Environment
Diageo’s grain to glass sustainable plan
www.glass-international.com
Global glass customer Diageo officially launched its 2030: Spirit of Progress action plan last year, with the aim of being more sustainable, championing inclusion and diversity, and promoting positive drinking. George Lewis spoke to Lucy Fishwick* about how the company plans to reach these goals.
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iageo owns some of the most well-known beverage brands in the world, including Guinness, Smirnoff and Johnnie Walker. It has a total of more than 200 brands spanning 180 countries globally. In November 2020 it launched its 10year action plan called the Society 2030: Spirit of Progress as a way to ‘expand its lens’ to hit targets across the company, including becoming a more sustainable
and inclusive organisation . The plan is split into three main ‘pillars’: Promoting Positive Drinking, Championing Inclusion and Diversity and Grain to Glass Sustainability. Diageo says it wants its consumers to ‘drink better not drink more’. Lucy Fishwick, Diageo’s Head of Procurement for the company’s Glass to Grain Sustainability, has only taken up this role recently, having previously
been the Global Procurement Category Director for Glass and PET. Ms Fishwick has been at the company for nearly eight years, so has seen first-hand the role Diageo is playing to create a more inclusive and sustainable industry. Ms Fishwick’s role includes making strategic decisions on Diageo’s suppliers around the world. But this role was adapted slightly due to Covid-19 which prevented her from visiting many of
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