LABELLING
Calculating the cost of producing labels Buying a label printer is an investment not an expense. This is why it’s crucial to understand the total cost of ownership for a label printer. NSI 4 Africa explains how a quality label printer ticks all the boxes.
W
hen buying a label printer, one needs to consider how important it is to know the cost per label
and production volume. Most businesses looking to invest in equipment don’t realise it’s often the consumption of ink/ toner and consumables rather than the price of the equipment that determines the real cost of any label printer. The cheapest machines can end up being the costliest when the actual quantities of labels required are taken into account. Investing in a label printer is not an expense. Investments and expenses are two different things. Expenses are necessary – they cost money but are obligatory or useful for a business to function efficiently. Investments usually involve a capital
Figure 1: Cost comparison graph
outlay. The difference is that over the long term, investments help a business grow.
Consider the future
we are more likely to buy the cheaper
This is often through increasing profits,
It is human nature to focus on costs. If
one. There’s no thinking about strategy,
saving costs, or streamlining processes
we see a punnet of strawberries for R40
goals or long-term implications, just a
within the company.
and a comparable punnet for only R20,
simple cost versus value perception
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| MARCH 2020 | P C Review
