Research & Results - Event Guide 2017

Insight innovation 25-26 October 2017

MOC Munich ¡ Germany

Exhibitor List

with Product Categories Page 14

Floorplan Page 44

Workshop Program

with Topical Categories Page 20

Event Guide Main Sponsor

Special Thanks to Our Sponsors

Main Sponsors

Visitor Bags

Happy Hour

Visitor Registration

Trade Show Bistro Hall 2

2

Visitor Survey

Lanyards

RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW

Trade Show Bistro Hall 1

Visitor Survey

Charge & Read Area

WiFi

Internet Lounge

Welcome to Research & Results 2017! „Insight Innovation“ is the motto of Research & Results 2017. And can there be a better reason to visit the Research & Results than to find out what‘s new in the industry?

The quickest way to gain an overview of the top innovations in market research this year is to go straight to Hall 2, to the all-new Innovation Area. Here, exhibitors will be presenting the innovative highlights from the industry in rapid-fire slots from 10 a.m. on both show days.

You can go more in-depth and follow your own specific preferences by attending one of the 104 workshops being held by well-known specialists parallel to the show. New this year: workshop rooms 7 and 8 in Hall 3 (access through Hall 2). Let yourself be inspired here by expert know-how on new topics, tools and approaches that you can then convert into your own personal business success.

And last but not least: Make new contacts from all over the world and refresh existing ones – with 179 exhibitors from 25 countries, the Research & Results again offers the biggest networking platform in the world for the market research industry.

We wish all visitors and exhibitors two fantastic and successful show days, with great meetings and innovative, profitable ideas!

Free WiFi powered by

Hans Reitmeier

Heinrich Fischer

Martin Sippel

RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW

3

Content Sponsors................................................................ 2 Welcome............................................................... 3 Content................................................................. 4 A Truly Global Event .............................................. 5 Happy Hour | Research Club................................... 6 NEW

Innovation Area.................................................. 7 Program Innovation Area........................................ 8

NEW

Food & Action .................................................. 10 Exhibitor List with Product Categories....................................... 14 Workshop Program Wednesday, 25 October 2017............................... 20 Thursday, 26 October 2017................................... 22 Workshops by Exhibitor A-Z............................ 24 Notes................................................................... 40 General Information ............................................ 41 General Overview................................................. 43 Floorplan............................................................44

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RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW

No Need to Speak German – Speak English!

Research & Results is a truly global event u Practically all visitors and exhibitors speak English.

So do not hesitate to address everybody in English. u Visitor signage is usually bilingual German-English. u 26 workshops taking place in rooms 1 and 2 will be simultaneously interpreted into English. u 20 more workshops are held in English (marked in the workshop schedule). u 6 presentations in the Innovation Area are held in English (marked in schedule). u Information on contents of workshops presented in German are available at the stand of the presenting company. u

Full trade show information including exhibitor profiles in English can be found on research-results.com

The Info Point

located in the entrance hall, will assist you in case of questions or language problems.

RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW

5

Research Club

on 25 October 2017 Again this year on the first night of the show: the popular get-together for all Research & Results participants – the Research Club.

Information and registration for this international market research networking event at www.theresearchclub.com

Happy Hour

on 26 October 2017 The perfect way to end the show: our Happy Hour starting at 4.30 p.m. on day two in the Bistro in Hall 1. Research & Results invites you to enjoy a glass of your favorite beverage and toast a successful event.

Free for all visitors to the show!

With friendly support by:

Media Partners

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RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW

NEW IN 2017

the Innovation Area Revolutionary technology, new methods, more profound insights – what are the top innovations in market research?

In an open forum in Hall 2, exhibitors will be presenting the innovative highlights in the industry in rapid-fire slots on both show days. Don‘t miss it!!

RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW

7

Program Innovation Area Wednesday, 25 October 2017 Presented by *

Lunch Break

8

* Held in English RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW

Thursday, 26 October 2017 Presented by

Lunch Break

RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW

9

Borderless Access VR-Action and Big Prices Get an immersive VR experience to #TAPPtheMind of the consumers like never before.

All Day on Both Show Days Stand 253

Borderless Access VR-Action and Big Prices Be a winner at our booth with amazing prizes for an amazing contest.

All Day on Both Show Days Stand 253

EARSandEYES Research & Refresh – Frozen Drinks to Stay or Go Strawberry smoothie and frozen cappuccino from the Slushboy.

All Day on Both Show Days Stand 150

GapFish Take a Sweet Break!

We look forward to your visit and stimulating discussions over gummy animals, etc.

All Day on Both Show Days Stand 205

GfK VR@GfK – Experience Our Spectacular Virtual Reality Live Demo Immerse yourself in a virtual world that will change our industry: A personal VR demo from VR experts, including our Alexandra Chirilov – winner of the ESOMAR Award 2017.

All Day on Both Show Days Stand 157

IFF – International International Drinks & Snacks Cloudy cellar beer and pretzel breadsticks from Bavaria – Pale ale and wine gums from Great Britain – Red wine and olives from Italy.

Wednesday from 5 p.m · Stand 208

10

RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW

IFQM Ero-epic Discussions over a Typical Viennese ”Kipferl“ Breakfast We discuss the ”Ero-Epic Meeting“ method over a Viennese white coffee and sweet Kipferl biscuits.

Wednesday, 11.30 a.m. · Stand 242

IFQM A Blind Tasting of Cheeses from Bregenz Which cheese from Lake Constance tastes best? We‘ll find out without looking, in small group discussions to round off the first day of the show.

Wednesday, 4.30 p.m. · Stand 242

inquiry Market Research New markets, new tastes: enjoy a traditional Eastern European drink Mead testing – Mead is a honey-based traditional eastern European liquor, good for cold autumn days!

Wednesday, 3 p.m. · Stand 217

intelliGO Become a “Real“ Biker with Augmented Reality We are going to show one 1:1 Triumph motorcycle to be the “real time subject” of a small Augmented Reality application.

All Day on Both Show Days Stand 125

Interrogare Magical Insights – We Take a Live Look into the Heads of our Visitors!

Close-up illusionist Philo Kotnik will baffle and amaze our visitors, with a very special experience.

All Day on Both Show Days Stand 154

keyfacts Healthy and Fresh With fruit salad this year, and salmon snacks to round off the day.

All Day on Both Show Days / Wednesday from 5 p.m. · Stand 170

&Action

Food

There’s a lot on offer at the exhibitor booths, too.

Enjoy snacks, refreshments and fascinating activities!

RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW

11

Lucid Win with Lucid!

Come meet our team and enter your business card to be eligible to win a Google Home Device. Two winners will be drawn at midday on October, 26.

Thursday, 12 midday · Stand 225

mo‘web research Fun and Games, Statistics, Forecasts – All in Real Time Experience a playful approach to market research, forecasting and reality, with our marble run.

All Day on Both Show Days Stand 100

PARC Learn More about our Custom-designed Knowledge Management System We’ll be showering guests with free, brightly colored PARC frisbees, tote bags, 1GB USB drives and snazzy PARC pens – as well as pouring schnapps to celebrate our new friends!

All Day on Both Show Days Stand 136

Prediki Prognosedienste Win a Prize with Your Forecast!

We will be giving away 5 copies of ”The Market Research Revolution“ to the lucky winners among all those who dared to make a prognosis on the development of the industry on Prediki.

Thursday, 12 midday · Stand 102

PSYMA GROUP Experience Our IMPULSEs at Research & Results Fine organic cocktails – out of the ordinary and vibrant.

PSYMA GROUP

All Day on Both Show Days Stand 110

Experience Our IMPULSEs at Research & Results Psyma impulse sessions and more with VR glasses.

Wednesday, 3 p.m. · Stand 110

12

RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW

Research Now Secret Mission

Research Now Mission: Reward Load up on energy for your next mission with a glass of champagne and treats from an exquisite chocolate fountain. We look forward to your visit.

Have yourself drawn as a cartoon special agent, or try your luck with our one-armed bandits and win gadgets that are indispensible in any suitcase.

All Day on Both Show Days Stand 168

Wednesday, 4 p.m. · Stand 168

respondi Finger Lickin‘ Good – Respondi Street Food The burrito gang serves its multiple-awardwinning street food:

Spiegel Institut Cool Down, Dive In and Win! • Get your free ice cream in a cone!

• Immerse yourself in the VR world!

• Win a CPUX seminar at our academy!

Tex-Mex specialities and 24-hour pulled beef, tender chicken breast and home-made barbecue sauce.

Wednesday from 4.30 p.m. · Stand 214

All Day on Both Show Days Stand 245

TEMA-Q Virtual Reality ”Conquer the Peak“

Statista Guess Your Champagne

A virtual climb in the mountains.

All Day on Both Show Days Stand 104

We offer all visitors and exhibitors the chance to win a 1.5 l bottle of Moët champagne. The best tip wins.

All Day on Both Show Days Stand 132

RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW

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277

Affectiva

248

AIMRI / Insights Association

259-5

ALMARES

220

AMR Research

243

ASKi

251

ASKi-Data

251

Askia

138

B2B International

249

Bilendi

164

BOMI

259-9

Borderless Access

253

BVM

123

C&C Market Research

145-1

CIDO Research

169

Cint

155

cluetec

178

cognesys

273

comrecon

240

Confirmit

149

CoolTool

204

Critical Mix

239

Crowdtech

118-1

CSS/datatelligence

259-2

Dapresy

142

Data Diggers

133

14

rc h

ea

se

Re

tR

es

d

ld

121

Adwired

Fi e

ADM e.V.

Tr en

Bus in front of Hall 1

ke

146

ACE-International

ar

A bis Z Dialoge

M

200-1

ar

Stand No

3Q Global

M

Exhibitors

ke

tR

es

ea

rc h

A ge

A to Z

nc y ar Con (Fu w ll ch s Se ul Te ork ta rv st nt ic St Org e) ud an O io iz nl at in io e n Pa D at ne a Co l P ro M l v a r lec t io ide ke r n t Re H /A ar s na ea dw ly rc ar h s Bi e So is / g / D T f t w V is ec at hn a ua ar D ig e liz ic al ita at Eq lM io n A ui ea ss pm oc su en ia re tio t m Pu e n bl / O nt is / h M rg O t h er / on an er M it o is at ed r in io ia g n

Exhibitors 2017

RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW

es ea t R rch Tr es A en ge e d nc Re arc h Fi y se el C on (Fu d w ar ll ch s Se ul Te ork ta rv st O n ic t St rg e) u a di O ni nl o za in t io e n Pa D at ne a l Co Pr ov M l a r lec t io ide ke r n t Re H /A ar na d w s ea ly rc ar h si Bi e g / T Sof s / D t w V is ec at hn a ua ar D ig e liz ic al ita at Eq lM io n A u ea ss ip oc m su en ia re tio t m Pu e n bl / O nt is / M rg O her th on an er / M it o is a ed r in t io ia g n

tR

demandi

154

DI Marketing

221

DigitalMR

232

Dr. Haspel & Partner Teststudio

112

E-Tabs

264

EARSandEYES

150

Equipe Research

247-4

eye square

224

EYEVIDO

118-2

Fieldwork

134-1

Five Research

147

FocusVision

105

Foerster & Thelen Feldservice

112

Foerster & Thelen Teststudio

112

FRC Hong Kong

261

Full Colour Research

219

G3 Translate

259-3

GapFish

205

GDCC

272

GESS Group

139

GfK

157

GIM

222

GlobalNR

145-3

GMO Research

259-4

Homburg & Partner

210

Honestly

268

IfaD

151

ke

234

ke

130

dataSpring

ar

DataLion

ar

111-2

M

Stand No

DataExpert

M

Exhibitors

RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW

15

141

Ingress

113

rc h

ea

se

Re

tR

es

d

ld

156

INFO Research Group

Fi e

infas quo

Tr en

158

ke

242

infas 360

ar

IFQM

M

208

ar

Stand No

IFF International

M

Exhibitors

ke

tR

es

ea

rc h

A ge

A to Z

nc y ar Con (Fu w ll ch s Se ul Te ork ta rv st nt ic St Org e) ud an O io iz nl at in io e n Pa D at ne a Co l P ro M l v a r lec t io ide ke r n t Re H /A ar s na ea dw ly rc ar h s Bi e So is / g / D T f t w V is ec at hn a ua ar D ig e liz ic al ita at Eq lM io n A ui ea ss pm oc su en ia re tio t m Pu e n bl / O nt is / h M rg O t h er / on an er M it o is at ed r in io ia g n

Exhibitors 2017

Initiative Markt- und Sozialforschung e.V. 238

INNOFACT

161

Innoplexia

262

Inquiry Market Research

217

INSA-CONSULERE

116

intelliGO

125

Inter-View Partners

127

Interface Research

221

Interrogare

154

INVADE

203

Ipsos

115

iResearch Services

226

isi GmbH

256

Issues & Answers

275

JTN Research

209

Jupiter MR

259-7

Kadence International

266

Kantar TNS

160/162/ 163

KARMASIN

242

KERNWERT

172

keyfacts

170

konkret

213

Krämer Marktforschung

169

Language Connect

101

16

RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW

es ea t R rch Tr es A en ge e d nc Re arc h Fi y se el C on (Fu d w ar ll ch s Se ul Te ork ta rv st O n ic t St rg e) u a di O ni nl o za in t io e n Pa D at ne a l Co Pr ov M l a r lec t io ide ke r n t Re H /A ar na d w s ea ly rc ar h si Bi e g / T Sof s / D t w V is ec at hn a ua ar D ig e liz ic al ita at Eq lM io n A u ea ss ip oc m su en ia re tio t m Pu e n bl / O nt is / M rg O her th on an er / M it o is a ed r in t io ia g n

tR

LEYHAUSEN Research Africa

247-3

Lightspeed

171

Linkfluence

118-3

Liveloop

274

Lucid

225

m-result

254

m-s TESTSTUDIOS

114

MADE IN SURVEYS

228

management consult

177

MANAGEMENT MONITOR

117

MANUFACTS

109

MaritzCX

106

Markelytics Solutions

270

Market Cube

241

MARKET phone

159

MarketSense

220

MITTEL

217

mo’web research

100

MobOpinions

269

MSR Insights

176

NETQUEST

137

Nielsen

233

NIPO

252

NMS Market Research

124

Nordic Viewpoint

246

NORDLIGHT research

107

Norstat

153

ke

247-1

ke

247-2

LEYHAUSEN Middle East

ar

LEYHAUSEN Gruppe

ar

207

M

Stand No

LexisNexis

M

Exhibitors

RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW

17

166

planung&analyse

145-2

Point-Blank International

250

Prediki Prognosedienste

102

Produkt + Markt

159

Provalis Research

206

PSYMA GROUP

110

Punkt Teststudio

114

Q | Agentur für Forschung

211

Q One Tech

229

Qualtrics

119

QualWorld

120

quantilope

179

Questback

165

Quirk’s Media

263

QUOVADIS

215

Rakuten AIP

122

Random Dynamic Resources

259-6

rc - research & consulting

175

Research & Results Magazin

236

Research Now

168

respondi

214

Rogator

173

RONIN International

202

Rosenthal Research

112

Rosetta Studio

200-2

18

rc h

ea

se

Re

tR

es

d

ld

235

PAYBACK

Fi e

paulusresult

Tr en

136

ke

111-1

PARC

ar

Opinions

M

229

ar

Stand No

OMR Globus

M

Exhibitors

ke

tR

es

ea

rc h

A ge

A to Z

nc y ar Con (Fu w ll ch s Se ul Te ork ta rv st nt ic St Org e) ud an O io iz nl at in io e n Pa D at ne a Co l P ro M l v a r lec t io ide ke r n t Re H /A ar s na ea dw ly rc ar h s Bi e So is / g / D T f t w V is ec at hn a ua ar D ig e liz ic al ita at Eq lM io n A ui ea ss pm oc su en ia re tio t m Pu e n bl / O nt is / h M rg O t h er / on an er M it o is at ed r in io ia g n

Exhibitors 2017

RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW

es ea t R rch Tr es A en ge e d nc Re arc h Fi y se el C on (Fu d w ar ll ch s Se ul Te ork ta rv st O n ic t St rg e) u a di O ni nl o za in t io e n Pa D at ne a l Co Pr ov M l a r lec t io ide ke r n t Re H /A ar na d w s ea ly rc ar h si Bi e g / T Sof s / D t w V is ec at hn a ua ar D ig e liz ic al ita at Eq lM io n A u ea ss ip oc m su en ia re tio t m Pu e n bl / O nt is / M rg O her th on an er / M it o is a ed r in t io ia g n

tR

Schmiedl Marktforschung

103

SIS International Research

259-11

SKIM

180-2

SKOPOS GROUP

152

SoapBoxSample

257

Spiegel Institut

245

SSI

167

Statista

132

Statistisches Bundesamt

126

STURM und DRANG

274

SUPERCRUNCH by GfK

157

Survalyzer

143

SVP Deutschland

117

Talk Online Panel

144

Telemark Marketing

242

TEMA-Q

104

Tiburon Research

223

Tobii Pro

201

Toluna

180-1

TransTrans

260

VanillaWorks

218

VMÖ

242

Voxco

148

WE Fieldwork

134-2

webfrager

112

WUA!

267

ke

103

ke

271

Schlesinger Associates

ar

Sample Solutions

ar

259-10

M

Stand No

Sample Answers

M

Exhibitors

RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW

19

9.45 – 10.30

Room 1

Room 2

Room 3

Room 4

Kantar TNS

eye square

GfK

quantilope

Digital Hit or Digital Shit?

What Makes Digital Campaigns Successful

Branding to Go – Mobile Display and Video Deliver a New Brand Experience for Mobile Customers

The Reality Behind Virtual Reality in Market Research: The Feasibility for Conjoint Experiments and Car Clinics

Marketing Intelligence: How Agile Insights Empower Internal Market Researchers

in English

10.45 – 11.30

Produkt + Markt

Ipsos

Interrogare

GIM

Wouldn’t it be Cool if …

Online Communities in the Customer Journey Analysis

Meet the Millennials!

How to Communicate Effectively with Gen Y

Product and Pricing Research for Innovative Products and Business Models

We Need to Talk – Why Do Respondents Participate in Qualitative Research?

Pause 12.30 – 13.15

Research Now

13.30 – 14.15

SKOPOS GROUP

respondi

SSI

From Snapchat to Driverless Cars, Getting under the Surface of Generation Z

Only Flying is Better – Customer Experience Use Case: DER Touristik

Get Closer to the Real Reality – Respondi Product Launch

Now You See it, Now You Don’t – Measuring the ROI of Online Advertising Campaigns

Nielsen

GIM

GapFish

Dapresy

Digital Blackbox – Success Factors and Drivers for an Effective Campaign

Implicit Measures: Looking Inside the Consumer’s Mind

The Web Longtail in Focus: How to Measure Relevance in the Context of the CrossMedia Journey

Transforming Market Research Reports into Interactive Dashboard

in English

Pause 14.45 – 15.30

EARSandEYES

SUPERCRUNCH by GfK

Produkt + Markt

WE Fieldwork

Full Service vs. Automated Research – The Best of Both Worlds

Data-Driven Marketing: How to Master the Rocky Road to Data-driven Marketing Solutions

Brand|View – Brands from a New Perspective

Innovating with and for Your Customers is Now Possible with Insight Online Communities

mo‘web research

Kantar TNS

management consult

“Youth Undisguised” – Self-Perception and SelfEsteem of the Young Generation

Online Ideation – a Digital Innovation Process Explained Using the Example of App Usability

Do it Yourself Research: Challenges and Opportunities for the Market Research industry

Return on Brand Research – Brand Research that Pays Off

in English

15.45 – 16.30

rheingold salon

16.45 – 17.30

infas 360

GapFish

Ipsos

Rogator

The Future of Research I: Customer Realtime Segmentation

Digital Transformation in Market Research Vol. 1 (2017)

Beyond the Obvious.

Getting More out of Consumer Reviews with Text Analytics and Advanced Statistics

Van Westendorp Reloaded – A Modified Approach to Use the PSM-Approach for Pricing Decisions

German/English Simultaneous Translation Workshop Categories

20

Data Processing Survey Methods Customers Brand/Image

Marketing-Mix Qualitative Research Electronic Measurements

(e. g. social media, automatic measurements, web monitoring, big data)

RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW

Target Groups/Markets B2B Research O ther

(e.g. market research industry, international research, data protection)

Workshop Program · Wednesday, 25 October 2017 Room 5

Room 6

Room 7

Manufacts

paulusresult

Kernwert

Room 8 comrecon

Brand Tracking Reinvented for the Digital Age

The Net Promoter Score (NPS) Works – Insights from One of Its Inventors

More Variety! Practical Examples of Online and Mobile Qualitative Research

Semiotic Profiling – Understand your Customers and Reach Them with the Appropriate Message

Point-Blank International

mo‘web research

management consult

Confirmit

Fast and Furious – More Effects with Design Thinking Sprints

Innovation Catalyst Internet: Why You Should Research Online Too

Customer Loyalty Research 4.0

Mobile Success – Connecting Your Brand with Respondents in English

Q | Agentur für Forschung

Rogator

Skim

Homburg & Partner

From Research to Content: How We Exploit the Web Like a Goldmine for Editors and Content Production

Motivating Questionnaire Design in Times of Increasing Survey Numbers

A Swipe to the Left, A Swipe to the Right – New Implicit Method Joins Mobile Technology with System 1&2

The End of the Crystal Ball – Professional Target Planning and Market Prioritization Based on Quantified Market Potentials

Spiegel Institut

cluetec

MSR Insights

Lightspeed

Insight Action Workshop – Bridging the Gap Between Consumer Insights and Manufacturer Beliefs

Everything Perfect at the POS – How ECE Smartly Digitalizes Survey Processes With mQuest® and Their Purpose-Designed Portal Solution

Finally I Understand Our Customers‘ Needs!

Sustained Employee Mobilization through CX Management

Introducing 10 Diagnostic Techniques to Help Optimize Your Surveys in English

INFO Research Group

isi GmbH

respondi

Bilendi

Surveys in Mixed-Mode Design – Ensuring Representativeness in Times of Communication Diversity

Virtual Reality as a Bridge Between Realism and Standardization in Product and Design Tests

The Times They Are aChangin’ – New Potentials in Digital Surveys

CREATIVE.AI – Improve Creative Strategies and Tactics with Content Analysis and Artificial Intelligence-Based Driver Analysis

Survalyzer

demandi

Innoplexia

DigitalMR

The Survey Software Survalyzer for Agile Market Research

Customer Experience Management – How Viessmann Developed an Efficient Key Tool for Successful Customer Loyalty Management

Digital Markets in Times of Digital Customers – Live Monitoring and Fast Reactions.

Market Research 2.0: Fast, Activity-Oriented, Dynamic

Don’t Just Ask Questions; Harvest the Power of A.I. for Social Listening and Predictive Analytics

in English

in English

SKOPOS GROUP

Sturm und Drang

SVP / Management Monitor

cognesys

Use Case Freenet TV – Defining Uncertain Customer Journeys

Why Netflix Competes Against Red Wine – Innovation Insights with the Jobs-to-BeDone Framework

How Can I Keep an Eye on My Competitors? Case Study – Systematic Monitoring of Competitors in B2B Markets

NPS and Open Mentions – Automatic Semantic Analysis of the Customers‘s Opinion: Recognition of Topics, Assessments & Sentiment

RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW

21

9.45 – 10.30

Room 1

Room 2

Room 3

Room 4

MaritzCX

GIM

GfK

Spiegel Institut

Trend Efficiency: How to Measure the Economic Value of CX

Digital Self vs. Real Self – an Explorative Journey

I Want it All – Finding the Right Balance in Brand Building and Sales Activation to Win Over Millenials & iBrains

“Pull to Open” – An Insight into the Versatile Research Field of UX and Usability

10.45 – 11.30

Research Now

Produkt + Markt

Cint

infas quo

Voice Control is on the Rise – Can Survey Design Benefit from Audio Open Ends?

Shopper Insights – Mobile

EU General Data Protection Regulation: Are You in the Know? Learn More About the Research Organization Obligations Regarding GDPR

Analogue’s Revenge – Why Market Research in Hand Finds Gold in Every Land

in English

Pause 12.30 – 13.15

Innofact

13.30 – 14.15

eye square

Rogator

mo‘web research

Linking of Behavioural and Survey Data: Opportunities and Limits for Market Research

Please Proceed to Checkout – How Implicit Research Reveals the Decision Making Process During Online Shopping

Customer Panels – The Solution in Times of Declining Response Rates and Hard-to-Reach Target Groups?

Awards Ceremony: German Student Research Competition 2017

Nielsen

Ipsos

Kantar TNS

Interrogare

Consumer Neuroscience in Practice: Nielsen Sets New Standards in Understanding Your Consumers‘ Behaviour

The Perfect Marriage – How Artificial Intelligence and Market Research Curation Services Gain Actionable Insights

The New, Agile NeedScope: Measuring Emotions Reliably

Brand Insights 2.0 – Innovative Tools for Identifying Brand Drivers

Pause 14.45 – 15.30

Q | Agentur für Forschung

15.45 – 16.30

quantilope

SKOPOS GROUP

Affectiva

Ideas Inspired from Insights: A Collaborative Research Process for a Better Understanding of Gen Z

Agile Insights – Explicit and Implicit Tools for Real-Time Brand Management

Market Research Like Silicon Valley – User Centered and Digital

Let‘s Get Emotional: How to Incorporate Facial Responses into Your Market Research Methodology

Qualtrics

respondi

EARSandEYES

TEMA-Q

Allianz Deutschland AG: The Voice of the Customer (VoC) Incorporated into Product Innovation – with New Technology

Time to Shout?! Determine the Perfect Timing for Marketing Activities Using Big Data and Passive Measurement of Internet Use

Full Service vs. Automated Research – The Best of Both Worlds

Exploiting synergies – CRM Systems as a Platform for Customer Experience Projects

in English

German/English Simultaneous Translation

Workshop Categories

22

Data Processing Survey Methods Customers Brand/Image

Marketing-Mix Qualitative Research Electronic Measurements

(e. g. social media, automatic measurements, web monitoring, big data)

RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW

Target Groups/Markets B2B Research O ther

(e.g. market research industry, international research, data protection)

Workshop Program · Thursday, 26 October 2017 Room 5

Room 6

Room 7

Room 8

rc - research & consulting

IFF International

B2B International

Lightspeed

The Territories of Brands: Finding a Position, Seizing It and Keeping It

What Is Representative and What Is True? Survey and Response Effects of CATI vs.

CAWI Surveys in Germany and China

Use B2B Research & Never Compete On Price Again

Human vs. Machine. Only a Game Can Choose the Winner

in English

in English

Prediki Prediction Services

management consult

IfaD

Netquest

Things Change: How Prediction Markets Can Get You the Right Answer Before You Know the Right Question

The Customer On the Track – Customer Feedback Systems Using the Automotive Industry as an Example

Are They Buying or Not? More Realistic Conjoints by Modelling Pricing Psychology, Inertia and External Effects

Segmenting the E-Shopper through Behavioural Data in English

infas 360

keyfacts

GapFish

Ingress

The Future of Research II: The CASA Monitor

What is Hidden in the Middle?

The Response Behaviour of Online Survey Participants – Improving Data Quality

Digital Transformation in Market Research Vol. 1 (2017)

Ingress Live Dashboards – Dynamic, Easy to Create and Responsive

ESOMAR

Questback

VICO

Provalis Research

Young & Curious? How to Boost Your Career in the Data Insights & Research Industry #YESOMAR

Creating a Better Digital Future

“Be The Wave Not the Surfer”: Using Reviews and Ratings for an Innovative Product Management

Text Analytics: A Powerful Tool, but Not Magic

in English

in English

in English

DataExpert

Borderless Access

intelliGO

AMR Research

Online Solutions for Offline Reporting: Introducing Vizzi

Moments of Mobile – Will Evolution Translate into Revolution?

Pros and Cons of VR/AR Visual Techniques in Market Research – Learnings from an Automotive Design Test

The Changing Capital Structure of the Insights Industry

in English

in English

in English

in English

Dapresy Guided Analytics Dashboard – Analysis and Communication Combined!

SSI Opening up the Open Question – Getting Better Answers through Gamification or Video

m-result

INSA-Consulere

Possibilities and Limitations of Social Media Research as a Complement to Conventional Market Research

Understanding Trends through Mixed Methods and Mindfulness

in English

RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW

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Workshops by Exhibitor A–Z Affectiva

Let‘s Get Emotional: How to Incorporate Facial Responses into Your Market Research Methodology Thursday 26/10/2017, 14.45-15.30, Room 4 Presented by: Ian Forrester, Global SVP Insight, Unruly Surveys aren‘t the industry-standard anymore: in fact, relying on this data alone doesn‘t stand up to what‘s coming next. Imagine the future of market research where respondents no longer have to manually input their thoughts and reactions to content, but you will be able to tell right from the expressions on their faces.

In this joint presentation, Unruly will discuss its methodology – with its emotion recognition technology partner Affectiva – on how it is able to gather data from psychological responses to yield more accurate results and correlations – with specific examples extracted from a recent cultural study conducted by Unruly. Join us in this informative session to discover: • How does content travel across borders?

• What changes should be made to ads launched internationally to take account of cultural differences?

• What tools can brands use that help answer the above questions, thereby optimising international media spend?

AMR Research

The Changing Capital Structure of the Insights Industry Thursday 26/10/2017, 14.45-15.30, Room 8 Presented by: Paulo Ayala, Marketing Director Dhruvi Dressen, International Project Manager 50 years ago, the great research companies emerged from large FMCG companies such as Unilever and General Mills. These were the forefathers of the industry. As a result, the industry grew and the traditional research companies and consultancies were founded. In the last decade the industry has transformed drastically. There are approximately 80 viable, new competitors in the Insights space. Showing great fragmentation with many new specialists and increasing competition in the supply chain.

B2B International

Use B2B Research & Never Compete on Price Again Thursday 26/10/2017, 09.45-10.30, Room 7 Presented by: Matthew Harrison, CEO Conor Wilcock, Research Director Avoiding commoditization and resisting competing on price is a key challenge in business-to-business markets. Based on data and insights from over 2,000 studies around the world, this workshop demonstrates how decision tree mapping, segmentation, loyalty analysis, brand story development, statistics and more can be used to help the b2b decision maker avoid having to compete on price again. The workshop draws on examples from different countries to show that techniques for selling and marketing on value must be tailored to geography.

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Bilendi

CREATIVE.AI – Improve Creative Strategies and Tactics with Content Analysis and Artificial Intelligence-Based Driver Analysis Wednesday 25/10/2017, 14.45-15.30, Room 8 Presented by: Dr. Frank Buckler, Founder & CEO, SUCCESS DRIVERS GmbH Andreas Knappstein, Sales Director, Bilendi GmbH Countless studies show that more than 70% of ad impacts are due to the right creative content. Still exploring this DNA of a winning ad is still a mystery. We’ll present the results of the largest quantitative study to date on unlocking the hidden emotional vehicles that drive advertising success. First, it profiled hundreds of spots with a quantitative content analysis. Spots have been tested in an ad testing survey, merged with the content analysis data and then analyzed with an a.i.-based key driver analysis.

Borderless Access

Moments of Mobile – Will Evolution Translate into Revolution?

Thursday 26/10/2017, 14.45-15.30, Room 6 Presented by: Dushyant Gupta, SVP Patrycja Reinhart, Country Manager Germany & Eastern Europe Vekas Karwal, AVP, Sales – Europe Mobile devices are everywhere offering the potential to harvest data on consumer decision making as it happens, allowing marketers & researchers to get closer to the purchase decision makers and consumers of products & services. #DidYouKnow mobile surveys are completed at different times of the day as compared to online surveys.

Does this mean they are more suitable for certain types of study? So, let’s understand with a live demo how innovative mobile research methods such as WhatsApp are the New Frontier in Research Methodology to generate actionable insights.

Cint

EU General Data Protection Regulation: Are You in the Know? Learn More About the Research Organization Obligations Regarding GDPR Thursday 26/10/2017, 10.45-11.30, Room 3 Presented by: Jane Attale, VP Sales Strategy EMEA, Deputy VP EMEA Peter Milla, Senior Consultant The GDPR is coming and it‘s coming fast. The EU General Data Protection Regulation (GDPR) comes into effect on May 25, 2018. It addresses the collection, use, processing and transfer data of the personal data of EU citizens and applies to all EU member states and any entity that collects, process, stores and/or transfers personal data of EU citizens. The Regulation reshapes the data protection landscape in the EU and grants extended rights to data subjects, and to bring legal action against organizations in case of a data breach.

RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW

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Workshops by Exhibitor A–Z Confirmit

Mobile Success – Connecting Your Brand with Respondents Wednesday 25/10/2017, 10.45-11.30, Room 8 Presented by: Alex Barrow-Williams, Business Development Director Whether you are preparing a PowerPoint, putting together a report, or a creating a dashboard, the best way to ensure your clients understand your research findings is to tell a compelling story with the data. In Market Research, this is often easier said than done, however! Storytelling is a mix of art and science and without the right tools and training, it can be an impossible feat.

In this session we will show you the secrets of creating a compelling story to display research findings. We provide an easy to follow storytelling framework and show tangible examples to bring it all to life!

DataExpert

Online Solutions for Offline Reporting: Introducing Vizzi Thursday 26/10/2017, 14.45-15.30, Room 5 Presented by: Marya Kaska, Director of Consulting, Dashboard Vision Dezső Karasszon, Managing Director, DataExpert Faced with the challenge of providing offline PPT reports that required flexibility both in terms of format design and content, Dashboard Vision teamed with DataExpert to create Vizzi. Vizzi is an online tool that allows sales, consultants and analysts to choose the cuts of data they want, view a library of slides, and output custom PPT reports with native PPT graphics all in an easy point and click interface. This workshop will take you through the tool and discuss some of the challenges of offline and online reporting.

DigitalMR

Don’t just Ask Questions; Harvest the Power of A.I. for Social Listening and Predictive Analytics Wednesday 25/10/2017, 15.45-16.30, Room 8 Presented by: Michalis Michael, CEO • Unstructured data constitutes 80% of human knowledge and yet traditional market research focuses on structured data • The presentation will demystify Artificial Intelligence for market research • Learn about SSS = Social+Sales+Surveys and how you can synthesize unique insights • Discover the only one way to analyze millions of social media posts and images that avoids garbage in garbage out • Listen-probe-listen-probe a virtuous circle that delivers the “holy grail”

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EARSandEYES

Full Service vs. Automated Research – The Best of Both Worlds Wednesday 25/10/2017, 14.45-15.30, Room 1 Presented by: Frank Lüttschwager, Managing Director Dr. Ella Jurowskaja, Unit Manager Automated Research Market research is in a phase of radical change! People are even speaking of a paradigm shift. While complex studies are becoming ever more important for traditional companies, the demand for digital and innovative solutions that are „fast, cheap and good“ is growing in the new business and creative fields. This workshop shows how institutes can accomplish the balancing act between full service and automatic research, thus catering optimally to the individual customers‘ needs.

ESOMAR

Young & Curious? How to Boost Your Career in the Data Insights & Research Industry #YESOMAR Thursday 26/10/2017, 13.30-14.15, Room 5 Presented by: Winners of the ESOMAR Corporate YES awards!

Kim Smouter, Head of Public Affairs and Professional Standards, ESOMAR Interested in challenging the status quo and learning more about new tools and innovations? Join our workshop and hear two of our brightest Young ESOMAR Society members share their insights with you, presented at the 70th ESOMAR Congress. Join us and learn about the trends in the industry, further opportunities and how can you make sure to be part of it! The Young ESOMAR Society (YES), an initiative created by ESOMAR will give you the professional boost you need! Be sure to join for the networking meet and greet after the meeting at Bistro 2 for some re-energizing snacks and drinks.

eye square

Branding to Go – Mobile Display and Video Deliver a New Brand Experience for Mobile Customers Wednesday 25/10/2017, 09.45-10.30, Room 2 Presented by: Dr. Matthias Rothensee, Research Director and Partner New findings from mobile research: In extensive media benchmark analyses, Matthias Rothensee shows how much attention mobile advertising formats receive compared to desktop display ads. On that basis, he develops guidelines for successful mobile campaigns and demonstrates them using examples. And because mobile always also means social, he presents the rapid-testing procedure InContext Express, with which video ads on Facebook, YouTube, Instagram and in live newsfeeds are tested. This is followed by a discussion of current social media questions.

RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW

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Workshops by Exhibitor A–Z eye square

Please Proceed to Checkout – How Implicit Research Reveals the Decision Making Process During Online Shopping Thursday 26/10/2017, 12.30-13.15, Room 2 Presented by: Philipp Reiter, COO and Partner Diana Seiboth, Research Consultant This presentation summarizes the possible uses of new surveying methods on live websites. The combination of implied and explicit methods helps differentiate between customer segments, in order to personalize your web presence and improve your conversion rates. Experience live how behaviour is recorded while shopping online, and gain an understanding of how you can address your customers emotionally in the digital world and specifically activate them to ensure lasting product success.

GapFish

Digital Transformation in Market Research Vol. 1 (2017) Wednesday 25/10/2017, 16.45-17.30, Room 2 Presented by: Malte Friedrich-Freksa, Chief Digital Officer, GapFish Prof. Dr. Holger Lütters, Hochschule für Technik und Wirtschaft Berlin Everyone is talking about digitalization: AI, digital language assistants, ibeacon and co. are crusading through the digital world, while German market research is showing some reserve toward these new options. In the first German-language B2B study on this topic, we survey market researchers on the potential uses of digital technologies in the field of market research. The result is a report on the status of digital transformation in market research.

GfK

The Reality Behind Virtual Reality in Market Research: The Feasibility for Conjoint Experiments and Car Clinics Wednesday 25/10/2017, 09.45-10.30, Room 3 Presented by: Alexandra Chirilov, Senior Marketing Scientist Jörg Leissner, Global Account Director Automotive The audience gains insights about how respondents’ experience can be improved by integrating virtual reality environments in MR, on whether this approach helps to collect higher quality data compared to traditional approaches or adds value in other perspectives. We will emphasize the strengths and weaknesses of VR, hence its feasibility and derive concrete recommendations on using VR4MR. The feasibility and scalability of VR as a new method for data collection will be discussed, as well as the impact of VR on respondent’s preference and behavior and the VR data quality in the sense of statistical fit and predictive power.

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GIM

Implicit Measures: Looking Inside the Consumer’s Mind Wednesday 25/10/2017, 13.30-14.15, Room 2 Presented by: Dr. Jörg Munkes, Corporate Director Heike Schwarz, Research Manager Implied processes are really being hyped at the moment, and they are becoming more and more popular. At the same time, the accuracy of the customary explicit methods is being questioned, as in addition to implied processes, big data are also gaining relevance. We show that all of these methods have their raison d‘être, and that only a combination of explicit, implied, qualitative and behavioural data finds to the required results.

GIM

Digital Self vs. Real Self – an Explorative Journey Thursday 26/10/2017, 09.45-10.30, Room 2 Presented by: Patricia Blau, Corporate Director Tina Choi-Odenwald, Senior Research Manager Who are you? The answer to this question today also incorporates digital facets. Social media differ in their communicative role, in the self they show and how close it is to the everyday self. Young Digital Natives between 16 and 25 also reflect there on how it is to grow up. Part of it is a certain pressure to look good around the clock, and to be a photography expert. Together with 16-25 year-olds, GIM looked into the who‘s who of the social media and their visual worlds.

infas 360

The Future of Research I: Customer Realtime Segmentation Wednesday 25/10/2017, 16.45-17.30, Room 1 Presented by: Silke Martin, Consultant Research & Customer Analytics Customer Realtime Segmentation is an application that enables enterprises to categorize new and prospective customers into customer segments, live and immediately. It combines the constantly growing objective secondary data with the subjective survey data to redefine or further develop the company‘s internal customer segmentation, and transfer it to the CRM and all potential addresses (post and e-mail).

RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW

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Workshops by Exhibitor A–Z INNOFACT

Linking of Behavioural and Survey Data: Opportunities and Limits for Market Research Thursday 26/10/2017, 12.30-13.15, Room 1 Presented by: Christian Thunig, Managing Partner Dr. Stefan Niebrügge, Management Board Big data analyses have the inherent advantage that they work fast, in-depth and without a survey being required.

Today, large volumes of purchase and behavioural data are generated in the digital context: cash register systems deliver the shopping receipt, customer cards document purchasing behaviour and surfing profiles of internet users display the customer journeys. But all these data say little about the motivations. That is why additional questionnaires and linking the responses to the measured behavioural data are indispensable. This workshop provides examples of real-world applications and looks into the main data protection issues.

intelliGO

Pros and Cons of VR/AR Visual Techniques in Market Research – Learnings from an Automotive Design Test Thursday 26/10/2017, 14.45-15.30, Room 7 Presented by: Elio Dalprato, Project Manager & CEO, intelliGO Pietro Fantoni, Visual User Experience Manager, intelliGO_in2Real Michele Bergonzi, Communication and M.R. Manager, intelliGO_in2Real Arturo Samson, Senior Product Planning Analyst, Triumph Motorcycles Starting from the concrete testimony of a recent market research activity in the automotive industry that we conducted together with the Triumph motorcycle brand, where we tested its design concept through about 800 interviews conducted with the Virtual Reality Technique in 3 nations, we will expose our point of view on the possible advantages and limitations using these visual technologies in the market research. We’ll talk about the main areas as Field, Data processing, methodologies and costs. Finally, we will briefly showcase the possible alternatives between Virtual Reality and Augmented Reality.

Ipsos

Meet the Millennials! How to Communicate Effectively with Gen Y Wednesday 25/10/2017, 10.45-11.30, Room 2 Presented by: Jonathan Gable, Senior Director, Ipsos Connect Digitalization offers consumers numerous new media usage situations. It is a challenge for companies to address the right people at the right moment with a relevant message on the ideal digital platform. We provide insights into how Gen Y use media, and their attitudes towards brands and advertising. We show how digital brand communication can be tested in a real-life environment, in order to effectively reach the young consumers of today and tomorrow.

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Ipsos

The Perfect Marriage – How Artificial Intelligence and Market Research Curation Services Gain Actionable Insights Thursday 26/10/2017, 13.30-14.15, Room 2 Presented by: Dr. Mohini Krischke-Ramaswamy, Senior Director, Ipsos UU Martin Rückert, VP Cognitive Computing, Market Logic The plethora of market research and consumer data that companies have at their disposal is growing seemingly without halt. The individual human being cannot deal with it alone. Artificial intelligence helps bring structure to the data chaos. But market research know-how is required to gain insights from these structures. In a fascinating live demonstration, Ipsos and Market Logic show how artificial intelligence and market researcher know-how can generate and activate valuable insights.

Kantar TNS

Digital Hit or Digital Shit? What Makes Digital Campaigns Successful Wednesday 25/10/2017, 09.45-10.30, Room 1 Presented by: Claudia Gelbe, Director Sales & Client Management, Kantar Millward Brown Carsten Theisen, Head of Digital Centre, Kantar TNS What makes digital campaigns successful in terms of brand KPIs? The dos and don‘ts differ significantly between target groups and markets. Insights learned from numerous post-campaign tests identify success factors.

Lightspeed

Introducing 10 Diagnostic Techniques to Help Optimize Your Surveys Wednesday 25/10/2017, 13.30-14.15, Room 8 Presented by: Alex Wheatley, Innovation Researcher How healthy is your survey? Are all the questions in your survey working efficiently? Is your survey performing above or below benchmark standards? In this session we will discuss our toolkit of 10 diagnostic techniques you can undertake to check the health of your survey and learn tips on better ways to ask questions, resolve common data problems and improve the performance of your surveys.

RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW

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Workshops by Exhibitor A–Z Lightspeed

HUMAN VS. MACHINE. Only a Game Can Choose the Winner Thursday 26/10/2017, 09.45-10.30, Room 8 Presented by: Alex Wheatley, Innovation Researcher, Lightspeed Patricia Dominguez, Senior Research Analyst, SKIM With automation and machine learning being talked about a lot, Lightspeed and SKIM got together to let Human and Machine test a real research problem. The task was simple: design the perfect holiday. The two approaches were quite different. SKIM turned to automation to solve the challenge using conjoint analysis to build their perfect holiday. While Lightspeed took a traditional approach, surveying panelists with a gamified survey, using imagination not algorithm for their perfect holiday. We invite you to see the results and help settle the debate: ‘Humans or Machines?’ which is better…

MaritzCX

Trend Efficiency: How to Measure the Economic Value of CX Thursday 26/10/2017, 09.45-10.30, Room 1 Presented by: Oliver Skeide, Director Expert Services Customer Experience (CX) counts as one of the main influencing factors to increase customer retention, employee engagement and profit as well as to gain a sustainable competitive advantage. Successful CX programmes are aligned to the financial results of the company. We will highlight how you can quantify the added value of your CX, to support investment decisions and develop measures for improvement at the right stages.

mo‘web research

Online Ideation – a Digital Innovation Process Explained Using the Example of App Usability Wednesday 25/10/2017, 15.45-16.30, Room 2 Presented by: Pascal Villain, Business Development Director Have you ever thought about how much time you spend in workshops, trend summaries, brainstormings, kick-offs, etc.? What is striking is that consumers are always TALKED ABOUT, rather than asking them to take part in the discussion. In a showcase, mo’web and Ratiopharm show how online ideation helps further develop one‘s products, in collaboration with the customer, using creative techniques and at the speed we have become accustomed online.

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NETQUEST

Segmenting the E-Shopper through Behavioural Data Thursday 26/10/2017, 10.45-11.30, Room 8 Presented by: Andreas Wech, International Sales Director In order to get a complete view of the consumer, brands should rely on holistic research methods, that connect different sources of data. Evidence already exists that survey based data collection combined with passive data collection helps to generate the full picture of online consumer behaviour. We aim to provide insights about how to combine both methods. We specifically want to go into the experience of consumers and the importance of carefully protecting their personal information and at the same time preserve the utility of the data collected.

Nielsen

Digital Blackbox – Success Factors & Drivers for an Effective Campaign Wednesday 25/10/2017, 13.30-14.15, Room 1 Presented by: Svenja Onasch, Senior Business Consultant Andreas Meffert, Client Business Partner Digital advertising is well known to be easily measurable and controllable, and yet mistakes are made frequently and the optimization potential not fully exploited. How can we deal with that? Are there guidelines that might help with the everyday work? What do consumers think of the advertising used, and which tools help to gain a better impression of the campaign‘s performance? Nielsen shares key learnings gained from many years of experience and numerous studies. Find out which factors influence brand KPIs and how to ensure the success of a cross-device campaign even while it is running.

Nielsen

Consumer Neuroscience in Practice: Nielsen Sets New Standards in Understanding Your Consumers‘ Behaviour Thursday 26/10/2017, 13.30-14.15, Room 1 Presented by: Nicola Harre, Consumer Neuroscience Lead Germany Appealing to customers emotionally is not a new aspiration. The question is much more how products and communication can be optimized to do so, and how lasting connections to brands can be strengthened. In our workshop, we show how Nielsen Consumer Neuroscience achieves directly implementable results on a unique global level.

Through real-world examples, participants will gain insights into the research techniques used and the results of our base research.

RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW

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Workshops by Exhibitor A–Z Produkt + Markt

Wouldn’t it Be Cool if… Online Communities in the Customer Journey Analysis Wednesday 25/10/2017, 10.45-11.30, Room 1 Presented by: Axel Schomborg, Managing Director Julia Koch, Senior Research Consultant The linchpin of customer experience is how the touchpoints are structured and work together. Online communities make an important contribution when analysing the customer journey. They enable a profound insight into customer behaviour, what they experience and the effect that results. But it is in optimizing the journey and individual touchpoints that online communities really come into their own. How can we make use of this strength? How can we not only gain insights but develop effective ideas?

Produkt + Markt

Shopper Insights – Mobile Thursday 26/10/2017, 10.45-11.30, Room 2 Presented by: Claudia Greischel, Division Director Consumer & Retail Research Julia David, Senior Research Consultant Consumer & Retail Research Researching the entire experience, perception and decision-making process of customers in real purchasing situations at the POS is still a fascinating challenge for researchers. Digital, mobile information offerings and opportunities to shop influence not only the shopper, they also enlarge the spectrum of survey methods and innovative combinations of them. We give an insight into our toolbox.

Provalis Research

Text Analytics: A Powerful Tool, but Not Magic Thursday 26/10/2017, 13.30-14.15, Room 8 Presented by: Normand Péladeau, CEO We will give the audience a basic understanding of text analytics by tracing its history, the latest developments, what it can and cannot do for market researchers and where we see it going. This will involve a look at qualitative analysis, content analysis, text mining and machine learning. We will explain how they can be used separately or together to analyze customer feedback. We will discuss when one technique may be more appropriate than another and how they can work together in a mixed methods approach.

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Q | Agentur für Forschung

Ideas Inspired from Insights: a Collaborative Research Process for a Better Understanding of Gen Z Thursday 26/10/2017, 14.45-15.30, Room 1 Presented by: Kerstin Klär, Founder and Managing Director Qualitative research is essential if one is to precisely understand a target group. Especially if you understand qualitative research as a profess and design the research to cover multiple issues. By means of in-home visits, consumer safaris, workshops and meet-my-friends sessions, we have got to know Generation Z better and better, and recorded their living environment, identity and lifestyle in video clips. What results is a collaborative process between the target group and the various departments at our client, which leads to innovative product and communication ideas.

Qualtrics

Allianz Deutschland AG: The Voice of the Customer (VoC) Incorporated into Product Innovation – with New Technology Thursday 26/10/2017, 15.45-16.30, Room 1 Presented by: Markus Mündel, Head of Client Lab & Test Division CCO, Allianz Deutschland AG Wolfgang Soelch, Head of Enterprise Sales Central Europe, Qualtrics GmbH Every enterprise has various different points of contact with customers and potential customers. Each customer comes to „touchpoints“ with different expectations and experiences. The key here is to collect these experiences, learn from them and get the gained know-how to places in large companies where it can provide a benefit. Mr. Mündel recounts his experiences in the field of product and service innovation and shows, using examples from the business world of how Qualtrics can help integrate customers early on in the process, even in agile environments.

quantilope

Agile Insights – Explicit and Implicit Tools for Real-Time Brand Management Thursday 26/10/2017, 14.45-15.30, Room 2 Presented by: Dr. Thomas Fandrich, Co-Founder and COO Dr. Peter Aschmoneit, Co-Founder and CEO Digital transformation needs agility. Customary market research processes often can‘t keep up. We show new ways for market researchers to best manage the mix of speed, quantity and quality with agile solutions – explicit and implied tools that automate whatever costs unnecessary time and work, making agile insights a great opportunity for market research companies.

RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW

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Workshops by Exhibitor A–Z Questback

Creating a Better Digital Future Thursday 26/10/2017, 13.30-14.15, Room 6 Presented by: Luke Talbot, Director Product Marketing Increased digitalisation is shaping the future of business, with customer and employee expectations shaped by better and more seamless consumer-grade experiences. The pace is increasing, yet our main currency in this world remains the good old-fashioned survey. This session will look at current trends and predictions for how new technologies will shape businesses of the future, with the introduction of wearables, AI and Bots, and guide you through what you need to do to about it right now.

Research Now

From Snapchat to Driverless Cars, Getting Under the Surface of Generation Z Wednesday 25/10/2017, 12.30-13.15, Room 1 Presented by: Tanya Kirova, Associate Client Development Manager According to Forbes GenZ will account for 40% of all consumers by 2020. In this workshop we will present the big picture to you, from this generation’s lifestyle to their attitudes, shopping behaviour, aspirations, their worst fears and which brands they like best. We have interviewed thousands of 16-21 year olds and our findings may surprise you. Join us for this insightful multi-country comparison to get a head-start on how to win the hearts of the world’s next buying super-power.

Research Now

Voice Control Is on the Rise – Can Survey Design Benefit from Audio Open Ends?

Thursday 26/10/2017, 10.45-11.30, Room 1 Presented by: Oliver Tjarks, Vice President Client Development, Research Now Nadja Böhme, Director & Head of Marketing, FactWorks With the technological advances taking place in mobile communication and the latest trend of voice control, audio is gaining importance compared to text. Examples such as Amazon Echo and Apple‘s HomePod make this blatantly obvious. Do audio captures in surveys offer better insights than written open-ends? What implications do they have for market research practice? In this study, Research Now and FactWorks search for answers to these questions in a survey on technology brands held in the United Kingdom and Germany.

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respondi

Time to Shout?! Determine the Perfect Timing for Marketing Activities Using Big Data and Passive Measurement of Internet Use Thursday 26/10/2017, 15.45-16.30, Room 2 Presented by: Pierre Hatje, Managing Director, impact&emotions Maria Tewes, Senior Sales Manager, respondi The combination of passively obtained online user behaviour, active feedback from consumers and big data analyses helps companies gain insights with a whole new depth of detail. Together with impact&emotions, respondi analysed shopping behaviour in the Christmas period in this way, and used the results to develop a forecasting tool for ascertaining the best times for marketing specific things and the most efficient usage of different marketing platforms. Fascinating insights are guaranteed!

rheingold salon

”Youth Undisguised“ – Self-Perception and Self-Esteem of the Young Generation Wednesday 25/10/2017, 15.45-16.30, Room 1 Presented by: Ines Imdahl, Owner and Managing Director What trials and tribulations go hand in hand with becoming an adult? How do young people deal with the typical mood swings of puberty and burgeoning sexuality? It wasn‘t only the values young people have, but why they have them and how they come about that interested us. What influence does caring for their appearance have on their feeling of self-esteem when their emotions take charge? Can cosmetics and beauty products help youths in their process of self-discovery?

SKOPOS GROUP

Only Flying is Better – Customer Experience Use Case: DER Touristik Wednesday 25/10/2017, 12.30-13.15, Room 2 Presented by: Oliver Kern, Managing Director, SKOPOS CONNECT Kathrin Schaarschmidt, Senior Research Manager, SKOPOS RESEARCH Tim Hagge, Customer Experience Manager, DER Touristik GmbH Understanding customers in a complex brand environment and being able to quickly react to their needs is an ever-growing challenge for companies. Together with DER Touristik, we present a best practice for how customer satisfaction can be made perceptible along the customer journey. The result is continuous customer feedback at each touchpoint of the journey, communicated transparently to all stakeholders via an online dashboard. This enables DER Touristik to continuously and effectively improve the travel experience for its customers.

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Workshops by Exhibitor A–Z SSI

Now You See It, Now You Don’t – Measuring the ROI of Online Advertising Campaigns Wednesday 25/10/2017, 12.30-13.15, Room 4 Presented by: Stefan Boom, Director Sales With half of all online advertising invisible to the user, measuring any kind of ROI on advertising is tough.

Add in the variety of devices and platforms and it is almost impossible. Until now. Join our workshop as Stefan Boom explains how Campaign Optimizer works to deliver ROI measures. Linked to an online panel you can see who has been properly exposed, and how often – so, is the campaign reaching your target?

And then interview panelists – what do they take out from the ad?

SSI

Opening up the Open Question – Getting Better Answers through Gamification or Video Thursday 26/10/2017, 15.45-16.30, Room 6 Presented by: Pete Cape, Director Global Knowledge Open responses in online surveys are universally awful. We can either live with this, or do it better. To do it better we can gamify – put the participant in a scenario that fires the imagination… or we can use technology.

So many people have a video camera and microphone on the very device they’re using to take the survey, what happens if we ask them to video their response?

In this workshop Pete Cape will explain how each of them work, the data outcomes, and warnings about how not to do it wrong.

SUPERCRUNCH by GfK

Data-Driven Marketing: How to Master the Rocky Road to Data-Driven Marketing Solutions Wednesday 25/10/2017, 14.45-15.30, Room 2 Presented by: Stefan Röse, Senior Director Consulting Marketing in the data age seems so easy: you build a „data lake“, hire as many data scientists as possible and apply machine learning with gay abandon. In reality, though, that seldom actually works, and the number of disconcerted marketing experts is increasing. So what is needed to successfully marry marketing with data and analytics? We show, using examples from business practice, how marketing performance can be optimized with the aid of Design Thinking, data, algorithms and technologies.

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WE Fieldwork

Innovating with & for Your Customers is Now Possible with Insight Online Communities Wednesday 25/10/2017, 14.45-15.30, Room 4 Presented by: Elodie-Anne Gandelin, Qual Customer Account Manager Our company has taken the floor onto the online communities issue for the past 4 years. Inspired by tens of collaborative projects every year we developed new research designs mainly dedicated to innovation issues.

We will share our experience and vision around 2 main focus: • our collaborative approach philosophy and its benefits for the company’s innovation processes. They go far beyond mere research framework and will be illustrated with specific examples • our main learnings after a major one year project on which we partnered with L’Oréal. L’Oréal testimonial included

RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW

39

Notes

Photography

Print

Dominik Münich Photography, Grasbrunn www.dominikmuenich.de

C. Maurer Druck und Verlag, Geislingen/Steige www.maurer-online.de

© Tierney, master1305, Sergey Nivens, dimdimich; pressmaster; peshkov; SFIO CRACHO; burstfire; Benjamin Poppinga; Dan Race; zhu difeng fotolia.com; designerpoint – pixabay.com; Lars Nilse, Flickr 2014

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RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW

Grafic Design Nicole Nowak www.nicole-nowak.de

Information Internet Lounge

Event Venue MOC Convention Center Entrance hall 1 Lilienthalallee 40 80939 München, Germany www.moc-muenchen.de

Free internet terminals and WiFi access are available in the Rogator internet lounge in hall 2.

Info Point Located in the entrance hall, will assist you in case of questions or language problems.

Event Date

Charge & Read Area

Wednesday, 25 October 2017, 9.00 to 18.30 Thursday, 26 October 2017, 9.00 to 17.30

At the K&A BrandResearch Charge & Read Area in hall 2 visitors and exhibitors can recharge their Smartphones, iPhones and iPads for free. There are also free special interest magazines available to take away.

Visitor Registration Check in counters for visitors with and without pre-registration and the cloakroom are located in the lobby of hall 1. Both the exhibition hall and the workshop rooms are easy to reach from here.

Trade show organiser The organiser office is located next to the lobby of hall 1.

Press Journalists can accredit themselves at the organiser office. The press room is located next to it.

Food and Beverages The rheingold salon Bistro and the Vico Bistro are located in the exhibition halls.

Innovation Area Rapid-fire brief presentations of innovative highlights from the industry, from 10 a.m. to 4 p.m. on both show days.

Special Interest Magazines Special interest magazines of our media partners are available for free at stand 258.

Hi-Speed Internet Free WiFi is available to show visitors in all exhibition halls.

Organiser Reitmeier Input Management Services GmbH Haldenbergerstraße 28 80997 Munich, Germany Tel. + 49 (0) 89/14 90 27 9-0 Fax + 49 (0) 89/14 90 27 9-29 E-mail info@research-results.de www.research-results.com Managing Directors: Hans Reitmeier, Heinrich Fischer, Martin Sippel

RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW

41

3Q Global A bis Z Dialoge

200-1 146

IFF International

208

OMR Globus

IFQM

242

Opinions

229 111-1

Bus in front of Hall 1

infas 360

158

PARC

136

ADM e.V.

121

infas quo

156

paulusresult

235

Adwired

277

INFO Research Group

141

PAYBACK

Affectiva

248

Ingress

113

planung&analyse

ACE-International

166 145-2

Initiative Markt- und Sozialforschung e.V.

238

Point-Blank International

250

ALMARES

220

INNOFACT

161

Prediki Prognosedienste

102

AMR Research

243

Innoplexia

262

Produkt + Markt

159

ASKi

251

Inquiry Market Research

217

Provalis Research

206

ASKi-Data

251

INSA-CONSULERE

116

PSYMA GROUP

110

Askia

138

intelliGO

125

Punkt Teststudio

114

B2B International

249

Inter-View Partners

127

Q | Agentur für Forschung

211

Bilendi

164

Interface Research

221

Q One Tech

229

Interrogare

154

Qualtrics

119

AIMRI / Insights Association

BOMI

259-5

259-9

Borderless Access

253

INVADE

203

QualWorld

120

BVM

123

Ipsos

115

quantilope

179

iResearch Services

226

Questback

165

C&C Market Research

145-1

CIDO Research

169

isi GmbH

256

Quirk’s Media

263

Cint

155

Issues & Answers

275

QUOVADIS

215

cluetec

178

JTN Research

209

Rakuten AIP

cognesys

273

Jupiter MR

comrecon

240

Kadence International

Confirmit

149

Kantar TNS

160/162/163

CoolTool

204

KARMASIN

Critical Mix

239

Crowdtech CSS/datatelligence

259-7

Random Dynamic Resources rc - research & consulting

175

Research & Results Magazin

236

242

Research Now

168

KERNWERT

172

respondi

214

118-1

keyfacts

170

Rogator

173

259-2

konkret

213

RONIN International

202

266

Dapresy

142

Krämer Marktforschung

169

Rosenthal Research

Data Diggers

133

Language Connect

101

Rosetta Studio

207

Sample Answers

DataExpert

122 259-6

111-2

LexisNexis

112 200-2 259-10

DataLion

130

LEYHAUSEN Gruppe

247-2

Sample Solutions

271

dataSpring

234

LEYHAUSEN Middle East

247-1

Schlesinger Associates

103

demandi

154

LEYHAUSEN Research Africa

247-3

Schmiedl Marktforschung

103

DI Marketing

221

Lightspeed

171

SIS International Research

259-11

DigitalMR

232

Linkfluence

118-3

Dr. Haspel & Partner Teststudio

112

Liveloop

274

SKOPOS GROUP

152

E-Tabs

264

Lucid

225

SoapBoxSample

257

EARSandEYES

150

m-result

254

Spiegel Institut

245

m-s TESTSTUDIOS

114

SSI

167

MADE IN SURVEYS

228

Statista

132

Equipe Research eye square

247-4 224

SKIM

180-2

EYEVIDO

118-2

management consult

177

Statistisches Bundesamt

126

Fieldwork

134-1

MANAGEMENT MONITOR

117

STURM und DRANG

274

Five Research

147

MANUFACTS

109

SUPERCRUNCH by GfK

157

FocusVision

105

MaritzCX

106

Survalyzer

143

Foerster & Thelen Feldservice

112

Markelytics Solutions

270

SVP Deutschland

117

Foerster & Thelen Teststudio

112

Market Cube

241

Talk Online Panel

144

FRC Hong Kong

261

MARKET phone

159

Telemark Marketing

242

Full Colour Research

219

MarketSense

220

TEMA-Q

104

MITTEL

217

Tiburon Research

223

G3 Translate

259-3

GapFish

205

mo’web research

100

Tobii Pro

GDCC

272

MobOpinions

269

Toluna

GESS Group

139

MSR Insights

176

TransTrans

260

GfK

157

NETQUEST

137

VanillaWorks

218

GIM

222

Nielsen

233

VMÖ

242

GlobalNR

145-3

NIPO

252

Voxco

GMO Research

259-4

NMS Market Research

124

WE Fieldwork

201 180-1

148 134-2

Homburg & Partner

210

Nordic Viewpoint

246

webfrager

112

Honestly

268

NORDLIGHT research

107

WUA!

267

IfaD

151

Norstat

153

42

RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW

2

3

Workshop Rooms

1

Lilienthalallee

Forecourt

Foyer

Charge & Read Area

Organiser Office

Check-in

TAXI

8

7

Internet Lounge

Workshop Rooms

Access Hall 3

6

5

Workshop Rooms

Entrance Hall 2

Bistro 2

Innovation Area

Exhibition Halls

Bistro 1

Entrance Hall 1

4

Workshop Room

General Overview

Floorplan

DataLion

Data Diggers

130

133

Workshop Room 4

132

118-3

QualWorld

Linkfluence

ADM e.V.

120

Rakuten AIP

121

118-2

122

GlobalNR

planung & analyse

144

SVP Deutschland

118-1

Fieldwork

WE Fieldwork

139 GESS Group

Talk Online Panel

Statistisches Bundesamt

Dapresy

126

Survalyzer

143

123

145-1

142 147

124 NMS

INSACONSULERE

145-2

119

EYEVIDO

Crowdtech

134-2 134-1

C&C Market Research

BVM

NETQUEST

137

145-3

Statista

InterView Partners 127

PARC

136

146

Market Research

Qualtrics

MANAGEMENT MONITOR

A bis Z Dialoge Five Research

rheingold salon Bistro

intelliGo

117

Voxco

125

116

148

EARSandEYES

Ipsos

115

Confirmit

149

150

IfaD

151

114

Norstat

152

m-s TESTSTUDIOS

Ingress

170

SKOPOS GROUP

Punkt Teststudio

169

Research Now

168

Krämer Marktforschung CIDO Research

keyfacts

153

113

DataExpert

Foerster & Thelen Dr. Haspel & Partner Teststudio Rosenthal Research webfrager

111-2

154

Interrogare

SSI

167 166

155

112

Opinions

Rogator

PAYBACK Cint

demandi

173 177

111-1

165

157

110

164 156

MANUFACTS

PSYMA GROUP

109

Questback

Bilendi

infas quo

GfK

management consult

SUPERCRUNCH by GfK NORDLIGHT research

infas 360

107

163

MARKET phone

106

161

160

TEMA-Q

quantilope INNOFACT

Kantar TNS

159

105 104

Kantar TNS

162

Produkt + Markt

MaritzCX

FocusVision

Kantar TNS

158

103 Schmiedl Marktforschung Schlesinger Associates

102 Prediki Prognosedienste

101 Language Connect

5

To Workshop Rooms 1-3

179

100

Hall 1

mo‘web research

5

Entrance

Lobby Forecourt ACEInternational

44

RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW

5

Entrance

Kiosk

Askia

138

273

Issues & Answers

STURM und DRANG

cognesys

Liveloop

Adwired

275

277

274

268

Workshop Room 5

267

272

K&A Brand Research Charge & Read Area 141

INFO Research Group

Honestly

WUA

VICO Bistro

GDCC

269 MobSample Solutions

262

Opinions

271

Kadence International

E-Tabs

264

Quirk’s Media

Markelytics Solutions

270

258

266

Fachzeitschriften

257 SoapBoxSample isi GmbH

Kiosk

Innovation Area

m-result

Lightspeed

Interface 221 Research DI Marketing

250

ALMARES 220

KERNWERT

175 rc - research & consulting

Full Colour Research

VanillaWorks

TransTrans

251

MSR Insights

259-5

G3 Translate

259-3

247-2

CSS/ 259-2 data-

telligence

240 com-

245 Spiegel Institut

LEYHAUSEN Gruppe LEY-

242

Research Africa

247-4 Equipe Research

AMR Research Affectiva

243

VMÖ IFQM KARMASIN Telemark Marketing

248

213

Mix

Initi-

238 ative

Marktund Sozialforschung e.V.

Research & Results Magazin

207

235 paulus-

226 228

LexisNexis

IFF International

konkret

239 Critical

236

208 217

recon

Rogator Internet Lounge

Market Cube

247-3 HAUSEN GIM

Research

241

LEY-

222

Mittel

AIMRI

247-1 HAUSEN Nordic Middle Viewpoint

Inquiry Market Research

176

Workshop Room 6

Dynamic Resources

AIMRI / Insights Association Village

260 246

219

218

Answers

259-6 Random

259-4 GMO

East

MarketSense

172

Jupiter MR 259-7

ASKi ASKi-Data

249 B2B International

Point-Blank International

259-10 Sample

254

252 171

Borderless Access

FRC Hong Kong

259-11

BOMI 259-9

NIPO

223

SIS

256 253

Tiburon Research

261

263

Innoplexia

MADE IN SURVEYS

result

234 data-

iResearch Services

Spring

QUOVADIS

respondi

209 Q | Agentur für Forschung

cluetec

215

178

211

Provalis 206 Research

JTN Research

Homburg & Partner

233

eye square

To Workshop Rooms 7 and 8

224

205

5

Toluna

180-2 SKIM

200-1 3Q Global

200-2 Rosetta Studio

201 Tobii Pro

202 RONIN International

203 INVADE

DigitalMR

232

225 180-1

Nielsen

Lucid

GapFish

210

214

Q One Tech OMR 229 Globus

204

Hall 2

CoolTool

5

Entrance

5

Entrance

Version at time of printing

RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW

45

SEE

YOU NEXT YEAR!

24-25 October 2018 Munich · Germany