Ideas for better Insights 24-25 October 2018 Munich ¡ Germany
Event Guide
Exhibitor List
with Product Categories Page 16
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Floorplan fold out Page 43
Innovation Area Page 7
Workshop Programme
with Topical Categories Page 22
Main Sponsor
Special Thanks to Our Sponsors Main Sponsor
Visitor Bags
Visitor Registration
Visitor Survey
Exhibitor’s Service
2
Event Guide
Trade Show Bistro Hall 1
Lanyards
WiFi
Happy Hour
Trade Show Bistro Hall 2
RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW
Trade Show Video
Visitor Lounge
Welcome to the 13th Research & Results! „Ideas for Better Insights“ is our motto this year, because we want to be an idea generator, meeting point, networking service and driving force for the further development of market research. With over 190 exhibitors from 25 nations and 3,300 visitors expected this year, Research & Results just keeps on growing. You can look forward to many well-known and more than 50 new exhibitors. Parallel to the exhibition, 104 top-quality workshops are being held, covering all the current topics in the industry. Choose which ones are most relevant for you and make use of the expert know-how of the market-leading presenters for your individual needs. The Innovation Area, which was launched last year, was such a hit that we have given it much more space this time around and a new venue. In the Innovation Area you can learn about the most innovative ideas in the industry right now, in rapid-fire 15-minute presentations taking place from 10 a.m. onwards on both show days. We wish all visitors and exhibitors an exciting and successful show, inspiring discussions and contacts and lots of new ideas!
Free WiFi powered by
Hans Reitmeier
Heinrich Fischer
Martin Sippel
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Floorplan fold out, Page 43
RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW
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Content Sponsors................................................................................2 Welcome...............................................................................3 Content.................................................................................4 Happy Hour | Research Club...................................................5 A Truly Global Event ..............................................................6 Innovation Area..................................................................7 Programme Innovation Area...................................................8 Food & Action .................................................................. 10 Exhibitor List with Product Categories....................................................... 16 Workshop Programme Wednesday, 24 October 2018...............................................22 Thursday, 25 October 2018...................................................24 Workshops by Exhibitor A-Z............................................26 General Information ............................................................ 41 Floorplan............................................................................43
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General Overview................................................................. 45
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RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW
Get-together on the evening of the first show day: the popular Research Club for all show participants. Information and registration at www.theresearchclub.com
Research Club on 24 October 2018
Happy Hour on 25 October 2018 Toast a successful show with us! We invite you to enjoy a free glass of wine, beer or something alcoholfree from 4.30 pm onwards on the second day of the show.
With friendly support by:
Advertisement
RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW
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No Need to Speak German – Speak English! Research & Results is a truly global event » Practically all visitors and exhibitors speak English » Visitor signage is usually bilingual German-English » Event Guide in English contained in the visitor bag and available in the lobby
» 26 workshops taking place in rooms 1 and 2 will be simultaneously interpreted into English
» 19 more workshops are held in English (marked in the workshop schedule)
» 9 presentations in the Innovation Area are held in English (marked in schedule)
» Full trade show information including exhibitor profiles in English can be found on research-results.com
Media Partners
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RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW
The Info Point
located in the entrance hall, will assist you in case of questions or language problems.
Back again
after its hugely successful launch in 2017!
Faster results or more profound learnings? High tech or complex emotions? Or all of that together? Find out about the most innovative ideas in the industry right now. In short rapidfire slots. All day on both fair days at its new, bigger venue in Hall 2.
RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW
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Programme Innovation Area Wednesday, 24 October 2018 Presented by 10.00
Discover the Unconscious: with Machine Learning from EEG Data into Insights in Only 24 Hours
Diana Livadic, Director Innovations, Ipsos
10.20
BARCAMPS – Focus Groups 2.0? Innovative Questions Require Innovative Methods
Wiebke Fischer, Senior Consultant, Spiegel Institut
10.40
Managing High Engagement on Survey Responses by Leveraging Adaptive Research
11.00
Active Customer Experience Management Using Real-Time Reporting and Automated Sentiment Analysis
Matthias Reuss, Head of Market Research, m-result
11.20
(R)Evolutionary Segmentation: How Artificial Intelligence Can Help Approach Customers More Target-Oriented
Dr. Robert Hartl, Kantar Analytics Practice, Kantar Deutschland
11.40
Understanding Consumer Behavior: How Data Analytics Leads to Customer Insights
Christian Thunig, Managing Partner, Innofact
* Vekas Karwal, AVP Sales Europe and Patrycja Reinhart, Country Manager Germany and Eastern Europe, Borderless Access
Lunch Break
8
13.00
Automating the Market Research Process to Achieve Better Insights
Dexter Chew, Director of Operations, Q One Tech
13.20
WhatsApp, Push & Co. – Multi Channel Recruitment for Online Surveys
Dr. Oliver Kohrmann, Managing Director, Ingress
13.40
How Will Artificial Intelligence Revolutionize Future Volume Forecasts?
Cyril Croutelle, Client Development Director, Strategir
14.00
Mobile Crowdsourcing for Real-Time Market Data – Anywhere & Anytime
Andrea Bonfiglio, Managing Director Spain, Simply Tasks
14.20
Implicit Quick Dive – Psychology “Under Pressure“
Carmen Schenkel and Oliver Spitzer, Managing Partners, september
14.40
cx/omni Customer Journey Analytics: Recognizing Pain Points and Optimization Opportunities with Process Mining
Wolfgang Weber, Founder and CEO cx/omni
15.00
8 of 10 Survey Projects Are Reported in Excel and PowerPoint. Let’s Automate the Process!
Torben Laustsen, Co-Founder and CEO, OfficeReports
15.20
eCommerce A/B Test – Pre-Testing of Products and Ads Live on (Mobile) Websites
Felix Metger, Unit Lead Shopper Experience Research, eye square
15.40
Applying AI Where It Matters: Redefining the MR Value Chain
Manish Mittal, SVP Business Head, Course5 Intelligence
16.00
Pimp your Results: Agile Qual-Quant Consumer Insights in 72 Hours
Andreas Woppmann, Managing Director, advise research
RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW
Thursday, 25 October 2018 Presented by 10.00
Seamless Customer Journey: How Modern Technology Helps You to Stay in Touch With Your Customers
Evelin Kremer, Solution Consultant, MaritzCX
10.20
Your Market in a Nutshell – A New Approach to Finding Your Target Group
Robert Kofler, Managing Partner, MARKSIM
10.40
Bring Your Study Results to Life with Our New Data Visualisation Software Made for Market Research
Boris Moscarola, Managing Director and Dr. Michael Förch, Official Reseller for Germany, Sphinx
11.00
Qualitative Market Research with Artificial Intelligence? A Combination with Added Value!
Natacha Dagneaud, Managing Director, Séissmo
11.20
Revolutionising Data Collection: How MRP Can Improve Insights Generation and Data Quality
Niklas Anzinger, Strategic Insights Leader, Dalia
11.40
10 Data Collection Best Practices for Measuring Emotion
Alice Phung, European Sales Executive, Biopac
Lunch Break 13.00
Using Predictive Social Intelligence (PSI) to Forecast the Digital Customer Pulse
Kristian Kabashi, Managing Director, LINK Institut
13.20
Automated Text Analysis vs. Classical Survey: A Comparison. Case Study “How Do the Chinese Eat?”
Dr. Janna Lipenkova, CEO, Anacode and Dr. Stephan Telschow, Corporate Director, GIM
13.40
“15 Minutes to Go” – Fast Creation of Interactive Reports & Online Dashboards
Dr. Benedikt Köhler, Founder & CEO Franziska Scharch, Business Development Manager, DataLion
14.00
Frequently Underrated: The Agile Determination of Professional Demands for a Voice of the Customer Program
Barbara Thym, Managing Director, Kantar LIVE
14.20
Market Research Automation – How Survey Software and Online Panels are Integrated
Christian Hyka, Managing Partner, Survalyzer
14.40
Powerful Software for Text Analyses – RogTCS
Johannes Hercher, Executive Board and Sven Dreiseitel, Head of Software Development, Rogator
15.00
Measuring Digital Out of Home Advertising: The New Video City Walk
Dr. Steffen Egner, Founder and CEO, MediaAnalyzer
15.20
Intercept Respondents and Interview Them with Any Research Methodology Using the Social Networks
Ennio Armato, CEO Cube Survey, IFF International
* Held in English
RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW
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advise research Fast, Faster, ADVISE Experience our Live Online Chats and quantitative Data Visualisations! And participate in our Carrera Race and win one of our valuable prizes!
All Day on Both Show Days Stand 142
B2B International Understand the B2B Buyer Mindset and Play GUESS WHO with Us Our team welcomes you at B2B stand with our very own version of the classic board game GUESS WHO? Find out how our innovative research methods can help you achieve B2B customer experience excellence. All Day on Both Show Days Stand 244
APOSCOPE Smoothies – Explore the Pharmacy and Pharmaceuticals Market Get to know APOSCOPE over a fruity smoothie: the only German online market research business with more than 1,200 verified pharmacists and pharmaceutical technical assistants on its own panel. All Day on Both Show Days Stand 233
Borderless Access #PuzzleItWithBA to Win a Drone / Amazon Echo / JBL Headphones Be a part of our contest to win a Drone / Amazon Echo / JBL headphones and more. All you need to do is solve a puzzle – take a selfie with any of our delegates and tweet it with #PuzzleItWithBA. All Day on Both Show Days Stand 263
APPINIO It‘s Survey O‘clock: Real Time Market Research with Your Questions We conduct a live survey – with your questions. Get to know how Appinio works and see how many people we can reach with our real-time market research approach. 11.00 & 15.00 h on Both Show Days Stand 144
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RESEARCH & RESULTS RESULTS 2018 2018 –– THE THE MARKET MARKET RESEARCH RESEARCHSHOW SHOW
Dalia Global Live-Polling – Observe Real-Time Answers by People from 100 Countries Is your brand perceived positively or negatively? Hundreds of thousands of people from 100 countries will answer live and you can observe it on an interactive world map. The best thing: you can choose the brands the respondents will see. 10.00,13.00 & 16.00 h on Both Show Days Stand 225
Fieldwork DCORE Breakfast at DCORE´s “The most important meal of the day”. What´s better than a hot cup of coffee? Join us while we break the fast and engage into topics that go further than bread and butter. Looking forward to see you!
Mission: Become a Munich Master Are you a Munich Master? Test your knowledge! The first visitors receive a kit complete with Munich’s hot spots and a memo pad to record your favorites. While you’re here, send a postcard back home! All Day on Both Show Days Stand 134-1
Thursday, 09.00-09.45 h Stand 130
Fine Research eye square VR & Eye Tracking Live Demo and Berlin Lemonade Newest innovations presented by our experts from Brand & Media, Shopper and User Experience – live, implicit, automated. Refreshment with Berlin lemonade is included!
Flavours of LatAm Fine Research® will present two of the most distinctive and typical flavours of latinamerica. We will be sharing “Dulce de leche” from Argentina and “Caipirinha” from Brazil, for you to taste. Do not be shy! Stop by our stand and try our unique flavours! All Day on Both Show Days Stand 219
All Day on Both Show Days Stand 224
&
Food Action
There’s a lot on offer at the exhibitor booths again. Enjoy snacks, refreshments and fascinating activities!
RESEARCH RESEARCH&&RESULTS RESULTS 2018 2018 –– THE THE MARKET MARKET RESEARCH RESEARCH SHOW
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Foerster & Thelen Group Draught Beer Bar of the Privately Owned Brewery MORITZ FIEGE from Bochum Let us wind down together after a day at the fair over a nice, cold Pils. Enjoying relaxed talks among colleagues accompanied by a traditionally brewed beer poured by the brewery MORITZ FIEGE. One of the, if not the best known brewery in Bochum. Wednesday, 16.00 h Stand 112
GfK Franconian Lunch with ‚3 im Weggla‘ and the New GfK Vision 11.45 h on Both Show Days Relax with Cake & Coffee and the New GfK Vision 14.30 h on Both Show Days Meet & Greet: Orange Apérole-Time and the New GfK Vision Wednesday, 17.00 h Learn more about GfK`s journey from a traditional market research company to a trusted partner for prescriptive data analytics by offering new integrated data platforms for instant user access. Stand 157
GapFish Take a Break at Our Candy Bar! We are looking forward to your visit and interesting discussions at gummy bears und Co. You will find us in hall 2.
IFF International All Day on Both Show Days Stand 205
Äppelwoi and Beer for Starting into the Evening Hours of the Fair For the start of our new branch in Frankfurt, we serve original Äppelwoi and we pay tribute to the South German roots of the company, with serving a naturally cloudy beer from a small Upper Swabian brewery. Wednesday, 16.00-18.00 h Stand 177
GeoPoll Drinks and Demo from Mobile Surveying Company GeoPoll Stop by our stand for free refreshments including wine and local beers and to see a demo of our multi-modal mobile survey platform. All Day on Both Show Days Prize Giveaway from GeoPoll Prize Giveaway, enter at our stand anytime during the conference, winner will be drawn at 4 pm on Thursday. Thursday All Day 16.00 h (Prize Draw) Stand 145-3
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RESEARCH & RESULTS RESULTS 2018 2018 –– THE THE MARKET MARKET RESEARCH RESEARCHSHOW SHOW
INNOFACT Coffee bar / Barista Espresso, cappuccino, latte macchiato etc., prepared by a professional barista.
All Day on Both Show Days Stand 161
Innoplexia Lottery – Analysis of Your Online Market We draw an analysis of your company‘s online presence, of your competitors‘ online strategies, and of general user behavior. Visit our booth and join the lottery!
Krämer Marktforschung / CIDO Research Free Hot Dogs We serve delicious free hot dogs to our clients and those who want to be.
All Day on Both Show Days Stand 257 12.00-13.30 h on Both Show Days Stand 169
Interrogare Magical Insights – Reading the Consumer’s Mind While we market researchers read methodically the consumer’s minds, visitors experience live-thought-reading at our booth: Experience close-up magician Philo Kotnik and be amazed! All Day on Both Show Days Stand 154
Liveminds Behavioural Recruitment | Fresh Fruit | Fresh Participants | Free Demo Articipants are like fruit – at their best completely fresh & hand-picked to exactly match your needs. Enjoy fresh fruit & see how Behavioural Recruitment matches fresh participants from 2 billion. All Day on Both Show Days Stand 246-8
ISM GLOBAL DYNAMICS Here´s Music Inside! Giveaways and competion around the world of music (Quiz) – endulge music and win a party music rucksack with detachable and wireless IPX5 speaker and changing LED colors – enjoy and have fun! All Day on Both Show Days Thursday, 15.30 h (Prize draw) Stand 208
Lucid Refresh and Recharge with the Lucid Team Power up at the Lucid stand – complete with a charging station, complimentary water and snacks.
All Day on Both Show Days Stand 123
Kantar Kantar Bar / WissensForum / Kantar Business Lounge We look forward to meeting with you!
Marketing Systems Group Win a $100 Gift Card Stop in by our booth #256, drop in your business cards and one random drawing will be a lucky winner to $100 gift card.
All Day on Both Show Days Stand 160, 162, 163 Thursday All Day Stand 256
RESEARCH RESEARCH&&RESULTS RESULTS 2018 2018 –– THE THE MARKET MARKET RESEARCH RESEARCH SHOW
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mindline Regional Thirst Quencher Every region has its culinary preferences. Test which thirst quencher from the three regions of our Hamburg, Berlin and Nuremberg locations suits your taste best.
PAYBACK Raffle Come to see our exceptional booth and take part in our lottery.
From 10.00 on Both Show Days Stand 145-1 All Day on Both Show Days Stand 166
mo’web research Fund and Games, Statistics, Forecasts – All in Real Time Experience a playful approach to market research, forecasting and reality, with our marble rund.
QUOVADIS Kölsche Party Come around for a Kölsch and a “Halve Hahn”: Just relax and enjoy some Cologne lifestyle!
All Day on Both Show Days Stand 100 Wednesday, 16.00 h Stand 215
NIPO Participate in Our Quiz and Win One of the 5 Mi-Bands! How much do you know about the API and automation? Will you be able to make it in the top 5 amongst all the participants? Come to our booth, answer a few questions, and see if you will win a Mi-Band smart watch! Wednesday All Day – Thursday until 16:30 h Stand 264
respondi Enjoy Traditional Cologne Food & Drinks A day full of input will be rewarded with a pickme-up at our stand. There you can sample some home-grown Cologne tapas freshly prepared by the Lekkerei.
Wednesday, 16.30 h Stand 214
NMS Market Research Become the Respondent of the First Virtual Reality Shelf Test! NMS has progressed again last year with this amazing technology. You will have a unique chance to be a part of the case study which will be testing the new functionality. Come and enjoy the solution which tracks your eyes directly within the VR set. 09.00-17.00 h on Both Show Days Stand 124
Rogator After an Exciting Workshop Rogator Invites You to a Relaxing Glass of Prosecco! Rogator cordially invites you to enjoy prosecco and orange juice at their stand. First, visit one of our workshops or our presentation at the Innovation Area and then enjoy a glass of prosecco with the Rogator team! Wednesday, 17.45 h – Thursday, 15.15 h Stand 173
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RESEARCH & RESULTS RESULTS 2018 2018 –– THE THE MARKET MARKET RESEARCH RESEARCHSHOW SHOW
Tobii Pro Séissmo Free Portrait: Get Profiled! Meet our sketch artist and get a free portrait. Feel like in Montmartre… and understand how live sketching can be used in exploratory research.
Come and Test Eye Tracking and VR with Swedish Drinks and a Competiton Learn about Tobii Pro’s eye tracker for MR and customer journey studies. We offer Swedish drinks and like to discuss how eye tracking adds value to your research! Win great prizes in our competition. All Day on Both Show Days Stand 109
Thursday, 10.00-12.00 h Stand 210
Triple M Matzka SoapBoxSample / Q-insights Mood Shifting Cocktail Hour Please join Driven by Q-insights for our traditional complimentary wine and champagne from 15:00 until closing. Stop by, grab a glass and roam or hang with the team. We look forward to seeing you at our stand.
The Chef Cooks Herself: Homemade Apricot Jam Briefing-studydesign & questionnaireresults & presentation – why it makes sense to have all in one pair of hands by the example of home-made apricot jam (for you!) 11.45 h on Both Show Days Stand 238
15.00 h on Both Show Days Stand 259
Spiegel Institut The Spiegel Institut Ice-Cream Bike: Refreshingly Different! Just Stop by and Enjoy a Scoop of Ice-Cream. Insights and refreshing moments at our icecream bike. The Spiegel Institut is looking forward to exchanging new ideas at our stand! All Day on Both Show Days Stand 241
RESEARCH RESEARCH&&RESULTS RESULTS 2018 2018 –– THE THE MARKET MARKET RESEARCH RESEARCH SHOW
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233
APPINIO
144
ASK Global Universal
126-2
ASKi
171
ASKi-Data
171
Askia
138
B2B International
244
BEYOND REASON
117-2
Bilendi
165
Biopac
231
BOMI
251
Borderless Access
263
BVM
150
C&C Market Research
228
CIDO Research
169
Cint
155
cluetec
178
cognesys
275
Confirmit
149
Course5 Intelligence
261
Critical Mix
234
Crowdtech
252-2
CSS/datatelligence
248
CubeSurvey
177
cx/omni
118-3
Dalia
225
Dapresy
146
Dashboard Vision
218
16
rc h
ea
se
Re
tR
es
d
ld
278
APOSCOPE
Fi e
Adwired
Tr en
142
ke
121
advise research
ar
ADM e.V.
M
201
ar
Stand No
3Q Global
M
Exhibitors
ke
tR
es
ea
rc h
A ge
A to Z
nc y ar Con (Fu w ll ch s Se ul Te ork ta rv st nt ic St Org e) ud an O io iz nl at in io e n Pa D at ne a Co l P ro M l v a r lec t io ide ke r n t Re H /A ar s na ea dw ly rc ar h s Bi e So is / g / D T f t w V is ec at hn a ua ar D ig e liz ic al ita at Eq lM io n A ui ea ss pm oc su en ia re tio t m Pu e n bl / O nt is / h M rg O t h er / on an er M it o is at ed r in io ia g n
Exhibitors 2018
RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW
es ea t R rch Tr es A en ge e d nc Re arc h Fi y se el (F Co d w ar ul ns ch l o u Te rk lt a Ser st vi O n ce t St r ) u d gan O i iz nl o a in t io e n Pa D at ne a l Co Pr ov M l a r lec t io ide ke r n tR H /A e ar na d w s ea ly rc ar h si Bi e g / T Sof s / D t w V is ec at hn a ua ar D ig e liz ic al ita at Eq lM io n A u ea ss ip oc m su en ia re tio t m Pu e n bl / O nt is / M rg O her th on an er / M it o is at ed r in io ia g n
tR
DCORE
130
demandi
154
DoWell
246-4
Dr. Haspel & Partner Teststudio
112
E-Tabs
268
easy2survey
250-1
Enghouse Systems
236
Equipe Research
243-4
ESOMAR
129
Estudio Silvia Roca
226, 147
European National Panels
125
®
evolution
153
eye square
224
EYEVIDO
118-2
Fieldwork
134-1
Fine Research
219
Foerster & Thelen Feldservice
112
Foerster & Thelen Teststudio
112
FRC Hong Kong
246-1
G3 Translate
249
GapFish
205
GDCC
274
Genmarc Research
252
GeoPoll
145-3
GESS Group
139
GfK
157
GIM
222
GlobalNR
137
GMO Research
246-5
ke
130
ke
111-2
DataLion
ar
DataExpert
ar
133
M
Stand No
Data Diggers
M
Exhibitors
RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW
17
177
IFQM
238
infas 360
158
infas quo
156
INFO Research Group
141
infraquest
126-1
Ingress
113
rc h
ea
se
Re
tR
es
d
ld
151
IFF International
Fi e
IfaD
Tr en
267
ke
147
IdSurvey
ar
I-view London
M
200
ar
Stand No
Harris Interactive
M
Exhibitors
ke
tR
es
ea
rc h
A ge
A to Z
nc y ar Con (Fu w ll ch s Se ul Te ork ta rv st nt ic St Org e) ud an O io iz nl at in io e n Pa D at ne a Co l P ro M l v a r lec t io ide ke r n t Re H /A ar s na ea dw ly rc ar h s Bi e So is / g / D T f t w V is ec at hn a ua ar D ig e liz ic al ita at Eq lM io n A ui ea ss pm oc su en ia re tio t m Pu e n bl / O nt is / h M rg O t h er / on an er M it o is at ed r in io ia g n
Exhibitors 2018
Initiative Markt- und Sozialforschung e.V. 175
INNOFACT
161
Innoplexia
257
Inter-View Partners
128
Interrogare
154
INVADE
203-2
Ipsos
115
isi GmbH
260
ISM GLOBAL DYNAMICS
208
Issues & Answers
277
JTN Research
209
Kadence International
116
Kantar TNS
160, 162, 163
KARMASIN
238
KERNWERT
172
keyfacts
170
konkret
213
Krämer Marktforschung
169
LA MAISON DU TEST
265
Language Connect
101
Leyhausen Gruppe
243-2
18
RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW
es ea t R rch Tr es A en ge e d nc Re arc h Fi y se el (F Co d w ar ul ns ch l o u Te rk lt a Ser st vi O n ce t St r ) u d gan O i iz nl o a in t io e n Pa D at ne a l Co Pr ov M l a r lec t io ide ke r n tR H /A e ar na d w s ea ly rc ar h si Bi e g / T Sof s / D t w V is ec at hn a ua ar D ig e liz ic al ita at Eq lM io n A u ea ss ip oc m su en ia re tio t m Pu e n bl / O nt is / M rg O her th on an er / M it o is at ed r in io ia g n
tR
Linkfluence
239
Liveminds
246-8
ke
204
ke
243-3
Link Institut
ar
Leyhausen Research Africa
ar
243-1
M
Stand No
Leyhausen Middle East
M
Exhibitors
LOGO Market Research & Consulting 262 Lucid
123
m-result
270
m-s TESTSTUDIOS
114
MANUFACTS
217
MaritzCX
106
Markelytics Solutions
232
Market Cube
237
Marketing Systems Group
256
MarketSense
220
MARKSIM
276
MaxInsights
246-7
MediaAnalyzer
247
MEYER INDUSTRY RESEARCH
272
mindline
145-1
mo'web research
100
Murray Hill
266
Netigate
227
NETQUEST
168
Nielsen
140
NIPO
264
NMS Market Research
124
Nordic Viewpoint
242
NORDLIGHT research
107
OfficeReports
258
One Global
269
Op4G
246-3
RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW
19
166
planung&analyse
145-2
Prediki Prognosedienste
102
Produkt + Markt
159
Provalis Research
206
PSYMA GROUP
110
Punkt Teststudio
114
Q | Agentur für Forschung
211
Q One Tech
134-2
Q-insights
259
Q&Q Research Insights
254
Qualtrics
119
quantilope
179
Quest Mindshare
223
Quirk's Media
273
QUOVADIS
215
Rakuten Insight
122
Random Dynamic Resources
250-2
rc - research & consulting
164
Remesh
245
reportbook
135
Research & Results
246-2
Research Now SSI
167
respondi
214
Rich Harvest
145-1
Rogator
173
RONIN International
202
Rosenthal Research
112
20
rc h
ea
se
Re
tR
es
d
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235
PAYBACK
Fi e
paulusresult
Tr en
240
ke
267-2
Panelbase
ar
opiria
M
111-1
ar
Stand No
Opinions
M
Exhibitors
ke
tR
es
ea
rc h
A ge
A to Z
nc y ar Con (Fu w ll ch s Se ul Te ork ta rv st nt ic St Org e) ud an O io iz nl at in io e n Pa D at ne a Co l P ro M l v a r lec t io ide ke r n t Re H /A ar s na ea dw ly rc ar h s Bi e So is / g / D T f t w V is ec at hn a ua ar D ig e liz ic al ita at Eq lM io n A ui ea ss pm oc su en ia re tio t m Pu e n bl / O nt is / h M rg O t h er / on an er M it o is at ed r in io ia g n
Exhibitors 2018
RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW
es ea t R rch Tr es A en ge e d nc Re arc h Fi y se el (F Co d w ar ul ns ch l o u Te rk lt a Ser st vi O n ce t St r ) u d gan O i iz nl o a in t io e n Pa D at ne a l Co Pr ov M l a r lec t io ide ke r n tR H /A e ar na d w s ea ly rc ar h si Bi e g / T Sof s / D t w V is ec at hn a ua ar D ig e liz ic al ita at Eq lM io n A u ea ss ip oc m su en ia re tio t m Pu e n bl / O nt is / M rg O her th on an er / M it o is at ed r in io ia g n
tR
Schmiedl Marktforschung
103
Séissmo
210
september
207
Simply Tasks
221
SIS
253
SKIM
176
SKOPOS GROUP
152
SoapBoxSample
259
Sphinx
271
Spiegel Institut
241
Statista
132
Strategir
203-1
Survalyzer
143
SVP Deutschland
105
Talk Online Panel
170
TechSci Research
246-6
Telemark Marketing
238
TEMA-Q
104
Tobii Pro
109
Toluna
180-1
Triple M Matzka
238
ViennaINsights
238
Viewpoint Europe
147
VMÖ
238
Voxco
148
Voxpopme
117-1
webfrager
112
XLSTAT
229
ke
103
ke
180-2
SCHLESINGER GROUP
ar
Sample Solutions
ar
136
M
Stand No
Rosetta Studio
M
Exhibitors
RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW
21
9.45 – 10.30 10.45 – 11.30
Room 1
Room 2
Room 3
Room 4
Kantar TNS
Harris Interactive
GapFish
Dashboard Vision
‘Let’s Hang Out’ – Choosing the Right Method to Understanding the Young Target. An Interactive Workshop
Customer Focus Instead of Cambridge Analytica – Digital Consulting as a Valuable Contribution of Market Research?
Text vs. Speech vs. Video: Capturing the Real Voice of the Customer
Enabling the Self-Serve Client: Providing an Online Environment for Native PPT Offline Reporting
Dalia
infas quo
Produkt + Markt
Q | Agentur für Forschung
Mobile Research at Scale – Feeling the Pulse of Hundreds of Millions of People in 100+ Countries with One Click
Digitisation – Or is the Opposite of Artificial Intelligence, Intelligence?
CX Measurement: Quite Simple in Theory, Right?
Please See the Data Doctors: How We Help Pharma Companies to Understand Their Stakeholder Communication on the Web
in English
in English
Break 12.30 – 13.15 13.30 – 14.15
Interrogare
GIM
Rogator
GapFish
Coming of Age: 10 Years of Implicit Mmeasurement – Best Practices, Dos & Don‘ts
Digital Routes to the Consumer: Assessing Needs and Attitudes Using Google and Social Media.
Mobile First – Quality Second? A Podium Discussion
The Digital Transformation in Market Research Vol. 2, 2018 – A B2B Study Among Market Research Professionals
respondi
Ipsos
Interrogare
infas 360
Know Your Competition – Do It Better!
Challenges of Corporate Reputation Research in Times of Globalisation – the Volkswagen Case
Programmatic Insights – The Evolution of Advertising Control
The Future of Research – Stop Thinking in Sereotypes: From Individual Surveys to Countrywide Segmentations
Break 14.45 – 15.30 15.45 – 16.30 16.45 – 17.30
Produkt + Markt
Kantar Deutschland
Research Now SSI
concept m
Different Thinking for Innovations
Unlock the Power of your Data – Activate Existing Data with Artificial and Human Intelligence
Finding the Right Name Fast – A Smart Algorithm for Name and Concept Tests
The Added Value of In-Depth Psychology for the Modern Marketing Process
SKOPOS RESEARCH
SKIM
GIM
Séissmo
Artificial Intelligence – With Data Science from Hype to Real-World Research
Man vs. Machine: Whether, How and When Qualitative Research Can Be Automated – A Case Study with Danone
Germany in Motion! Fitness Types, Social Fitness and More
While You Were NOT Sleeping – Today’s Consumers are Also Busy at Night. Our On/Offline Methods Bring Light into the Darkness
Research Now SSI
Nielsen
Ipsos
Spiegel Institut
Using Data to Maximise Digital Effectiveness
Doing the Weekend Shopping from the Couch – Not a Model for Germany? All Nielsen Insights on FMCG E-Commerce
Monitoring Online Ratings and Customers Feedback with Ipsos Places Review. Presentation Based on a Recent Case Study of Seven Automotive Brands
User Centered Design Process Mapping – an Innovative Spiegel Institut Framework
German/English Simultaneous Translation
Workshop Categories
22
Data Processing Survey Methods Customers Brand/Image
Marketing-Mix Qualitative Research Electronic Measurements
(e. g. social media, automatic measurements, web monitoring, big data)
RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW
Target Groups/Markets B2B Research O ther
(e.g. market research industry, international research, data protection)
Workshop Programme · Wednesday, 24 October 2018 Room 5
Room 6
Room 7
mo‘web research
Prediki Prognosedienste
IfaD
MaritzCX
Using Artificial Intelligence to Increase the Quality in Online Surveys
Possible Futures. Probable Futures. Preferable Futures. The Visionary Voice of the Customer for Long-term Executive Decisions
No More Bulky PowerPoint Data Mountains – Start Dynamic Presentations in a Team
Best Practices from Worldwide Leaders in Customer Experience Management
in English
Room 8
Survalyzer
mindline
eye square
ISM GLOBAL DYNAMICS
The Client Panel 2.0! Learn More about the Survalyzer Panel ADD-ON
On Brand Imagery‘s Trail – Visual Stimuli as Royal Road to the Implicit Measurement of the Emotional Assets of a Brand
Implicit UX Research – Understand the Success Drivers of Your Online Product by Adding Implicit Insights
U&A Studies Turned Upside Down – New Growth Potentials by Changing Perspective
SKOPOS CONNECT
quantilope
advise research
paulusresult
Share Your Style – The C&A Customer Community
Agile Insights in Action – The New, Agile Way of Working in Response to the Digital Tsunami
Faster Insights Using Consumer Chats – A Case Study From L’Oréal Germany
Successfully Launching NPS and Saving Costs with Voice Analysis
®
ESOMAR
cognesys
SVP Deutschland
Key question: How Well Is Your Company Positioned in Strategic Areas Such as Digitization, Agility, CSR or Data Protection?
Are You GDPR Compliant?
Semantic Analyses of Customers‘ Sentiment: Automated Recognition of Topics, Evaluation and Sentiment through NPS and Free Text
Discover the New before Others do. Start-up and Technologyscouting – Methods and Possibilities
Qualtrics
MediaAnalyzer
MARKSIM
DataLion
Connecting Customer Journeys for a Truly Holistic CX Program in English
The Power of Creation – Renowned Test Methods and Key Learnings from 15 Years of Ad Effect Research
From Controlling to Sales: the MARKSIM Workflow for Looking into the Future – Better Forecasts with Segment-Based Conjoint
When Data Comes Alive – Interactive Data Analysis with DataLion on the Customer Experience Management Case Study
Voxpopme
CubeSurvey
m-result
Harris Interactive
Using Agile Video Insight to Drive Real Change with Real Human Feedback
Three Recipes for the Gourmet Market Research
User Generated Content as an Indicator for the Prediction of Business Success
Next Generation U&A – How Digital Tracking and Demand Spaces Help Brands to Unlock Growth and Drive Precision Marketing
evolution
in English
in English
in English
in English
NETQUEST
Rogator
B2B International
Cint
From Google to the Mall: Gaining a Better Understanding of the Path to Purchase by Combining Survey and Behavioural Data
Modern Questionnaire Design in Times of Scant Participant Resources
Why Storytelling Is the Most Valuable Market Research Skill
Don‘t Worry Be API: Developing and Implementing Application Programming Interfaces Successfully
in English
in English
RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW
23
9.45 – 10.30
Room 1
Room 2
Room 3
Room 4
m-result
respondi
infas quo
Netigate
Modeling Without Personal Data and User Profiles. Practical Example of an Alternative Traffic Concept (Bike Sharing)
Quality Is Doing the Right Thing While Not Being Observed
Why We All Fall in Love with Snow White, But then Marry the Evil Stepmother
Anyone Can Implement a Survey!? Netigate Shows Smart Solutions for the Market Research as Quality Guarantor in the DIY Era
10.45 – 11.30
rheingold salon
Kantar Deutschland
Produkt + Markt
NETQUEST
Digitalisation Changes the Human Identity and Behaviour. Approaches to Deep Research of the Future
Brand and Ad Trackings Were Yesterday. The Future Is About Holistic Brand Guidanceg
LEH SCAN 2.0 – Shopper Today
Digital Consumers Need Digital Solutions: How New Research Methods Can Help You Better Understand Your Audience in English
Break 12.30 – 13.15 13.30 – 14.15
MaritzCX
Dapresy
Kantar Deutschland
Q | Agentur für Forschung
Best Practices from Worldwide Leaders in Customer Experience Management
Successful Dashboard Implementation – What Matters Today!
Business Challenge ROI. How Can You Demonstrate the Value of CX Systems?
Pragmatic, Realistic, Flexible to the Point of Disloyalty and Master of Self-Promotion. All Biased Preconceptions about Generation Z?
GapFish
Ipsos
Spiegel Institut
infas 360
Text vs. Speech vs. Video: Capturing the Real Voice of the Customer
InstaBubble – Primary Research on Instagram to Address Young Targets Effectively. A Case Study with Beiersdorf AG
WeChat: The Big Player – Potentials for Market Research in China
The Future of Research – Innovative Market Research by the Example of the ”Energy Self Sufficient Households of the Future“
september
APPINIO
Strategir
BEYOND REASON
Measuring the SubConscious. How Modern Emotion Research is Decoding the Human Being
Market Research 3.0: How Real-Time Market Research Transforms Companies into Agile, Consumer-Centric & Innovative Organisations
Why Virtual Immersion Positively Impacts Consumer Engagement and Product Evaluation
How Market Leaders Across the Globe Use Neuro-Science to Hack the Purchase Decision and Drive Sales
in English
in English
demandi
rc - research & consulting
SKOPOS NOVA
INFO Research Group
Customer Centricity – Bringing Together Market Research and CX Management
Digital Information Journey Types – Making Use of Digital Search Types by Combining Big Data and Survey
Finding Great User Experience When Starting with the User’s Needs First!
Data Collection in Mixed-Mode Design – Safeguarding the Future of Survey Research
Break 14.45 – 15.30 15.45 – 16.30
German/English Simultaneous Translation
Workshop Categories
24
Data Processing Survey Methods Customers Brand/Image
Marketing-Mix Qualitative Research Electronic Measurements
(e. g. social media, automatic measurements, web monitoring, big data)
RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW
Target Groups/Markets B2B Research O ther
(e.g. market research industry, international research, data protection)
Workshop Programme · Thursday, 25 October 2018 Room 5
Room 6
Room 7
Linkfluence
GIM
INNOFACT
KERNWERT
The Social Brand Tracker – Future Brand Tracking with Social Data
How Germans Shop Online – Between Dream and Reality
Succcess Factors for International Tracking
The Moment Counts – Deeper Understanding of Target Groups Through Digital Diaries
evolution
Room 8
®
MANUFACTS
Tobii Pro
TEMA-Q
Successful Management of Dealer Relationships!
Battle of Concepts – Smart Decisions in Agile Research Settings
Optimising the Consumer Journey Systematically and with Objective Data with Eye Tracking
Voice and Text – Way More than Just Words
SKIM
mo‘web research
E-Tabs
Rogator
Streamline Your Trackers and Maximize Your Output – a Sophisticated Solution to Analyze Stated and Unstated Factors
Online Surveys 101: A Practical Introduction to Conducting Research Online
Build a Client-Ready Online Dashboard in Just 30 Minutes
Customer Panels – THE Solution in Times of Falling Response Rates and Target Groups that are Difficult to Reach
in English
in English
Innoplexia
isi GmbH
Harris Interactive
easy2survey
Next Level Digital Marketing: Regional Focus, Live Monitoring, Automated Campaigns and Best Practices
Design Decoding – From Shapes, Colors and Materials to Consumer Associations…
PLS-SEM – Innovative Approach to Implicitly Measure the Drivers of Decision-Making Behaviour
How Research Automation Increases the ROI of Your Marketing Campaigns in English
advise research
cx/omni
Rich Harvest
Provalis Research
Fast Full-Service Research – Dos and Dont’s
From Real-Time Feedback to Automated Customer Journey Analysis via Process Mining
I-Screens and We-Moments – How Children Experience TV, Smart Phones, Tablets, etc.
An Insider’s Look at Text Analytics: What Works, and What They Don’t Tell You in English
eye square E-Commerce Experience – How Implicit Research Uncovers Decision-Making Processes in Online Shopping and Supports Communication
DataExpert A Case Study of an End-toEnd Solution: Automation of Sampling, Data Collection, Data Management and Reporting in English
Confirmit
Talk Online Panel / keyfacts
Market Research Automation to Uncover Richer Insights
Minimising Scatter Losses – Segment-Specific Media Planning and Campaign Management for Digital Campaigns
in English
RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW
25
Workshops by Exhibitor A–Z APPINIO
Market Research 3.0: How Real-Time Market Research Transforms Companies into Agile, Consumer-Centric & Innovative Organisations Thursday 25/10/2018, 14.45-15.30, Room 2 If they want to remain competitive today, companies have to be agile and innovative, while never losing sight of the changing customer desires. The need to be in constant discourse with the customers stands in contrast to lengthy market research processes. In our workshop, we show how you can integrate the customer iteratively into development and innovation processes, in order to be agile and innovative.
Presented by: Felicitas Belok, Head of Strategic Research
B2B International
Why Storytelling Is the Most Valuable Market Research Skill Wednesday 24/10/2018, 16.45-17.30, Room 7 The fundamentals skills of market research are well-known: questionnaire design; moderation; data analysis; report creation. But the modern-day market researcher needs a far broader toolkit, with storytelling their most valuable attribute. Based on 3,000 studies, this presentation covers the neurological, the empirical and the practical to explain why storytelling matters, and how it leads to better, more actionable research.
Presented by: Matthew Harrison, CEO
BEYOND REASON
How Market Leaders Across the Globe Use Neuro-Science to Hack the Purchase Decision and Drive Sales Thursday 25/10/2018, 14.45-15.30, Room 4 Exploiting Implicit Motivations to hack the purchase process is no science-fiction plot! It’s already boosting sales for some of the world’s biggest brands. BEYOND REASON will showcase their model, which reveals, with unprecedented precision, what motives & demotivates purchase decisions & how the human brain evaluates brand communications. This model accurately solves the most common marketing challenges: awareness, preference, recruitment, loyalty & customer satisfaction. Don’t get left behind. Presented by: Olivier Tjon and Nathan Axford, Co-Founders
26
RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW
Cint
Don't Worry Be API: Developing and Implementing Application Programming Interfaces Successfully Wednesday 24/10/2018, 16.45-17.30, Room 8 The right and wrong approach to developing and implementing an API strategy. Connected data, partnerships and automation are the essential ingredients to drive scale, speed, efficiencies and innovation for Market Research firms, big and small. Getting it right can be a huge catalyst to success, getting it wrong can be a ball and chain and could ultimately pull you under. Cint shares its view on the key things you should consider when making strategic decisions about how to build, manage and implement your APIs and connected ecosystem. Presented by: Greg Dunbar, Executive Vice President EMEA Oscar Carlsson, Chief Innovation Officer
Confirmit
Market Research Automation to Uncover Richer Insights Thursday 25/10/2018, 15.45-16.30, Room 7 For MR users, fast, low-cost insights are the order of the day. Time is money and automation is no longer optional. The automation of repetitive data collection and reporting tasks means that researchers can focus on the more nuanced analytical and creative processes, such as cutting-edge survey design and methodologies that require human interpretation. Join Confirmit to learn how the latest automation tools can transform your business. Presented by: Miguel Ramos, Product Marketing Manager
CubeSurvey
Three Recipes for the Gourmet Market Research Wednesday 24/10/2018, 15.45-16.30, Room 6 Market research is like the kitchen of a restaurant: a pan or oven (methodology), ingredients (sample) and a recipe (questionnaire) are required. Owing to the limited cost, many chefs get their ingredients from panels. However, panelists are not fresh ingredients and this type of cuisine is more like fast food. Ennio Armato brings three gourmet dishes, three case studies, to show that you can do haute cuisine with lower costs, than those incurred by fast foods, by recruiting on social networks. Prestented by: Ennio Armato, Head of IFF Italy and CEO of CubeSurvey
RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW
27
Workshops by Exhibitor A–Z Dalia
Mobile Research at Scale – Feeling the Pulse of Hundreds of Millions of People in 100+ Countries with One Click Wednesday 24/10/2018, 10.45-11.30, Room 1 Smartphones make it possible to reach 3+ billion people worldwide anytime, anywhere. Since 2016, more people access the internet through mobile devices than through desktop. Mobile has surpassed all other channels – but researchers are still not using the full potential. In this workshop, Dalia – one of the pioneers in mobile research – will share key lessons for researchers to fully use the potential of mobile, and explain how to reach hundreds of millions of people in more than 100 countries. Presented by: Niklas Anzinger, Strategic Insights Leader
Dapresy
Successful Dashboard Implementation – What Matters Today! Thursday 25/10/2018, 12.30-13.15, Room 2 Dashboards have arrived in market research – from the delivery of study-specific results through to the crossdata-source information and analysis platform of a company. But is a dashboard always a good idea? How and where do you begin? How do you establish a dashboard among users for the long term? How can value be generated and bad investments avoided? In short, what are the decision-making tools and success factors that are important today? Presented by: Alexander Skorka, Managing Director DACH-Region
Dashboard Vision
Enabling the Self-Serve Client: Providing an Online Environment for Native PPT Offline Reporting Wednesday 24/10/2018, 09.45-10.30, Room 4 Recognizing the need to provide offline PPT reports that required flexibility both in terms of design and content as well as scalability, Dashboard Vision created Vizzi. Vizzi is an online tool that allows analysts and end clients to choose the cuts of data they want, view a library of slides, and output custom PPT reports with native PPT graphics all in an easy point and click interface. This workshop will demo the tool and discuss some of the challenges of offline and online reporting. Presented by: Marya Kaska, President
28
RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW
DataExpert
A Case Study of an End-to-End Solution: Automation of Sampling, Data Collection, Data Management and Reporting Thursday 25/10/2018, 15.45-16.30, Room 6 In order to increase efficiency of data collection & reporting of standardized studies, technical support teams often use end-to-end automation. While the goal and the benefits are clear, in the case of complex client needs several development steps must be taken. During this workshop we will show you a case study. The whole solution has been developed using a wellknown data collection tool. However, the development led to an outcome that even hardcore users of this package would not easily recognize. Presented by: Dezső Karasszon, Managing Director Zsolt Apponyi, Innovation Specialist
demandi
Customer Centricity – Bringing Together Market Research and CX Management Thursday 25/10/2018, 15.45-16.30, Room 1 Absolute customer orientation, i.e. customer centricity, is one of the key success factors for enterprises. To know which customers can be reached through which touchpoints, what the most important drivers of customer loyalty are or when an action has to be triggered for which critical experience is more important than ever. We show you how a holistic understanding of the customer can be achieved by intelligently combining classical market research and CX management, and with analytical expertise and centralized data hubs combined with basic research. Presented by: Jens Adam, CEO, demandi GmbH Walter Freese, Director Business Development, Interrogare GmbH
E-Tabs
Build a Client-Ready Online Dashboard in Just 30 Minutes Thursday 25/10/2018, 12.30-13.15, Room 7 Interactive dashboards are a key way to visualize research data but often time-consuming and complicated to build, greatly impacting project delivery times and costs. Further pressure on researchers comes from the challenge of choosing the right visualizations and applying good design principles. Join us as we demonstrate a range of effective visual types for specific research data sets and common do’s and don’ts of dashboard design. Plus, watch as we build a fully interactive client dashboard – from raw data to deployment – in only 30 minutes. Presented by: Russ Budden, Head of Consultancy
RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW
29
Workshops by Exhibitor A–Z easy2survey
How Research Automation Increases the ROI of Your Marketing Campaigns Thursday 25/10/2018, 13.30-14.15, Room 8 During our workshop, we will demonstrate how we have implemented an automated research process for one of our clients that allowed them to test everything, and which increased the ROI of their marketing campaigns. Suppose that you are currently not pre-testing all ads. Why should you pre-test everything? We did a meta-study on our pre-testing database and compared it with in-market tracking. For all the tested ads we have followed the performance in the market to see how many GRPs are necessary to reach a certain level of recognition. It turned out that the group of top performing ads needed 150-200 GRPs less than an average performing ad. Presented by: Lucas Hulsebos, CEO DVJ Insights Arjen van Duijvenbode, Senior Consultant, easy2survey
ESOMAR
Are You GDPR Compliant? Wednesday 24/10/2018, 13.30-14.15, Room 6 Join Jan Willem, Dirk and Christoph to learn more about ESOMAR and what it can mean for you. As part of this overview we will also give you ESOMAR’s overview of the GDPR on a practical level – what are the ‘top 10’ things to keep in mind and what resources does ESOMAR have available to you to help you comply!
Presented by: Jan Willem Knibbe, Policy and Industry Projects Executive, ESOMAR Christoph Welter, Managing Director, Point Blank and German ESOMAR Representative Prof. Dirk Frank, Managing Director, ISM Global Dynamics and German ESOMAR Representative
GapFish
Text vs. Speech vs. Video: Capturing the Real Voice of the Customer Thursday 25/10/2018, 13.30-14.15, Room 1 The workshop will share empirical insights into the use of digital language assistants and video question types in a digital market research interview. The new technologies promise automation potential for disruptive survey and evaluation scenarios. The fascinating options of algorithmic analysis via API shows new models of co-working for qualitative and quantitative research in the age of digitization.
Presented by: Prof. Dr. Holger Lütters, Hochschule für Technik und Wirtschaft Berlin Malte Friedrich-Freksa, Chief Digital Officer GapFish GmbH
30
RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW
GIM
Digital Routes to the Consumer: Assessing Needs and Attitudes Using Google and Social Media. Wednesday 24/10/2018, 12.30-13.15, Room 2 Consumers reveal their "true" needs and attitudes outside of direct surveys by the way they use Google and social media. In our presentation we show ways to recognise these and measure them in a standardised way. In this way, our "Digital Interest Index" (DIX) developed for this purpose makes it possible to make the digital perception of brands and topics comparable.
Presented by: Dr. Jörg Munkes, Corporate Director Sebastian Maetje, Senior Research Manager
Harris Interactive
Customer Focus Instead of Cambridge Analytica – Digital Consulting as a Valuable Contribution of Market Research? Wednesday 24/10/2018, 09.45-10.30, Room 2 Digitisation is contemporary and proving to be a driver of the revolution of creative destruction, and not just a label for simple transformation processes. For companies too, a willingness to change is a necessary building block when trying to climb out of the abyss – but it is not enough on its own. What you also need is a digitisation strategy; a strategy to which empirically based digital consulting makes a key contribution. What is needed are agile, biotic and open market-research methods for understanding needs, evaluating offerings and developing perspectives. Presented by: Gábor Hahn, Head of Qualitative Research
Harris Interactive
Next Generation U&A – How Digital Tracking and Demand Spaces Help Brands to Unlock Growth and Drive Precision Marketing Wednesday 24/10/2018, 15.45-16.30, Room 8 Many Usage & Attitude studies use lengthy surveys and do not have enough depth of insight to really step change the business. Our Next Generation U&A overcomes these limitations with an innovative methodology. We generate in-depth category knowlegde with in-the-moment consumption data and atmospheric context from pictures, using a mobile diary. A dedicated online community ensures high engagement and drives further understanding. Granular insights about online behaviour from Digital Tracking are overlaid on Demand Spaces, allowing true precision marketing. Presented by: Gabriele Stöckl, Sector Head CPG Dimitris Selitsanos, Senior Research Consultant
RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW
31
Workshops by Exhibitor A–Z infas quo
Digitisation – Or is the Opposite of Artificial Intelligence, Intelligence? Wednesday 24/10/2018, 10.45-11.30, Room 2 Digitisation and artificial intelligence promise an exciting future for market research. But AI, apps, dashboards or a fancy algorithm alone do not ensure new insights. Indeed, using them often leads to disenchantment. We show how one digitises what is annoying to gain time for what is more important than ever: access to target persons, the validity of data, the credibility of responses and the quality of advice.
Presented by: Karsten John, Managing Director
Interrogare
Coming of Age: 10 Years of Implicit Measurement – Best Practices, Do‘s & Don‘ts Wednesday 24/10/2018, 12.30-13.15, Room 1 Implicit research has come of age: initially thought of as a tool for emotional branding within the framework of neuromarketing, implicit measurement methods are today used for numerous issues outside of brand research. In this workshop we show you how implicit measurement can be used to generate substantial value added in a wide range of different issues related to product design, customer experience, touchpoint analyses, pricing studies, etc.. Experience exciting and practical applications and strengths and weaknesses of using implicit measurement methods for your questions. Presented by: Sören Scholz, CEO
Ipsos
Challenges of Corporate Reputation Research in Times of Globalisation – the Volkswagen case Wednesday 24/10/2018, 13.30-14.15, Room 2 An organisation's reputation capital is an important competitive advantage – at least in theory. But is that really the case? What influence does an organisation's reputation have on its value, and is the connection between the two measurable? Thomas Beck of VW and Dr. Robert Grimm of Ipsos talk about corporate reputation management and the challenges that companies operating on international markets are faced with. In doing so, they provide insights into the design and execution of reputation research at a global level. Presented by: Dr. Robert Grimm, Associate Director Public Affairs & Corporate Reputation, Ipsos Thomas Beck, Group Strategy/ Sustainability, Volkswagen AG
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RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW
Ipsos
InstaBubble. Primary Research on Instagram to Address Young Targets Effectively. A Case Study with Beiersdorf AG Thursday 25/10/2018, 13.30-14.15, Room 2 For a baseline study on skin care for 13 to 24 year-olds in Germany and India, we used an innovative mix of methods together with Beiersdorf AG. The focus was on the Ipsos InstaBubble. It reaches young people where are already active and know all the features by heart. By communicating with them on their own turf (Instagram), the research was made enjoyable for the participants, which meant the findings for our client were profound and multifaceted. Presented by: Judith Zumdohme, Senior Research Executive, Ipsos UU Aniko Kopp, Client Manager qualitative Research, Ipsos UU Jörg Voigt, Senior Global Consumer Intelligence Manager, Beiersdorf AG
Kantar Deutschland
Unlock the Power of Your Data – Activate Existing Data with Artificial and Human Intelligence Wednesday 24/10/2018, 14.45-15.30, Room 2 An abundance of data is generated and stored – also in new forms and formats: e.g. point-of-sale data, geodata, audio and video, online and usage data, and not to forget the mindset data from surveys. In this workshop we show what role artificial intelligence and algorithms play in a world of data integration, and how they are revolutionising marketing. We show, using examples from customer analytics and marketing ROI, how with analytics, data can be activated into value and customer segments. Presented by: Dr. Markus Eberl, Senior Director Analytics Practice
Kantar Deutschland
Brand and Ad Trackings Were Yesterday. The Future Is About Holistic Brand Guidance Thursday 25/10/2018, 10.45-11.30, Room 2 Trackings are often one-dimensional and therefore produce few new realisations over time. What is more, trackings are often viewed in isolation from a company's KPIs. Kantar now offers a platform for holistic market research, that brings together all the relevant data (from surveys and non-survey) puts them into relation to one another through modelling. This enables important developments to be predicted, interrelations found and specifically influenced and spending optimised flexibly. Presented by: Robert Wieland, Global Chief Innovation Officer Dr. Peter Ludwig, Domain Lead Brand & Brand Guidance
RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW
33
Workshops by Exhibitor A–Z Kantar TNS
‘Let’s Hang Out’ – Choosing the Right Method to Understanding the Young Target. An Interactive Workshop Wednesday 24/10/2018, 09.45-10.30, Room 1 Much investigated and analysed, the young Generation 2018 nonetheless often ultimately appears to get reduced to attention-grabbing buzzwords. We want to do something about that and show how important it is to understand the target group in its respective context and encounter it at eye level – also in terms of the methods used. We focus on our innovative method SimThinking – a clever combination of on- and offline surveying that involves in particular the young target group. See what we mean in a live presentation during our workshop. Presented by: Alexandra von Cukrowicz, Director, Consumer & Industry Ina Komischke, Associate Director Qualitative, Consumer & Industry
m-result
Modeling Without Personal Data and User Profiles. Practical Example of an Alternative Traffic Concept (Bike Sharing) Thursday 25/10/2018, 09.45-10.30, Room 1 Many predictive and optimisation models for traffic concepts make use of the user and movement profiles developed by means of geo-tracking, user statements or the enrichment of data. What approaches are there to model building and simulation for operators of bike or car sharing systems, if they consciously want to reduce or do without the gathering and processing of personal data? An example from the practice of a bike sharing system. Presented by: Wolfgang Kuhmann, Managing Director Hanno Silberhorn, Data Scientist
MaritzCX
Best Practices from Worldwide Leaders in Customer Experience Management Thursday 25/10/2018, 12.30-13.15, Room 1 Nearly half of all people responsible for customer experience complain that their feedback programme doesn't have much influence on business earnings. The results of the world's largest CX benchmark study conducted to date make it clear what is truly important. This presentation answers the questions: what drives the commercial success of CX? How can we not only increase our sales with CX, but also lower costs to enable profitable growth? Presented by: Oliver Skeide, Director
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RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW
mo'web research
Using Artificial Intelligence to Increase the Quality in Online Surveys Wednesday 24/10/2018, 09.45-10.30, Room 5 mo'web is currently experimenting with utilizing artificial intelligence to enhance the data quality in online surveys. Let us tell you what we have learned so far! We will explore the opportunities for betterment artificial intelligence offers to the research community, but we will of course also discuss the risks involved when employing artificial intelligence in online market research surveys, data analysis and market research community management. Presented by: Herbert Höckel, Managing Partner
NETQUEST
Digital Consumers Need Digital Solutions: How New Research Methods Can Help You Better Understand Your Audience Thursday 25/10/2018, 10.45-11.30, Room 4 Now more than ever, market researchers need to fully understand people’s digital behaviour to uncover what they do and understand the reasons why they do it. In our “Digital Path to Purchase in the liquor and spirits industry” project, run by Pernod Ricard Colombia on the Netquest panel, we unveil the benefits of combining digital behavioral data and survey data. This project combined digital ethnography using passive metering technology and adhoc surveys on online purchases to find business opportunities. Presented by: Joaquim Bretcha, Global Business Developer
Nielsen
Doing the Weekend Shopping from the Couch Not a Model for Germany? All Nielsen Insights on FMCG E-Commerce Wednesday 24/10/2018, 16.45-17.30, Room 2 The Swiss do it, the Brits, the French… but in Germany shopping for groceries and near-food online products doesn't seem to want to catch on. Unlike with other online trends – from online videos to social media and the smartphone – Germans just don't seem to want to get involved in digital grocery shopping. Is that really only because of the high store density and lack of product experience? Get to the bottom of this issue with our Nielsen experts and find out just how relevant online really is for you and your business. Presented by: Sandra Bräunlein-Reuß, Senior Manager Consumer, Shopper and Media Insights
RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW
35
Workshops by Exhibitor A–Z Produkt + Markt
Different Thinking for Innovations Wednesday 24/10/2018, 14.45-15.30, Room 1 If you want to recognise hidden needs and occupy "blue oceans", you not only have to think differently than your competition, you also have to think differently to how you are accustomed. So Heiner Junker puts a new perspective on the innovation process, combining proven market research tools (social media research, MROCs…) with Design Thinking and systematically focusing every step on the customer's quality of life. In doing so he raises research to a new level and provides reliable insights for strategic decisions. Presented by: Heiner Junker, Managing Partner
Provalis Research
An Insider’s Look at Text Analytics: What Works, and What They Don’t Tell You Thursday 25/10/2018, 14.45-15.30, Room 8 Text analytics provides real value to help you shape and grow your business. That statement isn’t up for analysis. Text analytics works but it doesn’t necessarily work the same way for everyone. To make text analytics work for you, you need to know some of the pitfalls to avoid the pratfalls. We will show you techniques and methods you can deploy, what’s behind them and what to watch out for.
Presented by: Normand Peladeau, CEO
Qualtrics
Connecting Customer Journeys for a Truly Holistic CX Program Wednesday 24/10/2018, 14.45-15.30, Room 5 Happy customers are proven to be more loyal. They buy more, they refer friends and they provide feedback. Their experience with a product or service is key for their perception and resulting relationship with a brand. To better understand where customers have product or service experiences, marketers will draw customer journeys to map out individual touch-points. In this workshop participants will learn how to use a customer journey map as a design framework for experience research. Presented by: Léonie Brown, Subject Matter Expert – Customer Experience
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RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW
rc - research & consulting
Digital Information Journey Types – Making Use of Digital Search Types by Combining Big Data and Survey Thursday 25/10/2018, 15.45-16.30, Room 2 Many purchase decisions – online as well as offline – are preceded by a Digital Information Journey. This phase is already decisive for the pre-selection of products and suppliers. But how do you obtain these digital traces, if they are left on external websites? rc – together with its partner respondi – has analysed the complete digital web journey of 2,000 consumers in combination with an online-survey and identified the most relevant journey types for the exemplary topic of city holiday tours. Based on the digital journeys and demand profiles, useful patterns were differentiated that help companies to effectively manage the decisive touchpoints with the adequate contents. This optimisation of the supplier’s communication strategy by combining digital traces with a survey can be transferred to many further industries. Presented by: Dirk Helmold and Ingo Sander, Managing Directors
Research Now SSI
Using Data to Maximise Digital Effectiveness Wednesday 24/10/2018, 16.45-17.30, Room 1 Most companies recognise that they have to make smarter use of data in order to generate higher returns on marketing investments. The use of data is constantly developing, and it is well known that there is room for improvement, both in terms of data quality and usage, for example when measuring the effectiveness of advertising. Our new report informs about applications and new possibilities for data in the advertising cycle.
Presented by: Jan-Daniel Laufhuette, Associate Client Development Director Sales
respondi
Know Your Competition – Do It Better! Wednesday 24/10/2018, 13.30-14.15, Room 1 "The best way to succeed against competition is to admire what it does better than you." This piece of wisdom has not lost any of its power even in today's digital world. The prerequisite is that you know your counterpart like your own business. In this workshop, respondi presents selected use cases to show how companies use consumers‘ online behaviour data to study the digital strategies and performances of their competitors, in order to build on their own success. Presented by: Bengül Robillard, Managing Director Germany Jonathan Heinemann, Senior Sales Manager
RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW
37
Workshops by Exhibitor A–Z respondi
Quality Is Doing the Right Thing While Not Being Observed Thursday 25/10/2018, 09.45-10.30, Room 2 The market research world is in a state of unrest. The quality of its work is under scrutiny. Customers and providers alike are looking for answers and orientation. A leading digital data collection company, respondi, enters this discussion and reports from its own practice in this workshop. Which factors and measures go into high-quality field work? What resistance is one confronted with in everyday project work? Where is the digital curse, and where is the blessing? And how can one achieve a good collaboration between respondents, clients and service providers? Presented by: Dr. Otto Hellwig, CEO
rheingold salon
Digitalisation Changes the Human Identity and Behaviour. Approaches to Deep Research of the Future Thursday 25/10/2018, 10.45-11.30, Room 1 Work has always shaped our identity so strongly that even many people’s surnames derive from professions. Today, however, work patterns and routines can be replaced thanks to digitalization. Identity formation of the future will therefore occur in a different way: we will trust in a digital super-ego and focus on digital forms of social recognition. Among the younger age groups, 30% want to become famous. 15 years ago it was only 15%. What do methodological approaches for a Deep Research of future look like? Presented by: Jens Lönneker, Managing Director
september
Measuring the Sub-Conscious. How Modern Emotion Research is Decoding the Human Being Thursday 25/10/2018, 14.45-15.30, Room 1 Unlike with a Russian matryoshka doll, it is difficult to get down to the (unconscious) core of a psyche. heart.facts®, the emotion research tool from the company september, opens up entirely new and unique perspectives on this front: it enables varying biosignals to be condensed into 7 emotional KPIs that together with interviews lead to enlightening psychological stories. In addition to high validity, heart.facts® also allows real, ready-to-brief recommendations to be made for virtually all stimuli, from the PR text to commercials – even for short time spans. Presented by: Markus Küppers, Managing Director Oliver Spitzer, Managing Director
38
RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW
SKIM
Man vs. Machine: Whether, How and When Qualitative Research Can Be Automated – A Case Study with Danone Wednesday 24/10/2018, 15.45-16.30, Room 2 With the growing need for faster results, can and should artificial intelligence and automation be used for qualitative research? We joined forces with Danone in a qualitative research project to compare the analysis done by people (the traditional approach) with that done by a machine / with artificial intelligence. Who won? The results may surprise you.
Presented by: Julia Görnandt, Country Manager Germany
SKIM
Streamline Your Trackers and Maximize Your Output – A Sophisticated Solution to Analyze Stated and Unstated Factors Thursday 25/10/2018, 12.30-13.15, Room 5 Brand tracking studies are important to monitor and shape brand strategies but can be cumbersome in execution and interpretation. In this workshop, we will introduce two customized approaches to brand driver analyses using statistical models in both consumer and healthcare studies. Join us to learn how these analyses can help us to go beyond tracking by identifying key performance indicators in big data sets and exploring unstated drivers for brand success. Presented by: Giacomo Sartori, Technical Analyst Judith Suttrup, Senior Research Analyst
SKOPOS RESEARCH
Artificial Intelligence – With Data Science from Hype to Real-World Research Wednesday 24/10/2018, 15.45-16.30, Room 1 The trends of recent years – big data and AI – are now taking on concrete form. We show which opportunities result, how projects can become more holistic and how survey data can be combined with secondary data to uncover new findings. Modern analysis procedures offer new access to data, and interactive processing makes results tangible and helps integrate them into practice. In doing so, all phases of market research have to be rethought. We call it: Data Science @ SKOPOS. Presented by: Christopher Harms, Lead Data Scientist
RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW
39
Workshops by Exhibitor A–Z Strategir
Why Virtual Immersion Positively Impacts Consumer Engagement and Product Evaluation Thursday 25/10/2018, 14.45-15.30, Room 3 Firmenich & Strategir will share the main learnings of several 360VR tests applied on product testing on the laundry category. Consumers were emotionally immersed in the moment of bringing freshly washed laundry out of the machine, by using virtual reality. Putting consumers into the right context positively impacted their engagement, thus their product evaluation and thereby significantly improved both the quality of the data and the development of actionable recommendations. Presented by: Isabelle Goisbault, Deputy Managing Director, Strategir Marie-Clarté Vignon Marès, Global Consumer Insight Laundry, Firmenich
Voxpopme
Using Agile Video Insight to Drive Real Change with Real Human Feedback Wednesday 24/10/2018, 15.45-16.30, Room 5 Video is everywhere, from YouTube to IGTV and Snapchat… but how can it help to uncover deeper understanding of consumers? Video has always had the power to deliver deeper, more emotive consumer insights. But the high cost and slow processing speed associated with this approach made working with video cumbersome and difficult to scale. New technology solutions have made video insight more accessible than ever by optimising and automating the ways we capture, analyse, and share video. Presented by: Tom Williams, CRO & Co-Founder
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RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW
Information » Event Venue
» Innovation Area
MOC Convention Center Entrance hall 1 Lilienthalallee 40 80939 München, Germany www.moc-muenchen.de
Rapid-fire brief presentations of innovative highlights from the industry in Hall 2 on both show days, starting at 10 a.m.
» Event Date
There are free internet terminals, wireless internet, charging stations for all common smart phones and tablets and plenty of seating available for all visitors and exhibitors in the Rogator Visitor Lounge in Hall 2.
Wednesday, 24 October 2018, 9.00 to 18.30 Thursday, 25 October 2018, 9.00 to 17.30
» Visitor Registration Check in counters for visitors with and without pre-registration and the cloakroom are located in the lobby of hall 1. Both the exhibition hall and the workshop rooms are easy to reach from here.
» Trade show organiser The organiser office is located next to the lobby of hall 1.
» Press Journalists can accredit themselves at the organiser office. The press room is located next to it.
» Food and Beverages The rheingold salon Bistro and in the concept m Bistro are located in the exhibition halls.
» Visitor Lounge
» Info Point Located in the entrance hall, will assist you in case of questions or language problems.
» Special Interest Magazines Special interest magazines of our media partners are available for free at stand G1.
» Hi-Speed Internet Free WiFi is available to show visitors in all exhibition halls.
» Organiser Reitmeier Input Management Services GmbH Haldenbergerstraße 28 80997 Munich, Germany Tel. + 49 (0) 89/14 90 27 9-0 Fax + 49 (0) 89/14 90 27 9-29 E-mail info@research-results.de www.research-results.com Managing Directors: Hans Reitmeier, Heinrich Fischer, Martin Sippel
Photography
Dominik Münich Photography, Grasbrunn www.dominikmuenich.de
C. Maurer Druck und Verlag, Geislingen/Steige www.maurer-online.de
© stockphoto-graf, ToheyVector, liuzishan, garrykillian, Eisenhans, eyetronic, Sergey Nivens, julvil, – fotolia.com; max_barth, designerpoint – pixabay.com; Lars Nilse
Grafic Design Nicole Nowak www.nicole-nowak.de
RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW
41
3Q Global
201
I-view London
147
Op4G
246-3
ADM e.V.
121
IdSurvey
267
Opinions
111-1
advise research
142
IfaD
151
opiria
267-2
Adwired
278
IFF International
177
Panelbase
240
APOSCOPE
233
IFQM
238
paulusresult
235
APPINIO
144
infas 360
158
PAYBACK
166
ASK Global Universal
126-2
infas quo
156
planung&analyse
145-2
ASKi
171
INFO Research Group
141
Prediki Prognosedienste
102
ASKi-Data
171
infraquest
126-1
Produkt + Markt
159
Askia
138
113
Provalis Research
206
B2B International
244
PSYMA GROUP
110
BEYOND REASON
117-2
Punkt Teststudio
114
Bilendi
165
Ingress Initiative Markt- und Sozialforschung e.V. INNOFACT
231
257
211
Biopac
Innoplexia
Q | Agentur für Forschung
251
128
134-2
BOMI
Inter-View Partners
Q One Tech
263
154
259
Borderless Access
Interrogare
Q-insights
150
203-2
254
BVM
INVADE
Q&Q Research Insights
228
115
119
C&C Market Research
Ipsos
Qualtrics
169
260
179
CIDO Research
isi GmbH
quantilope
155
208
223
Cint
ISM GLOBAL DYNAMICS
Quest Mindshare
178
277
273
cluetec
Issues & Answers
Quirk's Media
275
209
215
cognesys
JTN Research
QUOVADIS
149
116
122
Confirmit
Kadence International
Rakuten Insight Random Dynamic Resources
250-2
Course5 Intelligence
261
Kantar TNS
rc - research & consulting
164
Critical Mix
234
160, 162, 163
Remesh
245
Crowdtech
252-2
reportbook
135
CSS/datatelligence
248
Research & Results
246-2
CubeSurvey
177
Research Now SSI
167
cx/omni
118-3
respondi
214
Dalia
225
Rich Harvest
145-1
Dapresy
146
Rogator
173
Dashboard Vision
218
RONIN International
202
Data Diggers
133
Rosenthal Research
112
DataExpert
111-2
Rosetta Studio
136
DataLion
130
Sample Solutions
180-2
DCORE
130
SCHLESINGER GROUP
103
demandi
154
Schmiedl Marktforschung
103
DoWell
246-4
Séissmo
210
Dr. Haspel & Partner Teststudio
112
september
207
E-Tabs
268
Simply Tasks
221
easy2survey
250-1
SIS
253
Enghouse Systems
236
SKIM
176
Equipe Research
243-4
SKOPOS GROUP
152
ESOMAR
129
SoapBoxSample
259
Estudio Silvia Roca
226,147
Sphinx
271
European National Panels
125
Spiegel Institut
241
Statista
132
Strategir
203-1
Survalyzer
143
SVP Deutschland
105
Talk Online Panel
170
TechSci Research
246-6
Telemark Marketing
238
TEMA-Q
104
Tobii Pro
109
Toluna
180-1
Triple M Matzka
238
ViennaINsights
238
Viewpoint Europe
147
VMÖ
238
Voxco
148
Voxpopme
117-1
webfrager
112
XLSTAT
229
®
evolution
153
eye square
224
EYEVIDO
118-2
Fieldwork
134-1
Fine Research
219
Foerster & Thelen Feldservice
112
Foerster & Thelen Teststudio
112
FRC Hong Kong
246-1
G3 Translate
249
GapFish
205
GDCC
274
Genmarc Research
252
GeoPoll
145-3
GESS Group
139
GfK
157
GIM
222
GlobalNR
137
GMO Research
246-5
Harris Interactive
200
42
175 161
KARMASIN
238
KERNWERT
172
keyfacts
170
konkret
213
Krämer Marktforschung
169
LA MAISON DU TEST
265
Language Connect
101
Leyhausen Gruppe
243-2
Leyhausen Middle East
243-1
Leyhausen Research Africa
243-3
Link Institut
204
Linkfluence
239
Liveminds
246-8
LOGO Market Research & Consulting
262
Lucid
123
m-result
270
m-s TESTSTUDIOS
114
MANUFACTS
217
MaritzCX
106
Markelytics Solutions
232
Market Cube
237
Marketing Systems Group
256
MarketSense
220
MARKSIM
276
MaxInsights
246-7
MediaAnalyzer
247
MEYER INDUSTRY RESEARCH
272
mindline
145-1
mo'web research
100
Murray Hill
266
Netigate
227
NETQUEST
168
Nielsen
140
NIPO
264
NMS Market Research
124
Nordic Viewpoint
242
NORDLIGHT research
107
OfficeReports
258
One Global
269
RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW
Floorplan fold out
Floorplan DCORE DataLion
ESOMAR
129
Data Diggers
130
Workshop Room 4
133
GeoPoll
Statista
128
137
134-1
134-2
Fieldwork
Q One Tech
planung & analyse
GESS Group
ASK Global Universal
139 144
126-1
140
advise research
Rich Harvest
infraquest
123
Nielsen
APPINIO
mindline
Rakuten Insight
122
Askia
136
145-2
Lucid
121
GlobalNR
138
126-2
cx/omni
135 145-3
132
InterView Partners
ADM e.V.
Rosetta Studio
reportbook
INFO Research Group
Survalyzer
143
145-1
142
141
118-3 117-1
119
EYEVIDO
Voxpopme
118-2
Qualtrics BEYOND REASON
117-2
125
I-view London Dapresy
Viewpoint Europe Estudio Silvia Roca
European National Panels
Voxco
147 148
rheingold salon Bistro
Kiosk
Kadence International
124
146
NMS Market Research
116 BVM
Ipsos
Confirmit
IfaD
115
150
149
151 169
152
114 m-s TESTSTUDIOS Ingress
Krämer Marktforschung CIDO Research
168
SKOPOS GROUP
Punkt Teststudio
170
NETQUEST
evolution
®
ASKi ASKi-Data
Talk Online Panel keyfacts
153 171
113
Foerster & Thelen Dr. Haspel & Partner Teststudio Rosenthal Research webfrager
DataExpert
111-2 Opinions
111-1
Rogator
PAYBACK
Interrogare
112
154
110
157
KERNWERT
Research Now SSI
Cint
demandi
172
155
167
166
173 177 175
Initiative Marktund Sozialforschung
IFF International Tobii Pro
infas quo
PSYMA GROUP
rc - research & consulting
Bilendi
164
CubeSurvey
SKIM
GfK
109 NORDLIGHT research
infas 360
107
Kantar TNS
162 Kantar TNS
158
MaritzCX
176
165
156
quantilope
163
cluetec
Produkt + Markt INNOFACT
Kantar TNS
178
159
106 SVP 105 Deutschland
161
160 104
103 Schmiedl Marktforschung SCHLESINGER GROUP
TEMA-Q
To Workshop Rooms 1-3
102 Prediki Prognosedienste
101 Language Connect
179
100
180-1
Hall 1
mo‘web research
Entrance
Lobby Forecourt
Toluna
Entrance
180-2 Sample Solutions
Kiosk Issues & Answers
MARKSIM
cognesys
Adwired
277
278
276 270
275
To Workshop Room 6
269 One Global
m-result
GDCC
concept m Bistro
Sphinx
257
267-2
E-Tabs
271
Quirk‘s Media
MEYER INDUSTRY RESEARCH
273
IdSurvey
266
Fachzeitschriften
223
250-2
G3 Translate
262
263
MarketSense
243-1 220 243-2
Fine Research GIM
243-3
MANUFACTS
214
Linkfluence
207
246-1
246-2
Provalis Research
209
G2
235
Rogator Visitor Lounge
238
233
228
227
210
226
RONIN International
203-1
232 eye square
Dalia
205
Strategir
203-2 INVADE
Markelytics Solutions
225
Biopac
231
3Q Global
Innovation Area
Estudio Silvia Roca
224
Harris Interactive
234
Netigate
229
GapFish
Séissmo
211 202
Critical Mix
APOSCOPE
XLSTAT
206
215
201
Enghouse Systems
G3
Q | Agentur für Forschung
200
Op4G
246-3
C&C Market Research
september
JTN Research
respondi
QUOVADIS
Research & Results FRC Hong Kong
VMÖ IFQM Triple M Matzka ViennaINsights KARMASIN Telemark Marketing
239
ISM GLOBAL DYNAMICS
konkret
DoWell
Market Cube
Spiegel Institut
208
213
GMO Research
paulusresult
240
217
TechSci Research
246-4
237
LEYHAUSEN Research Africa
222
246-5
236
241
LEYHAUSEN Gruppe
243-4
246-6
Liveminds
248
LEYNordic HAUSEN Middle Viewpoint East
Equipe Research Panelbase
218
246-8
CSS/datatelligence
247 242
Remesh
MaxInsights
246-7
250-1 MediaAnalyzer
244
Crowdtech
252-2
easy2survey
249
Borderless Access
B2B International
219
Random Dynamic Resources
251
261
264
221
252 SIS
BOMI
Course5 Intelligence
NIPO
245
Simply Tasks
Genmarc Research
Q-insights
LOGO Market Research & Consulting
265
254
253
OfficeReports
LA MAISON DU TEST
Quest Mindshare
Dashboard Vision
258
SoapBoxSample
isi GmbH
G1
Q&Q Research Insights
256
259
260
Murray Hill
Marketing Systems Group
268 267
272
Workshop Room 5
Innoplexia
opiria
274
To Workshop Rooms 7-8
204
Hall 2
LINK
Entrance
Entrance
Version at time of printing
2
3
Workshop Rooms
1
Lilienthalallee
Forecourt
Foyer
Bistro 1
Organiser Office
Check-in
Access Hall 3
6
8
7
TAXI
Workshop Rooms
Access Hall 3
5
Workshop Room
Visitor Lounge
Workshop Room
Entrance Hall 2
Bistro 2
Exhibition Halls
Entrance Hall 1
4
Workshop Room
General Overview
Innovation Area
SEE
You Next Year!
23-24 October 2019 Munich · Germany