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Body Contouring
fair PROSPECT
We asked practice manager and dermal aesthetician, LOURETTE DU TOIT, for tips on how to manage your client’s body contouring treatment expectations
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e are in an industry where the Golden Rule applies: under promise and over deliver. When it comes to body contouring and using non-invasive technology such as radiofrequency, infra-red, vacuum and rolling, it is very important to make sure you are managing your client’s expectations. There are a lot of different devices and technologies on the market, competing against each other for the spotlight. It’s very easy even for us as the professionals to get confused or overwhelmed. Now just imagine how the consumer feels. This information is relevant to all other procedures or products we offer in our clinics, but I want to specifically highlight a few points to keep in mind when we do body contouring. I firmly believe in setting the expectation from the very start. This eliminates any disappointment during or after the journey with your client. In order to set the expectation, I recommend keeping the following list in mind: 1.
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Knowledge is key Make sure you and your team are fully educated on the systems/ products that you offer at your clinic and also on the conditions you are treating. Body contouring includes conditions such as stubborn fat, cellulite, sagging skin and circumference. It’s important to be well educated on how these conditions form in the body, and what needs to happen to create an improvement in this condition. 2. Real results Start managing expectations even before you meet your client. Marketing gets done on multiple platforms, of which social media is one of the biggest. I always make sure that when I advertise our services to our market, to show real results from real patients or clients, with the correct information.
