M U S E M AGA Z I N E
From the Rockies to the Runway: Uncovering Canadiana Fashion at Toronto Women’s Fashion Week BY I V E T T E R O D R I G U E Z
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n October 4th 2017, Toronto Women’s Fashion Week hosted hundreds of people in a series of events throughout the downtown core. Among the prestigious crowd were VIP guests that included magazine editors, television stars, and social media influencers. These VIPs all
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gathered to witness the epic Canada 150 Fashion Show Tribute. This long-awaited show took place on Yonge Street and featured the longest fashion runway show ever staged in Canada. In celebration of Canada’s 150th anniversary, the fashion show was used as a fundraiser to honour the Military Veterans of Canada who fought for peace and freedom for our country. All donations given to the Canada 150 Fashion Show Tribute were in turn passed along to the Sunnybrook Veterans Centre in the hopes that the money would be used to increase medical services for Canadian military veterans. The show was the busiest and most popular event of the whole week. Photographers struggled to get an
unobstructed shot of the models both backstage and on the runway because of the large crowds. People were sitting and standing in every available space in the room, excited to see the hyped-up spectacle and ready to immortalize the event through their cameras. The show featured designs from over 40 of Canada’s most prominent and iconic designers, including pieces from Stephen Caras, Christopher Bates, Pascal Labelle, Hendrixroe, Dalla, Kollar, and Roots. Each designer added their own individual take on classic Canadian fashion, creating pieces of clothing that conveyed trends and themes of Canadian history. Designs combined the unique style of each designer’s brand with the festive themes of the show.
