Research & Results - Event Guide 2016

Event Guide Exhibitor List

with Product Categories Page 10

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Floorplan fold out Page 39

Workshop Programme

with Topical Categories Page 18

26-27 October 2016 MOC Munich Germany Main Sponsors

145,000 Kilos of tomatoes thrown during La Tomatina Festival

6,000,000 Litres of beer sold at Oktoberfest in 2015

30,000,000 Sequins used to make costumes for Notting Hill Carnival

€135,000,000 Size of lottery jackpot in Italy on 5th September

3,600,000,000

Human answers on a massive scale.

Did you know?

Our 10,500,000,000 answers come from more than 150,000,000 people from 83 countries. Just to be clear – that is 10.5 billion answers from 150 million individuals.

Lucid’s commitment to quality sample is unrivalled. We are fully transparent and ensure the highest quality human answers drive the most accurate insights possible.

Some companies say stuff like that – but we mean it.

Lucid’s European HQ in London is staffed by industry heavyweights previously at Research Now, GfK, Verve, and Nielsen.

So you might even already know them!

You do now!

We know our stuff. We do it at scale, we do it well and we do it here.

People who watched the Olympics in Rio

10,500,000,000 Questions answered by Lucid since 2012

www.luc.id europehq@luc.id

Welcome to

Research & Results 2016

The global market research industry will be gathering here over the next two days under the motto “Connecting market intelligence”.

We’re delighted that you have decided to join us.

More than 190 exhibitors from more than 20 countries are represented in the two exhibition halls – a new record for this event.

Come and meet everyone from the major international market research companies to small and mid-sized institutes, specialist companies and start-ups. More than 3,200 participants are expected, making Research & Results the global market research industry’s central platform for business and effective networking.

As part of the trade fair, 90 workshops will be held, featuring more than 100 renowned experts presenting on current trends and innovation in domestic and international market research.

On the first day of the event there will also be a panel discussion featuring a distinguished group of experts on the topic “Market research – past its sell-by date or innovative problem-solver?”

Take advantage of this opportunity to learn about innovations, find inspiration and discover new potentials for your business.

We wish all visitors and exhibitors a successful Research & Results 2016: we hope you enjoy some great discussions and two exciting trade fair days.

Hans Reitmeier

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Heinrich Fischer

Martin Sippel

NEW: Floor Plan fold out, page 39 RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW

5

Content Welcome............................................................... 3 Content................................................................. 4 A truly global event ............................................... 5 The sponsors.......................................................... 6 Panel Discussion..................................................... 7 Save the date 2017................................................. 8 Happy Hour | Research Club................................... 9 Exhibitor List................................................... 10 with Product Categories Workshop Programme Wednesday, 26 October 2016............................... 18 Thursday, 27 October 2016................................... 20 Workshops by Exhibitor A-Z............................ 22 General Information ............................................ 37

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Floorplan............................................................ 39 fold out

RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW

Research & Results is a truly global event

No need to speak German – Speak English!  Practically all visitors and exhibitors speak English.

So do not hesitate to address everybody in English.  Visitor signage is usually bilingual German-English.

 26 workshops taking place in rooms 1 and 2 will be

simultaneously interpreted into English.  15 more workshops are held in English

(marked in workshop schedule).  Full trade show information including exhibitor profiles in

English can be found on research-results.com  Free internet terminals and WiFi access are available in the

Rogator internet lounge.  Information on contents of workshops presented in German

are available at the stand of the presenting company.

The Organiser Office ("Messebüro") located opposite to cloakroom, will assist you in case of language problems.

RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW

7

Special thanks to our sponsors

Main sponsors

8

Sponsor Happy Hour

Sponsor trade show bistro hall 2

Sponsor visitor registration visitor bags

Sponsor lanyards

Sponsor trade show bistro hall 1

Sponsor internet lounge

RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW

Sponsor visitor survey

Sponsor Charge & Read Area

Panel Discussion Wednesday, 26 October 2016, 10:45 a.m., Room 2

Market research – past its sell-by date or innovative problem-solver?

Innovative start-ups are shaking up the market and technology-based companies are forcing the established institutes to adjust their market strategies. The reverberation of big data and the analytic capabilities of Google, Apple, Facebook and eBay have the market research establishment shaking in their boots.

In parallel to these developments, the desire of research buyers for information is growing, while their budgets and internal influence shrink, and developments in Europe are channelled by data protection guidelines and privacy shields. Against this backdrop, some are calling for a “mr-lution”, while others emphasise the protection of traditional core competencies of market research.

The market research industry is clearly in the middle of a digital tornado at present and the question arises as to where the wind will carry it.

Leading figures from both the research agencies and the client side will be giving their opinions, hosted by long-standing industry expert and former president of the world association ESOMAR, Dr. Dieter Korczak.

Host: Dr. Dieter Korczak

Sabine Menzel

Peter Braun

Sociologist, entrepreneur and essayist

Director Market & Consumer Insights, L‘Oréal Germany

Karin Klos

Michael Müller

Hartmut Scheffler

Market Research and Marketing Consultant

Regional CCO Germany & Switzerland, GfK

CEO Ipsos Germany, Ipsos GmbH

Executive Director, KANTAR TNS

RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW

9

Save the date!

2017 r e b o t c O 6 2 25rmany e G · h c i n u M

10

RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW

Happy Hour

on the second day of the show A glass of wine, beer, or a soft drink hits the spot after two successful days of promising contacts and inspiring talks.

Please come to happy hour on the second day of the show, starting at 16:30 in the bistro. This is naturally offered for free to you as an exhibition participant.

With friendly support by:

Research Club

Wednesday, 26 October In recent years the Research Club has become a popular and favorite meeting place for market researchers worldwide. As part of Research & Results 2016, a Research Club will take place in Munich on Wednesday, 26 October – ideal for any-one looking for an informal networking opportunity on the evening of the first day of the show.

All info and registration at theresearchclub.com

Media partners Research & Results 2016

d

RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW

11

Exhibitors 2016

20|20

215

2x4

234-1

3 MARKET DIMENSIONS

131

3Q Global

200-1

A bis Z Dialoge

146

A.I.M.R.I.

246-3

Acumen Fieldwork

254

ADM e.V.

121

AIM

229-2

ALMARES

220

ASKi

240

ASKi-Data

237-1

Askia

138

Big Sofa

134-2

Bilendi

164

Bitkom Research

260-2

Blueocean Market Intelligence

226-5

BOMI

246-7

Borderless Access

237-2

BVM

123

C&C Market Research

145-1

CIDO Research

169

Cint

155

Clear Seas Research

241

cluetec

178

M

Stand No

M

Exhibitors

ar ke ar t re ke se Tr a t en re rch se d So re ar ag ci se ch en a a c c Fi l M rch on ies el e su (f dw dia lta ull Te o M nt se st rk rv on s ic O stu org ito e) nl d a in io ni ring s s e at D at pa io n a ns M col el p ar le ro ct k v H et ion ide ar re dw se / a rs B2 a arc na h lys B re / s r Ph ese te oft is c ar ar hn w m c ic are PO a h al S res eq re ea ui A pm ss sea rch oc rc en Pu iat h t bl ion O ishe / O th er r / rga M n ed isa ia tio n

A-Z

Find detailed exhibitor profiles on www.research-results.com

12

RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW

261

comrecon

231

Confirmit

101

CoolTool

204

Cross-Tab

251

CSS/datatelligence

246-2

Dapresy

142

DataExpert

111-2

dataSpring

259

Dr. Haspel & Partner Teststudio

112

E-Tabs

248

EARSandEYES

150

EFG Worldwide

124

Equipe Research

235-4

ESOMAR

120

eye square

224

EYEVIDO

118-2

FDFgroup

260-1

Fieldwork

134-1

Fine Research

228

Five Research

147

FOCUS Marketing Research

243

FocusVision

203

Foerster & Thelen Feldservice

112

Foerster & Thelen Teststudio

112

ar ke ar t re k s Tr et ear en re ch se d So re ar ag ci se ch en a a c c Fi l M rch on ies el e su (f dw dia lta ull Te o M nt se st rk rv on s ic O stu org ito e) nl d a r in io ni ing sa D ep s tio at a an ns M col el p ar le r ke ct ov io id H e ar t re n dw se / a rs B2 a arc na h lys B re / s r Ph ese te oft is ar ar chn w m ch ic are PO a al S res eq r ui A ese ear pm ss ch a oc rc en Pu iat h t bl ion O ishe / O th er r / rga M n ed isa ia tio n

cognesys

M

Stand No

M

Exhibitors

RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW

13

Exhibitors 2016

G3 Translate

246-1

GapFish

205

Gazelle Global

242

GDCC

258

GESIS

122

GESS Group

139

GfK

157

GIM

222

GlobalNR

145-3

GMO Research

246-12

Homburg & Partner

210

Honestly

253-1

IfaD

151

IFF International

208

IKM / Think Global Qualitative

133

infas

156

infas 360

158

INFO Research Group

141

Ingress

113

Initiative Markt- u. Sozialforschung e.V.

128-2

INNOFACT

161

Inquiry Market Research

217

INSA-CONSULERE

118-1

Inter-View Partners

127

Interrogare

154

M

Stand No

M

Exhibitors

ar ke ar t re ke se Tr a t en re rch se d So re ar ag ci se ch en a a c c Fi l M rch on ies el e su (f dw dia lta ull Te o M nt se st rk rv on s ic O stu org ito e) nl d a in io ni ring s s e at D at pa io n a ns M col el p ar le ro ct k v H et ion ide ar re dw se / a rs B2 a arc na h lys B re / s r Ph ese te oft is c ar ar hn w m c ic are PO a h al S res eq re ea ui A pm ss sea rch oc rc en Pu iat h t bl ion O ishe / O th er r / rga M n ed isa ia tio n

A-Z

Find detailed exhibitor profiles on www.research-results.com

14

RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW

232

Ipsos

115

ISM GLOBAL DYNAMICS

238

Issues & Answers

252

JMP / SAS Institute

226-4

JTN Research

209

Jupiter MR

246-5

Kadence International

244

KANTAR TNS

160, 162, 163

KERNWERT

172

keyfacts

170

konkret

213

Krämer Marktforschung

169

KREALINKS

225-3

Language Connect

216

LexisNexis

223

LEYHAUSEN Gruppe

235-2

LEYHAUSEN Middle East

235-1

LEYHAUSEN Research Africa

235-3

Lightspeed GMI

171

Linkfluence

207

Liveloop

229-1

m-s TESTSTUDIOS

114

MADE IN SURVEYS

225-1

MANAGEMENT MONITOR

117

ar ke ar t re k s Tr et ear en re ch se d So re ar ag ci se ch en a a c c Fi l M rch on ies el e su (f dw dia lta ull Te o M nt se st rk rv on s ic O stu org ito e) nl d a r in io ni ing sa D ep s tio at a an ns M col el p ar le r ke ct ov io id H e ar t re n dw se / a rs B2 a arc na h lys B re / s r Ph ese te oft is ar ar chn w m ch ic are PO a al S res eq r ui A ese ear pm ss ch a oc rc en Pu iat h t bl ion O ishe / O th er r / rga M n ed isa ia tio n

iPanel Online

M

Stand No

M

Exhibitors

RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW

15

Exhibitors 2016

MANUFACTS

109

MaritzCX

106

Markelytics Solutions

256

Market Cube

233

MARKET phone

159

market-i

246-11

MarketSense

220

Meta4 Insight / Protobrand

130

metoda

136

MindTake

231

MITTEL

217

mo'web research

100

Motivaction

145-3

MSR Insights

176

Nebu

226-2

NETQUEST

137

nextpractice

179

NIPO Software

239

NMS Market Research

125

Nordic Viewpoint

234-2

NORDLIGHT research

107

Norstat

177

OfficeReports

225-5

Opinions

111-1

PAYBACK

166

M

Stand No

M

Exhibitors

ar ke ar t re ke se Tr a t en re rch se d So re ar ag ci se ch en a a c c Fi l M rch on ies el e su (f dw dia lta ull Te o M nt se st rk rv on s ic O stu org ito e) nl d a in io ni ring s s e at D at pa io n a ns M col el p ar le ro ct k v H et ion ide ar re dw se / a rs B2 a arc na h lys B re / s r Ph ese te oft is c ar ar hn w m c ic are PO a h al S res eq re ea ui A pm ss sea rch oc rc en Pu iat h t bl ion O ishe / O th er r / rga M n ed isa ia tio n

A-Z

Find detailed exhibitor profiles on www.research-results.com

16

RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW

145-2

POLLION

144

Prediki Prognosedienste

102

Produkt + Markt

159

Provalis Research

206

PSYMA GROUP

110

Punkt Teststudio

114

Q | Agentur für Forschung

211

Q-insights

246-4

Qualtrics

119

quantilope

105

Questback

165

Quirk's Media

226-3

QUOVADIS

140

Rakuten AIP

128-1

Random Dynamic Resources

246-6

rc - research & consulting

175

Research & Results Magazin

225-4

Research Now

168

respondi

214

RIECKE

249

Rogator

173

RONIN

202

Rosenthal Research

112

Rosetta Studio

200-2

ar ke ar t re k s Tr et ear en re ch se d So re ar ag ci se ch en a a c c Fi l M rch on ies el e su (f dw dia lta ull Te o M nt se st rk rv on s ic O stu org ito e) nl d a r in io ni ing sa D ep s tio at a an ns M col el p ar le r ke ct ov io id H e ar t re n dw se / a rs B2 a arc na h lys B re / s r Ph ese te oft is ar ar chn w m ch ic are PO a al S res eq r ui A ese ear pm ss ch a oc rc en Pu iat h t bl ion O ishe / O th er r / rga M n ed isa ia tio n

planung & analyse

M

Stand No

M

Exhibitors

RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW

17

Exhibitors 2016

run-e

219

Russian Research Hub

118-3

SALT

260-1

Sample Answers

246-10

Sample Solutions

257

Schlesinger Associates

103

Schmiedl Marktforschung

103

SIS International Research

246-9

SKIM Group

180-2

SKOPOS GROUP

152

Sky Consulting

236

SMI - SensoMotoric Instruments

201

SoapBoxSample

226-1

SOCIS MR

253-2

Spectos

135

SSI - Survey Sampling Germany

167

Statista

129

Statistisches Bundesamt

126

STURM und DRANG

229-1

Survalyzer

143

SVP Deutschland

117

Swift Prepaid Solutions

227

Talk Online Panel

231

Telemark Marketing

231

TEMA-Q

104

M

Stand No

M

Exhibitors

ar ke ar t re ke se Tr a t en re rch se d So re ar ag ci se ch en a a c c Fi l M rch on ies el e su (f dw dia lta ull Te o M nt se st rk rv on s ic O stu org ito e) nl d a in io ni ring s s e at D at pa io n a ns M col el p ar le ro ct k v H et ion ide ar re dw se / a rs B2 a arc na h lys B re / s r Ph ese te oft is c ar ar hn w m c ic are PO a h al S res eq re ea ui A pm ss sea rch oc rc en Pu iat h t bl ion O ishe / O th er r / rga M n ed isa ia tio n

A-Z

Find detailed exhibitor profiles on www.research-results.com

18

RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW

Stand No

The Neuromarketing Labs 218

Tiburon Research 225-2

Tobii Pro 116

Toluna 180-1

Trusted Talent 129-1

uberMetrics 136

Union Panels 255

verbaco systems 221

VMÖ 231

Vocatus 149

Voxco 148

Wakoopa 247

webfrager 112

YouGov Deutschland 153

ZappiStore 230

Affectiva 252-1

M

ar ke ar t re k s Tr et ear en re ch se d So re ar ag ci se ch en a a c c Fi l M rch on ies el e su (f dw dia lta ull Te o M nt se st rk rv on s ic O stu org ito e) nl d a r in io ni ing sa D ep s tio at a an ns M col el p ar le r ke ct ov io id H e ar t re n dw se / a rs B2 a arc na h lys B re / s r Ph ese te oft is ar ar chn w m ch ic are PO a al S res eq r ui A ese ear pm ss ch a oc rc en Pu iat h t bl ion O ishe / O th er r / rga M n ed isa ia tio n

M

Exhibitors

RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW

19

Workshop Programme Time

Room 1

9.45 – 10.30

10.45 – 11.30

Room 2

Room 3

Vocatus

Q | Agentur für Forschung

GfK

Behavioral pricing: a fresh perspective that goes beyond value-based pricing

How to speak GenZ – up-close and personal with Generation Z. Ethnographic approach to understand what makes GenZ ‘tick’

The Connected Consumer shapes the Future in English

Produkt + Markt

Research & Results

Research Now

Step back. About 10 rules for better ideas.

Panel discussion: Market research – past its sell-by date or innovative problem-solver?

Fraud Detection in online surveys and how useful they really are – a multi-country comparison.

Pause

12.30 – 13.15

13.30 – 14.15

GIM

Kantar TNS

Interrogare

Virtual Reality: Opportunities and Limits

All Customer Journeys become more digital. What does this mean for Customer Experience Management?

Investigating the „why“ of brand love

Rogator

Ipsos

GapFish

„mobile first“? – Inventory of mobile market research

Omnichannel Strategies – what Shoppers really want!

In the Internet mood: measuring the impact of emotions on the reception of online media through a real-time-samplingapproach

Pause

14.45 – 15.30

15.45 – 16.30

16.45 – 17.30

Interrogare

GfK

Produkt + Markt

The power of brand storytelling – and how to develop it from market research insights

How integrated Advertising Research approaches can help to measure the effectiveness of digital multi-channel campaigns

Young, dynamic, successful – and potential future customers.

Challenges around young adults and brand choice in the service sector

MaritzCX

rheingold salon

STURM und DRANG / Liveloop

Give a Voice to the Silent Majority of Your Customers – Proactively recover customers at risk, even before the customers are aware of it

Tabloid lies, advertising hype and false promises – or the emotionalising of information and reason. The fight for truth and clarity

Committed – commitment in the digital age: Identifying brandconsumer relationships through ethnographic research

Homburg & Partner

GIM

Kantar TNS

Landing on new shores – Creating Pull-demand by understanding needs, drivers and motivations of your customers‘ customers

Goodbye agency market research! It‘s been nice. Are now taking the machines, IT- rock stars and Big Data Diggers over?

SEVEN: From insights to winning concepts in only 7 days

German/English Simultaneous Translation

Workshop Categories

Data Processing

Marketing Mix

Target groups/markets

Survey Methods

Qualitative Research

B2B Research

Customers

Electronic Measurements

Other

Brand/Image

20

(e. g. social media, automatic measurements, web monitoring, big data)

RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW

(e.g. market research industry, international research, data protection)

Wednesday, 26 October 2016 Room 4

Room 5

Room 6

Room 7

respondi

Ipsos

NETQUEST

Prediki Prognosedienste

Close to People: being closer to the consumer with passive metering

Revolutionizing Design Research with Virtual Reality – the virtual trains case study of the Deutsche Bahn

How to create better research solutions by combining behavioral data and survey data collection

Crowdsourcing: The Future of DIY-Research in English

in English Lightspeed GMI

SKOPOS RESEARCH

Dapresy

LexisNexis

Navigating the Path to Truth

User Experience Research in the Digital Age – how to succeed in agile research projects

The best of dashboards.

What‘s needed for a successful dashboard concept – a report from the field

With the right facts against the post-fact trend. Meaningful, relevant and actionable media intelligence in a fast-moving world

in English

EARSandEYES

quantilope

mo‘web research

comrecon

Trend Research as a driver for Innovation Processes

Neuro-Marketing Update: How to efficiently use implicit methods for brand growth and inspire Marketers

Multifaceted research: Qualitative, quantitative & online eyetracking – a showcase for innovative and interlocking methods with transparent pricing

LEGO® Serious Play® – a creative approach for the qualitative market research

The Neuromarketing Labs

MSR Insights

ESOMAR

ISM GLOBAL DYNAMICS

NeuroPricing® – willingness to pay for single products testing of large product portfolios

Innovative Customer Experience Management in the Financial Sector – Mapping, Measuring & Guiding of the Customer Journey

How do we live in a Data-Rich World?

Embedding Digital in Strategy and Research – A Closer Look at E-Health

in English

respondi

eye square

infas 360

cognesys

A closer view on blogs and beauty – on the shopping and online behavior of beauty conscious women

The active patient – Best practices from implicit research

Smart Research: The new market research in times of Big Data

NPS and open mentions – automatic semantic analysis of the customers opinion: Recognition of topics, assessments & sentiment

Bitkom Research

Motivaction

SVP AG /

How to conduct marketingoriented studies successfully – showcase of our cooperation with KPMG

How global marketers can fuel growth at the ease of a click: Explore, segment and profile your target audience fully automated

MANAGEMENT MONITOR Market and Competitive Intelligence. Where’s the beef?

Smart data and smart analysis in the B2B environment

IfaD Garbage out! Without junk data to valuable insight

in English Rogator

metoda

SKIM Group

Meta4 Insight / Protobrand

Pricing Lab: Price optimization based on experimental online survey designs

The new market research.

Success is not a matter of chance. Digital market facts as a benchmark for business strategy

Bundling – a new approach using Menu Based Conjoint

Qualitative Quantified: Fully Automated with Meta4 Insight

in English

in English

RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW

21

Workshop Programme Time

Room 1

9.45 – 10.30

10.45 – 11.30

Room 2

Room 3

Linkfluence

eye square

GfK

“Yo momma, brotha!” From analogue to digital: How social-media research is sensibly supplementing the classic measuring

The key to your heart: how we measure, understand and use the power of emotions in contemporary marketing

Sustainable success in e-commerce: Made predictable in a holistic way – today and tomorrow

Research Now

GapFish

Kantar TNS

The Mobile Imperative: Insights into How the Marketing Research Industry Has Fallen Behind – and How to Make Up for Lost Time

In the Internet mood: measuring the impact of emotions on the reception of online media through a real-time-samplingapproach

Creating added value – think and act collaboratively

Pause

12.30 – 13.15

13.30 – 14.15

respondi

Ipsos

GIM

Hey, I’m not stupid! There is a reason for the new consumer to trust retailers more than manufacturers

Heart over mind – How emotions strengthen customer loyalty

Values & Visions 2030: Life, Values, and Markets of the Future in English

infas

Vocatus

Rogator

Why is innovation so difficult?

How to recognise what‘s needed in the suppliermanufacturer-final consumer network

B2B-Pricing – out of traditional ways

Around the World in 30 Days – 360° feedbacks in view of modern personnel development

Pause

14.45 – 15.30

15.45 – 16.30

Lightspeed GMI

SKOPOS CONNECT

EARSandEYES

Video Research will drive Emergence of Mass Qual

Use Case BSH – agile research within insight communities

Making sure that “Important” is also “Right”: An integrative approach to optimising brand communication

mo‘web research

Questback

YouGov Deutschland

Online research – infinite possibilities & infinite pitfalls – an introduction to current trends and innovative methods of online research

See the world out of the customers’ eyes: Combining emotion measurement with customer feedback

Goodbye ad hoc market research and hello connected data – The YouGov system for advertising impact research

German/English Simultaneous Translation

Workshop Categories

Data Processing

Marketing Mix

Target groups/markets

Survey Methods

Qualitative Research

B2B Research

Customers

Electronic Measurements

Other

Brand/Image

22

(e. g. social media, automatic measurements, web monitoring, big data)

RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW

(e.g. market research industry, international research, data protection)

Thursday, 27 October 2016 Room 4

Room 5

Room 6

Room 7

The Neuromarketing Labs

INNOFACT

Produkt + Markt

Cint

NeuroAdvertising – advertising success is predictable

Where, when, how and with what do panel interviews take place and is the quality of answers affected by the interview situation?

Brand|View – Brands under new perspective

Next Gen – Digital Consumer Research in English

Liveloop / STURM und DRANG

MaritzCX

TEMA-Q

Qualtrics

Committed – commitment in the digital age: Identifying brandconsumer relationships through ethnographic research

Give a Voice to the Silent Majority of Your Customers – Proactively recover customers at risk, even before the customers are aware of it

Off the island: Building bridges between market research data with NoSQL databases

Building True Customer Centricity with AGCS: How to Deliver Success Within a Complex Global Organisation in English

INSA-CONSULERE

cluetec

SSI - Survey Sampling

rc research & consulting

To reveal what people think – The ideal solution for your project

Mobile Innovation Scouting with practical examples from the areas of Health Care and FMCG in realtime Dashboard

B2B or not 2B – Strategies for the successful Usage of Online Methods in the heterogeneous market of B2B research

Beyond CBC – Intelligente Solutions für Complex Decisions

Q | Agentur für Forschung

NORDLIGHT research

Dapresy

Wakoopa

Der Q Webanalyzer – Online Bubbles, networks and digital ad hoc research

Adaptive MaxDiff Analysis: A procedure for reliable estimations with many attributes

Storytelling Techniques to Move from Insights to Impact

How to supercharge your research with passive metering in English

FDFgroup

quantilope

run-e

Confirmit

Cultural trends and their integration into brand strategy

A new Era of Automation: Professional Tools – from A/B Testing to Neuro-Marketing Methods

Efficient Viewing Facility: 6 facts to bear in mind

The future of MR: Maximising innovation opportunities and fighting survey fatigue

in English

in English

JMP / SAS Institute

nextpractice

Interrogare

INFO Research Group

Discovering Perceptual Mapping – Or do “Star Wars” Fans also love Nature-TV?

How to find your way amongst all the variety – a practical example of cultural force field analysis

Do’s and Don’ts in product research and pricing

Mobility and tariff research in the method jungle

in English

RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW

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Workshops by Exhibitor A–Z Cint

Next Gen – Digital Consumer Research Thursday, 27/10/2016, 09.45-10.30, Room 7 Presented by: Oscar Carlsson, VP Products & Product Marketing The world is changing and consumer behavior has changed! What has driven that change? The fact that people are now connected 24/7.

Most businesses are still trying to work out how to cope with this change. But more important is to understand what‘s coming in the next years, and understand the REAL technologies that are going to shape our future. The speed at which brands have to react to consumer opinions is faster than ever since consumers are making instant associations and disassociation based on positive or negative events. Today is about real-time INSIGHT Tomorrow is about real time FORESIGHT.

Confirmit

The future of MR: Maximising innovation opportunities and fighting survey fatigue Thursday, 27/10/2016, 14.45-15.30, Room 7 Presented by: Miguel Ramos, Subject Matter Expert The topic of survey fatigue affects our relationships with respondents, our agreements with customers and the quality of the data we provide. Confirmit will share a set of innovative, but practical approaches that you can use now to help you overcome challenges linked with survey fatigue. We will also discuss the new technological advancements, such as text analytics and facial recognition. We will finish by investigating the impact of the Internet of Things and behavioural big data on your future studies. We’ll aim to answer the question: can we make survey fatigue a thing of the past?

ESOMAR

How do we live in a Data-Rich World?

Wednesday, 26/10/2016, 13.30-14.15, Room 6 Presented by: Finn Raben, DG at ESOMAR Miguel Ramos, Subject Matter Expert, Confirmit Join us for a session on the big data – smart data discourse, its trends and its implications on the future of market research. ESOMAR Director General Finn Raben will give insights on the latest developments and introduce one of the speakers of ESOMAR’s Big Data World event in November in Berlin: Miguel Ramos from Confirmit. Miguel will give a sneak peek of his presentation, focusing on the issues around “What is the state of the Internet of Things (IoT) and how will it evolve in the coming years? How can research companies help their clients make the most of new insights derived from smart objects? Learn more about Exploring the Internet of Things.”

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RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW

eye square

The key to your heart: how we measure, understand and use the power of emotions in contemporary marketing Thursday, 27/10/2016, 09.45-10.30, Room 2 Presented by: Dr. Matthias Rothensee, Research Director and Partner Matthias Rothensee outlines the most recent findings from emotion psychology and explains their ramifications for emotions in marketing. Evoking strong emotions is a key technique, especially in the field of video advertising. Rothensee presents the latest online measuring approaches and examines current cases in which the message is conveyed by subtly influencing feelings. He then addresses the latest developments and, finally, initiates an emotional discussion.

FDFgroup

Cultural trends and their integration into brand strategy Thursday, 27/10/2016, 14.45-15.30, Room 4 Presented by: Maxim Drozd, General Director, SALT Marina Ovchinnikova, Innovation Director, SALT Sergey Gnedkov, General Director, FDFgroup Most of marketing research projects are focused around product categories and brand perception. We do research how people interact with categories and what impact brand communications have on their awareness.

In the recent years, PR and research agencies have been offering their customers their analysis of trends in different areas ranging from high-tech up to culture. We believe that today brands have become full-fledged actors of the cultural space. Therefore, we offer a methodology, which will encourage collaboration between brands and culture.

GapFish

In the Internet mood: measuring the impact of emotions on the reception of online media through a real-time-sampling-approach Thursday, 27/10/2016, 10.45-11.30, Room 2 Presented by: Prof. Dr. Holger Lütters, Hochschule für Technik und Wirtschaft Berlin Malte Friedrich-Freksa, Director Business Development Mobile & Data, GapFish GmbH Sandra Vitt, Senior Project Manager Advertising Research, Mediengruppe RTL Deutschland To what extent do users of various offerings differ in terms of their mood and what effects can be observed on their acceptance of advertising? This workshop presents the results of a study by the RTL Deutschland media group, GapFish and pangea labs. GapFish panellists were asked about their emotional state while browsing online. Measurement software was also used to collect participants’ internet usage data so that the survey results could be interpreted in direct connection with the behavioural data.

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Workshops by Exhibitor A–Z GfK

The Connected Consumer shapes the Future Wednesday, 26/10/2016, 09.45-10.30, Room 3 Presented by: Robert Wucher, Head of Technology In the IoT era, consumers internet usage is transitioning from Desktop to Mobile to Smart Homes, Wearables and Connected Cars. Connected consumers produce more and more data. But more data doesn‘t automatically lead to better business decisions. Hence market research of the future needs to act as compass showing a path through the data thicket. This workshop illustrates based on practical examples how consumers are changing and which implications for marketing and market research are arising.

GfK

How integrated Advertising Research approaches can help to measure the effectiveness of digital multi-channel campaigns Wednesday, 26/10/2016, 14.45-15.30, Room 2 Presented by: Konstanze Fichtner, Director Insights & Consulting Markus Saffer, Senior Director Brand Experience Marketing Managers today have to effectively steer campaigns across an increasing number of different channels. Online Advertising does no longer focus on stationary browser advertising only. As the share of mobile devices increases, mobile advertising is becoming more and more important. Thus, today, Advertising research has to be able to measure ad effectiveness holistically, across analogue, digital and mobile channels.

The presentation focuses on how integrated digital advertising research approaches can help to measure campaign success across channels, including mobile advertising (e.g. in-app).

GIM

Virtual Reality: Opportunities and Limits Wednesday, 26/10/2016, 12.30-13.15, Room 1 Presented by: Dr. Kerstin Ullrich, Corporate Director, Management Board Member The discussion surrounding market research using VR technology focuses for the most part on the question of equivalence between VR and real-life research, and what the potential savings might be for customers.

In an independent study, GIM has looked into questions relevant for the practice of market research: how should survey instruments be adapted to the virtual set-up? Where do the methodological boundaries – and the opportunities – lie? And how do study participants respond to long and complex surveys in a virtual setup?

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RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW

GIM

Good Bye agency market research! It‘s been nice. Are now taking the machines, IT-rock stars and Big Data Diggers over?

Wednesday, 26/10/2016, 16.45-17.30, Room 2 Presented by: Dr. Friedeman Weber, Corporate Director, Management Board Member Dr. Jochen Binder, Senior Research Manager Market research, as we know it, is not needed any more. Or if it is, then it is automated and done by the marketers. How old-fashioned we now seem. When it is really all so easy: call up a dataset with user information, have a look at what it tells you, fire up the real-time automated market research program, and bingo, your results are on the dashboard. Done in a jiffy and costs not a penny. Or is it so simple? GIM subjects the new promises of market research to a reality check. We demonstrate the uses and limitations of digitalization and technologisation. And show where reflection and scientifically-based expertise is still essential.

GIM

Values & Visions 2030: Life, Values, and Markets of the Future Thursday, 27/10/2016, 12.30-13.15, Room 3 Presented by: Ben Jin, General Research Manager GIM China Dr. Hannes Fernow, Research Manager, GIM What will our future look like? What will we focus on in life? These are major questions to which there are no easy answers. What we do know for a fact, however, is that rapid technological advancements will present unheard of options as we seek to organise our lives. The talk offers exclusive insights into an ongoing GIM study on our future lives and values. Although we concentrate on western societies, we also take a look at China. We outline scenarios for future consumer lifeworlds, from which information on (consumer) needs in the context of individual sectors and brands are derived.

Homburg & Partner

Landing on new shores – Creating Pull-demand by understanding needs, drivers and motivations of your customers‘ customers Wednesday, 26/10/2016, 16.45-17.30, Room 1 Presented by: Alexa Mühlen, Principal Tobias Müller, Project Manager How can you generate significant growth in an existing market with existing products? Well, one way is to identify customers downstream as your target group. Direct and indirect customers often behave differently though. In order to “suck up” (end) customers, one has to understand how they think and decide, who influences them, where one can find them, what their basic expectations are, what enthuses them, and how you can keep them with you and accompany them throughout the entire customer journey.

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Workshops by Exhibitor A–Z infas

Why is innovation so difficult? How to recognise what‘s needed in the supplier-manufacturer-final consumer network Thursday, 27/10/2016, 13.30-14.15, Room 1 Presented by: Robert Follmer, Head of Market Research Innovation is only possible where there is seamless interaction between suppliers, producers and end consumers. Only then can needs, technical possibilities and solution approaches be worked out. However, the roles of the various players are often unclear, points of intersection not precisely defined, and expectations not communicated effectively. infas shows how appropriate empirical research helps to optimise the interaction and thereby promote vital innovation.

Interrogare

The power of brand storytelling – and how to develop it from market research insights Wednesday, 26/10/2016, 14.45-15.30, Room 1 Presented by: Stefanie Sonnenschein, Marketing & Communication Sören Scholz, Managing Director People love stories so brands should be telling theirs. With this move towards storytelling, companies are facing the challenge of how to handle their brand in a way that is consistent with the image they want to convey. The foundation for a congruent public image is the selection of an appropriate archetype – the key character in the story. We demonstrate how brands can be classified using twelve basal brand archetypes and how you as a market researcher can provide tailored support to brand managers in this area.

Ipsos

Omnichannel Strategies – what Shoppers really want!

Wednesday, 26/10/2016, 13.30-14.15, Room 2 Presented by: Diana Livadic, Manager, Ipsos Connect Philipp Kunze, Senior Researcher, Ipsos Connect Digitalisation has now long become established in the everyday lives of consumers, and shopping by app and services such as click and collect are becoming increasingly popular. What challenges and opportunities exist in a market that is undergoing a transformation from single channel to offline and online omni-channel? We present cutting-edge insights that are relevant for the development of strategies for holistic and successful brand communication in a market that is becoming increasingly diversified.

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RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW

Ipsos

Heart over mind – How emotions strengthen customer loyalty Thursday, 27/10/2016, 12.30-13.15, Room 2 Presented by: Dr. Heiko Dees, Associate Director, Ipsos Loyalty, Business Solutions The importance of emotions in advertising is not in doubt. But what about in customer relations management? Customers who are persuaded to make a purchase only on a rational level can quickly decide on another provider who promises greater utility on a rational level. The importance of the emotional level in customer relations is often underestimated. Our experts from Ipsos Loyalty demonstrate, on the basis of an international study, the added value of addressing customers on an emotional level and how this can be achieved.

JMP / SAS Institute

Discovering Perceptual Mapping – Or do “Star Wars” Fans also love Nature-TV? Thursday, 27/10/2016, 15.45-16.30, Room 4 Presented by: Martin Demel, JMP Systems Engineer Investigation of the perceptions of your (potential) customers, the position of your product, or brand, all are displayed relative to that of your competitors or other properties. This allows you to better understand the landscape in which you have to operate, and to make appropriate strategic decisions. There are several ways to produce a perceptual map. Using JMP, Statistical Discovery from SAS, I will show how you can quickly and easily build perceptual maps using multiple correspondence analysis and multidimensional scaling, and correctly interpret what they tell you.

KANTAR TNS

All Customer Journeys become more digital. What does this mean for Customer Experience Management?

Wednesday, 26/10/2016, 12.30-13.15, Room 2 Presented by: Dr. Peter Pirner, Practice Head Customer Strategies Thanks to digitalisation, customer journeys are subject to constant change in almost all sectors. This demands, on the one hand, more agile organisational forms and, on the other hand, a systematic, indicatorbased management of the CX transformation process. This process can be supported effectively through the use of new technologies and research approaches. Kantar TNS examines some of the central challenges for research in a tangible and practical way, and suggests both tried-and-tested and future solution options.

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Workshops by Exhibitor A–Z Lightspeed GMI

Navigating the Path to Truth Wednesday, 26/10/2016, 10.45-11.30, Room 4 Presented by: Alex Wheatley, Research Innovator When it comes to a question like how much we drink it’s hard enough to be honest to ourselves let alone we give honest answers to an online survey. So how do we get our respondents to tell you the truth? This is the question Lightspeed GMI has sought to answer. Exploring various question techniques and survey narratives, Alex Wheatley presents some innovative ideas on the best ways to get to honesty.

Lightspeed GMI

Video Research will drive Emergence of Mass Qual Thursday, 27/10/2016, 14.45-15.30, Room 1 Presented by: Frank Kelly, Sr. Vice President, Global Marketing & Strategy Can quantitative research simultaneously identify new insights and confirm market opinions? Can video play a role in quant research? Yes it can! Through the creative use of video open ends, you will see that quantitative research can uncover deep insights while also providing the market underpinnings we rely on. We will illustrate how to use techniques to identify respondents with unique and important opinions about the study subject and you will learn how to use video input like other data sources.

Linkfluence

“Yo momma, brotha!” From analogue to digital: How social-media research is sensibly supplementing the classic measuring Thursday, 27/10/2016, 09.45-10.30, Room 1 Presented by: Felix Scherrer, Director Research, Head of Online Research Offline campaigns are often subject to online discussions and can lead to far-going additional reach. However, this does not always work out. To find out what effect “analogue campaigning” has on the social web, measurements ought to be supplemented by some social-media research. The continuous monitoring of all channels in the social web will lead to precise findings as to the acceptance or rejection of a campaign. This work shop describes the challenges, opportunities and methods of social-media research, taking #assyoure as a case study.

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RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW

MaritzCX

Give a Voice to the Silent Majority of Your Customers – Proactively recover customers at risk, even before the customers are aware of it Wednesday, 26/10/2016, 15.45-16.30, Room 1 Presented by: Oliver Skeide, Business Services Director Giving voice to the silent majority: traditional customer surveys are facing an increasing reluctance on the part of the population to provide answers. At the same time, websites, blogs and various social media platforms are being used increasingly to share experiences with others. How can customer experience management continue to be effective in the face of these developments? We present innovative approaches you can use to predict the future behaviour of customers who do not take part in surveys.

Meta4 Insight / Protobrand

Qualitative Quantified: Fully Automated with Meta4 Insight Wednesday, 26/10/2016, 16.45-17.30, Room 7 Presented by: Anders Bengtsson, Ph.D., CEO A hands-on demonstration of Meta4 Insight®, an online survey platform that automates the collection of in-depth qualitative data from hundreds of respondents to uncover their deep-seated feelings and emotions.

The platform uses built-in advanced text analytics to enable a quantitative assessment of salient themes. It automatically generates shareable outputs, visualised with insightful image clouds. Actionable insights are presented for various research applications such as concept and communications testing, segmentation, and brand equity/ tracking.

mo‘web research

Online research – infinite possibilities & infinite pitfalls – an introduction to current trends and innovative methods of online research Thursday, 27/10/2016, 15.45-16.30, Room 1 Presented by: Moritz Kisselbach, Senior Project Manager Which trends online influence market research and what is the effect of innovative methods on day-to-day research routines? Moritz Kisselbach will speak about the foundations of online research and how it is altered by innovation.

RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW

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Workshops by Exhibitor A–Z Motivaction

How global marketers can fuel growth at the ease of a click: Explore, segment and profile your target audience fully automated Wednesday, 26/10/2016, 15.45-16.30, Room 5 Presented by: Martijn Lampert, Program Director Mosta Ben Sellam, Business Development Director Gamification and automation are key to the future of market research. Based on our global market research program we launched a cutting edge app for marketers: the World of Glocalities. The app provides key insights for defining glocal branding strategies, international segments and target audience profiles faster, smarter and at half the cost. Join us on a journey exploring the consumers of power brands like Nike and Airbnb and be inspired by what drives Millennials around the globe.

Netquest

How to create better research solutions by combining behavioral data and survey data collection Wednesday, 26/10/2016, 09.45-10.30, Room 6 Presented by: Andreas Wech, International Sales Director In order to get a complete view of the consumer, brands should rely on holistic research methods, that connect different sources of data. Evidence already exists that survey based data collection combined with passive data collection helps to generate the full picture of online consumer behavior. We aim to provide insights about how to combine both methods. We specifically want to go into the experience of consumers and the importance of carefully protecting their personal information and at the same time preserve the utility of the data collected.

Prediki Prognosedienste

Crowdsourcing: The Future of DIY-Research Wednesday, 26/10/2016, 09.45-10.30, Room 7 Presented by: Hubertus Hofkirchner, Chief Futurist The pressure is on for corporate researchers. Internal clients ask for ever faster and cheaper and more accurate insights. The only answer is: “Pick two!” Or is it? Learn how to to save time and money and improve accuracy by tapping the collective intelligence of panelists or in-house respondents or both. How to reveal what they really mean with the implicit “Prediction Question” technique. And how gamification feedback grows your crowd‘s collective IQ for uncannily accurate results.

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RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW

Produkt + Markt

Step back. About 10 rules for better ideas.

Wednesday, 26/10/2016, 10.45-11.30, Room 1 Presented by: Heiner Junker, Managing Partner Heiner Junker explains and illustrates how arresting ideas can be successfully developed. Based on the results of countless innovation projects he demonstrates why you need rules to break rules, why openness without limits never works, and how it is possible to benefit from bad ideas.

Q | Agentur für Forschung

How to speak GenZ – up-close and personal with Generation Z. Ethnographic approach to understand what makes GenZ ‘tick’ Wednesday, 26/10/2016, 09.45-10.30, Room 2 Presented by: Kerstin Klär, Founder and Managment Director Q | Agentur für Forschung; Marco Gruhn, Head of Insights GSA and FRITS, Anheuser-Busch InBev Every era moulds the next generation in a different way. Generation Z is the first generation that grew up fully digitally, and it represents a huge challenge for brands and product developers. Together with Anheuser-Busch InBev, we asked what makes this generation tick. How do they think about products and brands, and what messages can be used to move them? Through in-home visits, consumer safaris, workshops and meet-my-friends sessions, we have got to know Generation Z, and have recorded their living environment, identities and lifestyles in video clips.

Qualtrics

Building True Customer Centricity with AGCS: How to Deliver Success Within a Complex Global Organisation Thursday, 27/10/2016, 10.45-11.30, Room 7 Presented by: Sebastian McClintock, Senior Global Customer Experience Analyst, Allianz Global Corporate & Specialty (AGCS) Kalle Harnos, Enterprise Director DACH, Qualtrics Join Allianz Global Corporate & Specialty (AGCS) and Qualtrics for a fast paced workshop looking at the CX evolution of AGCS from uncoordinated local efforts to a globally aligned consistent program. Sebastian will share the challenges, key lessons learned and the major success drivers to coordinate the participating 22 hub countries in building true customer centricity groupwide. You will leave with an insight into setting up for success with the key strategic and tactical applications required to thrive in a global CX market.

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Workshops by Exhibitor A–Z Questback

See the world out of the customers’ eyes: Combining emotion measurement with customer feedback Thursday, 27/10/2016, 15.45-16.30, Room 2 Presented by: Martyna Lochstet, Research Consultant, eye square GmbH Sebastian Brix, Sales Consultant, Questback GmbH The synergy of implicit market research and explicit feedback offers us a 360-degree view of the consumer. In this workshop new methods of measuring attention and emotions are presented. On the basis of clear case examples, eye square and Questback demonstrate application fields for the measurement of eye movement and emotional reactions, and explain what added value feedback can offer. In addition, they present the key success factors for a trouble-free webcam measurement project.

Research & Results

Panel discussion: Market research – past its sell-by date or innovative problem-solver?

Wednesday, 26/10/2016, 10.45-11.30, Room 2 Moderated by: Dieter Korczak, Sociologist and Entrepreneur What value does market research offer today? And where will the next few years lead us? Will market research still be needed at all in an age in which companies have enormous databases at their disposal at zero cost? Answers to these questions are provided by leading figures from the large institutes and from the client side, moderated by veteran industry expert and former president of the world association Esomar Dieter Korczak.

For more information see page 7

Research Now

The Mobile Imperative: Insights into How the Marketing Research Industry Has Fallen Behind – and How to Make Up for Lost Time Thursday, 27/10/2016, 10.45-11.30, Room 1 Presented by: Achim Schöneich, Vice President Client Development Mobile, mobile, mobile; everyone’s talking about mobile. It’s now impossible to imagine a market research industry without mobile capabilities. This makes innovation and transformation in data collection essential.

In this workshop, Research Now, through its own Mobile Research Score™ Rating System, shows, - to what extent surveys are already mobile-compatible, - what issues must be considered in mobile surveys, - how traditional surveys can be made mobile - and why “mobile-first” participants are so important.

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RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW

respondi

Hey, I’m not stupid! There is a reason for the new consumer to trust retailers more than manufacturers Thursday, 27/10/2016, 12.30-13.15, Room 1 Presented by: Jonathan Heinemann, Senior Sales Manager, respondi AG Ralph Ohnemus, CEO, K&A BrandResearch AG The relationship of trust between consumers, brands and retailers is changing radically, and so are the methods of tracking these changes. Discover how respondi and K&A BrandResearch are using qualitative insights from psycho-dramatic war games with consumers to condense the results of a representative study into a trading experience. You will learn about fascinating methodologies and gain genuine insights into all aspects of touchpoint-related retail support.

rheingold salon

Tabloid lies, advertising hype and false promises – or the emotionalising of information and reason. The fight for truth and clarity Wednesday, 26/10/2016, 15.45-16.30, Room 2 Presented by: Jens Lönneker, Owner and Managing Director The information behaviour of our society has changed dramatically. People are increasingly allowing themselves the freedom to express contradictory opinions, as if on a whim. Inherent contradictions have become socially acceptable. But what triggered this change? How are opinions formed today, under the influence of the new information channels? Who exerts influence over those opinions? Who do people trust? And what does that mean for marketing and communication departments? With case examples from the automotive, energy and food industries.

Rogator

“mobile first“? – Inventory of mobile market research Wednesday, 26/10/2016, 13.30-14.15, Room 1 Presented by: João Filipe Baigger, Senior Consultant Jochen Knöller, Consultant The market research sector is currently undergoing enormous change as a result of mobile internet and the rapid spread of communication devices such as smartphones and tablets. This trend will continue and will leave its mark. Using a range of examples, we show how influential the smartphone participant has already become, what the consequences of that are for carrying out studies, and what technical prerequisites this entails.

RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW

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Workshops by Exhibitor A–Z SKIM Group

Bundling – a new approach using Menu Based Conjoint Wednesday, 26/10/2016, 16.45-17.30, Room 6 Presented by: Wessel Roose, Research Manager Service providers (e.g. financial institutions, telecom companies) may try to increase their revenue by crossselling additional services to their current customers. One way to achieve this is offering multiple services in a “bundle” and make the bundle attractive to customers by offering it at a discount. The research question in this workshop is how to define bundles and how to optimize revenue by bundling. We will base this on a new approach using Menu Based Conjoint (MBC).

SKOPOS CONNECT

Use Case BSH – agile research within insight communities Thursday, 27/10/2016, 14.45-15.30, Room 2 Presented by: Martin Grupe, Managing Director Oliver Kern, Managing Director These days market research must not only be fast, it must, above all, be carried out “with” the customer rather than “for” the customer. This not only requires new, digital methods, but also a customised working method. On the basis of selected case examples, we show how companies can strike out in new directions with insight communities to better understand their customers and to optimise the customer experience.

Vocatus

Behavioral pricing: a fresh perspective that goes beyond value-based pricing Wednesday, 26/10/2016, 09.45-10.30, Room 1 Presented by: Dr. Patrick Strunkmann-Meister, Member of the Management Board It’s possible to achieve significantly higher margins in B2C and B2B with behavioural pricing than with the traditional “value-based” approach, which is based on a “rational” customer. The challenge, however, lies not only in empirically determining the optimal price, but also in holistically implementing an appropriate strategy within the organisation. This session presents both challenges and solutions using case studies and best practice examples.

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RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW

Vocatus

B2B-Pricing – out of traditional ways Thursday, 27/10/2016, 13.30-14.15, Room 2 Presented by: Johanna Tauber, Senior Director Pricing in B2B markets is characterised by several challenges: divided decision-making roles, commoditised products, obscure discount systems, price lists that are often simply ignored, and complex sales structures.

This presentation puts forward a research approach that overcomes these challenges and goes beyond traditional price research approaches. Concrete examples are used to show how an improved price strategy can be formulated through a correct understanding of decision-making processes and power structures.

Wakoopa

How to supercharge your research with passive metering Thursday, 27/10/2016, 13.30-14.15, Room 7 Presented by: Simon van Duivenvoorde, Managing Director Understanding consumer online behaviour is a major challenge for brands and has resulted in changing requirements for market research. Adding cross-device behavioral data to your research design can help to better understand the millions of moments in a consumer’s life. It provides brands with powerful insights to inform important business decisions. Combining behavioral data with other data sources can also increase survey relevance, reduce survey length and improve the overall research experience.

RESEARCH & RESULTS 2016 – THE MARKET RESEARCH SHOW

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Information Event venue

Food and beverages

MOC Convention Center Entrance hall 1 Lilienthalallee 40 80939 München, Germany www.moc-muenchen.de

The rheingold salon bistro and the Cross-tab bistro are located in the exhibition halls.

Event date Wednesday, 26 October 2016, 9.00 to 18.30 Thursday, 27 October 2016, 9.00 to 18.00

Visitor registration Check in counters for visitors with and without pre-registration and the cloakroom are located in the lobby of hall 1. Both the exhibition hall and the workshop rooms are easy to reach from here.

Internet Lounge Free internet terminals and WiFi access are available in the Rogator internet lounge in hall 2.

Charge & Read Area At the K&A BrandResearch Charge & Read Area in hall 2 visitors and exhibitors can recharge their Smartphones, iPhones and iPads for free. There are also free special interest magazines available to take away.

Special interest magazines Special interest magazines of our media partners are available for free at stand 124-1.

Trade show organiser The organiser office is located next to the lobby of hall 1.

Press Journalists can accredit themselves at the organiser office. The press room is located next to it.

Organiser Reitmeier Input Management Services GmbH Haldenbergerstraße 28 80997 Munich, Germany Tel. + 49 (0) 89/14 90 27 9-0 Fax + 49 (0) 89/14 90 27 9-29 E-mail info@research-results.de www.research-results.com Managing Directors: Hans Reitmeier, Heinrich Fischer, Martin Sippel

Free WiFi Access available at the Rogator Internet-Lounge

Photography

Art Director & Grafic Design

Dominik Münich Photography, Grasbrunn www.dominikmuenich.de

Brain Pirates Gmbh · Dagmar Dreßler, München www.brainpirates.de

Print

Nicole Nowak www.nicole-nowak.de

C. Maurer Druck und Verlag, Geislingen/Steige www.maurer-online.de

20|20 2x4 3 MARKET DIMENSIONS 3Q Global A bis Z Dialoge A.I.M.R.I. Acumen Fieldwork ADM e.V. AIM ALMARES ASKi ASKi-Data Askia Big Sofa Bilendi Bitkom Research Blueocean Market Intelligence BOMI Borderless Access BVM C&C Market Research CIDO Research Cint Clear Seas Research cluetec cognesys comrecon Confirmit CoolTool Cross-Tab CSS/datatelligence Dapresy DataExpert dataSpring Dr. Haspel & Partner Teststudio E-Tabs EARSandEYES EFG Worldwide Equipe Research ESOMAR eye square EYEVIDO FDFgroup Fieldwork Fine Research Five Research FOCUS Marketing Research FocusVision Foerster & Thelen Feldservice Foerster & Thelen Teststudio

215 234-1 131 200-1 146 246-3 254 121 229-2 220 240 237-1 138 134-2 164 260-2 226-5 246-7 237-2 123 145-1 169 155 241 178 261 231 101 204 251 246-2 142 111-2 259 112 248 150 124 235-4 120 224 118-2 260-1 134-1 228 147 243 203 112 112

IKM / Think Global Qualitative

133

Produkt + Markt

159

infas

156

Provalis Research

206

infas 360

158

PSYMA GROUP

110

INFO Research Group

141

Punkt Teststudio

114

Ingress

113

Q | Agentur für Forschung

211

Initiative Markt- u. Sozialforschung e.V. 128-2

Q-insights

246-4

INNOFACT

161

Qualtrics

119

Inquiry Market Research

217

quantilope

105

INSA-CONSULERE

118-1

Questback

165

Inter-View Partners

127

Quirk's Media

226-3

Interrogare

154

QUOVADIS

140

iPanel Online

232

Rakuten AIP

128-1

Ipsos

115

Random Dynamic Resources

246-6

ISM GLOBAL DYNAMICS

238

rc - research & consulting

175

Issues & Answers

252

Research & Results Magazin

225-4

JMP / SAS Institute

226-4

Research Now

168

JTN Research

209

respondi

214

Jupiter MR

246-5

RIECKE

249

Kadence International

244

Rogator

173

KANTAR TNS

160/162/163

RONIN

202

KERNWERT

172

Rosenthal Research

112

keyfacts

170

Rosetta Studio

200-2

konkret

213

run-e

219

Krämer Marktforschung

169

Russian Research Hub

118-3

KREALINKS

225-3

SALT

260-1

Language Connect

216

Sample Answers

246-10

LexisNexis

223

Sample Solutions

257

LEYHAUSEN Gruppe

235-2

Schlesinger Associates

103

LEYHAUSEN Middle East

235-1

Schmiedl Marktforschung

103

LEYHAUSEN Research Africa

235-3

SIS International Research

246-9

Lightspeed GMI

171

SKIM Group

180-2

Linkfluence

207

SKOPOS GROUP

152

Liveloop

229-1

Sky Consulting

236

m-s TESTSTUDIOS

114

SMI - SensoMotoric Instruments

201

MADE IN SURVEYS

225-1

SoapBoxSample

226-1

MANAGEMENT MONITOR

117

SOCIS MR

253-2

MANUFACTS

109

Spectos

135

MaritzCX

106

SSI - Survey Sampling Germany

167

Markelytics Solutions

256

Statista

129

Market Cube

233

Statistisches Bundesamt

126

MARKET phone

159

STURM und DRANG

229-1

market-i

246-11

Survalyzer

143

MarketSense

220

SVP Deutschland

117

Meta4 Insight / Protobrand

130

Swift Prepaid Solutions

227

metoda

136

Talk Online Panel

231

MindTake

231

Telemark Marketing

231

MITTEL

217

TEMA-Q

104

mo'web research

100

The Neuromarketing Labs

218

Motivaction

145-3

Tiburon Research

225-2

MSR Insights

176

Tobii Pro

116

G3 Translate

246-1

Nebu

226-2

Toluna

180-1

GapFish

205

NETQUEST

137

Trusted Talent

129-1

Gazelle Global

242

nextpractice

179

uberMetrics

136

GDCC

258

NIPO Software

239

Union Panels

255

GESIS

122

NMS Market Research

125

verbaco systems

221

GESS Group

139

Nordic Viewpoint

234-2

VMÖ

231

GfK

157

NORDLIGHT research

107

Vocatus

149

GIM

222

Norstat

177

Voxco

148

GlobalNR

145-3

OfficeReports

225-5

Wakoopa

247

GMO Research

246-12

Opinions

111-1

webfrager

112

Homburg & Partner

210

PAYBACK

166

YouGov Deutschland

153

Honestly

253-1

planung & analyse

145-2

ZappiStore

230

IfaD

151

POLLION

144

Affectiva

252-1

IFF International

208

Prediki Prognosedienste

102

Floor plan

Floorplan Trusted Talent

Meta4 Insight 3 MARKET Protobrand DIMENSIONS

129-1

130

IKM

131

Workshop Room 7

133

Rakuten AIP

128-2

136

134-2 Fieldwork

Motivaction

Initiative Markt- und Sozialforschung e.V.

planung & analyse

NETQUEST

137 139

134-1

GlobalNR

Statista

InterView Partners

135

uberMetrics

145-3

128-1 129

metoda

Spectos

Big Sofa GESS Group

145-2 POLLION

144

127 Dapresy

ADM e.V.

ESOMAR Russian Research Hub

GESIS

120

121

122

118-1

EFG Worldwide

Qualtrics

MANAGEMENT MONITOR

117

Survalyzer

143 145-1

142

124-1 124

SVP Deutschland

C&C Market Research

Statistisches Bundesamt

123

119

118-2

Tobii Pro

126

118-3

EYEVIDO

INSACONSULERE

BVM

125

116

146

Special interest magazines A bis Z Dialoge

Five Research

rheingold salon Bistro

147

NMS Market Research

Voxco

148 EARSandEYES

Ipsos

115

Vocatus

150

IfaD

149

151

170 YouGov Deutschland

152

114 m-s TESTSTUDIOS

Ingress

SKOPOS GROUP

Punkt Teststudio

169

Research Now

Krämer Marktforschung CIDO Research

168

keyfacts

153

113 Foerster & Thelen Dr. Haspel & Partner Teststudio Rosenthal Research webfrager

112

DataExpert

111-2

154

PAYBACK

Interrogare

Cint

167 166

155

Opinions

SSI Survey Sampling Germany

Rogator

173 177

111-1 165 156 MANUFACTS

110

157 107

MaritzCX

infas 360

162

MARKET phone

106

104 TEMA-Q

5

103

102

Schmiedl Marktforschung Schlesinger Associates

Prediki Prognosedienste

To workshop venues 1-3

161

101 Confirmit

nextpractice INNOFACT

160

105

Kantar TNS

Kantar TNS

159

Norstat

163

Kantar TNS

158

Produkt + Markt

Questback

164

GfK

NORDLIGHT research

quantilope

Bilendi

infas

PSYMA GROUP

109

179

100

Hall 1

mo‘web research

5

Entrance

Lobby Forecourt

5

Entrance

Askia

138

261

Bitkom Research

SALT

260-2

140

Honestly

141

Workshop Room 4 Cross-Tab Bistro

SOCIS MR

259 dataSpring

Acumen Fieldwork

E-Tabs Markelytics Solutions

AIMRI Village 246-11

255 GMO

246-12 244

ALMARES

238

237-1

220

237-2

235-2

run-e GIM

175 rc - research & consulting

176

Inquiry

222

235-4

Blue-

2x4

226-5 ocean

Market Cube

ZappiStore

230

236 231

207

IFF International

Q | Agentur für Forschung

Provalis Research

JTN Research

Homburg & Partner

Toluna

SKIM Group

3Q Global

200-2 Rosetta Studio

201 SMI SensoMotoric Instruments

226-3

228

202

229-2 STURM und DRANG Liveloop

RONIN

FocusVision

Swift Prepaid Solutions

224 eye square

205

203

Fine Research

Quirk‘s Media

AIM

OfficeReports GapFish

210

200-1

SAS Institute

Nebu

226-2

Linkfluence

211

214

226-4 JMP/

226-1

respondi

178

180-2

VMÖ comrecon MindTake Telemark Marketing Talk Online Panel

206

20|20

180-1

K&A BrandResearch Charge & Read Area

229-1

216

215

Market Intelligence

233

232 iPanel Online

208

209 cluetec

Workshop Room 6

213 konkret

Language Connect

CSS/ datatelligence

246-1

234-1

Nordic Viewpoint

LEYHAUSEN Gruppe

217

Mittel Market

MSR

LEYHAUSEN Middle East

Equipe Sky Research Consulting

The Neuro- 218 marketing Labs

G3 Translate

Qinsights

LEYHAUSEN Africa/ 235-3 Nigeria

219

KERNWERT

246-3 246-2

234-2 235-1

Borderless Access

MarketSense

172

246-4

ASKi

ASKi-Data

ISM GLOBAL DYNAMICS

Dynamic Resources

A.I.M.R.I.

240

Sample Answers

246-6 Random 246-5

Clear Seas Research

239 221

246-10 246-7

241

223

verbaco systems

246-9

Jupiter MR

242

LexisNexis

Workshop Room 5

SIS

BOMI

243 Gazelle Global

NIPO Software

171

market-i

FOCUS Marketing Research

Kadence

Rogator Internet Lounge

249

247

Union Panels

256

Lightspeed GMI

RIECKE

Wakoopa

248 257

CrossTab

251

254

Sample Solutions

INFO Research Group

252-1

253-2

GDCC

258

Affectiva

252

260-1

253-1

QUOVADIS

Issues & Answers

FDFgroup cognesys

Kiosk

e

Kiosk

Research & Results Magazin

227 225-3 225-5

SoapBoxSample

KREALINKS

Tiburon Research

225-2 MADE IN SURVEYS

225-4

204

Hall 2

CoolTool

5

Entrance

225-1

5

Entrance

Version at time of printing

2

3

Workshop Rooms

1

Bistro 1

Foyer

Entrance Hall 1

Lilienthalallee

Organiser Office

4 5 6

TAXI

Charge & Read Area

Workshop Rooms Bistro 2

Entrance Hall 2

Internet Lounge

Check-in

Exhibition halls

Forecourt

7

Workshop Room

General Overview