CONCEPT

The Think Tank was an online session with the presence of a group of experts in the field of hospitality, coming together to think about the main struggles of the sector and explore future opportunities to solve them.

A group of 20 people was invited to participate in a dynamic workshop regarding the future of the sector. The dynamic was conducted by Fábrica de Startups using a design thinking approach to identify challenges, find main struggles and detect possible solutions. Prior to the Think Tank, Fábrica de Startups selected the main 4 challenges the sector is facing at the moment, based on the results of the survey. These challenges represent the foundation of the exercise where each team is assigned a specific challenge. Subsequently, each team has chosen a specific customer segment and went through the customer journey to find the key frustrations. After identifying the main pains for the customer segment, participants were invited to evaluate and select only one problem to which they, later, found possible solutions.

During the think tank the following metrics were taking into consideration:

Customer segments. Different contexts.

Problems and pains.

Opportunities/solutions

On the next pages, we will show you the process that each team went through and the main conclusions. The outcome is specific enough to be more than just a theorical exercise but broad enough to allow different approaches to the identified problems and opportunities.