Opinion
28
act SISTER
In a working world where strong women are often stereotyped as aggressive, are we all being as supportive of the ‘sisterhood’ as we could be?, asks HELLEN WARD.
R
ecently, I was asked to go on breakfast TV to participate in a debate on women in the workplace. The subject was, ‘Are women meaner than men?’. And not in the financial stakes, but as bosses – are women harder, less kind, more manipulative, bitchier? On items like this you can never try to sit on the fence so they wanted me to fight the women’s corner and say that, from my experience, men were meaner. The trouble is, I’m not sure it’s that black and white. Luckily, the item got pulled because of a breaking news issue, so the media spotlight was turned to something else. I don’t think that anyone could argue the fact that the beauty industry is predominantly made up of women. From therapists to nail techs, female workers outnumber men in the beauty and spa sector. While the vast majority of women in leadership or managerial roles are hugely nurturing and take the mentoring element of their role extremely seriously, some are not. Equally, some of the men I worked with before I had my own
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business were very empowering, whereas some were happy to take credit from the powers that be for ideas and results generated by the younger men and women working in their teams, sometimes shamelessly. My point would have been that such behaviour isn’t necessarily gender specific. It all depends on whether somebody is kind, considerate and views their role of responsibility as an opportunity to praise and motivate younger team members working for them, or whether they are selfish and greedy enough to tread over anybody in order to climb that corporate ladder. Some women can be fantastic bosses, as can some men – and both sexes can be utter bullying pigs in the workplace.
Stereotyping Trying to stereotype it by gender doesn’t help anyone. Hopefully, karma will out and if you’re an unpleasant boss, you won’t keep hold of your staff and eventually you’ll get found out. I think that women in general are hugely supportive of other women. However, I also know of
at least two female executives working at a very high level in our sector who’ve had serious bullying grievances raised against them by younger women working for them, yet they remain in their jobs. How? So, is there such a thing as the sisterhood? Sometimes yes, other times no. Being a tough cookie in business as a woman can label you a ‘ball breaker’ when in reality it’s simply that you don’t take any crap. That sort of stereotyping is sexism at its worst. My business acumen has nothing to do with my gender and hopefully everything to do with my brain. Some of the worst ego-fuelled backstabbing I’ve ever experienced has been from women who have gone on to PR their ‘sisterhood’ credentials. What a shame. PB
Hellen Ward is managing director of Richard Ward Hair & Metrospa in London, one of the most profitable independent salons in the UK. She is beauty ambassador for the National Hair & Beauty Federation (NHBF). hellen@professionalbeauty.co.uk
