HAIR CARE
Waterless formulations
for eco-friendly hair care Water is set to become a precious commodity as consumption outstrips supply. The more consumers become aware of this, the more beauty brands will need to change how they manufacture and formulate products to limit their dependence on water.
A
growing number of brands within the world of
Waterless beauty products are those that are free from water
beauty and personal care are committing to
and instead formulated with botanical ingredients and oils,
developing waterless products that boast innovative
upping the potency and diminishing the need for preservatives
formulas and help to preserve a precious resource.
and other unnecessary fillers.
Waterless or powder-based products are said to be the future
In November 2019, IMCD, in collaboration with Nouryon,
of hair care, considering that a conventional liquid shampoo
hosted a hair care seminar in Johannesburg, South Africa. The
tends to be made up of about 80% water.
seminar content was centred on the Afro Ethnic market and sustainability to inspire customers to develop more sustainable and eco-friendly hair care products. One of the presentations focused on water use in hair care formulations. It demonstrated how brands can reduce their water usage in various ways, from the amount of water used during manufacturing and eliminating water from a formulation to limiting the amount of water needed when using finished products. The move towards cosmetics with little or no water in the formulation is driven by the rationale that water is inactive. Removing water from a formulation provides more room for beneficial ingredients, such as botanicals and essential oils, offering consumers more value and more effective products.
WITHIN THE BEAUTY INDUSTRY, WATER IS SET TO BECOME A PRECIOUS COMMODITY AS CONSUMPTION OUTSTRIPS SUPPLY ANHYDROUS HAIR CARE PRODUCTS Mintel recently reported that within the beauty industry, water is set to become a precious commodity as consumption outstrips supply. In the hair care category, dry shampoos in a powder format allow formulators to reduce the virtual water used to produce a product and eliminate the water in the formula. They also reduce the consumer’s water consumption by introducing a longer period of time between shampooing.
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| QUARTER 1 2020 | P C Africa
