KSUBI, LONDON
PROJECT:
Small yet perfectly formed, this coveted fashion brand’s evocative debut UK store, sited on the infamous Carnaby Street in the heart of Soho, is set to take the London music and art scene by storm. Ksubi has become something of a cult streetwear brand in the US, as well as at home in its Australian birthplace and is now set to charm London’s music and art crowd with the opening of their new store. The new European flagship oozes luxury, everything about it is unique, yet its raw, industrial vibes are clearly evident in the makeup of this fabulous fitout. From the
exposed concrete ceiling, its pipes, ducts, brackets and overhead lighting tracks to the concrete underfoot and on the walls, this store takes its inspiration straight from the street. These urban qualities are fused with the rich red, Rosso Lavanto Stone of the inlaid cash desk, the full height mirrored wall and the stylish, lacquered steel shelving wall to create a polished, upmarket interior that every edgy celebrity will devour. Ksubi itself is a contradiction of styles where perfection and imperfection meet and hence the significance of the
