Beauty Biz year 13 issue 6

The Essential Business Guide for Salons and Spas

Year 13 Issue 6

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CONTENTS ON THE COVER

30 The Latest Tanning Releases For Summer 2020 - Sunescape

REGULARS

08 Editors Letter 28-29 Industry News 50-52 Beauty Shop 54 Dateline City

FEATURE

10 Born To Shine 12 10 Mintures with Terri Vinson

SALON PROFILE

14 A Shining Diary 16 LoveBeauty Skin Clinic

AUSTRALIAN BEAUTY INDUSTRY AWARDS 18-25 Winners Announced!

DERMAL

32 To Mix Or Not To Mix, That Is The Question By Rebecca Miller 34 Seven Habits of a Successful Clinic By Gay Wardle 36 Microneedling By Corri Mathews

AESTHETICS

40 A Smooth As Silk

SKINCARE

42 Neem Oil By Jeni O’Dowd

PROFILE

44 Leading Mineral Cosmetics Brand ISSADA, Announces Launch Of Clinical Skincare

NAILS

48 Traditional Nail Education VS YouTube

By Lauren Burton

BLOGS

56 A Collective Tidal Wave By Gry Tomte 58 Just One Thing By Julie Cross 60 How Do You, Do You By Lisa Conway 61 20 Takeaways from 2020 By Paul Frasca

BUSINESS

62 When The Beauty Industry Zig’s, How Do You Zag By Robyn McAlpine 64 6 Tips On How To Hire Staff By Jessica Kidner 66 Social (Salon) Shopping By Danielle Hughes 68 5 Ways To Be A Conscious Leader By Tamara Reid 70 Is It Time For A Bran Tweak Or A Brand Revamp By Sarah Garner 72 Crafting A Culture of Generosity By Elle Wilson 74 Salon Sales – The Perfect Fit Out By John Kasapi

Beauty Biz PUBLISHER

Linda Woodhead linda@mochapublishing.com.au

EDITOR

Clare Lamberth clare@mochapublishing.com.au

Editor’s Editor’s Note

ADVERTISING MANAGER Nina Barbara nina@mochapublishing.com.au

ART DIRECTOR

Kellie Woodhead kellie@mochapublishing.com.au

ADMINISTRATION

Jess Richmond jess@mochapublishing.com.au

CONTRIBUTORS Clare Lamberth Kym Krey John Kasapi Rebecca Miller Gay Wardle Corri Mathews Jeni O’Dowd Lauren Burton Gry Tomte Julie Cross Lisa Conway Paul Frasca Robyn McAlpine Jessica Kidner Danielle Hughes Tamara Reid Sarah Garner Elle Wilson

OFFICE

PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 mail@mochapublishing.com.au www.mochapublishing.com.au

DISTRIBUTION

Australia Post - Print Post 100005498

PRINTING Printcraft

PUBLISHED BY mocha publishing

PUBLISHERS OF

HAIR BIZ, Beauty Biz & Barber Shop Beauty Biz is published six times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Beauty Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Beauty Biz are not necessarily those of the publisher.

No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2020 mocha publishing All rights reserved.

What a Year!

Well what a year 2020 has turned out to be.

An emotional roller coaster filled with dizzying highs, and earth-shattering lows for us all.

I hope that no matter where you are, you’re able to take a moment, during this time, to pause and reflect on the wild ride that this year turned out to be.

Please take time to be kind to yourself. To breath in all that 2020 has been. To honour the journey you have been through this year. No matter what that looks like. And to find some kind of peace with it all to be able to move forward into the New Year.

A New Year always brings with it a renewed sense of excitement and anticipation for what lies ahead.

In this issue we pay homage to all of the incredible individuals and business who bravely partook in the 2020 ABIA’s. To put yourself forward in the midst of a Global Pandemic is no half-hearted feat. This year’s ABIA’s took on a new virtual spin as our industry came together online to celebrate. The live and support flowing through the live stream as each award was read out was truly heartwarming and gave me a strong sense of pride in our industry. That even though we were all so far apart, it felt like we were in the same room, congratulating each of the entrants. A massive congratulations to each and every winner in this year’s ABIA’s you should be so proud of all you have achieved this year.

See our specials ABIA feature inside.

A special shout out goes to our 2020 Beauty Squad team who, whilst we have announced their victory, have not had a chance to celebrate together in the Beauty Squad House. We cannot wait to bring you all together in the New Year and truly celebrate your victory together.

The ABIA’s are back in 2021 with nominations opening on the 1st February. I’m looking forward to seeing so many of you in person for an extra special ABIA celebration in Sydney in 2021 as the awards returns to it’s home at The Star (god willing).

Beauty Squad will also return in 2021 with entries also opening on the 1st February.

This issue I’ve curated some incredible contributors for you, to help equip you with the tools and strategies you need to launch into 2022 with a BANG! Gay Wardle shares 7 habits of Successful Clinics, Robyn McAlpine teaches us how to stay agile as Therapists in an ever changing industry, Rebecca Miller teaches us how to effectively mix our cosmeceutical formulations for maximum benefits, and we introduce you to Terri Vinson’s new book and the incredible wisdom she has to share with our industry.... just to name a few.

I wish you all a happy, super busy and wildly profitable Christmas New Year period. I hope you get to take some time to stop, relax, celebrate and be with your family wherever they are in the country during this time.

Thank you for continuing to support me, Beauty Biz, the ABIA’s and Beauty Squad. Have a safe and happy break.

Sending you all Christmas wishes and so much love during this time.

Clare xo Clare Lamberth, Editor

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FEATURE

Shine

BORN TO

For the past 22 years acclaimed Makeup Artist, Melanie Burnice has been beautifying the world’s best actors, muso’s, performers, royals and global business leaders. Founder and Director of Beauty Boss Business, Melanie knew she had a voice and enough knowledge that it would be worth sharing with others and do some good in an industry which has brought her so much joy throughout the years.

Awed by their journey and their stories as much as their talent, Melanie shares about the conversations in the chair “ it has always left me with inspiration, wisdom and valuable tools I can use in life and business”.

showcasing diversity and individuality, we can affect change. My ethos of Uniting, Nurturing and Empowering flows through my veins and is the powerful message that I stand behind in all that I do.” Says Melanie

This lead her to create the award winning podcast “Brilliant Brains and Beautiful Minds”. Melanie thrived delving into personal stories, business journeys and tapping into experts who’ve mastered their skill. An insight as to what makes people tick, their purpose, drive and mindset. Honest conversations showcasing diversity of humankind on the how and the why people do what they do.

Now, in 2020, Melanie has just taken out the Gold Award for Solo Entrepreneur of the Year and Podcast of the Year in the prestigious 17th annual Stevie Awards for Women in Business.

“Coaching others who want to achieve success, breakthrough barriers and forge a strong path of their own is so exciting and a wonderful adventure I get to be on with others. Finding your own wings is an empowering moment in life but guiding others to help them fly is an unbeatable high! My sense of curiosity has had me asking WHY from a young age (Yes I was that child & that adult). I love people, understanding mindset, purpose and always wanting to learn and know more, I love finding out what makes people tick and seeing the beauty in magical moments all day long.”

HOW DID YOU FIRST GET INTRODUCED TO THE PROFESSIONAL BEAUTY INDUSTRY?

“I have a strong presence across my industry that has awarded me much success and happiness throughout the years. I’ve a natural inner drive and ability to bring people together, inspire and educate. I believe when we stand united, 10

Beauty Biz Year 13 Issue 6

We take a deeper dive into Melanie’s journey. From Make Up Artist and Podcast host, to founder of The Makeup Artist Guild Asia Pacific & the Makeup Artist Guild Awards and so much more.

When I was young I loved experimenting with makeup and hair products, and then I my late teens through dance and performing arts, we learnt makeup and I fell in love with it even more. I was 19 when I decided I would save and do a full time makeup course which I did when I was 21. I’ve never been able to do anything half hearted so I studied hair in the evenings and gave myself every opportunity to learn about everything. I learnt early on skin was such an important factor in makeup so I read and learnt and asked a lot of questions.

I was able to guide my clients and it felt fantastic to be able to help on so many levels not just create a look for them.

TELL US ABOUT BEAUTY BOSS BUSINESS.

After years of running my production company I was always juggling between business and beauty so I found a name that I thought represented who I am! Being an entrepreneur isn’t for everyone, but if I was going to do it I wanted to own it.

Beauty Boss Business is education and honest stories of real people in business who share their candid stories and the reality of working for yourself with great tips and information to help small businesses owners and freelances succeed and feel that they have someone to walk the business journey with.

Beauty Boss Business is growing and we will create Beauty Boss Education next year which will be a grand scale of education around beauty and business.

HOW HAS 2020 CHANGED THE WAY YOU DO BUSINESS?

I was writing a book to help guide the many talented industry people I work with break through all of the information out there on business and give them what they needed and, in a way, that they understood. 2020 I was locked in to present at the biggest beauty and Makeup trade shows in New York, Amsterdam Las Vegas and Vancouver and more were in the pipeline. I would share my knowledge on stage and the book was an offering.

When Covid hit I held the book from the final edit as I thought that the book wouldn’t be the right angle during Covid. So, I looked into my 2021 strategy and the online course was meant to be delivered then, so I switched it up and brought the online course to life and presented virtually at the trade shows. I have had such wonderful feedback And have already been locking in dates to present for next year.

I also launched the podcast/vodcast Brilliant Brains and Beautiful Minds.

My production company created the content for Brilliant Brains and Beautiful Minds to keep it ticking over and my awards platform really nurtured our artists during a really tough year.

It was a year to give back and not to take.

Support acceptance, compassion, empathy and love were on the agenda and that’s how I chose to work through Covid.

I was faced with many mental health calls from wonderful people in my industry, so I chose to share my personal history, be vulnerable to ensure to others that there’s always light at the end of the tunnel when you learn how to reframe the mindset.

CONGRATULATIONS ON YOUR RECENT AWARD. HOW HAS THIS IMPACTED YOU AND YOUR BUSINESS AFTER EVERYTHING THAT’S GONE ON THIS YEAR?

It’s been wonderful to be recognised as solo entrepreneur of the year. Juggling 3 businesses can be tough and sometimes a lonely journey and I’m so grateful to have been acknowledged on a global playing field up against 1200 talented entrants.

Entering awards for me really gives you a sense of where you’re at, last year in New York I took home the silver and the bronze so to come away with 2 golds I was beyond excited and it reminds me how much I continue to grow and evolve and I’ll keep doing that in business and life as that’s what makes it an exciting journey and feeds my unwavering curiosity with life!

I feel since social media came into the game as a business owner I needed to learn to adapt quickly and frequently.

I’ve always allowed myself within my business core values to remain open to the opportunities and possibilities and allow my curious nature to explore. I feel when Covid came about I had a month of the Covid breakdown like the rest of the world, spent sometime in the bush to comeback to peace and then chose to write my story for 2020 and not have it dictated to me by someone or something other than me.

I’ve always walked my own path whether it was the right one or not. I’ve made my mistakes and owned them, so I thought with everything life has thrown at me already, nearly declaring bankruptcy, depression, serious car cash, I’m still here so what will I create or do to add value to this life and not just for me but for the industry that has given me so much joy over the years.

WHAT DO YOU HAVE COMING UP NEXT FOR BEAUTY BOSS BUSINESS?

The 7C strategy education platform is in full swing and will continue to grow, we will look at creating a subscription base late next year so the beauty industry can keep up to date with the businesses side of their craft in a fun and easy format! We will launch the beautyboss.education platform in March which will be very exciting and I look forward to sharing it with your readers.

Season 2 of “Brilliant Brains and Beautiful Minds” will launch, my production company is creating content for brands and my awards platform will continue to support artists. 2021 here we come.

You can listen into Melanie’s podcasts via iTunes and Spotify. www.beautybossbusiness.com @beautybossbusiness

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FEATURE

10 MINUTES WITH

TERRI VINSON

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Beauty Biz Year 13 Issue 6

Terri Vinson is a Cosmetic Chemist and expert in the science of skin for over 15 years.

Terri thrives on exposing the misinformation and confusion surrounding many cosmetic ingredients, debunks current skin ‘mythology’ and provides easy to digest information on all the common skin issues and concerns in her new book, Skinformation.

We spend 10 minutes with Terri to learn how she got started, how her skincare line got started and how Skinformation came to be.

CAN YOU TELL US A LITTLE BIT ABOUT YOURSELF?

I am a self-confessed science nerd who is totally committed to making a difference in the beauty industry! I am also a cosmetic chemist, skin scientist, and the founder and formulator of Synergie Skin. I began my career as a senior science teacher in my twenties as I have always been deeply compelled to inspire, educate, and create a curiosity and love of learning all things science. I later transitioned to a role as formulator educator for a cosmeceutical company. In the early 2000s I made a leap of faith and opened a start-up skincare clinic in Melbourne. My role there was to create skincare and consult with clients. This was gold to me and formed the basis of my Synergie brand today. Synergie Skin organically grew as global cosmeceutical brand allowing me to ultimately marry my passions for skin science, beauty and the confidence that brings.

Fast forward fifteen years and I am so grateful to be considered an expert in my field today.

When I’m not formulating in my Melbourne lab, I frequently lecture at cosmetic medicine conferences, contribute to renowned aesthetic publications, and have just released my first book: Skinformation, A Clean Science Guide to Beautiful Skin.

HOW DID YOU GET STARTED IN THE INDUSTRY?

I worked my way up the corporate ladder as an educator and formulator for a cosmeceutical company. Still, I always felt the industry was missing a key component - empowering the customer with a scientific understanding of their products. The ‘why’ is just as important as the ’what’ in using skincare. Although the clean beauty movement is big now, it was unheard of fifteen years ago. No one was producing ‘clean science’ products and there were no female scientists responsible for both formulating and controlling their brands. I felt the industry was ready for evidence-based products that produced results with the highest safety profile I could offer.

I had big ideas and just knew that I had to go out on my own to bring my vision to life.

HOW WAS SYNERGIE SKIN BORN?

The idea of Synergie began with my notebook and pen whilst I sat at a cafe at Chadstone Shopping Centre in Melbourne, waiting for my daughter to come out of a movie. I had the urge to brainstorm what I could uniquely offer: female scientist, understands women’s needs, evidence based results, clean science advocate, able to take a formulation from inception to shelf - my creative insight began to crystallize.

I spent my savings (AKA running away money) renovating a little shop in Camberwell, Melbourne, that would become my clinic. My formulations began with one product, Vitamin B3 serum, which interestingly remains my biggest seller to date. I had my products made by a local compounding pharmacy according to my specific formulas and methods. In those days making a 5-litre bottle was a huge order. I would sit a trestle table in the back room of my Camberwell clinic labelling bottles and packing orders.

WHAT HURDLES IN FORMULATING A PRODUCT RANGE DID YOU HAVE TO OVERCOME?

As a mum, I have always felt that if I will not put it on my face, or my children’s faces, then I will not put it on my customer’s face.

This was just as important as creating products that really made a difference to skin using ingredients backed by scientific data.

Encompassing this philosophy, I later coined the term ‘Clean Science’ meaning all Synergie products are formulated without the addition of questionable ingredients, such as parabens and artificial fragrances. Embracing clean science certainly cones with challenges. For instance, it’s incredibly hard to find a ‘clean’ preservative, and often I have to search far and wide for the right ingredient that meets my guidelines. The most difficult product to perfect has been ÜberZinc daily protective moisturiser with 21% Zinc oxide. Zinc is a wonderful antiinflammatory and natural mineral sunscreen but is renowned for being super tricky to formulate with. It took me years in the lab, but I am proud of this elegant moisturiser with built in UV protection that has been a best-seller for many years.

Manufacturing in Australia was also a given for me. Sure, it would have been cheaper to manufacture overseas, but keeping jobs in Australia and supporting the Australian economy, particularly in light of the COVID pandemic, is far more important to me.

CONGRATULATIONS ON YOUR NEW BOOK. WHAT INSPIRED YOU TO WRITE A BOOK?

I wrote Skinformation as the ultimate go-to bible for the skin-savvy reader. As an educator, I want my readers to learn the science of skin and remove the products that don’t serve them from their bathroom cabinet. I want to empower the reader to make their own smart skin choices so they can feel true skin confidence from the inside out.

I was frustrated by all the white noise and misinformation about skin and cosmetic ingredients. Many companies try and blind consumers with science and trendy buzzwords, which I do not agree with. All this information was parked in my head and has been growing and accumulating over years, and I needed to find a home for it all. So, the idea of Skinformation was born!

CAN YOU TELL A LITTLE BIT ABOUT THE BOOK, WHO IT’S FOR, WHAT YOU HOPE YOU WILL INSPIRE IN ITS READERS ETC?

Being a former senior science teacher, I understand how we learn, and it was important to explain concepts in a no-nonsense manner with simple visual references and LOADS of analogies. My book is straightforward, quirky and loaded with plenty of fun facts and visuals to help you break down the science behind the beauty.

Skinformation is a deep dive into topics across all age groups and skin concerns; from teen acne to ageing, pregnancy and stretch marks, Skinformation educates us on the biology behind each life stage, while revealing which skincare products will really work and why.

My daughter has likened reading my book to having a one-on-one chat with your favourite science teacher or skin guru!

The Skinformation reader will be seeking accurate information and safe, long-term solutions for their skin. They will be wellread, savvy beauty seekers, those who value transparency and quality. In saying that, there truly is something for everyone in the book from adolescence to menopausal skin concerns.

WHAT ARE 3 LESSONS 2020 HAS TAUGHT YOU?

1. Just when you think you have plans, be prepared and expect them to change!

2. Be relentless in all pursuits that matter to you - there will be roadblocks, but problems are simply solutions about to be born.

3. Appreciate the simple pleasures in life walking with the person you love, eating a clean meal and telling your kids how much you love them.

HOW ARE YOU PLANNING TO LAUNCH INTO THE NEW YEAR?

We recently moved into our new manufacturing facility for Synergie Skin and are busy further building our brand in the new ISO accredited laboratory and manufacturing facility. It really is a ‘pinch me’ moment walking into this massive new space and reflecting on how it all began in a little Melbourne skin clinic.

Throughout 2021, I’ll be focusing on amplifying the message of clean science skin health through my new book, Skinformation. I’ve also been working on quite a few new products that I’m dying to release! What I will say is that there has been a focus on effective facial masks in the beauty industry (for great reason!) and I’m excited to contribute to this area. www.synergieskin.com

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SALON PROFILE

A SHINING DIARY Isabella Loneragan is one of Australia’s best and most experienced skin therapists offering expert acne, rosacea, pigmentation plus cosmetic and anti-ageing treatments.

Her leading skincare clinic, The Dermal Diary, has expanded and moved to a new and beautiful home in North Sydney.

Isabella qualified with internationally renowned expert, Yakov Gerschovich in Paris in Advanced Facial Sculpture Massage, and the Buccal Massage, which features in The Intrinsic Facial Experience at The Dermal Diary and is also apparantly a favourite of Meghan Markle. Isabella is the only therapist in Australia qualified in this technique.

Isabella has made beautiful complexions her business, building a solid reputation in the cosmeceutical, beauty and dermatology industries, as well as the plastic surgery industry both in Australia and overseas. Her 13 years across all industries is evident in the results she provides.

The stunning renovated Victorian style terrace location epitomises the highend experience of having a treatment at The Dermal Diary. Decked out in The Dermal Diary’s signature white and navy throughout the building, this chic new space features 4 treatment rooms, one of which is dedicated to ‘Healite treatments’, for those who wish to add a little extra onto their facial. Healite is an incredible clinically proven LED technology that stimulates collagen and elastin, reduces redness, and treats skin conditions like acne and rosacea - living up to its name of ‘Healite’.

With plush navy velvet chairs and luxury treatment beds plus vintage mirrors and exquisite artwork in each room, the space exudes luxury for those wanting to not only be pampered, but first and foremost receive genuine expertise and a tailored skincare that’s synonymous with The Dermal Diary brand and The Dermal Diary’s Private Collection skin care range. The new bigger location means The Dermal Diary team has recently expanded to bring on three additional therapists to keep up with the incredible demand for The Dermal Diary’s formula for care and repair of all things skin.

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“After what’s been a challenging year for the entire skincare industry, we are so thrilled to have arrived at this point where we can move into a bigger space and bring on new therapists. I can’t wait to welcome our clients to the new space so they can experience it for themselves,” says Isabella.

We spoke to Isabella about how she has managed to face the challenges of 2020 head on and come out shining with expansion in her business

HOW DID YOU FIRST ENTER THE INDUSTRY AND GET STARTED?

I completed a Diploma of Beauty and Dermal Therapies in Cape Town in 2007, and from that I opened a tiny little one roomed business called Exquisite Skin Therapy, I built it from a couple of clients a week to 10 facials a day 6 days a week and ran the business for 5 years. Now, here we are with a new clinic, four treatment rooms and a team of five.

WHAT DREW YOU TO DERMAL THERAPIES?

After running my first business I knew that I was very interested in the skin on a deeper level than what the Beauty Diploma had offered me so when I returned from South Africa in 2011 I decided that in order to know if studying Dermatology was what I wanted I should seek out employment in a Dermatology clinic which was what I did. I spent about 4 years in Dermatology and knew working with skin was for me!

WHAT’S BEEN YOUR MOST MEMORABLE MOMENT AS A THERAPIST?

Probably flying to France and studying under Yakov Gersovich - a facial master who taught me buccal massage which I have since designed my Intrinsic Facial around, and also trademarked the tern “The Intrinsic Facial”. We’re one of the few clinics in Australia that offers this technique, which I’m really proud of.

ASIDE FROM THE FABULOUS INTRINSIC FACIAL, WHAT OTHER TREATMENTS DO YOU OFFER?

For those who are busy and can’t spend an hour getting a facial, you can book The Bright Facial Experience, is ideal for those looking for an express brightening and rejuvenating facial. It’s comprised of a personalised mini

facial followed by a Healite treatment. You’re on the bed for 30 minutes - perfect for those that are on the go!

Alternatively, ‘The Original Facial’ is an in-depth understanding of your individual skin condition and needs to ensure each service not only feels luxurious but delivers results you can see.

Whether you have Acne, Rosacea, Pigmentation or Premature Aging, this treatment is designed especially for you.

The Signature Facial is tailored to the individual and works to utilise the Sculptural Lifting Technique, part of the expertise gained from my training in Paris. This technique works on the reduction of emotional tension in the face that results in sagging, enabling the muscles to be worked and lifted throughout the facial.

Galvanic infusion technology is also applied in the signature enabling the penetration of serums into the skin maximising results.

YOU HAVE CREATED YOUR OWN SKINCARE LINE! CAN YOU SHARE WITH US HOW THAT CAME TO BE?

I have worked with so many skin lines, too many to mention, and I was tired of having to cheery pick so many products from different ranges to get the results I wanted for my clients. So, I knew it was time to design my own.

I have also been working within the Dermatology industry for a long time, so I knew what worked and what didn’t. My experience and knowledge of the skin and also knowing what my clients needed all led me to be able to create The Private Collection. It’s been incredibly successful. We‘ve continued to develop new and innovative products and have recently launched the Luminous Lift, which offers an instant face-lift.

WHAT’S YOUR FAVOURITE PRODUCT WITHIN THE RANGE?

All of them! However, a couple that are very popular are the Superfruit Reveal and the Glow Getter. Superfruit Reveal is a fruit derived specialised exfoliating enzyme that gently dissolves dead skin build-up, without scratching or creating inflammation like beaded exfoliants tend to do. Tropical fruits like mango, kiwifruit and pineapple are used and are high in antioxidants reversing any free radical damage. It leaves the

skin smooth, bright and able to absorb treatment products at a higher rate.

Glow Getter is a cross between BB cream and SPF tinted moisturiser, but better! This tinted hydrating SPF 30 is complexion brightening, anti-aging and barrier protecting thanks to the Peptides, Niacinamide and stearic acid. It acts like a primer, evens out the complexion like a tinted moisturizer, covers small imperfections and redness like a concealer, hydrates the skin like a day cream, brightens up dull complexions. This is the perfect lightweight alternative to foundation for the summer that will also nourish your skin

HOW DID YOU AND YOUR TEAM GO DURING SHUTDOWN EARLIER THIS YEAR AND WHAT’S BUSINESS BEEN LIKE SINCE REOPENING?

We actually lost most of our team due to COVID. As we were shut down, they needed to leave to get other jobs - so that was sad for all of us. My PA stayed on however and now we have 3 new therapists so there is five of us currently. Business has doubled since we have reopened. I assumed I would have to slowly work to rebuild the business as I couldn’t imagine people would want facials due to the risk of COVID however it’s been the opposite - our clients have been craving touch so on June first, when we reopened the diary filled almost instantly. I used the 10-week closure to design new products and manifest where I saw the business going once we reopened, so all in all it was a very productive time for me.

The move to the larger location was based on the increased demand for treatments which had resulted in us outgrowing our original location.

WHAT ARE YOU MOST LOOKING FORWARD TO FOR YOU AND YOUR TEAM IN 2021?

Further business growth and nurturing our team to allow them to continuously provide our clients with the standard of treatment that is synonymous of The Dermal Diary. We are first and foremost Skin educators and manage our clients’ skin but our purpose is to improve the way our clients feel about themselves, so as long as we are doing that, I am happy.

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SALON PROFILE

HEALING OVER CONCEALING

LoveBeauty Skin Clinic

At LoveBeauty Skin Clinic, located in the Perth suburb of Shelley, Rachel Diaz and her team believe in pure skin health, focusing on a holistic approach to clinical treatments. From the feminine Shabby Chic interior style to the wafting scents of salted caramel and sweet cinnamon, LoveBeauty is a small family run business providing a personal, one on one approach to assist clients in achieving their desired outcome.

What sets Rachel and her team apart from others in the industry is their genuine concern for the overall client experience, and treatment results.

“We pride ourselves on being authentic and dedicate our time to provide each individual the appropriate knowledge to suit their specific concerns and needs. Through thorough research and education, I have chosen to stock only the highest grade, cruelty free, Australian made and sourced product, which I have handpicked from many years of experience in the industry.” Says Rachel.

Rachel shares with us how she built her empire, survived 2020 and what the future holds next.

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HOW DID YOU FIRST COME TO BEAUTY THERAPY?

Performing beauty therapies has been a love affair of mine since I can remember! It all started with formulating my own home made avocado facial masks and after involving myself in all aspects of the industry for many years I found my niche in skin health. It’s the work I am supposed to be doing, my calling you could say! I’ve now been in this industry coming up to 14 years and I’m still completely immersed in the scene. Even on holidays when my mind is finally clear I come up with my next creative ideas to implement in the business instead of relishing in my time off.

There’s no break and I absolutely love it, you could say I even live for it!

HOW DID YOU COME TO OWN YOUR SALON? HOW DID IT ALL START?

I’ve always had that entrepreneurial drive! I had many years of experience working in diverse salons & day spas then venturing into skinbased roles. Over this time, I developed a long list of request clients that trusted in my treatment process and recommendations, my regulars have become dear friends to me, and I value the relationships we have built. 3 years ago, I decided I was ready to open my own business.

LoveBeauty started as home based for a year in which I hired my first staff member, we quickly outgrew my home premises and expanded into our first commercial space which became the LoveBeauty skin clinic. By then we were known

for being a predominantly skin focused business.

Fast forward two years and we are now a strong team of 8 passionate skin health therapists and our clinic is thriving. We have completely maximised the potential of our current space & are looking forward to the move into our “much larger” new clinic in January with 7 treatment rooms! The thought of how fast we have grown blows me away, I am incredibly grateful that so many people trust in and love the business we have built from a dream.

HOW DID YOU GO ABOUT GROWING YOUR TEAM?

When I had the realisation that I needed to let go of the reigns because I can’t do everything as a one woman show! I invested my time into finding the “right” therapists I call “allrounders” that aligned with our LoveBeauty culture, equip with the skills and most importantly the personality that was a perfect fit. I’ve always waited for the right timing to hire when the demand is there. I take opportunities as they present themselves to grow our business. We have evolved so much over the past few years and want our space to reflect this and most importantly have the room available to consult with more clients as we hope to be able to help all of the people that reach out to us.

CAN YOU TELL US ABOUT SOME OF THE SERVICES YOU PROVIDE AND WHAT SETS YOU APART FROM OTHER CLINICS?

The LoveBeauty motto is “healing over concealing”.

Our clinic specialises in the holistic methods of treating the skin, we no longer just look at the common problematic conditions as skin deep.

Our team have a biological understanding that the whole health of each individual contributes to what we are visibly seeing on the surface. Our therapists go through thorough consultations to assess all skin conditions and educate on the impact lifestyle related factors may have on inflammation, gut health and hormones in relation to the skin. Where necessary we always refer on to our in-house naturopath, working together synergistically as a duo from the inside out!

ANY NOTABLE ACHIEVEMENTS OR AWARDS YOU’VE WON ALONG THE WAY?

As to date we have been finalists in the categories of both therapist of the year and salon of the year

for 2018 & 2019 in the ABIA awards which was an incredible experience! This year we were featured on the Beaute Industrie podcast with the lovely Tamara and I was a guest speaker at the Beaute Brunch with our Perth industry community. I have also been invited on several other podcast platforms to share our business story. We recently received the Diamond award with our partnering brand O Cosmedics and we are the second business in Australia to have reached Sapphire this past month which was an incredible accomplishment for our team as a two room clinic. It’s been so rewarding to see all of our hard work pay off!

WHICH ASPECTS OF YOUR WORK DO YOU LOVE MOST?

Educating our clients on the ins and outs of skin health and guiding them to achieve sustainable results. I love that our services are about so much more than just a facial, we combine the relaxation component so during your session with us you are also grounding before getting back to the real world. Our clients hang out for their appointments so they can have that time, it’s become a necessity! I also love working beside our LB team, they amaze me when I see the care and knowledge they give to our clients, always going above and beyond! It makes me so proud when I receive the positive feedback from our client’s experiences!

TELL US ABOUT YOUR TEAM?

We have a beautiful team; they are always surprising me with how much love they put into their jobs down to every detail. We have several therapists that hold both their beauty and dermal diplomas, we also have another who is currently studying natural health & combines this knowledge into her treatments. Our staff are always wanting to learn more, and they strive to be the absolute best therapists they can be, I’m am pleased to have such a strong team of admirable therapists!

YOU HAVE 2 BEAUTIFUL BABIES AS WELL. WHAT’S YOUR SECRETS GROWING A THRIVING BUSINESS AND RAISING 2 BABIES WITH EVERYTHING ELSE THAT’S GONE ONE?

My son is 13 going on 14 so he is doing his own teenage thing atm, my daughter is 3 and I try to spend as much time with her as possible. I have found it’s about learning what works best

for you and putting equal energy into both! My husband and I manage the business together full time, so he is a great support system. Hiring a clinic coordinator has also been so time freeing allowing me to finally be able to step away, I wish I did this sooner.

WHO INSPIRES YOU MOST AND WHY?

I find inspiration in people who are real, I am personally motivated by hearing of individuals overcoming their struggles to find greatness while staying true to themselves. These stories show with the right mindset anything is possible and continues to give the hope we need. I am also inspired by women that are completely comfortable in their own skin, imperfections and all! This is something I hope to be an advocate for especially when it comes to my daughter and to encourage self-love through our clinic practices.

HOW HAVE YOU AND YOUR TEAM PULLED THROUGH THE PANDEMIC THIS YEAR?

It’s been a very emotional and trying year for everyone. During the lock down we stayed in contact with our team the whole time with skype meetings and redirecting to online training. We created an online skin store and were extremely lucky to have the amazing support from our clients, they really kept us going and it was so heartwarming to see how much they continued to have a need for us during that time.

HOW ARE YOU FEELING COMING INTO CHRISTMAS AND THE NEW YEAR AHEAD?

Christmas always excites me; we’ve got the Mariah Carey tunes and clinic tree ready to go!

Our appointments are fully booked from now until Christmas and we have the opening of the new clinic after the holidays to look forward to, not to mention the Christmas break!

AND WHAT’S NEXT FOR LOVE BEAUTY IN 2021?

There is so much instore for LoveBeauty! Moving into our new space, welcoming new therapists and phasing out some traditional beauty treatments to focus on what we love most and do best. We are bringing on new brands and introducing a new mindfulness, meditation facial as part of our wellness package. These are just our plans for the first week so it’s going to be a big year!

Beauty Biz Year 13 Issue 6

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Australian Beauty Industry Awards 2020

Australian Beauty Industry Awards 2020

CONGRATULATIONS TO THE 2020 ABIA & AMIA WINNERS Beauty businesses and make-up artists across the country, celebrated this year in a very different way by taking to their own screens across spas, salons and homes nationwide, to discover if they were named winners of the 2020 ABIA in the first ever live version of the awards. With over 4000 views across Facebook and Youtube, the champagne flowed as the beauty industry pulled together, put on their party outfits and cheered one another on!

All winners were given ‘zoom’ time with Lily Blue Communications, the awards partnering PR and Brand communication company, as well as personalised press releases, a new addition to the prize pool and one that has seen a plethora of publicity across various media channels for the winners and the ABIA/AMIA. 2020 ABIA and AMIA Winners have now received their trophies and we asked them to film an acceptance speech which has now been shared across various social media channels.

Please enjoy our special tribute to the 2020 Winners.

ABIA WINNERS BEAUTY THERAPIST OF THE YEAR Sponsored by Dermalogica Julie Botskor - Bliss Day Spa

Bliss Day Spa is the preferred day spa for any VIP South Sydney clients with skin treatment options ranging across acne treatments, scar renewal, skin rejuvenation, pigmentation and vascular removal, permanent hair reduction and tattoo removal, along with manicures, pedicures, spray tanning, tinting, waxing and eyelash extensions.

Julie is a Senior Therapist at Bliss Day Spa specialising in Advanced Skin Diagnosis through consultation and personalisation. Her extensive product knowledge is unparalleled, and her clients rely on her for world class results. She is experienced across the latest technology including the hottest industry treatments Dermapen 4, Omnilux Medical, Venus Viva FX and Diamond Polar, Bio-Hydroderm Microdermabrasion and Pollogen Devine Pro. These services and so many more are all delivered in the Bliss Day Spa luxury treatment rooms along with the stunning manicure and pedicure area and decadent hydrotherapy spa bath.

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“Winning 2020 Beauty Therapist of the year is truly an honour and a privilege. Initially I have to be honest, I was shocked! To be amongst these brilliant therapists as a finalist was amazing but to be announced as the winner, I was truly ecstatic.

I have been a therapist for 38 years now and I feel that I am continually growing and learning. I believe this award will give me the confidence to focus on areas that I have been afraid to conquer. The respect I feel from my clients and peers has attributed to positivity within myself, which I know will be seen throughout my work. I am certain that I can increase my client base at Bliss Day Spa. This award will assist the already successful salon, to be one of the most wellrespected, and it is an honour to be a part of that. This award has allowed me to recognise my work ethic and my dedication to my career and I am very proud of that.”

Julie Botskor

SALON MANAGER OF THE YEAR Sponsored by Total Salon Solutions Taylor Fenton - Macquarie Medispa

Taylor is beloved by the Bathurst community for the friendly and welcoming atmosphere she creates in Macquarie Medi Spa. Managing a large team of 15, whilst keeping an eye on the Orange based location as well, she is a multitasking marvel. Whilst dedicated to providing the best customer service around advanced skin rejuvenation treatments and laser hair removal solutions and harnessing the industry’s leading aesthetic technologies, this a business that also gives back. Along with Director Karla McDiarmid, she has also been involved with local schools helping to educate and empower young women around skin care, health and confidence. They also fundraised for the RFS and Wires around the January bushfires, having seen clients faced with the heartbreaking reality of losing homes, plus offered special pampering services to the incredible volunteer firefighters.

“When I submitted my entry for the ‘Best Spa Manager’ in the Australian Beauty Industry Awards. I was all about having a go and it being all a learning experience as the first time I had entered individually... but I’m still in shock!

Being named the best of the best and winning the category of ‘Best Salon Manager’ for ABIA - I definitely can’t wipe the smile off my face!

I feel my dedication and determination to my employer & Macquarie Medi Spa will continue to grow within the business even further. I have been a part of the team at Macquarie Medi Spa in Bathurst for over seven years & to be a part of our company’s success story and a leader for the team just makes me incredibly happy.

Thank you to Karla McDiarmid, the owner of Macquarie Medi Spa for her guidance & always believing in me, thank you to my wonderful team at Macquarie Medi Spa who I admire & greatly respect as superb expert skin therapists who inspire & educate our guests every day, thank you to our beautiful guests & customers who return & support our growing business & last but not least our business coach & mentor Faye Murray, without you all this award wouldn’t have been possible. You all have taught me so much on my journey to being a successful and now award winning spa manager.

Thank you ABIAS for including the ‘Best Spa Manager’ in the awards again for 2020 this is truly life changing for me & I encourage all spa managers to enter next year.”

Taylor Fenton

BUSINESS DIRECTOR/OWNER OF THE YEAR Sponsored by Kitomba Rebecca Miller, La Bella Medispa

Rebecca created La Bella Medispa with the dream of creating a business to truly serve women living in rural and regional areas, providing treatments

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and customer care comparable to those in metropolitan areas. Passion, enthusiasm and world class customer service have enabled La Bella Medispa to grow from a one-woman show to a business that employs over 25 team members across multiple locations. In addition to the La Bella Medispa brand Rebecca is also a speaker and mentor with big plans to give back to the community. With goals to raise $100k for The Ripple of Kindness Project supporting four foundations; CanAssist, Carrie’s Beanies for Brain Cancer, Leukemia Foundation and Bandage Bears, which has been postponed due to COVID19, but she is looking forward to the challenge of running 350kms to Westmead Children’s Hospital soon.

“Being awarded business director for 2020 at the ABIA awards is a massive honour, particularly when you consider the calibre of finalists this year.

Leadership to me is an honour.

Having the opportunity to positively influence other human beings in life is something I will never take for granted. We all have greatness inside of us and being able to help my teams discover their magic and confidently share it with the world is what fuels and drives me.

I am very humbled and extremely grateful to receive this award for the second year in a row.

I feel blessed every single day that I am part of the skin and beauty industry, and after 27 years I still bounce out of bed every single day, eager to contribute to this industry that has given me so much. Thank you to the amazing Linda and the Mocha team for once again bringing the beauty industry together even when we physically couldn’t be together.”

Rebecca Miller

COSMETIC TATTOIST OF THE YEAR Sponsored by Dermaplane Pro Australia Georgina Westley - Distinctive Features Cosmetic Tattoo

Georgina has extensive experience in the beauty industry stretching over 20 incredible years. Having undertaken a huge range of professionally certified training she soon led to specialising in cosmetic tattoo, tattoo removal and training. As an accredited trainer, she has

taught beauty therapy, makeup artistry, nail technology, hair removal and skin techniques meaning that her clients are assured of receiving the ultimate in customer service and results.

Leaders in innovation, the salon uses two different methods of cosmetic tattooing; the cult favourite Microblading as well a Digital Tattoo Machine.

Microblading is increasingly the go-to technique to create natural ‘hair stroke brows’ which last.

The Digital Tattoo Machine is an incredible piece of technology which also can help breast cancer survivors with realistic 3D areola tattoos- a part of Georgina’s practice that is incredibly rewarding and important for her and the community.

“Winning the ABIA 2020 award for Cosmetic Tattooist of the year was such an amazing feeling especially with being in Victorian restrictions for so long, it really has brightened the feel for the rest of the year. Together we can accomplish anything! I feel so much gratitude for being recognised for my hard work and dedication to the Cosmetic Tattoo Industry and my absolute lifelong passion for the beauty industry as a whole. It’s given me a surge of adrenaline. I still sit and think about my work, my students, my events and my other involvements in Cosmetic Tattoo and beauty and still 20 years on, I get tingles. Thanks so much to Linda and her Team at Mocha Publishing and of course all they do for the Love Your Sister foundation. I cannot wait to see what’s in store for all of us for 2021. Bring It On!!!”

Georgina Westley

BEST MARKETING Sponsored by Shortcuts Beauty Effects

For Director June Warry and the team, marketing means more than just in salon promotions and social media, it is about making an impact on their Queensland community. As brow and skin experts they are passionate about educating others about the unique options available through cosmetic tattoo techniques as well as advising on health and wellbeing of the skin to help build confidence. They are renowned for their cuttingedge techniques and technology but they also

aim to do more. One of the most rewarding parts of their work is giving back to the breast cancer community through striving to enhance the lives of those who have been impacted. The team encourage empowerment through education around areola tattooing and skin therapy to make a lasting difference, along with their work with local organisations including Hope Horizons.

“I am incredibly proud to be holding the award for Australia’s best marketing. As a small business owner this is a statement that I must be doing something right within my business.

This award has gained me recognition not only on a local level within my own community but now on an Australian wide platform. It has been a highlight to also connect with the other winners and participants. Thanks to Mocha publishing and the ABIA awards to help bring our industry together, particularly after the year we have all had.”

June Warry

BEST SALON TRAINING Sponsored by Dermaviduals And... BEST CUSTOMER CARE Sponsored by Sothys The Skin Coaches

The Skin Coaches clinic specialises in skin treatments, beauty therapy and laser and advanced hair removal treatments, and this highly accoladed business have yet again proven they are the best of the best. Their mission is to make people feel beautiful as they transform, educate and impact guests and their skin journey. Known as the ‘destination clinic in the outback’ this knowledgeable and passionate team are lauded for their exceptional customer service, rolling out the red-carpet treatment for every guest in their luxurious space. However, for this unique clinic customer service means so much more. The Skin Coaches also provides services to the remote and rural communities in the region to reach residents who work on farms and cattle stations and have no access to beauty salons or medi clinics, to perform basic beauty therapy treatments such as tinting, massage, facials, and clinical skin assessments, These cont’d on over page

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guests are provided the same 5-star, quality service as guests who visit the clinic, and are also offered Skype consultations and regular video tutorials across social media to ensure they stay connected. For these leading experts, education is key and regular team training allows them to continue to provide cutting edge technology and technique to their guests.

“I am beyond thrilled to have been awarded 2020 Educator of the Year in the Australian Beauty Industry Awards. This achievement really means the world to me as education is not only my passion but also my purpose.

Being recognised for making a meaningful impact to our clients and our industry makes me so immensely proud” Vanessa Main

EDUCATOR OF THE YEAR ORGANISATION Sponsored by Elleebana Australian Dermal Science Institute

“Winning the Salon Training Award has meant a lot to us as a team. It has been wonderful to be recognised for all the hard work and extra training we perform as a salon to deliver better results to our guests and keep the standards high in the industry. And winning the Customer Care Award means so much, as this is what we strive to do each day - servicing our Guests to the best we can. Winning an ABIA Award gives us that recognition and pushes us to strive further in our career, industry & with our guests. We are on cloud 9!”

Reegyn McElligott,The Skin Coaches

EDUCATOR OF THE YEAR INDIVIDUAL Sponsored by Elleebana

With the medical and beauty industry evolving to create advanced cosmetic procedures and equipment, recognized professional education is desperately sought after by the industry. The Australian Dermal Science Institute (ADSI) assist individuals in securing a career over other industry professionals by gaining a leading, recognized and accredited higher education qualification.

Established in 2018, it offers Higher Education Degree and Associate Degree Dermal Therapy courses approved by the Australian Government regulatory body for Universities and Higher Education Providers. As the beauty industry rapidly evolves towards more advanced skin care interventions and increasingly sophisticated medical grade devices entering the marketplace, ADSI responded to the demand for formal and comprehensive higher education training to allow Diploma of Beauty Therapy qualified graduates to progress their professional development with the increased skills and knowledge to confidently practice as Dermal Therapists and Dermal Clinicians.

a growing number of clients. The ABIA must be commended on creating an awards process that both recognises excellence and is a unifying force in our industry.”

Mary Katsas, Australian Dermal Science Institute

SALON TEAM OF THE YEAR Sponsored by inskincosmedics La Bella Medispa

La Bella Medispa was first established in 2008 to deliver exceptional service and outstanding products through empowering and educating guests at the highest level. Director Rebecca has been in the industry for over 20 years and created it with the dream of creating a business to truly serve women living in rural and regional areas, providing treatments and customer care comparable to those in metropolitan areas.

Passion, enthusiasm and world class customer service have enabled it to grow from a onewoman show to a business that employs over 25 team members across multiple locations.

Rebecca is also mentor and leader of her team and has passionately inspired them to become Australia’s best salon team. Being located in a regional area, community is also of utmost importance alongside the latest innnovations in aesthetics. Through fundraising efforts they have raised over $4,500 for the Rural Fire Service, $15,000 for The Ripple of Kindness Project, $5,000 for Pinkup Parkes, $15,000 worth of vouchers for the McGrath Foundation “The Farmer’s Wife Needs A Facial” initiative and $10,000 to local sporting groups, schools and organisations.

Vanessa Main

As Founder and Managing Director of Loft Inc, based out of The Loft Studio, Vanessa empowers business owners in the spa, beauty, retail, aesthetics and wellness industries to maximise commercial performance and thrive in businessskills which, in this current climate, have never been more crucial. Previously, she had travelled the world managing hotel and resort spas for Hilton Worldwide among others, curating innovative wellness initiatives and developing diverse global spa and beauty brands. For 10 years she lived in exotic locations including the Maldives, Singapore and Dubai, but Australia was calling her back so she could establish a platform to share her business know-how, global expertise and educate others. Her incredible wealth of experience is now available to local businesses as they continue to navigate a COVID-19 world.

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“Education is our passion and it’s an honour to be acknowledged for what we love doing.

The Dermal and Advanced Skin industry is rapidly evolving with new technology providing a vast array of treatments offering solutions to

“What an amazing feeling for our team to be recognised for their hard work and dedication to continuously grow as exceptional beauty professionals - especially in our most challenging year ever.We believe that building a high performing team starts with a company culture of connection, support, respect and exceptionally high standards. We hire based on an alignment of values, an eagerness to go above and beyond for our clients, and a connection with our purpose: “To empower women to feel confident, and to educate them to love the skin they’re in”.

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We’re so proud of the culture that we’ve built at La Bella Medispas, and we’re so proud of our team for stepping up in an incredibly difficult year to not only completely pivot our business operations, but to do so while maintaining a consistently high level of customer service and incredibly positive attitudes.

To win Salon Team of the Year is a testament to our commitment to be the very best we can be, personally and professionally, and our commitment as a team to our goals and our mission and we are so grateful to Linda and the Mocha team for bringing us these amazing ABIA awards “ Rebecca Miller

TANNING SALON/SERVICE OF THE YEAR Sponsored by Naked Tan Beach St. Beauty Bar

Paddington salon Beach St. Beauty Bar is proof that not all tanning salons are created equal.

The first 5-star luxury tanning salon in Australia, this unique location combines a beautiful and spacious interior with luxurious ambience and atmosphere, created in conjunction with ‘The Block’s’ interior design expert Shaynna Blaze.

Directors Lauren Capelin and Giuliana Benedet set out to turn the industry on it’s head with a focus on providing the world’s best in class professional airbrush quality spray tanning treatments and techniques. On arrival guests are greeted with a glass of bubbly before a bespoke client consultation with an expert technician, as this experienced team know that tans aren’t a one size fits all option with 20 shades on offer. They know which colours look great with which skin types and create customised colour prescriptions to achieve natural-looking results that are long lasting and perfectly crafted. The go-to for Sydney’s beauty media, influencers and entertainment industry insiders and celebrities, Beach St. Beauty Bar is in a class of its own.

“SO GRATEFUL! After receiving this extremely special award, we have realized that the only greater feeling than the height of happiness and gratitude, comes from the fact that our

real victory is doing what we love, with people we love every day. That is success. That is winning. Being around people that allow you to be yourself (swear words, awful singing and uncoordinated dancing included) the ones that help you grow and understand yourself, who cheer for you or allow you to cry. We believe this to be the magic formula... there is no success without happiness.

We have our own world within the world at BEACH ST with our little village of friends that support us to be ourselves. So, this award is for all of us and we’d like to use it as a reminder to find your happy place in life, everything else will fall into place after that.”

Lozzy, Giulz + the BEACH ST team xx

BEST NON-SALON BUSINESS PERFORMANCE OF THE YEAR Sponsored by Beauty Biz Inskin Cosmedics

Maria Enna-Cocciolone started out in the family garage deep in Inner West Sydney with one beauty brand, a stack of boxes and little more than big dreams and passion to fuel her fledging cosmedics business INSKIN COSMEDICS. In 2007, the goal was to bring to the Australian beauty industry skin solutions that that were being developed with advanced technology in mind.

By 2010 after much research and international travel she was able to create her own Australian brand that not only captured international firsts in science, technology, packaging, skin transformations and skin solutions but also took into account the business needs of Australian skin care centers. Since then O Cosmedics has grown to become Australia’s number #1 Cosmedical brand and is sold in Australia, New Zealand, Hong Kong, China, Canada and the US. Now the home to several key industry brands, Maria set out to further make her mark.

In 2017 she co-created the GINGER&ME range embracing the message of ‘brave, happy and grateful’, before adding the Neurocosmedics face range and finally the Professional range. This launch meant Maria became the only person in Australia to have created two Australian made, professional ranges from scratch, proving her trailblazing skills.

“INSKIN COSMEDICS is beyond excited to have won the ABIA Best Business Performance of

the Year! Whilst the submission didn’t include COVID and the madness of 2020 the trophy arrived at the perfect time, reminding us it’s not always, probably never going to be easy but it’s always going to be worth it!

Thank you To Mocha, to Linda and Beauty Biz for this incredible honour! “ Maria Enna-Cocciolone

NSW/ACT BEAUTY SALON/SPA OF THE YEAR (4 TREATMENT ROOMS OR LESS) Sponsored by Dermapenworld Laser Sydney

Owner and Operator Zina Sebastian started her Laser Sydney journey when she discovered that her passion was focused on results driven treatments as opposed to the more typical and superficial facials that she was seeing in the area. Her extensive experience led her to adapt different existing techniques and create an individual method which provides Laser Sydney clients with exceptional treatments and guarantees the safest and most effective results.

While many other clinics operate like a fast food restaurant focusing on speed rather than quality, Laser Sydney take the full amount of time required for hair removal, advanced facials, body contouring or any other service. It’s been a difficult year for the Western Sydney community, with many clients faced with the devastating impact of the January bushfires, followed by floods and now COVID-19. The Laser Sydney team have worked hard to support their beloved community wherever possible and are now inspired to maximise their clinic sustainability and eco-friendly initiatives to further make a positive impact.

“I am truly honoured to have won the ABIA for NSW/ACT salon/spa of the year (4 treatment rooms or less). Winning this award signifies that all the hard work and dedication to deliver excellence is being recognised and I plan to use cont’d on over page Beauty Biz Year 13 Issue 6

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this opportunity as a platform for Laser Sydney to have a positive impact on the industry.

Being a mum of 2 young boys, with 2 clinics and 10 staff I often get family and friends asking me “How do you do it all, that must be really hard work?”. Well as cliché as this may sound, I don’t consider what I do as “Hard Work” because I truly love what I do and I am so grateful for everything I have.

I started my journey in my mother’s garage over a decade ago with a goal to be a leader in the beauty industry and a focus on customer satisfaction at the heart of everything I do. Our philosophy is simple, take the time needed to ensure our customers get the best results.

Over the years as the industry has shifted to an express treatment model, Laser Sydney has not compromised on our philosophy which makes us stand out from the rest. Winning this award is recognition of our dedication to customer satisfaction and gives us the motivation to continue striving for excellence!

The last 12 months has been a challenge for our industry and our community with the impact of bushfires, flooding and the Covid pandemic.

Opening another location during this period in itself has presented some hurdles to overcome, but the lesson I have taken from this is that with the support from our industry peers and our loyal customers we will all come out of this stronger than ever and better equipped to offer our clients amazing service.

Lastly, from the bottom of my heart I would like to take the opportunity to thank our clients for the many years of loyal support, my dedicated staff who share my passion, all the judges for this recognition, the sponsors, Linda Woodhead and the Mocha publishing team for making this all possible.”

Zina Sebastian

QLD BEAUTY SALON/SPA OF THE YEAR (4 TREATMENT ROOMS OR LESS) Sponsored by Academies Australasia Oi Cosmetic Studio

This acclaimed beauty salon is renowned for providing exceptional advanced skin treatments and cosmetic injectables to their loyal clients for 10 years. Managing Director Abby Stuart and her team pride themselves on being the go-to for skin services from acne to ageing and everything in between, meaning that they have an incredibly diverse client list and the experience to match.

Their service menu is state of the art and includes the recent additions of cult favourites Plasma Fibroblast, Dermalux Flex, Cosmelan and Acnelan- all innovative treatments which have been exceptionally popular with clients.

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to receive their trademark world class service.

“I feel so privileged and honoured for Oi Cosmetic Studio to be recognised and awarded the QLD Beauty Salon of the Year amongst many other amazing Beauty Salons.

When our name was announced on the night it was a pure mix of emotions from screaming with excitement to tears of joy. To be able to celebrate our 10th year in business with the ABIA QLD Salon of the Year was the ultimate achievement after years of hard work. We have an amazing team of passionate therapists who were so happy to be recognised for their dedication to their clients, our business and our industry and we are proud to share this award with the whole team.”

Abby Stuart

WA/NT BEAUTY SALON/SPA OF THE YEAR (4 TREATMENT ROOMS OR LESS) Sponsored by Sustainable Salons Eden Aesthetics

With a focus on skin and skin health, Eden Aesthetics prides itself on treatments and products of only the highest quality under the ownership and management of Doctor Sarah Podmore. The salon provides a wealth of treatments including cosmetic injectables, Laser, dermalux LED, Dermapen microneedling, IPL, Chemical peels, microdermabrasion, waxing and tinting making them a true one stop beauty and aesthetics shop. One of the key points of difference for this innovative salon has been their role as the first clinic in WA to stock REVIV vitamin infusions and booster shots. After 10 years of working as a doctor in emergency departments and GP clinics, Sarah recognised the benefit that fluid and vitamin supplementation had on her clients and realised that there was a major gap in the market. 12 months of research and development later they have arrived and the positive response and interest has been overwhelming.

“To Linda and the whole team at Mocha Publishing,I would like to thank you very much for organising the prestigious ABIAs! We are

completely humbled and proud to be sitting amongst such amazing business women and clinics. This year was our second year entering the awards and again I have learnt so much about our business processes through the selection criteria. I want to personally thank you for allowing me to grow and learn professionally and for the positive recognition that our business is moving in the right direction. It feels so incredible to have won for best salon 4 rooms or less (WA/NT) and to have our hard work and dedication be rewarded. Thank you again for the opportunity and we look forward to seeing everyone again in 2021” Dr Sarah Podmore

VIC/TAS/SA BEAUTY SALON/SPA OF THE YEAR (5 TREATMENT ROOMS OR MORE) Sponsored by Gay Wardle Education And... SALON DESIGN Sponsored by The Zing Project The Skin Hub

Formerly known as Pure Skin Clinic and a fixture in Geelong’s beauty and skin treatment scene for the better part of the past 12 years, Owner Kelly Inglis recently re-branded to The Skin Hub and upgraded to a larger, state of the art space on High Street, Belmont. This brand-new salon is Geelong’s newest, largest and most premium ‘hub’ for everything skin, wellness, health and beauty. It was this move to their stunning new contemporary salon which saw them awarded with Best Salon Design. Offering a welcoming reception area with the trademark green velvet couch, a live Weeping Lilly Pilly tree, an incredible retail display, ten luxurious treatment rooms, a private consultation room, guest bathrooms, laundry and a staff lounge, this beauty salon stands apart from the rest. But outside of appearances, it’s the consistent results and attention to detail that saw the team named as the best in VIC, TAS and SA. They offer a fullservice menu with advanced options which aren’t available elsewhere in the region.

“Winning not 1 but 2 prestigious ABIA awards at this year’s virtual event means more to me than it would have any other year. 2020 has been the hardest year to date for our industry and reaching to the top level of the beauty industry and being

ABIA

Australian Beauty Industry Awards 2020

awarded for our efforts of the last 12 months is nothing but magnificent.

I will enjoy these awards as a highlight in my career and pay special thanks to all those that made the effort to make this year’s award ceremony extra special.”

Kelly Inglis

QLD BEAUTY SALON/SPA OF THE YEAR (5 TREATMENT ROOMS OR MORE) Sponsored by Spectrum Science Beauty Simply Elegant

A globally recognised salon, Simply Elegant takes the idea of a luxury salon to the next level.

Facilities include 7 treatment rooms, a spray tan room, a manicure room, a makeup room, a locker room along with changing rooms and a pedicure lounge. They also offer a unique experience with their coveted Gold Class. Simply Elegant Gold Class is for clients that are wanting a luxury beauty experience and includes access to Venus Swan skin tightening and body contouring, Microdermabrasion, Hydro Microdermabrasion, OxyGeno+ Super Facials, Pollogen, Oxygen Facials, LED, Photorejuvenation, IPL hair reduction and High Performance Facials. Not to mention the options of Body Wraps, Hot Stone Massage and Gold Class Pedicures and all beauty services. As with all salons, the impact of COVID-19 has been difficult, however this innovative business were well prepared to continue to service their clients with Skype, FaceTime, and Zoom skin consultations and workshops quickly put into place for their Queensland community.

“The Simply Elegant Tram are so excited to receive our award. It is an absolute honour to be awarded the ABIA QLD Salon of the Year (5 treatment rooms or more) The ABIA is the Oscars of the Beauty Industry, we are very proud to win this prestigious award. This has sent a buzz through the Salon, our team is on cloud nine and our Clients are extremely excited.

With everything that has happened in 2020 our business has still managed to grow. We will now be able to attract even more new clients through winning QLD Salon of the Year.

We would like to say a special thank you to Mocha Publishing, ABIA and all of the sponsors.”

Cherie Tippett

WA/NT BEAUTY SALON/SPA OF THE YEAR (5 TREATMENT ROOMS OR MORE) Sponsored by Your Coach

AUSTRALIAN WHOLESALER OF THE YEAR Sponsored by Dateline Imports

And... BEST ECO SALON Sponsored By Biodroga

The Global Beauty Group has a mission to make people feel wonderful and achieve this by providing all beauty businesses with the opportunity to experience the latest in cuttingedge aesthetic technology. Their emphasis is on superior quality and innovation delivered at the best possible price. Their extensive equipment range, flexible financing and gold standard customer service ensure each and every client feels they are receiving the best that the industry has to offer. Salons, spas, clinic and practices of all sizes and industry expertise can experience a superior level of personalised service, expertise business development advice and ongoing customer support, when investing in the latest treatment technology with their team of 50+ passionate and knowledgeable industry professionals.

Eco Spa

As the name implies, Eco Spa is more than just a beauty salon. With the beauty industry globally increasingly recognizing the environmental impacts of their actions, sustainability has moved from a buzz word to an essential business ethos.

Nowhere is this better represented than at this unique spa. Owner Hannah Martin believes wholeheartedly in the organic message of allowing Mother Nature to prepare, provide for and protect us- from creating natural banana and avocado face masks as a young girl right through to educating WA locals about the impact of the ingredients in personal care products. But organic products and holistic wellness also need to be backed with results and for an increasingly discerning clientele, and it is here that Eco Spa deliver. Not only being recognised for their environmental impact, they were also named the best in the state, proving that the principles of living a beautiful organic life can translate to be not only comparable, but better, to more traditional and synthetic options. The team believe your body is a temple so it is only right to treat it that way each and every day.

“On Sunday night, our team, our family and our guests, gathered together to watch the Australian Beauty Industry Awards (ABIA’s) Live Stream Awards Announcement in combination with celebrating our 7th Eco Birthday. After quite a challenging year, it’s needless to say we were over the moon to be announced Best ‘Eco’ Salon in Australia’ and ‘Day Spa of the Year 2020 (5 treatment rooms or more) for WA/NT!’ A truly uplifting and yet humbling experience to have our efforts rewarded in the year that has been filled with such ‘unprecedented’ circumstances.

2020 - A year we will never forget. A year of challenges, evolution and triumph.”

Hannah Martin, Eco spa Mandurah

The Global Beauty Group

“We are so delighted at The Global Beauty Group to be accepting the Australian Beauty Industry Award for National Wholesaler of the Year for the third year in a row! Thank you to our team who come to work every day with that mission front of mind, and to our clients for supporting us and giving us the opportunity to work with you as we strive to live our mission.

2020 has been a wakeup call for many on just how much value and joy Australian clinics and salons bring to our lives. Aesthetic treatments, the experience in clinic and the process of selfcare are so important to overall wellbeing – and it was never clearer than when we had to miss out on those experiences that make us look good, but even more importantly make us feel at our best.

To all the beauty businesses of Australia who have reopened – WELCOME BACK! WE MISSED YOU! cont’d on over page

Beauty Biz Year 13 Issue 6

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ABIA

ABIA

Australian Beauty Industry Awards 2020

Australian Beauty Industry Awards 2020

cont’d from page 17

Congratulations to all the ABIA winners, and to the beauty businesses of this country who have worked so hard to continue to make people feel wonderful throughout 2020. We can’t wait to see you come back bigger and better than ever in 2021!”

Kane Hammond, CEO and Founder and Eliza Murray, Manager of Marketing and Design

Publishing for persevering with the awards despite the restrictions and I hope they know just how much it meant to everyone that we had this moment together. We love participating in the ABIA’s as it provides the industry an opportunity to be the best version of ourselves and to always strive to be better.”

James Vivian

We are proud to say that even after 26 years in business our attitude of constant and neverending improvement is always at the forefront of our minds. These awards validate that what we are doing is right and we feel so blessed to be acknowledged by our industry.

We want to sincerely thank Mocha Publishing and everyone involved in the ABIA’s, our wonderful and supportive clients and especially our amazing, talented team!”

Jane Dooley

VIC/TAS/SA BEAUTY SALON/SPA OF THE YEAR 4 TREATMENT ROOMS OR LESS Sponsored by HiLift - M&U Imports

NSW/ACT BEAUTY SALON/SPA OF THE YEAR (5 TREATMENT ROOMS OR MORE) Sponsored by The Global Beauty Group

And... AUSTRALIAN BEAUTY SALON/SPA OF THE YEAR 4 TREATMENT ROOMS OR LESS Sponsored by Beauty Biz

And... AUSTRALIAN BEAUTY SALON/SPA OF THE YEAR (5 TREATMENT ROOMS OR MORE) Sponsored by Beauty Biz

BRIDAL/FORMAL MUA OF THE YEAR Sponsored by Bellezza Australia

James Vivian

Nectar Day Spa

Jane is renowned for her impeccable bridal looks which combine natural beauty with luxurious glamour and make every bride’s dream come true. More than just a make-up artist however, she understands that the bride often needs helpful guidance and has also been known to help with scheduling and vendor recommendations as well as advice on looking after the skin and personal grooming for the lead up. Making the whole experience as memorable and special as possible, she is often described as one of the bridesmaids! Her brides have been featured across Cosmopolitan Bride, Wedding and Bride, Brides, Polkadot Bride and Aisle Society to name a few. She is also passionate about sharing and helping others grow through mentoring and supporting budding makeup artists at Chisholm Institute. Here she is able to impart the wealth of makeup knowledge and skills that she has developed to pass on techniques, advice and experience in bridal makeup to het students.

“We are so thrilled to have won both the State and National award in the category of Salon/ Spa of the Year (5 treatment rooms or more).

“What an absolute honour it is to be recognised as AMIA Bridal/Formal Makeup Artist of the Year! This is definitely a career highlight and I’m so grateful for Linda Woodhead, her amazing

After more than a decade of delivering holistic and tailor-made dermal therapy solutions James and his experienced team know a thing or two about beauty. Formerly the much loved ‘The Travelling Peelsman’, the growing demand for James’ services meant that this skin nomad needed to settle down. Creating his dream salon in Toorak allowed him to provide an experience of luxury and sophistication for his clients, yet of course sprinkled with that irrepressible personality which makes the entire team unique.

Sustainability is also a key element of their business having been named the ABIA Best Eco Salon 2019 and they continue to lead the industry in this regard. A challenging 2020 has seen them working hard to find new ways to meet client’s needs, involving everything from taking the business 100% digital and supporting skin needs from afar to entertaining clients with impromptu bathroom drag performances across social media!

“It was a career defining highlight receiving the 2020 VIC/Tas/Sa and then overall Australian Beauty Salon/Spa of the Year (4 Treatment Rooms or Less). Attending virtually from my lounge room, the anticipation, excitement and opportunity to get ‘frocked-up’ whilst in lockeddown provided a moment to come together as a team, industry and country and celebrate our achievements. It’s been an incredibly tough year for all of us and it’s a credit to the team at Mocha 24

Beauty Biz Year 13 Issue 6

The Nectar Day Spa story began back in the 80’s when three sisters Jane, Nitsa and Chris dreamed of opening their very own luxurious day spa. In 1994 the dream became a reality. What began as a two-room salon, quickly outgrew the premises 3 times over before relocating to Macarthur Square where it now sits as a purpose built 17 room oasis. With impressive 4 metre high ceilings, 2 couples suites, 4 wet rooms, indulgent private change rooms and an inviting relaxation lounge featuring beautiful velvet lounges and complimentary seasonal refreshments this is truly a spa like no other. The wet rooms even include a double Hydrotherapy spa suite, Magnesium bath room, Vichy Shower room and Shower room. But there is more to this than just the glamour- they are also community leaders when it comes to championing sustainability, and have implemented initiatives such as low voltage LED lighting, biodegradable disposable towels, eco-certified cleaning products, strict recycling program, water saving heads and low control valves and with only environmentally conscious skincare and body products are used and stocked.

THE AMIA WINNERS:

Jane Truong

ABIA

Australian Beauty Industry Awards 2020

team at Mocha Publishing, sponsors Bellezza and Palladio, as well as the phenomenal panel of judges. I’m all about growth, and I’m very in love with the industry I work in so to be nominated as a finalist, let alone the winner, is an extremely proud moment for me. Pre-COVID I was working 6-7 days a week so didn’t have time to really reflect on how I was going, all I knew was that I was putting 110% into all my bridal bookings and thrived in making my brides look and feel as beautiful and happy as possible. Writing the submission was a great opportunity for me to reflect on what I have accomplished so far, so that process was rewarding within itself. The win has helped validate the hard work I have lovingly put in over the many years to push myself to be the best artist and service provider I can possibly be to my clients and it helps confirm that I am going in the right direction. It has also been so wonderful to see my past and current clients as well as fellow industry professionals celebrating the win with me and now more than ever, I am so excited for what the future will bring and will continue focusing on improving my artistry, client experience and business goals. Another part of this is to help motivate and inspire my makeup community which I love and also students to step outside their comfort zone, continue pushing themselves in pursuing excellence and the highest standards in the industry.”

Jane Tuong

FANTASY MUA OF THE YEAR Sponsored by Bellezza Australia Colin Wilson

When it comes to make-up, fantasy isn’t often what is requested, however it is one of the most difficult and specialised creative disciplines to master. Colin has become renowned for his impeccable eye for detail and SPFX skills honed over 20 years in the industry, with his work recently seen in the blockbuster film AlienCovenant. He has the incredible ability to take reference from nature, whether it be from plants, animals, insects, outer space and the world around us to create jaw dropping creations. He also has experience with the fascinating field of sculpture and mould making prosthetics, as well all forms of body painting. His work has been seen on the small and big screens and on stage thanks in part to his NIDA and Australian College of Make-up and Special Effects credentials. With the need for increasingly elaborate fantasy makeup on sets around the country he is regularly called upon to educate the next generation

of fantasy artists. Any guest to legendary pop culture and comic conventions Supa Nova and Comic Con has likely seen some of his creations wandering the halls, and they need to be seen to be believed!

“To Win the category ‘Fantasy Makeup of Artist - 2020’ was amazing! With the competition/ Award platform provided by Linda Woodhead and her team at Mocha publishing it helps to fuel the needed motivation for artists like myself to continue evolving in our fields. Winning this award symbolises another step in the direction of opportunities within the Industry of Makeup Artistry and I have received some acknowledgment from some very successful artists since receiving this award. The “Australian Makeup Artistry Industry Awards” also helps to acknowledge everything that goes into being a makeup artist and to strengthen our industry, so Amazing and Thank you!!!”

Colin Wilson

and overseas making her a global cult favourite creative. Her stunning work and beauty expertise has been featured on the pages of Vogue Australia, Marie Claire Australia, Vogue Japan, Elle, ID Tokyo, Numero Tokyo, ID, Stellar, Vision China, Factice and Cream. She has also been spotted looking after supermodels backstage for Paris Fashion Week and was hand-picked by renowned Makeup Director Pat McGrath to join her at Milan Fashion Week as part of her team for iconic Italian fashion houses Versace and Dolce & Gabbana. Closer to home she has partnered with beauty houses for her artistry with Mecca, Mac, Rationale, Bioderma & Grown Alchemist and been a guest artist for the “At Home with David Jones” Campaign, “A Night Out with Marie Claire” and the annual “Architects of Beauty” with Fluff Cosmetics. She also directed shoots and shows with Dion Lee, Shu Uemura, Mr Smith, The Australian Ballet, Maticevski, Sass & Bide, Strataus Carlucci, Gucci, Uniqlo Japan, Jack & Jones, Selected China and Manning Cartel. And that’s before you review her celebrity roster of Australian Vogue Editor Edwina McCann, Irina Shayk, Vera Blue, Collette Dinnigan, Julia Stone, Damon Herriman, Tash Oakley, Ashley Hart, Sahara Ray and Megan Blake-Irwin.

HIGH FASHION/EDITORIAL MUA OF THE YEAR And... AUSTRALIAN MAKE UP ARTIST OF THE YEAR Sponsored by Bellezza Australia Shella Ruby Martin

2020 marks an incredible year for Shella, and this latest accolade comes off the back of 7 other industry awards with her name on them.

Her portfolio is a who’s who of luxury brands, celebrity names and glossy magazines both here

“It is such a joy and privilege to be recognised as the 2020 AMIA Make Up Artist of the year.

What a year it’s been for all of us - I am a proud Victorian and in addition to the honour this award brings me, it is also a symbol of hope in current times. Hope that these difficult times for our industry will transition and we will continue to do what we love both at home and internationally. I am extremely grateful for the recognition.”

Shella Ruby Martin

Facebook: Australian Beauty Industry Awards Instagram: @ausbeautyindustryawards #abia2020 #amia2020

www.australianbeautyindustryawards.com.au Beauty Biz Year 13 Issue 6

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INDUSTRY NEWS INDUSTR OZ HAIR & BEAUTY’S NEWEST FLAGSHIP

Online hair & beauty destination www.ozhairandbeauty.com comes to life launching its new flagship all in one – salon, clinic and retail store The new hair salon, beauty clinic & bricks and mortar store will be your one stop shop for all your hair and beauty needs. Complete with nine salon chairs and two beauty rooms offering beauty services from top to toe including hair services from cuts, colours & blowdries to clinical skin services such as facials and IPL. An express LED light lounge with self-operating LED light facials that customers can use while waiting for their hair to dry will be a unique feature. Want to shop while receiving a service? Oz Hair & Beauty have that sorted with iPads in store allowing you to browse www.ozhairandbeauty.com while your hair is drying, all products will be available for click and collect whether shopping from the comfort of your own space or in store.

The original flagship salon in the iconic QVB Building in Sydney was established over 30 years ago, a true testament to the ongoing quality of customer service Oz Hair & Beauty provides and is now revamped to incorporate a beauty clinic.

The store will officially open on Saturday, December 5th 2020.

NEW DISTRIBUTION DEAL FOR ORLY

Wellness and Beauty Solutions Limited has announced its 100% subsidiary The Giving Brands Company has signed an exclusive distribution agreement for the LA-based signature nail care brand ORLY International.

For more than 45 years founder Jeff Pink and ORLY have pioneered the nail care industry by creating innovative tools and superior nail products. ORLY continues to respond to industry needs with a dynamic colour palette of over 150 shades that are completely free of DBP, formaldehyde and toluene. They’ve led the way in cruelty free and vegan nail care.

“From the conception of timeless nail looks, such as the Original French Manicure®, to cutting-edge nail colour, treatments, textures and design, ORLY meets the style needs of women in over 100 countries, with the finest and safest ingredients,” said Wellness and Beauty Solutions Managing Director Christine Parkes.

“ORLY was the first company to develop the original French manicure in the 1970’s. It was the cornerstone to the company’s rapid growth with models on the catwalk in Paris and Starlets in Hollywood quickly adopting the new look. This is an exciting addition to our GBCo consumer brands portfolio.”

ENDOTA SKINCARE WINS TOP GONGS

The world’s premier independent beauty and wellness awards, the 2020 Global Beauty & Wellness Awards (GBWA), have crowned two endota products as winners in this year’s awards. Australia’s largest day spa network, endota, was awarded ‘Most Sustainable Moisturiser’ and ‘Best Natural Sun Care Product’.

The GBWA recognises the outstanding performance of companies, products and services in the beauty, cosmetic, personal care, wellness, fitness and organic food industries. This year’s awards received 325 global entries from well-established to boutique brands, reflecting the evolution and innovation of the beauty and wellness industry.

This year’s nominees in the cosmetic products category underwent meticulous ingredient and sustainability analysis and were judged on their usability, innovation and packaging. Two endota products received awards, including:

· Deep Hydration – Most Sustainable Face Moisturiser · Natural Clear Zinc – Best Natural Sun Care Product According to Ivana Pur, chemical engineer and GBWA jury member, endota was awarded the winner of the Most Sustainable Face Moisturiser Award, as “their product is developed with a high level of natural and organic ingredients, with packaging manufactured locally, using solar energy and made from recycled plastic.”

Founder of endota, Melanie Gleeson, says the company is delighted to see these two products recognised for their natural ingredients and sustainable values: “Both products are personal favourites of mine, so I’m thrilled to see them awarded by the GBWA. We’re committed to creating organic and natural cosmetics and skin care that harness natures best ingredients, capturing it’s healing capabilities to nurture the skin the only way nature can.”

FRANCHISEES BREAK FREE WITH BOLD NEW BRANDING STRUCTURE

Ten franchisees have broken away from the constraints of franchising to create a bold new brand structure that aims to provide the benefits of being in a large group with the flexibility to better service the local community and drive team member development.

The new brand, Complete Skin and Beauty, launched this week with eight salons in South-East Queensland, one in Canberra and one in Bendigo.

Brand spokesperson, Helen Clifton said the new structure would allow business owners to pool their resources for a stronger brand presence in the marketplace and allow them to have better buying power.

The group would also share knowledge and ideas with regular management and owner meetings and provide each other with affordable training for team members to ensure therapists continue to grow and learn.

“The salons are located at Ashgrove, Albany Creek, MacArthur Central, Mango Hill, Springfield Central, Mt Gravatt, Fairfield Gardens, Woden (ACT), Bendigo and Keperra, meaning we will not only have a strong brand presence in Brisbane but also across the county,” she said.

RY NEWS INDUSTRY NEWS “So many times our therapists come to us with the most incredible ideas for new products and services. No one knows what our clients need better than them. Now they will have the opportunity to see those ideas come to fruition.

“We believe this will lead to happier more empowered team members, better client service and a happier more confident client base.

“At Complete Skin and Beauty we believe that complete confidence starts from within. We feel we have achieved this with a bold new structure that better meets the needs of small business owners in an increasingly challenging marketplace.”

62 YEAR OLD MODEL LANDS BIOLOGI CAMPAIGN

consumer product landscape in many categories.

While there are certainly consumer segments that are still learning about beauty products (teens for example), there are so many accessible diagnostic tools, AI, widgets, apps and other technologies, as well as online experts to guide them.

The curtain has been pulled back. Consumers know what they want and what they need.

Consumers want to be involved and not passively rely on anyone to dictate what products to buy.

The desire for customised beauty products is here to stay. While scaling is challenging, it is imperative that we in the beauty industry sort out how to make this happen in a meaningful, affordable, profitable way.

Personalising products can involve ingredients, textures, fragrances and packaging. The options are endless. Listening to and focusing on consumers and their shopping and use habits is critical.

As we have learned during COVID-19, old patterns and models can be changed. Our industry has proven to be extremely creative and resourceful. It is time to put those skills to work on this category.

PHARELLE WILLIAMS LAUNCHES INCLUSIVE SKINCARE LINE

Aussie skincare brand, Biologi recently launched its latest anti-ageing serum but the accompanying campaign is what caught people’s eye.

Biologi’s campaign features images of model Rachel Waller, in a series of unretouched photos. At the age of 62, Waller can be seeing showing off her fresh skin in all its glory, without any smoothing of fine lines and wrinkles which has become so typical of beauty shoots in the 21st century.

“Once you pass a certain age, it is very rare to be approached to be the face of a skincare brand,” said Waller. “The current ideals seem to focus on younger looking skin so when Biologi approached me to work with the brand I was seriously thrilled!”

“That excitement only increased when they suggested the idea of launching the images without retouching. I think the photos celebrate beauty, flaws and all, and encourage women to be okay about ageing. I’m in my sixties so of course I have lines and wrinkles – this campaign allowed me to celebrate that and be proud of who I am, no matter what age.”

The campaign was photographed by esteemed photographer, Libby Dodd who also celebrated the idea of no retouching, whilst also being mindful to capture Rachel in a natural, understated way. Makeup Artist, Ginelle Dale further celebrated this concept by letting Waller’s skin glow through her make up, enhancing the natural beauty that she is.

PERSONALISED BEAUTY HERE TO STAY.

As consumers increasingly seek solutions targeted to their specific needs, there has never been a greater demand for personal¬ization in the beauty category.

Today’s consumer is knowledgeable and sophisti¬cated. She knows what she wants and what she needs in skin care, hair care and color cosmetics. While she is open to trying new products, she firmly believes she should be able to customise products in all these categories to suit her needs and desires.

One size certainly does not fit all in this age of respecting and honouring the individual.

Beauty has been redefined and the old measurement of demographics is not a viable algorithm for anything. Behavior, life style and self-expression have changed the

Humanrace is a universe of products and people dedicated to the pursuit of wellbeing, created and curated by Pharrell Williams.

“We believe that every individual has the potential to understand themselves better and wake up every day feeling empowered to turn good intentions into actions. Our goal is to help you in this quest.

TRANEXAMIC ACID HELPS MELASMA.

Patients with dermal melasma benefit from combination treatment with microneedling plus topical application of 4% tranexamic acid, according to a randomized study published in the November 2020 issue of the Journal of Cosmetic Dermatology.

Authors Simin Shamsi Meymandi, MD, et al, of Kerman University of Medical Sciences, Kerman, Iran, evaluated the efficacy of microneedling plus tranexamic acid in comparison with 4% hydroquinone in the treatment of melasma.

They treated 70 patients with melasma (60 patients completed the study), who were randomised based on simple randomisation into two groups. Group A (30 patients) underwent monthly microneedling plus topical 4% tranexamic acid.

Group B (30 patients) applied a topical 4% hydroquinone product nightly. The researchers evaluated melasma area severity and index (MASI) scores and patient satisfaction at baseline, four weeks, eight weeks and 12 weeks.

At the end of treatment, the mean MASI score was significantly lower in both groups with no statistical difference between two groups. Mean MASI score in group A was significantly lower at the end of the treatment (6.84 ± 4.31) than at the baseline (12.89 ± 5.16). Mean MASI score in group B was significantly lower at the end of the treatment (7.16 ± 4.38) than at the baseline (13.56 ± 4.88). The percentage of patient satisfaction was significantly higher than physician satisfaction in both treatment groups.

COVER STORY >

THE LATEST TANNING RELEASES FOR SUMMER 2020 DISCOVER THE CULT AUSTRALIAN TANNING BRANDS NEWEST PRODUCTS Born in Sydney’s iconic Bondi Beach, Sunescape is an award-winning Australianmade and owned sunless tanning range that delivers natural-looking colour with a delicious tropical scent. The brain child of Matt and Lisa Williams – owners and directors of salon-only beauty distributor, Professional Beauty Solutions – Sunescape was created to meet the demand for a nonasties tanning range that gave skin a healthy colour, without dryness, streaking, patchiness or the dreaded orange undertone.

This month, we sat down with Lisa Williams to discuss their award-winning brand, the importance of knowing what’s in your tanning formula as it is to know what has been purposefully left out, and the latest products to join the Sunescape line up!

HOW DID SUNESCAPE COME ABOUT?

After working with salons for years, Matt & I recognised a huge gap in the tanning industry – no one brand could deliver a healthy colour that didn’t cause dryness, streaking, patchiness or orange undertones, while being made without the use of harmful ingredients.

We knew that if we were going to launch a new tanning brand to market, it had to be superior to anything else out there. The tan had to look natural, fade evenly without drying the skin, and smell good.

So off we went, armed with the task of creating formulas that were rich with skin-nourishing ingredients and would give a natural-looking tan you’d swear was the result of a holiday in a tropical paradise! Following more trials at Australia’s number one tanning salon, Tan Temple, we finally perfected the formula and named it after its ‘just back from holiday’ result.

Sunescape Tan entered the faux tanning realm with its proprietary formula that was made with certified natural DHA, not tested on animals, and free from parabens and petrochemicals.

YO U R PR O FES S I O NAL S O LU T I O N S Finding the right solution is simple

WITH SO MANY NEW PROFESSIONAL SUNLESS-TANNING FORMULAS AVAILABLE, HOW CAN SALONS BE SURE THEY ARE SAFE AND EFFECTIVE?

Ingredient listings are often skimmed over but can be the most important part of your tan, how long it lasts and the effect it has on your skin over time.

Now days, it’s just as important to know what’s in your tanning formula as it is to know what has purposely been left out.

The top ingredients you should be avoiding are Brown HT, DMDM Hydratoin and Imidazolindinyl Urea. Brown HT is a synthetic, petroleum-derived brown colouring dye that has been banned in the USA, Canada, Japan and major European countries like France and Germany for its potentially dangerous health risks.

Brown HT can induce hypersensitivity, eczema, dermatitis, itching and rashes, can cause bad reactions in those allergic to aspirin, leading to asthma and has been linked to some cancers.

This could also be responsible for what’s making you itchy if fake tan tends to irritate your skin.

Additionally, DMDM Hydantoin and Imidazolindinyl Urea are common formaldehyde releasers that break down to form toxic carcinogen, formaldehyde, and act as a preservative in tan to hold product formulas together.

Even low levels of formaldehyde are a major health concern, and are known to cause weakened immune systems, respiratory problems, cracked and blistered skin, and even cancer when ingested or absorbed through the skin.

Instead, your best bet is to flip the bottle over and keep an eye out for natural ingredients such as Aloe Vera, Coconut Oil, Macadamia Nut Oil, Avocado Oil, Kiwi Seed Oil, Kakadu Plum and Grape Seed Extract to keep your client’s skin nourished and well looked after.

Sunescape products are not only filled to the brim with all the natural ingredients listed above, but are also formulated with certified natural DHA, are vegan and cruelty free, and free from parabens and petrochemicals. Our original signature formulas are free from alcohol, and our ultradark formula (Summer in Santorini) contains only naturally-derived alcohol.

HOW MANY PROFESSIONAL SPRAY TAN SOLUTION SHADES DOES SUNESCAPE OFFER?

As we know it is not all ‘one size fits all’ when it comes to tanning products. At Sunescape, we didn’t want to offer you too many shades that then becomes confusing to know what’s what. That’s why we have kept it simple with four professional solution shades, named after your favourite holiday destinations – Weekend in Bondi (Light), Week in Fiji (Medium), Month in Maui (Dark), Summer in Santorini (Ultra Dark). Our range of formulas are green and violet based, so there is a tan to suit every skin type and tone.

WHAT CHANGES HAVE YOU SEEN TO THE TANNING MARKET SINCE SUNESCAPE WAS LAUNCHED?

Spray tanning is still one of the fastest-growing areas in beauty. The frequency of clients’ tanning has certainly changed. Once upon a time, spray tans were for special occasions, now a tan is as crucial as a client’s monthly manicure or lash infill.

We’ve also seen a huge increase in demand for both rapid, and darker-toned tans. Hence, we released our darkest spray tan shade last year – Summer in Santorini - which not only boasts a DHA percentage of 16% but can be washed off in as little as 1 hour.

Clients are wanting a tan that not only looks flawless, but one that also improves their overall skin texture. With added vitamins, antioxidants and hydrating plant oils, Sunescape tans treat skin to hydrating, firming and anti-ageing ingredients that leave it feeling smooth and replenished.

DO YOU OFFER YOUR SUNESCAPE SALONS MARKETING SUPPORT TO HELP PROMOTE THE BRAND?

Yes! This is definitely where Sunescape stands out, and we’re extremely proud to offer our salon, spa and clinic partners our Marketing On A Platter (MOAP) program that’s available for FREE! For each promotion that we offer our salons, there’s a corresponding consumer campaign designed to help our salons promote the special and sell through products. Each consumer campaign is designed by our in-house graphic designers and copywriters, and includes extensive social media graphics, email newsletters to send to client databases and easy-to-print posters to display in-salon. All this content is stored on the PBS Marketing Portal for our salons to access at any time – saving our salons time and money that they can then devote to other aspects of their business (or use to take a well-earned holiday!).

CAN YOU OFFER ONE TIP ON HOW SALONS CAN GO GROW THEIR SPRAY TAN CLIENT BASE?

The key is to create an outstanding quality tanning experience that leaves your clients raving to their friends about your salon. Remember – word of mouth advertising is still the most powerful form

YOUR REVOLUTIONARY RETAIL RANGE Sunless Tanning Wash Off Tan Prep & Maintain Tanning Packs Soy Blend Candles

of marketing available, and it costs you nothing!

Another sure way to grow your spray tan clientele is through capturing before & after photos of your existing clientele’s tans. It’s true what they say, “the proof is in the pudding”, and nothing promotes your services more than real-life results! Another extremely beneficial means for growing your clientele is through reviews. An easy way to do this is to incorporate a review request with every client at the conclusion of their appointment in person.

From there, you can follow up by adding a link to your google reviews page in your automated follow up communications via email or text. If you’re still new or struggling to generate reviews from your clients, incentivise them by running a competition every month where they have a chance to win a sizeable giveaway (for example; a free tanning pack or spray tan) if they leave a review.

WHY LEADING SALONS CHOOSE SUNESCAPE!

5 Minutes with Natalie Papadopoulos Fo u n d e r & Own e r o f

T he Pa rl ou r Roo m

YOU HAVE EXTENDED YOUR RETAIL RANGE JUST IN TIME FOR SUMMER! TALK US THROUGH WHAT’S NEW FOR SUNESCAPE?

That’s correct! We have been working on these formulas for a very long time, and I’m so excited that they are finally here! Our darkest spray tan solution, Summer in Santorini, was released just last year and in that time, it has quickly become our top selling solution. Its violet-based, rapid formula allows therapists to easily change the depth of colour desired by the client through their recommended leave-on time; whether it be 30 minutes or 3 hours.

This and its ability to seamlessly match with the client’s base colour is what makes it one of the most flexible formulas in the spray tan market. It was so popular that our salons kept asking for a retail version of this shade in our top selling Instant Self Tan Mousse formula. So, we delivered! Our brand-new Summer in Santorini Ultra Dark Instant Self Tan Mousse has a violet base that gives skin a beautiful deep-olive tan that boasts a rich chocolate shade matchable to any skin tone. It’s enriched with a super hydration complex of coconut oil, tamanu oil and macadamia oil along with a super-berry blend of pepperberry, munthari and riberry to provide skin with the ultimate boost of hydration. While organic aloe green tea, cranberry and pomegranate extracts work in synergy to nourish, protect and enhance skins appearance.

We have also added a new tanning texture to our current mousse and moisturiser tanning offerings with the release of our Dry Tanning Body Oil. This fast-drying, quick-absorbing and non-greasy selftanning body oil hydrates and moisturises the skin while leaving a beautiful golden tan. This luxurious oil is perfect for anyone who is wanting a naturally bronzed finish.

Our complete range of retail products enable your clients to tan at home replicating the stunning results they’ve grown to love in your salon, while also extending the life of their tan with our before and after care products. No other tanning range offers you as much.

For more information please call 1800 625 387 or visit www.sunescape.com.au

AS A SALON OWNER, WHAT ARE YOUR REASONS FOR CHOOSING SUNESCAPE? I had previously worked with the brand before I launched The Parlour Room and loved the product range, so when we opened it was a no brainer to have them in-salon. I love the natural tones, especially with the darker colours, compared to a lot of other tans on the market, the Sunescape product sits really well on the skin. The formulation is also really beautiful, with a lot of hydrating ingredients, I find it lasts a lot longer and tends to fade more evenly.

WHAT IS YOUR MOST REQUESTED PROFESSIONAL SPRAY TAN SHADE FROM SUNESCAPE?

Month in Maui or Weekend in Bondi for sure!

Especially for those wanting something nice and natural, Weekend In Bondi gives a soft, subtle glow, which is perfect when it comes to brides on their wedding day. For our tan lovers, and weekly regulars, Month in Maui is definitely the most popular choice.

ARE CUSTOMERS TODAY REQUESTING 100% NATURAL TANS AND HOW HAS THIS AFFECTED YOUR OFFERINGS?

We’re definitely seeing clients a lot more interested in what they put on their skin, so working with Sunescape which has a lot of natural ingredients has been really great. We’ve found clients are also looking for products which are not only natural but environmentally friendly as well, so making sure we are aligning with brands who share these similar values is really important to us.

IF YOU COULD ONLY PICK ONE PRODUCT, WHICH SUNESCAPE RETAIL PRODUCT FLIES OFF THE SHELVES? WHY?

Sunescape Hydrating Body Butter, the smell is absolutely to die for. You can’t go wrong with a beautiful fragrance especially within a moisturiser, it adds another layer to the customer experience.

www.su n e sca p e.com.au

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TO MIX OR NOT TO MIX…

That is the Question

By Rebecca Miller

In recent years, there have been huge developments in skincare and cosmeceuticals. We have a much better understanding of the active constituents in the products we use, and how they work on and in the skin. But just like oil and water doesn’t mix, there are some active ingredient combinations that just don’t go together.

Some cancel each other out, some block the absorption of others, and some can cause real damage. It’s just as important to know what not to mix as it is to know what works well together, and it is important to know a little about the structure and function of the skin, in order to know how to protect it.

The skin is the largest organ in our body. It functions as our first line of defence against toxins, radiation and harmful pollutants, and it supports all our other bodily systems through the regulation of body temperature and the maintenance of our immune system. Therefore, it makes a lot of sense to be extremely mindful of what we are putting on our skin, and to understand what to avoid.

Just as your gut has a microbiome to keep your immune system in balance, so too does your skin, and it’s important to maintain the balance of this ecosystem. Your skin is covered by a film called the acid mantle, which functions as 32

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a protective barrier. The acid mantle requires balanced pH levels in order to work effectively, with an imbalance causing an inflammatory response.

This inflammatory response can be caused by a range of factors, from the products we use to how often we change products, and even the combination of products we use. The inflammatory response acts as a warning, so you know to avoid those ingredients or that combination of ingredients in future.

Our skin has three major layers: epidermis, dermis and hypodermis.

The epidermis, which is also known as the epithelial layer of the skin, is the layer of your skin responsible for communication. It acts as a physical barrier, preventing loss of water from the body; and, just as importantly, it prevents the entry of substances and organisms into the body.

Within the epidermis, we have three main types

of cell: • Keratinocytes (skin cells) • Melanocytes (pigment-producing cells) • Langerhans cells (immune cells).

When we talk about the appearance of the skin in terms of smoothness and hydration, we’re mainly talking about keratinocytes. The primary function of keratinocytes is to form a barrier against environmental damage.

Keratinocytes contain as well as require a strong outer cell wall known as the cell membrane in order to do its job effectively; and this membrane of the keratinocyte cells is perhaps one of the most important in the human body. Why? They represent the ultimate barrier between our inner selves and the outside environment.

Langerhans cells are responsible for the skin’s immune response, and when exposed to potentially harmful substances, invoke an inflammatory response. Langerhans cells are present in all layers of the epidermis, but are most

highly concentrated in the stratum spinosum layer (a very important layer of the epidermis).

The stratum spinosum plays a very important role in the skin’s strength and flexibility, and damage to this layer of the skin affects the functionality of the skin as well as the appearance of it.

Keeping these cells healthy is vital to keeping your skin functioning well and looking its best.

Ingredients from your skin care have to go somewhere. The skin doesn’t just absorb chemicals, it excretes them, and when our skin’s defence systems identify a chemical as problematic, it will either be excreted back through the skin, causing inflammation, or be delivered into the bloodstream to be taken to the liver for processing. Neither of these options are ideal, and place undue stress on the body.

If you look at the ingredient list of conventional skin care products, you’ll see that not only do they contain an alarming amount of chemicals, but often contain active ingredients that can cause harm when combined in a formulation.

Many of the products advertised to “cleanse and clear” simply strip the skin of the natural oils essential to its proper function, and those advertised to treat conditions such as eczema or acne can often further disturb the skin’s mantle, causing more harm than good.

Conventional skincare (those harsh scrubs and soapy cleansers you find in the supermarket) is formulated with profit margins in mind.

Corneotherapeutic skincare (the professional ranges you can only get from a qualified skin expert) is formulated with the health and protection of your skin as the highest priority.

This is why we recommend our clients use a corneotherapeutic range, designed to be bioidentical to your skin, reducing the risk of damage and delivering active ingredients to where they can heal and nourish the skin.

You may see an adjustment phase when switching to corneotherapeutic skincare, as these products are designed to be delivered down to the stratus spinosum layer of the skin. When switching to products such as Dermaviduals serums and DMS base creams we can see an immune system response, however as the skin adjusts to the range this settles down fairly quickly.

Conventional skincare does not have a bioidentical delivery system, and as such isn’t able to travel into the deeper layers of the epithelium. That is, unless you mix your corneotherapeutic range with a conventional range. This can be a recipe for disaster.

Mixing skin care ranges becomes a problem when you take a bio-identical product that mimics skin structure and function and then pair it with a conventional skin care product. Conventional skin care ingredients don’t work with the skin and can cause an accumulation of problems that may not be seen straight away. Additionally, an impaired skin barrier can allow products to travel down into the deeper layers of the skin and invoke an inflammatory response. We always recommend clients to stick with one consistent skin care range that is free of detrimental ingredients as we want to be working with the skin not against it.

If you’re someone who gets their skin care from a supermarket or large pharmacy chain, you need to be very mindful as you don’t know what has

been put into the formulation as a ‘filler’ and what has been included as an active ingredient. Most, if not all, supermarket skin care ranges act like either dishwashing liquid; stripping your skin of its natural oils and/or used as abrasive modalities that damage the skin in order to slough off the so called ‘dead’ skin cells.

Synthetic substances and chemical compounds are now so commonly included in our food and our beauty products that it is not uncommon for us to expose the body to potentially toxic ingredients without realising. When talking about skincare, the largest issue is the distinction between a product that claims to be “organic” or “natural” and a product that doesn’t harm the skin.

with those products. Your skin gets accustomed to what you put on it, so if you’re chopping and changing your skin care regularly, you could be doing more harm than good.

If you’re not sure about a product or a combination of ingredients, it’s best to ask someone who really knows skin inside and out. We’ve seen ingredients go in and out of fashion, and we know what really works for your true skin type.

At the end of the day, we all want our skin to be radiant and clear. And there’s no better person to diagnose your true skin type and prescribe the best products for you, than a skin care expert.

If you’re someone who gets their skin care from a supermarket or large pharmacy chain, you don’t know what has been put into a formulation as a ‘filler’, and what is included as an active ingredient. Most, if not all, supermarket skin care ranges act like either dishwashing liquid, stripping your skin of its natural oils, or as a harsh abrasive, scratching and damaging the surface of the skin in order to slough off dead skin cells.

If you want to see what happened to my skin when I experimented with supermarket-brand skin care, you can search “Rebecca Miller Skincare Experiment” on YouTube. As I’m sure you can imagine, the results were fairly shocking, and I can safely say I will never use a supermarket brand on my skin again!

My recommendation? Find a skin expert, use the best quality products you can afford, and stick

Rebecca Miller the Skin Whisperer is Australia’s leading Skin Expert and creator of skinfit90 – the world’s first online bespoke skin health and well-being program educating and inspiring women to lead their best life.

Rebecca’s purpose is to empower women to feel confident and educate them to love the skin they’re in.

Visit www.skinwhisperer.com.au.

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SEVEN HABITS OF A SUCCESSFUL CLINIC

By Gay Wardle

As we come to the end of another year and look ahead to 2021 with new vision and learnings form an incredibly surreal year, I thought I would share with you my top seven tips that should in fact become habits, for creating a healthy successful clinic.

1. SELF INVESTMENT

Successful clinic owners invest in themselves.

Positive morning rituals. This is so important as quite often people are reaching for their phones as soon as they wake up. Their day begins with them scrolling through their Facebook or Instagram feeds. Although these social media platforms are a source of connection, they can often fill us with negativity as we compare ourselves or our lives to others and think that we should be doing more or needing more. Starting your day like this can impact upon a positive mindset which ultimately affects productivity.

As a clinic owner, you need to be positive and productive!!

You can influence your productivity by starting your day with a positive morning ritual. Fill your first waking hour with positivity – write 10 things that you’re grateful for in a gratitude journal, read self-development literature – learn and educate yourself, exercise and practice mindfulness / meditation. Fuel your body with good nutrition.

Set your day up for success by making your bed – this simple act enables you to achieve 34

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something at the very start of the day which sets the scene for the rest of the day. Watch Navy Seal Admiral Shares Reasons to Make Your Bed Every Day on YouTube. The Navy Seal Admiral talks about how making your bed every day enables you to accomplish something from the very beginning which will give you a sense of pride and encourage you to complete another task and then another.

Listen to self-love, business, self-development, mindset podcasts. There are a variety of podcasts available on Spotify.

How do you set yourself up for success?

I start my day by always making my bed. I then enjoy a cup of tea that my husband has made for me and I sit outside and enjoy nature for the ten minutes that it takes to drink my cup of tea.

During that time, I breathe, still my mind and think of all the things that I am grateful for. I find it difficult to meditate, so this is my exercise in mindfulness and my act of meditation. I am passionate about learning, so this start to the day is followed with reading. My readings range from

online journals, text books and presentations from Industry Leaders. I then move forward with the rest of my day and I am ready and inspired to complete the next task.

2. TIME MANAGEMENT

Being organised……

Make time for things that need doing.

Set a daily agenda – meetings, appointments, self-development, business planning.

Be disciplined and stick to your plan!

Create your “To Do” list the day before so that you are mentally prepared for the next day. Which clients do you need to follow-up with? Which staff members do you need to check-in with regarding their goals? Complete a stocktake.

Before you go to bed, prepare and organise what you need for the next morning. If you are going to create a “gratitude list” upon waking, have your notebook and your pen beside your bed. If you are going to exercise before you arrive at the clinic, have your work out gear ready before you go to sleep.

Good organisational skills leads to effective time management!!

3. POSITIVE STAFF MORALE:

Support staff to set and achieve their own goals and revisit these regularly. Check-in with staff within a negotiated timeframe (e.g. twice a year or more) to track how they’re traveling with their goals and to keep them accountable.

Support staff morale by providing incentives (e.g. financial incentives or earn “time” bonus – this may be important to employees who want to spend more time with family).

Positive relationships are essential. Ensure staff feel cared for and create a positive work environment while maintaining high expectations for performance. Brene Brown has an excellent podcast called Dare to Lead where she talks about the necessity to care for staff. If this action is not possible and a positive, caring relationship can’t be established then you need to consider if it is the right thing for your clinic. Positive staff morale will lead to high performance.

4. ENTREPRENEURIAL SKILLS:

Engage a critical friend that will provide you with feedback on various agendas such as staff management, social media advertisement posts, treatment programs, etc.

Employ a coach – keep yourself accountable and continue your own self-development. Check-in with your coach and reflect upon your practice.

Social Media – where do you draw inspiration from regarding industry practices? Do you follow / participate in discussion lists?

Develop an Expert Team – product knowledge is essential, developing skin programs to obtain optimal results.

Establish strong professional clinic relationships with clients. Build a check-in / check-out strategy as part of your daily exit routine (e.g. At the end of each day connect with clients who have visited the clinic that day by sending an SMS note such as “great seeing you”. Message clients two to three weeks later to check on how their skin is. If you haven’t seen your client for 10 weeks, checkin again. If you have a good progress photo send this to the client as a powerful reminder of the results they were achieving through your treatment program.)

Have a strong industry presence – many clinics have amazing leaders and expert management.

Encourage these leaders to mentor others. If you are an expert in an area, nominate to speak at various events, seminars.

Celebrate your achievements.

If your achievements have earned you awards, advertise this on your brochures, clinic windows, website, email signatures.

Support your peers. By supporting the salon down the road, you are working towards strengthening our industry. Support others by joining discussion lists.

Blogs – share your knowledge by writing a blog and placing this on your website. Your clients will be grateful that you are sharing your knowledge with them and it will keep people engaged with your website which is where they can book their appointments.

5. SYSTEMIC OPERATIONS:

Successful owners use systemic operations to save time. Our tech savvy world has provided us with many systems that are designed to save us both time and money by automating many of the things that take up valuable time. Some examples of effective systemic operations include: - Online Consultations – Have clients complete an online consultation form prior to their

appointment. By receiving this information prior to working with the client you can save time by investigating their needs and formulating a treatment and product program that will support the skin analysis that is conducted in salon. This ground work will also ensure that the client feels valued as you will have a good understanding regarding the history and condition of their skin.

Another advantage of this process is that you can discuss any concerns or uncertainties that you may have with your colleagues prior to working with the client.

- Online COVID Safe forms – COVID Safe practices are now embedded in all businesses.

Have your clients complete the necessary information online and prior to entering your clinic. This safe practice will also guard your clinic from contamination which could be disastrous for your business.

- Online Gift Voucher Sales – This is an opportunity for you to make money while you’re sleeping…. so to speak. Clients can purchase gift vouchers online and have them sent directly to the recipient. Gift Vouchers can be emailed directly to the nominated recipient which can also save postage money.

- Online Booking Systems – Clients can save both yourself and themselves time by booking online. The double bonus here is that clients can commit to their appointment by paying a nonrefundable deposit. This eliminates the cost to your business through “no shows”.

- Use systems such as Mailchimp to keep clients updated with clinic events, treatment packages and industry updates.

- Connect Social Media platforms with Apps

which enable you to plan and deliver social media newsfeeds in a timely manner throughout the week.

- Utilise software to plan and organise staff rosters, staff incentives, customer rewards points.

- Data Base – it is essential that you effectively use software programs that will maintain an up to date client data base. Your data base is your business.

6. INSPIRE:

Successful clinic owners inspire their employees.

What makes your team come alive? When was the last time you saw a sparkle in their eye – sometimes all it takes is ensuring that they get to do the things they feel passionate about.

Inspire and motivate your team through ongoing learning. Growth Mindsets are essential for ongoing learning and professional development.

Knowledge is Power and Education is the Key!

7. FUTURE INVESTMENT:

Successful owners work for tomorrow. Operate your business with tomorrow in sight. Protect the future of your team, clients and yourself. A percentage of profit needs to buy new things for the business and invest in the future of the business.

Successful owners invest in education and remain current with cutting edge practices. It is essential to remain informed and abreast regarding industry developments.

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MICRONEEDLING ANCIENT WISDOM...MEETS MODERN TECHNOLOGY

By Corri Mathews. DermapenWorld – Cosmeceuticals Director

Are you looking for new ways to offer superior results for all your patients and increase profit? Are you searching for a natural, wholistic approach to meet modern demands for skin perfection?

Microneedling is an easy and effective treatment option to complement your blossoming practice.

ROOTS IN ANCIENT WISDOM

Harking back almost 4,000 years, microneedling has its origins in the ancient practice of acupuncture. As a cornerstone of Traditional Chinese Medicine, the practice of inserting fine needles to rebalance energy flow has spread to all corners of the world.

Using needles purely for cosmetic purposes didn’t reach full development until 1995, where the first practitioners used subcutaneous incision needles, tattoo guns or needle stamps to improve the appearance of scars.

Fast-forward 15 years of continuous improvement and, in 2010, the first automated microneedling pen was invented. With superior comfort, speed, and results, the microneedling revolution had begun.

More and more women and men of any skin type or colour are realising the incredible results they can achieve with almost no downtime.

WHAT IS MICRONEEDLING?

Also known as skin needling or C.I.T. (Collagen Induction Therapy), microneedling is a skin treatment that stimulates a natural woundhealing response by inserting ultrafine needles at shallow depths of 0.25 – 3 mm. The resulting micro-injuries increase collagen and elastin production and also deliver active ingredients in approved treatment serums deeper into the skin.

The increased absorption of actives combined with a natural boost in collagen and elastin erase common cosmetic complaints. A new layer of fresh tissue forms, creating a more youthful appearance and repairing the surface layers.

Skin looks brighter, tighter, more evenly toned, with refined pores and reduced wrinkles.

MICRONEEDING: POPULAR WITH PATIENTS & PRACTITIONERS

As a relatively new practice, microneedling is hugely popular amongst practitioners and patients alike. It helps that microneedling is highly sought after with a ready stream of eager clientele. Still, the rapid spread has also been driven by enterprising clinic owners who recognise the potential results for both their patients and bottom line.

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Part of the uplift in recognition stems from the noninvasive nature of the skin treatment, appealing to those craving a successful rejuvenation without the risks and pain associated with injections or incisions.

That’s not to say the two are mutually exclusive.

Microneedling also works well in synergy with a range of other anti-ageing or cosmetic procedures, fortifying the skin and offering patients a highly desirable glow.

TARGETED SKIN CONCERNS

Genetics, trauma, UV rays, and the environment ravage our skin in different ways, causing blemishes we’re often not happy with. The simple act of ageing alone causes skin to thin, sag, and wrinkle. Microneedling targets multiple concerns at the same time, including: • Signs of ageing, fine lines and wrinkles • Active acne or acne scars • Pigmentation and melasma • Enlarged pores • Scars • Melasma • Stretch Marks • Hair Loss • Rosacea Not restricted to purely facial needling, you can perform a procedure on almost any part of your patient’s body. Hands, neck and décolleté are all popular zones. Thanks to the speed of automatic microneedling pens, even larger areas like stretch marks on the stomach and hips can be quickly and effectively covered.

GOOD FOR BUSINESS

Microneedling offers an attractive cost-benefit ratio to businesses in comparison with other expensive rejuvenation devices that bring similar results. Good profit margins are the result of the affordability of the pen itself and the consumables needed to offer an effective and safe procedure.

The exclusive reputation of microneedling as a skin treatment attracts more clients to your door without costing you an arm and a leg in set-up costs. It’s also a fabulous upsell to improve the condition of your patient’s skin while undergoing other treatments.

Corri Mathews

STOP TURNING PATIENTS AWAY

Unlike some other skin treatments, microneedling is safe and effective for all Fitzpatrick skin types. Combined with the fact it improves the appearance of such a wide range of common skin complaints, microneedling is accessible for a broad customer base.

You’re not having to turn people away depending on their skin type or investing in different technology to cater to more patients. Instead, you’re offering everyone the same fantastic results with the exact same equipment.

YOUR FUTURE’S BRIGHT WITH MICRONEEDLING Fast forward thousands of years from the first use of needles with the Shang Dynasty to today’s Microneedling Revolution, Microneedling is a game-changing addition for any leading aesthetic clinic. Discover for yourself how introducing this cost-effective, proven treatment option can transform your reputation and business.

The Gold Standard in Microneedling Dermapen 4 delivers outstanding results for your patients and your clinic Building your professional brand as a recognised DermapenWorld™ Treatment Provider makes it easy to attract repeat clients and grow your business.

Let us support you with our unmatched microneedling devices, revolutionary skincare line, advanced training and all the marketing and technical support you need for your business to thrive.

Discover the gold standard all our DermapenWorld Authorised Treatment Providers already enjoy.

For more information www.DermapenWorld.com or contact authorised Beautydistributor Biz Year 13 Issue 6

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AESTHETICS

A SMOOTH AS SILK DEAL BTL AESTHETICS AUSTRALIA SIGN DEAL WITH SILK LASER CLINICS

In a positive business news story, BTL Aesthetics and SILK Laser Clinics announced in August of 2020 that they have formed an unprecedented partnership.

This ground-breaking affiliation will see SILK Laser Clinics move into the body treatment arena with the launch of fifteen BTL Aesthetic EMSCULPT® devices into selected SILK Laser Clinics locations across Australia.

EMSCULPT®’s revolutionary new technology strengthens and defines muscles and disrupt fat cells. Used by a plethora of A list stars and elite athletes, EMSCULPT® is equivalent to doing 20,000 sit-ups or squats in 30 mins. The technology utilises patented HIFEM® magnetic field energy and induces approximately 20,000 supramaximal muscle contractions, which cannot be achieved voluntarily, to help target hard-to-tone areas.

Respected national brand SILK Laser Clinics take pride in making aesthetics accessible to all in a safe, trusted and relaxing environment.

Services include laser hair removal, cosmetic injections, skin treatments, skincare and (in South Australia) laser tattoo removal. Skin and cosmetic treatments designed to help clients look and feel their best, and now, SILK clients can transform their bodies as well. This new collaboration will establish SILK as a leader in non-invasive body treatments, which is the fastest-growing area of aesthetics. An exciting expansion that is in line with the SILK brand’s ethos of only working with the most reputable, clinically tested and approved devices.

Founded in 1993, BTL has grown to become one of the world’s major manufacturers of medical and aesthetic equipment. With over 1,800 employees located in more than 55 countries, BTL has revolutionized the way to offer the most advanced non-invasive solutions 40

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for body shaping, skin tightening & other medical aesthetic treatments, including women’s intimate health and wellness. BTL’s brands include EMSCULPT®, EMSELLA®, BTL Vanquish® ME, BTL Exilis® ULTRA, and BTL X Wave®.

“The deal was in its initial stages pre COVID restrictions, and SILK Laser Clinics and BTL are excited to be moving forward with the rollout. The official launch will commence from August 2020 with Emsculpt devices available in key clinics in SA, WA, NSW, QLD, NT and TAS. We are delighted to be providing a world-leading body treatment for our clients that want help to build muscle, burn fat and get into shape for summer.

We will no doubt attract many new men and women into SILK that are interested in fitness, wellness and core strength. It is an exciting and positive time for the business.” said Martin Perelman, Managing Director of SILK Laser Clinics.

Tested in several independent clinical studies, BTL EMSCULPT® delivers consistent results, with a 16% increase in muscle mass, a 19% reduction in subcutaneous abdominal fat and a 14.3% reduction in visceral fat (with 17 out of 22 patients showed reduction higher than 10%). The average waist measurement sees a decrease of 4.4 cm reduction in the thickness of the subcutaneous abdominal fat layer. EMSCULPT® is the first and only HIFEM® technology to¬ build muscle and ¬burn fat. The device has multiple applicator sizes available for treatments that focus on the abdomen, buttocks, arms or calves.

EMSCULPT® has a 95% patient satisfaction rate with 500,000+ treatments annually in the world.

SILK Laser Clinics are Australia’s fastest-

growing Aesthetic franchise businesses and an exciting and dynamic business model. There are 53 SILK Laser Clinics locations across Australia including, WA, SA, NT, QLD, TAS and NSW. A successful national brand that focusses on providing its clients with the latest technology and highest service standards in aesthetics, beautifully appointed clinics and highly trained staff. The SILK Laser Clinics chain has grown rapidly since the first clinic opened in Hyde Park, South Australia, in 2009, thanks to the brand’s excellent reputation, professional operation and the latest in Aesthetics treatments.

“SILK Laser Clinics is a major player in the Australian Aesthetics industry and BTL Aesthetics are excited to be part of this innovative brand’s strategic growth. Martin Perelman and the team at SILK share our passion for product and treatment technology, as well as integrity.

SILK Laser Clinics and BTL Aesthetics have an exciting few months ahead with the planned Emsculpt rollout,” said Gareth Pepper, National Sales Director for BTL Aesthetics Australia and New Zealand.

EMSCULPT® has won several awards, including Best Non-Invasive Body Shaping Technology 2019, Anti-Aging & Beauty Trophy Winner, NewBeauty Best Innovations Award, Harper’s Bazaar Anti-Aging Awards - Best Body Firming treatment and realself ‘Most Worth It’ Award Patient Choice Award and four MyFaceMyBody Awards. www.silklaser.com.au/emsculpt/ www.btlaesthetics.com.

ELLEEBANA WOULD LIKE TO THANK ALL OUR INCREDIBLE DISTRIBUTORS & L O YA L S A L O N S F O R Y O U R A M A Z I N G S U P P O R T T H R O U G H O U T 2 0 2 0 .

I T H A S B E E N A Y E A R O F C H A L L E N G E S F O R S O M A N Y I N O U R I N D U S T R Y, BUT IT HAS ALSO BEEN A YEAR OF WONDERFUL ACHIEVEMENTS WHICH S H O W S T H AT W I T H D E T E R M I N AT I O N A N D PA S S I O N W E C A N R I S E A B O V E AND REACH NEW HEIGHTS IN OUR BUSINESS. E L L E E B A N A WO U L D L I K E TO W I S H YO U A J OY F U L C H R I S T M A S W I T H YO U R LOV E D O N E S A N D A P R O D U C T I V E A N D P R O S P E R O U S 2 0 2 1 !

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SKINCARE

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NEEM OIL

By Jeni O’Dowd

As parents of teens know, your beauty cabinet is not your own. That expensive foundation you were saving for a rare date night with hubby? Opened. Your best night cream? Used.

Mascara? There’s never any left. So, it’s somewhat of a relief to find a product suitable for both you and your tribe of teenagers, a product which is both organic and natural.

Neem oil, a naturally occurring pesticide found in seeds from the Neem tree, has been developed into a product which not only relieves acne but also reduces the appearance of wrinkles and dry skin.

Nourishme Organics, and owner Kriben Govender, a nutritionist and food scientist, likened it to a Swiss army knife for the skin. “We are excited about the versatility of Neem oil,” he said. “It can be used to alleviate acne, reduce wrinkles and eliminate skin and nail fungi. You can even make your own natural mosquito repellent by combining it with coconut oil and applying it to the skin.”

The natural skincare product also reduces exposure to potentially harmful chemicals. The oil is an ancient ingredient pressed from the fruits and seeds of the evergreen Neem tree, indigenous to the Indian subcontinent. “It’s mild, nourishing and naturally abundant in fatty acids, Vitamin E and calcium, with similar wellness properties to tea tree oil,” Mr Govender said.

It’s created by cold pressing Neem seeds to make the oil, which is 100 percent pure and safe to use on the skin. Cold pressing the seeds ensures the oil retains all the beneficial nutrients.

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Neem Oil has a natural, earthy smell and you just need a few drops on the specific area of concern during your normal nightly skincare routine.

Mr Govender said the development of Neem oil brought back a natural remedy, known as the Divine Tree, which had been used in Ayurvedic Medicine for thousands of years. “It’s referred to as Sarva Roga Nivarini - or curer of all ailments,” he said. The Journal of Photochemistry and Photobiology recently reported that topical application of neem leaves helped prevent wrinkles, and increased procollagen and elastin were found after treatment with Neem leaves.

“Neem has been used in India for the treatment of skin problems for centuries,” the study reported.

“Our results indicated that neem leaf ethanolic extract is a promising anti-aging candidate for topical therapy products (medications applied to a particular part of the skin.)”

The Journal of Acute Disease reported the treatment of acne and pimples with Neem oil was “used successfully for prolonged treatment of acne.”

“The result concluded that Neem oil loaded solid lipid nanoparticles with more lecithin content in their colloid exhibit sustained effect, which

satisfactorily produced the antibacterial action on Acne microbes,” the journal said.

Other research also reported that when Neem Oil was mixed with coconut oil, it became an effective mosquito repellent, offering up to 12 hours of natural protection.

The Journal of the American Mosquito Control Association found application of neem oil was safe and could even be used for protection from malaria in endemic countries.

For protection against pesky mossies in Australia, Mr Govender recommends adding two or three drops of 100% Pure Neem Oil to your favourite lotion, shampoo or conditioner, or just apply a few drops directly to the skin. “When using it for the first time, apply a small amount on your skin first to test for any reactions,” he added.

Components of Neem Oil can be found in many products on Australian shelves, including toothpaste, cosmetics, soaps and even pet shampoos.

The active component Azadirachtin is extracted from Neem leaves to produce naturally occurring pesticides.

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PROFILE

LEADING MINERAL COSMETICS BRAND, ISSADA, ANNOUNCES LAUNCH OF CLINICAL SKINCARE RANGE Issada, Australia’s prestige mineral skin-treatment cosmetics brand, has announced its expansion into cosmeceutical skincare in 2020 with the introduction of Issada Clinical Formula. Issada will be launching with new product formulations designed exclusively for the clinical skincare market.

Medi-aesthetic entrepreneur Deb Farnworth-Wood recently acquired Issada after a decade-long love of the brand’s skin-conscious mineral makeup line. She explains “This is not the first skincare range I have developed but I have been working on it for almost two years so it made complete sense when the opportunity arose to release my skincare under a brand I have personally admired and used for a long time”.

Issada Clinical Formula is a collection of focused active skincare formulations containing high-performance concentrations of active vitamins, minerals, antioxidants, AHA’s and BHA’s, probiotics, peptides and plant extracts.

With an initial offering of 20 retail products and more in formulation, Issada Clinical Formula is designed to meet the specific needs of clinics, spas and salons. The retail line is versatile with the inclusion of gentle and high potency formulas to offer treatment options for all skin types and concerns, such as a 0.5% and 1% Retinol and a 10% and 25% Vitamin C offered within the range. The initial retail launch encompasses cleansing and exfoliating formulas, treatment serums, moisturisers, an SPF50+ sunscreen, a post-treatment Recovery Cream and an innovative body cream targeting cellulite.

Launching alongside the retail products are several clinical peels, micro-peels and professional treatments, including a muchanticipated EGF (Epidermal Growth Factor) treatment for skin renewal, wound healing, skin brightening and the improvement of scarring.

The aim is to achieve a maintain optimal skin health and provide comprehensive, proven and uncomplicated solutions to a variety of skin concerns including pigmentation/hyperpigmentation, signs of ageing, acne and redness/rosacea.

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Deb Farnworth-Wood Scientifically developed and tested in a skin clinic environment, this is a cosmeceutical range committed to achieving and supporting effective clinical results. The line perfectly complements Issada’s mineral makeup range founded in 2006, which also supports skin health. The proudly always talcfree mineral makeup formulas are safe for use post treatment, including laser, skin and cosmetic injectables and are non-comedogenic so they won’t block pores, exacerbating acne and breakouts. Issada mineral cosmetics use pure pharmaceutical-grade minerals combined with skin treating ingredients such as vitamins C, E and A, Lysine, Hyaluronic Acid, Probiotics and botanicals. An additional reason many aesthetic practitioners recommended Issada minerals is their anti-inflammatory and antimicrobial benefits and natural sun blocking capabilities, shielding skin against damaging ultraviolet light.

Issada Clinical Formula is available now, with training commencing in January.

To learn more about Issada and becoming a stockist, visit www.issada.com/partners

MINERAL MAKEUP +NEW CLINICAL SKINCARE

Issada Mineral Cosmetics has been at the forefront of high-quality, talc-free pure mineral makeup in Australia for over 15 years. Now, Issada is set to launch a range of advanced cosmeceautical skincare: ISSADA CLINICAL FORMULA Scientifically developed and tested in a skin clinic environment, this range is committed to achieving and supporting effective clinical results, with high-performance concentrations of vitamins, peptides, minerals, antioxidants, probiotics and plant extracts.

Become a stockist www.issada.com/partners | admin@issada.com

NO MINIMUM ORDER TAILOR MADE PACKAGES FREE SHIPPING ON ORDERS OVER $300 24 / 7 WHOLESALE ONLINE ORDERING PARTNER AFFILIATE PROGRAM EDUCATION SUPPORT DISPLAYS TO SUIT ALL BUDGETS CONTACT US FOR MORE INFORMATION INFO@BELLEZZA.COM.AU PH: 03 9331 5729 ONLINE TRADE WWW.BELLEZZA.COM.AU

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NAILS

TRADITIONAL NAIL EDUCATION VS YOUTUBE

By Lauren Burton

I joined the nail industry ten years ago, in the UK where I am originally from, and the changes in the nail and beauty industry and the world, for that matter, have been of epic proportions. The use of the internet, social media and platforms like YouTube have quickly become staple ways to learn and get the burning answers to things like “My Dyson keeps stopping and starting, how do I fix it?” this was one of my most recent searches. But more and more people are using these platforms for teaching or learning things like nails and beauty. The question is, is there a line that is being crossed?

This depends on the watchers’ intentions and personal level within the industry, I guess. I would be a hypocrite if I said I did not use YouTube.

However, as a qualified nail technician, I already have my training and background knowledge in nails as well as my multiple qualifications. I do use these platforms to investigate into more information on new systems, find out feedback and reviews on products and systems; I look at nail art designs, for this YouTube is a wonderful online portal. However, I would never use the platform to learn from a beginner’s perspective or to learn a new treatment or trade then claim to be a professional or expert in it. That would be like a surgeon learning a new surgical procedure in a 10-minute video on YouTube, would you go to see them? It baffles me why people would think they are competent in a new treatment from just watching a video on YouTube, is it ignorance or lack of knowledge?

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A large number of these content creators are self-taught, and whilst there is no denying the talent of some is incredible when it comes to nail art. The lack of detail and theory knowledge is all too often apparent, but to a newbie or someone in new stages of qualifying, of course, they are not going to know otherwise. As a professional, I have cringed on numerous occasions with some of the things I have witnessed in YouTube nail videos. Things such as mixing and matching different brands of nail products together, using utterly different brands UV nail lamps with another brand of UV Gel based products, UV nail lamps are not a universal piece of equipment that will cure everything UV gel based, there is scientific proof behind this. The lack of respect on a vast majority of these DIY YouTube videos for the science and chemistry behind the products and equipment and lack of health and safety for clients is hugely worrying; this is how people develop allergies and sensitivities to nail products because they are not being used correctly or in their entirety.

The thing to bear in mind is that most of the content creators that are making these channels, do so to achieve “influencer” or “YouTube” stardom. Even the ones that are qualified, the majority do not go into enough detail about nails and only showcase how to create “pretty nails and designs”. They skip the whole process on anatomy, contraindications, understanding nails and treatments to suit, the chemistry behind the products and how they work together, how UV lamps work, why you should not mix and match different brands and products, which is a key thing in our industry.

Another critical thing to bear in mind is business and liability insurance, if a beauty therapist or nail technician is treating clients with no proper or valid training in that particular system, and something happens to that client. The client then claims against them, the insurance company, if they did not do so at the time of purchasing insurance, will ask to see qualifications, if that therapist or technician cannot produce their certification or qualification in that treatment, the insurance is deemed invalid. The same thing applies if the technician is mixing and matching brands and products if the insurance company finds out, again it invalidates the policy because you are not using the products to the manufacturer’s direction, no reputable brand or manufacturer will tell you to mix different brand products during service, because they have not been tested to work together, then they are in hot water.

Good nail education should be covering every angle and aspect and be teaching you the theory side first and foremost; this should include the anatomy of the hand and nail, contraindications, nail diseases, health and safety of yourself and your client, different nail types, how to treat different nail types, the science and chemistry behind the products and how they work, working ratios and fundamentals behind creating beautiful nails, such as structure and strength, nail art should be something tackled after all of this has been covered and so much more.

Lauren is a passionate nail technician and the Head of Education and a Master Educator in Australia for global nail brand Hand & Nail Harmony.

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Beauty SHOP

ISSADA LUXURY MATTE LIPSTICK The ultimate lipstick with rich colour pigments and a formula that pampers and cares for your lips. All in a click-shut, airtight tube.

True to our ethos, our lipstick is packed full of natural ingredients that are going to care for your lips while delivering plump, velvety finish dressed in gorgeous long-wearing shades.

No more dry lips with Vitamins A, C and E, beeswax, shea butter, avocado and jojoba oils providing maximum hydration. Mix in high performance pigment in fifteen pout-perfect colours as well as Folic Acid to give a fuller lip effect and Hyaluronic Acid for plumping perfection and extra hydration. www.issada.com

SUNESCAPE NEW DRY TAN OIL Treat your skin to a natural sun-kissed glow with Sunescape’s fast-drying, quick-absorbing, and non-greasy self-tanning body oil that lusciously hydrates and moisturises the skin. Perfect for those wanting a softer touch of colour, this luxurious oil indulges skin with soothing Aloe Vera, repairing Kakadu Plum and extremely moisturising Coconut, Almond and Macadamia Nut oils. Enriched with antioxidant-packed Vitamin E, this lavish oil prevents the formation of dry, scaly skin. Filled to the brim with natural ingredients, skin will be beautifully nourished and nurtured as it’s given an effortless, long-lasting tan. www.sunescape.com.au CALECIM® PROFESSIONAL RECOVERY NIGHT COMPLEX – IMPROVED FORMULA CALECIM® Professional has enhanced their Recovery Night Complex formulation by improving the product’s pH level for even better results.

Recovery Night Complex helps relieve and restore skin in distress from in-clinic procedures, extreme conditions and severe dryness. It is recommended for use on the night of a procedure and also as an at-home skin booster Recovery Night Complex gives cool, comforting relief in a gel application that coats the skin with a thin layer of skin-restoring stem cell proteins, providing skin with non-stop hydration throughout the night. www.advancedcosmeceuticals.com.au/calecim-professional

MEDIK8 H.E.O MASK Medik8 has set out to make the world’s most hydrating mask to tackle the problem of very dry skin and deliver a serious hit of moisture to leave skin deeply nourished.

The transformative H.E.O. Mask is a two-step overnight mask built on the three elements of true moisturisation: Humectants, Emollients, Occlusives. All three elements work synergistically in H.E.O. mask to leave skin feeling nourished, soft and deeply hydrated.

Housed in a dual-chamber jar, one side contains a hydrating water-based gel, while the other side holds the silky, nourishing cream step. H.E.O. Mask infuses the complexion with intense hydration throughout the layers of the skin overnight, so you wake up to skin looking and feeling hydrated and supple. www.sunescape.com.au

GINGER & ME MINDFULNESS CANDLES GINGER&ME Mindfulness Candles are individually handcrafted, adorned with hand drawn gold mindfulness metal stickers, filled locally with a soy wax blend, wooden wicks and are a luxe 500gm, with 80 hours burn time.

Three messages, three fragrances, three poems of hope and faith: • Brave – Smile, Breathe & Go Slowly: Lychee & Guava boost.

• Happy – Every Moment Counts, Be Happy: Dancing notes of Orange Blossom, Jasmine, Black Currant, Pear & Vanilla.

• Grateful – Inhale Love, Exhale Gratitude: Heart-Warming Vanilla & Coconut. www.gingerandme.com

FOREO LUNA 3 The FOREO LUNA 3 is the first-ever skincare device to combines an ultra-soft, hygienic cleanse with a variety of targeted firming massage routines all controlled via the FOREO app.

With its ultra-hygienic silicone body, LUNA 3 delivers enhanced T-sonic pulsations and USB charging for up to 650 uses at a time.

Every LUNA 3 includes a USB charging cable, travel pouch and access to the FOREO For You interactive app.

NEW ULTRACEUTICALS HYDRATING SKIN MIST Experience the refreshing fragrance of the Ultra Hydrating Skin Mist that delivers the ultimate hydration, whilst soothing dry skin in a super fine mist spray.

The aromatic mist leaves skin looking and feeling hydrated and refreshed - For those warmer days, keep in fridge for a revitalising cool down.

Formulated without alcohol, the invigorating fragrance in a light mist captures the natural aromas extracted from plants including, Sweet orange, Bergamot, Geranium Oil and Ylang Ylang to soothe the senses for an on-the-go spa experience.

Suitable for normal, dry or oily skin. www.ultraceuticals.com

IVY PORTABLE MAKEUP CHAIR BY JOIKEN Every makeup artist needs the perfect Professional Makeup Chair to make their art more admirable.

The Ivy Makeup chair is the hidden tool of any artist. It gives full comfort to the client as well as the makeup artist so they can work efficiently.

Features: • Foldable • Portable and easy to carry • Carry Handle to allow easy transport • Fold-out side tables for product placement • Detachable Makeup Brush Holder (Products not included) www.joiken.com.au

PURE FIJI NEW VITAMIN C FACIAL COLLECTION Harnessing the power of the best that nature has to offer in its rich blend of supercharged ingredients, Pure Fiji’s Vitamin C range will transform the way skin looks and feels.

Packed with our very own Australian Kakadu Plum, the world’s highest source of vitamin C works alongside powerhouse ingredients to deliver dramatic results. The Vitamin C range works together to boost collagen, smooth wrinkles & fine lines, increase hydration, even skin tone & texture AND restore radiance & glow.

With only 4 products in this curated collection, plus accompanying professional treatments that can be added to your treatment menu, this facial range is ideal for anyone who is looking for a small and simple, results-driven facial line to add to their salons offerings. www.au.purefiji.com

O COSMEDICS CORE FOUR COLLECTIONS Skin health, youth, and the confidence to be happy in your skin in just four simple steps: Cleanse, Exfoliate, Hydrate and Protect.

An annual must have, Core Four offers an advanced skin health baseline, the perfect introduction to cosmedical skin care or the essentials in any specialised O Cosmedics regime.

This year given travel stays closer to home our transparent dual compartment cosmetic bag has a deeper side for bigger items and a smaller one so you don’t have to hunt around for the little items (tweezers, brow gels, we’re talking to you!). www.ocosmedics.com

BIOLOGI CHRISTMAS BON BONS Biologi’s Christmas Bon Bons are the perfect last minute stocking filler for skincare lovers, your BFF, Kris Kringle, your boss or for that person you don’t know very well!

With prices starting at only $14 for a mini version of Biologi’s Best Selling Bf Serum, Biologi Bon Bons are a no brainer!

Each Biologi Bon Bon contains one or more of Biologi serums in mini versions, plus a special Biologi skin tip. www.biologi.com.au

ULTRADERM 12 DAYS OF RADIANCE ADVENT CALENDAR Beautifully presented, and valued at over $300, this bespoke Advent Calendar includes twelve Ultraderm minis, from iconic favourites to undiscovered new releases. A first for Ultraderm, the 12 Days of Radiance is a must-have collection for devotees or anyone wanting a magical Ultraderm Christmas experience! www.ultraderm.com.au

SKINSTITUT ALL STAR COLLECTION This Summer 2020 Skinstitut are launching their “All Star’s Collection”, an expert edit working hard to refine, repair, and protect, helping you soon see the payoff in softer, smoother, firmer and more radiant skin. Each kit contains luxury discovery sizes of Gentle Cleanser, Glycolic Scrub 14%, Rejuvenate 15 Serum, Moisture Defence Normal Skin. www.skinstitut.com

NEW CND PLEXIGEL Designed for a versatile and convenient multi-problem solution for nails, CNDTM PLEXIGEL’s technology provides 3+ weeks of strength, length and shape with minimal application time. Repair chips, cracks and splits with CNDTM PLEXIGEL’s flexible and tough coating that simultaneously protects the natural nail.

The clean and simple brush-in-a-bottle system requires no mixing or dipping, while the custom brushes and self-leveling formula delivers smooth and precise application. Backed by science deeply rooted in nail health, CNDTM PLEXIGEL is formulated to shape, build and protect nails with no nail damage*. Leave nails perfectly clear or finish with your favorite CND colour! www.cndshop.com.au

BEAUTY & SCIENCE

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BeautyPRO 1000cc Wax Heater is the all-time bestseller with the convenience of a handle. Great for all wax types, this no-mess wax heater features ultra-fast heatup, adjustable temperature settings, and a removable insert with scraper bar.

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Two wax wells, one super compact design. BeautyPRO Twin 1000cc Professional Wax Heater is a dynamic duo featuring twin wax wells with separate temperature controls. Each removable insert features a spatula bar to remove any excess wax. Saves time, space and money.

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The all-time bestseller in a convenient, smaller size.

BeautyPRO 500c Wax Heater is the downsized, spacesaver with every single classic feature we love. Also comes with a removable base which can used as a drip tray. Ultra-fast heat-up for all types of wax.

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Optimise bench space with BeautyPRO 450cc Wax Genie Wax Heater. This lightweight, portable wax heater heats all types of hair removal products, sugar or wax-based. Super quick heat-up, of course!

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On-the-go convenience with BeautyPRO Petite 115cc Wax Heater. This perfectly compact wax heater offers ultimate portability for use anywhere. No inserts needed – simply heat wax directly in the well.

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Maximum performance without the maximum price tag. BeautyPRO Elite 1000cc Wax Heater features incredibly fast heat-up and variable heat control.

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BLOG spot A COLLECTIVE TIDAL WAVE

By Gry Tomte

“One voice is a drop in the ocean. Many voices make a tidal wave”....This was my thought as I woke up one morning. It was a timely prompt to stand up and make some collective noise to help save our industry.

The beauty and aesthetic industry here in Victoria was hit with 7 months of business closures. And because some clinics had expanded since last year, that one month in between meant they’d lost the last round of job keeper. Not to mention we could see so many illogical rules being thrown around, and it was clear our industry was forgotten about.

The heartache of seeing friends in the industry agonise over whether they could possibly keep going any longer, or whether they had to make the decision to throw in the towel, was absolutely heart breaking. We’ve seen several clinic owner suicides, and many absolutely ruined financially.

So, on this particular day I was chatting to 3 other clinic owners; Kiki Abouchakra (Chakra Face and Body) Maddison Osbourne (The Aesthetic Skin Clinic) and Alishia Boot (Bare Laser and Skin) about the frustrations and the desperation out there. And I uttered that perhaps if we could create some noise the only way I personally know how - via social media - we might have a chance to get heard.

I suggested we could do a factual (but perhaps a little controversial) video - and then an instagram tile launched by anyone who wanted to take part, at the same time on the same date, tagging the same news outlets and government officials.

The thought was that surely this would constitute a social media tidal wave.

I put a “DM me” on our instagram, asking anyone who wanted to take part to contact me and within 56

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20 minutes we’d grown too big for our instagram group chat and set up a Facebook group instead, calling it Save Vic Skin Clinics.

April Brodie speaking to Peta Credlin... the list goes on and on) - the extra 2 weeks felt like a slap in the face.

It was absolutely incredible to see so many in the industry all coming together. Even clinic owner’s, interstate, who weren’t affected personally, offered to help.The group quickly grew to around 400 industry professionals who all wanted to do their bit.

Many businesses couldn’t’t wait that long. But at least we had a date.

The response to the post and the video was immediate!

The media started calling and they mentioned the trending #SaveVicSkinClinics hashtag.

Our clients sent so many messages of love and support - and to this date they are daily mentioning how proud they are that we stood up for our industry - and them - the way we did.

It wasn’t enough though. Still we had no date.

So, I wrote a letter to the Premier - and the same group emailed it through, each signing off on their own behalf - and also put it up on their social media. This time it made a tidal wave!

When the announcement finally came from the Premier that our voices had been heard and that we had a date, I wish I could say I felt happy... but to be absolutely honest, I felt deflated and exhausted. I felt that somehow, after all the work so many people in our industry had put in to create change (Nancy Abdou and Olivia Mulholland had been working with MP Batt Bach,

One thing is certain. Our industry is powerful when we stand together. And from this campaign, I havemet so many incredible people - so many amazing, passionate business owners and industry educators who put aside competition and self-interest, all to come together to create change. Too many people to name and not miss anyone - so everyone who did something to stand up for our industry should be so very proud.

It was magical. Together I think we made a tsunami!

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BLOG spot JUST ONE THING!

By Julie Cross

You know how you get busy in life dealing with the big things, the important things and then all the not so important stuff that we let in, and then you notice there is ‘that one thing’... it isn’t that important, you can get through the day without it done, but it has been driving you crazy for ages and you wish you would just get it done!

Well yesterday my ‘just one thing’ was to fix the clock in the car... it has been 7 minutes slow for four years, so last night I read the damn book, fixed the damn clock and I have got to tell you it was a very big relief!

And today my ‘just one thing’ is to clean the inside of the windscreen of the car.... every time I get in it and the sun shines on it I think I MUST do that, it drives me crazy...well today THAT will be out of my head! Perhaps if we got all this little stuff done we would have more space and focus to make the bigger things happen in our lives.

Then I got to thinking about this ‘just one thing’. Maybe the just one thing is a personal discipline, just one walk today, just replacing one thing that we love to eat that is unhealthy with something good for us, just one thing. Just one thought that serves me better to think, just one discipline that leads to another. Just washing up your one coffee cup in the staff room and putting that one shopping trolley back, just one thing… it all adds up and creates a momentum that makes a difference.

So, then if you take it a step further and bring that into the workplace, and perhaps we replace the ‘thing’ with an interaction, a smile, a moment of service. Just one smile can make a difference 58

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to the service you give. Taking a moment to recommend just one service that could solve a problem a client is having, or talk about just one product that can help a client look after their skin at home. Break all interaction down into that ‘just one’. So we can ask ourselves, “What is the one thing I am going to do, say or think today that will make a difference in everybody’s lives that I have contact with today?”. (And of course by default it will make a difference in yours too). Then suddenly that ‘just one thing’ becomes a 100 things and then we have improved by 100% , and all just by starting with one thing.

I was going for a walk the other morning and I lost my ING Credit Card, and in these days of tap and go it gives you a moment of concern.

I had my phone with me so transferred the money from the account, just one thing. I walked back the way I had come and couldn’t find it. I quickly went back home to make the phone calls to cancel the cards, about a half an hour of time had passed. As I walked into the house the phone rang. I answered, “Hi, this is Julie” The person said, “Hi Julie, this is Leanne from ING!”… I was surprised for a moment and replied, “Leanne, I was just about to ring ING, how did you know that I had lost my card?” To which she replied, “Julie, the person who found your card rang us!” How wonderful is that. Just one person doing just one thing today to make a difference, finding my card, being a good human and taking the time to call ING, maybe even have to wait for a moment or two for a real person to answer the call, and report my card missing… maybe even cutting their walk short to do it. That person did that ‘just one thing’ and

it made a difference in my life. And then ING, that customer service representative, doing her ‘just one thing’ and doing her job well, making the call to me, and sorting me out with a new card well before I even made the call.

Another moment recently, I was sitting in a café at a table on my own with my back to the rest of the diners. I was eating something hot and it was making my nose run… I had a couple of sniffles and blew my nose. The next minute I hear a voice from behind me, “Hi, there… would you like to come and sit with us?” It took me a moment before I realised she was talking to me as she got up and walked around to look at me.

I then said, “Oh that is OK, I am just sitting here reading, but thank you so much for offering” She then told me that she was concerned I was crying and wanted to make sure I was OK. How wonderful is that? Just one thing, one gesture and what a wonderful moment of kindness it was.

And one more thing about ‘Just one thing’... just one thing you do for somebody else can make such a big difference in their lives... whether it is letting them merge into your lane in front of you in busy traffic, pick up something somebody dropped, giving a compliment to a stranger, saying thanks for great service... giving your car park to somebody... small things that we can do every day that can make a big difference in people’s day.

So, start with just one thing and then watch it ripple and avalanche into many wonderful moments, experiences and things!

Sparkle on!

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BLOG spot HOW DO YOU, DO YOU?

By Lisa Conway

The thing I learnt during lockdown is I haven’t been that good at prioritising me. The year 2020 taught me a lot about myself.

Although not that I want to repeat the year that is about to end, there were a few defining moments for me. For the first time, I got off my self-imposed tread mill. I completely stopped both mentally and physically. Not because I wanted to but because the world did. The pandemic pushed me to look at my list of lifelong choices.

After the announcement of the first lockdown and making sure that the ZING team and the salons we coach were sorted I turned my focus probably for the very first time to myself. I was given the gift of time. Time to stay in the same place, to sleep in my bed every night. Time to sleep 8 hours every night, time to cook every meal I ate and the time to exercise.

Four new habits have been the foundations I needed to set me up. They are as follows Adequate water, good food choices and digestion, daily exercise and adequate rest.

For the first time in a very long time I was my number one focus. In my fifties now and having the kids all grown and the borders closed, it came down to just the dog and me.

I started with drinking 2 litres of water by setting a reminder in my phone and a rule that with every dink of tea and coffee I must drink a glass of water first. Walking twice a day, and always drinking water on the walk.

Having been a hairdresser, a mother, a wife and a salon owner my focus has always been looking after others, I liked it that way, I had an excuse as to why I wasn’t achieving what I told myself I wanted. For the first time ever, I was out of excuses.

It started with chronic stomach issues that test after test revealed it was a mountain of stress. The G I specialist explained to me that my gut was trying to get my attention, she also warned me that if I didn’t take this warning sign seriously, I would end up with one health issue after another.

She also explained to me the cancer most common in hairdressers is bowel cancer. The connection they believe is the inconsistency with mealtimes and the speed at which we eat.

I left her consulting rooms and sat in my car for about 40 minutes going over everything she said.

Like a lot of women in the hair and beauty space I just keep going, kept putting my clients my work and my family first, I hadn’t really thought of the long-term damage I was doing to my gut health.

Breaking these 30-year habits hasn’t been easy but I am pleased to say I am making great progress. The results are showing up in many ways. My skin for one has never looked so bright.

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It’s not as easy as you might think. It has been difficult and breaking old habits was harder than I thought.

Then I worked on taking the time to sit and take time to really enjoy my meals. That was tricky I was used literally throwing food into my mouth. In the salon I ate while I was mixing a colour in the back room. My digestion of food was terrible, and it stems from not chewing properly. Sleeping 8 hours straight also another challenge something that also stems from waking up to kids and working till 10 o’clock on the salon floor some nights and finding it difficult to unwind. Catching early planes to being too exhausted to go to bed.

I think the last time I had a consistent bedtime I was eight! I heard a Ted talk recently that referred to most people being “tired but wired” and I was definitely guilty of that one.

I am pleased to say that by making these four things a priority over the past seven months I have made the foundational steps required to heal my gut. To say I feel good is an understatement. I feel brand new! I have a routine now and I am NOT going to slip back into old habits. I hope sharing my learnings inspires other hair and beauty professionals to carve out some time to prioritise you.

For more salon wisdom, email me at lisa@zingcoach. com.au, visit my website, find my video tips on YouTube or read my books, all available in paperback , Ebook and Audio www.thezingproject.com.au

BLOG spot 20 TAKEAWAYS FROM 2020

By Paul Frasca At the beginning of 2020, we launched our 5th birthday issue of The Green Chair Newspaper (the Sustainable Salons publication we circulate to our member salons) and it seems in that issue, Ewelina and I made a prophecy.

I know that’s a big call, but this is what we printed in our Founders message: “Sustainability is a ‘living thing’; the needs under People, Planet and Progress are constantly evolving. So we have to be adaptable, cohesive and brave, three things we think our growing movement aces every day.”

A month later, all hell broke loose and the needs of the people, our planet, and the progress of all economies and communities across the globe ‘evolved’ dramatically into something we didn’t see coming.

What we believed about our Sustainable Salons members then, couldn’t be more accurate now.

Adaptable? Holy shit did they ‘pivot’, and still their eco-actions followed. Cohesive? Our network banded together and gave each other the support and stretchiness we all needed. And brave?

When times got rocky, our members did not run from the bigger picture of what the sustainability mission is all about, instead, I actually feel like they became more determined and stubborn in their fight to uphold these values. It’s been incredible to watch.

So, on that note, I’ve decided to use this page to celebrate and highlight our 20 takeaways from the strange, hard, interesting, enlightening year that was 2020. #20. Toilet paper is important to people. Very.

Important. #19. Video may have killed the radio star, but now it’s building businesses (ours included) and connecting families and friends. #18. To all those who said it would never take off, the inventor of the QR code is finally saying “I told you so”. Therefore, if you believe that your business is valuable to your community, be relentless, be patient, and stay passionate.

social media tutorials - amazing!). #15. It’s possible for one month to feel like it’s taken a year to pass, and a year to feel like it’s gone by in a month... all at the same time. #14. Only when all salons can’t open, are the true blondes finally revealed.

And box-colour fails reach an all-time high. #13. The planet CAN be healed. By incorporating new habits like more people working from home, less travel and a focus on local instead of global, we tread lighter on our dear Mama Earth and preserve her valuable resources. #12. We think we want to live the carefree life (you know, Netflix on the couch every day), but home improvement sales and sourdough photos suggest differently.

We’re hard-wired to have purpose. #11. On the flip-side, we now know that R&R is just as vital. #10. Necessity IS the mother of invention… and entrepreneurship and leadership and collaboration. Don’t ignore the signs and just ‘make do’; create what you need. #9. Greeting each other awkwardly is the real new normal. Are we still elbow-bumping? Do we just stand and wave at each other? A smile and a head-nod? I still have no idea. #8. Mental health is an incredibly significant part of sustainability. We’ve been reminded again that empowering strong communities is about providing for physical needs AND enabling inclusive, meaningful connections. Social distancing, ‘lockdowns’ and cancelled events could be our reality for the foreseeable future, so we must get smarter about reaching out and staying connected.

#17. It’s important to stop and celebrate the small wins. No exceptions.

#7. On that note, we’ve also been reminded that the hair and beauty industries are a powerful resource for human connection and wellbeing.

And now our governments know this, too.

#16. Despite our reputation for being stuck in our ‘paper appointment book’, the hair and beauty industries can successfully operate, innovate and thrive in a digital world (I lost count of the number of salons I saw with shiny, new online shops and

#6. Even though it might feel unnatural, adding a ‘positive spin’ to a crisis can be effective. The pandemic brought businesses to a halt, but it also forced space and clarity for fresh, new growth.

The struggle was real for so many of us, but we

hope that your business, like Sustainable Salons, is emerging with renewed vision and a super exciting horizon! #5. Fashion will inevitably follow function; nothing is off-limits, even PPE. #4. The urgency for a solution to single-use hygiene products has reached critical levels.

BUT, there’s always something we can do to lessen the impact in some small way… maybe it’s choosing the biodegradable option or opting for refillables instead of individuals. #3. Be useful. If it’s not possible for you to do what you’re best at, then just do something useful. This simple concept ticks so many boxes! #2. It’s okay for the focus between people, planet and profit in sustainability to shift. We’re often preoccupied with thinking the environmental problems should always be our priority, but 2020 forced the entire world to bring public health and economical smarts to the forefront. #1. Perspective is everything. Even when we might have had a tough run, our communities are still ready to sacrifice what we can for someone doing it tougher. For Christmas, we gifted our members a charity donation on their behalf… we’ve never received so many thank-you notes.

Keen to join the movement? Register your salon details at www.sustainablesalons.org!

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BUSINESS

WHEN THE BEAUTY INDUSTRY ZIG’S, HOW DO YOU ZAG?

By Robyn McAlpine

It’s no secret that the last 12 months in the beauty industry have been a like twenty car pile-up on the freeway. It’s been that year where you think “well it couldn’t possibly get any worse” and surprise, surprise, it did!

Despite a global pandemic taking a massive proverbial dump on all things beauty, I’m both proud and grateful to be part of this industry and in such a short space of time, have seen the best and the worst of it.

At the time of writing this, I can safely that we’ve made it through the wilderness. We’re starting to get back on our feet and return to what we love.

Making skin great again.

But what if things have changed? What if the love is no longer there, or your little dwindling spark is only slightly hanging on, hoping there’s not yet another gust of wind to blow it out for good.

It could be that your employment status changed with less hours or the hours dried up completely?

Maybe having a few months off gave you time to re-evaluate your priorities and goals.

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Perhaps now that the treatment floodgates are open, you’re so rushed off your feet and reaching burnout that the thought of another brow wax squeezed into your column tempts you to wax the left one off completely and go full Britney.

No? Just me then?

dwindling flame.

Either way, I think the last 12 months have had even the biggest beauty industry diehards (i.e. me) considering a complete career change.

Remember when you came into this industry, bright eyed and bushy tailed. Our shiny, glamorous industry was so full of opportunities.

Well, there’s no time like right now to look through your ‘newbie therapist’ eye and fall in love all over again. (and if this was your first year in this industry, please, don’t hold it against us!

It’s not always like this! I promise!)

So as a beauty therapist how do you pivot to adapt when all of a sudden, things just aren’t ringing your bell anymore?

How do you know if it’s just exhaustion and burnout or if it really is the shake-up you need to enrol in that fine arts degree or pimp out your caravan and hit the road?

Before you make a hasty exit and flip the bird on beauty, I want to throw a few ideas and options in your direction that may add a little fuel to that

Perhaps I can help you to see that this year isn’t the year to be making a regrettable decision to leave something you once very much loved (and probably still do!)

I get it. It’s easy to fall into a rut spending all day waxing hairy bits and digging stray toenail clippings out of your cleavage, whilst sipping a reheated coffee (for the third time) as you race into your tenth massage for the day. We’ve all been there and it’s enough to snuff out all the passion and then some!

But what if there was more to beauty than this?

Wait for it… there is!

Let’s look at where you are now and what directions you could move to, to reignite that love.

You’re a therapist but you’ve hit autopilot. If you’re hands on treating clients and you’re feeling like you need a challenge it doesn’t mean leaving the treatment room altogether. But aside from doing a facial while standing on one leg, how much more challenging can it be?

Time to mix it up a little. Learn a new skill. Not only will it round out your capacity as a therapist, it will help you to feel like you’re always evolving.

Having variety in your skill set means you can think outside the box of the 5 step hum, drum facial that bores you to tears after 4 in a row.

I’ve just recently learned a method called Qi Beauty. It has challenged my knowledge and expanded upon my corneotherapy foundation.

Being so new to me, I’m using more of my brain.

Instead of just going through the motions of yet another facial, I am thinking about what I am doing with each step and learning with each new treatment I do.

Perhaps you could dive deeper into a new product range or revisit training of the brand you have. What products aren’t you using that you forgot even existed? Retraining always stirs up some passion and reminds you why you love the range you work with. It also gives you a chance to bounce off other therapists and see how they’re doing it in their salons.

Learn a new technique and put it into your daily practice. Gua Sha tools have made a comeback.

Are you just jumping on the trend and winging it from what you saw on a YouTube video or is there a course that will help you be the best darned Gua Sha therapist in all the land? Same goes for all tools of your trade! Best the best and chuck out the rest.

Enrol yourself into a skin education course.

There are so many available to us now and having a strong base understanding of skin cell anatomy is something you’ll carry for life. It will be adaptable in every beauty job you could ever have. Product brands may come and go but skin cells, they’re forever!

No longer feeling the treatment room vibe?

How great that you’ve identified that being hands on is no longer revving your engine. It doesn’t mean that your time here is done. Bye Felicia.

No way! Instead, it opens up a whole world of options you may never had realised were there.

It’s the perfect opportunity to look at your strengths and the things you did love about being in the treatment room or on the salon floor.

Love the thrill of the chase in retail?

What about learning how to support a business as a sale rep and taking your skills on the road?

Look at brands you love and that align with your therapist ethos. Get your foot in the door and away you go.

Not keen to be on the road? Why not look wider at the retail beauty industry of retail stores and online stores. You might love the back end of warehouse distribution and customer support.

Having therapist experience could really support an established business needing a more skilled person on the floor.

Love teaching your clients about their skin but want to take it to the next level?

Education is such a huge part of our industry, now so more than ever.

Look at all our incredible education spaces.

From government RTO’s to private colleges to brand specific education. It’s no secret that some training schools are challenged by turning out confident therapists. You could play part in

equipping new graduates in feeling ready to take the salon floor from day one! No more out of touch trainers. You’ve been there, done that and bought the t-shirt.

Do you enjoy supporting your team mates and getting to the know more about business?

You might have what it takes to be a kick ass salon manager. If people skills, leadership and understanding numbers is what does it for you, it might be time step into the responsibility of supporting a business owner in running the show.

A great boss would welcome you to step up to the plate as their 2IC, helping lead the team and build the business.

I love this option if you still want to be connected to the treatment room whilst taking on more responsibility and supporting your team to be the best therapists they can be.

Right now, so many salon owners are looking for someone who can juggle it all whilst keeping their cool and lifting up the team. If this is you, what are you waiting for? Now is your time!

See, already I can see your little fiery flame growing! You just needed someone to come and fan it a little, show you that there’s more than what you’ve experienced this year and help you see an even bigger, beautiful picture.

But if you still feel like you’re ready to hang up the wax strips, that’s ok. As long are you are chasing something you love. Just know that you’re leaving a lovely ‘you’ shaped hole in our industry.

We’ve loved having you here and we always will so if you change your mind, know you’ll always be welcomed with open arms and probably still, a twice reheated coffee between clients!

Robyn McAlpine @expert_skin_therapist, is the founder of Skintifix Clinic & Author of ‘Skinside Out’. Visit www.skinsideout.com for more.

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BUSINESS

6 TIPS ON HOW TO HIRE STAFF

By Jessica Kidner

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Choosing the right employees is vital to building a happy and profitable business.

Finding a new staff member that wows you and your customers but is also productive, knowledgeable and committed to growing your business is a big ask and it can be an overwhelming process - especially when you have to do it at short notice.

I have hired many employees for both hair and beauty salons and it has given me a wide range of different experiences resulting in amazing long term staff members (who have gone on to open their own successful salons) to some that have quit before they started, quit on their first shift or others that I had to get rid of after a week.

I’ve seen and heard almost everything in the interview process and I understand it can be a huge drain on your time and your team.

To help me with this process I created a process for hiring new staff and changed my mindset around employees. I found having a set procedure to follow reduced stress, the feeling of being overwhelmed and helped me focus on finding the right candidate for the job.

HERE ARE MY 6 TOP TIPS FOR HIRING STAFF: GET CLEAR ON WHAT YOU WANT

It’s really important to work out what you need from a staff member and what you’re prepared to offer them in return. You should be as specific as possible and write this down in a Job Description (Hint: You can find templates for Job Descriptions on the Fair Work Ombudsman website). This helps to ensure both you and the applicant are on the same page when discussing the job and minimises the risk of any dramas later on.

You’ll want to include the basic details like tasks to be performed, hours of work, skills required and how much you’ll be paying them.

WRITE AN APPEALING COPY FOR YOUR JOB AD

Your job advertisement needs to be written like any other ad you put out there. There will be a pool of potential applicants browsing through the job ads and you want to appeal to the best ones. You need to entice them in and get them excited about potentially working for you.

You can hire a job agency to write your ad but if you are doing it on your own, have a look at what jobs are currently being advertised online to see what you’re up against. Look at the details they are including and what they are offering. Imagine you’re a potential applicant, are those ads appealing to you?

When writing an ad, don’t make it all about what you want from them. Sell the benefits that an employee gets working for your business and get them excited about what it would be like to work for you. Too many ads just list the qualifications and experience they want from their applicants without letting the applicant know what an amazing place your salon is to work (Extra Tip: I made a video showcasing my salon and uploaded it

to the ad). Don’t forget that you are competing against other businesses for the best employees. Money isn’t always the most important thing for a new staff member.

A happy place to work and a great team environment play a big part too. Access to further education and training, ease of parking or transportation and flexibility with hours of work appeal to many applicants. Promotional opportunities within your business are going to appeal to applicants that dream of owning their own salon one day.

Being honest and specific with any job requirements will save you plenty of headaches later on.

thought about their previous employers but I did like to ask what they thought could have been changed or improved in their last position. It was an interesting insight into what they thought about business. Your interview questions will evolve over time and you’ll figure out what you need to know from applicants.

I always recommend you perform a skills test with an applicant. There usually isn’t time to get them to perform multiple services but focus on services they will mostly be doing. You’ll get an insight into their hygienic practices and hopefully, they’ll demonstrate how caring they are to clients.

CONDUCT A PHONE INTERVIEW.

TRAINING & INDUCTION PROGRAM

I found that as soon as I received a suitable application the best thing to do is give them a call. Phone interviews allow you to gain a first impression and you can find out a lot about applicants in a few minutes. You’ll learn about their phone manner and discover if they actually read the job description.

Don’t make it too formal, but I suggest having around 3 to 4 basic questions ready to ask them. Write them down on a form before you call and record their answers. During the call ensure they understand the job requirements, the hours of work required and have the ability to travel to the salon each day.

If you like the sound of them (and their answers), arrange an in-person interview within 2 days of the call. Follow this up with a text confirming the time, address and anything you would like them to bring (e.g. proof of qualifications).

The purpose of the phone interview isn’t to decide who gets the job, it’s to screen out any applicants that don’t suit the requirements or just aren’t the right fit for your business. This will save you time and stress later on.

INTERVIEW IN PERSON AND SKILL TEST

In-person interviews are daunting for both you and the interviewee and I recommend starting the interview with a tour of your salon.

Let them relax a little bit and show them the beautiful environment they could be working in. Find a quiet and comfortable place to sit down and have a chat (occasionally I would do it at the coffee shop around the corner).

You want the applicant to open up so you can get to know them as best you can.

Just like the phone interview, it’s best to have a pre-written series of questions to work your way through so that you ask everything you need to - we can get nervous too and forget to ask questions! Your questions should cover the applicant’s skills and abilities but also what areas they are most interested in. Don’t just give them easy questions, ask them about past experiences when something went wrong and what they did to fix it. I never explored too deeply into what an applicant

Once you’ve made a job offer to an applicant and they have accepted, you should expect to set aside some time for a training and induction program. I don’t believe you can expect new employees to have complete knowledge of all your products and be able to perform services exactly the way you want them done. Even if they have 20 years of experience in the industry there still needs to be a training and induction program for new employees. That is what helps set you apart from the other salons out there.

Ideally, you will have a process to take care of the administration side of things like employee information and payroll details as well as teach them how your salon performs each service. You can’t have each of your employees performing a manicure differently.

YOUR MINDSET

Hiring new employees can be exciting but also stressful. My best advice to you is that if something goes wrong, roll with the punches and start again. It is never going to be 100% perfect and that’s ok. As business owners, we grow through our experiences. We learn what doesn’t work and do it better next time.

Unfortunately, there will be times when employees let us down, or they don’t meet our expectations. Learn to accept that this isn’t failing and realise that some people just may not be the right person for the role, even after going through all the steps. It’s just part of the journey you are on to building your business to something amazing.

Jessica Kidner

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BUSINESS

SOCIAL (SALON) SHOPPING

By Danielle Hughes

The professional beauty industry has undergone considerable changes over the past five years, as we struggle to maintain an edge over the ‘do it yourself’ marketplace, fuelled by social media marketing and the online sale of skincare and professional devices. In an age of experience-driven commerce, the professional must adjust their consumer offering whilst maintaining professional ethics, scope of practice and client-focused ‘hands on’ care.

It’s become the ‘norm’ that our existing and future clients use their mobile devices to make ‘in the moment’ purchases; but how do we take advantage of this desire without directing them out of our ‘bricks and mortar’ space?

The Virtual Salon Shopping Experience marries ‘in the moment’ online shopping with professional ethics and personalised education, using easy to access free platforms like Facebook® to redirect your clients back into your salon for treatments and skin consultations. This tried and tested strategy stimulates playful engagement and action – in fact, one suburban Sydney salon generated over $7000 in sales from a single 30-minute Live broadcast.

If you’re wracking your brains for something ‘new’ to engage, entertain and educate your clients this Christmas/New Year period and boost cashflow in quieter times, this strategy is for you!

Granted, you may have to overcome your fear of being on video, but the reward will be well worth the nerves.

“BUT I’M TERRIBLE ON VIDEO.” “MY CLIENTS AREN’T ON FACEBOOK.” “I DON’T HAVE THE RIGHT EQUIPMENT.” Stepping outside our comfort zone triggers a wave of emotion (mostly fear) – let’s face it, none of us want to fail or look like turkeys online.

To stand out from the crowd and amplify the performance of your business however you need to take a leap. If you don’t, your competitors will.

This strategy requires little upfront investment and your customers know, love and will ultimately support and celebrate you for taking the leap – your risk profile is very low.

Regarding the concern of fancy equipment, if you have a smart phone, then you’re ready to stream.

And there are countless ‘budget’ hacks to use for lighting, sound and a tripod.

Oh, and your clients are most definitely on Facebook® – my 87 year old nana scrolls the feed!

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PREPARATION MAKETH A SUCCESSFUL EVENT

Whether it’s ‘virtual’ or in-salon, preparation is key. For a Facebook® Live event, there are unique considerations that differ from a face to face experience. It’s taken three years of weekly broadcasts, starting as a ‘novice’, to develop a sound checklist to execute this unique strategy successfully. Whilst we each have a distinct style of communication, here are some general points that will bypass a steep and public learning curve: • Equipment selection: camera, lighting, sound, tripod (make sure you have a backup device in case your first choice has a conniption moments before your event) • Internet speed: do you have sufficient network coverage to stream without interruption or sound distortion?

• Script: write, structure, allocate, practice out loud (make sure your script is both educational and sales focused) • Promote, and then promote some more: social media, in-salon communication, video tutorials, flyers, phone calls and a ‘prequel’ broadcast • Offers: what’s new, newsworthy or seasonal?

• Personalise your communications: why should your clients to tune in?

• Styling: how will you ‘fill the frame’ and what props will you use?

• Offer qualifiers: what do your viewers have to do to qualify for the offers?

• Host: consider booking a host to steer the conversation and impart confidence and calm

YOUR ROLE AS AN INFLUENCER ON SOCIAL MEDIA: We’ve all seen powerful influencers with hundreds of thousands (or millions) of followers

spruiking a new beauty product. It creates a wave of consumer demand seeking to experience it too – how can we possibly complete? These ‘superinfluencers’ hold incredible power – their reach is extensive, but is it personal? By contrast, ‘nano-influencers’, or as I like to call them, ‘local-influencers’ (that’s you!) have a detailed knowledge and understanding of their individual followers. Whilst a super-influencer will facilitate the exploration of a particular product, a localinfluencer has the power to make it personal.

This is what makes you special and your Virtual Salon Shopping Event of high value.

A FEW EXTRA TIPS FOR FACEBOOK LIVE BROADCASTING:

As an industry professional, you know that becoming skilled takes time, further education and lots of practice – videos are no different.

You will make mistakes, but here’s a few presentations fumbles to avoid: · Breathe (take a deep breath before you hit ‘Start Live Video’) · Smile (it’s easy to forget when you’re out of your comfort zone) · Don’t start by saying “hi guys, just thought I’d jump on” or “just wanted to do a quick live” (this is assumed, you’re live, get to your first point) · Put effort into your content – plan it, purpose it, practice it · Don’t take it personally (you’ll never please them all) For your ultimate ‘tips and tricks’ playbook complete with checklists, advice and a sample script, check out the Virtual Salon Shopping Event: GUIDE TO SUCCESS by Danielle Hughes www.behindthescenesx.com

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BUSINESS

5 WAYS TO BE A CONSCIOUS LEADER

By Tamara Reid

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Beauty Biz Year 13 Issue 6

Did you know that the term “leader” or “leadership” has never truly been defined?

This being said, both words are coined to be two of the most used words in business management, making it only fair that they’re so frequently misused and misunderstood.

Although it may be difficult to accurately define leadership, it is important to have a broad understanding of what it means if anyone is attempting to learn how to become a leader, or in the case of one attempting to becoming a more effective leader. To begin with, however, leadership is often described as someone who has followers, as opposed to a manager who can be described as the person responsible for controlling a business or group of staff.

Unfortunately, it appears that many of the countries Spa and Business Management Diplomas are focused on producing managers with quantitative and management abilities, but they are not helping their students learn how to lead. The same thing can probably be said of much of the training taking place in our industry. Along with this, you’ve probably noticed that much of the onthe-job experience of therapists also tends to build on management skills, providing fewer opportunities to develop leadership individual characteristics and behaviours.

A leader’s character is what you consistently experience with that person. An example of someone’s character determines how much and what kind of influence a leader has over their followers. In other words, who they “really are” affects how effective they will be in leading others.

Leadership character is also about building relationships and adding value to others.

Relationships either add to or subtract from a person’s life. Leaders will either have a positive or a negative impact on their followers, but they will always have an impact. Leaders with strong positive character will make it their mission to make things better for those that follow them, which leads to building a high level of mutual trust and respect. Ego-driven leaders with weak moral values, on the other hand, can easily damage a business, teams and client relationships, and have proven time and time again that the success of great business culture stems from the top down.

It’s only when we start looking internally at the type of leadership characteristics and behaviours we are showing to others on a daily basis, is the exact point in time that we start to move towards becoming a more conscious leader. So, what is conscious leadership and how can you facilitate characteristics that have you be perceived as one who consciously leads? Here are 5 ways you can show up as a conscious leader.

1. NURTURE SELF-AWARENESS

Becoming self-aware doesn’t happen overnight. In fact, self-awareness is not a destination which we arrive at, more so it’s a never-ending journey of internal and external reflection. Self-awareness is the

single most important thing you can do for yourself and for the people around you to help develop as a conscious leader.

The exercise of intimately getting to know yourself, the way you behave, the way you talk, listen, respond or react is one which does not sit surface level, it takes time and practice. The ability to be consciously selfaware happens when you note how you responded to something or someone, sat in the behaviour, thought about the experience and asked yourself ‘for what purpose did I respond that way’ and ‘if the same situation arrived again, what would I do differently?’.

It’s in this moment that we start to become aware of self.

2. COMMUNICATE WELL AND LISTEN INTENTLY

The ability to communicate clearly so that you create a level of understanding between yourself and others is another highly important leadership character of being a conscious leader. Without clear communication, transparency and honesty, it is difficult to achieve effective levels of communication within your business. Often, when we hear the word communication, we think about how we talk to others, however, the purpose of communication is not just to share our information, thoughts and feelings, but more importantly to listen to the communication that is being fed back to us.

When someone is talking, really start to tune into what they are saying, but also too, how they are saying it. What is the intent behind the conversation? What lead them to ask this question? What gave them the courage to start the conversation? Asking these questions will start to foster the way which the conversation is communicated.

3. PRACTICE ACCOUNTABILITY

Accountability is a hard skill to perfect. It requires owning up to mistakes which we often don’t want to admit we made and can leave us feeling a bit battered from the choices that lead us to make those decisions. When a leader is conscious of being held accountable for their actions, they also start to take responsibility for their own success and moves away from blaming others or point fingers when things go wrong.

When you start to show accountability as a conscious leader, you take responsibility for your team’s results, which shows concern for the expectations that have been set, earning you admiration and gratitude from the people you are leading.

4. WORK TO DEVELOP OTHERS

One of the things great leaders can do is they grow the next generation of leaders in their footsteps. Putting people in personal and professional work situations and mentoring them to develop is something only a conscious leader can pull off. Leaders need to be good at being someone people trust as a mentor to facilitate learning from experience, at being a teacher in all

situations, and above all at being a leading example. Working to develop others includes things like; sharing the workload collaboratively, building the relationships of conflicting personalities, helping others see their potential and inspiring others to take on new challenges through leading by example.

5. BE FLEXIBLE

Just when you think you have faced all of the challenges life, business and people could throw at you, BAM, another challenge comes flying around the corner - that’s life!

Where leadership becomes dictatorship is when leaders revert back to management and try to control the outcome of everyone and everything. Instead, true conscious leadership is held in the ability to be flexible.

Flexibility can be seen as responding to a situation rather than reacting to it. For example, many people spend 95% of their time focusing on the problem and only 5% of their time is spent on finding the solution.

We should flip this thinking entirely, focusing our attention on the solution 95% of the time instead. The nature of being flexible allows you to move, mould and make way for new thinking and new ideas. This will show the people around you that you’re progressive in your approach and that you can be trusted when faced with sticky situations.

Like a tree, conscious leadership is not just what we see to be growing out of the ground with leaves and branches, but rather, it’s the network of convoluted roots, constant growth and the solid base of the soil in which the tree grows. Limit the growth of those internal roots and stagnancy kicks in, causing the tree to wilt and the branches to droop.

Becoming a conscious leader is about being consistent in your approach, taking the time to develop your new learnt skills through reflection, knowing your values and recognising when to stick by your word or when to be accountable for the words we have said. Returning back to the very core of leadership is the people that we influence along the way. Ensure you’re creating positive relationships where you’re encouraging the growth and development of others in a safe space, through connective conversation and your conscious leadership levels will be hitting high levels in no time.

Tamara Reid is the Founding Director of Beaute Industrie Tamara Reid

Beauty Biz Year 13 Issue 6

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BUSINESS

IS IT TIME FOR A BRAND TWEAK OR A BRAND REVAMP?

By Sarah Garner

You’ve been in the biz game for a while now and like all beautiful blooms, you have evolved and blossomed in ways much different to when you started. Perhaps the direction of your business has changed, your services have evolved or even your dream client demographic has grown beyond your wildest dreams. The thing is, whilst all these wonderful changes have happened around you, your branding has stayed put.

If your branding isn’t quite resonating with your why any longer, then it may be time to make some changes. But who, when and how? We got you. Digital Bloom Founder Sarah is here to explain the difference between tweaking your brand and revamping it.

SO, WHAT’S THE DIFFERENCE?

The idea of a brand tweak is to adjust your image so that it speaks to your dream client and reconnects you with existing ones. These tweaks impact the way that your brand is seen and felt by your customer. A brand tweak could include an update of your colours and fonts, adjustments to the appearance of your logo, updating your slogans or refreshing your marketing material.

A revamp on the other hand is everything but the kitchen sink - although, if you’re doing all this work, you might as well treat yourself to a new one of them as well. A revamp transforms your brand identity, updates your image and revitalises your business to be seen by a tonne of new customers.

Your brand revamp may welcome an entirely new logo, brand new style guides, an updated brand personality and even new communication styles to reach an entirely new market or demographic.

WHICH ONE IS RIGHT FOR ME?

Brand tweaks are a powerful way to reinvigorate your business in a crowded marketplace.

Perhaps when you first opened your business your logo was the bee’s knees but now, as you and your business have evolved, it’s needing a modern twist. This is where a brand tweak would be ideal.

Some businesses can’t seem to find their feet when it comes to consistent colours and fonts - and with so many to choose from, we get it!

A brand tweak can support you to find clarity and consistency within your branding to ensure everything you put out to the universe is in line with your message and your why.

You’ve got a loyal following, but you want to reach more people! From the very moment a potential new customer drives past your business or stalks you on the ‘gram, they are making assumptions 70

Beauty Biz Year 13 Issue 6

about your biz based off the brand image you’re serving them. Brand tweaks will assist you in defining exactly who you are, what you do and why you do it to ensure we’re making fabulous first impressions, everytime.

With a rebrand, everything changes. Sure, your treatment menu and location may stay the same but to those outside looking in? You’ve completely transformed.

We’re often asked, “will I know when it’s time to revamp my brand?”. When deciding to revamp your brand, you need to first ask yourself why.

What is it about your brand that is driving you to make this change?

It could be that you’re completely changing your ethos (such as becoming a clean beauty salon or switching your focus to strictly skin treatments), your audience has evolved to new demographics, your current identity doesn’t represent you or your business like it once did or its time to stand out from the competition to avoid being left behind.

IF YOUR CURRENT BRANDING CAN’T PROUDLY SHOWCASE YOUR GROWTH AND EXPERTISE, THEN IT’S TIME TO BRING IN THE PROS.

We know that your business is unique and with that comes the need for a considered, strategic, tailored approach to tweaking or revamping your branding. And that’s what we do best.

We want you to be #obsessed with your brand.

Our Digital Bloom fam can bring your vision to life so you can start making waves in a crowded industry. And those dream clients? Well they’ll be saying “hey good lookin” when they come across your brand in no time.

Sarah Garner is the Founder and Creative Director at Digital Bloom, an industry-specific branding boutique dedicated to making your hair, beauty or wellness brand turn heads for all the right reasons.

Visit Digital Bloom’s website (www. digitalbloom.com.au) or contact Sarah at hello@digitalbloom.com.au

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BUSINESS

CRAFTING A CULTURE OF GENEROSITY

By Elle Wilson

As the world is changing, so must we. Often there are parts of us that love change and other aspects that fear it. That is SO normal. If change is looming, I love to take a moment to look back and find a time when it was exhilarating. I take this feeling and move, without overthinking, into the future, guns blazing. It makes for a smooth transition into the next.

Overthinking is so overrated, right?

With a world that is going through a huge acceleration right now on so many different levels, including uncertainty, we need to find ways to stay not only connected to our clients, but to build something that meets more of their needs.

It’s time to open up our minds and look at beauty business with new and fresh eyes. Let’s look at what we are probably already creating but just not with a level of awareness or deliberateness, yet.

And therefore, we are not using it as a powerful resource in our businesses that we want to build and grow for years to come.

Culture crafting is our topic today. We will pull this powerful and insightful skill apart and really get to understand it. Its power, its rewards and finally, its ability to build a great and very profitable brand/business.

Whether we are culture crafting for our internal teams or our clients and prospects, we need the codes to do this really well and enter the new digital world of beauty. Now let’s look at the 72

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foundational code that works every time without fail.

Our clients and prospects are often seen as frequent visitors to our salon and women or men that we communicate with via social platforms.

We may nurture them via email campaigns but ultimately we see them as separate to each other.

Now, I am going to challenge you to go way beyond that and embrace what is really happening in the beauty industry. Sure, you’re a salon owner with clients, but you are so much more; you are a culture crafter.

You are building a community, a tribe of women or men that are like-minded, adore the values of your brand and most definitely, think you are the ant’s pants. They may even refer clients to you, but did you know that the fastest way to create an amazing community is to connect people to each other?

I love to look at it this way. Clients love to belong

and whether they belong to your Facebook group or email list, they truly feel as though they are coming home each time they enter your space.

They know the moment they leave, they will feel better and often look fabulous. The beauty industry offers us the opportunity to explore often very dear and intimate relationships with our clients. We get to help them with some of their most challenging problems and help them feel better about themselves. However, we don’t often go the entire way and connect them with each other.

To belong and feel a part of something bigger than ourselves is what culture crafters understand to be a deep, unconscious need of each human being. The value is in the culture crafter having awesome values and a love for humanity and then you have something so very special to build on. It is where all the magic happens.

Having built several international communities from ground zero, I realized there are codes; codes that make communities work. Often you will find that some communities don’t really

engage but convert very high. After all, you’re culture crafting to build a community that knows, likes and trusts you as their beauty expert. The field of expertise isn’t the point, ultimately what matters is how you embrace these human beings and how you take care of them for your business’s success.

Often, we are so busy we send emails or messages to our clients when we have something to sell them; a special offer.

I call these booty calls. Honestly, they’re awful and have no authenticity that extends nor builds trust and loyalty. So, you may ask, what codes do build loyalty and trust?

Let me begin with you... Each person that embraces your brand, steps into your studio, what do they mean to you? What is your purpose in their world, their life? How do you think about them in your own mind? These seem like simple questions but the answers will change dramatically depending on where your perspective is oriented. If you are in survival mode, you will see these prospects, clients as dollar signs. That’s okay, but in the current climate it will get you so far and then - BOOM! You get to face the music of your inner state of being.

Clients feel more than they listen. They tune in more than they see. Do you ever walk into a store and think, “Hmmm… I don’t feel so good in here.”

It doesn’t matter what words are being spoken, if the vibe isn’t quite right, it can be the end of something that may have been truly beautiful.

The perspective you hold in your mind vibrates out and into your environment. This is universal law and we are all somewhat aware of it. Some of us possibly more than others, but nevertheless we can’t ignore its power.

Survival mode simply isn’t the frequency you want to fill your space with. It is the antithesis to culture crafting because it lacks soulfulness.

The code for success in small business is the opposite to survival mode. Huge corporations who have millions of dollars to spend on marketing, billboards, fancy magazine advertisements can work for the dollar and even put profits above the well-being of their clients, but for a bricks and mortar beauty salon, this perspective hasn’t got legs. Ultimately, it produces client attrition because there simply isn’t enough BELONGING to keep clients from exploring other options.

Your clients and future clients are looking for a home away from home. When we step out of survival mode for a moment and remember what our dream was when we first began, it will most probably be to create our own financial freedom whilst adding value and extending powerful results to our beloved clients.

business’ in the first place. Let’s now go back to considering the fact that you are a culture crafter.

Let’s take a look at what the thesaurus has to say...

Culture - ideas, value of a people Crafter - has the ability to create, to craft.

Isn’t that just simply beautiful? The digital age is upon us and just because you are a beauty salon doesn’t mean that you cannot use the resources it offers to extend the sense of belonging, the power of your expertise to your clients… Oops, I meant to say community!

Private or VIP social media groups and valuepacked emails campaigns are NOT for the bigger salons, they are NOT for influencers, mentors or coaches, they are a place where you can shine and extend the values of your brand, the callsto-action from time to time and most importantly, where your clients connect with each other and get to feel like a family; a community.

Share your knowledge, your inner light with the tribe you are building everyday - you used to call them your clients.

Elle Wilson Brow and Business Guru www.truebrow.com

That is a code. It is called generosity of heart. It’s to remember why we stepped into this ‘beauty Beauty Biz Year 13 Issue 6

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SALON SALES

Benchmark Salon Sales are the only salon dedicated business brokers in Australia with outstanding brokers in each state delivering over 500+ sales for clients around the country.

We continue our series of articles from some of the specialised business brokers to get you salon sale ready!

THE PERFECT FIT OUT As my Nanna always said, “Only ugly people say looks aren’t important”, which is a strange thing for a woman sprouting long course white hairs from her chin to say, but that’s not the point. Unfortunately, we live in a superficial world where people make up their minds about things within a few seconds of looking at them.

So, who can blame you for wanting your salon to look hotter than Chris Hemsworth six pack (don’t pretend you haven’t noticed it!), when looks do matter so much?

The look and feel of your salon sends a lot of messages to clientele; as the old saying goes, “A picture paints a thousand words”. A salon filled with wooden artifacts, earthy tones, oil burners, bamboo and stone features sends a different message and attracts a different market to that of a black white and silver minimalist fit out.

Before you go burning through your bank account buying the exact same furnishings as seen in Palazzo Versace, or gold plating all the basins, check out this handy guide to getting it right!

Budget It’s tempting for some to buy nothing but the best of the best to create their dream salon, but before you break the bank, you need to ask yourself, “Is it going to be worth it?”

If you’re in a small salon which simply cannot service hundreds of clientele a week, you shouldn’t pay out huge amounts on a fit out. You’ll never make your money back and you won’t cover the cost of the fit out on your salon sale price should you choose to sell one day.

To avoid losing money, you should make a salon price list (if you don’t have one already). Then assess how many team members you’ll have working and the potential forecasted income of the salon. Be realistic about how long you’re willing to work in arrears to recoup the money spent on fit out. Work out how much you’d get for the salon if you sold it the day after fit out was complete. A clear knowledge of these figures will give you an indication of how much you really can afford to spend on salon beautification.

Always aim to spend less than your budget.

Fit outs are notorious for blowing out beyond your budget. If you aim to spend only 75% of your total budget, in a scenario where something ends up costing more than originally quoted or anticipated, you’re not left penniless, or with a half-finished job.

Don’t be a bargain basement Betty!

The flipside of blowing the budget is going too cheap. Quite often cheap items look nasty, don’t last, and in the end make your salon unattractive to high end clientele. Buy the best gear you can reasonably afford without blowing the budget.

Seriously, you’ll thank me later!

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By John Kasapi

Secrets of Attraction Research your salon suburb’s target demographic and match the fit out to their tastes. Sure, it’s important you like the look and feel of the place, but it’s a million times more important that your target market love it.

A young funky demographic will be attracted by a different look and feel than one which will appeal to the Grey Nomad Brigade.

It’s also vital you don’t send mixed messages. Don’t bother trying to be everything to everyone – you’ll send yourself mad or broke or both! Ask any politician; it’s impossible to please all the people all the time.

If you’re going for earth friendly, natural, and fresh, then stick with it! 100% commitment to the theme will result in a far more impressive finished ‘picture’ than a mish mash of modern, earthy, colourful, young, conservative, avant garde, kitsch and antiques.

Having a clear theme will also make it easier to create branding and marketing campaigns later down the track and in the end will send a more understandable message to the market.

The Architecture of Desire Always consult an architect/shop fitter before undertaking any major works. It will save you time and heartache down the track and ensure that your fit out is of a high quality.

A good architect/shop fitter who understands salons will also give you a design that is ergonomic and efficient to work in, making the work environment a real pleasure once it is completed and increasing the efficiency of your team.

Work closely with your architect/shop fitter to focus on things such as client flow through the salon, the efficiency of the workplaces such as basin areas and colour stations, storage for stock, technology and towels etc.

Also check that you have all of the relevant council approvals to undertake the work. This will ensure that the tradesmen you have hired have clear directions and no excuses to make anything up as they go along!

Be a Control Freak I’m giving you permission to be a control freak – just this once!

Dealing with trades people can be quite stressful, especially if you are not an expert in each particular trade. But there are a few tips you should know that will help make the fit-out process easier.

• Have a written contract with all of your trades people which clearly lists your expectations and the obligations of the company doing the fit out for you.

• Never pay the full fit out amount until after the job has been completed to your satisfaction.

You have a right to withhold a percentage until a certain period after the work has been done to ensure all work lasts and is effective. For example, you can make it part of the contract to withhold 10% of the total charge for 3 months to ensure workmanship. A tradesperson is more likely to accept a term like this on a big job.

• Drop in regularly and ask questions to clarify and learn as much as you can about the process. Be present as much as possible or have a project manager who can be around to deal with questions.

• If you are responsible for providing any materials for the tradespeople, ensure that you have the materials there well in advance of when you are expecting the work to begin, to avoid any delays.

• Regularly check with the architect’s plans to ensure that construction is sticking to the plan.

• Budget for and allow time frames at least 25% more than you would like! Carefully consider the order you book tradespeople to do their part of the job. Poorly timed jobs result in damage and repair bills. An example would be to paint the walls before laying any floor covering to avoid paint splash on your new floors.

• Consider parking issues and site access.

Tradespeople will take up car park spaces and depending on access may be blocking loading zones or streets. Depending on your location you may need to organise parking permits.

• Try and get references for tradespeople before hiring them and ask what other similar jobs they have done before.

Finally, remember not everything always goes to plan. Unexpected problems may come your way during fit out, so stay cool, calm and under control so you may solve the issue. Nothing was ever solved by freaking out during a fit out!

Call Benchmark today – 1300 366 521 or check out their website at salonsales.net.au

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550

550

FULL COVERAGE 1168098 CLEARItem# SOFT GEL TIPS Made in Taiwan • Fabricado en Taiwán • Fabriqué à Taïwan

Made in Taiwan • Fabricado en Taiwán • Fabriqué à Taïwan © Nail Alliance - North America, Inc. • Brea, CA 92821 61-1168103-1 HM-12629-1

gelish.com.au

File Name: Die Line: Stock: Line Screen: Proofs Required: Colors and Finishes: Date:

NAIL ENHANCEMENTS EVER MADE

Die Line Does Not Print

SHORT ROUND

THE FASTEST AND MOST PROFESSIONAL NAIL ENHANCEMENTS EVER MADE

PMS 2532 C

PRE-SHAPED WITH PRECISION, READY TO APPLY

PRE-SHAPED WITH PRECISION, READY TO APPLY

HM-12488

20 NAIL ALLIANCE LLC.

THE SPEED OF APPLYING BREAK RESISTANT PRE-SHAPED FULL COVERAGE PRE-SHAPED, STRENGTH FROM FULL COVERAGE ARCH TO FREE EDGE SOFT GEL TIPS CAN’T BE BEAT,

(50 DE 11 TAMAÑOS DE AJUSTE PERFECTO) (50 DES 11 TAILLES DE COUPE PARFAITES)

(50 DES 11 TAILLES DE COUPE PARFAITES)

12629-GEL-London-TipBox-Label-ShortRound-cg-v1 CAD#XXXXXXXX; Vendor - XXXXXXXXXX; Date: XX/XX/XX Permanent Adhesive Film 150 Yes 2/0; PMS Cool Gray 10 C + PMS 218 C + Overall Gloss UV August 24, 2020 5:56 PM

File Name: Die Line: Stock: Line Screen: Proofs Required: Colors and Finishes: Date:

12276-GEL-London-TipBox-Label-cg-FNL CAD#XXXXXXXX; Vendor - XXXXXXXXXX; Date: XX/XX/XX Permanent Adhesive Film 150 Yes 2/0; PMS Cool Gray 10 C + PMS 2532 C + Overall Gloss UV July 10, 2020 2:51 PM

VISIT OUR WEBSITE FOR MORE STYLES & PRODUCTS! Die Line Does Not Print

PMS Cool Gray 10 C

PMS 218 C

Die Line Does Not Print

PMS Cool Gray 10 C

PMS 2532 C

AAB FASHION - 2 Ardena Crt, Bentleigh East VIC 3165 P: + 61 3 9575 0600 F: + 61 3 9575 0699 W: www.aabfashion.com PRE-SHAPED WITH PRECISION,

PRE-SHAPED WITH PRECISION, READY TO APPLY