[Solvay]
GIVE TEXTURED HAIR A BOOST WITH NATURAL REPAIR INGREDIENTS As the demand grows for textured hair care products, formulators will need to continue to develop effective methods to address the specific needs of this type of hair. Hair has been and still remains a strong social symbol amplified by the growing natural hair care movement and the desire to reconnect with cultural identity.
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edicated options are limited, leaving consumers with textured hair struggling to find trustworthy, mainstream brands that can offer tailored solutions. Among the challenges that textured hair poses is dryness resulting from the hair’s intrinsic curl pattern, elevated cuticles, lower sebum secretion and its limited spreading along the shaft. Textured hair can also be challenging to nourish and treat due to its high ellipticity, curliness and structural delicacy. These unique characteristics call for the specially designed and formulated solutions that Solvay can provide.
Solvay combines its strategic positioning with its access to recognised experts and its relationships with innovative partnerships, working hand-inhand with salons and formulators to advance the production, testing and evaluation of the next generation of textured hair care products. Solvay has cracked the code for creating formulas designed to keep hair healthy, drawing from a full palette of hair repair ingredients that includes Jaguar C162, Mackpro Plus Rice C and Polycare Split Therapy. Jaguar C162 provides combing, conditioning and softness to even the most damaged hair. The attributes of Mackpro Plus Rice C deliver shiny, healthy and beautiful long hair, while Polycare Split Therapy secures the full, long-lasting sealing of the splits. These natural repair ingredients also nourish and care for the fibre, from root to tip.
A bio-based conditioning solution Consumers no longer have to choose between a lower-performing, ecofriendly solution and an effective, yet conventional product. Formulators can use Jaguar C162 to easily create different products targeting all types of hair while fulfilling the two most critical consumer expectations: 1. performance 2. a natural solution that offers a wholesome, nude feel.
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