PACKAGING PROFILES
Contact details Baralan International Milan, Italy Tel: +39 024844961 Web: www.baralan.com Baralan Shanghai Shanghai, China Tel: +86 021 613 50208 Web: www.baralan.cn
Baralan
– packaging made by Italian creativity
COMPANY DESCRIPTION Throughout almost 60 years of continuous change, improvement and evolution, Baralan has marked every stage of its journey with new inspirations. Founded in 1962, this international packaging manufacturer has devoted itself, with intuition, courage and creativity, to the dream of creating high-quality products for the global cosmetics industry. Baralan positions itself in the market as a celebrated Italian company with an open, flexible and dynamic vision. It has
At the base of Baralan’s international
an international presence and boasts the
mission is continuous investment in
widespread distribution of its products
research and development and quality
in more than 50 countries. The group
control to guarantee the creation of
brings 'Made in Italy' to the world, which
superior products and services. The
is perceived worldwide as a symbol of
company’s ultimate aim is to provide
beauty, design and impeccable taste
customers with a complete experience
in manufacturing.
tailored to their needs. Quality control takes place throughout all the production
MAJOR PRODUCTS AND SERVICES
phases, ensuring the reliability of
Baralan’s aim is to be recognised as
all products.
a point of reference in primary packaging for cosmetics. It creates, designs,
SKIN CARE AND MAKEUP
engineers, manufactures and customises
Baralan offers a wide range of solutions
glass and plastic containers, with
for skin care products, including jars
related accessories, for the beauty,
and bottles suitable for containing face
cosmetics and fragrance industries.
creams, eye creams, tonics, lotions and
FRAGRANCES AND PERFUME
The company believes in the value of
serums. These packaging products can
Creating packaging for perfumes is pure
long-term partnerships with its customers
be combined with different types of
art and the creation of wonder. Baralan’s
and suppliers. It presents a wide range
applicators to facilitate dispensing and
packaging for fragrances presents
of high-quality products, stocked in
ease of use, with a particular focus on
glass containers that catch the eye.
large quantities and in various locations,
functionality.
They enhance the substance and are
which meet the increasingly personalised
The company’s skin care packaging
requests of the world’s cosmetics brands.
is mostly glass and characterised by a
attract attention and reveal the fragrance
refined, elegant and minimalist design.
formulation seen within.
UNIQUE SELLING POINTS
Baralan’s packaging for makeup is both
characterised by shapes that seduce,
Baralan’s perfume packaging has
Baralan actively collaborates with
practical and refined in its innovation and
its own language. It’s timeless and yet
companies within the group to offer
protection of the content. The company
speaks to the needs of various brands,
customers specialised decoration,
offers a variety of packaging shapes and
making each story personal and unique.
moulding, acid-etching, varnishing,
materials for makeup with the option to
Furthermore, the bottle shapes express
satin finish, screen printing and hot
customise packaging according to a
sensuality and tenderness, as well as
stamping services.
brand’s needs.
passion and energy. •
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| QUARTER 1 2020 | P C Africa
