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PROFILE
LEADING MINERAL COSMETICS BRAND, ISSADA, ANNOUNCES LAUNCH OF CLINICAL SKINCARE RANGE Issada, Australia’s prestige mineral skin-treatment cosmetics brand, has announced its expansion into cosmeceutical skincare in 2020 with the introduction of Issada Clinical Formula. Issada will be launching with new product formulations designed exclusively for the clinical skincare market. Medi-aesthetic entrepreneur Deb Farnworth-Wood recently acquired Issada after a decade-long love of the brand’s skin-conscious mineral makeup line. She explains “This is not the first skincare range I have developed but I have been working on it for almost two years so it made complete sense when the opportunity arose to release my skincare under a brand I have personally admired and used for a long time”. Issada Clinical Formula is a collection of focused active skincare formulations containing high-performance concentrations of active vitamins, minerals, antioxidants, AHA’s and BHA’s, probiotics, peptides and plant extracts. With an initial offering of 20 retail products and more in formulation, Issada Clinical Formula is designed to meet the specific needs of clinics, spas and salons. The retail line is versatile with the inclusion of gentle and high potency formulas to offer treatment options for all skin types and concerns, such as a 0.5% and 1% Retinol and a 10% and 25% Vitamin C offered within the range. The initial retail launch encompasses cleansing and exfoliating formulas, treatment serums, moisturisers, an SPF50+ sunscreen, a post-treatment Recovery Cream and an innovative body cream targeting cellulite. Launching alongside the retail products are several clinical peels, micro-peels and professional treatments, including a muchanticipated EGF (Epidermal Growth Factor) treatment for skin renewal, wound healing, skin brightening and the improvement of scarring. The aim is to achieve a maintain optimal skin health and provide comprehensive, proven and uncomplicated solutions to a variety of skin concerns including pigmentation/hyperpigmentation, signs of ageing, acne and redness/rosacea.
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Deb Farnworth-Wood Scientifically developed and tested in a skin clinic environment, this is a cosmeceutical range committed to achieving and supporting effective clinical results. The line perfectly complements Issada’s mineral makeup range founded in 2006, which also supports skin health. The proudly always talcfree mineral makeup formulas are safe for use post treatment, including laser, skin and cosmetic injectables and are non-comedogenic so they won’t block pores, exacerbating acne and breakouts. Issada mineral cosmetics use pure pharmaceutical-grade minerals combined with skin treating ingredients such as vitamins C, E and A, Lysine, Hyaluronic Acid, Probiotics and botanicals. An additional reason many aesthetic practitioners recommended Issada minerals is their anti-inflammatory and antimicrobial benefits and natural sun blocking capabilities, shielding skin against damaging ultraviolet light. Issada Clinical Formula is available now, with training commencing in January. To learn more about Issada and becoming a stockist, visit www.issada.com/partners
