Research & Results 2018 Event Guide

Ideas for better Insights 24-25 October 2018 Munich ¡ Germany

Event Guide

Exhibitor List

with Product Categories Page 16

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Floorplan fold out Page 43

Innovation Area Page 7

Workshop Programme

with Topical Categories Page 22

Main Sponsor

Special Thanks to Our Sponsors Main Sponsor

Visitor Bags

Visitor Registration

Visitor Survey

Exhibitor’s Service

2

Event Guide

Trade Show Bistro Hall 1

Lanyards

WiFi

Happy Hour

Trade Show Bistro Hall 2

RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW

Trade Show Video

Visitor Lounge

Welcome to the 13th Research & Results! „Ideas for Better Insights“ is our motto this year, because we want to be an idea generator, meeting point, networking service and driving force for the further development of market research. With over 190 exhibitors from 25 nations and 3,300 visitors expected this year, Research & Results just keeps on growing. You can look forward to many well-known and more than 50 new exhibitors.

Parallel to the exhibition, 104 top-quality workshops are being held, covering all the current topics in the industry. Choose which ones are most relevant for you and make use of the expert know-how of the market-leading presenters for your individual needs.

The Innovation Area, which was launched last year, was such a hit that we have given it much more space this time around and a new venue. In the Innovation Area you can learn about the most innovative ideas in the industry right now, in rapid-fire 15-minute presentations taking place from 10 a.m. onwards on both show days.

We wish all visitors and exhibitors an exciting and successful show, inspiring discussions and contacts and lots of new ideas!

Free WiFi powered by

Hans Reitmeier

Heinrich Fischer

Martin Sippel

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Floorplan fold out, Page 43

RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW

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Content Sponsors................................................................................2 Welcome...............................................................................3 Content.................................................................................4 Happy Hour | Research Club...................................................5 A Truly Global Event ..............................................................6 Innovation Area..................................................................7 Programme Innovation Area...................................................8 Food & Action .................................................................. 10 Exhibitor List with Product Categories....................................................... 16 Workshop Programme Wednesday, 24 October 2018...............................................22 Thursday, 25 October 2018...................................................24 Workshops by Exhibitor A-Z............................................26 General Information ............................................................ 41 Floorplan............................................................................43

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General Overview................................................................. 45

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RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW

Get-together on the evening of the first show day: the popular Research Club for all show participants. Information and registration at www.theresearchclub.com

Research Club on 24 October 2018

Happy Hour on 25 October 2018 Toast a successful show with us! We invite you to enjoy a free glass of wine, beer or something alcoholfree from 4.30 pm onwards on the second day of the show.

With friendly support by:

Advertisement

RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW

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No Need to Speak German – Speak English!

Research & Results is a truly global event » Practically all visitors and exhibitors speak English » Visitor signage is usually bilingual German-English » Event Guide in English contained in the visitor bag and available in the lobby

» 26 workshops taking place in rooms 1 and 2 will be simultaneously interpreted into English

» 19 more workshops are held in English (marked in the workshop schedule)

» 9 presentations in the Innovation Area are held in English (marked in schedule)

» Full trade show information including exhibitor profiles in English can be found on research-results.com

Media Partners

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RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW

The Info Point

located in the entrance hall, will assist you in case of questions or language problems.

Back again

after its hugely successful launch in 2017!

Faster results or more profound learnings?

High tech or complex emotions?

Or all of that together?

Find out about the most innovative ideas in the industry right now.

In short rapidfire slots. All day on both fair days at its new, bigger venue in Hall 2.

RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW

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Programme Innovation Area Wednesday, 24 October 2018 Presented by 10.00

Discover the Unconscious: with Machine Learning from EEG Data into Insights in Only 24 Hours

Diana Livadic, Director Innovations, Ipsos

10.20

BARCAMPS – Focus Groups 2.0? Innovative Questions Require Innovative Methods

Wiebke Fischer, Senior Consultant, Spiegel Institut

10.40

Managing High Engagement on Survey Responses by Leveraging Adaptive Research

11.00

Active Customer Experience Management Using Real-Time Reporting and Automated Sentiment Analysis

Matthias Reuss, Head of Market Research, m-result

11.20

(R)Evolutionary Segmentation: How Artificial Intelligence Can Help Approach Customers More Target-Oriented

Dr. Robert Hartl, Kantar Analytics Practice, Kantar Deutschland

11.40

Understanding Consumer Behavior: How Data Analytics Leads to Customer Insights

Christian Thunig, Managing Partner, Innofact

* Vekas Karwal, AVP Sales Europe and Patrycja Reinhart, Country Manager Germany and Eastern Europe, Borderless Access

Lunch Break

8

13.00

Automating the Market Research Process to Achieve Better Insights

Dexter Chew, Director of Operations, Q One Tech

13.20

WhatsApp, Push & Co. – Multi Channel Recruitment for Online Surveys

Dr. Oliver Kohrmann, Managing Director, Ingress

13.40

How Will Artificial Intelligence Revolutionize Future Volume Forecasts?

Cyril Croutelle, Client Development Director, Strategir

14.00

Mobile Crowdsourcing for Real-Time Market Data – Anywhere & Anytime

Andrea Bonfiglio, Managing Director Spain, Simply Tasks

14.20

Implicit Quick Dive – Psychology “Under Pressure“

Carmen Schenkel and Oliver Spitzer, Managing Partners, september

14.40

cx/omni Customer Journey Analytics: Recognizing Pain Points and Optimization Opportunities with Process Mining

Wolfgang Weber, Founder and CEO cx/omni

15.00

8 of 10 Survey Projects Are Reported in Excel and PowerPoint. Let’s Automate the Process!

Torben Laustsen, Co-Founder and CEO, OfficeReports

15.20

eCommerce A/B Test – Pre-Testing of Products and Ads Live on (Mobile) Websites

Felix Metger, Unit Lead Shopper Experience Research, eye square

15.40

Applying AI Where It Matters: Redefining the MR Value Chain

Manish Mittal, SVP Business Head, Course5 Intelligence

16.00

Pimp your Results: Agile Qual-Quant Consumer Insights in 72 Hours

Andreas Woppmann, Managing Director, advise research

RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW

Thursday, 25 October 2018 Presented by 10.00

Seamless Customer Journey: How Modern Technology Helps You to Stay in Touch With Your Customers

Evelin Kremer, Solution Consultant, MaritzCX

10.20

Your Market in a Nutshell – A New Approach to Finding Your Target Group

Robert Kofler, Managing Partner, MARKSIM

10.40

Bring Your Study Results to Life with Our New Data Visualisation Software Made for Market Research

Boris Moscarola, Managing Director and Dr. Michael Förch, Official Reseller for Germany, Sphinx

11.00

Qualitative Market Research with Artificial Intelligence? A Combination with Added Value!

Natacha Dagneaud, Managing Director, Séissmo

11.20

Revolutionising Data Collection: How MRP Can Improve Insights Generation and Data Quality

Niklas Anzinger, Strategic Insights Leader, Dalia

11.40

10 Data Collection Best Practices for Measuring Emotion

Alice Phung, European Sales Executive, Biopac

Lunch Break 13.00

Using Predictive Social Intelligence (PSI) to Forecast the Digital Customer Pulse

Kristian Kabashi, Managing Director, LINK Institut

13.20

Automated Text Analysis vs. Classical Survey: A Comparison. Case Study “How Do the Chinese Eat?”

Dr. Janna Lipenkova, CEO, Anacode and Dr. Stephan Telschow, Corporate Director, GIM

13.40

“15 Minutes to Go” – Fast Creation of Interactive Reports & Online Dashboards

Dr. Benedikt Köhler, Founder & CEO Franziska Scharch, Business Development Manager, DataLion

14.00

Frequently Underrated: The Agile Determination of Professional Demands for a Voice of the Customer Program

Barbara Thym, Managing Director, Kantar LIVE

14.20

Market Research Automation – How Survey Software and Online Panels are Integrated

Christian Hyka, Managing Partner, Survalyzer

14.40

Powerful Software for Text Analyses – RogTCS

Johannes Hercher, Executive Board and Sven Dreiseitel, Head of Software Development, Rogator

15.00

Measuring Digital Out of Home Advertising: The New Video City Walk

Dr. Steffen Egner, Founder and CEO, MediaAnalyzer

15.20

Intercept Respondents and Interview Them with Any Research Methodology Using the Social Networks

Ennio Armato, CEO Cube Survey, IFF International

* Held in English

RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW

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advise research Fast, Faster, ADVISE Experience our Live Online Chats and quantitative Data Visualisations! And participate in our Carrera Race and win one of our valuable prizes!

All Day on Both Show Days Stand 142

B2B International Understand the B2B Buyer Mindset and Play GUESS WHO with Us Our team welcomes you at B2B stand with our very own version of the classic board game GUESS WHO? Find out how our innovative research methods can help you achieve B2B customer experience excellence.

All Day on Both Show Days Stand 244

APOSCOPE Smoothies – Explore the Pharmacy and Pharmaceuticals Market Get to know APOSCOPE over a fruity smoothie: the only German online market research business with more than 1,200 verified pharmacists and pharmaceutical technical assistants on its own panel.

All Day on Both Show Days Stand 233

Borderless Access #PuzzleItWithBA to Win a Drone / Amazon Echo / JBL Headphones Be a part of our contest to win a Drone / Amazon Echo / JBL headphones and more.

All you need to do is solve a puzzle – take a selfie with any of our delegates and tweet it with #PuzzleItWithBA. All Day on Both Show Days Stand 263

APPINIO It‘s Survey O‘clock: Real Time Market Research with Your Questions We conduct a live survey – with your questions. Get to know how Appinio works and see how many people we can reach with our real-time market research approach.

11.00 & 15.00 h on Both Show Days Stand 144

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RESEARCH & RESULTS RESULTS 2018 2018 –– THE THE MARKET MARKET RESEARCH RESEARCHSHOW SHOW

Dalia Global Live-Polling – Observe Real-Time Answers by People from 100 Countries Is your brand perceived positively or negatively? Hundreds of thousands of people from 100 countries will answer live and you can observe it on an interactive world map. The best thing: you can choose the brands the respondents will see.

10.00,13.00 & 16.00 h on Both Show Days Stand 225

Fieldwork DCORE Breakfast at DCORE´s “The most important meal of the day”. What´s better than a hot cup of coffee? Join us while we break the fast and engage into topics that go further than bread and butter. Looking forward to see you!

Mission: Become a Munich Master Are you a Munich Master? Test your knowledge! The first visitors receive a kit complete with Munich’s hot spots and a memo pad to record your favorites. While you’re here, send a postcard back home!

All Day on Both Show Days Stand 134-1

Thursday, 09.00-09.45 h Stand 130

Fine Research eye square VR & Eye Tracking Live Demo and Berlin Lemonade Newest innovations presented by our experts from Brand & Media, Shopper and User Experience – live, implicit, automated. Refreshment with Berlin lemonade is included!

Flavours of LatAm Fine Research® will present two of the most distinctive and typical flavours of latinamerica.

We will be sharing “Dulce de leche” from Argentina and “Caipirinha” from Brazil, for you to taste. Do not be shy! Stop by our stand and try our unique flavours!

All Day on Both Show Days Stand 219

All Day on Both Show Days Stand 224

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Food Action

There’s a lot on offer at the exhibitor booths again.

Enjoy snacks, refreshments and fascinating activities!

RESEARCH RESEARCH&&RESULTS RESULTS 2018 2018 –– THE THE MARKET MARKET RESEARCH RESEARCH SHOW

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Foerster & Thelen Group Draught Beer Bar of the Privately Owned Brewery MORITZ FIEGE from Bochum Let us wind down together after a day at the fair over a nice, cold Pils. Enjoying relaxed talks among colleagues accompanied by a traditionally brewed beer poured by the brewery MORITZ FIEGE. One of the, if not the best known brewery in Bochum.

Wednesday, 16.00 h Stand 112

GfK Franconian Lunch with ‚3 im Weggla‘ and the New GfK Vision 11.45 h on Both Show Days Relax with Cake & Coffee and the New GfK Vision 14.30 h on Both Show Days Meet & Greet: Orange Apérole-Time and the New GfK Vision Wednesday, 17.00 h Learn more about GfK`s journey from a traditional market research company to a trusted partner for prescriptive data analytics by offering new integrated data platforms for instant user access.

Stand 157

GapFish Take a Break at Our Candy Bar! We are looking forward to your visit and interesting discussions at gummy bears und Co. You will find us in hall 2.

IFF International All Day on Both Show Days Stand 205

Äppelwoi and Beer for Starting into the Evening Hours of the Fair For the start of our new branch in Frankfurt, we serve original Äppelwoi and we pay tribute to the South German roots of the company, with serving a naturally cloudy beer from a small Upper Swabian brewery.

Wednesday, 16.00-18.00 h Stand 177

GeoPoll Drinks and Demo from Mobile Surveying Company GeoPoll Stop by our stand for free refreshments including wine and local beers and to see a demo of our multi-modal mobile survey platform.

All Day on Both Show Days Prize Giveaway from GeoPoll Prize Giveaway, enter at our stand anytime during the conference, winner will be drawn at 4 pm on Thursday.

Thursday All Day 16.00 h (Prize Draw) Stand 145-3

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RESEARCH & RESULTS RESULTS 2018 2018 –– THE THE MARKET MARKET RESEARCH RESEARCHSHOW SHOW

INNOFACT Coffee bar / Barista Espresso, cappuccino, latte macchiato etc., prepared by a professional barista.

All Day on Both Show Days Stand 161

Innoplexia Lottery – Analysis of Your Online Market We draw an analysis of your company‘s online presence, of your competitors‘ online strategies, and of general user behavior.

Visit our booth and join the lottery!

Krämer Marktforschung / CIDO Research Free Hot Dogs We serve delicious free hot dogs to our clients and those who want to be.

All Day on Both Show Days Stand 257 12.00-13.30 h on Both Show Days Stand 169

Interrogare Magical Insights – Reading the Consumer’s Mind While we market researchers read methodically the consumer’s minds, visitors experience live-thought-reading at our booth: Experience close-up magician Philo Kotnik and be amazed!

All Day on Both Show Days Stand 154

Liveminds Behavioural Recruitment | Fresh Fruit | Fresh Participants | Free Demo Articipants are like fruit – at their best completely fresh & hand-picked to exactly match your needs. Enjoy fresh fruit & see how Behavioural Recruitment matches fresh participants from 2 billion.

All Day on Both Show Days Stand 246-8

ISM GLOBAL DYNAMICS Here´s Music Inside!

Giveaways and competion around the world of music (Quiz) – endulge music and win a party music rucksack with detachable and wireless IPX5 speaker and changing LED colors – enjoy and have fun!

All Day on Both Show Days Thursday, 15.30 h (Prize draw) Stand 208

Lucid Refresh and Recharge with the Lucid Team Power up at the Lucid stand – complete with a charging station, complimentary water and snacks.

All Day on Both Show Days Stand 123

Kantar Kantar Bar / WissensForum / Kantar Business Lounge We look forward to meeting with you!

Marketing Systems Group Win a $100 Gift Card Stop in by our booth #256, drop in your business cards and one random drawing will be a lucky winner to $100 gift card.

All Day on Both Show Days Stand 160, 162, 163 Thursday All Day Stand 256

RESEARCH RESEARCH&&RESULTS RESULTS 2018 2018 –– THE THE MARKET MARKET RESEARCH RESEARCH SHOW

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mindline Regional Thirst Quencher Every region has its culinary preferences. Test which thirst quencher from the three regions of our Hamburg, Berlin and Nuremberg locations suits your taste best.

PAYBACK Raffle Come to see our exceptional booth and take part in our lottery.

From 10.00 on Both Show Days Stand 145-1 All Day on Both Show Days Stand 166

mo’web research Fund and Games, Statistics, Forecasts – All in Real Time Experience a playful approach to market research, forecasting and reality, with our marble rund.

QUOVADIS Kölsche Party Come around for a Kölsch and a “Halve Hahn”: Just relax and enjoy some Cologne lifestyle!

All Day on Both Show Days Stand 100 Wednesday, 16.00 h Stand 215

NIPO Participate in Our Quiz and Win One of the 5 Mi-Bands!

How much do you know about the API and automation? Will you be able to make it in the top 5 amongst all the participants? Come to our booth, answer a few questions, and see if you will win a Mi-Band smart watch!

Wednesday All Day – Thursday until 16:30 h Stand 264

respondi Enjoy Traditional Cologne Food & Drinks A day full of input will be rewarded with a pickme-up at our stand. There you can sample some home-grown Cologne tapas freshly prepared by the Lekkerei.

Wednesday, 16.30 h Stand 214

NMS Market Research Become the Respondent of the First Virtual Reality Shelf Test!

NMS has progressed again last year with this amazing technology. You will have a unique chance to be a part of the case study which will be testing the new functionality. Come and enjoy the solution which tracks your eyes directly within the VR set.

09.00-17.00 h on Both Show Days Stand 124

Rogator After an Exciting Workshop Rogator Invites You to a Relaxing Glass of Prosecco!

Rogator cordially invites you to enjoy prosecco and orange juice at their stand. First, visit one of our workshops or our presentation at the Innovation Area and then enjoy a glass of prosecco with the Rogator team!

Wednesday, 17.45 h – Thursday, 15.15 h Stand 173

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RESEARCH & RESULTS RESULTS 2018 2018 –– THE THE MARKET MARKET RESEARCH RESEARCHSHOW SHOW

Tobii Pro Séissmo Free Portrait: Get Profiled!

Meet our sketch artist and get a free portrait.

Feel like in Montmartre… and understand how live sketching can be used in exploratory research.

Come and Test Eye Tracking and VR with Swedish Drinks and a Competiton Learn about Tobii Pro’s eye tracker for MR and customer journey studies. We offer Swedish drinks and like to discuss how eye tracking adds value to your research! Win great prizes in our competition.

All Day on Both Show Days Stand 109

Thursday, 10.00-12.00 h Stand 210

Triple M Matzka SoapBoxSample / Q-insights Mood Shifting Cocktail Hour Please join Driven by Q-insights for our traditional complimentary wine and champagne from 15:00 until closing. Stop by, grab a glass and roam or hang with the team. We look forward to seeing you at our stand.

The Chef Cooks Herself: Homemade Apricot Jam Briefing-studydesign & questionnaireresults & presentation – why it makes sense to have all in one pair of hands by the example of home-made apricot jam (for you!)

11.45 h on Both Show Days Stand 238

15.00 h on Both Show Days Stand 259

Spiegel Institut The Spiegel Institut Ice-Cream Bike: Refreshingly Different! Just Stop by and Enjoy a Scoop of Ice-Cream.

Insights and refreshing moments at our icecream bike. The Spiegel Institut is looking forward to exchanging new ideas at our stand!

All Day on Both Show Days Stand 241

RESEARCH RESEARCH&&RESULTS RESULTS 2018 2018 –– THE THE MARKET MARKET RESEARCH RESEARCH SHOW

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233

APPINIO

144

ASK Global Universal

126-2

ASKi

171

ASKi-Data

171

Askia

138

B2B International

244

BEYOND REASON

117-2

Bilendi

165

Biopac

231

BOMI

251

Borderless Access

263

BVM

150

C&C Market Research

228

CIDO Research

169

Cint

155

cluetec

178

cognesys

275

Confirmit

149

Course5 Intelligence

261

Critical Mix

234

Crowdtech

252-2

CSS/datatelligence

248

CubeSurvey

177

cx/omni

118-3

Dalia

225

Dapresy

146

Dashboard Vision

218

16

rc h

ea

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278

APOSCOPE

Fi e

Adwired

Tr en

142

ke

121

advise research

ar

ADM e.V.

M

201

ar

Stand No

3Q Global

M

Exhibitors

ke

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A to Z

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Exhibitors 2018

RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW

es ea t R rch Tr es A en ge e d nc Re arc h Fi y se el (F Co d w ar ul ns ch l o u Te rk lt a Ser st vi O n ce t St r ) u d gan O i iz nl o a in t io e n Pa D at ne a l Co Pr ov M l a r lec t io ide ke r n tR H /A e ar na d w s ea ly rc ar h si Bi e g / T Sof s / D t w V is ec at hn a ua ar D ig e liz ic al ita at Eq lM io n A u ea ss ip oc m su en ia re tio t m Pu e n bl / O nt is / M rg O her th on an er / M it o is at ed r in io ia g n

tR

DCORE

130

demandi

154

DoWell

246-4

Dr. Haspel & Partner Teststudio

112

E-Tabs

268

easy2survey

250-1

Enghouse Systems

236

Equipe Research

243-4

ESOMAR

129

Estudio Silvia Roca

226, 147

European National Panels

125

®

evolution

153

eye square

224

EYEVIDO

118-2

Fieldwork

134-1

Fine Research

219

Foerster & Thelen Feldservice

112

Foerster & Thelen Teststudio

112

FRC Hong Kong

246-1

G3 Translate

249

GapFish

205

GDCC

274

Genmarc Research

252

GeoPoll

145-3

GESS Group

139

GfK

157

GIM

222

GlobalNR

137

GMO Research

246-5

ke

130

ke

111-2

DataLion

ar

DataExpert

ar

133

M

Stand No

Data Diggers

M

Exhibitors

RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW

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177

IFQM

238

infas 360

158

infas quo

156

INFO Research Group

141

infraquest

126-1

Ingress

113

rc h

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151

IFF International

Fi e

IfaD

Tr en

267

ke

147

IdSurvey

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I-view London

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200

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Stand No

Harris Interactive

M

Exhibitors

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Exhibitors 2018

Initiative Markt- und Sozialforschung e.V. 175

INNOFACT

161

Innoplexia

257

Inter-View Partners

128

Interrogare

154

INVADE

203-2

Ipsos

115

isi GmbH

260

ISM GLOBAL DYNAMICS

208

Issues & Answers

277

JTN Research

209

Kadence International

116

Kantar TNS

160, 162, 163

KARMASIN

238

KERNWERT

172

keyfacts

170

konkret

213

Krämer Marktforschung

169

LA MAISON DU TEST

265

Language Connect

101

Leyhausen Gruppe

243-2

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RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW

es ea t R rch Tr es A en ge e d nc Re arc h Fi y se el (F Co d w ar ul ns ch l o u Te rk lt a Ser st vi O n ce t St r ) u d gan O i iz nl o a in t io e n Pa D at ne a l Co Pr ov M l a r lec t io ide ke r n tR H /A e ar na d w s ea ly rc ar h si Bi e g / T Sof s / D t w V is ec at hn a ua ar D ig e liz ic al ita at Eq lM io n A u ea ss ip oc m su en ia re tio t m Pu e n bl / O nt is / M rg O her th on an er / M it o is at ed r in io ia g n

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Linkfluence

239

Liveminds

246-8

ke

204

ke

243-3

Link Institut

ar

Leyhausen Research Africa

ar

243-1

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Stand No

Leyhausen Middle East

M

Exhibitors

LOGO Market Research & Consulting 262 Lucid

123

m-result

270

m-s TESTSTUDIOS

114

MANUFACTS

217

MaritzCX

106

Markelytics Solutions

232

Market Cube

237

Marketing Systems Group

256

MarketSense

220

MARKSIM

276

MaxInsights

246-7

MediaAnalyzer

247

MEYER INDUSTRY RESEARCH

272

mindline

145-1

mo'web research

100

Murray Hill

266

Netigate

227

NETQUEST

168

Nielsen

140

NIPO

264

NMS Market Research

124

Nordic Viewpoint

242

NORDLIGHT research

107

OfficeReports

258

One Global

269

Op4G

246-3

RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW

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166

planung&analyse

145-2

Prediki Prognosedienste

102

Produkt + Markt

159

Provalis Research

206

PSYMA GROUP

110

Punkt Teststudio

114

Q | Agentur für Forschung

211

Q One Tech

134-2

Q-insights

259

Q&Q Research Insights

254

Qualtrics

119

quantilope

179

Quest Mindshare

223

Quirk's Media

273

QUOVADIS

215

Rakuten Insight

122

Random Dynamic Resources

250-2

rc - research & consulting

164

Remesh

245

reportbook

135

Research & Results

246-2

Research Now SSI

167

respondi

214

Rich Harvest

145-1

Rogator

173

RONIN International

202

Rosenthal Research

112

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235

PAYBACK

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paulusresult

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240

ke

267-2

Panelbase

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111-1

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Opinions

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Exhibitors

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Exhibitors 2018

RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW

es ea t R rch Tr es A en ge e d nc Re arc h Fi y se el (F Co d w ar ul ns ch l o u Te rk lt a Ser st vi O n ce t St r ) u d gan O i iz nl o a in t io e n Pa D at ne a l Co Pr ov M l a r lec t io ide ke r n tR H /A e ar na d w s ea ly rc ar h si Bi e g / T Sof s / D t w V is ec at hn a ua ar D ig e liz ic al ita at Eq lM io n A u ea ss ip oc m su en ia re tio t m Pu e n bl / O nt is / M rg O her th on an er / M it o is at ed r in io ia g n

tR

Schmiedl Marktforschung

103

Séissmo

210

september

207

Simply Tasks

221

SIS

253

SKIM

176

SKOPOS GROUP

152

SoapBoxSample

259

Sphinx

271

Spiegel Institut

241

Statista

132

Strategir

203-1

Survalyzer

143

SVP Deutschland

105

Talk Online Panel

170

TechSci Research

246-6

Telemark Marketing

238

TEMA-Q

104

Tobii Pro

109

Toluna

180-1

Triple M Matzka

238

ViennaINsights

238

Viewpoint Europe

147

VMÖ

238

Voxco

148

Voxpopme

117-1

webfrager

112

XLSTAT

229

ke

103

ke

180-2

SCHLESINGER GROUP

ar

Sample Solutions

ar

136

M

Stand No

Rosetta Studio

M

Exhibitors

RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW

21

9.45 – 10.30 10.45 – 11.30

Room 1

Room 2

Room 3

Room 4

Kantar TNS

Harris Interactive

GapFish

Dashboard Vision

‘Let’s Hang Out’ – Choosing the Right Method to Understanding the Young Target.

An Interactive Workshop

Customer Focus Instead of Cambridge Analytica – Digital Consulting as a Valuable Contribution of Market Research?

Text vs. Speech vs. Video: Capturing the Real Voice of the Customer

Enabling the Self-Serve Client: Providing an Online Environment for Native PPT Offline Reporting

Dalia

infas quo

Produkt + Markt

Q | Agentur für Forschung

Mobile Research at Scale – Feeling the Pulse of Hundreds of Millions of People in 100+ Countries with One Click

Digitisation – Or is the Opposite of Artificial Intelligence, Intelligence?

CX Measurement: Quite Simple in Theory, Right?

Please See the Data Doctors: How We Help Pharma Companies to Understand Their Stakeholder Communication on the Web

in English

in English

Break 12.30 – 13.15 13.30 – 14.15

Interrogare

GIM

Rogator

GapFish

Coming of Age: 10 Years of Implicit Mmeasurement – Best Practices, Dos & Don‘ts

Digital Routes to the Consumer: Assessing Needs and Attitudes Using Google and Social Media.

Mobile First – Quality Second?

A Podium Discussion

The Digital Transformation in Market Research Vol. 2, 2018 – A B2B Study Among Market Research Professionals

respondi

Ipsos

Interrogare

infas 360

Know Your Competition – Do It Better!

Challenges of Corporate Reputation Research in Times of Globalisation – the Volkswagen Case

Programmatic Insights – The Evolution of Advertising Control

The Future of Research – Stop Thinking in Sereotypes: From Individual Surveys to Countrywide Segmentations

Break 14.45 – 15.30 15.45 – 16.30 16.45 – 17.30

Produkt + Markt

Kantar Deutschland

Research Now SSI

concept m

Different Thinking for Innovations

Unlock the Power of your Data – Activate Existing Data with Artificial and Human Intelligence

Finding the Right Name Fast – A Smart Algorithm for Name and Concept Tests

The Added Value of In-Depth Psychology for the Modern Marketing Process

SKOPOS RESEARCH

SKIM

GIM

Séissmo

Artificial Intelligence – With Data Science from Hype to Real-World Research

Man vs. Machine: Whether, How and When Qualitative Research Can Be Automated – A Case Study with Danone

Germany in Motion! Fitness Types, Social Fitness and More

While You Were NOT Sleeping – Today’s Consumers are Also Busy at Night. Our On/Offline Methods Bring Light into the Darkness

Research Now SSI

Nielsen

Ipsos

Spiegel Institut

Using Data to Maximise Digital Effectiveness

Doing the Weekend Shopping from the Couch – Not a Model for Germany?

All Nielsen Insights on FMCG E-Commerce

Monitoring Online Ratings and Customers Feedback with Ipsos Places Review.

Presentation Based on a Recent Case Study of Seven Automotive Brands

User Centered Design Process Mapping – an Innovative Spiegel Institut Framework

German/English Simultaneous Translation

Workshop Categories

22

Data Processing Survey Methods Customers Brand/Image

Marketing-Mix Qualitative Research Electronic Measurements

(e. g. social media, automatic measurements, web monitoring, big data)

RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW

Target Groups/Markets B2B Research O ther

(e.g. market research industry, international research, data protection)

Workshop Programme · Wednesday, 24 October 2018 Room 5

Room 6

Room 7

mo‘web research

Prediki Prognosedienste

IfaD

MaritzCX

Using Artificial Intelligence to Increase the Quality in Online Surveys

Possible Futures. Probable Futures. Preferable Futures.

The Visionary Voice of the Customer for Long-term Executive Decisions

No More Bulky PowerPoint Data Mountains – Start Dynamic Presentations in a Team

Best Practices from Worldwide Leaders in Customer Experience Management

in English

Room 8

Survalyzer

mindline

eye square

ISM GLOBAL DYNAMICS

The Client Panel 2.0! Learn More about the Survalyzer Panel ADD-ON

On Brand Imagery‘s Trail – Visual Stimuli as Royal Road to the Implicit Measurement of the Emotional Assets of a Brand

Implicit UX Research – Understand the Success Drivers of Your Online Product

by Adding Implicit Insights

U&A Studies Turned Upside Down – New Growth Potentials by Changing Perspective

SKOPOS CONNECT

quantilope

advise research

paulusresult

Share Your Style – The C&A Customer Community

Agile Insights in Action – The New, Agile Way of Working in Response to the Digital Tsunami

Faster Insights Using Consumer Chats – A Case Study From L’Oréal Germany

Successfully Launching NPS and Saving Costs with Voice Analysis

®

ESOMAR

cognesys

SVP Deutschland

Key question: How Well Is Your Company Positioned in Strategic Areas Such as Digitization, Agility, CSR or Data Protection?

Are You GDPR Compliant?

Semantic Analyses of Customers‘ Sentiment: Automated Recognition of Topics, Evaluation and Sentiment through NPS and Free Text

Discover the New before Others do. Start-up and Technologyscouting – Methods and Possibilities

Qualtrics

MediaAnalyzer

MARKSIM

DataLion

Connecting Customer Journeys for a Truly Holistic CX Program in English

The Power of Creation – Renowned Test Methods and Key Learnings from 15 Years of Ad Effect Research

From Controlling to Sales: the MARKSIM Workflow for Looking into the Future – Better Forecasts with Segment-Based Conjoint

When Data Comes Alive – Interactive Data Analysis with DataLion on the Customer Experience Management Case Study

Voxpopme

CubeSurvey

m-result

Harris Interactive

Using Agile Video Insight to Drive Real Change with Real Human Feedback

Three Recipes for the Gourmet Market Research

User Generated Content as an Indicator for the Prediction of Business Success

Next Generation U&A – How Digital Tracking and Demand Spaces Help Brands to Unlock Growth and Drive Precision Marketing

evolution

in English

in English

in English

in English

NETQUEST

Rogator

B2B International

Cint

From Google to the Mall: Gaining a Better Understanding of the Path to Purchase by Combining Survey and Behavioural Data

Modern Questionnaire Design in Times of Scant Participant Resources

Why Storytelling Is the Most Valuable Market Research Skill

Don‘t Worry Be API: Developing and Implementing Application Programming Interfaces Successfully

in English

in English

RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW

23

9.45 – 10.30

Room 1

Room 2

Room 3

Room 4

m-result

respondi

infas quo

Netigate

Modeling Without Personal Data and User Profiles.

Practical Example of an Alternative Traffic Concept (Bike Sharing)

Quality Is Doing the Right Thing While Not Being Observed

Why We All Fall in Love with Snow White, But then Marry the Evil Stepmother

Anyone Can Implement a Survey!? Netigate Shows Smart Solutions for the Market Research as Quality Guarantor in the DIY Era

10.45 – 11.30

rheingold salon

Kantar Deutschland

Produkt + Markt

NETQUEST

Digitalisation Changes the Human Identity and Behaviour. Approaches to Deep Research of the Future

Brand and Ad Trackings Were Yesterday. The Future Is About Holistic Brand Guidanceg

LEH SCAN 2.0 – Shopper Today

Digital Consumers Need Digital Solutions: How New Research Methods Can Help You Better Understand Your Audience in English

Break 12.30 – 13.15 13.30 – 14.15

MaritzCX

Dapresy

Kantar Deutschland

Q | Agentur für Forschung

Best Practices from Worldwide Leaders in Customer Experience Management

Successful Dashboard Implementation – What Matters Today!

Business Challenge ROI. How Can You Demonstrate the Value of CX Systems?

Pragmatic, Realistic, Flexible to the Point of Disloyalty and Master of Self-Promotion. All Biased Preconceptions about Generation Z?

GapFish

Ipsos

Spiegel Institut

infas 360

Text vs. Speech vs. Video: Capturing the Real Voice of the Customer

InstaBubble – Primary Research on Instagram to Address Young Targets Effectively. A Case Study with Beiersdorf AG

WeChat: The Big Player – Potentials for Market Research in China

The Future of Research – Innovative Market Research by the Example of the ”Energy Self Sufficient Households of the Future“

september

APPINIO

Strategir

BEYOND REASON

Measuring the SubConscious. How Modern Emotion Research is Decoding the Human Being

Market Research 3.0: How Real-Time Market Research Transforms Companies into Agile, Consumer-Centric & Innovative Organisations

Why Virtual Immersion Positively Impacts Consumer Engagement and Product Evaluation

How Market Leaders Across the Globe Use Neuro-Science to Hack the Purchase Decision and Drive Sales

in English

in English

demandi

rc - research & consulting

SKOPOS NOVA

INFO Research Group

Customer Centricity – Bringing Together Market Research and CX Management

Digital Information Journey Types – Making Use of Digital Search Types by Combining Big Data and Survey

Finding Great User Experience When Starting with the User’s Needs First!

Data Collection in Mixed-Mode Design – Safeguarding the Future of Survey Research

Break 14.45 – 15.30 15.45 – 16.30

German/English Simultaneous Translation

Workshop Categories

24

Data Processing Survey Methods Customers Brand/Image

Marketing-Mix Qualitative Research Electronic Measurements

(e. g. social media, automatic measurements, web monitoring, big data)

RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW

Target Groups/Markets B2B Research O ther

(e.g. market research industry, international research, data protection)

Workshop Programme · Thursday, 25 October 2018 Room 5

Room 6

Room 7

Linkfluence

GIM

INNOFACT

KERNWERT

The Social Brand Tracker – Future Brand Tracking with Social Data

How Germans Shop Online – Between Dream and Reality

Succcess Factors for International Tracking

The Moment Counts – Deeper Understanding of Target Groups Through Digital Diaries

evolution

Room 8

®

MANUFACTS

Tobii Pro

TEMA-Q

Successful Management of Dealer Relationships!

Battle of Concepts – Smart Decisions in Agile Research Settings

Optimising the Consumer Journey Systematically and with Objective Data with Eye Tracking

Voice and Text – Way More than Just Words

SKIM

mo‘web research

E-Tabs

Rogator

Streamline Your Trackers and Maximize Your Output – a Sophisticated Solution to Analyze Stated and Unstated Factors

Online Surveys 101: A Practical Introduction to Conducting Research Online

Build a Client-Ready Online Dashboard in Just 30 Minutes

Customer Panels – THE Solution in Times of Falling Response Rates and Target Groups that are Difficult to Reach

in English

in English

Innoplexia

isi GmbH

Harris Interactive

easy2survey

Next Level Digital Marketing: Regional Focus, Live Monitoring, Automated Campaigns and Best Practices

Design Decoding – From Shapes, Colors and Materials to Consumer Associations…

PLS-SEM – Innovative Approach to Implicitly Measure the Drivers of Decision-Making Behaviour

How Research Automation Increases the ROI of Your Marketing Campaigns in English

advise research

cx/omni

Rich Harvest

Provalis Research

Fast Full-Service Research – Dos and Dont’s

From Real-Time Feedback to Automated Customer Journey Analysis via Process Mining

I-Screens and We-Moments – How Children Experience TV, Smart Phones, Tablets, etc.

An Insider’s Look at Text Analytics: What Works, and What They Don’t Tell You in English

eye square E-Commerce Experience – How Implicit Research Uncovers Decision-Making Processes in Online Shopping and Supports Communication

DataExpert A Case Study of an End-toEnd Solution: Automation of Sampling, Data Collection, Data Management and Reporting in English

Confirmit

Talk Online Panel / keyfacts

Market Research Automation to Uncover Richer Insights

Minimising Scatter Losses – Segment-Specific Media Planning and Campaign Management for Digital Campaigns

in English

RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW

25

Workshops by Exhibitor A–Z APPINIO

Market Research 3.0: How Real-Time Market Research Transforms Companies into Agile, Consumer-Centric & Innovative Organisations Thursday 25/10/2018, 14.45-15.30, Room 2 If they want to remain competitive today, companies have to be agile and innovative, while never losing sight of the changing customer desires. The need to be in constant discourse with the customers stands in contrast to lengthy market research processes. In our workshop, we show how you can integrate the customer iteratively into development and innovation processes, in order to be agile and innovative.

Presented by: Felicitas Belok, Head of Strategic Research

B2B International

Why Storytelling Is the Most Valuable Market Research Skill Wednesday 24/10/2018, 16.45-17.30, Room 7 The fundamentals skills of market research are well-known: questionnaire design; moderation; data analysis; report creation. But the modern-day market researcher needs a far broader toolkit, with storytelling their most valuable attribute. Based on 3,000 studies, this presentation covers the neurological, the empirical and the practical to explain why storytelling matters, and how it leads to better, more actionable research.

Presented by: Matthew Harrison, CEO

BEYOND REASON

How Market Leaders Across the Globe Use Neuro-Science to Hack the Purchase Decision and Drive Sales Thursday 25/10/2018, 14.45-15.30, Room 4 Exploiting Implicit Motivations to hack the purchase process is no science-fiction plot! It’s already boosting sales for some of the world’s biggest brands. BEYOND REASON will showcase their model, which reveals, with unprecedented precision, what motives & demotivates purchase decisions & how the human brain evaluates brand communications.

This model accurately solves the most common marketing challenges: awareness, preference, recruitment, loyalty & customer satisfaction. Don’t get left behind.

Presented by: Olivier Tjon and Nathan Axford, Co-Founders

26

RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW

Cint

Don't Worry Be API: Developing and Implementing Application Programming Interfaces Successfully Wednesday 24/10/2018, 16.45-17.30, Room 8 The right and wrong approach to developing and implementing an API strategy. Connected data, partnerships and automation are the essential ingredients to drive scale, speed, efficiencies and innovation for Market Research firms, big and small. Getting it right can be a huge catalyst to success, getting it wrong can be a ball and chain and could ultimately pull you under. Cint shares its view on the key things you should consider when making strategic decisions about how to build, manage and implement your APIs and connected ecosystem.

Presented by: Greg Dunbar, Executive Vice President EMEA Oscar Carlsson, Chief Innovation Officer

Confirmit

Market Research Automation to Uncover Richer Insights Thursday 25/10/2018, 15.45-16.30, Room 7 For MR users, fast, low-cost insights are the order of the day. Time is money and automation is no longer optional. The automation of repetitive data collection and reporting tasks means that researchers can focus on the more nuanced analytical and creative processes, such as cutting-edge survey design and methodologies that require human interpretation. Join Confirmit to learn how the latest automation tools can transform your business.

Presented by: Miguel Ramos, Product Marketing Manager

CubeSurvey

Three Recipes for the Gourmet Market Research Wednesday 24/10/2018, 15.45-16.30, Room 6 Market research is like the kitchen of a restaurant: a pan or oven (methodology), ingredients (sample) and a recipe (questionnaire) are required. Owing to the limited cost, many chefs get their ingredients from panels.

However, panelists are not fresh ingredients and this type of cuisine is more like fast food. Ennio Armato brings three gourmet dishes, three case studies, to show that you can do haute cuisine with lower costs, than those incurred by fast foods, by recruiting on social networks.

Prestented by: Ennio Armato, Head of IFF Italy and CEO of CubeSurvey

RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW

27

Workshops by Exhibitor A–Z Dalia

Mobile Research at Scale – Feeling the Pulse of Hundreds of Millions of People in 100+ Countries with One Click Wednesday 24/10/2018, 10.45-11.30, Room 1 Smartphones make it possible to reach 3+ billion people worldwide anytime, anywhere. Since 2016, more people access the internet through mobile devices than through desktop. Mobile has surpassed all other channels – but researchers are still not using the full potential. In this workshop, Dalia – one of the pioneers in mobile research – will share key lessons for researchers to fully use the potential of mobile, and explain how to reach hundreds of millions of people in more than 100 countries.

Presented by: Niklas Anzinger, Strategic Insights Leader

Dapresy

Successful Dashboard Implementation – What Matters Today!

Thursday 25/10/2018, 12.30-13.15, Room 2 Dashboards have arrived in market research – from the delivery of study-specific results through to the crossdata-source information and analysis platform of a company. But is a dashboard always a good idea? How and where do you begin? How do you establish a dashboard among users for the long term? How can value be generated and bad investments avoided? In short, what are the decision-making tools and success factors that are important today?

Presented by: Alexander Skorka, Managing Director DACH-Region

Dashboard Vision

Enabling the Self-Serve Client: Providing an Online Environment for Native PPT Offline Reporting Wednesday 24/10/2018, 09.45-10.30, Room 4 Recognizing the need to provide offline PPT reports that required flexibility both in terms of design and content as well as scalability, Dashboard Vision created Vizzi. Vizzi is an online tool that allows analysts and end clients to choose the cuts of data they want, view a library of slides, and output custom PPT reports with native PPT graphics all in an easy point and click interface. This workshop will demo the tool and discuss some of the challenges of offline and online reporting.

Presented by: Marya Kaska, President

28

RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW

DataExpert

A Case Study of an End-to-End Solution: Automation of Sampling, Data Collection, Data Management and Reporting Thursday 25/10/2018, 15.45-16.30, Room 6 In order to increase efficiency of data collection & reporting of standardized studies, technical support teams often use end-to-end automation. While the goal and the benefits are clear, in the case of complex client needs several development steps must be taken.

During this workshop we will show you a case study. The whole solution has been developed using a wellknown data collection tool. However, the development led to an outcome that even hardcore users of this package would not easily recognize.

Presented by: Dezső Karasszon, Managing Director Zsolt Apponyi, Innovation Specialist

demandi

Customer Centricity – Bringing Together Market Research and CX Management Thursday 25/10/2018, 15.45-16.30, Room 1 Absolute customer orientation, i.e. customer centricity, is one of the key success factors for enterprises. To know which customers can be reached through which touchpoints, what the most important drivers of customer loyalty are or when an action has to be triggered for which critical experience is more important than ever.

We show you how a holistic understanding of the customer can be achieved by intelligently combining classical market research and CX management, and with analytical expertise and centralized data hubs combined with basic research.

Presented by: Jens Adam, CEO, demandi GmbH Walter Freese, Director Business Development, Interrogare GmbH

E-Tabs

Build a Client-Ready Online Dashboard in Just 30 Minutes Thursday 25/10/2018, 12.30-13.15, Room 7 Interactive dashboards are a key way to visualize research data but often time-consuming and complicated to build, greatly impacting project delivery times and costs. Further pressure on researchers comes from the challenge of choosing the right visualizations and applying good design principles. Join us as we demonstrate a range of effective visual types for specific research data sets and common do’s and don’ts of dashboard design.

Plus, watch as we build a fully interactive client dashboard – from raw data to deployment – in only 30 minutes.

Presented by: Russ Budden, Head of Consultancy

RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW

29

Workshops by Exhibitor A–Z easy2survey

How Research Automation Increases the ROI of Your Marketing Campaigns Thursday 25/10/2018, 13.30-14.15, Room 8 During our workshop, we will demonstrate how we have implemented an automated research process for one of our clients that allowed them to test everything, and which increased the ROI of their marketing campaigns.

Suppose that you are currently not pre-testing all ads. Why should you pre-test everything? We did a meta-study on our pre-testing database and compared it with in-market tracking. For all the tested ads we have followed the performance in the market to see how many GRPs are necessary to reach a certain level of recognition. It turned out that the group of top performing ads needed 150-200 GRPs less than an average performing ad.

Presented by: Lucas Hulsebos, CEO DVJ Insights Arjen van Duijvenbode, Senior Consultant, easy2survey

ESOMAR

Are You GDPR Compliant?

Wednesday 24/10/2018, 13.30-14.15, Room 6 Join Jan Willem, Dirk and Christoph to learn more about ESOMAR and what it can mean for you. As part of this overview we will also give you ESOMAR’s overview of the GDPR on a practical level – what are the ‘top 10’ things to keep in mind and what resources does ESOMAR have available to you to help you comply!

Presented by: Jan Willem Knibbe, Policy and Industry Projects Executive, ESOMAR Christoph Welter, Managing Director, Point Blank and German ESOMAR Representative Prof. Dirk Frank, Managing Director, ISM Global Dynamics and German ESOMAR Representative

GapFish

Text vs. Speech vs. Video: Capturing the Real Voice of the Customer Thursday 25/10/2018, 13.30-14.15, Room 1 The workshop will share empirical insights into the use of digital language assistants and video question types in a digital market research interview. The new technologies promise automation potential for disruptive survey and evaluation scenarios. The fascinating options of algorithmic analysis via API shows new models of co-working for qualitative and quantitative research in the age of digitization.

Presented by: Prof. Dr. Holger Lütters, Hochschule für Technik und Wirtschaft Berlin Malte Friedrich-Freksa, Chief Digital Officer GapFish GmbH

30

RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW

GIM

Digital Routes to the Consumer: Assessing Needs and Attitudes Using Google and Social Media.

Wednesday 24/10/2018, 12.30-13.15, Room 2 Consumers reveal their "true" needs and attitudes outside of direct surveys by the way they use Google and social media. In our presentation we show ways to recognise these and measure them in a standardised way.

In this way, our "Digital Interest Index" (DIX) developed for this purpose makes it possible to make the digital perception of brands and topics comparable.

Presented by: Dr. Jörg Munkes, Corporate Director Sebastian Maetje, Senior Research Manager

Harris Interactive

Customer Focus Instead of Cambridge Analytica – Digital Consulting as a Valuable Contribution of Market Research?

Wednesday 24/10/2018, 09.45-10.30, Room 2 Digitisation is contemporary and proving to be a driver of the revolution of creative destruction, and not just a label for simple transformation processes. For companies too, a willingness to change is a necessary building block when trying to climb out of the abyss – but it is not enough on its own. What you also need is a digitisation strategy; a strategy to which empirically based digital consulting makes a key contribution. What is needed are agile, biotic and open market-research methods for understanding needs, evaluating offerings and developing perspectives.

Presented by: Gábor Hahn, Head of Qualitative Research

Harris Interactive

Next Generation U&A – How Digital Tracking and Demand Spaces Help Brands to Unlock Growth and Drive Precision Marketing Wednesday 24/10/2018, 15.45-16.30, Room 8 Many Usage & Attitude studies use lengthy surveys and do not have enough depth of insight to really step change the business. Our Next Generation U&A overcomes these limitations with an innovative methodology.

We generate in-depth category knowlegde with in-the-moment consumption data and atmospheric context from pictures, using a mobile diary. A dedicated online community ensures high engagement and drives further understanding. Granular insights about online behaviour from Digital Tracking are overlaid on Demand Spaces, allowing true precision marketing.

Presented by: Gabriele Stöckl, Sector Head CPG Dimitris Selitsanos, Senior Research Consultant

RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW

31

Workshops by Exhibitor A–Z infas quo

Digitisation – Or is the Opposite of Artificial Intelligence, Intelligence?

Wednesday 24/10/2018, 10.45-11.30, Room 2 Digitisation and artificial intelligence promise an exciting future for market research. But AI, apps, dashboards or a fancy algorithm alone do not ensure new insights. Indeed, using them often leads to disenchantment.

We show how one digitises what is annoying to gain time for what is more important than ever: access to target persons, the validity of data, the credibility of responses and the quality of advice.

Presented by: Karsten John, Managing Director

Interrogare

Coming of Age: 10 Years of Implicit Measurement – Best Practices, Do‘s & Don‘ts Wednesday 24/10/2018, 12.30-13.15, Room 1 Implicit research has come of age: initially thought of as a tool for emotional branding within the framework of neuromarketing, implicit measurement methods are today used for numerous issues outside of brand research.

In this workshop we show you how implicit measurement can be used to generate substantial value added in a wide range of different issues related to product design, customer experience, touchpoint analyses, pricing studies, etc.. Experience exciting and practical applications and strengths and weaknesses of using implicit measurement methods for your questions.

Presented by: Sören Scholz, CEO

Ipsos

Challenges of Corporate Reputation Research in Times of Globalisation – the Volkswagen case Wednesday 24/10/2018, 13.30-14.15, Room 2 An organisation's reputation capital is an important competitive advantage – at least in theory. But is that really the case? What influence does an organisation's reputation have on its value, and is the connection between the two measurable? Thomas Beck of VW and Dr. Robert Grimm of Ipsos talk about corporate reputation management and the challenges that companies operating on international markets are faced with. In doing so, they provide insights into the design and execution of reputation research at a global level.

Presented by: Dr. Robert Grimm, Associate Director Public Affairs & Corporate Reputation, Ipsos Thomas Beck, Group Strategy/ Sustainability, Volkswagen AG

32

RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW

Ipsos

InstaBubble. Primary Research on Instagram to Address Young Targets Effectively. A Case Study with Beiersdorf AG Thursday 25/10/2018, 13.30-14.15, Room 2 For a baseline study on skin care for 13 to 24 year-olds in Germany and India, we used an innovative mix of methods together with Beiersdorf AG. The focus was on the Ipsos InstaBubble. It reaches young people where are already active and know all the features by heart. By communicating with them on their own turf (Instagram), the research was made enjoyable for the participants, which meant the findings for our client were profound and multifaceted.

Presented by: Judith Zumdohme, Senior Research Executive, Ipsos UU Aniko Kopp, Client Manager qualitative Research, Ipsos UU Jörg Voigt, Senior Global Consumer Intelligence Manager, Beiersdorf AG

Kantar Deutschland

Unlock the Power of Your Data – Activate Existing Data with Artificial and Human Intelligence Wednesday 24/10/2018, 14.45-15.30, Room 2 An abundance of data is generated and stored – also in new forms and formats: e.g. point-of-sale data, geodata, audio and video, online and usage data, and not to forget the mindset data from surveys.

In this workshop we show what role artificial intelligence and algorithms play in a world of data integration, and how they are revolutionising marketing. We show, using examples from customer analytics and marketing ROI, how with analytics, data can be activated into value and customer segments.

Presented by: Dr. Markus Eberl, Senior Director Analytics Practice

Kantar Deutschland

Brand and Ad Trackings Were Yesterday. The Future Is About Holistic Brand Guidance Thursday 25/10/2018, 10.45-11.30, Room 2 Trackings are often one-dimensional and therefore produce few new realisations over time. What is more, trackings are often viewed in isolation from a company's KPIs. Kantar now offers a platform for holistic market research, that brings together all the relevant data (from surveys and non-survey) puts them into relation to one another through modelling. This enables important developments to be predicted, interrelations found and specifically influenced and spending optimised flexibly.

Presented by: Robert Wieland, Global Chief Innovation Officer Dr. Peter Ludwig, Domain Lead Brand & Brand Guidance

RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW

33

Workshops by Exhibitor A–Z Kantar TNS

‘Let’s Hang Out’ – Choosing the Right Method to Understanding the Young Target. An Interactive Workshop Wednesday 24/10/2018, 09.45-10.30, Room 1 Much investigated and analysed, the young Generation 2018 nonetheless often ultimately appears to get reduced to attention-grabbing buzzwords. We want to do something about that and show how important it is to understand the target group in its respective context and encounter it at eye level – also in terms of the methods used. We focus on our innovative method SimThinking – a clever combination of on- and offline surveying that involves in particular the young target group. See what we mean in a live presentation during our workshop.

Presented by: Alexandra von Cukrowicz, Director, Consumer & Industry Ina Komischke, Associate Director Qualitative, Consumer & Industry

m-result

Modeling Without Personal Data and User Profiles. Practical Example of an Alternative Traffic Concept (Bike Sharing) Thursday 25/10/2018, 09.45-10.30, Room 1 Many predictive and optimisation models for traffic concepts make use of the user and movement profiles developed by means of geo-tracking, user statements or the enrichment of data. What approaches are there to model building and simulation for operators of bike or car sharing systems, if they consciously want to reduce or do without the gathering and processing of personal data? An example from the practice of a bike sharing system.

Presented by: Wolfgang Kuhmann, Managing Director Hanno Silberhorn, Data Scientist

MaritzCX

Best Practices from Worldwide Leaders in Customer Experience Management Thursday 25/10/2018, 12.30-13.15, Room 1 Nearly half of all people responsible for customer experience complain that their feedback programme doesn't have much influence on business earnings. The results of the world's largest CX benchmark study conducted to date make it clear what is truly important. This presentation answers the questions: what drives the commercial success of CX? How can we not only increase our sales with CX, but also lower costs to enable profitable growth?

Presented by: Oliver Skeide, Director

34

RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW

mo'web research

Using Artificial Intelligence to Increase the Quality in Online Surveys Wednesday 24/10/2018, 09.45-10.30, Room 5 mo'web is currently experimenting with utilizing artificial intelligence to enhance the data quality in online surveys. Let us tell you what we have learned so far! We will explore the opportunities for betterment artificial intelligence offers to the research community, but we will of course also discuss the risks involved when employing artificial intelligence in online market research surveys, data analysis and market research community management.

Presented by: Herbert Höckel, Managing Partner

NETQUEST

Digital Consumers Need Digital Solutions: How New Research Methods Can Help You Better Understand Your Audience Thursday 25/10/2018, 10.45-11.30, Room 4 Now more than ever, market researchers need to fully understand people’s digital behaviour to uncover what they do and understand the reasons why they do it. In our “Digital Path to Purchase in the liquor and spirits industry” project, run by Pernod Ricard Colombia on the Netquest panel, we unveil the benefits of combining digital behavioral data and survey data. This project combined digital ethnography using passive metering technology and adhoc surveys on online purchases to find business opportunities.

Presented by: Joaquim Bretcha, Global Business Developer

Nielsen

Doing the Weekend Shopping from the Couch Not a Model for Germany?

All Nielsen Insights on FMCG E-Commerce Wednesday 24/10/2018, 16.45-17.30, Room 2 The Swiss do it, the Brits, the French… but in Germany shopping for groceries and near-food online products doesn't seem to want to catch on. Unlike with other online trends – from online videos to social media and the smartphone – Germans just don't seem to want to get involved in digital grocery shopping. Is that really only because of the high store density and lack of product experience? Get to the bottom of this issue with our Nielsen experts and find out just how relevant online really is for you and your business.

Presented by: Sandra Bräunlein-Reuß, Senior Manager Consumer, Shopper and Media Insights

RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW

35

Workshops by Exhibitor A–Z Produkt + Markt

Different Thinking for Innovations Wednesday 24/10/2018, 14.45-15.30, Room 1 If you want to recognise hidden needs and occupy "blue oceans", you not only have to think differently than your competition, you also have to think differently to how you are accustomed. So Heiner Junker puts a new perspective on the innovation process, combining proven market research tools (social media research, MROCs…) with Design Thinking and systematically focusing every step on the customer's quality of life. In doing so he raises research to a new level and provides reliable insights for strategic decisions.

Presented by: Heiner Junker, Managing Partner

Provalis Research

An Insider’s Look at Text Analytics: What Works, and What They Don’t Tell You Thursday 25/10/2018, 14.45-15.30, Room 8 Text analytics provides real value to help you shape and grow your business. That statement isn’t up for analysis.

Text analytics works but it doesn’t necessarily work the same way for everyone. To make text analytics work for you, you need to know some of the pitfalls to avoid the pratfalls. We will show you techniques and methods you can deploy, what’s behind them and what to watch out for.

Presented by: Normand Peladeau, CEO

Qualtrics

Connecting Customer Journeys for a Truly Holistic CX Program Wednesday 24/10/2018, 14.45-15.30, Room 5 Happy customers are proven to be more loyal. They buy more, they refer friends and they provide feedback.

Their experience with a product or service is key for their perception and resulting relationship with a brand. To better understand where customers have product or service experiences, marketers will draw customer journeys to map out individual touch-points. In this workshop participants will learn how to use a customer journey map as a design framework for experience research.

Presented by: Léonie Brown, Subject Matter Expert – Customer Experience

36

RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW

rc - research & consulting

Digital Information Journey Types – Making Use of Digital Search Types by Combining Big Data and Survey Thursday 25/10/2018, 15.45-16.30, Room 2 Many purchase decisions – online as well as offline – are preceded by a Digital Information Journey. This phase is already decisive for the pre-selection of products and suppliers. But how do you obtain these digital traces, if they are left on external websites? rc – together with its partner respondi – has analysed the complete digital web journey of 2,000 consumers in combination with an online-survey and identified the most relevant journey types for the exemplary topic of city holiday tours. Based on the digital journeys and demand profiles, useful patterns were differentiated that help companies to effectively manage the decisive touchpoints with the adequate contents. This optimisation of the supplier’s communication strategy by combining digital traces with a survey can be transferred to many further industries.

Presented by: Dirk Helmold and Ingo Sander, Managing Directors

Research Now SSI

Using Data to Maximise Digital Effectiveness Wednesday 24/10/2018, 16.45-17.30, Room 1 Most companies recognise that they have to make smarter use of data in order to generate higher returns on marketing investments. The use of data is constantly developing, and it is well known that there is room for improvement, both in terms of data quality and usage, for example when measuring the effectiveness of advertising. Our new report informs about applications and new possibilities for data in the advertising cycle.

Presented by: Jan-Daniel Laufhuette, Associate Client Development Director Sales

respondi

Know Your Competition – Do It Better!

Wednesday 24/10/2018, 13.30-14.15, Room 1 "The best way to succeed against competition is to admire what it does better than you." This piece of wisdom has not lost any of its power even in today's digital world. The prerequisite is that you know your counterpart like your own business.

In this workshop, respondi presents selected use cases to show how companies use consumers‘ online behaviour data to study the digital strategies and performances of their competitors, in order to build on their own success.

Presented by: Bengül Robillard, Managing Director Germany Jonathan Heinemann, Senior Sales Manager

RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW

37

Workshops by Exhibitor A–Z respondi

Quality Is Doing the Right Thing While Not Being Observed Thursday 25/10/2018, 09.45-10.30, Room 2 The market research world is in a state of unrest. The quality of its work is under scrutiny. Customers and providers alike are looking for answers and orientation. A leading digital data collection company, respondi, enters this discussion and reports from its own practice in this workshop. Which factors and measures go into high-quality field work? What resistance is one confronted with in everyday project work? Where is the digital curse, and where is the blessing? And how can one achieve a good collaboration between respondents, clients and service providers?

Presented by: Dr. Otto Hellwig, CEO

rheingold salon

Digitalisation Changes the Human Identity and Behaviour. Approaches to Deep Research of the Future Thursday 25/10/2018, 10.45-11.30, Room 1 Work has always shaped our identity so strongly that even many people’s surnames derive from professions.

Today, however, work patterns and routines can be replaced thanks to digitalization. Identity formation of the future will therefore occur in a different way: we will trust in a digital super-ego and focus on digital forms of social recognition. Among the younger age groups, 30% want to become famous. 15 years ago it was only 15%. What do methodological approaches for a Deep Research of future look like?

Presented by: Jens Lönneker, Managing Director

september

Measuring the Sub-Conscious. How Modern Emotion Research is Decoding the Human Being Thursday 25/10/2018, 14.45-15.30, Room 1 Unlike with a Russian matryoshka doll, it is difficult to get down to the (unconscious) core of a psyche. heart.facts®, the emotion research tool from the company september, opens up entirely new and unique perspectives on this front: it enables varying biosignals to be condensed into 7 emotional KPIs that together with interviews lead to enlightening psychological stories. In addition to high validity, heart.facts® also allows real, ready-to-brief recommendations to be made for virtually all stimuli, from the PR text to commercials – even for short time spans.

Presented by: Markus Küppers, Managing Director Oliver Spitzer, Managing Director

38

RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW

SKIM

Man vs. Machine: Whether, How and When Qualitative Research Can Be Automated – A Case Study with Danone Wednesday 24/10/2018, 15.45-16.30, Room 2 With the growing need for faster results, can and should artificial intelligence and automation be used for qualitative research? We joined forces with Danone in a qualitative research project to compare the analysis done by people (the traditional approach) with that done by a machine / with artificial intelligence. Who won?

The results may surprise you.

Presented by: Julia Görnandt, Country Manager Germany

SKIM

Streamline Your Trackers and Maximize Your Output – A Sophisticated Solution to Analyze Stated and Unstated Factors Thursday 25/10/2018, 12.30-13.15, Room 5 Brand tracking studies are important to monitor and shape brand strategies but can be cumbersome in execution and interpretation. In this workshop, we will introduce two customized approaches to brand driver analyses using statistical models in both consumer and healthcare studies. Join us to learn how these analyses can help us to go beyond tracking by identifying key performance indicators in big data sets and exploring unstated drivers for brand success.

Presented by: Giacomo Sartori, Technical Analyst Judith Suttrup, Senior Research Analyst

SKOPOS RESEARCH

Artificial Intelligence – With Data Science from Hype to Real-World Research Wednesday 24/10/2018, 15.45-16.30, Room 1 The trends of recent years – big data and AI – are now taking on concrete form. We show which opportunities result, how projects can become more holistic and how survey data can be combined with secondary data to uncover new findings. Modern analysis procedures offer new access to data, and interactive processing makes results tangible and helps integrate them into practice. In doing so, all phases of market research have to be rethought. We call it: Data Science @ SKOPOS. Presented by: Christopher Harms, Lead Data Scientist

RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW

39

Workshops by Exhibitor A–Z Strategir

Why Virtual Immersion Positively Impacts Consumer Engagement and Product Evaluation Thursday 25/10/2018, 14.45-15.30, Room 3 Firmenich & Strategir will share the main learnings of several 360VR tests applied on product testing on the laundry category. Consumers were emotionally immersed in the moment of bringing freshly washed laundry out of the machine, by using virtual reality. Putting consumers into the right context positively impacted their engagement, thus their product evaluation and thereby significantly improved both the quality of the data and the development of actionable recommendations.

Presented by: Isabelle Goisbault, Deputy Managing Director, Strategir Marie-Clarté Vignon Marès, Global Consumer Insight Laundry, Firmenich

Voxpopme

Using Agile Video Insight to Drive Real Change with Real Human Feedback Wednesday 24/10/2018, 15.45-16.30, Room 5 Video is everywhere, from YouTube to IGTV and Snapchat… but how can it help to uncover deeper understanding of consumers? Video has always had the power to deliver deeper, more emotive consumer insights. But the high cost and slow processing speed associated with this approach made working with video cumbersome and difficult to scale. New technology solutions have made video insight more accessible than ever by optimising and automating the ways we capture, analyse, and share video.

Presented by: Tom Williams, CRO & Co-Founder

40

RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW

Information » Event Venue

» Innovation Area

MOC Convention Center Entrance hall 1 Lilienthalallee 40 80939 München, Germany www.moc-muenchen.de

Rapid-fire brief presentations of innovative highlights from the industry in Hall 2 on both show days, starting at 10 a.m.

» Event Date

There are free internet terminals, wireless internet, charging stations for all common smart phones and tablets and plenty of seating available for all visitors and exhibitors in the Rogator Visitor Lounge in Hall 2.

Wednesday, 24 October 2018, 9.00 to 18.30 Thursday, 25 October 2018, 9.00 to 17.30

» Visitor Registration Check in counters for visitors with and without pre-registration and the cloakroom are located in the lobby of hall 1. Both the exhibition hall and the workshop rooms are easy to reach from here.

» Trade show organiser The organiser office is located next to the lobby of hall 1.

» Press Journalists can accredit themselves at the organiser office. The press room is located next to it.

» Food and Beverages The rheingold salon Bistro and in the concept m Bistro are located in the exhibition halls.

» Visitor Lounge

» Info Point Located in the entrance hall, will assist you in case of questions or language problems.

» Special Interest Magazines Special interest magazines of our media partners are available for free at stand G1.

» Hi-Speed Internet Free WiFi is available to show visitors in all exhibition halls.

» Organiser Reitmeier Input Management Services GmbH Haldenbergerstraße 28 80997 Munich, Germany Tel. + 49 (0) 89/14 90 27 9-0 Fax + 49 (0) 89/14 90 27 9-29 E-mail info@research-results.de www.research-results.com Managing Directors: Hans Reitmeier, Heinrich Fischer, Martin Sippel

Photography

Print

Dominik Münich Photography, Grasbrunn www.dominikmuenich.de

C. Maurer Druck und Verlag, Geislingen/Steige www.maurer-online.de

© stockphoto-graf, ToheyVector, liuzishan, garrykillian, Eisenhans, eyetronic, Sergey Nivens, julvil, – fotolia.com; max_barth, designerpoint – pixabay.com; Lars Nilse

Grafic Design Nicole Nowak www.nicole-nowak.de

RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW

41

3Q Global

201

I-view London

147

Op4G

246-3

ADM e.V.

121

IdSurvey

267

Opinions

111-1

advise research

142

IfaD

151

opiria

267-2

Adwired

278

IFF International

177

Panelbase

240

APOSCOPE

233

IFQM

238

paulusresult

235

APPINIO

144

infas 360

158

PAYBACK

166

ASK Global Universal

126-2

infas quo

156

planung&analyse

145-2

ASKi

171

INFO Research Group

141

Prediki Prognosedienste

102

ASKi-Data

171

infraquest

126-1

Produkt + Markt

159

Askia

138

113

Provalis Research

206

B2B International

244

PSYMA GROUP

110

BEYOND REASON

117-2

Punkt Teststudio

114

Bilendi

165

Ingress Initiative Markt- und Sozialforschung e.V. INNOFACT

231

257

211

Biopac

Innoplexia

Q | Agentur für Forschung

251

128

134-2

BOMI

Inter-View Partners

Q One Tech

263

154

259

Borderless Access

Interrogare

Q-insights

150

203-2

254

BVM

INVADE

Q&Q Research Insights

228

115

119

C&C Market Research

Ipsos

Qualtrics

169

260

179

CIDO Research

isi GmbH

quantilope

155

208

223

Cint

ISM GLOBAL DYNAMICS

Quest Mindshare

178

277

273

cluetec

Issues & Answers

Quirk's Media

275

209

215

cognesys

JTN Research

QUOVADIS

149

116

122

Confirmit

Kadence International

Rakuten Insight Random Dynamic Resources

250-2

Course5 Intelligence

261

Kantar TNS

rc - research & consulting

164

Critical Mix

234

160, 162, 163

Remesh

245

Crowdtech

252-2

reportbook

135

CSS/datatelligence

248

Research & Results

246-2

CubeSurvey

177

Research Now SSI

167

cx/omni

118-3

respondi

214

Dalia

225

Rich Harvest

145-1

Dapresy

146

Rogator

173

Dashboard Vision

218

RONIN International

202

Data Diggers

133

Rosenthal Research

112

DataExpert

111-2

Rosetta Studio

136

DataLion

130

Sample Solutions

180-2

DCORE

130

SCHLESINGER GROUP

103

demandi

154

Schmiedl Marktforschung

103

DoWell

246-4

Séissmo

210

Dr. Haspel & Partner Teststudio

112

september

207

E-Tabs

268

Simply Tasks

221

easy2survey

250-1

SIS

253

Enghouse Systems

236

SKIM

176

Equipe Research

243-4

SKOPOS GROUP

152

ESOMAR

129

SoapBoxSample

259

Estudio Silvia Roca

226,147

Sphinx

271

European National Panels

125

Spiegel Institut

241

Statista

132

Strategir

203-1

Survalyzer

143

SVP Deutschland

105

Talk Online Panel

170

TechSci Research

246-6

Telemark Marketing

238

TEMA-Q

104

Tobii Pro

109

Toluna

180-1

Triple M Matzka

238

ViennaINsights

238

Viewpoint Europe

147

VMÖ

238

Voxco

148

Voxpopme

117-1

webfrager

112

XLSTAT

229

®

evolution

153

eye square

224

EYEVIDO

118-2

Fieldwork

134-1

Fine Research

219

Foerster & Thelen Feldservice

112

Foerster & Thelen Teststudio

112

FRC Hong Kong

246-1

G3 Translate

249

GapFish

205

GDCC

274

Genmarc Research

252

GeoPoll

145-3

GESS Group

139

GfK

157

GIM

222

GlobalNR

137

GMO Research

246-5

Harris Interactive

200

42

175 161

KARMASIN

238

KERNWERT

172

keyfacts

170

konkret

213

Krämer Marktforschung

169

LA MAISON DU TEST

265

Language Connect

101

Leyhausen Gruppe

243-2

Leyhausen Middle East

243-1

Leyhausen Research Africa

243-3

Link Institut

204

Linkfluence

239

Liveminds

246-8

LOGO Market Research & Consulting

262

Lucid

123

m-result

270

m-s TESTSTUDIOS

114

MANUFACTS

217

MaritzCX

106

Markelytics Solutions

232

Market Cube

237

Marketing Systems Group

256

MarketSense

220

MARKSIM

276

MaxInsights

246-7

MediaAnalyzer

247

MEYER INDUSTRY RESEARCH

272

mindline

145-1

mo'web research

100

Murray Hill

266

Netigate

227

NETQUEST

168

Nielsen

140

NIPO

264

NMS Market Research

124

Nordic Viewpoint

242

NORDLIGHT research

107

OfficeReports

258

One Global

269

RESEARCH & RESULTS 2018 – THE MARKET RESEARCH SHOW

Floorplan fold out

Floorplan DCORE DataLion

ESOMAR

129

Data Diggers

130

Workshop Room 4

133

GeoPoll

Statista

128

137

134-1

134-2

Fieldwork

Q One Tech

planung & analyse

GESS Group

ASK Global Universal

139 144

126-1

140

advise research

Rich Harvest

infraquest

123

Nielsen

APPINIO

mindline

Rakuten Insight

122

Askia

136

145-2

Lucid

121

GlobalNR

138

126-2

cx/omni

135 145-3

132

InterView Partners

ADM e.V.

Rosetta Studio

reportbook

INFO Research Group

Survalyzer

143

145-1

142

141

118-3 117-1

119

EYEVIDO

Voxpopme

118-2

Qualtrics BEYOND REASON

117-2

125

I-view London Dapresy

Viewpoint Europe Estudio Silvia Roca

European National Panels

Voxco

147 148

rheingold salon Bistro

Kiosk

Kadence International

124

146

NMS Market Research

116 BVM

Ipsos

Confirmit

IfaD

115

150

149

151 169

152

114 m-s TESTSTUDIOS Ingress

Krämer Marktforschung CIDO Research

168

SKOPOS GROUP

Punkt Teststudio

170

NETQUEST

evolution

®

ASKi ASKi-Data

Talk Online Panel keyfacts

153 171

113

Foerster & Thelen Dr. Haspel & Partner Teststudio Rosenthal Research webfrager

DataExpert

111-2 Opinions

111-1

Rogator

PAYBACK

Interrogare

112

154

110

157

KERNWERT

Research Now SSI

Cint

demandi

172

155

167

166

173 177 175

Initiative Marktund Sozialforschung

IFF International Tobii Pro

infas quo

PSYMA GROUP

rc - research & consulting

Bilendi

164

CubeSurvey

SKIM

GfK

109 NORDLIGHT research

infas 360

107

Kantar TNS

162 Kantar TNS

158

MaritzCX

176

165

156

quantilope

163

cluetec

Produkt + Markt INNOFACT

Kantar TNS

178

159

106 SVP 105 Deutschland

161

160 104

103 Schmiedl Marktforschung SCHLESINGER GROUP

TEMA-Q



To Workshop Rooms 1-3

102 Prediki Prognosedienste

101 Language Connect

179

100

180-1

Hall 1

mo‘web research



Entrance

Lobby Forecourt

Toluna



Entrance

180-2 Sample Solutions

Kiosk Issues & Answers

MARKSIM

cognesys

Adwired

277

278

276 270



275

To Workshop Room 6

269 One Global

m-result

GDCC

concept m Bistro

Sphinx

257

267-2

E-Tabs

271

Quirk‘s Media

MEYER INDUSTRY RESEARCH

273

IdSurvey

266

Fachzeitschriften

223

250-2

G3 Translate

262

263

MarketSense

243-1 220 243-2

Fine Research GIM

243-3

MANUFACTS

214

Linkfluence

207

246-1

246-2

Provalis Research

209

G2

235

Rogator Visitor Lounge

238

233

228

227

210

226

RONIN International

203-1

232 eye square

Dalia

205

Strategir

203-2 INVADE

Markelytics Solutions

225

Biopac

231



3Q Global

Innovation Area

Estudio Silvia Roca

224

Harris Interactive

234

Netigate

229

GapFish

Séissmo

211 202

Critical Mix

APOSCOPE

XLSTAT

206

215

201

Enghouse Systems

G3

Q | Agentur für Forschung

200

Op4G

246-3

C&C Market Research

september

JTN Research

respondi

QUOVADIS

Research & Results FRC Hong Kong

VMÖ IFQM Triple M Matzka ViennaINsights KARMASIN Telemark Marketing

239

ISM GLOBAL DYNAMICS

konkret

DoWell

Market Cube

Spiegel Institut

208

213

GMO Research

paulusresult

240

217

TechSci Research

246-4

237

LEYHAUSEN Research Africa

222

246-5

236

241

LEYHAUSEN Gruppe

243-4

246-6

Liveminds

248

LEYNordic HAUSEN Middle Viewpoint East

Equipe Research Panelbase

218

246-8

CSS/datatelligence

247 242

Remesh

MaxInsights

246-7

250-1 MediaAnalyzer

244

Crowdtech

252-2

easy2survey

249

Borderless Access

B2B International

219

Random Dynamic Resources

251

261

264

221

252 SIS

BOMI

Course5 Intelligence

NIPO

245

Simply Tasks

Genmarc Research

Q-insights

LOGO Market Research & Consulting

265

254

253

OfficeReports

LA MAISON DU TEST

Quest Mindshare

Dashboard Vision

258

SoapBoxSample

isi GmbH

G1

Q&Q Research Insights

256

259

260

Murray Hill

Marketing Systems Group

268 267

272

Workshop Room 5

Innoplexia

opiria

274

To Workshop Rooms 7-8

204

Hall 2

LINK



Entrance



Entrance

Version at time of printing

2

3

Workshop Rooms

1

Lilienthalallee

Forecourt

Foyer

Bistro 1

Organiser Office

Check-in

Access Hall 3

6

8

7

TAXI

Workshop Rooms

Access Hall 3

5

Workshop Room

Visitor Lounge

Workshop Room

Entrance Hall 2

Bistro 2

Exhibition Halls

Entrance Hall 1

4

Workshop Room

General Overview

Innovation Area

SEE

You Next Year!

23-24 October 2019 Munich · Germany