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Current Trends of Value-Added
Poultry Products Neha Rawat, Deepa Saini, Taru Negi and BL Saini Department of Food Science and Technology, GBPUAT, Uttarakhand-263145, India, Division of Animal Genetics, ICAR-IVRI, Izatnagar, 243122, U.P., India
Introduction Indian poultry sector is divided into two sub-sectors, one of them is highly organized sector with around 80% of the total market share and the other sector is unorganized sector which is around 20% of the total market share. Egg is one of the nutritious livestock products, which is rich in protein (providing around 12% of the Daily Value for protein), essential amino acids, vitamins such as vitamin A, vitamin B6, B12, and minerals such as iron, phosphorous, selenium, choline. Being rich in Lutein and zeaxanthin, it has also been included in the category of functional foods. Functional foods are those foods which provide additional health beneďŹ ts beyond its basic nutritional property. Lutein and Zeaxanthin can lower the risk of agerelated macular degeneration (AMD) which is one of the key causes of blindness in people over 65 year of age. Poultry is well embedded with nutrients like protein, vitamins, and minerals, such as iron, selenium, zinc and B vitamins. It is a wonderful source of B12. Red meat being high in saturated fat is considered less healthy. Chicken meat rich in monounsaturated fats, essential polyunsaturated fatty acid like omega-3 fats and hence is considered healthy in comparison to red meat.
registrar general of India, about 715 of Indians over the age of 15 are nonvegetarians. India's population is expected to rise from 1.33 billion at present to 1.65 billion by 2050. With a population growing at such a rate, problem of dealing with malnutrition and hunger becomes an important issue. So, to ensure nutritional security it is important that people must be provided with high protein diet which is more effective as compared to other components of the food. Egg and Poultry meat are a rich source of protein for the nonvegetarians. According to National Sample Sur vey Organization, a
growth in per capita income is shifting consumer preferences from cereals to fruits, vegetables, dairy and meat. As reported by McKinsey and company, the per capita chicken consumption is set to grow from 3.2 to 9.1 Kg by 2030, on account of rapidly changing consumption behaviour of individuals. In household food consumption, share of poultry and other meat is expected to grow from 12 % to 24% by 2030 (if growth momentum is as per expectation). Poultry meat is cheaper as compared to other meats like ďŹ sh, lamb etc. and hence available at affordable prices.
Food Habits In sample registration system (SRS) baseline survey 2014 released by
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Some of the value-added poultry products are explained below in brief: Poultry Planner | Vol. 23 | No.01 | January - 2021
