www.powerhouseglobalmag.com
THREE GOOD REASONS
TO WRITE A BOOK There are many reasons why entrepreneurs, leaders, businesspeople want to write a book about what they do. For example, they may want to share their knowledge and insights with a wider audience; they know that being an author lends them authority; having a book with their name on the cover feels good and looks good.
— BY KAREN INCE
T
here are many reasons why
enhance your professional image?
entrepreneurs, leaders, businesspeople
The reality is that very few people make a lot
want to write a book about what they
of money directly through book sales. It’s not
do. For example, they may want to share their
impossible and there are ways to increase the
knowledge and insights with a wider audience;
likelihood of that happening. But in business
they know that being an author lends them
a book can do so much for you, that you can
authority; having a book with their name on the
afford to give it away in return for the increased
cover feels good and looks good.
visibility, goodwill and credibility that it will
Imagine being a speaker at a conference and
create for you. Of course, this is assuming that
being able to say to the organisers that you will
your book is good. And why wouldn’t it be?
give away ten copies of your book or give a copy
After all, you’re not going to produce something
to everyone in the audience. How lovely would
that reflects poorly on you, are you? But many
it be to go to a professional or networking event
people, sadly, do exactly that.
and say to someone you’ve just met – “Here, let me give you a copy of my book. Who shall I sign
And this leads us to the biggest WHY of writing
it to?” Would that make you feel good? Would it
a book about what you do. It’s all in the process.
36 APRIL 2021
