Event Guide Exhibitor List
with Product Categories Page 10
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Floorplan fold out Page 39
Workshop Programme
with Topical Categories Page 18
26-27 October 2016 MOC Munich Germany Main Sponsors
145,000 Kilos of tomatoes thrown during La Tomatina Festival
6,000,000 Litres of beer sold at Oktoberfest in 2015
30,000,000 Sequins used to make costumes for Notting Hill Carnival
€135,000,000 Size of lottery jackpot in Italy on 5th September
3,600,000,000
Human answers on a massive scale. Did you know? Our 10,500,000,000 answers come from more than 150,000,000 people from 83 countries. Just to be clear – that is 10.5 billion answers from 150 million individuals. Lucid’s commitment to quality sample is unrivalled. We are fully transparent and ensure the highest quality human answers drive the most accurate insights possible. Some companies say stuff like that – but we mean it. Lucid’s European HQ in London is staffed by industry heavyweights previously at Research Now, GfK, Verve, and Nielsen. So you might even already know them! You do now! We know our stuff. We do it at scale, we do it well and we do it here.
People who watched the Olympics in Rio
10,500,000,000 Questions answered by Lucid since 2012
www.luc.id europehq@luc.id
Welcome to
Research & Results 2016
The global market research industry will be gathering here over the next two days under the motto “Connecting market intelligence”. We’re delighted that you have decided to join us. More than 190 exhibitors from more than 20 countries are represented in the two exhibition halls – a new record for this event. Come and meet everyone from the major international market research companies to small and mid-sized institutes, specialist companies and start-ups. More than 3,200 participants are expected, making Research & Results the global market research industry’s central platform for business and effective networking. As part of the trade fair, 90 workshops will be held, featuring more than 100 renowned experts presenting on current trends and innovation in domestic and international market research. On the first day of the event there will also be a panel discussion featuring a distinguished group of experts on the topic “Market research – past its sell-by date or innovative problem-solver?” Take advantage of this opportunity to learn about innovations, find inspiration and discover new potentials for your business. We wish all visitors and exhibitors a successful Research & Results 2016: we hope you enjoy some great discussions and two exciting trade fair days.
Hans Reitmeier
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Heinrich Fischer
Martin Sippel
NEW: Floor Plan fold out, page 39 RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW
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Content Welcome............................................................... 3 Content................................................................. 4 A truly global event ............................................... 5 The sponsors.......................................................... 6 Panel Discussion..................................................... 7 Save the date 2017................................................. 8 Happy Hour | Research Club................................... 9 Exhibitor List................................................... 10 with Product Categories Workshop Programme Wednesday, 26 October 2016............................... 18 Thursday, 27 October 2016................................... 20 Workshops by Exhibitor A-Z............................ 22 General Information ............................................ 37
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Floorplan............................................................ 39 fold out
RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW
Research & Results is a truly global event
No need to speak German – Speak English! Practically all visitors and exhibitors speak English. So do not hesitate to address everybody in English. Visitor signage is usually bilingual German-English. 26 workshops taking place in rooms 1 and 2 will be simultaneously interpreted into English. 15 more workshops are held in English (marked in workshop schedule). Full trade show information including exhibitor profiles in English can be found on research-results.com Free internet terminals and WiFi access are available in the Rogator internet lounge. Information on contents of workshops presented in German are available at the stand of the presenting company.
The Organiser Office ("Messebüro") located opposite to cloakroom, will assist you in case of language problems.
RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW
7
Special thanks to our sponsors
Main sponsors
8
Sponsor Happy Hour
Sponsor trade show bistro hall 2
Sponsor visitor registration visitor bags
Sponsor lanyards
Sponsor trade show bistro hall 1
Sponsor internet lounge
RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW
Sponsor visitor survey
Sponsor Charge & Read Area
Panel Discussion Wednesday, 26 October 2016, 10:45 a.m., Room 2
Market research – past its sell-by date or innovative problem-solver? Innovative start-ups are shaking up the market and technology-based companies are forcing the established institutes to adjust their market strategies. The reverberation of big data and the analytic capabilities of Google, Apple, Facebook and eBay have the market research establishment shaking in their boots. In parallel to these developments, the desire of research buyers for information is growing, while their budgets and internal influence shrink, and developments in Europe are channelled by data protection guidelines and privacy shields. Against this backdrop, some are calling for a “mr-lution”, while others emphasise the protection of traditional core competencies of market research. The market research industry is clearly in the middle of a digital tornado at present and the question arises as to where the wind will carry it. Leading figures from both the research agencies and the client side will be giving their opinions, hosted by long-standing industry expert and former president of the world association ESOMAR, Dr. Dieter Korczak.
Host: Dr. Dieter Korczak
Sabine Menzel
Peter Braun
Sociologist, entrepreneur and essayist
Director Market & Consumer Insights, L‘Oréal Germany
Karin Klos
Michael Müller
Hartmut Scheffler
Market Research and Marketing Consultant
Regional CCO Germany & Switzerland, GfK
CEO Ipsos Germany, Ipsos GmbH
Executive Director, KANTAR TNS
RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW
9
Save the date!
2017 r e b o t c O 6 2 25rmany e G · h c i n u M
10
RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW
Happy Hour
on the second day of the show A glass of wine, beer, or a soft drink hits the spot after two successful days of promising contacts and inspiring talks. Please come to happy hour on the second day of the show, starting at 16:30 in the bistro. This is naturally offered for free to you as an exhibition participant. With friendly support by:
Research Club
Wednesday, 26 October In recent years the Research Club has become a popular and favorite meeting place for market researchers worldwide. As part of Research & Results 2016, a Research Club will take place in Munich on Wednesday, 26 October – ideal for any-one looking for an informal networking opportunity on the evening of the first day of the show. All info and registration at theresearchclub.com
Media partners Research & Results 2016
d
RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW
11
Exhibitors 2016
20|20
215
2x4
234-1
3 MARKET DIMENSIONS
131
3Q Global
200-1
A bis Z Dialoge
146
A.I.M.R.I.
246-3
Acumen Fieldwork
254
ADM e.V.
121
AIM
229-2
ALMARES
220
ASKi
240
ASKi-Data
237-1
Askia
138
Big Sofa
134-2
Bilendi
164
Bitkom Research
260-2
Blueocean Market Intelligence
226-5
BOMI
246-7
Borderless Access
237-2
BVM
123
C&C Market Research
145-1
CIDO Research
169
Cint
155
Clear Seas Research
241
cluetec
178
M
Stand No
M
Exhibitors
ar ke ar t re ke se Tr a t en re rch se d So re ar ag ci se ch en a a c c Fi l M rch on ies el e su (f dw dia lta ull Te o M nt se st rk rv on s ic O stu org ito e) nl d a in io ni ring s s e at D at pa io n a ns M col el p ar le ro ct k v H et ion ide ar re dw se / a rs B2 a arc na h lys B re / s r Ph ese te oft is c ar ar hn w m c ic are PO a h al S res eq re ea ui A pm ss sea rch oc rc en Pu iat h t bl ion O ishe / O th er r / rga M n ed isa ia tio n
A-Z
Find detailed exhibitor profiles on www.research-results.com
12
RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW
261
comrecon
231
Confirmit
101
CoolTool
204
Cross-Tab
251
CSS/datatelligence
246-2
Dapresy
142
DataExpert
111-2
dataSpring
259
Dr. Haspel & Partner Teststudio
112
E-Tabs
248
EARSandEYES
150
EFG Worldwide
124
Equipe Research
235-4
ESOMAR
120
eye square
224
EYEVIDO
118-2
FDFgroup
260-1
Fieldwork
134-1
Fine Research
228
Five Research
147
FOCUS Marketing Research
243
FocusVision
203
Foerster & Thelen Feldservice
112
Foerster & Thelen Teststudio
112
ar ke ar t re k s Tr et ear en re ch se d So re ar ag ci se ch en a a c c Fi l M rch on ies el e su (f dw dia lta ull Te o M nt se st rk rv on s ic O stu org ito e) nl d a r in io ni ing sa D ep s tio at a an ns M col el p ar le r ke ct ov io id H e ar t re n dw se / a rs B2 a arc na h lys B re / s r Ph ese te oft is ar ar chn w m ch ic are PO a al S res eq r ui A ese ear pm ss ch a oc rc en Pu iat h t bl ion O ishe / O th er r / rga M n ed isa ia tio n
cognesys
M
Stand No
M
Exhibitors
RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW
13
Exhibitors 2016
G3 Translate
246-1
GapFish
205
Gazelle Global
242
GDCC
258
GESIS
122
GESS Group
139
GfK
157
GIM
222
GlobalNR
145-3
GMO Research
246-12
Homburg & Partner
210
Honestly
253-1
IfaD
151
IFF International
208
IKM / Think Global Qualitative
133
infas
156
infas 360
158
INFO Research Group
141
Ingress
113
Initiative Markt- u. Sozialforschung e.V.
128-2
INNOFACT
161
Inquiry Market Research
217
INSA-CONSULERE
118-1
Inter-View Partners
127
Interrogare
154
M
Stand No
M
Exhibitors
ar ke ar t re ke se Tr a t en re rch se d So re ar ag ci se ch en a a c c Fi l M rch on ies el e su (f dw dia lta ull Te o M nt se st rk rv on s ic O stu org ito e) nl d a in io ni ring s s e at D at pa io n a ns M col el p ar le ro ct k v H et ion ide ar re dw se / a rs B2 a arc na h lys B re / s r Ph ese te oft is c ar ar hn w m c ic are PO a h al S res eq re ea ui A pm ss sea rch oc rc en Pu iat h t bl ion O ishe / O th er r / rga M n ed isa ia tio n
A-Z
Find detailed exhibitor profiles on www.research-results.com
14
RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW
232
Ipsos
115
ISM GLOBAL DYNAMICS
238
Issues & Answers
252
JMP / SAS Institute
226-4
JTN Research
209
Jupiter MR
246-5
Kadence International
244
KANTAR TNS
160, 162, 163
KERNWERT
172
keyfacts
170
konkret
213
Krämer Marktforschung
169
KREALINKS
225-3
Language Connect
216
LexisNexis
223
LEYHAUSEN Gruppe
235-2
LEYHAUSEN Middle East
235-1
LEYHAUSEN Research Africa
235-3
Lightspeed GMI
171
Linkfluence
207
Liveloop
229-1
m-s TESTSTUDIOS
114
MADE IN SURVEYS
225-1
MANAGEMENT MONITOR
117
ar ke ar t re k s Tr et ear en re ch se d So re ar ag ci se ch en a a c c Fi l M rch on ies el e su (f dw dia lta ull Te o M nt se st rk rv on s ic O stu org ito e) nl d a r in io ni ing sa D ep s tio at a an ns M col el p ar le r ke ct ov io id H e ar t re n dw se / a rs B2 a arc na h lys B re / s r Ph ese te oft is ar ar chn w m ch ic are PO a al S res eq r ui A ese ear pm ss ch a oc rc en Pu iat h t bl ion O ishe / O th er r / rga M n ed isa ia tio n
iPanel Online
M
Stand No
M
Exhibitors
RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW
15
Exhibitors 2016
MANUFACTS
109
MaritzCX
106
Markelytics Solutions
256
Market Cube
233
MARKET phone
159
market-i
246-11
MarketSense
220
Meta4 Insight / Protobrand
130
metoda
136
MindTake
231
MITTEL
217
mo'web research
100
Motivaction
145-3
MSR Insights
176
Nebu
226-2
NETQUEST
137
nextpractice
179
NIPO Software
239
NMS Market Research
125
Nordic Viewpoint
234-2
NORDLIGHT research
107
Norstat
177
OfficeReports
225-5
Opinions
111-1
PAYBACK
166
M
Stand No
M
Exhibitors
ar ke ar t re ke se Tr a t en re rch se d So re ar ag ci se ch en a a c c Fi l M rch on ies el e su (f dw dia lta ull Te o M nt se st rk rv on s ic O stu org ito e) nl d a in io ni ring s s e at D at pa io n a ns M col el p ar le ro ct k v H et ion ide ar re dw se / a rs B2 a arc na h lys B re / s r Ph ese te oft is c ar ar hn w m c ic are PO a h al S res eq re ea ui A pm ss sea rch oc rc en Pu iat h t bl ion O ishe / O th er r / rga M n ed isa ia tio n
A-Z
Find detailed exhibitor profiles on www.research-results.com
16
RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW
145-2
POLLION
144
Prediki Prognosedienste
102
Produkt + Markt
159
Provalis Research
206
PSYMA GROUP
110
Punkt Teststudio
114
Q | Agentur für Forschung
211
Q-insights
246-4
Qualtrics
119
quantilope
105
Questback
165
Quirk's Media
226-3
QUOVADIS
140
Rakuten AIP
128-1
Random Dynamic Resources
246-6
rc - research & consulting
175
Research & Results Magazin
225-4
Research Now
168
respondi
214
RIECKE
249
Rogator
173
RONIN
202
Rosenthal Research
112
Rosetta Studio
200-2
ar ke ar t re k s Tr et ear en re ch se d So re ar ag ci se ch en a a c c Fi l M rch on ies el e su (f dw dia lta ull Te o M nt se st rk rv on s ic O stu org ito e) nl d a r in io ni ing sa D ep s tio at a an ns M col el p ar le r ke ct ov io id H e ar t re n dw se / a rs B2 a arc na h lys B re / s r Ph ese te oft is ar ar chn w m ch ic are PO a al S res eq r ui A ese ear pm ss ch a oc rc en Pu iat h t bl ion O ishe / O th er r / rga M n ed isa ia tio n
planung & analyse
M
Stand No
M
Exhibitors
RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW
17
Exhibitors 2016
run-e
219
Russian Research Hub
118-3
SALT
260-1
Sample Answers
246-10
Sample Solutions
257
Schlesinger Associates
103
Schmiedl Marktforschung
103
SIS International Research
246-9
SKIM Group
180-2
SKOPOS GROUP
152
Sky Consulting
236
SMI - SensoMotoric Instruments
201
SoapBoxSample
226-1
SOCIS MR
253-2
Spectos
135
SSI - Survey Sampling Germany
167
Statista
129
Statistisches Bundesamt
126
STURM und DRANG
229-1
Survalyzer
143
SVP Deutschland
117
Swift Prepaid Solutions
227
Talk Online Panel
231
Telemark Marketing
231
TEMA-Q
104
M
Stand No
M
Exhibitors
ar ke ar t re ke se Tr a t en re rch se d So re ar ag ci se ch en a a c c Fi l M rch on ies el e su (f dw dia lta ull Te o M nt se st rk rv on s ic O stu org ito e) nl d a in io ni ring s s e at D at pa io n a ns M col el p ar le ro ct k v H et ion ide ar re dw se / a rs B2 a arc na h lys B re / s r Ph ese te oft is c ar ar hn w m c ic are PO a h al S res eq re ea ui A pm ss sea rch oc rc en Pu iat h t bl ion O ishe / O th er r / rga M n ed isa ia tio n
A-Z
Find detailed exhibitor profiles on www.research-results.com
18
RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW
Stand No
The Neuromarketing Labs 218
Tiburon Research 225-2
Tobii Pro 116
Toluna 180-1
Trusted Talent 129-1
uberMetrics 136
Union Panels 255
verbaco systems 221
VMÖ 231
Vocatus 149
Voxco 148
Wakoopa 247
webfrager 112
YouGov Deutschland 153
ZappiStore 230
Affectiva 252-1
M
ar ke ar t re k s Tr et ear en re ch se d So re ar ag ci se ch en a a c c Fi l M rch on ies el e su (f dw dia lta ull Te o M nt se st rk rv on s ic O stu org ito e) nl d a r in io ni ing sa D ep s tio at a an ns M col el p ar le r ke ct ov io id H e ar t re n dw se / a rs B2 a arc na h lys B re / s r Ph ese te oft is ar ar chn w m ch ic are PO a al S res eq r ui A ese ear pm ss ch a oc rc en Pu iat h t bl ion O ishe / O th er r / rga M n ed isa ia tio n
M
Exhibitors
RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW
19
Workshop Programme Time
Room 1
9.45 – 10.30
10.45 – 11.30
Room 2
Room 3
Vocatus
Q | Agentur für Forschung
GfK
Behavioral pricing: a fresh perspective that goes beyond value-based pricing
How to speak GenZ – up-close and personal with Generation Z. Ethnographic approach to understand what makes GenZ ‘tick’
The Connected Consumer shapes the Future in English
Produkt + Markt
Research & Results
Research Now
Step back. About 10 rules for better ideas.
Panel discussion: Market research – past its sell-by date or innovative problem-solver?
Fraud Detection in online surveys and how useful they really are – a multi-country comparison.
Pause
12.30 – 13.15
13.30 – 14.15
GIM
Kantar TNS
Interrogare
Virtual Reality: Opportunities and Limits
All Customer Journeys become more digital. What does this mean for Customer Experience Management?
Investigating the „why“ of brand love
Rogator
Ipsos
GapFish
„mobile first“? – Inventory of mobile market research
Omnichannel Strategies – what Shoppers really want!
In the Internet mood: measuring the impact of emotions on the reception of online media through a real-time-samplingapproach
Pause
14.45 – 15.30
15.45 – 16.30
16.45 – 17.30
Interrogare
GfK
Produkt + Markt
The power of brand storytelling – and how to develop it from market research insights
How integrated Advertising Research approaches can help to measure the effectiveness of digital multi-channel campaigns
Young, dynamic, successful – and potential future customers. Challenges around young adults and brand choice in the service sector
MaritzCX
rheingold salon
STURM und DRANG / Liveloop
Give a Voice to the Silent Majority of Your Customers – Proactively recover customers at risk, even before the customers are aware of it
Tabloid lies, advertising hype and false promises – or the emotionalising of information and reason. The fight for truth and clarity
Committed – commitment in the digital age: Identifying brandconsumer relationships through ethnographic research
Homburg & Partner
GIM
Kantar TNS
Landing on new shores – Creating Pull-demand by understanding needs, drivers and motivations of your customers‘ customers
Goodbye agency market research! It‘s been nice. Are now taking the machines, IT- rock stars and Big Data Diggers over?
SEVEN: From insights to winning concepts in only 7 days
German/English Simultaneous Translation
Workshop Categories
Data Processing
Marketing Mix
Target groups/markets
Survey Methods
Qualitative Research
B2B Research
Customers
Electronic Measurements
Other
Brand/Image
20
(e. g. social media, automatic measurements, web monitoring, big data)
RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW
(e.g. market research industry, international research, data protection)
Wednesday, 26 October 2016 Room 4
Room 5
Room 6
Room 7
respondi
Ipsos
NETQUEST
Prediki Prognosedienste
Close to People: being closer to the consumer with passive metering
Revolutionizing Design Research with Virtual Reality – the virtual trains case study of the Deutsche Bahn
How to create better research solutions by combining behavioral data and survey data collection
Crowdsourcing: The Future of DIY-Research in English
in English Lightspeed GMI
SKOPOS RESEARCH
Dapresy
LexisNexis
Navigating the Path to Truth
User Experience Research in the Digital Age – how to succeed in agile research projects
The best of dashboards. What‘s needed for a successful dashboard concept – a report from the field
With the right facts against the post-fact trend. Meaningful, relevant and actionable media intelligence in a fast-moving world
in English
EARSandEYES
quantilope
mo‘web research
comrecon
Trend Research as a driver for Innovation Processes
Neuro-Marketing Update: How to efficiently use implicit methods for brand growth and inspire Marketers
Multifaceted research: Qualitative, quantitative & online eyetracking – a showcase for innovative and interlocking methods with transparent pricing
LEGO® Serious Play® – a creative approach for the qualitative market research
The Neuromarketing Labs
MSR Insights
ESOMAR
ISM GLOBAL DYNAMICS
NeuroPricing® – willingness to pay for single products testing of large product portfolios
Innovative Customer Experience Management in the Financial Sector – Mapping, Measuring & Guiding of the Customer Journey
How do we live in a Data-Rich World?
Embedding Digital in Strategy and Research – A Closer Look at E-Health
in English
respondi
eye square
infas 360
cognesys
A closer view on blogs and beauty – on the shopping and online behavior of beauty conscious women
The active patient – Best practices from implicit research
Smart Research: The new market research in times of Big Data
NPS and open mentions – automatic semantic analysis of the customers opinion: Recognition of topics, assessments & sentiment
Bitkom Research
Motivaction
SVP AG /
How to conduct marketingoriented studies successfully – showcase of our cooperation with KPMG
How global marketers can fuel growth at the ease of a click: Explore, segment and profile your target audience fully automated
MANAGEMENT MONITOR Market and Competitive Intelligence. Where’s the beef? Smart data and smart analysis in the B2B environment
IfaD Garbage out! Without junk data to valuable insight
in English Rogator
metoda
SKIM Group
Meta4 Insight / Protobrand
Pricing Lab: Price optimization based on experimental online survey designs
The new market research. Success is not a matter of chance. Digital market facts as a benchmark for business strategy
Bundling – a new approach using Menu Based Conjoint
Qualitative Quantified: Fully Automated with Meta4 Insight
in English
in English
RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW
21
Workshop Programme Time
Room 1
9.45 – 10.30
10.45 – 11.30
Room 2
Room 3
Linkfluence
eye square
GfK
“Yo momma, brotha!” From analogue to digital: How social-media research is sensibly supplementing the classic measuring
The key to your heart: how we measure, understand and use the power of emotions in contemporary marketing
Sustainable success in e-commerce: Made predictable in a holistic way – today and tomorrow
Research Now
GapFish
Kantar TNS
The Mobile Imperative: Insights into How the Marketing Research Industry Has Fallen Behind – and How to Make Up for Lost Time
In the Internet mood: measuring the impact of emotions on the reception of online media through a real-time-samplingapproach
Creating added value – think and act collaboratively
Pause
12.30 – 13.15
13.30 – 14.15
respondi
Ipsos
GIM
Hey, I’m not stupid! There is a reason for the new consumer to trust retailers more than manufacturers
Heart over mind – How emotions strengthen customer loyalty
Values & Visions 2030: Life, Values, and Markets of the Future in English
infas
Vocatus
Rogator
Why is innovation so difficult? How to recognise what‘s needed in the suppliermanufacturer-final consumer network
B2B-Pricing – out of traditional ways
Around the World in 30 Days – 360° feedbacks in view of modern personnel development
Pause
14.45 – 15.30
15.45 – 16.30
Lightspeed GMI
SKOPOS CONNECT
EARSandEYES
Video Research will drive Emergence of Mass Qual
Use Case BSH – agile research within insight communities
Making sure that “Important” is also “Right”: An integrative approach to optimising brand communication
mo‘web research
Questback
YouGov Deutschland
Online research – infinite possibilities & infinite pitfalls – an introduction to current trends and innovative methods of online research
See the world out of the customers’ eyes: Combining emotion measurement with customer feedback
Goodbye ad hoc market research and hello connected data – The YouGov system for advertising impact research
German/English Simultaneous Translation
Workshop Categories
Data Processing
Marketing Mix
Target groups/markets
Survey Methods
Qualitative Research
B2B Research
Customers
Electronic Measurements
Other
Brand/Image
22
(e. g. social media, automatic measurements, web monitoring, big data)
RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW
(e.g. market research industry, international research, data protection)
Thursday, 27 October 2016 Room 4
Room 5
Room 6
Room 7
The Neuromarketing Labs
INNOFACT
Produkt + Markt
Cint
NeuroAdvertising – advertising success is predictable
Where, when, how and with what do panel interviews take place and is the quality of answers affected by the interview situation?
Brand|View – Brands under new perspective
Next Gen – Digital Consumer Research in English
Liveloop / STURM und DRANG
MaritzCX
TEMA-Q
Qualtrics
Committed – commitment in the digital age: Identifying brandconsumer relationships through ethnographic research
Give a Voice to the Silent Majority of Your Customers – Proactively recover customers at risk, even before the customers are aware of it
Off the island: Building bridges between market research data with NoSQL databases
Building True Customer Centricity with AGCS: How to Deliver Success Within a Complex Global Organisation in English
INSA-CONSULERE
cluetec
SSI - Survey Sampling
rc research & consulting
To reveal what people think – The ideal solution for your project
Mobile Innovation Scouting with practical examples from the areas of Health Care and FMCG in realtime Dashboard
B2B or not 2B – Strategies for the successful Usage of Online Methods in the heterogeneous market of B2B research
Beyond CBC – Intelligente Solutions für Complex Decisions
Q | Agentur für Forschung
NORDLIGHT research
Dapresy
Wakoopa
Der Q Webanalyzer – Online Bubbles, networks and digital ad hoc research
Adaptive MaxDiff Analysis: A procedure for reliable estimations with many attributes
Storytelling Techniques to Move from Insights to Impact
How to supercharge your research with passive metering in English
FDFgroup
quantilope
run-e
Confirmit
Cultural trends and their integration into brand strategy
A new Era of Automation: Professional Tools – from A/B Testing to Neuro-Marketing Methods
Efficient Viewing Facility: 6 facts to bear in mind
The future of MR: Maximising innovation opportunities and fighting survey fatigue
in English
in English
JMP / SAS Institute
nextpractice
Interrogare
INFO Research Group
Discovering Perceptual Mapping – Or do “Star Wars” Fans also love Nature-TV?
How to find your way amongst all the variety – a practical example of cultural force field analysis
Do’s and Don’ts in product research and pricing
Mobility and tariff research in the method jungle
in English
RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW
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Workshops by Exhibitor A–Z Cint
Next Gen – Digital Consumer Research Thursday, 27/10/2016, 09.45-10.30, Room 7 Presented by: Oscar Carlsson, VP Products & Product Marketing The world is changing and consumer behavior has changed! What has driven that change? The fact that people are now connected 24/7. Most businesses are still trying to work out how to cope with this change. But more important is to understand what‘s coming in the next years, and understand the REAL technologies that are going to shape our future. The speed at which brands have to react to consumer opinions is faster than ever since consumers are making instant associations and disassociation based on positive or negative events. Today is about real-time INSIGHT Tomorrow is about real time FORESIGHT.
Confirmit
The future of MR: Maximising innovation opportunities and fighting survey fatigue Thursday, 27/10/2016, 14.45-15.30, Room 7 Presented by: Miguel Ramos, Subject Matter Expert The topic of survey fatigue affects our relationships with respondents, our agreements with customers and the quality of the data we provide. Confirmit will share a set of innovative, but practical approaches that you can use now to help you overcome challenges linked with survey fatigue. We will also discuss the new technological advancements, such as text analytics and facial recognition. We will finish by investigating the impact of the Internet of Things and behavioural big data on your future studies. We’ll aim to answer the question: can we make survey fatigue a thing of the past?
ESOMAR
How do we live in a Data-Rich World? Wednesday, 26/10/2016, 13.30-14.15, Room 6 Presented by: Finn Raben, DG at ESOMAR Miguel Ramos, Subject Matter Expert, Confirmit Join us for a session on the big data – smart data discourse, its trends and its implications on the future of market research. ESOMAR Director General Finn Raben will give insights on the latest developments and introduce one of the speakers of ESOMAR’s Big Data World event in November in Berlin: Miguel Ramos from Confirmit. Miguel will give a sneak peek of his presentation, focusing on the issues around “What is the state of the Internet of Things (IoT) and how will it evolve in the coming years? How can research companies help their clients make the most of new insights derived from smart objects? Learn more about Exploring the Internet of Things.”
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eye square
The key to your heart: how we measure, understand and use the power of emotions in contemporary marketing Thursday, 27/10/2016, 09.45-10.30, Room 2 Presented by: Dr. Matthias Rothensee, Research Director and Partner Matthias Rothensee outlines the most recent findings from emotion psychology and explains their ramifications for emotions in marketing. Evoking strong emotions is a key technique, especially in the field of video advertising. Rothensee presents the latest online measuring approaches and examines current cases in which the message is conveyed by subtly influencing feelings. He then addresses the latest developments and, finally, initiates an emotional discussion.
FDFgroup
Cultural trends and their integration into brand strategy Thursday, 27/10/2016, 14.45-15.30, Room 4 Presented by: Maxim Drozd, General Director, SALT Marina Ovchinnikova, Innovation Director, SALT Sergey Gnedkov, General Director, FDFgroup Most of marketing research projects are focused around product categories and brand perception. We do research how people interact with categories and what impact brand communications have on their awareness. In the recent years, PR and research agencies have been offering their customers their analysis of trends in different areas ranging from high-tech up to culture. We believe that today brands have become full-fledged actors of the cultural space. Therefore, we offer a methodology, which will encourage collaboration between brands and culture.
GapFish
In the Internet mood: measuring the impact of emotions on the reception of online media through a real-time-sampling-approach Thursday, 27/10/2016, 10.45-11.30, Room 2 Presented by: Prof. Dr. Holger Lütters, Hochschule für Technik und Wirtschaft Berlin Malte Friedrich-Freksa, Director Business Development Mobile & Data, GapFish GmbH Sandra Vitt, Senior Project Manager Advertising Research, Mediengruppe RTL Deutschland To what extent do users of various offerings differ in terms of their mood and what effects can be observed on their acceptance of advertising? This workshop presents the results of a study by the RTL Deutschland media group, GapFish and pangea labs. GapFish panellists were asked about their emotional state while browsing online. Measurement software was also used to collect participants’ internet usage data so that the survey results could be interpreted in direct connection with the behavioural data.
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Workshops by Exhibitor A–Z GfK
The Connected Consumer shapes the Future Wednesday, 26/10/2016, 09.45-10.30, Room 3 Presented by: Robert Wucher, Head of Technology In the IoT era, consumers internet usage is transitioning from Desktop to Mobile to Smart Homes, Wearables and Connected Cars. Connected consumers produce more and more data. But more data doesn‘t automatically lead to better business decisions. Hence market research of the future needs to act as compass showing a path through the data thicket. This workshop illustrates based on practical examples how consumers are changing and which implications for marketing and market research are arising.
GfK
How integrated Advertising Research approaches can help to measure the effectiveness of digital multi-channel campaigns Wednesday, 26/10/2016, 14.45-15.30, Room 2 Presented by: Konstanze Fichtner, Director Insights & Consulting Markus Saffer, Senior Director Brand Experience Marketing Managers today have to effectively steer campaigns across an increasing number of different channels. Online Advertising does no longer focus on stationary browser advertising only. As the share of mobile devices increases, mobile advertising is becoming more and more important. Thus, today, Advertising research has to be able to measure ad effectiveness holistically, across analogue, digital and mobile channels. The presentation focuses on how integrated digital advertising research approaches can help to measure campaign success across channels, including mobile advertising (e.g. in-app).
GIM
Virtual Reality: Opportunities and Limits Wednesday, 26/10/2016, 12.30-13.15, Room 1 Presented by: Dr. Kerstin Ullrich, Corporate Director, Management Board Member The discussion surrounding market research using VR technology focuses for the most part on the question of equivalence between VR and real-life research, and what the potential savings might be for customers. In an independent study, GIM has looked into questions relevant for the practice of market research: how should survey instruments be adapted to the virtual set-up? Where do the methodological boundaries – and the opportunities – lie? And how do study participants respond to long and complex surveys in a virtual setup?
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GIM
Good Bye agency market research! It‘s been nice. Are now taking the machines, IT-rock stars and Big Data Diggers over? Wednesday, 26/10/2016, 16.45-17.30, Room 2 Presented by: Dr. Friedeman Weber, Corporate Director, Management Board Member Dr. Jochen Binder, Senior Research Manager Market research, as we know it, is not needed any more. Or if it is, then it is automated and done by the marketers. How old-fashioned we now seem. When it is really all so easy: call up a dataset with user information, have a look at what it tells you, fire up the real-time automated market research program, and bingo, your results are on the dashboard. Done in a jiffy and costs not a penny. Or is it so simple? GIM subjects the new promises of market research to a reality check. We demonstrate the uses and limitations of digitalization and technologisation. And show where reflection and scientifically-based expertise is still essential.
GIM
Values & Visions 2030: Life, Values, and Markets of the Future Thursday, 27/10/2016, 12.30-13.15, Room 3 Presented by: Ben Jin, General Research Manager GIM China Dr. Hannes Fernow, Research Manager, GIM What will our future look like? What will we focus on in life? These are major questions to which there are no easy answers. What we do know for a fact, however, is that rapid technological advancements will present unheard of options as we seek to organise our lives. The talk offers exclusive insights into an ongoing GIM study on our future lives and values. Although we concentrate on western societies, we also take a look at China. We outline scenarios for future consumer lifeworlds, from which information on (consumer) needs in the context of individual sectors and brands are derived.
Homburg & Partner
Landing on new shores – Creating Pull-demand by understanding needs, drivers and motivations of your customers‘ customers Wednesday, 26/10/2016, 16.45-17.30, Room 1 Presented by: Alexa Mühlen, Principal Tobias Müller, Project Manager How can you generate significant growth in an existing market with existing products? Well, one way is to identify customers downstream as your target group. Direct and indirect customers often behave differently though. In order to “suck up” (end) customers, one has to understand how they think and decide, who influences them, where one can find them, what their basic expectations are, what enthuses them, and how you can keep them with you and accompany them throughout the entire customer journey.
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Workshops by Exhibitor A–Z infas
Why is innovation so difficult? How to recognise what‘s needed in the supplier-manufacturer-final consumer network Thursday, 27/10/2016, 13.30-14.15, Room 1 Presented by: Robert Follmer, Head of Market Research Innovation is only possible where there is seamless interaction between suppliers, producers and end consumers. Only then can needs, technical possibilities and solution approaches be worked out. However, the roles of the various players are often unclear, points of intersection not precisely defined, and expectations not communicated effectively. infas shows how appropriate empirical research helps to optimise the interaction and thereby promote vital innovation.
Interrogare
The power of brand storytelling – and how to develop it from market research insights Wednesday, 26/10/2016, 14.45-15.30, Room 1 Presented by: Stefanie Sonnenschein, Marketing & Communication Sören Scholz, Managing Director People love stories so brands should be telling theirs. With this move towards storytelling, companies are facing the challenge of how to handle their brand in a way that is consistent with the image they want to convey. The foundation for a congruent public image is the selection of an appropriate archetype – the key character in the story. We demonstrate how brands can be classified using twelve basal brand archetypes and how you as a market researcher can provide tailored support to brand managers in this area.
Ipsos
Omnichannel Strategies – what Shoppers really want! Wednesday, 26/10/2016, 13.30-14.15, Room 2 Presented by: Diana Livadic, Manager, Ipsos Connect Philipp Kunze, Senior Researcher, Ipsos Connect Digitalisation has now long become established in the everyday lives of consumers, and shopping by app and services such as click and collect are becoming increasingly popular. What challenges and opportunities exist in a market that is undergoing a transformation from single channel to offline and online omni-channel? We present cutting-edge insights that are relevant for the development of strategies for holistic and successful brand communication in a market that is becoming increasingly diversified.
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Ipsos
Heart over mind – How emotions strengthen customer loyalty Thursday, 27/10/2016, 12.30-13.15, Room 2 Presented by: Dr. Heiko Dees, Associate Director, Ipsos Loyalty, Business Solutions The importance of emotions in advertising is not in doubt. But what about in customer relations management? Customers who are persuaded to make a purchase only on a rational level can quickly decide on another provider who promises greater utility on a rational level. The importance of the emotional level in customer relations is often underestimated. Our experts from Ipsos Loyalty demonstrate, on the basis of an international study, the added value of addressing customers on an emotional level and how this can be achieved.
JMP / SAS Institute
Discovering Perceptual Mapping – Or do “Star Wars” Fans also love Nature-TV? Thursday, 27/10/2016, 15.45-16.30, Room 4 Presented by: Martin Demel, JMP Systems Engineer Investigation of the perceptions of your (potential) customers, the position of your product, or brand, all are displayed relative to that of your competitors or other properties. This allows you to better understand the landscape in which you have to operate, and to make appropriate strategic decisions. There are several ways to produce a perceptual map. Using JMP, Statistical Discovery from SAS, I will show how you can quickly and easily build perceptual maps using multiple correspondence analysis and multidimensional scaling, and correctly interpret what they tell you.
KANTAR TNS
All Customer Journeys become more digital. What does this mean for Customer Experience Management? Wednesday, 26/10/2016, 12.30-13.15, Room 2 Presented by: Dr. Peter Pirner, Practice Head Customer Strategies Thanks to digitalisation, customer journeys are subject to constant change in almost all sectors. This demands, on the one hand, more agile organisational forms and, on the other hand, a systematic, indicatorbased management of the CX transformation process. This process can be supported effectively through the use of new technologies and research approaches. Kantar TNS examines some of the central challenges for research in a tangible and practical way, and suggests both tried-and-tested and future solution options.
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Workshops by Exhibitor A–Z Lightspeed GMI
Navigating the Path to Truth Wednesday, 26/10/2016, 10.45-11.30, Room 4 Presented by: Alex Wheatley, Research Innovator When it comes to a question like how much we drink it’s hard enough to be honest to ourselves let alone we give honest answers to an online survey. So how do we get our respondents to tell you the truth? This is the question Lightspeed GMI has sought to answer. Exploring various question techniques and survey narratives, Alex Wheatley presents some innovative ideas on the best ways to get to honesty.
Lightspeed GMI
Video Research will drive Emergence of Mass Qual Thursday, 27/10/2016, 14.45-15.30, Room 1 Presented by: Frank Kelly, Sr. Vice President, Global Marketing & Strategy Can quantitative research simultaneously identify new insights and confirm market opinions? Can video play a role in quant research? Yes it can! Through the creative use of video open ends, you will see that quantitative research can uncover deep insights while also providing the market underpinnings we rely on. We will illustrate how to use techniques to identify respondents with unique and important opinions about the study subject and you will learn how to use video input like other data sources.
Linkfluence
“Yo momma, brotha!” From analogue to digital: How social-media research is sensibly supplementing the classic measuring Thursday, 27/10/2016, 09.45-10.30, Room 1 Presented by: Felix Scherrer, Director Research, Head of Online Research Offline campaigns are often subject to online discussions and can lead to far-going additional reach. However, this does not always work out. To find out what effect “analogue campaigning” has on the social web, measurements ought to be supplemented by some social-media research. The continuous monitoring of all channels in the social web will lead to precise findings as to the acceptance or rejection of a campaign. This work shop describes the challenges, opportunities and methods of social-media research, taking #assyoure as a case study.
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MaritzCX
Give a Voice to the Silent Majority of Your Customers – Proactively recover customers at risk, even before the customers are aware of it Wednesday, 26/10/2016, 15.45-16.30, Room 1 Presented by: Oliver Skeide, Business Services Director Giving voice to the silent majority: traditional customer surveys are facing an increasing reluctance on the part of the population to provide answers. At the same time, websites, blogs and various social media platforms are being used increasingly to share experiences with others. How can customer experience management continue to be effective in the face of these developments? We present innovative approaches you can use to predict the future behaviour of customers who do not take part in surveys.
Meta4 Insight / Protobrand
Qualitative Quantified: Fully Automated with Meta4 Insight Wednesday, 26/10/2016, 16.45-17.30, Room 7 Presented by: Anders Bengtsson, Ph.D., CEO A hands-on demonstration of Meta4 Insight®, an online survey platform that automates the collection of in-depth qualitative data from hundreds of respondents to uncover their deep-seated feelings and emotions. The platform uses built-in advanced text analytics to enable a quantitative assessment of salient themes. It automatically generates shareable outputs, visualised with insightful image clouds. Actionable insights are presented for various research applications such as concept and communications testing, segmentation, and brand equity/ tracking.
mo‘web research
Online research – infinite possibilities & infinite pitfalls – an introduction to current trends and innovative methods of online research Thursday, 27/10/2016, 15.45-16.30, Room 1 Presented by: Moritz Kisselbach, Senior Project Manager Which trends online influence market research and what is the effect of innovative methods on day-to-day research routines? Moritz Kisselbach will speak about the foundations of online research and how it is altered by innovation.
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Workshops by Exhibitor A–Z Motivaction
How global marketers can fuel growth at the ease of a click: Explore, segment and profile your target audience fully automated Wednesday, 26/10/2016, 15.45-16.30, Room 5 Presented by: Martijn Lampert, Program Director Mosta Ben Sellam, Business Development Director Gamification and automation are key to the future of market research. Based on our global market research program we launched a cutting edge app for marketers: the World of Glocalities. The app provides key insights for defining glocal branding strategies, international segments and target audience profiles faster, smarter and at half the cost. Join us on a journey exploring the consumers of power brands like Nike and Airbnb and be inspired by what drives Millennials around the globe.
Netquest
How to create better research solutions by combining behavioral data and survey data collection Wednesday, 26/10/2016, 09.45-10.30, Room 6 Presented by: Andreas Wech, International Sales Director In order to get a complete view of the consumer, brands should rely on holistic research methods, that connect different sources of data. Evidence already exists that survey based data collection combined with passive data collection helps to generate the full picture of online consumer behavior. We aim to provide insights about how to combine both methods. We specifically want to go into the experience of consumers and the importance of carefully protecting their personal information and at the same time preserve the utility of the data collected.
Prediki Prognosedienste
Crowdsourcing: The Future of DIY-Research Wednesday, 26/10/2016, 09.45-10.30, Room 7 Presented by: Hubertus Hofkirchner, Chief Futurist The pressure is on for corporate researchers. Internal clients ask for ever faster and cheaper and more accurate insights. The only answer is: “Pick two!” Or is it? Learn how to to save time and money and improve accuracy by tapping the collective intelligence of panelists or in-house respondents or both. How to reveal what they really mean with the implicit “Prediction Question” technique. And how gamification feedback grows your crowd‘s collective IQ for uncannily accurate results.
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Produkt + Markt
Step back. About 10 rules for better ideas. Wednesday, 26/10/2016, 10.45-11.30, Room 1 Presented by: Heiner Junker, Managing Partner Heiner Junker explains and illustrates how arresting ideas can be successfully developed. Based on the results of countless innovation projects he demonstrates why you need rules to break rules, why openness without limits never works, and how it is possible to benefit from bad ideas.
Q | Agentur für Forschung
How to speak GenZ – up-close and personal with Generation Z. Ethnographic approach to understand what makes GenZ ‘tick’ Wednesday, 26/10/2016, 09.45-10.30, Room 2 Presented by: Kerstin Klär, Founder and Managment Director Q | Agentur für Forschung; Marco Gruhn, Head of Insights GSA and FRITS, Anheuser-Busch InBev Every era moulds the next generation in a different way. Generation Z is the first generation that grew up fully digitally, and it represents a huge challenge for brands and product developers. Together with Anheuser-Busch InBev, we asked what makes this generation tick. How do they think about products and brands, and what messages can be used to move them? Through in-home visits, consumer safaris, workshops and meet-my-friends sessions, we have got to know Generation Z, and have recorded their living environment, identities and lifestyles in video clips.
Qualtrics
Building True Customer Centricity with AGCS: How to Deliver Success Within a Complex Global Organisation Thursday, 27/10/2016, 10.45-11.30, Room 7 Presented by: Sebastian McClintock, Senior Global Customer Experience Analyst, Allianz Global Corporate & Specialty (AGCS) Kalle Harnos, Enterprise Director DACH, Qualtrics Join Allianz Global Corporate & Specialty (AGCS) and Qualtrics for a fast paced workshop looking at the CX evolution of AGCS from uncoordinated local efforts to a globally aligned consistent program. Sebastian will share the challenges, key lessons learned and the major success drivers to coordinate the participating 22 hub countries in building true customer centricity groupwide. You will leave with an insight into setting up for success with the key strategic and tactical applications required to thrive in a global CX market.
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Workshops by Exhibitor A–Z Questback
See the world out of the customers’ eyes: Combining emotion measurement with customer feedback Thursday, 27/10/2016, 15.45-16.30, Room 2 Presented by: Martyna Lochstet, Research Consultant, eye square GmbH Sebastian Brix, Sales Consultant, Questback GmbH The synergy of implicit market research and explicit feedback offers us a 360-degree view of the consumer. In this workshop new methods of measuring attention and emotions are presented. On the basis of clear case examples, eye square and Questback demonstrate application fields for the measurement of eye movement and emotional reactions, and explain what added value feedback can offer. In addition, they present the key success factors for a trouble-free webcam measurement project.
Research & Results
Panel discussion: Market research – past its sell-by date or innovative problem-solver? Wednesday, 26/10/2016, 10.45-11.30, Room 2 Moderated by: Dieter Korczak, Sociologist and Entrepreneur What value does market research offer today? And where will the next few years lead us? Will market research still be needed at all in an age in which companies have enormous databases at their disposal at zero cost? Answers to these questions are provided by leading figures from the large institutes and from the client side, moderated by veteran industry expert and former president of the world association Esomar Dieter Korczak. For more information see page 7
Research Now
The Mobile Imperative: Insights into How the Marketing Research Industry Has Fallen Behind – and How to Make Up for Lost Time Thursday, 27/10/2016, 10.45-11.30, Room 1 Presented by: Achim Schöneich, Vice President Client Development Mobile, mobile, mobile; everyone’s talking about mobile. It’s now impossible to imagine a market research industry without mobile capabilities. This makes innovation and transformation in data collection essential. In this workshop, Research Now, through its own Mobile Research Score™ Rating System, shows, - to what extent surveys are already mobile-compatible, - what issues must be considered in mobile surveys, - how traditional surveys can be made mobile - and why “mobile-first” participants are so important.
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respondi
Hey, I’m not stupid! There is a reason for the new consumer to trust retailers more than manufacturers Thursday, 27/10/2016, 12.30-13.15, Room 1 Presented by: Jonathan Heinemann, Senior Sales Manager, respondi AG Ralph Ohnemus, CEO, K&A BrandResearch AG The relationship of trust between consumers, brands and retailers is changing radically, and so are the methods of tracking these changes. Discover how respondi and K&A BrandResearch are using qualitative insights from psycho-dramatic war games with consumers to condense the results of a representative study into a trading experience. You will learn about fascinating methodologies and gain genuine insights into all aspects of touchpoint-related retail support.
rheingold salon
Tabloid lies, advertising hype and false promises – or the emotionalising of information and reason. The fight for truth and clarity Wednesday, 26/10/2016, 15.45-16.30, Room 2 Presented by: Jens Lönneker, Owner and Managing Director The information behaviour of our society has changed dramatically. People are increasingly allowing themselves the freedom to express contradictory opinions, as if on a whim. Inherent contradictions have become socially acceptable. But what triggered this change? How are opinions formed today, under the influence of the new information channels? Who exerts influence over those opinions? Who do people trust? And what does that mean for marketing and communication departments? With case examples from the automotive, energy and food industries.
Rogator
“mobile first“? – Inventory of mobile market research Wednesday, 26/10/2016, 13.30-14.15, Room 1 Presented by: João Filipe Baigger, Senior Consultant Jochen Knöller, Consultant The market research sector is currently undergoing enormous change as a result of mobile internet and the rapid spread of communication devices such as smartphones and tablets. This trend will continue and will leave its mark. Using a range of examples, we show how influential the smartphone participant has already become, what the consequences of that are for carrying out studies, and what technical prerequisites this entails.
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Workshops by Exhibitor A–Z SKIM Group
Bundling – a new approach using Menu Based Conjoint Wednesday, 26/10/2016, 16.45-17.30, Room 6 Presented by: Wessel Roose, Research Manager Service providers (e.g. financial institutions, telecom companies) may try to increase their revenue by crossselling additional services to their current customers. One way to achieve this is offering multiple services in a “bundle” and make the bundle attractive to customers by offering it at a discount. The research question in this workshop is how to define bundles and how to optimize revenue by bundling. We will base this on a new approach using Menu Based Conjoint (MBC).
SKOPOS CONNECT
Use Case BSH – agile research within insight communities Thursday, 27/10/2016, 14.45-15.30, Room 2 Presented by: Martin Grupe, Managing Director Oliver Kern, Managing Director These days market research must not only be fast, it must, above all, be carried out “with” the customer rather than “for” the customer. This not only requires new, digital methods, but also a customised working method. On the basis of selected case examples, we show how companies can strike out in new directions with insight communities to better understand their customers and to optimise the customer experience.
Vocatus
Behavioral pricing: a fresh perspective that goes beyond value-based pricing Wednesday, 26/10/2016, 09.45-10.30, Room 1 Presented by: Dr. Patrick Strunkmann-Meister, Member of the Management Board It’s possible to achieve significantly higher margins in B2C and B2B with behavioural pricing than with the traditional “value-based” approach, which is based on a “rational” customer. The challenge, however, lies not only in empirically determining the optimal price, but also in holistically implementing an appropriate strategy within the organisation. This session presents both challenges and solutions using case studies and best practice examples.
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Vocatus
B2B-Pricing – out of traditional ways Thursday, 27/10/2016, 13.30-14.15, Room 2 Presented by: Johanna Tauber, Senior Director Pricing in B2B markets is characterised by several challenges: divided decision-making roles, commoditised products, obscure discount systems, price lists that are often simply ignored, and complex sales structures. This presentation puts forward a research approach that overcomes these challenges and goes beyond traditional price research approaches. Concrete examples are used to show how an improved price strategy can be formulated through a correct understanding of decision-making processes and power structures.
Wakoopa
How to supercharge your research with passive metering Thursday, 27/10/2016, 13.30-14.15, Room 7 Presented by: Simon van Duivenvoorde, Managing Director Understanding consumer online behaviour is a major challenge for brands and has resulted in changing requirements for market research. Adding cross-device behavioral data to your research design can help to better understand the millions of moments in a consumer’s life. It provides brands with powerful insights to inform important business decisions. Combining behavioral data with other data sources can also increase survey relevance, reduce survey length and improve the overall research experience.
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Information Event venue
Food and beverages
MOC Convention Center Entrance hall 1 Lilienthalallee 40 80939 München, Germany www.moc-muenchen.de
The rheingold salon bistro and the Cross-tab bistro are located in the exhibition halls.
Event date Wednesday, 26 October 2016, 9.00 to 18.30 Thursday, 27 October 2016, 9.00 to 18.00
Visitor registration Check in counters for visitors with and without pre-registration and the cloakroom are located in the lobby of hall 1. Both the exhibition hall and the workshop rooms are easy to reach from here.
Internet Lounge Free internet terminals and WiFi access are available in the Rogator internet lounge in hall 2.
Charge & Read Area At the K&A BrandResearch Charge & Read Area in hall 2 visitors and exhibitors can recharge their Smartphones, iPhones and iPads for free. There are also free special interest magazines available to take away.
Special interest magazines Special interest magazines of our media partners are available for free at stand 124-1.
Trade show organiser The organiser office is located next to the lobby of hall 1.
Press Journalists can accredit themselves at the organiser office. The press room is located next to it.
Organiser Reitmeier Input Management Services GmbH Haldenbergerstraße 28 80997 Munich, Germany Tel. + 49 (0) 89/14 90 27 9-0 Fax + 49 (0) 89/14 90 27 9-29 E-mail info@research-results.de www.research-results.com Managing Directors: Hans Reitmeier, Heinrich Fischer, Martin Sippel
Free WiFi Access available at the Rogator Internet-Lounge
Photography
Art Director & Grafic Design
Dominik Münich Photography, Grasbrunn www.dominikmuenich.de
Brain Pirates Gmbh · Dagmar Dreßler, München www.brainpirates.de
Nicole Nowak www.nicole-nowak.de
C. Maurer Druck und Verlag, Geislingen/Steige www.maurer-online.de
20|20 2x4 3 MARKET DIMENSIONS 3Q Global A bis Z Dialoge A.I.M.R.I. Acumen Fieldwork ADM e.V. AIM ALMARES ASKi ASKi-Data Askia Big Sofa Bilendi Bitkom Research Blueocean Market Intelligence BOMI Borderless Access BVM C&C Market Research CIDO Research Cint Clear Seas Research cluetec cognesys comrecon Confirmit CoolTool Cross-Tab CSS/datatelligence Dapresy DataExpert dataSpring Dr. Haspel & Partner Teststudio E-Tabs EARSandEYES EFG Worldwide Equipe Research ESOMAR eye square EYEVIDO FDFgroup Fieldwork Fine Research Five Research FOCUS Marketing Research FocusVision Foerster & Thelen Feldservice Foerster & Thelen Teststudio
215 234-1 131 200-1 146 246-3 254 121 229-2 220 240 237-1 138 134-2 164 260-2 226-5 246-7 237-2 123 145-1 169 155 241 178 261 231 101 204 251 246-2 142 111-2 259 112 248 150 124 235-4 120 224 118-2 260-1 134-1 228 147 243 203 112 112
IKM / Think Global Qualitative
133
Produkt + Markt
159
infas
156
Provalis Research
206
infas 360
158
PSYMA GROUP
110
INFO Research Group
141
Punkt Teststudio
114
Ingress
113
Q | Agentur für Forschung
211
Initiative Markt- u. Sozialforschung e.V. 128-2
Q-insights
246-4
INNOFACT
161
Qualtrics
119
Inquiry Market Research
217
quantilope
105
INSA-CONSULERE
118-1
Questback
165
Inter-View Partners
127
Quirk's Media
226-3
Interrogare
154
QUOVADIS
140
iPanel Online
232
Rakuten AIP
128-1
Ipsos
115
Random Dynamic Resources
246-6
ISM GLOBAL DYNAMICS
238
rc - research & consulting
175
Issues & Answers
252
Research & Results Magazin
225-4
JMP / SAS Institute
226-4
Research Now
168
JTN Research
209
respondi
214
Jupiter MR
246-5
RIECKE
249
Kadence International
244
Rogator
173
KANTAR TNS
160/162/163
RONIN
202
KERNWERT
172
Rosenthal Research
112
keyfacts
170
Rosetta Studio
200-2
konkret
213
run-e
219
Krämer Marktforschung
169
Russian Research Hub
118-3
KREALINKS
225-3
SALT
260-1
Language Connect
216
Sample Answers
246-10
LexisNexis
223
Sample Solutions
257
LEYHAUSEN Gruppe
235-2
Schlesinger Associates
103
LEYHAUSEN Middle East
235-1
Schmiedl Marktforschung
103
LEYHAUSEN Research Africa
235-3
SIS International Research
246-9
Lightspeed GMI
171
SKIM Group
180-2
Linkfluence
207
SKOPOS GROUP
152
Liveloop
229-1
Sky Consulting
236
m-s TESTSTUDIOS
114
SMI - SensoMotoric Instruments
201
MADE IN SURVEYS
225-1
SoapBoxSample
226-1
MANAGEMENT MONITOR
117
SOCIS MR
253-2
MANUFACTS
109
Spectos
135
MaritzCX
106
SSI - Survey Sampling Germany
167
Markelytics Solutions
256
Statista
129
Market Cube
233
Statistisches Bundesamt
126
MARKET phone
159
STURM und DRANG
229-1
market-i
246-11
Survalyzer
143
MarketSense
220
SVP Deutschland
117
Meta4 Insight / Protobrand
130
Swift Prepaid Solutions
227
metoda
136
Talk Online Panel
231
MindTake
231
Telemark Marketing
231
MITTEL
217
TEMA-Q
104
mo'web research
100
The Neuromarketing Labs
218
Motivaction
145-3
Tiburon Research
225-2
MSR Insights
176
Tobii Pro
116
G3 Translate
246-1
Nebu
226-2
Toluna
180-1
GapFish
205
NETQUEST
137
Trusted Talent
129-1
Gazelle Global
242
nextpractice
179
uberMetrics
136
GDCC
258
NIPO Software
239
Union Panels
255
GESIS
122
NMS Market Research
125
verbaco systems
221
GESS Group
139
Nordic Viewpoint
234-2
VMÖ
231
GfK
157
NORDLIGHT research
107
Vocatus
149
GIM
222
Norstat
177
Voxco
148
GlobalNR
145-3
OfficeReports
225-5
Wakoopa
247
GMO Research
246-12
Opinions
111-1
webfrager
112
Homburg & Partner
210
PAYBACK
166
YouGov Deutschland
153
Honestly
253-1
planung & analyse
145-2
ZappiStore
230
IfaD
151
POLLION
144
Affectiva
252-1
IFF International
208
Prediki Prognosedienste
102
Floor plan
Floorplan Trusted Talent
Meta4 Insight 3 MARKET Protobrand DIMENSIONS
129-1
130
IKM
131
Workshop Room 7
133
Rakuten AIP
128-2
136
134-2 Fieldwork
Motivaction
Initiative Markt- und Sozialforschung e.V.
planung & analyse
NETQUEST
137 139
134-1
GlobalNR
Statista
InterView Partners
135
uberMetrics
145-3
128-1 129
metoda
Spectos
Big Sofa GESS Group
145-2 POLLION
144
127 Dapresy
ADM e.V.
ESOMAR Russian Research Hub
GESIS
120
121
122
118-1
EFG Worldwide
Qualtrics
MANAGEMENT MONITOR
117
Survalyzer
143 145-1
142
124-1 124
SVP Deutschland
C&C Market Research
Statistisches Bundesamt
123
119
118-2
Tobii Pro
126
118-3
EYEVIDO
INSACONSULERE
BVM
125
116
146
Special interest magazines A bis Z Dialoge
Five Research
rheingold salon Bistro
147
NMS Market Research
Voxco
148 EARSandEYES
Ipsos
115
Vocatus
150
IfaD
149
151
170 YouGov Deutschland
152
114 m-s TESTSTUDIOS
Ingress
SKOPOS GROUP
Punkt Teststudio
169
Research Now
Krämer Marktforschung CIDO Research
168
keyfacts
153
113 Foerster & Thelen Dr. Haspel & Partner Teststudio Rosenthal Research webfrager
112
DataExpert
111-2
154
PAYBACK
Interrogare
Cint
167 166
155
Opinions
SSI Survey Sampling Germany
Rogator
173 177
111-1 165 156 MANUFACTS
110
157 107
MaritzCX
infas 360
162
MARKET phone
106
104 TEMA-Q
5
103
102
Schmiedl Marktforschung Schlesinger Associates
Prediki Prognosedienste
To workshop venues 1-3
161
101 Confirmit
nextpractice INNOFACT
160
105
Kantar TNS
Kantar TNS
159
Norstat
163
Kantar TNS
158
Produkt + Markt
Questback
164
GfK
NORDLIGHT research
quantilope
Bilendi
infas
PSYMA GROUP
109
179
100
Hall 1
mo‘web research
5
Entrance
Lobby Forecourt
5
Entrance
Askia
138
261
Bitkom Research
SALT
260-2
140
Honestly
141
Workshop Room 4 Cross-Tab Bistro
SOCIS MR
259 dataSpring
Acumen Fieldwork
E-Tabs Markelytics Solutions
AIMRI Village 246-11
255 GMO
246-12 244
ALMARES
238
237-1
220
237-2
235-2
run-e GIM
175 rc - research & consulting
176
Inquiry
222
235-4
Blue-
2x4
226-5 ocean
Market Cube
ZappiStore
230
236 231
207
IFF International
Q | Agentur für Forschung
Provalis Research
JTN Research
Homburg & Partner
Toluna
SKIM Group
3Q Global
200-2 Rosetta Studio
201 SMI SensoMotoric Instruments
226-3
228
202
229-2 STURM und DRANG Liveloop
RONIN
FocusVision
Swift Prepaid Solutions
224 eye square
205
203
Fine Research
Quirk‘s Media
AIM
OfficeReports GapFish
210
200-1
SAS Institute
Nebu
226-2
Linkfluence
211
214
226-4 JMP/
226-1
respondi
178
180-2
VMÖ comrecon MindTake Telemark Marketing Talk Online Panel
206
20|20
180-1
K&A BrandResearch Charge & Read Area
229-1
216
215
Market Intelligence
233
232 iPanel Online
208
209 cluetec
Workshop Room 6
213 konkret
Language Connect
CSS/ datatelligence
246-1
234-1
Nordic Viewpoint
LEYHAUSEN Gruppe
217
Mittel Market
MSR
LEYHAUSEN Middle East
Equipe Sky Research Consulting
The Neuro- 218 marketing Labs
G3 Translate
Qinsights
LEYHAUSEN Africa/ 235-3 Nigeria
219
KERNWERT
246-3 246-2
234-2 235-1
Borderless Access
MarketSense
172
246-4
ASKi
ASKi-Data
ISM GLOBAL DYNAMICS
Dynamic Resources
A.I.M.R.I.
240
Sample Answers
246-6 Random 246-5
Clear Seas Research
239 221
246-10 246-7
241
223
verbaco systems
246-9
Jupiter MR
242
LexisNexis
Workshop Room 5
SIS
BOMI
243 Gazelle Global
NIPO Software
171
market-i
FOCUS Marketing Research
Kadence
Rogator Internet Lounge
249
247
Union Panels
256
Lightspeed GMI
RIECKE
Wakoopa
248 257
CrossTab
251
254
Sample Solutions
INFO Research Group
252-1
253-2
GDCC
258
Affectiva
252
260-1
253-1
QUOVADIS
Issues & Answers
FDFgroup cognesys
Kiosk
e
Kiosk
Research & Results Magazin
227 225-3 225-5
SoapBoxSample
KREALINKS
Tiburon Research
225-2 MADE IN SURVEYS
225-4
204
Hall 2
CoolTool
5
Entrance
225-1
5
Entrance
Version at time of printing
2
3
Workshop Rooms
1
Bistro 1
Foyer
Entrance Hall 1
Lilienthalallee
Organiser Office
4 5 6
TAXI
Charge & Read Area
Workshop Rooms Bistro 2
Entrance Hall 2
Internet Lounge
Check-in
Exhibition halls
Forecourt
7
Workshop Room
General Overview