July 2014 issue by Sky Publishing

J U LY 2 0 1 4

SS15 UNCOVERED: KEY LOOKS, TRENDS & COLLECTIONS BRAND WATCH: LABELS TO LOOK OUT FOR GUIDE TO THE BEST TRADE SHOWS INTERVIEW: HARLAND & WOLFF

contents July 2014

Welcome to the July issue of Futura, Menswear and Footwear in Ireland, the first of our two bumper summer issues. With a fashion focus on SS15, we’ve set our spotlight on the forthcoming spring summer season, compiling trend reports and collection previews on the best menswear, ladieswear and footwear ranges on the market.

News

Website Review

It’s always heartening to see a new fashion label setting up, which is why we’ve made the boys at Belfast-based Harland & Woolf the subject of this issue’s interview. On page 26, Dennis Bree and Tim McAllister, the duo behind the impressive range of clothing and accessories, named after the famous shipbuilding company, reveal their ambitious vision for the brand.

Trends: Menswear SS15

Brand Watch: Ladieswear

With much, much more in this issue, including all our regulars, we trust there’ll be plenty to keep you and informed and entertained until the publication of our July issue, in which we’ll be running the concluding section in our round up of the SS15 collections and key looks and trends, as well as special fashion focus on Northern Ireland, in which we’ll be looking at the region’s leading retailers, designers, suppliers and brand-builders.

Trends: Ladieswear SS15

With this trade show calendar in full swing and some of the most popular shows soon to take place, our Showtalk section brings you the need-to-know on all the main events taking place across the globe over the coming weeks and months.

See you then!

Keeping the Wolff from the Door 26 Trends: Footwear SS15 28

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The Style Files: Footwear SS15 48

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The Style Files: Menswear SS15 32 The Style Files: Ladieswear SS15 40

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Brand Watch: Footwear 31

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Futura, Menswear and Footwear in Ireland | July 2014

news BROWN THOMAS SET TO UNVEIL FIRST PHASE OF €9M REVAMP

LIMERICK’S TOM TAILOR CLOSES ITS DOORS

LITTLE

LONDON

MISTRESS

The Limerick branch of Tom Tailor, one of Europe’s leading fashion houses, has shut its doors. The store, which was located on the city’s popular Bedford Row, specialised in the best of casual clothing and will be a loss to the many fashion-conscious Munster shoppers.

Dublin’s Brown Thomas is due to reveal the initial phase of its multi-million euro face-lift in late July.

mention some yet-to-be-named new brands. The beauty hall is due to open in September.

The Grafton Street store is refurbishing the accessories department and adding a new beauty hall on the ground floor. The first phase will introduce accessories shop-in-shops for Prada, Céline and Tiffany & Co., as well as a display area for other luxury brands.

The refurbishment started in March and is expected to be completed before Christmas. Other floors will be given a makeover in 2015 and 2016.

By December, there will be shop-in-shops for Saint Laurent, Miu Miu, Bottega Veneta, Gucci, Michael Kors, DKNY and Marc by Marc Jacobs, not to

Brown Thomas is also busy expanding its online presence, which was launched in autumn 2013 with accessories, beauty and swimwear. Half of all instore products are expected to be available online by autumn.

NEW LOOK FOR GALVIN FOR MEN Since first opening its doors in Tullamore in 1950, Galvin For Men has become one of Ireland’s leading stores in menswear retail fashion and footwear. And now, the Offaly store is getting something of a face-lift. “We’re making some big changes and we think our customers are really going to love it,” says owner Paul Galvin. “We’re creating a completely new look inside the store. Everything from the floor to the ceiling is getting a total store refit – the lighting, floors, displays, sound system and fittings – the whole lot!” Galvin For Men has gone through many different alterations since it opened but Galvin believes this might be the most important one ever.

MILLEN TRUMPS DUNNES IN LONG-STANDING LEGAL BATTLE In the ongoing legal wrangle between Dunnes Stores and Karen Millen, the European Court of Justice has sided with the British fashion designer, ruling that designs don’t need to be specifically registered to benefit from legal protection.

PSST . . . . We’ve been keeping a seriously chic secret under our

In 2005, Karen Millen designed blue and brown versions of a striped shirt and a black knitted top. Dunnes subsequently had copies of the items manufactured outside Ireland and put them on sale in its Irish stores the following year.

hats in the form of a glam collaboration with Look

In 2007, Karen Millen commenced legal proceedings. The High Court here had previously ruled that Dunnes Stores had breached EU rules by copying the Karen Millen designs and selling similar items in its own stores.

wardrobe with these perfect frocks for a summer

Dunnes defended their actions, claiming that Karen Millen hasn’t shown that they own an “unregistered community design” on the clothing items and appealed that finding to the Supreme Court, which in turn asked the European Court of Justice to rule on some relevant points of law.

its all seriously covetable and sure to transform your

However, in each of the issues they were asked to look at, the European Court of Justice favoured Karen Millen.

Traffic Building, Unit 8 Fashion City, Ballymount

The seven-year-long dispute now returns to the Irish Supreme Court.

E:micheal67@gmail.com.

Magazine! Together we’ve created a collection of dreamy dresses – oh, and a gorgeous jumpsuit. Your guaranteed to perk up your summer party date or even a wedding with a metallic wrap dress. With flattering cuts, floaty chiffons and embellisment, summer soirée wardrobe.

Wholesale Enquires: Michael McCartan Agencies Dublin 24. T: 00353862425577

“Times have been tough for everyone these last few years. I think most people want to shake off all the bad memories and focus on the future; and that’s exactly what we’re going to do. It’s an exciting time for us because we’re exploring a lot of new ideas and possibilities,” he reveals. Brands of Little Mistress Group.

The new store is due to open in October.

designed to flatter the female form

Futura, Menswear and Footwear in Ireland | July 2014

news NEW SCHEME TO HELP SMALL BUSINESSES DEVELOP ONLINE PRESENCE

NEW LEVI’S STORE FOR DUBLIN Levi’s has opened a new store on Dublin’s Grafton Street. The city centre shop is equipped with all of the iconic brand’s latest denim and styles, such as Levi’s 501 jeans, skinny and tapered jeans, denim shirts and trucker jackets. “Dublin has a thriving fashion community, making it the perfect location for us to open our new store,” says Richard Hurren, Managing Director Levi Strauss & Co. UK & Ireland. A tailor shop within the store offers consumers the choice of free leg length alterations on newly purchased products as well as tapering options. The new store, which joins existing stores in Europe’s most iconic fashion destinations including London’s Regent Street, Paris’ Champs Élysées and Amsterdam’s Kalverstraat, will be the brand’s pinnacle store in Ireland.

A new initiative has been launched to assist small Irish businesses to develop their onlinetrading presence. The National Digital Strategy aims to get a further 2,000 businesses selling online by the end of 2015 by allocating ‘vouchers’ to companies that have a limited online presence, fewer than 10 employees, and a turnover less than €2 million. Applicants must also be registered and trading for minimum of 12 months. The business must be located in one of the pilot areas under this phase of the scheme. They are: Dublin City and County; Cork City and County; Kerry; Louth; Sligo, and Waterford. Ineligible projects include those with charitable status, commercial semi-state companies, ‘notfor-profit’ organisations, trade associations and company representation bodies such as the Chambers of Commerce. The Online Trading Vouchers can be used for the development or upgrade of an e-commerce website such as implementing online payments or booking systems. Other usage includes

the purchase of internet related software, online advertising, development of an app, implementation of a digital marketing strategy, consultation with ICT experts for early stage adopters of online strategy, training/skills development specifically to establish and manage an online trading activity. Vouchers cannot be used for the development of brochure websites, purchase of non-internet related software or anything other than online trading related activity. In order to make an application, you must attend one of the information seminars, which will provide all the details as to how to apply but also how to best use and gain value from the voucher to support your online trading proposition. Attendance is free and preregistration is essential. It is estimated that only 23% of small Irish businesses are engaged in any meaningful way in e-commerce sales. For businesses employing less than ten people this percentage could be even lower. It is now believed that of online purchases made in Ireland that 70% of these are done in overseas markets.

NEW ABU DHABI OPENING FOR OLYMP Germany’s Olymp has recently opened another store in Abu Dhabi (UAE). The manufacturer of high-quality men’s shirts, polo shirts, T-shirts, ties and knitted goods is actively developing its presence in the Middle East. This new Olymp store is located in the Al Wahda Mall, one of Abu Dhabi’s biggest, most modern and frequently visited shopping arcades. The latest Olymp project was brought to fruition in association with an Arabian cooperation partner, with further mono brand businesses planned in the UAE, Bahrain, Qatar, Kuwait and Saudi Arabia on this collaborative basis. Olymp is a market leader for men’s shirts in Germany with an overall annual turnover of €202m in 2013.

panorama cpd fashion week düsseldorf hot i cpm moskau hot ii fashion première ciff copenhagen Création Gross GmbH & Co. KG // HoubirGstrasse 7 // 91217 HersbruCK // PHone +353 (0) 167 065 25 e-mail: J.Gosson@CarlGross.Com // CarlGross.Com

Owner and CEO of OLYMP Bezner GmbH & Co. KG, Mark Bezner (2nd from right), with representatives of the management of the Arab co-operation partner.

Futura, Menswear and Footwear in Ireland | July 2014

CarlGross_Anz_MENSWEAR_IRELAND_182x272-RZ.indd 1

24.06.14 09:50

news CRÉATION GROSS HEADING TOWARDS €60 MILLION REVENUE The Carl Gross and CG-Club of Gents’ dual-brand strategy, which was launched approximately three years ago, is bearing fruit for fashion manufacturer Création Gross GmbH & Co. KG.

BESTSELLER ACQUIRES M&M DIRECT Bestseller, the Danish fashion house, has recently acquired M&M Direct, the online and mail order retailer that specialises in end-of-line clearance fashion and sporting goods, with over 1.3 million active customers.

The high demand for modern suits and fashionable jackets generated additional 8 per cent revenue for the company in the first quarter of 2014 versus the previous year. The SS14 pre-orders have also increased by 6% versus 2013.

WWW.CAMELACTIVE.DE

Bestseller, whose fashion labels include Vero Moda, Only, Jack & Jones and Selected, did not reveal the exact cost of the acquisition.

Of the two brands, CG-Club of Gents lays claim to the greatest increase, adding an extra 14 per cent to the group’s total turnover. On the other hand, Carl Gross contributed a 6 per cent increase. As a result, Création Gross GmbH & Co. KG forecasts that the €60 million threshold will be crossed this year.

Peter Gross

“I believe that M&M Direct will continue to develop and become a leading company within its business and its markets,” says Bestseller founder Anders Holch Povlsen. “Moreover, I trust that a closer collaboration will become beneficial for both our companies in the long-term. We have worked with M&M for several years and have come to know the people within the company as passionate and hard-working people who have achieved many positive results lately, and I look forward to working with them in the future.”

Bestseller’s portfolio includes Selected

A BRAND NEW ONLINE AVENUE showcase their products and brands with no charges or contracts to be signed. The website generates its income from commissions earned on the throughput of sales generated. Wherever possible, Brandavenue.ie aims to source all products from Irish-based businesses and strives to give the online community a rare experience that comes from browsing on a single multiform dedicated platform. Shoppers can explore the full range of quality Irish and International products on display. Collections will include ladies fashions, handbags and sunglasses, jewellery and watches, perfumes and colognes. The near future will see the inclusion of ladies and men’s footwear, sportswear, men’s casual wear, quality wines & household furnishings. Brandavenue.ie, a new and innovative way for Irish businesses to sell online, recently opened its internet portal for business.

The website, which is the brainchild of longtime friends and now business colleagues, Noel Cullinan and George Belton, is a completely hassle-free service for clients to

Brand Avenue has partnered with three notable Irish charities, the Jack & Jill Foundation, the Asthma Society of Ireland and ARC Cancer Support.

Futura, Menswear and Footwear in Ireland | July 2014

news LOUTH FASHION STUDENT WINS NATIONAL TAILORING SCHOLARSHIP A fashion graduate from one of Ireland’s leading fashion schools has been revealed as the recipient of the Louis Copeland CPD Post Graduate Diploma in Bespoke Fashion Tailoring Scholarship.

LEE COOPER LAUNCHES IN IRELAND Following the brand’s recent significant growth across Europe, denim specialist Lee Cooper has launched in Ireland this summer, appointing Fashion Distribution as their Irish partner in early 2013. Together, they have developed Ireland’s first offering of the brand by softly launching its AW14 menswear collection in key denim standalone stores across the country.

Blathnaid McClean, from Dundalk, Co. Louth and a recent graduate of National College of Art and Design (NCAD), beat four other finalists shortlisted for a scholarship to attend the yearlong post-graduate course at the National Tailoring Academy.

libra Beautiful Clothes by Creative Designers

S/S 2015 now showing

Immediate plans for growth in Ireland are to secure further independent stockists, establish dedicated Lee Cooper areas in department stores and develop a womenswear range to launch in Ireland in the future.

McClean and the four other finalists faced a panel of judges that included industry experts Liz Quin, Alan Cannon-Jones and Adrian Copeland. The other finalists were Aimee Carty, Ann Dileen, Tara Mulvihill and Stiofán Dennehy. Blathnaid McClean from Dundalk, Co. Louth after she was announced winner of the Louis Copeland CPD Post Graduate Diploma in Bespoke Fashion Tailoring Scholarship at the National Tailoring Academy

Adrian Copeland, Chair of Judging Panel, Blathnaid McClean, Scholarship Winner, Liz Quin, Judge and Irish Designer and Alan Cannon-Jones, Judge and UK Menswear Consultant

NEW DEAL FOR BARRATTS Barratts, the British footwear company, might be dead but not quite buried. A company backed by footwear entrepreneur Harvey Jacobson has swooped in to buy the brand and its e-commerce business out of administration. But despite the asset sale – and a separate deal to sell 14 stores to Pavers Shoes – creditors of the shoe chain could be left more than £14m STG in the red following its high-profile collapse. The remaining Barratts stores have now ceased to trade with about 850 redundancies. The additional deal with York-based Pavers saved about 150 jobs. Pavers now have the right to trade using the Barratts brand for six months, but the name is then likely disappear from UK high streets for good.

www.libradesigns.com

Barratts was originally founded in 1903 and at its peak, operated from 400 stores with a turnover of £200m STG. In the eight months to 30 September 2013, management accounts showed sales were just £33.4m STG with losses escalating to £7m STG.

Dublin Showroom: 19b Fashion City, Dublin heaD oFFiCe: libra Clothing ltd., unit 18, Somerton industrial Park, belfast, bT3 9Jb Ph: 00 44 2890 78 11 95 seamus@libraclothing.com

Futura, Menswear and Footwear in Ireland | July 2014

lonDon Show roomS: Devonshire house, 1 Devonshire Street, london w1 Ph: 00 44 15 647 85 444 jonathon@paulandcompanyclothing.co.uk

news IRISH STUDENT WINS MAJOR FASHION ACCOLADE IN LONDON Dalkey native Fiona O’Neill is making her mark on the fashion world by bagging third prize in the L’Oréal Professionnel Talent Award.

Designs by Fiona O’Neill

As part of the prize, O’Neill, who attended the Bray Institute of Further Education before continuing her studies at the prestigious Central St Martin’s University in London, will now get a mention on Vogue online, the industry’s most celebrated magazine. O’Neill was sponsored by the Iris O’Brien Foundation to go to Central St Martin’s and is definitely a name to watch out for. Fiona O’Neill with her ladieswear designs

GOOD HOUSEKEPPING ENDORSEMENT FOR JOSEF SIEBEL Josef Seibel is the first footwear brand to have been awarded the Good Housekeeping Reader Recommended Endorsement in recognition of the supreme comfort offered by the brand’s shoes, sandals, boots and clogs.

UPDATED STOCK PROGRAM FROM CARL GROSS Once again Carl Gross has updated its ever-popular stock program. With over 40 mix-and-match patterns to choose coupled with a delivery time of three days and attractive price points (selling from €299, €349 and €399), Irish agent Jonathan Gosson of Gosson Agencies is expecting the brand to enjoy further growth in the Irish market. Fashion highlights in the updated program include a new range of bright blues which are likely to have a strong appeal to retailers and customers alike.

Good Housekeeping is the UK’s top women’s monthly lifestyle print title and synonymous with the tried, tested and trusted advice it has provided since it was founded in 1922. The prestigious Reader Recommended accolade was awarded to Josef Seibel following a rigorous testing process devised by Good Housekeeping Institute experts in spring 2014 and the brand’s footwear having been ‘put through its paces’ by a panel of 120 of the magazine’s readers. Good Housekeeping’s research showed that 90% of consumers said they found the shoes comfortable and that 87% of consumers would recommend Josef Seibel to a friend. “It is hugely rewarding to receive such a positive vote of confidence by the prestigious Good Housekeeping Reader Recommend scheme for the comfort levels offered by our products. It is further proof that Josef Seibel is the home of stylish and comfortable footwear,” said Martin Ingram, Managing Director of Josef Seibel (UK and Ireland).

Futura, Menswear and Footwear in Ireland | July 2014

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Lupus Commercial Ent. LTD T/A P. O‘Mahony Sales Mobile 086 / 2561118 www.marcotozzi.com

website review

the site

www.choiceboutique.ie OVERVIEW First established in Sandycove in 1986, Choice Boutique encompasses many different trends across many age groups, and today, has six stores in Dublin, Kilkenny, Galway and Ballina. To meet the demands of modern-day shopping, Choice Boutique has invested in and developed its presence online. And, as you would expect from such a prolific company, their impressive website, which boasts an online store, an upcoming blog and brand information, as wells as links to their various social media platforms, should be the benchmark which other clothing stores aspire to.

LAYOUT While there are many who are dab hands at technology, there are plenty who aren’t, particularly some older customers, so it’s paramount that a website should be clear and easy to navigate and not intimidating for first-time users. This is where Choiceboutique.ie excels. Armed with large fonts and strong photography featuring everyday models, this accessible website demonstrates a good blend of web standards-compliance and smart graphic design.

CONTENT For those wishing to purchase online, the website details all the latest collections from prolific brands such as Puruzzi, Steilman and Cristina Gavioli. There are also sections for accessories, new arrivals, bestsellers as well as items that are on sale. Choiceboutique.ie offers free shipping on orders over €50 to customers within Ireland and Northern Ireland, another excellent reason for purchasing online. For those looking to buy gift cards, there is also a facility to do so here.

SPECIAL FEATURES The website has a link to a blog page; while not currently active, this feature should prove popular with fashion gurus looking for additional information on the latest trends and styles. A common approach by many customers nowadays is to Browse Now, Buy Later. So, should you wish to try on something that has caught your eye on the site; there is location information about Choices’ many stores throughout the country so you can pop in to your nearest branch whenever suits.

SOCIAL MEDIA PLATFORMS Any store worth its salt will have a presence on the many varied social media platforms that have taken over the world in recent years. On top of an excellent Facebook page and Twitter account, Choice Boutique has uploaded fantastic images and media extracts onto Pinterest, a favoured visual discovery tool. And that’s saying nothing about their Youtube account, which is jam-packed with videos including segments from TV3’s flagship show, Xposé, where Choice Boutique’s wonderful collections previously featured.

ROOM FOR IMPROVEMENT Truth be told, Choiceboutique.ie ticks every box in terms of layout and content, offering customers a stress-free shopping experience all from the comfort of their homes.

SUMMARY Choiceboutique.ie can be used by the most technophobic novice thanks to its simple layout and excellent content. This website is destined to increase Choice Boutique’s ever-growing popularity throughout the country and further afield. Other boutiques, take note!

Futura, Menswear and Footwear in Ireland | July 2014

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CASAMODA Heinrich Katt GmbH & Co. KG · Gutenbergstraße 7 · 26135 Oldenburg · Postfach 9111 · 26139 Oldenburg Telefon +49(0)441/2066-0 · info@casamoda.com · www.casamoda.com John Lawlor · Mobile 00353/862591088 · john@threadweave.com Christian Lawlor · Mobile 00353/868135983 · office@threadweave.com

promotion

JOSEF SEIBEL GROUP

DEMONSTRATES CONFIDENCE IN IRISH MARKET WITH NEW INVESTMENTS

For the spring/summer 2015 season, Josef Seibel (UK and Ireland) has announced an exciting restructuring and significant investment in the Irish arm of the business. New account manager, Nancy Houston, who is employed directly by the Josef Seibel Group, will support all three of the company's brands; Josef Seibel, Romika and GERRY WEBER. Nancy will be on hand to offer advice and assistance to all key account customers in Ireland, maximising customer service provision. Spring/summer 2015 marks the official launch of the first GERRY WEBER Footwear range in Ireland. This exciting collaboration with the international design house, offers a contemporary, sophisticated and design-led collection with the quality of manufacture and use of comfort technology upon which Josef Seibel has built its reputation. The range is designed not only to perfectly complement the latest GERRY WEBER ladies clothing ranges, but also to stand-alone as a footwear collection. Martin Ingram, managing director of Josef Seibel UK and Ireland said, "WE ARE PROUD AND DELIGHTED TO LAUNCH OUR VERY FIRST GERRY WEBER COLLECTION IN IRELAND THIS SPRING, WHICH IS A EXCITING DEVELOPMENT FOR THE BUSINESS AND BUILDS ON THE RECENT SUCCESS ENJOYED ACROSS THE GROUP. ACROSS ALL THREE BRANDS WE ARE PRESENTING FOOTWEAR WITH ATTRACTIVE AND INTERESTING FEATURES THAT PROVIDES THE CONSUMER WITH SOMETHING DIFFERENT AT VERY COMPETITIVE PRICES AND AN EXCELLENT REASON TO SPEND WITH OUR FIRST-RATE RETAILERS THROUGHOUT IRELAND."

For more information about Josef Seibel Group or any of its brands, please call the UK office on + 44 (0) 1603 307860 email office@josefseibel.co.uk or visit www.josefseibel.co.uk

mfort

and co e l y t s e m e r Sup

MODA

Hall 19 Stand Q21

Lightness, flexibility and handcrafted details are the key features that appear in the Josef Seibel women's and men's collection for spring/summer 2015. For the ladies, clean lines, neutral shades, laser cuts, perforations and featured leathers coupled with injections of colour and soft flexible soles and uppers are 'a must' this season. Vibrant shades of red and blue both in flexible flats and cork and basket weave wedges make way for earthy shades of yellow and green to complete the collection. A summery, fresh appearance is the focus of the men's collection. Perforations and canvas detailing, together with nubucks and pale colours, enhance the light, flexible footwear. The mix of canvas and leather offers sporty, relaxed elegance. The well-loved sandals and slip-ons will also impress with their stylish, fresh appearance. Fashion driven highlights for men include driving moccasins and desert boots in more unusual colours. Function and performance goes without saying at Josef Seibel. Elastic inserts and Velcro offer individual adjustment across the ranges.

interview

A NEW BEGINNING FOR LIBRA With one of Ireland’s most successful ladieswear brands, Libra, having recently been the subject of a change in ownership, its Belfast-based managing director Seamus Mullan spoke to Futura about what this exciting development means for the label’s future. Can you tell us about the recent takeover/buy-out? The directors in Libra approached me back in April. Some of the Directors were ready to retire and, with the running costs and high overheads in the city, it was becoming less feasible to keep going. As Libra has been such a successful brand for the past 30 years and the AW14 forward sales were strong, everybody wanted to see the success of the brand continue. Having worked with the Libra brand as an employee and then Agent since the 1970s and having the Aria Clothing Ltd. operation already in place in Belfast, I was the obvious choice for a smooth transition with the help and support of the original management team.

“We felt it was important to keep the same handwriting and fit of LIBRA, and draw on the existing strengths of the brand with a fresh input of design and inspiration, as fashion dictates.” Will there be any ramification for the look and direction of Libra’s designs and aesthetic? The existing design and sales team have been working extremely hard together to make the new collection. We felt it was important to keep the same handwriting and fit of Libra, and draw on the existing strengths of the brand with a fresh input of design and inspiration, as fashion dictates.

(19B) in Fashion City, the heart of the Irish fashion industry, to be as convenient as possible for our buyers.

The Libra Brand has been in Ireland for over 30 years. What are your plans going forward?

As well as taking on Libra, you also have some loyal Libra staff on board. Who is part of the new team? Our good friend Derek Oakes, much loved by all, will continue to sell Libra to his loyal following. Brian and Delores Beggan, two of the original Directors of Libra Designs, are working closely with Sinead [Libra’s designer] and me, as well as with other invaluable team members to ensure the continued success of Libra in the new era.

Given that Libra is one of Ireland’s most historical brands, do you plan to feature its longevity and loyal customer base in your forward plans?

How can you reinforce confidence with buyers in Ireland? The buyers in Ireland and throughout the UK have had a difficult run lately but I do believe things are on the up and, from feedback I have received so far, Libra has had a great sellthrough for the current Spring/Summer season

Will Libra focus on a new customer base as well as existing customers? Indeed. We will be selling stock as well as forward sales from our new showroom in Fashion City, so this will hopefully attract some new customers, too.

What about the UK market? Will this also be included in the strategy for 2015?

Lots and lots of colour and exciting creative designs.

Where will the head office be based?

Futura, Menswear and Footwear in Ireland | July 2014

Libra

Of course, I think that is of the utmost importance.

What can we expect from the new Libra SS15 collection?

We have recently hired a lovely showroom

Libra

Essentially we want to keep Libra a forefront of Irish Fashion for the next 30 years and beyond!

Libra is already very successful in the UK and my sister, Margaret Murphy, will work closely with the agents in the UK to strengthen this in the coming season

Where will Libra be shown this season?

Seamus Mullan

Libra Clothing Ltd. will operate from Belfast but will also have a showroom, stock and office in Dublin.

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Libra

spring COLLECTiOn 2015

OLYMP Luxor

OLYMP Level Five

OLYMP Level Five Casual

OLYMP Casual

trends

trends: menswear

ExpoCenter City, Jafféstraße Hall 2, Stand 2.29 8 -10 July 2014 CIFF Copenhagen 3 - 6 Aug. 2014 Moda Menswear Birmingham 10 -12 Aug. 2014 OLYMP Showroom Düsseldorf Halle 29, rheinmetall Allee 3

ON TREND FOR SUMMER Keep ahead of the game with the low-down on the key trends in menswear for the forthcoming SS15 season. Gleaned from the catwalks at London Collections: Men and key fashion shows across the globe, the menswear collections for SS15 are promising to be some of the most adventurous for many a season. From bold prints and daring colours to 90s-style denim and much, much more in between, the following are some of the key trends for the season.

Contact r. E. Flanagan & sons Ltd. Dublin 17 phone 01/8 02 20 18 flanagan@olymp.com

ASIAN PERSUASION

More than just a nod to the Orient, this season’s shows features prominent Eastern influences. Sports luxe kimonos provided a fashion highlight at Astrid Anderson while James Long featured opulent Thai boxing shorts. James Long

Astrid Andersen

Eden Park

KTZ

Moschino

Grab your shades: palettes were bright and bold almost across the board with a spectrum of oranges, greens, reds, yellows and purples in abundance.

Dolce & Gabbana

BOLD & BEAUTIFUL

BLOCK PARTY

Seidensticker

Christopher Kane

Bruhl

DKNY

Colour blocking and delicate embroidery, as seen at Richard James and Burberry Prorsum, denoted the many shades of spring. It’s a bold look and one for the brave but it’s guaranteed to turn heads.

OLYMP Bezner GmbH & Co. KG · Höpfigheimer Straße 19 · 74321 Bietigheim-Bissingen · GERMANY Telefon +49 7142 592- 0 · Fax +49 7142 592-19 · mail@olymp.com · www.olymp.com

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Futura, Menswear and Footwear in Ireland | July 2014

trends

shopcall

MATERIAL ASSETS

ACCESSORISE ALL AREAS

When it comes to material, expect to see interesting surfaces being applied to lightweight garments such as quirky quilting on outerwear, panelled detail on shirting and jumpers and patching to denim.

Accessories, most notably bags (in all shapes and sizes) made their mark in the SS15 collections of some of the most significant players in menswear. Burberry Prorsum’s eye-catching holdalls and Hardy Amies’ geometrically elegant designs epitomise this trend.

CMMN

LINE ‘EM UP

Bertoni Neon

Emporio Armani

r Oliver Spence

Stripes, particularly of the horizontal variety, continue to dig their heels in, refusing to go away. Everyone from Gucci to Armani embraced the trend with gusto. Expect to see it on a high street next spring. James Long

BLOOMING MARVELLOUS

Hentsch Man

SS15’S menswear collections shout colour and vitality. There’s a veritable tsunami of patterns –stripes, checks, abstracts and, most notably, bright florals. It’s not fullblown flower power but there’s no denying the prevalence of botanical prints with an edgy appeal that takes them from girlie to grown-up.

ON THE DOUBLE

Alfred Dunhill

Creative Boys Club

Hardy Amies

M&S

The big story in tailoring for SS15 is the smart summer jacket - a traditional, double-breasted jacket or tuxedo, but in lightweight cotton or seersucker. It’s all about looking dressed without being stuffy.

ABSOLUTELY JEAN-IUS

Nagano

One member of staff was keen to offer his knowledge with regard to the suitability of a particular suite for an upcoming event and helped with putting on a suit jacket. Equally helpful, the other staff member proved a useful source of information on sizing and fit, steering one customer away from an ill-fitting shirt and towards a more flattering style.

LOCATION

DISPLAY

Set within Stephens Green Shopping Centre where it has had a long-term presence, the family-run Bertoni Neon has a wonderfully central position. The downside of this, though, is the high level of competition it faces from other menswear retailers, both within the shopping centre and in the vicinity, particularly on nearby Grafton Street and King Street.

Full marks for an attractive display. For the first floor section, various key brands are given their own table or shared walls. What is particularly striking and about the display units, though, is the colour and brand range for the shirts; each shirt is carefully placed on the wooden shelves with strong brand presence featuring on each display.

WINDOW DISPLAY

While the colour co-ordination of the shirts both formal and casual is impressive, there is a masculine colour blocking between the various men’s brands. Elsewhere, matching ties, socks, belts and wallets are positioned close to some of the display areas.

A well-designed window display creates an excellent first impression, providing a good capsule of the various men’s brands stocked within the store and enticing the passer-by to enter and explore further. Hardy Amies

Roy Robson

Brax

Nineties-style denim continued its revival and revisited the runway at both Moschino and Sibling, with distressed double denim underlining the grunge trend.

Futura, Menswear and Footwear in Ireland | July 2014

Positioned on the first floor of Stephens Green SC, Bertoni Neon boasts an attractive premise with high levels of footfall. But would its stock, display and service measure up? Our mystery shopper paid an unscheduled visit to find out.

At the time of our visit, the display included a dapper casual look for Bertoni, highlighting a brand message of ‘Get Handsome! Spring 2014’. Also on display was an impressive formal range of suits, shirts and the popular innovative Secrid Wallets.

STOCK

DÉCOR

It’s hard not be impressed by an excellent balance of casual and formal menswear and an excellent choice for the contemporary man.

A masculine interior with a strongly masculine feel makes a very lasting impression. A predominantly neutral palette – cream walls and wooden floors – provides a relaxed and contemporary backdrop, allowing the clothing to speak for itself. It’s far from plain, though – a clever use of accessories, including interesting picture frames and antique collectables, are used to great effect, helping to create a pleasingly masculine look that caters to the shop’s clientele.

Brands available include Bertoni, Ben Brown, Secrid Wallets, Claudio underwear and socks, Connextion and AIS. Indeed, whether it’s a stylish suit for the office or dapper casual evening outfit, Bertoni Neon has it – and much more – covered.

Adenim

STAFF A Thursday evening visit found the shop manned by two staff, both of whom were smartly dressed in designer suits and quick to greet and acknowledge entering customers. The duo impressed with their relaxed yet enthusiastic willingness to help.

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On the second floor the customer steps inside an ideal businessman’s wardrobe. A diverse range of stylish suits, as well as jackets, shirts, trousers and accessories, provides an extensive choice of high-quality yet affordable contemporary fashions.

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VERDICT A loud round of applause to the Graham family on a job well done. With excellent, well-trained staff, a vast clothing selection and smart, eye-catching display, this store is one to be very proud of. Bertoni Neon offers a wealth of choice for their customers and a shopping experience that makes a lasting impression for all the right reasons.

Futura, Menswear and Footwear in Ireland | July 2014

brands watching

brand watch

worth

Whether new, established or up-and-coming, we bring you the lowdown on some of the finest labels to watch

LABEL: Michael Mullins Millinery

STYLE: Michael Mullins Millinery combines classic headpieces with statement designs to ensure that each piece tells a story, starting at the beginning or completing an outfit. Drawing inspiration from his rural upbringing, Mullins uses accessible materials such as horse shoes and turkey feathers to bring a unique and stylish touch to every creation. TARGET MARKET: Touching on many genres and styles, Mullins’ hats and head pieces appeal to a diverse client base. Customers typically range from young women in their early 20s to the elegant mature female aged 60+.

brands watching USP: Each Michael Mullins handmade piece is custom made using sinamay, beading, feathers, netting and flowers to create light and contemporary designs, keeping the current season’s colours and style in mind.

Spring/Summer 2015 Now showing.

FURTHER DETAILS: michaelmullinsmillinery.com

LABEL: Unicorn

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STYLE: Created by Greystones-based French designer Sophie Rieu, Unicorn designs are characterised by a timeless understated elegance and a pinch of playful quirkiness. All items are limited edition and made in Ireland. TARGET MARKET: Professional independent women who appreciate quality in the fabrics and finish and seek clothing that is both versatile and timeless. Regular clients tend to be slightly unconventional and independent-minded enough to forsake the easy appeal of a well-known brand and, instead, be drawn to a label with a strong ethos offering a unique product.

USP: Unicorn is unique in that it aims at the middle to high-end market and sits well beside brands such as Isabelle Marant, Sonia Rykiel and Diane von Furstenberg yet is made purely from the finest quality natural fabrics and only uses certified organic cotton. FURTHER DETAILS: www.unicorndesign.net

Showing at: Pure 3rd – 5th August, stand H.88 Moda 10th – 12th August View the Collection at our Showroom

LABEL: Leidirò STYLE: Leidirò offers a complete look co-ordinate collection that combines contemporary fashion with feminine styling. TARGET MARKET: Modern women with a flair for fashion.

For appointments call Jerry or Ursula

USP: A modestly priced Italian collection which satisfies all the key demands for competitive pricing and innovative styling, quality and fit.

Christopher Wren Clothing Company Ltd

FURTHER DETAILS: Bellina Creations

Christopher Wren House, 43 Fashion CIity, Ballymount, Dublin 24.

t: 00353 1 4295039 f: 00353 1 4295907 m: 00353 87 1226701 e: christopherwren@eircom.net www.christopherwren.ie Futura, Menswear and Footwear in Ireland | July 2014

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trends ~ ladies

trends: ladieswear SHOWING OUT FOR SUMMER

Quicker to evolve than in menswear, trends in the ladieswear arena tend to be far more significant and distinctive. For SS15, a number of different themes are apparent in the key collections, which have been influenced by everything from art and athletics to minimalism and retro-style glamour. It all adds up to a season with an eclectic yet undeniably exciting aesthetic.

AVANT POP Picked out by Fashion Snoops as one of the most influential season references – and one that has been pushed by the likes of Chanel, Prada and Celine and Preen – Avant Pop evokes a happy mood and creative energy with a strong art influence and is characterised by bright, bold colours and eye-catching prints and patterns. Pop art-style faces and surrealist imagery are utilised on the most forward-forward designs, while print mixes, outlandish motifs and pop blocking are seen as more commercially viable alternatives. Asymmetrical silhouettes and wrapped techniques add an edge, and 3D or jewel-encrusted embellishments add to this lively and excessive theme.

Formula solution Formula Solution represents the continuation of the Cubist theme from AW14 and is perhaps best epitomised by the collections of Fendi, Helmut Lang and Yigal Azrouel. A monochromatic palette is key to the look and essential for essential for plays on patterns such as fractured or retro geometrics, while colour is added in perspective and patchwork geometric motifs. Transparency, meanwhile, is achieved with organza layers, while 3D textures and laser cut materials offer a novelty approach. Asymmetrical silhouettes and wrapped techniques are leading silhouette directions while cut-outs provide a highlighted detail.

Jacque

s Britt

PRINTS Almost invariably a mainstay of any ladieswear collection, prints proved appear in a host of head-turning styles in many of the leading SS15 collections, with three particular print stories proving particularly pervasive.

Plaid The fashion industry’s continued fascination with plaids continues apace. For SS15, however, this elegant cheque has been given an overhaul thanks to neatly blurred or deliberately spontaneous forms.

Ethinic & Tribal The distinctive ethnic and tribal prints, which proved so poplar in SS14 collections, have been given a contemporary lift, focusing on pastel or acidic paleness rather than the monochromes and neons that have been evident in recent seasons. Geometrics, meanwhile, have been brought up-to-date with digital printing and micro-patterning.

Artistic Influence Taking its lead from the catwalks of Céline and Chanel, the third print story has a heavy artistic influence. The recent edition of Première Vision witnessed a number of

Futura, Menswear and Footwear in Ireland | July 2014

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SS15 whose component designs featured prints such as handdrawn squiggles and scribbled scrawls with a haphazard and carefree spirit. E v e n florals appear to have been given a looser hand, presented as if drawn at pace. Seidensticker

Hajo

trends ~ ladies LA VIE EN ROSE Indisputably the prettiest and most feminine theme of SS15, La Vie en Rose is a look embraced by the likes of Matthew Williamson, Mary Katrantzou and Giambattista Valli. Key characteristics of the look include a powdery pastel colour palette and a flowing assortment of fabrics, such as chiffon, organza and lace which turn up on fuller silhouettes and below-the-knee hemlines. Florals, needless to say, are another crucial detail, appearing in every guise from cherry blossoms to botanical screens and romantic blooms. Flowers also make an appearance on influential 3D appliques, in addition to popular ruffle details. TRENDS: YOUNG CONTEMPORARY MARKET Bolder, braver and more daring, the youth market is, not surprisingly, the subject of its own series of colour palettes, patterns, fabrics and key catwalk looks which can be distilled into two stand-out themes.

PHYS ED One of the most popular and commercial themes to progress forward is Phys Ed, which boasts a strong athletic reference in sportswear. An extensive line-up of designers and brands to feature this theme includes DKNY, Tommy Hilfiger and Gucci. Active bright hues are crucial to the look, which utilises an advanced material offering of nylon, neoprene, mesh and perforated materials. Track pants and sporty shorts are essential items, and bra tops are often layered under bomber jackets. ColOur blocking is advanced from recent seasons while dominant patterns range from assorted stripes to varsity numbers. Striped trim is a poplar detail while zippers are also frequently used and are leveraged both for function and design.

tropical kitsch A favourite with a clutch of Italian designers and fashion houses, including Etro and Aquiliano, Tropical Kitsch is a contemporary take on the tropics that is characterised by bursts of bold colours and prints. A look for the brave, this theme sees highlighted patterns centre on florals via palms, dark paradise and tropical explosion motifs. Materials such as silk satin and printed chiffon are particularly prevalent, while details include halter necks and slits.

Futura, Menswear and Footwear in Ireland | July 2014

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Stephen Lynch, 62A Lower cAmden Street, dubLin 2, ireLAnd, mobiLe: +353 (0) 87 256 5706, emAiL: Stephen@LynchAgencieS.com

interview

KEEPING THE WOLFF FROM THE DOOR

Belfast has always been synonymous with quality, craftsmanship, innovation and entrepreneurship, thanks largely to Harland & Wolff, arguably the greatest shipbuilding company in the world, which set the standards for ship design; building the largest and most luxurious liners yet seen, including the Titanic. Today, two local entrepreneurs, Dennis Bree and Tim McAllister, have created a range of clothing and accessories, named after the famous shipbuilding company, bringing that tradition to life with inspired design and engineered craftsmanship that connects an illustrious past to an inspirational future. Futura spoke to Dennis to find out about their background and how this exciting online start-up project has managed to stay afloat in these recessionary troubled waters.

Belfast today. As time has passed, craft, knowledge, heritage and skill, once in abundance were being eroded and generations later, these skills were at risk of being lost forever, we have tried to use those skills in the making of Harland & Wolff Official Apparel.

What type of items do you stock and who is your target market? We stock men’s clothing and accessories. So far, our range consists of a limited edition shirts, T-shirts, polo shirts, ties and cufflinks. Our main market would be males aged between 25 and 50 years, but it can vary greatly from this. We have also launched a section on our website called The Drawing Office where we sell art and photography from local artists, all based on the shipyard.

What are the various price points of these items? Our prices generally range from £25 to £40 for the majority of products, but as we produced a limited edition range of shirts, with only 20 being manufactured, these retail at £160.00

Is there any item in your collection that you feel will be particularly successful? Our limited edition Yard Shirt caused quite a stir when we first released it, but our Number One seller is definitely our H&W Rivet Cufflinks at £40.00. In fact we can’t keep these in stock for long enough they have been so popular!

Tell us the story behind Harland & Wolff Apparel? Did you have a background in fashion and business? Myself and my business partner Tim McAllister worked together previously and have a background in branding, marketing, design and business. We were interested in looking at an iconic brand from a different angle and as two Belfast boys, Harland & Wolff was the obvious choice. The history and tradition behind the brand was, in our eyes, unparalleled.

Launching a new business during a recession can be difficult; what obstacles did you have to overcome? Like most start-up businesses we have experienced difficulties with cash flow, and we have hit many dead-ends when trying to source local makers and manufacturers that could work with us on our products and yet still be competitive.

How important is it for businesses to have an online presence and what are the advantages and disadvantages? We feel that it is crucial in this day and age and the main advantage is that it allows small start-up businesses like ourselves, to begin

Futura, Menswear and Footwear in Ireland | July 2014

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trading with relatively low investment. So far, we haven’t really experienced any disadvantages.

What is it about Harland & Wolff Apparel that sets it apart from other clothing brands? We aim to provide quality products that are a little bit different to what else is out there, but the main focus of our brand is to portray the history and legacy behind Harland & Wolff. It is important to us that people love wearing or using our products but also feeling that some of the history of the iconic brand is displayed in each product.

How has the history of Belfast influenced your business? Greatly so! When Titanic sailed out of Belfast in April 1912, the city where she was designed and built led the world in shipbuilding, linen, rope, tobacco, whiskey and soft drinks. Its engineering foundries were renowned around the globe, while its inventors had given us liquid gas, the rubber tyre and much else. This was a city that punched way above its weight! We are deeply proud of that heritage. But we are even prouder of being part of the extraordinary renaissance that is taking place in

What changes have occurred in the Irish fashion sector over the past few years? There has definitely been a shift towards using more local products and manufacturers, this is a great thing for local businesses and should be encouraged. What are your hopes for the future? We aim to grow the brand and continue to provide quality products whilst maintaining the history and heritage of Harland & Wolff. In an ideal world, we would love to be exporting to the Far East and in to the USA, and our first retail store would be amazing!

What advice would you give to aspiring entrepreneurs starting out for the first time? Simple, three little words:

Gordon Shanny

NEVER GIVE UP!

Phone: 061 349090 Fax: 061 341366 Mobile: 061 868 154 555 E-mail: gordonshanny@eircom.net

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Futura | July 2014

www.c-bruehl.com

trends ~ footwear

footwear ~ trends Chloe

trends: footwear

WEDGE HEELS Female shoppers’ appetite for the wedge heels that were practically ubiquitous for SS14 will continue to be met in SS15. Two styles in particular stand out as the front-runners for must-have purchases: the cork or raffia-heeled sandal, a style favoured by the Duchess of Cambridge, or the wedge heel boot/sneaker, which appears to have been inspired by the catwalk of Isabel Marant.

ONE STEP AHEAD

From trendy trainers through to wicked wedges, the hottest shoe styles for SS15 come in all shapes, sizes and, of course, colours. Put your best foot forward in the following must-have footwear.

trainers & sneakers

Noria Morales

Alexander McQueen

The casual sports shoe continues to prove a winner with the focus on sports luxe having powered the trainer sneaker across the women’s, men’s and children’s markets and in both the high-end and high street markets. It’s a trend that shows no sign of ending anytime soon. Expect to see it continue to reign for SS15.

Daisy May Stich

Migato

Rick Owens

Shelikes

STUDDED DETAIL

Giuseppe Zanotti

Prepare to show your metal for SS15 – studded detail is not going away any time soon. From Dominatrix-style studs to more discrete metal embellishment, footwear for the season is set to pack a particularly metallic punch.

Burberry

Briley

cQueen

Alexander M

Christian Louboutin

Isabel Marant

Ermenegildo Zegna

Giuseppe Zanotti

Big responsibility for your feet.

ANKLE BOOTS Prepare to give it the boot – in multiple guises, as ever, but, for the fashion-conscious, especially in an ankle style – for SS15.

Kids can only have fun in sturdy shoes that keep up with all of their adventures. That´s why, as one of the most successful manufacturers of children´s shoes, Superfit pays so much attention to perfect workmanship and the highest quality materials. We take quality very seriously – because after all, we take big responsibility for your feet. Superfit.

Expect to see the ever-popular Chelsea boot modernised with a heel and ankle straps, and look out cut-out panels and metallic detailing, which is set to appear on some of the bestselling boots. Other trends tipped for the top include cowboy and fringe detailing.

Giuseppe Zanotti

Christian Louboutin Jimmy Choo

MODA – R29 Superfit Ireland Marcus Baker M.S.S.F. Tel. +44/(0) 7775-99 55 47• marcus.baker@legero.at

Charlotte Olympia

Futura, Menswear and Footwear in Ireland | July 2014

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Salvatore Ferragamo

FOOTWEAR SHOWS & STOCKROOMS ABSOLUTE HOTEL, LIMERICK • 27th & 28th August 2014 FASHION CITY, DUBLIN • 1st – 5th September 2014 * The result is based on the analysis of 342 returned evaluation forms with the stipulated rating scale: good, average and bad.

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Futura, Menswear and Footwear in Ireland | July 2014

trends ~ footwear

SLINGBACKS

When it comes to the key colours for SS15 footwear, there’s a wealth of choice for the season. The following represent the main chromatic lines for the season which are set to appear on shoes in the leather, fabric and techno-fabric fields.

Proving that the more things change the more they stay the same, the slingback is digging its heels in and refusing to budge for SS15. Expect to see it in assorted summer brights and, at the upper end of the market, in expensive animal skins.

DUNETRIP Brian Atwood

A variety of combinations, amid light shades with striking optic effects and dark tones inspired by minerals.

UPLOADED Eclectic colour range with sensorial aspects. Full-bodied with subdued overtones for an imaginative, poetic world.

Nicholas Kirkwood

SUNKISSED Christian Louboutin

Original landscape-inspired poetry. A carousel of evergreen tones with bursts of energy to update without eliminating aplomb.

Sergio Rossi

FACEFRAME Assemblage of timeless colours reinterpreted in a hi-tech theme. Amid marked iridescence and delicate profiles.

My feet’s favourite shoes.

brands watching

brand watch

www.legero.at

LEGeRO – the key to immediate relaxation Lightweight, extremely comfortable, breathable, GORE-TEX® Taking a walk on the lighter side of life is not just a matter of philosophy but also of one’s choice in footwear. With its new collection, LEGeRO has once again remained true to itself and offers the optimal companion for those who subscribe to this way of life. Light and airy shoes that are completely down to earth – and combine top quality, comfort and function! LEGeRO’s spring-summer motto for 2015 is casual – urban – beyond trends – timeless.

Whether new, established or up-and-coming, we bring you the lowdown on some of the finest labels to watch

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LABEL: Pixie

STYLE: Pixie offers women relaxed, everyday glamour through the brand’s new range of fully fur-lined boots and bags. The AW 2014 range, for instance, features new styles, including Allie, Carly, Millie and Tammy alongside some best sellers. This season’s collection also sees the addition of a fashion-forward covered wedge.

LABEL: Coolway STYLE: A young brand for the youth market, this vibrant shoe manufacturer – which was founded in 2003 in Valencia - specialises in young and trendy casual footwear. The brand’s philosophy is to rejuvenate its products and image every season on the basis of keeping up with constantly evolving trends and fashions.

brands watching TARGET MARKET: Females seeking footwear that combines form and function. USP: Special attention is paid to on-trend colours, stitching and trims, to give Pixie its unique look. Emphasis, meanwhile, is placed on ethical design: each boot is created in microfiber while plush faux fur linings are used.

TARGET MARKET: The fashionconscious youth customer seeking a brand that reflects their attitude. USP: With its focus on youth-orientated footwear, Coolway styles itself as the only brand completely focused on this market.

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FURTHER DETAILS: Aubrey Woolfson

FURTHER DETAILS: Zara and David Woolfson

LABEL: Baerchi

LABEL: Bobux

STYLE: Founded in 1972, this familyrun Spanish began life as a men’s shoe specialist. Recent years have seen it expand into the women’s footwear market, producing shoes under the Baerchi Woman brand while retaining the company’s renowned quality control.

STYLE: A New Zealand footwear brand that espouses its founders’ belief that toddlers’ and children’s feet need space to grow and strengthen, flexibility and ability to develop naturally. Consequently, Bobux designs never restrict the wearer’s freedom of growth and, subsequently, allow for movement and the natural development of the foot.Commendably, Bobux’s work practices, design and product development, and packaging materials are all made under an eco-friendly philosophy.

TARGET MARKET: Men and women with an eye for footwear whose midmarket prices belie their high quality.

TARGET MARKET: The children’s footwear market. USP: Recognising the importance of creating shoes that mimic barefoot freedom, the company’s designers work with experts in footwear and podiatrists to always use innovative techniques and materials. As a result, each range of Bobux footwear boasts specific attributes that promote natural foot movement.

USP: All Baerchi shoes are made using the finest materials and traditional production techniques, resulting in designs of the highest quality. FURTHER DETAILS: Zara Woolfson

FURTHER DETAILS: Mark Collins, Bobux Europe, bobux.com

MODA – R29 Legero Ireland Marcus Baker M.S.S.F. Footwear Shows & Stockrooms th th +44Menswear 7775 995547and Footwear Absolute Hotel, |Limerick Futura, in Ireland July 2014– 27 & 28 August 2014 F30 marcus.baker@legero.at Fashion City, Dublin – 1st to 5th September 2014

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Futura, Menswear and Footwear in Ireland | July 2014

style files - menswear

the style files: menswear ANDRÉ KEY LOOKS/PIECES: André’s classic design combined with the forces of nature, express the main sources of inspiration for its AW14 collection. Directional pieces such as the A2 have been wonderfully translated into digital prints, stripes and plains. The five-pocket twill, with four colour offerings, launches this season to expand on the current chino and denim ranges.

BUGATTI KEY LOOKS/PIECES: Bugatti’s SS15 suits are light in weight but heavy on design with an emphasis on structure and minimal patterns. The range of coats is understated, urban and relaxed, while their jackets are metropolitan with smart styling and cut, often in blazer style. In terms of their sportswear, Bugatti is now using material that is up to 50 per cent less than that of conventional materials. COLOUR PALETTE: Suits come in silver grey, light blue and light brown, while coats and jackets are presented in strong natural shades, such as blue, red, yellow and green. For their sportswear and outerwear, non-colours like putty, sand, taupe and dark navy predominate.

COLOUR PALETTE: The botanical colours of green, rust and peat contrasting with more directional tones (graphite, ruby and ochre) bring the collection right up-to date. Reflected in the knitwear and trouser pallet is the optional trend for head-to-toe single colour dressing.

CLUB OF GENTS KEY LOOKS/PIECES: Slim and crisp looks are prevalent across the board for SS15, from the smart business range to suits for special occasions and cocktail parties, though extremely clean appearances have almost become a no-go. A tidal wave of patterns is everywhere, while slim lapels, steeper shoulders, softer inlays and slimmer sleeves are all key features. COLOUR PALETTE: The use of colour is discreet: blue, grey, brown and sand. But, thanks to a wide variety of structures, minimalist patterns and coloured threads, the collection’s palette is edgy and youthful.

BRAX KEY LOOKS/PIECES: The Catalonian capital, Barcelona, provides the perfect source of inspiration for Brax’s SS15 men’s collection. Summery sun-bleached looks set the tone this season and are seen in every segment of the collection. COLOUR PALETTE: Sun-faded colours ranging from ice blue to light blue are the must-haves for this season. Fresh mint, khaki hues, yellows and reds are also seen in the new collection. Calm neutrals such as stone, taupe and grey remain popular.

BRUHL KEY LOOKS/PIECES: The SS15 collection conveys a clear, structured confidence with a good mix of new materials and colours. Details such as modern linings and distinctive logo studs accentuate this fresh look. The trousers focus on comfort and lay claim to a versatile range of flat front, swing and 5-pocket styles. COLOUR PALETTE: Colours for the new summer collection are muted, and their intensity significantly scaled back. Apart from the neutral tones of beige, sand and khaki, there are accents of red and green. Shades of blue cover the whole spectrum from aqua to indigo to smoky blue.

Futura, Menswear and Footwear in Ireland | July 2014

showyourejockey.com

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Contact: John Hayes, Southern Ireland, Tel: +087 2100 373, Email: john.hayes@jockey.com F33 Email: Patrick@coyleagencies.com Futura, Menswear and Footwear www.jockey.com in Ireland | July 2014 Patrick Coyle, Northern Ireland, Tel: +44 7860 274485,

style files - menswear

DOUBLE TWO KEY LOOKS/PIECES: Clean, crisp and concise sums up the latest Double Two shirt collection for SS15 with a sharp cutaway collar shape making its debut. ‘Mix & Match’ trims combine to add interest whether through the use of combined fabrics or alternate colourways in a style.

CARL GROSS KEY LOOKS/PIECES: For Carl Gross’ SS15 collection, their suits shine through and it is quality and texture that play a major role. Garment designs are primarily defined by new tonal looks and surface textures.

COLOUR PALETTE: A fresh and light feel to the collection comes through the tones of aqua, lilac, mauve and lemon, which dovetail in with the bestselling classics of navy, red, black and white.

Mohair/wool blends by top weavers prevail in the early part of the season while, later on, wool/silk blends take over. New details such as contrasting stitching, adjustable waist fasteners, golf pleats, collar loops and discreet piping are welcome additions.

Mc Cotter Agencies, Neal Mc Cotter · Suite 3, 9-15 Queen Street · Belfast BT1 6EA · +44 2890 327 770 · neal@mccotterandson.co.uk · www.brax.com

COLOUR PALETTE: The overall colour range is focused on a mixture of blue and grey shades, followed by natural summer darks such as beige and brown.

CAMEL ACTIVE MENSWEAR KEY LOOKS/PIECES: The SS15 collection is an ode to 1950’s travel. Camel Active are celebrating this wanderlust spirit in a collection where traditional styles are fused with functional materials and new themes are blended with military cottons, too. There’s understated elements on offer as well, such as material blocking and prints. Layering is also a styling trend. Hybrid parkas, lined jackets and field jackets are shorter, while shirts and t-shirts are slightly longer and more generously cut. COLOUR PALETTE: Camel Active’s colour scheme for this collection features a range of light natural tones like off-white, ecru and sand. In addition to dark summer colours like summer wine and bottle green, coral and sun yellow are added with indigo rounding off the colour scheme.

CASA MODA KEY LOOKS/PIECES: The new spring collection is inspired by sport and the Italian cities of Almalfi and Positano, as well as the island of Capri. The exciting and multi-faceted colouring of the region is evident throughout. Rich in contrast and at the same time harmonious, Casamoda presents a fresh mix of unusual colours and newly interpreted qualities. COLOUR PALETTE: A combination of coral, lime, berry, ice blue and red are set side-by-side with classic marine colours.

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Futura, Menswear and Footwear in Ireland | July 2014

style files - menswear

JACQUES BRITT

EDEN PARK

KEY LOOKS/PIECES: A focused yet varied collection for SS15 with fresh themes and designs. Subtle new details on the modern classics combined with unusual semi-casual shirts make for impressive results that are sure to delight the fashion-conscious man.

KEY LOOKS/PIECES: SS15 sees a restructure of the Eden Park ranges, now divided into Sport, Vintage, Town and Club. The Sport range includes a large selection of garments in the classic colours of Eden Park, while the Vintage collection plays on layering sporting motifs and texture to create offbeat, unique items. Town offers a more formal solution, while Club is a capsule collection of shirts, Bermuda shorts and bowling jackets.

COLOUR PALETTE: The collection is divided into three colour themes. Blue takes centre stage and is followed closely behind by a mix of urban and natural tones. Spicy shades such as mint-leaf aqua, raspberry, vanilla yellow and jade green are also key to the collection.

COLOUR PALETTE: Pops of bright fuchsia, turquoise, orange and bright green appear alongside Eden Park’s signature colours of navy, pink, light blue and ivory.

JOCKEY ETERNA KEY LOOKS/PIECES: Themes, which convey a carefree, live-for-the-moment lifestyle, coupled with that familiar commitment to quality and workmanship perfection best describe Eterna’s SS15 shirt collection. The vitality and fun of the coast is evident throughout. COLOUR PALETTE: The sea and the beach have inspired the colours for this range: aqua; turquoise; emerald; peach Melba; fuchsia, and nectarine all sing from the designs.

KEY LOOKS/PIECES: The SS15 collection dedicates itself to the concept of freedom and adventure, using the two ranges to alternate between the urban explorer, riding Route 66, to the extreme explorer, daring to venture into the wild jungle and depths of the Caribbean ocean. COLOUR PALETTE: The classic colours of navy, white and red are mixed with storm grey, flame, bittersweet, ocean wave and sea green to convey D2_MenswearIreland_ADVERT_Artwork07-07-2014_Layout 1 07/07/2014 12:11 Page 1 the contrasting colours of Route 66 and beaches in California.

Perfect

SUMMER STYLE HAJO

SEE US AT MODA 2014, SUNDAY AUG 10 - TUESDAY AUG 12

KEY LOOKS/PIECES: Hajo’s SS15 collection is a swansong to the Swedish capital - a town of trends and design, influenced by water, the skerries and terrific architecture. Key pieces include the printed polos and their many designs, including printed stripes in maritime colours and floral motifs.

MEN’S STAND ME19 WOMEN’S STAND I26 For more details contact:

Billy Casey

COLOUR PALETTE: New methods of colouring are explored in this collection. Dipdyed polos, over-dyed block stripes, as well as stripes in soft colours are all at play here.

Futura, Menswear and Footwear in Ireland | July 2014

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Tel: 01 289 5807 (R.O.I.)

Mervyn Boyd

Tel: 02891 458655 (N.I.)

David Hanna

Tel: 02890 666411 (N.I)

Head Office:

+44 (0)1924 375651

Futura, Menswear and Footwear in Ireland | July 2014

www.doubletwo.co.uk

style files - menswear

style files - menswear VENTI

OLYMP

KEY LOOKS/PIECES: The SS15 collection is representative of the Italian lifestyle and has been inspired by the typical, smart clothing style of this boot-shaped country. Laid-back slim-fit shirts with a modern look are the new favourites of the fashion-minded and body-conscious man. A casual preppy look dominates the collection.

KEY LOOKS/PIECES: The tension between a new, urban elegance and a sportive modernity is the key to collection for SS15. Smart-casual looks fuse with everyday and active sportswear without much decoration, but have instead a clear, fresh and uncluttered appearance.

COLOUR PALETTE: Various blue shades of the Italian coast, which, together with fresh summer colours such as pink, honey and coral, reflect the typical maritime flair that inspires this collection.

COLOUR PALETTE: Colour tones are overall quieter with a sun-bleached look. Nuanced colours play an important role in this regard. A counterpart to the serenity of the season are expressive, pulsating tones that shine like spotlights from dark shades of colour.

SEIDENSTICKER KEY LOOKS/PIECES: Seidensticker’s SS15 collection is a game of two halves. Water, whether it’s in the swimming pool or in the sea, best describe the first half of this collection’s atmosphere. The other half is man-in-his-urban-environment, be it gardening and at one with nature or surrounding himself in art in a city museum.

SKOPES KEY LOOKS/PIECES: Smart dressing with tailored jackets is the predominant trend in Skopes’ upcoming collection. Laidback Italian Riviera meets the sharpest of British tailoring in a strong suiting collection, while check blazers provide an elegant yet fashionable highlight elsewhere in the range.

COLOUR PALETTE: Light and dark are pitted against each other grey tones are contrasted against cool pastels. Red, blue and white combinations dominate the shirts. Earthy and natural colours prevail in the latter part of the collection with graphic prints and density of colour having a playful and unconventional effect.

COLOUR PALETTE: Natural stones and browns, pastel blues and sage, strong navy blue in stripes and checks are just some of the colours and patterns on show. Suits remain blue-dominated, though more greys are beginning to emerge.

SUNWILL KEY LOOKS/PIECES: Available through Paul Lynch, Danish trouser specialist Sunwill’s SS15 impresses with its practical yet fashionable offering. A broad range of fits is available while highquality materials, such as stretch fabrics in cottons and wools with interesting fabric details and design features, ensure excellent comfort.

Paul Lynch Lynch Agencies 62A Lower Camden Street, Dublin 2 Mobile: +353 (0)87 146 6528 E-mail: paul@lynchagencies.com

In addition to its seasonal collections, Sunwill boasts a comprehensive stock programme from Ireland which is available for next day delivery. COLOUR PALETTE: Colours are seasonal yet masculine, providing plenty of choice for a diverse clientele.

Futura, Menswear and Footwear in Ireland | July 2014

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Now Showing SS15 and Futura, Menswear and Footwear 2014 Stock Service AW14 Nextin Ireland Day| JulyDelivery

style files - ladieswear

upcoming ladieswear styles

BERLIN PANORAMA · HALLE 7B · STAND 17 DÜSSELDORF HALLE 30 ·1.07

ETERNA KEY LOOKS/PIECES: With feminine sportiness and a high degree of comfort, Eterna’s SS15 blouse collection comes in three snug fits: comfort, modern and slim. Eterna has also created a very innovative look with the aid of modern art prints, abstract floral drawings and geometric patterns. COLOUR PALETTE: This collection has an invigorating colour range on display that extends from pastel shades, such as rose, mint, light blue and melon through to neutral colours like sand, taupe and denim.

BRAX KEY LOOKS/PIECES: A fashionable, upbeat ladies’ collection whose themes of jungle and safari can be seen in all product categories in multi-colour plant prints, animal laser prints or bi-colour leaf motifs. A wonderful fabric mix takes in everything from soft viscose and cupro qualities in knitwear to vintage denim, stretch cotton, silk and linen. COLOUR PALETTE: The focus is on safari shades as well as summery pastels, inspired by the jungle theme and ranging from nude and mint to apricot. Accents are added by a coral red. Light colours such as sand and beige are also seen, often with feminine pinks such as blush and rosewood.

CAMEL ACTIVE KEY LOOKS/PIECES: Called The Vintage Travel Route, Camel Active’s ladieswear collection for SS15 finds its inspiration in the early 1950’s when personalised travel started, becoming an expression of freedom and personal choice. This mid-century spirit is best exemplified in their jacket collection, which boasts an understated look and a blend of materials, as well as unfussy styles and details.

GEORGEDÉ KEY LOOKS/PIECES: Based in Paris for more than 40 years, the brand is moving towards a fashion combination of classical and modern elements. Every collection is available from size 10 to 28. Georgedé’s signature look comes from an unbridled creativity and innovation which fuse to ensure exquisite fashion with only the finest materials. COLOUR PALETTE: A fresh air of new colours, timeless prints, neat and sophisticated cuts permeates the SS15 collection.

COLOUR PALETTE: The colours embraced in this collection focus on earthy, natural shades like beige, sand, olive and pine green. They are brightened up with hints of yellow or indigo. The scarves also include pastel hues that ensure a feeling of summery lightness.

DOUBLE TWO

S U M M E R

KEY LOOKS/PIECES: Stylish and easy-to-wear pieces encapsulate Double Two’s SS15 collection. Pure cotton textured voiles and cool linen blends help take the heat out of the day. ‘Mix & Match’ patterns and trims add an interesting twist to collars, cuffs and plackets. COLOUR PALETTE: With a very feminine colour palette ranging from white, primrose, lemon, pink and mint through to cerise, blue and emerald, this new collection would leave even a rainbow envious.

Futura, Menswear and Footwear in Ireland | July 2014

Partners in Fashion Ltd. Chris and Monika Bartscht 16 a Newman Street · GB - London W1T 1PB Tel.: +44-207-636 4207 · Fax: +44-207-436 2243 E-Mail: michele@partnersinfashion.co.uk F40

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style files - ladieswear

style files - ladieswear PAUSE CAFÉ KEY LOOKS / PIECES: An attractive SS15 collection which can be described as light, fluid and colourful. Dresses and pants in all sizes embrace this fluidity, while colour is represented in the assortment of tops that are on show. Lace is dominant fabric.

HAJO KEY LOOKS/PIECES: Hajo’s SS15 collection surprises with new aspects of femininity – the modern woman is someone who is active as well as self-assured and relaxed. The feminine silhouette is celebrated in all its forms. Structured knitwear is combined with light nylon materials, animal prints and floral prints. The wide range of summer polo shirts is an ideal and easy-care substitute for blouses.

PALETTE: Pastels, pinks, greens and blues flirt with yellows and reds feature prominently throughout while regal and fresh white give a sense of authority. With graphic and floral prints also in the mix, the colours, fabrics and patterns are an invitation to enjoy the summer!

COLOUR PALETTE: Alongside the staples of black and white are summery pastels and classical marine shades of blue and green.

LITTLE MISTRESS KEY LOOKS/PIECES: Little Mistress by Look, a new exclusive collection, is made up of 28 pieces, comprising of a full range of styles to suit all shapes and tastes. Fashion highlights include red carpetworthy full-length maxi dresses with sophisticated high necklines, embellished jumpsuits and notably longer hemlines, encapsulating the season’s trend of midi-skirts. COLOUR PALETTE: Drawing inspiration from the catwalk to the street and beyond, and oozing rich colours from vibrant red hues to deep midnight blue and accents of metallics, these statement dresses are guaranteed to stand out at every summer occasion.

KEY LOOKS/PIECES: Fine cotton materials convey the lightness of summer in a SS15 collection where the focus is on classic shirt blouses with half, three-quarter length and long sleeves, as well as casual tunic silhouettes with piping details and carding sleeves. The individual colour stories are rounded out with collectionoriented contrast materials and new decorative ribbons.

MICHÉLE KEY LOOKS/PIECES: Influences from the world of sport are visible in Michele’s SS15 skirt collection through the use of cloth as well as technical finishes such as elasticated waistbands and rounded side slits inspired by running shorts. The narrow silhouette remains the dominating shape for trousers. Different variations of length, especially ankle length styles create new options.

COLOUR PALETTE: Soft, feminine colours such as blue and pink are combined with fresh white, giving a modern, classic look. Also to be found are natural greens and yellows, as well as exotic and contemporary checks and prints.

COLOUR PALETTE: For their range of skirts, individuality emerges triumphant with diverse colours and patterns all on offer, such as cool pastel shades and figure-flattering snake prints. Their trousers see a breezy lightness of delicate colours on show, with luminous yellow, air blue, sea green, silver and pale rose taking centre stage.

Futura, Menswear and Footwear in Ireland | July 2014

SEIDENSTICKER

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showtalk

showtalk GDS 30 JULY – 1 AUGUST DÜSSELDORF

PURE LONDON 3-5 AUGUST LONDON

MODA 10-12 AUGUST BIRMINGHAM

MOMAD METROPOLIS 12-14 SEPTEMBER MADRID, SPAIN

At the heart of the UK’s fashion trade scene, Moda has become a destination for brands and buyers the world over in pursuit of mainstream fashion across every sector.

The forthcoming edition of Momad Metropolis will take place within the largest showcase for fashion and trends in Southern Europe, and will coincide with Mercedes-Benz Fashion Week Madrid and the trade shows, Bisutex, Intergift and MadridJoya, providing visitors with a first-hand insight into the latest new ideas in clothing, footwear, accessories, jewellery and decorative items

In addition to a wonderfully comprehensive fashion offering spanning everything from accessories, footwear, lingerie and swimwear through to the latest menswear and womenswear collections, the July edition will boast a full programme of seminars, debates and catwalks to further enhance the visitor experience. The latest trends for Spring/Summer 2015, meanwhile, will be made available to trade visitors in Halls 17-20 of the NEC Birmingham.

In total, these trade events, which are organised by IFEMA, will bring together some 1,800 brands and host approximately 40 fashion shows. 110,000 visitors from 70 different countries are also expected. For the September edition, Momad Metropolis will focus on sections aimed at children, men, sports, swimwear and lingerie, as well as eco fashions.

Moda is fully embracing e-commerce in its August edition which will see the introduction of a new seminar and feature area dedicated to online retail. The E-Zone Live is set to create a new inspiration hub for e-commerce, combining the best products and services with practical business advice for the benefit of all Moda’s visitors.

Pure London, the premium event for progressive fashion buyers, has revealed the plans for its re-edited footwear and accessories section confirming a stellar line-up of brands, ahead of the August edition of the show. The forthcoming edition of GDS, which kicks off on 30 July, will see the popular trade show enter a new era, with significantly earlier dates and an all-new, one-of-a-kind trade fair concept.

A hand-picked selection of industry experts will contribute to a full programme of free seminars and workshops which will take place in the stand-out area throughout the three day show. Topics including effective web design for fashion retail, online payment solutions, product photography, logistics and fulfilment, returns and omni-channel EPOS systems will be among the core discussion points in this area.

Momad will also organise a number of events and activities such as various exhibitions organised in collaboration with the Footwear Museum of Elda and a selection of design and fashion schools. On top of this, there will be a multitude of meetings arranged between exhibitors and foreign buyers.

Taking place at London Olympia from 3-5 August, 2014, the popular trade show will showcase forward-order SS15 and short-order AW14 collections across contemporary womenswear, young fashion, footwear and accessories.

To make orientation easier for attendees, the three themed worlds at GDS – Highstreet, Pop Up and Studio – have been given distinct colour coding with characteristic imagery as sub-brands.

Building on the changes unveiled at the February show in its ready-to-wear sections, the August edition will see Pure London redefine its footwear and accessories proposition to enhance the identities of both areas. As a result, brands will enjoy a brighter space and the changes will improve visitor experience bringing more buyers to the section.

The collections featured in the ‘Highstreet – The Modern Pulse’ world cover everything from modern to sporty and classic. Exhibitors here will include Camel, s.Oliver, Kangaroos, Skechers, Buffalo, Donna Carolina, Gabor, Lloyd, and Vagabond.

Two exciting new sections in the footwear and accessories area allow for a number of exciting additions to the show. The Emerging Brands section, which will play host to a mixture of 17 footwear and accessories brands, will showcase the finest in iconic capsule collections and exciting, directional product,

Elsewhere, internationally renowned brands such as Birkenstock, Finn Comfort, Ganter and Sioux will be among the numerous exhibitors in the comfort sector, while new exhibitors in Highstreet include labels such as Gant, Lacoste, Marc O’Polo, Napapijri, Giesswein, and Viking.

In the accessories area in the newly-opened Upper West Hall, Pure London will debut another new section this season in the form of

‘Studio – The Premium Note’ is the platform for premium labels such as Ash, United Nude, Attilio Giusti, Chie Mihara, Dinkelacker, Franceschetti, Jaime Mascaro and La Martina. Newcomers will include Kennel & Schmenger, Barbour Footwear and Patricia Pepe.

The Accessories Launch Pad, meanwhile, is specifically aimed at new smaller brands and will play host to exhibitors including Indian jewellery designer Felix Bendish, scarf specialist Cloppies and directional bag manufacturer Salvei & Sean.

‘Pop-Up – The Urban Groove’ is set to be a lively marketplace for trendy streetwear and will see manufacturers such as Dr. Martens, G-Star, Panama Jack, Replay and Pepe Jeans Footwear will present their new collections.

In addition to a diverse mix of first-time exhibitors, including Cloud Footwear, Lelli Kelli, Bunker and FlopZ, Pure London will welcome a number of returning brands, such as Nica, Fiorelli, Sam Ubhi, Bibi and Dyrberg Kern.

Along with GDS’s new appearance in July 2014, a new re-worked trade fair concept, tag it! by GDS, will be launched. This concept targets international manufacturers and resellers of shoes and accessories with a focus on Jawbreaker private label production.

Futura, Menswear and Footwear in Ireland | July 2014

The trade show will take place in Halls 2, 6, 12 and 14 at Feria de Madrid. Hall 2 will present the Momad Showrooms; Hall 6 will bring together the immediate delivery fashion firms as well as youthful urban fashion; Hall 12 will host medium-range and high-end footwear, bag and accessory firms, and Hall 14 will feature clothing, swimwear and lingerie.

Further details online at www.purelondon.com

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Futura, Menswear and Footwear in Ireland | July 2014

showtalk Mc Cotter Agencies · Chris Curtis · Suite 3, 9-15 Queen Street · Belfast BT1 6EA · +44 2890 327 770 · chris@mccotterandson.co.uk · www.brax.com

website review THE AUTUMN GIFT & HOME FAIR CITYWEST EXHIBITION CENTRE, DUBLIN 17-20 AUGUST A must for retailers looking for pre-Christmas stock, the Autumn Gift & Home Fair functions as a veritable one-stop-shop to view the largest choice in fashion accessories and jewellery in Ireland. The forthcoming event will take place at Citywest Exhibition Centre, where it will start on Sunday 17 August and run for four days, winding up on Wednesday 20 August. A diverse exhibitor mix will ensure an eclectic selection of beautiful goods and gifts, including fashion jewellery and accessories, scarves, bags, and assorted leather goods. Brands exhibiting range from Lichfield Leather and WS Handbags to Corona Silver, Astra Trading, Dr. Bear, Absolute Jewellery, Secrid Wallets, Erin Knitwear and SSP Hats. A highlight of the show promises to be a specially designated area, ‘Yes, It’s Irish’, which will showcase over 60 of the finest Irish designers, producers and craftsmen whose respective designs and creations are 100% Irish-made. Exhibitors here will include everyone from Mad 4 Hats, Mill House Studio, Hata Headwear and Carna Clothing to Traffic Attic, Hazel Greene, Monson Jewellery, K Kajoux Jewels, Button Studio and Eamon LeahyDesigns.

the site

www.purpletag.ie OVERVIEW Steve Graham, who has almost 25 years’ experience in the shoe business thanks to his involvement in his family-run business, Graham Shoes, has joined forces with Fred Karlsson, founder of DoneDeal.ie, Ireland’s biggest classifieds website, to create a brand new online footwear store called purpletag.ie. The website has just recently launched, but by all accounts, its colourful, userfriendly layout, along with its impressive collection of all the latest brands, will ensure a huge amount of success for the duo.

LAYOUT Online stores often have a tendency to be a little too busy and fussy for many of their customers; thankfully, purpletag.ie keeps it simple with a modest template that uses large fonts and strong imagery, while the various collections are categorised rather neatly. As you would expect from a website called Purple Tag, the most prominent colour throughout is indeed purple, which, against the white backdrop, is quite striking.

Further details online at autumngiftfair.com Millhouse Design

CONTENT Purpletag.ie has footwear for everyone: women, men and children. The website offers all the latest collections from national and internationals brands such as Bourbon, Amy Huberman, Clarks, Fitflop, Crocs, S.Oliver and Converse. There is also a section for discounted items for the keen bargain-hunters. A handy filter option, meanwhile, makes the search for the perfect pair of shoes, boots or sandals even easier. Purpletag.ie also offers both free deliveries and free returns, another excellent reason for purchasing online.

SPECIAL FEATURES At the time of going to press, Purpletag.ie did not have any special features. There are links to additional information such as Frequently Asked Questions, which details everything you need to know about shopping online in general, as well as a section that documents previous customers’ feedback and provides the option of leaving your own thoughts on your shopping experience.

SOCIAL MEDIA PLATFORMS As the online store is still in its infancy, their presence across the various social media platforms such as Facebook, Twitter and Instagram has yet to take off, but with technology-mogul Fred Karlsson at the helm of Purpletag.ie, it should only be a matter of time before their presence is felt.

ROOM FOR IMPROVEMENT Lichfield Leather Corona Silver

Apart from developing their social media content, Purpletag.ie could benefit from providing customers with additional information about the various brands they stock. A news section or a blog about what’s hot and what’s not in the world of footwear would also be well received. Another useful addition could come in the form of some trends sections or a style gallery which could show lifestyle images of the various footwear being worn. Just a thought!

SUMMARY For a website that has just launched, Purpletag.ie deserves high praise. Customer feedback is excellent and justifiably so: it’s an online store that is easy to navigate and even easier to use. It is currently the only Irish footwear online store in the country and anyone trying to join them in this market has big shoes to fill.

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style files - footwear

upcoming footwear styles IPANEMA

MARCO TOZZI KEY LOOKS/PIECES: Inspired by international trends, the SS15 collection is particular diverse and features everything from young fashion to classic elegance and athletic comfort. In addition to the main ladies’ shoe range, Marco Tozzi has put together his own children’s shoe collection, as well as a contemporary handbag line tastefully co-ordinated with each collection. COLOUR PALETTE: Classic summer brights and pretty pastels are found alongside a host of neutrals and earthy colours.

KEY LOOKS/PIECES: For their upcoming SS15 season, Ipanema presents the most diverse collection of flip-flops available in Ireland with over 30 styles for women, men and children. Exuding sophisticated charm with the boldness of summer, the brand’s various designs truly are representative of Brazilian neighbourhood from which it takes its name. COLOUR PALETTE: The men’s range feature strong, masculine colours with some subtle designs injected to add a little fun, while the ladies’ flip-flops, sandals and wedges are decorated with delicate appliques, embossed patterns and a spectrum of colours. The children’s collection, meanwhile, includes new sandal shapes adorned with kittens and baby elephants.

MEPHISTO KEY LOOKS/PIECES: The theme behind the French shoe manufacturer’s SS15 range is casual deluxe. As a result, the ladies’ collection includes sandals with slim-fitting silhouettes and dressed with beautiful leather materials, including metallics such as rosegold or bronze finishes, and completed with stitching and jewellery effects. The men’s collection, meanwhile, sees the introduction of a number of styles which are modern, functional and ideal for both business and out of office wear. The range now also includes both narrower and wider fits.

JOSEF SIEBEL KEY LOOKS/PIECES: SS15 marks the official launch of the first Gerry Weber footwear range in Ireland. This exciting collaboration with the international design house, offers a contemporary, sophisticated and design-led collection with the quality of manufacture and use of comfort technology upon which Josef Seibel has built its reputation.

COLOUR PALETTE: The colourful spectrum of suedes and leathers in the ladies’ collection exudes sporty summer elegance, while new calf leathers in rich browns, chestnut and black tones feature in the men’s range.

COLOUR PALETTE: A fashionable mix of warm summer brights, classic neutrals and, for a more conservative appeal, a selection of elegant dark tones.

s.OLIVER

LEGERO

KEY LOOKS/PIECES: A sporty SS15 collection in which sneakers in all variations provide the central fashion theme for the ladies’ range. Other key styles include pointed ballerina shoes and classic pumps.

KEY LOOKS/PIECES: Several new additions make Legero’s SS15 collection one to note. Saslo Comfort + Sport, a crossover shoe with a modern hybrid look, successfully combines outdoor gear and streetwear, while Topino Surround is a casual comfort sneaker that acts as an urban traveller. Elsewhere, two new super-light, ultra-soft moccasin models, Amelia and Messina, are must-haves for sensitive feet.

A casual vibe underscores the men’s collection, which features uncomplicated sporty shoes such as canvas designs and synthetic/velour models. The kids’ collection, meanwhile, focuses on sporty styles with a clean look and includes loafers, ethno sandals and summer boots.

Agent Marcus Baker will be showing the collection at MODA (11-13 August), in the Absolute Hotel, Limerick (27-28 August) and at Unit 23, Room 8 in Fashion City, Dublin 24 (1-5 September).

COLOUR PALETTE: Distinctive animal prints, such as snake, lizard, leopard and zebra, are significant for the sneaker collection while key colours include light grey, turquoise, royal blue, white, gold and silver.

COLOUR PALETTE: A diverse summer palette encompasses everything from bold blues, rich reds and pretty pinks to neutrals such as beige, cream and white.

Calm shades determine the look of the men’s collection in which colours, including sandy shades, navy, black and cognac, are specifically used as decorative elements.

SUPERFIT LUNAR KEY LOOKS/PIECES: Characteristically diverse, Lunar’s shoe range encompasses a host of styles, including fashionable shoes, comfortable boots, sandals and slippers. Glitter and daring colours coupled with purse-friendly prices provide a strong draw. COLOUR PALETTE: Fresh summer colours, whether monotone or in stylish combinations, make for a collection that turns heads for all the right reasons.

Futura, Menswear and Footwear in Ireland | July 2014

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KEY LOOKS/PIECES: Available in sizes 18–43, the SS15 collection offers shoes for all adventures with cute first walkers, sporty trainers, fashion high-tops, stylish sandals and indoor/outdoor canvas shoes. Also include is a ‘Back to School’ range. Agent Marcus Baker will be showing the Superfit collection at MODA (11-13 August), in the Absolute Hotel, Limerick (27-28 August) and at Unit 23, Room 8 in Fashion City, Dublin 24 (1-5 September). COLOUR PALETTE: A broad palette based around seasonal fashion colours.

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Award winning jewelley for over 20 Years

Next ISSUE issue NEXT

Stock Service

Our August issues of Futura, Menswear in Ireland and Footwear in Ireland will focus on Fashion From Northern Ireland .

Award winning jewelley for over 20 Years

An interactive issue with suppliers of menswear; ladies and footwear and Vox pop interviews with a series of Northern Ireland Retailers.

• Complete School Uniform Range

Tel: 042-937 9148 M: 087-243 4059 E: Dorothy@coronasilver.ie www.coronasilver.ie

• Stock available throughout the year • Peronsalised Service for every customer • Embroidery & Printing Service

Stock Service

In addition we will also look at more of Spring / Summer 2015, collections, with a special Focus on Danish Collections and out and about at Fashion City.

• Corporate and promotional clothing suitable for every event Derek Eakin Ltd Tel: +353 (0)49 555 2286 email: schoolwear@derekeakin.com web: www.derekeakin.com

Failsworth Millinery Hats and Headpieces for all Occassion from Stock

Menswear in Ireland will be casual with denim and street wear updates , day wear and casuals all part of the S/S 2015 mix.

Tel: 042-937 9148 M: 087-243 4059 E: Dorothy@coronasilver.ie www.coronasilver.ie

Footwear in Ireland will focus on mens, ladies and kiddies footwear with a preview on S/S 2015 and the latest from

1984 - 2014

Kay Thornton Mob: 0044 7764860560 Showroom and Stock at:-

brand leaders.

THE IRISH SCHOOLWEAR BRAND. School Knitwear, Shirts, Blouses, Jackets, Softshells, Embroidery, MENS KNITWEAR.

Unit 26C, IFC House, Fashion City, Ballymount Rd., Dublin 24

COPY DATE JULY 29th 2015.

Tel 01-429 5770 Email: sales@hattitudeltd.com

Year round full stock service. AGENTS: SAMMY FARRAR 01 671 5199 EAST/SOUTH ALBERT SHERLOCK 087 202 7518 WEST/NW JEFF FARRAR 01 671 5199 N EAST

Underwear Sleepwear Loungewear Sportswear from stock to 6XL all year around

Contact: John Hayes Mobile: +087 2100373 john.hayes@jockey.com www.jockey.com F50 F66

Deer Park Knitwear, Monasterevin, Co Kildare. T:(045) 525584 E: info@deerpark.ie W: www.deerpark.ie

Thought THOUGHT for FOR the THE Month MONTH “Success comes from taking the hand you were dealt and using it to the very best of your ability.”

www.1880club.com Douglas & Grahame 048 - 9332 7777 F51 F67

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