Aesthetic Medicine
46
Natural
‘tweakments’ to trend in 2020 The desire for a subtle, more conservative treatment outcome is driving the trend for 2020 away from the overly glam and obvious, to a more conservative and natural look, writes KAREN ELLITHORNE.
E
ven the cosmetic surgical enhancements that a large majority of women are seeking are not as dramatic as they were previously. There is a movement to, and stronger interest in, smaller breast implants and even non implant breast augmentation performed using the patient’s own body fat. This more natural-looking trend is feeding the growth of PRP (Platelet-rich Plasma) injections and non-surgical nose jobs. Both of these treatments are on the list of trends to watch in 2020, according to the International Association for Doctors in Aesthetic Medicine. They also include laser resurfacing facial treatments, lip fillers and sculpted, defined abdominals as big trends.
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There is a movement to, and stronger interest in, smaller breast implants and even non implant breast augmentation performed using the patient’s own body fat. Millennials People aged between 18 and 34 are defined as millennials, and this demographic represents a greater percentage of the population that is looking to improve themselves. They are more likely than those 35 years or older to be making plans to improve or enhance their appearance.
Reports have shown that ageism is most prevalent amongst millennials, as they exhibit the most negative attitude towards ageing out of all of the age groups. Therefore, millennials do consider aesthetic medicine an acceptable and achievable part of normal life. This makes them a great potential market to target for new treatments and procedures. According to a Real Self commissioned survey, 91% percent of younger millennial women (those aged 18 to 24) and 90% of older ones (aged 25 to 35) say they’re unhappy with at least one aspect of their bodies. Many are willing to look beyond retail to resolve their concerns, with 63% of younger millennials and 67% of older ones saying they’d be willing to undergo medical aesthetic treatments and plastic surgery, more than any other age group. If you are wanting to target this market, a strong online presence is required and social media interaction (especially showing before and after pics on real people) is vital. Millennials love to share their experiences and results.
