[Chemgrit Cosmetics]
PROMISING EXCELLENCE, DELIVERING THE EXCEPTIONAL
The cosmetics industry is highly competitive, yet, despite the many players and what can be a difficult environment in which to operate, Chemgrit Cosmetics has managed to differentiate itself from the competition.
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he business was founded by Athol Carter. At the time, he saw an opportunity to service the industry more efficiently. So he took advantage of the situation and grew the business from there. “Chemgrit Cosmetics has built its reputation on being transparent and honest, and we have always worked with customers that have the same values. The result is partnerships that are a win-win situation for everyone,” explains Chemgrit sales manager, Johrinda van Rensburg. She adds that the company focuses on building lasting business relationships from which they believe sales and profit will come naturally. Chemgrit started out as a family-owned business in 1989, dealing mainly in personal care ingredients and raw materials. Over the years, the company has expanded into various other industries whilst the cosmetics division has gone from strength to strength and now has several exclusive agencies to its name.
Quality ingredients from reliable suppliers One of the first agencies it acquired was UKbased Fragrance Oils International, which specialises in the creation of perfumery essences and natural herbal extracts for use in the fine fragrance, personal care, room fragrances and household cleaning sectors. Chemgrit Cosmetics now supplies a range of chemical raw materials, ingredients and actives to the personal, skin and hair care markets as well as the home care and pharmaceutical industries. “Our suppliers give us excellent support, which allows us to provide our customers with great advice, products and service,” says Van Rensburg. Aside from sourcing quality ingredients from reliable suppliers worldwide, people continue to be central to the success of the business. “Our customers, suppliers and staff are our future – great products but poor service does not make good business sense,” comments Carter. Chemgrit Cosmetics also accommodates small to medium-sized businesses by repacking ingredients into smaller quantities to make them more accessible and affordable for startups and smaller operations. This continues to be a major area of growth as the appetite for entrepreneurship increases. “We have been a part of many small business owners’ journeys – some of whom have become big names in the industry. We are proud to have been there for them when they started out,” says Van Rensburg.
Global supply with a local touch Chemgrit Cosmetics sources products from all over the world. The company has an office in China, which has helped establish longterm relationships with quality suppliers in the Far East.
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