FRAGRANCES
Natchem launches new innovative retail outlet Natchem’s new retail dispensary outlet in Bundo Road, Sebenza, Edenvale
Natchem is moving with the times, inspiring the company’s growth. Its latest development, in the form of a new retail dispensary, is set to shake up the fragrance industry.
S
ince it first opened in 1981, Natchem
satisfied knowing that it can now supply
as a company has gone from
customers with high quality perfumer’s
strength to strength. While already
grade alcohol, which is not only affordable,
seen as an esteemed player in the
but also comes from a renewable source,
industry, Natchem continues to gain better access to specific markets using strategic
namely sugar cane. With its new space, Natchem is looking to
planning for progression and advancement
extend its packaging horizons. Customers
in these arenas.
can now come in for a consultation,
Natchem’s special project has come to
and enjoy a professional display of what
life in the form of additional premises and
Natchem could potentially offer them as
an expanded portfolio of products.
packaging for their growing brand.
Natchem’s new retail outlet
Greentech botanical raw materials in South
After what the Natchem team says, ‘caused
Africa and throughout sub-Saharan Africa.
some sleepless nights filled with excitement
Greentech is seen as a trail blazer in plant
and anticipation’, the opening of its new
biotechnology, through cultivation and
building has finally materialised. It is the
manufacturing of high calibre materials
collaboration of bottles, high quality
from plant, marine and microbial worlds, for
perfume oils, and the new game-changer
the cosmetics industry.
Natchem has become a certified manufacturer and seller of its own brand of alcohol perfume base
Natchem is also the sole distributor for
Glass packaging from Natchem
The Natchem museum of perfume
called Everclear Ethanol, which Natchem feels will make its new ‘dispensary’ retail outlet a market winner. Natchem’s new retail outlet has been
A journey through the history of perfume While customers wait for their orders to be
stylishly set-up. Its perfume bar enables
picked off the shelves, they can have a
customers to sample and smell the high
wander around the Natchem museum. For
quality perfume oils Natchem has to offer.
years now, Natchem’s owner Byron Price
Its superior perfume oils are sold at market
has been passionately acquiring some of
related prices, proving Natchem’s ever
the world’s oldest and most exotic perfume
expanding value in the perfume industry.
bottles, from different eras and continents.
These genres include masculine and
Some of these bottles date back to the
The reception area within Natchem’s new retail dispensary outlet
for their kind words of support, grand efforts
feminine fine fragrances, as well as general
1800s. These have finally been given their
in this new and exciting venture, as well as
fragrances for application in skin and
chance to shine, being lovingly displayed
for continued customer patronage. All of
body care, hair care, home care and the
in an antique style set-up, making Natchem
this has enabled Natchem to grow to where
industrial care industry.
the only company in the industry to offer
the company is today. The prospects on the
such a piece of perfumer’s history. A display
Everclear Ethanol and packaging
horizon look promising for Natchem, and
of some of the ingredients used in the
the owners and staff cannot wait to see
Natchem has proudly become a certified
manufacturing of the high quality
how they can revolutionise the industry with
manufacturer and seller of its own brand of
perfume oils they supply is included for
Natchem’s latest operational expansion
alcohol perfume base, becoming quite well
customer interest.
and transformation. •
known as Everclear Ethanol. Using only the highest quality, natural alcohol as the base,
A favourable future
the company’s initial intention was to bring
Natchem’s owners would like to offer
about industry change. Natchem feels
special thanks to their staff and customers
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| MARCH 2020 | P C Review
Natchem – www.natchem.co.za
