Building a Million Followers
FOXTERRA DESIGN Justin & Nate Fox have amassed an enormous social media following that has helped to propel their brand past their wildest imaginations. BY JOE TRUSTY PHOTOS: Jeri Koegel
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ew have been able to capitalize on branding as successfully as Foxterra Design has. These days pool companies rely on the internet the way the generation that preceded them relied on the Yellow Pages. The way that we consume information is much different than in generations past. Today, people are as likely to stumble across brands on their smartphone as they are while flipping through channels on their TV at home. How consumers interact with the brands they engage with has also definitely changed over the past decade. With platforms like YouTube, Instagram, and TikTok quickly supplanting traditional forms of consumable media, the rise of the Social Influencer has become a real thing. No where is this more true than in California which has one of the most socially engaged populations in the country. In a world where over 167 million TikTok videos get watched each minute, it’s clear to see that social media is winning the fight for eyeballs.
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POOL MAGAZINE - VOL 2, ISSUE 3
