Salon International July 2021 by Professional Beauty SA

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JULY 2021 | saloninternational.co.za 9996

WELCOME

In this issue... Regulars 4-9 Industry news Local and international news 11 Colourist Interview A top colour specialist shares their thoughts and ideas 9

Men’ Fashion Re-Exposure, art meets hair by Jason Hall

12 The Big Debate How important is your location?

Business 11 A Salon Guarantee A different approach to customer satisfaction 20 7 soft skills How to better your people skills 22 The POPI Act again The summary of our webinar

Treatments 21 It’s all about the clippers Think outside the box 24 The long and the short of extensions Some great suggestions on extensions

Collections 27 Sassoon Creating new stories for this iconic brand 36 Gemini The power of two

Published by T.E. Trade Events (Pty) Ltd 1st Floor, Rapid Blue Building 263 Oak Avenue, Ferndale, Randburg PO Box 650291, Benmore, 2010 Tel: 011 781 5970

Welcome As I write this we are having troubled times in South Africa, the riots and looting appear to have calmed down a little, the army is apparently on the streets and efforts to restore calm and law and order are happening. Why the government appears to have been caught off guard is strange and then why they were slow to respond effectively will be something we will probably never know. The impact on business in Gauteng and KZN will be huge. At this time I am not yet hearing of any damage to salons in particular, but I am sure there are some. Hopefully they were not the kind of business deemed to have too much of value. Do lets us know if you have been affected. The impact locally on consumer confidence, already at a low due to the pandemic is sure to put even more stress on those who are struggling to survive. Let us hope that something better comes from this terrible series of events and that we rise above it. In this issue, we have some great topics that we are covering, business related as well as some suggestions on improving yourself or your treatment techniques. We hope you enjoy the reading and please send us your comments and suggestions. Have a great month and keep safe.

Phil Special thanks to contributing editor Joanna Sterkowicz Cover Modern Hair, Cape Town

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NEWS

INDUSTRY NEWS Afro Swimming ‘Soul Cap’ Ban Could Be Reconsidered For Olympic Athletes

Swimming organisation FINA (Fédération Internationale De Natation), recently announced that it will not allow Soul Caps to be worn by swimmers, which are specially designed for the needs of those Afro or textured hair. Why are swim caps for Afro hair possibly being banned? FINA, an international federation recognised by the International Olympic Committee for administering international competitions in water sports has said that Soul Caps are not suitable for international swimming competitions as they do not follow “the natural form of the head”. According to Metro, FINA rejected the application for Soul Caps to be worn during competition in the Tokyo Olympics.

What are Soul Caps? Soul Caps are designed to cater to Afro hair, protecting dreadlocks, weaves, braids and allowing more room than most swimming caps available to prevent them from slipping off the head. Why are swim caps for Afro hair possibly being banned? FINA, an international federation recognised by the International Olympic Committee for administering international competitions in water sports has said that Soul Caps are not suitable for international swimming competitions as they do not follow “the natural form of the head”. According to Metro, FINA rejected the application for Soul Caps to be worn during competition in the Tokyo Olympics. What are Soul Caps? Soul Caps are designed to cater to Afro hair, protecting dreadlocks, weaves, braids and allowing more room than most swimming caps available to prevent them from slipping off the head. Soul Cap co-founder Toks Ahmed said in an Instagram post: “For younger swimmers, feeling included and seeing yourself in a sport at a young age is crucial,” adding, “FINA’s recent dismissal could discourage many younger athletes from pursuing the sport as they progress through local, county

and national competitive swimming.” The news comes as Alice Dearing was celebrated the first Black person to qualify for the GB Olympics Team just last week. The Black Swimming Association issued a statement acknowledging the news: “A week after celebrating Alice Dearing becoming the first Black-Brit to qualify for the Olympics, we are extremely disappointed to see the FINA decision,” the statement reads. “[It is] one that will discourage many younger athletes from ethnic minority communities from pursuing competitive swimming.” However, after facing backlash from its decision, FINA now says it’s “reviewing the situation” after many said the move is excluding underrepresented people from the sport. In a statement, FINA said it understood “the importance of inclusivity and representation”, stating: “Fina is committed to ensuring that all aquatics athletes have access to appropriate swimwear for competition where this swimwear does not confer a competitive advantage”. It added that it would begin conversations with Soul Cap about using the hats at FINA’s development centres, where swimmers are trained.

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RECORD-BREAKING HAIRCUT ON EVEREST

US-based hair stylist Heather Werner has broken the record for the highest altitude hair cut during her summit of Mount Everest not once, but twice. The owner and stylist who is based at Foundations Hair Studio in Campbell, California completed the highest elevation haircut during her first acclimatisation climb through the Khumbu Icefall. Heather’s recent high altitude haircutting journey began at Everest base, where she performed her first cut at Everest Base Camp 5,600 metres (18,373 feet) above sea level. She also provided four haircuts to team members and Sherpas at Camp 1, which is 6,065 metres (19,898 feet) above sea-level. The cuts included long layers, fringe trims, a tousled pompadour and blunt ends with a middle parting. She gave the team’s expedition leader Jonathan Schrock a fun ‘faux-hawk’ cut when at Camp 2 to keep team spirits high, which was 6,399 metres (20,997 feet) above sea level. The previous record for the highest altitude haircut went to French-Canadian stylist Maurice Fiorio, founder of Fiorio salon who completed a cut on top of Mount Kilimanjaro at a height of 5,895 metres (19,341 feet).

NEWS Go to www.saloninternational.co.za and sign up for our newsletter updates

More people using the internet to find their local salons

NOMINEES REVEALED FOR BRITISH HAIRDRESSER OF THE YEAR FOR 2021

Online searches for hairdressing services are on the increase. Following the relaxing of lockdown last year, people couldn’t wait to sit back in their stylist’s chair after salons reopened with a dramatic increase in searches for hair services and hair salons. Over half of businesses polled (57%) said they felt clients appreciate small businesses more following the lockdown. Over two thirds (70%) of clients are choosing to shop locally to support local businesses with 62% enjoying the fact a local hair salon means less travel.

The 10 British nominees are:

Nominees for British Hairdresser of the Year 2021 at HJ’s British Hairdressing Awards sponsored by Schwarzkopf Professional.

•Richard Ashforth •Sally Brooks •Errol Douglas •Robert Eaton •Gary Hooker & Michael Young •Zöe Irwin •Adam Reed •Cos Sakkas •Angelo Seminara •Eugene Souleiman Hairdressers Journal International executive director Jayne Lewis-Orr said: “A huge thank you to everyone who gave so much consideration and time to the nomination process and a massive congratulations to all of the nominees, all of whom do so much to promote British

hairdressing in both the UK and on a global scale. The HJ team can’t wait to see their exclusive collections and celebrate with them all at the Grosvenor House Hotel, a JW Marriott hotel, on 29 November 2021.” Julian Crane, general manager UK and Ireland, Henkel Beauty Care Professional added: “Being the sole sponsor of HJ’s British Hairdressing Awards for the past 37 years, is a huge honour for Schwarzkopf Professional. We are excited to reveal who is in this echelon of elite-level hairdressers in the UK and we can start to celebrate the best of British hairdressing. As an industry we have been hugely hit by COVID-19, but the resilience and the spirit of British hairdressing continues to be evident as we pull together and recognise that we are united as an industry. This is a great reminder that we have so much amazing talent within our

Shear Haven Domestic Violence Training new domestic violence awareness salon training course is launching in the UK and Ireland to help hairdressers, barbers and beauty therapists identify the signs of domestic violence on clients. The anti-domestic violence salon training by Shear Haven – created by Nashville-based salon owner Susanne Post who is a survivor of domestic violence – recognises that hairdressers, barbers and beauty therapists have a unique relationship with their clients, and are in the perfect position to see and hear the signs of domestic violence. However, many may not

know how to respond to this, which is why Post developed her training programme so the industry can help women and men who are victims and signpost them to charities and organisations who can help them. How can hairdressers spot the signs of domestic violence? Shear Haven’s Domestic Violence Training course, which originally launched in the US last year in partnership with Barbicide, consists of a 20-minute online session, followed by a short quiz, covering everything from how to recognise the signs of domestic violence

and successfully navigate conversations with clients who may be in danger, to how to pass along tools that can help the client get to safety. about why she launched the training, Post said: “In 2017, I heard about a law that was passed in Illinois requiring beauty professionals to be trained on domestic violence. I thought it was a brilliant idea and I felt we needed a similar movement in my home state of Tennessee. “As a survivor of domestic

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abuse, I knew how isolating it can be, and as a stylist of 27 years, I knew how special our relationships are with our clients. We are in a unique position to recognise the signs of physical, emotional and verbal abuse. I teamed up with the YWCA in Nashville to form the Sheer Haven initiative.” For more information and to take up this short course, use this link: https://barbicide.com/ shearhavendomesticviolencetraining/

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TPO Contact Details TPO North 011 305 1600 | Lariska Naude, sunninghill@tpooutlet.co.za 21 Peltier Dr, Sunninghill, Sandton, Johannesburg, 2191 TPO East Rand 011 849 8459 | Whatsapp: 076 570 5171 | Ronni Leah, benoni@sharplines.co.za Shop 4, 4 Main Rd, Farramere, Benoni, Johannesburg, 1518 TPO West Rand 011 472 6239 Whatsapp: 076 570 5171 | Nicholl Whitehead, westrand@tpoutlet.co.za 18 Kingfisher St, Horizon Park Roodepoort, Johannesburg, 1724 TPO South 016 454 828 / 082 744 5167 | Audrey Appleby, tposouth7@gmail.com 105 Generaal Hertzog Rd, Three Rivers, Vereeniging, 1935 TPO Pretoria 012 997 7156/0478, Whatsapp: 076 570 5171 | Danya Rath, pretoria@sharplines.co.za Shop 20, Moreleta Lifestyle Ctr, 620 Spes Bona Dr, Moreleta Park, PTA, 0181 TPO Bloemfontein 060 983 7947 | Heinrich Weideman, heinrich084@gmail.com 87 Deale Rd, Dan Pienaar, Bloemfontein, 9301 TPO Durban 031 303 5093/3955 |Craig Banfield, durban@tpoutlet.co.za Shop 5 C, Park Boulevard Centre, 11 Browns Drift Rd, Durban North, KZN, 4051 TPO Port Elizabeth 041 581 3052 | Cindy Hilton & Tanya Erasmus, pe@tpoutlet.co.za, twincarepe@gmail.com, 62 Heugh Rd, Walmer, Port Elizabeth, 6070 TPO George 044 873 4120 | Marius De Hart & Neal Ellis, info@tpogeorge.co.za, www.tpogeorge.co.za, 88 Meade St, George Central, George, 6530 TPO Cape Town 021 510 1519 | William Grimes, sales@tpocape.co.za, www.tpocape.co.za Unit 9, Highway Park, Northgate Estate, Brooklyn, Cape Town, 7405 TPO Namibia +264 81 122 1399 | Paulina Mbango, pmbango311@gmail.com, twincarenamibia@gmail.com, National Youth Service Building, Haddy St Windhoek West, Nambia, 11002

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U D E TO S E E O

HOT TOPICS

How To Colour Afro Hair with Vivid Colour Want to know how you can get the best results when using vivid colour on Afro hair? Sophia Hilton, founder of Not Another Salon and Crazy Color ambassador, shares her tips to give you confidence, get perfect results for your clients and diversify your salon services. Perfect your consultation During your consultation, it’s important to assess the condition of the hair and work out a plan with your client so they know what to expect. “One of the biggest fears I have come across when working with textured hair is the concern from the client about condition, even though they are dyeing their hair to try something fun,” says Sophia. “Condition is really key when working on textured hair and one of the best things about Crazy Color is that it creates absolutely no damage whatsoever,” she says. Work out how much you need to lift As Afro hair is darker, you’ll need to lift so the vivid shades can pop. “You only need to lift the hair one or two shades to get something completely different,” says Sophia. “A deep cyclamen, a rich purple or fiery red needs very little bleach for a really powerful result. My recommendation is to do the lightning process only once, and then enjoy a variety of Crazy Color over the top over 12 months,” she says. “Lighten

once, then have fun a million times.” Will vivids be popular for SS21? As business picks up, you can expect more adventurous clients to walk through the door. “Vivid colour is going to make a big impact in 2021 for one major reason, home bleaching is a little less popular with Afro and textured as the hair type is more fragile, which means that with the opening of salons we will see an explosion of colour from our natural texture clients,” says Sophia.

The case for salon retail

Professional salons are losing their exclusive grip on professional retail to department stores, a trend that is likely to accelerate. This is the view of Stav Dimitriadis, CEO of leading hair and beauty products distributor, Twincare International. He continues: “We cannot allow our industry to lose to this battle, and we have to fight for our share of retail. I urge salons to support the brands that stay loyal to you. Reward the companies that have helped build the professional business, and consider your response to those that don’t. Taking a professional brand to retail is quick and easy money, but at some stage, we all have to decide what we stand for and what we are prepared to sacrifice.” Dimitriadis notes that the past few months have seen some significant changes to our business and personal lifestyles. “COVID-19 has and will continue to have a significant impact on everything in our lives. Some of the changes we have already experienced but some we will only see over the next few years. These types of events alter the course of human history both negatively and positively. These changes will be more pronounced because

they co-exist with other sweeping changes our society is experiencing. We have all seen changes in technology, in the way we work, and in how consumers buy and make decisions. Anyone with young kids can see that their lives will be very different from the ones we have. “I have hosted many forums where I have stressed the need for us to continually look out for these changes and decide how they will impact our business. We cannot hide our heads in the sand and hope for the best. Every industry or company that has done that has gone out of business. Every day we need to be on the lookout for small and subtle changes that add up to change the course of an industry. “Change has always been part of our lives, but the pace of change is forcing us to adapt faster than ever before. Unfortunately, I believe this pace will only accelerate, wiping out industries that cannot adjust and create new opportunities. You must decide which side you want to be on.” Dimitriadis points out that he has seen the beauty sector impacted by all these changes significantly more than hair. “This is due to a few factors,” he states. “Firstly, skincare is further up the luxury chain; people would reduce their spending on beauty before cutting back on hair. Secondly, skincare treatments are more intimate than hair and even nail care services, making consumers more apprehensive. Thirdly and more importantly, consumers see the line between department stores and professional salons begin to blur. “The success of your business is the sum of all the decisions you make, and the criteria for making decisions have changed. Open your eyes, get out of your comfort zone, overcome your paralysis, and plan for a business with a future…Or don’t.”

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COLOURIST INTERVIEW

ions t a s r e v Con

R U O COL with…

The co-founder of Palmer Fisher London reveals why honesty is the best policy when it comes to a colour consultation and why she loves 1990s trends

Nikita Fisher

What do you love most about being a colourist?

I love the freedom to create a piece of art for every person sitting in my chair. Every individual head is a creative challenge in its own way and creating a colour journey with my clients, then helping them reach their goals, is always a humbling experience. I also know how amazing it feels to get your hair done. Knowing that I can make clients feel that way every day is really rewarding. At the other end of the spectrum, having full creative freedom and working with models to create amazing hair for shows, shoots and events is another huge passion of mine. Where do you go for your colour inspiration?

I follow so many incredible colourists on social media and I learn from watching their videos, engaging with their work and asking questions. I book myself onto courses to further my personal knowledge and development. As hairdressers we never know everything. Finding our true passion and learning from like-minded people is always eye opening and helpful.

clients manage their budget and lifestyle while still enjoying beautiful, professional and modern colour techniques. What’s been your most memorable colour consultation?

I had a new client come in for a consultation who had been scalp bleaching her own hair for years. After a thorough consultation she was happy to work with the results we could achieve in one sitting. Later that week, I managed to give her a gorgeous pastel sunset blend, from strawberry pink into a soft apricot tone. She was over the moon! I didn’t over promise in the consultation and if we were not able to achieve a complete even result, we had discussed many tone alternatives that could be achieved. Thanks to her having an open mind and trusting me with the process, I enjoyed the colour change. I’m all about an open and honest policy. What colour creation makes you most proud?

NIKITA'S MOODBOARDs

What are your favourite colouring techniques at the moment?

The 1990s are back in full swing when it comes to hair colour. The extreme front face frame panels and chunky highlights are making a comeback. I always like to keep my work on-trend, but still beautiful. It’s so important to complement a client’s individual features and skin tone, after all not everyone suits a bold white face panel. For some clients, a much softer version in a copper or chocolate tone can be just as striking but much more suited to them. It comes down to the colourist and client to modernise a trend, and make it work for them. What colour trends are you pleased to see out of fashion?

My clients no longer want classic highlights and uniform colouring. As a creative, that’s something I’m enjoying. I like making colours look a bit more lived-in and low maintenance. Not everyone can get their hair coloured every four to six weeks these days, so it’s important to offer solutions through new services and education. It also helps

I finalised for HJ’s British Hairdressing Awards, sponsored by Schwarzkopf Professional in 2018 with the first collection I had ever created – the Prism collection. To be recognised as one of the top six colourists in the UK was one of my proudest moments. What do you enjoy most about your day-to-day job?

My clients are my friends and supporters who cheer me on during my journey. Having them be part of the process of opening my first salon, Palmer Fisher London, along with my husband, Jonathan Fisher, was a dream come true! I’ve never loved my career and life as much as I do right now. Every day is great, knowing we’re coming to work together to make our dreams a reality. What advice would you give to a trainee colourist?

Absorb as much information as you can from talented colourists and go on as many colour courses as possible with leading members of the hairdressing industry. Don’t forget there’s endless free online education available too. Start an Instagram hair account – this is your portfolio and it will grow and become better as you do. Don't forget to practice, practice, practice on your friends and family – and always charge to cover your costs.

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BUSINESS

Business consultant Phil Jackson explains why now is the ideal time to add a new dimension to your marketing plan

HOW ABOUT OFFERING A SALON GUARANTEE?

What is a five-point salon guarantee?

1) A full consultation before every service We guarantee all clients will receive a full consultation before every service. This was a game-changer for us because it meant we had to spend some time deciding exactly what a ‘full consultation’ had to include. It also means even our regular clients receive a full consultation on every visit. It helps us keep clients for longer as they are continually hearing new ideas and are less likely to get bored. 2) The offer of a full luxury conditioning treatment or all services are free If we don’t offer our clients a luxury conditioning treatment at the basins all of their services on that day will be free. These little add-on services are a virtual gold-mine. The profit margin is really high and they take almost no extra time to perform. We were only selling a few per year because they simply weren’t being offered – we would give a couple of

treatments away each week if a stylist was running late but charging for almost none. Making this promise prominent in the salon meant we consistently offered treatments and added thousands to our turnover. 3) Information about every product being used or the chance to get them all free If we don’t tell our clients about every product we used on them during their appointment, the client can take them all home for nothing. This is clearly displayed at the bottom of every styling section. It has taken all of the embarrassment out of retailing for our team. The stylist knows the conversation has to happen and the client knows it is going to happen too. Our retail sales soared when we introduced this. We did have to keep training the team on technique as there was a time where they rattled through the products just to ‘put a tick in the box’.

ABOUT PHIL JACKSON Phil Jackson from Build a Better Salon is an international business coach. He offers a unique perspective on the challenges of salon ownership. Phil works with salons and barbershops around the world to help them look outside the box and consider all aspects of the business. saloninternational.co.za

4) If a client is not 100% happy, the appointment is free This promise means if a client is not completely happy with their hair at the end of the appointment, they don’t pay for it. We have never had to pay out on this promise, but it means we deal with any problems as they arise rather than hoping they won’t notice or seeing what it’s like when they’ve washed their hair at home. 5) If an appointment doesn’t finish on time, it’s free This promise took a long time to get right as it means if a client doesn’t leave the salon on time they won’t pay for the appointment. Getting it right involved some really obvious steps. For example, we didn’t have clocks in the salon originally, which meant the team didn’t know what time it was unless they checked their phones which was frowned upon. When we looked at this we realised it was not surprising the team was running behind. By making a watch or fob part of the uniform our days started running much more smoothly, which benefitted the team and our clients. How to shout about it?

If you introduce a salon guarantee you should shout about it in all of your marketing. If all other aspects of your salon are equal to others in your area your salon guarantee will make choosing your salon a no-brainer for new clients as it will put their minds at ease.

SHUTTERSTOCK

Creating a salon guarantee is a positive marketing strategy, particularly when it comes to speaking to potential new clients. In my own hair salon, we now have a five-point promise. We started with three points and these grew as we got the systems and processes in place to strengthen our guarantee offering for clients.

BUSINESS

The Debate

“Do you need to be in a shopping mall to be successful?” Following the Coronavirus pandemic, two experts discuss whether location still matters to your clients…

“Clients will go off the beaten track if you make it worth it”

“A mall location salon gives you instant status”

SHUTTERSTOCK

“Being based in a shopping mall gives a salon instant status and puts you at the heart of the local community and you’re surrounded by other businesses, bars, restaurants and offices. The mall is the established shopping heartland so good footfall is guaranteed on weekdays and on Saturdays in particular. Our Wakefield town centre location is a magnet for shoppers. Since the Coronavirus restrictions were relaxed it’s back to being reassuringly busy. Our salon’s premium space, personalised service, prestige products and ethos seduces a broad demographic. A central location guarantees a ready-made audience. Impressive window displays will entice walk-ins and appointments made on impulse if they’ve been impressed by your business frontage. Rent and rates are higher in the shopping mall and competition can be fierce, but providing you’ve done your research you’re in the best possible place to thrive. You can charge more because of your prime location and the calibre of your neighbouring retailers. Plus, you’re less likely to have quiet trading periods associated with back street or out of town locations. Transport services are usually at their best in town centres and convenient parking is increasingly a priority for local councils so there’s minimal hassle involved for clients. The new normal means there’s no room for complacency and providing bespoke hair and beauty experiences has even greater significance. A high street with a buzz gives clients the reassurance they need and will remind them that treating themselves should be their first priority.”

Marcello Moccia

“My experience is that clients will venture off the beaten track if they think your salon is worth the journey. Obviously, being in a rural location is a real bonus. We have gorgeous scenery and a local population willing to drive or bicycle to their appointments come rain or shine. Our premises, a converted barn in the middle of a field, is a home from home for clients identifying with the subtle décor, exposed beams and wooden floorboards. We market MODE Hair as a destination salon where country luxury meets city sophistication and this ensures the metropolitan second-homer brigade is also attracted to us in high numbers. The fact we’re not in full view on Chipping Campden’s high street gives us an added kudos and a greater control of our carefully cultivated image. We don’t have to worry about who or what moves in next door or opposite us and we avoid the blight of boarded up shop fronts. If online retailing continues to boom and working from home becomes more mainstream, then inevitably the high street will decline further. Plus, there’s always somewhere to park here! Health farms are located in the heart of the countryside and they have no trouble attracting guests. I think of MODE as a similar sort of sanctuary of pampering without the overnight stay. Our out-of-town location encourages clients to unwind from the moment they lock their vehicle and breathe in the fresh air. Something we couldn’t have foreseen when we opened is that the ongoing COVID-19 situation makes our exclusive and crowd-free rural setting even more appealing.”

Martin Crean,

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X.POSED

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“Great hair aligns with positive health and wellbeing. The black and white photography and the shoot theme is understated, raw and uncovered. Hair is styled with minimal effort but maximum results.” Sinead McLaughlin, OSMO brand manager

Hair: OSMO Artistic Team for OSMO X.POSED, Styling: Joey Bevan, Photography: Liam Oakes

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Fixing what has been broken and coming out stronger than ever

BUSINESS

IN AN EFFORT TO PROVIDE BUSINESS SUPPORT TO SALON OWNERS, THE EOHCB (EMPLOYER’S ORGANISATION FOR HAIRDRESSING, COSMETOLOGY AND BEAUTY) HAS PENNED THE FOLLOWING ARTICLE ON HOW TO NAVIGATE THE QUIETER MONTHS TO FULL ADVANTAGE Photo by Andrea Piacquadio from Pexels

he COVID-19 pandemic has had an impact on us mentally, financially, emotionally and physically. People have lost their loved ones, their incomes, their businesses, their possessions, their hobbies and in essence, the freedom to live their lives the way they used to. Now that we are deep into winter, this is quite a challenging time in our industry as business traditionally gets quieter during the cold season. However, as an employer, this could be an opportunity to focus on investing in your business and staff. Figure out what can be improved to make sure that when the warmer season approaches, and it starts getting busier in the salon again, your business and your staff are ready to utilise (and capitalise on) the individual and collective discoveries, goals and visions. Suggested activities Spend the quieter season by doing the following: • Getting to know more about the industry; understanding the culture, the trends, and the target market of where your establishment is geographically based. • Do some workplace renovations if needed. • Evaluate the services and products that you offer in your business in terms of what can be improved and what can be reduced. • Engage with your staff. Take a coffee break with each individual to get to know them and gain a better understanding of their mindset and personality. • Share your vision and goals with your staff. Set collective visions and goals. This may help them to understand and align with your vision, to ensure that you share the same mindset to reach the ultimate goal of growing the business and their earning potential. One of the best investments any employer can do for his/ her business is

to invest in the emotional intelligence of staff and also to continuously define the knowledge and skills of employees. Boosting staff morale You may ask yourself why there are certain employees that ‘outshine’ others, who have more clients, or who perform better in the workplace. Granted, there are most certainly those employees who work harder and smarter than others and who excel in certain skills and talents, based on their strengths. However, one of the things that you may have to consider as an employer is whether others have been given equal opportunity to go for training to improve on their skills or ‘showcase’ what they can do. This is an excellent way of boosting staff morale and promoting uniformity in the workplace. You may want to have refresher training on the policies and procedures of your business to remind employees of what is acceptable and unacceptable in the workplace. It’s possible that employees will adhere better to the disciplinary codes and rules that have been implemented within the workplace. When a person knows better, they do better. The ultimate goal is to have a good working environment, where there is increased productivity and performance from your employees. In addition, you deserve a business where supervision is reduced and trust is the cornerstone of your relationship, so that when you are not available physically, that your employees adhere to the policies and procedures, goals, and visions of the business.

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CLIPPERS

IT’S ALL ABOUT

THE CLIPPERS

A natural textured look

“The main goal for this look was to hold onto the femininity within the model’s strong character. It shows a crossover between contemporary hairdressing techniques and traditional barbering skills. I introduced a lot of texture without too much structure as I didn’t have an excessive amount of length to play with. I wanted to retain enough length in the fringe for it to remain soft. I kept the fade as natural as possible at the sides. I also maintained a natural hairline and didn’t go too close to the skin. I used the Andis US Pro Li to create this haircut and achieved the fade by applying a descending technique. I finished this look by placing a matte product onto damp hair and drying it through. This was to give the hair maximum texture and movement as well as keeping the look pliable.” Eoin McCarthy, Andis educator

An anti-perfect vibe

“Raf Simmons has always been a massive inspiration of mine and his book Isolated Heroes is a great source of that iconic 1990s hair content. We used these references to create a series of experimental portraits and this is one of my favourites. It takes a lot of precision to create something like this. I used the BaByliss PRO Super Motor Clipper range - the high torque motor and super sharp blades give you next level control. We worked visually on the shoot and the detailed technique was applied freehand with the BaByliss PRO Super Motor Skeleton Clipper to create strange angles on the head. The whole vibe was anti-perfect and anti-beauty.” Jody Taylor, BaByliss PRO ambassador

Clippers are renowned for creating wever the perfect men’s buzzcut, ho you can do so much more when you think outside the box

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CLIPPERS STEP-BY-STEP

THE

MODE

Simon Shaw and Sam Campagna at WAHL UK on how to create this look

hair and comb in a slicked Using the same technique 1crownWet 2 back position. Centre part to follow the guide from the and choose your first section. profile guide, working with the Using the clipper over finger technique with the WAHL Genio Pro, start front to crown ensuring the front remains the longest.

same pattern to the transitional area or until you reach a 90-degree angle from the sides. This will be done on both sides.

Using an all-in-one blade on From the crown, join up the 3 setting 3, start from the sides in 4 sides peeling downwards to the transition area and peel back the nape.

The hair should be back to 5 the starting point and be all pushed back. Section from temple

Create the fade by starting 6 with a 0.5 on a cordless clipper, creating a 1cm guide at

Once the hair has been 8 blow-dried into the style use a blade on setting 1 to feather the

towards the nape allowing your hand to follow the curve of the head. Repeat this process until you reach the bottom hairline.

the bottom, working from short to long by graduating up the guards in increments.

a trimmer to strengthen 7down.Use the hairline from the temple Use the same technique

around the ear, then behind the ear. Curve the trimmer to join the longer back area to create a strong outline. saloninternational.co.za

to ear and push the section below forward using clipper over comb.

nape hair and add texture.

CAREER GROWTH

7 Soft Skills You Need to Achieve Career Growth Is there someone (or hopefully, several someones) at your company who it seems like, everyone wants to work with? Maybe they always get pulled into brainstorms, or maybe your boss always consults with them. Or maybe it just seems like everyone on your team just really, really likes them. It might be because they’re the nicest person in the world, or it might be because they have a finely-honed set of soft skills.

of the soft skills most critical to building a successful career -- and how you can brush up on them.

7 Soft Skills You Need to Achieve Career Growth 1) Emotional Intelligence

Emotional intelligence is often referred to as the ability to recognize and manage your emotions and the emotions of Click here to download leadership lessons from HubSpot founder, others. It’s made up of five key elements: 1. Self-awareness Dharmesh Shah [Free Guide]. 2. Self-regulation 3. Motivation What exactly are soft skills, and why are they so important to 4. Empathy growing your career? Keep reading to find out. 5. Social skill What are soft skills? You can read more about the specifics of the attributes Soft skills are the combination of people skills, social skills, communication skills, emotional intelligence, and personality of emotional intelligence in this blog post if you want to learn more, but in the context of the workplace, emotional traits that make it easy to get along and work harmoniously intelligence boils to a few key abilities: with other people. • Can you recognize and regulate your emotions and Soft skills can be taught, but they’re not as straightforward reactions in the workplace? as hard skills: those specific qualities and skills that can be • Can you build rapport and positive relationships with clearly defined, measured, and taught for success in a job. other people? Hard skills can be quantified and advanced. You can learn • Can you empathize with others? advanced mathematics or writing skills, and you can get • Can you give -- and receive -- effective, constructive better at shipping code. feedback? But when it comes to soft skills -- things like small talk, It might not sound like the most important skill for job empathy, and flexibility -- it’s not as straightforward. growth and success, but in some cases, it is. In an analysis That doesn’t mean soft skills aren’t worth investing in -- and of new employees who didn’t meet expectations during practicing. You need hard skills to land a job, but you need soft skills to progress in your career. So we’ve rounded up a list the first 18 months on the job, 23% failed due to low

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CAREER GROWTH emotional intelligence. (Take this quiz to rate your emotional intelligence and identify areas where you can improve.)

2) Team Player Attitude

The ability to play well with others is a soft skill you’ve been working on -- unknowingly -- since your first day of pre-school or daycare. You might not have known it when you were fighting over blocks or figuring out the rules of a made-up game, but you were actually preparing for a lifetime of workplace collaboration. Whether you’re an individual contributor or a people manager, you have to work with other people -- in meetings, in brainstorms, and on various cross-functional projects within your company. A positive, can-do attitude when it comes to working with others is essential to team harmony, which means you need to be able to run an effective and inclusive meeting, be open to new ideas, and work respectfully with others. Read the guide to running better meetings for all personality types here, and brush up on these rapport-building questions to get to know and work well with any team member you encounter.

3) Growth Mindset

In any job, no matter what the role, you’ll encounter roadblocks, disappointments, and other situations that might frustrate you. A soft skill that’s critical to your ability to persevere is having a growth mindset -- a term psychologist Carol Dweck coined to refer to a frame of thinking that reflects viewing your abilities, talents, and intelligence as skills you can grow and improve upon. Someone with a growth mindset might look at a failure to meet a quarterly goal as an opportunity to identify their strengths and weaknesses to tackle the next quarter’s goal. A person with a fixed mindset, however, might say to themselves, “I’m not good at blogging,” and let that negative outlook -- without any belief in the capability of improvement -- impact their next quarter’s success, too. Watch Dweck’s TED Talk to learn more about the growth mindset here -- and try to find places in your daily correspondence or reflections where you can reframe your outlook by viewing a challenge or setback as a way you can grow.

4) Openness to Feedback

This is part of emotional intelligence, but especially when it comes to the workplace, being open and able to receive development feedback is critical to success at a job -especially a new job. Think about it: Constructive feedback helps you do the best job you can, and if you take it personally or react defensively, you aren’t able to hear the feedback and adapt it to your current strategy. The key to giving and receiving feedback is to come into the conversation from a place of kindness: You aren’t receiving constructive feedback because that person hates you personally, it’s because they want you to be the best you can be. You should be chomping at the bit to receive feedback that can help you more effectively hit your goals. If you don’t feel comfortable with feedback yet, try immersion therapy -- make feedback a part of your daily todo list. Ask for feedback from more people you work with to get immediate help honing your skill set -- and to help make it easier to take.

If you don’t feel comfortable with frequent changes, either on your team or at your company, write down your feelings and reactions, instead of immediately voicing them. By laying out how you feel and why you feel a certain way, you’ll be able to distinguish legitimate concerns from complaints that might not need to be discussed with your team.

6) Active Listening

You probably can tell the difference between when someone is hearing words you’re saying and when they’re actively listening to what you’re saying. If someone is typing while you’re presenting at a meeting, or they’re giving you that slack-jawed look, they probably aren’t really hearing what you’re saying. Active listeners, meanwhile, pay close attention to meeting presenters, offer up clarifying questions or responses, and refer back to notes in future discussions. They don’t need things repeated to them because they heard them the first time -- making active listeners not only respectful colleagues, but more effective workers, too. If you think you could stand to improve your active listening skills, challenge yourself not to look at your various devices during meetings -- instead to focus completely on speakers, and take notes by hand if needed (which is proven to help with memory retention).

7) Work Ethic

You can’t succeed in a role without being willing to put in the time, effort, and elbow grease to hit your goals, and company leaders and hiring managers are looking for people who will put in the extra legwork to succeed without being asked. If you want to get a new job or get promoted, it’s essential that you hone your work ethic -- so quit bellyaching and put in the extra time you need to succeed. Or, if excelling means learning new skills or tools, dedicate time to learning those outside of work hours so you can make your time in the office as effectively as possible. What weaves all of these soft skills together is a positive attitude. It might sound cheesy, but believing that there’s a positive outcome in any and all challenging situations will help you navigate the day-to-day of your job while making other people really want to work with you. These soft skills are harder to teach, but the payoff might be even bigger, so make sure you’re investing time and effort into auditing and improving your soft skill set. Thanks to Hubspot for this article.

5) Adaptability

No matter what your role, and no matter what your industry, the ability to adapt to change -- and a positive attitude about change -- go a long way toward growing a successful career. Whether it’s a seat shuffle or a huge company pivot, nobody likes a complainer. It’s important not only to accept change as a fact of life in the constantly-evolving business world, but as an opportunity to try out new strategies for thriving in environments of change (remember the growth mindset?). saloninternational.co.za

BUSINESS

The POPI Act....... Again

Salon International recently hosted a webinar on the POPI Act with two experts, Karl Markwald of ESP and Sam Lockhart of My Spa Consutants Registration

All businesses need to register regardless of size, from one person owner/operator to thousands of employees, all must register. https://www.justice.gov.za/ inforeg/portal.html is the web address to do this. At this time the link is switched off due to technical problems. Take a screen shot of your visit to the website as proof that you have tried to register. You can download a pdf version although the site does not say where you send the completed form. At least you can be prepared for completing the online version when it is back up and running. Please note: There are only 6 compliance officers in the country which is impossibly small to focus on enforcement - registering as

info officer is the most important requirement. In addition, no one but these 6 can certify compliance so don’t pay for this as there is no certificate that can be obtained. If anyone requests information on your data protection practices, you may inform them of a time frame in which you will respond in eg 30 days. This will give you time to prepare a response.

An information officer

Every business needs to appoint an information officer and this should be an owner or director of the business. This is viewed very seriously and a senior person must take responsibility.

A compliance manual

You must have a compliance saloninternational.co.za

manual that shows your data protection policies. What you have in place for data storage, when and how you communicate with clients etc.

Storage of data

Your data must always be stored in a secure place. Treat it like you would money, don’t leave it lying around. Digital data must be kept in a secure location. If it is cloud based, make sure the cloud storage is encrypted. If it is on your laptop, ensure that the laptop is password protected and that the program, MS Excel or other is password protected. If you use salon software of some kind, your provider should be able to advise you on safety of data. Back-ups must also be stored securely.

BUSINESS

If you use record cards or other physical card/paper method, they must be kept locked away at all times and only accessed when the client turns up for an appointment.

Covid 19 protocols, visitor record form

The same goes for Covid 19 protocol forms completed by a client on arrival at the business premises. Do not leave the form on a table for someone to be able to photograph or steal. This must be kept safely in your reception and only handed to a visitor purely for them to complete and must be handed back afterwards. The forms must be locked away securely at the end of each working day.

Access to data

Only those who need access data should be allowed to. Cleaning staff or others who do not have a need to view data should be unable to do so. Staff who leave your employment Our thanks to Karl Markwald regarding the situation regarding Staff If a staff member leaves your business will be breaking the law if they subsequently contact clients of yours. Whether directly by phone or email or through social media. You perhaps need to amend your contract of employment to point out that they would be breaking the law in this instance. The significance of this is the prevention of a staff member taking your clients if they leave your employment, a definite win for a salon owner.

Social media

You are not allowed to contact people via social media with the intent on promoting your business to them.

Cold calling

Cold calling is also prohibited. This means that you cannot randomly call someone to try to offer them treatments if they are not known to you. The same with email. Permission based marketing You need to have permission of your clients to send them promotional material and special offers. A simple piece of text at the bottom of their client record such as: By ticking this box I agree that the company may send me promotional information and special offers from time to time. (add the tick box) If you did not have this previously and wish to send out such material,

you should contact all your clients and ask them to opt out of any marketing list you may have. Just to be clear, opt out is a must in all communication you may send as in an unsubscribe button on email or “Stop” reply on sms. If you have clients on your data who have not been in contact with you in some way within the last 18 months, you should delete them from your lists. If you have personal information about a client, perhaps their birthday, or daughter’s wedding that was discussed in conversation, that should not in any way be shared to a third party, even again, just in conversation. All your staff should be made aware of this. According to Markwald, if your salon or spa has a security camera in reception, you need to get the client’s consent, when she walks into your salon, to video her. Lockhart suggested having a highly visible sign at reception that details policies and procedures (including that you have a security camera). If you know your clients birthday, you should only send them birthday wishes if they have agreed to such communication as in the opt out clause above. It may be a good idea to run through your mind the ‘journey’ a client makes when coming into your business, what information you record, where you store it and what you intend to do with that information. If there is an intention to contact the clients, you need there permission. If there is a possibility of someone stealing the information, or you losing it, you need to improve your storage systems and security.

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Contacts and Links Karl Markwald

CEO ESP karl@esponline.co.za

Samantha Lockhart

My Spa Consultants lockhartinnovations1@gmail.com Links: Registration portal: https://www.justice.gov.za/inforeg/ portal.html Link to Samantha Lockhart’s article: https://issuu.com/ professionalbeautysa/docs/pb_ july_2021/12?fr=sMGI4NzM5NTE3OTk Facebook recording of webinar: https://fb.watch/v/4PuVAT_O-/

EXTENSIONS

THE LONG AND THE SHORT OF IT

Your clients may have noticed hair thinning or hair loss following the pandemic. restore What can clients do about their roots during their confidence by using extensions tolockdown? help If your client’s roots are getting them. them down during lockdown,

make a fun suggestion. “Reach for the glitter, mix it with gel and paint it onto the roots. It will add a bit of sparkle to dreary days,” says John Vial, Revlon Professional global influencer.

The health and wellbeing of many clients has suffered during the pandemic. According to a study from The Lancet, 22% of Coronavirus patients suffered with hair loss within six months of being infected. The stress of the pandemic itself has led to stress-induced hair loss, explains Nioxin trichologist, Mark Blake. “The stress of lockdown has had a massive impact on hair. Stress causes elevated cortisol levels, a stress hormone that prioritises what the body needs to survive,” he says. “Hair is non-essential tissue that needs lots of energy to grow, but it has to take a back seat when the body is under stress and needs to survive. This means that the hair follicles may simply be shut down by the body when it is in its survival mode.” It’s no surprise that a recent report by Research and Markets found the hair extension market is booming post-pandemic. A combination of rising disposable income and changing lifestyles are taking hair extensions to new lengths. Read on to discover how you can use hair extensions to support clients with their hair loss as well as the solutions you can add to your service offering. Perfect the consultation “You need to find out what your client wants and what can realistically be achieved based on the client’s hair condition,” says Rapture educator, Jason O’Sullivan. “The stylist will also need to establish the health of the client’s own hair and will need to complete hair tests such as porosity, elasticity, pull tests and pulse tests to determine what growth stage the hair is in and if the client is suitable for extensions,” he says. “A stylist should find out what the client wants, whether the client wants to extend the length, add thickness or a flash of colour. Based on this, the stylist can move onto discussing suitable lengths and provide a colour match.” Assess the client’s lifestyle It’s crucial to get the right information from clients when recommending extensions, explains Simon Tuckwell, Balmain Hair UK ambassador and creative influencer. “Let your clients do the talking. Asking the correct open questions will allow you to advise the correct system, maintenance and aftercare,” he says. “Ask questions about their lifestyle, such as whether they attend any sporting activities or yoga, how often they spend on their hair each day and whether they have time to maintain and look after their extensions correctly,” he says. “You should ask if they’ve had extensions before and if they have any questions. This will make sure your clients get the best

RAPTURE 24

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HELEN RICHARDSON FOR REMI CACHET

EXTENSIONS

on an individual,” advises Robert Eaton, creative director at Russell Eaton salons and a Great Lengths Get to the root cause stylist. “If extensions can be used There’s no ‘one-size fits all’ to applying as a way of thickening hair and the hair extensions, says Taylor Ferguson, scalp condition can take it, I believe Gold Fever ambassador. “It’s a it should be considered if it will help bespoke service and particularly so someone to feel more confident,” when dealing with a client who has he says. However, you should only experienced hair loss,” she says. “We proceed if you need to ascertain know the hair can the background to WHAT IF A CLIENT ISN’T SUITABLE tolerate extensions. the hair loss – is FOR EXTENSIONS? “It’s important to it permanent or “Complete a full consultation carrying understand what temporary? What’s out all the hair tests and get the their hair can take the cause? Is it ageanswers to the questions you’re asking, because you don’t related thinning if there is something you are unsure want to cause that we’re dealing about go into depth,” says Rapture further damage,” with – or is there educator, Jason O’Sullivan. “If the client he warns. “Clients a medical reason? is unsuitable and does not pass the can lose their hair All these questions consultation, you could ask them to for multiple reasons must be addressed return in three months’ time or advise before determining them to speak to a trichologist to try and and it is important to recognise when a client’s suitability,” find the root cause.” and how extensions says Taylor. “No can help to rebuild extensionist would confidence and want to add to a offer a solution,” adds Louise Jenkins, client’s issues. Hair extensions are creative and education manager for very individual – and as such each Great Lengths UK & Ireland. client must be handled based on their needs,” she adds. “Mini bonds are a What about men? fairly recent invention in the world of “A man’s hair structure and hair loss hair extensions and offer a big benefit, particularly for clients with hair loss or pattern is different to a female’s, thinning hair, as they help mitigate any therefore traditional extensions can work only to a limited extent,” explains pressure on existing hair.” Louise Bailey, Hairdreams partner extensionist. “With Hairdreams’ The psychology of hair loss patented MicroLine and hair “Extensions are seen as something replacement systems, hair can be that might cause further damage to added on the upper part of the head, clients with fine hair, but you also and some male clients see it as a great have to consider the psychological semi-permanent solution to add more impact that having fine hair can have longevity from their extensions.”

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@NATALIEANNEHAIR FOR SHOWPONY

EXTENSIONS

hair and integrate their own hair into the system,” she says. When in doubt, consult an expert “It’s crucial to determine what type of hair loss we’re talking about and I would always recommend anyone experiencing hair loss to see their GP or trichologist,” points out Helen Richardson, Remi Cachet ambassador and owner of The Salon in Louth. “There are many different types of hair loss so it’s important to determine the cause and type of hair loss first. Once given the okay to proceed with extensions, when there is no longer any hair falling, we can look at options with low tension.” The right installation method For fragile lengths, choosing the appropriate installation technique is key. “The best method for hair loss is tape extensions,” says Lee Belcher, Showpony UK educator. “It is important to consider how much weight and tension is placed on the natural hair by the hair extensions. For fine or thin hair, you should look for the lightest density of hair

extensions,” he says. “It may seem that strand by strand application would be the lightest weight, but you must consider the potential damage caused by bonding individual pieces of hair to thin hair,” he adds. “With tape-in hair extensions, the extensions are lightweight and require no glue, tools or fusion type of bond. With the single method application, the extension is bonded with a piece of tape rather than sandwiching two extensions together. By doing so, the weight is reduced by half which is best for causing the least amount of strain and possible damage.” Consider wigs Wigs can help clients who are suffering from hair loss or thinning when extensions would not be appropriate. “I make bespoke hand knotted wigs so my clients can wear a piece discreetly and comfortably, removing it at night to allow the scalp to breathe,” says Emma Holt at BCreative, Taunton. “I believe wigs are set to become mainstream, not just for hair loss but as a quick and easy way to mix up colours and styles.” she says.

WHAT ABOUT THINNING HAIR? “In some instances, clients turn to hair extensions for thickness rather than length,” says Zen Hair ambassador Bozena Sarek, co-founder and creative director at Bozena Sarek Hairdressing. “We would recommend one pack of Zen Hair Tape Extensions in either the Perfect Secrets handmade invisible tapes or the unique 14” Ultimate Series which offers smaller and more discreet tracking,” she says. Clip-ins are another suitable alternative. “These will provide the client with comfort and confidence when the condition of their natural hair is improving,” adds Bozena.

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FASHION

SASSOON NOW Creating new stories for this iconic brand saloninternational.co.za 55 / hji.co.uk

FASHION

“SASSOON NOW celebrates the Sassoon brand today by creating new stories for the iconic Sassoon brand. Drawing inspiration from the creative hands and minds of the international creative team and their muses, and featuring cuts and colours that reflect a free-spirited optimism that has its roots in bohemian modernism.” Mark Hayes, Sassoon international creative director

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FASHION

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FASHION

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WORLDWIDE

JOB FINDER

www.worldwidejobfinder.com

Looking for a job in beauty, hair, spa or aesthetics in the UAE?

Your dream job starts here… July 25 – 27, 2021 The first online event for professionals looking to work in the beauty, hair, spa or aesthetics industry in the UAE

Attend for Opportunities

Networking

Free seminars

Free taster training

Advice on the Middle East

Recognition

Job portal

Access to recruiters

Find out more: worldwidejobfinder.com saloninternational.co.za

FASHION

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FASHION Creative direction: Mark Hayes, Sassoon international creative director Haircut: Francesca Harrison, Elpis Tampakakis, Kitty Latham, Mark Hayes and Silvia Salerno Hair colour: Caroline Spencer, Edward Darley, Janice Hunter and Carla Salceda Make-up: Daniel Kolaric Styling: Mathilde Dutheil Photography: Ray Shekham

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INSPIRATION

Life Through a Lens

James Earnshaw

 Pink-on-pink

“This image is from a shoot I did for my friend Lee Stafford. The braids are a signature look of mine and I love the pink-on-pink effect and cool girl 1990s vibe.”

This stylist and colourist is best-known for creating beautiful sexy undone hair featuring loose silhouettes with braids and ponytails. Here are eight of his all-time favourite creations  Silver siren

“This image is from my first ever time being a finalist at HJ’s British Hairdressing Awards, sponsored by Schwarzkopf Professional in 2014. It holds such strong memories as it’s from when I first started shooting my own big collections. I remember silver hair being huge that year. I got so much press from this image and I still love it to this day!”

 Trust your instincts

 A Strong ponytail

“I love the ponytail detail in this image. Anyone who knows me knows I love a ponytail and this image really stands out to me!”

 My popular iPhone shot

“This image was taken on my iPhone. I posted it on Instagram and my socials went crazy. It shows you don’t always need a big budget to capture strong images.”

 My signature look

“This image is literally on fire and I created it when I was working with Amy Sontae from ghd on my 2021 styling collection. I love how it’s powerful for women and the model's hair has so much volume and movement. It’s very signature James Earnshaw hair!”

 Double trouble 

“I cannot choose between these two images as they are both from my winning 2019 British Hairdressing Awards collection. Winning with these images is my proudest achievement so far. I love the tones in the hair, the make-up and the styling all work together and I feel both of these images are completely timeless!”

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“I became a finalist for HJ’s Colour Technician of the Year category, sponsored by Schwarzkopf Professional, for the first time with this image in 2020. I love the mix of tones, and I was planning to do something completely different, but I followed my gut and changed it to this on the day. It just proves you should always follow your instincts on shoots!”

SALON FOCUS

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FASHION

G E M I N I saloninternational.co.za

The power of two

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FASHION FASHION

“The Gemini collection plays on the idea of twins. The zodiac sign’s symbolistic duality of two distinct personalities and images are captured in one single, striking image. Imagined in moody grayscale, the metallic elements in the fashion styling reflect the depth of textures within the hair and the captivating, complementary shapes.” James Nicklin, Tim Scott Wright @ The Hair Surgery

Hair: James Nicklin, Tim Scott Wright @ The Hair Surgery Make-up: Stacey Ellen Simpson Styling: Tim Scott Wright Art Team Photography: James Nicklin

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FASHION

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WORK LIFE

Living indoors with the outdoors Lauren Gibson looks at the benefits of incorporating greenery into your salon environment Our industry has mostly been an indoor industry and environment – confined to treatment rooms for 8 to 12 hours and sometimes longer. While the trend of bush treatments and outdoor experiences has grown, we are still seeing salon treatments being done behind closed doors – and for obvious reasons. However, nature therapy is an extremely powerful and easy therapy to bring into your salon. It is not only important for clients having treatments, but for staff working in the salon or spa environment as well.

Connection to nature There is science backed information to support the movement of greenery indoors. We are connected to nature and living and working with it in our space will improve our overall wellbeing. Studies have shown that plants indoors and in your workspace can Create a sense of relaxation – nature allows our central nervous system to be engaged and this generates a sense of calm and the beginning of relaxation before the therapist’s hands touch the client. Improved air quality – certain plants can absorb and draw toxins out of the air. This ensures the environment is cleaner, which results in less stress on the central

•

nervous system and immune system, as well as the skin.

•

Enhanced wellbeing for staff – if staff are working in a closed environment for many hours (and often exposed to chemicals in a salon), it is important to have greenery around them to remove toxins and allow for a sense of calm. This will enhance the working environment for the staff and general overall wellbeing. Attract passing customers – should salons be lucky enough to have a window onto the street, having a living wall or area of greenery allows passersby to see the greenery indoors and often they are attracted into the salon. It also allows for a great conversation starter about the importance of greenery indoors and the importance of rewilding (bringing nature to the skin). Overall stress reduction – lowering blood pressure, the heart rate and overall muscular tension are positive side effects of being around nature and greenery. Due to the calmer state of being by having plants indoors, workplaces have seen increased productivity and the sharpening of attention and creativity. Recovery and illness – plants have been shown to speed up recovery from illness, surgery and injuries.

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Safe plants When it comes to choosing your plants, you always want to ensure you are choosing indigenous plants that are safe for pets and children. Some suggestions of plants for South Africa include Phipsalis casutha Philodendron (Monstera) Asplenium nidus (birds nest fern) Aglaonema (silver queen) Hoya carnosa (wax plant) Draceana compacta (dragon tree) Perperomia compacta Spekboom (needs sunlight) Aloe Vera Air plants Succulents Snake plant Engage with nature and bring some greenery indoors – the change in your staff and clients will be outstanding.

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Lauren Gibson has over 15 years in the health and beauty industry with qualifications in yoga, mindfulness, content marketing and management practice. laurenleigh.gibson@gmail.com

NEWS

Consult to Win No matter how skilled your team, or how regular the client, the consultation should never be skipped or rushed. Hellen Ward explains why I’m a big fan of mystery shopping and tend to use it as a tool to not only see what other salons are delivering, but also to test the expertise and customer service of my own team. Furthermore, I also use it when there’s a performance problem. Let’s be honest, when was the last time any of us were salon customers? Sending someone to see a leading salon from a client’s perspective is a sure-fire way to get them to up their game, because sometimes all the coaching in the world is no substitute for experiencing the real thing. I’ve always managed by one principal; if your staff training is good enough, there’s no such thing as a bad treatment, merely a below-par consultation. Failing to truly engage with the customer and discover their own personal wish-list will always leave them wanting. And with competition so vast, there’s always a competitor who’s willing to go the extra mile

to discover and meet their needs, then exceed expectations, which remains the winning formula to ensure that crucial repeat business. You won’t be surprised to learn that we are being increasingly mystery shopped by other salon owners, and we’ve learnt some valuable lessons from what we’ve been told. A fellow salon owner sent two of his key staff to experience us as a leading brand, and they were disappointed, because of the lack of consultation. This error can be likened to going for an eye test only to find the optometrist had already diagnosed your sight before using any of the equipment to check. Imagine that – not having the air puffed into your eyes, not using the dots to check peripheral vision, not reading the letters out, and so on. Not explaining why the tests were being conducted and what they were looking for. Lessons were learnt and we’re saloninternational.co.za

re-training our hair stylists on consultation skills and reminding all our team that they can never not explain eye colour, skin tone, texture, density and face shape. We’ve also alerted customers as a policy that if they come in on a Monday they won’t be seeing the salon at full pelt, as 90% of our 100-strong team take Monday as their day off (including our chef, so there’s no food available). Mondays for us are merely there to service our regulars, or for those who love a bit of peace and quiet. The fact was, we hadn’t really explained that before now, so learning from someone’s bad experience can only ever be a good thing.

Hellen Ward is managing director of Richard Ward Hair & Metrospa in London, one of the most profitable independent salons in the UK. She is beauty ambassador for the National Hair & Beauty Federation (NHBF). hellen@professionalbeauty.co.uk

NEWS

We hope that you have enjoyed this edition of Salon International Magazine

We would welcome your

feedback. info@saloninternational.co.za

Plus, we would love to recieve contributions for articles to include in future issues.

If you have a collection of work that you would

like us to include, please do send that through for us to use.

Let’s show off the huge pool of talent that is

here in South Africa and show the world how inspirational we can be. info@saloninternational.co.za saloninternational.co.za

Salon International July 2021

Articles inside

The POPI Act again

Gemini

7 soft skills

Sassoon

It’s all about the clippers