Insight innovation 25-26 October 2017
MOC Munich ¡ Germany
Exhibitor List
with Product Categories Page 14
Floorplan Page 44
Workshop Program
with Topical Categories Page 20
Event Guide Main Sponsor
Special Thanks to Our Sponsors
Main Sponsors
Visitor Bags
Happy Hour
Visitor Registration
Trade Show Bistro Hall 2
2
Visitor Survey
Lanyards
RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW
Trade Show Bistro Hall 1
Visitor Survey
Charge & Read Area
WiFi
Internet Lounge
Welcome to Research & Results 2017! „Insight Innovation“ is the motto of Research & Results 2017. And can there be a better reason to visit the Research & Results than to find out what‘s new in the industry? The quickest way to gain an overview of the top innovations in market research this year is to go straight to Hall 2, to the all-new Innovation Area. Here, exhibitors will be presenting the innovative highlights from the industry in rapid-fire slots from 10 a.m. on both show days. You can go more in-depth and follow your own specific preferences by attending one of the 104 workshops being held by well-known specialists parallel to the show. New this year: workshop rooms 7 and 8 in Hall 3 (access through Hall 2). Let yourself be inspired here by expert know-how on new topics, tools and approaches that you can then convert into your own personal business success. And last but not least: Make new contacts from all over the world and refresh existing ones – with 179 exhibitors from 25 countries, the Research & Results again offers the biggest networking platform in the world for the market research industry. We wish all visitors and exhibitors two fantastic and successful show days, with great meetings and innovative, profitable ideas!
Free WiFi powered by
Hans Reitmeier
Heinrich Fischer
Martin Sippel
RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW
3
Content Sponsors................................................................ 2 Welcome............................................................... 3 Content................................................................. 4 A Truly Global Event .............................................. 5 Happy Hour | Research Club................................... 6 NEW
Innovation Area.................................................. 7 Program Innovation Area........................................ 8
NEW
Food & Action .................................................. 10 Exhibitor List with Product Categories....................................... 14 Workshop Program Wednesday, 25 October 2017............................... 20 Thursday, 26 October 2017................................... 22 Workshops by Exhibitor A-Z............................ 24 Notes................................................................... 40 General Information ............................................ 41 General Overview................................................. 43 Floorplan............................................................44
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RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW
No Need to Speak German – Speak English! Research & Results is a truly global event u Practically all visitors and exhibitors speak English. So do not hesitate to address everybody in English. u Visitor signage is usually bilingual German-English. u 26 workshops taking place in rooms 1 and 2 will be simultaneously interpreted into English. u 20 more workshops are held in English (marked in the workshop schedule). u 6 presentations in the Innovation Area are held in English (marked in schedule). u Information on contents of workshops presented in German are available at the stand of the presenting company. u Full trade show information including exhibitor profiles in English can be found on research-results.com
The Info Point
located in the entrance hall, will assist you in case of questions or language problems.
RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW
5
Research Club
on 25 October 2017 Again this year on the first night of the show: the popular get-together for all Research & Results participants – the Research Club.
Information and registration for this international market research networking event at www.theresearchclub.com
Happy Hour
on 26 October 2017 The perfect way to end the show: our Happy Hour starting at 4.30 p.m. on day two in the Bistro in Hall 1. Research & Results invites you to enjoy a glass of your favorite beverage and toast a successful event. Free for all visitors to the show!
With friendly support by:
Media Partners
6
RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW
NEW IN 2017
the Innovation Area Revolutionary technology, new methods, more profound insights – what are the top innovations in market research? In an open forum in Hall 2, exhibitors will be presenting the innovative highlights in the industry in rapid-fire slots on both show days. Don‘t miss it!!
RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW
7
Program Innovation Area Wednesday, 25 October 2017 Presented by *
Lunch Break
8
* Held in English RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW
Thursday, 26 October 2017 Presented by
Lunch Break
RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW
9
Borderless Access VR-Action and Big Prices Get an immersive VR experience to #TAPPtheMind of the consumers like never before. All Day on Both Show Days Stand 253
Borderless Access VR-Action and Big Prices Be a winner at our booth with amazing prizes for an amazing contest. All Day on Both Show Days Stand 253
EARSandEYES Research & Refresh – Frozen Drinks to Stay or Go Strawberry smoothie and frozen cappuccino from the Slushboy. All Day on Both Show Days Stand 150
GapFish Take a Sweet Break! We look forward to your visit and stimulating discussions over gummy animals, etc. All Day on Both Show Days Stand 205
GfK VR@GfK – Experience Our Spectacular Virtual Reality Live Demo Immerse yourself in a virtual world that will change our industry: A personal VR demo from VR experts, including our Alexandra Chirilov – winner of the ESOMAR Award 2017. All Day on Both Show Days Stand 157
IFF – International International Drinks & Snacks Cloudy cellar beer and pretzel breadsticks from Bavaria – Pale ale and wine gums from Great Britain – Red wine and olives from Italy.
Wednesday from 5 p.m · Stand 208
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RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW
IFQM Ero-epic Discussions over a Typical Viennese ”Kipferl“ Breakfast We discuss the ”Ero-Epic Meeting“ method over a Viennese white coffee and sweet Kipferl biscuits. Wednesday, 11.30 a.m. · Stand 242
IFQM A Blind Tasting of Cheeses from Bregenz Which cheese from Lake Constance tastes best? We‘ll find out without looking, in small group discussions to round off the first day of the show. Wednesday, 4.30 p.m. · Stand 242
inquiry Market Research New markets, new tastes: enjoy a traditional Eastern European drink Mead testing – Mead is a honey-based traditional eastern European liquor, good for cold autumn days! Wednesday, 3 p.m. · Stand 217
intelliGO Become a “Real“ Biker with Augmented Reality We are going to show one 1:1 Triumph motorcycle to be the “real time subject” of a small Augmented Reality application. All Day on Both Show Days Stand 125
Interrogare Magical Insights – We Take a Live Look into the Heads of our Visitors! Close-up illusionist Philo Kotnik will baffle and amaze our visitors, with a very special experience. All Day on Both Show Days Stand 154
keyfacts Healthy and Fresh With fruit salad this year, and salmon snacks to round off the day. All Day on Both Show Days / Wednesday from 5 p.m. · Stand 170
&Action
Food
There’s a lot on offer at the exhibitor booths, too. Enjoy snacks, refreshments and fascinating activities! RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW
11
Lucid Win with Lucid! Come meet our team and enter your business card to be eligible to win a Google Home Device. Two winners will be drawn at midday on October, 26. Thursday, 12 midday · Stand 225
mo‘web research Fun and Games, Statistics, Forecasts – All in Real Time Experience a playful approach to market research, forecasting and reality, with our marble run. All Day on Both Show Days Stand 100
PARC Learn More about our Custom-designed Knowledge Management System We’ll be showering guests with free, brightly colored PARC frisbees, tote bags, 1GB USB drives and snazzy PARC pens – as well as pouring schnapps to celebrate our new friends! All Day on Both Show Days Stand 136
Prediki Prognosedienste Win a Prize with Your Forecast! We will be giving away 5 copies of ”The Market Research Revolution“ to the lucky winners among all those who dared to make a prognosis on the development of the industry on Prediki. Thursday, 12 midday · Stand 102
PSYMA GROUP Experience Our IMPULSEs at Research & Results Fine organic cocktails – out of the ordinary and vibrant.
PSYMA GROUP
All Day on Both Show Days Stand 110
Experience Our IMPULSEs at Research & Results Psyma impulse sessions and more with VR glasses. Wednesday, 3 p.m. · Stand 110
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RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW
Research Now Secret Mission
Research Now Mission: Reward Load up on energy for your next mission with a glass of champagne and treats from an exquisite chocolate fountain. We look forward to your visit.
Have yourself drawn as a cartoon special agent, or try your luck with our one-armed bandits and win gadgets that are indispensible in any suitcase. All Day on Both Show Days Stand 168
Wednesday, 4 p.m. · Stand 168
respondi Finger Lickin‘ Good – Respondi Street Food The burrito gang serves its multiple-awardwinning street food:
Spiegel Institut Cool Down, Dive In and Win! • Get your free ice cream in a cone! • Immerse yourself in the VR world! • Win a CPUX seminar at our academy!
Tex-Mex specialities and 24-hour pulled beef, tender chicken breast and home-made barbecue sauce. Wednesday from 4.30 p.m. · Stand 214
All Day on Both Show Days Stand 245
TEMA-Q Virtual Reality ”Conquer the Peak“
Statista Guess Your Champagne
A virtual climb in the mountains. All Day on Both Show Days Stand 104
We offer all visitors and exhibitors the chance to win a 1.5 l bottle of Moët champagne. The best tip wins. All Day on Both Show Days Stand 132
RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW
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277
Affectiva
248
AIMRI / Insights Association
259-5
ALMARES
220
AMR Research
243
ASKi
251
ASKi-Data
251
Askia
138
B2B International
249
Bilendi
164
BOMI
259-9
Borderless Access
253
BVM
123
C&C Market Research
145-1
CIDO Research
169
Cint
155
cluetec
178
cognesys
273
comrecon
240
Confirmit
149
CoolTool
204
Critical Mix
239
Crowdtech
118-1
CSS/datatelligence
259-2
Dapresy
142
Data Diggers
133
14
rc h
ea
se
Re
tR
es
d
ld
121
Adwired
Fi e
ADM e.V.
Tr en
Bus in front of Hall 1
ke
146
ACE-International
ar
A bis Z Dialoge
M
200-1
ar
Stand No
3Q Global
M
Exhibitors
ke
tR
es
ea
rc h
A ge
A to Z
nc y ar Con (Fu w ll ch s Se ul Te ork ta rv st nt ic St Org e) ud an O io iz nl at in io e n Pa D at ne a Co l P ro M l v a r lec t io ide ke r n t Re H /A ar s na ea dw ly rc ar h s Bi e So is / g / D T f t w V is ec at hn a ua ar D ig e liz ic al ita at Eq lM io n A ui ea ss pm oc su en ia re tio t m Pu e n bl / O nt is / h M rg O t h er / on an er M it o is at ed r in io ia g n
Exhibitors 2017
RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW
es ea t R rch Tr es A en ge e d nc Re arc h Fi y se el C on (Fu d w ar ll ch s Se ul Te ork ta rv st O n ic t St rg e) u a di O ni nl o za in t io e n Pa D at ne a l Co Pr ov M l a r lec t io ide ke r n t Re H /A ar na d w s ea ly rc ar h si Bi e g / T Sof s / D t w V is ec at hn a ua ar D ig e liz ic al ita at Eq lM io n A u ea ss ip oc m su en ia re tio t m Pu e n bl / O nt is / M rg O her th on an er / M it o is a ed r in t io ia g n
tR
demandi
154
DI Marketing
221
DigitalMR
232
Dr. Haspel & Partner Teststudio
112
E-Tabs
264
EARSandEYES
150
Equipe Research
247-4
eye square
224
EYEVIDO
118-2
Fieldwork
134-1
Five Research
147
FocusVision
105
Foerster & Thelen Feldservice
112
Foerster & Thelen Teststudio
112
FRC Hong Kong
261
Full Colour Research
219
G3 Translate
259-3
GapFish
205
GDCC
272
GESS Group
139
GfK
157
GIM
222
GlobalNR
145-3
GMO Research
259-4
Homburg & Partner
210
Honestly
268
IfaD
151
ke
234
ke
130
dataSpring
ar
DataLion
ar
111-2
M
Stand No
DataExpert
M
Exhibitors
RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW
15
141
Ingress
113
rc h
ea
se
Re
tR
es
d
ld
156
INFO Research Group
Fi e
infas quo
Tr en
158
ke
242
infas 360
ar
IFQM
M
208
ar
Stand No
IFF International
M
Exhibitors
ke
tR
es
ea
rc h
A ge
A to Z
nc y ar Con (Fu w ll ch s Se ul Te ork ta rv st nt ic St Org e) ud an O io iz nl at in io e n Pa D at ne a Co l P ro M l v a r lec t io ide ke r n t Re H /A ar s na ea dw ly rc ar h s Bi e So is / g / D T f t w V is ec at hn a ua ar D ig e liz ic al ita at Eq lM io n A ui ea ss pm oc su en ia re tio t m Pu e n bl / O nt is / h M rg O t h er / on an er M it o is at ed r in io ia g n
Exhibitors 2017
Initiative Markt- und Sozialforschung e.V. 238
INNOFACT
161
Innoplexia
262
Inquiry Market Research
217
INSA-CONSULERE
116
intelliGO
125
Inter-View Partners
127
Interface Research
221
Interrogare
154
INVADE
203
Ipsos
115
iResearch Services
226
isi GmbH
256
Issues & Answers
275
JTN Research
209
Jupiter MR
259-7
Kadence International
266
Kantar TNS
160/162/ 163
KARMASIN
242
KERNWERT
172
keyfacts
170
konkret
213
Krämer Marktforschung
169
Language Connect
101
16
RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW
es ea t R rch Tr es A en ge e d nc Re arc h Fi y se el C on (Fu d w ar ll ch s Se ul Te ork ta rv st O n ic t St rg e) u a di O ni nl o za in t io e n Pa D at ne a l Co Pr ov M l a r lec t io ide ke r n t Re H /A ar na d w s ea ly rc ar h si Bi e g / T Sof s / D t w V is ec at hn a ua ar D ig e liz ic al ita at Eq lM io n A u ea ss ip oc m su en ia re tio t m Pu e n bl / O nt is / M rg O her th on an er / M it o is a ed r in t io ia g n
tR
LEYHAUSEN Research Africa
247-3
Lightspeed
171
Linkfluence
118-3
Liveloop
274
Lucid
225
m-result
254
m-s TESTSTUDIOS
114
MADE IN SURVEYS
228
management consult
177
MANAGEMENT MONITOR
117
MANUFACTS
109
MaritzCX
106
Markelytics Solutions
270
Market Cube
241
MARKET phone
159
MarketSense
220
MITTEL
217
mo’web research
100
MobOpinions
269
MSR Insights
176
NETQUEST
137
Nielsen
233
NIPO
252
NMS Market Research
124
Nordic Viewpoint
246
NORDLIGHT research
107
Norstat
153
ke
247-1
ke
247-2
LEYHAUSEN Middle East
ar
LEYHAUSEN Gruppe
ar
207
M
Stand No
LexisNexis
M
Exhibitors
RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW
17
166
planung&analyse
145-2
Point-Blank International
250
Prediki Prognosedienste
102
Produkt + Markt
159
Provalis Research
206
PSYMA GROUP
110
Punkt Teststudio
114
Q | Agentur für Forschung
211
Q One Tech
229
Qualtrics
119
QualWorld
120
quantilope
179
Questback
165
Quirk’s Media
263
QUOVADIS
215
Rakuten AIP
122
Random Dynamic Resources
259-6
rc - research & consulting
175
Research & Results Magazin
236
Research Now
168
respondi
214
Rogator
173
RONIN International
202
Rosenthal Research
112
Rosetta Studio
200-2
18
rc h
ea
se
Re
tR
es
d
ld
235
PAYBACK
Fi e
paulusresult
Tr en
136
ke
111-1
PARC
ar
Opinions
M
229
ar
Stand No
OMR Globus
M
Exhibitors
ke
tR
es
ea
rc h
A ge
A to Z
nc y ar Con (Fu w ll ch s Se ul Te ork ta rv st nt ic St Org e) ud an O io iz nl at in io e n Pa D at ne a Co l P ro M l v a r lec t io ide ke r n t Re H /A ar s na ea dw ly rc ar h s Bi e So is / g / D T f t w V is ec at hn a ua ar D ig e liz ic al ita at Eq lM io n A ui ea ss pm oc su en ia re tio t m Pu e n bl / O nt is / h M rg O t h er / on an er M it o is at ed r in io ia g n
Exhibitors 2017
RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW
es ea t R rch Tr es A en ge e d nc Re arc h Fi y se el C on (Fu d w ar ll ch s Se ul Te ork ta rv st O n ic t St rg e) u a di O ni nl o za in t io e n Pa D at ne a l Co Pr ov M l a r lec t io ide ke r n t Re H /A ar na d w s ea ly rc ar h si Bi e g / T Sof s / D t w V is ec at hn a ua ar D ig e liz ic al ita at Eq lM io n A u ea ss ip oc m su en ia re tio t m Pu e n bl / O nt is / M rg O her th on an er / M it o is a ed r in t io ia g n
tR
Schmiedl Marktforschung
103
SIS International Research
259-11
SKIM
180-2
SKOPOS GROUP
152
SoapBoxSample
257
Spiegel Institut
245
SSI
167
Statista
132
Statistisches Bundesamt
126
STURM und DRANG
274
SUPERCRUNCH by GfK
157
Survalyzer
143
SVP Deutschland
117
Talk Online Panel
144
Telemark Marketing
242
TEMA-Q
104
Tiburon Research
223
Tobii Pro
201
Toluna
180-1
TransTrans
260
VanillaWorks
218
VMÖ
242
Voxco
148
WE Fieldwork
134-2
webfrager
112
WUA!
267
ke
103
ke
271
Schlesinger Associates
ar
Sample Solutions
ar
259-10
M
Stand No
Sample Answers
M
Exhibitors
RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW
19
9.45 – 10.30
Room 1
Room 2
Room 3
Room 4
Kantar TNS
eye square
GfK
quantilope
Digital Hit or Digital Shit? What Makes Digital Campaigns Successful
Branding to Go – Mobile Display and Video Deliver a New Brand Experience for Mobile Customers
The Reality Behind Virtual Reality in Market Research: The Feasibility for Conjoint Experiments and Car Clinics
Marketing Intelligence: How Agile Insights Empower Internal Market Researchers
in English
10.45 – 11.30
Produkt + Markt
Ipsos
Interrogare
GIM
Wouldn’t it be Cool if … Online Communities in the Customer Journey Analysis
Meet the Millennials! How to Communicate Effectively with Gen Y
Product and Pricing Research for Innovative Products and Business Models
We Need to Talk – Why Do Respondents Participate in Qualitative Research?
Pause 12.30 – 13.15
Research Now
13.30 – 14.15
SKOPOS GROUP
respondi
SSI
From Snapchat to Driverless Cars, Getting under the Surface of Generation Z
Only Flying is Better – Customer Experience Use Case: DER Touristik
Get Closer to the Real Reality – Respondi Product Launch
Now You See it, Now You Don’t – Measuring the ROI of Online Advertising Campaigns
Nielsen
GIM
GapFish
Dapresy
Digital Blackbox – Success Factors and Drivers for an Effective Campaign
Implicit Measures: Looking Inside the Consumer’s Mind
The Web Longtail in Focus: How to Measure Relevance in the Context of the CrossMedia Journey
Transforming Market Research Reports into Interactive Dashboard
in English
Pause 14.45 – 15.30
EARSandEYES
SUPERCRUNCH by GfK
Produkt + Markt
WE Fieldwork
Full Service vs. Automated Research – The Best of Both Worlds
Data-Driven Marketing: How to Master the Rocky Road to Data-driven Marketing Solutions
Brand|View – Brands from a New Perspective
Innovating with and for Your Customers is Now Possible with Insight Online Communities
mo‘web research
Kantar TNS
management consult
“Youth Undisguised” – Self-Perception and SelfEsteem of the Young Generation
Online Ideation – a Digital Innovation Process Explained Using the Example of App Usability
Do it Yourself Research: Challenges and Opportunities for the Market Research industry
Return on Brand Research – Brand Research that Pays Off
in English
15.45 – 16.30
rheingold salon
16.45 – 17.30
infas 360
GapFish
Ipsos
Rogator
The Future of Research I: Customer Realtime Segmentation
Digital Transformation in Market Research Vol. 1 (2017)
Beyond the Obvious. Getting More out of Consumer Reviews with Text Analytics and Advanced Statistics
Van Westendorp Reloaded – A Modified Approach to Use the PSM-Approach for Pricing Decisions
German/English Simultaneous Translation Workshop Categories
20
Data Processing Survey Methods Customers Brand/Image
Marketing-Mix Qualitative Research Electronic Measurements
(e. g. social media, automatic measurements, web monitoring, big data)
RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW
Target Groups/Markets B2B Research O ther
(e.g. market research industry, international research, data protection)
Workshop Program · Wednesday, 25 October 2017 Room 5
Room 6
Room 7
Manufacts
paulusresult
Kernwert
Room 8 comrecon
Brand Tracking Reinvented for the Digital Age
The Net Promoter Score (NPS) Works – Insights from One of Its Inventors
More Variety! Practical Examples of Online and Mobile Qualitative Research
Semiotic Profiling – Understand your Customers and Reach Them with the Appropriate Message
Point-Blank International
mo‘web research
management consult
Confirmit
Fast and Furious – More Effects with Design Thinking Sprints
Innovation Catalyst Internet: Why You Should Research Online Too
Customer Loyalty Research 4.0
Mobile Success – Connecting Your Brand with Respondents in English
Q | Agentur für Forschung
Rogator
Skim
Homburg & Partner
From Research to Content: How We Exploit the Web Like a Goldmine for Editors and Content Production
Motivating Questionnaire Design in Times of Increasing Survey Numbers
A Swipe to the Left, A Swipe to the Right – New Implicit Method Joins Mobile Technology with System 1&2
The End of the Crystal Ball – Professional Target Planning and Market Prioritization Based on Quantified Market Potentials
Spiegel Institut
cluetec
MSR Insights
Lightspeed
Insight Action Workshop – Bridging the Gap Between Consumer Insights and Manufacturer Beliefs
Everything Perfect at the POS – How ECE Smartly Digitalizes Survey Processes With mQuest® and Their Purpose-Designed Portal Solution
Finally I Understand Our Customers‘ Needs! Sustained Employee Mobilization through CX Management
Introducing 10 Diagnostic Techniques to Help Optimize Your Surveys in English
INFO Research Group
isi GmbH
respondi
Bilendi
Surveys in Mixed-Mode Design – Ensuring Representativeness in Times of Communication Diversity
Virtual Reality as a Bridge Between Realism and Standardization in Product and Design Tests
The Times They Are aChangin’ – New Potentials in Digital Surveys
CREATIVE.AI – Improve Creative Strategies and Tactics with Content Analysis and Artificial Intelligence-Based Driver Analysis
Survalyzer
demandi
Innoplexia
DigitalMR
The Survey Software Survalyzer for Agile Market Research
Customer Experience Management – How Viessmann Developed an Efficient Key Tool for Successful Customer Loyalty Management
Digital Markets in Times of Digital Customers – Live Monitoring and Fast Reactions. Market Research 2.0: Fast, Activity-Oriented, Dynamic
Don’t Just Ask Questions; Harvest the Power of A.I. for Social Listening and Predictive Analytics
in English
in English
SKOPOS GROUP
Sturm und Drang
SVP / Management Monitor
cognesys
Use Case Freenet TV – Defining Uncertain Customer Journeys
Why Netflix Competes Against Red Wine – Innovation Insights with the Jobs-to-BeDone Framework
How Can I Keep an Eye on My Competitors? Case Study – Systematic Monitoring of Competitors in B2B Markets
NPS and Open Mentions – Automatic Semantic Analysis of the Customers‘s Opinion: Recognition of Topics, Assessments & Sentiment
RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW
21
9.45 – 10.30
Room 1
Room 2
Room 3
Room 4
MaritzCX
GIM
GfK
Spiegel Institut
Trend Efficiency: How to Measure the Economic Value of CX
Digital Self vs. Real Self – an Explorative Journey
I Want it All – Finding the Right Balance in Brand Building and Sales Activation to Win Over Millenials & iBrains
“Pull to Open” – An Insight into the Versatile Research Field of UX and Usability
10.45 – 11.30
Research Now
Produkt + Markt
Cint
infas quo
Voice Control is on the Rise – Can Survey Design Benefit from Audio Open Ends?
Shopper Insights – Mobile
EU General Data Protection Regulation: Are You in the Know? Learn More About the Research Organization Obligations Regarding GDPR
Analogue’s Revenge – Why Market Research in Hand Finds Gold in Every Land
in English
Pause 12.30 – 13.15
Innofact
13.30 – 14.15
eye square
Rogator
mo‘web research
Linking of Behavioural and Survey Data: Opportunities and Limits for Market Research
Please Proceed to Checkout – How Implicit Research Reveals the Decision Making Process During Online Shopping
Customer Panels – The Solution in Times of Declining Response Rates and Hard-to-Reach Target Groups?
Awards Ceremony: German Student Research Competition 2017
Nielsen
Ipsos
Kantar TNS
Interrogare
Consumer Neuroscience in Practice: Nielsen Sets New Standards in Understanding Your Consumers‘ Behaviour
The Perfect Marriage – How Artificial Intelligence and Market Research Curation Services Gain Actionable Insights
The New, Agile NeedScope: Measuring Emotions Reliably
Brand Insights 2.0 – Innovative Tools for Identifying Brand Drivers
Pause 14.45 – 15.30
Q | Agentur für Forschung
15.45 – 16.30
quantilope
SKOPOS GROUP
Affectiva
Ideas Inspired from Insights: A Collaborative Research Process for a Better Understanding of Gen Z
Agile Insights – Explicit and Implicit Tools for Real-Time Brand Management
Market Research Like Silicon Valley – User Centered and Digital
Let‘s Get Emotional: How to Incorporate Facial Responses into Your Market Research Methodology
Qualtrics
respondi
EARSandEYES
TEMA-Q
Allianz Deutschland AG: The Voice of the Customer (VoC) Incorporated into Product Innovation – with New Technology
Time to Shout?! Determine the Perfect Timing for Marketing Activities Using Big Data and Passive Measurement of Internet Use
Full Service vs. Automated Research – The Best of Both Worlds
Exploiting synergies – CRM Systems as a Platform for Customer Experience Projects
in English
German/English Simultaneous Translation
Workshop Categories
22
Data Processing Survey Methods Customers Brand/Image
Marketing-Mix Qualitative Research Electronic Measurements
(e. g. social media, automatic measurements, web monitoring, big data)
RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW
Target Groups/Markets B2B Research O ther
(e.g. market research industry, international research, data protection)
Workshop Program · Thursday, 26 October 2017 Room 5
Room 6
Room 7
Room 8
rc - research & consulting
IFF International
B2B International
Lightspeed
The Territories of Brands: Finding a Position, Seizing It and Keeping It
What Is Representative and What Is True? Survey and Response Effects of CATI vs. CAWI Surveys in Germany and China
Use B2B Research & Never Compete On Price Again
Human vs. Machine. Only a Game Can Choose the Winner
in English
in English
Prediki Prediction Services
management consult
IfaD
Netquest
Things Change: How Prediction Markets Can Get You the Right Answer Before You Know the Right Question
The Customer On the Track – Customer Feedback Systems Using the Automotive Industry as an Example
Are They Buying or Not? More Realistic Conjoints by Modelling Pricing Psychology, Inertia and External Effects
Segmenting the E-Shopper through Behavioural Data in English
infas 360
keyfacts
GapFish
Ingress
The Future of Research II: The CASA Monitor
What is Hidden in the Middle? The Response Behaviour of Online Survey Participants – Improving Data Quality
Digital Transformation in Market Research Vol. 1 (2017)
Ingress Live Dashboards – Dynamic, Easy to Create and Responsive
ESOMAR
Questback
VICO
Provalis Research
Young & Curious? How to Boost Your Career in the Data Insights & Research Industry #YESOMAR
Creating a Better Digital Future
“Be The Wave Not the Surfer”: Using Reviews and Ratings for an Innovative Product Management
Text Analytics: A Powerful Tool, but Not Magic
in English
in English
in English
DataExpert
Borderless Access
intelliGO
AMR Research
Online Solutions for Offline Reporting: Introducing Vizzi
Moments of Mobile – Will Evolution Translate into Revolution?
Pros and Cons of VR/AR Visual Techniques in Market Research – Learnings from an Automotive Design Test
The Changing Capital Structure of the Insights Industry
in English
in English
in English
in English
Dapresy Guided Analytics Dashboard – Analysis and Communication Combined!
SSI Opening up the Open Question – Getting Better Answers through Gamification or Video
m-result
INSA-Consulere
Possibilities and Limitations of Social Media Research as a Complement to Conventional Market Research
Understanding Trends through Mixed Methods and Mindfulness
in English
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Workshops by Exhibitor A–Z Affectiva
Let‘s Get Emotional: How to Incorporate Facial Responses into Your Market Research Methodology Thursday 26/10/2017, 14.45-15.30, Room 4 Presented by: Ian Forrester, Global SVP Insight, Unruly Surveys aren‘t the industry-standard anymore: in fact, relying on this data alone doesn‘t stand up to what‘s coming next. Imagine the future of market research where respondents no longer have to manually input their thoughts and reactions to content, but you will be able to tell right from the expressions on their faces. In this joint presentation, Unruly will discuss its methodology – with its emotion recognition technology partner Affectiva – on how it is able to gather data from psychological responses to yield more accurate results and correlations – with specific examples extracted from a recent cultural study conducted by Unruly. Join us in this informative session to discover: • How does content travel across borders? • What changes should be made to ads launched internationally to take account of cultural differences? • What tools can brands use that help answer the above questions, thereby optimising international media spend?
AMR Research
The Changing Capital Structure of the Insights Industry Thursday 26/10/2017, 14.45-15.30, Room 8 Presented by: Paulo Ayala, Marketing Director Dhruvi Dressen, International Project Manager 50 years ago, the great research companies emerged from large FMCG companies such as Unilever and General Mills. These were the forefathers of the industry. As a result, the industry grew and the traditional research companies and consultancies were founded. In the last decade the industry has transformed drastically. There are approximately 80 viable, new competitors in the Insights space. Showing great fragmentation with many new specialists and increasing competition in the supply chain.
B2B International
Use B2B Research & Never Compete on Price Again Thursday 26/10/2017, 09.45-10.30, Room 7 Presented by: Matthew Harrison, CEO Conor Wilcock, Research Director Avoiding commoditization and resisting competing on price is a key challenge in business-to-business markets. Based on data and insights from over 2,000 studies around the world, this workshop demonstrates how decision tree mapping, segmentation, loyalty analysis, brand story development, statistics and more can be used to help the b2b decision maker avoid having to compete on price again. The workshop draws on examples from different countries to show that techniques for selling and marketing on value must be tailored to geography.
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Bilendi
CREATIVE.AI – Improve Creative Strategies and Tactics with Content Analysis and Artificial Intelligence-Based Driver Analysis Wednesday 25/10/2017, 14.45-15.30, Room 8 Presented by: Dr. Frank Buckler, Founder & CEO, SUCCESS DRIVERS GmbH Andreas Knappstein, Sales Director, Bilendi GmbH Countless studies show that more than 70% of ad impacts are due to the right creative content. Still exploring this DNA of a winning ad is still a mystery. We’ll present the results of the largest quantitative study to date on unlocking the hidden emotional vehicles that drive advertising success. First, it profiled hundreds of spots with a quantitative content analysis. Spots have been tested in an ad testing survey, merged with the content analysis data and then analyzed with an a.i.-based key driver analysis.
Borderless Access
Moments of Mobile – Will Evolution Translate into Revolution? Thursday 26/10/2017, 14.45-15.30, Room 6 Presented by: Dushyant Gupta, SVP Patrycja Reinhart, Country Manager Germany & Eastern Europe Vekas Karwal, AVP, Sales – Europe Mobile devices are everywhere offering the potential to harvest data on consumer decision making as it happens, allowing marketers & researchers to get closer to the purchase decision makers and consumers of products & services. #DidYouKnow mobile surveys are completed at different times of the day as compared to online surveys. Does this mean they are more suitable for certain types of study? So, let’s understand with a live demo how innovative mobile research methods such as WhatsApp are the New Frontier in Research Methodology to generate actionable insights.
Cint
EU General Data Protection Regulation: Are You in the Know? Learn More About the Research Organization Obligations Regarding GDPR Thursday 26/10/2017, 10.45-11.30, Room 3 Presented by: Jane Attale, VP Sales Strategy EMEA, Deputy VP EMEA Peter Milla, Senior Consultant The GDPR is coming and it‘s coming fast. The EU General Data Protection Regulation (GDPR) comes into effect on May 25, 2018. It addresses the collection, use, processing and transfer data of the personal data of EU citizens and applies to all EU member states and any entity that collects, process, stores and/or transfers personal data of EU citizens. The Regulation reshapes the data protection landscape in the EU and grants extended rights to data subjects, and to bring legal action against organizations in case of a data breach.
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Workshops by Exhibitor A–Z Confirmit
Mobile Success – Connecting Your Brand with Respondents Wednesday 25/10/2017, 10.45-11.30, Room 8 Presented by: Alex Barrow-Williams, Business Development Director Whether you are preparing a PowerPoint, putting together a report, or a creating a dashboard, the best way to ensure your clients understand your research findings is to tell a compelling story with the data. In Market Research, this is often easier said than done, however! Storytelling is a mix of art and science and without the right tools and training, it can be an impossible feat. In this session we will show you the secrets of creating a compelling story to display research findings. We provide an easy to follow storytelling framework and show tangible examples to bring it all to life!
DataExpert
Online Solutions for Offline Reporting: Introducing Vizzi Thursday 26/10/2017, 14.45-15.30, Room 5 Presented by: Marya Kaska, Director of Consulting, Dashboard Vision Dezső Karasszon, Managing Director, DataExpert Faced with the challenge of providing offline PPT reports that required flexibility both in terms of format design and content, Dashboard Vision teamed with DataExpert to create Vizzi. Vizzi is an online tool that allows sales, consultants and analysts to choose the cuts of data they want, view a library of slides, and output custom PPT reports with native PPT graphics all in an easy point and click interface. This workshop will take you through the tool and discuss some of the challenges of offline and online reporting.
DigitalMR
Don’t just Ask Questions; Harvest the Power of A.I. for Social Listening and Predictive Analytics Wednesday 25/10/2017, 15.45-16.30, Room 8 Presented by: Michalis Michael, CEO • Unstructured data constitutes 80% of human knowledge and yet traditional market research focuses on structured data • The presentation will demystify Artificial Intelligence for market research • Learn about SSS = Social+Sales+Surveys and how you can synthesize unique insights • Discover the only one way to analyze millions of social media posts and images that avoids garbage in garbage out • Listen-probe-listen-probe a virtuous circle that delivers the “holy grail”
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EARSandEYES
Full Service vs. Automated Research – The Best of Both Worlds Wednesday 25/10/2017, 14.45-15.30, Room 1 Presented by: Frank Lüttschwager, Managing Director Dr. Ella Jurowskaja, Unit Manager Automated Research Market research is in a phase of radical change! People are even speaking of a paradigm shift. While complex studies are becoming ever more important for traditional companies, the demand for digital and innovative solutions that are „fast, cheap and good“ is growing in the new business and creative fields. This workshop shows how institutes can accomplish the balancing act between full service and automatic research, thus catering optimally to the individual customers‘ needs.
ESOMAR
Young & Curious? How to Boost Your Career in the Data Insights & Research Industry #YESOMAR Thursday 26/10/2017, 13.30-14.15, Room 5 Presented by: Winners of the ESOMAR Corporate YES awards! Kim Smouter, Head of Public Affairs and Professional Standards, ESOMAR Interested in challenging the status quo and learning more about new tools and innovations? Join our workshop and hear two of our brightest Young ESOMAR Society members share their insights with you, presented at the 70th ESOMAR Congress. Join us and learn about the trends in the industry, further opportunities and how can you make sure to be part of it! The Young ESOMAR Society (YES), an initiative created by ESOMAR will give you the professional boost you need! Be sure to join for the networking meet and greet after the meeting at Bistro 2 for some re-energizing snacks and drinks.
eye square
Branding to Go – Mobile Display and Video Deliver a New Brand Experience for Mobile Customers Wednesday 25/10/2017, 09.45-10.30, Room 2 Presented by: Dr. Matthias Rothensee, Research Director and Partner New findings from mobile research: In extensive media benchmark analyses, Matthias Rothensee shows how much attention mobile advertising formats receive compared to desktop display ads. On that basis, he develops guidelines for successful mobile campaigns and demonstrates them using examples. And because mobile always also means social, he presents the rapid-testing procedure InContext Express, with which video ads on Facebook, YouTube, Instagram and in live newsfeeds are tested. This is followed by a discussion of current social media questions.
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Workshops by Exhibitor A–Z eye square
Please Proceed to Checkout – How Implicit Research Reveals the Decision Making Process During Online Shopping Thursday 26/10/2017, 12.30-13.15, Room 2 Presented by: Philipp Reiter, COO and Partner Diana Seiboth, Research Consultant This presentation summarizes the possible uses of new surveying methods on live websites. The combination of implied and explicit methods helps differentiate between customer segments, in order to personalize your web presence and improve your conversion rates. Experience live how behaviour is recorded while shopping online, and gain an understanding of how you can address your customers emotionally in the digital world and specifically activate them to ensure lasting product success.
GapFish
Digital Transformation in Market Research Vol. 1 (2017) Wednesday 25/10/2017, 16.45-17.30, Room 2 Presented by: Malte Friedrich-Freksa, Chief Digital Officer, GapFish Prof. Dr. Holger Lütters, Hochschule für Technik und Wirtschaft Berlin Everyone is talking about digitalization: AI, digital language assistants, ibeacon and co. are crusading through the digital world, while German market research is showing some reserve toward these new options. In the first German-language B2B study on this topic, we survey market researchers on the potential uses of digital technologies in the field of market research. The result is a report on the status of digital transformation in market research.
GfK
The Reality Behind Virtual Reality in Market Research: The Feasibility for Conjoint Experiments and Car Clinics Wednesday 25/10/2017, 09.45-10.30, Room 3 Presented by: Alexandra Chirilov, Senior Marketing Scientist Jörg Leissner, Global Account Director Automotive The audience gains insights about how respondents’ experience can be improved by integrating virtual reality environments in MR, on whether this approach helps to collect higher quality data compared to traditional approaches or adds value in other perspectives. We will emphasize the strengths and weaknesses of VR, hence its feasibility and derive concrete recommendations on using VR4MR. The feasibility and scalability of VR as a new method for data collection will be discussed, as well as the impact of VR on respondent’s preference and behavior and the VR data quality in the sense of statistical fit and predictive power.
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GIM
Implicit Measures: Looking Inside the Consumer’s Mind Wednesday 25/10/2017, 13.30-14.15, Room 2 Presented by: Dr. Jörg Munkes, Corporate Director Heike Schwarz, Research Manager Implied processes are really being hyped at the moment, and they are becoming more and more popular. At the same time, the accuracy of the customary explicit methods is being questioned, as in addition to implied processes, big data are also gaining relevance. We show that all of these methods have their raison d‘être, and that only a combination of explicit, implied, qualitative and behavioural data finds to the required results.
GIM
Digital Self vs. Real Self – an Explorative Journey Thursday 26/10/2017, 09.45-10.30, Room 2 Presented by: Patricia Blau, Corporate Director Tina Choi-Odenwald, Senior Research Manager Who are you? The answer to this question today also incorporates digital facets. Social media differ in their communicative role, in the self they show and how close it is to the everyday self. Young Digital Natives between 16 and 25 also reflect there on how it is to grow up. Part of it is a certain pressure to look good around the clock, and to be a photography expert. Together with 16-25 year-olds, GIM looked into the who‘s who of the social media and their visual worlds.
infas 360
The Future of Research I: Customer Realtime Segmentation Wednesday 25/10/2017, 16.45-17.30, Room 1 Presented by: Silke Martin, Consultant Research & Customer Analytics Customer Realtime Segmentation is an application that enables enterprises to categorize new and prospective customers into customer segments, live and immediately. It combines the constantly growing objective secondary data with the subjective survey data to redefine or further develop the company‘s internal customer segmentation, and transfer it to the CRM and all potential addresses (post and e-mail).
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Workshops by Exhibitor A–Z INNOFACT
Linking of Behavioural and Survey Data: Opportunities and Limits for Market Research Thursday 26/10/2017, 12.30-13.15, Room 1 Presented by: Christian Thunig, Managing Partner Dr. Stefan Niebrügge, Management Board Big data analyses have the inherent advantage that they work fast, in-depth and without a survey being required. Today, large volumes of purchase and behavioural data are generated in the digital context: cash register systems deliver the shopping receipt, customer cards document purchasing behaviour and surfing profiles of internet users display the customer journeys. But all these data say little about the motivations. That is why additional questionnaires and linking the responses to the measured behavioural data are indispensable. This workshop provides examples of real-world applications and looks into the main data protection issues.
intelliGO
Pros and Cons of VR/AR Visual Techniques in Market Research – Learnings from an Automotive Design Test Thursday 26/10/2017, 14.45-15.30, Room 7 Presented by: Elio Dalprato, Project Manager & CEO, intelliGO Pietro Fantoni, Visual User Experience Manager, intelliGO_in2Real Michele Bergonzi, Communication and M.R. Manager, intelliGO_in2Real Arturo Samson, Senior Product Planning Analyst, Triumph Motorcycles Starting from the concrete testimony of a recent market research activity in the automotive industry that we conducted together with the Triumph motorcycle brand, where we tested its design concept through about 800 interviews conducted with the Virtual Reality Technique in 3 nations, we will expose our point of view on the possible advantages and limitations using these visual technologies in the market research. We’ll talk about the main areas as Field, Data processing, methodologies and costs. Finally, we will briefly showcase the possible alternatives between Virtual Reality and Augmented Reality.
Ipsos
Meet the Millennials! How to Communicate Effectively with Gen Y Wednesday 25/10/2017, 10.45-11.30, Room 2 Presented by: Jonathan Gable, Senior Director, Ipsos Connect Digitalization offers consumers numerous new media usage situations. It is a challenge for companies to address the right people at the right moment with a relevant message on the ideal digital platform. We provide insights into how Gen Y use media, and their attitudes towards brands and advertising. We show how digital brand communication can be tested in a real-life environment, in order to effectively reach the young consumers of today and tomorrow.
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Ipsos
The Perfect Marriage – How Artificial Intelligence and Market Research Curation Services Gain Actionable Insights Thursday 26/10/2017, 13.30-14.15, Room 2 Presented by: Dr. Mohini Krischke-Ramaswamy, Senior Director, Ipsos UU Martin Rückert, VP Cognitive Computing, Market Logic The plethora of market research and consumer data that companies have at their disposal is growing seemingly without halt. The individual human being cannot deal with it alone. Artificial intelligence helps bring structure to the data chaos. But market research know-how is required to gain insights from these structures. In a fascinating live demonstration, Ipsos and Market Logic show how artificial intelligence and market researcher know-how can generate and activate valuable insights.
Kantar TNS
Digital Hit or Digital Shit? What Makes Digital Campaigns Successful Wednesday 25/10/2017, 09.45-10.30, Room 1 Presented by: Claudia Gelbe, Director Sales & Client Management, Kantar Millward Brown Carsten Theisen, Head of Digital Centre, Kantar TNS What makes digital campaigns successful in terms of brand KPIs? The dos and don‘ts differ significantly between target groups and markets. Insights learned from numerous post-campaign tests identify success factors.
Lightspeed
Introducing 10 Diagnostic Techniques to Help Optimize Your Surveys Wednesday 25/10/2017, 13.30-14.15, Room 8 Presented by: Alex Wheatley, Innovation Researcher How healthy is your survey? Are all the questions in your survey working efficiently? Is your survey performing above or below benchmark standards? In this session we will discuss our toolkit of 10 diagnostic techniques you can undertake to check the health of your survey and learn tips on better ways to ask questions, resolve common data problems and improve the performance of your surveys.
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Workshops by Exhibitor A–Z Lightspeed
HUMAN VS. MACHINE. Only a Game Can Choose the Winner Thursday 26/10/2017, 09.45-10.30, Room 8 Presented by: Alex Wheatley, Innovation Researcher, Lightspeed Patricia Dominguez, Senior Research Analyst, SKIM With automation and machine learning being talked about a lot, Lightspeed and SKIM got together to let Human and Machine test a real research problem. The task was simple: design the perfect holiday. The two approaches were quite different. SKIM turned to automation to solve the challenge using conjoint analysis to build their perfect holiday. While Lightspeed took a traditional approach, surveying panelists with a gamified survey, using imagination not algorithm for their perfect holiday. We invite you to see the results and help settle the debate: ‘Humans or Machines?’ which is better…
MaritzCX
Trend Efficiency: How to Measure the Economic Value of CX Thursday 26/10/2017, 09.45-10.30, Room 1 Presented by: Oliver Skeide, Director Expert Services Customer Experience (CX) counts as one of the main influencing factors to increase customer retention, employee engagement and profit as well as to gain a sustainable competitive advantage. Successful CX programmes are aligned to the financial results of the company. We will highlight how you can quantify the added value of your CX, to support investment decisions and develop measures for improvement at the right stages.
mo‘web research
Online Ideation – a Digital Innovation Process Explained Using the Example of App Usability Wednesday 25/10/2017, 15.45-16.30, Room 2 Presented by: Pascal Villain, Business Development Director Have you ever thought about how much time you spend in workshops, trend summaries, brainstormings, kick-offs, etc.? What is striking is that consumers are always TALKED ABOUT, rather than asking them to take part in the discussion. In a showcase, mo’web and Ratiopharm show how online ideation helps further develop one‘s products, in collaboration with the customer, using creative techniques and at the speed we have become accustomed online.
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NETQUEST
Segmenting the E-Shopper through Behavioural Data Thursday 26/10/2017, 10.45-11.30, Room 8 Presented by: Andreas Wech, International Sales Director In order to get a complete view of the consumer, brands should rely on holistic research methods, that connect different sources of data. Evidence already exists that survey based data collection combined with passive data collection helps to generate the full picture of online consumer behaviour. We aim to provide insights about how to combine both methods. We specifically want to go into the experience of consumers and the importance of carefully protecting their personal information and at the same time preserve the utility of the data collected.
Nielsen
Digital Blackbox – Success Factors & Drivers for an Effective Campaign Wednesday 25/10/2017, 13.30-14.15, Room 1 Presented by: Svenja Onasch, Senior Business Consultant Andreas Meffert, Client Business Partner Digital advertising is well known to be easily measurable and controllable, and yet mistakes are made frequently and the optimization potential not fully exploited. How can we deal with that? Are there guidelines that might help with the everyday work? What do consumers think of the advertising used, and which tools help to gain a better impression of the campaign‘s performance? Nielsen shares key learnings gained from many years of experience and numerous studies. Find out which factors influence brand KPIs and how to ensure the success of a cross-device campaign even while it is running.
Nielsen
Consumer Neuroscience in Practice: Nielsen Sets New Standards in Understanding Your Consumers‘ Behaviour Thursday 26/10/2017, 13.30-14.15, Room 1 Presented by: Nicola Harre, Consumer Neuroscience Lead Germany Appealing to customers emotionally is not a new aspiration. The question is much more how products and communication can be optimized to do so, and how lasting connections to brands can be strengthened. In our workshop, we show how Nielsen Consumer Neuroscience achieves directly implementable results on a unique global level. Through real-world examples, participants will gain insights into the research techniques used and the results of our base research.
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Workshops by Exhibitor A–Z Produkt + Markt
Wouldn’t it Be Cool if… Online Communities in the Customer Journey Analysis Wednesday 25/10/2017, 10.45-11.30, Room 1 Presented by: Axel Schomborg, Managing Director Julia Koch, Senior Research Consultant The linchpin of customer experience is how the touchpoints are structured and work together. Online communities make an important contribution when analysing the customer journey. They enable a profound insight into customer behaviour, what they experience and the effect that results. But it is in optimizing the journey and individual touchpoints that online communities really come into their own. How can we make use of this strength? How can we not only gain insights but develop effective ideas?
Produkt + Markt
Shopper Insights – Mobile Thursday 26/10/2017, 10.45-11.30, Room 2 Presented by: Claudia Greischel, Division Director Consumer & Retail Research Julia David, Senior Research Consultant Consumer & Retail Research Researching the entire experience, perception and decision-making process of customers in real purchasing situations at the POS is still a fascinating challenge for researchers. Digital, mobile information offerings and opportunities to shop influence not only the shopper, they also enlarge the spectrum of survey methods and innovative combinations of them. We give an insight into our toolbox.
Provalis Research
Text Analytics: A Powerful Tool, but Not Magic Thursday 26/10/2017, 13.30-14.15, Room 8 Presented by: Normand Péladeau, CEO We will give the audience a basic understanding of text analytics by tracing its history, the latest developments, what it can and cannot do for market researchers and where we see it going. This will involve a look at qualitative analysis, content analysis, text mining and machine learning. We will explain how they can be used separately or together to analyze customer feedback. We will discuss when one technique may be more appropriate than another and how they can work together in a mixed methods approach.
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Q | Agentur für Forschung
Ideas Inspired from Insights: a Collaborative Research Process for a Better Understanding of Gen Z Thursday 26/10/2017, 14.45-15.30, Room 1 Presented by: Kerstin Klär, Founder and Managing Director Qualitative research is essential if one is to precisely understand a target group. Especially if you understand qualitative research as a profess and design the research to cover multiple issues. By means of in-home visits, consumer safaris, workshops and meet-my-friends sessions, we have got to know Generation Z better and better, and recorded their living environment, identity and lifestyle in video clips. What results is a collaborative process between the target group and the various departments at our client, which leads to innovative product and communication ideas.
Qualtrics
Allianz Deutschland AG: The Voice of the Customer (VoC) Incorporated into Product Innovation – with New Technology Thursday 26/10/2017, 15.45-16.30, Room 1 Presented by: Markus Mündel, Head of Client Lab & Test Division CCO, Allianz Deutschland AG Wolfgang Soelch, Head of Enterprise Sales Central Europe, Qualtrics GmbH Every enterprise has various different points of contact with customers and potential customers. Each customer comes to „touchpoints“ with different expectations and experiences. The key here is to collect these experiences, learn from them and get the gained know-how to places in large companies where it can provide a benefit. Mr. Mündel recounts his experiences in the field of product and service innovation and shows, using examples from the business world of how Qualtrics can help integrate customers early on in the process, even in agile environments.
quantilope
Agile Insights – Explicit and Implicit Tools for Real-Time Brand Management Thursday 26/10/2017, 14.45-15.30, Room 2 Presented by: Dr. Thomas Fandrich, Co-Founder and COO Dr. Peter Aschmoneit, Co-Founder and CEO Digital transformation needs agility. Customary market research processes often can‘t keep up. We show new ways for market researchers to best manage the mix of speed, quantity and quality with agile solutions – explicit and implied tools that automate whatever costs unnecessary time and work, making agile insights a great opportunity for market research companies.
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Workshops by Exhibitor A–Z Questback
Creating a Better Digital Future Thursday 26/10/2017, 13.30-14.15, Room 6 Presented by: Luke Talbot, Director Product Marketing Increased digitalisation is shaping the future of business, with customer and employee expectations shaped by better and more seamless consumer-grade experiences. The pace is increasing, yet our main currency in this world remains the good old-fashioned survey. This session will look at current trends and predictions for how new technologies will shape businesses of the future, with the introduction of wearables, AI and Bots, and guide you through what you need to do to about it right now.
Research Now
From Snapchat to Driverless Cars, Getting Under the Surface of Generation Z Wednesday 25/10/2017, 12.30-13.15, Room 1 Presented by: Tanya Kirova, Associate Client Development Manager According to Forbes GenZ will account for 40% of all consumers by 2020. In this workshop we will present the big picture to you, from this generation’s lifestyle to their attitudes, shopping behaviour, aspirations, their worst fears and which brands they like best. We have interviewed thousands of 16-21 year olds and our findings may surprise you. Join us for this insightful multi-country comparison to get a head-start on how to win the hearts of the world’s next buying super-power.
Research Now
Voice Control Is on the Rise – Can Survey Design Benefit from Audio Open Ends? Thursday 26/10/2017, 10.45-11.30, Room 1 Presented by: Oliver Tjarks, Vice President Client Development, Research Now Nadja Böhme, Director & Head of Marketing, FactWorks With the technological advances taking place in mobile communication and the latest trend of voice control, audio is gaining importance compared to text. Examples such as Amazon Echo and Apple‘s HomePod make this blatantly obvious. Do audio captures in surveys offer better insights than written open-ends? What implications do they have for market research practice? In this study, Research Now and FactWorks search for answers to these questions in a survey on technology brands held in the United Kingdom and Germany.
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respondi
Time to Shout?! Determine the Perfect Timing for Marketing Activities Using Big Data and Passive Measurement of Internet Use Thursday 26/10/2017, 15.45-16.30, Room 2 Presented by: Pierre Hatje, Managing Director, impact&emotions Maria Tewes, Senior Sales Manager, respondi The combination of passively obtained online user behaviour, active feedback from consumers and big data analyses helps companies gain insights with a whole new depth of detail. Together with impact&emotions, respondi analysed shopping behaviour in the Christmas period in this way, and used the results to develop a forecasting tool for ascertaining the best times for marketing specific things and the most efficient usage of different marketing platforms. Fascinating insights are guaranteed!
rheingold salon
”Youth Undisguised“ – Self-Perception and Self-Esteem of the Young Generation Wednesday 25/10/2017, 15.45-16.30, Room 1 Presented by: Ines Imdahl, Owner and Managing Director What trials and tribulations go hand in hand with becoming an adult? How do young people deal with the typical mood swings of puberty and burgeoning sexuality? It wasn‘t only the values young people have, but why they have them and how they come about that interested us. What influence does caring for their appearance have on their feeling of self-esteem when their emotions take charge? Can cosmetics and beauty products help youths in their process of self-discovery?
SKOPOS GROUP
Only Flying is Better – Customer Experience Use Case: DER Touristik Wednesday 25/10/2017, 12.30-13.15, Room 2 Presented by: Oliver Kern, Managing Director, SKOPOS CONNECT Kathrin Schaarschmidt, Senior Research Manager, SKOPOS RESEARCH Tim Hagge, Customer Experience Manager, DER Touristik GmbH Understanding customers in a complex brand environment and being able to quickly react to their needs is an ever-growing challenge for companies. Together with DER Touristik, we present a best practice for how customer satisfaction can be made perceptible along the customer journey. The result is continuous customer feedback at each touchpoint of the journey, communicated transparently to all stakeholders via an online dashboard. This enables DER Touristik to continuously and effectively improve the travel experience for its customers.
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Workshops by Exhibitor A–Z SSI
Now You See It, Now You Don’t – Measuring the ROI of Online Advertising Campaigns Wednesday 25/10/2017, 12.30-13.15, Room 4 Presented by: Stefan Boom, Director Sales With half of all online advertising invisible to the user, measuring any kind of ROI on advertising is tough. Add in the variety of devices and platforms and it is almost impossible. Until now. Join our workshop as Stefan Boom explains how Campaign Optimizer works to deliver ROI measures. Linked to an online panel you can see who has been properly exposed, and how often – so, is the campaign reaching your target? And then interview panelists – what do they take out from the ad?
SSI
Opening up the Open Question – Getting Better Answers through Gamification or Video Thursday 26/10/2017, 15.45-16.30, Room 6 Presented by: Pete Cape, Director Global Knowledge Open responses in online surveys are universally awful. We can either live with this, or do it better. To do it better we can gamify – put the participant in a scenario that fires the imagination… or we can use technology. So many people have a video camera and microphone on the very device they’re using to take the survey, what happens if we ask them to video their response? In this workshop Pete Cape will explain how each of them work, the data outcomes, and warnings about how not to do it wrong.
SUPERCRUNCH by GfK
Data-Driven Marketing: How to Master the Rocky Road to Data-Driven Marketing Solutions Wednesday 25/10/2017, 14.45-15.30, Room 2 Presented by: Stefan Röse, Senior Director Consulting Marketing in the data age seems so easy: you build a „data lake“, hire as many data scientists as possible and apply machine learning with gay abandon. In reality, though, that seldom actually works, and the number of disconcerted marketing experts is increasing. So what is needed to successfully marry marketing with data and analytics? We show, using examples from business practice, how marketing performance can be optimized with the aid of Design Thinking, data, algorithms and technologies.
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RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW
WE Fieldwork
Innovating with & for Your Customers is Now Possible with Insight Online Communities Wednesday 25/10/2017, 14.45-15.30, Room 4 Presented by: Elodie-Anne Gandelin, Qual Customer Account Manager Our company has taken the floor onto the online communities issue for the past 4 years. Inspired by tens of collaborative projects every year we developed new research designs mainly dedicated to innovation issues. We will share our experience and vision around 2 main focus: • our collaborative approach philosophy and its benefits for the company’s innovation processes. They go far beyond mere research framework and will be illustrated with specific examples • our main learnings after a major one year project on which we partnered with L’Oréal. L’Oréal testimonial included
RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW
39
Notes
Photography
Dominik Münich Photography, Grasbrunn www.dominikmuenich.de
C. Maurer Druck und Verlag, Geislingen/Steige www.maurer-online.de
© Tierney, master1305, Sergey Nivens, dimdimich; pressmaster; peshkov; SFIO CRACHO; burstfire; Benjamin Poppinga; Dan Race; zhu difeng fotolia.com; designerpoint – pixabay.com; Lars Nilse, Flickr 2014
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RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW
Grafic Design Nicole Nowak www.nicole-nowak.de
Information Internet Lounge
Event Venue MOC Convention Center Entrance hall 1 Lilienthalallee 40 80939 München, Germany www.moc-muenchen.de
Free internet terminals and WiFi access are available in the Rogator internet lounge in hall 2.
Info Point Located in the entrance hall, will assist you in case of questions or language problems.
Event Date
Charge & Read Area
Wednesday, 25 October 2017, 9.00 to 18.30 Thursday, 26 October 2017, 9.00 to 17.30
At the K&A BrandResearch Charge & Read Area in hall 2 visitors and exhibitors can recharge their Smartphones, iPhones and iPads for free. There are also free special interest magazines available to take away.
Visitor Registration Check in counters for visitors with and without pre-registration and the cloakroom are located in the lobby of hall 1. Both the exhibition hall and the workshop rooms are easy to reach from here.
Trade show organiser The organiser office is located next to the lobby of hall 1.
Press Journalists can accredit themselves at the organiser office. The press room is located next to it.
Food and Beverages The rheingold salon Bistro and the Vico Bistro are located in the exhibition halls.
Innovation Area Rapid-fire brief presentations of innovative highlights from the industry, from 10 a.m. to 4 p.m. on both show days.
Special Interest Magazines Special interest magazines of our media partners are available for free at stand 258.
Hi-Speed Internet Free WiFi is available to show visitors in all exhibition halls.
Organiser Reitmeier Input Management Services GmbH Haldenbergerstraße 28 80997 Munich, Germany Tel. + 49 (0) 89/14 90 27 9-0 Fax + 49 (0) 89/14 90 27 9-29 E-mail info@research-results.de www.research-results.com Managing Directors: Hans Reitmeier, Heinrich Fischer, Martin Sippel
RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW
41
3Q Global A bis Z Dialoge
200-1 146
IFF International
208
OMR Globus
IFQM
242
Opinions
229 111-1
Bus in front of Hall 1
infas 360
158
PARC
136
ADM e.V.
121
infas quo
156
paulusresult
235
Adwired
277
INFO Research Group
141
PAYBACK
Affectiva
248
Ingress
113
planung&analyse
ACE-International
166 145-2
Initiative Markt- und Sozialforschung e.V.
238
Point-Blank International
250
ALMARES
220
INNOFACT
161
Prediki Prognosedienste
102
AMR Research
243
Innoplexia
262
Produkt + Markt
159
ASKi
251
Inquiry Market Research
217
Provalis Research
206
ASKi-Data
251
INSA-CONSULERE
116
PSYMA GROUP
110
Askia
138
intelliGO
125
Punkt Teststudio
114
B2B International
249
Inter-View Partners
127
Q | Agentur für Forschung
211
Bilendi
164
Interface Research
221
Q One Tech
229
Interrogare
154
Qualtrics
119
AIMRI / Insights Association
BOMI
259-5
259-9
Borderless Access
253
INVADE
203
QualWorld
120
BVM
123
Ipsos
115
quantilope
179
iResearch Services
226
Questback
165
C&C Market Research
145-1
CIDO Research
169
isi GmbH
256
Quirk’s Media
263
Cint
155
Issues & Answers
275
QUOVADIS
215
cluetec
178
JTN Research
209
Rakuten AIP
cognesys
273
Jupiter MR
comrecon
240
Kadence International
Confirmit
149
Kantar TNS
160/162/163
CoolTool
204
KARMASIN
Critical Mix
239
Crowdtech CSS/datatelligence
259-7
Random Dynamic Resources rc - research & consulting
175
Research & Results Magazin
236
242
Research Now
168
KERNWERT
172
respondi
214
118-1
keyfacts
170
Rogator
173
259-2
konkret
213
RONIN International
202
266
Dapresy
142
Krämer Marktforschung
169
Rosenthal Research
Data Diggers
133
Language Connect
101
Rosetta Studio
207
Sample Answers
DataExpert
122 259-6
111-2
LexisNexis
112 200-2 259-10
DataLion
130
LEYHAUSEN Gruppe
247-2
Sample Solutions
271
dataSpring
234
LEYHAUSEN Middle East
247-1
Schlesinger Associates
103
demandi
154
LEYHAUSEN Research Africa
247-3
Schmiedl Marktforschung
103
DI Marketing
221
Lightspeed
171
SIS International Research
259-11
DigitalMR
232
Linkfluence
118-3
Dr. Haspel & Partner Teststudio
112
Liveloop
274
SKOPOS GROUP
152
E-Tabs
264
Lucid
225
SoapBoxSample
257
EARSandEYES
150
m-result
254
Spiegel Institut
245
m-s TESTSTUDIOS
114
SSI
167
MADE IN SURVEYS
228
Statista
132
Equipe Research eye square
247-4 224
SKIM
180-2
EYEVIDO
118-2
management consult
177
Statistisches Bundesamt
126
Fieldwork
134-1
MANAGEMENT MONITOR
117
STURM und DRANG
274
Five Research
147
MANUFACTS
109
SUPERCRUNCH by GfK
157
FocusVision
105
MaritzCX
106
Survalyzer
143
Foerster & Thelen Feldservice
112
Markelytics Solutions
270
SVP Deutschland
117
Foerster & Thelen Teststudio
112
Market Cube
241
Talk Online Panel
144
FRC Hong Kong
261
MARKET phone
159
Telemark Marketing
242
Full Colour Research
219
MarketSense
220
TEMA-Q
104
MITTEL
217
Tiburon Research
223
G3 Translate
259-3
GapFish
205
mo’web research
100
Tobii Pro
GDCC
272
MobOpinions
269
Toluna
GESS Group
139
MSR Insights
176
TransTrans
260
GfK
157
NETQUEST
137
VanillaWorks
218
GIM
222
Nielsen
233
VMÖ
242
GlobalNR
145-3
NIPO
252
Voxco
GMO Research
259-4
NMS Market Research
124
WE Fieldwork
201 180-1
148 134-2
Homburg & Partner
210
Nordic Viewpoint
246
webfrager
112
Honestly
268
NORDLIGHT research
107
WUA!
267
IfaD
151
Norstat
153
42
RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW
2
3
Workshop Rooms
1
Lilienthalallee
Forecourt
Foyer
Charge & Read Area
Organiser Office
Check-in
TAXI
8
7
Internet Lounge
Workshop Rooms
Access Hall 3
6
5
Workshop Rooms
Entrance Hall 2
Bistro 2
Innovation Area
Exhibition Halls
Bistro 1
Entrance Hall 1
4
Workshop Room
General Overview
Floorplan
DataLion
Data Diggers
130
133
Workshop Room 4
132
118-3
QualWorld
Linkfluence
ADM e.V.
120
Rakuten AIP
121
118-2
122
GlobalNR
planung & analyse
144
SVP Deutschland
118-1
Fieldwork
WE Fieldwork
139 GESS Group
Talk Online Panel
Statistisches Bundesamt
Dapresy
126
Survalyzer
143
123
145-1
142 147
124 NMS
INSACONSULERE
145-2
119
EYEVIDO
Crowdtech
134-2 134-1
C&C Market Research
BVM
NETQUEST
137
145-3
Statista
InterView Partners 127
PARC
136
146
Market Research
Qualtrics
MANAGEMENT MONITOR
A bis Z Dialoge Five Research
rheingold salon Bistro
intelliGo
117
Voxco
125
116
148
EARSandEYES
Ipsos
115
Confirmit
149
150
IfaD
151
114
Norstat
152
m-s TESTSTUDIOS
Ingress
170
SKOPOS GROUP
Punkt Teststudio
169
Research Now
168
Krämer Marktforschung CIDO Research
keyfacts
153
113
DataExpert
Foerster & Thelen Dr. Haspel & Partner Teststudio Rosenthal Research webfrager
111-2
154
Interrogare
SSI
167 166
155
112
Opinions
Rogator
PAYBACK Cint
demandi
173 177
111-1
165
157
110
164 156
MANUFACTS
PSYMA GROUP
109
Questback
Bilendi
infas quo
GfK
management consult
SUPERCRUNCH by GfK NORDLIGHT research
infas 360
107
163
MARKET phone
106
161
160
TEMA-Q
quantilope INNOFACT
Kantar TNS
159
105 104
Kantar TNS
162
Produkt + Markt
MaritzCX
FocusVision
Kantar TNS
158
103 Schmiedl Marktforschung Schlesinger Associates
102 Prediki Prognosedienste
101 Language Connect
5
To Workshop Rooms 1-3
179
100
Hall 1
mo‘web research
5
Entrance
Lobby Forecourt ACEInternational
44
RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW
5
Entrance
Kiosk
Askia
138
273
Issues & Answers
STURM und DRANG
cognesys
Liveloop
Adwired
275
277
274
268
Workshop Room 5
267
272
K&A Brand Research Charge & Read Area 141
INFO Research Group
Honestly
WUA
VICO Bistro
GDCC
269 MobSample Solutions
262
Opinions
271
Kadence International
E-Tabs
264
Quirk’s Media
Markelytics Solutions
270
258
266
Fachzeitschriften
257 SoapBoxSample isi GmbH
Kiosk
Innovation Area
m-result
Lightspeed
Interface 221 Research DI Marketing
250
ALMARES 220
KERNWERT
175 rc - research & consulting
Full Colour Research
VanillaWorks
TransTrans
251
MSR Insights
259-5
G3 Translate
259-3
247-2
CSS/ 259-2 data-
telligence
240 com-
245 Spiegel Institut
LEYHAUSEN Gruppe LEY-
242
Research Africa
247-4 Equipe Research
AMR Research Affectiva
243
VMÖ IFQM KARMASIN Telemark Marketing
248
213
Mix
Initi-
238 ative
Marktund Sozialforschung e.V.
Research & Results Magazin
207
235 paulus-
226 228
LexisNexis
IFF International
konkret
239 Critical
236
208 217
recon
Rogator Internet Lounge
Market Cube
247-3 HAUSEN GIM
Research
241
LEY-
222
Mittel
AIMRI
247-1 HAUSEN Nordic Middle Viewpoint
Inquiry Market Research
176
Workshop Room 6
Dynamic Resources
AIMRI / Insights Association Village
260 246
219
218
Answers
259-6 Random
259-4 GMO
East
MarketSense
172
Jupiter MR 259-7
ASKi ASKi-Data
249 B2B International
Point-Blank International
259-10 Sample
254
252 171
Borderless Access
FRC Hong Kong
259-11
BOMI 259-9
NIPO
223
SIS
256 253
Tiburon Research
261
263
Innoplexia
MADE IN SURVEYS
result
234 data-
iResearch Services
Spring
QUOVADIS
respondi
209 Q | Agentur für Forschung
cluetec
215
178
211
Provalis 206 Research
JTN Research
Homburg & Partner
233
eye square
To Workshop Rooms 7 and 8
224
205
5
Toluna
180-2 SKIM
200-1 3Q Global
200-2 Rosetta Studio
201 Tobii Pro
202 RONIN International
203 INVADE
DigitalMR
232
225 180-1
Nielsen
Lucid
GapFish
210
214
Q One Tech OMR 229 Globus
204
Hall 2
CoolTool
5
Entrance
5
Entrance
Version at time of printing
RESEARCH & RESULTS 2017 – THE MARKET RESEARCH SHOW
45
SEE
YOU NEXT YEAR!
24-25 October 2018 Munich · Germany