• COVER STORY
THE ME TAMORPHOSIS OF ST YLE & COLOUR
L’Oréal Professionnel’s 2023 ANZ Style & Colour Trophy 3rd Place Chanel Beck
2023 ANZ Style & Colour Trophy 2nd Place Alicia Perruzza
Rebecca Brent - 2023 ANZ Style & Colour Trophy Winner & International 3rd Place Winner
Global Triumph
In the ever-evolving world of hairstyling, L’Oréal Professionnel has once again taken centre stage with the grand reveal of the Style & Colour Trophy 2023 winners. This year’s competition not only marked a celebration of creativity but also ventured into the virtual realm with the theme “Meta-morphosis.” The global event, broadcasted on YouTube and even within the gaming platform Roblox, brought forth a new dimension to hairstyling, embracing the limitless possibilities of self-expression. The competition, spanning 35 countries, saw an unprecedented 105,000 applications – a testament to the growing influence and reach of the Style & Colour Trophy. The esteemed judging panel, comprising international industry influencers Min Kim, Derick Monroe, Charlie Le Mindu, and CGI artist Samy La Crapule, meticulously evaluated the finalists. The global finale unveiled the top three stylists, with Jingwang Zhang from China Mainland clinching the top spot, followed by Slawomir Suder from PolandBaltics in second place, and proudly representing Australia-New Zealand, Rebecca Brent secured an impressive third place. Rebecca Brent, the 3rd place winner hailing from Willis York salon, expressed her elation, stating, “Representing ANZ on the global stage in Paris was a dream come true for me. Finishing in the top 3 was the pinnacle achievement in my career to date!! It was a wow moment for me to know that I am capable of world-class hairstyling, and it validates my creative ideas around my work.” The innovative approach to the competition extended beyond the winners, as L’Oréal Professionnel introduced a captivating virtual experience on Roblox. The immersive journey allowed the general public to vote for their favourite virtual hairstyles and witness the winners in a distinctive and engaging manner. As the brand pioneers the fusion of the physical and virtual realms, the commitment to elevating the professional industry’s creativity remains unwavering.
