Hair News
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What the salon industry looks like now... Skyrocketing sales of DIY hair colour kits, salons downsizing operations to accommodate the new safety protocols, and stylists performing services in clients’ homes, are some of the trends evident in South Africa’s post lockdown salon environment.
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his emerged at a recent Salon International / Professional Beauty webinar, which featured Stav Dimitriadis, owner of Twincare International, Candice Donadel from Mirrors Hair Lab, and Kyle van Wyk, co-owner of Texture. Inc, as panelists. Dimitriadis elaborated: “The industry is definitely being affected by the fact that consumers have been buying lots of box hair colour from the likes of Dis-Chem since lockdown first began. Going forward, it’s possible that those salons which have downsized temporarily might find that they can carry on with reduced staff. And, those hairdressers that are going to clients’ homes to perform services might find that they are making more money than in salons. So what will the industry look like then?
online @ probeauty.co.za
I think that for clients, going to a salon is very much about the salon experience, which you don’t get if you have your service while leaning over your own basin at home.
“We’ve noticed that salon business has slowed down after the initial rush in the first week of reopening. Therefore salons need to keep an open mindset – you literally have to go day by day and adapt to the way the industry is evolving at the moment. Profitability of salons is a big issue, especially now that we have to limit the number of clients coming into the salon. Are you making the right margins?
