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POWERHOUSE GLOBAL MAGAZINE (PGMAG)
INTERVIEW WITH:
MARK D. DEMERS (MD) PGMAG: Mark, welcome to today’s interview with Lady Anita. MD: I would like to thank you so much for this opportunity to share with people! PGMAG: Please briefly introduce yourself to our readers. MD: I believe that my parents named me “Mark” because they knew I would fall in love, and have a long career, with technology “Mark”eting. I’m a passioned, humble, selfless, fearless leader that believes that, like in life, communications, trust, commitment, and respect solve a lot of problems. I worked for world leading software companies and start-up’s, in a variety of technologies and in most every position within marketing from product management, product marketing, channels, public/investor relations, even running marketing and now am privileged to run global industry marketing at SAS responsible for all of SAS’ industry messaging, market/product offerings/positioning, content and thought leadership and with my team providing critical industry-centered sales support. PGMAG: As a leading voice in the technological industry, what are some of the ways that could support business recovery amidst covid-19? MD: The global pandemic of COVID-19 is an unprecedented event unlike anything we have experienced in our lifetime. The financial impacts of the COVID-19 pandemic are still widespread
10 APRIL 2021
and deeply felt. SAS, being the leader in Analytics and Artificial Intelligence, when COVID hit, we implemented internally what we called an Incident Command System (ICS). Immediately we assessed the impact on our customers in Industry to determine how we could be there for them to save lives and save businesses. One thing we know unequivocally is that data and analytics provide the key insights needed for most every industry. Let me give you a couple of short examples. To start with, right now, the world is in the most harrowing vaccination rollout in history. Determining how to distribute doses where they are most needed and in the right quantities while preserving vaccine integrity, depend on
