FEATURE
More Than Just A Haven
Beauty
By Louise May
Step into the world of beauty and wellness with Helena Bergman, the visionary owner of HB Beauty, in the charming hinterland town of Palmwoods on the Sunshine Coast. Celebrating six years of success and recently recognised as a finalist at the 2023 ABIA’s, Helena’s clinic is more than just a beauty haven—it’s a sanctuary focused on empowering individuals to achieve natural skin health and embrace their own beauty.
With a rich ethos centred on relaxation and resetting the nervous system, HB Beauty offers a safe haven for all seeking rejuvenation. Helena, with 25 years of industry expertise, shares her journey, pride in her team, and the development of their own signature skincare range, HB Skin. Moreover, Helena’s commitment to sustainability shines through as they’ve partnered with Sustainable Salons, reflecting her passion for minimising the clinic’s environmental impact. Beauty Biz Editor Louise May chats with Helena Bergman to chat about her thriving beauty clinic and the evolving landscape of the industry she loves.
Congratulations on celebrating six years in business! Can you share some key milestones and highlights from your journey with HB Beauty so far?
Thank you so much Louise it has been an incredible journey so far, we have had a full salon renovation, grown a team of amazing therapists and Launched our very own signature skin care range.( HB Skin) One that stands out the most is our recent recognition as a finalist in the ABIAS awards, which is an immense honour, especially considering it was our first year of entry. It not only validates our hard work, but also motivates us to continue to strive for excellence in our industry. Entering the ABIA’s was a great way to reflect on our achievements. My dear friend and mentor Nicola Le Lievre helped guide me through the process and it was a great experience to reflect on the previous year’s achievements. The Award night itself was just so incredible to be in a room with all the movers and shakers in our industry. It was truly amazing.
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Beauty Biz Year 16 Issue 6
Where did your love for Beauty start and what inspire you to start a career in Beauty?
I have always loved hair and beauty treatments, as a young girl Mum bought me a book on hairstyles and make up and I used to practice on my sisters and our neighbours, and I think the passion grew from there. I grew up in very small town on the Sunshine Coast and my parents were into more alternate remedies and massage, yoga, crystal balancing, paw paw and honey face masks were all the rage. I think that’s why I love the more natural side of beauty. I completed my Diploma in 1997 and have been in industry ever since, my career has spanned from working in high end day spas in Noosa and Island, specialised skin clinics in London to Teaching Cert IV at Charles Darwin University to finally opening my own clinic. I love all areas of this ever-evolving industry.
Your salon’s ethos is centred around “empowering clients to achieve natural skin health and love the skin they are in.” How did this philosophy come about, and how do you incorporate it into the overall experience at HB Beauty?
I want our clients to feel beautiful in their own skin. I think aging is a privilege and we should embrace growing old gracefully, obviously we all want to look and feel our best, but we need to embrace our own unique beauty. We encourage our clients to care and protect their skin with regular skin treatments and quality skin care.. We offer a variety of treatments from nurturing massage to more advanced treatments such as LED and Skin Needling, we also incorporate Gua Sha treatments and Buccal Face sculpting. It’s so important to take time out and really love and embrace the amazing vessel we are born with. Our clients often comment on the sense of calm they experience when entering our space.
