Beauty Biz Year 16 Issue 5

Page 6

PUBLISHER

Linda Woodhead linda@mochagroup.com.au

Editor’s Note

GENERAL MANAGER

Jarred Stedman jarred@mochagroup.com.au

EDITOR IN CHIEF

Louise May louise@mochagroup.com.au

ADVERTISING MANAGER Nina Barbara nina@mochagroup.com.au

ART DIRECTOR

Kellie Woodhead kellie@mochagroup.com.au

ADMINISTRATION

Jess Richmond jess@mochagroup.com.au

CONTRIBUTORS Louise May Gay Wardle Alanna Douglas By James Vivian Chereine Waddell Paul Frasca Rebecca Miller Elle Wilson Angeli Marie Shaw Chrissy Alger Robyn McAlpine Gry Tømte Nicola Le Lievre Daniela Boerma Angela Sanchez Sarah Garner Kayla Zigic Kara Lehmann

OFFICE

PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 mail@mochagroup.com.au www.mochagroup.com.au

DISTRIBUTION

Australia Post - Print Post 100005498

PRINTING Printcraft

PUBLISHED BY mochagroup

PUBLISHERS OF

HAIR BIZ, Beauty Biz & Barber Shop Beauty Biz is published six times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Beauty Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Beauty Biz are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2023 mocha group All rights reserved.

What an absolutely amazing evening we had at the recent Australian Beauty Industry Awards! On Sunday, the 24th of August, over 700 esteemed guests gathered at the Grand Ballroom of The Star Sydney for our annual ABIA awards ceremony. It was a night of extraordinary moments, a lovely coming together to honour each other’s triumphs and successes. The atmosphere was adorned with welldeserved accolades, heartfelt speeches, and an abundance of hugs and tears—a true testament to the collective spirit of our industry. A sincere thank you to everyone who attended, showing unwavering support for each finalist and our ever-evolving industry. As the Editor of Beauty Magazine and Editor in Chief of Mocha Group, I was honoured to present the Humanitarian of the Year Award. The overwhelming emotion that filled the room as Zoe and Otto Mitter accepted the award made this experience all the more touching. In this edition of Beauty Magazine, we celebrate the memories of our recent ABIA Gala Event, immortalising the Hall of Fame and Humanitarian of the Year and let’s not overlook the pinnacle of our celebration—the ABIA 2023 winners! We’ve curated a wonderful collection of salon, clinic, and spa profiles, infused with invaluable business advice and blogs, marketing insights, and some upcoming event information to fuel your aspirations. In a world where we often wear multiple hats and try to juggle it all, we recognise the importance of business boundaries and nonnegotiables for salon, spa, and clinic owners. It’s crucial to know when to delegate and set limits, allowing your business to thrive while maintaining your own well-being. Additionally, we’re thrilled to share the excitement of our Beauty Squad winners, who are gearing up for a transformative experience at our upcoming Beauty Squad house event. Three days on the Gold Coast, surrounded by mentorship from guest icons and experts, promise to be an enriching and life-altering event. Thank you for being an integral part of our vibrant and dynamic industry. Together, we continue to elevate and celebrate the beauty profession, nurturing innovation, and inspiring excellence. Big love to you all,

Louise May x Louise May

Editor, Beauty Magazine & Editor in Chief, Mocha Group louise@mochagroup.com.au


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Articles inside

Editor’s Note

2min
pages 6-8

Craft an Unforgettable Omni-Channel Experience for your Beauty Business.

5min
pages 74-75

Effective Ways To Nail Your Social Media Content Strategy.

4min
page 73

Knowing What To Post On Your Social Media.

5min
page 72

How To Prevent Burnout This Holiday Season!

3min
page 71

The Fortune Teller says, “You have a very bright future.”

6min
page 70

Who are your Clients?

4min
pages 68-69

Empowering Beauty Professionals Through Leadership, Self-Care, and Mentorship.

5min
page 67

Dealing with Challenging Clients and Complaints.

5min
page 66

10 reasons why the journey in business matters more than the destination.

10min
pages 64-65

Digital Workflow Systems Your Beauty Salon Needs to Save Time

8min
pages 62-63

Copycats Stealing your Thunder?

8min
pages 60-61

5 Ways To Make Every Day A Good Day In Your Salon.

5min
pages 58-59

“Mastering Pricing Strategies in the fluctuating economy”

6min
pages 56-57

Blog Spot - The Ten Essential Leadership Lessons Every Salon/Clinic Owner Needs To Know.

6min
pages 50-53

Blog Spot - The Value of Awards A Journey Beyond Winning.

4min
page 49

BLOG spot - Look Sharp, Do Good!

5min
page 48

Envy and Jealousy: Understanding the Complex Emotions

2min
page 47

The Liberating Power of Not Caring!

6min
page 46

ABIA 2023 BRIDAL/FORMAL MAKE UP ARTIST OF THE YEAR Pearlin McCarthy

9min
pages 44-45

New retinol accelerator by dermalogica pro more flaking. better results.

4min
pages 42-44

Will Fennell’s German Adventure: A Journey into Clean Beauty with Biodroga

5min
pages 40-41

Merkel Cells! What Are They? What Do They Do?

6min
pages 38-39

Consultation Deliberation: To Charge Or Not To Charge?

3min
pages 36-37

Going Beyond the Skin: Consultations That Connect.

5min
pages 34-35

Meet the Beauty Squad' 23 - Morgan Harris

7min
pages 32-33

Industry’s Next Gen Stars Named in Beauty Squad at ABIA 2023.

4min
page 31

A Fusion of Medicine and Skincare

6min
pages 10-11

SPOTLIGHT ON Dr Andrew Christie

11min
pages 8-9
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