Creating the Holly Springs Brand

Inspiration The City of Holly Springs, Logo Design Inspired by early 20th century hand-painted signage and murals, this logo concept speaks to a sense of nostalgia.

While evoking Holly Springs’ rural, whistle-stop past, this approachable, contemporary design could be equally at home on the side of an upscale boutique. Several logos were created to offer versatility and marketing opportunities, such as merchandise, websites, printed materials, social media, and more. Custom graphic elements including spring water ripples and bold holly berry shapes which add visual interest and speak to Holly Springs’ heritage.

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Creating the Holly Springs Brand

Published on Feb 1, 2024

Spectrum Studio, Carl Vinson Institute of Government

Holly Springs Brand Lookbook Principal Investigator: Kaitlin Messich The UGA Institute of Government’s three-step community branding process is designed to be completed within 12 months. This community-driven process engages the public to develop buy-in and to help promote the brand, a crucial step in creating a successful community brand. Institute of Government faculty and staff work closely with the community from start to finish, ensuring that the brand created is one that truly represents the place, people, and culture. In 2022, the City of Holly Springs engaged the UGA Institute of Government to develop new branding to better tell the community’s story, including the upcoming Town Center, enhance economic development, increase community pride, and foster a stronger sense of local identity. The branding team was led by Institute of Government faculty Kaitlin Messich. Erin Honea, Communications and External Affairs director for the City of Holly Springs, led the branding process at the local level.

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Creating the Holly Springs Brand

Articles inside

Creating the Holly Springs Brand

Creating a Brand That Lasts

11 STEPS for a Smooth Brand Launch

TOWN CENTER

DESIGN ELEMENTS

Inspiration

Creating the HOLLY SPRINGS BRAND TWO STEP

LIFE IN HOLLY SPRINGS

Target Audience

The Holly Springs Brand Personality

Analysis of the Competition

ESRI Market Profile Summary

Based on the ESRI Tapestry Segmentation

What We Heard

PUBLIC INPUT

Metro Atlanta’s Predicted Growth Factor

A Snapshot of Holly Springs

ONE STEP

UGA INSTITUTE OF GOVERNMENT THE PROCESS

GOALS

EXECUTIVE SUMMARY