10 HOOKS TO USE FOR INSTAGRAM REELS
By Nicole Healy
Do you ever wonder why your reels views aren’t as high as others on Instagram? It might be that you’re missing one key strategy to increase you reach and engagement! Using a Hook at the start of your reel is what will help to tell the person who has landed on your reel, what your reel is about, and make your reel scroll stopping! You see, you only have 1 second to get the attention of someone scrolling on Instagram, so by adding a Hook can help someone to stop and watch what your reel is about! Instagram are pushing Reels content more and more, and this means you need to know all of the strategies on how to grow using Reels. Having a hook from 0 to 3.5 seconds at the start of your Reel, is what could make or break your content piece from being successful or a total failure! Creating content around ideas is essential for social success. The one think I find salon owners and hair stylists struggle most with when it comes to Instagram, is that they have no planning in place and quickly rush to put content together for the sake of posting. When you have well put together and planned out posts, this is where you will find you will have the best luck at growing and going viral A lot of the time I find people think if they post
an Instagram Reel, they will be an overnight success, where this can be a really toxic mindset to fall into. Just because someone else did this overnight doesn’t mean their business is successful and they have clients lined up outside the door desperate to get in. Yes, a reel may attract a handful of new clients but not thousands and thousands that we might think of and in-fact I’m sure you couldn’t fit thousands upon thousands of client in your salon like that anyway. I have close to 130K Followers on Instagram and my engagement to very good, however I sure don’t have all those people enquire about my services, even though it would be nice, that’s not reality! Think of Reels as a way to increase brand awareness for your business, as it’s a feature that Instagram is giving the most organic reach to right now. You can add the Hook in the Text Feature on Reels, and time to only be on the reel for 3 seconds ! When creating Reels, the ones that perform best are those that add Value, Educate, Inspire, Relatable to your audience & Entertaining. Reels that get the most engagement and views are those that get all four stages of engagement, being Likes, Comments, Shares
and Saves - this tells Instagram that people are really enjoying your content and they will rank you Reel higher and be shared in recommended reels. To make your life a little less stressful around Instagram, I have created 10 Hooks that you can use on your Reels straight away — you just need to create the content to match up with these hooks! • How to Curl Your Hair with a Hair Straightener • Hair Styles for Busy Mums Pt1. (you can make a series of these by adding pt. 1, 2, 3, 4, 5, etc) • Tips for Healthy Hair Pt1. • Must have shampoo for (hairtype) • Stop doing this if you have Blonde Hair • Styling Tips for Naturally Curly Hair • How to correctly brush long hair • Hair Accessories everyone needs in their life • Do you suffer from a dry flaky scalp • POV: Me doing my hair as a teenager If you are looking for Instagram Coaching for your Salon, let’s connect! Follow me on Instagram @social.salon.school & @melbournehairblogger In Your Salon Education is back on - book today by email melbournehairblogger@gmail.com
