Year 18 Issue 1
Celebrating Potential of Hair
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contents
on the cover
ON THE COVER
36 The Metamorphosis of Style & Colour: L’Oréal Professional’s Global Triumph
REGULARS
08 Editors Letter 18-21 Industry News 64 Hair Shop
FEATURE
10 The Hills are Alive By Julie Bellinger-Gibb 12 A Passionate Partnership By Louise May 14 Ten Minutes with Katy Reeve By Louise May 16 2023 AHIA Business Team of the Year – Toni & Guy Cronulla 22-24 Meet the Makers - De Lorenzo 28 One the Road: SA Edition 30 Dean Butcher Celebrates 20 Years of Temple Hair & 40 Years in Hairdressing 34 British Hairdresser of the Year: Cos Sakkas
PROFILE
32 George & Ivy: Setting the Standard for Sustainable Salon Excellence
AWARDS
38 Meet the hotshots team: Paige Cameron 40 Curuate Awards Launch 42 2024 AHIA Creative – An Exciting Era
EDUCATION
46 Social Salon Networking 48 How can we better ourselves, our team and our industry in 2024 By Kristie Kesic 52 Masteromg the Art of Colour By Kristina Russell 54 Time Well Spent: The Crucial Role of Dedicated In-Salon Training for Hairdressing Apprentices By Anthony Gray 56 2023: A Year in Review By AHC
BLOGS
58 Embracing Change: The 4-Day Work Week By Danny Pato 59 Vulnerability is the Birthplace of Joy By Nathan Yip 60 Paving the Profitable Path to a Better World By Paul Frasca 61 Why do Australian hairdressing apprentices have one of the highest apprenticeship dropout rates in Australia By Justin Pace
12 32
BUSINESS
66 Welcome to the New Era of Beauty & Wellness 68 Finding Clarity in Overwhelming Times By Rachel Vella 70 Aligning your Personal Values with your Business Goals By Jay Chapman 71 What’s the problem with Salon Teams Today By Dwight Hodge 72 Balancing Act By Kym Krey
MARKETING
74 Must-Have Techs for Hair Salons 78 Beyond the Digital Horizon By Sarah Garner 80 Embracing AI in 2024 By Nicole Healy 81 Mastering the Social Media Game By Belinda Haigh
WELLNESS
82 Mind over Matter By Angeli Marie Shaw
34
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PUBLISHER
Linda Woodhead linda@mochagroup.com.au
GENERAL MANAGER
Jarred Stedman jarred@mochagroup.com.au
EDITOR
Louise May louise@mochagroup.com.au
ADVERTISING MANAGER Nina Barbara nina@mochagroup.com.au
ART DIRECTOR
Kellie Woodhead kellie@mochagroup.com.au
ADMINISTRATION
Jess Richmond jess@mochagroup.com.au
CONTRIBUTORS Louise May Julie Bellinger-Gibb Kristie Kesic Kristina Russell Anthony Gray AHC Danny Pato Nathan Yip Paul Frasca Justin Pace Rachel Vella Jay Chapman Dwight Hodge Kym Krey Sarah Garner Nicole Healy Belinda Haigh Angeli Marie Shaw
OFFICE
PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 mail@mochagroup.com.au www.mochagroup.com.au
DISTRIBUTION
Australia Post - Print Post 100005498
PRINTING Printcraft
PUBLISHED BY mocha group
PUBLISHERS OF
HAIRBIZ, BEAUTYBIZ & BARBERSHOP HAIRBIZ is published six times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. HAIRBIZ does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in HAIRBIZ are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2024 mocha group All rights reserved.
Editors letter. Welcome to the first issue of Hair Biz Magazine for 2024! As we embark on another year of innovation and creativity in the hair industry, I am thrilled to share with you the exciting features we have lined up for this edition. We kick off this issue by shining a spotlight on the remarkable talents of some of the 2023 Australian Hair Industry Awards (AHIA) BUSINESS winners. Congratulations to Katy Reeve, the winner of Sole Trader of the Year, and the incredible team at TONI&GUY Cronulla, crowned Team of the Year. Our Hot Shots winner, Paige Cameron, and the Eco Salon of the Year, George & Ivy, also take centre stage. Their dedication and creativity continue to inspire us all. Dive into the world of colour as we showcase the 2023 L’Oréal Style Colour Trophy event here in Australia as well as announce the Global Winners. Witness the mastery and artistry of the industry’s leading colourists, pushing the boundaries of creativity, and setting new standards. This issue takes you across the world to the UK, where we feature Thomas Hill and his journey in the hair industry. Additionally, we profile the unique and stylish Temple Hair Salon, celebrating 20 years of trading and owner Dean, celebrating 40 years in the industry! Get an exclusive look inside DeLorenzo HQ as our GM Jarred Stedman chats with cousins Anthony and Chris, the dynamic duo leading the way for the Australian Haircare brand. Discover the inspirations and innovations driving their success.
Key Dates: • Entry Deadline 28/3/24 • Finalists Announced 6/5/24 • Gala Night 1/7/24 Enter now at www.mochagroup.com.au/ahia-creative/
A big thank you to our business writers and bloggers who contributed throughout 2023! In 2024, we welcome new guest writers, including Justin Pace, the 2023 AHIA CREATIVE Australian Hairdresser of the Year, and Danny Pato, the 2023 AHIA CREATIVE New Zealand Hairdresser of the Year. Their insights will surely enrich our industry perspectives. Justin also announces the launch of a new comp for young apprentices – CURATE! An incredible initiative that mocha group is proud to be the official media partner for.
AHIA Business is also open for entry early this year so check that out at the same time on the mocha website!
As we kick off the new year, I want to emphasise the importance of proper planning. As we navigate the year ahead, let’s remember that failing to plan is planning to fail, so if you want a successful outcome, take the time to map out and plan the year ahead, and be really clear on what your goals are, and what steps you need to take to achieve them.
Lou xo
The time has also come where our AHIA Creative & Hot Shots competition are open for entries! Don’t miss your opportunity to set new standards in Australian Hairdressing.
I hope you are all as excited as I am about the year ahead. I trust everyone has had a restful holiday break, and I look forward to the incredible journey we’ll embark on together in 2024. Wishing you a year filled with creativity, success, and endless possibilities! Love & Hugs,
Louise May – Editor of Hair Biz Editor in Chief for Mocha Group louise@mochagroup.com.au @louisemay_hairbeautybiz @mochahairaustralia
A U S T R A L I A ’ S O N LY P R O F E S S I O N A L C O LO U R M A N U FAC T U R E R
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THE HILLS
ear Alive
By Julie Bellinger-Gibb, Gorgeous PR, UK
Thomas Hills has mastered the formula of mixing a creative and commercial mind to not only build a thriving salon but also bring him award winning success.
At the age of seven, some little boys dream of becoming an astronaut or a fireman, but at that formative age it was already Thomas Hills’ goal to be a hairdresser. At 13 he set about making it come true and started in his local salon as a Saturday boy. He went on to do his professional apprenticeship at Splinters in London’s Mayfair and, after 18 months, at the age of 19, he set out on his own as a stylist. After ten years of learning from the best and studying the industry from the inside, Thomas’ dream came to full fruition. In 2004 he ‘brought a little bit of London to Surrey’ and opened his own salon TH1 in Oxted, Surrey. And the successes have rolled in ever since. Two times winner of the Southern Hairdresser of the Year at the British Hairdressing Awards, Thomas has reached the finals eight times. Other plaudits have included Best Colour Salon, Stylist of the Year and Creative Image at the Salon Awards. He’s built an accomplished Art Team and has featured in countless magazines, including Vogue, who showcased his work at London Fashion Week.
Perhaps his biggest success of all though is the unwavering consistency of the salon business he’s built over the course of the last 20 years. Five-star reviews routinely flood in, and you’d be hard pushed to find a more devoted clientele. “The philosophy of the salon is absolutely based on customer service,” Thomas explains. “We try to give the customers the most pleasant and unique experience possible. I have a very friendly, creative, and knowledgeable team.” “Knowledge as a hairdresser to me is critical,” he goes on to say. “I keep my staff highly trained. We all attend courses, and we also have training sessions within the salon on a regular basis. And we have a lot of brain power moments where we sort of sit down and just go through where we think things are going and what our clients need.” Bringing plenty of budding stylists through his ranks, Thomas is a hands-on trainer. “I like to train everyone as though that’s my child because I want them to have the best training possible. I also feel that I try to teach
a good business aspect within my hairdressing training. That’s why I do business and hair courses. I like them to understand the commercial side of hairdressing as well as the creative side. But my approach is also to keep my training sessions fun, engaging and exciting.” While clearly focused on what builds a strong team, Thomas is also instinctively tuned in to what his clients want. He describes himself a commercial hairdresser – a philosophy he keeps in mind even when he’s doing his most creative work. “With my 2017 collection, I really wanted it to be commercial hair – still wearable but with a really strong edge to it. The collection was called ‘Iconic’ and I wanted all my models to feel and look iconic. My flagship picture was based on the Jessica Rabbit look. Overall, I just wanted to portray strong, individual women, but with really wearable hair.” ‘Commercial’ isn’t just a buzzword that Thomas throws around lightly. He says it’s vital to tuning in to what your clients want. “First of all, wearable hair is coming back and as hairdressers, we seem to be embracing the fact that people are able to do their hair better now. In our salon, we’re working with the client, rather than being the hierarchy,” he says. “They’re so much better informed these days because of social media mainly and actually they’re learning how to style the hair really well themselves.” Does he see that as a threat? Quite the opposite. “Actually, it’s a win / win because you can create a great cut or colour for them, and you know they’ll maintain it well so we see much better hair walking down the street now. But you know, they still need to get the correct products and we’re a heavily aftercare driven salon so we educate them and encourage them to use what we use at home.”
Whether Thomas is creating collections, behind the chair, educating or working on looks for a show, there is another characteristic that defines him. “I’m a perfectionist 100 per cent. I have a very strong eye for detail but I also like to experiment. As you can see from my collections, I don’t like to just be a one trick pony. I take myself out of my comfort zone on a regular basis to try and challenge my own creativity. That would really sum me up. That and my pure passion for hair.” Thomas’s collections have been widely acclaimed, with that rare ability to impress both peers and clients alike. If you can win an award and attract a new client with your images, that’s impressive and if you can make them timeless too you know you’ve struck gold. “My head is full of creative thoughts all the time,” he admits. “When I’m working on a collection, before I’ve even finished it, I’ve already got the new collection on my mind. I’m always looking at different shapes and colours. I’m also a big people watcher. I look out for the fashions going on, trying to see where the trends are heading. Fashion is cyclical – it bounces around in a circle so I try and incorporate that into my collections.” And it’s not just the fashion world he’s keeping his eye on, Thomas has big plans for his own future too. “Expansion is within the next couple of years,” Thomas confides. “I’m determined to become a Hall of Fame member at the British Hairdressing Awards too.” With his magic formula, it’s just a matter of time. Hair Biz Year 18 Issue 1
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A PASSIONATE PARTNERSHIP
Paul James Graham
By Louise May
Paul & Paul Salon was founded by multi-award winning and internationally trained stylists Paul James Graham and Paul Philip Dumenil. With a combined wealth of experience Paul James & Paul Philip worked in some of the best salons in the country and related industries. These two Queensland based hairdressers have forged a unique brand of hairdressing that delivers a professional and positive hairdressing experience to all valued clients.
With a very long list of accolades including 2021 AHIA Avant Garde Hairdresser of the Year, Paul James has worked with various fashion designers and has worked or been featured in fashion magazines such as Oyster and Instyle just to name a few and his attention to detail and ability to interpret trends makes him a hot commodity in the hair/fashion Internationally trained stylist Paul Philip began his career over 12 years ago in Toronto, Canada and has been voted and listed as one of the top 10 best hairdressers on the Gold Coast for 2015, having worked as part of the ghd styling team for the Katy Perry tour. He has previously worked as an independent hairdressing educator to younger emerging stylists and has a passion for creating flawless lived-in blondes using advanced colouring techniques. Editor Louise May, had a chat with Paul James Graham, one part of this dynamic duo to find out more…
How long have you been in Partnership with Paul and Paul Salon and how did it all begin?
Paul & Paul Salon pretty much started 14 years ago. My Husband Paul and I met, sharing among other things a love of hairdressing. What started out as a date turned into a deep love for each other and our business.
What are both your roles within the business?
Our business has seen many changes over the years. We have learnt to listen and adjust our attitudes to fulfill a multitude of different roles. Be it admin or dressing hair, we do it all. We know each other’s strengths and
shortcomings; we understand that sometimes one has to be strong for the other and that part of working smarter is knowing when to work hard. It has been our experience that you need to be ready to be everything in your business, you won’t always see opportunities or the hurdles coming your way.
Can you tell us about the Paul & Paul Salon experience, what is it like for a guest to visit the salon, and what makes you unique?
The client is always well informed when they arrive. Rarely will we experience a client that has no direct goals for their hair. We believe in providing the client with all the relevant information so that they can make an informed decision. We have built a really loyal client base, virtually all our clients have been coming to us for over a decade, so a visit to our salon is like meeting up with a dear friend. What makes us unique? We’re not afraid to have the hard discussions with our clients. We really want to carve out the process of what service we will provide, so both ourselves and the client feel confident and comfortable moving forward. Nothing is happening to the clients hair that they don’t fully understand and agree with first.
Why did you choose to partner with CPR and what do you love about the brand?
It was a chance encounter. As a hairdresser that has been an active part of industry events and competitions for many years, I came upon the advertisement for CPR’s Mane Event colour competition in an issue of Hair Biz. The competition was open to non-CPR salons, and I saw this as a great opportunity to get creative in preparation for the AHIA creative awards in 2024. After working with the products and meeting the CPR team we knew we had found a fantastic
salon partner. We love Cass and the CPR team. CPR genuinely cares about their salons and their products are great to work with. As well as being a wonderful salon partner CPR has been a truly great financial decision.
What is your favourite product and why?
It’s hard to narrow the selection down to just one product. There are so many advantages to using CPR colour and products. I do really love how the Definer Paste is so lightweight and doesn’t clump in the hair. I love a product that I can use on virtually every client, and the Definer Paste is the perfect finish to every haircut.
Can you tell us about the education and support that you have with CPR?
CPR are just about to launch a fantastic education program that will allow apprentices to attend courses for free. I am partnering up with CPR in 2024 where I will myself be running a look and learn seminar on how to create an award-winning look. I will go through my process of creating an awardwinning look, as well as shooting, styling, and editing. This will be an interactive experience where attendees can ask lots of questions and hopefully walk away with more knowledge that will help grow their reputation and salon brand.
You are known for your love of Avant Garde, amazing collections, where does your inspiration come from when creating a collection?
Inspiration comes from everywhere. But I find more freedom and comfort to be creative when I work with the right team. I usually work with the same creatives and models, but over the years I have discovered that the right model will lead the charge in creative inspiration. A muse if you will. When forming a collection, especially Avant Garde
in nature it is important to work with a model that will best sell your look and tell that story. A truly great model isn’t concerned with looking pretty or glamorous, they allow you to dress them up and seek opportunities to make magic in front of the camera. They take direction and together you hopefully create lightning in a bottle.
You are going to be a guest contributor for Hair Biz for 2024, what are you going to write about for our salon owners and our creatives?
There is so much noise today, coming from everywhere. So many products and people claiming to have all the answers, it’s hard to distinguish what is helpful and who is simply trying to part you from your hard-earned money. I would hopefully like to write about my own learned experiences in hairdressing and what has worked for myself and our business. I imagine that there is a hairdresser out there, in the backroom on their lunch break, sipping a coffee and scanning the pages of HAIRBIZ, whose eyes land on an article I write that might help them in some way. @paulandpaulsalon Salon shots by Jarred Stedman © mocha group Hair Biz Year 18 Issue 1
13
es with en minutREEVE tKATY 2023 AHIA BUSINESS SOLE OPERATOR OF THE YE AR By Louise May
Katy Reeve’s journey into hairdressing came from grass roots as her father is a hairdresser. She was always intrigued by this industry and wanted to see what it had to offer. After her apprenticeship was complete in the UK in the 90’s, Katy joined the global brand Toni & Guy London. It was a fantastic leap into the world of hairdressing, from learning the disciplines of cutting and styling, to the creative world of education and shows, she certainly got a real taste for it and wanted more! After relocating to Australia in 2004 Katy rejoined the Australia’s arm of Toni & Guy. Working as a stylist at T&G Manly, she became part of the education team and quickly grew through the ranks as she realised how passionate she was about education. Katy was certain that this was the path she wanted to take in her hairdressing career, however…she suddenly had the opportunity to become a franchise owner. Whilst this was never actually on her career goal list, she also understand that these opportunities are a way for her to keep growing, she wanted to see if she could add some management, financial and leadership skill to her practical skill. Katy owned T&G Manly, for 9 years and had an absolute ball! Within this period of salon ownership Katy’s passion for education and her insatiable drive for growth continued and she was asked to become the National Creative Director for Toni & Guy Australia. Whilst this role started as a “side hustle” it became clear to Katy that she wanted to give this role her all, and she sold her salon and headed
up to the Academy in Paddington, full time. Here she lead the brand with all internal education with their national Varder system, managed and mentored all their educator’s within the state, delivered Art teams and internal training for T&G hairdressers, liaised with the UK head office with global events , worked on all media and show activations, worked with HO in marketing and leadership, worked as education director with Label M managed the private T&G RTO, delivering 1 year hairdressing courses, whilst also teaching external T&G courses and days in the RTO. “These were some of the hardest, most challenging days of my life however I thrived, under the mentorship of the great Dennis Langford and I grew in so many areas of my career,” says Katy. In 2019 her career path changed, staying within the education realm she wrote some education programs for brands then worked with Labiosthetique & Great Lengths as Education Director. Katy started working in Académie salon in Annadale and during this time the global pandemic hit. Fast forward through a crazy time with a lot of time at home thinking about what she wanted for the future, led her to the one thing she had never done, be solo! 2022 Katy made the decision to become a sole operator and independent educator however the world wasn’t quite ready for the education yet and she kept it on the low boil and started renting a chair in her home area of northern beaches. She became an ambassador for the new brand Unwritten, and it was the absolute best time for this partnership. January 2023, Katy started out of the blocks – Katy Reeve Education, and fulltime sole operator and she finished a fantastic year with being awarded AHIA Sole Operator of the Year 2023!
Hair Biz Editor Louise May recently spent 10 minutes chatting with Katy Reeve, about her career, and being a sole operator now and what that looks like…
Could you tell us more about your dual roles, being on the floor and also having your education platform?
I have experienced being a fulltime hairdresser and being a fulltime educator and I truly believe that the best educators still need to be on the tools. Not only does it give you the constant evolving experiences it gives you the storytelling needed to connect to your students. Don’t get me wrong, its busy! Some weeks its 7 days, education prep on a Sunday, travelling to salons, teaching then into a fulltime salon environment however I have always felt energised by both areas of the industry so for me they just go hand in hand.
Your goal is to support salon owners and their teams and being a mentor to young hairdressers. How do you envision bridging the gap between training institutions and salons to improve the apprenticeship experience?
When I created my education offering, I really had to think about what strengths I could bring to the industry. I know it’s not super cool or sexy however I’m good at the fundamental art of hairdressing- the basics! In my research and connecting with salon owners, stylists, and industry leaders I kept coming back the same underlying issue… Are our young hairdressers ‘salon ready’ are they competent and have they got a fire in their belly? I certainly think there is a gap there, I think with my experience with fundamental, structured cutting techniques, my knowledge of the regulations of the TAFE & private RTO system combined with my creative knowledge I could certainly become a salon or individual experience connecter.
Could you elaborate on your involvement with the Unwritten App community?
I became part of the Unwritten brand a couple of years ago when they were testing products and wanted some hairdressers to be part of that team, this then evolved into becoming part of a brain tank for their app. I was asked to become an ambassador of the brand to not only use the app and products but help educate and grow awareness of how this app can grow our indie business.
Your journey includes various educational roles. How have these experiences influenced your approach to teaching and mentoring?
My values as an educator have developed through experience with my own teachers over the years both in UK & Australia and I have shaped my teaching style by remembering how each of my brilliant teachers made me feel, how they helped me grow and their ability to make learning fun. My mission as a Hairdressing Educator is to see the opportunity in everyone, to understand different learning styles, to cement the importance of discipline and foundation. As was my core competency as a hairdresser, my core offering as an educator is a cutting and styling curriculum. My methodology, which evolved via demand more than original intent, is insalon education. Marketwise, I have spent most of the time with young and emerging stylists, revisiting the classics with a side serve of tailored styling. I have also spent a lot of time with Salon Educators, Owners, and those looking to expand their education arm in salon.
What could we be doing differently as an industry to engage our youth?
I think we need to listen more than we talk, however that goes both ways. I’m a bit old school in a lot of ways however I make a concise effort to connect with the new school. Many of the traditional ways of hairdressing, education and running a business will always exist however the people within this are different. I like to manage expectations of what can be accomplished in what time.
There has always been “natural” creatives and they will shine no matter what industry they are in, what I find fascinating is that hairdressers now seem to have other artistic skills, whether it’s in art, design, fashion or photography and I think it’s fantastic! I think we should create an industry where we don’t always have individuals that necessarily live and breathe hairdressing, that they are allowed to grow as a true creative and have full autonomy of their careers within the parameters of our business models.
On a day off, where can we find you? What’s your favourite way to unwind?
I need to move! I go to the gym daily, whether its strength, cardio or Pilates, and this year I started doing yoga which has been amazing for feeling grounded when the days are crazy.
What’s your go-to playlist or favourite music genre when you’re in the salon creating magic?
I’m a 90’s girl, R&B, easy listening or on a Saturday afternoon maybe a bit of soft house!
If you had to pick a favourite comfort food or guilty pleasure, what would it be?
It’s always been chips – or crisps!! I have a savoury tooth and would choose crunchy over soft any day.
Lastly, what exciting projects or developments can we expect in 2024?
Next year I have some bookings with salons that want to create a block of education over a certain amount of time. I love this as I can build a rapport with team members and hopefully, they get more out of each session. It’s also a great way to create a long-standing knowledge rather than a quick fix. I’m chatting with some product companies that would like to work with me on educational events and classes and I’m working on my long-term educational offering that I will hopefully launch at the middle or end of 2024 , and of course I’ll be at every event in the calendar !!!
_AusNZ
MEE T THE 2023 AHIA BUSINESS TE AM OF THE YE AR
TONI&GUY Cronulla Nestled in the heart of the Sutherland Shire, the TONI&GUY Cronulla salon, led by Louise Blake, has evolved into a celebrated hub of style and community connection since its inception in 2004. Beyond the establishment’s brand recognition, Louise and her team have diligently crafted a distinctive identity, seamlessly blending global standards with a locally resonant experience. Their commitment extends far beyond hairstyling, evident in innovative community engagements such as the Mardi Gras Balloon Pop and impactful fundraising initiatives. Recently honoured with the 2023 AHIA BUSINESS Salon Team of the Year award, this salon stands as a testament not only to its exceptional styling but to the unwavering unity and kindness embodied by its team.
We recently caught up with Louise Blake…
Louise Blake
Can you tell us a bit about TONI&GUY Cronulla?
We opened in 2004 in the beautiful Sutherland Shire and are proud to be a TONI&GUY Australia high performing salon and top commercial performer for the last 5 years. However, whilst an iconic brand name frames our salon window, we also know that we must provide our own unique experience. Our salon clientele is diverse, but the geographical catchment is 90% within a 15-kilometre radius. There’s a real local feel, and often our clients will know one another during their visit. We offer tailored colour, cut and styling services as well as specialist hair extensions, keratin smoothing, and chemical straightening services. Plus we also have a strong barber and bridal wing to cover all bases.
How have you focused on setting yourself apart and creating your own identity?
The big brand name is a big deal but so is the time we spend brainstorming with other local businesses or being part of social initiatives that matter to our local clients. We believe we have to value add at a local salon level if people are going to choose us as their hairdresser. Our clients want to support small businesses, they want to ‘shop local’, so we have tried to authentically be the ‘local hairdresser’ by creating and resourcing lots of additional activities and initiatives beyond what we have access to us as a TONI&GUY salon.
What have been some of your most successful local initiatives?
A few recent ones have been the Mardi Gras Balloon Pop, a retail promotion that saw us erect a huge rainbow balloon arch in the salon, with retail promotions inside each balloon and an invitation for all clients to pop the balloon to retrieve a special retail offer. The activation delivered record retail results and a clear message about our salon being a safe space. We have also just raised a whopping $290k for the National Breast Cancer Foundation with a high end local business collaboration and giveaway of over $110k of prizes that opened us up to a fresh and new, but like-minded, potential clientele. We love to look at unique ways to engage with our community and have some exciting plans in the mix for 2024.
16
Hair Biz Year 18 Issue 1
Congratulations on your AHIA win as Salon Business Team of the Year 2023! What does the competitive arena mean to you?
Thank you! Entering awards has been a massive highlight for the whole team as each stage of the process has provided so much opportunity to learn about ourselves and each other. This win in particular was really important to me though as it recognised the work we put in as a team both on and off the floor. It covers everything from photographic work to successful salon figures to team personal development to education to local community and everything in between! It is a true testament to what we were able to achieve together over the awards period, and it isn’t often you get the chance to reflect and celebrate together in that way. We have been so proud to support the AHIA’s for four years now and we are proof that it can take time to take home the big wins, but, if you keep at it, you can absolutely get there.
What do you think is the definitive element that set you and your team apart?
Consistency isn’t a super sexy word, but it’s what sets us apart and made us worthy of the team award. Our team are consistently kind to their clients and to each other and have each other’s backs when they are sick and need to cover columns. They consistently raise
their hands when there is an opportunity to be part of a hair event before they know what it might involve which might be early starts, late finishes and limited recognition. Our team is also growing but constant with a joint tenure of 36 years, we are one of the leading TONI&GUY salons for staff retention. Recruitment is always to expand, never to replace. In the limelight, we have collected numerous accolades and yet it’s during the Iess ‘lit’ everyday salon life that we see how special our team is.
How do feel apprentices play a role, both for your salon team and the wider industry?
I really work incredibly closely with our apprentices and truly go above and beyond. Having qualified 11 apprentices in 14 years, I can say, hand on heart, that I’m committed to treating them as makers of our future in the industry. Sustainability and evolution are impossible without our apprentice hairdressers! I’ve recently been proud to see through the completion of two apprenticeships 8 and 10 months early, via dedicated after-hours practice. This generation are much more confident than I was but still need scaffolding and support to thrive and I am here for it.
What is your leadership?
approach
to
Taking time to understand who the team are outside of hairdressing is really important to me. I want to captain an inclusive and safe culture and create a judgment-free space with plenty of focus on valuable and considered team bonding. I want staff to feel a sense of belonging where they are valued and motivated because they are happy individually but also invested in the bigger picture and each other. Having each other’s back is a big one for me, and I believe a huge contributor to our success.
Education is a key part of the TONI&GUY Cronulla salon experience, what level of autonomy do you give the team with their training?
The only way is bespoke, so each team member receives an annual $4k personal development budget to enable them to customise. This money can be used on a wide variety of pursuits including photographic shoots, education specific to their individual up-skilling needs, or broader business seminars. The allocation is provided in conjunction with annual goal setting in January and tracked within monthly one-on-ones. This is on top of total access to TONI&GUY, Wella, GHD, and label.m education and our extensive internal and external training calendar including, for example, having the amazing Dario Cotroneo in-salon recently to cover incredibly interesting topics like attachment styles and motivational impulses.
What are your thoughts around the future of the industry?
We are all facing so many challenges with the changing digital world, security concerns (thanks Optus!) as well as watching as the recruitment pool seemingly dries up before our eyes. But I can also recognise the brilliant opportunities within the industry and the capacity for growth. I am determined to leverage the confidence of the next-gen and focus on the impact of training our own staff in-salon for the benefit of the hair community. I also want to champion the fluidity and flexibility of a hairdressing life, using my own team as a compelling case study. I take my responsibility in the training and development of the nextgen in terms of hair and humanity really seriously. I love it and I’m excited for what’s next!
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@toniandguycronulla Hair Biz Year 18 Issue 1
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Industry News.
Kao Salon ANZ Team Assist In-Salon For ‘We Think Stylist Day’ in a Show of Industry Support.
Kao Salon Division ANZ proudly rallied its entire head office and field team to spend the day assisting in-salon, working shoulder to shoulder with Stylists across 47 Salons to show their support to the industry during the busy preChristmas period. The day, marked by collective assistance in Kao Partner Salons across Australia and New Zealand, reinforces Kao Salon Division’s commitment to the hairdressing community and proudly demonstrates the Goldwell mantra of ‘We Think Stylist’. Rita Marcon, Kao Salon Division General Manager ANZ, reflects, “We Think Stylist Day is a longstanding Goldwell tradition in Australia and New Zealand. I’m thrilled that we were once again able to throw our support behind our Kao Salon Partners during one of their busiest periods. Last year we lent our support to our Kao Salon Partners in this same way, but under the messaging of ‘Stronger Together’ as the industry returned after the Covid closures. This year we return to the Goldwell mantra of ‘We Think Stylist’, celebrating the industry’s energy and resilience as Salons enter their busiest period. We are so proud and privileged to be able to do this. Thank you to all our Kao Salon Partners who allowed us to join them for the day. On this day, and always, we demonstrate our commitment to the industry and strive to deepen our understanding of the needs of our Salons and Stylists.” The Kao Salon Division team engaged in various salon tasks based on their professional qualifications and ability, ranging from colouring, cutting, and styling through to cleaning, restocking, merchandising and more! This hands-on approach allowed the team to truly immerse themselves in the Salon way of life, walking in the shoes of a Stylist to understand their needs and motivations more deeply.
Jenni Tarrant OAM of Bond Hair Religion Wins Major National Women’s Business Award
Multi-award-winning Canberra hairdresser, Jenni Tarrant OAM, added to her bounty on Friday night by winning the Altitude Excellence in Professional Services Award at a gala ceremony in Sydney. Owner of Bond Hair Religion (Kingston, ACT), Jenni Tarrant won the award for showcasing exceptional skills and excellence in business out of a national field of high achieving professionals. “I am delighted to have Bond Hair Religion recognised in the category of excellence in professional services. Trades aren’t often regarded in the same way as accountants, legal services etc but we are absolutely committed to delivering excellence in every conceivable way,” Jenni said. “Business excellence requires consistency at every level, from initial enquiry, through to a follow up after the appointment. It must be so seamless that the client is transported from busy to blissful within just a few minutes of walking through our door. No matter what the ‘business’ is, it can be a vehicle to help people feel cared about and bring some joy into their lives.” Jenni said that it was a great honour to be awarded, acknowledging that all finalists were important women leaders who make substantial differences in their own fields. The Altitude Awards are presented by Women with Altitude. The awards are held annually to provide an opportunity to acknowledge those who have made outstanding contributions as business owners, volunteers, employees, creative thinkers, and leaders. 18
Hair Biz Year 18 Issue 1
Foil Me Celebrates 10 Years of Business in 2024
Australia’s innovative hair tool company, Foil Me, is set to celebrate their 10th Anniversary in 2024 - and a brilliant decade in business! Established in 2014, Foil Me has been a true passion project for husband & wife dynamic duo, Emily & Iliano Ciardiello, and an inspiration to the global hairdressing industry where they have played a pivotal role in changing how foil is seen. As their 10-year anniversary approaches, it’s a time to delve deeper into their mission, achievements, and the exciting future that awaits. From the very beginning, Foil Me’s mission has been to elevate the world of hairdressing by revolutionising the way hairdressers see foiling and society sees hairdressers. “It is hard to believe it’s been 10 years since Ili and I evolved our idea to create pre-cut foils for hairdressers. Since that day, we’ve revolutionised how the hair industry views foils and their application; before we began, embossing on a hair foil didn’t exist or it was there because that was just how it was made – it wasn’t a deliberate way to ensure grip and colour retention,” says Emily. “It has always been our mission to make hairdressers’ lives easier, driven by firsthand experiences as a salon guest and friends of hairdressers. I am so grateful to the industry and our dedicated Foil Me team. I love elevating the artistic hairdresser’s image in society, a goal I think we’re slowly achieving! Thank you to all the beautiful hair artists who have believed in and supported us along the way; 10 years is a decade, but one well spent in this industry. Thank you.” In their pursuit of excellence, Foil Me has been the recipient for various accolades including Australia’s Top 50 Small Business Leaders 2023 for the Inside Small Business Top 50 Small Business Leaders Awards, Finalist for Best New Packaging and Design at the 2023 AHFAs, Winner for 2022 AHIAs Best Business Performance (non-salon), and the 2019+2022 Telstra Business Awards. Additionally, they are incredibly grateful to have collaborated with industry giants such as Redken and JOICO, along with other salons and distributors who, through their collaboration, have had reciprocal growth of their brands. Beyond their commitment to reinventing foiling, Foil Me has continuously displayed a strong sense of social justice. As a movement and individually, they’ve donated to various charities, including The Indigenous Literacy Foundation, The Wheen Bee Foundation, The National Breast Cancer Foundation, The Equality Project, FoodCycle UK, Animals Australia, The Sun Exchange, and Reforest, amounting to over $260,000 collectively. So, what’s next? Foil Me are excited for what the future holds; from new ideas to exceptional service, one thing is certain, they will always be there to provide the perfect tools to help hairdressers have an easier and more enjoyable time in the salon because after all, more is what you deserve and Foil Me never fail to deliver on that! www.foilme.com
Help your clients feel more confident with transformations
Richard Kavanagh’s piiq Digital, creators of TheHair.App have released the long awaited ai hair inspo feature. An engaging, fun, and useful way to integrate ai into the hair business. Just one of the many great features of TheHair.App, created to help you and your clients have less stress, and more success. Try it for free at www.thehair.app/ @thehair.app
Short Back & Sidewalks Enters Its Next Phase Of Growth
Short Back & Sidewalks, the Australian organisation that provides free haircuts to people experiencing homelessness and poverty, is thrilled to announce Natalie Jenkins as the new Chief Executive Officer. Natalie, an accomplished leader in the community, cultural and creative sectors, brings a wealth of experience and passion to Short Back & Sidewalks. She has led a number of highly successful not-for-profit and commercial organisations in both metropolitan and regional Australia and has previously run her own strategic advisory business. “What started in 2015 as a couple of cutters giving haircuts on weekends in a Perth car park to now, it’s amazing to see where Short Back & Sidewalks stands today as we welcome Natalie Jenkins as our first paid staff member,” said founder Craig Hollywood. “Natalie brings over 30 years of experience at CEO/senior executive, strategic advisor, and nonexecutive board director level, and we are honoured she is our new Chief Executive Officer. “We have great confidence in her ability to steer Short Back & Sidewalks towards greater achievements in the future as we enter and exciting new era of growth.” Natalie’s vision is to deliver meaningful outcomes as Short Back & Sidewalks pursues regional services in Western Australia, expands in the eastern states and develops new models of service delivery. “I am honoured to be given the opportunity to take such an impactful organisation, which is achieving so much already, and grow it so that it can impact positively on more people throughout the country, including regionally,” said Natalie. “I’d love to see Short Back & Sidewalks in every regional and metropolitan centre in the country – what a difference that would make to so many people and what wonderful community building it would result in.” Short Back & Sidewalks’ aim is to give 15,000 free haircuts and positive community connections per year by 2025. www.shortbackandsidewalks.com
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Industry News. Heart Led Mission
Three years ago, amidst the challenges of a global pandemic, Sheridan Rose Shaw took a leap of faith, signing a lease for a space twice the size of what she initially needed for her hair salon. What began as a heart lead mission, evolved into a thriving creative hub, becoming the home to many, individual women-led business. From a multi award winning hair salon to an award-winning eyelash & eyebrow specialist, a makeup artist, a nail artist, a florist and a financial advisor empowering women in their finances. The journey quickly led to the honour of receiving 2022 most innovative business of the year and quickly after 2023 contribution to business award from the Maribyrnong City Council in Melbourne. It was during that moment of recognition that Sheridan envisioned something greater—A space TRIPLE the size of like-minded dreams and missions. Over the past 18 months she has been “BALLS DEEP” in visualising, manifesting, and putting in some serious foot work. Today, Sheridan proudly introduces, MAMAWEST – creative studio. Within 336sqm, an 81 sqm of expansive space awaits, purpose-built for versatility. It’s a canvas for Photography, content creation, photographic collections, workshops, education & a serene spot for yoga, meditation, and a venue for celebrations. If you’re in the heart of Melbourne looking for a space to shoot your collection, Mamawest have a basin with-in the studio, blackout and sheer curtains, toilets, wifi and more! If you’re looking to run education classes, they have 18 chairs and a big open space workshop to utilise for your classes. If you’re looking to facilitate an event – look no further! A space where they can bring the hair community together, over and over again. Please reach out to Sheridan personally at srs@mamawest.com.au for all 2024 bookings. MAMAWEST – creative studio. Coming March 2024.
Dateline Imports x Jaye Edwards
Dateline Imports P/L is thrilled to welcome Jaye Edwards to the family. With nine thriving salons, one killer haircare brand and a cult social media following, Jaye Edwards has cemented his spot at the forefront of the industry. Beginning January 1st, 2024, Jaye will be Australian brand ambassador for epres and Malibu C for a 12-month period. Jaye will be creating educational content aimed at hairdressers, designed to enhance business growth, and increase revenue. With his work splashed across pages of Marie Claire and Vogue, and products lining the shelves of beauty giant, Mecca, Jaye has razor sharp insight into the 20
Hair Biz Year 18 Issue 1
industry and how to make 2024 work for you. Jaye Edwards is a new breed of entrepreneur, saturating social media feeds all over the world. He’ll be sharing why he loves and trusts epres and Malibu C via Instagram (@jaye_edwards) and TikTok (also @jaye_edwards). Jaye will highlight how epres and Malibu C have helped his business presence thrive while creating a unique point of difference in the hairdressing market. epres is next generation bond repair which is disrupting the hair industry. This simple, one-step, in-salon treatment is only 10 minutes to softer, stronger, frizzfree hair. An all-in-one, acid-free solution which repairs chemical, thermal and mechanical damage, restoring hair to incredible condition. If your clients use water, Malibu C is for you. What’s hiding in water is often the culprit of many common hair and scalp issues. Malibu C offers customised, 100% vegan remedies to eliminate minerals, colour fade, brassiness, dullness, and lack of movement. Freshly activated complexes for optimum results and benefits. With over 45 years of industry experience, Dateline Imports represents a lifetime of expertise. Partnering with Jaye Edwards, Dateline Imports continues its focus on continual innovation and dynamic education. Here’s to our shared creativity!
The Choice of Freedom
In 2024, as we embark on a new year in the hair and beauty industry, it’s time to reflect on our professional journey and ask the big question: Are you where you want to be? In a candid exploration of personal and professional alignment, Chrissy Adler shares a pivotal moment from her own journey this year. During a repatterning breathwork session in Bali, it became clear that she had been playing small, making business decisions out of fear, and staying within certain confines. This realisation led her to re-evaluate her approach and take a bold step towards independent growth. The essence of Chrissy’s coaching is to empower business owners to believe that they can have businesses that deliver freedom—more money, more time, and more impact. Many entrepreneurs, despite their sacrifices, find themselves not even paying themselves a wage. Their businesses dictate how they spend their time, and the initial passion for helping others gets lost in the struggle for survival. Introducing Freedom Mastery, a program designed to guide you toward embodying the mindset and skills needed to build a business that delivers wealth, freedom of time, and more impact. The program covers business strategy, team development, and empowerment, coupled with psychological elements, including reframing belief systems. Understanding the importance of ethical and healthy self-development, Chrissy has assembled a team of psychologists, neurophysiologists, trauma-informed breathwork practitioners, and wellness coaches to ensure a safe and productive journey toward self-improvement. “This program is tailored for hair and beauty industry professionals who have often prioritised others at the expense of their well-being. The new era of our industry is about learning to self-prioritise, not selfishly, but to command a life that reflects the fruits of our efforts,” says Chrissy. If you find yourself sacrificing meaningful activities, not generating enough income for your efforts, and feeling misaligned with your business goals, Freedom Mastery could be the key to realignment. Contact chrissy@freedommastery. com.au and discuss whether Freedom Mastery is the right fit for you.
LONDON IN BLOOM
It’s just over one year since THE HOUSE OF KEUNE BY BLOOM opened the doors to its salon and training academy in the heart of London. Designed as the flagship location for Keune Haircosmetics in the UK (now with certified B Corp status), Bloom Lifestyle takes on the salon operation, run by salon group owner Sheona Forrest. Not only an impressive space, but also a dream line-up, the salon boasts multi-talented Creative Director JR Slane at the helm and is also the base for UK Creative Ambassador Andrew Barton. “The inspiration for The House of Keune by Bloom was an amalgamation of my many years of experience seeing what works and what doesn’t work in a salon environment alongside the pharmaceutical heritage of the Keune brand,” says Sheona. “The guest experience is at the heart of everything we do, so when creating the space, we wanted to build this customer focus into the design. There is space for guests to socialise and relax away from the outside world. The space is not just about having your hair done, it’s an all-round experience. “We’ve integrated vibrant colour elements to showcase the true art of the craft with colour. For example, we installed our colour bar at the centre of the salon. We didn’t want to hide the process away in the back room, instead we want every guest to be introduced to colour in every visit. We want clients to feel like they are coming into a really fresh, innovative salon space – a creative environment with lots of colour influences. It’s really important that it’s welcoming, warm and has personality and character. “We worked with interior designers Barber Designs to shape the salon space into a working model. The vibe they created for us is cool, comfortable, spacious, high-quality, and natural. Of course, we wanted to embrace sustainability into the design, so we used hard wearing materials to increase the life span, which in turn reduces having to renew after a number of years. We have also introduced a natural moss wall and low voltage LED light throughout. We used Maletti furniture from its sustainable green line, a company that stands for quality and comfort. Plus, it is a family business with an ethos that aligns with our brand values. “The Colour Bar centrepiece is the beating heart of our space then everything branches off from there. Our dedicated barber section ensures that all services are visible and catered for and our luxurious spa like area is a private and relaxing space for hair treatments. A key element is the layout and flow of the open space. We want clients to feel comfortable and relaxed and so the ease of movement and freedom element was a top priority.
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Chris (left) and Anthony De Lorenzo
MEE T THE MAKERS
In the heart of Silverwater, Sydney, De Lorenzo Haircare beats with a rhythm of innovation and unwavering commitment. Rooted in a legacy dating back to the 1930s, the brand has flourished into a symbol of quality and sustainability, reflecting the family’s profound connection to the hairdressing industry.
In 1987, the company underwent a transformative shift, embracing sustainability and ethical practices. This courageous move not only championed environmental wellbeing but also underscored a profound commitment to cruelty-free practices. . At its essence, De Lorenzo remains authentically Australian, housing an integrated facility encompassing a laboratory, manufacturing plant and distribution centre with a steadfast dedication to plant-based formulations, De Lorenzo consistently benchmark against industry standards to ensure unparalleled excellence. Looking forward, the enduring culture of De Lorenzo radiates through its dedicated team, some of whom have been integral members of the family for over three decades. This family-oriented ethos extends beyond the company walls to the wider De Lorenzo hair care community, gathering annually to share industry insights and trends. De Lorenzo stands as a beacon of leadership, offering more than just hair care products—it embodies a legacy built on excellence, sustainability, and an unwavering devotion to natural beauty. During a recent visit to De Lorenzo, Jarred Stedman, Mocha Group’s GM, engaged in a conversation with Anthony & Chris de Lorenzo, delving into the brand’s history, gaining insights into the remarkable magnitude of operations at their HQ. 22
Hair Biz Year 18 Issue 1
FIRST STOP WAS A CHAT WITH ANTHONY IN THE DE LORENZO LAB…
Anthony, you are Australian owned and Australian made, and we’re in the lab right now. This is clearly your passion. Tell us why you love this space so much?
The laboratory is the heart of the business really. Everything that we do, has its genesis in here. Every product we’ve ever put out, has had time in here, in research development and testing. It’s our crucible; our evaluation studio. All of the chemists we have in here, the equipment and the people are focused on developing the best products we can for the hairdressing market.
The De Lorenzo family pioneered the development of Haircare products in Australia. Tell us how it started?
Our family had been in the hairdressing industry, for a long time starting in the 1930s as barbers with my father and also his brother, Vincent & Anton de Lorenzo.
MEE T THE MAKERS
They opened their own hair salon in 1945 and the development of products came from a need to offer high quality results to their clients. They had very high standards. Over a long period of time, they taught themselves cosmetic chemistry after hours, working and developing products for use in their own salon. Eventually, they created a product to use in their salon and offer to the industry at large. Delva Haircare was born, which they ran in conjunction with the ‘De Lorenzo Salon’. It was quite a large operation in Sydney with over 40 hairdressers working on the floor. They were totally focused on results and the Delva Haircare brand was developed from this need. Eventually they wanted to retire, so they sold the salon and then sold Delva. Following this, the family were involved in various other business ventures, but after a period of time, we thought that we still had a lot to contribute to the hair industry, coming together as a family once again, this time with the concept of a family name on our products and a clear mission to step into the zone of natural based products.
What made you start focusing on sustainabiliy and being vegan?
Back in 1987, all cosmetic products that were being produced used petrochemicalbased ingredients and animal-based ingredients. Even the finest cosmetics were made using those products. We made the conscious decision to remove those, which was technically hard in those days. We replaced them with nonpetrochemical ingredients made from plants, also in lieu of using animal-based products. So, right from the inception of this company now, we made the decision to be natural, and take an ethical stand as far as the use of animal ingredients.
What was the biggest challenge and the biggest benefit of going natural in your ingredients?
Well, first and foremost, it benefited the animals! And by removing the petrochemicals that’s also a win for the environment. We wanted sustainable products that were ethically based and by removing the petrochemicals and introducing only plantbased ingredients, we achieved our goal. We have continued to develop with that philosophy in mind using products and
packaging that have sustainable outcomes, such as recycled materials in our bottles, and safe ingredients. There is always a way of finding a solution and then digging into that solution and making it more beneficial for the earth, without compromising on quality and results. It’s an evolution, and part of everything we do, here in the lab. Even with our marketing and packaging we are constantly thinking of new ways to improve our sustainability practices and environmental footprint.
By creating and manufacturing here in your own facility, does that that enable you to evolve quicker and be quite nimble in your approach?
For sure! We can react to the market and to our clients and customers. We are a professional haircare brand, producing products for hairdressers to use in their craft, but also for them to use and recommend to their clients. Our retail products must encompass our philosophy and goal for excellence. With our commitment to sustainability and ethics, they still need to work, and work well. We have multinational competition, but that doesn’t mean we can’t make better products. We are proudly Australian, we’ve got a fantastic technical team, a background in the industry and the underlying chemistry when it comes to hair, and we can develop fantastic products. It will often take a couple of years of development, especially when developing a large range. We have, in fact just launched the Novatone range, and that was a very long process in the laboratory, and in our technical studio to get it right. To us, being Australian, is not just what we do, it’s who we are…Australian made and Australian owned with an incredibly loyal team. Over 50 percent of the people here have been here for more than 10 years, and some more than 30! • cont’d over page Hair Biz Year 18 Issue 1
23
MEE T THE MAKERS
• cont’d from page 23
How have you created such an incredible culture?
We have a lovely group of people who all work well and focus on the task of making the best products Australia can make. We have an honour board and every year we do milestones in people’s tenure here, with quite a few having passed the 30-year mark! There’s 25, 20 and 15 years. So, at five-year intervals, after 10 years, we give awards and it’s lovely. It’s a family business, and we treat people like family. You’ll have to ask them why they tend to stay with us. But you know, we’re very lucky to have the people we have with us. AND THEN OVER TO THE WAREHOUSE TO CHAT WITH CHRIS…
Chris, we’re here in one of the aisles of the factory. What kind of numbers are you doing when we’re talking about products out the door?
At this time of year, Christmas time, we send out 12 to 15, 000 units a day right across Australia and NZ. We are happy with that. We have come a long way from, our early days. We’ve been building on our principle, which is natural based haircare products, which when we started wasn’t very popular. It makes life harder to make a formulation from plant-based ingredients versus traditional chemicals, but it’s what we do. We benchmark against the best in the field. We have a range of products that we feel serves our client base and our customers, so we are really happy about that.
It’s been interesting walking around the factory today in terms of the sheer scale of manufacturing and distribution. It must have been quite a journey?
Absolutely. Thinking of the history can be exhausting, but we do have a production and a distribution facility. There are numerous laws that you must comply with. You’ve got to jump through a lot of hoops and tick a lot 24
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of boxes, however we’ve done all that. We will keep doing that - we’re here for the long term. We are always evolving, and we have just realeased a new range called Novatone. We a r e really excited because it completes our colour story, even though there is always more to come.
What makes Novatone different?
It filled a gap in what we offer; it tones the hair as opposed to locking in the colour, and has been something that we have been lacking. So that’s a win. You can now get what we call the “Nova 360”. Nova is our colour range and 360 is the full circle. It’s a complete care range.
ASPYA, has long been admired as a membership group for your salons for many years, not to mention the trips on offer. Where are you off to in 2024? We are very excited for the next trip, which is in Phuket, Thailand. We’ve got an exciting line up of speakers. We talk about hair trends in the industry, and it’s just a great get together of likeminded people. Hairdressers aren’t afraid to have a good time when they get together, so, what better place than Phuket! Photos by Jarred Stedman © mocha group
Crafted with Swiss engineering excellence, the all-new Heiniger clipper range embodies unparalleled quality - each one delivering power, precision and performance when results matter.
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TRADITIONAL CREAM HAIR COLOR ELEVATED THROUGH MODERN CHEMISTRY AND ECO-ALCHEMY. LK is a comprehensive, extensive line of innovative formulas enhanced with our patented Oil Protection Complex, Phyto-Enhancer and Ceramide A2 for radiant, hydrated and nourished hair, post-application and beyond the chair. Blended with Organic, cold-pressed argan and passion flower oils, this low ammonia luxury line features 106 hues, easy mix ratios in volumes 10 to 40, and superior coverage on even the most color resistant and grey hair.
m&u imports
muimports_au
(03) 9555 1533 | sales@muimports.com.au | www.muimports.com.au | 662 South Rd, Moorabbin Victoria 3189 Australia
ON THE ROAD:
a i al r st u A South
Pipsqueek in Saigon
EDITION
With a never-ending commitment to authentic connection, Mocha Group’s General Managers, Jarred Stedman was On The Road again recently, this time travelling around Adelaide visiting over 17 local heroes in one week. SA has some incredible talent, thriving businesses, brand ambassadors and industry leaders all tucked into a beautiful city by the ocean. HERE ARE SOME OF THE HIGHLIGHTS FROM THIS ADVENTURE: Pipsqueek in Saigon
Pipsqueek in Saigon
Pipsqueek in Saigon
Belinda Mills AKA ‘Bel’, owner of Pipsqueek in Saigon salon, was stop number one, and we had organised to catch up on one of her famous content days. Pipsqueek has two locations with over 12 staff and despite the businesses, she still prioritises at least one day a week to be creative, create content, and experiment. This was no excuse, working with Evo’s colour range plus one of her muses (and staff member Vanessa), it was a creative jam session. With her signature neon pastel colour pallet, unique placement and flawless technique that compliments Vanessa’s natural style – it was a real masterclass in how colour, cut, extensions and styling come together from start to finish. Bel has built a niche in the market by simply doing what she loves consistently and with authentic curiosity. You could be forgiven for not being sure which ‘box’ she fits into. Underneath the wavey blonde hair, 90s hip hop beats, socks, and slides, is a laid-back strategic businesswomen who is reshaping what ‘success’ looks like in the modern market.
Attaboy Hair
Attaboy Hair Attaboy Hair
We caught up with Robby Lippett and the crew from Attaboy. They just opened barbershop number 4 in Henley, just 100m away from beautiful Adelaide coastline and Henley Square filled with great shops, pubs, eateries, all looking over the beach and jetty. They have opened 4 Barbershops in 5 years, which is thanks to Robby’s entrepreneurial mindset, business acumen and vision for collaboration. Some of the shops have partnered with Café’s and Tattoo parlours to drive traffic and offer the clientele more with convince. Robby has a background in professional soccer and hospitality which he has brought into Attaboy. Creating a space that is fun, professional, innovative and build on customer
care and staff satisfaction. He also gives a lot of credit for the success of the business growth and culture to his mate and manager, Tom Wynn. Coming from a hairdressing background, he joined Attaboy 4 years ago and immediately wanted to provide a point of difference with the introduction of a colour service, which Robby was very on board for. On top of the barbershop, the two travel the country educating for Nak and will continue to do so in 2024. Keeping true to their craft and always pushing the boundaries, between them both they are also 2023 AMBA finalists for: - Best Men’s collection: Classic - Best Men’s collection: Freestyle - Best Men’s collection: Team - Best Business Director
Boris Salon
With a resume that is as long as your arm (3x Australian Hairdresser of the Year, L’Oréal International Ambassador, Dyson National Ambassador) you could excuse Damien Rinaldo for not being front and centre in the business and with staff. Despite his creative genius, he is all about leading from the front. “I make sure I get to work before all my staff, open the door, turn all the lights on, get the place ready because then you’re setting up the day for your people to work in the space”. When we visited the freshly renovated salon, there was a moment that emphasised Damien’s’ personal mantra “Lead with love, not fear”. Sitting in his chair was ex-employee (and friend of the show) Cassie Jacquet. She still gets her hair cut my Damien, they catch up, talk about life and business. It was really lovely to see the culture of support, inclusiveness, connection not just within the four walls but across the city.
Maison Jacquet
With a freshly renovated salon, Cassie and the team welcomed us in for a wine and a chat. Maison Jacquet name originated from Cassie previous salon in New York. Maison is French for ‘home’ and Jacquet is her married name. When you meet Cassie, you understand why salon name is so significant. She is a brilliant mix of generously hospitable, eclectic in style and design, warm and welcoming. Located only a few streets away from Glenelg
Boris Salon
Boris Salon Maison Jacquet
beach, the salon has been totally removed and refreshed. Everywhere you look is another fun visual surprise. With a drive to support local, there is everything from the coffee beans, Haigh’s chocolates, local art, and fresh flowers from the local florist across the road. The celebration for local grown doesn’t stop there, Maison Jacquet is also an Evo flagship salon. Evo HQ is about 10min down the road. It’s Incredible to be able to visit this 2023 AHIA Business Salon Design Finalist salon and see what makes it so special.
Maison Jacquet
Etcher Salon
Lauren Cooper have been in the hair industry for over 16 years, early on in her career she was in the 2015 Hot Shots team with the likes of Monique (Missy) Veyret, Shannon Williams, and Royals salon owner Mary Alamine. 3 years ago, she opened Etcher Salon in Adelaide Centre. This Warehouse size salon is light, bright, and full of vibrant colour and helping hold the operational side together is her business partner and husband Matt. Together they have built an inclusive, thriving business with 8 staff and more to come. Being one of the first ever salons to have Evo’s colour range was a brand alignment that worked perfectly with the goal of the salon being “Etcher encourages everyone to be their most authentic selves, have a little fun with life, and leave feeling good.” In 2024, Lauren will be business educating for Evo around the country and also working with Sydney muti-award winning hairdresser, Nathan Cherrington, on some fresh end to end education/workshops.
Etcher Salon
Etcher Salon
SJ Establishment
2016 Hot Shot, Sam James, was in the Christmas spirit, with fun prizes and Christmas gifts for clients. They had each of the team members faces on a bauble – each with a unique prize that was redeemable in salon during January. We were also excited to hear more about Sam’s incredible trip to India with Matrix this year, for MHT 3.0. It’s a competition with over 30,000 candidates from across India. There were 250 artists who competed in a live skills test and winners got the opportunity to be mentored by our very own, 2023 AHIA SA Salon Business of the Year winner, Sam James. Matrix has also just announced in late December 2023, that Sam James, along with Mat Johnson, have been selected for the Global Matrix Team. These 2x Aussies are amongst only a handful of artists around the globe to be included in this alumni. Mocha Group will continue to share all the progress throughout the year of these two Adelaideans. All images by Jarred Stedman © mocha group
SJ Establishment
SJ Establishment
Maison Jacquet
Etcher Salon
SJ Establishment
DEAN BUTCHER CELEBRATES
20 YE ARS OF TEMPLE HAIR & 40 YE ARS IN HAIRDRESSING
Geelong’s Temple Hair salon owner Dean Butcher, celebrates the momentous milestone of 40 years in the hairdressing industry and 20 Years of Temple Hair. Dean is admired for his creative thinking and personable nature, at his happiest when working collaboratively. The boy from the farm who was drawn to all things glamourous from a young age. Hairdressing offered both connection and creativity.
confidence is what ‘Fills my cup’ every day. Sharing our life’s journeys with my clients is as much therapy for me as it is for a client.
Opening Temple Hair in 2003 with a commitment to client care, exceptional and consistent results, along with salon experience and open communication. The Temple team culture values connection amongst staff and clients, rewarding hard work and working cohesively. Staff truly care about each other, assisting each other and sharing skills to deliver the ultimate client experience.
Opening Temple 20 years ago was a dream come true. I’ve always been determined to create a culture where the team truly connect with the client and understand their personal needs. This has allowed me and the team to create an experience that every client deserves. We all need some pampering from time to time. Some of my clients I’ve known since early in my apprenticeship are now more like friends. I’m proud of the Temple team culture, I have the pleasure to work alongside stylists and salon co-ordinators who have been with me almost 20 years, they really are family. Occasionally it can be a challenge. Finding the elusive team member that share the same passion and ethos. But your vibe attracts your tribe, I guess.
Dean’s passion for hairdressing has never wavered. Working with staff who have been with him for almost 20 years, as well as clients that have been loyal for his 40-year journey. “The ability to connect with another person and have a positive impact on their self-confidence is what fills my cup every day.” Said Dean about his love for the industry. “For thirty years Dean has been a part of the Kao Salon Division family. Admired for his dedication, creativity, and enthusiasm for the industry. It has been a pleasure to support his incredible success and we truly value this longstanding partnership, congratulations to Dean and Temple Hair” said Rita Marcon, General Manager Kao Salon Division. We catch up with Dean and chat about his love of the industry and of business, his amazing team, and 30 years of being with Goldwell.
How did you first get into hairdressing?
I was drawn to all things glamorous from an early age. It wasn’t exactly the usual progression for a boy from a farm. My Parents and a couple of aunts were always very encouraging, maybe they saw something in me that stood out.
What drew you to the industry and what do you love most about the business?
There is no doubt I’m creative and a people person, some say I could talk under water. I’m a chronic over-sharer. I’m truly at my happiest when working collaboratively with like-minded creative people, I believe we inspire each other. The ability to connect with another person and have a positive impact on their self-
What has been a career highlight of yours and what has been your greatest challenge?
Temple Hair is celebrating 20 years in business, and personally you have an impressive 40 years’ experience. An incredible innings! To what do you attribute this longevity?
Surrounding myself with likeminded individuals and rewarding them for their hard work and loyalty. Open communication is paramount. Consistently delivering results for our clients and training our team to broaden their abilities in all aspects of hairdressing. I believe it’s important to create a team that can service all clients regardless of their gender, age, and needs. Although I have personally had almost 40 years of experience in the industry, I still find inspiration and motivation to broaden my own expertise and I share this with my team.
Temple Hair is a much-loved Geelong salon with long standing staff and clients; how do you keep your team motivated and passionate and retain clients?
Although our core values have never changed, we constantly look at ways to re-invent the wheel, doing things a little differently, adding to the overall client experience. I’m passionate about the strength of a cohesive team of creative individuals who share our skills and new techniques with each other.
We all back each other up, we assist each other in consultations, we step in to assist fellow stylists daily, we truly care about each other, and this allows us to offer the ultimate client experience.
What’s the best piece of advice you have been given during your career/ time in business?
The best advice I’ve been given as a business owner is to consistently communicate. Have open, honest, and regular dialogue with every individual. Create a culture where your team feel comfortable talking to you about anything. A culture where everyone at every level feels valued and an important part of the Temple experience. What would you say are the core values or philosophies which define your business or leadership style? My core values are about creating an experience that makes every client feel special, pampered, and walk out feeling confident in their appearance. As a leader I believe respect and open communication with team and clients is so important. Building solid client/stylist relationships is imperative.
Who inspires you in our industry today?
I’m inspired by so many individuals. I’m lucky enough to have forged some close relationships with many experienced salon owners, especially through the ‘Goldwell MBE Leadership program’ and I find when I engage openly and honestly with them, I get the same in return. Some of my contemporaries offer wisdom and advise from their vast experience whilst some of the newer trail blazers in our industry motivate me with a different perspective, fresh eyes, and the world at their feet.
You have been working with Goldwell for 30 Years! How did this partnership come about? What do you love about the brand and working with the Kao Salon Division?
My introduction to the Goldwell & the KAO salon division was in 1993 when I worked at Impressions in Hair. I worked with the Impressions crew for 10 years before
opening Temple in 2003. My love of all things Goldwell was my obvious choice. Over the last 20 years I’ve witnessed the brand make improvements and evolve into the premium professional colour and hair care range it is today. The KAO team are in constant contact and always there to support, share knowledge, educate, and inspire.
Favourite Kao Salon Division products?
How can I choose …. ? As a colour range the TopChic permanent colour has continued to perform and improve especially with the introduction of TopChic zero (vegan & ammonia free) with the most superior gloss from a permanent colour range. Colorance is a truly unique and extensive range of Demi permanent colour ideal for toning, conditioning, and glazing the hair. It really is a unique product unmatched in our industry. Elumen is also a unique and exciting range with grey coverage and iridescence, vibrance in an ammonia free and non-oxidative colour range. The Colour opportunities are endless and feel like this is an important extension of my creativity. For hair care at home Goldwell DualSenses is an extensive range that covers all bases and is a crowd favourite. However, I truly love the prescriptive nature of KMS as it really targets a clients specific hair type and condition. We are also really loving the newly launched luxurious Kerasilk range also and I’m enjoying watching it build momentum as the premium client preference.
What’s next for you & Temple Hair?
In an ever-changing industry I’m seeing a lot of unsettling change with some individuals and salons. Some are even stepping away from the industry. I believe a salon like ours that truly values “Team spirit” and our commitment to work so closely together to get fantastic results and create an awesome client experience gives us an edge. This is what makes us stand out and keeps my passion alive.
SE T TING THE STANDARD FOR SUSTAINABLE SALON E XCELLENCE In the picturesque streets of East Fremantle, a beacon of eco-conscious style stands tall—the illustrious George & Ivy. Crowned with the coveted ‘Best Eco Salon of the Year’ at the 2023 Australian Hair Industry Awards (AHIA), this salon is more than a haven for a great hair; it’s a testament to unwavering dedication to sustainability. Achieving the ‘Best Eco Salon of the Year’ wasn’t just a triumph; it was another significant milestone acknowledging George and Ivy’s tireless efforts in the realm of sustainable salon practices. As they say, the journey is just as important as the destination, and for George and Ivy, sustainability has been a continuous evolution since their establishment in 2018. The foundations of George and Ivy are rooted in principles of re-use and design. Housed within a Klopper building—a testament to Fremantle’s eco-architectural legacy—80% of the salon’s construction materials are recycled. The commitment to sustainability extends beyond the building’s structure to the interiors, where vintage and reclaimed furniture create a unique ambiance. A key feature of their green policy is the integration of solar panels, reducing energy consumption by a staggering 70%. The salon not only runs a company electric car solely off solar power but is also preparing to introduce a customer charging station. This significant shift to sustainable energy sources aligns with their dedication to reducing their carbon footprint. Water conservation is a priority at George and Ivy, exemplified by the installation of water-saving taps and a rainwater tank. The
emphasis on sustainability goes beyond their physical space, with a partnership with Carbon Neutral Australia to offset their carbon usage through the purchase of offsets. For George and Ivy, sustainability isn’t just a buzzword—it’s ingrained in every aspect of their operations. Their commitment to using certified organic hair care products led them to join hands with Organic Way, an Italian product line that embodies biodynamic principles. Beyond the exceptional quality of the products, the choice of Organic Way aligns with the salon’s commitment to sustainability. A standout initiative is the creation of a refill station, offering clients a 20% discount when topping up their shampoo and conditioner at the salon. This not only reduces packaging waste but encourages a sustainable consumer mindset, making the client an active participant in the salon’s eco-friendly practices. The evolution of George and Ivy’s relationship with Sustainable Salons Australia (SSA) is a testament to their dedication to recycling and waste reduction. An impressive 95% of the salon’s waste, including plastic, metals,
hair, paper, and chemical waste, is collected by SSA fortnightly. The transformation of this waste into reusable products, from wigs to compost to oil spill clean up, showcases a commitment to sustainability that goes beyond the salon’s immediate impact. The profits generated from SSA’s initiatives are channelled to OzHarvest, further contributing to the salon’s community and environmental impact. As a husband-and-wife-run salon, George and Ivy have the unique advantage of personally communicating their green policy to an open, curious, and like-minded clientele. Located in the quiet backstreets of East Fremantle, the salon thrives on word-of-mouth promotion, with clients serving as not just patrons but passionate advocates of George and Ivy’s sustainable ethos. The salon actively supports local businesses that align with their sustainability approach. Volunteer efforts at the ‘George Street Festival’ for waste recycling and management showcase their commitment to the local community. Their partnerships extend beyond local events; George and Ivy actively collaborate
with SSA to provide free haircuts for the homeless, a demonstration of their dedication to using their skills for social and environmental good. As they continue to expand, this commitment is set to grow, with plans for even more community-focused initiatives in the coming years. Reflecting on their journey, George and Ivy have achieved significant milestones. From the ‘Best Organic Way Salon Worldwide 2019’ award within their first months to being a finalist for ‘Best Salon Design’ at the Hair Expo awards, the salon’s success is a blend of organic growth and intentional sustainability practices. The team has doubled since 2021, and the salon is now booked weeks in advance. The East Fremantle location has doubled in size, with a sister salon opening soon in the historic West End of Fremantle. The salon’s success isn’t just about numbers; it’s about creating a space where sustainability is instinctual and deeply embedded in every action. Stepping into George and Ivy isn’t just a salon visit—it’s a journey into sustainable design excellence. The physical space is a carefully curated blend of reclaimed and recycled materials, vintage finds, and a touch of industrial chic. From the repurposed concrete laundry troughs used as basins to the vintage leather Chesterfield that welcomes visitors, every element tells a story of mindful choices and environmental responsibility. The design ethos extends to every aspect of the salon—recycled timber shelves display their range of organic and biodynamic products, vintage Japanese barber chairs
add a touch of timeless elegance, and the courtyard, overgrown with water-wise plants, serves as a sanctuary within the bustling salon. While achieving sustainability within the salon is crucial, George and Ivy believe that true sustainability goes beyond environmental practices. It’s about fostering an inclusive and welcoming space that transcends societal norms. The salon deliberately avoids creating a mono-follicle culture, offering a diverse range of styles that cater to everyone. As a reflection of their commitment to equality and inclusivity, George and Ivy ensures their space is non-discriminatory, welcoming all people and all types of hair. The salon’s success isn’t just in the accolades but in the confidence, clients feel when entering a space designed to make a difference. Beyond traditional definitions of sustainability, George and Ivy sees sustainability in their industry as retaining clients. It’s about galvanizing a community that shares their values and supports their journey towards a sustainable business. The salon recognises that this may come at a cost, whether in the form of reducing water usage or choosing environmentally conscious products. They believe in changing opinions through open discussions, emphasising the importance of working towards a better environment and workplace equality. If we don’t act now for the environment, equality, and overall well-being, what are we doing? While they’ve achieved remarkable success, George and Ivy see it as a stepping stone for
further improvements. Their goals include finding more sustainable ways to manage water, reducing waste, initiating communitydriven initiatives such as providing free haircuts for the homeless, and continuing to educate on sustainability and eco-friendly practices. With an eye on the future, George and Ivy remains dedicated to being better, not just as hairdressers but as stewards of a sustainable future. The success they measure isn’t just in awards and accolades; it’s in the ability to do what they love, in a space they’re proud of, with a community that trusts and supports them. To stay abreast of the latest in sustainability, George and Ivy rely on a network of informed partners. Organic Way and Sustainable Salons Australia (SSA) provide regular updates on industry-specific developments. Living in a time where environmental concerns are at the forefront, the salon actively consumes information from various sources, be it email lists, dedicated sustainability advocates, newspapers, television, or social media. Their active participation in an informed and engaged community ensures that they stay ahead of the curve, informed not just by industry experts but also by their clientele who often work in related fields and contribute valuable insights. In a world where sustainability is not just a trend, but a necessity, George and Ivy stand as a beacon of inspiration. The salon’s journey from a dream in 2018 to the ‘Best Eco Salon of the Year’ in 2019 when the AHIA first introduced the Best Eco Salon Category, then winning AHIA State Salon Business of the Year – WA/NT in 2022, and winning AHIA Best Eco Salon of the Year again in 2023 is a testament to the transformative power of sustainable practices, and their exceptional journey reflects not only the salon’s commitment to sustainability but also their excellence in every aspect of their business. George and Ivy’s success story goes beyond industry recognition; it’s about creating a space where sustainability is not an obligation but a way of life. As they continue to evolve, inspire, and set new standards, George and Ivy remains a shining example of how style and sustainability can seamlessly coexist, proving that a green tomorrow begins today. @georgeandivyhair Hair Biz Year 18 Issue 1
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BRITISH HAIRDRESSER OF THE YE AR FOR THE SECOND TIME ...
! s a k k a Cos S Cos Sakkas has been crowned British Hairdresser of the Year for the second year at the star-studded British Hairdressing Awards, sponsored by Schwarzkopf Professional. Cos, who as Global Creative Director at TONI&GUY and LABELM is based at the TONI&GUY Academy in central London, took home the title for the second consecutive year with his stunning collection. This is Cos’s sixth nomination and second win of the prestigious title, and he now joins the echelon of British hairdressing greats. Held at the JW Marriott Grosvenor House London, Cos received the coveted title in front of a 1,400 strong audience of hairdressing peers, influencers and press, alongside celebrity host, Katherine Ryan, who was joined by Hairdressers Journal International’s Executive Director, Jayne Lewis-Orr and Julian Crane, General Manager for Henkel Consumer Brands Hair Professional UK & Ireland. Currently in their 39th year, the awards celebrate the outstanding creative and technical skills of the best stylists in the industry. Taking to the stage with a standing ovation, Cos was overcome with emotion as he said: “To be nominated for this award is an incredible honour and to win it is just unbelievable. To win twice is completely overwhelming! Without my TONI&GUY family it just would not happen. This award isn’t for me, it’s for us. This year it is TONI&GUY’s 60th anniversary when Toni, Guy, Bruno and Anthony revolutionised hairdressing and I’ve been privileged to work with them for 30 years. The standard of hairdressing in this country is constantly improving and I’m honoured that the judges have seen the passion and dedication I have for my work. I hope that this moment inspires others to pursue their dreams – if I can do it, then so can they!’ 34
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Jayne Lewis-Orr, Executive Director of HJ’s British Hairdressing Awards, said: ‘Almost four decades since they began, HJ’s British Hairdressing Awards continue to celebrate the most exciting and creative names in our industry. In winning the British title Cos has demonstrated a creative vision and level of expertise that is jaw-dropping and it is a privilege to see him crowned British Hairdresser of the Year. Cos is no stranger to awards, having started his journey winning Newcomer of the Year, London Hairdresser of the Year three times and is part of the TONI&GUY Artistic Team, who broke records with their multiple award wins. He has been nominated for the prestigious award in 2018, 2019, 2020, 2021 before clinching it in 2022 and again in 2023. Featuring ten regional categories, as well as nine specialist awards honouring work including Afro, Men’s, Session and Newcomer, entries are judged anonymously by over 100 leading hairdressers (including celebrity stylists, session stylists, previous winners and Hall of Fame* members). The ultimate accolade of British Hairdresser of the Year** was won by Cos Sakkas, Creative Director and Head of Education at TONI&GUY. After the dazzling ceremony, guests were treated to a performance by Björn Again. HJ’s British Hairdressing Awards 2023 sponsored by Schwarzkopf Professional Specialist Category Winners 2023: • British Hairdresser of the Year: Cos Sakkas, TONI&GUY • Session Hairdresser of the Year: Eugene Souleiman • Afro Hairdresser of the Year: Melissa Timperley & Sara Williams, Melissa Timperley Salon • Artistic Team of the Year: Mark Leeson Artistic Team • Avant Garde Hairdresser of the Year: Darja Laett, TONI&GUY Kensington • Men’s Hairdresser of the Year: Sam Elliot, TONI&GUY Covent Garden • Newcomer of the Year: Lucia Siero Hernández, TONI&GUY Westfield White City • Schwarzkopf Professional British Colour Technician of the Year: Suzie McGill, Rainbow Room International • Trend Image of the Year: Elyse Pointon, Edward & Co Regional Winners 2023 • Eastern Hairdresser of the Year: Olivia Binch, Mark Leeson • London Hairdresser of the Year: Jordanna Cobella, Cobella • Midlands Hairdresser of the Year: Tracey Ann Smith, French + Ivi • North Eastern Hairdresser of the Year: Rick & Zoe Roberts, Rick Roberts • North Western Hairdresser of the Year: Laura Kulik & Ria Kulik, The Hairbank • Scottish Hairdresser of the Year: David Corbett, David Corbett Hairdressing • Southern Hairdresser of the Year: Seung-ki Baek, RUSH Hair • Wales & South West Hairdresser of the Year: Ken Picton, Ken Picton Salon • Northern Ireland Hairdresser of the Year: Danny Malone, MACC Hair • International Collection of the Year: Antoinette Beenders & Jorge Cáncer, Aveda Hall of Fame: Winning the same category three times: • Caroline Sanderson (Scottish) • Steven Smart (Wales & South West)
LUMINESCENT COLLECTION
Hair by British Hairdresser of the Year Cos Sakkas, TONI&GUY Colour: Francesco Fontana Make-up: Lans Nguyen-Grealis Styling: Borna Prikaski Photographer: Jack Eames
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• COVER STORY
THE ME TAMORPHOSIS OF ST YLE & COLOUR
L’Oréal Professionnel’s 2023 ANZ Style & Colour Trophy 3rd Place Chanel Beck
2023 ANZ Style & Colour Trophy 2nd Place Alicia Perruzza
Rebecca Brent - 2023 ANZ Style & Colour Trophy Winner & International 3rd Place Winner
Global Triumph
In the ever-evolving world of hairstyling, L’Oréal Professionnel has once again taken centre stage with the grand reveal of the Style & Colour Trophy 2023 winners. This year’s competition not only marked a celebration of creativity but also ventured into the virtual realm with the theme “Meta-morphosis.” The global event, broadcasted on YouTube and even within the gaming platform Roblox, brought forth a new dimension to hairstyling, embracing the limitless possibilities of self-expression. The competition, spanning 35 countries, saw an unprecedented 105,000 applications – a testament to the growing influence and reach of the Style & Colour Trophy. The esteemed judging panel, comprising international industry influencers Min Kim, Derick Monroe, Charlie Le Mindu, and CGI artist Samy La Crapule, meticulously evaluated the finalists. The global finale unveiled the top three stylists, with Jingwang Zhang from China Mainland clinching the top spot, followed by Slawomir Suder from PolandBaltics in second place, and proudly representing Australia-New Zealand, Rebecca Brent secured an impressive third place. Rebecca Brent, the 3rd place winner hailing from Willis York salon, expressed her elation, stating, “Representing ANZ on the global stage in Paris was a dream come true for me. Finishing in the top 3 was the pinnacle achievement in my career to date!! It was a wow moment for me to know that I am capable of world-class hairstyling, and it validates my creative ideas around my work.” The innovative approach to the competition extended beyond the winners, as L’Oréal Professionnel introduced a captivating virtual experience on Roblox. The immersive journey allowed the general public to vote for their favourite virtual hairstyles and witness the winners in a distinctive and engaging manner. As the brand pioneers the fusion of the physical and virtual realms, the commitment to elevating the professional industry’s creativity remains unwavering.
As we celebrate the 67th year of the Style & Colour Trophy globally, and the remarkable achievements of ANZ participants, this magazine pays tribute to the incredible creatives who continue to push the boundaries of hairstyling.
Kelly Manu for 2023 ANZ Style & Colour Trophy National Gala
NATIONAL GALA CREDITS: Show Fashion by Hayley Burton Show Make Up by Madeleine Tirimacco Show Hair Extensions from event partner Amazing Hair
Danni Solier & Jamie Furlan for 2023 ANZ Style & Colour Trophy National Gala
To view the full booklet, go to:www.issuu.com/mochagroup/docs/lp_style_and_colour_trophy_mag or via QR code link below
Karen Bava for 2023 ANZ Style & Colour Trophy National Gala
As the official media partner mocha group captured every look created by the incredible artists that were showcased on stage by Photographer and General Manager Jarred Stedman. From which an exclusive commemorative digital booklet of all 4 season looks has just been launched which serves as a testament to the enduring spirit of innovation and artistry in the hairstyling industry. An exciting mocha initiative and partnership with L’Oréal Professional.
Peter Thomsen for 2023 ANZ Style & Colour Trophy National Gala
Bex’s winning Metamorphosis-inspired look, an electric pink creation inspired by Japanese manga, not only highlighted her dedication to the craft but also embodied the freedom of self-expression encouraged by the Metaverse theme. The event marked a unique collaboration between Australia and New Zealand, bringing professionals together under one umbrella to showcase their talents and creativity.
Scott Sloan for 2023 ANZ Style & Colour Trophy National Gala
Our cover story also shines a spotlight on the ANZ Style & Colour Trophy National gala event, where Rebecca “Bex” Brent, owner, and director of Willis York Salon in New Zealand, emerged as the 2023 winner. The competition, held at The Star Casino, Sydney, saw a triumphant return of the Finalists Event after four years. Hosted by brand ambassador Ellie Gonsalves, the event showcased a spectacular display of transformative looks inspired by the theme “Meta-morphosis,” interpreted through the four seasons.
GALA SHOW HAIR BY:-
Sarah Laidlaw for 2023 ANZ Style & Colour Trophy National Gala
Brodie Lee Tsiknaris for 2023 ANZ Style & Colour Trophy National Gala
NZ Artists Mathias Te Moananui - Buoy Sky Srisukpolluck - UNA AKL Bex Brent - Willis York Kelly Manu - UNA AKL
Designed by Kellie Woodhead for MochaGroup Photography by Jarred Stedman for MochaGroup
Australian Artists Ash Croker - The Salon by Ash Croker Peter Thomsen - Chelsea Hair Body Face Tiffany Decaux - Boris The Cuttery Brodie Lee - Rokstar Jordan Hone - Sloans, North Sydney Scott Sloan - Sloans, Lane Cove Danielle Solier - LNDN Jamie Furlan - LNDN Karen Bava - The Parlour Massimo Tirimacco - ZoHair Salon Melissa Gesualdo - Reno’s Robert Bava - The Parlour Adriana Marmino - Boris The Cuttery Amy Connolly - Indah Claudia Cataldo - Cataldos Damien Rinaldo - Boris The Cuttery Darren Bothwick - Freelancer Joe Cotroneo - Zink the element of hair Karlie Roberts - LNDN Maria Cotroneo - Zink the element of hair Matt Clements - Assembly Hair Sarah Laidlaw - Freelancer
A mocha group publication
Meet the 2023
PAIGE CAMERON
At age 16 Paige Cameron began her dream of working in the art of hairdressing by starting a school-based apprenticeship. After being told by some teachers at school, that hairdressing isn’t a job, it’s a hobby, she wanted to prove them wrong. Paige decided to leave school at the end of year 10 to pursue her dream further. After many hurdles, she had found a salon that had both embraced her and encouraged her to do great things for the industry. Having worked at Cobelle Creative for 5 years now they have not only helped with her confidence but with her journey. Paige’s milestones have included winning third place at BHB expo, becoming Australian Apprentice Of The Year finalist in 2020 and won in 2021 with her collection called VANADEY which gave her the opportunity to be published worldwide! At the age of 20 Paige finished her apprenticeship and was fully qualified. She went on to create another collection called PAPILIO and was a finalist for Hotshots and New Creative Talent 2022 In 2023 she pushed her boundaries and created a look for AvantGarde and HotShots which resulted in her winning a spot on the hotshots team. To push more out of her comfort zone, she put in a submission for an International Hair Awards and became a Finalist! Hair Biz Editor Louise May chats with Paige Cameron about her journey in the industry so far and what inspires her…
What made you want to be a hairdresser?
I chose this profession for the opportunity to make people feel good and lift their spirits. I love that a hair service can empower a person and provide a way to express themselves. I am able to feed my creativity whilst making a positive impact on my client, team, and workplace. I am ever appreciative of the doors that continue to open and the opportunities that wait for me within this industry.
What kind of hair work is your favourite and why?
I love styling in all ways there are so many new things that can be created within our craft. There are so many opportunities for selfexpression beyond the salon environment. I enjoy using various methods and materials to create imaginative art, in addition to, how you can express yourself and tell a story with hair. Styling, as a hair service, has a significant impact on how the overall visual appears at the end, I love seeing how happy it makes someone as well as how it completes the transformation and to assist clients on how best to maintain their dream-style we achieved together.
How to you manage life and work balance?
To be honest I haven’t yet and still learning how to balance the two. I like to take holidays to escape and just be present with my partner. Who inspires you in the creative field of hairdressing and why? I’m inspired by artists that show no boundary to their determination and passion and honestly there is too many that inspires me, but I absolutely love and admire the works of Mark Van Westerop. For their creative foresight and ability to take inspiration from an environment, story or cultural observation and make it applicable to hair. I love this inventive side of the industry and hope to explore it further. If you could spend a day with anyone from a business or lifestyle mentorship perspective, who would it be and why? I honestly would love to spend the day with the person who I admire in the industry which is Mark Van Westerop. and learn everything from him.
How important are competitions and awards to you?
I love doing competitions they are so fun to do. I love pushing myself out of my comfort zones. I enjoy looking back and seeing how much have I grown or where I can improve more for next time.
Can you tell us a little about what you are most looking forward to being a member of the Hot Shots team?
There are so many things I’m looking forward too! I’m so excited to meet my hotshots family and learn from so many amazing people in this industry and bring everything I learnt into the salon or just for myself.
Where do you see yourself in 10 years’ time?
In 10 years’, time I hope I have made more of a name for myself and have ticked things off my bucket list, and have created some wacky stuff and be a role model for others.
FUN SNAPSHOT
Worst fashion moment - Oh my I’ve got many, but it would be putting big flower headbands with everything! Worst Hair day - When I thought it would be good to home bleach let’s say didn’t end well. Fave Destination - Hard choice but Paris and Interlaken Fave Drink - Espresso Martini, hands down! If you weren’t a hairdresser, you would be- If I wasn’t doing hairdressing, I would love to be part of the crime investigations or even homicide detectives. @paigei01 @cobellecreative
AW AR DS L AU NC H!
Introducing a new and unique competition initiative to spotlight our most exciting industry talent - CURATE Awards. Brisbane hairdressing icon and reigning AHIA Creative Australian Hairdresser of the Year 2023 Justin Pace has been hard at work behind the scenes creating something to reinvigorate this industry that we all love. CURATE Awards is a unique competition platform which will discover and celebrate Australia’s freshest urban and regional Apprentice talent through the delivery of exciting hair vision and creativity.
The goal of CURATE Awards is to contribute to a sustainable industry by attracting, inspiring, and retaining a new generation of driven Apprentices whilst elevating the perception of hairdressing as an exciting career pathway. For Salon Owners and Directors this presents a unique tool to motivate and guide Apprentices to enter the competitive arena for the first time, and to shine a light on a diverse mix of salons. For Apprentices it presents an unprecedented opportunity to develop their profile within the industry, along with winning some pretty epic prizes. The mechanic of this digital competition makes it easily accessible for all Australian Apprentice hairdressers to become the first of 4 CURATE Award Winners based on the award categories - Urban Cut and Colour, Urban Colour and Style, Regional Cut and Colour and Regional Colour and Style. It is so simple to enter with submissions just requiring the creation and editing of a twominute video to showcase entrants cutting, colouring, and styling skills.
2023 AHIA CREATIVE HAIRDRESSER OF THE YEAR, Justin Pace. 40
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Plus, there are some incredible prizes up for grabs. From a full-day photo shoot workshop for all four winners with Justin, tickets to the AHIA Creative Awards gala, single-day passes to Hair Festival, coverage in HAIRBIZ magazine and across Mocha Hair digital platforms to a professional biography created in conjunction with Lily Blue Communications and plenty of goodies and experiences from supporters. CURATE Awards will launch on the 8th of
January with all entries due by 25th March. The soon to be announced judging panel will feature industry legends from all around the nation with the worthy winners announced on the 27th of May. Justin is calling on all salon owners to support and encourage their next-gen talent; “I’ve created the CURATE Awards because I want every Apprentice to be given the chance to excel on the national stage. I want to see Apprentices from salons from every corner of the country putting themselves out there and giving it a go! Whether you are cutting in Ballarat, styling in Darlinghurst or colouring in Mackay, this competition is for you and your salon.” 2024 will mark the inaugural launch of the CURATE Awards, with exciting plans already in motion for this competition to become an integral part of every hairdresser’s career journey. CURATE Collaborators named to date include Major Partner L’Oréal Access, in conjunction with Kerastase, L’Oréal Professionnel, Redken, Matrix, Biolage and Pureology, as well as Sustainability Partner, Sustainable Salons. Official Media Partner has been announced as Mocha Group, who will provide industry updates and support in conjunction with Hair Biz and the AHIA Creative Awards. Excellent Edges, Kitomba and the Australian Hairdressing Council are also on board as Proud Supporters. Watch for more news at: www.curateawards.com, curateawards on Facebook and @curateawards on Instagram.
A NEW AND UNIQUE COMPETITION FOR ALL HAIRDRESSING APPRENTICES ENTRIES CLOSE 25th March 2024
With categories for URBAN and REGIONAL based Apprentice Hairdressers, simply create a 2-minute video edit showcasing your Cut and Colour skills, or your Colour and Style skills, to be in the running to WIN BIG.
PROUD SUPPORTERS
SUSTAINABILITY PARTNER
MAJOR PARTNER
curateawards.com
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FB/curateawards
OFFICIAL MEDIA PARTNER
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IG@curateawards
AN E XCITING NEW ERA! We have listened to the industry and used our own vast experience, network and knowledge to make some exciting changes to the rules, regulations, and categories in the Australian Hair Industry Awards Creative. Below is a brief synopsis of the changes but we advise that all interested entrants download the Category Description, rules and regs, AHIA Path and individual category kits to get further information from www.mochagroup.com.au
F.A.Q What are the major changes that have been made for 2024? The main change is that it has been simplified. The AHIA Creative, as its name suggests, is all about your Photographic Collections. The written component has been minimalised to reflect that, asking just a few simple questions in relation to the description, inspiration, and creative process of your collection. We have also changed some criteria in some of our categories and introduced some new ones also simplifying entries and giving a clear path through the AHIA Creative awards. What changes have been made to give the awards more of an awards Path in terms of experience? We have created The AHIA Awards Path. Think of a seedling growing into a beautiful oak tree! Similarly, we will now have an easy-to-follow path, for all, as they grow in experience and creative excellence. There are 5 sections in a simple timeline of award categories: 1. Still in training – Apprentice and you can also be part of a Salon Team and/or a Collective Team 2. The Beginning of your Career – Qualified up to 5 Years - Emerging Stylist, Emerging Colourist, Men’s Hair Specialist, Hot Shots (if under 31) and you can also be part of a Salon Team and/or a Collective Team 3. Continuing in your Career - Qualified from 2-6 years – New Creative Talent, Avant Garde, Men’s Hair Specialist, Hot Shots (if under 31) and you can also be part of a Salon Team and/or a Collective Team 4. Established - Qualified for 5+ years – Master Colourist, Master Cutter, Avant Garde, Men’s hair Specialist, Australian State Categories, NZ Local Categories, and you can also be part of a Salon Team and/or a Collective Team 5. Cream of the Crop – Qualified for 8+ years – Australian, NZ and International. Are there any new categories? Yes! 1. Emerging Stylist and Colourist are for newly qualified individuals providing an introduction and stepping stone into the awards program leaving no gap from when you have completed your apprenticeship. 2. AI Collection of the Year – A brand new category for hairdressers, photographers, graphic designers or really any creative that wants to produce a hair collection using real www.mochagroup.com.au
people or 100% computer generated graphics to embrace state of the art technology. 3. Collective Team of the Year – replaces Colab of the year but is essentially the same being a team of 2 or more from different salons, or from a product company or any group formed from creatives that do not work for the same salon.
• Be a Hair Director for Fashion, Editorial or Advertising • Be an Educator or Mentor within or outside of the salon environment • Have proven International recognition • Show philanthropy through some Volunteer or Charity Work • Have Australian or NZ Media Recognition
What will I need to upload for my entry? Essentially the whole process has been simplified and while there are some categories such as Australian and NZ Hairdresser of the Year, that may have some additional requirements, mainly just contact info, your collection, model release, declaration, raw images, and then minimal information to explain your collection name and description, inspiration, creative brief and process as well as a mood board. That’s the lot!
Am I able to use Wefts, wigs, extensions, or hairpieces in all categories? Yes! Without exception! We recognise the evolvement and direction of our industry and excited for this developmental change
Why have you removed the large written submission part? We felt that the Creative awards should be about exactly that – Creativity and execution of an award-winning hair collection. As we also own the AHIA Business, for those that can show incredible business acumen, education ability, salon management and ownership, then there are many categories under the AHIA Business banner that suit these skill sets. We wanted to create a defined line between the two mocha owned awards honouring our creatives and their creative process in the AHIA Creative.
THE CATEGORIES
Who can enter Australian or NZ Hairdresser of the Year? This award is open to qualified hairdressers who have exceeded 8 years beyond the conclusion of their apprenticeship and have actively practiced hairdressing consistently in Australia/NZ for the entire awards period and are based in Australia/ NZ. You must have already won a similar National Hair Industry Award at state level or be a previous winner of Colour Expert of the year or similar or have been a finalist or winner at Australian level. Can a colourist enter Australian or NZ Hairdresser of the Year? For the first time in the history of Australian Hair awards, whether you are a stylist or colourist you can win the title! As a single person entry. YOU CAN BE A COLOURIST (assisted by a stylist) OR A STYLIST (assisted by a colourist) OR BE BOTH. If a colourist and stylist who work together both want to enter, they must enter with a completely 100% unique collection, in their own name with a completely new collection, theme, styling, hair, make up etc. What criteria needs to be met to enter Australian or NZ Hairdresser of the Year under the new rules? As well as exceeding 8 years beyond the conclusion of your apprenticeship and be a winner/finalist in previous awards (see rules & regs), you must be able to meet a minimum of 4 out of the following 6 criteria and will be asked to supply minimum information on each: • Be a Brand Ambassador
How many photos do I need to submit? 6 photos in all collections except Apprentice, Emerging Stylist, Emerging Colourist and AI Collection where only 4 are required.
2024 MAJOR CATEGORIES Australian Hairdresser of the Year New Zealand Hairdresser of the Year International Hairdresser of the Year STATE/LOCAL CATEGORIES NSW-ACT Hairdresser of the Year VIC Hairdresser of the Year QLD Hairdresser of the Year SA-TAS Hairdresser of the Year WA-NT Hairdresser of the Year North Island Hairdresser of the Year (NZ) South Island Hairdresser of the Year (NZ) INDIVIDUAL CATEGORIES Apprentice of the Year Emerging Stylist of the Year Emerging Colourist of the Year New Creative Talent of the Year Men’s Hair Specialist of the Year Master Colourist of the Year Master Cutter of the Year Avant Garde Hairdresser of the Year AI Collection of the Year COMBINED CATEGORIES Collective Team of the Year Salon Team of the Year BTS Dream Team NOMINATED CATEGORIES Hall of Fame AUSTRALIAN HOT SHOTS TEAM IMPORTANT DATES ENTRY DEADLINE 28/3/24 FINALISTS ANNOUNCED 6/5/24 AWARDS GALA NIGHT 1/7/24 (The Star, Sydney) Proudly supported By
Brought to you by mochagroup
The Holy Grail of ANZ Creative Hairdressing Awards
2024 AHIA Creative and Hot Shots are open for entry now! Entry Deadline 28th March 2024 Finalists Announced 6th May 2024 A w a r d s G a l a N i g h t 1 s t J u l y 2 0 2 4 T h e S t a r, S y d n e y
S h o w c a s e y o u r C r e a t i v e Ta l e n t s a n d b e Recognised Among Industry Giants
brought to you by mocha group
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SOCIAL SALON NETWORKING.
BRINGING HAIRDRESSERS TOGE THER, TO NE T WORK AND FEEL INSPIRED. More than sixty passionate hairstylists gathered in December for the highly anticipated Social Salon Networking event, expertly hosted by Nicole Healy, the visionary force behind Melbourne Hair Blogger & Social Salon School. The event took place against the stunning backdrop of the Prince Deck, St Kilda, Melbourne, on a sunlit, resplendent day—an idyllic setting for uniting salons and delving into the intricate world of social media, crucial for our businesses. Kicking off the day’s proceedings, Nicole Healy graced us with an insightful presentation on the social media trends of 2024. She emphasised the need for distinct online visibility, strategies to stand out amidst digital noise, and the critical role of SEO, urging salons to extend their reach beyond Instagram to maximise online presence. The day unfolded with a delightful luncheon and engaging panel discussions featuring luminaries such as Angeli Marie Shaw from @theblisscoach, Kristina Russell aka @colourkristina and host of the Colour Kristina Talks podcast, Sheridan Rose Shaw, from @mamawest, Wade Ambler from @wakthesalon; Lorna Evans from @ lornaevanseducation, Justine Wolfe from @polishedstylejustine, Chantelle Cowcher from @telleish_hair_studio; and Martha Kourt from @bodahairboutique. The generous support from MCM Beauty added a touch of glamour to the event as the proud sponsor. Nicole engaged the panel in a gamut of insightful discussions— from managing sizable teams and staff accessibility on Instagram to combating digital burnout, navigating influencer collaborations, addressing social media pitfalls, and debunking the myth that a successful salon hinges solely on follower count. Conversations revolved around themes of empowerment, cutting through overwhelm, honing in on target clientele through savvy marketing, leveraging podcasts for business growth, monetising digital presence, exuding confidence authentically, balancing motherhood with entrepreneurship, collaborating with content creators, amplifying brand visibility through reels and TikTok, and scaling education businesses through subscription models. Post-event, attendees resonated with the shared sentiments of solidarity among fellow hairstylists in their social media journeys. They found solace in the reassurance that digital detoxes are not only acceptable but imperative for personal rejuvenation. Many also cherished the camaraderie found among like-minded salon owners, drawing inspiration from success stories that underscored the multifaceted pathways to building dream businesses beyond reliance solely on digital marketing. They embraced the powerful notion that they, indeed, are the face and soul of their brands. @social.salon.school Photographer Credit: @Keiraxnicolephotography
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Hair Biz Year 18 Issue 1
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How can we better ourselves, our team, and our industry in 2024. What’s in and what’s out. By Kristie Kesic
2023 has come and gone and just like that it’s 2024. At the beginning of every year for myself and my team I like to review the previous year, look at what worked, what didn’t, and I like to make goals for what I personally want to achieve and then what my team and salon wants to achieve. To me this is how I set myself up for success. From all accounts last year saw quite a big change in our industry. Many embraced it, and thrived, others not so much. Education was huge but also costly, social media and influencers went to the next level, no one could find staff and the demand and expectations from clients tipped a lot over the edge even forcing people to leave the industry. All of this got me thinking. How as individuals and as an industry are we all going to thrive in 2024. The reality is not everyone will, and that’s fine. We all need to have struggles and become uncomfortable because that’s how we grow. I put the question out on socials and to our industry about what we want to see in 2024 and what needs to stay in 2023 so here’s a list for you all. Educators, lets mix it up and add more hair diversity to our teachings. Let’s see more of how to cut and colour textured hair, let’s see more brunettes, creative colours and how teach how to perfect colour corrections. It’s 2024, why are hairdressers still freaking out over how to do the perfect copper but will happily bleach anyone’s hair without even blinking. Let’s remember as educators we have a responsibility to grow and mentor so let’s teach technical excellence especially in colour and leave the somewhat careless anything goes approach in 2023. For stage presenters let’s remember the privilege it is to be up on stage in front of an audience and lead with, integrity and intent. Let’s remember all those eyes that are looking back at us and through the phone screens and respect the responsibility we have as artists to show them our very best, every single time. Let’s show up as someone we are proud of and be the mentors our industry needs. Product companies don’t let the number of followers someone has overshadow and outweigh the values you want to lead with. In with respect. Respect yourself, respect your team and respect our industry. Out with disrespectful clients. We do not need to put up with this. If they disrespect you, your salon, or your team, have the confidence to 48
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say no it’s not ok and show them the door. In with respecting our craft through influencers that are beautiful hairdressers who are doing amazing things and who are professionals promoting professional products and tools. Out with just any consumer on TikTok thinking they are a professional hairdresser and promoting professional products. Leave the consulting and recommending to the hairdressers that know what they are doing. In with charging YOUR WORTH. Not anyone else’s worth, your worth and not having to justify it. On the other hand, out with over charging. Yes, it may sound contradictive but bear with me. There are some hairdressers that are overqualified and undercharging and
then there’s some that are underqualified and overcharging. They are both extremely toxic for our industry. Know your place. If you’ve got the skill and experience charge for it, if you don’t have those skills yet, educate yourself, better yourself and then charge what you want to be charging because you now have the experience to justify those prices. If your charging stupid amounts for inexperienced work your firsthand contributing to a big negative consumer perception of our industry and it needs to stop. In with the healthy hair era. Out with bleaching over bleach over bleach. In with hyping each other up and supporting your friends and colleagues. Everyone needs
a hype girl. Out with unhealthy competition. In with being ok with complaint and criticism. This is how we all grow. Out with questioning your whole career and skill set after having one client complaint. In with realising not every hairdresser wants or needs to be an influencer. Out with thinking you need to master every single aspect of our industry. Everyone has a purpose and place. You just need to find yours. Wages. Employees, except to be paid what your worth. You are only worth as much as you bring into the salon. Do not expect to be taking home 5+ times what you are bringing into the salon and do not back your boss or future employee into a corner asking for such unrealistic money. Do not use staff shortages as an unrealistic bargaining tool. Boss’s do not be scared to say no to unrealistic money expectations. It will only cause you pain in the long run. On the other hand, if your staff are meeting targets and benchmarks, pay them accordingly. Go to them, show them you appreciate them and offer them a wage increase before they must come to you. Employees be a good employee. Be a team player. if you have a good boss, that respects you and your work, and wants to see you grow and succeed, be kind to them. No one knows the responsibility or hardships of a boss unless they are one yourselves. They are doing the very best they can. If you have a shit boss or don’t feel valued or respected in your team then don’t winge about it, leave, find a new salon. There are so many incredible salons out there that will nurture you and your talents. Don’t allow one bad boss to allow you to think negative about our industry. To be a success the employee employer relationship
must be mutually respectful and be about give and take. If it is one side, it’s never going to work. Employers, respect your team, plain and simple. In with selfcare, out with burnout. Let’s all look after ourselves, our health, and our selfworth. Our clients take so much energy from us so let’s make sure we are refilling our cup. In with promoting our industry in a positive light. Out with saying how little we earn or how shit our hours are. I believe our industry is truly incredible. I have had more opportunities, travelled the world and I know more very wealthy, successful hairdressers than any of my university graduated mates. If you are unhappy with our industry or the conditions you are dealing with, instead of winging about it, how about you stand up and be part of the change. Don’t over work
yourself, make sure you take your lunchbreak and eat actual food not just drink coffee and make your targets to then earn more money. Money and opportunity don’t come for free; you need to do the work to earn it. And finally, in with understanding how valuable every one of us is to our industry. Don’t ever think just because you are one person your contribution to your team and our industry isn’t worth something. If we can better ourselves, we will better our team and in turn we then all better our industry. Here’s to an extremely successful 2024 for us all. Kristie x @kristiekesic_colourist @cobellecreative
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Mastering the Art of Colour: Elevate Your Salon with 2024 Hair Colour Trends By Kristina Russell
Welcome to the future of hair colour! As we embrace the cyclical nature of fashion trends, 2024 brings a delightful blend of nostalgia and innovation. This year, the colour wheel is spinning back to the 90s, and the hues predicted to dominate are nothing short of sensational. I am super excited to reveal that Pantone’s Colour of the Year is Peach Fuzz. This means we’ll be seeing a lot of peachytoned hair inspiration photos brought to life in the salon. Peach Fuzz is softly nestled between pink and orange, which can be created in the hair on yellow, blonde bases or intermixing yellow and pinkish peach onto white or lightest blonde. I’ve been wearing my hair Peachy for a while now and love that it will be one of the hottest trends this year. It’s a twist on a golden creamy strawberry blonde that I’m confident will entice arctic blonde clients to try something new. There’s always something for Blondes, Brunettes, Redheads, and Creative colour clients within every trend to choose from. It’s our role as their Hairdresser to help excite clients and to guide them to what best suits their needs, including maintaining and lifestyle options. This article is curated to help you know what’s hot and how to implement these trends into your business to attract new clients and excite your existing clients to try something new.
These are the top 5 colours everyone will want in 2024: 1. The Reign of Reds and Coppers
Prepare for a resurgence of warmth as reds and coppers reclaim their throne. The cowgirl copper trend has paved the way for richer, more luxurious earthy reds and auburns. Blend these natural hues seamlessly with blondes and brunettes, creating a harmonious fusion that captures the essence of natural beauty. The hottest hues will be Ginger, Auburn, Mahogany, Cali Copper, and Cowgirl Copper. If you aspire to be a Hair Colourist who is confident with all colour requests, you must be confident in your hair painting redheads’ skills. My signature online course and in-person education events help hairdressers and salon owners become the go-to salon for natural Redheads and those dyeing to be one.
2. Peachy Pastels and Champagne Sparkles
Influenced by the Pantone Color of the Year – Peach Fuzz, 2024 beckons blondes and strawberry blondes to explore the realm of peachy pastels and champagne toners. 52
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Dive into a world of fun and gloss with this playful trend, offering clients a dazzling transformation inspired by the vibrancy of peaches. “PANTONE® 13-1023 Peach Fuzz is a contemporary peach with depth whose gentle lightness is understated, PANTONE® 131023 Peach Fuzz adds an ethereal, reflective finish to hair and creates a natural rosy glow flattering complexions across a large variety of undertones.” - source: www.pantone.com media kit
3. Gemini Hair Colour: A Duality of Expression
The Gemini Hair Colour trend takes centre stage, inviting clients to explore the beauty of split colours. Divide the hair into two zones and experiment with opposing or clashing hues, creating a dynamic and eye-catching effect. This trend is a true celebration of individuality and self-expression, allowing clients to showcase their dual nature.
4. Reviving the 90s: Chunky Highlights and Jenifer Aniston Vibes
Nostalgia meets contemporary flair as 90s chunky highlights make a triumphant return. Frame faces with bold colour pops and embraces the intentional, visible allure of chunky placements. For the colour-shy, channel Jenifer Aniston’s iconic tones within this trend, offering a subtle yet stylish nod to the 90s.
5. Glossy Expensive Brunettes
Dark-haired divas rejoice as the glossy expensive brunette trend continues its reign in 2024. Shiny, dimensional, and healthylooking hair takes centre stage, elevating brunettes to new heights of sophistication. This trend is a testament to the timeless allure of glossy, luxurious locks.
Transforming Trends into Services and Pricing Strategies
January is a great time to update your service menu. This could be something you aim to do
seasonally or perhaps every fashion season, which would be twice a year. Update your service menu by bundling popular services under exciting, trendinspired names. Give your clients the thrill of trying something fresh with packages like “Cowgirl Copper Glaze” or “Champagne Sparkle Foils.” These not only sound exciting but also create an immersive experience for clients, making them feel they’re stepping into the forefront of fashion. Consider bundling traditional services like balayage, highlights, and glossing into comprehensive packages that align with the colour trends. And price for profit by bundling your most popular colour services together with a new trending name. For example, a ‘Sun-Kissed Radiance’ package could combine warm-toned balayage, honey highlights, and a glossy finish. Be creative and let your imagination run wild with names that resonate with the spirit of 2024. Here are 4 must-know tips for promoting new colour trends:
1. Service Menu Overhaul
Revamp your salon’s service menu to reflect the exciting trends of 2024. Introduce specialised packages that cater to each trend, such as the “Gemini Glam” package or the “Luxurious Auburn Fusion.” Clearly outline the unique elements of each service, ensuring clients can easily navigate and choose the transformation that speaks to them.
2. Pricing Strategies
Craft pricing strategies that align with the complexity and creativity of each trend. Consider tiered pricing based on the intricacy of the technique, the time required, and the products used. Premium pricing for glossy expensive brunettes, for example, can emphasise the luxurious nature of the service, while Gemini Hair Colour may be priced competitively to attract trend-conscious clients.
3. Educational Campaigns
Empower your clients with knowledge. Launch educational campaigns on social media, your salon website, and in-salon materials to explain the intricacies of each trend. Share transformation stories, beforeand-after images, and expert insights to build anticipation and curiosity around the 2024 trends. If you need inspiration about how to create email marketing campaigns aligned with your social media posting, I have great news for you! There are many episodes on the Colour Kristina Talks Podcast for Hairdressers available to help you. Just search keywords to find the episode titles that leap out to you, for example, email strategies, or social media.
4. Social Media Integration
Integrate the power of social media into your marketing strategy. Create engaging content that showcases the step-by-step process of each trend, behind-the-scenes glimpses, and client testimonials. Encourage usergenerated content by organising hashtag campaigns tied to each trend, fostering a sense of community and excitement around your salon. As we dive into 2024, let your salon be the canvas where creativity meets expertise.
Elevate your services, align with the trends, and watch as your salon becomes the go-to destination for those seeking a transformative and on-trend hair experience. Cheers to a year of colourful possibilities! Now is the time to transform your relationship with formulations & hair colouring, make more money and uplevel your salon colour clientele in every way imaginable. I have flexible education pathways suitable for every learning style with online programs and inperson events. Take a look at my website if you’re a hairdresser or salon owner, suite owner, booth renter, commission stylist, self-employed freelancer, newbie to the industry or salon professional with years of experience. Please reach out to me to enquire about attending a class or hosting me in your space in 2024 for a hands-on workshop or demonstration session. I will be touring across Australia and internationally.
Learn more about my Brand Free Colour Academy for Hairdressers at https:// kristinarussell.com.au/courses/ Send me a DM on Instagram at https:// www.instagram.com/colourkristina/ Say hi and follow on Facebook at https:// www.facebook.com/ColourKristina Subscribe and listen to the Colour Kristina Talks Podcast on iTunes or Spotify. Hair Biz Year 18 Issue 1
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Time Well Spent: The Crucial Role of Dedicated In-Salon Training for Hairdressing Apprentices. By Anthony Gray
In the November issue of HAIRBIZ we explored the importance of an in-salon mentor to the success and development of apprentices. Working hand in glove with a dedicated mentor is the critical role that creating the space, time, and a disciplined approach to in-salon training has on the individual and the team. Hairdressing apprenticeships are the foundational stepping stone for individuals to engage with and embrace a career in Hairdressing. A fundamental component that profoundly shapes an apprentice’s journey toward having the skills and confidence to thrive in the industry is the provision of dedicated in-salon training time. As an RTO we see best practice in this area and witness first-hand the significant impact of dedicated training time. We also see the most effective strategies used to implement structured training time in a busy commercial salon environment. There are 4 significance impacts of dedicated insalon training time. Practical Application of Knowledge: Formal learning and theoretical knowledge forms the solid foundation of an apprentice’s learning. However, its practical application within a real salon setting that is indispensable. Dedicated in-salon training time bridges the gap between theory and practice, enabling apprentices to translate their classroom learning into tangible skills. This hands-on experience is crucial for comprehending the nuances of various technical skills, product applications, and salon processes. Guidance: Direct mentorship from seasoned professionals during in-salon training is invaluable. Apprentices benefit immensely from the wisdom, guidance, and constructive feedback provided by experienced stylists. Working alongside senior stylists fosters a supportive learning environment, enabling apprentices to hone their skills and gain insights that go beyond what textbooks can offer. Client Interaction and Professionalism: By dedicating time to training it allows interaction with salon clients in a controlled and supervised way. This is a pivotal aspect of every apprentice’s growth. Through this interaction, apprentices develop essential interpersonal and customer service skills. They learn to communicate effectively, understand client needs, and deliver satisfactory results. This practical exposure enhances not just their technical abilities but also their professionalism and puts the client at the centre of everything they do. Exposure to Salon Dynamics: Training within the salon environment provides context for all of the formal training they have been undertaking Training within the salon environment exposes apprentices to the intricacies of salon operations. Not only do they learn the skills of the trade, but they gain first-hand experience in managing time, handling multiple tasks, and collaborating within a team. Understanding the dynamics of 54
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a salon prepares them for the fast-paced and demanding nature of the industry. Understanding the significant benefits that comes from dedicated training time is one thing, but it is another thing entirely to then implement that effectively in a busy fast paced salon. Some of the best approaches to creating dedicated training time we have seen include: Structured Training Programs: Salons should design structured training programs that allocate dedicated hours specifically for apprentices. These programs must outline a comprehensive skills-based timeline that covers a range of skills, from basic to advanced techniques. Structured learning objectives and in-salon assessments should be incorporated to track an apprentice’s progress effectively. A multi skilled approach: Giving apprentices early exposure across all aspects of hairdressing by rotating through all parts of salon life at an early stage of training —such as cutting, colouring, styling, and client consultation—provides a holistic understanding what is involved in the life of a hairdressers. It serves to inspire, engage and fosters respect for the journey they have embarked on. Hands-On Practice Sessions: Allocating designated hours for hands-on practice, preferably during quieter periods, allows apprentices to refine their skills without interrupting the salon’s regular workflow. These practice sessions are crucial for mastering techniques and building confidence. Personalised Mentorship: Assigning a senior stylist to each apprentices ensures personalised guidance and support. These mentors offer constructive feedback, share industry insights, and tailor learning experiences to suit individual strengths and areas requiring improvement. Continuous Assessment and Development: Regular assessments and feedback sessions
enable a systematic evaluation of an apprentice’s progress. Identifying strengths and areas needing improvement allows for targeted training and skill enhancement. Encouraging Continuous Learning: Supporting apprentices to seek external learning opportunities, such as education with product company partners, including: workshops, seminars, or online courses. All of this fosters a culture of continuous learning. It supports and validates the in-salon training the apprentice is receiving. This proactive approach keeps them abreast of industry trends and innovations. The provision of dedicated in-salon training time yields many benefits. Hands-on practice within a salon setting facilitates the mastery of various hairstyling techniques, leading to a higher level of skill proficiency. Practical experience gained during training instils confidence in apprentices, shaping them into poised and professional individuals capable of handling salon responsibilities effectively. Equipped with practical skills and a thorough understanding of salon operations, apprentices seamlessly transition into the role of a senior hairdresser, ready to contribute meaningfully within the salon environment. But above all salons that invest in comprehensive training programs often retain skilled apprentices who feel valued and loyal. This retention of talent significantly contributes to the salon’s success and reputation. Dedicated in-salon training time is an indispensable aspect of an apprentice’s journey toward becoming a proficient stylist. By prioritizing hands-on training, mentorship, and structured learning, salons not only nurture capable stylists but also invest in the future of the industry. This investment ensures we are growing the talent pool of capable and confident Hairdressers. @migtraining.com.au @mig_training
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2023: A Year in Review By The Australian Hairdressing Council
2023 was another challenging year for the hair industry and small business. Salons are still recovering from the business costs of the pandemic, and with inflation at 5%, salons struggle to maintain cash flow. Financial pressures are impacted by increased employment costs due to wage increases, personal leave costs, and client cancellations.
Salons report they are busy; however, the increased living and business costs result in low productivity and profit.
KEY ACHIEVEMENTS IN 2023 INCLUDED:
As we head into 2024, we would like to wish you success, health and happiness and thank you for being part of the Australian Hairdressing Council community. Here is a snapshot of some of the many initiatives and projects the AHC undertook in 2023.
Face to face and virtual business presentations, conferences and seminars were scheduled throughout the year. The Education and Training Committee meet six times per year and the discussions covered the new Jobs and Skills Council, SkillsEQuipped, and the needs of our Training Package. Industry was invited to virtual meetings to discuss the best learning experiences for our Apprentices and the challenges of business and employment. Multiple surveys distributed to industry and covered feedback on the association, AHC conferences and business. In June, The AHC Industry Day featured 11 speakers and two workshops; it was attended by 130 educators, salon owners, RTOs, and industry suppliers. The Leadership Summit and Schmoozefest presented three speakers - Antony Whitaker, Jo Maitland, and Tim Duggan - to an audience of 280. A bespoke business seminar was held in June, entitled ‘Growing Your Business’ by Antony Whitaker, and was attended by 100 salon owners.
OUR MISSION
• Raising Industry Standards • Connecting our Industry • A Voice to Government • Supporting Business + Education Raising Industry Standards
The AHC delivers against its objectives by:
• Developing and maintaining a significant resource centre for its members, comprising various information, user friendly materials and guidelines. • Presenting professional and personal development and education programs in person around Australia, online, and at events including the AHC’s annual Industry Day and Leadership Summit, held over the June long weekend. • Advocating for sound and sustainable practices within the industry to strengthen the industry, protect clients, community, and the environment. • Advocating for sensible and sustainable policies impacting the industry, including in relation to education and training. • Hosting events to keep our membership community connected and providing upto-date information about issues that matter to and impact our industry, via the AHC website, social media channels, and regular electronic communications. • Working with Employment Innovations to respond to workplace employment queries, providing resources and blogs and virtual informative sessions. • As part of its strategy for achieving its objectives, the AHC has its own accreditation process to encourage and support hair professionals to promote sound and compliant business practices and environmental sustainability. The accreditation process is led by the AHC team, experienced industry professionals who are committed to raising industry standards.
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Connecting with industry
A Voice to Government
The AHC has continued throughout 2023 to represent the industry to State and Federal Governments and the ACCC on small business and industry matters, attending discussions and providing feedback. Submissions have included VET, the Domestic Violence Bill, Portable Long Service Leave, Paid Parental Leave, Cyber Security, Migration and Home Affairs, Industrial Relations, The Shadow economy, Skills and Education, Respect At Work, E Invoicing and the ATO, DEWR, and Carers Australia. In 2023, Sandy Chong and the AHC were recognised as the Small Business Champion at the Council of Small Business Organisations of Australia (COSBOA). This Award was in recognition for the advocacy work on behalf of the Hairdressing Industry and Small Business.
Supporting Business and Education
The AHC is a voting member with the Jobs and Skills Council, SkillsEQuipped. Continued discussions on the changes needed with a dated Training Package have
included feedback from the RTOs, teachers, independent educators, salon owners, apprentices, and company suppliers. The AHC has represented the Industry with the Queensland Government to support the future of Apprenticeships and the sustainability of our Industry. With 63% of apprentices exiting in the first year and low completion rates, the apprenticeship system has been under threat. The AHC has committed to developing resources, videos and podcasts, an accreditation for employers of choice and education to lift completion rates and support new apprentices. In 2023/24 the AHC is working with a Group Training Organisation (GTO) with the view to assist in recruiting apprentices, encouraging completions, and reducing exits in the first year. The GTO will work with 52 careers advisors to promote hairdressing as a career of choice. This is a pilot to gauge if GTOs are a positive pathway of employment for the industry. In 2023 the AHC launched Project Barber, a NSW, Trade Pathways funded project with the AHC and TAFE NSW. This project was developed to address the skills shortage, upskill the industry, and provide additional services for salons to offer in today’s economic climate. This 10-week course delivers a Barber Qualification at TAFE NSW to experienced Cert 111 hairdressers, including salon owners, and is supported by a wraparound program HELP. TAFE NSW chose 16 campuses across metropolitan and regional NSW to deliver Project Barber. The program has received more than 500 expressions of interest from potential students. HELP covers resources, videos, podcasts, and a Facebook community that delivers information and support on mental and physical health, elevated education and barber skills, financial wellbeing and life skills, and individual professional stories to motivate and inspire. The AHC supported the Barber Expo judging their Barber competitions.
PR, Marketing and Communication
Jenny Burns received a Special Recognition Award for her journalism, PR, and Marketing for the Industry at the Australian Hairdressing Industry Awards (AHIA) Business. Jenny is the talent behind all AHC communications. The AHC PR and marketing has continued strongly and grown across many platforms, with an engaging and informative mix of newsletters, podcasts, videos, social media, press releases, events, media coverage and more for our AHC members and the wider hairdressing and barber community. Highlights included the three AHC events in June - Industry Day, Schmoozefest, and the inaugural Leadership Summit - as well as the launch of Project Barber.
Solo Operators
The AHC continued to grow its Solo Owner Select (SOS) membership to support the industry single operators. Resources and access to information and education, and networking with this community, are the basis of this membership.
HeadHunter Recruitment
Supporting the industry’s concerns on the skills shortage, the AHC continued with the jobs platform, HeadHunter Recruitment. This platform was supported by resources, blogs and visual meetings on recruitment, advertising, and interviewing, for both employers and applicants.
November was Love Your Hairdresser Week
Driving the fourth year of the Love Your Hairdresser campaign in 2023. This campaign took place on 12-17 November and went viral on social media, with hairdressers and salon clients alike sharing the love online for our industry and colleagues. This campaign is also supported by American Express in its Shop Small campaign.
Indigenous Literacy Foundation.
Foil Me partnered with the AHC and Indigenous artist, Sarrita King, to produce the Jujup collection of Foil Me foils. $1 from every box of foils sold, was donated to the Indigenous Literacy Foundation. To date 3,800 units have been sold, which purchases 380 books.
Heartfelt thank you.
The AHC would like to thank the many contributors to the success of our association. These include the AHC Team, the AHC Board of Directors, the AHC Education and Training Committees, and our AHC members.
Save the date.
Mark your diaries for 28-29 June 2024, when the AHC will present its annual Industry Day, Leadership Summit, and Schmoozefest in Sydney. A calendar highlight for Australian hairdressing circles, these events are a great opportunity to have your say on all things education and training, network with the industry’s movers and shakers, and catch up with friends old and new. Stay tuned for more details!
Join the AHC
Make 2024 your best year yet by joining the Australian Hairdressing Council. Whether you are a salon owner or solo operator, the AHC can support you and your business to grow and succeed. Learn more at www.theahc.org.au or call one of our friendly team on (02) 4929 6098 to find out how we can help you!
Widespread Media presence
The AHC represented the industry and small business throughout the year with interviews on television, radio, print media and online. This includes Smart Company, Sydney Morning Herald, Australian Financial Review, The Australian, The Age, Telegraph, ABC radio and TV. Sandy is also a regular guest on ABC’s current affairs program, The Drum.
Hair Biz Year 18 Issue 1
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Embracing Change: The 4-Day Work Week By Danny Pato, D&M Hair Design 3X AHIA Creative New Zealand Hairdresser of the Year
Change is the heartbeat of our industry. That’s what we do every day on the salon floor.. At D&M Hair Design, we’ve embraced change, shifting to a four-day work week. This change, born out of the pandemic and driven by a commitment to our team’s well-being, has transformed our approach to salon life and work-life balance. Originally, D&M stuck to the usual Tuesday-to-Saturday salon working week, with Monday trainings. Like many salons, Saturdays were the busiest days. Saturdays are also when “normal life” is going on – things like weddings, birthdays, concerts, sports, social catch ups. It’s the day most of the team, including me, want to take leave, but feel guilty about doing so. Then along came COVID. In Auckland, we had a few lockdowns where salons weren’t able to open. People got used to spending more time at home with their loved ones, their animals or just being in their own space. There were challenges, like not being able to work, loss of income, mental health, uncertainty ... we all remember it! That first reopening was hectic; we were trading seven days per week, 12 hours per day, to fit everyone in. It wasn’t at all sustainable, but for those first few weeks, we all went for it. Surprisingly, clients were now able to come in any time that was available, partly because of mobile working. That got me thinking: what if we could change our operating hours to suit our team? I came up with a bold proposal for the team: to close the salon every single Saturday, working four late nights, Tuesday to Friday. It would mean working a few hours less per week, but then we could all join “normal life” Saturdays with our friends and family. When consulted, the team loved the idea, so we bit the bullet. We wrote a letter to our clients explaining that we were putting the well-being of our team first by giving them back their weekends, and got the front of house team onto rebooking. We were expecting to lose up to 10% of our client base, however we only ended up losing two clients (and one soon came back). The client feedback we didn’t expect was
that this new schedule actually made it easier for them. Late nights during the week was a better option (e.g. with a partner handling childcare), leaving their weekends free too. So, now our team have “normal lives”. Yuko, for example, has joined a baseball team. Being able to go to weddings with our partners, to gigs on Friday nights, and long-weekend holidays away has become a reality, aligning with the lessons we learned during the COVID era – the importance of well-being, loved-ones and personal time. There have been so many other benefits by doing this, including: • Reducing the opening hours down from 44 to 40 hours a week has meant that we no longer have any odd gaps in the books. We’re more productive with less downtime. • We have more time and energy for our charity projects, photoshoots, editorials, shows and education work. • We’ve found it easier to recruit: our job ad heading is “take your weekends back”. I’m very aware of the industrywide staff shortages in Australia and NZ, but we haven’t had any issues finding or keeping top talent. The new generation of professionals puts more value on work-life balance and that’s something we provide. Our long standing team members (we have several over the 10 year mark) have also found this new way of work-life balance far more fulfilling. • The team no longer has to deal with rushhour traffic. Now every night is late night, they can all drive straight home instead of competing with the rest of Auckland. • Health,
including
mental
health,
is
noticeably improved. Sick days are significantly less than what they used to be, now the team has better balance and burn-out is avoided. • Our revenue has actually increased, fuelled by more energy and passion in the salon. As an older member of the team, I’ve learned valuable lessons from the younger generations. Their insistence on a balanced lifestyle and a more humane workweek has not only shaped our salon but has also taught me the importance of slowing down and savouring life. Our journey to a four-day work week has been nothing short of transformational. It’s a tribute to the power of embracing change, prioritising well-being, and evolving with the times. I’ve had a few other salon owners reach out and pick my brain about this, and several have followed this model and it’s successful for them too. If it’s something you want to think about for your salon, my advice would be to think about your location and your market. We’re in an upmarket central suburb, with mobile clients. For some salons, closing another day instead of Saturday might work better. Some salons find it best to open six days but their staff work no more than four days. This sort of change might not work for every salon, but this was our journey. There was some fear about the unknown but we were brave and it’s paying off – the outcome was better than we’d dreamed. In our dynamic industry, the only constant is change, and it’s up to us to shape it in a way that benefits everyone. @dannypatohair @dandmhairdesign
By Nathan Yip It’s a new year, the Christmas rush over again for another year, you have aged 10 years with the craziness, long hours, and overdose of coffee. Now it’s time to turn your attention to a new year, new focus, new skills, and opportunities. 2023 was a big and challenging year for many, big shifts in the industry in terms of salon employment vs Freelance, a lot of economic changes and uncertainty and fear. I had a big year, I made the finals for the F.A.M.E Team, finalist for both AHIA and AHFA Educator of The Year, I opened a salon with my wife and my 3 kids continued to grow.
smudge or toner. I disagree, what happens when that toner fades or the irreparable damage from over colouring.
a certain set of questions, you are going to get a certain set of answers. Not allowing for creativity or customisation.
The issue isn’t just cutting training and techniques, The issue arises in the consultation. We have become too focused on “scripts” and moved away from what a consultation actually is: a conversation between two human beings to work out what the client wants and to problem solve how to get there, for the professional to give a professional recommendation with their experience and style. (I’ll save more of this for my next article)
I can’t tell you how many times I have heard stylists trying to unconsciously talk people out of cutting length off, cutting layers or face framing because they are too scared or ill equipped to complete the task and worse sometimes admitting to blaming the persons face shape etc, for not suiting something. Imagine being told you can’t have a fringe because you have a round face but deep down the reason is that your stylist was too scared to do it but gaslit you.
With the new year I wanted to unpack many conversations and observations I had last year, in regard to education.
Another challenge is conceptualisation and visualisation, many stylists that I teach tell me they struggle with short hair because they don’t know where to start or what a good short haircut looks like… are you a human being? do you have a pulse, an opinion? Of course, you do!
We need to get vulnerable; we need to listen properly to the human being on the end of the consultation, drop your scripts and have a real conversation, actually listen to learn, be curious, ask a good question to elicit a good response, conceptualise an idea, an image and execute it proficiently.
Something I believe is becoming an alarming trend is, as our industry becomes more colour obsessed, hairdressers are becoming unqualified and terrified to cut hair and do anything more than the same GHD curl. Cutting and styling skills are becoming a dying art (pun intended).
Do some homework, when your bored, scrolling Instagram, watching a movie, take notice of people with short hair, what makes them look nice, why does it look good, why does it suit them? Then get curious of how you may achieve it and start to problem solve.
We are limiting our clients results with our fears!
Whenever I teach a class I often I hear stylists say, “They hate cutting hair or they just like colour better”. When I challenge them if they actually like colour more or are they simply scared of cutting hair, most often it is the latter.
My wife and I took on a pre-existing salon in a small coastal suburb of Brisbane and renamed it “The Weekend Society”. I have had many conversations with the more mature clients, and I kept hearing: “Hairdressers keep giving me an old lady haircut, I know I’m old, but I don’t want to look it!” I actually agree, as hairdressers and human beings we profile people and we have an age-appropriate script and look for women of a certain age, when you ask
It was hard, many times uncomfortable and draining, I especially struggled keeping up with my social media and keeping up with messages, dm’s, emails and all forms of communication. I really failed at replying to people last year ha-ha, sorry if that was you! This year my goal is to be more organised, more systematic with my approach and really focus on routine and structure. For someone with impulsive ADHD these things have always been difficult and uncomfortable but not impossible! I know I just have to get comfortable with being uncomfortable and learning to commit to a routine and ultimately to myself.
The Fear is “Once you cut it, you can’t put it back on”. They aren’t scared of cutting hair, they are scared of the result, of getting it wrong. There is a common belief colour isn’t as scary because you can fix it with a root
We can go around blaming our past for the lack of training but the responsibility of your craft, your growth and your understanding is 100% your own! Why not make 2024 the year you become very self-aware, become vulnerable and ask yourself where your weaknesses are and become comfortable with the uncomfortable and push yourself to seek what it is you need to learn to make yourself an awesome and confident cutter, colourist or stylist. If this has struck a chord with you, please reach out and let me know your thoughts. @prettyvac_nt
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Vunerability is the Birthplace of Joy
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Paving The Profitable Path to a Better World. Are you leaving a legacy? By Paul Frasca
The New Year is the perfect time for rejuvenation, isn’t it? It’s a moment to assess the achievements of the past year and draw inspiration for the future. As we step into the new year, I invite you to consider:
have so much power in elevating a person’s self-confidence. So why not expand this kindness to your community? Encouraging positive social impact within your salon can ripple out and have unimaginably positive outcomes.
How can your salon become a force for good, benefiting both your clients and the environment?
Transform Lives with Sustainable Salons
In our industry, sustainability isn’t just a buzzword—it’s a key to success. Building connections with the local community, maintaining profitability, and adopting ecofriendly practices go hand-in-hand. By integrating systems that prioritise people, planet, and profit, your salon can lead the way, leaving a lasting impact on both the hairdressing industry and the Earth. Connect, Create & Cultivate! Community Connection Fosters Growth. What’s a salon without a thriving community around it? The benefits of giving back are clear. As well as making a BIG difference in people’s lives, you: - Foster a solid customer base - Enhance client loyalty - Increase retention - Drive long-term success Now’s a great time to let your salon’s values shine through. You don’t need grand gestures to make a difference! Worldchanging conversations can happen within your salon, and that’s why Sustainable Salons equips all of its members with knowledge of how the materials we collect (hair, plastic, foils & more) are recycled within our system, ensuring you can share this impact with your clients. This knowledge empowers staff, attracts, and retains clientele, and greatly contributes to Making Sustainability Reality. I once visited a salon where the staff placed a small collection tin at the front counter. Clients could make a small donation when leaving. The reception staff rang a bell whenever a client donated, and the whole salon applauded. Can you imagine how great that person felt? As hairdressing professionals, you already
When you become a Sustainable Salon, you maximise your impact. As well as helping you generate more profit, our network enables you to: Provide jobs to those with disabilities. 50% of Sustainable Salons’ workforce is made up of employees with disabilities. When you join our network, you help us provide meaningful employment.
and here’s how we help you:
Donate meals to those in need
#1 Salon Directory in Australia and New Zealand
Sustainable Salons collects the paper and metals salons just like yours, which are then sold for repurposing. 100% of the proceeds from these sales are then donated to OzHarvest and KiwiHarvest to help feed those in need.
Our directory consistently drives consumers to book with a Sustainable Salon, helping them live a planet-friendly lifestyle while generating profit for your salon! The Salon Directory has accumulated 44,489+ bookings to date.
Consumers Are Changing The Game...
Simple swaps that make a difference
I say it all the time, and I’ll say it again. Consumers are buying values, not brands. Looking after our planet isn’t just a trend; it’s an essential part of doing business.
Sustainable Salons partners with companies like Refoil, Thankyou and Who Gives A Crap to provide salon essentials for purchase on the Sustainable Salons Member Store.
Sharlene Lee, Owner of Circles of Hair and 3 x 2023 AHIA Winner, knows the importance of staying true to her values and is already reaping the benefits: “Being a Sustainable Salon has played a big role in our success and recognition within the industry. It’s not just about providing toptier hairdressing services; it’s about leading the way in both business and sustainability. Our partnership with Sustainable Salons has helped us in several ways.” Will You Follow Or Lead The Transformation? At Sustainable Salons, we’re creating a world where sustainability is not just a buzzword, but a reality. One where people and the planet can all profit. After all, to be sustainable is to be successful. As Naomi Browner, Owner of Bare Beauty House and a Sustainable Salons Member, says: “Clients seek us out because we can offer that extra for them. They can come and have luxurious hair and beauty treatments and know that it’s sustainable, using toxic-free products on them and that we are recycling correctly.” Profit For Purpose Is Here To STAY Sustainability and revenue growth go hand-in-hand. Ecoconscious clientele search for planet-friendly alternatives,
Recycling programs that clean up the planet Sustainable Salons members have up to 95% of their resources collected. In doing so, they: - Prevent materials from going to landfill - Join a thriving network of Sustainable Salons and generate profit-for-purpose - Help feed those in need (proceeds from the materials sales help feed the hungry) Retail-ready products that reshape the system. Our circular process transforms the plastics collected from your salon into beautiful products. This means the plastics stay out of landfill and in your salon! The best part? They are ready for retail. When selling these products to clientele, you can tell them about the wonderful impact your salon is making. Invest In Your Success. Partner with Us for a Purposeful and Profitable Future! People, Planet, and Profit underpin our mission at Sustainable Salons. Are you ready to leave a legacy that shines, both in profit margins and a greener future? Just scan the QR code below to find out more.
By Justin Pace, 2023 AHIA Australian Hairdresser of the Year The perfect storm for the weakening of the Australian hairdressing industry is an apprentice dropout rate of 63% (and I can’t see this figure going down soon.) What is to blame? Who is to blame? These are hard questions. There are multiple factors causing this high percentage of apprenticeship abandonment: expectations, education, social media, physical demands, salon set-up and mental health. Though there are additional aspects, have personally found these particularly encroach upon apprentices not enjoying their work / workplace. Expectations: is there an expectation we can run before we walk? Currently within my brand, I’m working on this subject. How can I show the next generation of apprentices they’re able to reach collectively re-engineered expectations faster, simultaneously keeping both the apprenticeship and industry professional? I cannot increasingly give into boundary-shifting demands – as if I do – the quality of the educational channel and industry suffer. Also – school-wise – are students leaving the system with unrealistic expectations (since schools now tend to over-reward?) Upon entering the workforce (when apprentices don’t meet individual expectations within the first six – 12 months), do things become all too hard (impacting motivation?) Education: are we trying to be educators before we’re educated? I’ve been in the hairdressing industry 31 years – and of these three decades – an educator roughly half this time. Not only did it take me years to hone my craft, but it also took additional years to understand what educating is about – you must thoroughly know the ins-and-outs of your domain, plus understand it’s about other people and the value they attain (not about you or who / what you are.) In recent years, not only feel as though hairdressers want to become educators earlier on but instant educators. By this occurring, are we lowering the standard of what’s being delivered (consequently diminishing industry calibre?) Feel this is something that’s changed a lot. Social media: the carefully curated highlight reel that alters perception. In using social media to help modulate individuality, have we all become one and the same?
I believe social media gives a false impression of what things are really like in the workplace (alongside what is true and achievable.) Does social media provide a false perception of the hair salons do on a day-to-day basis? A final image only shows the glossy finished product, not the fundamental technique journey required to achieve skill mastery. As social media is a quick inspiration fix, find apprentices struggle to do a two-hour, intense, technical training session (as they wish to arrive at the final look in a faster timeframe, sacrificing the fundamental technique journey.) Physical demands: are we not investing in the health of our future body? Health is wealth. If the physical health of our body is compromised, trouble is encountered (as our body is the only place we have to live.) We must regularly convey to apprentices the value of looking after our future body, infusing the mantra, ‘Regular treatments are a must.’ Realignment modalities, soft tissue massage and pressure point manipulation can all help manage issues before they morph into fullblown problems. In addition, as little as 30 minutes per day of outside exercise can help. Salon set-up: the ever-changing nature of varying service contexts. The traditional salon is no longer the only industry business model. As there are now a variety of contexts, the demand for apprentices has decreased (as single operators / home-based salons neither have
the income nor time to either pay or teach apprentices.) Conventionally, apprentices were hired in a traditional salon scenario (the owner paying the apprentice wage.) As the traditional salon is no longer the sole industry business model, apprentices are not being hired as they customarily were. Mental health: though society has changed, are we assuming people should handle life as they did a generation ago? ‘Mental health’ has always been around, however in past was a hard subject to talk about. With society today, people feel more inclined to talk about mental health issues (which can permeate the day-to-day running of a business.) People suffer from mental health due to family matters, life pressure, finance, etcetera. I feel consistent burden on the young generation to be individual is pushing upon mental health. Nowadays, though there’s more support around mental health (which is a good thing), don’t know if people are relying on medication and / or a mixture of medication to deal with matters. As the above truths perhaps sound negative, the way I positively navigate for my business / apprentices is to create a highly structured training programme, providing small, achievable tasks individuals can accomplish fast (the pleasure of success experienced at every step.) In addition, the major way I find to keep apprentices is to create a family-operated culture (allowing all to feel like they team-belong, since they’re cared about and listened to.) @coandpacesalons @pacejustin
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Why do Australian hairdressing apprentices have one of the highest apprenticeship dropout rates in Australia?
HAIR SHOP
BREEZE PLUS SALON TROLLEY BY JOIKEN
PA sophisticated and practical solution designed to streamline your salon workflow. This versatile trolley combines functionality with a sleek design to meet the diverse needs of salon professionals. Equipped with a dedicated product holder, ensuring that your essential hairdressing and beauty products are organised and easily accessible. Keep your styling tools within arm’s reach for a seamless and efficient styling experience. A seven-tier structure and six drawers allows you to neatly organise a wide range of tools, accessories, and products, ensuring that everything has its place for quick and efficient access. Collapsible Side Shelves feature dryer holders, various tool holders & bowl placement spaces, whilst expanding your workspace when needed and can be effortlessly collapsed to save space when not in use. Customize your workstation based on the demands of each styling session. Also designed with dedicated tint bowl holders for tint bowls. The flat top surface serves as an additional workspace and the easy-rolling wheels ensure that your tools are always within reach, saving you time and effort. A fusion of style and functionality designed to elevate your professional space. Invest in a tool that enhances organization, efficiency, and overall aesthetics, making every styling session a Breeze. www.joiken.com.au
KERASILK STRENGTHENING BOND BUILDER BY GOLDWELL
KERASILK beautifully rejuvenates hair, taking it from dull, lifeless, and damaged to healthy-looking, strong and irresistibly silky-soft. The KERASILK Strengthening Bond Builder is no exception, delivering strong, beautiful results you expect and hair that feels unbreakable, elastic and is full of bounce. Preventing up to 98% of hair breakage, it strengthens the hair structure from the inside, for up to 20x stronger hair while improving the elasticity of each hair. As with the Kerasilk range the New Bond Builder is all vegan and climate neutral. www.goldwell.com
HAIR CLIPS BY DYSON
Choose from two types of Dyson hair clips for any hair styling need. Wide and Sectioning Dyson hair clips are designed to grip hair securely while being gentle on the hair and scalp. The Sectioning hair clip creates precise segments and holds hair without causing discomfort. Each Wide hair clip works to gather and hold large volumes of hair in place with pioneering Dyson hair clip technology. . www.dyson.com.au
PRO-ONE EVONIC BY M & U IMPORTS
Pro-One launches the Evonic. This new state of the art hybrid dryer features a highspeed long life 110,000 rpm motor, LED temperature and speed display and weighs only 320g. Available from leading wholesalers Australia wide. Contact M&U Imports sales@muimports.com.au
THE CASA & STOCKHOLM SHOWCASE OF SLEEK TIMBER SALON FURNITURE PIECES BY COMFORTEL
The Casa Salon Mirror: Where Scandinavian design meets salon utility. Framed in natural ash timber look veneer for that serene Scandi touch, Casa stands as a testament to minimal, yet striking decor. Seamlessly install Casa on any salon wall to elevate your space with a natural aesthetic that pairs with our entire Natural Ash salon furniture range. It’s more than a mirror; it’s a statement of enduring beauty. Stockholm Salon Chair: Where Scandinavian sleekness meets salon luxury. Crafted for Comfortel, this hairdressing chair takes a cue from Nordic design with its cocoon-like curve and embrace of Ash Timber. It’s more than just seating; it’s an invitation to experience comfort wrapped in the warmth of minimalist elegance. Explore full Natural Ash salon furniture in showrooms across Australia or immerse yourself in the complete virtual catalogue at www.comfortel.com.au. Your salon’s transformation awaits.
NEW FROM MR SMITH
Mr. Smith’s Balancing Shampoo is formulated to gently cleanse the hair and scalp. Jasmine and mandarin oils soften keratin and relax stressed hair. The scalp is soothed and the hair fibre cleansed of stubborn styling product residue from waxes and sprays. The result is hair that is left feeling silky and clean. Mr. Smith’s Balancing Conditioner invigorates and refreshes hair, with nourishment and hydration courtesy of cacao seed butter, complemented by wheat protein, which plumps and strengthens the hair fibre. Hair is moisturised but not weighed down and importantly retains its natural movement, bounce and shine. Mr. Smith’s Leave In is a versatile treatment, perfect for all hair types. Designed to smooth the hair, while enhancing shine, this weightless leave-in treatment helps tame unruly hair, leaving it silky and soft. Delivering both heat and UV protection, aloe vera adds moisture and strengthens the hair, alongside vitamin rich mango butter that naturally conditions and nourishes. Creating beach hair instantly, Mr. Smith’s Sea Salt Spray is a transformative styling product that delivers added UV protection. A combination of sea kelp, bladderwrack and coconut extracts soothe and moisturise follicles, while restoring and revitalising hair. The basis from which to build, Mr. Smith’s The Foundation creates volume and body, while providing flexible hold, natural movement, heat and UV protection. A blend of organic Australian natives nourishes and protects the hair, while enhancing and maintaining style. www.mr-smith.com.au
Welcome to the New Era of and Wellness.
Beauty
The hair, beauty and wellness market is not just evolving; it’s on the brink of a revolution. Consumers’ beauty needs are diversifying and placing greater value on long-term health, with research from Euromonitor finding that more than half of global consumers define beauty as “looking healthy”. This is triggering a rise in beauty services that support physical, mental, and emotional health, fuelling unprecedented growth opportunities for the beauty and wellness industry. In partnership with leading trend forecaster WGSN, Fresha has decoded the fundamental trends that are shaping the industry, and those that will drive the industry forward in the years to come. Fresha surveyed over 1,000 consumers, analysed over 600M bookings, and scanned over 2,000 social media accounts in the build-up to launching their inaugural Future of Beauty and Wellness Trend Report. The report uncovers and decodes trends set to shape the industry. From high-octane beauty to the diagnostic tools taking over salons, clients’ expectations beauty and wellness will evolve like never before in the next five years. The report serves as a guide to those changing expectations, and shows how services and treatments will need to be adapted to boost business. All of this gamechanging information will help business owners outpace the competition and stay at the forefront of client care. For hair, beauty and wellness business owners ready to evolve to meet consumer demands with a holistic, personalised approach and with forward-thinking strategies and customer-centric services will be the ones that find the most success and keep clients coming back, into 2024 and beyond. The rise of wellness culture in recent years has triggered an obsession among consumers, with hyper-healthy lifestyles as the benchmark of wellness. Carl Cederström, associate professor at Stockholm University, coined the term “wellness syndrome” to describe the way in which the ideology of wellness and pressure to keep your body in peak condition actually makes us feel worse. 66
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However, the consumer survey found that the top terms respondents across ages associate with wellness didn’t just include “health”, but also “mental health” and “self-care”, highlighting how consumers’ attitudes toward wellness are broadening to focus on feeling good on the inside.
No-boundaries Beauty.
Consumers are building new routines that reject the unsustainable hyper-healthy approach to wellness in favour of balance. Research from the International Food Information Council Foundation found that Gen Z are the first generation to list mental health as one of their top reasons for eating healthy foods, triggering a rise in new nutritional routines that can improve mental wellbeing. Consumers are investing time and energy to learn about the myriad influences of mental wellness such as the relationship between the gut microbiome and brain, or the impacts of alcohol on mental wellbeing, making nutritional choices that support it.
In the past few years, representation has begun to replace established toxic beauty standards. This has been evidenced by an influx of beauty brands – including Fenty Beauty in the US and Estrid in Sweden – exposing a multitude of unmet consumer needs. Consumers value transparency when it comes to inclusive behaviour, and respond positively to brands or businesses that embrace it – as shown by the growth of TikTok hashtag #InclusiveBeauty, rising from 3M to 42M views over the last 12 months alone.
Feeling good emotionally is becoming the new benchmark for wellness, with a recent YPulse survey finding that 76% of 13 to 39-year-olds in North America consider wellness to be anything that makes you feel this way. Younger generations are heading up this newly liberated perspective, where engaging in any ritual that makes you feel good can be classified as wellness. Fresha’s consumer survey found that listening to music and watching TV/movies were ranked as some of the top activities for respondents across ages to promote self-care. Playing video games scored highly for 18 to 25-yearold respondents, highlighting how diversified wellness activities have become.
Wellness, Liberated
Consumers are rejecting dated societal standards, dismantling historic beauty attitudes around gender, sexual orientation, and ethnicity in order to build a positive future where identity has no limits.
The mainstream is embracing what makes each of us unique, spurred on by visibility around the diversity of consumer beauty needs, from ethnicity and gender to body type. According to projections from Pew Research Center, by 2065 the US population will no longer have any single ethnic or racial majorities. Statista, meanwhile, states that as of 2021 the worldwide population that identifies as transgender, gender-fluid, nonbinary or other gender nonconforming ways will be 2%. Businesses can no longer take a one-size-fits-all approach to client care. Hair and beauty salons will need to update their approach to customer service to be authentic allies, placing more focus on meaningful communication, services, and experience.
Younger generations are beginning to rebel against conventional wellness culture, offering a new perspective on what it means to feel good on the inside and out.
Regular training and education will be fundamental to this, supporting salons and their employees so they feel equipped to offer heightened levels of customer service that are both professional and personal.
Wellness is no longer about striving for unattainable health expectations, but instead is a mood-boosting, judgement-free and joy-evoking experience that everyone has the right to define. A newfound freedom to indulge in beauty and wellness will empower consumers to experiment with services that simply make them feel good.
Future success for beauty and wellness businesses will be for those who can intimately respond to individual needs, authentically acknowledging their identity and giving them access to the products, services and experts that can help them to feel like the best version of themselves.
New-age Experiences Consumer appetite for explorative, personalised, in-real-life experiences is surging. Having been deprived of physical experiences in the depths of the pandemic, consumers are looking for in-person connections, with hair, beauty and wellness salons capitalising on this through expert knowledge and disruptive new services. Despite technological advances allowing us all to be more digitally connected, consumers feel starved of real human connection and are craving in-person interactions. Research has shown that the main reason people visit locations such as salons and barbers is to seek out positive experiences – be it a relaxing environment, human contact or a unique experience – that they can’t get at home. Consumers are enjoying the multiple benefits that come from visiting a beauty destination
in-person. Face-to-face experiences enable specialists to tweak product formulations or treatments based on the client’s personal needs, mood, beauty goals and individual preferences, giving customers the chance to not only disconnect from the outside world, but receive a hyper-personalised service. As a result, innovations in treatments such as diagnostic and therapeutic services are gaining traction, requiring specialist equipment that’s often unavailable or hard to access at home, further driving demand for in-person experiences. As consumers seek out physical experiences for relaxation, health and discovery, salons of the future have the opportunity to combine expertise, sensoriality and new technologies to redefine the salon experiences of tomorrow. Disruptive experiences that favour hyper-personalisation, health and wellbeing will be adopted en masse. Beauty services are going through a period of progression. Treatments and experiences are now designed to cater to our health needs, extending beyond aesthetics to address physical and emotional wellbeing. There is no longer room for a one-size-fits-all
approach; salons must tailor each service and experience to the individual, demonstrating a deep understanding of the client’s identity and personal needs and appraising the value of in-person experiences. Radical innovations are set to further disrupt the world of beauty and aesthetics. Salons must embrace those that align with their ethos and clients’ values, with qualified expertise underpinning every decision. The common thread throughout our data and analysis is this: consumers are keen to experiment and are seeking diverse and personal ways to engage with beauty and wellness. Welcoming change is not enough. Salons must be at the forefront of innovation, joining in the cultural conversation to lead and shape the future of a vital and beloved industry. This trend report is courtesy of fresha.com You can read the full report here www.fresha.com/insights/trend-report
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Finding Clarity in Overwhelming Times: Navigating Life’s Hectic Moments. By Rachel Vella
In a world filled with constant demands and an ever-growing to-do list, it’s easy to become overwhelmed by the relentless challenges of daily life. We often find ourselves dealing with persistent challenges, constantly fixating on the same problem. In this article, we will delve into the experience of feeling overwhelmed during busy periods, its impact on our wellbeing, and, most importantly, we will uncover strategies to regain control and discover clarity amidst the chaos of life. The Overwhelm of Busy Times Overwhelming times can strike unexpectedly, leaving us feeling like we’re drowning in a sea of tasks and responsibilities. It’s during these moments that we tend to become entangled in the same problems repeatedly. However, just as the old joke lost its appeal, we must recognize that continually dwelling on these issues is counterproductive. Embracing Change and Regaining Control Amidst life’s unceasing demands, it’s crucial to adapt to change and take charge of our situations. Responding with stress and frustration only sustains the cycle of overwhelm. Instead, let’s implement practical strategies to empower ourselves and discover clarity during hectic periods. Practical Tools for Navigating Overwhelming Moments 68
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1. Identify Your Feelings: Acknowledge the overwhelm you’re experiencing and the thoughts that accompany it. 2. Break It Down: Instead of feeling swamped by the big picture, dissect your tasks and responsibilities into specific aspects. 3. Detailed List: Create a comprehensive list of these aspects.
In everyday life, whether you’re juggling work, family, or personal goals, it’s important to understand that overwhelm is a part of the human experience. Embracing it as an opportunity for change and growth can help you navigate the busiest of times with confidence and clarity. Remember, you always have the power to regain control of your thoughts and actions, even in the midst of life’s most demanding moments.
4. Prioritise: Circle or highlight the top three priorities that require immediate attention. 5. Visualise Success: Imagine these priorities going smoothly and as planned. Focus your mind on positive outcomes. 6. Focus on Solutions: Avoid dwelling on the problems. Instead, create a plan for tackling your priorities. 7. Effective Communication: Clearly communicate your plans to those around you, whether it’s at work or in your personal life. This can help ease the minds of those affected by your busy schedule. 8. Stay Adaptable: Recognize that in busy times, you cannot control everything. Instead, focus on making improvements and creating a better, more manageable routine.
Rachel Vella, Mindset & Business Coach. Rachel specialises in working with small business owners and their teams to increase confidence and communication skills. Through her own experience, Rachel has learnt the importance of establishing shared values, goals, and strategies to build strong and dynamic teams capable of successful outcomes. @mrsrachelvella
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Aligning Your Personal Values with Your Business Goals. By Jay Chapman
In Bali earlier this year, my team and I were lucky enough to do some business planning, a section of which was facilitated by a coach who now calls Bali home. As we gathered in our villa, discussing our goals and challenges, one profound statement resonated deeply within me - “Sometimes, we create a business that does not align with our personal values.” It was a wake-up call, a revelation that struck a chord. This realisation hurt, but it was the catalyst for transformative change for me.
In that moment, I recognised that despite our coaching business being successful on paper and fulfilling its intended purpose, I had drifted into a role within my own business that felt “not quite right”. As a coach, I could easily identify what salon owners needed to grow their businesses, but I couldn’t see these things clearly in my own. It’s an interesting paradox - the ability to advise others while being blind to our own needs. In the coaching world, there’s a fundamental truth, even great coaches need coaches. We require that outside perspective, the guidance, and the mirror held up to our own blind spots. It’s a vital part of our growth and personal development! Practice what you preach. One aspect of my journey that I’m particularly proud of is my ability to make fast changes. I was able to realign myself with my true purpose, ensuring that my week was filled with activities that brought me joy and leveraged my strengths. Simultaneously, I delegated tasks I dreaded to those who found fulfilment in them. But this story isn’t just about me; it’s a narrative that many of us can relate to. We all, at some point, veer away from what’s truly good for us, both professionally and personally. A crucial part of my role is equipping industry leaders with new skills and knowledge to help them grow their businesses. Yet, a surprising revelation is how much of my role involves reinforcing what these business owners already know themselves. It underscores the importance of accountability, external insight, 70
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and follow-through. If we could consistently apply this level of insight, accountability, and self-discipline to ourselves, the need for coaches might vanish. However, the truth is that we are not robots; we are complex human beings with a multitude of emotions, beliefs, and codes that often serve us well but can also hinder us. One fundamental element I had overlooked, something I also witness with clients I coach, is the importance of setting strong personal boundaries. For me, this means saying no to opportunities that do not serve me, clearly defining when I’m available for work, and when I must be present for my family. It means adhering to personal guidelines for self-prioritisation. Firm boundaries are among my core values, and it’s because I recognise that both my business and personal life require my energy. Neglecting this aspect led to a detrimental spillover effect in my personal life, prompting me to share this article. Now, I invite you to reflect on your own journey and values. From the list of common personal core values, identify your top three and briefly describe why they resonate with you. • Freedom • Growth • Stability • Courage • Exploration • Achievement • Integrity • Acceptance
• Diversity • Wisdom • Connection • Belonging • Health and wellness • Influence • Love These values, Freedom, Growth, and Joy, hold profound significance in my life. They represent the freedom to live authentically, the commitment to constant self-improvement, and the pursuit of happiness as a guiding principle. Now, take a moment to brainstorm actions and decisions that will bring you closer to living in alignment with these values. This simple exercise can serve as a guiding light on your journey towards personal and professional fulfilment. In conclusion, the path to aligning your business with your personal values is a transformative one, often sparked by a moment of realisation. It’s a reminder that, as human beings, we are constantly evolving and sometimes need external guidance to stay on the right track. The journey begins with understanding your core values and taking intentional steps to live in harmony with them. In doing so, you not only create a business that resonates with your values but also experience a richer, more satisfying life. Jay Chapman is a Senior Coach at The ZING Project. For coaching support and wisdom contact Jay at jay@zingcoach.com.au or follow on Instagram- jaychapman_zing
What’s the problem with salon teams today? By Dwight Hodge
As a business owner and leader, it’s easy to fall into the trap of thinking your team needs to toe the line and do things your way. Well, after all, it is your business. Do you want to know what the problem is with your team... It’s you! Apologies if you just choked on your lunch or spat your coffee across the staff room. However, as a business leader, you must take ownership of how you relate to and communicate with your team. It is your responsibility as the leader to lead, to show the way and go there first. If you expect your team to understand your perspective, first you need to understand theirs. If you wish for your team to be curious and open-minded, first you must be curious and open-minded. If you want your team to be outstanding communicators, first you must be an outstanding communicator. Don’t get me wrong; it’s not all about you. Your team could do better too; no salon team is perfect, just like no leader is either. After reading what I’ve just written, you’re about to do one of two things. You feel hurt and think stuff you as you throw down your copy of HairBiz. Or you’ll lean into the discomfort and ask yourself, what can I do differently? Here are three options to consider as you further develop your leadership capabilities. Be Curious: You can’t be judgmental of a person or situation and simultaneously be curious. You are either being judgemental or curious. Let’s be honest; nothing good has ever come from a place of judgment. It’s time to step into conversations with an open mind. Be curious, listen, ask questions, and better understand your team members’ points of view. You don’t have to agree with them. However, getting to know their perspective will give you a deeper understanding of why they think and behave as they do. By being curious, you may be surprised to realise you are both attempting to achieve the same outcome, just from opposing perspectives. Or they have a solution to a challenge you have yet to consider. In any case, being curious will uncover more information. More information leads to more informed decisions, and more informed decisions lead to better outcomes. You can’t lose. Speak their language: Now that you have had a play with curiosity
and developed a better understanding of why your team members think and act as they do, let’s shift focus onto your communication style. People’s communication styles fall into one of four primary groups. These are: 1. Direct, forceful, results-oriented, and straight to the point. 2. Optimistic, enthusiastic, outgoing, highspirited, and big-picture ideas. 3. Accommodating, diplomatic and eventempered. 4. Reserved, analytical, precise, systematic, and detailed. Take a moment to think about which of the four primary groups best represents your communication style. Now, take a moment to consider which groups your team members fall into. By understanding other people’s communication styles, you can be flexible and shift your style to match theirs and better connect with them. The How to: Step 1: decide which of the four primary groups your team members fall into. Step 2: Begin to play with your approach to communication by taking on the characteristics of the other person’s primary group. For example, if you fall into Group 2 and the person you’re talking with falls into Group 4, you want to shift your communication style to match that of Group 4. Naturally, your communication style would include a high level of enthusiasm and talking about bigpicture ideas, something a person from group 4 would find difficult to understand. Replacing your high-spirited, enthusiastic communication style with a more reserved, detailed, and systematic approach will resonate with the other person; interestingly, they will better understand what you’ve said. With this approach, you’ve only changed your
communication style. You haven’t changed the content of the message. See the future: Some of you will 100% agree with what I am about to share. Yet others will think it’s all a bit woo-woo for them. Trust me, this practice has dramatically changed my relationships and businesses. We all hold a picture or play a movie in our minds about how a situation or conversation will play out (often, this is unconscious). And guess what? The movie is usually correct. Let’s say you are about to talk with a team member, and the movie playing in your mind repeatedly projects how the conversation will be tough, that they’ll get defensive and shut down, nothing will be resolved, and you’ll get the silent treatment for the rest of the day. Funnily enough, how the movie plays out in your mind is often how your day will play out, too. On the flip side, imagine you’re about to enter the same conversation, and the movie now playing in your mind is one of curiosity. Where you gain a better understanding of your team members’ perspectives, communicate well, and finish the conversation on the same page. You guessed it! How the movie plays out in your mind is often how your day will play out, too. Being conscious of your often unconscious thoughts and mindset can impact you, your team, and your business in extraordinary ways. It’s time to become the leader you wish you had. To be curious, to listen and to allow others to reach their full potential by communicating in a way they understand. Question: What’s the one thing you can do today to be a better leader for your team? dwight@dwighthodge.com @dwighthodge_leadership_coach Hair Biz Year 18 Issue 1
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Balancing Act: The Tightrope of Managing Tasks and People. By Kym Krey
Managing a business is about managing a myriad of ‘things to do’ (tasks) while simultaneously managing your team of people to perform their tasks. It’s a juggling act at times, a delicate dance that demands single-minded prioritisation with a good dose of calm organisation and the ability to be flexible, otherwise you’re headed for burnout-town! Let’s take a dive into the importance of each and how to successfully balance the two.
Task Management
As a business owner or manager, you’ll be responsible for overseeing things like cleanliness and salon presentation, managing profitable stock levels and merchandising, managing client communications, confirmations and responding to messages, managing the flow of appointments and the efficient use of time and of course, ensuring the quality of work and client experience delivers on your marketing promise. What each of these tasks have in common is that you’ll ideally eventually develop others on your team to manage the day-to-day delivery of them, rather than doing these yourself. At your level, there’ll be other tasks that likely cannot be delegated to others as they demand someone of your level of expertise, such as reviewing financial reporting, expense benchmarks, marketing planning and team management and development. Fulfilling your responsibility of effective people management will bring another list of tasks that likely cannot be delegated such as weekly one-on-ones, monthly Powerchats and regular full reviews. Whilst these may feel like ‘just another task’ on your To Do list sometimes, in my view these are your BIG ROCKS- the most important use of your time if your goal is growing your business. If you’re worried about time management in getting it all done, the key here can be not in getting it ALL done, but in getting the RIGHT things done (the things that really move the needle- not the bright, shiny distractions!). So, at a senior/management level, where should you spend your time, tasks, or people? Well, both play an important role. Setting clear goals and strategies to grow/improve the business is essential to envisage the future or your next stage of growth, but you’ll only get that growth through others. The task is WHAT you’re going to do; your people are HOW it’s going to be achieved. When roles, expectations, and processes (How we do it here) are crystal clear, the right team members can operate like well-oiled machines and the whole business moves forward with purpose. A task-oriented leader is like a captain steering a ship through stormy waters, navigating challenges with a steady hand and a clear destination in mind.
However, the danger lies in becoming too task focused. Tunnel vision solely on numbers, goals and outcomes can lead to burnout, demotivation, and a lack of creativity. It’s like driving a car flat-out at top speed without ever checking the fuel gauge or checking on your passengers. Task (or performance) obsession, when taken to extremes, can sacrifice the human element of your business.
The Human Touch: People Management
In contrast, a people-oriented leadership style prioritizes the well-being, growth, and development of team members, while aligning employees to business goals and values. They look for opportunities to grow the people which allows them to grow the business. Natural people managers are usually caring, empathetic listeners, skilled communicators, and relationship builders who are clever at fostering a positive team culture and morale. But if allowed to become unbalanced or unhealthy, this extreme people-focus shows up as desperately needing to be liked & wanting to be friends with their staff which usually means avoiding issues that need to be corrected, tolerating underperformance and unacceptable behaviour, or being unable to make the difficult or unpopular decisions the business sometimes requires for fear of upsetting their staff. Like almost everything in life, our goal here is a healthy balance: • An understanding that the business is a community or team effort; even a ‘family’ of sorts • That all business goals can only be achieved through our people • That those people need to be engaged, inspired & nurtured for the benefit of both them and the business • That our main responsibility as leaders is to achieve business goals through the positive actions of our people • That we must maintain a healthy balance between people and performance, tasks, and humans. There is ample data to demonstrate that the benefits of great people management are profound. A motivated and engaged team are more productive and stay with the business longer. When employees feel valued, supported, and understood, they’re more likely to go the extra mile. People-oriented leaders create a workplace where collaboration flourishes, progress is championed, and individuals are empowered to bring the best of themselves to work. But a leader who is too focused on people management at the expense of performance or task management will find the team’s morale soaring while productivity and profitability takes a nosedive! It’s all about
striking the right balance to bring a human touch to operational goals and systems. Quality conversations are the successful Leader’s most effective tool. Leaders must communicate clearly and regularly, ensuring that each person on the team clearly understands both the team’s goals, and their individual goals plus the importance of the contribution they make to the business. Regular check-ins, team meetings, and oneon-one sessions are vital for maintaining team and business health and performance momentum.
To-Do or Not To-Do?
To-Do lists can be a great way to dump all the ‘clutter’ out of our minds at the end of a busy day and to get it into a format we can manage, so go ahead and make that To Do List, but also: • Put tasks in order of importance (Allocate them as A, B or C, then A1, A2 etc) • How long will each task take? (Allocate an amount of time for each) • Start with the As and proceed in order of importance. (Don’t be tempted by the bright, shiny timewasters of Cs & Ds!) • Delegate! What are the Cs & Ds even doing on your To Do List anyway? (These are often the things you can look to outsource or mentor a team member to do) • Time block: Make an appointment in your diary (like a client appointment) for each of your tasks (and people tasks) so you can see exactly how & when you’re going to get everything done. No more overwhelm! • Sleep much easier! This crazy world of business management can be made much easier with a healthy balance of people and performance, tasks, and human connection. The most effective leaders are those who understand that: 1. Tasks are completed by people, (You’re not managing tasks; you’re managing people to do them) and 2. People thrive in environments where tasks have meaning, because they’re linked to business goals and team values. (Otherwise they just feel like boring rules!) So, by all means, have the goals and strategy, but you’ll also need solid leadership skills to bring them to life through your people. Kym Krey is a highly experienced and trusted salon industry business coach and leadership mentor. She’s been where you are and has the runs on the board to help you get real results. If you’re ready to turn your business around, become a better leader or take that next big leap, get in touch: kym@kymkrey.com.au; @kymkrey or www.kymkrey.com.au
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Must-Have Tech for Hair Salons!
By Abigail James
Transform the way you run your salon with cutting-edge technology. Find out how innovative point of sale systems and seamless online booking software can elevate your client experience.
Abigail James explains the must-have tech you need for your hair salon and how it will completely change the way you work.
Point of sale system
A good point of sale system is essential for a hair salon to run smoothly. “Look for one that’s super user-friendly,” says Abigail. “It’ll handle appointments, keep tabs on your product, and make payments a breeze.” Timely’s card readers sync directly with Timely, so there’s no manual entry errors, and end of day cash ups become a breeze. It means you can track appointments, stock, deposits, and cancellations without needing two systems running at once.
Online booking system
Keep your calendar full with online booking. It means clients can book appointments without needing to pick up the phone and select the best time for them. “Who wants to pick up the phone anymore?” says Abigail. “Let your clients book their appointments anytime, anywhere. Make sure it’s in sync with your other systems for that real-time magic.”
Salon management software
Run your hair salon with salon-specific software. Good software knows exactly what you need to run a successful salon like appointment reminders, automatic waitlists, and staff management. “Managing a salon is easy with the right software,” says Abigail. “It juggles appointments, keeps staff schedules on point, and remembers all those little details your clients love.” Good salon software keeps your business in check but also gives your clients a great experience. Get one that does both!
Wi-fi and charging stations.
Sometimes your clients might be in the salon for hours – maybe even all day. Make it easy for them to spend the day there, with free WiFi and charging stations. “We’d all be lost without our tech,” says Abigail. “Let your clients browse, scroll, and stay charged while getting pampered. It’s all about those little luxuries!”
Who says you can’t catch up on work while you’re waiting for your roots to lift?
Put social media to work.
Getting your social media working for you is essential. It’s a full-proof way of finding new clients, engaging with current clients, sharing promos, proof of your work and staying relevant. “Get your salon on those platforms, pronto,” says Abigail. “Share those amazing before and after shots, spread the word about deals, and soak up the love from your clients. Plus, with the right software, clients can book straight from Instagram or Facebook.”
Automated marketing
Clients who don’t show up to appointments can throw your whole day off. Use automated marketing to remind your clients to confirm that they’re coming. “Automated marketing is a fancy way of saying ‘text your clients without lifting a finger’. Send out confirmation texts, follow up messages, and rebooking reminders. It helps you stay connected and keeps your clients coming back for more.”
Security
Last but not least, you have to make sure that your client’s data is secure. That means no credit card details left on shared devices, no passwords written down on scraps of paper, or sensitive information left where anyone could find it. “Privacy is a big deal,” says Abigail. “Make sure your clients know their info is safe and sound. Your tech needs to be rock solid when it comes to payment security and have a policy in place to show you’ve got their backs.” At Timely, thousands of Timely customers trust us with their highly sensitive business data. We meet the highest industry standards of security and compliance, with two-step authentication, different access levels for staff, and encrypted payment data for clients. Made with hair salons in mind, Timely delivers an exceptional experience for both businesses and clients. Visit gettimely. com to find out how Timely can transform your salon. @timely
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5 Leadership Hacks for the New Year.
By David Watts
Leadership? Yeah, it’s been talked about a lot. But let’s be real, for salon owners, it’s often like staring into a foggy mirror—fuzzy and unclear. Think about all the leaders you’ve crossed paths with—bosses, politicians, teammates, the lot. Some made you feel like you could conquer the world, while others made you want to hide. Those experiences? They have filtered into your leadership style, for better or worse. Here’s the thing—some salon owners hold back on being leaders. They’re worried about messing up team dynamics. But here’s the kicker: dodging leadership messes with accountability, and that’s toxic for your salon. Remember how you felt with good and bad leaders? Your team’s going to feel the same under your guidance. And let’s face it, salons can be a pressure cooker, making bad leadership calls can be common than not. Honestly, No one wakes up thinking, “Today, I’ll be a lousy leader.” Most owners are all about growth, asking themselves, “How can I do better?” That’s where the magic lies—in wanting to change and grow. Here’s the real talk—leadership isn’t a textbook lesson. It’s about making actual changes in your salon every single day. You can’t read one article and suddenly become a superstar leader any more than buying fancy scissors turns you into a top stylist.
Leadership Hack #1 - Kill your judgment. Your salon is a mix of creativity and bold personalities. With the right vibe, you’ll be unstoppable. Build a culture that tosses out blame and perfectionism, giving your team the guts to be innovative. Being a leader isn’t about being perfect, it’s about being real. Talking to your team is cool, but listening? That’s the real power move. Ask more questions, listen more, talk less. Your team wants honesty and realness. Encourage them to speak up. Mistakes happen; that’s just part of growth. Encourage a culture where team members feel safe owning up to errors without fear of blame. Embrace mistakes as opportunities for learning and improvement. Your job? Boosting your team’s confidence. Great leaders bring out the best in others. They help their team grow without needing to be their coach, therapist, or teacher—just a leader blending those roles. 76
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Leadership Hack #2 – Communicate Authentically Authentic communication starts with being open about your thoughts, feelings, and experiences. Share your successes, struggles, and the lessons learned along the way. When you’re genuine, it encourages your team to reciprocate. Regularly provide feedback that’s constructive and honest. When giving praise, be specific about what you appreciate. When addressing areas for improvement, do so in a supportive manner, focusing on growth rather than criticism.
Establish an environment where team members feel safe expressing themselves. Encourage open dialogue, assuring them that their opinions and ideas are valued. You need to meet solo with each team member every week. Put yourself in their shoes, understand their feelings and perspectives. Authentic communication involves empathy, showing genuine care and consideration for your team’s experiences and emotions. As a leader, showcasing vulnerability isn’t a sign of weakness. Admitting when you don’t have all the answers or when you’ve made mistakes humanizes you and makes you more relatable.
When appropriate, share personal stories that are relevant and insightful. These anecdotes can inspire, teach, or provide context. They show your team that you’re not just a leader but a person who’s been through similar experiences.
Leadership Hack #3 – Be Emotionally Intelligent Emotional Intelligence starts with knowing your own emotions, strengths, weaknesses, and triggers. Being self-aware allows you to manage your emotions better and understand how they influence your actions and decisions. Control your impulses and managing disruptive emotions. As a leader, practicing self-regulation helps in handling stressful situations calmly and making more thoughtful decisions, setting a positive example for your team. Show some empathy, this is how you understand and resonate with others’ emotions. It involves actively listening, picking up on non-verbal cues, and showing genuine concern for your team’s well-being. The more emotionally intelligent you are as a leader the better you will navigate situations and make salon life a lot calmer.
Leadership Hack #4 – Be Consistent Consistency breeds predictability. When your team knows what to expect from you, it fosters a sense of stability and reliability. This predictability creates an environment where your team feels secure and confident in your leadership. Consistent actions build trust. When you consistently follow through on commitments,
communicate openly, and treat everyone fairly and equally, you instil trust among your team members. They rely on your consistency to guide them. Your consistent behaviour sets the tone for the salon’s culture. Whether it’s sticking to your values, maintaining standards, or enforcing policies, your consistency in upholding these elements shapes the salon’s identity. Consistency in expectations and standards eliminates confusion. When your team knows what’s expected consistently, they can align their efforts accordingly, leading to higher performance and productivity. Consistency in holding everyone—yourself included—accountable for their actions and responsibilities maintains fairness. It shows that rules apply consistently to everyone, promoting a sense of equity among team members. Consistency in positive reinforcement, acknowledgment of achievements, and providing feedback nurtures a positive work environment. It encourages your team to perform at their best consistently.
Leadership Hack #5 – Self Mastery Self-mastery is the path to becoming the best version of yourself, both as a leader and as an individual. Self-mastery begins with a commitment to lifelong learning. Whether it’s acquiring new skills, expanding knowledge, or gaining insights, a continuous learning mindset propels personal growth. Understanding your strengths, weaknesses, values, and triggers is fundamental.
Self-awareness enables you to navigate challenges, make better decisions, and understand how you impact others. Resilience comes from self mastery it’s the ability to bounce back from setbacks. It also encourages adaptability, allowing you to embrace change and lead your team effectively. It requires discipline. Cultivate habits that support your growth—whether it’s daily routines, learning rituals, or practices that enhance your emotional intelligence. Achieving self-mastery brings a sense of fulfilment and purpose. It enables you to live in alignment with your values, leading to a more satisfying and meaningful life. It is a lifelong journey, your commitment to continual improvement and personal excellence. It’s about understanding yourself, honing your skills, and cultivating qualities that empower you to lead and inspire others effectively.
Keep growing, because in this journey of leading, we’re not just unlocking our own potential but also the endless possibilities in our salons. David XoX Head of Coaching at Freedom Mastery, David has a diverse background in sales, marketing and operations and is passionate about improving the professionalism of the industry. Contact David via email david@freedommastery.com.au or DM on Instagram @davidwatts_freedomcreator
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Beyond the Digital Horizon, There’s Marketing Opportunities You Might Have Overlooked. By Sarah Garner
The era? Attention economy. Standing out in all our beautiful essence of what makes us unique, like a tall sunflower amongst, well, a sea of other tall sunflowers? It’s a balancing act between traditional and digital approaches. I believe the marketing landscape is one of the most fascinating industries. Why? It’s constantly undergoing evolution. Which makes it tricky as heck to keep up, especially as a small business. Lemme guess, most, if not all of your marketing efforts are focused on digital tactics? You’ve probably sunk thousands into paid ads this year? Whilst there’s 1000% nothing right or wrong with that, might you consider taking a few steps back and look at your strategy from a holistic lens? Because after all, just as yin and yang come together in balance, your marketing plan can (and I believe should) include several approaches that combine multiple channels together to work in harmony and have a wider impact on communicating your message. Let’s dive into the relationship between 78
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traditional and digital marketing and how they work in harmony to capture (and hold) your audience’s attention.
Tangible Presence with Print Media
Smartphones and social media at the forefront, print media - a mere memory of pastimes gone by when you ran through sprinklers on a hot summer’s day, your parents flicking through the catalogues to shop the coming week’s grocery specials. A 2022 study by Marketingsherpa found that when it comes to making purchasing decisions, consumers are 82% in trust of print media as the top contender over other channels of marketing. Investing in marketing assets like brochures, flyers and aftercare cards can leave a lasting impression. Why? Because physical interactions with your audience are opportunities to provide a recurring presence in their lives that digital ads often lack. Seen the ad once? Gone. Maybe peeks back for a
second time if you’re lucky. Physical flyer? It sits on your fridge, in the bin (until it’s taken out), on the coffee table, your desk - you get the picture. Of course, you’ve probably had a printing company or even a graphic designer who quoted you higher than your budget allowed? So, it made sense that going all-in on digital ads at the time. Imagine taking your overpriced Facebook, Instagram, or Google ad budget allocation each quarter and halving it to create another stream of opportunities? You could distribute your beautifully designed marketing materials in strategic locations throughout your business’ local community - not to mention, the brand visibility and point of difference to stand out goes through the roof!
Local Partnerships
Traditional marketing techniques like sponsoring local events, sports teams, teaming up with a fellow small business to
cross-promote or community gatherings can create a positive image for your business. Associating your brand with local causes or events not only fosters goodwill but also exposes your business to a broader audience that might not be as easily reached through digital channels. But please, make sure if you choose to align yourself (and your business) with any charities, events, or potential partners, that they align with your brand values, not just for the sake of making some extra dosh. It’s important you maintain authenticity and integrity when selecting opportunities within your local community, because after all, if it isn’t purposefully driven and guided, your clients (also in your smaller communities) will see right through it.
Direct Mail Power
Seemingly most people think this ship has sailed beyond sunsets, mountains, and the naughties. Lemme ask you this petal, when was the last time you received a handwritten, personalised postcard, letter or greeting card in the mail? How did it make you feel? Did you feel special? Loved? Basking in gratitude that another human being was thinking of you and shared the kindness of their time to make you feel seen and heard? Pretty nice feeling, huh? Now I want you to open up your inbox right now, I’ll wait here. How did you find it? Bombarded? Full? Overwhelming? Transactional? Leave it for another day, it’s too much to sort through? Thought so. A well thought out piece of snail mail fuelled with intention and heart can stand out like a rainbow in a school of grey fish. You’ve captured your audience’s attention.
And sure, it takes time to hand write them, pop them into an envelope, put the address on, the stamp and then take it to the post box. But what if you paid one of your team members with that halved digital ad spend budget for the quarter? Consider incorporating a heartfelt touch in your customer journey permanently or in your next marketing campaign and watch the head-turning, jaw-dropping magic happen.
Word of Mouth …is NOt dead.
In fact, it remains one of the most powerful marketing tools. Simply because personal connections and networking are often forgotten offline. Attending events is one of the easiest ways to establish relationships with your local community. And as we all know, the power of a strong network can lead to endless opportunities think; referrals to your business, partnerships, sponsorships, and all around increasing your brand’s awareness.
Billboard, please.
Yes, they’re huge, yes you drive past at least one every time you get in a car and if it’s clever enough, you’ll chuckle or remember it. That’s the silent power of these babies. Outdoor advertising in general (billboards, banners, signs and even those wind dancing things with the long wavy arms), has the potential to grab your attention when you’re typically deep in thought driving or being a passenger on a long road. It’s a thought interrupter, aka. Attention grabber. (Points for the foot and bicycle traffic - they’re seeing your stuff here too.) Investing in a strategically placed outdoor marketing asset is a great way to attract a local audience - your community of potential clients.
IRL Events & Experiences
What better way to connect with your audience than in real life? Hosting an inperson event allows you, your team and your brand to leave a lasting impression. Whether it’s a product or service launch, a how-to workshop or a VIP night, these events provide a unique opportunity for one-on-one, genuine interaction. Your event attendees are more likely to remember your brand as they now have a deeper understanding and appreciation due to the sensory experience of physically engaging with your products, services, and you. These opportunities allow you to showcase your offerings, but more importantly (to your audience) how you embody the ethos of your brand. These moments communicate how your business builds trust and reliability through connection and behind the curtains, deep down, the humanness of your business comes to the forefront. Whilst embracing online channels is crucial, integrating “traditional” marketing methods can create a well-rounded strategy that wholeheartedly lands in the minds of your audience. By harnessing the tangible presence of print media, fostering your community connections, sending warm and fuzzy snail mail, extending your reach to road traffic and hosting an in-person event now and then, you are well on your way to a holistic plan to stand out in a crowd. Best part of all? It allows your brand’s memorability to shoot for the sun, moon, stars and beyond. Contact Digital Bloom via their website www.digitalbloom.com.au Sarah Garner is the Founder and Creative Director at Digital Bloom, an industryspecific branding boutique dedicated to making your hair, beauty, or wellness brand turn heads for all the right reasons. @digital_bloom Hair Biz Year 18 Issue 1
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Embracing AI in 2024!
Now, in just seconds, AI will help you create 5 keywords that you could use in your website SEO words, you can also use these for hashtags on Instagram and TikTok to be discovered by more ideal clients. Here is 5 Prompts you could use for any of the AI programs that you like to use. “Could you please act in a kind, yet professional tone and reply to this google review we received - (copy and paste the review in) ” “Could you help create me an email marketing strategy for my hair salon, we want to create 5 email sequences to go out this month, this month we are wanting to promote more (add these in) and have two call to actions for more sales in haircare and also more bookings”.
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By Nicole Healy
“Act as a Salon Owner, and help me create 5 Instagram Reels Ideas that are fun for my team to create, we love creating relatable content that helps us to get more views”. “Act as an automation expert, and create me tasks to add to Manychat, to help get more leads for my salon”.
AI and creativity together aren’t just a short thing; they’re a team that’s here to stay. They’re taking us to a place where our salons do even cooler things with tech. Embracing AI in 2024 isn’t just a choice; it’s how we’ll do awesome things for our business, and stand out in years to come.
“Can you please create me a script to use for my hair product tutorial, my UGC piece will be used as a reel and also a video for tik Tok, I want to share myself promoting (add product), can you also give me some tips for my video”. Think about using AI to make a cool voice script for an ad or getting the right words to attract our favourite clients. It’s not just about words; AI helps us make fun Instagram posts, plan emails, take salon moments and make them into stories that match our brand.
If you’re interested in learning more about all things digital and social media for your salon Head into my website www.socialsalonschool.com.au @social.salon.school
Mastering the Social Media Game: Your 2024 Strategy for Success. By Belinda Haigh
Do you struggle to know what to post on your salon’s social media pages? Are you sick of spending hours scrolling to find inspiration and ideas? Wouldn’t you rather be relaxing on the couch with your kids after a long day in the salon? If you’re looking to level up your salon’s socials in 2024 and get more eyeballs on your content, here are three simple strategies you can utilise for the year ahead.
1. Visual Storytelling with Short-form Videos:
In 2024, short-form videos are likely to remain a powerful tool for engagement on social media. Platforms like Instagram Reels and TikTok provide an excellent opportunity for salons to showcase their work, behind-thescenes footage, and quick hair transformation videos. Focus on creating visually appealing content that tells a story about your salon’s style, expertise, and overall experience clients can expect when they book an appointment with you. We have seen great success with consultation videos across our client’s social media accounts because it builds authority, and add a real, raw, and human element to your content. It’s something you do every day in the salon, so why not film and post it!?
2. User-Generated Content (UGC) and Influencer Collaborations:
Encourage your clients to share their salon experiences by posting their photos and videos on your social media with the collaboration feature. User-generated content (content by real clients or influencers) adds authenticity to your brand and helps build a sense of community. Consider collaborating with local influencers who align with your salon’s aesthetic and would relate to the ideal client you want to attract to your business. Influencers can help you reach a wider audience and provide social proof of your salon’s quality of services. Our top tip here is to make sure their followers are your ideal clients who live locally and discuss the content agreement before providing your service.
3. Engage with Your Community:
Social media is not just a platform for posting your content, it’s a place for building relationships. Engage with your followers by responding to comments, direct messages, and mentions promptly. Conduct polls, ask questions, and create interactive content to encourage engagement from your followers. Additionally, consider hosting live sessions to demonstrate styling techniques, answer questions in real time, or provide exclusive
promotions. Building a strong online community can increase brand loyalty and word-of-mouth referrals. Interested in more strategies to attract new clients and increase your salon’s revenue? Scan the QR code below to watch our free training video. Thinking about investing in your salon’s social media marketing? Scan the QR code below to book a FREE 30-minute chat with Social Standards. Come and say hello @socialstandardsau Socialstandards.com.au ABOUT SOCIAL STANDARDS Social Standards is a digital marketing agency that helps hair salons save time, attract new clients, and increase revenue. As a team of ex-hairdressers with over 20 years of combined marketing experience, we are passionate about helping hair salons grow through social media and other marketing strategies.
Mind Over Matter: Cultivating a Positive Mindset for 2024 and beyond. By Angeli Marie Shaw Salon ownership is an ever-evolving landscape, and as the dawn of a new year falls upon us, not only are we presented with an annual calendar change but once again, another opportunity for growth and transformation. Reflecting upon the last few years, the word ‘pivot’ has become a regular in our list of vocabulary, and amongst the vast array of challenges thrown our way we’ve really had no choice but to become more innovative, inventive, creative, and adaptive. As individuals, we’ve had to face a lot, but especially at the height of the pandemic and beyond, collectively, the entire global workforce was toiling away under the weight of chronic stress and uncertainty, financial insecurity and sadly, collective grief. We became exhausted, and even now, some of us still are, but in the aftermath of it all, mental health awareness has increased, demand for more flexible working hours has become a top priority and the need for more active listening from our leaders has become an absolute necessity, especially when it comes to cultivating a positive mindset for yourself and your team. So, as we step into 2024, let’s explore the concept of mind over matter; the ability to use our minds to self-regulate in moments where situations or events seem out of our control. Here are my top 5 activities on how you can work towards adopting this helpful philosophy.
1. Vision Board Workshop: Painting a Canvas of Growth
Embarking on a journey of growth begins with a clear vision. How about hosting a vision board workshop? Doing this at the onset of a new year invites team members or industry peers to join you in translating their ambitions into a tangible and inspiring visual. Encourage creativity and self-expression as you craft boards illustrating personal and professional goals. This exercise not only aligns individual aspirations with collective objectives but also serves as a reminder of the shared vision driving your business forward. The collaborative energy cultivated during these workshops lays the groundwork for a growth mindset, fostering an environment where each team member’s contribution is recognized and valued.
2. Mindfulness and Meditation Sessions: Nurturing Mental Well-being
The importance of mental well-being cannot be overstated. Introducing regular mindfulness and meditation sessions within your workplace provides dedicated time for mental rejuvenation and recharging. Consider incorporating short sessions at the start or close of each workday, or at a minimum once a week during team meetings creating an opportunity for employees to centre themselves, manage stress, and enhance focus. Access to guided meditation apps or 82
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engaging professionals can further elevate the experience and is a worthy investment. By integrating mindfulness practices, you’re not only prioritizing the mental health of your team but also establishing a foundation for a positive and resilient culture.
3. Professional Development Opportunities: Investing in Growth
Investing in the growth and development of yourself and your team is a direct investment in the success of your business. Kickstart the year by offering diverse professional development opportunities that align with both individual aspirations and salon objectives. Workshops, webinars, and courses tailored to enhance skills and knowledge not only empower employees but also contribute to the collective growth of the team. The gain of new skills and perspectives positions your team as adaptable and forward-thinking; essential qualities for navigating the evolving landscape of business and beyond.
4. Flexible Work Arrangements: Balancing Work and Life Harmoniously
Recognizing the significance of work-life balance is not just a trend but a strategic move for businesses aiming for sustained success. Consider introducing flexible work arrangements that cater to the diverse needs of your team. Options such as flexible hours or compressed workweeks empower employees to manage their professional responsibilities while attending to personal commitments. This approach not only promotes self-care by acknowledging the importance of personal time but also contributes to improved mental well-being, job satisfaction, and overall productivity.
5. Wellness Challenges: Fostering a Culture of Well-being
Incorporating wellness challenges into your business culture adds a dynamic and engaging dimension to fostering a positive mindset. Whether it’s fitness challenges, steps competitions, or stress-reducing activities
like yoga or mindfulness exercises, these initiatives encourage holistic well-being. The competitive yet supportive nature of wellness challenges not only promotes physical health but also nurtures team bonding. Consider incorporating incentives or rewards to amplify motivation, transforming wellness challenges into a powerful tool for uplifting spirits and fostering a positive and energized workplace environment. So here we are. The curtain has risen on 2024 and a new year has already commenced. The activities I’ve outlined above serve as a compass for those navigating the complex terrain of salon ownership, but no matter how complex or challenging, the reward that follows is worth all the sweat. Remember, cultivating a positive mindset, prioritizing selfcare, and nurturing mental health aren’t just buzzwords. As you embark on this journey of transformation, remember: the mindset you cultivate within your business today will shape the narrative of success in 2024 and beyond, it’s just a case of mind over matter. You’ve got this! Love & Bliss, Angeli xxoo
Angeli is a Holistic Empowerment Coach, Mindset Mentor/Trainer, and the founder of The Bliss Coach. To work with me in 2024, get in touch by visiting www. theblisscoach.com.au or follow me on my socials @theblisscoach to connect and find out more.
F O R T H E I N D U S T R Y. . . B Y T H E I N D U S T R Y est. 2006
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