11 STEPS for a Smooth Brand Launch
STEP 1 Adopt the New Brand Make it “official.” The mayor and city council can
Where do you start
vote to adopt the new brand to replace the old one.
with rolling out a new
Encourage City employees to update their email
brand? The process
Local brand ambassadors may want to coordinate a
can sometimes seem
signatures to display the new Holly Springs logo. day when everyone moves to the new logo together so that it happens simultaneously.
overwhelming. Brand implementation takes time and money, but a smooth brand launch can help guarantee community buy-in and long-term success.
STEP 2 Share Brand Design Files with Partners Key community partners will need access to the new logos, fonts, and colors. The Holly Springs Branding Dropbox folder provided by the Institute of Government team can be shared easily; just open the folder, right-click and select “share.”
STEP 3 Brand Launch Event or Announcement Many communities like to celebrate the adoption of a new brand by revealing it at a special event. This can be a stand-alone event, or the reveal can be incorporated into another event, such as an annual parade or festival.
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