Chris (left) and Anthony De Lorenzo
MEE T THE MAKERS
In the heart of Silverwater, Sydney, De Lorenzo Haircare beats with a rhythm of innovation and unwavering commitment. Rooted in a legacy dating back to the 1930s, the brand has flourished into a symbol of quality and sustainability, reflecting the family’s profound connection to the hairdressing industry.
In 1987, the company underwent a transformative shift, embracing sustainability and ethical practices. This courageous move not only championed environmental wellbeing but also underscored a profound commitment to cruelty-free practices. . At its essence, De Lorenzo remains authentically Australian, housing an integrated facility encompassing a laboratory, manufacturing plant and distribution centre with a steadfast dedication to plant-based formulations, De Lorenzo consistently benchmark against industry standards to ensure unparalleled excellence. Looking forward, the enduring culture of De Lorenzo radiates through its dedicated team, some of whom have been integral members of the family for over three decades. This family-oriented ethos extends beyond the company walls to the wider De Lorenzo hair care community, gathering annually to share industry insights and trends. De Lorenzo stands as a beacon of leadership, offering more than just hair care products—it embodies a legacy built on excellence, sustainability, and an unwavering devotion to natural beauty. During a recent visit to De Lorenzo, Jarred Stedman, Mocha Group’s GM, engaged in a conversation with Anthony & Chris de Lorenzo, delving into the brand’s history, gaining insights into the remarkable magnitude of operations at their HQ. 22
Hair Biz Year 18 Issue 1
FIRST STOP WAS A CHAT WITH ANTHONY IN THE DE LORENZO LAB…
Anthony, you are Australian owned and Australian made, and we’re in the lab right now. This is clearly your passion. Tell us why you love this space so much?
The laboratory is the heart of the business really. Everything that we do, has its genesis in here. Every product we’ve ever put out, has had time in here, in research development and testing. It’s our crucible; our evaluation studio. All of the chemists we have in here, the equipment and the people are focused on developing the best products we can for the hairdressing market.
The De Lorenzo family pioneered the development of Haircare products in Australia. Tell us how it started?
Our family had been in the hairdressing industry, for a long time starting in the 1930s as barbers with my father and also his brother, Vincent & Anton de Lorenzo.
