Spa Focus
34
The power of
sound in
your spa space A simple yet so powerful way in which we can make a memory last forever is through sound, writes Marisa Dimitriadis of The Spa Professionals Guild
A
As we navigate our way through these turbulent waters, our responsibility as spa owners and managers, as well as the therapists performing the treatments, is to look for ways to contribute to our clients’ wellbeing and to constantly look for ways to enhance their treatment and give them an unforgettable experience. Sound affects your business in more ways than you think. It can have a direct impact on staff productivity, customer loyalty, brand identity and my favourite – sales revenue. Yes, you read correctly – sound. Let’s first look at how sound affects our brains and then share some ideas on how to bring this into your space. 1. Music helps reduce the
perception of pain. This is interesting as many of our clients are experiencing pain somewhere in their body, so already you are helping them from a pain perception point of view. 2. Music occupies the mind and ‘distracts’ so to speak, thereby focusing the mind on something positive, soothing and uplifting. 3. Music has the ability to stimulate brain waves. Here’s something interesting: slow beats encourage medidative states, fast beats encourage alertness and concentration. This can tell you a lot about your clients’ state of mind when they chose what type of music they want to hear. 4. Music has the ability to alter breathing and heart rate. It’s very important to consider what music you are playing for different client needs. 5. And most importantly, music
Image of musical notes by mohamed Hassan from Pixabay
causes the brain to release dopamine, a feel good chemical. Now let’s look at the various areas where sound makes a difference.
First impressions really do last From the second your client and staff walk through the spa door,
From the second your client and staff walk through the spa door, music will impact their mood, experience and spend. music will impact their mood, experience and spend. Think about when you open the spa first thing in the morning, how does that
