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THE SURVEY
The survey was sent and answered by a group of 41 targeted people to make a curated and realistic diagnostic regarding the current situation of the Hospitality sector.
Among the group of people, there were decision-makers in the Hospitality sector, Hotel owners, tourism specialists, operational staff as well as Directors. The diversity of the group was crucial to identify the key challenges across the value chain of the sector.
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Most of our invited experts were Portuguese (83%) and 63% were working in Lisbon Region. 51% of our participants are managing or working at 4 or 5 stars Hotels, while others (24%) are suppliers for the Hospitality or working on this sector businesses. The goal of this survey was not to be statistically valid but to have a qualitative approach to the challenges and opportunities of the sector.
The following pages represent the main results of the survey, by pointing out the main challenges, problems, and opportunities.
