scientific journal of the modern education & research institute • The Kingdom of Belgium
THE CULTURE OF COMMUNICATION WITH «A NEW GENERATION» Saparova Dinara Rakhmetovna, senior teacher of the Department of foreign languages and translation studies (dinarasap@mail.ru) Tleubekov Nariman Tleubekuly, Master’s degree student of the Department of foreign languages and translation studies (narimant@mail.ru) Amanzholov East Kazakhstan University (Amanzholov EKU), Ust-Kamenogorsk, the Republic of Kazakhstan
Abstract The article is devoted to the analysis of the modern state of culture, transforming into a new digital reality, as well as the peculiarity of human existence in it. The focus of attention is the digital Generation Z and its process of communication with other generations. The authors propose a communication model consisting of a culture of participation and digital literacy. At the core of building a dialogue with the network generation is the humanization of social space, which acts in virtual and real reality. Keywords: digital generation, digital literacy, culture participation, virtual reality, digital culture.
Global trends of the 21st century (cyberculture, speeding up time, deleting of spatial boundaries, inclusive digitalization of all areas of life) dictate norms and rules to society, which are also not permanent, but only give a vector of development. In 2017, the famous businessman Ilon Musk announced the creation of Neurolink, which will work to create a full-fledged interface of brain-computer. In the future the development of neurotechnologies will give the person the opportunity to increase the productivity of mental labor, to read brain signals. Time and space are erased and technological breakthrough comes first. The gradual superstructure of the usual reality virtual or additional absolutely expands the private space of a person. A person consciously accepts a new space as a place of expressing himself real or searching for his own identity. In the real grayness of everyday life, virtual space makes our life brighter, more beautiful and more interesting. «Virtual reality technologies strengthen the digital world, and additional reality technologies erase the boundaries between worlds» [2, p. 16]. The research by E. Loshkareva and P. Luksha gives scheme No. 6 «Gradual transition to digitalization of the private and even internal world» [2]. The model of the picture of the human world from 1960 to 2020 is of a big interest. The authors show how a person’s place in the world is changing. The economic approach (salary, order, product, profit 1960-1999) is replaced by a psychological (sensual) vision and understanding of oneself (activity history, presence effect, internal identification, emotions, brain activity, 2000-2020) (picture 1) [2].
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