been a fascination of mine and I love researching all the cells that have to do with the skin. In this article I am going give a little information on our beautiful Merkel Cells. So, what are they? Merkel cells are tactile epithelial cells they also are known as MerkelRanvier cells. They are named after a German anatomist – Friedrich Merkel, this amazing scientist discovered these cells way back in 1875. They are very specialized cells that are involved in light tough sensation. You will find these cells in the basal or germativum layer of the epidermis, this is the bottom layer of the epidermis. Being situated in the Basal layer allows the cells to have contact with sensory nerve endings, this is a crucial part of their function. These cells are distributed throughout the skin, but they are most densely concentrated in areas that are particularly sensitive to touch, like the fingertips, the lips, and the bases of hair follicles. Merkel cells are a type of mechanoreceptor, they are essential for detecting mechanical pressure and textile and, work in conjunction with nerve endings. Specifically, the terminal branches of afferent somatosensory neurons, this forms Merkel cell-neurite complexes.

Let`s talk about the origin of the Merkel Cell

Merkel cells are believed to originate from the epidermal lineage. This means they arise from the same progenitor cells that give rise to other epidermal cells, like keratinocytes. There is some debate and evidence suggesting that, at least in certain parts of the body, Merkel cells might arise from the neural crest lineage, a group of cells in the developing embryo that can give rise to a variety of cell types, including some nerve cells. Differentiation: As the developing skin progresses, certain precursor cells receive molecular signals that induce them to differentiate into Merkel cells. The key transcription factors involved in this differentiation include a basic helix-loop-helix transcription factors. This is critical for Merkel cell specification. Once the differentiated, Merkel cells associate with somatosensory neurons to form the Merkel cell-neurite complex, essential for their mechanosensory function. This interaction is likely facilitated by the release of specific growth factors and other molecular signals attract nerve endings. Maturation: As Merkel cells mature, they begin to produce and store neurotransmitters, especially those like serotonin and metenkephalin. These neurotransmitters are crucial to Merkel cell function, as they are released upon mechanical stimulation to activate associated nerve endings. 38

Beauty Biz Year 16 Issue 5

Mechanosensitve Ion Channels: Mature Merkel cells express various ion channels that render them sensitive to mechanical stimulation, including Piezo2 channels. These channels play a pivotal role in translating mechanical force into cellular response. Postnatal Development: Merkel cells can be detected as early as the second trimester of gestation. Afte3r birth, the number of Merkel cells in the skin gradually increases, reaching an adult pattern around adolescence. The development of Merkel cells involves a complex interplay of genetic, molecular, and environmental factors. Despite substantial progress in understanding their development , many details about the origins, differentiation, and maturation of Merkel cells continue to be subjects of ongoing research.

How do the cells function?

Because Merkel cells are mechanosensory cells, when pressure is applied to the skin, it deforms the Merkel cell. This action then causes the release of neurotransmitters. The cascade is stimulating the sensory neuron, and a nerve impulse is then sent to the brain. The response is a perception of a sensation of light touch or pressure. This means they respond continuously to sustained pressure, which allows persons to sense prolonged touch and pressure. This is in contrast to other mechanoreceptors in the skin, like Pacinian corpuscles, which are fast-adapting and respond primarily to changes in stimulus.

Let me break down their importance for you!

Fine touch Sensation: Merkel cells are essential for detecting and processing tactile stimuli that inform us about the detailed textures of objects. When you can discern the difference between the feel of silk and sandpaper or differentiate between various fabric textures, you can thank the Merkel cell-neurite complexes. Shape and Edge Detection: Along with texture, Merkel cells are especially sensitive to points, corners, and edges. This ability is vital for tasks that require precision, like reading Braille. Steady-State Touch: Merkel cells are slowadapting type I mechanoreceptors, meaning they continue to send signals as long as a touch stimulus is present. This allows us to maintain a steady grip on objects or to be constantly aware of a light touch.

Contribution to Skin Health: While their primary role is sensory, the presence of Merkel cells in the skin suggests they might play other roles in maintaining skin health, although these functions are not as well-understood.

So, what can go wrong with our Merkel cells?

Abnormalities in Merkel cells can lead to Merkel cell carcinoma, a rare but aggressive form of skin cancer. Understanding Merkel cells is crucial for diagnosing and treating this condition. Trauma: Physical damage to the skin might damage Merkel cells and their associated nerve endings, impairing tactile sensation. Neurological Diseases: Conditions that affect nerve endings or nerve function can indirectly impact Merkel cell function since these cells rely on their interaction with nerve endings to transmit sensory information. Skin Diseases: Some skin conditions might influence the health and function of the epidermis, potentially affecting Merkel cells. Ageing: Like other cells in the body, Merkel cells might decline in function with age, contributing to decreased tactile sensitivity in the elderly.

Keeping Merkel happy and healthy!

Sun protection: Since sun exposure is a risk factor for Merkel cell carcinoma, using sunscreens, wearing protective clothing, and avoiding excessive sun exposure can help protect Merkel cells and the skin in general. Maintain skin health: Hydrate, avoid using excessive drying agents, protect the barrier of the skin. Avoid chemical exposure: Minimizing contact with harmful chemicals or potential irritants can help preserve skin cell function. Avoid pollution as much as possible. In conclusion, while the skin has various components and cell types that contribute to its multifaceted functions, Merkel cells are pivotal for the fine touch sensations that allow us to interact with our environment with precision and awareness. The absence or dysfunction of Merkel cells would significantly impair our ability to detect detailed tactile information. www.gwsi.com.au

PROFILE

The Latest Regenerative Force in Skin Rejuvenation. For practices looking to stay at the forefront of skin innovation. Wait no longer. You can now harness the regenerative potential of Exosomes in combination with Dermapen Treatments to improve the appearance of a wide range of skin conditions. Curious to know more? Keep reading to get up to speed on the latest and safest in regenerative skincare.

What are Exosomes? Exosomes are nano (30200nm), extracellular vesicles (a tiny bubble of fluid enclosed by a lipid bilayer) found particularly in mesenchymal stem cells (MSCs). Approximately 1/1000th of an average human cell, they contain biomolecules —including proteins, lipids, enzymes, antioxidants, and nucleic acids (a naturally occurring chemical compound) — that play significant roles in intercellular communication. In other words, Exosomes act as shuttles or messengers from stem cells to other cells telling them how and when to react.

A Safe Laboratory-created Technology New nanobiotechnology allows for the biomimetic synthesis of Exosomes, ensuring greater purity, safety and concentration. If you haven’t heard of biomimetic synthesis before, it’s where scientists use the composition of something in nature as a blueprint to make incredible things. In this case, informationcarrying molecules. The technology is able to combine together engineered chemical complexes with a membranous coating to replicate how natural Exosomes appear, behave and work. The advantage of biomimetic ‘imitation of life’ Exosomes is that both product and patient outcomes are more controlled and predictable due to the complete removal of any human or animal matter. “By isolating the building blocks that contribute to a biological structure (such as peptides and proteins), biomimetic science facilitates an exact replication that is not compromised and can offer increased versatility”

How Do They Help Skin Regenerate? In the skin, these biomimetic, MSC-like Exosomes have been shown to enhance collagen synthesis, angiogenesis, cellular proliferation and to support wound recovery17EXO. Patient results may include: • Effective skin rejuvenation for the face, neck and hands.

• Dramatically diminished appearance of upper lip and smile lines, crow’s feet, and neck rings. • Reduced appearance of age spots and acne scars including skin depressions, and undereye hollows.

with human tissue. This is why our MSC-like, biomimetic exosomes are so revolutionary across the aesthetic market. We’ve partnered with the most progressive innovators in synthetic, UC-derived, MSC-derived Exosomes.

• Improved texture, tone and vitality for a more vibrant appearance without surgery.

Maintaining Patient Comfort & Exosome Integrity

Remarkable Wound-healing Potential

With 1920 puncture channels created per second, Dermapen 4 delivers the most concentrated saturation of exosomes into the skin, even above and beyond nap page injections or mesotherapy techniques.

Dermapen Treatments deliver such amazing results by triggering the skin’s controlled wound-healing response. Laboratorysynthesised Exosomes promote wound healing by: • Speeding up wound closure • Reducing cicatricial healing / scar formation • Regulating collagen fibre distribution • Supporting the regeneration of adnexa (skin appendages, including hair and sebaceous glands, nerves and blood vessels)18EXO The synergistic combination of infusing topical Exosomes with Dermapen opens a new frontier of results for forward-thinking practices.

Dp Dermaceuticals Exosomes Products DermapenWorld has recently launched its Exosome range so Authorised Treatment Providers can harness the regenerative and innovative technology. It awakens a new force in regenerative therapies without the withdrawal of autologous blood (PRP) or fat (nano-fat). The two specialty serums contain Exosomes and other breakthrough technology, such as superior delivery systems: HylaFuse™ (triple molecular weighted Hyaluronic Acid complex) and Calphasomes™ (hydroxyapatite / calcium phosphate).

First to Market DermapenWorld was the first to market in Australia and remains the leader in nonautologous regenerative therapies. We understand that Exosomes harvested from animal or botanical sources are not compatible

Exosomes are also temperature sensitive. Dp Dermaceuticals™ supports their natural environment, which thrives between 20°C/68°F and 37.2°C/99°F. The use of thermolytic or radio frequency delivery, melts lipids and compromises exosome and protein integrity. Both MG-EXO-SKIN (professional-exclusive Meso-Glide) and EXO-SKIN (at-home serum) come in sterile or airless aseptic packaging to maintain product integrity.

Dermapen Treatments Exosome Potential

Maximise

When combining Dermapen 4 with MGEXO-SKIN, up to 806,400,000 Exosomes can be delivered into the skin each minute! That’s a colossal number of Exosomes with regeneration capability being dispersed deeply and proportionately into the cutis. The combined therapy allows the regenerative capabilities of Exosomes to accelerate results of microneedling to help improve many skin conditions including sun-damaged, ageing, rosacea and pigmentation. *Li, YJ., Wu, JY., Liu, J. et al. Artificial exosomes for translational nanomedicine. J Nanobiotechnol 19, 242 (2021),

We’re always on the lookout for forwardthinking clinics and aestheticians to join us. Would you like to become an Authorised Treatment Provider? Visit www.Dermapenworld.com Beauty Biz Year 16 Issue 5

PROFILE

Will Fennell’s German Adventure: A Journey into Clean Beauty with Biodroga By Louise May

In the early morning following the Australian Beauty Industry Awards, the charismatic Will Fennell embarked on an exciting journey to Germany. With the bright idea of staying awake after the ala event, he headed straight to the airport to catch his flight, kicking off a whirlwind adventure that would take him to the heart of Biodroga’s world. After enduring two flights and a nervewracking car ride along the infamous German autobahn, where speeds reach a thrilling 180-200 km per hr, Will finally arrived in Baden Baden. Nestled in the embrace of the Black Forest, this quaint German town is where Biodroga has its roots.

DAY 1: DELVING INTO THE BIODROGA EXPERIENCE With a good night’s rest under his belt, Will eagerly dived into day 1 of Biodroga’s Train the Trainer 2023 program. Every year, trainers from around the globe gather in Baden Baden, immersing themselves in the rich heritage of the Biodroga brand. Being part of the German Trainers team for the last five years, Will likened the experience to the excitement of the Eurovision Song Contest, a fusion of nations with a special focus on Europe, the birthplace of Biodroga. This year’s training was particularly special, marked by a significant transformation. Over the past two years, the brand had committed to a 40

Beauty Biz Year 16 Issue 5

major overhaul, steering Biodroga into the realm of clean beauty. Harmful ingredients like PEGs, cyclic silicones, microplastics, and parabens were meticulously removed from all Biodroga products, reflecting the brand’s commitment to both personal and environmental wellness. As a trainer, Will was tasked with introducing the new formulations to countries worldwide, educating them on the essence of this reformulation journey. The brand’s range, already beautiful, underwent a remarkable transformation, aligning with Biodroga’s ethos of non-harm to self or environment. The prospect of a 100% clean product range excited Will, and he endeavoured to ensure that the brand’s values were embraced by countries far and wide. This transformation also involved the launch and relaunch of iconic products, all carefully reformulated to maintain the essence without the inclusion of cyclic silicones and microplastics. This challenging yet fulfilling endeavour was a matter of immense pride for Will. He proudly introduced the new Bioscience products to the global audience, marking a significant milestone in Biodroga’s journey.

The training days were a fusion of education and camaraderie, resembling a close-knit family reunion. Trainers, old and new, united by their love for skin and Biodroga, shared knowledge, experiences, and hearty laughs.

A Glimpse into the Heart of Biodroga: The Black Forest The first day of training delved deep into Biodroga’s product lines. The Bioscience Institute line, emphasising ‘feel good’ spa products rooted in plant extracts, took centre stage. Also on the first day, the trainers embarked on a delightful visit to the Black Forest. This mystical forest holds great significance for Biodroga, as it was here that Walter Friedman, the visionary creator of Biodroga, sourced plants over 65 years ago, a practice continued to this day. The Black Forest, the beating heart of Biodroga, yields the precious Black Forest Complex, a vital component of the Bioscience line. Sourced from the Elder, Moss, and Fern, protected species of the forest, this complex finds its way into all Bioscience formulations. The first night brought shared laughter and a sense of accomplishment after a busy day. Even after the long journey to Germany, the trainers regrouped, cherishing the bonds they shared.

DAY 2: MERGING SCIENCE AND BEAUTY

Following this on day 2, the focus shifted to the Medical Institute line, delving into the science behind active ingredients. Biodroga’s uniqueness lies in its in-house control over every step of the product creation process, all happening in Baden Baden. This ensures not only a top-quality product but also allows them to maintain ethical standards, sourcing ingredients responsibly and emphasizing environmental friendliness. The day concluded with more laughter, bonding over drinks, and savouring yummy German cuisine. Truly, the essence of Germany was experienced not just in the training but also in the delightful evenings shared.

DAY 3: UNVEILING THE FUTURE OF BIODROGA The third day marked a significant event: the Distribution Conference. Owners of Biodroga from around the world gathered to discuss the brand’s future, particularly its exciting foray into clean beauty and cutting-edge ingredient technology. Over the three days, the collective love and passion for Biodroga were celebrated. For Will, Biodroga is a deep love, perhaps second only to the iconic Kylie Minogue and his darling fiancé, David. Each holds a special place in his heart, intertwined with his passion for the brand. As the whirlwind trip came to an end, Will reflected on the incredible journey. Despite the fatigue from the ABIA’s and the long plane trip, the experience was undoubtedly worth every moment. The upcoming 30th anniversary of his association with Biodroga is on the horizon, promising more reasons to celebrate in style. Germany had left its mark yet again, and the future for Biodroga shines brighter than ever. Will and Biodroga are ready to embrace it all, with excitement and commitment. Beauty Biz Editor’s Note: This article is a recount of Will Fennell’s recent trip to Germany, capturing the essence of his incredible journey with Biodroga. Beauty Biz Year 16 Issue 5

PRODUCT PROFILE

New retinol accelerator by dermalogica pro more flaking. better results. In this fast-paced, modern world, many of our clients are looking for immediate results and more advanced outcomes from their professional services. Chemical peels have been a strong and solid global trend for many years, but with our clinic guests having less free time, there is a strong cry for accelerated results post treatment. Dermalogica PRO Retinol Accelerator has been formulated to accelerate the skin’s natural renewal process and boost the results after professional exfoliating treatments providing a noticeable difference. So, what is all the fuss about retinol? Our skin naturally produces a retinoid compound known as Retinoic Acid, which strongly influences epithelial differentiation and proliferation. Retinoic Acid contributes to a normalized rate of cell turnover and desquamation, decreasing the build-up of dead cells on the surface of the stratum corneum which can cause rough skin texture. Retinol and Retinoids are the gold standard in skin treatments and products, when it comes to targeting lines, and wrinkles along with uneven skin tone and texture. Retinoids, are an umbrella term for the entire family of Vitamin A derivatives, helping to regulate cell turnover and collagen production, which enables a healthier looking skin with less noticeable pigmentation concerns, such as sunspots or post-inflammatory hyperpigmentation. Retinol, a member of the retinoid family, is well-known for visibly reversing the signs of skin ageing.

Beauty Biz Year 16 Issue 5

Dermalogica’s PRO retinol accelerator is a Professional strength gel-serum that provides: • Accelerated cellular turnover for faster results • Maximized peel results • A brighter and smoother skin This industry first formula contains a powerful blend of actives including: • a 3.5% Retinol, Retinyl Propionate and encapsulated retinol complex to accelerate cellular turnover for faster chemical peel results. • 5% Niacinamide to improve skin smoothness, reduce fine lines and wrinkles, reduce dark spots, provide antioxidant benefits, and clear the skin. • Stevia Extract soothes the skin and provides retinol like properties that enable a gentle and more natural alternative to retinoids while achieving similar rejuvenating results. • Alcohol-short chain molecules make the intercellular lipids more fluid which helps with the penetration of the product. Dermalogica PRO Retinol accelerator is applied at the end of a professional resurfacing treatment by a trained Dermalogica professional. Once applied, Retinol accelerator is either left to process for 10 minutes, or, if the client would like accelerated peeling and resurfacing, the formula can be left on the skin for up to four hours. The client can then remove it at home with cleanser and then apply dermal layering products such as moisturiser and sunscreen.

This fast-acting oil soluble molecule easily penetrates the stratum corneum and fully delivers the active ingredients to stimulate keratinocyte activity. Topically applied Retinol needs to be converted by the skin into Retinoic Acid in a two-step process: firstly, skin enzymes convert retinol to retinaldehyde and then from retinaldehyde into Retinoic Acid. By accelerating the rate of cell turnover in the skin, new, fresh skin cells can make their way to the skin’s surface faster than they would naturally. This helps to reduce fine lines and wrinkles and deliver improved skin texture while evening skin tone.

Post procedure, clients must ensure they are gently cleansing their skin, moisturizing and applying an SPF such as dermalogica Porescreen SPF 40 or Dynamic Skin Recovery SPF 50 during the day and a hydrating moisturizer at night. Clients must not use any other actives such as hydroxy acids or other retinol type products during the peeling and flaking days. After flaking concludes Dynamic Skin Retinol Serum can be added into the routine to continue age management benefits.

Clients looking for immediate advanced results, especially in conjunction with resurfacing services, can achieve these results with an application of a Retinol accelerator.

To enquire about this product, visit dermalogica.com. au/pro

Dermalogica’s PRO Retinol accelerator is going to take your in-clinic service offerings and results to the next level for your clinic guests as they begin to see advanced results in a fast time frame- they are guaranteed to rebook! Available to Dermalogica stockists on 9th October 2023.

Watch video here: https://vimeo.com/853548394/95370 c63c1?share=copy

FIND MORE INSPIRATION @COMFORTELFURNITURE

MASSAGE TABLE SAND

modern

MEDITERR ANEAN

OK HE LO GET T RTEL O F COM M O R F

ARCH LED Salon Salon Mirror

SALON STOOL SAND with Black or Aluminium Base

CLAUDIA STONE Salon Reclining Chair

YOUR SALON DESIGN STYLE

dreamy escapes with light & airy colours MARLEY Reception Desk

THE PALETTE

BEAUTY

ABIA 2023 BRIDAL/FORMAL MAKE UP ARTIST OF THE YEAR

y h t ar C c M Pearlin By Chereine Waddell

In a triumphant moment for the beauty industry, Carramar-based makeup artist Pearlin McCarthy has clinched the prestigious title of Formal/Bridal Makeup Artist of the Year at the Australian Beauty Industry Awards. Her journey, marked by dedication and artistry, has now elevated her to the pinnacle of national acclaim. In an exclusive interview, we explore Pearlin’s remarkable career trajectory, her distinctive approach to bridal and formal makeup, and the insights she shares on staying ahead in this dynamic industry.

Congratulations! How does it feel to receive this recognition from the beauty industry?

Thank you so much - it’s still so surreal. It’s funny as I looked at this award years and years ago when I first came to Sydney in 2017 to support other WA makeup artists at the ABIA Awards that had entered and thought - WOW, they must be so amazing to be a finalist and to actually win that would be one of the pinnacles of success. I never thought it could ever be me. It wasn’t until 2019 when I had the opportunity to present the award on behalf of a WA sponsor that I had a really good look at the trophy in person and I thought to myself - I WANT ONE OF THESE!! So, I tried entering in 2021 and 3 years and 3rd attempt later - here we are! I have a trophy of my own with my name on it!

Can you tell us about your journey and what inspired you to specialise in bridal and formal makeup artistry?

My journey into the beauty industry was an unexpected yet transformative evolution. Raised with an emphasis on a university degree by my Singaporean parents, I initially pursued computer science but found myself yearning for creativity. A compromise led me to Graphic Design during my university years, and my introduction to makeup occurred through my mother’s encouragement to join a Nutrimetics Party. Becoming a consultant allowed me to delve into

Beauty Biz Year 16 Issue 5

makeup artistry, prompting me to acquire my Certificate 2 in make-up. Amidst the complexities of life, including marriage and motherhood, I navigated a challenging career path, working as a graphic designer, engaging in sales, and eventually finding solace and passion in makeup. Facing financial hardships, I embraced the hustle, offering makeup services alongside various freelance gigs. This journey, marked by perseverance and dedication, eventually blossomed into a thriving business, with Bridal and Formal makeup emerging as my specialty. My journey expanded to include hairstyling, adding another layer to my services and fast forward to today, where I find immense satisfaction in my work, especially when my clients feel truly beautiful on their special days.

What is your signature style?

I don’t really have just one style and am versatile in all skin types/colours. I have spent a lot of time and energy making sure that what I provide is all inclusive of a wide variety of skin colours. My strengths lies in creating looks that suit the individual person rather than it be a cookie cutter look. I pride myself in being able to create natural as well as glam looks so I guess my signature style is in fact versatility.

How have you worked with clients, photographers, and other professionals to create stunning bridal and formal looks?

Collaboration is crucial. During wedding off peak season, I like to tee up colabs with other creatives to create looks that I think future brides and clients would appeal to. I think this is also super important as it helps me to refine looks and work on any new skills and styles.

What are some of your favourite makeup products or techniques for achieving this?

Definitely skin prep and skin care is one of the most crucial steps of enabling makeup to stay looking flawless all day. Determining what type

of skin my client has as well as how their skin reacts and develops throughout the day is also super important. I like to make sure I ask plenty of questions to determine this, such as what type of products and foundations do they currently use, how does it wear all day, do they find their skin going oily throughout the day etc. This then helps me choose what type of foundations to use and whether blotting and powdering touchups later are required. My favourite go to foundation currently is Nars Light reflecting for that soft dewy look and a combination of Estee Lauder and Nars Natural Radiant Longwear for a more matte finish. I also love to mix Charlotte Tilbury’s Hollywood Flawless Filter into my foundation application to create a gorgeous glow.

How do you stay up to date with the latest bridal and formal makeup trends, and how do you incorporate them into your work?

How do you approach customisation to ensure your clients look and feel their best on their special day?

What advice would you give to aspiring makeup artists looking to excel in the bridal and formal industry and possibly eager to earn recognition like the ABIA award?

I encourage all my clients to create either a mood board of images that they can send to me or show me at their appointment. I like to go through each image they have and ask them what it is about that image that they like, so it’s clear to me what they are expecting. Then from there, along with asking the right questions about their normal and going out makeup routine, I can create the look they want. Getting to know what they expect, as well as what they are used to, is key to making sure I’m on the right track. I like to check each step along the way, to make sure that I am also heading in the right track. It’s easier to rectify things along the way then overwhelm them at the end especially if makeup isn’t something they are normally comfortable wearing.

How do you leverage social and online platforms to showcase your work and connect with clients?

I think the biggest thing about social media is to showcase not only your work but you as a person consistently. I like to not only show what I’ve been creating for my clients but also what I do day to day as a makeup artist and as a mum and wife. I try to post on my feed as often as I can, but juggling mum life and work life is hard when both are so full on constantly. Stories for me are the fastest and easiest way for me to engage and stay constant. I also like to put out polls from time to time in my stories as it helps me engage with those that are watching my stories and its gives me an idea of what they are thinking too which is useful. Reels are also a huge drawcard for the beauty industry as this fast-paced industry means people are absorbing information fast. So catchy and quick reels are what I feel are the best way to convey my work on social media when I do post on my feed.

A lot of makeup trends are on social media platforms, so I spend a lot of time checking out what is trending and what is popular. Any looks that I love I either save so I can incorporate that into a client look or if I am unfamiliar with a technique, I use it for inspo for my next collab so I can practice the look. I’m also a huge fan of education so I follow artists that inspire me and if they are ever host a masterclass, I make sure I try to attend. I’m no stranger to flying to different cities to make sure that happens as education is key to keeping up to date and on trend.

My biggest advice is education, practice and putting yourself out there. You need to invest time and money in yourself in order to excel and you need to also put yourself in situations that encourages you to grow even though it may feel uncomfortable at the time. I started out entering local makeup competitions in Perth, then travelling interstate to Sydney for the Live Competitions and then I leapt into entering the ABIA awards. It was scary and I had to deal with the fear of not being good enough and being “judged” but it was through all these avenues that gave me the drive to be a better artist, to learn from constructive criticism from the judges on where I can improve, and to be humble as you’re never too good to learn or be better.

What are your future goals and aspirations within the industry?

Firstly, I’ve been in the industry for over 20 years and as much as I love being an artist and being on the tools, I don’t want to be 50 (which is only 7.5 years away too - Help!!) and doing the heavy, long hours and mostly weekend work I’ve been doing. My future goals are to hopefully create some sort of educational avenue so I can still do what I love but also try and share it in some way and scale down my hours. By winning awards like this, it gives me and my business so much credibility which is a great steppingstone in creating more publicity so that I can reach a wider audience, something an online education experience for my business will benefit from. Secondly, my love of art also brings me joy, so I’m wondering, as a few of my fellow artists has suggested, that I should enter the other makeup category of ABIA which is Fashion Editorial and maybe sometime in the future, I will also have a gorgeous trophy for that category too! Here’s hoping!

WELLNESS

The Liberating Power of Not Caring!

By Angeli Marie Shaw

In a world that often highlights the need for conformity and validation from others, the concept of not caring about what other people think can seem counterintuitive, even nonsensical. Daily, we’re inundated with the news, social media and other people sharing (and sometimes imposing) strong opinions, so-called societal norms, and the constant pressure to conform (look at the last few years especially), so the idea of not caring about what other people think can feel like a foreign and somewhat scary concept. However, delving into this mindset reveals a profound and liberating truth; that your life, your choices, and your happiness are ultimately defined by your own beliefs and actions, not by external opinions, and with this truth is the potential to transform the way we live our lives. Let’s explore some reasons why it doesn’t matter what other people think and how embracing this perspective can lead to a more authentic, joyful and fulfilling life.

Authenticity breeds fulfilment

When you prioritize authenticity over the opinions of others, you allow yourself to align with your true values and desires. Living a life that reflects who you genuinely are fosters a sense of fulfilment that seeking approval can never provide. Embracing your uniqueness and who you really are enables you to make choices that resonate with your heart, leading to and contributing to genuine happiness. Living authentically means making choices that reflect our values and aspirations, unburdened by external pressures. This authenticity resonates with others and inspires them to do the same. Cease placing undue importance on others’ opinions and reclaim the reins of your life.

The illusion of control

It’s important to recognize that you can’t control how others perceive you or their opinions about you. People’s perceptions and judgements are often influenced by their own biases, experiences, and insecurities. Worrying about what others think is akin to chasing an unattainable ideal. Instead, focus on what you can control – your actions, mindset, and reactions/responses. Rather than using up your energy on the unattainable, focus on your own thoughts, actions, and attitudes. This allows you to shape your own narrative.

Limiting self-growth

Constantly seeking validation from others can hinder and stall personal growth. Fear of judgment can prevent you from taking risks, pursuing passions, or stepping outside your comfort zone, somewhere we all know growth is facilitated. When you disregard others’ opinions, you create room for self-discovery and learning from both successes and failures and a refusal to be constrained by external opinions paves the way for personal and spiritual growth. During the journey towards self-discovery, we unearth hidden talents, passions, and purpose. This growth is intrinsically driven, rewarding, and very much aligned with our true selves. 46

Beauty Biz Year 16 Issue 5

Empowerment and confidence

Not caring about others’ opinions boosts your selfesteem and confidence. When you rely on your internal validation, you become less affected by external criticism. This self-assuredness allows you to pursue your goals with determination and resilience, knowing that your worth isn’t tied to anyone else’s perception of you.

Authentic connections

When you stop striving to fit others’ expectations, you attract people who appreciate you and embrace you for who you genuinely are! Meaningful relationships are built on authenticity and shared values, rather than the need for approval. Genuine connections are forged through this authenticity, not approval-seeking behaviours. By being true to yourself, you create a magnetic force that draws like-minded individuals into your life. Be unafraid to be your true self; these connections are deeper, more meaningful, and contribute positively to our well-being.

A shift in focus

Not caring about others’ opinions allows you to shift your focus from seeking approval to pursuing your passions and purpose. Imagine the time and energy that can be saved by channelling your efforts into activities that bring you joy and contribute to your personal growth.

Freedom from societal constraints and pursuing your passions

Society often dictates norms and standards that may not align with your values. We see this regarding business ownership, parenting, and health choices, just to name a few. By dismissing the need for external validation, you free yourself from conforming to societal pressures and this liberation enables you to explore alternative lifestyles and make choices that genuinely resonate with your beliefs. When we detach from the opinions of others, we gain the freedom to pursue our passions without inhibition. Fear of judgment often holds us back from exploring new horizons, but by dismissing these concerns, we liberate ourselves to fully engage in the activities that ignite our souls.

Overcoming fear and anxiety

The fear of judgment and constantly seeking validation can lead to anxiety and even depression but by refusing to be controlled by what others think can help alleviate these negative emotions. When you embrace a mindset of not caring, you release the grip of social anxiety and pave the way for a more peaceful and mentally healthy existence. Liberating ourselves and detaching our

self-worth from the opinions of others improves our mental and emotional well-being where inner peace can flourish.

Personal empowerment

Choosing not to care about others’ opinions is an act of personal empowerment! It reaffirms your autonomy and control over your life’s narrative. This sense of empowerment can lead to a cascade of positive effects, such as increased self-motivation, resilience, and a stronger sense of purpose. Constantly seeking approval can lead to wearing a mask of conformity. Take the mask off! Rejecting the need for external validation allows us to shed this mask and embrace our true essence, unapologetically.

Leaving a Lasting Legacy

When you live life on your terms, driven by your passions and values, you leave behind a legacy that reflects your true essence. This legacy can inspire others to break free from the shackles of external validation and embrace their own authentic selves, creating a ripple effect of positive change. How good is that! The notion of not caring about what other people think is not an endorsement of indifference, nor is it a call to disregard feedback or isolate ourselves. Rather it’s a celebration of your individuality and autonomy. Embracing this mindset liberates you from the constraints of external judgment, encouraging you to lead a life that aligns with who you really are. It empowers us to embrace our uniqueness, pursue our passions, and forge connections built on authenticity. The journey to a more authentic and fulfilling life begins with recognizing that your worth is inherent and not reliant on the opinions of others. So, stand tall, be unapologetically yourself, and let the world witness the remarkable power of a life lived without the burden of seeking approval. Stand firmly in your own truth, inspire others to do the same and ignite a chain reaction of transformation and empowerment that ripples through your own life and beyond. Love & Bliss, Angeli xxoo Angeli is a Holistic Empowerment Coach, Mindset Mentor, and the founder of The Bliss Coach. To work with me in 2023, get in touch by visiting www.theblisscoach.com.au or follow us on our socials @theblisscoach to find out more.

WELLNESS

Envy and Jealousy:

Understanding the Complex Emotions

By Tina Winchester

Envy and jealousy are two intricate and often misunderstood emotions that psychologists have studied extensively to unravel their psychological underpinnings and impact on human behaviour. While they both involve the feelings of discontent and rivalry, they arise from different sources and can have distinct effects on individuals’ well-being. Envy typically emerges when a person covets something possessed by another—be it material possessions, success, talents, or relationships. In workplaces we often see this in relation to recognition of success by peers. Psychologically, envy often stems from a sense of inadequacy or low self-esteem. When someone perceives others as having more or being better, it triggers feelings of resentment and bitterness. Envy can be a powerful motivator, driving individuals to strive for what they desire. However, it can also

be destructive, leading to negative thoughts, actions, and strained relationships. Jealousy, on the other hand, typically occurs in the context of perceived threats to a valued relationship. This can include the fear of losing a partner’s affection or the suspicion of infidelity. Psychologically, jealousy often arises from insecurity and the need for emotional validation. It is a natural response to the perception of a real or imagined rival. While jealousy can serve as a protective mechanism for relationships, excessive or irrational jealousy can erode trust and lead to relationship conflicts. Both envy and jealousy can have significant psychological and interpersonal consequences. They can fuel feelings of resentment, anxiety, and anger, which, if left unchecked, can negatively impact mental health. These emotions can also lead to destructive behaviours, such as gossip, aggression, or even sabotage, as individuals attempt to level the perceived playing field or protect what they hold dear.

From a psychological perspective, it is essential to acknowledge and address envy and jealousy constructively. Self-awareness is a crucial first step. Recognising these emotions and their sources can help individuals gain insight into their insecurities and triggers. Cognitive-behavioural therapy (CBT) and other therapeutic approaches can be effective in helping individuals manage and cope with envy and jealousy. In conclusion, envy and jealousy are complex emotions that have their roots in feelings of inadequacy, insecurity, and rivalry. Recognising these emotions, their origins, and their potential consequences is the first step toward healthier and more fulfilling emotional experiences. Tina Winchester, CoFounder and Mental Health Director of Mentally Well Workplaces/Career Development Centre

www.mentallywellworkplaces.com.au/ www.careerdevelopmentcentre.com.au/ www.linkedin.com/company/mentally-wellworkplaces/

BLOG spot Look Sharp, Do Good! By Paul Frasca

Today’s clients want to look good, feel good and do good. Sustainable Salons’ Sharps Program is the easiest way to up your clinic’s sustainability credentials. Like most of our members, clinics generate large amounts of materials post-treatment. Brochures, aftercare sheets, glass vials, metals, and plastic end up in curb side recycling or landfills. While most dermal clinics can’t change the amount of resources they produce - after all, they adhere to the highest standards of client safety, and with good reason - they can ensure they have a say in what happens to their discarded materials and how their non-recyclables are disposed of.

An innovative solution

Sharps have long presented a challenge. Unsafely disposed of sharps can lead to needlestick injuries in processors, collectors, and cleaners, which can be an intensely frightening experience and have serious health consequences. Sharps that end up in landfills can also leak their biohazard contents, and while many people love some subtly placed filler, the earth certainly doesn’t! Since Sustainable Salons’ inception, we’ve worked tirelessly to provide a convenient salonspecific resource recovery program for the hair and beauty industries. In more recent years, we’ve turned our attention to the prickly issue of sharps disposal. I’m pleased to say Sustainable Salons now runs the safest, most convenient, and most cost-effective sharps disposal service for dermal clinics. Our sharps collection program eliminates the need for in-person returns. No more dashing to the local collection point between clients! Simple YES/NO labelling means staff don’t have to remember what can and can’t go in the sharps container, and your sharps container is easily returned to us along with your other salon resources.

A growing market

The injectables market is projected to grow by over 27% by 2030. Given the rapid growth this industry is experiencing, we’re thrilled to see dermal clinics leading the charge towards a sustainable future.

Hearing from our members

I’ve been reaching out to our dermal clinic members to get their perspective on our program, the changes they’ve seen since joining Sustainable Salons, and how their clients have responded to the program.

Beauty Biz Year 16 Issue 5

Amy Wright of Eltham Cosmetic Clinic in Melbourne says her journey to becoming a Sustainable Salon started when she opened her clinic in 2017. She was immediately confronted by the amount of resources she generated in a single day. We spoke about her decision to become a Sustainable Salon: Q: Why did you become a Sustainable Salon, and how long have you been on the program? A: We were one of the first cosmetic practices to join the program, all the way back in 2017 I’d opened the clinic that year, and even working solo with lots of bookings each day, I was struck by how much perfectly clean waste, like paper, cardboard, and plastic, was generated even just from one day of trade. It really bothered me. After reaching out, I joined the program, submitting our paper, plastic, and metals, as well as glass and, in more recent years, our sharps containers! Q: Why is it essential to incorporate sustainability into dermal clinics? A: We just generate such a lot of waste, even in a single treatment. It’s our responsibility to see that the output of our businesses is minimised in any way we can. Q: How does the Sustainable Salons Sharps Program set you apart from other dermal clinics? A: Our client community is aware of sustainability measures taken by the businesses they choose

to patronise, and I believe now more than ever, potential clientele are choosing the businesses they support based on alignment of values, too. Q: What benefits has your clinic seen since implementing the Sustainable Salons Sharps container into your business? A: They are such a cost-effective way to manage our sharps disposal and collection, which really makes a difference to our profits, as resource recovery can be quite costly and takes place frequently in a clinic like ours! Being part of the Sustainable Salons program has saved us big time in this department! The bins are also nice and narrow yet quite roomy, so they don’t take up much room on the benchtop but also take ages to fill. Q: How have your clients responded to the Sustainable Salons program? A: Clients are quite delighted when we explain the program itself, and everyone likes to feel that they can effortlessly contribute to something that gives back. Amy’s experience is far from unique - we are helping dermal clinics reach their sustainability goals every day. Like many of our members, joining Sustainable Salons was a no-brainer for Amy. After all, she says, “All it takes is about 5-10 minutes per day to ensure all of our resources are sorted, bagged, and popped into the purple bins. It’s a real talking point for clients visiting us for the first time, too! If we can provide excellent services to our clients while maintaining our values of sustainability and impact, why wouldn’t we?” Joining the Sustainable Salons program isn’t just good marketing - it’s plain good business. Save money, attract clients, and create a greener future for our planet with one simple, cost-effective move. Scan the QR code below to learn more about our sharps disposal program.

BLOG spot The Value of Awards A Journey Beyond Winning. By Elle Wilson

In the bustling world of the beauty industry, recognition can often seem fleeting. There’s always a new product, a fresh face, a revolutionary technique making headlines. However, amidst this ever-evolving landscape, there’s an age-old tradition that remains steadfast in its significance: awards. For many, these accolades may represent the zenith of achievement, but there’s more to them than just the limelight or a shimmering trophy. It’s about the journey, the participation, and the recognition from peers. I was recently honored with the Hall of Fame Award at the Australian Beauty Industry Awards, an event helmed by Mocha Group’s visionary founder, Linda Woodhead. The gala, splendid in every sense of the word, culminated in a surprise I hadn’t quite prepared myself for – I won the award. But here’s the thing: this award doesn’t make me superior, nor does it elevate me to some higher echelon unreachable by my peers. If anything, it humbles me. It reminded me that in a world that often feels at odds with our own core values, there’s an enclave of individuals who stand by us, acknowledging our mission. This award spoke volumes, not of my individual excellence but of how my peers view me. It reminded me of my human endeavors, of the countless hours, shared wisdom, and personal connections that brought me to that very moment. However, I’ll admit, in the shock and joy of the moment, I overlooked someone crucial in my journey – my husband and unwavering business partner. My rock. Forgetting to acknowledge him was a sobering reminder that amidst our successes, we remain beautifully, vulnerably human. But isn’t that what awards are truly about? They are a reminder of our journey, our struggles, and our triumphs, and not just ours but of those who have been with us every step of the way. Awards aren’t about outdoing someone else or proving oneself as the ‘best’. They’re about sharing our story, participating in a community, and perhaps even inspiring someone else along the way.

Submissions for awards can be vulnerable. It puts your story, your achievements, your essence on a platform for others to see. And this is why it’s so vital. As beauty professionals, we often find ourselves engrossed in enhancing the beauty of others, sometimes overlooking our own shine. But when we submit, when we participate, we are allowing our peers and ourselves a window into our journey. It’s essential to emphasize that it isn’t about winning. Results, as we know in life, are beyond our control. There is a teaching that lies in Chapter 2, Verse 47 of the ancient Hindu text, the Bhagavad Gita, that states, “Never consider yourself the cause of the results of your activities.” There is much more we could say about that. Yet suffice to say, there is an inexplicable joy in participation, a sense of camaraderie that arises from sharing one’s tale, no matter the outcome. Participating is in itself a testament to one’s courage and commitment. There is no failure in trying and there is no virtue in winning. There’s only a beautiful story waiting to be told. Awards are more than mere emblems of success; they symbolize a journey marked by perseverance, growth, and passion. Each accolade tells a story, not just of a momentary victory, but of the countless hours of dedication, the challenges faced, and the resilience shown. While the physical trophy may shine brightly, it’s the intangible lessons, memories, and experiences leading up to that moment that

truly matter. After all, it’s not the destination but the journey that shapes us, teaching us more about our craft and ourselves than any medal ever could. For many young professionals entering our industry, the allure of awards can be overwhelming. But I urge them, and all of us, to remember: awards aren’t a finish line; they’re milestones. They’re an opportunity for reflection, for gratitude, and for understanding that the beauty industry, at its heart, is a community. It’s a place where passion meets profession, where individual artistry merges with collective celebration. Awards are not just tokens of achievement; they’re stories crystallized in time. They’re memories of late nights, challenging clients, innovative solutions, and moments of doubt followed by bursts of clarity. Being inducted into the ABIA Hall of Fame was a humbling moment for me, a poignant reminder of my journey and the people who have been a part of it. For every beauty professional out there, I urge you to share your story. Submit, participate, and cherish every moment of it. Remember, it’s not about the outcome but the journey that led you there. Awards are but windows into our souls, glimpses of our shared love for the world of beauty. Here’s to many more stories, shared smiles, and milestones celebrated together.

Beauty Biz Year 16 Issue 5

BLOG spot The Ten Essential Leadership Lessons Every Salon/Clinic Owner Needs To Know. By Rebecca Miller, Salonpreneur Mastermind

Having a passion for self-leadership and self-mastery represents a profound opportunity and a significant responsibility. These qualities unlock our potential, enabling us to share our unique gifts and talents with the world and empower those around us to discover their own.

I want you to take a moment to reflect on leadership itself. How are you leading yourself right now? As a salon or clinic owner, your ability to lead and communicate effectively can shape the trajectory of your business. Self-leadership encompasses every facet of life. From the value we bring to relationships, our ability to communicate effectively, how we nurture our physical, mental, emotional, and spiritual health, to the daily habits, thoughts, feelings, and emotions that enable us to show up as our best selves. If you can’t lead yourself effectively, how can you lead others? Becoming an exceptional leader starts with self-awareness and a commitment to self-mastery. It transcends mere strategy and embodies an energy frequency for growth and expansion. It’s a mindset rooted in self-belief, a knowing that you are here to impact the world profoundly. As leaders, we sometimes need to clean up our internal world and our emotional home and transition from survival mode and fear to embracing our courage and thriving. So let’s delve into the ten essential leadership lessons

Beauty Biz Year 16 Issue 5

every salon owner needs to know. Lesson One: One is too small a number to achieve greatness. Significant achievements rarely result from individual efforts alone. Even seemingly solo acts often involve the collaboration of a team. Successful leaders understand the value of fostering a collaborative environment where team members can contribute their unique strengths and talents toward a common goal. Lesson Two: The right people in the right places multiply your potential. Placing the right individuals in the correct roles benefits everyone. Conversely, the wrong person in the wrong role can hinder progress. Influential leaders recognise that by putting individuals in positions that align with their skills, strengths, and interests, they maximise their potential and contribute to the team’s overall success. Lesson Three: Communication is the glue that holds a team together. Leadership revolves around one core element: communication. It’s something I didn’t fully grasp until about a decade ago, and it turned out to be the key to breaking through the glass ceiling in my business. Our capacity to convey our vision, purpose, core values, ideas, principles, and standards directly impacts our

influence level. People who feel aligned with our vision will naturally follow, recognising they are part of a meaningful endeavour. Lesson Four: Trust is the foundation of teamwork. Trust is a prerequisite for effective collaboration and a thriving culture. It is built over time through consistent actions demonstrating honesty, integrity, and reliability. When team members trust one another and their leader, they are likelier to work together harmoniously, share ideas openly, and take calculated risks. Lesson Five: Conflict is inevitable but doesn’t have to be destructive. Conflict is a natural part of any team’s journey, but it can lead to growth when handled with respect and constructive communication. Skilled leaders encourage open dialogue and teach team members to address conflicts respectfully. When conflicts are resolved constructively, they often lead to better decision-making, enhanced creativity, and stronger relationships. Lesson Six: Celebrate your successes. Recognition and celebration of achievements boost team morale and motivation. Acknowledging and celebrating successes is essential for maintaining team morale and motivation. Leaders must take the time to recognise and appreciate their team members’

hard work and accomplishments. Celebrating milestones, whether big or small, reinforces the team’s sense of achievement and unity. Lesson Seven: Never give up. Persistence is critical to overcoming challenges. In the face of adversity, perseverance and determination are invaluable. Leaders set an example by persevering through difficulties. When team members witness their leader’s unwavering commitment, it inspires them to stay focused and resilient, even when faced with obstacles. Lesson Eight: Be willing to sacrifice for the team. Sometimes, the collective good requires personal sacrifices. Effective leaders understand that, at times, the team’s interests may supersede individual preferences. Whether it’s allocating additional time, resources, or effort, leaders who prioritise collective success demonstrate their commitment to their greater purpose. Lesson Nine: Have a clear vision of your purpose. Absolute clarity about your purpose is a cornerstone of effective leadership. When it comes to building a high-performance, purposedriven business, there’s no room for ambiguity; it’s all about meticulous design. People yearn to be part of something greater than themselves.

When we, as leaders, can articulate a vision that ignites passion, we can then set achievable goals that deeply resonate with our team members. This isn’t a one-time proclamation; it’s about the constant reaffirmation of these principles, weaving them into the DNA of our culture.

variety, significance, love/connection, growth, and contribution.

Lesson Ten: Lead by example Be the role model your team needs. Exceptional leaders set the standard through their own actions, modelling the behaviour and values they expect from their team members. When leaders consistently demonstrate the qualities they seek in their team, such as integrity, work ethic, values, and professionalism, it inspires and motivates others to follow suit.

By embracing these lessons, you’ll drive positive change and create a legacy that resonates far beyond your own efforts.

BONUS Lesson: Wise Leaders Build Other Leaders The number one job of a leader is to develop new leaders. Some leaders are intimidated by this notion, wanting to keep the power in their own hands. They fail to realise that our greatest opportunity lies in nurturing more leaders who lighten their load, create loyalty, and make the overall team stronger.

As a leader, your goal is to meet these needs of your team. Each person’s priorities can shift, but by recognising and addressing their needs, you create an environment where they can flourish.

As we explore the profound world of leadership, I invite you to join me over at the 1% Code for Self, Wealth, and Salon Business Expansion. Our doors will be opening soon for new members. Together, we can continue this journey of growth, self-mastery, financial and money mastery, salon/clinic expansion and leadership excellence. Always remember the birth of every great leader begins from within. @therealrebeccamiller www.rebeccamiller.com.au

As a leader, it’s your duty to equip your team with the resources they need to succeed. This isn’t limited to tools and training; it extends to meeting their basic human needs: certainty, uncertainty/ Beauty Biz Year 16 Issue 5

Christmas Packs By dermaviduals

Lovingly bundled within a luxury beauty bag, so you’re not only taking care of the skin but adding an extra special limited-edition gift too. Gift 1 - renew me. Perfectly balanced cleansing and protection for sensitive skin Gift 2 - rebalance me. Total cleansing and protection for normal to oily skin Gift 3 - nourish me. Hydrating cleansing and protection for dry skin Gift 4 - pamper me. Rich hydration and protection for face and body Gift 5 - refresh me. Intensive care for the face and eye area www.dermaviduals.com.au

Lip essentials hydra silk gloss By modelrock

Available in 10 glorious spring-inspired hues, hydra silk gloss is jam-packed with skin loving natural ingredients including avocado oil, shea butter, and jojoba oil. The vegan formulation will intensely moisturise and protect lips, locking in hydration and nourishment that lasts for hours. www.modelrocklashes.com

Meet Venus By Comfortel

New range from Biojuve™

Conditioning cleanse: This nonfoaming conditioning cleanser effectively removes dirt and impurities while also helping to preserve and promote a thriving microbiome for optimal skin health. Biome support complex; Biojuve support complex is a supplemental, extracted blend of microbe-derived proteins, polypeptides and antioxidants that helps to support and enhance the living microbe technology found in the living biome essentials serum. Hydrating barrier cream: This lightweight, moisturising hydrating barrier cream comes in two versions, normal-to-dry and normal-to-oily, designed to enhance the performance of biojuve living biome essentials serum. Living biome essentials duo: Contains the biojuve living biome essentials serum and the biojuve activating mist, designed to enhance the skin’s microbiome, target ageing skin concerns and optimising skin health. www.advancedskin.com.au

Meet the Venus, Comfortel’s queen of electric beauty beds. Perfect for all beauty treatments, it effortlessly switches from a chair to a flat table. Powered by three motors, it offers full adjustability. Dressed in blush or black, Venus provides ultimate comfort and style for your clients. www.comfortel.com.au

Active skincare By Omorfi

Revive ‘B’ Serum: This vegan serum assists all skin types in improving texture, mois-ture levels and helps reduce redness, inflammation, and pigmentation. Revitalizing overnight mask: Wake up your skin with this overnight mask that actively promotes anti-ageing and delivers a super boost of hydration and moisture to support a glowing, plump and youthful complexion! Illuminating facial oil: This vegan nourishing facial oil has been specifically formulated to illuminate, plump, rejuvenate and moisturise your skin. Pretty eyes lash & brow growth serum: The vegan lash & brow growth serum en-hances, nourishes and repairs lashes & brows, leaving them looking longer, thicker and fuller in as little as 4-8 weeks. www.lekeyah.com.au

before

after

Lamination

Tint

e r a s w o r B ! e l y t s n i s y a w l

Style

The RefectoCil Lash & Brow Styling range is the perfect solution to creating on-trend brows looks without having to remove hairs. Start by laminating the brows outwards for the most natural result and pair with RefectoCil tint to define. Perfect the brow shape using our Full Brow Liners and fix hairs in place using RefectoCil Styling Gel. The inclusion of nourishing Keratin in the RefectoCil Perm solution ensures hair integrity is not compromised and clients can book in for regular appointments. RefectoCil is the worldwide leader in professional lash & brow styling products. For all product and training enquiries, contact RefectoCil Australia directly on (02) 7200 8452 or email sales@refectocil.com.au.

Unlock Lash & Brow Styling Tutorials

IMPORTS PERFECTLY PEDICURED TOOLS

Since 1924, Credo has been creating the right tools for beautiful feet. Enter the world of Credo and discover high quality pedicure stones, callus rasps, foot files and nail clippers.

THE ESSENTIALS

Everything and anything you need to customise your waxing services. BeautyPRO Waxing Accessories include wax strips and rolls, wooden spatulas, protective collars, waxing table paper and more.

NEW SWISS PRECISION SCISSORS

Rubis solves problems. New Rubis Safety, Classic, Ear/ Nose, Eyelash/Eyebrow and Twist Tweezer Scissors are unequivocable and incomparable problem solvers. Made in Switzerland and individually handcrafted. Once Rubis, always Rubis.

NEW COLOURS FROM RUBIS

Once Rubis, always Rubis. For over 60 years, Rubis has been crafting tweezers with the highest Swiss precision. Introducing new colours in Rubis Slant Tweezer: Smoky Blue, Dunes, Yellow Leopard.

THE SPACE-SAVER

Optimise bench space with BeautyPRO 450cc Wax Genie Wax Heater. This lightweight, portable wax heater heats all types of hair removal products, sugar or wax based. Super quick heat-up, of course!

COLOURFUL WORLD OF CREDO

Manicured in colour. Made from anti-allergy stainless steel and a pop of bright colour, Credo Pop Art Nail Scissors feature curved, fine tips to effortlessly and precisely trim nails and cuticles. Colourfully Credo, since 1924.

THE ALL-TIME CLASSIC

THE PERFECT PLUCK

BeautyPRO 1000cc Wax Heater is the all-time bestseller with the convenience of a handle. Great for all wax types, this nomess wax heater features ultra-fast heatup, adjustable temperature settings, and a removable insert with scraper bar.

Simply the finest beauty tweezers available. Rubis Point Tweezer in Stainless Steel represents impeccable precision, expert craftmanship and the highest quality. Pointed tips close perfectly. Individually handfinished in Switzerland.

HIGH PERFORMANCE NIPPERS

WORLD’S #1 NAIL FINISHING ESSENTIAL

Advanced accuracy from BeautyPRO. Cuticle and acrylic nippers with first-rate surgical steel and double spring design for effortless trimming. Acrylic: full jaw, ½ jaw. Cuticle: ¼ jaw and 1/8 jaw.

On the ultra-fast track with DeMert Nail Enamel Dryer. Quick dry nail polish on both natural and artificial nails with this magic spray. Smudge-free, smear-free, fuss-free.

GET IN GEAR

Experience Tweezerman GEAR, premium men’s grooming tools for exceptional results. Meticulously crafted with stainless steel, emphasising convenience, durability, and ease-of-use. Unparalleled quality in grooming essentials.

SWISS EXCELLENCE

TWEEZERETTES FOR TRAVEL

Tweezerman Tweezerette Display is an enticing display of 12 Tweezerettes. These compact slant tweezers with non-slip grip are ideal colourful companions. Enamel finish available in Blue, Pink, Red and Black.

VISIBLE TRANSFORMATION

Start here with Apraise. Powered by exclusive Optic Chroma Complex, Apraise Eyelash and Eyebrow Tint Starter Kit contains everything you need for radiant, long-lasting tints on eyelashes and eyebrows.

For more information: call Dateline Imports on (02) 9666 3611 or visit datelineimports.com.au

The fundamental element of Rubis? Made in Switzerland. Rubis Slant Tweezer Elegance is an investment in beauty. Perforated side for non-slip grip. Perfect ergonomics for superb handling. Hand-finished under magnification.

BUSINESS

“Mastering Pricing Strategies in the fluctuating economy” By Chrissy Alger Is there a little ping of anxiety in your gut at the moment when you think about a price rise in the current economic climate? Hello everyone, I am Chrissy Alger - Senior Coach for The Zing Project and Salon Coaching… I am a Salon Owner, Salon Marketer and Salon Coach having successfully run my own Salon business from start-up- NOT as a technician and purely as someone addicted to business… I am actually a Psychologist, who decided to do something different and venture into the salon industry space under the guise of wanting to do more to promote health, wellbeing, and self-confidence (all the things we get when we spend time in a Hair or Beauty Salon). In this article, I want to help you navigate the pricing challenges you may be experiencing during the fluctuating economy. If you are in any of the industry groups right now, or even experiencing this in your own business, you will understand that at the moment it doesn’t seem ‘business as usual’ at all…. Here are my thoughts for maintaining a profitable service menu… Economic fluctuations often lead to anxiety among salon and clinic owners, sparking the question: How can prices be adjusted without triggering negative client reactions? I want to outline my experiences of the gap between perceived and actual reactions to price hikes, in the hope this might instil some confidence to take action. At the moment, if you have not undertaken at least TWO (yes two) pricing increases in the last 12 months, it is highly likely that your cash flow is taking a hit. **The Mindset Shift: Conquering ‘The Story’** In all of my experience, the story behind ‘what if……’ normally is so much more aggressive and traumatic than the actual reality of what occurs when you actually put your prices up. I have mentored hundreds of salon owners through pricing increases, including some very nervous nellies. Their fears of ‘what if the client gets really angry and doesn’t come back?’ often never comes to fruition. For the couple of ‘Karen’s’ that do have something to say about your price increase, consider it a form of natural selection when she omits herself from your business. You don’t want these people in your business. Your ideal clients want to see you win, and will have an understanding (especially in this climate) that you need to do 56

Beauty Biz Year 16 Issue 5

what ALL businesses are currently doing, and have always done, is adjust your prices to ensure you can provide a high-quality service. Pricing Strategies…. Do I always have to price increase to protect my profit… Well, No….

1. **Standard Price Increases:**

Cost fluctuations impact profitability and because none of us are in business as a hobby it is necessary to make adjustments to ensure that you are making money. I am totally against the ‘standard 10% or 5%’ increase each year. You need to calculate your services costs (variable, not fixed costs) and ensure you are priced at a level that ensures your cost of goods do not exceed 30%. This is not about checking what the salon down the road is doing for pricing, it’s about looking at your own position and making informed choices based upon your expenses.

2. **Bundling with Value:**

Bundling services offers you the opportunity to create packaged ‘offerings’ that include everything your client needs for a particular service. For example, you might create a bundle that offers ‘The Balayage Blonde’ and this has a list of inclusions that would typically be included in that service. The idea is NOT to bundle these inclusions in a discounted manner, but more so as a value-driven approach. What we mean by ‘value driven’ is that clients would much rather select an ‘all inclusive’ package, than have you itemise ‘blow by blow’ every step they might need to achieve their styling result. By offering deluxe/ all-inclusive versions that include additional ‘value based’ benefits, you can also rebrand and repackage services, effectively concealing price hikes while providing added value. The key to this strategy, is NOT to discount the offering due to including a range of extras, just cost it up as you would normally and maybe throw in a few extras that don’t cost you a lot of money to include.

3. **Strategic Service Removal:**

Facing challenges with low-profit services? If you

are not sure what your low profit services are, the first step would be to analyse individual services’ profitability. Sometimes it makes no sense to continue to offer low value services that are not really making you any money; therefore, you need to weigh up whether removing them from the service menu all together would be the best way to move forward.

4. **Cost of Goods Review:**

The cost of your service provision is known as a ‘variable’ cost in the land of finance, simply because it can vary! Wages go up, Super increases, cost of goods also increase and whilst you do not have control of all of these factors, you definitely can manage your cost of goods. This might include reviewing where you purchase consumables or certain professional use products and seeing whether you can source a cheaper alternative or buy in bulk to reduce the unit pricing. A reduction in the cost of your goods, obviously increases the profitability of that service. So, make it a practice to review your cost of goods on a regular basis to see if you can reduce these expenses. I once had a client look at her laundry bill and estimate it was costing her nearly $2 a towel to be laundered! She was able to investigate more cost-effective measures and get this down to 50c a towel- that actually makes a big difference in the scheme of things! So, make a date, and review your cost of goods on a regular basis. Do you need some help in creating a profitable service menu? I would love to help you. Book a support session with me via chrissy@zingcoach. com.au. Or for more salon strategy, listen to ‘The Salon Hustler” podcast on all your major podcast platforms and follow me on Instagram; @chrissyalger_zing and Facebook: @chrissyzing..

BUSINESS

5 Ways To Make Every Day A Good Day In Your Salon. What makes a good day in your salon? Happy clients and staff? A calendar chock-full of appointments? Feeling calm and in control? A quick and easy cash up? Heading home knowing your evening is free for family or personal time? At Timely we want to help you have more good days at work. Heck let’s go as far as saying we’re on a mission to make every day a good day! We’ve consulted with top salon professionals and our own Timely team to list 5 things that you can do to crank up the happiness-dial in your business.

1. Make it easy to deliver a beautiful client experience. Happy client’s equal happy staff. With Timely, it’s easy to give your clients the professional, personal service they deserve. From booking online, to client notes and rebooking. It’s all smooth with Timely. Even getting paid can be easier. Focus on your business instead of being caught in the detail of everyday. When you check a client out, your terminal automatically displays the correct and final total with no danger of you typing in the wrong amount. So, no awkward moments with your clients. Phew. Charging a client $2.50 for a $250 treatment can and does happen! With TimelyPay and a TimelyPay terminal working together there’s no room for error.

2. Enable your clients to take more control of their bookings Everyone loves to feel like they’re in charge and that they’ve got choices. So, empower your clients with online booking. They can choose the time they want, the therapist they prefer and even pop themselves onto your wait list if you’re fully booked (which you will be once you start using Timely!) This leaves you free to do the 101 other things that need doing in your salon, instead of spending hours playing phone tag with clients. 22% of clients say online booking is the reason they return to a business.

3. Say goodbye to no-shows and costly cancellations. All the salon experts agree, there’s nothing more annoying than customers who don’t show up. Or think nothing of canceling 10 minutes before they should be sitting down in front of you. With TimelyPay, you can put a deposit 58

Beauty Biz Year 16 Issue 5

and cancellation policy in place that helps weed out your less committed clients. So, you’re not completely out of pocket if anyone’s a no-show.

schedule suits your business – daily, weekly, or monthly. You can align your payouts to work with your bills and business needs.

Worried what your clients will think if you charge deposits of cancellation fees? We hear you and we’ve got plenty of help and advice to give you the confidence to say goodbye to wasted time and lost revenue.

With Timely you have the flexibility to pause payouts and ‘save up’ your balance for big expenses like new equipment purchases for your salon.

Did you know that no-shows can cost a business on average $10,000 AUD per year? * Timely data reports

4. Cut out the admin Owning your own salon is amazing. All that admin? Not so much. But just because paperwork is essential, it doesn’t mean it has to be hard work. With Timely salon software at the heart of your business, all those tasks like appointment reminders, consultation forms, follow ups and re-booking can be handed over to Timely. You remain in full control though and all your client communications can be personalised to reflect your salon’s unique brand, so your messages always look like they’re coming from you – not us. Did you know 58% of online bookings are made outside of business hours?

5. Get paid faster! We all know cashflow is king in the salon biz. With your TimelyPay terminal, funds could be in your bank, and available to you, the very next business day. And let’s face it, pay day is the best day of all! Take control and choose whatever payout

Want more good days at work? Good days happen when you partner with good people. At Timely we know all about running a beauty business and our friendly, award-winning, local support team is always on hand to help you. Getting to grips with salon software can be scary, especially if it’s your first time. New clients often tell us they’re worried they’ll lose control of their salon or that they’re ‘no good with tech’. We promise you neither is true and we’re with you every step of the way. We’re just a phone call or email away if you need us. And you’ll find our website jam-packed with helpful articles and videos that not only help you when you’re stuck but offer valuable insights and advice to help you smash your business goals. Try Timely for 14 days for free Put Timely’s beautiful salon software at the heart of your business and enjoy less admin, less end-of-day drama, fewer mistakes, a fully booked calendar, more powerful business insights, more happy clients, and a successful business. Which all adds up to more good days at work! Try out 14 days of better days, with our free, no commitment trial at gettimely.com/register

BUSINESS

Copycats Stealing your Thunder? By Robyn McAlpine

Other people keep copying your ideas? Great! Just keep having new ones! Easier said than done, yes! But what if that salon that always seems to be a few steps behind you was one of the best things keeping your own business moving forward?

They say imitation is the highest form of flattery, but what about when you’re the one getting copied? It can feel pretty ick to see others around you taking your work and passing it off as their own bright idea. I see it often in the beauty forums, a salon owner asking for advice when they see their competitor copying their promotions, replicating their social media posts, and sometimes going as far as logos, brand styles and language. It can feel like you are just working your butt off to give your competitors all the ideas. As someone who has this happen often, I want to share with you why it’s actually a good thing, (even when it feels yuck!) and help you reframe the way you think about copycats and the impact it has on your business.

Beauty Biz Year 16 Issue 5

If you are seeing your ideas, words, and images all over the internet, buckle up buttercup, we’re learning how to not let it put a kink in your chain so you can keep on rolling. I’m also sharing some seasoned advice for those who might have (accidentally) found themselves in the copycat seat. I’m here to help you find your own voice and connect with your clients as the amazing skin therapist you are, no copied inspiration needed! It can be so disheartening to see someone copy everything you produce; you might see your social images replicated, sometimes just cropped and reposted. Maybe it’s your captions cut and pasted into someone else’s social posts. You might have seen your exact same promotion replicated all over the internet in a way that feels like weird deja vu.

I’ve had some first-hand experience with this. Occasionally, mid mindless scroll I stumble across something I have written and for a moment I have to stop and check I didn’t actually post it and forget. I’ve also seen salons replicate my entire printed treatment menu, word for word, some right down to the price point! Ouch! Whoever said copying was the highest compliment, a form of flattery, I don’t know what they were on at the time, because it certainly doesn’t feel like it when you’re mid-scroll and see your competitor down the road making a carbon copy of your business! But it’s true, copying is actually the biggest compliment to you and I’m about to explain why! Take comfort. I’ve been around the block enough times to see that those who don’t find their own voice and instead constantly borrow yours, will soon switch to copying someone else. I promise

you; you will outlast them. They will eventually find someone else to emulate and replicate and you will soon miss the motivation they bring.

have risen above. It’s also great for your clients to see that you are such an inspiring leader in our industry!

I get it, if the content is out there, why reinvent the wheel? How many unique promotions and possible combinations could there really be?

But in the moment when it feels like they are taking all your ideas and just when you think you’ve come up with something fresh and new, your nemesis is hot on your heels, we can lose focus of our own business and spend too much time worrying about theirs!

Take it as confirmation that you are on the right track. Often in business we can feel like we are wandering around in the wilderness. So too are our competitors. When they find you and emulate you, they are really just looking at you for guidance on their own journey. For a moment, they feel a sense of connection to you because they see you thriving, and it gives them confidence that they can thrive too. They see you having amazing success and want to replicate that in their own salon. Even if you don’t feel successful, your copycat believes you are. If they believe you are, then maybe you can believe it too!

If you’ve found a salon doing a promotion that you think would resonate with your clients, great! Take inspiration, but then do it your own way. Also, make sure you run the numbers and understand what outcome you are hoping to achieve. What your business needs might be very different to what theirs is trying to achieve.

Just remember, leaders have followers!! If you’ve got people copying you, it’s because you are doing something worth following. Someone copying you is actually a GIFT wrapped up in a crappy prize! Why? Because our copycats keep us moving forward. They are the fuel that stokes our creative fires, and they are the push we need to stay at the front of our businesses. Sure, it would be nice to have just a little breathing space before they swoop in and hitch a ride on your coattails, at least give us a head start! But I bet you don’t even realise this ‘arch nemesis’ is actually helping you dig deeper and get even more creative and come up with new ways to promote your business. Maybe we should be thanking them instead of feeling threatened by them? Because if you take a moment to notice, your business still succeeds despite them being hot on your tail. (But get it? They are on your tail!!) Yes, you could call it out “with services so good our competitors just can’t help but be inspired!” but trust me, you really don’t need to. Think your clients can’t tell that another salon is copying everything you do? Think again! It’s so darn obvious and everyone can see it for what it is. You know it’s happening; clients know it’s happening but it’s how you respond to it that will set you apart even further. Instead of dishing out the juicy gossip and having a snide dig when a client comments on the glaring similarities, try smiling and commenting how honoured you are to be such an inspiration to XYZ salon. That kind of response speaks volumes and further shows your clients that you

However, what they don’t see is the blood sweat, tears. One of the pitfalls of copying you is that they don’t know the details, the costs or the profit margins involved in how you are running your business. So, whilst you have tried, tested, and re-tested something and know it’s going to work, our copycats can often regret replicating a promotion as it doesn’t translate so well for their own cost and profitability. Remember, their clients will not have the same experience that you are offering. So even if they do copy word for word, the results and experience are going to be very different. But what if you’re the copycat? It’s wonderful to be inspired by what we see others doing in our industry! Let’s face it, there’s some pretty clever people, doing some pretty awesome things! But you’re also pretty darn amazing and your clients want YOU, not the cut and paste version of someone else! What do you want to say to your clients? What do you wish they knew? What’s something you want to teach them that will help support them in their skin journey with you? What do you believe when it comes to treating skin? Take a moment to answer these questions. It’s a great start to building your own voice in your business!

Seen a social media post you like? Found a caption that articulates exactly the things you are trying to say? Great! Share it on your page and let your audience know where the inspiration comes from! Give credit where credit is due! If you’ve taken inspiration from someone’s work, tell your audience! If you have borrowed someone’s caption or used their words, there’s a great opportunity in telling your clients: “I read this on XYZ salons page and loved it so much that I wanted to share it here. THIS is how we collaborate, over competition. It’s how we can use the content others have created and still share the meaning and message with our own audience without being a copycat. If you’ve ever seen your own work replicated, your promotion hanging in the window of another salon, or maybe your treatment menu on someone else’s website, first smile and give yourself a pat on the back. It truly is a big compliment that you are successful (even on the days you might not feel it!) You’re inspiring our industry and leading the way for others. Take it as confirmation that you are on the right track and use it to fuel you to think up new ideas and be one step ahead of the game! I’m excited to see your new big idea!!! Robyn. x www.skintifix.com @expert_skin_therapist

Beauty Biz Year 16 Issue 5

BUSINESS

Digital Workflow Systems Your Beauty Salon Needs to Save Time.

In the bustling world of beauty and aesthetics, salon owners like you who started operating in the last five years often face diverse challenges stripping their time away. Managing a small team, marketing, admin, and customer service duties is the glamorised hustle that often leaves you overwhelmed. The result? You lack direction, consistency, and strategy to keep your salon thriving sustainably. But what if we told you there’s a way to regain control, save precious time, and elevate your salon to new heights? All you need is to have a handful of workflows in place. In the realm of beauty, you’re accustomed to following precise steps to make your clients achieve stunning results—a perfect manicure, a flawless makeup application, or a rejuvenating facial. Just as these routines ensure the desired outcome, workflows in the business world are step-by-step processes designed to streamline tasks, boost efficiency, and produce consistent, high-quality results. Implementing a workflow begins by identifying the actions needed to complete a task and devising precise plans for their execution. To create a workflow, you will also need to consider data collection – gathering the information needed to complete a workflow – task assignment, and 62

Beauty Biz Year 16 Issue 5

a problem-solving phase, where you determine how to handle potential obstacles linked to that workflow. If this all sounds confusing and a little overwhelming, stay with us. In this article, we’ll break down the essential workflow beauty and aesthetic salons need to save time, using actionable checklists and examples so that you can implement them right away.

Workflow Impacts on Time

Time is your most sought-after asset. Yet the constant hustle means that you stretch yourself thin and are unable to allocate sufficient time to each essential facet of your salon operation. Take client satisfaction, which lies at the core of every successful salon. When you lack time, you may find it challenging to provide the undivided attention and personalised experiences that discerning clients seek. This, in turn, can lead

to reduced loyalty and missed opportunities for word-of-mouth referrals. Workflow systems are designed to map out every step of a process, identifying redundancies and inefficiencies. Take, for instance, the appointment scheduling process. Without a wellstructured workflow, this task can become a timeconsuming ordeal. However, with a streamlined digital workflow system in place, appointments can be scheduled effortlessly, freeing up valuable time for other critical activities. Workflows can also help you optimise resource allocation and recurring costs. Imagine having the ability to order beauty products precisely when needed, avoiding excess inventory costs or last-minute rush orders. Workflow systems make this precision possible, contributing to cost savings that can be reinvested in enhancing customer experiences. In short, if you find yourself replicating a task over and over again, you should turn it into a workflow system.

The Best Workflow Systems for Beauty Salons Treatment Delivery Quality and consistency are crucial for your salon to thrive. A treatment delivery workflow means that any member of your team doesn’t have to waste time figuring out the next step and exceed the client’s expectations. This workflow should be created for each treatment you offer in-salon and here’s how to create them: First, write a detailed checklist with the tasks needed to deliver a successful treatment. Then, collect data by outlining the information needed from clients to complete the treatment. Move on to task assignment by writing down the techniques, skills, products, and training needed by therapists to complete the treatment. Finally, focus on problem-solving and make a list of common questions or problems that arise while delivering the treatment and how to solve them. For instance, the workflow for a facial will include a skin analysis where you’ll collect data from the client, including their skin concerns. Then, the checklist will outline its delivery, from exfoliation to mask and facial massage. Your workflow should also outline the products and hand techniques used for each step, and how trained therapists should overcome skin reactions or client discomfort. Client Salon Experience Client salon experience is all about the impression your business makes on clients when they walk through the door, into the treatment room, and settle their invoices. Turning your client salon experience into a workflow ensures that each new face experiences consistent and quality customer service, no matter what team member they encounter. To create this workflow, use our checklist, data collection, task assignment, and problem-solving method. Put yourself into your client’s shoes and outline the impression your salon makes when they walk through your doors, the greeting they receive, the check-in process, the wait time, the steps that come right before their treatment, the post-treatment consultation, the payment process, the next appointment booking, and finally the farewell. Outline the data needed from clients before their treatment begins, write down which team member the client will interact with, and the problems or questions you often encounter during the check-in and check-out process. Overall, this workflow is all about the journey a client experiences only before and after a treatment. By creating it in detail, you will be able to train your staff more quickly and save time operating your business. Team Onboarding Team onboarding in your salon is the foundation upon which your staff’s success and your salon’s excellence are built. Transforming this crucial process into a well-structured workflow guarantees that every new therapist receives a consistent and high-quality introduction to your salon’s culture and operations. Before a new team member steps foot into your salon, outline the entire onboarding journey. To create your workflow, take into consideration the checklists, training resources, and time allocation needed for them to get up to speed. This meticulous planning extends to the first-day schedule, including orientation and

introductions to team members, clarifying roles and responsibilities, and setting performance expectations. Throughout your workflow, you should also consider gathering essential data from them such as personal information and employment documentation, training needs and skill assessments, availability and scheduling preferences, and emergency contact information along with any health considerations. Then, consider who will mentor them and what tasks and responsibilities they will have going forward. Throughout the onboarding process, anticipate common challenges and questions that may arise, address issues related to technology access or equipment, provide solutions for procedural or policy-related queries, encourage open communication and feedback to identify areas for improvement, and continuously assess the effectiveness of the onboarding process, making adjustments as needed. By meticulously crafting this team onboarding workflow, you empower your salon to seamlessly integrate new talent, ensuring that every new team member contributes positively to your salon’s growth and reputation while reinforcing a culture of excellence. Bookkeeping Financial management plays a pivotal role in sustaining and growing a salon. There are many components to a business’s finances and to ensure nothing falls through the cracks, you must have an efficient workflow. Before brainstorming your workflow, you will need to consider all revenues and expenses linked to your salon. First, print out your bank statements for the last year and identify all your financial flow. Your checklist should include payroll, supply orders, digital subscriptions, and any recurring costs your salon has handled within the past year. Then, consider how you will streamline your financial document, including the tools, and team members assigned to the task to ensure all expenses are categorised regularly. The goal is to make it easier to coordinate with your bookkeeper with whom you should consider scheduling a monthly or quarterly meeting, according to your needs. A robust bookkeeping workflow evolves with your salon’s needs. Regularly audit financial processes to identify areas for improvement. Adjust procurement strategies and cost-saving measures in response to market fluctuations. By implementing a bookkeeping workflow, you will quickly find that you have more control and time over your salon.

Organise Your Workflows

Now that you’ve diligently structured multiple workflows to streamline your beauty and aesthetic salon operations, there’s a crucial step to ensure they serve their intended purpose: easy accessibility. After all, the last thing you want is for your well-thought-out workflows to become another stack of forgotten folders or scattered digital documents. To harness the full potential of these processes, consider the game-changing solution that is a Digital Business Manual. Your time is a valuable resource, and the workflows you’ve established are meant to free up more of it for you. With a digital business manual, you can safeguard the time you’ve invested by centralising all your essential processes in one easily accessible digital hub. Say goodbye to the frustration of searching through piles of paperwork or numerous digital folders. Instead, envision a system where all critical information is just a click away.

Ready to take the next step toward efficient workflow organisation and reclaim more of your precious time? In the last magazine edition, we shared a step-by-step guide to building your own digital business manual. But if you need extra help, consider enrolling in our upcoming Digital Business Manual workshop. In this course, we’ll guide you through setting up your own DBM, complete with over 50 essential processes. It’s your opportunity to create a streamlined salon management experience, ensuring that your workflows remain easily accessible and highly effective.

YOUR WORKFLOW CHECKLIST - Write a checklist of tasks included in your workflow. - Write down the data needed to complete the workflow. - Note the skills, techniques, products, etc, needed to complete a task. - Assign tasks to relevant team member. - Identify potential problems and their solutions. At Digital Health Co we blend our beauty background and tech expertise to bring you curated, effective, and growth-centric digital solutions. We understand all-too-well your treatments and services, your clients’ needs, and your business goals. Learn more about Digital Health Co https://digitalhealthco.com.au/mocha

Beauty Biz Year 16 Issue 5

BUSINESS

10 reasons why the journey in business matters more than the destination. By Gry Tømte

Navigating business can often feel like a constant pursuit of never-ending targets, goals, and milestones. The stakes are high, and the expectations even higher. You, as the leaders, are in charge of it all, and responsible for the outcomes. So, in this high-stake business world where there’s often a lot of pressure to “keep smashing your goals”, I wonder if sometimes the journey itself gets lost… I started my coaching business, Profit + Purpose Concept to be able to help business owners not just hit their goals - but also enjoy the process! One thing that always struck me early on in my business career was just how much time I spent focused on hitting set targets and milestone revenue figures (because after all, that’s what the industry said success was….) And just how short lived the success felt when I did! And just how miserable I was in the process. It was like everything was unimportant apart from that momentary high of reaching a goal. But then I realised in one of my moments of refusing to get out of bed for 2 days as I’d missed an “important” goal) that business is actually 95% the journey of getting there - and only 5% celebrating reaching the top… Because there’s always a different goal or milestone we’re striving to reach. Blink and you’ll miss those moments…. Right? So, it got me thinking of the difference between the pursuit of goals vs the pursuit of growth. Let’s look at what the differences are first, and then I’ll give you my opinion on which approach I now take…

The Difference Between Being GoalsFocused and Growth-Focused When we embark on any endeavour, be it leading a business or pursuing personal passions, we’re often confronted with two guiding lights: goals and growth. While both play crucial roles, understanding their unique attributes, especially in the context of leadership in a people first context, is super important! Goals Focused: Being goal focused is like setting a destination

Beauty Biz Year 16 Issue 5

on your GPS. It provides a clear endpoint. A target to strive for. It provides; Directional Clarity: Goals offer a tangible objective. Just as a lighthouse guides a ship in turbulent weather, goals help steer organisations and individuals towards a defined outcome. Measurability: Goals offer quantifiable metrics of success. Did we reach the sales target? Have we acquired the desired number of new clients? Tangible measures (KPI’s) like these allow for an assessment of short-term accomplishments. Motivation: Goals can serve as potent motivators. They offer a challenge, a mountain to conquer, infusing teams with a sense of purpose and adrenaline. And here’s where things get interesting… Focusing solely on goals can sometimes overshadow the very people who are meant to achieve them. The race to the finish line can become so intense that we forget why we started running in the first place. So, let’s look at how we can change the approach slightly and look at a different perspective…

Growth Focused:

Being growth focused is about the journey more than the destination. It’s taking the scenic route - where every twist and turn, ups and downs, is valued for the lessons they give us access to. Continual Evolution: Growth is not bound by

the rigidity of endpoints. It’s fluid, ever evolving, ensuring that learning and developing new offerings never stops. Embracing Failures: While goals might label setbacks as failures, growth celebrates them as learning opportunities. It’s the difference between saying “We failed” and “We learned.” Nurtures Culture: A growth mindset fosters a culture of curiosity, collaboration, and collective progress. It places people at its heart, valuing their holistic development.

Goals are what we want to achieve, but growth is who we become in the process. Remember, as leaders our role isn’t just to guide our teams to a predefined target (like reaching a $200 average spend per hour) - it’s to inspire, nurture, and elevate them by encouraging selfreflection and a pursuit of constant progress. It’s not just about meeting quarterly numbers or achieving annual targets; it’s about creating an environment where every individual feels seen, heard, and valued. Where the process of striving for a goal enriches us, molds us, and makes us better human beings. In the end, goals are important. They give us direction. But growth? Growth gives us purpose, depth, and a legacy. And when we prioritise people, ensuring their growth and well-being, we’re not just ticking off achievement boxes; we’re crafting stories, stories that will inspire, resonate, and endure.

So, the next time you set a goal, ask not just what you aim to achieve, but who you and your team will become in the process. Because, to channel the culture man himself, Simon Sinek, life, business, and leadership is an infinite game. It’s the journey, the growth, and the people by your side that truly matter.

My 10 reasons to advocate for a growth focused mindset in business and life. Of course, I know you’re your own person and I’m not here to tell you off for having goals!! But here’s my list of 10 arguments FOR adapting a growth focus in your life and business based on my own experience. 1. Sustainability Goals, while essential, are transient landmarks in a journey. Once achieved, they can create voids - almost like to post- holiday blues after coming back from a beautiful destination. In contrast, growth is the journey that keeps on giving because you can celebrate the pit stops along the way. It shifts our perspective from short-lived, fast achievements - to an enduring legacy. Consider Apple. Beyond specific product launch goals, their sustained growth, focus much more on continuous, constant innovation and customer experience ensures their market leadership. 2. Resilience: In today’s unpredictable environment, a singular focus on goals can make us susceptible to unexpected challenges. A pursuit of growth promotes adaptability and resilience. By valuing growth, we are better prepared to handle difficulties, using them as opportunities to learn and pave the way for future successes. 3. Holistic Development: Imagine being gifted a beautifully wrapped box containing a single puzzle piece. Whilst a present’s a nice thought…. ehm…., it’s an impossible task to complete the picture. Goal-centric approaches can sometimes offer that kind of a piecemeal growth. In contrast, a growth focused approach provides the entire puzzle, letting us see the bigger picture. It advocates for well-rounded development, ensuring that we’re not just masters in our niche but also capable, adaptable beings in diverse scenarios. Companies like Google, with their ‘20% time’ initiative, encourage holistic growth, allowing employees to work on passion projects outside their primary job scope. 4. Cultivating a Positive Culture: Drawing from my personal fave leadership thought leader, John C. Maxwell’s teachings, it’s evident that true leadership isn’t about directing but connecting. Goals focused environments can inadvertently foster a culture of competition, where success is a win only one can achieve at any given time. Growth focused environments, on the other hand, drive collaboration. They nurture ecosystems where success is

collective, fostering environments where every individual’s growth contributes to the greater good. This collaborative spirit ensures higher team morale, loyalty, and shared success. This is why I always personally advocate for combining team and individual targets! 5. Mitigating Burnout: In today’s hustle culture, burnout is a genuine, worldwide concern. The relentless pursuit of one milestone after another can lead to exhaustion, both mental and physical. By valuing growth over hitting those perfect milestones, we learn to celebrate small victories, relish moments of reflection, and truly nurture well-being. At HÜD, one of our biggest assets is our daily use of our team Slack channel “Wins”. Having a reflective outlet where people can celebrate their own wins and achievements, as well as their teammates’ means there’s a constant focus on daily small achievements and making progress. Our 1-1’s are always used as an opportunity to reflect on where we are in the journey of continuous improvements. 6. Nurturing Innovation: Imagine if the Wright brothers’ goal was just to create a machine that moves faster on land. We might have missed the marvel of flight! A growthoriented approach encourages looking beyond the obvious, questioning the status quo, and daring to dream the ‘impossible’. By fostering a culture of growth, we ignite the flames of curiosity and creativity, paving the way for groundbreaking innovations. It’s ok, safe, to admit we don’t have it all together just yet - that we haven’t yet hit the “pinnacle” and there’s plenty of room for trial and error. 7. Long-term Vision: In the corporate world, like in our industry, Quarterly or monthly earnings reports can dictate strategies. While these short-term goals are vital, an overemphasis can overshadow long-term vision. Adopting a growth focus is like planting a forest, not just a single tree. It’s about cultivating enduring structures that resonate beyond immediate gratifications. Consider brands like Tesla, which, beyond profitability goals, are driven by a vision of sustainable energy, ensuring their relevance and leadership for years to come. Our industry is primed for long term impact way beyond short term goals. We just need to define them! 8. Deeper Fulfilment: If goals are the chapters, growth is the entire story. While achieving goals offers moments of celebrating and high fives - embracing continuous growth provides a continuous pursuit of joy and feelings of fulfilment - both to ourselves and the client and teams we impact. 9. Flexibility: In our dynamically evolving world, rigidity can be an Achilles’ heel. Being solely goal-focused, people might find themselves ill-equipped to adapt to abrupt changes. Hello Covid!! Growth, with its emphasis on learning and adaptability, means we can adapt and refine the journey because the goals are not the only

destination. Take for instance my own business, in 2020 we had decided to open a second clinic, and we also had a pretty robust revenue target in place. And then…..Boom. Shut down for the better part of a year. If we had goals focus rather than a growth focus, we would have failed miserably. Because there’s no way we could hit those goals. Instead, we were able to be agile, rethink how we measured success (surviving with the whole team being supported through the entire period) we could re define the journey and focus on the right things. 10. Authentic Leadership: In the words of Simon Sinek, “Leadership is not about being in charge. It is about taking care of those in your charge.” A growth focus resonates deeply with this philosophy. Authentic leadership is about coaching, guiding, and evolving together. By prioritising growth over single goals, leaders ensure that their leadership style is not transactional but transformational. Leaving positive imprints on their teams and incredibly, leading to a higher likelihood of objectives being achieved Let’s wrap this up… As we wrap up this exploration of goals and growth, let’s take a moment to reflect (after all, reflection is literally the key to growth!) In the vast expanse of business and life, where does the gold lie? Is it with the fleeting satisfaction of goals achieved? Or with the fulfilment of continuous growth? Both have their place, but the magic, I believe, is how you blend the two. Champion growth. Make it your mantra, your ethos, your daily practice. But don’t abandon goals. Let the goals be the milestones in your growth journey. The pit stops on the way towards an endless series of mountain tops - there isn’t just one peak. In this infinite game of business and life, let growth be a compass. Navigate with purpose, lead with empathy, and remember to enjoy the journey.

For all coaching and advisory enquiries, please check out Gry’s profile on linktr.ee/ grytomte

Beauty Biz Year 16 Issue 5

BUSINESS

Dealing with Challenging Clients and Complaints. By Nicola Le Lievre

Dealing with challenging clients is valuable in ensuring a positive work environment. Below are some practical strategies for dealing with demanding clients. I highly recommend that business owners/managers conduct team training around this topic and formulate a complaint resolution plan to add to your business procedure manual.

Set Clear Expectations

Establish clear expectations from the beginning. Ensure the client understands the service, including the time frame and potential outcomes. Miscommunication often leads to dissatisfaction, so transparent communication can pre-empt many issues.

Establish Boundaries

It’s essential to set and enforce boundaries with clients. Politely but firmly communicate your limitations, including any policies related to cancellations, refunds, or appointment changes. Make sure your clients are aware of these boundaries before providing your services.

Manage Time Effectively

In the beauty industry, time is often of the essence. Delays or overbooking can lead to frustration and dissatisfaction. Be mindful of your schedule and strive to stay on track to minimise client waiting times.

Keep Detailed Records

Maintain comprehensive records of client preferences, past services, and any issues they’ve encountered. This can help you provide a more personalised experience and avoid repeating past mistakes.

Maintain Professionalism

In the face of challenging clients, maintaining professionalism is crucial. Stay calm, composed, and respectful, even if the client becomes confrontational or emotional. Remember that your primary goal is to provide a service and ensure their satisfaction.

Active Listening: The Foundation of Communication

The first step in managing demanding clients is to listen actively. Pay close attention to their concerns, preferences, and any specific requests. You can build trust and establish a more collaborative relationship by demonstrating that you value their input. Repeat what they’ve said to ensure you’ve understood correctly and ask clarifying questions if necessary.

Stay Solution-Oriented

Rather than dwelling on the problem, focus on finding solutions. Discuss options that can address the client’s concerns while adhering to your professional standards. Collaborative 66

Beauty Biz Year 16 Issue 5

problem-solving can lead to a mutually satisfying resolution.

Empathy and Compassion

Empathy is a powerful tool for defusing difficult situations. Try to understand the client’s perspective and validate their feelings. Sometimes, a sympathetic ear can go a long way in turning a challenging interaction into a positive one.

Develop a Calm and Assertive Communication Style

A calm and assertive communication style can help you maintain control of difficult situations. Use “I” statements to express your concerns and boundaries without making the client feel attacked. For example, say, “I’m committed to providing you with the best service”.

Complaint Recovery Process

This process aims to satisfy the client, resolve problems, and take preventive actions. All client complaints need to be recorded. They must be resolved immediately to infuse confidence in the client again. Complaints are essential; the salon manager/ owner should know about them. They should keep track of each complaint till it is resolved. The resolution should keep track of each complaint till it is resolved. The resolution should satisfy the client, and the complaint analysis should reveal the problem’s root cause. Clients should be treated with respect and courtesy even after they have complained. Reasons you may get a client complaint. • Dissatisfaction with service results • Allergic reaction to product • Damage to client apparel • Dissatisfaction with a retail product • Cost related to complaints. • Dissatisfactions with a therapist’s technical skills or attitude When a client approaches you with a complaint you should • Move the client away to a quieter area of the salon. • Find out precisely what the problem is. • Asses the validity of the complaint while being supportive and sympathetic. • Relay the discussion to the senior staff

member/manager/owner. • Mutually agree on a suitable course of action • Carry out any corrective work. • Record the occurrence and the remedial action that you took. Complaint resolution when the client is wrong. • Thank the client for bringing it to the attention of the salon manager/ owner. And describing the problem • State your reason for declining the client’s request. • Provide the client with an opportunity to give more information. • Express your hope for continued business. Complaint resolution when the client is correct. • Disarm the client by agreeing with the complaint. • Describe the error. • Apologise for the mistake. Assure the client that it will not happen again. • Explain how the error will be corrected. When possible, offer the client something extra to make amends. • Restate your apology. Use challenging client interactions as opportunities for growth. Reflect on each experience and consider how you can improve your communication, service, and problemsolving skills. Continuous improvement can help you become better equipped to handle future challenges effectively. In the beauty industry, dealing with demanding clients is an inevitable part of the job. However, you can navigate these challenges gracefully and confidently by mastering the art of active listening, maintaining professionalism, setting clear expectations, and employing effective communication and problem-solving skills. Remember that each. Challenging client interaction is a chance to learn and grow, ultimately strengthening your expertise and reputation in the industry. Interested in having me as your mentor? Book a discovery call via my website www.nicolalelievre.com

BUSINESS

Empowering Beauty Professionals Through Leadership, Self-Care, and Mentorship. By Kara Lehmann, The Beauty Boss VA & Mentor

In the fast-paced world of the beauty industry, it’s easy to become consumed by daily operations and forget the profound impact we can have on others. A legacy isn’t just what we leave behind; it’s the enduring impression we make on those we encounter each day. As a salon owner who embarked on this journey at the tender age of 21, my focus was initially on achieving goals and being a proficient boss. However, with time, I learned that being a business owner carries a more significant responsibility: the power to inspire and mould the people that walk through your doors every day. So why is it important to shift perspectives and go beyond ego to a heart-centred leadership in your business? Well as I have again experienced today when out in my local community, the impact that you make as a business owner can have a lasting impact on those you serve. Even 6 years on, I am still stopped in the street to have conversations with past clients, who comment on their fond memories of my leadership and the team we had built. You see, as the years passed and new faces graced our salon, an evolution took place within me. I transitioned from a focus on ego-driven goals to a heart-centred approach to business. It was in this transformation that I witnessed a profound positive change in our salon. My team became happier, more driven than ever and they felt like they had a bigger purpose. Our clients became raving fans and wanted to be there as often as they could. They got behind our business when we did events or fundraisers. They felt as though they were a part of a family. This sentiment isn’t confined to clients alone; it extends to the remarkable individuals who were once part of my team. Many have gone on to build their own thriving businesses, pursue advanced education, and excel in various facets of the industry. It became clear - this was my legacy in this phase of my life. As leaders, we possess the power to make or break someone’s career. That’s a big responsibility to hold. I truly believe though, we can do better. It’s disheartening to still hear about negative experiences within our industry, and I firmly believe that much of this could be alleviated if we took a moment to step back from our egos and contemplate the legacy we want to leave. One area I believe contributes to this is the lack of ownership and responsibility of our own actions as a business owner. To be effective leaders, we must prioritise self-care. This isn’t a luxury; it’s a necessity. Often, we give to so many, whether

that’s our clients, our team, or our families - we neglect to take care of ourselves. Taking time to rejuvenate, reflect, and recharge allows us to show up as our best selves for our clients and our team. Remember, we can’t pour from an empty cup. It’s essential to schedule regular self-care routines, whether it’s through meditation, exercise, or simply taking a moment for deep breaths and reflection. It’s also important to book in regular holidays and days off so that we don’t end up burnt out. I remember it took me years to do just that! I was always so scared to step away from the business and take time off. But with the right support, systems, and mindset it can allow your business to grow and flourish. As leaders, we should never stop seeking guidance. Having our own mentors is crucial for personal and professional growth. These mentors can provide invaluable insights, offer a fresh perspective, and serve as a source of support during challenging times. They can help us navigate complex situations and inspire us to reach new heights in our careers. So how do you know who to turn to for help?

capable individuals, you not only free up valuable time but also create opportunities for growth and development. This delegation fosters a culture of trust and empowerment, allowing your team to flourish. Let’s unite in forging a legacy of positivity and empowerment for the next generation of beauty professionals. It starts with us, and it starts now. Reflect on the impact you want to make, not only on your clients but on the individuals who look up to you for guidance and mentorship. Let’s build a future where our industry is known not only for its skill but for the support and encouragement, we provide to one another. Leaving a legacy in the beauty industry transcends financial success; it’s about the lives we touch and the careers we shape. It’s about creating a positive, lasting impression that extends beyond our time in this world. Together, let’s make a commitment to lead with heart, to prioritise self-care, to seek out mentors, and to delegate effectively. By doing so, we will leave behind a legacy that inspires generations of beauty professionals to come and we create an industry that holds a high standard.

Someone who has walked in your shoes and has the knowledge and understanding to help you navigate complex situations is key. Often you might need a team of coaches, mentors, counsellors, and support systems to guide you through. The key is to become aware of what is holding you back and where you need the most support and finding the right person to guide you to source the right team. Effective delegation is a cornerstone of successful leadership. It’s not about relinquishing control, but rather about empowering your team to excel in their roles. By entrusting tasks to

@kara_thebeautybossva www.thebeautybossva.com Beauty Biz Year 16 Issue 5

Who are your Clients? By Daniela Boerma

Younger salon owners seem to be suffering a little more than others and in my opinion this is why. Often, we are focused on clientele close to our own age bracket, we attract like-minded people as we can easily relate to common interests and often similar skin concerns and growing trends through social media. This is human nature and makes building report with clients so much easier. Think about who is likely to be most affected during this unstable financial climate. Younger clientele with considerable dept have had no choice but to pull back on spending and sadly personal services seem to be the first they cut back on. What if you changed the way you promote your services, try advertising to an older demographic, those that have little to no mortgages and that don’t use social media or online shopping, these are often the clients that younger salon owners may have not reached. There are simple ways to attract them. Run a special give away designed for existing younger clients, gift a facial voucher specifically written to their mum or grandmother, mother’s day or Valentine’s day are perfect for this type of promotion. In my experience over the years gifting during quiet times often generates revenue with product sales and re booking. Look at your service menu every 6-12 months, are your services offering Skin Rejuvenation packages ? are you experienced in skin consultation, or could you do more training ? Frequently doing short courses can perfect your consultation process. This is a must if you want to attract long term mature clients that are committed to maintaining more beautiful youthful skin. Introduce one new service every

Beauty Biz Year 16 Issue 5

12 months, this could be a new device or new product treatment, example professional skin peels combined with LED. If you have multiple devices in your salon create new services with double modality treatments, clients love anything new so take advantage and get excited about a new service, share it on social media and with each client, use your email list to spread the word. Have your staff do social media videos talking about favourite products and services, alternate your staff to make each post fresh with a different face and topic. Many years ago, when I opened my first salon in 1983, way back when I was 16, clients always assumed I was the junior in the salon and this made it difficult for me to gain trust with my new potential customers. I became successful when I employed women older than myself , some much older. Instantly my salon was attracting a variety of ages simply through giving ageappropriate options. It’s a strange thing that clients just assume a mature woman is more qualified than a younger Therapist, even though the younger therapist may have completed more training. Always be proud of your qualifications and ongoing education and share it with your clients, show them how dedicated you are to your career, this will encourage client trust and mutual respect. Think about when you are employing staff,

don’t rule out mature candidates, have a mix of ages that complement each other. Often there are amazing therapists that have been out of the industry busy raising families. Often these lovely ladies are nervous as hell, unsure of their purpose due to being unemployed and out of the industry for so long. I’m telling you, these ladies are the superstars of our industry, eager to learn and willing to do what it takes to enter back into the work force. Let’s talk about what you can do with the clients cutting back on your services. Always stay connected, offer discounted rates if models are required for training staff. A quick phone call, text or email checking in to see if they would like products or advice on skin care, offer free home delivery and add something special to the package, a $10 gift card for their next in salon. service. Get in quick before they purchase in Mecca or strawberry net.com. Clients appreciate you checking in and will remember your efforts once this period passes. Very similar to what salons did to survive through Covid lock downs, those that stayed connected re opened with clients flooding through their doors. If I can be of assistance to any salon owners needing a little more help with strategies to build a more profitable business through coaching I can be contacted on: dani@totalcoachingacademy.com

BUSINESS

The Fortune Teller says, “You have a very bright future.” By Kurek Ashley

Well guess what? For you to create that life that you want to live and all the rewards that go along with it, you’re going to have to become that fortune teller to make it happen. Right now, I can hear you thinking, “OK Kurek, this time you’ve really gone off the deep end. Now you’ve got me curious, so where are you going with this success strategy?” Actually, curious is a good place to be right now, because that means that your mind is open to what you’re going to learn next, and that’s exactly where it needs to be. Because what I’m going to tell you next, you’re going to have to have an open mind for. And that is that everyone who has ever achieved anything great in their lives have all been fortune tellers. That’s right, they all had the ability to see their futures and that’s how they were able to create them. Now just because I’m calling these people fortune tellers doesn’t mean that I’m talking about someone wearing a rainbow-coloured turban and looking into a crystal ball. What I am saying is that all the people who’ve created the results in their lives that they’ve wanted, have all been visionaries. A visionary sees what it is that they want to achieve and that’s how they find out how they are going to achieve it. Let’s start from the beginning so you can see where this is all going. It starts with the formula for creation, which is your thoughts that you have, that get turned into the actions that you take, and the actions that you take create the results that you get. This also means that what ever you focus your thoughts on in life is what you get in life. That makes sense, right?

Dwelling in the past creates Pain.

Now think about this, if you’re going to focus on your past and things that didn’t work out or worse, sad times from your past then that’s going to create pain in your life today. And the reason why is because when most people think about their past for some reason they think about the painful times. The times when things didn’t work out, their past failures or when something traumatic happened. When you think about your past experiences that gets your mind to re-live those experiences, and why would you want to live through that pain again? You already endured it once.

Beauty Biz Year 16 Issue 5

Even if you think about the successes that you had in your past that’s not going to help you much today either. Why, because when you think about the past you take the same actions that you took in the past and that’s only going to create what you had back then. Now you might be thinking, “So what’s so bad about that? They were good results back then, why wouldn’t I want those results today”? And the answer is because they were good results back then and you can’t live by yesterday’s standards and expect great results today. Remember that in life either we evolve, or we dissolve. Think about driving your car while constantly looking through your back windshield. If you do that you’ll eventually crash.

Dwelling on the present just produces The Same

If you keep thinking about what you have or don’t have now in your life that’s just going to get you to create more of the same. Because when you think about the results that you have now, you’ll continue to take the same actions that you have already been taking and that’s just going to keep producing the same results that you already have. There’s no growth in that. Now think about driving your car and spinning your wheels in place. That’s not going to get you where you want to get either.

Focusing on the future creates The Gain

So, then the key to creating the life that you want to live and all the results that you want to have, is to start to focus your thoughts on your future. When you focus on the new things that you want, you’ll start to take new actions and those new actions automatically create new results. They have to, because that’s the law of cause and effect at work. And that’s why I said that in order for you to create the rewards in life that you want, you have to become the fortune teller also known as a visionary. When you drive your car and look through the front wind shield at where you’re going, you can foresee obstacles that may be in your path long before they become

a problem, and you can navigate your course to any where that you want to go. Do you remember at the beginning of this article when I asked you if you would be excited to be able to see your future and know that you were going to get to live the life that you wanted to live? Did you say that you would be excited by that? Well guess what, that’s why being a visionary is so important in creating the life that you desire. It’s that excitement about your future that activates your brain to move towards achieving it. The way that our brain works is that it automatically gravitates towards what brings us pleasure. Your brain’s job is to help you feel great through out your journey of your life. And when it gets the signal from you that something is pleasurable or going to be pleasurable it naturally and automatically moves us towards having it. Is this all starting to make sense to you? When you really see in your mind what it is that you want, and you get excited about experiencing it, your mind automatically gets you to take the actions to create it. It’s your thoughts that get turned into the actions you take that in turn create the results that you get. And the best part is that you can start being an achiever by starting to look forward to what you’re going to achieve today. When you start to look forward to what you’re going to achieve each day you start to achieve more with your days. Then amplify your vision to include the future that you want to create for yourself and that’s what those daily visions and achievement will lead you to. www.kurekashley.com

How To Prevent Burnout This Holiday Season!

BUSINESS

When you reach the end of the year, especially if it’s been a busy one, it’s totally normal to experience burnout. And, with the holiday season fast approaching, you might be worried it’s only going to get worse. If you’ve ever felt burnt out at work, you know how it can manifest. You might become short with your loved ones, colleagues, and clients, or have difficulty concentrating or organising your thoughts. You love your job, and you want to be busy, but the prospect of work can fill you with dread. In the lead-up to the holiday season, your emotional wellbeing and your coworkers’ should be a priority. To help you navigate the next few months, here are some tips to avoid burnout in the workplace, and start looking forward to a new year full of opportunities.

1. Take a break

On a busy day when you’ve got back-toback clients, you might forget to take time to decompress or take a break. But, studies have shown that taking regular breaks and detaching from your work can increase energy levels and decrease exhaustion. You could do a quick meditation, have an energising snack, or journal for a few minutes. Even just a half-hour break can do the trick, and taking time to enjoy the little things will motivate you when you’re facing the day’s bigger challenges.

2. Organise team activities

On a difficult day, you might lose sight of why you chose to work in such a demanding, fastpaced industry. Social events outside of work are a great way to bring your team together and remind everyone why you do what you do, and why you love it.

Bonding with your colleagues outside of work can help you forge stronger connections, too, and bolster your team. A happy team that’s fulfilled can only contribute to happy, satisfied clients.

3. Switch to online bookings

These days, clients expect the ability to book their appointments in an instant. So, investing in an online booking system like Fresha allows your business to stay open 24/7, and your clients to book at their convenience. If you’re able to take bookings outside of your regular business hours, you won’t be distracted during downtime either. And, when you are working, you won’t have to spend time on the phone when you could be focused on doing what you love: offering the best service to your clients.

4. Don’t go it alone

Unless you’re a solo stylist, you’ve likely got colleagues who are going through the same thing as you. Talk to them, and you can work together to overcome the difficulties you’re all facing. When you put your heads together, you’ll be able to find a solution to any challenge your workplace throws at you. If you’re a solo stylist, consider reaching out to other stylists and salon owners in your community to exchange ideas about getting through the busy season. Again, they’ve likely been through what you’re facing, and you’ll undoubtedly be able to support each other. Whatever your approach, start simplifying your workday with Fresha’s all-in-one salon software so you can spend more time on yourself and with your loved ones this holiday season. www.fresha.com

MARKETING

Knowing What To Post On Your Social Media. By Kayla Zigic

Last year, I surveyed over 100 salons across Australia, asking them what their biggest struggle was regarding social media, and 87% of those salons confirmed that their biggest struggle was content creation and not knowing “what to post.” Not only did salons not know what to post, but they found this particular problem led them to procrastination when it came to their social media or posting content that wasn’t in line with their salon and what their salon goals were. This then led to getting zero and frustration wanting to give up altogether. If you feel like this from time to time and you hate the thought of posting on social media, this article is going to give you ideas to help you understand what to post on your social media and where to find content ideas for your salon.

Where to find content ideas? One thing that needs to be understood when knowing what to post is firstly understanding who you’re target audiences. For example, suppose you run a salon focusing on teen facials and acne and start posting about anti-aging products and treatments. In that case, you are not speaking directly to your target audience and who you want to build your business around. We must develop our social media strategy around our target audience, and a salon owner can do this by defining who they would like your target audience to be and what they want to be known for. Grab a wine or a cuppa and take some time to map out the following. • How old are they? • What are their spending habits? • What do they do for a job or in their personal life? • What do they like to do in their time? • And most importantly, what are their problems and struggles, how do they feel, how would they like to film, and how can you take them on a journey to help them feel the way they want to feel? Once a salon starts understanding its target audience, their problems, and their desired outcomes, content creation becomes easier to understand, I promise! Now that you understand your target audience, where can you find content ideas for your salon if you’re struggling to come up with ideas yourself?

Beauty Biz Year 16 Issue 5

Here are my top recommendations... 1. List your audience’s problems. Then, make a list of solutions for these problems. The answers can be; All the devices that you use in your salon to help solve said problem. All the products that you stock in salon that help solve the said problem. All of the add-ons that you have in the salon that will help solve said problem. Also, to help build your brand authority, you may want to create content about why said problem may happen to your audience. Educate them on skin science or lifestyle factors. You could generate dozens of content ideas off a single problem alone. 2. Client Consultation & Client Conversation. A very underutilized way to get content ideas from your clients. What do they talk about when they come into the salon? How was their skin feeling? Is there anything they’re struggling with? Are they noticing something, or are they commenting about particular products? Are they unsure how to correctly use a product. Do you have people slide into your DMs asking you the same questions consistently? These are all content ideas! My Tip? Have a notepad beside you, and take notes. If one client is struggling, there may be others. 3. Google. Did you know that you can go to Google and type in any topic, e.g., pigmentation, anti-aging, brow tinting, to name a few? Once you have put in your topic point and hit “search,” you can scroll down your feed slightly and see a section that says, “People also ask.” This section lists the most common questions people search on Google for that topic. Open the tabs, see what questions people are asking, and say hello to so many content ideas your audience would be asking about said topic. HELLO, content ideas! 4. Artificial Intelligence e.g., AI and chat GPT. If you haven’t tried chatGPT, it is a fantastic way to help you with content ideas for your AI, or artificial intelligence leverages computers and devices to mimic the problem-solving and decision-making capabilities of the human mind. It is holding a place in content creation. However, we must realise that AI will never replace your

brand voice. We need to understand that it cannot mimic human emotion or your branding voice, so I recommend using it purely for idea generation or the building block for content creation. Some prompts you can add into chatGPT to generate content ideas for your salon. Prompt 1. Pretend I’m a (skill set here) with (#number) years’ experience. Give me 20 shortform content ideas I can use to help clients struggling with (problem here) Prompt 2 You are a social media manager for a beauty salon looking to create content that increases engagement with my audience. Create a list of 25 commonly asked questions for (insert here) Overcoming the hurdle of content creation for your salon’s social media is pivotal for building a strong online presence. Remember, content creation need not be stressful or complicated; it should be a journey of connection and education that aligns seamlessly with your salon’s identity and goals. Embrace these strategies, and watch as your social media becomes a dynamic platform that engages, informs, and delights your audience. Once you stop creating content for growth and focus on creating content for connection, the game changes. Happy Content Creating. Kayla Zigic is a Beauty Professional, Social Media Agency owner, and Social Media Marketing Strategist for Beauty Brands and Salon Owners. www.socialsforsalons.com.au

MARKETING

Effective Ways To Nail Your Social Media Content Strategy. By Angela Sanchez, Beauty Business Co .

Content marketing plays a crucial role in the success of beauty businesses on social media. Implementing effective content strategies can help increase brand visibility, engage followers, and ultimately boost revenue. Here are 10 key content strategies you can start to implement for a guaranteed ROI in your time spent marketing your beauty business on socials .

1. Know Your Audience:

Understanding your target audience is fundamental to creating compelling content. Conduct thorough market research to identify your ideal customer demographics, their needs, preferences, and pain points. By tailoring your content to resonate with their interests and aspirations, you can attract and engage a loyal following with the content you produce - but if you don’t know this you are creating for what you want not necessarily for what your followers want to listen to .

2. Educational and Tutorial Videos:

Beauty enthusiasts crave knowledge and guidance. Create informative and user-friendly tutorial videos that provide beauty tips, hacks, product reviews, and step-by-step makeup or skincare routines. Educational content establishes you as an expert, builds trust, and encourages followers to try your products or services.

3. User-Generated Content:

Leverage the power of user-generated content (UGC) to not only engage your followers but also increase brand authenticity. Encourage customers to share their experiences, reviews, and results using your products or services. Share UGC on your social media platforms, accompanied by testimonials or shoutouts, to showcase real-life examples of customer satisfaction. A monthly tag and win competition could drive encouragement in this area .

4. Behind-the-Scenes Content:

Offer behind-the-scenes glimpses of your beauty business to humanize your brand and connect with your audience on a personal level. Share photos or short videos showcasing your workspace, team, product development processes, or events. This type of content creates a sense of transparency and exclusivity, fostering a deeper connection with your followers.

5. Seasonal and Trending Content:

Stay current and relevant by aligning your content with seasonal trends, holidays, or popular events. Create themed content, such as Halloween makeup tutorials, summer skincare tips, or holiday gift guides. By capitalizing on trending topics, you can attract a broader audience and increase engagement.

6. Interactive Posts and Challenges:

Boost engagement by creating interactive posts that encourage followers to participate and share their opinions or experiences. This can include polls, “this or that” questions, or challenges where followers try your products or recreate a look using a specific hashtag. Interactive content facilitates a sense of community and stimulates conversations around your brand.

7. Collaboration with Influencers:

Partnering with influencers can amplify your brand’s exposure, credibility, and revenue. Identify influencers who align with your target audience and collaborate on content campaigns, giveaways, or product endorsements. This allows you to tap into their followership and leverage their influence to promote your products or services. Client Ambassadors have a huge ROI because they are local and real clients sharing their stories and usually have friends and followers that are local to you. This is much easier than going down the influencer route especially when you are just getting started so think of a client that is great on their socials and start an ambassador program and watch the referrals come in!

8. Product Spotlights and Launches:

Announce and promote new product launches or updates through dedicated product spotlights. Create engaging content to showcase the features, benefits, and unique selling points of your offerings. Include behind-the-scenes insights into the development process, sneak

peeks, or exclusive pre-order incentives to build anticipation and drive sales.

9. Inspirational and Motivational Content:

Create uplifting and empowering content that resonates with your target audience. Share inspirational quotes, success stories, or personal anecdotes to create an emotional connection. This type of content not only engages followers but also associates your brand with positivity and self-confidence.

10. Encourage Reviews and Testimonials:

Positive reviews and testimonials are powerful social proof for potential customers. Encourage satisfied customers to leave reviews on your social media pages or offer incentives for sharing their experiences. Share positive reviews as content to showcase your brand’s credibility and quality, attracting new customers. Remember, consistency is key when implementing content strategies. Develop a content calendar to plan and schedule your posts in advance, ensuring a consistent flow of engaging and relevant content. By implementing these effective content strategies, you will enhance brand awareness, foster a loyal following, and ultimately increase revenue in your beauty business from social media platforms. If you are looking to grow your beauty business with social media, then send a DM with the word “Beauty Biz” to @ beautybusinessco_ and we will gift you {50 Instagram Stories Ideas for Beauty Bosses } to end 2023 with some extra potential $$ from your socials . www.beautybusinessco.com

MARKETING

Craft an Unforgettable Omni-Channel Experience for your Beauty Business. By Sarah Garner

In a realm where mirrors reflect not only appearances but also emotions, the path to beauty brilliance isn’t just about what you do—it’s about how you make your clients feel. Insert, the omni-channel experience. Where digital meets reality, social media becomes a runway, and every touchpoint is a brushstroke that paints the canvas of seamless connections and unforgettable moments. Whether you’re a veteran in the industry or a spirited newcomer with stars in your eyes, our guide is your compass to infuse your brand with the emotion and resonance that turn clients into devotees. Illuminate the path with empathy. Our journey begins with a vital revelation: the heart of your beauty business isn’t just products and services; it’s the emotions you evoke. Step into your clients’ shoes, whether they’re a busy professional in need of a sanctuary or an influencer craving a fresh identity. Understanding their desires and fears, you’ll create an omnichannel strategy that’s not just customer-centric, but emotionally attuned. Add a dash of surprise and delight. Imagine a client receiving a personalised video message or discovering a small, unexpected gift in their treatment room. These thoughtful touches create a sense of connection that’s as rare as a blue moon and as memorable as a first kiss. The fusion of realms—online AND offline In the age of screens and filters, weaving together the digital and physical realms isn’t just strategic; it’s an art form that blurs the lines between the tangible and the virtual. Imagine a client scrolling through your Insta makeover video, feeling that electric jolt of inspiration, and then walking into your beautifully adorned salon, spa, or clinic to experience that transformation in person. Taking it to the next level, you launch an online treasure hunt, strategically placing hidden clues within your social media posts. As your clients decode these digital breadcrumbs, they uncover exclusive discounts or treatments, waiting to be claimed in your physical space. The result? Your online platform transforms from a mere showcase into an interactive playground, where engagement takes unexpected and thrilling forms. Suddenly, your brand isn’t just a destination; it’s a captivating adventure they can’t resist exploring.

Beauty Biz Year 16 Issue 5

Stirring hearts through storytelling and interactive experiences. On social media, you’re not just showcasing beauty enhancements; you’re weaving tales of personal transformations, unearthing newfound confidence, and dreams that become reality. Imagine inviting your clients to choose the next trending nail art design for a talented nail artist or encouraging them to propose names for an upcoming collection of blush shades. Suddenly, your clients aren’t merely bystanders; they’re protagonists, intricately involved in shaping the very essence of your brand’s allure. In this realm of interactive storytelling, your clients don’t just witness; they actively breathe life into the spellbinding story that is your brand. Crafting experiences that envelop the senses and awaken curiosity. Your client steps into your salon, spa or clinic and feels every detail that whispers a promise of sensory indulgence that’s more than décor—it’s an embrace of senses. Imagine a gentle breeze carrying delicate fragrances from essential oil diffusers stationed strategically around the space. Soft, soothing melodies embrace the air, inviting them to pause and listen. This multi-sensory symphony creates an oasis of calm where every scent, sound, and touch are choreographed to inspire tranquillity. In this symphony of senses, they’re not just visitors; they’re immersed in a harmonious interplay of elements that resonate deep within. Personalised enchantment—more than skin deep Here’s where data takes centre stage—imagine harnessing the insights collected from your clients’ preferences and journeys. With this knowledge as your guide, let’s introduce an experimental facet: the creation of a bespoke beauty profile for each client. This profile becomes a personalised canvas, a living reflection of their unique tastes and aspirations. Their profile houses a digital key— an exclusive QR code that holds the promise of surprises and discounts beyond their imagination. It’s as if they possess a secret code to unlock a hidden treasure trove of beauty wonders. As they scan this code, their journey transforms into an adventure, every interaction unveiling a delightful discovery, every moment an opportunity to connect on a level that goes beyond transactional. This personalised portal becomes a symphony of experiences that echoes long after they’ve left your establishment.

Nurturing growth through feedback innovation Embrace feedback, both glowing constructive, with an open heart.

and and

Each suggestion and praise isn’t just a comment; it’s a chance to enhance your craft and grow your brand’s resonance. Turn feedback into a challenge. Ask clients for ideas to improve their experience and reward the most innovative suggestion with a special treatment or product. It’s not just feedback; it’s co-creation, an opportunity for clients to influence your brand’s evolution. As our journey through the realms of omnichannel enchantment comes to an end, remember that you’re not just in the business of beauty; you’re in the business of crafting emotional connections, igniting transformations, and leaving imprints on hearts. Book a time to explore how the magic of curated omni-channel experiences can elevate your brand to new heights. Contact Digital Bloom via their website www.digitalbloom.com.au Sarah Garner is the Founder and Creative Director at Digital Bloom, an industryspecific branding boutique dedicated to making your hair, beauty, or wellness brand turn heads for all the right reasons.

SOAK-OFF RUBBER BASE NAIL GEL FLEXIBLE PROTECTION

+ PERFECTION WITH A BARELY-THERE FEEL!

NEW

Incredible base coat and more! FOUNDATION FLEX works like a second skin for nails, plus instant volume and ultra-light, flexible protection with a barely-there feel

CAMERA

LIGHTS

GO STRAIGHT TO FLAWL WITH NO ADDITIONAL B COAT NEEDED!

ACTION!

NEW

CAMERA READY CAMERA

LIGHTS

TECHNOLOGY

ACTION! • UP TO 21 DAYS OF WEAR

• VEGAN & CRUELTY-FREE

LIGHT PINK

ITEM #1148015

ITEM #1148016

LIGHTS

NEW

CLEAR

CAMERA READY LIGHT NUDE

COVER BEIGE

ITEM #1148017

ITEM #1148018

1. After completing your nail prep, apply a Foundation Flex. Cure for 30 seconds 2. Apply a coat of Foundation Flex. Cure for 30 seconds. 3. coat of Top It Off, cure for 30 seconds and

TECHNOLOGY 4 NATURAL-LOOKING SHADES STAR MESMERIZED NEVER STOP TIME TO BRIGHT UP

4. Gel Polish: Skip step 3. Apply 2 thin coats o curing between each coat. Finish with Top It Off Lacquer: After step 3, applyDRIPPING 2 thin coats of lacq GLISTENING IN BLING by Need For Speed Top Coat.

CAMERA

BY YOU SPARKLE MY ALLEY FOR FLAWLESS NAILS • UP TO 21 DAYS OF WEAR

QUALITY

• VEGAN & CRUELTY-FREE

STAR QUALITY

Gelish® TM

Like You’ve Never Seen It Before

HM-17193

2TIME Ardena CrtMESMERIZED Bentleigh EastNEVER VIC STOP 3165 Australia TO DRIPPING YOU GLISTENING SPARKLE IN BLING Fax: +61 3 9575BY0699 Web: www.aabfashion.com

AAB Fashion Pty STAR BRIGHT UP Ltd QUALITY ALLEY Phone: +61 3 MY 9575 0600

SHIPPING APRIL

gelish.com | 714. 773. 9758 • Made in the USA

ACTION

MODEL IS WEARING: DRIPPING IN BLING

BRIGHT U MY ALLE

MODEL IS WEARING: DRIPPING IN BLING

GELISH.COM.AU

gelis

Beauty Biz Year 16 Issue 5

Articles inside

Editor’s Note

Craft an Unforgettable Omni-Channel Experience for your Beauty Business.

Effective Ways To Nail Your Social Media Content Strategy.

Knowing What To Post On Your Social Media.

How To Prevent Burnout This Holiday Season!

The Fortune Teller says, “You have a very bright future.”

Who are your Clients?

Empowering Beauty Professionals Through Leadership, Self-Care, and Mentorship.

Dealing with Challenging Clients and Complaints.

10 reasons why the journey in business matters more than the destination.

Digital Workflow Systems Your Beauty Salon Needs to Save Time

Copycats Stealing your Thunder?

5 Ways To Make Every Day A Good Day In Your Salon.

“Mastering Pricing Strategies in the fluctuating economy”

Blog Spot - The Ten Essential Leadership Lessons Every Salon/Clinic Owner Needs To Know.

Blog Spot - The Value of Awards A Journey Beyond Winning.

BLOG spot - Look Sharp, Do Good!

Envy and Jealousy: Understanding the Complex Emotions

The Liberating Power of Not Caring!

ABIA 2023 BRIDAL/FORMAL MAKE UP ARTIST OF THE YEAR Pearlin McCarthy

New retinol accelerator by dermalogica pro more flaking. better results.

Will Fennell’s German Adventure: A Journey into Clean Beauty with Biodroga

Merkel Cells! What Are They? What Do They Do?

Consultation Deliberation: To Charge Or Not To Charge?

Going Beyond the Skin: Consultations That Connect.

Meet the Beauty Squad' 23 - Morgan Harris

Industry’s Next Gen Stars Named in Beauty Squad at ABIA 2023.

A Fusion of Medicine and Skincare

SPOTLIGHT ON Dr Andrew Christie