MARKETING
Social Media
New Year
(Let’s Get More Consistent)
Resolution
By Kayla Zigic – Socials For Salons
Who doesn’t love a New Year’s resolution? It’s that time of the year when we reflect on the past and set our sights on the future. However, the harsh reality is that 90% of all New Year’s resolutions fail, with over 80% of individuals abandoning their goals before mid-February. As beauty therapists, we understand the importance of setting achievable objectives for personal growth and our businesses. For many salon owners, creating consistency is a top priority; let’s explore some essential tips and tricks that you can seamlessly integrate into your social media marketing strategy. These are aimed to help you and your commitment towards building a thriving community of loyal followers, clients, and brand advocates (and THAT is far more important than the follower count)
1. Have Clear Objectives Moving into the New Year: Start your social media journey for 2024 by clearly defining your objectives. Whether it’s increasing brand awareness, establishing your salon as an expert in a specific niche, driving engagement, or boosting sales, having particular, measurable, and achievable goals will guide your efforts. Whatever the goal is, it should always be top of mind when creating your content. Wanting to focus on brand awareness, you want to create sharable content that gets more eyes on your brand—wanting to drive engagement? Tell your audience to engage through your call to action. Are you looking to build your brand authority and establish yourself or your salon as experts? Create educational and saveable content. Also, like a follow-up appointment with a client, consider setting monthly or quarterly milestones to track your progress effectively. By keeping your goals in mind, you’ll find it easier to stay on track and measure the success of your social media initiatives.
2. Create a Content Calendar: Ever feel like you “don’t know what to post”? And when you need to post, you generally find yourself lost for ideas or panic posting. This usually is accompanied by a quick before and after, along with a closed caption like “skin goals” or “brow goals”? This is what I like to call “Panic Posting .”Posting with no real goal or objective in mind and no real strategy. Posting without speaking directly to whom that post would benefit will continue to get you minimal engagement. Panic posting is usually caused by not having your content mapped out. Consistency is vital on social media, and a well-organised content calendar is your secret 72
Beauty Biz Year 16 Issue 6
